cover letter examples for telemarketing

Professional Telemarketing Cover Letter Examples for 2024

Your telemarketing cover letter must immediately highlight your communication skills. Show how effectively you can engage with potential clients. Demonstrate your proven track record in sales or customer service. Provide specific examples that showcase your persistence and ability to close deals.

Cover Letter Guide

Telemarketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Telemarketing Cover Letter

Key Takeaways

Embarking on your telemarketing job hunt, you've diligently updated your resume and started applying, only to hit a common snag—the cover letter. Unlike your resume, your cover letter is your chance to share a personal success story that you're incredibly proud of, without falling into the trap of clichés or overused phrases. Remember, while maintaining a formal tone, your cover letter should captivate in just one page, standing out as a testament to your unique professional journey.

• Write a telemarketing cover letter that helps you stand out (and get the job);
• Understand how to start and end your telemarketing cover letter with the appropriate greeting;
• What to include in the body of your telemarketing cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your telemarketing cover letter.

And if you want to make your life even easier, simply drag and drop your telemarketing resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the telemarketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Telemarketing resume guide and example
• Experiential Marketing cover letter example
• Digital Marketing Consultant cover letter example
• Branding Manager cover letter example
• Channel Marketing Manager cover letter example
• PPC Manager cover letter example
• Digital Marketing Intern cover letter example
• Email Marketing cover letter example
• Digital Advertising cover letter example
• Entry Level Digital Marketing cover letter example
• Content Editor cover letter example

Telemarketing cover letter example

Carter Rodriguez

San Antonio, Texas

+1-(234)-555-1234

[email protected]

• Highlighting quantifiable achievements: The cover letter mentions specific metrics like a "20% increase in market share" and "highest quarterly sales figures in the region at $1.2M," which helps the hiring manager gauge the candidate's past success and potential for impact.
• Demonstrating expertise in strategic planning: The candidate shows experience in "spearheading the development and execution of a strategic sales plan," which is essential in a sales leadership role to drive business growth and market penetration.
• Emphasizing customer retention: By improving CRM and increasing retention rates by "15% annually," the cover letter showcases the candidate's commitment to maintaining and enhancing customer relationships, a vital aspect of sales success.
• Aligning personal ethos with company mission: The opening lines draw a parallel between the candidate's professional values and the company's mission, suggesting a good cultural fit and a shared drive for providing innovative solutions.

The must-have sections and format of your telemarketing cover letter

When writing your telemarketing cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

• Header (apart from your contact information, include your name, the role you're applying for, and the date);
• Personalized salutation;
• Opening paragraph to win the recruiters over;
• Middle paragraph with key details;
• Closing that starts from clichés;
• Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your telemarketing cover letter, refer to one of our templates , which automatically takes care of the spacing and margins.

Choose the same font for your telemarketing cover letter as you did for your resume : the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole telemarketing cover letter from our builder in PDF to keep the same formatting and image quality.

The top sections on a telemarketing cover letter

Header: Include your contact information, as it provides the recruiter with your details upfront for quick reference and showcases your professionalism.

Greeting: Address the hiring manager by name to personalize your cover letter, showing that you have done your research and are genuinely interested in the position.

Opening Paragraph: Clearly state your interest in the telemarketing role and articulate your understanding of the company's products or services, demonstrating your passion for the sales field.

Body of the Cover Letter: Highlight your relevant experience, including successful sales campaigns or targets met, to showcase your capability to perform telemarketing duties effectively and contribute to the company's objectives.

Closing Paragraph: Assert your enthusiasm for the opportunity to discuss your qualifications further, while including a call to action, mirroring the telemarketing role’s requirement for a proactive approach in engaging potential customers.

Key qualities recruiters search for in a candidate’s cover letter

• Strong communication skills: Telemarketers need to convey information clearly and effectively to engage potential customers and promote products or services convincingly.
• Persuasive selling abilities: A knack for persuasion is critical for telemarketers to successfully convince customers to make a purchase or take a desired action.
• Patience and resilience: Dealing with rejections and objections is a common part of telemarketing, requiring individuals to remain patient and resilient to maintain performance.
• Active listening skills: The ability to listen and understand customer needs is essential for offering tailored solutions and building rapport.
• Sales-driven mindset: A focus on meeting or exceeding sales targets shows a commitment to the commercial goals of the organization.
• Technical proficiency: Familiarity with calling systems, customer relationship management (CRM) software, and data entry is important for efficiency and accuracy in telemarketing roles.

What greeting should you use in your telemarketing cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your telemarketing cover letter salutation , you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Manager,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [Job Title] Hiring Committee,
• Dear [Job Title] Search Coordinator,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your telemarketing cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your telemarketing cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your telemarketing cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your telemarketing cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

What to write in the body of your telemarketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your telemarketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your telemarketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Final words: writing your telemarketing cover letter closing paragraph

The final paragraph of your telemarketing cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your telemarketing cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Keep this in mind when writing your zero experience telemarketing cover letter

Even though you may not have any professional experience , your telemarketing cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Writing your telemarketing cover letter has never been easier, so remember to:

• Select a telemarketing cover letter template that automatically meets industry formatting (e.g. has one-inch margins, is single-spaced, is in PDF, etc.);
• Make your telemarketing cover letter personal by mentioning the recruiters' first or last name;
• Within the introduction, describe what you like best about the company in no more than two sentences;
• Use your telemarketing cover letter body to tell a story of your greatest achievement, backed up by job-relevant skills and technologies;
• If you have no professional experience, be honest about it in your telemarketing cover letter, but also write about your unique talents.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Follow-up emails that will get you hired

How to accept a job offer professionally, how to add self taught programmer on your resume, 5 tips to create a master resume and speed up tailored resume creation, megan's project manager resume got her 2 job offers in 3 months, how to write a resume for germany.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Telemarketer Cover Letter Example

Telemarketers make use of the telephone to sell products and ideas to customers. They are provided with a list of people call and a target that they have to meet in a defined period. The need for excellent communication and self-motivation is the key to success in this job.

Here is a cover letter example for an individual looking for a job in the telemarketing profession. Get an idea from this example to write your cover letter for your Telemarketer Resume .

Telemarketer Cover Letter Sample

918 Saint Johns Road Waianae, HI 77635

February 20, 2021

Mr. Gary Clover Manager HR Core Tech 88 Catalina Lane Waianae, HI 82920

Dear Mr. Clover:

I saw your advertisement for the position of Telemarketer at Core Tech. As your job description matches well with my qualifications and experience, I would like to offer my services for the same.

As an energetic and positive individual, I have always let my targets lead me to success. Since I am a self-starter, I require a minimum of training when it comes to telemarketing work. I possess the ability to impart both products and service knowledge in a customer-friendly way which signifies my ability to communicate effectively over the phone. My knowledge of DND lists is profound and I respect customers’ decision of discretion. Since my educational background boasts of a major in marketing, I possess the know-how of selling techniques that are unique and effective and I take pride in my ability to meet set goals quite effectively.

I believe that this is a great opportunity for me and I would like to meet with you to discuss how I may be an asset to your organization. I will call you for an interview soon and will be available at (000) 111-1111 if you need to reach me for any additional information.

Thank you for your time and consideration.

Clara Dodders

Enc. Resume

Related: Telemarketer Job Description

• Telemarketer Resume Sample (Less or No Experience)
• Telemarketer Resume Example
• Telemarketer Job Description Sample
• Top 6 Telemarketing Resume Objective Examples

Telemarketer Cover Letter Example

A Telemarketer is a person who solicits potential customers to buy products or services by means of an outbound telephone call. Telemarketers are often employed by companies whose business model depends on the generation of sales leads and appointments through telemarketing.

They are responsible for generating new leads and sales opportunities through cold calls to potential customers. They must be able to build relationships with prospects in order to close sales. Telemarketers must be comfortable speaking on the phone and often have to overcome objections from potential customers. Telemarketers typically work full-time hours, although some may work evening or weekend shifts. They may be required to travel to meet with clients or attend trade shows.

Write an amazing cover letter using our Telemarketer Cover Letter Example and Cover Letter Writing tips.

• Cover Letters
• Marketing & Sales

Telemarketers are employed by telemarketing companies to cold-call potential customers and sell them products or services over the telephone. They work in industries like telecommunications, information technology, business services, and consumer goods.

The job outlook for telemarketers is mixed. While the number of telemarketing jobs is expected to decline in the next decade, those with strong sales skills will still have opportunities.

The median annual salary for telemarketers is $25,000.

What to Include in a Telemarketer Cover Letter?

Roles and responsibilities.

• Contacting potential or existing customers to inform them about a product or service using scripts.
• Answering questions about products or the company.
• Asking questions to understand customer requirements and close sales.
• Direct prospects to the field sales team when needed.
• Enter and update customer information in the database.
• Take and process orders in an accurate manner.
• Handle grievances to preserve the company’s reputation.
• Go the extra mile to meet sales quota and facilitate future sales.
• Keep records of calls and sales and note useful information.

Education & Skills

Telemarketer skills:.

• Ability to cold call and identify potential leads.
• Strong telephone and communication skills.
• Familiarity with various CRMs and lead databases.
• Ability to build rapport with potential customers.
• Enthusiasm and motivation to sell.
• Closing skills.

Telemarketer Education Requirements:

• Telemarketers typically do not need a college degree to get a job in this field. However, some employers may prefer candidates who have a high school diploma or GED equivalent. Some employers may require telemarketers to have at least one year of sales experience prior to employment.

Telemarketer Cover Letter Example (Text Version)

Dear [Name],

I am writing to apply for the Telemarketer position with [name of company]. I have excellent communication skills and I am comfortable cold calling customers and promoting services. In my current role as a Call Center Representative at [name of company], I make over 100 outgoing calls per day, so I am familiar with the ins and outs of a telemarketing position.

I feel that my experience in the sales industry has prepared me well to take on this role. As a sales representative at [name of company] I was responsible for handling customer phone calls, processing orders and scheduling shipments. I also had to make sure that customer complaints were handled in accordance with company policy.

Achievements:

• Maintained high sales performance (Top 5%).
• Exceeded sales goals by 10-15% per quarter.
• Received two Certificates of Excellence.
• Earned Top Salesperson award twice.

I have five years’ experience working in an office environment, and I am comfortable using all major office equipment. I have also been trained in Microsoft Office Suite, including Word, Excel and PowerPoint. My resume is attached for your review, along with three professional references from my previous employers.

Thank you for your time and consideration; please contact me at [phone number] or via email at [email address] if you have any questions about my application.

Sincerely, [Your Name]

There are a few key things to keep in mind when writing your telemarketer cover letter:

• Make sure to highlight your sales experience and success.
• Make sure to clearly state your interest in and qualifications for the telemarketing position.
• Make sure to emphasize your strong communication and customer service skills.
• Make sure to keep your letter concise and to the point.
• Make sure to proofread your letter for errors.

Refer to our Telemarketer Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.

Customize Telemarketer Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Marketing & Sales Cover Letters

Telesales Representative Cover Letter Example (Free Guide)

Create an telesales representative cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you looking for a job as a telesales representative? Writing the perfect cover letter can be a challenge, but this guide will help you create one that stands out. Here you'll find tips for writing an effective and professional cover letter that will make you stand out from the competition.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

Related Cover Letter Examples

• Supervisor Cover Letter Sample
• VP Of Finance Cover Letter Sample
• Business Development Director Cover Letter Sample
• Business Development Representative Cover Letter Sample
• Counter Clerk Cover Letter Sample
• Customer Account Representative Cover Letter Sample
• Customer Sales Representative Cover Letter Sample
• Pharmaceutical Sales Representative Cover Letter Sample
• Real Estate Sales Agent Cover Letter Sample
• Sales Account Executive Cover Letter Sample
• Sales Account Manager Cover Letter Sample
• Sales Agent Cover Letter Sample
• Sales Clerk Cover Letter Sample
• Sales Person Cover Letter Sample
• Sales Rep Cover Letter Sample
• Sales Team Leader Cover Letter Sample
• Technical Account Manager Cover Letter Sample

Telesales Representative Cover Letter Sample

• Ticket Seller Cover Letter Sample
• VP Sales Cover Letter Sample

Dear Hiring Manager,

I am interested in the position of Telesales Representative with your organization. After reading the job description, I am confident that my skills and experience are a great match for the position.

I have over five years of experience in telesales, with a vast knowledge of customer service and sales support. I have a track record of consistently meeting and exceeding sales targets, achieving a high level of customer satisfaction, and developing strong relationships with clients.

My experience includes:

• Answering customer inquiries in a timely and professional manner.
• Identifying customer needs and offering appropriate solutions.
• Utilizing a consultative approach to identify and secure new sales opportunities.
• Building and maintaining positive relationships with customers.
• Maximizing sales opportunities through upselling and cross-selling.
• Developing and implementing successful sales strategies.

I am highly organized and self-motivated and I have the ability to work independently as well as part of a team. I am also computer proficient with strong communication and interpersonal skills.

I am confident that I can make a valuable contribution to your organization and I look forward to discussing the position with you in greater detail.

Thank you for your time and consideration.

Why Do you Need a Telesales Representative Cover Letter?

• A Telesales Representative cover letter is a great way to introduce yourself to a potential employer.
• It is an important document that allows you to showcase your skills, experience, and qualifications in a professional manner.
• It also serves as an opportunity to highlight your enthusiasm for the position and demonstrate your interest in the company.
• A well-written cover letter can make the difference between getting an interview and getting overlooked.
• It can give you an edge over other applicants and help you stand out from the competition.
• By submitting a well-crafted cover letter, you will be able to show potential employers that you are a qualified and competent candidate.

A Few Important Rules To Keep In Mind

• Start with an introduction that briefly outlines your relevant experience and why you're a great fit for the role.
• In the body of the letter, provide concrete examples of how your skills and experience meet the requirements listed in the job description.
• Keep your writing clear and concise. Your goal is to communicate why you're the best candidate as quickly and efficiently as possible.
• Be sure to proofread your letter for any typos or grammatical errors.
• Close your letter with a call to action. Let the hiring manager know you'd be glad to discuss the position further.

What's The Best Structure For Telesales Representative Cover Letters?

After creating an impressive Telesales Representative resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Telesales Representative cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Telesales Representative Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As a talented and driven Telesales Representative, I am applying for the position with your company and I am confident that I am the best choice for the job. My experience in customer service, sales, and business development make me an ideal candidate.

I have extensive experience working in a fast-paced telesales environment. I have a proven track record of success in quickly establishing and maintaining relationships with new customers, as well as working with existing clients to increase sales. I am familiar with all the latest sales techniques and have a deep understanding of customer service principles. I am also highly organized and efficient, and I am an excellent communicator.

In my previous roles, I have consistently exceeded sales targets and achieved significant growth in customer satisfaction. I have a strong understanding of the products I am selling and have been successful in offering customers solutions that meet their needs. I am also adept at using CRM systems to track sales and customer data.

I am highly motivated and passionate about succeeding in a telesales role. I am confident that I have the skills and experience necessary to be a valuable asset to your team. I am eager to discuss my candidacy in more detail and look forward to hearing from you.

• Excellent customer service and communication skills
• Strong understanding of the sales process and customer needs
• Proficient in using CRM systems
• Ability to quickly build relationships with customers
• Highly organized and efficient
• Deep understanding of customer service principles
• Ability to exceed sales targets

I am confident that I have the experience and skills necessary to be a successful Telesales Representative and I am eager to discuss the position in further detail. Thank you for your time and consideration.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Telesales Representative Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not properly addressing the recipient
• Not providing a clear explanation of your qualifications and skills
• Using generic language and phrases
• Not mentioning your experience with customer service and sales
• Not discussing how your skills can help the company meet their goals
• Not proofreading and editing the letter for typos and grammatical errors
• Not including relevant contact information
• Being too long and verbose
• Not tailoring the letter to the specific job opening
• Using too much jargon and technical language
• Including irrelevant information

Key Takeaways For a Telesales Representative Cover Letter

• Highlight your ability to build relationships with customers/clients.
• Show that you are an excellent communicator with a professional telephone manner.
• Demonstrate your ability to think on your feet and handle objections.
• Express your experience in selling products/services over the phone.
• Highlight your knowledge of the company and its products/services.
• Provide examples of success you have achieved in sales.
• Showcase your ability to meet and exceed sales targets.
• Explain the strategies you use to ensure customer satisfaction.
• Mention any awards or certifications you have received in sales.

• Resume Builder
• Resume Templates
• Resume Formats
• Resume Examples
• Cover Letter Builder
• Cover Letter Templates
• Cover Letter Formats
• Cover Letter Examples
• Career Advice
• Interview Questions
• Resume Skills
• Resume Objectives
• Job Description
• Job Responsibilities
• FAQ’s

Telesales Representative Cover Letter Example

Writing a cover letter for a telesales representative role can be an exciting opportunity to showcase your professional experience and skills. A successful cover letter should demonstrate your enthusiasm and highlight your experience in the sales industry. It should also explain why you are the ideal candidate for the position. In this guide, we discuss what to include in a telesales representative cover letter and provide an example to help you get started.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

Download the Cover Letter Sample in Word Document – Click Below

https://maxresumes.com/wp-content/uploads/2023/04/Elementary-School-Counselor-Cover-Letter-Sample.zip

Start building your dream career today! 

Create your professional cover letter in just 5 minutes with our easy-to-use cover letter builder!

Telesales Representative Cover Letter Sample

Dear [Hiring Manager],

I am writing to apply for the position of Telesales Representative. With my warm demeanor, excellent sales acumen, and passion for helping people, I am confident that I could be a valuable addition to your team.

I bring seven years of experience in sales, including three years of telesales. I have a proven track record of meeting and exceeding sales targets and providing outstanding customer service. I’m also a highly motivated and self- driven individual with the ability to work independently.

In my current role, I am responsible for building relationships with customers over the phone and helping them find the best products or services to meet their needs. I have been praised for my engaging communication style and my ability to understand customer needs. I also have experience using multiple software platforms to track and manage sales, ensuring accurate records are kept.

I am confident I can make a positive contribution to your team and help increase sales. I am available for an interview at your convenience, and I would be pleased to provide additional information at that time. Thank you for your consideration.

[Your Name]

Create My Cover Letter

Build a profession cover letter in just minutes for free.

Looking to improve your resume? Our resume examples with writing guide and tips offers extensive assistance.

What should a Telesales Representative cover letter include?

A telesales representative cover letter should include a brief but powerful introduction that showcases the applicant’s enthusiasm and qualifications for the position. It should also include an overview of the applicant’s past experience in customer service and telemarketing, as well as any relevant sales and communication skills. In addition, the cover letter should include any awards or recognition the candidate has received in customer service or sales, and any other qualifications or skills that make the candidate stand out and make them an ideal fit for the role. Finally, the letter should end with a strong call to action, asking the employer to contact the applicant for an interview.

Telesales Representative Cover Letter Writing Tips

Writing a cover letter for a Telesales Representative role is an important step in your job search journey. The cover letter is a great opportunity to make a great first impression and demonstrate your enthusiasm for the position. Here are a few tips to help you write an effective telesales representative cover letter:

• Highlight your relevant qualifications and experience. You should focus on the most relevant qualifications and experience that is applicable to the role you are applying for. Make sure that you include the most important skills and qualifications that the employer is looking for.
• Show your enthusiasm. Your cover letter should show the employer that you are excited to apply for the role and enthusiastic to join their team. Make sure that you explain why you would be a great fit for the position and why you are so eager to join their team.
• Keep it brief and to the point. The employer does not have time to read a lengthy cover letter, so keep it brief, to the point and highlight the most important skills and qualifications that you can bring to the role.
• Proofread. Make sure to proofread your cover letter multiple times before you send it off. You should also have a friend or family member read it to make sure that everything is correct and that it is error- free.

Following these tips will help you write an effective telesales representative cover letter. Good luck with your job search!

Common mistakes to avoid when writing Telesales Representative Cover letter

Writing a cover letter for the position of a telesales representative requires careful consideration. These letters need to provide a strong and professional impression to convince potential employers that you are the right fit for their organization. As such, it’s important to avoid some common mistakes that can make your cover letter less effective.

Here are some common mistakes to avoid when writing a telesales representative cover letter:

• Not personalizing the cover letter: A cover letter should be tailored to each job application, and should highlight the specific requirements of the position and how your skills align with them. Avoid sending a generic cover letter that could apply to any role.
• Not including enough details: Make sure to include specific details about your experience in telesales, including the number of calls you’ve handled and the types of customers you’ve interacted with.
• Forgetting to include your contact information: Don’t forget to include your contact details such as email address and phone number.
• Leaving out key skills: Employers want to know what makes you a good fit for the role. Make sure to include any key skills or qualities that would make you an ideal telesales representative.
• Not proofreading: All cover letters should be proofread several times before sending to ensure there are no typos or grammar mistakes.

By taking the time to write a professional and targeted cover letter, you can stand out from other applicants and present yourself as the perfect fit for the role. Avoiding these common mistakes will help ensure your cover letter is effective and puts you in the best position to secure the job.

Key takeaways

Writing a cover letter for a telesales representative is an important step in the job search process. A cover letter is often the first impression an employer will have of you and can be a deciding factor in whether or not you get an interview. Here are some key takeaways for writing a winning telesales representative cover letter:

• Highlight your experience in customer service and telesales: Your cover letter should demonstrate your experience in telesales and customer service. Point out your successes in customer service and sales and the positive results that you achieved.
• Showcase your communication skills: As a telesales representative, you will be responsible for communicating effectively with customers, so make sure to highlight your communication and interpersonal skills in your cover letter.
• Describe your ability to work with a team: Being able to work as part of a team is essential for telesales representatives. Demonstrate your ability to work collaboratively with others and provide examples of how you have done this in past roles.
• Be honest and enthusiastic: In your cover letter, make sure to be honest and enthusiastic about the role and why you are the best person for the job. Show that you understand the responsibilities of the job and how you can contribute to the success of the team.
• Proofread and edit: Before sending your cover letter, make sure you take the time to proofread and edit it thoroughly. Don’t forget to check for spelling and grammar errors and ensure that your writing is clear and concise.

Following these key takeaways will help you to write an impressive and effective telesales representative cover letter that will get you one step closer to your dream job!

Frequently Asked Questions

1. how do i write a cover letter for an telesales representative job with no experience.

Writing a cover letter for a telesales representative job with no experience can seem daunting. However, you can highlight other experiences and skills that may be applicable to the position. Focus on demonstrating your excellent customer service skills, your communication abilities, and any other relevant abilities you possess. This is an opportunity to show the hiring manager that you have the potential to be successful in the role and to prove that you are the best candidate for the job. Additionally, be sure to research the company and tailor your letter to the specific role you are applying for.

2. How do I write a cover letter for an Telesales Representative job experience?

If you have experience as a telesales representative, you should use your cover letter to showcase your successes. Begin by addressing your relevant experience and describing specific ways in which your past experience has prepared you for this role. Be sure to include quantifiable information such as how much you increased sales or how you were able to increase customer satisfaction. Additionally, describe the specific skills you possess that make you an ideal candidate for the job. Finally, be sure to explain why you are passionate about the role and the company.

3. How can I highlight my accomplishments in Telesales Representative cover letter?

When writing a cover letter for a telesales representative job, it is important to highlight your accomplishments. Begin by listing any awards or recognitions you have received, such as awards for sales performance or customer satisfaction. Then, describe your experience and the successes you have achieved. Additionally, provide the hiring manager with details such as how much you increased sales or how you were able to decrease customer complaints. This will demonstrate to the hiring manager that you are a successful telesales representative and that you are the ideal candidate for the job.

4. What is a good cover letter for an Telesales Representative job?

A good cover letter for a telesales representative job should demonstrate your enthusiasm for the role and the company. Begin by addressing the qualifications that make you an ideal candidate for the job. Describe any relevant experience and successes you have had in the field. Be sure to include quantifiable information such as how much you increased sales or how you decreased customer complaints. Additionally, highlight your excellent customer service and communication abilities, as well as any other skills you possess that make you the perfect candidate for the role. Finally, explain why you are passionate about the job and the company.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

Let us help you build your Cover Letter!

Make your cover letter more organized and attractive with our Cover Letter Builder

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

Related articles.

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

How to Become a Consultant: 11 Steps to Doing it Right

Types of Sales Jobs: Which Is Right for You?

33 Stats to Know if You’re Considering or Planning a Sales Career in 2024

The Guide to Becoming a Sales Director

Career Ladders: The First Step to Stopping Sales Team Turnover

Why Sales Is the Best First Job, According to HubSpot Sales Reps

What Is a Sales Engineer & How Do You Become One?

How to Deal with Imposter Syndrome in Sales

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Telemarketing Manager Cover Letter Examples

A great telemarketing manager cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following telemarketing manager cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Andreah Spessard

(780) 234-2296

[email protected]

Dear Priscilla Howell,

I am writing to express my strong interest in the Telemarketing Manager position at Teleperformance, as advertised. With a proven track record of driving sales and leading successful teams at Convergys for over five years, I am confident in my ability to contribute effectively to your company and help enhance your telemarketing operations.

Throughout my tenure at Convergys, I honed my skills in strategic planning, team leadership, and performance optimization, consistently meeting and surpassing sales targets. I have been instrumental in developing innovative telemarketing strategies that increased customer engagement and conversion rates, demonstrating my commitment to achieving and exceeding business objectives.

My hands-on experience in managing and training telemarketing teams has equipped me with a deep understanding of the dynamics of high-volume call center environments. I am adept at motivating staff, designing effective sales scripts, and implementing best practices for quality assurance. My leadership style is collaborative yet results-oriented, fostering a culture of continuous improvement and excellence.

I am particularly impressed with Teleperformance's commitment to leveraging cutting-edge technology and providing exceptional customer service, values that resonate with my professional philosophy. I am eager to bring my expertise to your esteemed company and am excited about the opportunity to contribute to your continued success.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my experience and skills align with the needs of Teleperformance. I am confident that my background provides the foundation necessary to make a significant impact on your sales goals and customer satisfaction metrics.

Warm regards,

Related Cover Letter Examples

• Manager Trainee
• Project Manager Consultant
• Airport Manager
• Dispatch Manager
• Fleet Manager
• Terminal Manager

Sales Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

• Entry-Level
• Senior-level

Sales Text-Only Cover Letter Templates and Examples

• Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

• Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
• Generating more than 110% of my quota for five consecutive quarters
• Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

• Launching a social media strategy that increased our online presence and grew sales by 15%
• Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

• Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
• Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

Check Out Related Examples

Retail Sales Associate Cover Letter Examples and Templates

Sales Manager Cover Letter Examples and Templates

Sales Resume Examples and Templates

Build a resume to enhance your career.

• How To Follow Up After an Interview Learn More
• How To Show Your Problem-Solving Skills on Your Resume and Cover Letter Learn More
• The Pharmaceutical Sales Career Path Learn More

Essential Guides for Your Job Search

• How to Write a Resume Learn More
• How to Write a Cover Letter Learn More
• Thank You Note Examples Learn More
• Resignation Letter Examples Learn More

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

More articles from The Close Blog

Discover our latest free sales tools powered by AI

Learn from the sales pros with our free sales guides.

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Sales Cover Letter Samples & Examples That Worked in 2024

Selling your skills in a sales cover letter is an art. In this hustle-bustle of the sales world, we've got handy tips, success-proven examples, and ready-to-use templates just for you. It's time to skillfully display your accomplishments, showcase your expertise, and strategically position your skills.

In this comprehensive guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:

• Navigating real-world sales cover letter examples
• Formatting your sales cover letter the right way
• Creating your sales cover letter header and headline
• Including personalized information in your sales cover letter
• Writing a strong sales cover letter introduction to impress employers
• Showcasing your top skills and accomplishments as a sales professional
• Using powerful action words in your sales cover letter
• Encouraging employers to contact you in your cover letter conclusion
• Avoding common pitfalls in a sales cover letter
• Pairing your sales cover letter with a resume
• Understanding the average salary and job outlook for sales professionals
• Finding the best job search resources for sales professionals

Sales intern cover letter example

Why does this intern cover letter sample work?

• Strong academic record:  The candidate impressively highlights their strong academic record and active participation in extracurricular activities related to the field. This paints a picture of a dedicated, active learner.
• Detailed work experience:  There's a well-detailed section on the candidate's previous sales internship experience, explained with activities and achievements that is relevant to the position they're applying for.

What could be done better in this cover letter example?

• Length and clarity:  The cover letter's length is overwhelming and some sentences are over-complicated. Breaking down the long paragraphs into bite-size sections with clear, concise sentences would improve readability.
• Personalization:  The opening addresses "Recruiters" and could seem impersonal. If possible, finding the name of the hiring manager or specific department to address would be more engaging.
• Active language:  Although the applicant's achievements are impressive, they could be presented more energetically with active, compelling verbs. Rather than stating tasks completed during the internship, focusing on the impact of those tasks would be more powerful.

Sales coordinator cover letter example

What are the strengths of this cover letter example?

• Relevant experience:  The candidate effectively presents a strong background in Sales Coordination. Their reference to specific responsibilities paints a picture of a seasoned sales professional.
• Academics and language skills:  Including academic qualifications and language proficiency is a plus point, it provides essential information about their ability to handle the demands of a sales role.

What aspects could we improve?

• Responsibilities over achievements:  The candidate describes job responsibilities instead of highlighting achievements or contributions that affected the business positively. It would be better to use bullet points to spotlight impactful accomplishments, rather than responsibilities. 
• Lack of quantification:  The candidate doesn't specify any numbers in terms of sales growth or the successful outcomes of their strategies. This missed opportunity leaves the employer guessing their actual impact.
• Active language:  The cover letter could use more active language and power words to bring their sales initiatives to life. For instance, instead of 'prepared contracts', using 'spearheaded contract preparation' would sound more dynamic.

Sales lead cover letter example

What makes this cover letter sample effective?

• Bulleted achievements:  The applicant includes bullet points to detail their achievements rather than responsibilities. Highlighting achievements gives an empirical snapshot of their competence.
• Quantification of success:  The applicant provides concrete numbers and figures about the results they've achieved, providing a tangible sense of their contribution and success.
• Awards and recognition:  Mentions of awards and accolades, such as "Sales Lead of the Year," successfully showcase the candidate's recognized performance in previous roles.

Points to work on

• Generic salutation:  The opening "Dear Hiring Manager" could be more personalized. Addressing a specific contact would create a warmer, more personal opening.
• Long paragraphs: Although the letter includes great examples and achievements, the long paragraphs make it slightly more difficult to read. Breaking these down further would improve readability.
• Specific skill application:  While the letter mentions skills such as tenacity and negotiation, grounding these traits in specific examples within their sales experience could have made the assertions more compelling.

1. Properly format your sales cover letter

Formatting is for a cover letter what presentation is for a product — it sets the first impression and makes it shine amidst the competition. Below are some basic guidelines on how to make your sales cover letter smooth to read and easy to navigate:

• Choosing a professional font: Stick to traditional fonts like Times New Roman or Arial and aim for a standard font size between 10 to 12.
• Use of white space:  Break down your cover letter into distinct sections with clear boundaries and use bullet points where necessary. It makes the letter easier on the eye.
• Alignment:  Maintain left alignment throughout the document. It gives the letter a professional and streamlined look.
• Length:  Aim for a one-page document. Your ability to convey important information concisely is a virtue in sales.
• Margins:  Stick to a 1-inch margin on all sides. Nobody wants text cramped to the edges.
• File format:  If emailing, save your cover letter as a PDF file to preserve the formatting across various devices.

Remember, a well-formatted cover letter isn't just about making it look nice — it's about making it easy for hiring managers to spot your key selling points.

Let your cover letter write itself — with AI!

2. create an effective sales cover letter header and headline.

Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .

As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.

This task is achieved through the use of a cover letter header and cover letter headline .

Your header comes first, placed at the top of the document, and lists the following:

• Your name, along with your contact information including your email, phone number, location, and LinkedIn profile link
• The recipient's name and title, as well as the company name and the company's address. 

Bad cover letter header example

  Mary Allen , Sales Pro [email protected]

Why is it ineffective? This header falls short of professionalism through the use of a too-casual email address and missing key contact information such as phone number, LinkedIn profile, and physical address.

Good example of a sales cover letter header

Mary Allen , Sales Professional (123) 456-7890 | [email protected] | Troy, MI 48098 | linkedin.com/in/mary-allen

To: Peter Sales, Hiring Manager Logans Window Manufacturing, Inc. 1234 Street Address Savannah, GA 31302

Why does this example work?  It demonstrates a well-rounded header, providing a professional email address, phone number, address, LinkedIn profile, and clear recipient details. It offers multiple routes of contact and demonstrates attention to detail and personalization.

After you have completed your header, you will then write your cover letter headline .

A headline can serve many purposes, including:

• Hooking the reader’s attention
• Highlighting the most important points of the letter
• Creating separation between the header and main body text

Bad cover letter headline example

Sales Professional Seeking Exciting New Opportunities

Why is it weak? This headline is not awful, but it's generic, self-focused, and doesn’t provide any specific value the candidate brings to the company.

Good cover letter headline example

Sales Professional with a Track Record of 120% Quarterly Target Achievement

Why does it work? This headline catches attention by presenting a concrete achievement that indicates the candidate's capability and dedication. "120% Quarterly Target Achievement" quantifies their performance, making their success tangible and believable.

Selling starts right from the headline. So, ensure it reflects your ability to deliver results, leading the reader down a paper trail of your professional prowess.

3. Include personalized information in your sales cover letter

Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.

The same should go for your professional cover letters . Writing cover letters that are generic and non-specific won't impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.

Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .

Here are 3 examples of personalized sales cover letter greetings

• Dear Ms. Jane Doe,
• Dear Head of Sales Jane Doe,
• Dear Ms. Jane Doe & the Sales Team,

Should your detective skills fall short and the hiring manager's name elude you on LinkedIn, the company website, or any other sources, fret not. You can resort to these general, yet professional, salutations:

General greetings for your sales cover letter

Dear Hiring Manager,  Dear [Company Name] Sales Team,

And one more piece of advice: Although "To Whom It May Concern" may seem like a safe fallback, it's often perceived as outdated and impersonal. It can indicate that you didn't make the effort to find the hiring manager's name and makes your cover letter less targeted.

4. Write a strong sales cover letter introduction to impress employers

Just as the opening pitch in a sales meeting can make or break a deal, the introduction of your sales cover letter can decide your career future. The opening lines must pique interest, enticing the reader to venture further.

To make a cover letter introduction strong and compelling, it is essential to include:

• A concise summary of your professional history (always include specializations when possible!)
• A clear statement on why you are applying for this position
• A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)

Bad example of a sales cover letter opening paragraph

I'm writing to apply for the sales position. I've spent many years in sales and I'm now looking for new opportunities. I feel confident that this job aligns with my skills.

Why is this example weak? This opening lacks specificity, fails to provide any measured performance, and seems more self-focused. It also doesn't leverage any connections to the company, making it a forgettable introduction.

Good cover letter introduction example from a sales cover letter

I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.

Why does this opening hit the mark?  It delivers a concise yet detailed professional summary, mentions a specific reference, and specifies why the candidate is applying for the role. It's personal, tangible, and sets the stage for demonstrating the candidate's suitability for the role. It certainly is a compelling way to start a sales cover letter. 

Find out your resume score!

5. Showcase your top skills and accomplishments as a sales professional

Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.

To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.

As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.

For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.

Here are 6 skills to describe in a sales cover letter

• Sales account management
• Sales tactics
• Product and inventory management
• Communication (describe your exact communication style)
• Customer service

Skillful highlighting of your sales accomplishments can make your cover letter a persuasive pitch rather than a run-of-the-mill job application. Sequencing your abilities and successes in a logical structure can lend your narrative credibility and appeal. 

Here's an example of how to describe an accomplishment in a sales cover letter

As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.

6. Include powerful action words in your sales cover letter

In the sales world, as in your cover letter, words carry a lot of weight. Action words , or verbs, are particularly potent: they paint a vivid picture of you 'in action', showcasing your abilities and achievements in a dynamic and compelling light.

Weaving action words throughout your cover letter can bring your experiences and skills to life , making your case more persuasive. By choosing words that convey energy and initiative, you can create a greater impact, just like a successful sales pitch.

Here's a shortlist of power-packed action verbs for your sales cover letter

• Outperformed

Remember, it's not j ust about the words you choose, but the compelling sales story they help you tell. Let these action words lend you the verbal strength to close the deal on your dream job.

7. Build a strong sales cover letter conclusion

Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.

Always include a formal sign-off in your conclusion to show respect and appreciation to the employer.

Bad cover letter conclusion example

Hope to get a response from you soon. Thanks for considering my application. Contact me anytime.

[Applicant Name]

Why does it fall flat? This conclusion lacks enthusiasm and doesn't provide specific contact availability. The tone comes off as indifferent, leaving the employer with a weak impression of the candidate's interest.

Here is an example of a good conclusion from a sales cover letter

It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.

Kind Regards,

Why is this conclusion effective?  It reinforces the applicant's eagerness for the role, sets expectations about a follow-up and also provides a window of convenient contact time. It maintains a professional yet enthusiastic tone, showing respect and interest by planning a follow-up. The formal sign-off adds a finishing touch to a well-composed sales cover letter.

8. Avoid common mistakes in your sales cover letter

The trick to perfecting your sales cover letter lies as much in avoiding some common pitfalls as in including all the right elements. Here are a few mistakes you should steer clear of:

1. Being too self-centered: Remember, your cover letter is also about the company and how you can contribute to it.

• Bad example: "I am excited to apply to this job as it will be great for my career."
• Good example: "I am excited to apply my sales expertise to improve the already stellar performance of your sales team."

2. Leaving a passive closing: A salesperson is proactive. Show them that drive in your closing too.

• Bad example: "I'm looking forward to hearing from you."
• Good example: "I'm eager to further discuss how I can bring value to your team. I'll follow up on the coming Tuesday."

3. Submitting without proofreading:  Typos or grammatical errors can quickly tarnish the impression you're trying to build. Double, or even triple, check before you submit .

4. Rehashing your resume:  Your cover letter should complement your resume, not copy it. Use it to tell a story and showcase your strengths.

• Bad example: "As stated in my resume, in my previous role, I generated a 50% increase in sales."
• Good example: "In my previous role, I pioneered a new sales technique, leading to a 50% uptick in sales."

5. Being too vague: Be specific about your skills and successes. Numbers often speak louder than words in the sales world.

• Bad example: "I have a good track record in sales."
• Good example: "Over the past two years, I've consistently exceeded my sales targets by at least 20%."

6. Failing to match the company tone: If the company presents itself informally, an overly formal cover letter might feel out of sync. Research the company and adjust your tone accordingly.

7. Not addressing the relevant person: Always try to find a specific contact person. "Dear Hiring Managers" is a last resort, not a first choice of greeting.

Accurate self-presentation is key. So sell yourself just as thoughtfully and passionately as you'd sell a product. With a well-crafted cover letter, you're one step closer to closing the deal on your dream job.

9. Pair your sales cover letter with a resume

Just like a perfectly matched shirt and tie, your sales cover letter and resume make a powerful combination. They have distinct purposes yet complement each other when crafted well.

Here's the difference in a nutshell:

A resume is a factual summary of your skills, experience, and education. It’s a snapshot of your career highlighting the who, what, and where of your professional journey.

A sales cover letter , on the other hand, adds personality to these facts. It’s your opportunity to explain the why and how of your career path. Here, you can tell your story, express motivations, and articulate fit with the company.

Creating a seamless visual experience by using the same design, fonts, and color scheme for both documents is vital. Not only does it provide a sense of cohesion and professionalism, but it also fortifies your personal brand.

Remember, consistency in presentation fosters trust and recognition, both of which are crucial in sales. So, think of your cover letter and resume as a power couple, best when together, yet each holding their own individually.

Use artificial intelligence to create your resume — FAST!

10. average salary and job outlook for sales occupations.

According to the most recent data from the Bureau of Labor Statistics (BLS), the average yearly salary for sales professionals was $35,290 in May 2022. This salary reflects a range of sales roles, from retail sales workers to real estate brokers.

While the overall employment in sales occupations is expected to decline from 2022 to 2032, do note that this doesn't close the door to opportunities. Quite the opposite, in fact. An average of about 1.8 million openings are projected to appear each year within the same period.

While market fluctuations can impact sales job availability, the turnover rate in the industry creates constant new opportunities. Regardless of the changing dynamics, sales professionals who can adapt, upskill, and deliver consistently can definitely find promising opportunities.

11. Top job search resources for sales professionals

The journey to landing or advancing in a sales career can be complex and competitive, but you don't have to navigate it alone. A wealth of resources are available to assist, educate, and inspire you. Here are a few suggestions:

• Networking:  Engage with sales professionals in your field and broader industry. Utilize platforms like LinkedIn to make connections. Sign up for industry conferences and seminars. You might learn about unadvertised opportunities or gain valuable insights.
• Professional organizations:  Join a professional body such as The National Association of Sales Professionals . Such organizations often provide training, certifications, and professional development opportunities.
• Job websites:  Leverage websites specifically designed for sales job seekers like SalesHeads.com  and   Rainmakers .
• Continued learning:  Keep expanding your knowledge. Online learning platforms like Coursera , Udacity , and LinkedIn Learning offer sales-specific courses. Remember, in a dynamic field like sales, continuous learning is key.
• Industry publications:  Subscribe to trade magazines and sales-focused publications like Selling Power and Sales and Marketing Management . These provide industry trends, tips, and success stories to learn from.

Remember, your career in sales is a journey of growth and adaptation. Keep exploring, stay curious, and continuously refine your hitting-the-target skills. Sales is about relationships — and that includes the one you have with the industry itself. Connect with it, learn from it, and let it guide you through your career progression.

Sales Cover Letter FAQ

Do i need to customize my sales cover letter for each job application.

Absolutely. Each job posting will have its own unique requirements and company culture. Customizing your cover letter to reflect those specifics shows the hiring manager that you've done your homework and genuinely care about this specific opportunity.

How can I strike the right balance between professionalism and personality in my sales cover letter?

Start by maintaining a professional tone and language throughout. Then, weave in your personality through real-life examples of your achievements, work ethic, and passion for sales. Remember, you want to come across as a real person, not a robot.

Can I use humor in my sales cover letter?

It depends on the company and role. If your research shows a company with a more informal, fun culture, a touch of tasteful, professional humor might work. However, don't force it. Your main objective should always be to present your skills and experiences effectively.

How should I handle a lack of sales experience in my cover letter?

Focus on transferable skills such as communication, negotiation, customer service, and leadership that are relevant to sales. Include examples of these from non-sales positions or situations. Show eagerness to learn and adapt.

What if I can't find the name of the hiring manager to address my cover letter?

If your research doesn't reveal a specific name, you can use a general but professional salutation. Aim for a title-specific greeting like "Dear Sales Team Hiring Manager" over a generic "To whom it may concern."

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

Subcategories

• Account Executive
• Real Estate
• Sales Director
• Salesforce Administrator
• Sales Manager
• Sales Representative

All sales cover letter examples

Related sales resume examples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

Top Personal Skills for CV Success (with Examples)

Personal skills are growing in importance across the job market. More than ever, employers are seeking candidates with excellent personal skills, rather than focusing on technical skills and previous experience. If you want to achieve success with your job applications, it’s a good idea to learn the top personal skills for CVs. In this article, we discuss what are the most effective personal skills for your resume, with examples on how to showcase them.

Understanding Personal Skills

Personal skills are soft skills that show how well you work with other people, and how likely you are to fit into a company’s workplace culture. They showcase aspects of your character and personality that you can put to use in almost any work environment. These skills can affect how you build relationships, how you interact with clients, how you respond to conflict or adversity, and how well you fit into a team. Well-developed personal skills can help you achieve success in your career through fostering positive work relationships and contributing to collective objectives.

Studies suggest personal skills are becoming more crucial than ever in the modern world of work. Forbes has reported that 78% of job postings globally mention foundational soft skills such as interpersonal skills (1) . According to a study by McKinsey, companies are increasingly focused on skill-building among employees, with soft, transferable skills being a key part of efforts to equip the workforce for new challenges (2).

Expert tip:

Use the job description to understand the key personal skills the employer is looking for, but remember to include a few unique personal skills in your CV. Think about the qualities only you can bring to the role, and add personal skills that reflect your personality and working style. This can help you stand out in a crowded field of applicants.

Highlighting Communication Skills on Your CV

Communication skills are one of the top personal skills to add to your CV . Almost every role requires communication skills, and your ability to show these on your CV is likely to be valued by employers. If you want to showcase your communication skills, use keywords like ‘communicate’, ‘present’, ‘liaise’, ‘collaborate’, ‘convey’, ‘network’ and ‘converse’ throughout your CV.

Communication skills can be written or verbal, and also include listening skills. Your CV itself is one of the best places to showcase your written communication skills. You can demonstrate verbal communication skills and networking skills on your resume by mentioning presentations, meetings you’ve chaired or networking conferences you’ve attended. Here are some resume examples of how to show verbal communication skills in your work experience section:

• ‘Presented to a group of 100 executives at a national sales networking conference.’
• ‘Liaised with account management team to ensure smooth customer relations with key clients.’

Showcasing Problem-Solving Abilities

The ability to think on your feet and address challenges head-on is always valuable. Showing employers that you have this skill will reassure them that you can take the ups and downs of work life in your stride. Think about how you’ve overcome challenges in your career to date, and particularly situations where you have figures and evidence to back up the impact you made. This could be recovering falling sales figures, increasing efficiencies or resolving customer complaints. Take a look at these examples of problem-solving abilities:

• ‘Responded to customer complaints in a polite and efficient manner, resulting in a 12% increase in customer satisfaction.’
• ‘Developed a new invoicing system to overcome issues with late payment, improving cash flow while maintaining customer relations.’
• ‘Responded to new environmental regulations by redesigning quality control systems, leading to a 26% reduction in waste.’

Demonstrating Teamwork and Collaboration

It’s rare to work completely on your own in any role, so teamwork is a key skill that most employers expect candidates to possess. Collaboration skills show that you can work in groups towards a common goal, whether internally or with external partners and clients. Teamwork skills incorporate communication, and the ability to deliver in a timely and efficient manner, understanding your role in the wider team.

Most resume formats provide plenty of opportunities for showcasing teamwork and collaboration. Your work experience section is the most obvious section to mention teamwork on CV templates , but you could also show it through hobbies or volunteer roles. Here are some sections from CV examples demonstrating teamwork and collaboration:

• ‘Collaborated with designers, web developers, research and marketing teams to deliver a new company website, increasing traffic by 56%.’
• ‘Volunteered at a food bank, working with 12 other volunteers to deliver 260 food packages per week to local families.’ 

Emphasising Adaptability and Flexibility

Nothing stands still for long in the world of work, so it’s crucial to show you’re adaptable and flexible to changing circumstances. Being adaptable means being open to new ideas and new ways of working, or adjusting to last-minute changes, expectations or demands.

Demonstrating adaptability and flexibility could include any examples where you’ve thrived despite being placed in challenging circumstances. Think of times when expectations have changed, such as shorter deadlines, increased pressure from management or unforeseen difficulties leading to changes in working patterns. Here are some examples that could feature in a resume or cover letter:

• ‘Adapted to rising interest rates by approaching top 10 lenders to offer bespoke mortgage solutions for high-net-worth clients.’
• ‘Adjusted key project deliverables in response to changing social media algorithms, delivering 22% higher engagement.’

Illustrating Leadership and Management Skills

The ability to demonstrate leadership skills for your CV can help your chances of success, even if you’re not applying for a management role. Leadership skills involve guiding a team towards specific goals and objectives, and empowering colleagues to achieve success. Management skills are slightly different from leadership, and reflect the specific ability to manage colleagues, dealing with the challenges that can occur in the workplace and fostering a positive team environment.

Here are some examples of leadership skills you could use for your resume:

• ‘Managed a team of six business development colleagues to exceed sales targets by £950,000, creating a sense of healthy competition while working towards collective goals.’
• ‘Supervised the transition of a team of 30 employees to a remote-first working environment, maintaining high staff retention rates and experiencing an increase in staff satisfaction (from 3.9 to 4.2 out of 5).’

Featuring Time Management and Organisational Skills

In the stressful and busy world of work, time management and organisation are essential skills to help you get through the workday. They not only ensure you can deliver your work on time and on budget, but they also mean you can be a more effective colleague and reduce your stress levels. Effective time managers track their tasks efficiently, organise their workload and understand how they contribute to wider team efficiency.

You can demonstrate your time management and organisational skills on your CV by drawing on these examples:

• ‘Produced project plans for complex, multi-million pound construction developments, detailing deadlines, budgets and key responsibilities for a team of 50 construction employees.’
• ‘Delivered film and multimedia projects to tight deadlines, providing flexibility to client needs and prioritising my workload to ensure high levels of customer satisfaction.’

Showcasing Emotional Intelligence

Emotional intelligence is a valuable workplace trait, as it involves the ability to understand and manage your emotions, as well as those of others. Using your emotional intelligence at work means remaining rational, self-aware, even-keeled and in-control at all times. It also means understanding other people’s emotions, showing empathy and compassion and adjusting where necessary to ensure continued team harmony.

These examples can help you show emotional intelligence in your own CV:

• ‘Line-managed a team of three junior employees, creating an open and supportive work environment for them to raise concerns and working together to solve problems.’
• ‘Provided bespoke training and career development to graduate jobseekers, understanding their unique circumstances and suggesting solutions to increase their employability.’

Highlighting Critical Thinking and Analytical Skills

Critical thinking is linked to problem-solving, and involves the ability to come up with new ways of thinking and solutions to everyday workplace challenges. Being a critical thinker means understanding and identifying that there might be better ways of doing something than the established norm. Analytical skills are also highly desirable, and showcase the ability to understand a problem from all sides, unpack data and explain complex concepts and ideas.

If you’re hoping to demonstrate your analytical and critical thinking skills on your resume, take a look at these examples:

• ‘Evaluated company CRM system and developed a new suite of customer management applications to respond to the specific needs of the business.’
• ‘Analysed complex statistical datasets and developed compelling narratives to inform key policy decisions for major clients in local and national government.’

"Well-developed personal skills can help you achieve success in your career through fostering positive work relationships and contributing to collective objectives."

How to Incorporate Personal Skills in a Cover Letter

Your cover letter is the ideal place to emphasise your personal skills, adding to the interpersonal skills on your CV, elaborating and offering further examples for greater impact. While it’s important to keep your cover letter brief and to-the-point, there are opportunities to highlight several key skills and experiences that can help you stand out from other applicants.

Use keywords from the job description to show the employer you have the skills they’re looking for, and tailor your skills to the unique requirements of every role. Pick out a couple of key interpersonal skills that are particularly relevant to the job. Where possible, support your credentials by including feedback from managers or clients, the outcomes of appraisals and any facts or figures that help to prove your skills. These could be sales figures, key performance indicators or even staff and customer satisfaction scores.

Just remember to be concise and clearly explain how your personal skills make you the ideal candidate for the role. Cover letter templates can help you to write an effective cover letter to support your applications, while sticking to an established structure to ensure your letter remains as brief and relevant as possible.

Key Takeaways for Personal Skills on a CV

Almost any job you apply for will require a certain degree of personal skills. Pay attention to the job description and add any of your personal skills that match those listed, offering evidence that shows the impact they’ve had on your career.

Jobseeker’s CV tools and resources can help you showcase your personal skills on your CV. Sign up today and follow the easy steps to create a CV that complements your personal and professional skills. You can also find CV articles with various tips on how to create a winning CV. In addition, our cover letter articles can help you draft a cover letter that really makes an impact with employers.

(1) Forbes: Why Soft Skills Are More In Demand Than Ever

(2) McKinsey: Building workforce skills at scale to thrive during—and after—the COVID-19 crisis

Get ahead of the competition

Make your job applications stand-out from other candidates.

Should You Include a Photo on Your CV?

How To List Volunteer Work Experience On Your CV

How to Write a CV title - with Examples