Price
Features
Target Market
Brand Reputation
[Sender.Company]
Competitor Name
Competitor Name
Competitor Name
Competitor Name
Competitor Name
More features at a lower cost , easier to use , product’s business model.
Insert a product business model slide outlining the path to profitability for your new product.
Business models:
business-to-business (B2B)
business-to-consumer (B2C)
business-to-government (B2G)
Subscription-based (SaaS, cloud-hosted, or streaming services)
On-demand (food delivery, ridesharing, couriers, etc.)
Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments).
Planned launch price
General price range
Post-launch pricing
Market leader with X years of experience providing (product type) to (industry).
Gender: Male/Female
Location: XXXXXX
Position / Income: $XX.XXX
Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Career / Life goals:
Career / Life goals:
List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.
of units sold
of subscription signups
Revenue generated in the first year
Recurring revenue from the product
List the channels that you'll use to advertise the product launch and sell the product post-launch.
Facebook ads
TV commercials
List the key steps in your product launch roadmap and the overall timeframe.
Complete first round of focus groups
Complete beta testing
• Finalize prototype • Begin manufacturing
Ship pre-orders
Care to rate this template?
Your rating will help others.
Thanks for your rate!
Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.
Launching a new product is a multi-dimensional process that consists of many aspects.
One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.
If you’re unsure how to get started with one, no need to worry!
In the following guide, we’re going to talk about:
Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.
Without further ado, let’s get started.
A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public.
Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.
To be precise, a product launch presentation should include the following:
And anything else you consider to be a vital part of your launch process.
You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.
It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.
Let’s see exactly what that is.
In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .
This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.
Let’s have a look at those reasons.
all products have a purpose and solve a problem.
Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.
However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.
This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .
Things you can include in it are:
Ideally, you should be able to answer those questions with ease and make them clear to people.
Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.
Image Source: Slideshare
As you can see, its message is clearly outlined and easy for someone to understand.
Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.
Let’s head over to the next reason.
Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .
Include questions like:
Answering these should make your launch as successful as possible and create a buzz around it.
Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.
You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.
For instance, here’s a slide from Uber’s first presentation.
As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.
To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.
Let’s continue.
Nothing beats a strong connection between a business and its customers.
A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.
By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.
This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .
This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.
All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.
Moving on to the next reason.
When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.
While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.
What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.
This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.
Makes sense, right?
Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.
What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.
This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.
Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.
In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.
No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.
Let’s get started.
Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .
After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:
So that your audience can understand what it’s all about and whether it’s a good fit for them.
Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.
Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.
You can think of it as your product's introduction to the market.
Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.
Let’s move on to the next step.
Now that you’ve covered what your product is all about, it’s time to explain who it’s for.
In other words, what is your target audience?
Who will get the most use out of the product?
Such questions are important both for your team members and your potential customers.
You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .
In the first case, how big is your estimated market?
This will determine whether there’s enough demand for what you offer.
We’ll once again use Airbnb’s presentation as an example.
You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.
Something similar can be done in your own presentation, but for your own market.
In the second case, you can describe your target audience in detail and who your ideal customers are.
For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?
These are all things you should think about and dedicate a couple of Google or PPT slides to.
Let’s move forward.
The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.
This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.
Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.
Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.
To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.
Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.
Let’s continue to the fourth step we have for you.
An important part of any product launch is how you’re going to promote it .
This can play a key role in determining the success of your launch, since the more people learn about it, the better.
What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.
Take into account things like:
Along with other actions you can take to promote your product launch.
All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.
It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch.
As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .
Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.
Our template begins with a cover slide where you have to add your product’s name and a title.
It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.
Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.
Let’s continue to the next slide.
After that, you can use the table of contents to explain what’s about to follow.
This will keep your audience informed and engaged.
Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.
You can even add photos of every team member to make the presentation more personalized.
It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.
You can always go back to the first step of our guide for more information on this part.
You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.
Alternatively, you can add a graphic showing its characteristics.
It’s now time to describe your target market , by specifying who your target audience is.
Also include the overall state of your market :
This means you need to cover things like:
You can add graphs and pie charts that'll make things clearer and easy to understand.
Moving on to the next part, it’s time for your product launch timeline .
You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.
Now, it’s important to outline the marketing strategy that'll promote your product launch.
This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.
Before you end the presentation, it’s a good idea to also cover your objectives .
What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is?
If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.
You can then wrap things up with a few words and your new product presentation is done!
Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.
Let’s wrap up and close with some final words.
There you have it.
That was our full guide on the importance of product launch presentations , as well as how to create your own.
We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.
Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.
Thanks for reading!
Written by:
Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn
Your users refer other businesses, and both sides get rewarded when the referred business upgrades to a paid plan. (With conversion tracking)
Create a referral waiting list before you launch to get early adopters and market validation.
The more successful referrals your users make, the better rewards they unlock. (With conversion tracking)
People sign up and refer friends to win a free ticket. If they don't win, they get early access to the pre-sale.
People join the waiting list, refer their friends to climb the queue and get early access to the tickets or the event.
A referral giveaway with a social element—people see a leaderboard of who's winning the giveaway.
Create an in-email referral program to reward your newsletter readers for inviting more subscribers.
Your existing audience refers their friends to increase their chances of winning a prize.
Find early community members with a referral waitlist where people refer friends to climb the queue and get exclusive access.
People get early access to your product when they reach the top of the waiting list by referring friends.
Your users referer their friends, and both sides get rewarded when the friend makes a purchase.
Set milestones with a tiered referral system, offering better prizes as they reach each milestone.
Create an ongoing referral program using our Shopify App to reward your customers for referring friends.
New and existing customers refer friends to increase their chances of winning a prize.
Create a referral waiting list for your upcoming store to collect email addresses.
Lakshmi Puthanveedu • 29 July, 2024 • 11 min read
Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place.
Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .
In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation.
Who invented Marketing Theory and Strategies? | Philip Kotler |
When did the word 'marketing' first start? | 1500 BCE |
Where does marketing begin? | From product or service |
What is the oldest marketing concept? | Production Concept |
What is a marketing presentation, what to include in your marketing presentation.
Frequently asked questions, tips from ahaslides.
Or, try out our free work templates!
Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!
According to UppercutSEO , no matter what you are selling, you need to have a solid plan for how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.
While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote it etc. As a case study sample, suppose you actively use ad tech solutions and innovative technologies as your marketing channel, you can mention a demand-side platform advertising featuring it on the pages of your marketing presentation. - states Lina Lugova, CMO at Epom. Let’s take a look at the 7 components of a marketing presentation.
Firstly, you should have marketing presentation ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.
“Identify the gap”
You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution - that’s the gap.
When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market - customer surveys.
You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.
Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to.
What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour - all these should be included in your marketing presentation.
Big word right? Don’t worry, it’s pretty simple to understand.
Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.
In your marketing presentation, you should clearly define your brand positioning.
Brand positioning is all about how you want your target audience to perceive you and your products. This forms one of the most important factors that decide everything else from here on - including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.
Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.
Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.
How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.
A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors - the 4 Ps of marketing.
When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation.
This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts?
When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?
This should be included in the marketing presentation, based on all the other factors.
As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.
We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff - like surfing on their phone or talking amongst themselves, and you have a lot at stake.
The best way to deal with this is to start your presentation with a hook - an icebreaker activity. Make your speech an interactive marketing presentation.
Ask questions. It could be related to the product or service you are about to launch or something funny or casual. The idea is to get your audience interested in what is yet to come.
Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture - something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.
A PowerPoint buff? Check out our tips on how to create an interactive PowerPoint presentation so your audience will not be able to look away from your marketing speech.
Yes! When you have an intense topic, such as a marketing plan, to present, it’s difficult to make it interesting for the audience. But it’s not impossible.
The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.
Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share.
This will help you set a natural tone for the presentation.
Most often, corporate people, especially high-level managers or C-suite executives, might go through countless presentations a day. Getting their attention for a long time is a really difficult task.
In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.
But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.
Always try to have multiple slides with short content, images, gifs, and other interactive activities.
Interactive presentation platforms such as AhaSlides can help you create engaging presentations with interactive quizzes , polls , spinner wheel , live word clouds and other activities.
This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.
More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.
We are moving to an era where everyone wants to be loud - tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.
But you cannot force this. One of the best ways to do this is to have quotable catchphrases or moments in your interactive marketing presentation that the audience can mostly share verbatim or as a picture or video.
These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.
On such slides, mention your social media hashtag or company’s handle so that your audience can tag you as well.
Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation.
You could use your brand colours, designs or font in your presentation. This will make your audience more familiar with your brand.
Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.
Feedback from your audience will definitely contribute to your interactive marketing presentation by helping you make necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.
Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024
Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage.
Keep these in mind when creating your marketing presentation.
Marketing presentations are product- or service-specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix, and Analysis and Measurement.
A business strategy is intended to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.
A digital marketing presentation should include an executive summary, the digital marketing landscape, business goals, target audience, key channels, marketing messages, and a marketing plan.
A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.
Tips to Engage with Polls & Trivia
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Blog Business 12 Marketing Presentation Examples for You
Written by: Danesh Ramuthi Nov 29, 2023
Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.
Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.
Well, if you are wondering how you can create your own marketing presentation then worry not.
With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience.
Click to jump ahead:
How to create an effective marketing presentation.
In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.
Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.
A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.
Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.
They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.
The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.
A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.
It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.
The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.
The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.
The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.
In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.
This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.
The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.
A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.
It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.
A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.
It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.
Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.
Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.
A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.
The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.
The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.
Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.
Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:
Read Also: 12 Best Presentation Software for 2023
Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:
Related: 8 Types of Presentations You Should Know [+Examples & Tips]
I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.
The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.
Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.
As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.
Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.
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Written by: Brian Nuckols
Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill.
There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:
Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.
When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations .
One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages.
However, if you’re happy with your messaging and ready to start designing, that’s great! We have tons of engaging and fully customizable slides to get you started.
Head over to our template library and get started right now!
Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:
In the meantime, we’ll transition to exploring each of these strategies in depth.
Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow.
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The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience.
Ready to create slides with impact? Use the agenda slide below.
One thing you can do when preparing to make your presentation about your audience is connect with them empathically.
What is empathy? According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”
In our case, we’re designing a presentation for our existing and ideal audience.
As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective .
This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation.
Once you’ve brainstormed these messages, you can showcase them with the slides in this template below.
While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.
Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others.
This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.
When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme.
The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in.
How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?
By answering these questions we are able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters.
After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below.
Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.
As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.
One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life.
Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas.
By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.
One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.
This is invaluable information to know when setting out to create the content that's going inside your marketing presentation.
It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.
Visually demonstrate how your customers are interacting with your business with this simplistic template option below.
A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.
An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .
Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.
Here’s how Toyoda explained his process:
“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”
To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has.
Use the 5 Whys technique to explore some of the root problems at the core of this issue.
Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.
Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.
Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership.
To do so, we’ll draw on a blend of existing data and forward looking projections.
The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.
This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.
As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:
By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.
These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.
As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.
Ready to communicate effectively with audience members? Use a product comparison slide like the one below.
Similar to the analytics persona, the product persona focuses on understanding existing users or readers .
However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.
This is usually done using a back and forth of customer calls, surveys and other qualitative data sources.
The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have.
Developing a marketing persona helps us to define a target market to pursue and target.
Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day.
This helps us understand the right messaging and strategies to use in our presentation.
Have your personas down? Use the template below to create a presentation that serves their needs.
Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.
We have to create value for the audience member as quickly as possible.
We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process.
“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”
This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations.
To operate a successful business, you have to create something of value.
Likewise, any successful marketing presentation communicates how you plan to create value for your audience.
Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.
The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.
Ready to create value for your audience? Use the Venn diagram slide below.
A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.
Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.
The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.
The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.
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Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.”
Revson has identified a core emotional need that makes Revlon valuable to their customers.
This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.
A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.
One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.
Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.
Progress in these areas happens when we integrate new ideas and new tools or products into our life.
This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.
Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.
Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.
Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.
In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations.
However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?
Know your audience? Use a template and deliver the important insights they need to during your presentation.
After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.
Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.
GAME is an acronym for the following.
The first step in the game framework is to define clear goals for our marketing presentation.
Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?
Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.
Set some SMART goals for your marketing presentation to set yourself up for success.
The second step in the game framework is the audience step.
While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.
Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?
Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.
Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.
These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?
Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.
Ready to take your engaged audience from point A to point B? Try the template below to deliver your message.
Finally, we come to the expression component of the GAME framework.
This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.
Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.
One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.
This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.
Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.
Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.
This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.
For that reason, it’s helpful to look at the Pyramid Principle in action.
As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.
Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.
Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.
Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level.
Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages.
When doing so it’s important to consider visual communication and design principles.
There are three absolutely crucial design tactics you can use right now to up the quality of your design.
They are visual hierarchy, color psychology and font pairing.
One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.
This is a method of identifying the design elements we want to use and then organizing them in their order of importance.
In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.
Great designers manipulate these principles to create stunning and clear designs.
The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.
We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:
The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.
It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.
It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.
The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.
The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.
It’s a topic we’ve covered on the Visme in the video below.
It’s your turn! Get started with Visme and take the next step on your journey to create effective marketing presentations . Share your creation with me on Twitter and don't forget to use #MyVisme!
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Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.
Working on your marketing strategy is a crucial step for making your business successful. This means revising it, updating it, and improving it constantly. And of course, this means making sure it is easily digestible and understandable for your team in order to work together and implement it. Here you’ll find how to make the perfect Marketing Plan with PowerPoint to upgrade its effectiveness and guarantee your success.
PowerPoint is, above everything else, a tool for communication . It is the most common tool used for presentations for a good reason, after all! A good PowerPoint presentation can be key for connecting with your audience. The array of visual aids can help you make your message more impactful. It can help you showcase your brand and the values you want to be associated with it. Its visual features can allow you to display data and data trends in a much more effective way than just plain numbers. PowerPoint presentations are a crucial tool for both catching your audience’s eye and getting your point across.
Marketing plans are of little use if you don’t share them with others. Your marketing strategy will ensure that you and your team are all on the same page and working towards a common goal. Marketing plans are essential when it comes to annual company planning. A marketing presentation allows you to show your boss, other departments, or even potential investors what the marketing department is working on and evidence its worth for the business. And if you’re working for a B2B company, a sales presentation is a must if you want to gain new customers!
In short, making your marketing plan in PowerPoint gives you the opportunity to convey your message in a more visually appealing way. It doesn’t only make your audience more likely to pay attention to your presentations. PowerPoint can also make the message you’re trying to get across more digestible and memorable. It doesn’t matter if it’s to share your marketing strategy with your work team or a potential customer. PowerPoint presentations can improve the way you communicate and convey your messages.
A marketing strategy plan is a key tool that every company must work on to achieve its business goals. Your marketing strategy plan is a guideline of what specific actions you’re going to take in order to reach and gain more clients. Instead of just playing it by ear and just taking random steps hoping for it to work, a marketing plan is a strategic approach to it. It requires doing the necessary research of your target market. And based on that research, define what concrete actions will help you reach your target audience.
Of course, a marketing plan is not set in stone. The more you implement your marketing plan, you’ll be finding what works and what doesn’t, what points can be improved, and what is not achieving the desired results. A marketing strategy plan should be improved and tuned in constantly. A well-done marketing strategy plan is an incredible opportunity to learn and keep growing your business. And that’s part of why working on your marketing plan with PowerPoint is such a great idea! Having your marketing strategy as a presentation also allows you to go back to it with your team and evaluate together what should be improved, changed, and updated to fit the new goals.
You can include many things in your marketing plan presentation, depending on who your audience is and what your marketing objectives are. This list will help you get a general idea of what you can include in your marketing plan presentation to create a solid strategy.
Starting your business presentation with an executive summary is always a good idea, and marketing plan presentations are no exception! While it is not a must, starting your presentation with a resume can help your audience get into the topic and give them a head’s up on what they should expect from it. A summary will also make it easier for them to remember all your points after the presentation is over.
You can also use a table of contents to showcase all the points you’ll be going through. This will help you make your marketing plan presentation more organized and clean! Another great option to use as an introduction is to add an overview of your company and your team. This way, you can showcase the kind of experience and talent behind your team and give yourself more authority in your audience’s eyes.
Goals are a must-have in your marketing strategy plan presentation. There’s little use for a marketing plan if you don’t know what you want to achieve. And in order to set accurate goals, it’s important to revise what you’re doing right now and how you can improve it.
Adding a “current state” to your marketing plan presentation will help you analyze your exact starting point and track better the changes and improvements once you implement your strategy. Knowing how effective your marketing starting point is will also help you set more accurate and realistic goals. Once you know exactly how many people you’re reaching, it’ll be easier to set goals that you can actually achieve.
Another essential part of your marketing strategy presentation is working on your market research . You must analyze the market you’re trying to get into to develop the best possible strategy to reach your audience. It’s vital to know how your target market works, the trends, who your competitors are, and how the valuables are offered. This will help you define better what differentiates your own product and how to make yourself stand out.
Some great tools to take into consideration when working on your marketing strategy presentation are, for example, SWOT and PEST analyses. These techniques will help you give a complete overview of your product and how they relate to the market’s situation.
Another option to include in your marketing strategy presentation is to examine who is your target audience. You can use a buyer persona to define who would be your ideal customer. This will help you better understand their shopping practices, what channels they use, what sort of advertisement they respond to, and so on. By understanding better how your market, your competitors, and your target audience work, you’ll create a more effective approach for your marketing plan.
Now that you know your starting point, goals, and target audience, it’s time to plan your marketing strategy! This section of your marketing plan PowerPoint should be all about finding the most effective ways to reach your audience and convert them into customers. It should serve as a blueprint of all the things you’re going to work on in order to get more clients.
An essential part of your marketing strategy presentation should be detailing what exact channels you’re going to work with and why. Are you going to do other kinds of advertising, or are you going to focus on digital marketing? What social media platforms are you going to work with? What about a landing page? Are you going to do email marketing? Or have a newsletter? All these are things to take into consideration when working on your marketing strategy.
Now that you have what channels you’re going to work with, you also need to define what kind of content you’re going to be showing in each one. No platform works precisely the same as the others, so it’s essential to define what each channel will be used for. This will help you determine exactly what kind of content you will put out according to what target audience you’re trying to reach.
Considering the channels and the content you’re going to work in, what resources do you need? To make your marketing strategy work, you need to take into account if these are genuinely actionable. Adding to your presentation what team members will be responsible for each step will improve your marketing strategy’s organization and coordination. You should also consider if there are extra tools or equipment you might need. You can even add specific knowledge that you will need to execute your marketing plan. This way, you’ll be able to anticipate your needs and make your strategy work seamlessly when it’s time to implement it.
A crucial part of your creating an effective marketing plan is adding trackable goals. Key Performance Indicators help you define exactly how close you’re to achieving your goals. KPIs change from business to business and from campaign to campaign, so it’s vital that you keep them updated. Strategical set KPIs will help you define what it means for your business to be on the right track. And adding them to your marketing plan presentation is a great way to make sure that your team is aware of what they should strive for!
The main idea of a marketing plan is that it should be actionable. Adding a roadmap to your marketing strategy presentation will help you give your audience a visual take of what specific steps you’re going to implement.
Finally, you should also add a budget slide to your marketing plan PowerPoint. Thinking about how much your marketing strategy is going to cost will help you keep you grounded within your possibilities.
A marketing strategy presentation is a fantastic tool to upgrade your team’s communication and improve your organizational skills. The idea of a marketing plan is to allow you to take conscious and strategic actions to reach your goal and gain more customers for your business. Of course, what to add to your presentation may vary from company to company. But hopefully, this list will give you a general idea of how to make a professional marketing plan with PowerPoint.
If you like any of the examples used in this article, then you’re in luck! All the slides used are part of our Templates by 24Slides platform. You can download any (or all!) of them completely free . You can even mix and match slides from different templates to create your perfect pack.
Using templates, however, takes time and effort. If you want a truly professional presentation that conveys your brand and message in the best possible way, you might want to consider professional PowerPoint design. Our designers here at 24Slides work with some of the best businesses all around the world. You can relax and leave it all in their hands, and you’ll get back outstanding slides that will make your presentation truly unforgettable!
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Developing a new product is an exhaustive process. It involves a structured roadmap that helps you navigate the path to bring a new product into the market. From generating an idea to establishing the product, stick to the steps to get the desired outcome. Also, when you are embarking upon a new product development scheme, you need to be aware of what goes where.
There are 7 steps involved in this process. Follow each of them, and your new product will turn out to be focused and flexible.
To stay longer in the market, companies introduce new products to attract new customers and increase their revenues. If you are planning to do the same, take a look at the below steps.
1) product idea screening, * introducing the product.
Introduce your product to the team. Add some product details such as product advantage, market attractiveness, technical feasibility, and more. Either you will get a 'go ahead' or you will hear 'don’t'. So you have to be very specific while introducing the product.
Introducing is not enough. Showcase a plan of nurturing the product. How are you planning to add new features to the product in the future? Use this product roadmap slide to demonstrate your plan.
* detailed analysis.
Conduct a detailed analysis of the newly-introduced product. Determine its strengths and weaknesses to improve the product for the consumers. Throw light on its features and benefits too.
Evaluate the product based on the four categories mentioned above. Analyzing these four categories will give you a clear picture if your product is suitable for the customers or you need to improve in some areas.
* bcg matrix.
Use this analytical tool to assess the cash demands of the product. This matrix will also help you analyze the profile of the product or business. You can easily allocate resources using this tool. Not only this, but the matrix will also allow you to know whether the product needs harvesting or divesting.
* market segmentation.
This slide will help you segment your consumer market. Choose an ideal target market based on the four categories given above. Fill in the details and analyze the four segmentation variables. This will help you evaluate the appropriate target market. Depending upon the category your product will fall into, you will have a marketing plan accordingly.
This particular graph shows the correlation between the market attractiveness (the level at which the product is liked in the market) and the business position. It will help you put forward through the graph various scenarios such as a strong business position might not necessarily mean that the product is being liked in the market.
* marketing launch plan.
Demonstrate the marketing launch plan for the product. How are you going to attract the audience? Think of every possible way to reach out to the masses. This slide will help you figure out the various options.
We are in the tech generation. It would be best if you had a digital plan to advertise your product. Incorporate this professionally-designed slide to help you strategize the digital plan for your product.
* production & cost analysis.
Since you are developing a new product, it involves many financial resources, including production cost, operation cost, and more. You are also answerable to your bosses and accounts team for the finances involved. It would help if you kept a tab on the money involved in the product development. Have a production and cost analysis chart in your presentation, put the numbers in, and keep the things transparent.
Just like the production and cost analysis chart, you can also create a chart on marketing and launch cost analysis to check if you are going out of budget or not.
* feasibility review.
Once the product is developed, get it evaluated by the project managers. Score the product based on the categories mentioned in the chart. Analyze the score and amend changes in the product accordingly.
Get a quality check done of the product before the product enters the market. This quality check will help you assess the product in a better way. You will get to know if it is ready to enter the market or not through this quality test.
These are the 7 steps that you need to go through before you see your new product. Take one step at a time and carefully scrutinize the results before going to the next level. Develop a new product to offer new benefits to the customers.
When trying to penetrate the market with something disruptive, you have to keep your team well informed and organized. So given that you have understood the above key points to include in your presentation, you can apply them by trying out the new product development templates mentioned below. These templates are fully customizable. So you can make alterations down to the color and size of each graphical element. Click on the links given below the templates to download them and set out on a remarkable new product development journey. Perfection made simple!
Chalk out the perfect plan to make new product development a breeze. Use this template to spell out the right strategies to evaluate product idea screening, besides feasibility overview and marketing decisions for the brand. Additionally, you can use various charts used in this thematic template to clarify the metrics to be used for evaluating the product performance. Download the template now!
Download this template
Promotion strategies are key to a flawless new product development process. So you should ensure that your presentation includes an outline of marketing strategies and the roadmap to their execution. Communicate the ways to jack up sales and product outreach with the help of this stunning set of slides. Additionally, you can describe the digital marketing roadmap for your online teams to run every operation smoothly till the point of product launch and beyond.
Grab this template
A lot goes behind rolling out a new product in the market. You have to keep tabs on every aspect, right from ideation to execution. When you want to hand over this plan to your teammates, it would be better to present it in a sharp format. Therefore, you should use the following template that showcases monetary and procedural aspects of your new product development in a lucid manner. Grab this template and deploy!
Catering to a customer’s needs can be a challenging task. But when you have the power of analysis with you, there will be no errors of judgment. So utilize this template to elaborate the market and data analysis to let your team dive deep into the customer psyche. The template can also serve as a ready-reckoner for product promotion activities as well as a tool to attract investors . Feel free to use as many slides as you want and make changes to them to make your new product development flawless.
The only way you will be able to market your new product effectively is if you know what its unique selling points are. So prepare a comprehensive analytical guide for your team to chart out the techniques they will need to make the product a hit. Factor all key points into your presentation and solicit groundbreaking ideas to improve your product using this fully-editable template. Mention the product pricing and branding roadmaps to enable your team to gain a loyal customer base.
Utilizing our manual for making a precise new product development plan can become even more fruitful with this template. You can earmark budgeting proposals in this customizable template and take feedback from various department representatives. Implement the feedback before you put the plan to work. You can also include quality control measures and assign personnel to handle them. Manipulate the template according to your brand theme and devise an unbeatable strategy.
Tracking feedback and changes can help you gain precision in your new product development scheme. So use the following template to give your team the right start. You can depict a new product development funnel with this template and empower your team to go beyond their assigned roles to contribute to raising the product quality. You can also use the striking infographics in this template to highlight the points of value. Just click to download and present with finesse.
When you have to deliver an outstanding new product development presentation, you will need to get the macroscopic as well as microscopic view of the project. Envision each detail of the product with this ready-to-use template. Jot down every possible loophole that your team needs to avoid to develop an outstanding product that takes the market by storm. Feel free to add images or replace the default images on this template for relevance and precision.
Unlock new opportunities with this new product development schema template. Track down key metrics and assign goals to make your team more productive and efficient. The template is fully functional and can be reproduced into other viable formats for print and digital communication. Highlight all the product development methodologies and results with this creative bundle to work out the best strategy. Click the link below to download and present for perfection.
Develop a sharp outline for your project and discuss with your teammates using this striking template. You can present it to your team and prospective clients in modules. You can also choose to add more slides to the templates to develop bespoke modules that relay information within seconds. Additionally, you can add graphics and charts to elucidate budget provisions and sales targets. All in all, this template has something for every part of your team. So go for it right away!
So there you go. Script your success story with the help of our new product development templates. Good luck with your next venture!
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A go to market strategy, or GTM strategy, explains the process needed to break into a new market or a new audience, step by step. You can use a go to market strategy for a new product launch, new service offering, a startup launch, or a brand relaunch. It’s similar to a marketing plan, but with a narrower, more detailed focus on one of your products or services.
A go to market strategy presentation ensures that your new product or service launch is properly planned out.
Use our go to market presentation template to:
Each slide in your go to market strategy presentation has an important role to play. Graphics such as comparison charts, bullet lists, graphs, timelines, and sales funnels can help to illustrate your data. Each of these options is available with your go to market presentation template and can be added in an instant.
Customize your go to market strategy presentation with these tips in mind.
There’s a lot of data to cover in these types of presentations. Use graphics like timelines, scatter plots, bar graphs, or a SWOT analysis to make your data easily digestible.
Stick to one topic or idea per slide. If you try to add too much content to one slide, you’ll overwhelm your audience.
Your strategy involves analysis of your target audience, market fit, competition, and so on. Make sure your data is up to date and accurate before moving forward.
If you need additional slides to compare data, display tables, share pull quotes, or display word clouds, add them to your presentation.
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It seems that you like this template, product launch marketing plan presentation, free google slides theme, powerpoint template, and canva presentation template.
Time to launch the product you have been working on for a long time! Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. Freepik Stories illustrations will make your strategy even more professional and creative.
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Step 8: Determine Follow-Up Questions and Provide Answers. At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product. Typically prospective customers ask questions to know if the product is a right fit for their organization.
Most new products fail to launch because they fail to grab attention with a compelling product launch presentation. In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise. ... Versatile product launch presentation. In a market flooded with standard pitches, this deck sets a new ...
Template 3 - Marketing Go to Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. Get your product launch strategy straight with this PPT Template on your go-to-market rollout plan. The template has a plan with steps outlined for launching a new product. Use this presentation template to describe to consumers what your ...
It's time to see some examples of how marketing presentations are made in practice. All the examples I bring you here are 100% customizable and you can use them as templates to create your own content. These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we've ...
A product presentation is a presentation you use to introduce your company's new or renovated product, or a newly developed feature, for people to get to know more about it. In this type of presentation, you'll take your audience through what it is, how it works, and how it helps solve their problems. For example, the Tinder pitch deck and ...
Product presentation is the process of bringing your product in front of your customers, whether it's a new product, or an existing product with new features. As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how ...
Template 3: Product Launch Go To Market Strategy PowerPoint Presentation Slides. You have generated hype around the product. But when it comes to managing every minute detail of a product launch, you don't have to be rearranging slides for 2 hours. Simple solution — use this template.
A product launch presentation should encompass various features to be effective. Start by introducing your new product to the market and give an overview of its unique selling points and benefits. Use the product overview to explain how your product development process has led to this point.
By highlighting how the new product addresses specific market gaps or customer pain points, the presentation can effectively showcase the product's unique benefits and potential impact. ... In the era of digital connectivity, engaging different media channels for the presentation of a new product is crucial for achieving maximum exposure. This ...
A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more. 2. Keep everything on brand. A professional slide deck is one that stays on brand from start to finish.
2. Start with a bang. You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience's attention.
5 tips on how to create an effective marketing presentation. Seize your audience's attention. Promise something and deliver it. Tell an engaging story backed by data. Have less slide content rather than more. Use humor wisely. 1. Seize your audience's attention. Start your social media and marketing presentation with a bang by asking a ...
A marketing presentation is a visual slide deck introducing a new product's marketing plan. It's often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis .
Thus, it is better to add customizable templates to your slides and make your presentations look more professional and stunning. 1. Product Roadmap. A product roadmap showcases the journey of your product. Right from the idea behind it to its execution, it covers all areas of how the product was brought to life.
A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It's crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.
The best way to communicate a new product vision is to use inspiring, emotional language, in order to pump the audience up for the new product, the things it can do, and the success it will bring the company. This is the pitch to get all the relevant stakeholders on board and excited. Add your vision for the new product in this slide.
Step #1: Describe your product. Since we're talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product. After all - as we said earlier - this is about something that's new to the market, so you need to describe things like: What it is. How it works.
The best way to deal with this is to start your presentation with a hook - an icebreaker activity. Make your speech an interactive marketing presentation. Ask questions. It could be related to the product or service you are about to launch or something funny or casual. The idea is to get your audience interested in what is yet to come.
Digital marketing presentation example. In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives. This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including ...
Just as developing a new product or launching a business requires a structured plan, product marketing plans require a product marketing roadmap presentation and follow-up. ... Any product marketing presentation worth its salt will be personalized for its audience. But speaking for the audience also requires identifying the customer's voice.
Presenting a webinar for existing or potential customers. Creating/repurposing content for platforms like SlideShare. Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations. Customize this infographic template and make it your own! Edit and Download.
In short, making your marketing plan in PowerPoint gives you the opportunity to convey your message in a more visually appealing way. It doesn't only make your audience more likely to pay attention to your presentations. PowerPoint can also make the message you're trying to get across more digestible and memorable.
Template 1. Chalk out the perfect plan to make new product development a breeze. Use this template to spell out the right strategies to evaluate product idea screening, besides feasibility overview and marketing decisions for the brand. Additionally, you can use various charts used in this thematic template to clarify the metrics to be used for ...
It's similar to a marketing plan, but with a narrower, more detailed focus on one of your products or services. A go to market strategy presentation ensures that your new product or service launch is properly planned out. Use our go to market presentation template to: Outline your business strategy. Validate timing, target audience, and market.
Here are some steps you can use to create your own product presentation: 1. Plan your introduction. Determine how you want to introduce yourself. An introduction in a product presentation can be brief, as the presentation typically focuses more on the product being described.
Product Launch Marketing Plan Presentation. Free Google Slides theme, PowerPoint template, and Canva presentation template. Time to launch the product you have been working on for a long time! Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. Freepik Stories illustrations will make ...