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Book Cover PowerPoint Templates And Google Slides Themes

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Leanpub Help Center

Keywords: self-publishing, book cover, cover image, image size, PowerPoint, how, make, create

Leanpub Support avatar

As a self-published author, creating a book cover image can seem challenging if you've never done it before.

That's partly because creating great, original book cover images is an art form that takes lots of learning and practice - and taste! - as well as an understanding of genre conventions and the latest trends.

But creating a good-enough-for-now book cover image is a very different story!

If you're starting a new book, and you don't have the budget yet to hire a professional cover designer, you can use popular tools like Keynote, and image archives like Unsplash , to make a book cover image good enough for you to set up a web page on a self-publishing site like Leanpub, or even to hit the publish button to get the first version of your book up for sale!

(If you'd like to use Keynote instead of PowerPoint, please go here .)

Later, if you start getting sales for your book, you can use some of your royalties to pay for a professional book cover image, which will hopefully increase your sales even more.

OK, here we go!

Setting Up A Template Cover Document

First, open PowerPoint. On a Mac, you'll see something like this:

book cover design presentation

(If, instead of seeing a new document like this, you see the option to select a theme for a new document, or something like that, please select the plainest theme available.)

You will see that a number of text boxes have been added to the document by default.

Select and delete all of these boxes, to get a blank document:

book cover design presentation

Now, we need to change the size of the slide to match the size of the book cover image we want to create.

To change the size of the slide, click on "Design" in the menu at the top:

book cover design presentation

Next, click on "Slide Size":

book cover design presentation

In the dropdown you will see, select "Page Setup...":

book cover design presentation

You will new see a menu that looks something like this:

book cover design presentation

On Leanpub, on the page where you upload your book cover image, we show you our own cover image size recommendations based on the page size of your book.

Specifically, this is determined by the page size of the PDF we create if you are using one of our own book writing modes.

If you are uploading an ebook file to Leanpub that you have created yourself, then we recommend a book cover image size of 6.0 inches wide x 9.0 inches high (which is equivalent to 15.24 cm wide x 22.86 cm high , or 1800 pixels wide x 2700 pixels high) .

So, for this tutorial, we are going to enter 15.24 cm for the width of our document, and 22.86 cm for the height:

book cover design presentation

After you have entered the numbers for the width and height, click the "OK" button:

book cover design presentation

You may then see a box that asks you to "Scale Up" or "Scale Down":

book cover design presentation

Since it's not clear from the box what this means (though it presumably a matter of pixel resolution), and in this tutorial we're just interested in doing good enough and not getting a Ph.D. in PowerPoint by searching its documentation for an explanation, let's just go with what PowerPoint selects by default, and click on "Scale Up":

book cover design presentation

In PowerPoint, you will now see that the slide has changed:

book cover design presentation

At this point, we recommend that you save the document.

To save the document, type Command + S or go to File > Save in the PowerPoint menu at the top of the screen. (If you're on a PC, instead of a Mac like in this tutorial, you'll type "Ctrl + S" instead of "Command + S".)

You will see a box pup up where you can enter a name for the document. We're going to call this document "Book Covers":

book cover design presentation

Once you've entered the document name, click the "Save" button:

book cover design presentation

You will now see the name of the file at the top of PowerPoint:

book cover design presentation

Ok, the next thing we need to do is add an image!

For this tutorial, we're going to select an image from Unsplash .

Red tape time!

Please note that it is always important to verify the terms of use (including any required attribution etc.) before using any image for a book cover, or any other purpose. Our use of any image in this or any other tutorial does not amount to confirmation that it is acceptable to use that image or any other image from Unsplash, or any other site or resource, as a book cover.

As an example, here is a link to the Unsplash licence: https://unsplash.com/license .

Here is a link to the image we have selected for this tutorial:

https://unsplash.com/photos/St08jKkPVHw

The image is by Laura Smetsers, and you can see the terms of use underneath the image:

book cover design presentation

Once you've downloaded an image with the appropriate license to let you use it as a cover for your book, you can just copy and paste it into Powerpoint, like this:

book cover design presentation

You may find that the image is bigger or smaller than the available space in the slide. If this is the case, you can just resize the image and move it around until you get the result you want.

To resize the image, click on it, and then you can click and drag the corners of the image:

book cover design presentation

Next, we need to add two text boxes: one for the title, and one for the author name.

To do this, click on "Insert" in the menu at the top:

book cover design presentation

To add a text box for the title, select "Text Box" at the top:

book cover design presentation

Hover the mouse over the image. You will see the mouse pointer with a little square "A" icon:

book cover design presentation

Click near the top and center of the image. You will see an empty text box with a flashing cursor:

book cover design presentation

Next, type the title of your book into the text box:

book cover design presentation

Next, with the text box selected (i.e you need to click on the text box if it is not selected), go the the PowerPoint menu at the top and select "Arrange", then "Align or Distribute", and then choose "Align Center":

book cover design presentation

This will center the text box on the slide:

book cover design presentation

Now, select "Home" in the menu at the top left:

book cover design presentation

Next, with the text in the text box selected, choose the font type, size, and color that you want, and move the text box up or down on the slide, until you're happy with the result:

book cover design presentation

(You may need to center the text box again, after changing the font size. If you move the text box around with the mouse, you may see a vertical red "guide" line in the middle of the slide, showing that you have centered the text box on the slide, which is what you want to do. If you do not see the red guide line showing that you have centered the text box on the slide, with the text box selected, go the the PowerPoint menu at the top and select "Arrange", then "Align or Distribute", and then choose "Align Center".)

Next, we need to add a text box with the author's name.

To do this, select the text box, and then copy it, by typing Command + C, or by right-clicking on the text box and selecting "Copy":

book cover design presentation

Next, click Command + V to paste the copy of the text box onto the slide. You will see the new text box on top of the old one, slightly overlapping:

book cover design presentation

Click on the new text box and drag it to the bottom of the slide:

book cover design presentation

Again, look for the guide line or guide lines to confirm that the text box is centered, or right-click on the text box, select "Align Objects", and then choose "Center".

With the text in the text box selected, type your name, and choose the font type, size, and color that you want, repositioning the text box on the slide until you like how everything looks:

book cover design presentation

You may have noticed that we named this file "Book Covers", not "Book Cover". That's because you can use this same file to make multiple covers, or try different variations, just by duplicating the slide, and then making changes to the new slide.

To duplicate a slide, select it in the sidebar on the left, and then type Command + D, or you can right-click on the slide and select "Duplicate":

book cover design presentation

You will now see that you have a new slide you can play around with, without altering your first slide:

book cover design presentation

Next, we need to export the slide as an image, in the correct format for uploading, typically .png or .jpg.

To export the slide as an image, in the PowerPoint menu, select "File" and then "Export":

book cover design presentation

This will take you to a menu where you can name the file:

book cover design presentation

At the bottom of the menu, you will see an option to choose the "File Format":

book cover design presentation

For this tutorial, we are going to select "PNG" from the "Format:" dropdown:

book cover design presentation

When you have selected your image export format, you will see something like this:

book cover design presentation

Confusingly, even though we set the slide width and height in centimeters, the image export option is showing us the width and height settings in pixels, and is not labelling the numbers as representing pixels:

book cover design presentation

Well, that's what tutorials are for!

Here's the good news: you can just ignore these numbers altogether.

Note that you can also choose whether you want to export every slide as an image, or just the current slide:

book cover design presentation

When you're ready, click "Export":

book cover design presentation

In the export location on your device, you will now see a new folder, with the exported image file:

book cover design presentation

Open the folder, and you will see your image file:

book cover design presentation

Double-click on the image to open it. Here is what our image looks like in the Preview app, on a Mac:

book cover design presentation

OK, we're almost done! Next, you'll need to upload your book cover image to whatever self-publishing platform or platforms you have chosen.

(For instructions on how to upload a cover image to a Leanpub book, please see this article .)

Here's what this cover looks like on Leanpub, for a book that has not been published yet:

book cover design presentation

OK, that's it!

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Blog ‱ Book Design

Last updated on Feb 29, 2024

How to Design a Book Cover: 7 Steps for Professional Results

About the author.

Reedsy's editorial team is a diverse group of industry experts devoted to helping authors write and publish beautiful books.

About Dario Villirilli

Editor-in-Chief of the Reedsy blog, Dario is a graduate of MĂ€lardalen University. As a freelance writer, he has written for many esteemed outlets aimed at writers. A traveler at heart, he can be found roaming the world and working from his laptop.

About RaĂșl Gil

Illustrator and designer passionate about cover design and visual identity.

A book’s cover is one of the most important marketing assets that authors have at their disposal. A great cover design will communicate the book’s content and tone in the blink of an eye, attracting new readers wandering through a bookstore or browsing Amazon, and potentially doubling your sales . 

So, what does it take to create an outstanding cover design? In this post, we’ve teamed up with Reedsy’s designer, RaĂșl Gil, to show you how publishing professionals create their world-class cover designs.

How to design a book cover:

1. Take inspiration from other covers

2. pick the right design tools, 3. choose a genre-fitting concept, 4. select a design style, 5. adapt and develop your concept, 6. balance the title and author name, 7. adapt the design to other book formats.

Research and planning should be an essential step in all design projects. With book covers, that research should be focused on two of the design’s main goals, which are how to:

  • Attract the attention of the book’s target reader and
  • Communicate genre, tone, and content.

Thankfully, publishing is a trend-driven industry, and the creative choices of top publishers are reflected in the books you find on your local high street.

Snoop around bookshops, libraries, or online retailers

Mainstream bookshops are especially useful places to start since they will stock books that are selling right now and will only carry the latest editions (so you won’t be misled by 30-year-old cover designs).

When looking at books in your genre, you’ll want to note any common uses of color, imagery, and general approach to design. 

Here’s an (edited) snapshot of top-selling psychological thrillers on Amazon at the start of 2024:

A grid of 6 bestselling thrillers on Amazon. Book Cover Design example

At a glance, you might see that many of these covers:  

  • Use a font similar to Helvetica, a sans serif typeface that feels quite contemporary. 
  • Employ a certain amount of yellow, red, and blue in some of the designs.
  • Feature a character who’s obscured in some way.

All genres have their trends and tropes, and a good designer should be aware of them before working up their concepts. Once you’ve gathered this intel, use it in your design to communicate what your book is about.

But before diving into the design process, deciding on the tools you’ll use is crucial .

CyDMrr0DW8E Video Thumb

A poor craftsperson blames their tools — however, Leonardo didn’t compose the Mona Lisa with crayons. So before you get too far into the design process, you need to know two things:

  • What software are you using to design your cover?
  • Will you be proficient enough in that software to bring your ideas to life?

If you’re not 100% certain of your digital design skills, look into collaborating with a professional cover designer for your project. You can still remain in creative control of how the book looks, but with their market knowledge and ability to execute a design, a pro will give you the best chance of giving your book the design it deserves.

If you’re confident in your abilities, look at some of the  most popular book cover design apps and see which one you’d be best suited to.

Professional-grade software

Tool Pros and cons
Adobe Suite Encompassing InDesign, Illustrator, and Photoshop, Adobe Suite is a cornerstone for graphic designers and illustrators. It offers a comprehensive and flexible array of editorial layout, design, and image editing tools. It’s the gold standard for creative design across print and digital platforms. On the downside, they have a steep learning curve and a recurring subscription model.
QuarkXPress Although it’s no longer the industry’s leading application for editorial design work, Quark has a long history as a professional product with a community of loyal users. Unlike Adobe, you can buy a lifetime license instead of paying a monthly fee.
Affinity Suite The most professional and powerful alternative to the Adobe Suite. It offers most of the tools necessary for professional performance and, importantly, an accessible business model. They are closed-price applications that do not require subscriptions.
Procreate & Adobe Fresco Two of the most popular and powerful tools for illustrators. While Procreate is an iOS-exclusive tool, Fresco also works on Windows. In recent years, they have replaced Photoshop as the standard app for professional illustrators.

Consumer software

Tool Pros and cons
Canva A popular online design tool that’s remarkably simple and well-priced. The templates are easy to use but can result in very generic results.
Adobe Spark A consumer-level design tool from the makers of Photoshop and InDesign. One of its major benefits includes easy access to Adobe’s stock image library.
GIMP A free PhotoShop-style app that’s powerful but can be daunting for first-time users.

Now that you know the tools at your disposal to bring your cover to life, let’s get creative. In the next few sections, we’re going to show you what goes on in a professional designer’s mind when they’re working on a new project. You’ll get an insight into their process and hopefully be able to apply this methodology to your own design.

Rocket Bride: A Case Study 

Rocket Bride's manuscript

For the rest of this guide, we will demonstrate the cover design process with the help of Reedsy’s in-house designer, RaĂșl Gil, who will design a cover for a hypothetical novel that we will call... Rocket Bride . This book doesn’t exist, but if it did, this is what it would be about:

Rocket Bride is a space opera targeted mainly at a romance-reading audience. It centers on a princess who’s engaged to an evil land developer and the roguish intergalactic smuggler who helps the princess escape on her wedding day. Like oil and water, chalk and cheese, these two heroes are unlikely accomplices — and maybe even unlikelier lovers. 

But before we start throwing around any ideas, we first need to decide on the concept and style that our cover will take.

The only way to find a suitable concept is to first come up with a bunch of ideas that are off the mark, kinda good, or wrong but headed in the right direction. Even professional designers who know what they’re doing start by throwing ideas at the wall and seeing what sticks.

As a starting point, ask yourself: What emotions do you want your cover to evoke?

Capture the book’s tone at a glance

In today’s publishing landscape, more readers are buying their books from online retailers like Amazon. The average shopper will only see a small thumbnail of a book’s cover — and perhaps only for a fraction of a second. Bearing that in mind, your design needs to be clear, fairly simple, and communicate your book’s emotional tone.

From your research, you should have a good idea of how covers in your niche communicate the tone of the book. If it’s a thriller novel, it may be dark and mysterious, like the design for A Flicker in the Dark . If it’s a humorous nonfiction book, it’ll use lighter colors and feature an image that conveys the concept and tone of the book, like the cover of Jenette McCurdy’s funny, gallowsy memoir.

Two book covers: A flicker in the dark, and I'm Glad My Mom Died

But beyond that, what else can draw readers to a book?

Characters (with or without eyes)

Fiction readers, broadly speaking, can be enticed by a character they’d want to spend 300-odd pages with. To that end, you will see covers that feature a character from the book. 

In certain genres, you’ll notice that character faces are often concealed in some way. You’ll rarely see a character’s full face on literary fiction and mystery novels. They might be backlit (as is common in thrillers) or obscured by some design feature. There are many reasons why this might be the case, but we think it boils down to the fact that readers want to put themselves in a protagonist’s shoes — and if they see a model’s face on the front cover, it makes it hard for them to recast themselves as the hero of the story.

Two cover designs with obscured eyes

Though, of course, there are exceptions. Books adapted to film will often have tie-in covers featuring the poster art – after all, who’d say no to having Leo DiCaprio’s face on your book? Romance is another example of where you’d see a character’s face — the old clichĂ© of handsome shirtless cover models remains as true today as it was in the Fabio era .  

Photographic book covers. Book design analysis

If your genre’s design trends call for a character to feature on the cover, think about how much of their face you want to show. 

In the case of Rocket Bride , we’re taking a lead from popular books in the women’s fiction and cozy romance spaces and depicting our main characters in illustrated form. In line with the trends, we will show full-body images of our lead characters — though it’s worth noting that having stylized, hand-drawn depictions of these characters does leave some wiggle room for readers to imagine themselves as the leads in the story in a way that a photo of an Abercrombie & Fitch model doesn’t.

Location and period

Readers also like knowing where a book is set and are often attracted to books that promise to take them off to a certain time and place. Take a look at these examples:

Location and setting based cover designs

The cover for Taylor Jenkins Reid’s The Seven Husbands of Evelyn Hugo, while foregrounding a character, uses costume to tell readers that they’re in for a dose of Old Hollywood glamor. (Note how you don’t see her eyes!)

The jacket for Adrian Tchaikovsky’s Children of Time instantly says that we’re going to a retro-futuristic world where people travel the galaxy in broken-down hunks of junk. 

For books that offer readers a sliver of escapist entertainment, a focus on location can oftentimes be a winner.

Iconography

Going back to what we said about covers only having a split second of a browser’s attention, you’ll see more covers these days leaning towards very simple and iconographic — something that is either recognizable or evokes instant meaning. 

In the past twenty-odd years, you’re likely to see this approach with literary novels, but with an increasingly digitally minded approach, it’s also become commonplace in genre fiction.

Yellowface, Tomorrow and Tomorrow, Thursday Murder Club: Book Covers

Take a look at the three examples and see how they use simple, iconic images to make an impression:

  • RF Kuang’s Yellowface has a striking design that says all it needs to say with its recognizable depiction of East Asian eyes on a solid yellow background.
  • The cover for Gabrielle Zevin’s Tomorrow and Tomorrow and Tomorrow recontextualizes Hokusai’s The Great Wave off Kanagawa.
  • Every entry in Richard Osman’s bestselling Thursday Murder Club series can be recognized by its type-led design and simple fox motif.

Rocket Bride: An illustrated approach with character, tone, and location

With all this in mind, we shared some comp titles from the world of contemporary romance and women’s fiction. In line with the classic B-Movie tone of the story, we also sent him some examples of Jet Age imagery that we thought would be suitable for Rocket Bride’s  cover.

The princess bride and The African Queen

In our discussion with RaĂșl, we talked about the humor of the story, but also the bristling romance of Classic Hollywood. The relationship between our two heroes is like Hepburn and Bogart in The African Queen ; like Han and Leia in Star Wars . We wanted the cover to convey the fact that this book is feisty, fun, and far from the hard sci-fi books that many casual romance readers would normally avoid. It’s more Princess Bride than Dune .

After sending him our design idea , RaĂșl soon returned with a concept that showed our lead characters and science fiction setting, rendered with a sense of excitement and romance.

How to design a book cover. First sketch

With a basic concept in place, you’ll want to make sure you know how you’re going to bring this idea to life.

Broadly speaking, there are four ways that you can approach your cover — each led by the type of imagery that will dominate the design. Pretty much every title you’ll see in a bookshop will fall into one of these four categories:

Four different styles of cover design: stock image-led, type-led, illustration-led, photography-led

Stock image-led

The vast majority of book covers released by major publishers will feature stock images that are then cropped, manipulated, or edited into the design. You see a lot of these covers in most romance subgenres, as well as crime/thrillers and self-help.

Type-led designs

You’ll see this approach in a lot of nonfiction and literary fiction these days, where the focus of the design is a creative manipulation of the title text.

Illustrated covers

These range from intricate, life-like illustrations of the book’s world (which you’d see on the cover of a lot of Fantasy and Science Fiction), to evocative works of abstract art that you might find on the front of a literary fiction novel.

Photography

This is where new photography is commissioned for the cover design. These days, you only see this style of cover on celebrity memoir covers, where the big selling point is the author.

😁 Check more covers made by Reedsy designers !

If you were looking to hire a professional to make your cover, you would first decide which style is best for your book, then seek out designers who specialize in that style.

Our market research shows that cozy illustrations are fairly common in women’s fiction and certain (non-historical) romance subgenres. With this in mind, we committed to an illustrated design for Rocket Bride .

RaĂșl soon returned with various versions of his original concept, presenting a few different executions of the same idea: our space princess being whisked away by our roguish space pirate.

Six variations on a cover design concept

Of these concepts, we ultimately decided to move forward with version #3. It captures the sense of adventure and romance at the core of Rocket Bride : the pose of its main characters reminded us of classic romance covers with a hint of fun and a healthy dose of mid-century sci-fi imagery. 

📏 Before you go much further with the design, make sure you’re working to the right dimensions. For ebooks, the standard front cover size on KDP is 2560 x 1600 pixels. We’ll dive into the specifics of print editions later on in this guide.  

Once you’ve landed on your final concept, you can treat it as a jumping-off point and start to play around with the small details that’ll impact how your reader engages with the cover.

Focus on the details that matter

In the course of refining the concept, you shouldn’t get carried away with cramming in too many details. There’s a temptation to add extra elements into your design, like a full moon, an abandoned house, or an extra character. A professional designer will be able to pull off those things — but if you’re doing it yourself, remember that less is almost always more.

From Raul’s original concept for Rocket Bride, we were able to request a few changes. We loved the fun tone of the illustration, but felt like some of the details were a bit too close to The Jetsons for our liking. We also wanted the background to resemble the American Southwest a bit more. With this feedback, RaĂșl tweaked the design by changing out our hero’s weapon, removing the rocketship, and adding in some stunning Monument Valley-style buttes.

Refining a cover design concept

Note: If you’re working with a professional designer, you may have agreed in your contract how many rounds of redesigns you’re entitled to as part of your fee. Try to include as much feedback at once and have a discussion with your designer about what is practical.

In our case, RaĂșl was happy to make extra changes while in the sketching phase, so we had him refine the character design. He gave Captain Perseus some rugged battle scars and added a third eye to Princess Andromeda (an essential part of her character backstory).

book cover design presentation

With the details locked in, it’s time to put a lick of paint on it.

See what color schemes pop out (and fit in)

Your design style will determine how much color-tweaking can be done at this stage: for example, the sky’s the limit for illustrators, while those working with stock images may be limited by the original photo (or their Photoshop skills). 

However, even a small change in color temperature or a slight hint of color can transform how the design will impact the reader. 

Comparing stock imagery with its final use on a book cover

In the example above, the designer of Angela Morrison’s Sing Me to Sleep used a licensed stock image from Shutterstock then recolored the character’s sleeve and added ‘atmosphere’ in the form of digital snowflakes.

Note: make sure you pay for image licenses. If your cover design includes licensed images, it’s at this stage that you’ll have to purchase the rights to use them. Professional designers will typically use watermarked and low-resolution images in their initial concepts until you approve the final (truly final) version. If you’re hiring a pro to create your design, they will usually handle the licensing for you.

Returning to your research, you might have an idea of the color schemes trending in your genre. Again, we’re not saying that you need to adhere to tropes — but if you’re stuck for ideas, it can’t hurt to try out a color palate that instantly communicates the genre of your book.

For Rocket Bride, RaĂșl took our preferred concept and applied a few different color schemes that were inspired by science fiction imagery, retrofuturist design, and pulp cover art from the mid-20th century.

A cover designed re-colored in six different ways

Each version lends the design a slightly different vibe and emotional quality — some more nostalgic, some more menacing. There are also some genre implications: the version with the blood red dust could have a superhero comic book feel, while versions E and F remind us of spaghetti westerns.

After mulling these options over, we decided to go with Version C, with pastel shades that you’d see in contemporary rom-com novels — offsetting the sci-fi setting and letting the readers know that this isn’t just a straightforward shoot ’em up in space.

If you haven’t already, this is the point where you’ll start adding all the elements that make a book cover more than just a piece of art. In this section, we’ll show you how to avoid some of the most common mistakes we’ve seen on self-made book covers.

Make the important bits easy to read

Once again, quick communication is key to your success. You want the reader to glean the most important bits of text in the half-second that they might look at it — which means that there’s no room for error. Contrast is one of the most important things to consider for text placement. There needs to be enough of a color difference between the text and the background so that your title and author name are easy to read (see below: Aya’s Blood ).

book cover design presentation

In the second example, The Cowboy’s Last Song , you can see that the designer has created contrast by laying the title over a shadow in the middle of the page. While this does greatly help with legibility , it adds a bit of unintentional muddiness to the final design.

Use two to three fonts

For the sake of minimizing your cover’s busyness, don’t use too many typefaces. If you check out the books on your shelves, you’ll probably notice that there aren’t more than two or three fonts at play . Between the title, the author’s name, and any other text you want to include on the cover, you can find a way to make two fonts stretch.

Give your author name the right size

The general rule of thumb is that the more famous you are, the bigger your name will be on the cover. After all, STEPHEN KING is more enticing to readers than the words FAIRY TALE. But if you’re reading this, you’re probably not Stephen King, so make sure that your name doesn’t take up too much real estate. For a good example, look at Stacy Willingham’s A Flicker in the Dark , which nicely balances the title and the author’s name, favoring the former over the latter.

Two books with different sized author name

Loglines, reviews, and testimonials

Another common element you’ll see on almost every cover is either a short logline or testimonial (usually from an established print outlet, author, or authority on the subject matter of your book). Let’s look at two examples:

Loglines and reviews

Readers are so used to seeing thousands of book covers every year, and almost every one of them will have some sort of logline or testimonial (or even just a line that says “from the author of X book”) — so if your design is missing this element, your cover is in danger of feeling a bit naked.

So, putting all of these into practice, let’s add some copy to Rocket Bride .

Rocket Bride: Bespoke title treatment

In the case of Rocket Bride, we were clear that the title had to be more prominent than the author’s name, so the relationship between texts was clear. We stuck to a single font for all the text, varying their weight, size, and color. 

From the first sketches, we reserved a safe area at the base of the illustration on which to accommodate the title without contrast problems.

Cover with text added

Visually, we wanted a dynamic treatment of the text that could provide expressiveness to the composition and enhance the “light science fiction” component of the novel. So, we used a condensed and thick typeface to form a solid typographic mass, and then we skewed it, adapting it to the forms and counterforms of the base illustration. 

Finally, we added a small graphic treatment in which a small rocket moves in the direction of the text — a typographic treatment that’s more than just expository text. The title “Rocket Bride” almost becomes the book’s logo, a brand that we can read and recognize even in small thumbnails on online platforms.

How to design a book cover — three steps

But wait! We’re not done just yet.

Now that the front cover has been completed, all that’s left is to use the design to fit your various book formats. 

Export ebook covers with the correct dimensions

Ebooks are the simplest format to deal with, simply because they only require a front cover. Amazon states a preferred size of 2,560 pixels x 1,600 pixels. To ensure you’re exporting them in the correct size and format, check with your retailer’s website:

  • Kindle Direct Publishing
  • Apple Books
  • Google Play Store
  • Kobo Writing Life
  • Draft2Digital

If you’re looking to publish in print formats, whether you’re printing in bulk or on demand , there are additional elements you’ll need to consider. If the following steps are more complicated than you’re happy with, you can always hire a professional to adapt your design into a full set of mechanicals (as it’s called in the industry).

book cover design presentation

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Mind the typographic hierarchy on the back cover

The design of your book’s back cover can play an essential role in selling the book. You can incorporate elements like reviews, endorsements, the book’s blurb, your personal byline as an author, and social media handles to tell potential readers a bit more about yourself.

back cover design for books

In deciding how big all the elements should be, try to think about the experience of an average reader. What information do you want to know when you hold a book in your hands and turn it over? A descending hierarchy — where the most important details are the largest in size — will guide the reader appropriately. 

In order, you might be looking at:

  • Hook or logline (largest)
  • Reviews and awards
  • Social media and contact (smallest)

Once you figure out where all these blocks will go on the back cover, you can assign them a spot in your type hierarchy to lead readers through a little journey. 

Play around with the spine

One of the challenges of making a full cover is to get the spine right, since it depends on the book format, binding type, paper stock, and page count you choose.

Not all books are so long as to have a large spine, so in most cases, they are usually resolved with the most essential information: title and author. But a spine is an interesting area of action in terms of design.

Imagine people looking for a book on the shelves of a bookstore or library: an original spine can attract a reader’s eye more effectively.

In the case of Rocket Bride , we not only made sure to display the typographic information at an appropriate size and contrast, but we also introduced the faces of the main protagonists and a rocket logo.

How to design a book spine

Be careful with bleeding and margins

When arranging the different design elements on the cover, remember to maintain sufficient margins and an extra area for bleeding, which is necessary for the printing and cutting process. 

Most print services will usually offer templates to help you get your proportions right. KDP, for example, has a cover calculator and template generator that will turn out a PDF that you can import into your image editing software and lay over your design.

Book design: full cover bleeds and margins

And don’t forget to leave some space for the ISBN barcode , which usually goes at the bottom left or right. And if you choose to get an ASIN barcode from Amazon, simply keep that area clean, and Amazon will add the code to it.

With that, you can export your print cover files as a PDF, ready to upload to your print service.

Create a cover for the audiobook version 

book cover design presentation

Adapting your cover design to a square format may mean needing a larger image to cover the entire area and fit properly with the specific composition of that context. Keep this in mind when hiring a photographer, illustrator, or designer.

(Note how the square format requires a larger illustrated area.)

And other promotional material

You finally have it: a shiny, brand-new book cover you can use to represent your book on the shelves and across all marketing channels! You might want to create a variety of 3D mockup images to use on digital ads, social media cover photos, or on your website . 

You can use sites like Canva or Placeit to do it yourself, or if you’re collaborating with a professional, make sure to discuss this additional service before starting the project.

Book ad banner

As you’ve probably realized by now, this process involves thorough industry research, creative brainstorming, and technical expertise, which is why we encourage indie authors to work with professionals in the field .  

While the fate of our princess and intergalactic smuggler remains a mystery, one thing is certain: their story boasts an outstanding cover , and your book deserves the same!

Continue reading

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How to Design a Book Cover for Print (and Free Template Downloads)

How to Design a Book Cover for Print (and Free Template Downloads)

by Diego Sanchez

March 28, 2018

Blog , Tutorials

Diego prevents carpal tunnel syndrome in designers worldwide by making incredible time-saving Photoshop actions and mock-ups.

Book Cover Design Templates Pack 1

How to make your own book cover

Designing a book cover might seem complicated, but the technical aspects are actually much easier than you'd think. Once you learn how to use and place guides, you'll be making book covers in no time. Of course books come in all different sizes, but with guides, you can design a cover at any size, for any book, with minimal variations. The guides are used for bleed, trim, fold (if any) and margins (safe areas) of our book cover.

Before you begin making a book cover, it's a good idea to ask your printer of choice how much bleed you'll need on the sides, the margins you will need (if any), as well as how thick the book will be, so we know how thick we need to make the book spine. The spine size varies depending on the number of pages and the paper weight, but we will need this information before we begin so we can be sure that the cover will fit perfectly on our book.

In this case, the information we have for our book is:

  • Trim Size: 350mm x 230mm
  • Spine: 30mm
  • Front and Back covers: 160mm (width) x 230mm (height)
  • Margins: 5mm

Preparing the Template

Open Photoshop and go to File > New. Name the file as ‘Book Cover’, set the Width to 360mm, the Height to 240mm, the resolution to 300dpi and be sure to have the Color Mode set to CMYK Color and click OK.

book cover design presentation

To start placing guides to mark the Trim Size, go to View > New Guide. Set the Orientation to Vertical, the Position to 5mm and click OK.

book cover design presentation

Again, go to View > New Guide. Set the Orientation to Vertical, the Position to 355mm and click OK.

book cover design presentation

One more time, go to View > New Guide. This time, set the Orientation to Horizontal, the Position to 5mm and click OK.

book cover design presentation

Finally, go to View > New Guide. Set the Orientation to Horizontal, the Position to 235mm and click OK.

book cover design presentation

Now that we have the Trim Size guides ready, following the same procedure keep adding the Vertical and Horizontal guides for the Margins and the Spine. Place Vertical guides at: 10, 160, 165, 170, 190, 195, 200 and 350mm, and Horizontal guides at: 10mm and 230mm.

book cover design presentation

Now that we have the Bleed (red), the Trim Size (yellow lines), the Spine (green), the Front and Back (blue) and the margins/safe areas (light gray lines) ready, it is time to start designing our cover.

book cover design presentation

Designing the Cover

As every book has a unique cover, the one we will make here is a basic one with the only purpose to show you how to properly place all elements following the guides we just did. For this tutorial, I will use an image and the font Lemon/Milk. You can download both resources for free here:

With the ‘Book Cover’ already opened in Photoshop, go to Edit > Fill. From the dropdown menu select ‘Color’ and in the Color Picker set the color to #0d121a and click OK.

book cover design presentation

Select the Rectangle Tool (U) and be sure to have the tool mode set to Shape in the top bar. Draw a rectangle (no matter the color) of 195mm x 240mm (or 2303px x 2835px) and place it at the top right of the artboard.

book cover design presentation

Go to File > Place. Locate the foliage image in your computer and click on ‘Place’.

book cover design presentation

In the top bar, set the ‘X’ position to 3156px and hit the Enter key on your keyboard to commit the changes.

book cover design presentation

With the image layer selected, go to Layer > Create Clipping Mask.

book cover design presentation

Select the Text Tool (T) and type the author name with a font size of about 110px and place it near the top center of the book cover.

book cover design presentation

Again, grab the Text Tool (T) and type the book name with a font size of 500px and place it centered right below the author’s name.

book cover design presentation

Now select the Rectangle Tool (be sure to have the tool mode set to Shape in the top bar) and draw a rectangle of 90mm x 10mm (or 1063px x 118px) and place it centered near the bottom of the book cover.

book cover design presentation

Again, pick the Text Tool (T) and type ‘Based on a true story’ with a font size of 58px and place it centered in front of the rectangle we did.

book cover design presentation

Also, place the author’s name and the book title in the Spine checking that the text do not touch the margin guides we did. In this case, I’ve used a font size of 178px for the book title and a font size of 58px for the author’s name.

book cover design presentation

Draw or paste the Publisher Company logo in the Spine, also taking care that the logo do not exceed the margin guides we did for the spine.

book cover design presentation

Go to File > Place. Locate the Author Photo image in your computer and click on ‘Place’. Place the Author Photo centered near the top of the back in a size of about 40mm x 40mm.

book cover design presentation

Select the Text Tool (U) and draw a rectangle of 100mm x 60mm centered in the back cover and below the author photo.

book cover design presentation

In the top bar, choose Helvetica (or any other font you like) with a size of 46px and write a brief description of the book story.

book cover design presentation

Finally, we just need to place the ISBN code. Go to File > Place. Locate the ISBN code image in your computer and click on ‘Place’. Place the ISBN centered near the bottom of the back.

book cover design presentation

Final Edits

To make the cover a bit more interesting and attractive to possible readers, you can add a few effects to the text using some masking and shadows to make the words looks like if they were hidden in the foliage.

book cover design presentation

Free Templates

Now that you learned how to properly make a Book Cover template placing all the necessary guides, you can start creating your own templates for your specific needs or you can download free ones for the most common book sizes and start creating your covers right now.

The Book Patch

book cover design presentation

Create Space

book cover design presentation

Completely Novel

book cover design presentation

The Book Designer

book cover design presentation

Further reading

If you liked this article you might like these too, check 'em out:

Easy Mockups: Make a Book Mockup

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October 21, 2019

Diego Sanchez

Clients often respond best to design when you display them in context. That's why Mockups are a designer's life safer! Wether it's in posters, magazines, a simple letterhead, or a book cover like the one you will learn to make today, the technique you will learn here is valid to be used over any type of mockup you want to make.​ Read more

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Free Book PowerPoint Template

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A Book PowerPoint Template is a predesigned presentation framework themed around books or literature. It typically features backgrounds, fonts, and layouts that evoke the essence of books, reading, or libraries.

These templates are used by educators, authors, publishers, and book enthusiasts for presentations related to book launches, educational courses, literary discussions, or any content aiming to harness books’ scholarly or aesthetic appeal. The design elements often mimic pages, covers, and bookshelves to create an engaging backdrop for the presented information.

You can find more free  Education Templates  here.

Book PowerPoint Template

Key Features of the Book PowerPoint Template

Book PowerPoint Template is designed with several key features to deliver captivating presentations, regardless of the topic. Here are the standout attributes:

  • Versatility: Whether you’re presenting a literary review, an educational topic, or a business report, this template adapts seamlessly to various themes and subjects.
  • Engaging Design: The template features a book-themed background and graphics, which can help to engage your audience and keep their attention focused on your presentation’s content.
  • Easy Customization: Users can easily modify colours, text, and images to fit their needs, ensuring each presentation is personalized and unique.
  • Interactive Slides: Includes interactive elements such as clickable tabs and animated graphics, enhancing the dynamics of your presentation.
  • Comprehensive Layouts: It comes equipped with a range of slide layouts, including title pages, content lists, textual and pictorial slides, and conclusion segments, providing a structured flow to your presentation.
  • Compatibility: Designed to be compatible with various versions of PowerPoint, ensuring wide accessibility and user-friendliness.

How to Use the Book PowerPoint Template

Using the Book PowerPoint Template is simple, making it accessible to all users. Here’s how you can make the most of this versatile template:

1. Getting Started

  • Download and Open: Download the Book PowerPoint Template from the provided link or platform. Once downloaded, open the template in PowerPoint to start customizing your presentation.

2. Customizing the Design

  • Modify Colors and Fonts: Access the “Design” tab in PowerPoint to alter the colour scheme and fonts according to your preference, ensuring they align with your presentation theme or branding guidelines.
  • Replace Images: To add a personal touch or theme-specific visuals, replace the default images by right-clicking on them, selecting “Change Picture,” and uploading your photos.

3. Adding Content

  • Edit Text Boxes: Click on any text box to add or edit content. For titles, bullet points, or detailed descriptions, ensure the font size and style remain readable and appealing.
  • Interactive Elements: Use interactive slides by customizing clickable tabs and animated graphics. This can be managed under the “Animations” tab, allowing you to sequence them according to your narrative flow.

4. Structuring the Presentation

  • Slide Organization: Arrange your slides in a logical order that supports the progression of your presentation, using the “View” tab to access the “Slide Sorter” view for easier manipulation.
  • Finalizing Layouts: Ensure each slide utilizes the comprehensive layouts effectively, placing textual content and visual elements in a balanced manner for optimal audience engagement.

5. Preview and Rehearse

  • Slide Show View: Before finalizing, preview your presentation in “Slide Show” mode to check transitions, animations, and the overall flow. Pay attention to timing and possible interactive elements interaction.
  • Rehearse Timings: Use the “Rehearse Timings” feature under the “Slide Show” tab to practice the pacing of your presentation, making necessary adjustments for a polished delivery.

6. Saving and Sharing

  • Save Your Presentation: Once satisfied with the customization and content, save your presentation. Consider keeping it in the original PowerPoint format and a PDF for broader sharing options.
  • Share with Your Audience: Share your prepared presentation with your intended audience. You can do this via email, sharing platforms, or by presenting live, utilizing PowerPoint’s various sharing functionalities for easy access.

Following these steps, users can effectively leverage the Book PowerPoint Template to create engaging and informative presentations tailored to their unique requirements.

Benefits of Using the Book PowerPoint Template

Book PowerPoint Template offers myriad benefits beyond merely enhancing the aesthetic appeal of your presentations. Its design and functionality can significantly contribute to the effectiveness and impact of your delivery.

Here are some detailed benefits of using this template:

Enhanced Storytelling Capabilities

The thematic design of the Book PowerPoint Template naturally lends itself to storytelling, making it easier for presenters to craft compelling narratives around their content. This is especially beneficial for topics that require a chronological or thematic structure , allowing for a more natural flow that audiences can follow.

Increased Audience Engagement

The template’s engaging design and interactive elements work hand in hand to capture and maintain the audience’s attention throughout the presentation. The use of book-themed backgrounds and graphics not only adds visual interest but also helps reinforce the content’s relevance.

Efficient Presentation Creation

With the template’s accessible customization features, users can save significant time and effort in designing their presentations. The availability of a wide range of slide layouts and the ability to quickly modify colours, text, and images allow for fast yet effective creation of high-quality presentations.

Professional Appearance

Utilizing the Book PowerPoint Template gives your presentations a polished and professional look, which can enhance credibility with your audience. Whether for academic, business, or personal projects, the cohesive design elements help present information in a more structured and appealing manner.

Versatile Application

The template’s versatility means it can be used across various fields and purposes, from educational lectures and business reports to personal projects and storytelling. This adaptability ensures that users from different sectors can benefit from its features, making it a valuable tool for anyone looking to improve their presentation skills.

Accessibility and Compatibility

Designed with accessibility in mind, the template ensures that your presentations can be easily accessed and viewed by a broad audience. Compatibility with various versions of PowerPoint also means that users can work on their presentations across different devices without concern for formatting issues.

How to Create a Book PowerPoint Template

Creating a custom Book PowerPoint Template involves several detailed steps to ensure the design aligns with your thematic needs and enhances your presentation’s storytelling.

Here’s how you can create your own:

  • Start with a Theme: Decide on a central theme that reflects the purpose of your presentation. This could be anything from a classic literary style to a modern e-book look.
  • Design the Cover Slide: Your first slide should be the book cover. Use a robust and relevant image or graphic and include the title of your presentation, your name, or your organization’s name.
  • Select a Color Scheme: Choose colours that complement your theme. To maintain consistency, these colours will be used throughout your presentation for fonts, backgrounds, and other elements.
  • Choose Fonts Wisely: Pick one or two fonts that echo the theme of your “book.” Ensure readability by selecting fonts that are clear and distinguishable at various sizes.
  • Develop a Template Slide: Create a template slide that includes your chosen colour scheme, fonts, and any recurrent elements like logos. This slide will serve as the basis for each new slide you create, ensuring consistency throughout your presentation.
  • Incorporate Imagery: Use images that enhance the storytelling aspect of your presentation. These can be included as backgrounds, header images, or decorative elements within individual slides.
  • Add Content Slides: Design different layouts for various types of content, such as chapter titles, text-heavy slides, slides with images, and conclusion slides. Ensure these different layouts are distinguishable yet cohesive with the overall design.
  • Interactive Elements: Consider incorporating clickable contents or hyperlinks for a digital book effect, guiding viewers through your presentation nonlinearly, if desired.
  • Narrative Flow: Arrange content to follow a clear and compelling narrative arc, with an introduction, main body, and conclusion, much like chapters in a book.
  • Finalize and Save Template: Save your design as a PowerPoint Template (.potx) file once your design is complete. This will allow you to use the same design for future presentations without recreating the layout and style each time.

By following these steps, you can create a Book PowerPoint Template that looks professional and significantly enhances how your audience receives and understands your content.

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Free Online Book Cover Maker

Create a professional book cover in a matter of minutes with Fotor’s book cover maker.

Effortlessly make your book stand out from the competition and get the attention it deserves.

Design a book cover easily with Fotor's free online book cover maker

Premade Book Cover Templates for All Genres

Don't judge a book by its cover, but when it comes to selecting and purchasing a book, the cover of the book still plays a significant role. Fortunately, Fotor's book cover creator makes it easy and fast to create eye-catching book cover designs. With an extensive library of premade, free book cover templates for all genres and styles, you’ll be able to find the right cover design for your book easily. No matter what type of book you’re working on- be it a science fiction book, a fantasy novel, a romance story, a recipe book or even a children’s book - you can find the appropriate book cover templates for your project. Browse the below book cover ideas for inspiration.

Children's Book Covers

Book Cover Design Made Easy With Fotor

Fotor’s book cover maker is easy to use and packed with powerful features to make your book cover design process as stress-free as possible. With a few simple clicks, you can edit text, change book cover images and colors, resize and remove items, change layers, and more to customize the book cover template to fit your needs. No design experience is required. Freely change the book cover template in any way you want to bring your book to life.

Create your own book cover easily with Fotor

Royalty-Free Images, Stickers and Fonts to Create Your Own Book Cover

Fotor is the only tool you need to create beautiful and unique book covers. You can choose from millions of royalty-free stock photos, illustrations, backgrounds and fonts for book cover, or upload your own images. Additionally, the automated background remover will allow you to effortlessly remove the background from your pictures and add them to your book cover design. Get creative and make your own book cover art now with Fotor’s book cover maker. It’s fast, easy and free!

Design both ebook covers and printable book covers with ease using Fotor's book cover maker

Design eBook Covers and Printable Book Covers With Ease

Once you’re happy with your book cover design, you can easily download it in high-resolution format for print or use it as an eBook cover. You can also use the smart resizer tool to resize it for different uses in a single click. Effortlessly repurpose your book cover design and promote your book on social media, emails, and more. Take advantage of Fotor's book cover maker to create an eye-catching cover for your book and make it stand out.

How to Make a Book Cover?

  • With Fotor's free online book cover maker, anyone can design a professional-looking book cover in just minutes. Firstly, go to fotor.com, click the “Create a design” button on the homepage and choose the “Book Cover” template layout.
  • Browse or search by genres or keywords to find the right book cover template for you to get started.
  • Insert your book name and any other text you want to include. Select book cover backgrounds and fonts, then play around with colors, layouts, typesets, and more to enhance your book cover design.
  • When you’re satisfied with your book cover, click the "Download" button to export it as a high-resolution JPG, PNG, or PDF. Alternatively, click the "Share" button to share it online instantly.

Book Cover Design FAQs

What are some book cover design tips, what’s the best fonts for book covers, where i can get more book cover design ideas, how can i make a book cover for free, best free online book cover maker.

With designer-made, customizable book cover templates and easy-to-use online editing tools, designing the perfect book cover has never been easier. What are you waiting for? Get started with Fotor’s book cover maker today!

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The Art and Science of Book Cover Design in Book Publishing

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While many advise against judging a book by its cover , the book cover design is the gateway to its universe. In the book publishing realm, where reader attention is scarce, the cover serves as the entryway to the narrative. This article explores the multifaceted importance of a good cover design, highlighting its creative significance and role in driving sales.

As the creative director at Forbes Books , I have witnessed first-hand the transformative power of a well-crafted book cover design.

The front cover is the initial encounter with a book, enticing readers to explore the world hidden within its pages. A visually striking cover serves as the initial handshake between the author and reader, leaving a lasting impression that extends far beyond the bookstore shelves.

Elements of Excellent Book Cover Design

As book cover designers, our task is to ensure the cover captures the book’s essence, evokes emotions, and sets the narrative tone. An effective cover design bridges the gap between the content of the book and its potential audience. A well-executed cover can communicate genre, target demographics, and even offer subtle cues about the themes within.

Creativity is Crucial

Imagery plays a key role in cover design as it sets the tone between a reader and the content within. Different images convey varying messages and influence readers’ perceptions and expectations.

Minimalist book covers are particularly effective for conveying complex themes, as they encourage viewers to engage with the imagery. Photographic covers can evoke powerful emotion in a single frame. Illustrative covers can be tailored to the target audience and can become a symbol that readers associate with the story.

three illustrative book covers designs; photographic, illustrative, and minimalist.

Designing a powerful book cover requires determining the intended message for readers and crafting a style that resonates effectively.

One of the biggest keys to great book design is typography. The choice of typography is an art form in itself. The font, style, and placement of text contribute to the overall visual narrative and all influence the voice, tone, and visual appearance of the book.

The focal point, a critical element in front cover design, guides the viewer through the visual pathway of the layout. Using the correct hierarchy of front cover elements—title, subtitle, author name, and imagery—ensures each receives the deserved proportion.

book cover design hierarchy with three books in different stages of design

Standing Out in Today’s Marketplace

While artistic expression is paramount, the front cover is also a strategic tool for marketing and promoting a book. In a saturated market, where countless titles vie for attention, an intriguing cover can make all the difference. Will a reader be attracted to this book? Will a bookstore stock it on their shelves?

In those brief moments on a bookshelf, our goal is to ensure the cover design catches the eye of potential readers. The front cover design must stay within genre norms while innovating enough to stand out distinctly. The challenging part of the design process is finding that perfect balance.

five book cover designs that stand out with color and font

In today’s digital age, the thumbnail image of a book cover serves as the primary visual interaction for potential readers. In the digital realm, there are fewer seconds to capture a buyer’s attention. This elevates the need for captivating thumbnail imagery, arguably making it the most important version of the cover.

In the digital era where the majority of book sales are happening online, a captivating cover design is crucial to stand out amidst competition. Crafting a design optimized for small digital formats is essential for grabbing attention among the endless virtual bookshelves.

Book Covers that Sell

In the ever-evolving landscape of book publishing , where digital platforms coexist with traditional brick-and-mortar stores, the cover remains an indomitable force. It is both a canvas for creative expression and a strategic tool for marketing and sales. As a creative director, my role extends beyond aesthetics. It encompasses the delicate balance between artistic vision and commercial viability.

In the collaborative dance between authors, designers, and marketers, the front cover emerges as the linchpin that connects the literary work with its potential audience. It is a silent ambassador that speaks volumes about the narrative hidden within, luring readers into the enthralling realms of imagination.

In the evolving landscape of book publishing, technological advancements and changing consumer behaviors underscore the enduring importance of front cover design. It is not merely a cosmetic accessory, but a dynamic force that shapes perceptions and influences decisions.

In the book industry, judging by the cover is not only acceptable, but often the first step toward a transformative reading experience. The most effective book covers encourage curiosity, connect with readers emotionally, and (if done well) can help sell the book!

david taylor headshot

David Taylor

Creative director & director of production.

With decades of experience leading teams and executing high-profile projects, David has proven himself to be a driving force in the industry. Before joining Forbes Books, David spent his formative…

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