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A Free Business Plan Example to Launch Your South African Business This free Business Plan example provides you with a sample business plan as well as guidance on how to write a business plan and important sections to include in your plan.

By Catherine Bristow Scott May 28, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

It pays to plan.

Research conducted by Harvard Business Review found that "entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs."

Simply put, writing a business plan could make the difference between business success and failure – which is why planning now could pay dividends as your business gets off the ground.

But where do you start when writing a business plan? In this comprehensive business plan example, we provide you with what to include in your business plan and a sample business plan to help you to create a compelling plan for your start-up.

1. Executive Summary

If you have seven seconds to make a strong first impression in person, an Executive Summary will be the make-or-break section of your business plan – so make this section count.

As a brief outline of your company's purpose and goals, the Executive Summary should generally take up 1 to 2 pages of your business plan. Some key components to include in your business plan are:

A company description
A brief summary of your products or services
The company objectives
A short but thorough overview of the market
A justification for viability, particularly "why now?"
A snapshot of your business's growth potential
A short description of the organisation team
Your marketing plan
Financial projections

Importantly, your Executive Summary must clearly depict the Problem, the Solution, and carry a sense of timeliness – why now should your business be considered as the solution to solve this problem.

NOTE: The following Business Plan Example is based on a fictional company. Figures will not reflect the exact financials of a similar company.

Example of a Business Plan Executive Summary

Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.

The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power.

The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.

The company is projecting to sell R2 million in year 1 and R8 million in three years' time. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.

Both David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.

As such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. This also provides learners within the academy with shoe-making and recycling trade skills.

Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.

3 in 4 consumers indicated that their number one concern when purchasing is having to "settle' for the best fitting shoe, despite the fit not being 100% correct.

Based on these and additional industry research statistics, the company's sneaker products are driven to provide the best shoe fit, with the tagline of "shoes that fit so good, you'll never go barefoot again.'

The main competition to Snug Sneakers comes from 1 local brand, SuperStars, and 2 overseas brands Sassy Sneakers and Rock Your Sneakers.

Although SuperStars supports sustainable use of local manufacturers, the competitor does not provide custom fit sneakers. Sassy Sneakers and Rock Your Sneakers both offer custom fit sneakers, both brands are manufactured in China and do not promote sustainable, social conscious value propositions.

The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.

The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.

Funding for the company was derived through the 2 founders, as well as private investment.

2. Business Overview and Objectives

Creating an overview of your business when you are already established makes it easier, but it may be a little harder when you're either just starting out or haven't even kicked off your operations yet.

When you're just starting out, think about your products and services as your starting point.

What will you be providing your market with?
How will you be sourcing/ producing these items?
What do you need to have in place before you can start selling your products?
Who will be distributing/ manufacturing your products?
Importantly, who will your target market or customer be?

In our example business plan, Snug Sneakers serves both retail and online customers, although the bulk of the business is through their online clientele.

This means that Snug Sneakers will need a secure e-commerce platform and a website that has carefully considered the user journey when buying custom sneakers.

The company will also need employees to assist with technical challenges, customer support, and warehouse staff for the packing and distribution of their products.

Similarly, you would need to consider the following when identifying their business objectives:

What industry will you operate in?
Who will be your customer?
What is the problem that you will be solving?
How will you solve this problem?
Where will my business be located?
What equipment and resources will I need within my business?
What type of employees do I need?
How will I differentiate my offering from my competitors?

After answering these questions, you will have a better understanding of what it is that you will be offering and what you need to make it happen. A summary of these points will make up your Business Overview and Objectives for your Business Plan.

Example of a Business Overview and Objectives

Snug Sneakers, based in Cape Town South Africa, is focused on providing sustainable, locally produced custom footwear to South Africa, and internationally through its e-commerce platform and local distributor network.

Founded by entrepreneurs David Smith and Stewart Bruce in December 2017, from Stewart's garage, Snug Sneakers grew exponentially within 1 year from 5 online purchases a month to an average of 200 per month within 12 months.

From the company's rapid growth, it became very clear to the founders that there is a gap in the South African market for locally produced, quality sneakers.

The founders' vision for Snug Sneakers is to become a socially conscious, sustainable brand that supports the South African economy by buying 80% locally produced raw materials.

Additionally, the duo noticed a gap in the market where consumers were looking for custom-fitted shoes and remain loyal to the brand that fit them best. To this end, Snug Sneakers offers a wide range of shoe sizes including quarter and half sizes to ensure that all customers find the right snug fit for their feet.

The overarching philosophy and ethos for the company are:

"Soul sneakers' that allow customers to purchase sneakers that promote social consciousness.
"South African sourced' sourcing locally produced raw materials that provide job sustainability.
Superior sneakers' ensuring that customers still get a high-quality product that outmatches popular brands in workmanship and quality.

Company Status

Snug Sneakers was registered as a PTY (Ltd) on 1 December 2017. The main directors are David Peter Smith and Stewart Owen Bruce. Company shares are held by the founders.

The company currently operates out of rented commercial property in Blackheath, Cape Town.

Company Objectives

Snug Sneakers is currently selling custom sneakers primarily through its online store https://www.snugsneakers.co.za , with market penetration nationally, and highest market penetration in Johannesburg and Cape Town. Sporadic orders have also been received from the USA and the United Kingdom.

The company has also partnered with 3 independent shoe and clothing retailers focused on selling locally-sourced South African apparel.

The company has identified a 2 phased upscaling approach for growing sales and operations:

Increase online sales by 40% within a 6-month period of 2019
Increase brick-and-mortar retail partnerships from 2 stores in Cape Town to an additional 4 stores in Johannesburg by year end.
Increase online sales by 50% by end of year 2020
Explore opening up a brick-and-mortar store in the Canal Walk Shopping Centre, Cape Town
Increase brick-and-mortar retail partnerships to include 1 store in Durban.

3. Products and Services

In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Importantly, in this section you will also need to validate why your product is needed by your customers.

If you have applied for any patents, copyrights, or trademarks, you would also include these in this section.

Products and services that already exist may not need a deep analysis of what they are within your business plan.

However, if you're creating a completely new product or service (if you were the first Uber of the world), carefully detail in this section what your product is about, it's uses and the value it brings to the market so your readers will be able to evaluate the value of your product and services.

Some important aspects to cover include:

The anticipated timeline to bring your new product to the market.
What differentiates your product or service from those already available in the market.
What will your operating costs be and profit margins.
How will you source/ manufacture your product.
How will the product be distributed to customers.

Example of Products and Services

Snug Sneakers will provide a line of custom sneakers for both men and women. The main product lines include:

Casual Range: Everyday sneaker footwear
Active Range: Active gym range of sneakers
Fashion Forward Range: Formal but funky range of sneakers

Current pricing of the sneakers as follows:

Casual Range: R550
Active Range: R950
Fashion Forward Range: R850

Competition

There are three main competitors that have been identified within the market. These include:

Local competitor:

1. SuperStars 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.

Foreign competitors:

2. Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.

3. Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery.

Snug Sneakers products have a unique differentiator within the market:

A greater range of custom fit sizes ranging from ¼ - to half sizes as well as broad and narrow width ranges.
The company will be the only brand within South Africa to offer 80% locally manufactured sneakers.
Quality of the products is superior to the current locally-made competitor, due to locally sourced high-quality raw materials.

Future Products

The company has also been looking into introducing a line of sneaker care products to assist customers in increasing the longevity of their purchases.

4. Competitive and Market Analysis

Providing evidence that there is demand for your product or service is one of the most critical components of your business plan. Key to this is understanding your market and your competition within that market.

Embarking on market research requires you to have a deep understanding of what your market is and the opportunities inherent within it. You should be able to define:

Target Market. The types of customers you will be targeting with your product or service.
Market Need. If there is demand for your products and services and whether this is increasing or declining.
Competition. The positioning of your competitors in the market and how you will differentiate your offering from them.
Barriers to Entry. What will prevent someone else from providing the same offering or better.
Regulation. Regulations that will be applicable to the industry that your business will be operating in.

Example of a Market Analysis

Target market.

With our initial line of casual, active and fashion forward sneakers, we're looking to target the following consumer segment:

Age: 16 -36
Digital Savvy: Researching and shopping online is part of this customer's DNA. The target market is also very active on social media platforms such as Instagram, Pinterest and Facebook.
On Trend: Fashion forward and looking to illustrate their unique personalities, the target market is always looking for fashion to express their uniqueness.
Social Consciousness: The target market is proudly South African and are highly conscious of the socio-economic issues and have a keen desire to take part in improving the SA economy, uplifting communities and supporting local initiatives.

Market Need

According to a Global View Research Marketing Report, the global athletic and leisure footwear market size was valued at USD 67.8 billion in 2017. The report found that this value is expected to expand at a CAGR of over 8.0% from 2018 to 2025.

The ever-growing awareness with regards to the health benefits of sports and fitness activities, as well as an expanding retail e-commerce sector globally, including increasing levels of disposable income amongst millennials are estimated to be the key reasons for increasing market growth in this market.

Additionally, the Global Sneaker Market 2018 Industry Trends and Sales report found that although the global brands reported increased profit margins in 2017, these have decreased by 1.5% from 2016.

On the other hand, independent Sneaker retailers have reported a 15% increase in sales, particularly online, in 2017, indicating that consumers are moving away from global brands to pursue lesser known boutique footwear retailers.

SuperStars is based in Johannesburg and provides sneakers with 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.
Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.
Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery. (Repeated above)

5. Marketing/Sales Strategy

You're on the right track when you have established that there's a market for your product and service and you have identified who your target market is quantifiably, but how will your market segments know to look out for or even buy your product and services?

This is where your marketing and sales strategy comes into play.

A well-defined marketing strategy goes beyond simply advertising your product and service – it includes a deeper understanding of how your customers will view your brand, what is the best way to reach your customers, the benefits that your customer will receive from using your service or buying your product.

Your marketing strategy must also include the budget for your marketing and sales efforts, whether you will require sales staff to sell your products and offer post-sales support, as well as how you will measure your marketing and sales efforts to evaluate their effectiveness.

Example of a Marketing Strategy

Marketing plan.

Search Engine Optimisation : Our website pages will be optimised for search engine rankings, with the objective to rank within the top 3 search positions for keywords "custom sneakers", "custom size sneakers" and "custom made sneakers".
Paid Search : Snug Sneakers will be investing in Google Ads and Facebook Advertising and well as Programmatic Advertising to increase landing page conversion rates.
Social Media : We will be establishing a targeted social media strategy to increase followers across the social media platforms that have shown the highest engagement with the target market. High frequency posts will be created target at highest engagement times to increase engagement and brand awareness.
Business Network : We will partner with independent apparel and footwear retailers to drive link building and link sharing both on website and on social media.

Customer Value Proposition and Value Differentiator

Although there is one locally produced sneaker competitor within the market, the founders believe that the customer value proposition being brought to the market is a unique offering and therefore a strong differentiator within the market.

The founders are cognisant that without this differentiator, the only differentiator will be price, which will ultimately have a negative impact on profit margins.

As a unique differentiator and value proposition, Snug Sneakers provides customers with Sneakers with South African Sole, leveraging the Proudly South African heritage and support for local initiatives to help grow South Africa's job economy and promote community upskilling and learnership programmes.

Additionally, Snug Sneakers will ensure that the quality of the products far outweighs those of global brands manufacturing in China. The most important differentiator, however is the ability to custom size shoes to each individual's unique size requirements.

6. Staffing and Operations

Strategy is irrelevant without execution – which is where your Operations Plan comes into play in your business plan. How will you serve your customers, while keeping your operating costs low enough to make sufficient profitability?

Your Operations Plan will detail how you will manufacture, staff, fulfil and stock your products, including your day-to-day operational requirements. Ultimately, this section describes how you will run your business.

Some questions to answer in this section include:

Where will your operations be based?
What is your management structure?
What are your staffing requirements?
What equipment, facilities and supplies will you need?
How will you establish your suppliers?
What will be the operational changes required should your company grow?
What will your production methods entail?
How will you service/ deliver goods to customers?
What regulatory requirements must be in place? (Licences, permits etc.)
How will you manage your inventory levels?

Example of Staffing and Operations

Management team.

David Smith is a serial entrepreneur who founded successful and well-known brands Creative Caps and women's cycling apparel Pedal Power.

David graduated from Stellenbosch University with a B Comm in Economics and went on to study an MBA at GIBS Business School. David heads up Snug Sneakers as the Chief Executive Officer (CEO).

Stewart Bruce has worked in the retail industry as a Senior Designer for well-known retail brands, including Puma and Sketchers.

With over 20 years' experience in designing active and casual footwear, as well as sourcing and overseeing materials for the product range, Stewart brings excellent experience to the management mix as Chief Design Officer.

7. Financial Projections

The bottom line counts the most when it comes to writing your business plan.

Without the numbers to prove whether your business will be profitable or not, potential investors or lenders will have a difficult time objectively deciding if your business will be a sound investment.

Aside from persuading potential investors, crucially, the numbers that you have crunched will also indicate whether you have a viable business.

There are five basic reports or cash projections to include in your business plan:

Income Statement
Balance Sheet
Cash Flow Statement
Operating Budget
Break-Even Analysis

It's important to come up with credible financial projections for your business to illustrate that it is feasible.

One way to tackle this section is to break down the figures into various components, such as by sales channel or target market segment.

At this stage, you won't be able to supply exact figures, because you're still estimating your future financials, but by breaking down your guesses into components you will be able to determine a more realistic figure for each component, rather than hazarding guesses as a whole.

The business plan should be an ongoing, living document that can be used as your guide for running your business. It requires continuous adjustment as your business changes and grows.

Entrepreneur Staff

Sales Enablement - Content Division Manager

Catherine Bristow Scott is the Content Division Manager for Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

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PRE-WRITTEN BUSINESS PLANS FOR SOUTH AFRICA (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

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About the Business Plans

We decided to introduce the South African business plans after noting that many South Africans were venturing into businesses without a full understanding of the industry, market, how to run the businesses, the risks involved, profitability of the businesses and the costs involved, leading to a high failure rate of the start-ups.

Our business plans will make it easier for you to launch and run a business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the business plans will lay out all the costs involved in setting up and running the business. They are designed uniquely for the South African market.

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These business plans can be used for many purposes including:

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Finding a business partner
Assessing the initial start-up costs so that you know how much to save
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5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
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SWOT & PEST Analysis
Operational Requirements
Operational Strategy
Why some South Africans in that type of business fail, so that you can avoid their mistakes
Ways to raise capital to start your business in South Africa

All our agriculture pre-written business plans include technical aspects of how to keep and rear the animals / farm the crops. They also include a mini-directory with contacts which will prove to be helpful in launching and running the business. E.g. for broiler poultry we will provide the contact details for South African suppliers of feeds, equipment, day old chicks, abattoirs, training companies etc)

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About The Author

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100 Free Sample Business Plan Templates for Entrepreneurs and Small Businesses

Looking for free sample business plan templates? You’ll find plenty here. For FREE! 🙂

It’s one thing to have brilliant business ideas or be keen to explore interesting business opportunities . But until you have a good business plan, you may never be taken seriously.

The biggest problem most entrepreneurs have with writing a business plan is that they don’t know where or how to start.

If you’re one of those who’s looking for a simple, effortless and straightforward way to write a great business plan, today’s your lucky day!

This article contains a long list of free sample business plan templates that will give you the easy start you really need to write your own business plan. Just look for a sample that suits your business and tweak it until it’s yours!

Copy, edit and use; it’s that easy!

In my experience, a business plan is not always the long, complex and scary document you think it is. Depending on your target audience (banks, investors, business plan competition), a business plan can be as simple or complex as you want it.

The list below covers a wide range of businesses. Whether you’re planning for a night club, used car sales, wedding planning or child day care services , you’ll find a business plan sample for any kind of business you can think of.

If in the end, you don’t find a sample plan for the business you want, visit the 500+ Business Plan Samples to see more.

— — — — — —

Your journey starts here; just scroll down the page to see all the plan titles and a summary of the businesses. When you find a sample you like, click on the ‘ Read Full Business Plan ’ link to view the full plan on our affiliate site.

1. Night Club Business Plan

The Spot is a new night club that will focus on attracting the students of State University, with a student population that exceeds 22,000 and growing by 15% each year. The night club will be located one block away from the main campus. Read Full Business Plan

2. Hair & Beauty Salon Business Plan

Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price, value and relationship. Read Full Business Plan

3. Spa Health Club Business Plan

Visions (VS) is a socially and environmentally conscious health club that is concerned not only with physical beauty but also with mental well being. It is a health club with environmental and social concerns that sets it apart from other clubs; all products used are plant safe and cruelty free. Read Full Business Plan

4. Bed and Breakfast Hotel Business Plan

The long-term goal of Coach House Bed and Breakfast (Coach House) is to become the best choice on Tybee Island, Georgia for temporary lodging by creating a differentiated experience capitalizing on personal service, the historical nature of the Coach House building, and its unique location in one of the most attractive parts of the Old South. Read Full Business Plan

5. Plumbing Business Plan

Water Tubes Plumbing is a plumbing company that has chosen residential new homes as its preferred niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes. Read Full Business Plan

6. Painting Contractors Business Plan

Barnum Painters will provide top-quality interior and exterior residential and commercial painting services. The principal officers of Barnum Painters believe that most companies in this industry suffer two major problems : poor scheduling of job projects and poor retention of quality employees. We intend to change the way these are done and excel in both areas. Read Full Business Plan

7. Home Interior Design Business Plan

Hamlin and Park Design will offers a wide range of interior design services to meet any client’s needs in our business area. Our services will include : On-site consultations; Project survey & analysis; Space planning & furniture arrangement; Design concepts; Finishes & furnishings; Custom designs; Purchasing, delivery, & installation; Project coordination & management. Read Full Business Plan

8. Furniture Manufacturer Business Plan

Trestle Creek Cabinets will be formed as a cabinet company specializing in custom cabinets for the high-end residential, resort, and commercial market. Its founders have extensive experience in the construction and cabinet industry. Read Full Business Plan

9. Equipment Rental Sales Business Plan

Equipment Rental, Inc. (ER) is a company that sells and rents heavy equipment such as bulldozers, backhoes, excavators, and trenchers as well as small home use and construction equipment such as tillers, augers, and chain saws. Read Full Business Plan

10. Building Construction Business Plan

Concrete Installation LLC plans to become the leading provider of concrete formwork services in the area. This means always having the best and most efficient facilities, processes, and people. Read Full Business Plan

11. Construction Repair Business Plan

HodgePodge Sealcoating Company is a service provider that offers crack filling and sealcoating to residential customers. Sealcoating protects asphalt driveways by filling the cracks and coating the surface of the driveway, protecting it against the weather. Read Full Business Plan

12. Computer Consulting Business Plan

Calico Computer Consulting shall provide fast and reliable technical assistance to small office computer users. The keys to success for CCC are marketing and networking, responsiveness, quality, and generating repeat customers. The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth. Read Full Business Plan

13. Wedding Consultant Business Plan

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings , holy unions and anniversaries. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. Read Full Business Plan

14. Business Consulting Business Plan

Growth Management and Strategies (GMS) is an ambitious innovative new company that is attempting to turn the small business consulting business on its head. With an experienced consultant at the helm as President, GMS intends to grow at more than 50 percent per year through solid customer service, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process. Read Full Business Plan

15. Seminar & Training Business Plan

Advanced Linguistic Pontificators is a leading seminar and training program company led by a best-selling author. Advanced Linguistic Pontificators will be targeting medium- and large-size companies and corporations. Pontificators will quickly reach profitability and achieve $79,000 of net profit by Year Two. Read Full Business Plan

16. Marketing Strategy Consultant Business Plan

The Cambridge Strategy Group (CSG) , is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction. Read Full Business Plan

17. Day Care Business Plan

Safe Kids Child Care is a start-up organization that provides day care services to families living in the surburbs of a large city. This mid-sized child care facility serves children from three months to six years of age. Safe Kids’s services are safe and secure, providing the parents with an excellent place where their children can be taken care of. Read Full Business Plan

18. Child Care Business Plan

The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: which is made up of double-income professional parents. Read Full Business Plan

19. Diaper Manufacturer Business Plan

Baby Nappies World plans to enter and penetrate the baby nappies and sanitary pads market. Baby Nappies World is poised to take advantage of the impressive growth rate and minimal local competition in this market. It will have a dedicated and experienced staff, excellent order procurement, and effective management and marketing. Read Full Business Plan

20. Movie Theater Business Plan

The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. Read Full Business Plan

21. Parenting Centre Business Plan

A Mother’s Place is a new company targeted to open in downtown Santa Cruz. We will provide a family-friendly environment with high quality customer service to meet the daily emotional, physical and social well-being needs of mothers, young children and other family members. Read Full Business Plan

22. Recreation Center Business Plan

Play Time for Kids has identified the family entertainment industry as its primary interest and the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Our County, Big City area. Read Full Business Plan

23. Tutoring Service Business Plan

Bryan’s Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. Read Full Business Plan

24. Educational Software Business Plan

Third Degree I.D. designs, develops, and markets instructional products and services for the corporate, education , government, and healthcare e-learning industries. It provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets. Read Full Business Plan

25. Driving School Business Plan

Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and commercial driver education in the Seattle, WA area. MDS is positioned as a low-cost facility with excellent service. Read Full Business Plan

26. Computer Software Business Plan

FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product is designed and created for the special education industry. It will be constructive by teaching certain lifeskills and will be fun to use, encouraging the student to use it as often as possible. Read Full Business Plan

27. Teachers Employment Agency Business Plan

Teacherafterschooljobs.com is a new job search website that is designed to provide teachers with part-time or seasonal employment, supplementing their current income. The site will be effective in matching educated, mature, responsible educators with employers in need of their part-time or summer assistance. Read Full Business Plan

28. Agriculture Farm Business Plan

Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought-out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in sales in the next three years. Read Full Business Plan

29. Agriculture Fruit Farm Business Plan

Farmers Group is a company whose mission is to provide high quality, nutritional, and flavourful vegetables and strawberries for consumption in both near and remote areas. Additionally, the company will provide high quality planting materials for use nationwide. Read Full Business Plan

30. Coffee Export Business Plan

Silvera & Sons prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market. Our coffee stands out from the competition. We prepare the top five percent, in terms of quality standards, of all Arabica beans on the market. Our customers seek this product as it provides them with a point of differentiation to specialty roasters. Read Full Business Plan

31. Wholesale Juice Business Plan

Oasis Juice is planning to expand its operation to include distribution to stores within the entire state. Owner funding and internally generated cash flow will enable most of the expansion plans. The company will also secure a $100,000 short-term loan. Sales projections for the next three years are based on current sales success with the target customer base. This plan will result in sales revenues growing to $1.2 million by Year 2. Read Full Business Plan

32. Feed and Farm Supply Business Plan

Latheethen Feeds , Inc. is a well-established custom feed store. The company is engaged in the production of custom livestock feeds , bird feed, deer feed, and other animal products in relation to livestock animals, pets, etc. Latheethen Feeds, Inc. has recently expanded its production facility (custom mill) and is well-positioned to market its workroom production beyond its present client base. Read Full Business Plan

33. Workout Gym Business Plan

The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with families over the next three years. Read Full Business Plan

34. Fitness Equipment Business Plan

Circuit Fitness Importing is a start-up business that has become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing is poised to receive the exclusive license to sell this patented equipment, already very popular in Europe, in the U.S.A. Read Full Business Plan

35. Martial Arts School Business Plan

Cents and Sensibility will be a value-priced taekwondo martial arts school serving its customers in our community by providing several programs for a variety of purposes, ranging from basic martial arts, to self defense, to esteem and life skills building, and more. Cents and Sensibility Martial Arts School plans to enhance its programs as it expands, developing new programs to ensure the students have as much access to the different aspects of Songahm Taekwondo as possible. Read Full Business Plan

36. Physical Fitness Gym Business Plan

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals. We have the best equipment and the best training program in this arena. We prepare our clients for success because we have the best weight-management program. Positive Lifestyle Systems is a truly responsible and effective weight-management program. We offer this program with confidence. It is unbeatable. Read Full Business Plan

37. Wholesale Bicycle Distributor Business Plan

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and fairly-used bicycles. Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. Wheelie Deals will quickly become the #1 source to provide retail shops with above average margins. Read Full Business Plan

38. Clothing Manufacturer Business Plan

New Look is a recent start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. New Look not only develops the clothing line , but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. Read Full Business Plan

39. Cosmetics Manufacturing Business Plan

Bluespa is a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution. We are seeking recurring investment to fund the growth of the brand, and position the company for an IPO. This plan shows how Bluespa will reach profitability in our third year of operation and generate shareholder return on equity within five years. Read Full Business Plan

40. Plastics Recycling Business Plan

The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling , has led to an increased demand for recycled plastic resins and products. One of the fastest growing types of collected plastic materials for recycling is polyethylene terephthalate (“PET”) from post-consumer beverage and water bottles. Replay Plastics will capitalize on the opportunities in the recycled resin and packaging markets through two main divisions: a Recycling Division and a Packaging Division. Read Full Business Plan

41. Cleaning Products Business Plan

The marketplace for janitorial products and services is changing, both in nature and scope. The consumer is becoming more conscious of the environmental impact of cleaners as the market expands. ChemSafe offers a innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers. The product line includes: Automotive cleaners; Industrial cleaners; Degreasers; Hand cleaners; Odour control; Tar remover; Concrete cleaners; Vehicle wash and wax products. Read Full Business Plan

42. Office Furniture Manufacturer Business Plan

Willamette Furniture helps create pleasant and productive office environments with well-designed furniture that incorporates new technology into the classic office mode in which real people can work happily. We are sensitive to the look and feel of good wood and fine furniture as well as to high-powered personal computing. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent. Read Full Business Plan

43. Remodeling Business Plan

Comgate is a custom mill house specializing in creating architectural woodwork in the form of wall paneling, custom cabinets, and other products for the local residential market. After initial losses and several thin profit years of competitive bidding construction projects, Comgate is creating this business plan in order to bring its mission statement into clearer focus. Prior years were characterized by hectic efforts to bid as many jobs as possible. Margins were thin as pricing policy was “flexible” for fear that there would be insufficient work for production staff. Read Full Business Plan

44. Retail Furniture Manufacturer Business Plan

Producing and selling furniture is a $12 billion industry. The focus of the industry is on the affluent customer who can spend upwards of $3,000 on furniture purchases. In our region, there are fifteen furniture stores that are competing for these customers with deep pockets. Those customers who can’t afford these high prices are left with a poor selection of inferior products. Read Full Business Plan

45. Specialty Gifts Business Plan

Pink Lady Bug Designs LLC (PLBD) is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and funds for women’s health programs. Read Full Business Plan

46. Pharmacy Business Plan

The Discount Pharmacy’s main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market – those customers who pay for their prescription medications themselves. Read Full Business Plan

47. Laboratory Business Plan

Fargo Medical Laboratories (FML) is a start-up company committed to providing the most convenient, friendliest blood testing service to the physicians of the Main Street Professional Building and the surrounding area. Read Full Business Plan

48. Medical Equipment Business Plan

MedNexis, Inc. (the company) is a medical device development company that has designed and patented medical devices which it plans to produce and market. A magnetic muscle stimulator/field generator has been designed with the participation of leading medical personnel and biomedical engineers. One patent is initially incorporated. Read Full Business Plan

49. Real Estate Broker Business Plan

While many people hope one day to purchase their own home, cultural barriers and shortages in affordable housing are just two of the issues that can prevent these dreams from materializing. Reed Properties is working to keep these dreams alive. This new real estate brokerage will not only define success by the number of units closed and sales volume but also by whether people were helped in the process. Read Full Business Plan

50. Bakery Business Plan

Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in Southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area. JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Read Full Business Plan

51. Catering Business Plan

Sumptuous Cuisine Catering is a local catering company serving both business and private clients within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services. Read Full Business Plan

52. Restaurant Business Plan

New World Delicatessen (NWD) is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. The New World Deli will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine. Based on this distinct menu, New World Deli will follow a differentiation strategy that will provide unique, or hard to find choices to deli patrons. Read Full Business Plan

53. Fast Food Restaurant Business Plan

Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company’s image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. Read Full Business Plan

54. Fine Dining Restaurant Business Plan

Gabri’s Lounge & Restaurant is a 60-seat fine-dining restaurant with a 20 seat lounge. We focus on our New American-Swedish menu with a touch of Asian influence. The menu will be inspired from different countries’ specialties and appeal to a diverse clientele. Read Full Business Plan

55. Food Preparation Business Plan

What’s For Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will come to our office location and prepare 12 meals that they pre-select from a menu in a party atmosphere. In two hours, they will have a month’s worth of meals to put in their freezer. Read Full Business Plan

56. Internet Cafe Business Plan

JavaNet , unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. Read Full Business Plan

57. Used Auto Sales Business Plan

There is a need in community for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price to customers in the area. The owner and sales manager have over 30 years of combined experience in new and used auto sales. We will continue to develop our excellent working relationship with local dealers and auctions to bring the savings to the customer. Read Full Business Plan

58. Home Accessories and Gifts Business Plan

The Scarlet Tassel is a start-up retail store offering eclectic home accessories and gifts to consumers wanting to create a personalized home environment – that “I’m home” feeling. The Scarlet Tassel plans to cater to middle- and upper-class consumers who look beyond the national home accessory and gift chain stores for those expressions of individual personality and style. Read Full Business Plan

59. Home Decoration Fabrics Business Plan

Interior Views is a retail store offering home decorator fabrics and complementary home accessories and resources. It is now approaching its fifth year in business. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 10,000 sample fabrics for custom “cut” orders. Read Full Business Plan

60. Gifts, Novelties, Souvenir Business Plan

The Avant-Garde Shop is a retail store specializing in the sale of novelty of various product mix. The store, however, will emphasise the sale of official merchandise of the Avant-Garde brand with a full assortment of apparel, accessories and stationary, as well as other lifestyle related novelties. Read Full Business Plan

61. Gift Basket Business Plan

Basket of Goodies (BOG) is a premier gift basket retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high-quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket allowing the customer to choose the ingredients themselves. Read Full Business Plan

62. Family Clothing Business Plan

ReHabiliments is a clothing and apparel business with located in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. Read Full Business Plan

63. Drapery Fabricator Business Plan

Cutting Edge Drapery is a well-established decorators’ workroom. The company is engaged in the production of draperies, slip covers, and other textile products in accordance with the designs and concepts of interior designers. Cutting Edge Drapery has recently expanded its production facilities and is well-positioned to market its workroom production beyond its present client base. Read Full Business Plan

64. Custom-Printed T-Shirts Business Plan

Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit. Read Full Business Plan

65. Convenience Store Business Plan

MillenniumMart is the convenience store of the 21st Century future, fulfilling a need that will continue to exist into the future – the need for speed. MillenniumMart will be the first fully automated, 24 hour convenience store that is more like an enormous dispensing machine than the traditional store. Read Full Business Plan

66. Clothing Retail Business Plan

Mahogany Western Wear is a new apparel store that caters to the African-American cowboy community in Houston, Texas. As our name suggests our focus is to provide western wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. Read Full Business Plan

67. Butcher Shop Business Plan

Parkdale Meats , is a startup specialty butcher shop to be launched in the coming year. It will sell a wide menu of meats to customers including medium- and high-income residents of Parkdale, as well as high-income residents of neighboring towns, and high-end caterers. Read Full Business Plan

68. Cell Phones Retailer Business Plan

Garbles Cellular Phones is taking advantage of an opportunity to become a highly distinguished and recognized leader in the mobile phone communications industry. It is the goal of our company to become established as the leading distributor of wireless communications services in the metro area. Read Full Business Plan

69. Bridal Shop Business Plan

Moms, Maids, and More is a wedding attire shop like no other. While most retail bridal shops focus on selling wedding gowns, our focus is everything else. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party. Read Full Business Plan

70. Automotive Car Repair Business Plan

Mad Keen Motors is a family-owned business located in a suburb of London. It has been under the ownership of the Keen family for 35 years and has grown from a single mechanical repair shop to five locations that deal with body and mechanical repairs, vehicle storage and towing, washing and valeting and used car sales. Read Full Business Plan

71. Recycling Waste Materials Business Plan

Mid-Atlantic Recycling’s area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use as a consumer good. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and other. Read Full Business Plan

72. Auto Inspectors Business Plan

Portland Mobile Auto Inspectors is a mobile car inspection service for prospective used car buyers practicing due diligence. Portland Mobile Auto Inspectors travels around with all of the necessary test equipment to inspect used cars. Within one to one-and-a-half hours, the inspection is complete and the customer is given a detailed custom printout that indicates the tests performed and the results, thereby indicating the condition of the vehicle. Read Full Business Plan

73. Auto Repair Service Business Plan

Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to its customers by offering convenience and rapid service. Additionally, QDAR is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. Read Full Business Plan

74. Car Wash Business Plan

Soapy Rides will be providing customers with three services: exterior car washing, , interior cleaning, and detailing. Soapy Rides has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Soapy Rides’ ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Read Full Business Plan

75. Carpet and Upholstery Cleaning Services

Like New Carpet Cleaning will sell carpet and upholstery cleaning services to home and condominium owners, building its brand around the fact that it will make carpets look “like new.” To that end, the business will raise $57,500 from outside investors to purchase its delivery van, carpet-cleaning equipment, and develop a unique, service-oriented website which will keep administrative costs low and drive sales through its simple and easy accessibility for the consumer. Read Full Business Plan

76. Catering Company Business Plan

Fressen Catering is a kosher catering company. Fressen offers creative, colorful, and unusual food options for kosher as well as the traditional standbys. The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant. Read Full Business Plan

77. Commercial Photography Business Plan

Flash Commercial Photography will serve small and medium-sized businesses and non-profits for all of their studio photography needs by creating beautiful shots that serve the client’s needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to photography. Read Full Business Plan

78. Computer Repair Business Plan

PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. Read Full Business Plan

79. Janitorial Services Business Plan

Clean Office Pros is a new cleaning service specializing in office cleaning and serving the Kansas City, Missouri area. The business will sell office cleaning and related services to businesses with office spaces of any size. The business also offers office cleaning, floor treatment, carpet cleaning, and window cleaning for businesses with office space in the Kansas City area. Read Full Business Plan

80. General Freight Trucking Business Plan

Mike’s Trucking Service is a trucking company that aims to be one of the largest trucking companies in the country. Mike’s is initially focusing on the food industry with plans to diversify into new industries. Mike’s has chosen the trucking industry as the growth prospects are encouraging and stable, with trucking dominating the freight industry in this country. Read Full Business Plan

81. Limousine Taxi Business Plan

San Francisco Limo is a limousine service serving customers with top quality transportation services using late model limousine sedans. San Francisco Limo will generate $52,000 in net profit by year three. Read Full Business Plan

82. Taxi Business Plan

City Taxi is a company whose mission is to provide reliable, timely, and safe taxi cab services by using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago. Read Full Business Plan

83. Used Auto Sales Business Plan

Integrity Auto Sales plans to provide a unique car buying experience to its customers. One that focuses on customer satisfaction first. We understand that vehicle purchasing is a necessary, but sometimes unpleasant experience. Our goal is to provide the customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product. Read Full Business Plan

84. Personal Event Planning Business Plan

Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time. Read Full Business Plan

85. Event Planning Business Plan

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training. For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners. Read Full Business Plan

To be continued… We will keep updating this list until the world runs out of sample business plans!

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About the author: john-paul iwuoha.

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17 comments.

how do i write a locally wine making business plan

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I appreciate the specificity of this post! I think a lot of entrepreneurs just need to see an example of what they’re looking for. Spot on!

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What exactly do you mean by a ‘Business Planner business plan’? We would love to help you with the information you need if you could make your request clearer.

Pls I need a business plan on Fish and grasscutter farming. Can anyone help me with this? Thanks

hie i am looking for help on how to do a cashflow plan for pig farming bussiness thank you..

I think I found a good resource that would help you prepare a cashflow plan for a pig business. It’s called a [b]Comprehensive Guide to Farm Financial Management[/b]

You can read or download it for free at: http://www.agriculture.gov.sk.ca/CGFFM_Preparing_Cash_Flow_Statements

I hope this helps.

Cheers. [b] John-Paul[/b] 🙂

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Business Plan Template for Small Businesses

This Business Plan template can help you with the following – formulate a clear statement of your business mission and vision, put together a roadmap and timetable for achieving your goals and objectives and clear description of your marketing strategies. (Courtesy: New Discovery Business Solutions)

Your business plan is the blue-print of your business and provides a roadmap for future development. Your business plan holds a clear statement of your business mission and vision and provides a roadmap and timetable for achieving your goals and objectives

Download the Business Plan template to:

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Download a Free Business Plan Template

What is a business plan.

The written plan of goals you want to achieve with your business, and how you want to achieve them, is called a business plan. It is a decision-making tool used when beginning or extending a venture.

Any new business requires a business plan to ensure that the business can make a profit. Fund-seeking entrepreneurs use a formal business plan to convince investors to contribute towards the capital of the business.

Existing businesses – looking to expand or change the business – also use business plans to prospect for new business, attract key employees or deal with suppliers. By revising their business plan regularly, existing companies can devise strategies to manage their companies better.

Most commonly, a business plan is used to apply for a bank loan to fund a business. To learn how to create a business plan for a bank in South Africa, see FNB and Standard Bank’s business plan guidelines. You can also download Standard Bank’s free business plan template in Word or PDF format.

A business plan consists of three primary parts:

The business concept – details about the industry, the structure of the business, the product or service and the strategy for the success of the business.
The marketplace section – an analytical description of potential customers and the strategy for achieving success against competitors.
The financial section – the income and cash flow statement, balance sheet and other financial information.

The length of a business plan varies depending on the nature of the business and the purpose of the business plan. Typically, a business plan is 15 to 20 pages long. It usually details the goals for the business for the next three to five years.

An important part of compiling a business plan is in-depth research into the market and industry. Try to gain as much insight into the market you are targeting by talking to business owners, suppliers, potential customers, existing customers, staff members, business experts, etc. Also, research the industry online.

Business plan format

Although there are several types, the key components of all business plans are essentially the same. The format varies based on who the intended reader of the business plan is. Here is an example of a standard business plan format:

1. Table of Contents (1 page)

The table of contents page should include the correct page numbers of the sections of the business plan. Therefore, it is best to write this page last. In addition to the table of contents page, the plan must also have a cover and a title page.

2. Executive Summary (2 pages)

The purpose of the executive summary of a business plan is to entice the reader to read the rest of the plan. The executive summary is an overview of the key aspects of the plan. It should be compelling but also concise.

The executive summary should include:

the business concept (a description of the business, product, market and target market);
key financial aspects (sales, profits, cash flows, investment returns and capital requirements); and
a short company overview (type of company, date formed, owners and key personnel and achievements).

3. Company Overview (1 – 2 pages)

This section is a high-level overview of the company and the industry in which it operates. It is a description of the business, the product and the industry.

The following should be included in the company overview:

The name of the company and the type of ownership and registration;
Details about the business location (address, zoning, reason for choosing location, monthly rentals, etc.)
Significant assets and financial contributions to the business;
The mission statement of the business;
Company objectives and goals;
The main features of the industry in which the business will operate;
The most important company strengths and core competencies;
An explanation of the product, target market and profitability of the plan.

4. The Opportunity, Industry and Market Description (2 – 3 pages)

The research you conducted will come into play in this section. This section offers a detailed explanation of the market and industry and the business’ position therein.

They key is to determine who your target market is through a market analysis. Then clearly explain how your products/services will fulfil the needs of your target market. A market analysis also helps to determine pricing, distribution strategies and growth potential within the industry.

Describe the following:

The opportunity – the gap in the market;
The industry – the forces affecting the industry (i.e. obstacles to entry, customers, suppliers, substitute products and competition); and
The market – insights into the target market (i.e. size, growth and trends).

5. Strategy (1-2 pages)

Detail your positioning strategy and how the business will compete in the chosen market. In other words, what is unique about your product/service and how will the target market benefit from what you have to offer.

6. Business Model Explanation (1 page)

The business model depicts how the business will make money/profit. A business model covers the following aspects:

Sources of revenue;
Costs involved in generating the revenue;
The profitability of the business (revenue minus costs);
The investment required to get the business up and running; and
Success factors and assumptions for making the profit model work.

7. Management and Organisation (2 pages)

The biographies of the members of your management team and their roles in the business. Who will be responsible for running the business and why are they well-suited to the task?

This section should include:

The founders of the company and their qualifications and experience;
The day-to-day management team and their individual competencies and responsibilities;
The type of support staff needed to run the business; and
An organisational chart to show the management hierarchy.

8. Marketing Plan (2 – 3 pages)

The marketing plan is a comprehensive explanation of your marketing strategy. In other words, how will you sell your service/product to your target market?

Your marketing plan should include:

The value of your product/service to customers;
A detailed description of the target market;
How you want your target market to perceive your product/service;
The pricing strategy for the product/service;
Sales and distribution channels that will be used to get the product/service to the customer; and
The promotion strategy (budget, public relations activities, promotions, advertising, etc.).

9. Operational Plan (2 pages)

The operational plan is a description of how the business will function. Include a description of the following:

The operating cycle – how the business will deliver the service or create and sell the product;
How skills and materials will be sourced;
Which tasks will be outsourced and how business relationships will be managed; and
The cash payment cycle of the business.

10. Financial Plan (3 – 5 pages)

A very important part of any business plan is the financial plan. It is a reasonable projection of the company’s financial future.

A good financial plan will determine how much capital the business needs to launch and/or grow. This section is especially important to potential investors and banks – who will determine the odds for the continued survival of the company based on this information.

A financial plan should include:

Start-up expenses and capital: What it would cost to start/grow the company and how the money will be generated.
Profit and loss projections/income statement : Financial sales and expenses projections (i.e. income, cost of goods, gross profit margin, net profit, total expenses, etc.).
Cash flow projection: Reflects how much cash will be needed to cover expenses and when it will be needed. The cash flow projection amounts to a profit or loss at the end of each month or year.
A balance sheet: A summary of the business’ equity, assets and liabilities.
A break-even calculation

Income statements and cash flow projections must be generated for every month of the first year, every quarter of the second year and annually for every year thereafter. The balance sheet is only generated on an annual basis.

Short summaries of the analyses of the income statement, cash flow projection and balance sheet must also be included. Do not include too much detail in this section. Additional projections, charts and calculations must be added to the Appendix.

11. Appendix

Additional reference documents are included in the appendix. This could include:

Brochures and advertising materials;
Industry studies and market research;
Plans and blueprints;
Photos and maps of location;
Magazine or other articles;
Detailed lists of equipment owned or to be purchased;
Copies of leases and contracts;
Letters of support from future customers;
List of assets available as collateral for a loan; and/or
Detailed financial calculations and projections.

Find more business plan examples and templates from Entrepreneur Magazine .

Download a Business Plan Template

Business Plan Template by Being Boss and FreshBooks

So, you’re ready to take the first steps in starting your business – congratulations!

Though you have a lot of work ahead of you, starting and growing a company from the ground up is a bold endeavor. And, if set up correctly it will deliver many things you want out of your professional career, as well as help you achieve some life goals.

Freedom, creativity, control, impact… all of these things are possible with a small business. But only if you start with a clear understanding of yourself, your offering, and the customers you serve.

So, how do you make sure that the business you start will be everything you want it to be? To put you on the right path towards the business you’ve always dreamed of, you need to start with a business plan.

To many, building a business plan sounds like a daunting task, but with big ideas and even bigger goals, it’s an important step to ensure you have a clear picture of what kind of company you’re building. A business plan helps you lay a foundation and iron out the details so you have a succinct short-term and long-term idea of what you’re building. If you’re not sure where to start business plan template documents can help.

What Is a Business Plan Template and How Can It Help You?

A business plan template is a basic framework for building a powerful business plan document for your new company. With a business plan template, you get a head start on identifying key elements of your business. By identifying these key elements, your path becomes clear and easier to navigate. A business planning template can take many forms, from a series of questions about your skills, offering, customers, and goals to a sample document where you can store information for the kind of company you wish to build.

Whatever the format, a business planner template guides your business planning to keep you focused, help you get clear, and creates a structure for bringing your new ideas into a concise document to guide your actions, as well as present your plans to people you might approach for help, such as investors.

Why Do You Need a Business Plan?

To begin, simply writing a business plan is a wonderful way to find clarity, purpose, and a path for your new company, because if we know anything about entrepreneurs, it’s this: you have a gazillion ideas and goals for your new venture. A business plan helps you hone in on the most important and relevant ideas for your new company, and helps you organize those thoughts into a usable plan.

Beyond finding clarity and organizing your ideas, your business plan is a place where you set goals for yourself and your business, as well as predict any struggles you may face to reach those goals. Additionally, business plans lay out a clear strategy for reaching those goals, setting you on the right path from the very beginning.

Also, there are several key elements you must understand about your new business before you begin. You need to have a clear understanding of the products and services you offer, who your dream customers are (aka your target market), and who your competitors are (through doing a market analysis). You also need to see if your business idea is even viable by doing financial projections, which will determine if the product or service you offer is actually capable of creating enough income (aka revenue) to cover expenses (aka cost).

Because an offering that doesn’t make money isn’t a business, it’s a hobby. With all of this information laid out, business plans act as a concise rundown of all the major parts of your business, which you’ll use to go from idea to small business and beyond. This detailed summary of the business you’re starting includes a plan for actually making it happen. Trust us: there’s a bit of magic that comes from getting clear on these aspects of your new business because from clarity comes power, and with power… nothing will stand in your way.

How to Structure a Business Plan

A business plan that you’re using for your own clarity and purposes can look like anything you want – include the elements that are important to you, write it on a series of napkins if you want to, or add as much creative flair as you need to inspire you to get it done. Then get started with your business. The important thing is that you simply get it down “on paper” so that you have the information you need to effectively provide the product or service of your business to those in your target market so that you can begin reaching your goals.

But, if you’re wishing to seek funding for your new business, whether that’s from a bank, from an investor, or even from your family, it’s very important that you have a plan with a clear structure and with key elements presented. That way not only you will find clarity in the direction and purpose of your new business, but others can see it as well.

A traditional business plan begins with a broad overview of your new company, including your business mission and goals, and moves into being more detailed, with your first steps of action, along with plenty of information in between. Your plan is a product of lots of research about your industry, your ideal customer, and your offerings. It also represents in-depth planning, by outlining your skills and how you’ll grow them, how much it’s going to cost to get started, and financial projections for your first years. This plan will come together in a single document with clear organization that you can access anytime to keep you focused on taking just the right next step on your path.

What Goes Into a Business Plan?

There are several key elements that go into a complete and thorough business plan. With these elements, you have a complete picture of the company you’re here to start, which will become an invaluable resource as you begin taking your first steps, as well as when you begin checking-in in the coming months and even years. These elements include:

1. EXECUTIVE SUMMARY

Think of your executive summary as your birds-eye view of your company. It’s a summary of all other elements included in your business plan, and is the first (and sometimes only) element looked at by investors.

2. MISSION + VISION

Why are you starting your business? What do you imagine it being in 5 years? In this section of your business plan you share the reasons behind your business and where you see it going in the near and distant future.

Laying out clear goals for your business will give you context for all the work ahead. Think about business and life goals, and create goals for the short-term (6-12 months), mid-term (12-24 months), and long-term (24 months +).

4. SKILLS + EXPERIENCE

Think of this section as a personal resume; what skills and experience do you have that will be relevant for this venture, but also what skills do you need to grow or gain to make you a valuable asset to your new business?

5. PRODUCTS/SERVICES

Now we begin getting to the meat of business plans: a clear description of your products and/or services, including what they are and how you will be delivering them to your clients or customers. This should include description, deliverables, benefits for your customers, and price.

6. TARGET MARKET

You know what you’re doing, but who are you doing it for? Getting very clear on your dream customers, the group or groups of people you will be serving with your business is an important element for shaping your product or service correctly, as well as marketing effectively.

7. INDUSTRY/COMPETITION

An understanding of your industry (24-hour gyms, or bakeries, or web developers) and your competition is important to crafting the right product or service, and making sure your idea is viable.

8. OPERATIONAL PLANS

In order to get your business off the ground, what do you need? Perhaps it’s a few hires, or sourcing some information or products; whatever you need, this is where you lay it out.

9. MARKETING PLAN

With a full layout of what you’re selling and who you’re selling it to, it’s time to get an understanding of how you’ll get your offering in front of the right people with a clear marketing plan.

10. SALES FORECAST/FINANCIAL PROJECTIONS

How effectively do you think your marketing will be? How long will it take for you to meet your goals? Through financial projects, you’re able to see the work you have to do to meet your version of success.

11. START-UP EXPENSES

Finally, what do you need to get the ball rolling? A clear understanding of your start-up expenses is imperative for jumpstarting your business towards success.

Find Your Community

You’re on your way! Being the boss of a business you built for yourself is highly gratifying, especially when your actions align with your values, which is what this business plan template will help you do. And if you need help fleshing it out, let me walk you through it step-by-step in this special episode of the Being Boss podcast.

You’re almost there, complete the form below.

Free business plan template

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Xero is your partner in all aspects of your business, not just accounting software. Whether you need a multi-page or one-page business plan template, our free business plan template comes ready to fill in, complete with instructions. Download a business plan sample today.

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Fill out the form for a downloadable business plan template. Your business plan doc is available as an editable pdf to use again and again.

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Why business templates are vital

A business plan is essential for the success of your small business or startup. It helps guide the direction of your business and explains your vision to others. A reusable single- and multi-page template lets you tailor your pitch for investors, staff, and prospects. Plans help:

Included Startups decide if the idea is viable.
Included Small businesses gauge the competition, determine their competitive advantages, set goals, and plan marketing strategies.

Download our guide on how to write a business plan

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Why you’ll want to plan your business with our template

Our business plan template:

Helps you budget accurately

Our business plan’s customisable structure lets you accurately present your financial data.

Find out more about Xero analytics

Explains business plan components

Each business plan component comes with an annotated explanation to help you write your plan.

Read our guide on creating a business plan

Has multi-page and single-page versions

Simplify your mission, then focus it for investors with two different templates.

Download the single and multi-page templates

Getting started with the business plan template

Develop a concise mission statement about why your company exists and how it differs from similar companies. For example, Google’s statement is ‘To organise the world's information and make it universally accessible and useful’. LinkedIn’s statement is 'Connect the world’s professionals to make them more productive and successful'. Then, develop business goals and objectives that fit with your statement. For example, LinkedIn’s objectives would specify metrics around the number of professionals and connections.

A value proposition presents the specific benefits your product or service brings to your customer, reinforces your brand identity, and give your team a focus. Business plan examples of value propositions might be: 'We help our customers feel good by fueling up with exceptional coffee in a community environment’, or ‘We help our customers choose the right gift in less than 10 minutes’.

A business plan for startups defines its target customers. All businesses should include market analysis in their business plans and update their analysis regularly. Start with your customers’ demographics. Then use the internet and primary sources like surveys and interviews) to learn more. Next, identify competitors and determine their strengths and weaknesses. Compare them with each other and decide where you fit within the competitive environment.

Successful small businesses promote their brands through websites, social media, broadcast ads, or sponsorships. They also use various sales channels, including online, brick-and-mortar stores, affiliates and distributors. Your business plan market analysis helps you decide the marketing strategies for your industry, product, and target audience. It also will help you predict annual sales – a key part of your financial planning.

Your business plan outline will also include your business structure, such as whether you are a limited corporation or partnership. It will list any operating agreements and information on supplier logistics. For example, how you will receive your raw materials and how you’ll deliver the product to customers. It will describe your daily operations and number of employees. Once you’ve completed your business plan, you’ll develop job descriptions for each role and begin hiring your team.

Financial forecasting is an important part of financial planning for businesses. Investors and lenders want to see your forecasts to determine whether to provide financing. The forecast also helps you budget to weather seasonal revenue dips and decide how many staff you can afford. It’s also a benchmark for gauging your performance, so you can take corrective action if necessary. Hiring a bookkeeper or accountant will help you make more accurate forecasts.

One-page business plan template

Writing about customers, competitors, income, and expenses will build your ideas in a short time. A single-page business plan template is:

Included Easy for you and investors to read and understand
Included Great for making a start
Included Helps pin down the main idea
Included Easy to update

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Example of a business plan

Need an example of a simple business plan to get started.

Check out our filled-in, one-page business plan and be inspired to write your own.

When you’ll need a multi-page template

A multi-page business plan template has detailed forecasts and budgets, with evidence behind statements of costs, market size & competition

Pitching to investors

A multi-page business plan provides a comprehensive overview and is essential when you’re seeking funding.

Download multi-page business plan template.

Financing your business

Detailed financial planning for business demonstrates to lenders you manage funds responsibly.

Download our finance guide.

Forecasting and budgeting

A multi-page plan sets out expectations behind your business goals and objectives with detailed forecasting.

Learn about budgeting and forecasting.

FAQs about business plan templates

You want your team and investors to grasp your vision at a glance. A simple, concise plan is easier to understand, implement, and track. A complex plan can be overwhelming, leading to procrastination or inaction, and harder for your team to grasp. A simple plan is less daunting and more easily achievable, so you and your team are more likely to follow through with it.

Absolutely. The template is fully editable and customisable. You can change the content to create a plan that is unique, engaging, and personal, and update the plan easily as conditions change. The template guides you through the process, but doesn’t require you to do your plan a certain way.

Xero does not provide accounting, tax, business or legal advice. This template has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business.

Start using Xero for free

Access Xero features for 30 days, then decide which plan best suits your business.

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Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

9 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration and guidance.

a stock of books on purple background representing business plan examples

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

Business plan format: 9 examples

The business plan examples in this article follow this template:

Executive summary
Company description
Market analysis
Products and services
Marketing plan
Logistics and operations plan
Financial plan
Customer segmentation

1. Executive summary

Your executive summary is a page that gives a high-level overview of the rest of your business plan. While it appears at the beginning, it’s easiest to write this section last, as there are details further in the report you’ll need to include here.

In this free business plan template , the executive summary is four paragraphs and takes a little over half a page. It clearly and efficiently communicates what the business does and what it plans to do, including its business model and target customers.

Executive summary for Paw Print Post detailing the business model and target customers.

2. Company description

You might repurpose your company description elsewhere, like on your About page , social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

ORRIS homepage promoting cleaner ingredients for skincare with a detailed description.

You can also go more in-depth with your company overview and include the following sections, like in this business plan example for Paw Print Post:

Business structure

This section outlines how you registered your business —as an LLC , sole proprietorship, corporation, or other business type : “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”

Nature of the business

“Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”

“Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”

Background information

“Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ’signature.’”

Business objectives

“Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and to have expanded into two new product categories.”

“Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your mission statement may also make an appearance here. Passionfruit shares its mission statement on its company website, and it would also work well in its example business plan.

Passionfruit About page with a person in a "Forever Queer" t-shirt.

3. Market analysis

The market analysis consists of research about supply and demand , your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan.

Here’s an example SWOT analysis for an online tailored-shirt business:

SWOT analysis chart with strengths, weaknesses, opportunities, and threats.

You’ll also want to do a competitive analysis as part of the market research component of your business plan. This will tell you which businesses you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

Target customers
Unique value proposition , or what sets the products apart
Sales pitch
Price points for products
Shipping policy

4. Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post that explains its line of custom greeting cards, along with details on what makes its products unique.

Products and services section of Paw Print Post showing customized greeting cards with paw prints.

5. Marketing plan

It’s always a good idea to develop a marketing plan before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

Business plan sample showing marketing plan for Paw Print Post.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

6. Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory. This includes any raw materials needed to produce the products.

Business plan example with a logistics and operations plan for Paw Print Post.

7. Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand Nature’s Candy’s financial plan breaks down predicted revenue, expenses, and net profit in graphs.

Bar chart illustrating monthly expenses and direct costs for a business from January to December.

It then dives deeper into the financials to include:

Funding needs
Projected profit-and-loss statement
Projected balance sheet
Projected cash-flow statement

You can use a financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

Income statement template created by Shopify with sales, cost of sales, gross margin, and expenses.

8. Customer segmentation

Customer segmentation means dividing your target market into groups based on specific characteristics. These characteristics can be demographics, psychographics, behavior, or geography. Your business plan will provide detailed information on each segment, like its size and growth potential, so you can show why they are valuable to your business.

Airsign , an eco-friendly vacuum cleaner company, faced the challenge of building a sustainable business model in the competitive home appliance market. They identified three key customer personas to target:

Design-oriented urban dwellers
Millennials moving to suburbs
Older consumers seeking high-quality appliances

The company utilized Shopify’s customer segmentation tools to gain insights and take action to target them. Airsign created targeted segments for specific marketing initiatives.

Put your customer data to work with Shopify’s customer segmentation

Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.

9. Appendix

The appendix provides in-depth data, research, or documentation that supports the claims and projections made in the main business plan. It includes things like market research, finance, résumés, product specs, and legal documents.

Readers can access detailed info in the appendix, but the main plan stays focused and easy to read. Here’s an example from a fictional clothing brand called Bloom:

Appendix: Bloom Business Plan

Types of business plans, and what to include for each

This lean business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the same sections in one-page business plan, but make sure they’re truncated and summarized:

Executive summary: truncated
Market analysis: summarized
Products and services: summarized
Marketing plan: summarized
Logistics and operations plan: summarized
Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example:

Market analysis: in-depth
Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal:

A strategic, or growth, business plan is a big-picture, long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each:

Market analysis: comprehensive outlook
Products and services: for launch and expansion
Marketing plan: comprehensive outlook
Logistics and operations plan: comprehensive outlook
Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research:

Nonprofit business plans are used to attract donors, grants, and partnerships. They focus on what their mission is, how they measure success, and how they get funded. You’ll want to include the following sections in addition to a traditional business plan:

Organization description
Need statement
Programs and services
Fundraising plan
Partnerships and collaborations
Impact measurement

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

Business plan examples FAQ

How do i write a simple business plan.

To write a simple business plan, begin with an executive summary that outlines your business and your plans. Follow this with sections detailing your company description, market analysis, organization and management structure, product or service, marketing and sales strategy, and financial projections. Each section should be concise and clearly illustrate your strategies and goals.

What is the best format to write a business plan?

The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.

What are the 4 key elements of a business plan?

Executive summary: A concise overview of the company’s mission, goals, target audience, and financial objectives.
Business description: A description of the company’s purpose, operations, products and services, target markets, and competitive landscape.
Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
Financial plan: A detailed description of the company’s financial forecasts and strategies.

What are the 3 main points of a business plan?

Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
Contents: Your content should include details about the products and services you provide, your target market, and your competition.
Cash flow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

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8 Simple Steps to a Successful Business Plan for the South African SME

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Insight by:

Humphrey T. K. Ng'ambi

There are many things to consider when starting your business! Although it might be a bit frightening to know where to begin when trying to make money out of your idea, there is help. In this article, we will show you how to put together your successful business plan for the South African SME in 8 simple steps.

Just as the name suggests, a business plan is a written document used by entrepreneurs and business owners when starting their new venture to plan their business from launch to growth. In addition to serving as an actual plan to guide the activities of the business, a business plan is crucial when you’re looking to attract potential partners and raise capital for your new venture.

In this short article, we will give you 8 essential components of any successful business plan. These components in fact form the basic structure of your plan from start to finish.

Step 1 for a Successful Business Plan: The Executive Summary

Step 2 for a successful business plan: company description.

Who are the people behind the business? What is the company all about? This is one of the first things future investors want to know is who and what your company is.

Begin this section stating the name of your business and add a brief statement about the the founders of your company.

Example: The directors of Awesomeness (PTY) Ltd come from a diverse background, including finance, marketing, operations and logistics. They bring to the table a combined 30 years of experience in leadership roles. They are young, forward-thinking professionals with a deep commitment to delivering quality products and service.

Continue this section with a brief background story on the people who started the business and how the business came to exist. Here you may include details like your starting year and location as well as the company’s vision and mission statements. You may also include a brief summary on the company’s products or services. You do not need to be very detailed here with regards to products and services; that information will be presented in the next section: Products and Services.

Discuss development stages of your company, as well as past accolades and achievements. You will want to have a competitive advantage that can help your business stand out and succeed. This might be teaming up with other experts in your respective industry or offering any type of specialized service or product.

You may also include a plan to grow your business. Your investors and future partners will want to know what your future plans are. It will be important to indicate what your plan of action is to achieve your business goals. Having your goals set out with a timeline, such as quarters or years, shows that you have deadlines for your growth.

Step 3 for a Successful Business Plan: Products and Services

This is where you can go in-depth about what services or products you will offer. You will need to provide detailed descriptions and predict any questions that might arise from someone without any knowledge on the related industry.

If you are still at work on your idea, you should include a proof of concept and make sure to mention the current stage of development of your product or service. Be sure to include any technical diagrams, product images and other relevant visuals to explain the product life cycle.

You may end this section by indicating what your pricing structure will be. Include details about the cost of materials, labour, the price of your service or product, as well as the profit you will make on each unit sold.

Step 4 for a Successful Business Plan: Market Analysis

Your market analysis is one of the more extensive sections of your business plan. Here is where you will need to conduct market research, make conclusions and state the related findings on the following points:

Background on the Industry: Give a background of the industry your company will operate in. To help you formulate this portion, you can think of answers to question such as: “what the current status of the industry?” and “what is the expected change?”. You may want to discuss the key business players and their offerings.

Competitor Analysis: Analyse and make a list of your top three to five competitors and how you plan to compete with them. This is where you will think about and write down the Strength, Weaknesses, Opportunities and Threats that each of your competitors pose. This is referred to as a SWOT analysis, which helps you figure out your place in the market you want to enter and the specific value you will bring.

Barriers to Entry: this fancy term asks you to explain what complications a newcomer will face when attempting to enter the industry. For instance, is the startup cost high? What specific equipment is needed? What are the patent requirements? These are all of the initial challenges that need to be overcome before you can launch and run your business successfully. Discussing this shows your investors or funders that you have really thought about the potential of the business to succeed.

Target market: Give details about your target market. Who are your customers going to be? Explain exactly what the expected customer base looks like within your industry, by using your markets demographics – age, occupation or gender. You may include the buyer profiles (personas) to help you fully communicate the needs and wants of your ideal customer.

Assess your business: by looking at the above-mentioned areas, you can now think deeply about how each area applies to your business. How will you reach your target customer? What advantage does your business have? What sets you apart from your competition? What can you do better than your competition? Your accurate and realistic answers to these questions will help clarify the strength and viability of your business idea, while also giving you the opportunity to cover any gaps in your strategy.

Step 5 for a Successful Business Plan: Marketing and Operation Plans

This section of your business plan is where you will give a detailed explanation on how our business idea will translate into the real world. How will your business idea actually translate into selling and delivering your products or services to your customers? How will your market your products and services?

Think of this part of your business plan as a quick brief of your marketing plan. Aim to explain your intended advertising and promotional strategies, along with the budget for marketing. This includes but is not limited to your brand identity (logo, colors, visual styles) and a professional website to display, access and sell your product or service. You will also need to carefully select the right social media channels for your audience.

You will need to be very specific and detailed about the operations of your business and how you intend to fulfill those orders or manage bookings. You will need to explain the labour, supplies, equipment and facility requirements necessary to fulfill the business you generate from your marketing. Basically, this section outlines how your business will operate day to day.

Step 6 for a Successful Business Plan: Organisation and Management

Let your reader in on the structure of your business and who will be the people that make the business what it is. This is the place to talk more about the founders, the executive team and any other stakeholders who will influence the organization and its management.

If you are a startup business with a small team, write about the role of each member of the team, defining the function they will take in terms of management. You may want to present a complete organigram (fancy word for organizational structure). You will need to show what your overall team will look like, even if all these people have not yet been hired! Be sure to show other types of stakeholders include your board of directors and advisors, shareholders, heads of department and any other team members. When creating the visual layout of your organization (organigram), describe the roles and responsibilities if the key players in your illustration.

Step 7 for a Successful Business Plan: Financial Projections

Money talks! The purpose of a business is to return value to its shareholders – to make money for them. And as the saying goes, it takes money to make money. Therefore, it is a basic requirement that you know how you will sustain the business financially. In the Financial Projections section, you can address and answer questions such as:

How much will you need to invest at first and where will the money come from?
How much funding are you requesting from investors?
How long until you’ll start earning a profit?
How much profit do you expect to earn in the next year? Over 3 years? Over 5 years?

Projections are a way to predict future business success, or to visualize what you believe the growth path your business will take over a certain period of time. This is not a guessing game! You will need to think about your sales and profits, taking into consideration all other factors such as costs. This section shows how you plan to manage your finances through budgeting and keeping track of your income and expenses. This part can be a bit confusing, so it’s worth talking to a qualified accountant or consultant so that your projections are done right.

Step 8 for a Successful Business Plan: Appendices

In the eighth and final section of your business plan, you mention any additional information that will help your reader to understand the full picture of the company. If you referenced any visuals, research links and other resources in your business plan, you will want to include the supporting details here.

You may include any licenses, trademarks, patents, contracts, articles of incorporation, business insurance, appraisals and any other relevant documentation.

The process of writing a successful business plan requires time, patience and focus. You will need to be willing to carry out the proper research and think through all the aspects of the business you are starting. Essentially, the business must exist in your mind and on paper before it can be experienced in the real world! When you need help with writing your business, you can reach out to us at Kettle Consulting. Our consultants have the expertise and experience to help put together a success business plan that will serve you well into the future.

You may call us on 011 025 1446 or email us on [email protected]

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A business plan is a roadmap of your business. It details how your business wants to achieve its goals and should include its operational, financial and marketing strategies.

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A good business plan should answer the following questions

What type of business do I want to run - will I be selling products, services, or both?
What products or services will I be selling?
Will the business be manufacturing products or buying them from a manufacturer?
Will I be in business by myself or in a partnership?
How will the business be funded?
What market will the business be serving - in other words, who are my customers?
Who are my competitors and how will I overcome competition to succeed?

You can use a standard format to draft a business plan

Business details - include the name of the business and/or trading name as well as the physical address.
Business overview - describe what your business is all about.
Business operations - state what you sell as well as how and who you will sell to.
Business environment - describe factors that will impact your business, like; sales, customers and debtors.
Sales and customers - describe in detail your sales projections, the number of customers you want to attract and their locations.
Debtors - state how you will deal with customers when it comes to credit.
Creditors/Suppliers - describe how you will relate with suppliers when it comes to payment and deliveries.
Competitors - identify your key competitors and describe your competitive advantage over them.
Financial review - for a start-up this may not apply but for established businesses include your financial reports, your business’s current financial position and your financial plans going forward.

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We aim to provide you with the best possible business plan, which will give you confidence in raising capital from financiers. We will guide you through the entire process and ensure that you have everything in place for a successful finance application.

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Competitor Analysis

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5 years' Financials

Cash Flow (two years, monthly, then annual)

Income Statement (two years, monthly, then annual)

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Net Present Value

Net Payback Period

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How to Write a Butchery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

In South Africa just like in some countries in Africa, it can be truly challenging starting any business, but one business that you can start with little challenges and wide market coverage is a butchery business or better still slaughterhouse business.

If you are considering starting a butchery business in South Africa, the good news is that you can’t get it wrong because various types of animals are consumed by a large number of South Africans. Please note that starting a butchery business in South Africa requires that you secure the necessary permits from regulatory bodies, although some entrepreneurs run this type of business in SA without the required permits.

So, if you have decided to start your own butchery business, then you should ensure that you carry out thorough feasibility studies and market survey, and secure the needed public health and hygiene certificates and permits. This will enable you to properly locate the business in a good location and then hit the ground running.

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Business plan is yet another very important business document that you should not take for granted when launching your butchery business. Below is a sample butchery business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Butchery Business Plan Template

1. industry overview.

Butchery business falls under the Meat, Beef & Poultry Processing industry and businesses in this industry basically engage in the slaughtering of livestock to produce red meat. The butchery business also produces fresh or frozen meat as carcasses and cuts, in addition to by-products like rendered lard, tallow, pulled wool, bone, preserve and pack meat. It is important to state businesses that primarily cut and pack meats from purchased carcasses are also part of this industry.

In South Africa, to become a professional butcher, training is essential and short training courses for a minimum of two weeks are available in South Africa. The training of butchery staff is addressed in the R918 ‘Regulations Governing General Hygiene Requirements for Food Premises and the Transport of Food’ of the Health Act, 1977, as well as in the Occupational Health and Safety Act.

Even though meat consumption based on per capita income is expected to remain stagnant in the next half a decade, economic woes before this period aggravated consumption drops.

Because of recovering consumer sentiment, population growth and strong export demand, meat-processing revenue is projected to increase going forward. In spite of the stability of consumer demand for meat-based products, unpredictable weather conditions and disease outbreaks can cause instability in the revenue generated by industry players.

The butchery business in South Africa will continue to blossom because people will always want to purchase fresh meat. Despite the fact that the industry seems over – saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own butchery business in any part of South Africa.

In South Africa and of course, in all countries of the world, butchers are required to adhere to stringent hygiene regulations and to undertake general cleaning tasks in the meat preparation and serving areas. Professional butchers may require particular skills and knowledge.

If you are looking towards leveraging on the beef, meat and poultry processing industry to generate huge income, then one of your best bet is to start a butchery business. One thing is certain about starting your butchery business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your meat because there are loads of businesses (hotels, caterers and restaurants) and consumers out there who are ready to buy from you.

2. Executive Summary

Durban City® Butchery House, LLC is a registered butchery business that will be involved in the slaughtering and retailing of fresh meat. Our slaughterhouse will be located close to one of the largest residential communities in Durban – KwaZulu-Natal Province. We have been able to lease a warehouse cum storage facility that is big enough to fit into the kind of butchery business that we intend launching and the facility is centrally located in the heart of town with easy delivery network.

Durban City® Butchery House, LLC will be involved in butchering of animals, producing cuts of beef, lamb, pork, other red meats and selling by-products from the slaughtering process to a wide range of customers.

We are aware that there are several butchery businesses all around Durban that are also into meat and beef retailing, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have a robust distribution network, strong online presence and modern storage facilities and we are armed with the various payments options available in South Africa.

Much more than retailing meats, our customer care is going to be second to none in the whole of Durban – KwaZulu-Natal Province and our deliveries will be timely and highly reliable. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize us.

Durban City® Butchery House, LLC will ensure that all our customers are given first class treatment whenever they visit our butchery facility. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to. We will ensure that we get our customers involved in the selection of the types of animal to be butchered and also when making some business decisions that will directly affect them.

Durban City® Butchery House, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Durban City® Butchery House, LLC is a family business that is owned by Eric Zulu and his immediate family members. Eric Zulu is a professional butcher with over 10 years’ experience.

3. Our Products and Services

Durban City® Butchery House, LLC is in the butchery line of business to retail fresh meats and we will ensure that we are involved in butchering a wide range of animals that are consumed in South Africa. Our products and services offerings are listed below;

Butchering animals
Producing cuts of beef
Producing cuts of lamb
Producing cuts of pork
Producing cuts of other red meats
Selling by-products from the slaughtering process.

4. Our Mission and Vision Statement

Our vision is to become one of the leading brands in the butchery line of business in the whole of Durban – KwaZulu-Natal.
Our mission is to establish a butchery business that will slaughter and sell a wide range of animals at affordable prices to wholesalers and retailers in and around Durban.

Our Business Structure

Durban City® Butchery House, LLC has no plans to start an unregistered butchery business; our intention of starting a butchery business is to build a standard butchery in Durban – KwaZulu-Natal. We will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will make sure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our old staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire competent hands to occupy the following positions that will be made available at Durban City® Butchery House, LLC;

Manager (Owner)
Warehouse/Storage Facility Manager

Merchandize Manager

Sales and Marketing Manager

Drivers/Distributors

5. Job Roles and Responsibilities

Manager/Owner

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions
Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Accountable for fixing prices and signing business deals
Responsible for providing direction for the business
Accountable for signing checks and documents on behalf of the company
Evaluates the success of the organization

Warehouse cum Storage Facility Manager

Responsible for organizing the safe and efficient receipt, storage and dispatch of slaughtered animals and byproducts
In charge of planning, coordinating and monitoring the receipt, order assembly and dispatch of slaughtered animals and byproducts
Responsible for using space and mechanical handling equipment efficiently and making sure quality, budgetary targets and environmental objectives are met
Responsible for keeping stock control systems up to date and making sure inventories are accurate;
Ensures that proper records of goods are kept and warehouse does not run out of products
Ensures that the slaughterhouse facility is in tip top shape and meets the health and safety requirements
Controls meat, beef and poultry meat distribution and supply inventory
Supervises the workforce in the butchery floor.
Manages vendor relations, farm cum market visits, and the ongoing education and development of the organizations’ buying teams
Responsible for the purchase of cows, goats, pigs, turkeys and chickens et al directly from farmers for the organization
Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing orders for vendors
Ensures that the organization operates within stipulated budget.
Responsible for butchering animals
Responsible for cleaning the slaughterhouse before and after butchering of animals
Handle any other duty as assigned by the manager (owner)
Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional data generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps increase sales and growth for the company

Accountant/Cashier

Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensuring compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization

Distribution Truck Drivers

Assists in loading and unloading live cows, goats, pigs and birds et al and also slaughtered animals
Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
Assists the transport and logistics manager in planning their route according to a distribution schedule.
Local-delivery drivers may be required to sell meat, beef and poultry et al or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
Collects and verifies delivery instructions
Report defects, accidents or violations

6. SWOT Analysis

Our plan of starting our butchery business in Durban – KwaZulu-Natal is to test run the business for a period of 6 years to know if we will invest more money, expand the business and then open our slaughterhouse in major cities in South Africa.

We are quite aware that there are several butchery businesses all over Durban and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Durban City® Butchery House, LLC employed the services of an expert HR and Business Analyst with bias in the meat, beef, and poultry processing industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Durban City® Butchery House, LLC;

Our location, the business model we will be operating on, varieties of payment options, healthy environment, latest butchery equipment and our excellent customer service culture will definitely count as a strong strength for Durban City® Butchery House, LLC. So, also our management team are people who have what it takes to grow a business from startup to profitability with a record time.

One major weakness that may count against us is the fact that we don’t have our cattle ranch and we don’t have the financial capacity to compete with leaders in the industry for now.

Opportunities:

The fact that we are going to be operating our butchery business in Durban – KwaZulu-Natal which happens to be one of the provinces with high purchasing power provides us with unlimited opportunities to sell our fresh meats to a large number of wholesale distributors and retailers.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our butchery house; we are well positioned to take on the opportunities that will come our way.

Some of the threats and challenges that we are likely going to face when we start our own butchery business are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters, unfavorable government policies and the arrival of a competitor within the same location where we have our butchery house.

7. MARKET ANALYSIS

Market Trends

In recent time, consumers are become conscious or what they eat especially as it relates to meat. Those advocating for healthy eating are against the consumption of meat especially red meat. With that, it takes extra effort for those in the butchery business to canvass such people to patronize them especially those who are under a nutritionist.

The truth is that slaughtering of animals for food has been in existence for as long as humans started trading goods, but one thing is certain, the meat, beef and poultry processing industry is still evolving. The introduction of technology has indeed helped in reshaping the industry.

It is now a common phenomenon for butchery houses to leverage on technology to effectively predict consumer demand patterns and to strategically position their business to meet their needs; in essence, the use of technology helps businesses like slaughterhouses to maximize supply chain efficiencies.

8. Our Target Market

The meat, beef and poultry processing industry has a wide range of customers; a large chunk of people on planet earth consume different types of meat or poultry products and it is difficult to find people around who don’t.

In view of that, we have positioned our butchery business to serve consumers in and around Durban and every other location we will cover all over KwaZulu-Natal Province. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in the sale of freshly butchered meats to the following businesses;

Restaurants
Retailers of meat
Grocery Stores
Super Markets
Wholesale Distributors of meats

Our competitive advantage

Durban City® Butchery House, LLC is launching a standard butchery business that will indeed become the preferred choice of consumers, retailers, wholesale distributors, grocery stores and supermarkets et al in Durban – KwaZulu-Natal.

One thing is certain; we will ensure that we have a wide range of freshly butchered meat available in our warehouse facility at all times. One of our business goals is to make Durban City® Butchery House, LLC a one stop butchery. The fact that our output is sold to incorporate long-term sales contracts, and that we enjoy upstream vertical integration (ownership links) and economies of scale gives us an edge over our competitors.

So also, our excellent customer service culture, neat and healthy environment, timely and reliable delivery services, online presence, and various payment options will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

Sources of Income

Durban City® Butchery House, LLC is in business to engage in slaughtering animals and retailing fresh meats and byproducts. We are in the business to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives. In essence, our source of income will be;

Selling by-products from the slaughtering process

10. Sales Forecast

The truth is that when it comes to butchery business, if your business is centrally positioned coupled with a reliable supply of healthy animals and good distribution network, you will always attract customers cum sales and that will sure translate to increase in revenue for the business.

We are positioned to take on the available market in Durban – KwaZulu-Natal and we are quite optimistic that we will meet our set target of generating enough income from the first six months of operation and grow the business and our clientele base.

We have been able to critically examine the meat, beef and poultry processing industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Durban – KwaZulu-Natal.

First Fiscal Year : R300,000
Second Fiscal Yea r: R650,000
Third Fiscal Year : R900,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and home delivery services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Prior to settling for a location to launch Durban City® Butchery House, LLC, we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for households, wholesale distributors, retailers, grocery stores and supermarkets in and around Durban – KwaZulu-Natal.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in and around Durban – KwaZulu-Natal.

In summary, Durban City® Butchery House, LLC will adopt the following sales and marketing approach to win customers over;

Open our business in a grand style with a party for all
Introduce our business by sending introductory letters alongside our brochure to households, restaurants, hotels, caterers, BBQ joints, wholesale distributors, retailers, grocery stores, supermarkets and other key stake holders in and around Durban – KwaZulu-Natal
Ensure that we have a wide range of meat in our butchery business at all times
Make use of attractive hand bills to create awareness of our business
Position our signage / flexi banners at strategic places around Durban – KwaZulu-Natal
Create a loyalty plan that will enable us reward our regular customers

11. Publicity and Advertising Strategy

In spite of the fact that our butchery business is well structured and well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote the business.

Durban City® Butchery House, LLC has a long-term plan of opening distribution channels all around KwaZulu-Natal Province and key cities throughout South Africa which is why we will deliberately build our brand to be well accepted in Durban before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Durban City® Butchery House, LLC;

Place adverts on community based newspapers, radio and TV stations
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms to promote our business.
Ensure that our we position our banners and billboards in strategic positions all around Durban
Distribute our fliers and handbills in target areas in and around our neighborhood
Advertise our butchery business in our official website and employ strategies that will help us pull traffic to the site
Brand all our distribution vans/trucks and ensure that all our staff members wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Meats are sold in Kilograms in South Africa. Our pricing system is going to be based on what is obtainable in the butchery line of business, we don’t intend to charge more and we don’t intend to charge less than our competitors are charging in South Africa.

Be that as it may, we have put plans in place to offer discounts once in a while and also to reward our loyal customers especially when they refer clients to us or when they purchase over R5000 worth of meat per time. The prices of our meat will be same as what is obtainable in the open market and it will be based on miles covered and time.

Payment Options

The payment policy adopted by Durban City® Butchery House, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the government of South Africa

Here are the payment options that Durban City® Butchery House, LLC will make available to her clients;

Payment with cash
Payment via credit cards / Point of Sale Machines (POS Machines)
Payment via POS machines
Payment via online bank transfer
Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for meat, beef and poultry purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of how to achieve our aim of establishing a standard butchery business in Durban – KwaZulu-Natal. We know that no matter where we intend starting our butchery business, we would be required to fulfill most of the items listed below;

The total fee for incorporating the business in South Africa – Name reservation application costs R50 and company registration R125
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – R3,300.
Marketing promotion expenses for the grand opening of Durban City® Butchery House, LLC the amount of R3,000 and as well as flyer printing (2,000 flyers at R0.04 per copy) for the total amount of R3,580.
The cost for hiring business consultant – R2,500.
The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – R2,400.
The cost for payment of rent for 12 months at R1.76 per square feet warehouse facility in the total amount of R120,000
The total cost for facility remodeling (construction of drainages et al) – R20,000.
Other start-up expenses including stationery ( R500 ) and phone and utility deposits ( R2,500 ).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – R60,000
The cost for Start-up inventory – R100,000
Storage hardware (bins, rack, shelves, food case) – R3,720
The cost for store equipment (cash register, security, ventilation, signage) – R13,750
The cost of purchase and installation of CCTVs – R5,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – R4,000.
The cost for the purchase of distribution vans / trucks – R25,000
The cost of launching a website – R600
Miscellaneous – R10,000

We would need an estimate of Three hundred and fifty thousand Rand ( R350,000 ) to successfully set up our butchery business in Durban – KwaZulu-Natal.

Generating Startup Capital for Durban City® Butchery House, LLC

Durban City® Butchery House, LLC is a family business that is owned and financed by Eric Zulu and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

Generate part of the startup capital from personal savings
Source for soft loans from family members and friends
Apply for loan from my bank

N.B : We have been able to generate about R100,000 ( Personal savings R80,000 and soft loan from family members R20,000 ) and we are at the final stages of obtaining a loan facility of R150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Durban City® Butchery House, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail/distribute our meat, beef and poultry a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Durban City® Butchery House, LLC will make sure that the right foundations, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit : Completed
Purchase of Insurance for the Business: Completed
Leasing of butchery facility and remodeling the facility: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Printing of Packaging Marketing/Promotional Materials: In Progress
Recruitment of employees: In Progress

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Aramco and ADNOC among suitors for Shell’s downstream business in South Africa

The sale, which could fetch close to $1bn (£75.9bn), includes a network of 600 service stations and is part of Shell's downstream unit in the country.

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Saudi Aramco, Abu Dhabi National Oil Company (ADNOC) and commodities trader Trafigura are among the entities vying to acquire Shell’s service stations in South Africa, reported Bloomberg , citing sources.

The sale, which could fetch close to $1bn, includes a network of 600 service stations and is part of Shell’s downstream unit in the country.

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Abu dhabi national oil co, adnoc distribution, trafigura group pte ltd, bloomberg lp.

The assets have also garnered interest from South Africa’s Central Energy Fund, which owns PetroSA, as well as Sasol and Oman’s OQ Trading, the sources said.

A decision on the winning bid is expected by the end of the year, although it may extend into 2025.

Shell, which is working with Rothschild & Co. on the sale, said it does not comment on the divestment process.

Rothschild refused to comment on the news, reported the media outlet.

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Sources said the list of potential buyers is set to be narrowed in the coming weeks, with binding offers anticipated by December this year.

While some bidders may collaborate on their offers, others could withdraw from the competition, they added.

Aramco, ADNOC, Central Energy Fund, OQ Trading, Sasol and Trafigura all declined to comment, while PetroSA’s representative did not respond to inquiries right away.

The interest in Shell’s assets is indicative of a broader trend of trading companies investing in downstream oil businesses as trading margins narrow.

Trafigura’s Puma Energy division is already one of the largest retail fuel suppliers in Africa.

Trafigura and Sasol previously competed for a controlling stake in Engen, which operates a gas station chain in South Africa.

For oil producers and traders, owning retail outlets ensures stable demand for their fuels.

Both ADNOC and Aramco are expanding their trading operations and seeking new market opportunities.

They have been active in international deal-making including liquified natural gas supply contracts and stakes in export terminals.

ADNOC Distribution is looking to appoint a chief investment officer to spearhead its acquisition strategy, with ambitions to grow in the Middle East and Africa.

Aramco is also expanding its refining and petrochemicals business, with recent acquisitions in Chile and a petroleum business in 2022.

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Saudi Aramco, Abu Dhabi National Oil Company (ADNOC) and commodities trader Trafigura are among the entities vying to acquire Shell's service stations in South Africa, reported Bloomberg, citing sources. The sale, which could fetch close to $1bn, includes a network of 600 service stations and is part of Shell's downstream unit in the country.
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