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Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.
You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .
The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.
Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.
Leon Carroll Marshall Professor of Marketing
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Assistant Professor of Marketing
James M. Kilts, Jr. Professor of Marketing
Associate Professor of Marketing
Assistant Professor of Marketing and Stevens Junior Faculty Fellow
James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing
Kilts Family Professor of Marketing
Assistant Professor of Marketing and Asness Faculty Fellow
Sears Roebuck Professor of General Management, Marketing and Behavioral Science
Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI
Professor of Marketing and True North Faculty Scholar
Assistant Professor of Marketing and Willard Graham Faculty Scholar
Professor of Marketing and Beatrice Foods Co. Faculty Scholar
Theodore O. Yntema Professor of Marketing
PhD alumni in marketing go on to successful careers at top institutions of higher education across the world.
Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.
Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.
At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.
James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.
Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.
Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.
See the full list of academic journals at Booth .
Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.
Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.
Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.
The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.
How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.
Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.
Video Transcript
Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.
Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.
Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.
Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.
PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.
Current Students
Vanessa Alwan
Salman Arif Andrew Bai
Soaham Bharti
Samuel Borislow
Sara Drango
Fatemeh Gheshlaghpour
Nicholas Herzog
Stephanie Hong
Quoc Dang Hung Ho
Daniel Katz
Juan Mejalenko
Natalie Moore
Timothy Schwieg
Semyon Tabanakov Sophie (Jiarui) Wang
Ningyin (Ariel) Xu
Shuqiong (Lydia) Zhao Grace Zhang
The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.
Download the 2023-2024 Guidebook!
Main-jindal-menu, phd in management science, marketing concentration.
Read about recent graduate Mohammad Zia’s dissertation research.
Research rankings.
The PhD in Management Science with a marketing concentration trains students to become the next-generation of marketing faculty at business schools in leading research-oriented universities. Students are trained in advanced techniques in marketing and allied disciplinary areas to deal with substantive problems, both theoretical and applied, in the field of marketing. Graduates develop a research specialization and have a clear perspective on marketing issues.
UTD marketing faculty are well-regarded for their research and are highly ranked based on research publications. See research rankings below.
Large marketing faculty working on variety of quantitative research makes UTD ideal for students with a quantitative bent to explore and discover their research interests. See faculty information below.
Through coursework and mentoring, UTD marketing faculty rigorously train students to develop high quality research and become successful scholars. See recent student research publications below.
Students who apply to the program should have at least a bachelor’s degree from an accredited university by the time of expected enrollment in our program. While many successful applicants have a master’s degree, this is not a requirement for admission. Admission decisions are based on grades, graduate examination test scores, letters of reference (at least three with at least two from academic professionals), a written statement of objectives, and other relevant information available at the time of admission.
We are especially interested in students with strong initiative, curiosity, creative thinking, and a strong aptitude for quantitative research. Prior knowledge of quantitative topics such as linear algebra, calculus, probability will be particularly relevant.
The Jindal School of Management starts making first-round admission decisions on December 9, therefore it is best to complete the entire application process no later than December 8. While applications will be accepted after that date, applying after December 8 may significantly lower your chance of acceptance. Applications for admission can be made using the UT Dallas Graduate Application Web site .
Phd area coordinator, marketing.
[email protected] | (972) 883-6525 | JSOM 13.508
The marketing area has 15 tenured and tenure-track faculty members. Faculty research is broad using Bayesian statistics, behavioral economics, econometrics, empirical analysis, experimental economics, game theory and machine learning.
The faculty are recognized for their research and occupy editorial positions at leading journals, including a department editor of top journal Management Science , three associate editors of major marketing journals, and several others on the editorial boards of these journals.
Tenure and tenure-track Marketing faculty: Khai Chiong , Sanjay Jain , Joonhwi Joo , Tongil Kim , Xinyao Kong Dmitri Kuksov , Nanda Kumar , Samir Mamadehussene , B.P.S. Murthi , Ram Rao , Brian Ratchford , Upender Subramanian , Shervin Tehrani , Ying Xie & Wensi Zhang .
Get familiar with faculty research
UTD Marketing faculty are highly active researchers, presently ranked #4 worldwide in quantitative marketing research based on publications in top two quantitative marketing journals Marketing Science and Journal of Marketing Research .
Rank | University | Research Score | Articles |
---|---|---|---|
1 | Columbia University (Columbia Business School) | 20.07 | 42 |
2 | University of Chicago (Booth School of Business) | 15.86 | 36 |
3 | University of Pennsylvania (The Wharton School) | 14.83 | 29 |
5 | Harvard University (Harvard Business School) | 10.16 | 19 |
6 | Washington University at St. Louis (Olin School of Business) | 9.25 | 20 |
7 | New York University (NYU (Leonard N Stern School of Business) | 8.67 | 20 |
8 | University of Maryland at College Park (Robert H. Smith School of Business) | 8.66 | 20 |
9 | University of Michigan at Ann Arbor (Ross School of Business) | 8.64 | 19 |
10 | Indiana University at Bloomington (Kelley School of Business) | 8.50 | 15 |
Research scores are calculated from The UTD Top 100 Business School Research Rankings™ .
Students are actively encouraged to publish while in the program, and often collaborate on faculty research papers with UTD professors. A list of Marketing PhD current student and graduate publications with UTD faculty is as follows (student names in bold):
Mina Ameri, Elizabeth Honka, and Ying Xie (2023), “From Strangers to Friends: Tie Formation and Online Activities in an Evolving Social Network,” 2023, Journal of Marketing Research.
Kuksov, Dmitri, and Chenxi Liao (2023) “Restricting Speculative Reselling: When ‘How Much’ is the Question,” Marketing Science.
Manish Gangwar , Nanda Kumar and Ram C Rao (2021). “Pricing Under Dynamic Competition when Loyal Consumers Stockpile” Marketing Science
Sanjay Jain and Kun Qian (2021), “Compensating Online Producers: A Theoretical Analysis”, Management Science .
Dmitri Kuksov and Mohammad Zia (2021), “Benefits of Customer Loyalty in Markets with Endogenous Search Costs”, Marketing Science .
Xiaolin Li, Chenxi Liao and Ying Xie (2021), “Digital Piracy, Creative Productivity, and Customer Care Efforts”, Marketing Science
Jayarajan Samuel , Eric Zheng and Ying Xie, “Value of Local Showrooms to Online Competitors” MIS Quarterly .
Yiyi Li and Ying Xie (2020), ““Is a Picture Worth a Thousand Words? An Empirical Study of Imagery Content and Social Media Engagement”, Journal of Marketing Research
Ye Qiu and Ram C Rao (2020), “Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites”, Marketing Science .
Mina Ameri , Elizabeth Honka and Ying Xie (2019) “Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network” 2019, Marketing Science .
Harish Guda and Upender Subramanian (2019) “Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Information Sharing and Worker Incentives” Management Science .
Yiyi Li , Ying Xie and Eric Zheng (2019), “Modeling Multi-Channel Advertising Attribution Across Competitors” MIS Quarterly .
Mohammad Zia and Ram C Rao (2019) “Search Advertising: Budget Allocation Across Search Engines”, Marketing Science .
Dmitri Kuksov and Chenxi Liao (2018) “When Showrooming Increases Retailer Profit,” Journal of Marketing Research .
Juncai Jiang , Nanda Kumar and Brian Ratchford (2017), “Price Matching Guarantees with Endogenous Search”, Management Science .
Dmitri Kuksov, Ashutosh Prasad, and Mohammad Zia (2017) “In-Store Advertising by Competitors,” Marketing Science .
We strive to help our students obtain the best placements and expect they will emerge as leaders in marketing science. At the same time, we place our students in both academic and non-academic positions keeping in mind the individual student’s interests.
First Name | Last Name | Grad Year | Placement | Title |
---|---|---|---|---|
Soogand | Alavi | 2024 | University of Iowa | Assistant Professor |
Ata | Jameei Osgouei | 2024 | Fairfield University | Assistant Professor |
Reza | Roshangarzadeh | 2024 | University of Washington | Assistant Professor |
Thyagarajan | Subramanian | 2023 | University of Central Florida | Assistant Professor |
Ashutosh | Bhave | 2022 | University of Arkansas | Assistant Professor |
Kun | Qian | 2022 | University of Massachusetts Amherst | Assistant Professor |
Keyvan | Kasaian | 2021 | Albion College | Assistant Professor |
Sriharsha | Kamatham | 2020 | University of Manitoba | Assistant Professor |
Bo Ram | Lim | 2019 | University of Kansas | Assistant Professor |
Chenxi | Liao | 2019 | Chinese University of Hong Kong | Assistant Professor |
Fereshteh | Zihagh | 2019 | University of New Haven | Assistant Professor |
Ye | Qiu | 2018 | Tongji University | Assistant Professor |
Mina | Ameri | 2018 | University of Pittsburgh | Assistant Professor |
Ryan | Freling | 2017 | Louisiana Tech | Assistant Professor |
Yiyi | Li | 2017 | University of Delaware | Assistant Professor |
Mohammad | Zia | 2017 | Chapman University | Assistant Professor |
Ali | Bakhtiari | 2016 | Verizon | Data Scientist |
Meisam | Hejazinia | 2016 | Sabre Airline Solutions | Senior e-commerce data scientist |
Jong Min | Kim | 2015 | University of Science and Technology of China | Assistant Professor |
Aidin | Tajzadeh Namin | 2015 | University of Idaho | Assistant Professor |
Parneet | Pahwa | 2015 | University of Texas at Dallas | Clinical Assistant Professor |
César | Zamudio | 2013 | Kent State University | Assistant Professor |
Juncai | Jiang | 2013 | Virginia Tech | Visiting Professor |
Marina | Girju | 2012 | DePaul University | Assistant Professor |
Sonika | Singh | 2012 | University of Technology Sydney | Lecturer |
David | Richardson | 2011 | Illinois Institute of Technology | Assistant Professor |
Sungha | Jang | 2011 | Kent State University | Assistant Professor |
Students must complete at least 75 semester hours of approved graduate work before a degree may be conferred. Credit may be granted for graduate courses taken elsewhere.
Calculus, matrix algebra, computer programming and statistics are prerequisites for the doctoral program – every admitted student is responsible for ensuring he/she has satisfied these prerequisite requirements before joining the program.
Doctoral students in Management Science benefit from an exposure to multiple functional areas in management. To ensure this benefit, students who enter the program without an MBA (or equivalent degree) are required to complete a combined minimum of four courses (at the master’s or doctoral level) in at least three functional areas. This cross-functional exposure is particularly useful for students engaging in cross-functional research, in positioning their research for wider appeal, and for effectively teaching business school students with diverse specializations.
The Management Science PhD core curriculum consists of a minimum of 9 courses.
Please visit the Management Science Degree Plan page for core and secondary core course requirements.
Students are required to take at least four doctoral-level seminars in marketing.
Students will be asked to take other advanced graduate level courses in statistics, economics and operations research as appropriate to their program. They may also be asked to undertake independent study on one or more appropriate topics. Finally they are required to take a course in written and oral communication provided by the school during their second summer.
PhD in Marketing students take a written preliminary exam at the end of their first year in the program over a set of core methodology courses (ECON 6309 Econometrics I, MECO 6315 Statistics, MECO 6345 Advanced Managerial Economics, MECO 6350 Game Theory, OPRE 7353 Optimization). The purpose of the exam is to assess the student’s degree of mastery of the research methods covered in the first year of course work. Students are also required to write an original research paper in their first summer.
As with the preliminary examination, the qualifying examination consists of the written exam taken in the summer at the end of the second year and an original research paper (second year paper) due August 31st. The written exam is designed to test the knowledge of the methodology and literature important for quantitative marketing research, and allows some degree of concentration in either primarily empirical or primarily analytical areas. The paper is expected to be presented at the beginning of the Fall semester of the third year.
PhD students must successfully complete the preliminary and qualifying examinations, respectively, to enter PhD candidacy. The area faculty will determine whether a student has successfully completed the exam requirements based on the student’s performance. Criteria to evaluate students may include results from the in-class written portion of the exams, quality of research papers and/or presentations, performance in special courses (e.g. seminar courses), satisfactory GPA as determined by area faculty, and other forms of assessment as required by the student’s area. An unsatisfactory performance in any one criteria for either the preliminary examination or the qualifying examination may result in dismissal from the program.
Once the student has passed qualifying exam and paper requirements, work on the dissertation can commence. The dissertation is written under the direction of the dissertation committee. Twelve to 24 semester hours may be granted for the dissertation toward the minimum 75-hour requirement for the degree. At a time mutually agreeable to the candidate and the dissertation committee, the candidate must orally defend the dissertation to the committee.
The Dissertation Proposal must be successfully defended at least one semester prior to the term of graduation. The requirements for the proposal defense should be discussed with the dissertation committee prior to scheduling the defense. Dissertation Proposal Defenses will be open to all faculty and PhD students of the Jindal School of Management.
Before you apply, get familiar with the admission requirements and application process for Jindal School PhD programs at UT Dallas.
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Preferred deadline: January 20
The PhD in Business Administration with a focus in Marketing provides students with both strong empirical skills in econometrics, psychometrics and statistics and strong theory development in consumer behavior, psychology and strategy.
The department and its faculty consistently rank high in terms of research productivity. The department is ranked 15th worldwide based on publications in the premier American Marketing Association (AMA) journals in 2010 – 2019. The department is also ranked 11th among all U.S. public schools in the UT-Dallas Business School Research Rankings 2019-2022. Faculty have won multiple research awards and serve on the editorial boards of prestigious academic journals.
Doctoral students work with faculty at all phases of the research process—from research question formulation, research design and data analysis to writing up the study. The culture is collegial and informal, with students viewed as colleagues and coauthors. Moreover, students are encouraged to work with multiple faculty, not just their chosen advisor or dissertation chair.
What kind of students are we looking for.
Consequently, the department looks for the following traits in PhD students:
Consumer behavior.
Consumer behavior research focuses on how consumers decide what and how much to consume and how consumers integrate different pieces of information (both consciously and unconsciously) to make predictions and judgments about their environment and target stimuli to inform their consumption decisions. Consumer behavior students take additional courses in psychology and sociology.
Consumer behavior students typically work with:
Marketing strategy research focuses on the components of marketing capabilities and resources such as brands, consumer relationships, innovation, sales force management and their impact on brand, business unit, customer, firm and sales force and salesperson performance. Marketing strategy students typically take additional courses in economics, econometrics and statistical methods as well courses in corporate finance, management strategy, sociology and social psychology.
Marketing strategy students typically work with:
All the marketing departmental courses are required courses. Electives chosen will need the approval of the Graduate Coordinator.
Our PhD students have been successfully placed at research active universities. Some illustrative placements are as follows.
From unearthing the tactics that drive consumer behavior to understanding the implications of a company’s social media presence to determining how a public policy influences various stakeholders, students gain knowledge that increases understanding of the marketplace.
Isenberg’s marketing PhD students are immersed in a full-time program designed to develop them as researchers and teachers and to place them in select marketing departments around the world. We provide an apprenticeship to our students, involving them in research from the earliest days of their program. Our faculty are focused on understanding consumer and corporate behavior . We have experts on a range of topics including financial well-being , services marketing , sales channels , diversity and culture , consumer well-being , social media marketing , experience design , innovation , and branding .
We support our students by offering:
We welcome applicants who are inquisitive, ambitious, and determined.
Matt Thomson Professor of Marketing
Isenberg’s PhD in marketing is a full-time, residential program designed to generate productive scholars and strong teachers. Students receive broad training in research methods and marketing theory. The flexible program lets students select their coursework to suit their research interests and real-world teaching opportunities ensure graduates smoothly transition into academic careers.
Recent marketing faculty publications have investigated myriad topics (see our Google Scholar Profile ):
Students generally complete a PhD in marketing within 4-5 years. Students must take 48 hours of coursework, including marketing theory, statistics and research methods. Students complete an independent research project during their first two summers, and must pass a comprehensive exam. Students teach for three years at Isenberg and research, write and defend a dissertation.
Sample of our required marketing courses:
YEAR 1: Coursework, literature exam (June), summer paper (August).
YEAR 2: Coursework, summer paper (August).
YEAR 3: Development of dissertation proposal; Teaching
YEAR 4-5: Dissertation research; Teaching
Over the last ten years, 100 percent of marketing Ph.D. students have accepted academic positions upon graduating, thanks in large part to faculty mentors at the top of their game.
Quick Links
The world is your laboratory.
Mentorship and practice.
The world needs you, application deadline.
The application deadline for the Marketing Doctoral Program is December 15th.
Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world's leading research institutions. The program's primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.
Research focuses on issues related to the acquisition and retention of consumers and consumers' consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.
Research focuses on issues related to firms' strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.
Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.
RESEARCH METHODOLOGIES
A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.
PREPARATION AND QUALIFICATIONS
The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.
Prospective applicants are required to hold a four-year bachelor's degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.
See Admissions for further information.
The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.
Güneş Biliciler | 2021 | Koç University |
Chandra Srivastava | 2019 | St. Edward’s University |
Xinying Hao | 2019 | University of Arizona at Tucson |
Nandini Ramani | 2019 | Texas A&M University |
Jerry Jisang Han | 2018 | University of Technology, Sydney |
Hyunjung Crystal Lee | 2017 | Universidad Carlos III de Madrid |
Zhuping Liu | 2016 | Baruch College, City University of New York |
Niket Jindal | 2015 | Kelley School of Business, Indiana University |
Richard Schaefer | 2015 | Rutgers University |
Szu-chi Huang | 2013 | Stanford University |
Abbott, Paige
Alam, Meher
Basak, Somdatta,
Chavez Montes, Marcelino
Gautam, Aprajita
Ghosh, Robina
Niknejad Moghadam, Mahdi*
Nivsarkar, Anima
Shu, Runyang
Sridhar, Sachin
Urdaneta Romano, Constanza
Winer, Sarah
Wu, Xiaohan Jessica
Yu, Lingzhi
Zhang, Zhengwei (Harrison)
Mahdi niknejad moghadam*.
The Texas McCombs Doctoral Program is seeking individuals who are interested in transforming the global marketplace. Are you one of these future thought leaders?
At the University of Oklahoma, the substantive emphasis of the doctoral program in Marketing focuses on market-driven strategy and the role of channels in creating access to domestic and international markets. A market orientation is vital for organizational success in today’s turbulent economy. Companies that are market driven are characterized by a superior ability to sense emerging opportunities, to attract and retain customers, and to develop and coordinate organizational processes. These capabilities lead to high levels of financial performance in the long run.
The University of Oklahoma doctoral program will help you develop an in-depth knowledge of marketing and management topics. Since research in marketing takes place at the intersection of three underlying “foundation” disciplines, you will also study psychology, statistics, and economics. Our doctoral program provides you with the necessary skills for a successful career of teaching and research in the academia.
The program’s objectives are:
The doctoral program in marketing focuses on competence in marketing management, marketing theory, and behavioral concepts in marketing. Students receive rigorous training in marketing research methodologies. Most doctoral candidates are appointed to a research assistantship early in their program to encourage interaction with faculty members. In addition, many summer research and research related-travel opportunities are provided for students. As evidenced by their research and teaching related awards, Oklahoma marketing specialization doctoral students are intimately involved in activities that prepare them for their careers as academics.
The core or required classes for the Ph.D. in Business Administration with an emphasis in marketing program typically consist of four doctoral seminars in marketing, two summer directed study courses, and three elective seminar courses to complete a minor, five research methods/statistics courses, and one economics course.
The doctoral seminars constitute a total of 21 hours/credits, and the total coursework requirement constitutes a total of 45 hours/credits. Substitutions can be made with approval of the Ph.D. program coordinator.
Doctoral Seminars in Marketing
Elective Seminars
Research Readiness Requirements
To complete this component, the student is required to take a doctoral seminar in research methods, plus two directed study courses focusing on research. These directed study courses are the same ones mentioned above in the Required Courses section. In addition, the doctoral seminar in research methods will count towards the five-course research methods/statistics course requirement.
Prerequesites
The University of Oklahoma doctoral program requires 90 hours/credits beyond the bachelor's degree. A maximum of 30 hours/credits can be devoted to the student's dissertation. This stipulation implies that a student devotes about 60 hours to completing (non-dissertation) course requirements. Required doctoral seminars and research readiness component courses add up to 30 hours/credits (as discussed above), so an additional 30 hours/credits of courses are required beyond the bachelor's degree level. Of course, students who enter the program with a master's degree will have already completed coursework that partially satisfies this requirement. Remaining hours/credits are met by enrolling in courses in the fundamental disciplines of economics, psychology and statistics.
These requirements translate to roughly 2 years of courses for students entering with an MBA and 3 years of courses for students entering without an MBA. At that point, the student takes his/her general examination and begins his/her dissertation research.
Apply to Graduate School at the University of Oklahoma
Submit application materials (official transcripts, GMAT/GRE scores, etc.) to:
Office of Graduate Admissions Robertson Hall 731 Elm Avenue, Room 318 Norman, OK 73019
Application Requirements for Graduate Admissions
Application Deadlines
U.S. Citizen | International |
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Jan. 15 | Jan. 15 |
Sr. Assoc. Dean of Faculty and Research Marketing and Supply Chain Management
Email: [email protected] Office: Adams Hall Room 8 Phone: (405) 325-2792
Ken Petersen's Bio
Assistant Director of Price College Graduate Advising – Norman Management and International Business
E-mail: [email protected] Office: Price Hall 1010 Phone: (405) 325-4865
Associate Professor Marketing and Supply Chain Management
Email: [email protected] Office: Adams Hall Room 1K Phone: (405) 325-3561
Qiong Wang's Bio
View Marketing Directory View Marketing Ph.D. Students
"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "
Hal Hershfield, Ph.D. Marketing Chair
Milestone publications.
People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes
Although thousands of Americans say they prefer money, having more time is associated with greater happiness.
Read Publication
Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin
Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu
The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.
Dissertation: State Dependence in Brand, Category and Store Choice
Dissertation: Essays on Platform Policies, Ratings and Innovation
Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions
Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost
Dissertation: Modeling Customer Behavior in Loyalty Programs
Dissertation: Understanding Risk Preference and Perception in Sequential Choice
Dissertation: The Impact of Product Aesthetics in Consumer Choice
First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory
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This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of marketing. You will begin on the MRes and will need to meet certain requirements to be upgraded to PhD status.
The MRes/PhD in Management – Marketing is part of a rigorous and interdisciplinary graduate training programme designed to stimulate critical thinking and creative ideas and provide you with the analytical skills to test hypotheses.
As a research-led department of management ranking #5 in our field , we aim to produce top-quality social scientists who are able to engage with the conceptual foundations of marketing – such as consumer behaviour and quantitative modelling – and employ robust methods in their research.
The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (e.g., Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.
You will work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field.
Start date | 30 September 2024 - you will have the option to start at mid/end of August 2024 for the pre-sessional EC400 depending on your course selection choices. |
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Application deadline | |
Duration | Five years full-time: two years MRes, three years PhD. Please note that LSE allows part-time PhD study only under limited circumstances. Please see for more information. If you wish to study part-time, you should mention this (and the reasons for it) in your statement of academic purpose, and discuss it at interview if you are shortlisted. |
Financial support | LSE PhD Studentships and Economic and Social Research Council (ESRC) funding (see 'Fees and funding') |
Minimum entry requirement | 2:1 degree or equivalent in any discipline |
GRE/GMAT requirement | GMAT or GRE is required for all applicants (see for further information and exceptions) |
English language requirements | Higher (see 'Assessing your application') |
Location | Houghton Street, London |
For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.
Minimum entry requirements for mres/phd in management - marketing.
Upper second class honours (2:1) degree in any discipline, or the equivalent.
Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission.
If you have studied or are studying outside of the UK then have a look at our Information for International Students to find out the entry requirements that apply to you.
The GRE/GMAT is required for all applicants. We do not require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes. There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2024.
See LSE information on GRE and GMAT for more detail on our requirements and submission of test scores, including information on LSE’s institution codes.
We welcome applications for research programmes that complement the academic interests of members of staff at the School, and we recommend that you investigate staff research interests before applying.
We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your;
See LSE Graduate Admissions information on supporting documents
You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do. See our English language requirements.
The application deadline for this programme is 15 January 2024 . See the fees and funding section for more details.
How to apply
To apply online go to the LSE Application System .
We do not require a specific overall score but the test gives us an indication of aptitude for our programmes. A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.
Every research student is charged a fee in line with the fee structure for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover living costs or travel or fieldwork.
Home students: £4,786 for the first year Overseas students: £22,632 for the first year
The fee is likely to rise over subsequent years of the programme. The School charges home research students in line with the level of fee that the Research Councils recommend. The fees for overseas students are likely to rise in line with the assumed percentage increase in pay costs (ie, 4 per cent per annum).
The Table of Fees shows the latest tuition amounts for all programmes offered by the School.
The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.
Further information about fee status classification.
The School recognises that the cost of living in London may be higher than in your home town or country, and we provide generous scholarships each year to home and overseas students.
This programme is eligible for LSE PhD Studentships , and Economic and Social Research Council (ESRC) funding . Selection for the PhD Studentships and ESRC funding is based on receipt of an application for a place – including all ancillary documents, before the funding deadline.
Financial Aid and Funding sorted by research degree programme for applicants in the Department of Management.
Funding deadline for LSE PhD Studentships and ESRC funding: 15 January 2024
In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas. Find out more about financial support.
There may be other funding opportunities available through other organisations or governments and we recommend you investigate these options as well.
LSE is an international community, with over 140 nationalities represented amongst its student body. We celebrate this diversity through everything we do.
If you are applying to LSE from outside of the UK then take a look at our Information for International students .
1) Take a note of the UK qualifications we require for your programme of interest (found in the ‘Entry requirements’ section of this page).
2) Go to the International Students section of our website.
3) Select your country.
4) Select ‘Graduate entry requirements’ and scroll until you arrive at the information about your local/national qualification. Compare the stated UK entry requirements listed on this page with the local/national entry requirement listed on your country specific page.
Research practicums.
For the duration of your 2-year MRes programme, you will engage in active research, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, e.g.;
Study in the first year includes a doctoral seminar in Marketing, and the option to choose courses in Microeconomics, Econometrics, advanced Statistics, and quantitative methods courses.
All first year doctoral students in the Department of Management take the seminar course on A Social Sciences Perspective of Academic Research in Management.
Should you wish to study Microeconomics, you will need to attend the Introductory Course in Mathematics and Statistics. This course begins before the start of the academic year, normally in late August.
Should you wish to study Econometrics or Statistics in your first year you should have completed an undergraduate level course and have sufficient prior academic training in econometrics and statistical theory.
You also have the option to apply to take relevant external courses with our partner institutions, such as the London Business School, with approval of the Programme Director.
Courses include:
Marketing I or Marketing II: Consumer Behaviour and Quantitative Modelling (Marketing II is suspended for 2024/25)
In the area of Consumer Behaviour you will become familiar with research in cognitive psychology, social psychology, and marketing on information processing and judgment and decision making related topics to better understand and develop marketing strategies that affect consumer behaviour. In the area of quantitative modelling you will develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models will be covered
Microeconomics 1 or Statistical Inference: Principles, Methods and Computation
Prior to starting the programme you will decide with your Programme Director if your research interests require you to take either Microeconomics, Statistical Inference, or quantitative methods.
Econometrics or Quantitative Research Methods
You may choose either to study a course in Econometrics, or take additional methodology training depending on your previous research design training and research interests.
A Social Sciences Perspective of Academic Research in Management
Along with all MRes/PhD and MPhil/PhD students from across the Department of Management Research programmes you will participate in a seminar on the nature of scientific enquiry in the Social Sciences. The seminar series is led by members of the Faculty across the Department and provides an interdisciplinary collaborative perspective and the opportunity for students to develop academic presentation skills
In the second year, you will continue to participate in Research Practicums and the Marketing Seminar. You will take elective courses in Economic, Statistics or quantitative methods, data mining and analysis. Courses taken will depend on your previous training, intellectual requirements and preferences. You will write a research paper in your field of interest which will form an important element in your upgrade to PhD.
Applied Regression, Multivariate Analysis and Measurement, or Causal Inference for Observational and Experimental Studies.
Microeconomics, Econometric Analysis
Generalised Linear Modelling and Survival Analysis, Longitudinal Data Analysis, Machine Learning and Data Mining
Research Paper in Management
Upon successfully completing the MRes and progressing to the PhD, you will work on your research and write your PhD thesis.
Throughout the 3-5 years there are regular reviews on your research progress and in the final year you prepare a detailed plan of work for the successful submission of your thesis. Throughout your PhD you will be expected to show the continued development of research ideas for publication, participation in relevant training courses and career development activities.
For the most up-to-date list of courses please visit the relevant School Calendar page .
You must note, however, that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises.
You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s Calendar , or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the updated graduate course and programme information page.
Supervision.
You do not need to have identified a supervisor prior to application. During your MRes you will be supervised by the PhD Directors of Marketing programme.
During the first two years of the programme, you will participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.
You will need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.
Your final award will be determined by the completion of an original research thesis and a viva oral examination.
We’re here to help and support you throughout your time at LSE, whether you need help with your academic studies, support with your welfare and wellbeing or simply to develop on a personal and professional level.
Whatever your query, big or small, there are a range of people you can speak to who will be happy to help.
Department librarians – they will be able to help you navigate the library and maximise its resources during your studies.
Accommodation service – they can offer advice on living in halls and offer guidance on private accommodation related queries.
Class teachers and seminar leaders – they will be able to assist with queries relating to specific courses.
Disability and Wellbeing Service – they are experts in long-term health conditions, sensory impairments, mental health and specific learning difficulties. They offer confidential and free services such as student counselling, a peer support scheme and arranging exam adjustments. They run groups and workshops.
IT help – support is available 24 hours a day to assist with all your technology queries.
LSE Faith Centre – this is home to LSE's diverse religious activities and transformational interfaith leadership programmes, as well as a space for worship, prayer and quiet reflection. It includes Islamic prayer rooms and a main space for worship. It is also a space for wellbeing classes on campus and is open to all students and staff from all faiths and none.
Language Centre – the Centre specialises in offering language courses targeted to the needs of students and practitioners in the social sciences. We offer pre-course English for Academic Purposes programmes; English language support during your studies; modern language courses in nine languages; proofreading, translation and document authentication; and language learning community activities.
LSE Careers – with the help of LSE Careers, you can make the most of the opportunities that London has to offer. Whatever your career plans, LSE Careers will work with you, connecting you to opportunities and experiences from internships and volunteering to networking events and employer and alumni insights.
LSE Library – founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study. As an LSE student, you’ll have access to a number of other academic libraries in Greater London and nationwide.
LSE LIFE – this is where you should go to develop skills you’ll use as a student and beyond. The centre runs talks and workshops on skills you’ll find useful in the classroom; offers one-to-one sessions with study advisers who can help you with reading, making notes, writing, research and exam revision; and provides drop-in sessions for academic and personal support. (See ‘Teaching and assessment’).
LSE Students’ Union (LSESU) – they offer academic, personal and financial advice and funding.
PhD Academy – this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration.
Sardinia House Dental Practice – this offers discounted private dental services to LSE students.
St Philips Medical Centre – based in Pethwick-Lawrence House, the Centre provides NHS Primary Care services to registered patients.
Student Services Centre – our staff here can answer general queries and can point you in the direction of other LSE services.
Student advisers – we have a Deputy Head of Student Services (Advice and Policy) and an Adviser to Women Students who can help with academic and pastoral matters.
As a student at LSE you’ll be based at our central London campus. Find out what our campus and London have to offer you on academic, social and career perspective.
Your time at LSE is not just about studying, there are plenty of ways to get involved in extracurricular activities . From joining one of over 200 societies, or starting your own society, to volunteering for a local charity, or attending a public lecture by a world-leading figure, there is a lot to choose from.
LSE is based on one campus in the centre of London. Despite the busy feel of the surrounding area, many of the streets around campus are pedestrianised, meaning the campus feels like a real community.
London is an exciting, vibrant and colourful city. It's also an academic city, with more than 400,000 university students. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more.
Want to find out more? Read why we think London is a fantastic student city , find out about key sights, places and experiences for new Londoners . Don't fear, London doesn't have to be super expensive: hear about London on a budget .
Students who successfully complete the programme often embark on an academic career.
The Department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.
Support for your career
Throughout the programme, you are expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.
LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You will receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.
Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at [email protected] .
With questions related to the admissions process, please contact the LSE Graduate Admissions team via their getting in touch page .
Discover more about being an LSE student - meet us in a city near you, visit our campus or experience LSE from home.
Webinars, videos, student blogs and student video diaries will help you gain an insight into what it's like to study at LSE for those that aren't able to make it to our campus. Experience LSE from home .
Come on a guided campus tour, attend an undergraduate open day, drop into our office or go on a self-guided tour. Find out about opportunities to visit LSE .
Student Marketing, Recruitment and Study Abroad travels throughout the UK and around the world to meet with prospective students. We visit schools, attend education fairs and also hold Destination LSE events: pre-departure events for offer holders. Find details on LSE's upcoming visits .
Learn more about our research
Book a consultation
Download the programme brochure
Mphil/phd in management - information systems and innovation.
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Marketing (b.s.bus.), required course work includes the university requirements (see regulation j-3 ), the college requirements, and:.
Code | Title | Hours |
---|---|---|
54-57 | ||
Major Requirements | 24-44 | |
Total Hours | 78-101 |
Code | Title | Hours |
---|---|---|
Consumer Behavior | 3 | |
Marketing Research & Analysis | 3 | |
Marketing Management | 3 | |
Emphases | ||
Select one of the following emphases: | 15-35 | |
Total Hours | 24-44 |
Code | Title | Hours |
---|---|---|
Product Elective | 3 | |
Services Marketing | ||
Product Development and Brand Management | ||
Pricing Requirement | 3 | |
Pricing Strategy and Tactics | ||
Place Elective | 3 | |
Retail Distribution Management | ||
Marketing Channels Management | ||
Promotions Elective | 3 | |
Integrated Marketing Communication | ||
Sales Management | ||
Business Elective | 3 | |
Total Hours | 15 |
Courses to total 120 credits for this degree
Code | Title | Hours |
---|---|---|
Business Negotiations | 3 | |
Sales Management | 3 | |
Advanced Sales Management | 3 | |
Sales Electives | ||
Select 6 credits from the following | 6 | |
Deploying and Developing Human Capital | ||
Integrated Marketing Communication | ||
Digital Marketing Strategy | ||
Pricing Strategy and Tactics | ||
Retail Distribution Management | ||
Marketing Channels Management | ||
Supply Chain Analytics | ||
Select three credits from the following | 3 | |
Vandal Solutions | ||
Internship | ||
Total Hours | 18 |
Courses to total 120 credits for this degree.
Code | Title | Hours |
---|---|---|
Enterprise Accounting | 3 | |
Entrepreneurship | 3 | |
New Venture Creation | 3 | |
Marketing Electives | ||
Select one course from the following: | 3 | |
Integrated Marketing Communication | ||
Sales Management | ||
Pricing Strategy and Tactics | ||
Retail Distribution Management | ||
Marketing Channels Management | ||
Services Marketing | ||
International Marketing | ||
Product Development and Brand Management | ||
Entrepreneurship Practicum/Internship/Vandal Solutions | ||
Select 3 credits from the following: | 3 | |
Vandal Solutions (Max 6 credits) | ||
Internship | ||
Business Elective | 3 | |
Total Hours | 18 |
Code | Title | Hours |
---|---|---|
Introduction to PGA Golf Management | 2 | |
PGA Golf Management I | 3 | |
PGA Golf Management II | 3 | |
Internship (Max 6 credits) | 4 | |
PGA Golf Management III | 3 | |
Internship (Max 6 credits) | 6 | |
Teaching Golf I | 2 | |
Teaching Golf II | 2 | |
Teaching Golf III | 2 | |
Pricing Requirement | 3 | |
Pricing Strategy and Tactics | ||
Place Elective | 3 | |
Retail Distribution Management | ||
Marketing Channels Management | ||
Product Elective | 3 | |
Services Marketing | ||
Product Development and Brand Management | ||
Promotions Elective | 3 | |
Integrated Marketing Communication | ||
Sales Management | ||
Total Hours | 39 |
Courses to total 129 credits for this degree
Students must pass the PGA Player Ability Test. Students must have a 12.0 handicap or better to enter this program. Students must also be a U.S. citizen to be eligible for PGA membership.
Code | Title | Hours |
---|---|---|
Marketing Analytics | 3 | |
Survey Sampling Methods | 3 | |
Statistical Analysis | 3 | |
Select two of the following: | 6 | |
Qualitative Social Science Methods | ||
Survey of Calculus | ||
Calculus I | ||
Calculus II | ||
Introduction to Data Science in Python | ||
Linear Algebra | ||
Data Management for Big Data | ||
Tests and Measurements | ||
Experimental Design | ||
Experimental Design | ||
Multivariate Analysis | ||
SAS Programming | ||
R Programming | ||
Applied Regression Modeling | ||
Applied Regression Modeling | ||
Nonparametric Statistics | ||
Marketing Electives | ||
Select one course from the following: | 3 | |
Integrated Marketing Communication | ||
Sales Management | ||
Digital Marketing Strategy | ||
Pricing Strategy and Tactics | ||
Retail Distribution Management | ||
Marketing Channels Management | ||
Services Marketing | ||
International Marketing | ||
Product Development and Brand Management | ||
Total Hours | 18 |
Courses to total 120 credits for this degree
General Marketing Emphasis
Fall Term 1 | Hours | |
---|---|---|
Integrated Business and Value Creation | 3 | |
Fundamentals of Oral Communication | 3 | |
Writing and Rhetoric I | 3 | |
College Algebra | 3 | |
Scientific Ways of Knowing Course | 4 | |
Hours | 16 | |
Spring Term 1 | ||
Writing and Rhetoric II | 3 | |
Humanistic and Artistic Ways of Knowing Course | 3 | |
Scientific Ways of Knowing Course | 4 | |
American Diversity Course | 3 | |
Elective Course | 1 | |
Hours | 14 | |
Fall Term 2 | ||
Introduction to Financial Accounting | 3 | |
Legal Environment of Business | 3 | |
Principles of Macroeconomics | 3 | |
Business Ethics | 3 | |
Statistical Methods | 3 | |
Hours | 15 | |
Spring Term 2 | ||
Introduction to Managerial Accounting | 3 | |
Business Analytics | 3 | |
Principles of Microeconomics | 3 | |
Leading Organizations and People | 3 | |
OR OR OR OR | 3 | |
Hours | 15 | |
Fall Term 3 | ||
Financial Resources Management | 3 | |
Marketing | 3 | |
Managing Information | 3 | |
Introduction to Operations and Supply Chain Management | 3 | |
Social and Behavioral Ways of Knowing Course | 3 | |
Hours | 15 | |
Spring Term 3 | ||
Consumer Behavior | 3 | |
UPDV Economics, Major Elective Course | 3 | |
Elective Course | 3 | |
Elective Course | 3 | |
OR | 3 | |
Hours | 15 | |
Fall Term 4 | ||
Marketing Research & Analysis | 3 | |
UPDV CBE, Major Elective Course | 3 | |
Elective Course | 3 | |
OR | 3 | |
OR | 3 | |
Hours | 15 | |
Spring Term 4 | ||
Strategic Management | 3 | |
Marketing Management | 3 | |
Pricing Strategy and Tactics | 3 | |
Elective Course | 3 | |
International Course | 3 | |
Hours | 15 | |
Total Hours | 120 |
Fall Term 1 | Hours | |
---|---|---|
Integrated Business and Value Creation | 3 | |
Fundamentals of Oral Communication | 3 | |
Writing and Rhetoric I | 3 | |
College Algebra | 3 | |
Scientific Ways of Knowing Course | 4 | |
Hours | 16 | |
Spring Term 1 | ||
Writing and Rhetoric II | 3 | |
American Diversity Course | 3 | |
Humanistic and Artistic Ways of Knowing Course | 3 | |
Scientific Ways of Knowing Course | 4 | |
Elective Course | 1 | |
Hours | 14 | |
Fall Term 2 | ||
Introduction to Financial Accounting | 3 | |
Legal Environment of Business | 3 | |
Principles of Macroeconomics | 3 | |
Business Ethics | 3 | |
Statistical Methods | 3 | |
Hours | 15 | |
Spring Term 2 | ||
Introduction to Managerial Accounting | 3 | |
Business Analytics | 3 | |
Principles of Microeconomics | 3 | |
Leading Organizations and People | 3 | |
OR OR OR OR | 3 | |
Hours | 15 | |
Fall Term 3 | ||
Financial Resources Management | 3 | |
Marketing | 3 | |
Managing Information | 3 | |
Introduction to Operations and Supply Chain Management | 3 | |
Social and Behavioral Ways of Knowing Course | 3 | |
Hours | 15 | |
Spring Term 3 | ||
Consumer Behavior | 3 | |
Business Negotiations | 3 | |
UPDV Economics, Major Elective Course | 3 | |
Elective Course | 3 | |
OR OR OR OR OR OR OR Sales Practicum/Sales Internship | 3 | |
Hours | 15 | |
Fall Term 4 | ||
Marketing Research & Analysis | 3 | |
Sales Management | 3 | |
Elective Course | 3 | |
Elective Course | 3 | |
Elective Course | 3 | |
Hours | 15 | |
Spring Term 4 | ||
Strategic Management | 3 | |
Marketing Management | 3 | |
Advanced Sales Management | 3 | |
International Course | 3 | |
OR OR OR OR OR OR OR Sales Practicum/Sales Internship | 3 | |
Hours | 15 | |
Total Hours | 120 |
Fall Term 1 | Hours | |
---|---|---|
Integrated Business and Value Creation | 3 | |
Fundamentals of Oral Communication | 3 | |
Writing and Rhetoric I | 3 | |
College Algebra | 3 | |
Scientific Ways of Knowing Course | 4 | |
Hours | 16 | |
Spring Term 1 | ||
Writing and Rhetoric II | 3 | |
Humanistic and Artistic Ways of Knowing Course | 3 | |
American Diversity Course | 3 | |
Scientific Ways of Knowing Course | 4 | |
Elective Course | 1 | |
Hours | 14 | |
Fall Term 2 | ||
Introduction to Financial Accounting | 3 | |
Legal Environment of Business | 3 | |
Principles of Macroeconomics | 3 | |
Business Ethics | 3 | |
Statistical Methods | 3 | |
Hours | 15 | |
Spring Term 2 | ||
Introduction to Managerial Accounting | 3 | |
Business Analytics | 3 | |
Principles of Microeconomics | 3 | |
Leading Organizations and People | 3 | |
OR OR OR OR | 3 | |
Hours | 15 | |
Fall Term 3 | ||
Financial Resources Management | 3 | |
Marketing | 3 | |
Managing Information | 3 | |
Introduction to Operations and Supply Chain Management | 3 | |
Social and Behavioral Ways of Knowing Course | 3 | |
Hours | 15 | |
Spring Term 3 | ||
Consumer Behavior | 3 | |
UPDV Economics, Major Elective Course | 3 | |
Elective Course | 3 | |
Elective Course | 3 | |
OR | 3 | |
Hours | 15 | |
Fall Term 4 | ||
Enterprise Accounting | 3 | |
Entrepreneurship | 3 | |
Marketing Research & Analysis | 3 | |
Elective Course | 3 | |
OR OR OR OR OR OR OR OR | 3 | |
Hours | 15 | |
Spring Term 4 | ||
Strategic Management | 3 | |
New Venture Creation | 3 | |
Marketing Management | 3 | |
International Course | 3 | |
UPDV CBE, Major Elective Course | 3 | |
Hours | 15 | |
Total Hours | 120 |
Fall Term 1 | Hours | |
---|---|---|
Integrated Business and Value Creation | 3 | |
Fundamentals of Oral Communication | 3 | |
Writing and Rhetoric I | 3 | |
College Algebra | 3 | |
Introduction to PGA Golf Management | 2 | |
Scientific Ways of Knowing Course | 4 | |
Hours | 18 | |
Spring Term 1 | ||
Writing and Rhetoric II | 3 | |
PGA Golf Management I | 3 | |
Humanistic and Artistic Ways of Knowing Course | 3 | |
4 credtis Scientific Ways of Knowing Course | 4 | |
American Diversity Course | 3 | |
Hours | 16 | |
Summer Term 1 | ||
Internship | 2 | |
Hours | 2 | |
Fall Term 2 | ||
Introduction to Financial Accounting | 3 | |
Legal Environment of Business | 3 | |
Principles of Macroeconomics | 3 | |
PGA Golf Management II | 3 | |
Statistical Methods | 3 | |
Hours | 15 | |
Spring Term 2 | ||
Introduction to Managerial Accounting | 3 | |
Business Analytics | 3 | |
Principles of Microeconomics | 3 | |
Leading Organizations and People | 3 | |
Teaching Golf I | 2 | |
Hours | 14 | |
Summer Term 2 | ||
Internship | 2 | |
Hours | 2 | |
Fall Term 3 | ||
Financial Resources Management | 3 | |
Marketing | 3 | |
Managing Information | 3 | |
Introduction to Operations and Supply Chain Management | 3 | |
Teaching Golf II | 2 | |
Hours | 14 | |
Spring Term 3 | ||
Consumer Behavior | 3 | |
PGA Golf Management III | 3 | |
Pricing Strategy and Tactics | 3 | |
UPDV ECON, Major Elective Course | 2 | |
OR | 3 | |
Hours | 14 | |
Summer Term 3 | ||
Internship | 3 | |
Hours | 3 | |
Fall Term 4 | ||
Marketing Research & Analysis | 3 | |
Social and Behavioral Ways of Knowing Course | 3 | |
OR | 3 | |
OR | 3 | |
OR OR OR OR | 3 | |
Hours | 15 | |
Spring Term 4 | ||
Strategic Management | 3 | |
Teaching Golf III | 2 | |
Marketing Management | 3 | |
Business Ethics | 3 | |
International Course | 3 | |
Hours | 14 | |
Summer Term 4 | ||
Internship | 3 | |
Hours | 3 | |
Total Hours | 130 |
Fall Term 1 | Hours | |
---|---|---|
Integrated Business and Value Creation | 3 | |
Fundamentals of Oral Communication | 3 | |
Writing and Rhetoric I | 3 | |
College Algebra | 3 | |
Scientific Ways of Knowing Course | 4 | |
Hours | 16 | |
Spring Term 1 | ||
Writing and Rhetoric II | 3 | |
Statistical Methods | 3 | |
Humanistic and Artistic Ways of Knowing Course | 3 | |
Scientific Ways of Knowing Course | 4 | |
Hours | 13 | |
Fall Term 2 | ||
Introduction to Financial Accounting | 3 | |
Legal Environment of Business | 3 | |
Principles of Macroeconomics | 3 | |
Business Ethics | 3 | |
Analytics Elective, Major Elective Course | 4 | |
Hours | 16 | |
Spring Term 2 | ||
Introduction to Managerial Accounting | 3 | |
Business Analytics | 3 | |
Principles of Microeconomics | 3 | |
Leading Organizations and People | 3 | |
OR OR OR OR | 3 | |
Hours | 15 | |
Fall Term 3 | ||
Financial Resources Management | 3 | |
Marketing | 3 | |
Managing Information | 3 | |
Introduction to Operations and Supply Chain Management | 3 | |
Social and Behavioral Ways of Knowing Course | 3 | |
Hours | 15 | |
Spring Term 3 | ||
Consumer Behavior | 3 | |
Survey Sampling Methods | 3 | |
UPDV Economics, Major Elective Course | 3 | |
Elective Course | 3 | |
American Diversity Course | 3 | |
Hours | 15 | |
Fall Term 4 | ||
Marketing Research & Analysis | 3 | |
Statistical Analysis | 3 | |
OR OR OR OR OR OR OR OR | 3 | |
Elective Course | 3 | |
Analytics Elective, Major Elective Course | 3 | |
Hours | 15 | |
Spring Term 4 | ||
Strategic Management | 3 | |
Marketing Management | 3 | |
Marketing Analytics | 3 | |
International Course | 3 | |
Elective Course | 3 | |
Hours | 15 | |
Total Hours | 120 |
The degree map is a guide for the timely completion of your curricular requirements. Your academic advisor or department may be contacted for assistance in interpreting this map. This map is not reflective of your academic history or transcript and it is not official notification of completion of degree or certificate requirements. Please contact the Registrar's Office regarding your official degree/certificate completion status.
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Real-world experience.
Supply chain management specialists are integral to success in today’s market and this program is designed to meet the needs of managerial and operational employees who have logistics, inventory, procurement, management, or decision-making roles. This graduate program is designed for working professionals like you to help advance your career.
This program will give you a graduate education that will enhance your leadership career in the field of logistics and supply chain management. If you are curious, passionate about innovation, and like solving problems, a degree in supply chain management will prepare you to excel in wide variety of career paths and industries.
The field of supply chain management is continuing to grow as demand for professionals who manage the flow and transport of goods and services increases. This master’s program prepares you for careers that require knowledge in how to manage global supply chains for major corporations and organizations.
Since our program is geared towards working professionals, classes are focused on experiential learning with real-world experiences, case materials, and simulations taught by faculty and industry experts. You will learn alongside other business peers and leaders as you take the concepts you learn and apply them to real-world situations. You will participate in a capstone project that teams you up with a business or community organization to solve a problem for them.
View Master of Science in Logistics and Supply Chain Management program information and degree requirements in the Academic Catalog.
The Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE) are NOT required.
*If your GPA is 2.7–2.99, you can be admitted conditionally and must maintain a 3.0 GPA for the first 12 credit hours of course work you complete. If you have a GPA below 2.7, you must complete the GMAT and then petition for conditional admission.
Apply online to the Graduate School and submit an application for the program.
We encourage you to apply early because class sizes are limited.
Contact the Chair of the School of Supply Chain Management, Marketing and Management, Kendall Goodrich ( [email protected] ), when you apply so that your application status can be tracked.
Admitted international students are eligible for three years of Optional Practical Training (OPT), including one year of initial OPT and two years of STEM OPT. The STEM option gives you two more years to hone your skills and find the best use for your talents—and makes employers more likely to hire you. Please contact the University Center for International Education for more information on the admissions process for international students .
Finding the right college means finding the right fit. See all that the Raj Soin College of Business has to offer by visiting campus.
Published: July 31, 2024 / Author: Carol Elliott
The University of Notre Dame’s Mendoza College of Business is launching a specialized master’s program designed to meet the increasing demand for professionals in digital marketing, which is projected to be one of the fastest-growing career sectors in the next decade.
The Notre Dame Master of Science in Digital Marketing (MSDM) is a 10-month residential program for individuals interested in careers in digital marketing management, social media management, marketing analytics and related roles crucial to a company’s marketing success.
“Digital marketing is an exciting area of career growth where there is a critical need for skilled professionals who think deeply about the ethical dimensions of this powerful discipline,” said Kevin Hartman , MSDM academic director, former chief analytics strategist at Google and author of “Digital Marketing Analytics: In Theory and Practice.” “The Notre Dame Master of Science in Digital Marketing is uniquely designed to develop both applied skills and a mindset of using digital marketing innovatively and responsibly.”
Applications are now being accepted for August 2025.
The STEM-designated MSDM is intended for students with business or non-business undergraduate degrees with less than three years of work experience. The curriculum includes courses in key digital marketing areas such as brand strategy, social and email media marketing, search engine optimization, AI and automation.
Students also gain practical hands-on experience in executing a comprehensive digital marketing campaign in a real-world context.
“Our imperative at Mendoza is to “Grow the Good in Business” by developing servant leaders who want to succeed professionally through their contributions to human flourishing,” said Martijn Cremers , Martin J. Gillen Dean and Bernard J. Hank Professor of Finance. “Our MSDM program will provide a foundational understanding of digital marketing as well as a comprehensive, values-focused perspective on the power of digital marketing to drive business excellence.”
The MSDM is part of Mendoza’s suite of specialized master’s degrees that allow students to study a focused discipline in an accelerated format.
“MSDM students will join a growing community of Mendoza’s specialized master’s students, which provides increased opportunities to learn, network and socialize with others,” said Kristen Collett-Schmitt , associate dean for the Undergraduate and Specialized Master’s Programs. “These experiences make our programs truly transformative far outside the classroom.”
Applicants who received an undergraduate GPA of 3.3 or higher, or those who will have their degree conferred from the University of Notre Dame, are eligible for a test waiver. Non-U.S. citizen applicants must submit an English proficiency test score. TOEFL, IELTS or PTE Academic may be waived if the individual has completed at least six full-time semesters or nine full-time quarters at a university where English is the primary language. Visit MSDM Application Requirements for more details.
For more information about the Notre Dame Master of Science in Digital Marketing , contact Nadia Ewing, associate director for MSDM Admissions, at [email protected] .
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