hypothesis testing real life examples

8 Hypothesis Testing Examples in Real Life

Hypothesis testing refers to the systematic and scientific method of examining whether the hypothesis set by the researcher is valid or not. Hypothesis testing verifies that the findings of an experiment are valid and the particular results did not happen by chance. If the particular results have occurred by chance then that experiment can not be repeated and its findings won’t be reliable. For example, if you conduct a study that finds that a particular drug is responsible for the blood pressure problem in diabetic patients. But, when you repeat this experiment and it does not give the same results, no one would trust this experiment’s findings. Hence, hypothesis testing is a very crucial step to verify the experimental findings. The main criterion of hypothesis testing is to check whether the null hypothesis is rejected or retained. The null hypothesis assumes that there does not exist any relationship between the variables under investigation, while the alternate hypothesis confirms the association between the variables under investigation. If the null hypothesis is rejected, it means that alternative hypotheses (research hypothesis) are accepted, and if the null hypothesis is accepted, the alternate hypothesis is rejected automatically. In this article, we’ll learn about hypothesis testing and various real-life examples of hypothesis testing.

Understanding Hypothesis Testing

The hypothesis testing broadly involves the following steps,

• Step 1 : Formulate the research hypothesis and the null hypothesis of the experiment.
• Step 2: Set the characteristics of the comparison distribution.
• Step3: Set the criterion for decision making, i.e., cut off sample score for the comparison to reject or retain the null hypothesis.
• Step:4 Set the outcome of the sample on the comparison distribution.
• Step 5: Make a decision whether to reject or retain the null hypothesis.

Let us understand these steps through the following example,

Suppose the researcher wants to examine whether the memorizing power of students improves after consuming caffeine or not. To examine this he conducts experiments, the experiment involves two groups say group A (experimental group) and group B (control group). Group A consumed the coffee before the memory test, while group B consumed the water before the memory test. The average normally distributed score of the people of the experimental group has a standard deviation of 4 and a mean of 19. On the basis of the score, the researcher can state that there is an association between the two variables, i.e., the memory power and the caffeine, but the researcher can not predict any particular direction, i.e., which out of the experimental group and the control group had performed better in the memory tests. Hence, the level of significance value, i.e., 5 per cent will help to draw the conclusion. Following is the stepwise hypothesis testing of this example,

Step 1: Formulating Null hypothesis and alternate hypothesis 

There exist two sample populations, i.e., group A and group B.

Group A: People who consumed coffee before the experiment

Group B: People who consumed water before the experiment.

On the basis of this, the null hypothesis and the alternative hypothesis would be as follows.

Alternate Hypothesis: Group A will perform differently from Group B, i.e., there exists an association between the two variables.

Null Hypothesis: There will not be any difference between the performance of both groups, i.e., Group A and Group B both will perform similarly.

Step 2: Characteristics of the comparison distribution 

The characteristics of the comparison distribution in this example are given below,

Population Mean = 19

Standard Deviation= 4, normally distributed.

Step 3: Cut off score

In this test the direction of effect is not stated, i.e., it is a two-tailed test. In the case of a two-tailed test, the cut off sample scores is equal to +1.96 and -1.99 at the 5 per cent level.

Step 4: Outcome of Sample Score

The sample score is then converted into the Z value. Using the appropriate method of conversion this value is turned out to be equal to 2.

Step 5: Decision Making

The Z score value of 2 is far more than the cut off Z value, ie., +1.96, hence the result is significant, ie., rejection of the null hypothesis, i.e., there exists an association between the memory power and the consumption of the coffee before the test.

Click here , to understand hypothesis testing in detail.

Hypothesis Testing Real Life Examples

Following are some real-life examples of hypothesis testing.

1. To Check the Manufacturing Processes

Hypothesis testing finds its application in the manufacturing processes such as in determining whether the implication of the new technique or process in the manufacturing plant caused the anomalies in the quality of the product or not. Let us suppose, that manufacturing plant X decides to verify that the particular method results in an increase in the defective products per quarter, say this number to be 200. Now, to verify this the researcher needs to calculate the mean of the number of defective products produced before the start and the end of the quarter.

Following is the representation of the Hypothesis testing of this example,

Null Hypothesis (Ho) :  The average of the defective products produced is the same before and after the implementation of the new manufacturing method, i.e., μ after = μ before

Alternative Hypothesis (Ha) : The average number of defective products produced are different before and after the implementation of the new manufacturing method, i.e., μ after ≠ μ before

If the resultant p-value of the hypothesis testing comes lesser than the significant value, i.e., α = .05, then the null hypothesis is rejected and it can be concluded that the changes in the method of production lead to the rise in the number of defective products production per quarter.

2. To Plan the Marketing Strategies

Many businesses often use hypothesis testing to determine the impact of the newly implemented marketing techniques, campaigns or other tactics on the sales of the product. For example, the marketing department of the company assumed that if they spend more the digital advertisements it would lead to a rise in sales. To verify this assumption, the marketing department may raise the digital advertisement budget for a particular period, and then analyse the collected data at the end of that period. They have to perform hypothesis testing to verify their assumption. Here,

Null Hypothesis (Ho) : The average sales are the same before and after the rise in the digital advertisement budget, i.e., μafter = μbefore

Alternative Hypothesis (Ha) : The average sales increase after the rise in the digital advertisement budget, i.e., μafter > μbefore

If the P-value is smaller than the significant value (say .05), then the null hypothesis can be rejected by the marketing department, and they can conclude that the rise in the digital advertisement budget can result in a rise in the sales of the product.

3. In Clinical Trials

Many pharmacists and doctors use hypothesis testing for clinical trials. The impact of the new clinical methods, medicines or procedures on the condition of the patients is analysed through hypothesis testing. For example, a pharmacist believes that the new medicine is resulting in the rise of blood pressure in diabetic patients. To test this assumption, the researcher has to measure the blood pressure of the sample patients (patients under investigation) before and after the intake of the new medicine for nearly a particular period say one month. The following procedure of the hypothesis testing is then followed,

Null Hypothesis (H0) : The average blood pressure is the same after and before the consumption of the medicine, i.e., μafter = μbefore

Alternative Hypothesis (Ha): The average blood pressure after the consumption of the medicine is less than the average blood pressure before the consumption of the medicine, i.e., μafter < μbefore

If the p-value of the hypothesis test is less than the significance value (say .o5), the null hypothesis is rejected, i.e.,  it can be concluded that the new drug is responsible for the rise in the blood pressure of diabetic patients.

4. In Testing Effectiveness of Essential Oils

Essential oils are gaining popularity nowadays due to their various benefits. Various essential oils such as ylang-ylang, lavender, and chamomile claim to reduce anxiety. You might like to test the true healing powers of all these essential oils. Suppose you assume that the lavender essential oil has the ability to reduce stress and anxiety. To check this assumption you may conduct the hypothesis testing by restating the hypothesis as follows,

Null Hypothesis (Ho) : Lavender essential has no effect on reducing anxiety.

Alternative Hypothesis (Ha): Lavender oil helps in reducing anxiety.

In this experiment, group A, i.e., the experimental group are provided with the lavender oil, while group B, i.e., the control group is provided with the placebo. The data is then collected using the various statistical tools and the stress level of both the groups, i.e., the experimental and the control group is then analysed. After the calculation, the significance level, and the p-value are found to be 0.25, and 0.05 respectively. The p values are less than the significance values, hence the null hypothesis is rejected, and it can be concluded that the lavender oil helps in reducing the stress among the people.

5. In Testing Fertilizer’s Impact on Plants

Nowadays, hypothesis testing is also used to examine the impact of pesticides, fertilizers, and other chemicals on the growth of plants or animals. Let us suppose a researcher wants to check his assumption that the particular fertilizer may result in the faster growth of the plant in a month than its usual growth of 10 inches. To verify this assumption he consistently gave that fertilizer to the plant for nearly a month. Following is the mathematical procedure of the hypothesis testing in this case,

Null Hypothesis (H0): The fertilizer does not have any influence on the growth of the plant. i.e., μ = 20 inches

Alternative Hypothesis (Ha): The fertiliser results in the faster growth of the plant, i.e., μ > 20 inches

Now, if the p-value of the hypothesis testing comes smaller than the level of significance, say .05, then the null hypothesis can be rejected, and you can conclude that the particular fertilizer is responsible for the faster plant growth.

6. In Testing the Effectiveness of Vitamin E

Suppose the researcher assumes that Vitamin E helps in the faster growth of the Hair. He conduct an experiment in which the experimental group is provided with vitamin E for three months while the controlled group is provided with the placebo. The results are then analysed after the duration of three months. To verify his assumption he restates the hypothesis as follows,

Null Hypothesis (H0) : There is no association between the Vitamin E and the hair growth of the sample group, i.e., μafter = μbefore

Alternative Hypothesis (Ha) : The group of people who consumed the vitamin E shows faster hair growth than the average hair growth of them before the consumption of the Vitamin E provided other variables remains constant. Here, μafter > μbefore.

After performing the statistical analysis, the significance level and the p-value in this scenario are o.o5, and 0.20 respectively. Hence, the researcher can conclude that the consumption of vitamin E results in faster hair growth.

7. In Testing the Teaching Strategy

Suppose the two teachers say Mr X and Mr Y argue about the best teaching strategy. Mr X says that children will perform better in the annual exams if they are given the weekly tests, while Mr Y argues that the weekly test would not impact the performance of the children in the annual exams and it is waste of time. Now, to verify who is right between the both, we may conduct hypothesis testing. The researcher may formulate the hypothesis as follows,

Null Hypothesis (Ho): There is no association between the weekly tests on the performance of the children in the annual exams, i.e., the average marks scored by the children when they were given the weekly exams and when not, were the same. (μafter = μbefore)

Alternative Hypothesis (Ha): The children will perform better in the annual exams, when they have to give the weekly tests, rather than just giving the annual exams, i.e., μafter > μbefore.

Now, if the p-value of the hypothesis testing comes smaller than the level of significance, say .05, then the null hypothesis can be rejected, and the researcher can conclude that the children will perform better in the annual exams if the weekly examination system would be implemented.

8. In Verifying the Assumption related to Intelligence

Suppose a principle states that the students studying in her school have an IQ level of above average. To support her statement, the researcher may take a sample of around 50 random students from that school. Let’s say the average IQ score of those children is around 110, and the average IQ score of the mean population is 100 with a standard deviation of 15. The hypothesis testing is given as follows,

Null Hypothesis (Ho) : The population mean IQ score of 100 is a general fact, i.e., μ = 100.

Alternative Hypothesis (Ha): The average IQ score of the students is above average, i.e., μ > 100

It’s a one-tailed test as we are aiming for the ‘greater than’ assumption. Let us suppose the alpha level or we can say the significance level, in this case, is 5 per cent, i.e., 0.05, and this corresponds to the Z score equal to 1.645. The Z score is found by the statistical formula given by (112.5 – 100) / (15/√30) = 4.56. Now, the final step is to compare the values of the expected z score and the calculated z score. Here, the calculated Z score is lesser than the expected Z score, hence, the Null Hypothesis is rejected, i.e., the average IQ score of the children belonging to that school is above average.

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Hypothesis Testing Steps & Examples

Table of Contents

What is a Hypothesis testing?

As per the definition from Oxford languages, a hypothesis is a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. As per the Dictionary page on Hypothesis , Hypothesis means a proposition or set of propositions, set forth as an explanation for the occurrence of some specified group of phenomena, either asserted merely as a provisional conjecture to guide investigation (working hypothesis) or accepted as highly probable in the light of established facts.

The hypothesis can be defined as the claim that can either be related to the truth about something that exists in the world, or, truth about something that’s needs to be established a fresh . In simple words, another word for the hypothesis is the “claim” . Until the claim is proven to be true, it is called the hypothesis. Once the claim is proved, it becomes the new truth or new knowledge about the thing. For example , let’s say that a claim is made that students studying for more than 6 hours a day gets more than 90% of marks in their examination. Now, this is just a claim or a hypothesis and not the truth in the real world. However, in order for the claim to become the truth for widespread adoption, it needs to be proved using pieces of evidence, e.g., data.  In order to reject this claim or otherwise, one needs to do some empirical analysis by gathering data samples and evaluating the claim. The process of gathering data and evaluating the claims or hypotheses with the goal to reject or otherwise (failing to reject) can be called as hypothesis testing . Note the wordings – “failing to reject”. It means that we don’t have enough evidence to reject the claim. Thus, until the time that new evidence comes up, the claim can be considered the truth. There are different techniques to test the hypothesis in order to reach the conclusion of whether the hypothesis can be used to represent the truth of the world.

One must note that the hypothesis testing never constitutes a proof that the hypothesis is absolute truth based on the observations. It only provides added support to consider the hypothesis as truth until the time that new evidences can against the hypotheses can be gathered. We can never be 100% sure about truth related to those hypotheses based on the hypothesis testing.

Simply speaking, hypothesis testing is a framework that can be used to assert whether the claim or the hypothesis made about a real-world/real-life event can be seen as the truth or otherwise based on the given data (evidences).

Hypothesis Testing Examples

Before we get ahead and start understanding more details about hypothesis and hypothesis testing steps, lets take a look at some  real-world examples  of how to think about hypothesis and hypothesis testing when dealing with real-world problems :

• Customers are churning because they ain’t getting response to their complaints or issues
• Customers are churning because there are other competitive services in the market which are providing these services at lower cost.
• Customers are churning because there are other competitive services which are providing more services at the same cost.
• It is claimed that a 500 gm sugar packet for a particular brand, say XYZA, contains sugar of less than 500 gm, say around 480gm.  Can this claim be taken as truth? How do we know that this claim is true? This is a hypothesis until proved.
• A group of doctors claims that quitting smoking increases lifespan. Can this claim be taken as new truth? The hypothesis is that quitting smoking results in an increase in lifespan.
• It is claimed that brisk walking for half an hour every day reverses diabetes. In order to accept this in your lifestyle, you may need evidence that supports this claim or hypothesis.
• It is claimed that doing Pranayama yoga for 30 minutes a day can help in easing stress by 50%. This can be termed as hypothesis and would require testing / validation for it to be established as a truth and recommended for widespread adoption.
• One common real-life example of hypothesis testing is election polling. In order to predict the outcome of an election, pollsters take a sample of the population and ask them who they plan to vote for. They then use hypothesis testing to assess whether their sample is representative of the population as a whole. If the results of the hypothesis test are significant, it means that the sample is representative and that the poll can be used to predict the outcome of the election. However, if the results are not significant, it means that the sample is not representative and that the poll should not be used to make predictions.
• Machine learning models make predictions based on the input data. Each of the machine learning model representing a function approximation can be taken as a hypothesis. All different models constitute what is called as hypothesis space .
• As part of a linear regression machine learning model , it is claimed that there is a relationship between the response variables and predictor variables? Can this hypothesis or claim be taken as truth? Let’s say, the hypothesis is that the housing price depends upon the average income of people already staying in the locality. How true is this hypothesis or claim? The relationship between response variable and each of the predictor variables can be evaluated using T-test and T-statistics .
• For linear regression model , one of the hypothesis is that there is no relationship between the response variable and any of the predictor variables. Thus, if b1, b2, b3 are three parameters, all of them is equal to 0. b1 = b2 = b3 = 0. This is where one performs F-test and use F-statistics to test this hypothesis.

You may note different hypotheses which are listed above. The next step would be validate some of these hypotheses. This is where data scientists will come into picture. One or more data scientists may be asked to work on different hypotheses. This would result in these data scientists looking for appropriate data related to the hypothesis they are working. This section will be detailed out in near future.

State the Hypothesis to begin Hypothesis Testing

The first step to hypothesis testing is defining or stating a hypothesis. Before the hypothesis can be tested, we need to formulate the hypothesis in terms of mathematical expressions. There are two important aspects to pay attention to, prior to the formulation of the hypothesis. The following represents different types of hypothesis that could be put to hypothesis testing:

• Claim made against the well-established fact : The case in which a fact is well-established, or accepted as truth or “knowledge” and a new claim is made about this well-established fact. For example , when you buy a packet of 500 gm of sugar, you assume that the packet does contain at the minimum 500 gm of sugar and not any less, based on the label of 500 gm on the packet. In this case, the fact is given or assumed to be the truth. A new claim can be made that the 500 gm sugar contains sugar weighing less than 500 gm. This claim needs to be tested before it is accepted as truth. Such cases could be considered for hypothesis testing if this is claimed that the assumption or the default state of being is not true. The claim to be established as new truth can be stated as “alternate hypothesis”. The opposite state can be stated as “null hypothesis”. Here the claim that the 500 gm packet consists of sugar less than 500 grams would be stated as alternate hypothesis. The opposite state which is the sugar packet consists 500 gm is null hypothesis.
• Claim to establish the new truth : The case in which there is some claim made about the reality that exists in the world (fact). For example , the fact that the housing price depends upon the average income of people already staying in the locality can be considered as a claim and not assumed to be true. Another example could be the claim that running 5 miles a day would result in a reduction of 10 kg of weight within a month. There could be varied such claims which when required to be proved as true have to go through hypothesis testing. The claim to be established as new truth can be stated as “alternate hypothesis”. The opposite state can be stated as “null hypothesis”. Running 5 miles a day would result in reduction of 10 kg within a month would be stated as alternate hypothesis.

Based on the above considerations, the following hypothesis can be stated for doing hypothesis testing.

• The packet of 500 gm of sugar contains sugar of weight less than 500 gm. (Claim made against the established fact). This is a new knowledge which requires hypothesis testing to get established and acted upon.
• The housing price depends upon the average income of the people staying in the locality. This is a new knowledge which requires hypothesis testing to get established and acted upon.
• Running 5 miles a day results in a reduction of 10 kg of weight within a month. This is a new knowledge which requires hypothesis testing to get established for widespread adoption.

Formulate Null & Alternate Hypothesis as Next Step

Once the hypothesis is defined or stated, the next step is to formulate the null and alternate hypothesis in order to begin hypothesis testing as described above.

What is a null hypothesis?

In the case where the given statement is a well-established fact or default state of being in the real world, one can call it a null hypothesis (in the simpler word, nothing new). Well-established facts don’t need any hypothesis testing and hence can be called the null hypothesis. In cases, when there are any new claims made which is not well established in the real world, the null hypothesis can be thought of as the default state or opposite state of that claim. For example , in the previous section, the claim or hypothesis is made that the students studying for more than 6 hours a day gets more than 90% of marks in their examination. The null hypothesis, in this case, will be that the claim is not true or real. The null hypothesis can be stated that there is no relationship or association between the students reading more than 6 hours a day and they getting 90% of the marks. Any occurrence is only a chance occurrence. Another example of hypothesis is when somebody is alleged that they have performed a crime.

Null hypothesis is denoted by letter H with 0, e.g., [latex]H_0[/latex]

What is an alternate hypothesis?

When the given statement is a claim (unexpected event in the real world) and not yet proven, one can call/formulate it as an alternate hypothesis and accordingly define a null hypothesis which is the opposite state of the hypothesis. The alternate hypothesis is a new knowledge or truth that needs to be established. In simple words, the hypothesis or claim that needs to be tested against reality in the real world can be termed the alternate hypothesis. In order to reach a conclusion that the claim (alternate hypothesis) can be considered the new knowledge or truth (based on the available evidence), it would be important to reject the null hypothesis. It should be noted that null and alternate hypotheses are mutually exclusive and at the same time asymmetric. In the example given in the previous section, the claim that the students studying for more than 6 hours get more than 90% of marks can be termed as the alternate hypothesis.

Alternate hypothesis is denoted with H subscript a, e.g., [latex]H_a[/latex]

Once the hypothesis is formulated as null([latex]H_0[/latex]) and alternate hypothesis ([latex]H_a[/latex]), there are two possible outcomes that can happen from hypothesis testing. These outcomes are the following:

• Reject the null hypothesis : There is enough evidence based on which one can reject the null hypothesis. Let’s understand this with the help of an example provided earlier in this section. The null hypothesis is that there is no relationship between the students studying more than 6 hours a day and getting more than 90% marks. In a sample of 30 students studying more than 6 hours a day, it was found that they scored 91% marks. Given that the null hypothesis is true, this kind of hypothesis testing result will be highly unlikely. This kind of result can’t happen by chance. That would mean that the claim can be taken as the new truth or new knowledge in the real world. One can go and take further samples of 30 students to perform some more testing to validate the hypothesis. If similar results show up with other tests, it can be said with very high confidence that there is enough evidence to reject the null hypothesis that there is no relationship between the students studying more than 6 hours a day and getting more than 90% marks. In such cases, one can go to accept the claim as new truth that the students studying more than 6 hours a day get more than 90% marks. The hypothesis can be considered the new truth until the time that new tests provide evidence against this claim.
• Fail to reject the null hypothesis : There is not enough evidence-based on which one can reject the null hypothesis (well-established fact or reality). Thus, one would fail to reject the null hypothesis. In a sample of 30 students studying more than 6 hours a day, the students were found to score 75%. Given that the null hypothesis is true, this kind of result is fairly likely or expected. With the given sample, one can’t reject the null hypothesis that there is no relationship between the students studying more than 6 hours a day and getting more than 90% marks.

Examples of formulating the null and alternate hypothesis

The following are some examples of the null and alternate hypothesis.

Hypothesis Testing Steps

Here is the diagram which represents the workflow of Hypothesis Testing.

Figure 1. Hypothesis Testing Steps

Based on the above, the following are some of the  steps to be taken when doing hypothesis testing:

• State the hypothesis : First and foremost, the hypothesis needs to be stated. The hypothesis could either be the statement that is assumed to be true or the claim which is made to be true.
• Formulate the hypothesis : This step requires one to identify the Null and Alternate hypotheses or in simple words, formulate the hypothesis. Take an example of the canned sauce weighing 500 gm as the Null Hypothesis.
• Set the criteria for a decision : Identify test statistics that could be used to assess the Null Hypothesis. The test statistics with the above example would be the average weight of the sugar packet, and t-statistics would be used to determine the P-value. For different kinds of problems, different kinds of statistics including Z-statistics, T-statistics, F-statistics, etc can be used.
• Identify the level of significance (alpha) : Before starting the hypothesis testing, one would be required to set the significance level (also called as  alpha ) which represents the value for which a P-value less than or equal to  alpha  is considered statistically significant. Typical values of  alpha  are 0.1, 0.05, and 0.01. In case the P-value is evaluated as statistically significant, the null hypothesis is rejected. In case, the P-value is more than the  alpha  value, the null hypothesis is failed to be rejected.
• Compute the test statistics : Next step is to calculate the test statistics (z-test, t-test, f-test, etc) to determine the P-value. If the sample size is more than 30, it is recommended to use z-statistics. Otherwise, t-statistics could be used. In the current example where 20 packets of canned sauce is selected for hypothesis testing, t-statistics will be calculated for the mean value of 505 gm (sample mean). The t-statistics would then be calculated as the difference of 505 gm (sample mean) and the population means (500 gm) divided by the sample standard deviation divided by the square root of sample size (20).
• Calculate the P-value of the test statistics : Once the test statistics have been calculated, find the P-value using either of t-table or a z-table. P-value is the probability of obtaining a test statistic (t-score or z-score) equal to or more extreme than the result obtained from the sample data, given that the null hypothesis H0 is true.
• Compare P-value with the level of significance : The significance level is set as the allowable range within which if the value appears, one will be failed to reject the Null Hypothesis. This region is also called as Non-rejection region . The value of alpha is compared with the p-value. If the p-value is less than the significance level, the test is statistically significant and hence, the null hypothesis will be rejected.

P-Value: Key to Statistical Hypothesis Testing

Once you formulate the hypotheses, there is the need to test those hypotheses. Meaning, say that the null hypothesis is stated as the statement that housing price does not depend upon the average income of people staying in the locality, it would be required to be tested by taking samples of housing prices and, based on the test results, this Null hypothesis could either be rejected or failed to be rejected . In hypothesis testing, the following two are the outcomes:

• Reject the Null hypothesis
• Fail to Reject the Null hypothesis

Take the above example of the sugar packet weighing 500 gm. The Null hypothesis is set as the statement that the sugar packet weighs 500 gm. After taking a sample of 20 sugar packets and testing/taking its weight, it was found that the average weight of the sugar packets came to 495 gm. The test statistics (t-statistics) were calculated for this sample and the P-value was determined. Let’s say the P-value was found to be 15%. Assuming that the level of significance is selected to be 5%, the test statistic is not statistically significant (P-value > 5%) and thus, the null hypothesis fails to get rejected. Thus, one could safely conclude that the sugar packet does weigh 500 gm. However, if the average weight of canned sauce would have found to be 465 gm, this is way beyond/away from the mean value of 500 gm and one could have ended up rejecting the Null Hypothesis based on the P-value .

Hypothesis Testing for Problem Analysis & Solution Implementation

Hypothesis testing can be applied in both problem analysis and solution implementation. The following represents method on how you can apply hypothesis testing technique for both problem and solution space:

• Problem Analysis : Hypothesis testing is a systematic way to validate assumptions or educated guesses during problem analysis. It allows for a structured investigation into the nature of a problem and its potential root causes. In this process, a null hypothesis and an alternative hypothesis are usually defined. The null hypothesis generally asserts that no significant change or effect exists, while the alternative hypothesis posits the opposite. Through controlled experiments, data collection, or statistical analysis, these hypotheses are then tested to determine their validity. For example, if a software company notices a sudden increase in user churn rate, they might hypothesize that the recent update to their application is the root cause. The null hypothesis could be that the update has no effect on churn rate, while the alternative hypothesis would assert that the update significantly impacts the churn rate. By analyzing user behavior and feedback before and after the update, and perhaps running A/B tests where one user group has the update and another doesn’t, the company can test these hypotheses. If the alternative hypothesis is confirmed, the company can then focus on identifying specific issues in the update that may be causing the increased churn, thereby moving closer to a solution.
• Solution Implementation : Hypothesis testing can also be a valuable tool during the solution implementation phase, serving as a method to evaluate the effectiveness of proposed remedies. By setting up a specific hypothesis about the expected outcome of a solution, organizations can create targeted metrics and KPIs to measure success. For example, if a retail business is facing low customer retention rates, they might implement a loyalty program as a solution. The hypothesis could be that introducing a loyalty program will increase customer retention by at least 15% within six months. The null hypothesis would state that the loyalty program has no significant effect on retention rates. To test this, the company can compare retention metrics from before and after the program’s implementation, possibly even setting up control groups for more robust analysis. By applying statistical tests to this data, the company can determine whether their hypothesis is confirmed or refuted, thereby gauging the effectiveness of their solution and making data-driven decisions for future actions.
• Tests of Significance
• Hypothesis testing for the Mean
• z-statistics vs t-statistics (Khan Academy)

Hypothesis testing quiz

The claim that needs to be established is set as ____________, the outcome of hypothesis testing is _________.

Please select 2 correct answers

P-value is defined as the probability of obtaining the result as extreme given the null hypothesis is true

There is a claim that doing pranayama yoga results in reversing diabetes. which of the following is true about null hypothesis.

In this post, you learned about hypothesis testing and related nuances such as the null and alternate hypothesis formulation techniques, ways to go about doing hypothesis testing etc. In data science, one of the reasons why one needs to understand the concepts of hypothesis testing is the need to verify the relationship between the dependent (response) and independent (predictor) variables. One would, thus, need to understand the related concepts such as hypothesis formulation into null and alternate hypothesis, level of significance, test statistics calculation, P-value, etc. Given that the relationship between dependent and independent variables is a sort of hypothesis or claim , the null hypothesis could be set as the scenario where there is no relationship between dependent and independent variables.

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• Hypothesis Testing: Definition, Uses, Limitations + Examples

Hypothesis testing is as old as the scientific method and is at the heart of the research process. 

Research exists to validate or disprove assumptions about various phenomena. The process of validation involves testing and it is in this context that we will explore hypothesis testing. 

What is a Hypothesis? 

A hypothesis is a calculated prediction or assumption about a population parameter based on limited evidence. The whole idea behind hypothesis formulation is testing—this means the researcher subjects his or her calculated assumption to a series of evaluations to know whether they are true or false. 

Typically, every research starts with a hypothesis—the investigator makes a claim and experiments to prove that this claim is true or false . For instance, if you predict that students who drink milk before class perform better than those who don’t, then this becomes a hypothesis that can be confirmed or refuted using an experiment.  

Read: What is Empirical Research Study? [Examples & Method]

What are the Types of Hypotheses? 

1. simple hypothesis.

Also known as a basic hypothesis, a simple hypothesis suggests that an independent variable is responsible for a corresponding dependent variable. In other words, an occurrence of the independent variable inevitably leads to an occurrence of the dependent variable. 

Typically, simple hypotheses are considered as generally true, and they establish a causal relationship between two variables. 

Examples of Simple Hypothesis  

• Drinking soda and other sugary drinks can cause obesity. 
• Smoking cigarettes daily leads to lung cancer.

2. Complex Hypothesis

A complex hypothesis is also known as a modal. It accounts for the causal relationship between two independent variables and the resulting dependent variables. This means that the combination of the independent variables leads to the occurrence of the dependent variables . 

Examples of Complex Hypotheses  

• Adults who do not smoke and drink are less likely to develop liver-related conditions.
• Global warming causes icebergs to melt which in turn causes major changes in weather patterns.

3. Null Hypothesis

As the name suggests, a null hypothesis is formed when a researcher suspects that there’s no relationship between the variables in an observation. In this case, the purpose of the research is to approve or disapprove this assumption. 

Examples of Null Hypothesis

• This is no significant change in a student’s performance if they drink coffee or tea before classes. 
• There’s no significant change in the growth of a plant if one uses distilled water only or vitamin-rich water. 

Read: Research Report: Definition, Types + [Writing Guide]

4. Alternative Hypothesis 

To disapprove a null hypothesis, the researcher has to come up with an opposite assumption—this assumption is known as the alternative hypothesis. This means if the null hypothesis says that A is false, the alternative hypothesis assumes that A is true. 

An alternative hypothesis can be directional or non-directional depending on the direction of the difference. A directional alternative hypothesis specifies the direction of the tested relationship, stating that one variable is predicted to be larger or smaller than the null value while a non-directional hypothesis only validates the existence of a difference without stating its direction. 

Examples of Alternative Hypotheses  

• Starting your day with a cup of tea instead of a cup of coffee can make you more alert in the morning. 
• The growth of a plant improves significantly when it receives distilled water instead of vitamin-rich water. 

5. Logical Hypothesis

Logical hypotheses are some of the most common types of calculated assumptions in systematic investigations. It is an attempt to use your reasoning to connect different pieces in research and build a theory using little evidence. In this case, the researcher uses any data available to him, to form a plausible assumption that can be tested. 

Examples of Logical Hypothesis

• Waking up early helps you to have a more productive day. 
• Beings from Mars would not be able to breathe the air in the atmosphere of the Earth. 

6. Empirical Hypothesis  

After forming a logical hypothesis, the next step is to create an empirical or working hypothesis. At this stage, your logical hypothesis undergoes systematic testing to prove or disprove the assumption. An empirical hypothesis is subject to several variables that can trigger changes and lead to specific outcomes. 

Examples of Empirical Testing 

• People who eat more fish run faster than people who eat meat.
• Women taking vitamin E grow hair faster than those taking vitamin K.

7. Statistical Hypothesis

When forming a statistical hypothesis, the researcher examines the portion of a population of interest and makes a calculated assumption based on the data from this sample. A statistical hypothesis is most common with systematic investigations involving a large target audience. Here, it’s impossible to collect responses from every member of the population so you have to depend on data from your sample and extrapolate the results to the wider population. 

Examples of Statistical Hypothesis  

• 45% of students in Louisiana have middle-income parents. 
• 80% of the UK’s population gets a divorce because of irreconcilable differences.

What is Hypothesis Testing? 

Hypothesis testing is an assessment method that allows researchers to determine the plausibility of a hypothesis. It involves testing an assumption about a specific population parameter to know whether it’s true or false. These population parameters include variance, standard deviation, and median. 

Typically, hypothesis testing starts with developing a null hypothesis and then performing several tests that support or reject the null hypothesis. The researcher uses test statistics to compare the association or relationship between two or more variables. 

Explore: Research Bias: Definition, Types + Examples

Researchers also use hypothesis testing to calculate the coefficient of variation and determine if the regression relationship and the correlation coefficient are statistically significant.

How Hypothesis Testing Works

The basis of hypothesis testing is to examine and analyze the null hypothesis and alternative hypothesis to know which one is the most plausible assumption. Since both assumptions are mutually exclusive, only one can be true. In other words, the occurrence of a null hypothesis destroys the chances of the alternative coming to life, and vice-versa. 

Interesting: 21 Chrome Extensions for Academic Researchers in 2021

What Are The Stages of Hypothesis Testing?  

To successfully confirm or refute an assumption, the researcher goes through five (5) stages of hypothesis testing; 

• Determine the null hypothesis
• Specify the alternative hypothesis
• Set the significance level
• Calculate the test statistics and corresponding P-value
• Draw your conclusion
• Determine the Null Hypothesis

Like we mentioned earlier, hypothesis testing starts with creating a null hypothesis which stands as an assumption that a certain statement is false or implausible. For example, the null hypothesis (H0) could suggest that different subgroups in the research population react to a variable in the same way. 

• Specify the Alternative Hypothesis

Once you know the variables for the null hypothesis, the next step is to determine the alternative hypothesis. The alternative hypothesis counters the null assumption by suggesting the statement or assertion is true. Depending on the purpose of your research, the alternative hypothesis can be one-sided or two-sided. 

Using the example we established earlier, the alternative hypothesis may argue that the different sub-groups react differently to the same variable based on several internal and external factors. 

• Set the Significance Level

Many researchers create a 5% allowance for accepting the value of an alternative hypothesis, even if the value is untrue. This means that there is a 0.05 chance that one would go with the value of the alternative hypothesis, despite the truth of the null hypothesis. 

Something to note here is that the smaller the significance level, the greater the burden of proof needed to reject the null hypothesis and support the alternative hypothesis.

Explore: What is Data Interpretation? + [Types, Method & Tools]

• Calculate the Test Statistics and Corresponding P-Value 

Test statistics in hypothesis testing allow you to compare different groups between variables while the p-value accounts for the probability of obtaining sample statistics if your null hypothesis is true. In this case, your test statistics can be the mean, median and similar parameters. 

If your p-value is 0.65, for example, then it means that the variable in your hypothesis will happen 65 in100 times by pure chance. Use this formula to determine the p-value for your data: 

• Draw Your Conclusions

After conducting a series of tests, you should be able to agree or refute the hypothesis based on feedback and insights from your sample data.  

Applications of Hypothesis Testing in Research

Hypothesis testing isn’t only confined to numbers and calculations; it also has several real-life applications in business, manufacturing, advertising, and medicine. 

In a factory or other manufacturing plants, hypothesis testing is an important part of quality and production control before the final products are approved and sent out to the consumer. 

During ideation and strategy development, C-level executives use hypothesis testing to evaluate their theories and assumptions before any form of implementation. For example, they could leverage hypothesis testing to determine whether or not some new advertising campaign, marketing technique, etc. causes increased sales. 

In addition, hypothesis testing is used during clinical trials to prove the efficacy of a drug or new medical method before its approval for widespread human usage. 

What is an Example of Hypothesis Testing?

An employer claims that her workers are of above-average intelligence. She takes a random sample of 20 of them and gets the following results: 

Mean IQ Scores: 110

Standard Deviation: 15 

Mean Population IQ: 100

Step 1: Using the value of the mean population IQ, we establish the null hypothesis as 100.

Step 2: State that the alternative hypothesis is greater than 100.

Step 3: State the alpha level as 0.05 or 5% 

Step 4: Find the rejection region area (given by your alpha level above) from the z-table. An area of .05 is equal to a z-score of 1.645.

Step 5: Calculate the test statistics using this formula

Z = (110–100) ÷ (15÷√20) 

10 ÷ 3.35 = 2.99 

If the value of the test statistics is higher than the value of the rejection region, then you should reject the null hypothesis. If it is less, then you cannot reject the null. 

In this case, 2.99 > 1.645 so we reject the null. 

Importance/Benefits of Hypothesis Testing 

The most significant benefit of hypothesis testing is it allows you to evaluate the strength of your claim or assumption before implementing it in your data set. Also, hypothesis testing is the only valid method to prove that something “is or is not”. Other benefits include: 

• Hypothesis testing provides a reliable framework for making any data decisions for your population of interest. 
• It helps the researcher to successfully extrapolate data from the sample to the larger population. 
• Hypothesis testing allows the researcher to determine whether the data from the sample is statistically significant. 
• Hypothesis testing is one of the most important processes for measuring the validity and reliability of outcomes in any systematic investigation. 
• It helps to provide links to the underlying theory and specific research questions.

Criticism and Limitations of Hypothesis Testing

Several limitations of hypothesis testing can affect the quality of data you get from this process. Some of these limitations include: 

• The interpretation of a p-value for observation depends on the stopping rule and definition of multiple comparisons. This makes it difficult to calculate since the stopping rule is subject to numerous interpretations, plus “multiple comparisons” are unavoidably ambiguous. 
• Conceptual issues often arise in hypothesis testing, especially if the researcher merges Fisher and Neyman-Pearson’s methods which are conceptually distinct. 
• In an attempt to focus on the statistical significance of the data, the researcher might ignore the estimation and confirmation by repeated experiments.
• Hypothesis testing can trigger publication bias, especially when it requires statistical significance as a criterion for publication.
• When used to detect whether a difference exists between groups, hypothesis testing can trigger absurd assumptions that affect the reliability of your observation.

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• Knowledge Base

Hypothesis Testing | A Step-by-Step Guide with Easy Examples

Published on November 8, 2019 by Rebecca Bevans . Revised on June 22, 2023.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics . It is most often used by scientists to test specific predictions, called hypotheses, that arise from theories.

There are 5 main steps in hypothesis testing:

• State your research hypothesis as a null hypothesis and alternate hypothesis (H o ) and (H a  or H 1 ).
• Collect data in a way designed to test the hypothesis.
• Perform an appropriate statistical test .
• Decide whether to reject or fail to reject your null hypothesis.
• Present the findings in your results and discussion section.

Though the specific details might vary, the procedure you will use when testing a hypothesis will always follow some version of these steps.

Table of contents

Step 1: state your null and alternate hypothesis, step 2: collect data, step 3: perform a statistical test, step 4: decide whether to reject or fail to reject your null hypothesis, step 5: present your findings, other interesting articles, frequently asked questions about hypothesis testing.

After developing your initial research hypothesis (the prediction that you want to investigate), it is important to restate it as a null (H o ) and alternate (H a ) hypothesis so that you can test it mathematically.

The alternate hypothesis is usually your initial hypothesis that predicts a relationship between variables. The null hypothesis is a prediction of no relationship between the variables you are interested in.

• H 0 : Men are, on average, not taller than women. H a : Men are, on average, taller than women.

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For a statistical test to be valid , it is important to perform sampling and collect data in a way that is designed to test your hypothesis. If your data are not representative, then you cannot make statistical inferences about the population you are interested in.

There are a variety of statistical tests available, but they are all based on the comparison of within-group variance (how spread out the data is within a category) versus between-group variance (how different the categories are from one another).

If the between-group variance is large enough that there is little or no overlap between groups, then your statistical test will reflect that by showing a low p -value . This means it is unlikely that the differences between these groups came about by chance.

Alternatively, if there is high within-group variance and low between-group variance, then your statistical test will reflect that with a high p -value. This means it is likely that any difference you measure between groups is due to chance.

Your choice of statistical test will be based on the type of variables and the level of measurement of your collected data .

• an estimate of the difference in average height between the two groups.
• a p -value showing how likely you are to see this difference if the null hypothesis of no difference is true.

Based on the outcome of your statistical test, you will have to decide whether to reject or fail to reject your null hypothesis.

In most cases you will use the p -value generated by your statistical test to guide your decision. And in most cases, your predetermined level of significance for rejecting the null hypothesis will be 0.05 – that is, when there is a less than 5% chance that you would see these results if the null hypothesis were true.

In some cases, researchers choose a more conservative level of significance, such as 0.01 (1%). This minimizes the risk of incorrectly rejecting the null hypothesis ( Type I error ).

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The results of hypothesis testing will be presented in the results and discussion sections of your research paper , dissertation or thesis .

In the results section you should give a brief summary of the data and a summary of the results of your statistical test (for example, the estimated difference between group means and associated p -value). In the discussion , you can discuss whether your initial hypothesis was supported by your results or not.

In the formal language of hypothesis testing, we talk about rejecting or failing to reject the null hypothesis. You will probably be asked to do this in your statistics assignments.

However, when presenting research results in academic papers we rarely talk this way. Instead, we go back to our alternate hypothesis (in this case, the hypothesis that men are on average taller than women) and state whether the result of our test did or did not support the alternate hypothesis.

If your null hypothesis was rejected, this result is interpreted as “supported the alternate hypothesis.”

These are superficial differences; you can see that they mean the same thing.

You might notice that we don’t say that we reject or fail to reject the alternate hypothesis . This is because hypothesis testing is not designed to prove or disprove anything. It is only designed to test whether a pattern we measure could have arisen spuriously, or by chance.

If we reject the null hypothesis based on our research (i.e., we find that it is unlikely that the pattern arose by chance), then we can say our test lends support to our hypothesis . But if the pattern does not pass our decision rule, meaning that it could have arisen by chance, then we say the test is inconsistent with our hypothesis .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Descriptive statistics
• Measures of central tendency
• Correlation coefficient

Methodology

• Cluster sampling
• Stratified sampling
• Types of interviews
• Cohort study
• Thematic analysis

Research bias

• Implicit bias
• Cognitive bias
• Survivorship bias
• Availability heuristic
• Nonresponse bias
• Regression to the mean

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess — it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

Null and alternative hypotheses are used in statistical hypothesis testing . The null hypothesis of a test always predicts no effect or no relationship between variables, while the alternative hypothesis states your research prediction of an effect or relationship.

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Statistics By Jim

Making statistics intuitive

Hypothesis Testing: Uses, Steps & Example

By Jim Frost 4 Comments

What is Hypothesis Testing?

Hypothesis testing in statistics uses sample data to infer the properties of a whole population . These tests determine whether a random sample provides sufficient evidence to conclude an effect or relationship exists in the population. Researchers use them to help separate genuine population-level effects from false effects that random chance can create in samples. These methods are also known as significance testing.

For example, researchers are testing a new medication to see if it lowers blood pressure. They compare a group taking the drug to a control group taking a placebo. If their hypothesis test results are statistically significant, the medication’s effect of lowering blood pressure likely exists in the broader population, not just the sample studied.

Using Hypothesis Tests

A hypothesis test evaluates two mutually exclusive statements about a population to determine which statement the sample data best supports. These two statements are called the null hypothesis and the alternative hypothesis . The following are typical examples:

• Null Hypothesis : The effect does not exist in the population.
• Alternative Hypothesis : The effect does exist in the population.

Hypothesis testing accounts for the inherent uncertainty of using a sample to draw conclusions about a population, which reduces the chances of false discoveries. These procedures determine whether the sample data are sufficiently inconsistent with the null hypothesis that you can reject it. If you can reject the null, your data favor the alternative statement that an effect exists in the population.

Statistical significance in hypothesis testing indicates that an effect you see in sample data also likely exists in the population after accounting for random sampling error , variability, and sample size. Your results are statistically significant when the p-value is less than your significance level or, equivalently, when your confidence interval excludes the null hypothesis value.

Conversely, non-significant results indicate that despite an apparent sample effect, you can’t be sure it exists in the population. It could be chance variation in the sample and not a genuine effect.

Learn more about Failing to Reject the Null .

5 Steps of Significance Testing

Hypothesis testing involves five key steps, each critical to validating a research hypothesis using statistical methods:

• Formulate the Hypotheses : Write your research hypotheses as a null hypothesis (H 0 ) and an alternative hypothesis (H A ).
• Data Collection : Gather data specifically aimed at testing the hypothesis.
• Conduct A Test : Use a suitable statistical test to analyze your data.
• Make a Decision : Based on the statistical test results, decide whether to reject the null hypothesis or fail to reject it.
• Report the Results : Summarize and present the outcomes in your report’s results and discussion sections.

While the specifics of these steps can vary depending on the research context and the data type, the fundamental process of hypothesis testing remains consistent across different studies.

Let’s work through these steps in an example!

Hypothesis Testing Example

Researchers want to determine if a new educational program improves student performance on standardized tests. They randomly assign 30 students to a control group , which follows the standard curriculum, and another 30 students to a treatment group, which participates in the new educational program. After a semester, they compare the test scores of both groups.

Download the CSV data file to perform the hypothesis testing yourself: Hypothesis_Testing .

The researchers write their hypotheses. These statements apply to the population, so they use the mu (μ) symbol for the population mean parameter .

• Null Hypothesis (H 0 ) : The population means of the test scores for the two groups are equal (μ 1 = μ 2 ).
• Alternative Hypothesis (H A ) : The population means of the test scores for the two groups are unequal (μ 1 ≠ μ 2 ).

Choosing the correct hypothesis test depends on attributes such as data type and number of groups. Because they’re using continuous data and comparing two means, the researchers use a 2-sample t-test .

Here are the results.

The treatment group’s mean is 58.70, compared to the control group’s mean of 48.12. The mean difference is 10.67 points. Use the test’s p-value and significance level to determine whether this difference is likely a product of random fluctuation in the sample or a genuine population effect.

Because the p-value (0.000) is less than the standard significance level of 0.05, the results are statistically significant, and we can reject the null hypothesis. The sample data provides sufficient evidence to conclude that the new program’s effect exists in the population.

Limitations

Hypothesis testing improves your effectiveness in making data-driven decisions. However, it is not 100% accurate because random samples occasionally produce fluky results. Hypothesis tests have two types of errors, both relating to drawing incorrect conclusions.

• Type I error: The test rejects a true null hypothesis—a false positive.
• Type II error: The test fails to reject a false null hypothesis—a false negative.

Learn more about Type I and Type II Errors .

Our exploration of hypothesis testing using a practical example of an educational program reveals its powerful ability to guide decisions based on statistical evidence. Whether you’re a student, researcher, or professional, understanding and applying these procedures can open new doors to discovering insights and making informed decisions. Let this tool empower your analytical endeavors as you navigate through the vast seas of data.

Learn more about the Hypothesis Tests for Various Data Types .

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Reader Interactions

June 10, 2024 at 10:51 am

Thank you, Jim, for another helpful article; timely too since I have started reading your new book on hypothesis testing and, now that we are at the end of the school year, my district is asking me to perform a number of evaluations on instructional programs. This is where my question/concern comes in. You mention that hypothesis testing is all about testing samples. However, I use all the students in my district when I make these comparisons. Since I am using the entire “population” in my evaluations (I don’t select a sample of third grade students, for example, but I use all 700 third graders), am I somehow misusing the tests? Or can I rest assured that my district’s student population is only a sample of the universal population of students?

June 10, 2024 at 1:50 pm

I hope you are finding the book helpful!

Yes, the purpose of hypothesis testing is to infer the properties of a population while accounting for random sampling error.

In your case, it comes down to how you want to use the results. Who do you want the results to apply to?

If you’re summarizing the sample, looking for trends and patterns, or evaluating those students and don’t plan to apply those results to other students, you don’t need hypothesis testing because there is no sampling error. They are the population and you can just use descriptive statistics. In this case, you’d only need to focus on the practical significance of the effect sizes.

On the other hand, if you want to apply the results from this group to other students, you’ll need hypothesis testing. However, there is the complicating issue of what population your sample of students represent. I’m sure your district has its own unique characteristics, demographics, etc. Your district’s students probably don’t adequately represent a universal population. At the very least, you’d need to recognize any special attributes of your district and how they could bias the results when trying to apply them outside the district. Or they might apply to similar districts in your region.

However, I’d imagine your 3rd graders probably adequately represent future classes of 3rd graders in your district. You need to be alert to changing demographics. At least in the short run I’d imagine they’d be representative of future classes.

Think about how these results will be used. Do they just apply to the students you measured? Then you don’t need hypothesis tests. However, if the results are being used to infer things about other students outside of the sample, you’ll need hypothesis testing along with considering how well your students represent the other students and how they differ.

I hope that helps!

June 10, 2024 at 3:21 pm

Thank you so much, Jim, for the suggestions in terms of what I need to think about and consider! You are always so clear in your explanations!!!!

June 10, 2024 at 3:22 pm

You’re very welcome! Best of luck with your evaluations!

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