argument formula speech

Resources for Students

Don't understand all of these terms not sure where to go.

Resources for Students FAQs

Basic Argument Construction

Everyone has made an argument before. If you’ve ever persuaded your parents to let you out of the house late, or convinced your teacher to raise your grade, you already know the basics of building an argument. In debate, argumentation is the foundation of every speech. In order to be successful at debate, developing the skills to make a persuasive, organized argument is key.

When constructing an argument for any case, it’s important to have organization not just in your speech as a whole, but in your argument as well. For younger debaters learning the basics of argumentation, we use an acronym to remember the structure of each argument. 

Before developing an argument you need to tell the judges what your argument is about. A label should clarify to your judges the main idea of your argument in less than a sentence. 

Once you’ve told the judges what your argument is about, you need to explain what exactly you meant. This section of your argument is also referred to as analysis . It is very important that as you explain your argument you walk your judge logically through the steps of your point. Your ultimate goal is to show the judges why your argument is true.

After explaining why your argument is true, it is very useful to provide an example or evidence t o support your claim. In a prepared motion, you might use statistics or a very specific example. But in an impromptu round, it is unlikely that you know tons about the topic. If you do, that’s great! Otherwise, using general examples or linking your argument to another idea can be just as useful. Make sure to explain why your example is relevant; if you don’t tie it to your argument, the example doesn’t serve a purpose. 

A tie back is a few sentences explaining what makes your argument so important to the round and why it belongs in your case. Think of it as the concluding sentence in a written paragraph. 

An example of LEET   (motion: THW install bike lanes in major cities)

Label: Bike lanes are safer for cyclists

Explain: Both being on sidewalks and unprotected roads can be dangerous for cyclists. If unknowing pedestrians or cars fail to see cyclists, it can be incredibly dangerous. Cyclists are threatened in both places making cycling an inaccessible option for people. 

Example: In New York city, the introduction of smart bike lanes led to a 56% reduction in injuries to all street users. This included large reductions for cyclists, pedestrians, and fewer collisions overall. 

Tieback: Because bike lanes provide a safer environment for all traffic it is critical that we form protected bike lanes on all major streets. 

How do I practice?

Pick a motion and a side. Think of one argument that you would want to make, then following the steps of LEET, try to fill out your argument. When it’s written ask yourself:

• Does my argument have an introduction that would tell the judges what I was going to say?
• Does my argument have several lines explaining my topic sentence? Would judges now think my argument was true?
• Does my argument have examples or evidence that I can link to the explanation?
• Did I explain why my evidence is important or directly related to my argument?
• Does my argument have a concluding sentence that explains why my argument matters?

Practicing with a partner also helps. Even if you think your argument makes sense, another person might not understand it. Deliver arguments to another person and ask them the questions. If your argument doesn’t meet all the elements of LEET, how could you improve it?

Kids Explain LEET

Resource Downloads

• LEET handout (docx)

Browse By Category

• RSS --> Beginner Debate Skills 5 5 -->
• RSS --> Argumentation 5 5 -->
• RSS --> Refutation 3 3 -->
• RSS --> Style and Persuasion 3 3 -->
• RSS --> Strategy 5 5 -->
• RSS --> Styles of Debate 5 5 -->
• RSS --> Prep Time 5 5 -->
• RSS --> French Resources 4 4 -->

View Other Categories

Our partners.

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Toulmin Argument

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

What is the Toulmin Method?

Developed by philosopher Stephen E. Toulmin, the Toulmin method is a style of argumentation that breaks arguments down into six component parts: claim, grounds, warrant, qualifier, rebuttal, and backing . In Toulmin’s method, every argument begins with three fundamental parts: the claim, the grounds, and the warrant.

A  claim  is the assertion that authors would like to prove to their audience. It is, in other words, the main argument.

The  grounds  of an argument are the evidence and facts that help support the claim.

Finally, the  warrant , which is either implied or stated explicitly, is the assumption that links the grounds to the claim.

For example, if you argue that there are dogs nearby:

In this example, in order to assert the claim that a dog is nearby, we provide evidence and specific facts—or the grounds—by acknowledging that we hear barking and howling. Since we know that dogs bark and howl (i.e., since we have a warrant) we can assume that a dog is nearby. 

Now, let’s try a more academic approach. Let’s say that you are writing a paper on how more research needs to be done on the way that computer-mediated communication influences online and offline relationships (a paper, in other words, very much like the OWL's APA Sample paper ).

In this case, to assert the claim that additional research needs to be made on how online communication affects relationships, the author shows how the original article needs to account for technological, demographic, and modality limitations in the study.  Since we know that when a study lacks a perspective, it would be beneficial to do more research (i.e., we have a warrant), it would be safe to assume that more research should be conducted (i.e. the claim).

The other three elements—backing, qualifier, and rebuttal—are not fundamental to a Toulmin argument, but may be added as necessary. Using these elements wisely can help writers construct full, nuanced arguments.

Backing  refers to any additional support of the warrant. In many cases, the warrant is implied, and therefore the backing provides support for the warrant by giving a specific example that justifies the warrant.

The  qualifier  shows that a claim may not be true in all circumstances. Words like “presumably,” “some,” and “many” help your audience understand that you know there are instances where your claim may not be correct. 

The  rebuttal  is an acknowledgement of another valid view of the situation. 

Including a qualifier or a rebuttal in an argument helps build your ethos, or credibility. When you acknowledge that your view isn’t always true or when you provide multiple views of a situation, you build an image of a careful, unbiased thinker, rather than of someone blindly pushing for a single interpretation of the situation.

For example:

We can also add these components to our academic paper example:

Note that, in addition to Stephen Toulmin’s  Uses of Argument , students and instructors may find it useful to consult the article “Using Toulmin’s Model of Argumentation” by Joan Karbach for more information. 

Understanding the Parts of an Argument

Arguments are among the most compelling documents we encounter as we read. Developing a strong argument requires you to take a position on an issue, introduce the issue to your readers in a way that leads then to view your position as reasonable, and develop reasons and provide evidence for your position. In this guide and those associated with it, you'll learn about the parts of an argument as well as the processes that help writers develop effective, well-grounded arguments.

A Clearly Stated Position

By definition, an argument requires the existence of a debatable issue. In other words, for an argument to even take place there must be at least two sides. When two or more arguable positions exist, each constitutes part of the context.

The audience-those to whom your position will be argued-constitute another part of the context. And since it will contain both supporters and detractors, it is essential that your position be clearly stated. It is the foundation upon which each brick of your evidence will be stacked and must be strong enough to bear its own weight as well as the onslaught of opposing arguments.

Types of Positions

Position statements fall into categories and those categories suggest how a claim should be argued. Your position, knowledge and authority on the subject will help you decide which category best suits the argument's purpose.

Before selecting one, however, consider your audience. Which side are they likely to be on or will they be split down the middle? How informed are they? Where lays the largest difference of opinion? Is the issue emotionally charged? If so, how will the audience react?

The answers you come up with will help determine what type of position will be most effective and what to include in the introduction, the type of evidence to be presented and how the presentation should be organized.

Claims of Fact

Claims of fact present verifiable forms of evidence as the supporting foundation for an inferred position statement. In other words, a claim that that which can not be proven by actual facts is, in fact, true or real based on facts that are somewhat pertinent to the issue. For example, the position statement that "grades measure neither intelligence nor achievement," backed with factual evidence like test scores, duplicable research findings and personal testimony.

Claims of fact notwithstanding, the statement can't actually be proven. Intelligence and achievement measurements are, at best, subjective terms that challenge hard definitions. No amount of factual evidence is going to change that.

Nailing down the terms of the position with objective, concrete definitions will strengthen the statement but be advised that an inferred position is poor foundation on which to build an argument.

Claims of Cause and Effect

Claims of cause and effect are propositions based on the concept that one thing influences or causes another. For example, "rap music makes its audience members prone to violence." To prove such a claim your argument must define the terms of both the cause and the effect.

It must define rap, the kinds of rap that lead to violence and the ways in which it does so. It must also define the forms of violence that pertain to rap and conclusively attribute the effect to the cause. Specific incidents of violence must be cited and tied directly back to specific occurrences in which it can be proven that rap played a significant role.

Claims of Value

Claims of value inherently involve a judgment based on comparing and contrasting one position with another and assigning each a value of good or bad, better or worse. For example, "Danielle Steele is the best romance novelist of the last quarter century."

To build an argument on such a claim the criteria by which the judgment will be made as well as the manner in which the person, thing, situation or circumstance being assessed must be established. Elements similar to claims of fact, such as sales figures, publication statistics and awards will come into play.

For Danielle Steele to be judged the best romance novelist of the last quarter century, it has to be proven that she meets the established criteria for a good romance novelist and that she does it better than all other romance novelists from the same time period.

Claims of Policy or Solutions

Claims of policy or solutions propose and promote policies and solutions based on changing an existing policy that is either inadequate for dealing with a bad situation or conducive to its perpetuation. For example, "Football causes too many injuries and ought to be banned."

Arguing such a claim may require arguing a combination of claims and several steps might be involved: A factual claim establishing that a situation exists, a value claim proving the situation is bad, and a cause and effect claim pinning the blame on a policy that, if changed, will improve the situation may all play a role in the overall argument.

Be advised that proposing a solution carries the inherent suggestion that more than one solution may apply. An argument successfully advocating your position must establish the criteria by which all solutions will be measured and prove that yours meets that criteria better than any other.

Identify Your Position

A clearly stated position demands parameters, or boundaries, narrow enough to avoid any tangential digression that might detract from the argument's power. In other words, to be effective, the author must identify a narrow enough position that proving or drawing a conclusion from the argument that follows won't become bogged down in the side-bar arguments a broader statement might stimulate.

The key to identifying a clear position is in the old adage of not biting off more than you can chew. In a courtroom it's called opening the door to testimony previously excluded. A broad position statement invites disaster by opening doors to counter-arguments that you are unprepared for and have no intention of addressing. It muddies the argument.

Following are some examples of position statements that are too broad to be effectively argued.

"True historical analysis lies in everyday experience, not in dates and politics."

This statement is so broad it would take a book, and possibly several, to argue the point. You'd need a wide variety of everyday examples from the lives of those who lived during a significant number of major and minor historical events just to come close to a plausible proof, let alone a conclusive one. The statement bites off more than one can chew.

"Quantitative, college letter-grading systems effectively create a false sense of achievement by equating 'making the grade' with true learning. Having reached adulthood, college students are no longer in need of such incentives and ought to be evaluated more qualitatively, through written evaluations at the end of each semester."

There are two arguments to be made here: (1) as an incentive, letter grades obscure whether true learning occurs, and (2) written evaluations are more valuable and useful than letter grades. Again, the statement constitutes more than a mouthful. Each position could be a paper in itself.

"All grading is problematic because all grades are subjective. Grading objectively, therefore, is impossible."

This is a vague statement based upon an implied assumption that, to be fair, all assessment forms must be objective. To prove this, all forms of assessment would have to be compared and contrasted and their use across all campus curriculums examined. In-class essays, mid-term papers, lab projects, field work, class discussions, multiple-choice and true-false tests would have to be included. Another mouthful too big to chew: A better option would be to select one form of assessment and build an argument constrained within a single curriculum.

Draft Your Position Statement

For all practical purposes, it's useful to view a position statement as a "work-in-progress," a statement that evolves or emerges as your research progresses. It's not necessary that you begin with an ironclad position. A vague idea will do.

As you learn more about your selected-or assigned-issue, you may find your stance changing. Keep an open mind in this regard: It will help you clarify and focus your final position on a narrow and arguable point. Following are some useful tips that will help you in the process.

Don't bore yourself. Choose a topic around which there are issues that interest you and don't worry about defining your position. A good topic is one that arouses passion in others as well as yourself. Consult your course notes and make a list of ideas that appear to have the most potential by answering a few simple questions:

• What questions did your instructor ask the class to think about?
• What topics sparked the most spirited class discussion?
• What question created the greatest disagreement; the most heated debate?
• What topics or questions divide the local, national or global community?

Do some broad preliminary research on your selected topic. Ask your instructor, as well as others in your field of study, for information and guidance. To grasp the complexities and nuances of the issues at hand, select a group of books and articles that approach your topic from different angles and study up on them.

Note your reactions and opinions as they occur and develop or mature. In particular, you will want to note when previously held opinions change as a result of knowledge and insight gained from recent readings or discussion. Hone in on those opinions about which your feel the strongest or interest you the most.

Begin drafting a preliminary statement. Keep in mind that your position must be arguable. When shaping it consider the following questions:

• Is there an ongoing debate regarding the issue? If not, it may be that a consensus of opinion has already been reached. The absence of debate indicates that either 1) there is nothing about which to argue, or 2) the issue is brand new and ripe for argument.
• Has the issue been exhaustively debated? If so, the sides may be so polarized that further argument is pointless. The absence of a consensus of opinion indicates that all positions, both for and against, have been thoroughly argued and there remains nothing substantially new to add.
• Is there something new to add to the debate? If so, for whom; for what audience? Often, a new take on an old issue, arrived at by focusing tightly on one aspect, will rekindle interest in the debate and advance your position.
• Is there a brand new issue ripe for argument? Be on the lookout. New stuff happens all the time. Like ships at sea, new issues pop over the horizon every day. First a grey smudge in the academic fog, and then, one day, a sharp outline closing in on the harbor. The first spyglass to pick the smudge out of the fog gets the gold-first pick among the arguable positions.

Finally, the best advice is to be constantly aware of the arguments you wish not to address and continually refine your preliminary statement so as to exclude having to argue them. In other words, as you move toward completing your research, close and bolt all the doors you don't want the opposition stumbling through.

The Introduction

Getting off to a good start can make or break you, which is why your introduction is so important. It must be both respectful of the audience-not all of whom are going to be on your side-and compelling enough for them to withhold judgment while hearing you out.

Think about throwing a dinner party: Your guests are the audience. You plan a menu and set the table. Before you serve the entrée you serve an appetizer and introduce those who are meeting for the first time. Your introduction should put your guests on common ground-at ease with each other-before the main course, your argument, is served. When dinner is over, your argument made, your guests stay on for coffee and dessert, your conclusion.

Provide Context for the Argument

The introduction establishes an argument's context: it informs the audience of the issue at hand, the prevailing arguments from opposing sides and the position held by the author. It sets the tone for the argument and establishes the disciplinary constraints and boundaries that your particular academic audience will expect.

There are many ways to provide context for an audience but the main thing is to get everyone on an equal footing, a starting point where everyone has equal knowledge of the issue.

One of the best ways to accomplish this is by proposing a common definition of the issue. Another is to begin with a literature review of past work, showing where and how your position has emerged from previous work and how it enters into or contributes to that conversation.

Propose a Common Definition

One way to create a context for your readers and establish common ground is to begin with a definition of the topic that everyone can share and then introduce an issue based on the common definition. For example:

Approximately 10% of U.S. Citizens over the age of 65 are affected by Alzheimer's disease (AD). Furthermore, potentially 50% of individuals over the age of 85 may be at risk (Greene, et al. 461). [A statement of the pervasiveness of the problem] AD is a disease which results in progressive deterioration of mental and eventually physical functions. This progressive decline has been scaled according to the Global Deterioration Scale. The scale ranges from 1 to 7 with "1" designating normal, "4" representing moderate AD, such as inability to perform complex tasks, and a "7" corresponding to severe AD, characterized by loss in the following areas: verbal ability, psychomotor skills such as walking or sitting up, continence of bowel and bladder, and ability to smile and feed oneself (Bennett 95; Greene, et al. 464). [A definition of the disease]

With a continuing growth of the elderly population, this disease presents an extremely difficult problem for the future. How do we treat these individuals with medical costs increasing every year? How will we allocate funds for those whose families cannot afford to pay? The questions are relentless, but I have decided to explore the realm of treatment [an examination of the issues the definition logically brings up] . . .

I feel active euthanasia should be an available choice, via a highly scrutinized selection system, to allow AD patients, as well as family members, to end their suffering, to eliminate the "playing God" factor by hastening the inevitable, and finally, to end an existence which faces a severely reduced quality of life. [A statement of the author's position on one of the issues: her focus in the paper]

Provide a Literature Review

Offering a brief summary of previously published work demonstrates how well versed you are in both your academic discipline and the issue at hand. It also demonstrates how your work adds to, challenges, or offers a different perspective on questions important to others in the same field.

Here are some conventional formulas with which to introduce other authors previously published work.

Although X [insert other scholar's names] argues Y [insert their position] , about Z [insert topic or issue] , they have failed to consider [insert your position] .

X [insert other scholar's names] has already demonstrated Y [insert their position] , however, if we take their work one step further, the next logical issue is Z. [insert your position and the grounds upon which it is justified] .

Although X [insert other scholar's names] argues Y [insert their position] , about Z [insert topic or issue] , the position does not hold up when examined from the perspective of [insert your position] .

Although they appear quite brief, they can vary considerably in length, depending on your argument and the amount of research involved.

Long Example of Reviewing Previously Published Work

As scholars continue to explore how we can best characterize the discursive space of computer discussion technologies currently in use in many classrooms, one thing has become clear: the ways in which power relationships constructed within other contexts (e.g., the classroom, society) play themselves out in this new textual realm is murky at best. [Statement of the issue at hand] The initial excitement about the potential for computer discussion spaces to constitute discourse communities unfettered by the authority of the teacher (e.g., Butler and Kinneavy; Cooper and Selfe) has increasingly become tempered by attempts to characterize the nature of this discursive space. For some, computerized discussion groups create more egalitarian contexts in which marginalized voices can be given equal space (e.g., Selfe; Flores), while for others computerized discussion spaces serve only as reproductions of the ideological, discursive spaces present within society (e.g., Selfe and Selfe; Johnson-Eilola; Hawisher and Selfe). [Establishing common ground that the issue of power is a viable one by direct reference to previously published work] The disparity between these positions is central for feminists concerned with both resisting the patriarchal nature of academic discourse and providing a space for women students to speak and have their experiences validated. The question for feminist teachers becomes, as Pamela Takayoshi puts it, whether computerized communication is "a tool for empowering [women students] and dismantling the 'master's house,' in this case traditional classroom discourse patterns" or whether such modes of communication are "merely new tools that get the same results in a different way" (21). [Restatement of the issue in more specific terms, a focus that again emerges from previously published accounts]

Feminist analyses of computerized discussion spaces, however, are similarly caught up in the conflicting positions of equalization of all voices versus the replication of oppressive ideological positions discussed above. For example, as Janet Carey Eldred and Gail Hawisher point out, much speculation in composition about the nature of computerized discussions, including feminist speculations, relies on the presumption of the "equalization phenomenon," which they summarize as follows: "Because CMC (Computer-Mediated Communication) reduces social context cues, it eliminates social differences and thus results in a forum for more egalitarian participation" (347). From this equalization phenomenon come claims that computerized discussion technologies occlude issues of status and hierarchy usually associated with the visible cue of gender (e.g., Dubrovsky et al.). Yet, as Eldred and Carey note throughout their article, "Researching Electronic Networks," the assumption of reduced social context cues is by no means a proven "fact"; in fact, Eldred and Carey point to studies such as Matheson's which found that "something as subtle as a name dropped, an issue raised, or an image chosen could convey a gender impression" (Eldred and Hawisher 350). Takayoshi's analysis of harassment through e-mail and networked discussions further illustrates how traditional gender hierarchies can resurface in supposedly "egalitarian" spaces. [A summary of the literature on the more focused issue which demonstrates that no one has yet resolved this issue satisfactorily]

What emerges from this admittedly incomplete literature review are directly conflicting views about how power is negotiated in networked discussion groups, particularly regarding the effect of that power on female students and the creation of a space wherein they might resist the more patriarchal discourses found in classroom discourse and academic forms of writing. [Restatement of the unresolved issue] What I'd like to suggest here is that these conflicting views emerge in part from the ways in which the argument has been conducted. In this essay, I hope to open up other possibilities for analysis by suggesting that one of the reasons questions about power, ideological reproduction, and equalization are so difficult to resolve is that our current analyses tend to look at the surface features of the issue without examining the discursive grounds on which these issues of power are constituted. [The writer positions herself as someone who is both "adding to the conversation" and challenging previous work.] Although focusing on the material effects of networked discussions on women's ability to find a speaking space is important work that needs to be done, I want to shift our analytical lens here to an equally important question: the way the textual space of networked discussion groups positions students and the types of voices it allows them to construct. [Poses a different issue that can then be answered in the writer's argument]

Short Example of Reviewing Previously Published Work

As scholars such as Susan McLeod, Anne Herrington and Charles Moran begin to re-think the way writing-across-the-curriculum programs have situated themselves within composition theory, an intriguing disparity has presented itself between writing-to-learn and learning-to-write. As McLeod points out, these two approaches to WAC, which she designates the "cognitive" and the "rhetorical," respectively, exist in most programs simultaneously despite their radically different epistemological assumptions. [Establishes common ground by defining the issue according to previously published work with which the audience is familiar] What I suggest in this paper, however, is that despite the two approaches' seeming epistemological differences, they work toward a similar goal: the accommodation or inscription of (student) subjects into the various disciplinary strands of academic discourse. [Statement of position which addresses the issue formulated in the research]

Establish Credible Authority

Establishing credibility and authority is just as important to you as a student as it is to credentialed experts with years of experience. The only thing different between you and an expert is the length of your résumé. What's not is the importance of convincing your audience that you know what you're talking about.

Demonstrate your Knowledge

Cite relevant sources when generalizing about an issue. This will demonstrate that you are familiar with what others, particularly recognized experts, have already contributed to the conversation. It also demonstrates that you've done your homework, you've read some current literature and that your position is reasonably thoughtful and not based on pure speculation. For example:

Over the past ten years, anthropologists have consistently debated the role the researcher should play when interacting with other cultures (Geertz; Heath; Moss) .

You may also connect your argument to a highly regarded authority by demonstrating that you are taking that person's position or contribution to current thinking one step further.

When James Berlin [the chief authority on social rhetorics] created his taxonomy of composition in Rhetoric and Reality, he defined a key historical moment in the way composition studies imagined the function of writing in culture. By focusing on the effect writing has on reality, Berlin's work helped the field recognize how assumptions about discourse marginalized certain groups of students and reinforced ideological beliefs that helped maintain an inequitable status quo.

Such a "social" perspective on writing and language inarguably had a significant effect on the face of composition studies, making it difficult to discuss writing as anything other than social and the teaching of writing as anything other than political. Yet the similarity in how social rhetorics depict epistemology suggests that the term social can be used to describe a diverse group of theories that share this view of reality.

Although such synonymous usage may be an apt label epistemologically, its use as a blanket term frequently obscures the difference within social rhetorics on issues other than epistemic ones. That difference, I argue here, is focused around questions of identity.

Share your Personal Experience

Consider that the closer you are to an issue the more credible is your authority to speak. Personal experience, from work or travel, for instance, provides your audience with an insider's point of view. A well-told personal story in the introduction demonstrates how the author's interest in an issue emerged and quite often provides an extraordinarily compelling reason to hear an argument out. Here are a couple of examples:

Example One:

As an aide in a nursing home for four years, I was constantly amazed at how little attention the children of elderly patients paid to their aging parents. Over and over again, it became obvious that the home was simply a place to "drop off the folks" so that their concern could be limited to paying the bills. As one woman told me when I called to inform her that her mother really needed a visit soon, "I pay you to take care of her. If I had time on my hands, she wouldn't be there." When did caring become simply a matter of writing a check? What are our obligations to the elderly in this society and how might we better care for them?

Example Two:

With a continuing growth of the elderly population, patients with Alzheimer's disease (AD) present an extremely difficult problem for the future. How do we treat these individuals with medical costs increasing every year? How will we allocate funds for those whose families cannot afford to pay? The questions are relentless, but I have decided to explore the realm of treatment. . . . After observing the lifestyles of these individuals, I feel I have greater insight to the trauma they face versus an individual who has not witnessed their everyday activities. Based on my direct experience with late-stage AD patients and their families , I feel active euthanasia should be an available choice, via a highly scrutinized selection system, to allow AD patients, as well as family members, to end their suffering, to eliminate the "playing God" factor by hastening the inevitable, and to end an existence which faces a severely reduced quality of life.

Speak Convincingly

Write like an authority: Ignore the fact that your audience might know more than you. You may not be an expert, but you are, by no means, ignorant. After plenty of research you've come to know a lot about the issue yourself. Use that knowledge to inform and convince your audience that you know what you're talking about.

Avoid deferential language such as "in my opinion" or "at least I think we should." Try not to be wishy-washy. Don't hedge your bets by arguing "perhaps we should" or "such-and-such might be the way to go." Don't be arrogant, but don't give the audience any reason to think you might not know what you're talking about.

This past year Michael Maren wrote an article for Newsweek, "The Faces of Famine." This article was not what a viewer would have expected to read: the continuation of starving people in Africa because of an apparent lack in economic means. Although most Americans are moved by the pictures of "skeletal" children and hold the belief that the problem stems from a lack in food resources due to drought and severe conditions, according to Maren the general public in the U.S. is misinformed and unaware of the politics involved with this severe famine.

The evidence Maren has compiled informs his audience that providing money donations for relief funds is destructive, not helpful, for those affected. In his essay Maren talks specifically about the situation in Sudan. The root of the famine is from a 15-year-old civil war between the Khartoum Government and the Sudanese People's Liberation Army (SPLA).

Maren has contributed both his personal experiences, living in Africa as an aid worker and journalist for 20 years, and his political knowledge about starvation being used as a weapon for a civil war, as evidence for his argument. His goals are to inform his audience what really is happening in Africa and to begin to assist in saving lives rather than adding fuel to the fire.

One way to establish credibility and authority is to follow both spoken and unspoken rules of research conduct in both your introduction and throughout the argument. Here is a list of guidelines to keep in mind:

• Respect previous research and authority.
• Take all publications seriously, even when you disagree.
• Respect your opposition: No name-calling.
• Cite all sources: No plagiarizing.
• If it's relevant, include it, even when it hurts your case: No sins of omission.
• If it can't be backed up, don't include it: No generalizing.

Compel the Audience to Listen

Your argument must be compelling. What can you say that will convince you audience to hear you out? An important question: It's easy to assume that the answer is obvious and that your audience will "get it" yet, quite often, that's not the case. Don't leave this to chance. Put yourself in the audience's place and think about what they will be asking:

• Why should I care?

Good answers to such questions will help you draw the audience into the body of your argument. Be creative, but don't lose sight of the facts.

Invoke a Truism

Find something everyone in the discipline agrees with and propose it as the reason for your argument. In the example, the writer connects an argument about identity politics to a concern regarding students and how they learn. In this way, a theoretical issue-something many educators find uninteresting-is connected to something about which all educators are interested: their students.

In posing identity constitution as a central question for social rhetoric, I do not…seek to simply point out a theoretical difference in composition studies. Instead, I locate such questions about the discursive construction of identity primarily within a concern for students as writers and citizens. By examining the different assumptions social rhetoric makes about how discourse affects the student writer's construction of identity, I hope to highlight more explicitly the role pedagogy plays in "teaching" students not only how to construct public voices from which to speak of identity politics but also how to construct their identities.

Provide an Eye-Catching Statistic or Quote

Drawn from research, these may be used to highlight the importance of an issue or-if a quote is personal in nature-to appeal to the audience's emotions. In either case, be sure the statistic or quote directly relates to the issue at hand. For example:

In his U.S. News & World Report article, Hey, We're No. 19! , John Leo addresses the results of a recent survey which found that American students, compared to students from 20 other countries, placed well below average on standardized math and science tests. Leo surmises that these results can be blamed on two things: unqualified teachers and "social attitudes that work against achievement" fostered by teachers' colleges.

Leo may or may not have a legitimate point in his essay; it is difficult to tell through all the sarcasm and unsubstantiated opinion. The article is ineffective for two main reasons: the complete lack of evidence and the condescending attitude Leo exhibits toward the very people he aims to convince.

Identify a Common Concern

In this way, you remind an audience that they already care about an issue. In the example, the writer addresses an American audience on the prayer in public schools issue by identifying it with free speech rights: the protection of which everyone is concerned. This provides a compelling reason for the audience to revisit ideas about prayer in schools while keeping the topic within the legal realm. For example:

What would happen if you were fired for criticizing your boss in a bar after work hours? If you were told you could not put a bumper sticker on your car endorsing the Republican candidate because it would offend your Democratic neighbor? Most Americans, in either of these instances, would be justifiably upset at how their right to free speech was being impinged. Yet, mention that students should be allowed to pray in school and, all of a sudden, the issue becomes murky. We are confronted with another legal issue: separation of church and state. Which of these "rights" should win in this battle? In this essay, I argue that neither is more important than the other, yet if we look closely at the issue of prayer in schools, we will see that there is a way to allow prayer, and thus free speech , without violating the separation of church and state.

Tell an Anecdote

Invoke a reader's sympathy with a short narrative of an experience-either your own or one drawn from research-which highlights the personal effect of the issue about which you will be arguing. For example:

Celebrating his acceptance into his fraternity of choice, Benjamin Wynne did something many college students have done at one time or another: he went out and got completely, unabashedly drunk. Wynne, accompanied by other members of Louisiana State University's chapter of Sigma Alpha Epsilon, started off his night of revelry at a party off campus. The group then moved to a local bar before ending up back at the frat house. Though this type of partying may sound typical to many college students, its result was anything but typical: Benjamin Wynne died that night of alcohol poisoning, having consumed the equivalent of 24 drinks (Cohen 54).

His death in early September of last year should serve as a wake-up call to every individual on a college campus in this country, as well as parents of students. Excessive drinking is a widespread, serious problem on many college campuses nationwide, not only for the students who actually do the drinking, but for non-drinking students as well. Students, faculty, administrators, and other individuals on college campuses must admit to themselves that this behavior is not acceptable. We must admit that it is a problem before another student's life is tragically cut short.

Ask Questions

Although this strategy is often overused, asking a few key questions is a good way to introduce your argument. Be cautious, however, of posing any that will not be answered: doing so sets up false expectations. For example:

How many times have you looked at a city street and seen it draped with power lines going in every direction? How many times have you seen housing developments intersected by huge power lines which radiate dangerous levels of high voltage? How many times have you driven the open country only to find miles and miles of steel towers connected by strands of power lines?

If you're like me, you notice these things. To me, they happen to be aesthetically unpleasant. What we don't see is where or how the power within those lines is generated. Chances are it is not good. Over 85% of our current energy source is derived from fossil fuels (RE fact sheet 1). What if our power source wasn't harmful to the earth? What if it was coming from the sun and wind, and didn't harm the people in the neighborhoods who used it?

Promise Something New

Demonstrate how your argument adds to, reframes, redefines, or offers a new solution to an issue with which your audience is already involved. In this example, the writer summarizes current positions in published literature in order to reframe the issue. For example:

In the past twenty years, literacy has become a hot topic among educators and the public alike. For teachers, the issues seem to revolve around the literacy skills students need in order to graduate from high school. The debate ranges from a strong emphasis on critical reading skills (Smith, Jones) to technical literacy skills (Palmquist, Barnes) to writing skills (LeCourt, Thomas). As most teachers know, however, these skills are not separate: writing, for example, can't be taught apart from reading; technical literacy includes both writing and reading.

How, then, should a teacher decide which skills to emphasize in a given high-school curriculum? In this paper, I will argue that the first step to deciding on necessary literacy skills lies in closely examining what students will need to succeed after high school, in college and in the job market. In short, any decision about literacy skills must begin with research into the public sphere. Educators cannot make such decisions in a vacuum, as most theorists (like those cited above) are now doing.

Use an Epigram

A simple block-quote at the beginning of a paper can highlight the importance of an issue or the differences of opinion that surround the debate. Not generally referred to in the argument itself, an epigram serves to set up the context for the argument being introduced. For example:

I agree that students should be able to write well when they leave the University. But I think we don't give them enough credit for how well they can write when they come here. All we need to do is push them a bit more. . . . The University is talking about keeping a writing portfolio for every student: who has the time for that. . . . All this nonsense about WAC is just baloney, just baloney. --Professor of Electrical Engineering

Perhaps I ought not to start my paper with so clear a statement of the disagreement our panel hopes to address. But in some ways, the practical challenge offered by Professor X helps to define a workable theoretical perspective. As other practitioners have discussed, a top-down model of WAC can do nothing in the face of such hostility. At best, proponents of WAC must ignore the faculty who hold such positions. But a model of WAC that focuses largely on students might just side-step this faculty member long enough to convince other faculty and students that WAC has real merits.

Establish Common Ground

What does everyone already know about the issue? One of the best ways to attract the interest of an audience is to locate them on common ground, showing how the issue at hand has been or remains something about which they are already familiar and concerned. There are several ways to do this.

Present a New Angle

Use published material to identify that your issue has already been addressed at length either by experts in the field, or in the broader society. Then demonstrate that your position, one about which your audience already knows quite a bit, is a brand-new take. For example:

Picture in your mind the four women who are closest to you. It may be your sister, your mother, your niece, your aunt, your best friend, your wife, or even yourself. According to at least six of my sources, including the research handbook, Rape and Sexual Assault III edited by Ann Burgess, one of the people pictured in your mind is or will become a sexual assault victim. The research handbook specifically states that one in four female college students will be sexually assaulted during her college career (Burgess, 1991).

Make an Emotional Appeal

Connect your audience emotionally to the issue at hand. Appeal to their sense of compassion: Deliberately pull at the heartstrings. Start at a general enough point where the audience easily recognizes the common ground upon which you and they both stand. Emotionally invested, they will hear you out. For example:

As the video showed a man with violent tremors trying his hardest to speak with some fluency, I thought, "Can't we do any more for people like him?" The man I was watching had Parkinson's, a disease afflicting 1 in 5,000 people (Bennett, lecture). Due to the degeneration of that part of the brain that produces dopamine, a chemical that helps control motor coordination, patients afflicted with Parkinson's disease often suffer muscle rigidity, involuntary tremors and a shuffling gait.

I cannot imagine the frustration a person with Parkinson's disease must feel when tremors prevent them from holding a cup of tea. I cannot imagine the frustration they must feel when walking no longer comes with ease. I cannot imagine the frustration they must feel as they consciously know they are physically deteriorating. And I cannot imagine the frustration family members of Parkinson's patients must feel as they watch their loved one deteriorate and know that there is nothing they can do to help.

In answer to my own question, though, there is more we could be doing to help people with Parkinson's disease. Current research on fetal tissue transplantation shows great promise and could be a great benefit to many people. [The paper goes on to argue in favor of fetal tissue transplantation despite the controversy surrounding such a procedure.]

Present a Solution

Demonstrate that your argument addresses a problem in which everyone in the audience shares or has a legitimate interest. Pull the audience in by explaining its significance to the field of study or connecting it to a larger social issue.

Common ground begins by building the larger picture, one that all audience members recognize, and then whittling it down to a smaller, more focused issue and the one to which your argument provides a solution. Your logic should generally be presented following the pattern of an inverted pyramid. This demonstrates how one problem emerges from another, as in the illustration below.

Clarify or Define a Problem

This is a strategy often found in the social sciences (psychology, sociology, etc.), business and the professional world, though it is not constrained to those disciplines. As part of the context of an issue, a specific problem provides a patch of common ground on which everyone in the audience can stand while you argue the case for a specific solution.

Argue from a Societal Perspective

One way of presenting a problem is to appeal to your audience as citizens rather than professionals in a given field. Begin with a social problem that might benefit from a disciplinary solution and work towards the disciplinary end. Establishing common knowledge about a societal concern, or problem, usually ties back to a disciplinary issue fairly quickly, however, be advised, that academic audiences expect arguments aimed more directly at their professional concerns rather than their social ones.

As the recent battles over affirmative action, school busing, reactions to separatist movements such as the Million Man March, and the backlash against government control by groups such as the Montana Freemen illustrate, our society is becoming more and more divided on how cultural difference can be maintained while still functioning with a national consciousness. [Statement of a social problem]

In the field of composition, these social tensions translate into issues of identity politics: [An immediate transition to what this social issue means in the disciplinary terms of the field of composition, a sub-field of English studies] how can instruction in academic discourse serve to educate a critical citizenry and yet not infringe upon ethnic, gendered, and sexual identities? How might we prevent the power of academic discourse to rewrite subjectivity without also abandoning the common ground such a discourse provides? [Poses discipline-specific questions related to social issue that define the problem to be answered in the text]

Argue for a New Perspective

Although many arguments focus on a specific problem and its corresponding solution, that's not always the case. Some arguments redefine an issue, arguing for new ways of looking at an old problem.

These types of arguments require a different introduction strategy, typically beginning with a statement of the problem and a brief review of the inadequacies in the solutions offered to date. It's a great approach to presenting a position statement that an existing problem needs to be looked at from a different perspective.

As our readings in class have demonstrated, what constitutes literacy and how it should be defined is a question which encourages lively and active debate. [A brief statement of problem which needs no justification since it was already discussed in the context of the class the paper is being written for] Some scholars (e.g., Hirsch, D'Souza) argue that what it means to be truly "literate" is a mastery of a certain body of knowledge that can provide a common knowledge base for all citizens. Others (e.g., the Bell report) focus on "skills" instead of knowledge, arguing that what students need are basic critical reading and writing skills that then can be applied to whatever context they find themselves in as a adults. More radical educators (e.g., Freire, Giroux) argue that true literacy lies in the ability to be critical about culture: to "read," for example, the media for its insidious cultural messages and act differently upon them. [A brief summary of solutions already offered in the discipline] From this brief summary, it is obvious that what is at stake in this debate is no less than what we think students need to learn to be successful economically and responsible members of a democratic citizenry. [A restatement of the problem in different terms] Yet, ironically enough, although the debate is focused on "what students need to know," rarely is a student's opinion solicited. In this paper, I will examine the literacy debate from my perspective as a college student. When we look at this debate from my perspective, we see that the questions posed about what it means to be literate have little to do with students' concerns and what we think we need to know. [A statement of a new perspective and the challenge it offers to current solutions]

Argue for a New Solution

Rather than arguing for a new perspective, a critique of old solutions can be enough to introduce the argument for a new one. These types of introductions typically recognize the existing problem, briefly review the inadequacy of past solutions and end with a position statement identifying a new solution and a call for its implementation.

As the media coverage of the issue and a variety of polls have demonstrated in the past 10 years, very few members of the national public would dispute the claim that politics has been controlled by too few people for far too long. For example, in a 1994 Guppy Poll, 97% of citizens polled responded that the government was clearly in "grid-lock," although 92% of those polled attributed the grid lock to "career" politicians such as Strom Thurmond and Ted Kennedy (Goldfish Collective, 1994). [A brief statement of a problem immediately recognizable by most citizens] Yet, although the public clearly sees "government by the few" as a serious problem, there is little to no consensus on a solution. [A transition to the argument for inadequacy of solutions]

Various solutions have been posed for this problem, ranging from mandatory term limits to the expansion of the two-party system to "free" television spots for all candidates. [Summary of inadequate solutions] In this paper, however, I will demonstrate that none of these proposed solutions will adequately solve the problem as long as funding for campaigns remains so inequitable. [Overview of argumentative strategy: critiquing other solutions] Instead, I will argue that the "best" solution lies in an option which has received little, if any, attention by the mainstream press: socialized campaigning wherein all campaigns are funded solely by the government and each candidate receives an equal amount of campaign funding. [Statement of thesis: goal of showing inadequacy of other solutions]

The Argument/Presentation of Evidence

The bulk of an argument is given over to supplying and presenting the evidence that supports a particular claim or position, refuting opposing arguments and making appeals to the logical, ethical and emotional sensibilities of the audience.

Acceptable Academic Evidence

Acceptable academic evidence depends a great deal on to whom it is going to be presented, the field in which they work, and the focus and goals of the position being argued. To be convincing it must be founded on fact, well reasoned, logical, and stand up against opposing arguments. Included will be a mix of facts, research findings, quotes, experience and the work of other people.

Logical and textual evidence is generally considered to be more authoritative-stronger and more convincing-than anecdotal evidence or emotional appeals. For it to be academically acceptable, the evidence must meet certain criteria:

• Evidence Must Come from a Reputable Source: Just because someone has written on a topic or issue doesn't mean your audience considers them an authority. Authority is judged by how much experience a source has, the viability of their research methods, and their prior reputation.
• Evidence Must Emerge from Acceptable Research Methods: If you are using any form of quantitative or qualitative research, look closely at the methods. A survey of 5 people is hardly persuasive. A survey of 100 may be acceptable in a sociology class, but not authoritative to an audience of scientists.
• Evidence must be Replicable: If you use an original study, replicating the same conditions and methods should produce the same results. Using the same sources, the same information should be found. Personal experience and observation are hard to replicate, however. The onus to be ethical and honest is on the author.
• Evidence Must be Authoritative and Factual: What counts as factual varies widely from discipline to discipline. Personal experience may be valued in a Women's Studies class, but it won't meet the criteria for a science paper. Your audience must consider all your evidence and sources authoritative.

Acceptable Field-Specific Academic Evidence

Acceptable "field-specific" academic evidence is a bit more complicated. Many disciplines are subdivided into niche fields, each of which may have differing criteria for defining acceptable evidence. For instance, textual evidence will be expected in the Speech Department's Rhetorical History and Theory classes, while the Mass Communications class will expect observational and qualitative research methods.

The best way to judge what constitutes acceptable evidence is by checking the reading assignments in your own class syllabus. Consider what types of evidence your professors use most often when discussing a certain issue or problem. Look at the bibliographies in your textbooks or in articles from other well-known books and journals. You will find many different kinds of evidentiary sources. Here is a list of the most common.

• Surveys are acceptable in many fields, particularly in journalism, communications, business management and sociology where knowing the reaction or feelings of many individuals regarding a specific issue is relevant. They are less acceptable in the biological and physical sciences.
• Observational Research is acceptable in many fields. Descriptive studies of human behavior are especially authoritative in education, anthropology communication, psychology, sociology and many other social sciences. They are less relevant when the object of study is more textual, as in history or literature.
• Case Studies are acceptable in the majority of fields as long as accepted methodologies are followed. Case studies are especially prevalent in the health and human behavior fields, human behavior, education, and business.
• Academic Journals and other reputable publications-including bona fide research studies-are acceptable sources in all academic fields. The key is the status of the publication. Popular magazines, for instance, generally have a lower status than journals, excepting in fields like political science, journalism and sociology where societal issues are often addressed.
• Popular Magazines are acceptable as evidence in fields where public opinion or current events are especially relevant such as political science or journalism. Even here, however, information is expected to be analyzed from an academic perspective unless only facts and events are being cited. Tabloids are seldom acceptable. Note: Depending on your topic, The New York Times might be acceptable.
• Biographical Information is generally not the best form of evidence unless you are actually writing a biographical or an historical paper. In other words, it's only acceptable if it's relevant. In most cases, what a person actually said, did, or discovered will be more useful and relevant.
• Quotes or Summaries of work from established authorities, those with reputations in their fields of study, are more authoritative than that of work from those with little to no experience or publication record on which to judge their expertise.
• Beliefs --defined as opinions or truths based on intuition, faith, or other intangibles-- that can't be backed Back or empirically verified are generally not acceptable in an academic argument. Exceptions may be made, depending on relevancy, for quoting a religious or theological authority.
• Opinions are acceptable only when they have been substantiated through prior examination. Quoting an expert or recognized authority, in other words, after they have already made a convincing argument, can be considered evidentiary. An unsubstantiated opinion from anyone, expert or otherwise, is not acceptable.
• Statistics are accepted in every academic discipline, especially those that rely heavily on quantitative research, like science and engineering. That said: many of the social sciences, like anthropology, psychology and business management, combine both quantitative and qualitative research making statistics just as applicable and acceptable in those fields as well.
• Personal Experience was not considered acceptable in an academic argument until recently. Gaining ground since the 1980's, it is particularly considered credible and acceptable in the humanities and liberal arts. More so, in other words, than in business, social sciences or any of the harder sciences, but that, too, is changing. Check with your professor and read your syllabus closely to find out if and how personal experience can be used as evidence in an argument.
• Interviewing an Authority is acceptable, both in-person and over the telephone, in almost every academic discipline. Their credibility is considered in a similar vein as academic journals and other reputable publications in which field-specific articles are printed.
• Interviewing an Ordinary Citizen can--in the manner of testing which way the wind is blowing--be useful as evidence of public opinion, but it is not acceptable in sBackport of a particular position itself in the same manner as that of an expert or an authority. For example, your roommate's opinion on the environment is not as authoritative as the head of the EPA's.
• Laboratory Research is most acceptable in the hard sciences; however, many of the social sciences (e.g., psychology) view it just as authoritatively. The only fields where laboratory research is less acceptable are in the humanities which rely almost heavily on textual evidence or observational and qualitative research.
• Textual Analysis --analyzing other people's research and drawing logical conclusions or interpreting texts and theory for inferences and evidence--is acceptable in almost every academic field. Highly regarded in the humanities fields, it is of lesser-though still authoritative-importance than any original lab or observational research done in the sciences.

Refuting Opposing Positions

Refuting opposing positions is an important part of building an argument. Not only is it important, it is expected. Addressing the arguments of those who disagree is a way of identifying the opposition and exposing the primary weakness(s) in their argument. Doing so helps establish the contextual parameters, or boundaries, in which your argument will be contained. It's best to start with a summary.

Summarizing the opposing positions demonstrates that you are being fair to the other side. It also allows you to set the table for the claims you are going to be laying out. Here are a few general guidelines for composing a summary:

• Provide only a sentence or two describing the focus of the opposing argument.
• Focus only on the details that will be important to what you are going to present.
• Avoid slanting the summary. It provides grounds for discounting your position.

For example:

George Will's editorial in Newsweek states that the reason "Johnny Can't Write" is the misguided nature of English teachers who focus more on issues of multiculturalism, political correctness, new theories of reading such as deconstruction, and so on, than on the hard and fast rules for paragraph development, grammar, and sentence structure. [Summary: A concise yet fair summary of Will's main argument.] Although Will interviews students and uses sample course descriptions to back up his opinion, he misses the main point: all the "fashionable" theories and approaches he decries have actually been proven to teach writing more effectively than the traditional methods he favors. [Refutation: The beginning of a refutation that will go on to show why Will's judgment is wrong.]

Using a Counter-Example

Using a counter-example, or an instance that flies in the face of the opposition's claim, is one way of refuting an opposing argument. If it can be shown that their research is inadequate, it can be shown that their position is faulty, or at least inconclusive. Casting a shadow of doubt over the opposing argument provides strong evidence that your argument has merit. Be sure to use real instances of how your opponent's position doesn't account for the counter-example.

As Henry Johnson, a vice-president of student services at the University of Michigan explained, "To discuss sexual assault is to send a message to your potential student cohort that it is an unsafe campus, and therefore institutions tend to play that down" (Warshaw, 1994). When deciding which university to attend, prospective students do compare statistics regarding the ratio of males to females, student to faculty and-yes-the incidence of crime. Therefore it is no surprise that more than 60 colleges rejected requests to conduct surveys concerning sexual assault at their schools even though anonymity was guaranteed (Warshaw, 1994). [The writer sets up the opponents' view that information about sexual assault on campus damages universities' reputations.]

Universities fear negative publicity, but at Bates College, a rally of 300 angry college students outside the president's house demanding to know why the college hadn't informed them of a recent series of sexual assaults on campus, did get publicized. This resulted in further negative publicity because it came out that the university, in order to cover-up the occurrence of sexual assaults, punished the assailants without providing fair trials (Gose, 1998). [The counter-example shows that even more negative publicity results from trying to hide sexual assault information.]

Outlining an Opposing Position

Outlining an opposing position, as with a summary, not only refutes or rebuts an argument; it's also a way in which to introduce your position. Explicitly addressing those who disagree provides an opportunity for demonstrating why the opposition is wrong, why a new position is better, where an argument falls short and, quite often, the need for further discussion.

Although there is obviously a strong case for introducing multicultural topics in the English classroom, not all would agree with the argument I've put forth here. One of the most vocal critics of my position is George Will. For example, Will's editorial in Newsweek states that the reason "Johnny Can't Write" is the misguided nature of English teachers who focus more on issues of multiculturalism, political correctness, and new theories of reading such as deconstruction than on the hard and fast rules of paragraph development, grammar, and sentence structure. [Summary: A concise yet fair summary of Will's main argument.]

Yet, as I have shown here, multicultural methods clearly do not interfere with teaching writing. [Refutation #1: Disproves Will's position by referring to research already cited.] Further, Will demonstrates a certain bit of nostalgia in this piece for "older ways" that, although persuasive, has no research, with the exception of Will's childhood memories, to back it up. [Refutation #2: Exposes a flaw in Will's argument.] Although most of us think the way we were taught must be the right way, such is not necessarily the case. We should neither confuse nostalgia with research nor memory with the best curriculum. [Opposing argument: Memory and research are not the same; thus, Will's point is wrong.]

Appealing to the Audience

Appealing to the audience is another important part of building an argument. In an academic argument, logical appeals are the most common, however, depending on your topic, ethical and emotional appeals may be used as well.

Logical Appeals

Logical appeals are a rational presentation of relationships constructed such that an audience will find them hard to refute. In most cases it ties together individual pieces of evidence, uniting the argument in a manner strong enough to persuade the audience to a consensus of opinion. In other cases, logical appeals bolster an argument where the weight of evidence is less dependable, as in the following:

• When tangentially related evidence is tied to the argument at hand because direct evidence is unavailable.
• When the evidence can be interpreted in a variety of ways and the writer needs to focus the audience on his or her version so that they may agree with the conclusion.
• When a connection between widely-accepted evidence and newly argued material needs to be established.

When we appeal to the logical sensibilities of an audience, we often rely on long-established relationships between events and facts. If we can show that one event leads to another, for instance, we are establishing a logical relationship (e.g., cause/effect, deductive reasoning, etc.). Because these relationships are deeply grounded in our thinking and language, they are relatively easy to use. Nonetheless, it will help to review the range of logical appeals available for writing arguments.

Cause and Effect

Cause and effect demonstrates how a given problem leads to effects which are detrimental or how the causes of a problem need to be addressed. In either case, the writer sets up a logical relationship based in causality as a key part of the argument, using other forms of proof to support their analysis of causes or effects.

In a paper arguing for a 35 hour work week for manual laborers, the writer supports her thesis by illustrating the logical effects of the current, 40 hour week on society: (1) more physical ailments, leading to higher health costs; (2) less time spent with family, leading to the further breakdown in the American family; (3) fewer job positions being open, leading to higher unemployment than necessary; (4) diminished quality of life, leading to psychological problems such as anger and depression. For each of the four effects, she must then prove through other forms of evidence that a plausible cause of these problems is the 40-hour work week to make her argument.

Compare and Contrast

Compare and contrast demonstrates how a given argument may be similar to or different from something that they already hold to be true. By logical extension, the similarity between the two gives your argument more persuasive power. Pointing to the differences between something held as fact and something you are arguing can convince the audience of its worthiness and allow you to focus only on the differences.

In a paper arguing that homosexuality should be protected as a civil right and arguing that discrimination based on sexual orientation should be outlawed, the writer demonstrates the similarities between sexual orientation and other "classes of people" protected by civil rights legislation (e.g., women, minorities, religious groups). The writer, then, logically appeals to the audience's belief that discrimination based on gender, race, ethnicity, or religion is wrong and asks that they accept the argument extending the same benefit to homosexuals.

Syllogistic Reasoning

Syllogistic reasoning demonstrates deductive logic and begins from the premise that a fact or opinion is inarguably true. Through a series of steps the writer demonstrates that the position being argued follows logically from that premise; an extension of what is already inarguably true. In another use of this appeal, the writer presents a series of facts from other sources and then draws a logical conclusion based on these facts, showing how each group of facts leads to a premise which the audience can accept as fact, and finally, how these premises, when put together, lead to a certain conclusion.

In a paper arguing for the agreement reached at the World Environmental conference banning the destruction of rain forests and other large forests, the writer attempts to show why the ban is a logical response to global warming. In his paper, the writer presents scientific authorities' descriptions of global warming and its main cause: a lack of oxygen in the atmosphere. He then presents other scientific evidence about how oxygen is produced on earth, through plant life. By syllogistic reasoning, the writer can then draw the conclusion that if global warming is caused by a lack of oxygen [premise #1] , and trees produce the most oxygen on earth as the largest form of plant life [premise #2] , then one way to slow global warming is to protect forests [conclusion] .

Classification

Classification demonstrates how previous research, the people contributing to a discussion, or the concepts and ideas important to an issue can help shape how an audience thinks about or perceives an issue. It groups people, research and opinions in ways that makes logical sense to your audience and sets up the means by which you can argue either for or against that which a group stands.

In a paper arguing for a certain interpretation of family values, the writer begins by looking at all the groups who profess to be in favor of such values (e.g., the religious right, President Clinton, feminists) and how they define such values differently. Grouping the other people who talk about the issue in this way then allows the writer to ally himself with certain groups and argue against others.

Definition demonstrates how to set the terms or parameters of an argument. Defining issues in terms that support your position frames the argument so that, through syllogistic reasoning, an audience can be lead logically to the conclusion you intend. To argue by definition, then, is to convince the audience that the definitions are reasonable, supportable and logical and, since your argument is based on them, your conclusions are as well.

In an editorial arguing for dismissing a given professor, the writer begins by defining what makes a "good" teacher: knowledge of topic, interest in student learning, a teaching style that holds students' attention, an ability to explain clearly difficult concepts, availability for conferences with students, and fair evaluation methods. Once a good teacher is defined in this way, the author can then demonstrate how Professor X has none of these qualities, proving his judgment with evidence at each point from student evaluations, interviews, etc. Logically, then, if Professor X does not fit the definition of a good teacher, the readers will reach the conclusion that he is a bad one and should be dismissed.

Ethical Appeals

Ethical appeals make use of what an audience values and believes to be good or true. Presented formulaically, it might look something like this:

Values held by audience + connection to your argument = an argument your audience values.

Ethical appeals are acceptable in most forms of academic argument; however, they are not a substitute for evidence or proof. Use them sparingly. Whatever you do, don't assume your ethical positions are shared by your audience as this may differ radically from one to another.

Typically, such appeals appear in the introduction or conclusion to demonstrate how the argument connects to a belief the audience already holds regardless of whether they have ever thought about your position in the same way before.

Arguing from an Ethical Basis

When arguing from an ethical basis, begin by subtly reminding readers of what it is that they are supposed to believe in and then show how your argument is a logical extension of that belief. For example:

Although most people wouldn't call themselves "feminists," it is difficult to find anyone in the 1990s society who doesn't believe women should receive equal pay for equal work. Equal pay, after all, is only fair and makes sense given our belief in justice and equal treatment for all citizens. [First two sentences remind audience what they believe.] However, the fact remains that no matter how commonsensical equal pay seems it is not yet a reality. Addressing the causes of unequal pay, then, is something that goes to the heart of American society, an individual's right to receive fair treatment in the workplace. [Second two sentences illustrate how this ethical belief is being violated, and thus, by logical extension, should be addressed.]

Discipline-Specific Arguments

In discipline-specific arguments, it is best to use an ethic or value shared within that community. For example:

As teachers, we constantly profess the belief that students should be in charge of their own learning. Arguably, a student-centered curriculum is one of the unquestioned values of educational studies. [First two sentences invoke a value within the field of education.] Although seemingly a radical idea, foregoing the teaching of grammar out of workbooks is simply an extension of this value. By working with grammatical mistakes in the context of a student's writing, we are merely gearing the curriculum to a student's needs and helping him/her "take charge" of their own writing. [The last two sentences show how what the author is arguing-teaching grammar in the context of student writing-is a logical extension of this value.]

Arguments for a General Audience

In arguments geared to a more general audience, cultural values may be more appropriate. For Example:

One of America's greatest commodities has been the field of science and medicine. During the four-year governmental ban on fetal tissue research, doctors went to other countries to perform transplants, thus exporting our ideas and innovations in this area to other countries (Donovan, 225). Why shouldn't we continue to be at the forefront of this research? Our technology, especially in medicine, is some of the best in the world, and this research could provide benefits for thousands of people. We need research to continue and to consistently show what exactly needs to be done in this procedure. [Highlights: First sentence invokes an American value-the strength of our medical technology-while the next sentence examines the ethics of exporting such technology without using it on the home front, something most Americans would protest. This sets the stage for the writer to argue for more research into this area.]

Emotional Appeals

Emotional appeals are generally frowned upon in academic circles for the simple reason that they tend to get in the way of logic and reason, the prerequisites of an academic argument. However, under the right circumstances, they can be quite effective. Drawing on our most basic instincts and feelings an emotional appeal can illustrate a truth or depict the reality of a fact in an emotive way far more compelling than a logical or ethical appeal. For example:

Studies show that women earn 80 cents to every dollar earned by a man. What these statistics don't illustrate well is the effect this lesser earning potential has on women's lives. Take Irma as an example. Irma works as a nurse in a major hospital, yet takes home only $250 a week. On this money, she must support her four children whose father abandoned them when the youngest was six months old. With rent at $700 a week, she has only $300 left over for food, clothing, and her own needs. As she describes it, "it's heartbreaking to have to tell my daughter that she has to wear hand-me-downs one more year to begin school or to tell my son that he can't join the baseball league because we can't afford the fee for the uniform. It's even worse when I watch them eat pasta day after day without complaint because our budget doesn't allow for much meat." It's even more frustrating, she explains, when she realizes not all nurses doing the same job are earning the same pay. "Last month, I heard one of the male nurses got a raise because he was supporting a family of four. What makes them think women aren't in the same situation?"

Be cautious using emotional appeals. They have no place in an academic argument if their purpose-as often seen in advertising and politics-is to deceive or distort. When appropriate, use them to introduce an argument that proceeds logically and is supported with acceptable forms of evidence (e.g., statistics, research studies) or, to follow, as a graphic or human illustration of what the evidence suggests.

The Conclusion

There are no hard and fast rules for constructing an argument's conclusion or that mandate what it should contain. Nevertheless, your conclusion should close out the presentation of your evidence in a clear, logical and thoughtful manner and leave the audience with some credible semblance that you have followed through on or fulfilled the promise of your introduction.

If the argument is open-ended, the conclusion should remind the audience of the specifics of the issue being argued, the position you have taken and give them something new to consider. If it is close-ended, it should justify your position. The conclusion is the place to pound home the central points of your argument and persuade the audience that, "given the evidence," your case is indisputable.

Depending on what message you most want to leave your audience with, you may want to conclude using one or more of the following strategies:

• Reflecting Introduction

Summarizing Key Points

Logical synthesis, evaluating the solution, call to action, emotional and ethical appeals, reflecting your introduction.

Reflecting back on your introduction will provide a sense of closure, particularly if you began by asking questions, or proposing a solution to a problem. Having provided the answers or explained the solution in the body of your argument, your concluding remarks provide an opportunity to restate the original questions or problem and show how your argument answered or resolved them. It is also an opportunity to show how your position adds to or changes the context of the issue at hand. For example:

Picture yourself stepping out into a backyard with just enough sturdy turf to be comfortable in a sea of drought-loving flowers such as cosmos, dianthus, columbine, and zinnias. The honeysuckle bushes and juniper hedges are alive with the buzzing of bees and the twittering of birds. At night as you lie down to sleep, you can once again hear crickets through the open window. All this and your mower and hoses have not been out of the shed for weeks!

Summarizing the Key Points of an argument is always a good idea and, in some disciplines, it's considered a standard conclusion. But more often, it is used in conjunction with other concluding remarks and strategies. Be careful not to overdo it: Unless you are presenting a complex argument, or relying on a variety of potentially confusing sub-arguments, a lengthy summary is unnecessary and, in fact, overkill. Be brief. For example:

The current sexual assault reporting rates among students is low because the victim often does not know what resources and options are available. In addition, ignorance, misconceptions and students' false sense of security undermine the sexual assault prevention efforts. The alarming result is that assailants are often unaware that they are assailants and victims unaware that they are victims.

The best way to fight this ignorance is education and, since that is the goal of a university, what better place to begin. Education about sexual assault may be difficult at first but eventually everyone, including the institution, will benefit. It will not only teach students how to succeed in the classroom and office, but how to succeed in life as well.

A logical synthesis of points made summarizes the individual steps taken to arrive at an argument's conclusion and is practically a requirement of an inductively organized presentation. In the body of an argument, each piece of evidence is laid out and examined individually. Synthesizing the logic behind each step pulls all those pieces together and demonstrates how each relates to another. Briefly reminding your audience of all these connections may be the best way to conclude, particularly if your argument is somewhat complicated or difficult to follow. For example:

Some find it easy to adopt a "they're getting what they deserve" attitude toward student binge-drinkers when they suffer the negative effects of their behavior. As long as they are adults making their own choices, and they are the only ones affected, why not let them do as they please? This attitude should not be tolerated for two reasons. First, many of these students are breaking the law by drinking before the age of 21. We cannot ignore this and allow these crimes to go unpunished. Second, they are not the only ones affected. The repercussions of binge-drinkers on non-drinkers living in dorms and Greek houses-the secondhand binge affects-should not be so lightly dismissed.

Wechsler writes, "It is no longer possible to view bingeing as solely the bingers' problem: non-bingeing students are paying too steep a price." On high-binge campuses, for example, that price includes student's sleep or study interrupted (68%), caring for a drunken student (54%), unwanted sexual advances (26%) and personal property damage (15%) (Wechsler 23-60). It is the non-drinking student we must keep especially in mind when we consider whether college binge-drinking is a problem worthy of our attention, or one we can afford to keep on ignoring. Writes Hingson, "Emphasis should be placed on protecting the rights of those [non-drinkers] negatively affected by binge drinkers" (54). All students have the right to be safe and happy at their university, and we cannot continue to allow binge drinkers to infringe upon that right.

Evaluating the Solution to a problem presented in the introduction is also an excellent way to conclude your argument. Since most of an argument focused on solving a problem presents the reasons why a particular solution is best, an evaluation of potential problems and how they might be addressed will leave your audience more convinced of the solution's validity and your objectivity. It provides an opportunity to examine, for the audience's benefit, the strengths and weaknesses of your position one last time before the end of the argument. For example:

A one-credit course would prove that the CSU did take effective steps to help and protect their students and therefore the university would not be found liable for the crime. "Colleges are the last chance that we have to educate young men and women about human relations, living together, competition, and fair play," stated Susan Ervin-Tripp, a psychology professor at the University of California at Berkeley (Warshaw, 1994). This may also be the last chance that society has to give students the tools to prevent unnecessary sexually transmitted diseases, unwanted pregnancies, and lifetimes full of severe emotional stress resulting from sexual assault crimes. [After arguing about the financial and legal liabilities the University might face if they don't institute a required course on preventing sexual assault, the writer moves back to a humane appeal about the long-term personal effects of sexual assault. This emotional appeal builds nicely on the rational appeal to this audience.] Colorado State University can use this chance to offer students a course that will teach them how to protect themselves, aid prevention, and report sexual assault crimes. CSU has a chance to make a huge difference in these students' lives, not only in the classroom but in life. As the U.S. Department of Justice stated so eloquently, "Experiences on campuses will be carried forth to everyday life and will influence future actions. Therefore, every effort to inform students may mean one less victim or one less crime committed" (US Dept. of Justice). Isn't this one student, who was given the tools to avoid a lifetime of shame, doubt, disgust, and depression, enough reward for only a half semester of education?

A call to action work best in deductive arguments that propose solutions to problems (e.g. social problems) or that point out what further research is needed. It takes an argument one step further by addressing what the point of convincing an audience was in the first place. If your goal was advocating some sort of change, and your argument is convincing, your conclusion provides an opportunity to suggest what actions an audience sold on your position can take to actualize that change. For example:

As with any new endeavor, we like to know what we are getting into. We like to know what the advantages and disadvantages are. Exploring every option is something people have been doing for centuries and will continue to do for many more. Fossil fuel studies have shown the world that we have dug much farther into the earth's resources than was probably necessary and that industry has gone too far in tapping the earth of oil and coal. Many scientists believe global climate change has been brought about by pollution resulting from the burning of these fossil fuels.

Maybe we will do something about this problem in the future or, maybe the time to act is right now. Maybe tomorrow is too late for saving the rain-forests. The people who are destroying these trees need an alternative energy source and need to learn more about emerging technologies that will save them from using up all their remaining resources. The sooner we educate ourselves and apply that knowledge toward a sustainable future, the sooner we will be able to offer help to regions of the world which are in dire need.

The sun has tremendous potential for clean, safe and renewable energy and should be exploited in all areas of the world. The future starts right here, right now, with you. It is essential that the simple, yet effective, steps outlined earlier are taken. Write your congressman today. The Solar Forum '97 is taking place this month in Washington. Decisions made there will ultimately affect us all for years to come. Subscribe to a "green" energy program in your area. In Fort Collins it would be the wind program, sponsored by Fort Collins Light and Power. The number to call is 970-221-6704. There are still open slots to fill. Take a look at Home Power Magazine and see how easy it is for renewable energy to fit into your lifestyle. You'll be glad you did. I know I am.

Emotional and ethical appeals prompt your audience to care about an issue on more than an intellectual level. As with introductions, conclusions are an excellent place to do this because it reminds your audience that your position is not merely an academic one, but one that has consequences for real people. Concluding on emotional and ethical grounds provides an opportunity to strengthen the appeal of you position. For example:

The safety of our society is directly influenced by the correct handling of our household hazardous waste. Everyone uses dangerous chemicals every day and the dangers are astounding when they aren't disposed of in a proper and professional manner. In an age of many chemicals, we must be careful not to put each other, our pets, and our environment in harm's way: We do not need sanitation workers losing their lives or are pets poisoned. In a country with a population the size of the United States, it is necessary that every homeowner ensure a healthy environment for everyone-plants and animals included-by taking precautions when disposing of hazardous waste. It is the job of every responsible citizen to ensure that others are not put at risk when disposing of chemicals.

Using evidence, much of which comes from published sources, is an essential part of constructing an argument and proper documentation of those sources is an essential part of convincing your audience that you are credible. All facts and figures, paraphrases, opinions, and quotes from other sources must be cited using specific citation formats such as footnotes, in-text notes, end-notes and bibliographies.

LeCourt, Donna, Kate Kiefer, & Peter Connor. (1996). Understanding the Parts of an Argument. Writing@CSU . Colorado State University. at https://writing.colostate.edu/guides/guide.cfm?guideid=54

IOE - Faculty of Education and Society

Argument, voice, structure

Learn how to structure and present an argument in academic writing.

• Organise, structure and edit  
• Present an argument  
• Develop your academic voice  
• Add more explanation  
• State the relevance  
• Add your own comment  
• Add your own example  
• Clarify your writing  
• Definitions  
• Cautious language and hedging  
• Introductions  
• Conclusions  
• Linking and transitions  
• Paragraphs  

Tutor feedback on organisation

Organise, structure and edit.

Follow the basic steps below.

• First, make an outline plan for each paragraph, and then select the information, examples and comments for each point.
• Try to make sure you only have one main point per paragraph.
• Sometimes you will find that you need to delete some of the information. Just save it onto a different Word document, and perhaps you can use it in a different essay.
• Make sure this essay is focused on the title, with the main points discussed well and in detail, rather than many different minor points. Everything should be clearly relevant, and less is more!
• To see the structure, the reader also needs to know how each paragraph connects to the previous one. It can help to add transition phrases, to show how each idea flows from the previous one.

Back to top  

Present an argument

An argument, in simple terms, is a claim plus support for that claim. Make sure you use language that indicates that you are forming an argument. Compare the following simplified examples.

These three examples are claims, or series of claims, but they are not arguments.

• There is no single accepted definition of ethics.
• A new definition of ethics is needed. Here are some existing definitions of the concept of ethics. In addition, here is a suggested new definition.
• The existing definitions of the concept of ethics are too divergent to be useful. In addition, an updated definition of ethics is needed.

These three examples are arguments. Notice the linguistic indicator.

• The existing definitions of the concept of ethics are too divergent to be useful. Therefore, an updated definition of ethics is needed.
• The existing definitions of the concept of ethics are too divergent to be useful. This indicates that an updated definition of ethics is needed.
• A new definition of the concept of ethics is needed, because the existing definitions are inadequate for the current situation. Here are the existing definitions, and here is why they are inadequate. In conclusion, a new definition is required.

Sometimes, as in the simple examples above, the same information can be used either to construct an argument, or simply to write a description. Make sure you are using language that indicates that you are presenting an argument. Try using very direct language, at least in your first draft. This will help you to make sure that you really are constructing an argument.

• In this paper, the main claim I make is that a new definition of ethics is required. I support this claim with the following points. Firstly...
• In this paper, I argue that a new definition of ethics is required. I support this claim with the following points. Firstly...

NB: Argumentation can become complex. This section merely presents the difference between presenting an argument and a complete absence of argument.

Develop your academic voice

In an academic context, the concept of “voice” can mean different things to different people. Despite the variations in meaning, if you become more proficient at using language, you will find it easier to express more precise concepts and write with confidence. It is also worth asking your tutor for examples of writing where they feel the voice is clearly visible.

Add more explanation

Adding more explanation means writing down the reasons why something might be the way it is. These examples come from a discussion on ethics within a student proposal.

In Example A below, some claims are made without enough explanation. The writing appears vague, and the reader is left asking further questions about the claims. In Example B below, the student has added more explanation. This includes reasons why something might be the case.

The respondents may be worried about their responses, and there are various ethical considerations. Interviewing staff members also brings various ethical issues. Confidentiality will be central, and I will need to use pseudonyms for the participants.

As the respondents will be discussing changes within a small organization, any individuals they mention may be identifiable to other organization members. As a result, respondents may worry that they will be seen to be passing judgment on friends and peers. In terms of ethical issues, uncomfortable feelings may be provoked, both for respondents and possibly for non-participant staff or students. In addition, staff members may worry that if they speak freely about the small organization, some of their thoughts may be considered irresponsible, unprofessional, "discreditable or incriminating" (Lee & Renzetti, 1993:ix), for example if they were to talk about difficulties at work, or problems within the organization. This means that confidentiality will be central, to protect the respondents and to mitigate their concerns about speaking freely. I will ensure that the organisation is disguised in the way it is written up, and use pseudonyms chosen by the participants. I will also reassure the respondents about these measures before they participate.

State the relevance

State directly how each point, or each paragraph, is connected to the title or the overall argument. If you feel that a point is relevant, but you have received feedback that your tutor does not, you could consider adding more explanation as to how or why it is connected. Useful phrases include:

• This is important because...
• This is relevant to X because...
• In terms of [the main topic], this means...
• The significance of this is...

Add your own comment

In the example below, the student has added a comment as well as an example. A comment could be:

• To support the ideas.
• To suggest the ideas are not valid.
• To show how the ideas connect to something else.
• To comment on the context.
• To add another critical comment.

Make sure it is clear, through the language you use, which is your comment, and which are the ideas from your reference.

The responsibility for learning how to reference correctly and avoid plagiarism tends to be passed from the university to the students, as Sutherland-Smith (2010:9) found, through her study of eighteen policies on plagiarism from different universities. She points out that many universities provide self-access resources for students to try to learn more about this area. An example of this can be found on the website “Writing Centre Online” (UCL Institute of Education, 2019), which includes a “Beginners Guide” page with step-by-step instructions on avoiding plagiarism, as well as various links to referencing and plagiarism resources. Despite this type of provision, Sutherland-Smith observes, the support provided is, on the whole, inadequate. It is interesting to note that this inadequacy can be seen at both an institutional level and from a student perspective, which will have implications as discussed in the following section . Sutherland-Smith expands further to explain that this inadequacy is partly because the advice provided is not specific enough for each student, and partly because distance students will often receive even less support, possibly, we could note, as they are wholly reliant on online materials . She concludes that these issues carry implications for the decisions around plagiarism management, as some students may receive more assistance than others, leading to questions of inequity. It could be considered that inequities are a particularly important issue in discussions of plagiarism management, given that controls on plagiarism could be seen, in principle, as intended to make the system fairer .

• Sutherland-Smith, W. (2010). “Retribution, deterrence and reform: the dilemmas of plagiarism management in universities”, Journal of Higher Education Policy and Management , 32:1 5-16. Available at: http://www.tandfonline.com/doi/pdf/10.1080/13600800903440519 (Last accessed on 31 January 2020).
• UCL Institute of Education (2020). Writing Centre Online. Available at: http://www.ucl.ac.uk/ioe-writing-centre (Last accessed on 31 January 2020).

Useful links

• Academic reading: Reading critically
• Academic writing: Writing critically

Add your own example

In the example below, the student has added an example from their own knowledge or experience. This can be a good way to start to add your own voice. You could add an example from:

• your own practice or professional experience
• from observations you have made
• from other literature or published materials.

Include an example with a phrase such as “To illustrate...” or “An example of this can be seen in...”. Include the reference if your example is from published materials.

The responsibility for learning how to reference correctly and avoid plagiarism tends to be passed from the university to the students, as Sutherland-Smith (2010:9) found, through her study of eighteen policies on plagiarism from different universities. She points out that many universities provide self-access resources for students to try to learn more about this area. An example of this can be found on the website “Writing Centre Online” (UCL Institute of Education, 2019), which includes a “Beginners Guide” page with step-by-step instructions on avoiding plagiarism, as well as various links to referencing and plagiarism resources. Despite this type of provision, Sutherland-Smith observes, the support provided is, on the whole, inadequate. Sutherland-Smith expands further to explain that this inadequacy is partly because the advice provided is not specific enough for each student, and partly because distance students will often receive even less support. She concludes that these issues carry implications for the decisions around plagiarism management, as some students may receive more assistance than others, leading to questions of inequity.

• Sutherland-Smith, W. (2010). “Retribution, deterrence and reform: the dilemmas of plagiarism management in universities”, Journal of Higher Education Policy and Management, 32:1 5-16. Available at: http://www.tandfonline.com/doi/pdf/10.1080/13600800903440519 (Last accessed on 31 January 2020).
• UCL Institute of Education (2020). IOE Writing Centre Online. Available at: http://www.ucl.ac.uk/ioe-writing-centre (Last accessed on 31 January 2020).

Clarify your writing

Clarify means “make more clear”. In essence, look at your language choices, and also look at what you have not stated. If you are told to clarify a point, you could try to rewrite it in shorter sentences, as a starting point. Next, add more detail, even if it seems obvious to you. Compare these two sentences:

• The common myths are revisited in this paper.
• This paper includes a discussion of several contested areas, including X and Y.

The second sentence is (arguably) clearer, as it has replaced the word “myth” with “contested areas”, and instead of “revisited”, it uses “includes a discussion of”. Examples also help to clarify, as they provide the reader with a more concrete illustration of the meaning. 

Definitions

Providing a definition helps to make sure the reader understands the way that you are using the terminology in your writing. This is important as different terms might have more than one interpretation or usage. Remember that dictionaries are not considered suitable sources for definitions, as they will provide the general meaning, not the academic meaning or the way the term is used in your field.

If you can't find a precise “definition” as such in the literature, you can say that “the term is used to refer to XYZ”, and summarise or describe it in your own words. You can also use the phrase “For the purposes of this discussion, the term XYZ will be taken to refer to ...”.

The paragraphs below have an example of a definition with various interpretations. This level of discussion is not always necessary; it depends on how much agreement or disagreement there is on the meaning of the term.

This extract is from the “definitions” section of a Master’s assignment.

Purpose and definitions of coaching   It is worth outlining the boundaries and purpose of the term “coaching” before proceeding with the discussion. In general, “coaching” tends to be used within human resource management and organisational theory to refer to a particular type of helping relationship or conversation (Boyatzis, Smith and Blaize, 2006). The object of help in this context is subject to some divergences in interpretation. Indeed, one feature shared by articles about coaching seems to be that authors frequently point out how little agreement there is on the use of the term, and how inconsistently it is used (see, for example, Boyatzis, Smith and Blaize, 2006:12, or Gray and Goregaokar, 2010:526). Some go further, linking the widespread adoption of coaching to the range of interpretations, lamenting that "the very popularity of the approach has resulted in greater confusion" (Clutterbuck, 2008:9), or pointing out with apparent surprise that "despite its popularity, there is little consensus on the nature of executive coaching" (Gray et al, 2011:863). It has even been described as "a kind of “catch-all” concept, covering whatever you want to put under it" (Arnaud, 2003:1133). Variations appear in areas including the stated aims, the specific approach, the location of the meetings, or the techniques and methods used (ibid). Somewhat paradoxically, there appears to be a general consensus only on the lack of consensus.

In response to the lack of an accepted definition, some authors have attempted to clarify what the term “coaching” should refer to, and do so in particular by differentiating it from “mentoring”, a concept with which it is often associated. David Clutterbuck, who has been working in the field for at least 30 years, and who has published extensively on the topics of both coaching and mentoring, ( http://www.davidclutterbuckpartnership.com ), has frequently attempted to delineate the two activities. In a relatively recent article (Clutterbuck, 2008:8), he suggested that the term “coaching” should primarily be used when performance is addressed, rather than, say, holistic development, a recommendation which highlights that coaching takes place within the context of enhancing productivity at work. The focus on performance is echoed in more practical guidelines such as those written by Atkins and Lawrence (2012:44) in the industry publication IT Now, when they state "coaching is about performance, mentoring is personal".

Although it is often cited, this division between “performance” and “personal” could be considered slightly artificial, and even unnecessary. Indeed, as performance is “performed” by the person, it is interesting to notice what appears to be a denial of the potentially transformational aspect of conversations within a helping relationship. A full discussion of this denial is outside the scope of this short report, but it could be caused by various influencing factors. Those factors might include the wish to justify the allocation of resources towards an activity which should therefore be seen as closely related to profit and accountability, coupled with a suspicion of anything which might be construed as not immediately rational and goal-focused. In other words, to be justifiable within a business context, a belief may exist that coaching should be positioned as closely oriented to business goals. This belief could underlie the prevalence of assertions that coaching is connected more to performance management than to holistic development. However, this report takes the view that there may be a useful overlap, as described below.

Looking to research, the overlapping of personal development with performance management was recently addressed by Gray et al (2011), in a study which aimed to establish whether coaching was seen as primarily beneficial to the individual's development or to the organisation's productivity. In brief, Gray et al's (2011) paper indicates that although involvement in coaching might be experienced as therapeutic by many coachees, it is generally positioned in the literature and by companies which engage in it as something beneficial to the organisation, as mentioned above. The authors also concluded that coaching may enhance various management competencies. Overall, the study indicates that coaching may be of interest to organisations as something which may enhance staff performance and productivity. In addition, although it does not always appear as the primary focus, and is even denied as an intention by some authors as discussed above, it may be that participation in coaching could also bring developmental benefits to the individual.

In essence, this report takes the view that the term coaching refers to an arranged conversation or series of conversations within a work context, conversations which aim at allowing the coachee to discuss and gain clarity on various work-related challenges or goals. Although we will adhere to the general conception provided above of coaching as carrying the intention of enhancing performance or competencies, the potential for personal or holistic development will be acknowledged. Additionally, coaching is often linked in literature to leadership (Boyatzis, Smith and Blaize, 2006; Stern, 2004), yet this report does not adopt that pattern in a restrictive sense. In other words, we would either consider that participating as a coachee can be useful for any employee, not only leaders, or, alternatively, we would broaden the definition of “leadership” to include any colleague who may have an influence within the organisation: a description which could arguably include any staff member. Overall, therefore, the report and its recommendations will prioritise the potentially beneficial outcomes of conversations which fall within the realm of coaching, rather than restricting the discussion to whether or not any particular activity can legitimately be given this term. This may be a broader usage of the concept than that followed by some writers, but is grounded in the intention to provide a practicable analysis of the needs for coaching within an organisation. Within this context, this report is predominantly informed by psychoanalytic theory and practice, justified below.

Source: Anonymous UCL Institute of Education Student (2013)

Cautious language and hedging

Hedging is a type of language use which “protects” your claims. Using language with a suitable amount of caution can protect your claims from being easily dismissed. It also helps to indicate the level of certainty we have in relation to the evidence or support.

Text comparison

Compare the following two short texts, (A) and (B). You will notice that although the two texts are, in essence, saying the same thing, (B) has a significant amount of extra language around the claim. A large amount of this language is performing the function of “hedging”. How many differences do you see in the second text? What is the function/effect/purpose of each difference? You will probably notice that (B) is more “academic”, but it is important to understand why.

• A: Extensive reading helps students to improve their vocabulary. 
• B: Research conducted by Yen (2005) appears to indicate that, for a significant proportion of students, extensive reading may contribute to an improvement in their active vocabulary. Yen's (2005) study involved learners aged 15-16 in the UK, although it may be applicable to other groups. However, the study involved an opt-in sample, which means that the sample students may have been more “keen”, or more involved in reading already. It would be useful to see whether the findings differ in a wider sample.

(Please note that Yen (2005) is a fictional reference used only as an example).

Phrases for hedging

The section below provides some examples of language to use when making knowledge claims. Try to find examples of hedging language in your own reading, to add to these examples.

• a minority/majority of
• a proportion of
• to some extent.
• has the appearance of
• is similar to
• shares characteristics with
• appears to be in line with.
• has the possibility of
• has the potential to
• is able to.
• has a tendency to.
• in a simpler way than...
• more simply than…
• when compared to…
• in the context of…
• … in certain situations…
• within some households…
• as indicated by…
• according to…
• can be described as
• could be considered to be
• is sometimes labelled
• can be equated to
• the term is often used to mean
• the term is often used to refer to
• this may indicate that…
• this may suggest that…

Introductions

Basic components.

The introduction to your assignment is likely to require some of the following basic components. Note that the guidance below is particularly relevant to essays. Other types of assignments may include some but not all of these elements, or additional ones.

• Importance of the topic: Open the assignment by introducing the theme(s) or issue(s) you address. This element is sometimes referred to as “background” or “issue statement”. 
• Aim: Inform your reader of the purpose of your writing (e.g. This essay explores the concept of X in relation to Y, and critically evaluates.....).
• Thesis statement: This may not apply in all assignments, but, where appropriate, would indicate the line of argument or reasoning that the assignment takes. (e.g. It is argued/suggested that practitioners and policy-makers need to consider ...).
• Overview: Guide the reader as to how the work is organised; this is sometimes also referred to as a “synopsis”. (e.g. First, X is discussed, followed by Y...).

You may also need a brief definition of your terms. However, if the definitions are more complex or contested, you probably need a separate section after the introduction. See the section on Definitions above. It is advisable to write or edit your introduction last (not first), to make sure it matches the assignment you have written. If you prefer to draft your introduction first (e.g. as bullet points initially), be aware that you may choose to change it later. 

Example Introduction

Here is an example of the introduction from a report produced for a Master's module.

[Section 1:] Underlying this report is the assumption that organisations, and the individuals within them, hold the intention to do their job well, and, if possible, to do their job better, within the context of their particular situation, abilities and priorities. Creating and developing coaching relationships within the organisation can be described as one form of an attempt to move in this direction. [Section 2:] Accordingly, this report analyses the potential for an increase in coaching practice within one particular organisation. [Section 3:] It will be suggested that coaching might usefully be incorporated into certain areas of the organisation. [Section 4:] Coaching within organisations, for the purpose of this report, is taken to refer to a particular type of intentional conversation. This conversation may contribute to the development of the coachee while potentially enhancing the individual's work within the organisation (as discussed by Boyatzis, Smith and Blaize, 2006). [Section 5:] The report will first consider a more nuanced definition of coaching, along with an outline of current themes in the way coaching is discussed in the literature. This is followed by an explanation and justification of taking a psychoanalytically informed approach to an analysis of coaching within organisations (Arnaud, 2003). After that, the specific organisational context of the [XYZ workplace] will be analysed, together with an assessment of the need for coaching within this organisation, and an evaluation of the existing potential to facilitate such conversations. At the same time, a brief strategy and implementation plan that details how these needs could be met will be presented.

Source: Blackwell, J. (2013) Advancing coaching and mentoring in and across organisational contexts. Organisational Report. UCL Institute of Education: Unpublished MA Assignment.

Below, the elements of the example introduction are analysed in more detail.

Underlying this report is the assumption that organisations, and the individuals within them, hold the intention to do their job well, and, if possible, to do their job better, within the context of their particular situation, abilities and priorities. Creating and developing coaching relationships within the organisation can be described as one form of an attempt to move in this direction.

Comment : These two statements set out the importance of the topic. The way this is done, and the information that is needed, will vary depending on the topic. Please remember that this is only one example.

Accordingly, this report analyses the potential for an increase in coaching practice within one particular organisation. 

Comment : This sentence states the aim of the assignment, in the context of the abovementioned importance (Accordingly...). It also restates the assignment title/task.

It will be suggested that coaching might usefully be incorporated into certain areas of the organisation.

Comment : This is the thesis statement.

Coaching within organisations, for the purpose of this report, is taken to refer to a particular type of intentional conversation. This conversation may contribute to the development of the coachee while potentially enhancing the individual's work within the organisation (as discussed by Boyatzis, Smith and Blaize, 2006).

Comment : Here we have a brief definition of the key term, for the purpose of this assignment.

The report will first consider a more nuanced definition of coaching, along with an outline of current themes in the way coaching is discussed in the literature. This is followed by an explanation and justification of taking a psychoanalytically informed approach to an analysis of coaching within organisations (Arnaud, 2003). After that, the specific organisational context of the [XYZ workplace] will be analysed, together with an assessment of the need for coaching within this organisation, and an evaluation of the existing potential to facilitate such conversations. At the same time, a brief strategy and implementation plan that details how these needs could be met will be presented.

Comment : This final section provides the outline/structure/organisation, so that the reader knows what to expect.

Conclusions

As with introductions, conclusions vary according to assignment types. In general, your conclusion probably needs to include some or all of the following basic components. 

• An indication that this is the conclusion: If you are not using a subheading (e.g. “Conclusion”), you could start with a clear phrase that indicates this is the conclusion. (e.g. “In conclusion...”, “To conclude...” or “Overall...”). Such signposting can help the reader to understand that they have reached the concluding section of your assignment.
• Summary of the discussion: This could reflect the aim/purpose and/or organisation/outline indicated in the introduction. (e.g. “This essay has critically explored X in relation to Y...” or “This paper set out to examine the relationship between X and Y...”).
• Re-statement of the central argument(s): This might reflect the thesis statement in the introduction. (e.g. “The discussion has highlighted the main....”, or “It has been argued that the priorities for...”).
• Implications: You could make recommendations for research or practice, or answer the question “So what?”. (e.g. “It may be useful to investigate further...”, “One recommendation for classroom practice could be...”, or “The above discussion highlights the importance of ....”).

Further guidelines

You can include references in the conclusion, but it is advisable not to include any new references. This is because you do not have space in the conclusion to discuss any new references in enough detail. The conclusion is not generally the place for new ideas. Rather, it summarises what has already been stated. 

To sum up, this report has defined coaching as a conversation which can enhance performance at the same time as contributing to the development of the coachee (Boyatzis, Smith and Blaize, 2006). The report took a psychoanalytically informed approach to an analysis of coaching within organisations, and considered the associated benefits and the required resources. Applying the theory to the specific organisational context of the [XYZ Workplace], the need for coaching in this context was discussed, together with a strategy and implementation plan in order to facilitate the recommended coaching conversations. It was suggested that coaching could usefully be incorporated into certain areas of the organization.

Source: Anonymous UCL Institute of Education student (2013).

Linking and transitions

A clear structure is arguably half actual “organisation” and half “persuading the reader that your structure is logical”. You can do this through linking and transition language to show how the paragraphs and sections are linked. Read your draft and decide which of these to add:

• An introductory linking statement to the start of a paragraph/section (e.g. “Having outlined key theories in relation to X, I now consider these in relation to the context of...”). 
• A transition paragraph between paragraphs or sections. This is a short extra paragraph which explains the transition (example below).
• A linking statement to the end of a paragraph/section (e.g. “This can be viewed as linked to X, which will be further discussed in the next section”).

(Here is an example of a summary paragraph and transition paragraph, from a report produced for a Master's module. This appeared at the end of a section on the current state of knowledge in coaching.)

In sum, this section has outlined some key issues within the current state of knowledge in coaching. As was demonstrated, one precise definition does not exist, but a general convergence appears in that the term refers to a particular type of conversation which may contribute to the coachee's development while simultaneously enhancing their performance (Boyatzis, Smith and Blaize, 2006). The contributions of psychoanalytic theory and practice to coaching and to organisational consultancy were also briefly reviewed and justified, as this growing area may allow coaching to fully utilise the transformational potential of the one-to-one format. Conceptions of learning as non-linear and unpredictable were also delineated, as coaching has the potential to promote the learning of both the individual coachee and their organisation.

Having outlined briefly our understanding of “coaching” for the purposes of this report, and the recommended approach, it will be useful to map out in slightly more detail the resources required, before discussing the practical application of a coaching programme in one organisation.

Source: Blackwell, J. (2013). Advancing coaching and mentoring in and across organisational contexts. Organisational Report. UCL Institute of Education: Unpublished MA Assignment.

If your paragraphs are too long, it could make them more difficult for the reader to follow, and can also mean ideas merge together too much. However, if the main body paragraphs are too short, they may appear to lack depth. If you need to divide a longer paragraph, it could be acceptable to include two paragraphs on the same topic, focussing on two slightly different aspects of that topic. You could potentially link them with a transition phrase. If a main body paragraph is too short (fewer than 150 words), you may need to ask yourself the following questions:

• Could it fit somewhere else? Perhaps it links to another sub-theme elsewhere in the assignment.
• What does it add to the discussion? Perhaps state the significance, hence giving the paragraph more depth and making it longer.
• Does it need more detail and analysis? As stated above, perhaps make the significance explicit and answer the question “So what?”.
• Could it be removed? 

Note that shorter paragraphs may be acceptable in some instances; examples may include introductory paragraphs to chapters (e.g. in a report or dissertation) or transition paragraphs.

Here is an example of several paragraphs all on the same “topic” (definitions of the terms). Notice how the paragraphs are linked together.

(This extract is from the “definitions” section of a Master's assignment.)

Purpose and definitions of coaching

It is arguably worth outlining the boundaries and purpose of the term “coaching” before proceeding with the discussion. In general, “coaching” tends to be used within human resource management and organisational theory to refer to a particular type of helping relationship or conversation (Boyatzis, Smith and Blaize, 2006). The object of help in this context is subject to some divergences in interpretation. Indeed , one feature shared by articles about coaching seems to be that authors frequently point out how little agreement there is on the use of the term, and how inconsistently it is used (see, for example, Boyatzis, Smith and Blaize, 2006 or Gray and Goregaokar, 2010). Some go further, linking the widespread adoption of coaching to the range of interpretations, lamenting that "the very popularity of the approach has resulted in greater confusion" (Clutterbuck, 2008:9), or pointing out with apparent surprise that "despite its popularity, there is little consensus on the nature of executive coaching" (Gray et al, 2011:863). It has even been described as "a kind of 'catch-all' concept, covering whatever you want to put under it" (Arnaud, 2003:1133). Variations appear in areas including the stated aims, the specific approach, the location of the meetings, or the techniques and methods used (ibid). Somewhat paradoxically, there appears to be a general consensus only on the lack of consensus.

In response to the lack of an accepted definition, some authors have attempted to clarify what the term “coaching” should refer to, and do so in particular by differentiating it from “mentoring”, a concept with which it is often associated. David Clutterbuck, who has been working in the field for at least 30 years, and who has published extensively on the topics of both coaching and mentoring, (David Clutterbuck Partnership, no date), has frequently attempted to delineate the two activities. In a relatively recent article (Clutterbuck, 2008:8), he suggested that the term “coaching” should primarily be used when performance is addressed, rather than, say, holistic development, a recommendation which highlights that coaching takes place within the context of enhancing productivity at work. The focus on performance is echoed in more practical guidelines such as those written by Atkins and Lawrence (2012:44) in the industry publication IT Now, when they state "coaching is about performance, mentoring is personal".

Although it is often cited, this division between “performance” and “personal” could be considered slightly artificial, and even unnecessary. Indeed, as performance is “performed” by the person, it is interesting to notice what appears to be a denial of the potentially transformational aspect of conversations within a helping relationship. A full discussion of this denial is outside the scope of this short report, but it could be caused by various influencing factors. Those factors might include the wish to justify the allocation of resources towards an activity which should therefore be seen as closely related to profit and accountability, coupled with a suspicion of anything which might be construed as not immediately rational and goal-focused. In other words, to be justifiable within a business context, a belief may exist that coaching should be positioned as closely oriented to business goals. This belief could underlie the prevalence of assertions that coaching is connected more to performance management than to holistic development. However , this report takes the view that there may be a useful overlap, as described below.

In essence , this report takes the view that the term coaching refers to an arranged conversation or series of conversations within a work context, conversations which aim at allowing the coachee to discuss and gain clarity on various work-related challenges or goals. Although we will adhere to the general conception provided above of coaching as carrying the intention of enhancing performance or competencies, the potential for personal or holistic development will be acknowledged. Additionally, coaching is often linked in literature to leadership (Boyatzis, Smith and Blaize, 2006; Stern, 2004), yet this report does not adopt that pattern in a restrictive sense. In other words, we would either consider that participating as a coachee can be useful for any employee, not only leaders, or, alternatively, we would broaden the definition of “leadership” to include any colleague who may have an influence within the organisation: a description which could arguably include any staff member. Overall, therefore, the report and its recommendations will prioritise the potentially beneficial outcomes of conversations which fall within the realm of coaching, rather than restricting the discussion to whether or not any particular activity can legitimately be given this term. This may be a broader usage of the concept than that followed by some writers, but is grounded in the intention to provide a practicable analysis of the needs for coaching within an organisation. Within this context, this report is predominantly informed by psychoanalytic theory and practice, justified below.

Source: Anonymous UCL Institute of Education Student (2013).

Organisation

If the tutor says you need to improve your organisation or structure, you may need to rearrange the ideas in the essay quite considerably. This will take time. It may help to start on a new document rather than working from this original one, and only moving across the information that you really want to keep.

Try to start each paragraph with a transition phrase or topic sentence. Imagine if the paragraphs were all cut up and spread out on a table. Someone should be able to put them back together in the correct order, and they should be able to clearly see which paragraph comes next. Try to think of that as you are writing!

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 8: Presentations to Persuade

54 Making An Argument

When people argue, they are engaged in conflict and it’s usually not pretty. It sometimes appears that way because people resort to fallacious arguments or false statements, or they simply do not treat each other with respect. They get defensive, try to prove their own points, and fail to listen to each other.

But this should not be what happens in persuasive argument. Instead, when you make an argument in a persuasive speech, you will want to present your position with logical points, supporting each point with appropriate sources. You will want to give your audience every reason to perceive you as an ethical and trustworthy speaker. Your audience will expect you to treat them with respect, and to present your argument in way that does not make them defensive. Contribute to your credibility by building sound arguments and using strategic arguments with skill and planning.

Stephen Toulmin’s (1958) rhetorical strategy focuses on three main elements, shown in Table 8.1 as claim, data, and warrant.

Table 8.1 Rhetorical strategy.

This three-part rhetorical strategy is useful in that it makes the claim explicit, clearly illustrating the relationship between the claim and the data, and allows the listener to follow the speaker’s reasoning. You may have a good idea or point, but your audience will be curious and want to know how you arrived at that claim or viewpoint. The warrant often addresses the inherent and often unspoken question, “Why is this data so important to your topic?” and helps you illustrate relationships between information for your audience. This model can help you clearly articulate it for your audience.

Appealing to Emotions

Emotions are a psychological and physical reaction, such as fear or anger, to stimuli that we experience as a feeling. Our feelings or emotions directly impact our own point of view and readiness to communicate, but also influence how, why, and when we say things. Emotions influence not only how you say what you say, but also how you hear and what you hear. At times, emotions can be challenging to control. Emotions will move your audience, and possibly even move you, to change or act in certain ways.

Be wary of overusing emotional appeals, or misusing emotional manipulation in presentations and communication. You may encounter emotional resistance from your audience.  Emotional resistance involves getting tired, often to the point of rejection, of hearing messages  that attempt to elicit an emotional response. Emotional appeals can wear out the audience’s capacity to receive the message.

The use of an emotional appeal may also impair your ability to write persuasively or effectively. Never use a personal story, or even a story of someone you do not know, if the inclusion of that story causes you to lose control. While it’s important to discuss relevant and sometimes emotionally difficult topics, you need to assess your own relationship to the message. Your documents should not be an exercise in therapy and you will sacrifice ethos and credibility, even your effectiveness, if you become angry or distraught because you are really not ready to discuss an issue you’ve selected.

Now that you’ve considered emotions and their role in a speech in general and a speech to persuade specifically, it’s important to recognize the principles about emotions in communication that serve you well when speaking in public. DeVito (2003) offers five key principles to acknowledge the role emotions play in communication and offer guidelines for there expression.

Emotions Are Universal

Emotions are a part of every conversation or interaction that you have. Whether or not you consciously experience them while communicating with yourself or others, they influence how you communicate. By recognizing that emotions are a component in all communication interactions, you can place emphasis on understanding both the content of the message and the emotions that influence how, why, and when the content is communicated.

Expression of emotions is important, but requires the three Ts: tact, timing, and trust . If you find you are upset and at risk of being less than diplomatic, or the timing is not right, or you are unsure about the level of trust, then consider whether you can effectively communicate your emotions. By considering these three Ts, you can help yourself express your emotions more effectively.

Emotions Are Communicated Verbally and Nonverbally

You communicate emotions not only through your choice of words but also through the manner in which you say those words. The words themselves communicate part of your message, but the nonverbal cues, including inflection, timing, space, and paralanguage can modify or contradict your spoken message. Be aware that emotions are expressed in both ways and pay attention to how verbal and nonverbal messages reinforce and complement each other.

Emotional Expression Can Be Good and Bad

Expressing emotions can be a healthy activity for a relationship and build trust. It can also break down trust if expression is not combined with judgment. We’re all different, and we all experience emotions, but how we express our emotions to ourselves and others can have a significant impact on our relationships. Expressing frustrations may help the audience realize your point of view and see things as they have never seen them before. However, expressing frustrations combined with blaming can generate defensiveness and decrease effective listening. When you’re expressing yourself, consider the audience’s point of view, be specific about your concerns, and emphasize that your relationship with your listeners is important to you.

Emotions Are Often Contagious

It is important to recognize that we influence each other with our emotions, positively and negatively. Your emotions as the speaker can be contagious, so use your enthusiasm to raise the level of interest in your topic. Conversely, you may be subject to “catching” emotions from your audience.

In summary, everyone experiences emotions, and as a persuasive speaker, you can choose how to express emotion and appeal to the audience’s emotions.

Elevator Speech

An elevator speech is to oral communication what a Twitter message (limited to 140 characters) is to written communication. An elevator speech is a presentation that persuades the listener in less than thirty seconds, or around a hundred words.

Creating an Elevator Speech

An elevator speech does not have to be a formal event, though it can be. An elevator speech is not a full sales pitch and should not get bloated with too much information. The idea is not to rattle off as much information as possible in a short time, nor to present a memorized thirty-second advertising message, but rather to give a relaxed and genuine “nutshell” summary of one main idea. The emphasis is on brevity, but a good elevator speech will address several key questions:

1. What is the topic, product or service? 2. Who are you? 3. Who is the target market? (if applicable) 4. What is the revenue model? (if applicable) 5. What or who is the competition and what are your advantages?

The following are the five key parts of your message:

• Attention Statement – Hook + information about you
• Introduction – What you offer
• Body – Benefits; what’s in it for the listener
• Conclusion – Example that sums it up
• Residual Message – Call for action

Person you’ve just met:  How are you doing?

You: I’m great, how are you? [ensure that your conversation partner feels the conversation is a two-way street and that they might be interested in hearing your elevator speech]

Person you’ve just met:   Very well thanks, what brings you to this conference?

You: Glad you asked. I’m with (X Company) and we just received this new (product x)—it is amazing. It beats the competition hands down for a third of the price. Smaller, faster, and less expensive make it a winner. It’s already a sales leader. Hey, if you know anyone who might be interested, call me! (Hands business card to the listener as visual aid). So what brings you to this conference? [be a good listener]

You often don’t know when opportunity to inform or persuade will present itself, but with an elevator speech, you are prepared!

Communication for Business Professionals Copyright © 2018 by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Argumentative Essay Examples to Inspire You (+ Free Formula)

Table of contents

Meredith Sell

Have you ever been asked to explain your opinion on a controversial issue? 

• Maybe your family got into a discussion about chemical pesticides
• Someone at work argues against investing resources into your project
• Your partner thinks intermittent fasting is the best way to lose weight and you disagree

Proving your point in an argumentative essay can be challenging, unless you are using a proven formula.

Argumentative essay formula & example

In the image below, you can see a recommended structure for argumentative essays. It starts with the topic sentence, which establishes the main idea of the essay. Next, this hypothesis is developed in the development stage. Then, the rebuttal, or the refutal of the main counter argument or arguments. Then, again, development of the rebuttal. This is followed by an example, and ends with a summary. This is a very basic structure, but it gives you a bird-eye-view of how a proper argumentative essay can be built.

Writing an argumentative essay (for a class, a news outlet, or just for fun) can help you improve your understanding of an issue and sharpen your thinking on the matter. Using researched facts and data, you can explain why you or others think the way you do, even while other reasonable people disagree.

What Is an Argumentative Essay?

An argumentative essay is an explanatory essay that takes a side.

Instead of appealing to emotion and personal experience to change the reader’s mind, an argumentative essay uses logic and well-researched factual information to explain why the thesis in question is the most reasonable opinion on the matter.  

Over several paragraphs or pages, the author systematically walks through:

• The opposition (and supporting evidence)
• The chosen thesis (and its supporting evidence)

At the end, the author leaves the decision up to the reader, trusting that the case they’ve made will do the work of changing the reader’s mind. Even if the reader’s opinion doesn’t change, they come away from the essay with a greater understanding of the perspective presented — and perhaps a better understanding of their original opinion.

All of that might make it seem like writing an argumentative essay is way harder than an emotionally-driven persuasive essay — but if you’re like me and much more comfortable spouting facts and figures than making impassioned pleas, you may find that an argumentative essay is easier to write. 

Plus, the process of researching an argumentative essay means you can check your assumptions and develop an opinion that’s more based in reality than what you originally thought. I know for sure that my opinions need to be fact checked — don’t yours?

So how exactly do we write the argumentative essay?

How do you start an argumentative essay

First, gain a clear understanding of what exactly an argumentative essay is. To formulate a proper topic sentence, you have to be clear on your topic, and to explore it through research.

Students have difficulty starting an essay because the whole task seems intimidating, and they are afraid of spending too much time on the topic sentence. Experienced writers, however, know that there is no set time to spend on figuring out your topic. It's a real exploration that is based to a large extent on intuition.

6 Steps to Write an Argumentative Essay (Persuasion Formula)

Use this checklist to tackle your essay one step at a time:

1. Research an issue with an arguable question

To start, you need to identify an issue that well-informed people have varying opinions on. Here, it’s helpful to think of one core topic and how it intersects with another (or several other) issues. That intersection is where hot takes and reasonable (or unreasonable) opinions abound. 

I find it helpful to stage the issue as a question.

For example: 

Is it better to legislate the minimum size of chicken enclosures or to outlaw the sale of eggs from chickens who don’t have enough space?

Should snow removal policies focus more on effectively keeping roads clear for traffic or the environmental impacts of snow removal methods?

Once you have your arguable question ready, start researching the basic facts and specific opinions and arguments on the issue. Do your best to stay focused on gathering information that is directly relevant to your topic. Depending on what your essay is for, you may reference academic studies, government reports, or newspaper articles.

‍ Research your opposition and the facts that support their viewpoint as much as you research your own position . You’ll need to address your opposition in your essay, so you’ll want to know their argument from the inside out.

2. Choose a side based on your research

You likely started with an inclination toward one side or the other, but your research should ultimately shape your perspective. So once you’ve completed the research, nail down your opinion and start articulating the what and why of your take. 

What: I think it’s better to outlaw selling eggs from chickens whose enclosures are too small.

Why: Because if you regulate the enclosure size directly, egg producers outside of the government’s jurisdiction could ship eggs into your territory and put nearby egg producers out of business by offering better prices because they don’t have the added cost of larger enclosures.

This is an early form of your thesis and the basic logic of your argument. You’ll want to iterate on this a few times and develop a one-sentence statement that sums up the thesis of your essay.

Thesis: Outlawing the sale of eggs from chickens with cramped living spaces is better for business than regulating the size of chicken enclosures.

Now that you’ve articulated your thesis , spell out the counterargument(s) as well. Putting your opposition’s take into words will help you throughout the rest of the essay-writing process. (You can start by choosing the counter argument option with Wordtune Spices .)

Counter argument:

There may be one main counterargument to articulate, or several. Write them all out and start thinking about how you’ll use evidence to address each of them or show why your argument is still the best option.

3. Organize the evidence — for your side and the opposition

You did all of that research for a reason. Now’s the time to use it. 

Hopefully, you kept detailed notes in a document, complete with links and titles of all your source material. Go through your research document and copy the evidence for your argument and your opposition’s into another document.

List the main points of your argument. Then, below each point, paste the evidence that backs them up.

If you’re writing about chicken enclosures, maybe you found evidence that shows the spread of disease among birds kept in close quarters is worse than among birds who have more space. Or maybe you found information that says eggs from free-range chickens are more flavorful or nutritious. Put that information next to the appropriate part of your argument. 

Repeat the process with your opposition’s argument: What information did you find that supports your opposition? Paste it beside your opposition’s argument.

You could also put information here that refutes your opposition, but organize it in a way that clearly tells you — at a glance — that the information disproves their point.

Counterargument: Outlawing the sale of eggs from chickens with too small enclosures will negatively affect prices and sales.

BUT: Sicknesses like avian flu spread more easily through small enclosures and could cause a shortage that would drive up egg prices naturally, so ensuring larger enclosures is still a better policy for consumers over the long term.

As you organize your research and see the evidence all together, start thinking through the best way to order your points.  

Will it be better to present your argument all at once or to break it up with opposition claims you can quickly refute? Would some points set up other points well? Does a more complicated point require that the reader understands a simpler point first?

Play around and rearrange your notes to see how your essay might flow one way or another.

4. Freewrite or outline to think through your argument

Is your brain buzzing yet? At this point in the process, it can be helpful to take out a notebook or open a fresh document and dump whatever you’re thinking on the page.

Where should your essay start? What ground-level information do you need to provide your readers before you can dive into the issue?

Use your organized evidence document from step 3 to think through your argument from beginning to end, and determine the structure of your essay.

There are three typical structures for argumentative essays:

• Make your argument and tackle opposition claims one by one, as they come up in relation to the points of your argument - In this approach, the whole essay — from beginning to end — focuses on your argument, but as you make each point, you address the relevant opposition claims individually. This approach works well if your opposition’s views can be quickly explained and refuted and if they directly relate to specific points in your argument.
• Make the bulk of your argument, and then address the opposition all at once in a paragraph (or a few) - This approach puts the opposition in its own section, separate from your main argument. After you’ve made your case, with ample evidence to convince your readers, you write about the opposition, explaining their viewpoint and supporting evidence — and showing readers why the opposition’s argument is unconvincing. Once you’ve addressed the opposition, you write a conclusion that sums up why your argument is the better one.
• Open your essay by talking about the opposition and where it falls short. Build your entire argument to show how it is superior to that opposition - With this structure, you’re showing your readers “a better way” to address the issue. After opening your piece by showing how your opposition’s approaches fail, you launch into your argument, providing readers with ample evidence that backs you up.

As you think through your argument and examine your evidence document, consider which structure will serve your argument best. Sketch out an outline to give yourself a map to follow in the writing process. You could also rearrange your evidence document again to match your outline, so it will be easy to find what you need when you start writing.

5. Write your first draft

You have an outline and an organized document with all your points and evidence lined up and ready. Now you just have to write your essay.

In your first draft, focus on getting your ideas on the page. Your wording may not be perfect (whose is?), but you know what you’re trying to say — so even if you’re overly wordy and taking too much space to say what you need to say, put those words on the page.

Follow your outline, and draw from that evidence document to flesh out each point of your argument. Explain what the evidence means for your argument and your opposition. Connect the dots for your readers so they can follow you, point by point, and understand what you’re trying to say.

As you write, be sure to include:

1. Any background information your reader needs in order to understand the issue in question.

2. Evidence for both your argument and the counterargument(s). This shows that you’ve done your homework and builds trust with your reader, while also setting you up to make a more convincing argument. (If you find gaps in your research while you’re writing, Wordtune can help.

3. A conclusion that sums up your overall argument and evidence — and leaves the reader with an understanding of the issue and its significance. This sort of conclusion brings your essay to a strong ending that doesn’t waste readers’ time, but actually adds value to your case.

6. Revise (with Wordtune)

The hard work is done: you have a first draft. Now, let’s fine tune your writing.

I like to step away from what I’ve written for a day (or at least a night of sleep) before attempting to revise. It helps me approach clunky phrases and rough transitions with fresh eyes. If you don’t have that luxury, just get away from your computer for a few minutes — use the bathroom, do some jumping jacks, eat an apple — and then come back and read through your piece.

As you revise, make sure you …

• Get the facts right. An argument with false evidence falls apart pretty quickly, so check your facts to make yours rock solid.
• Don’t misrepresent the opposition or their evidence. If someone who holds the opposing view reads your essay, they should affirm how you explain their side — even if they disagree with your rebuttal.
• Present a case that builds over the course of your essay, makes sense, and ends on a strong note. One point should naturally lead to the next. Your readers shouldn’t feel like you’re constantly changing subjects. You’re making a variety of points, but your argument should feel like a cohesive whole.
• Paraphrase sources and cite them appropriately. Did you skip citations when writing your first draft? No worries — you can add them now. And check that you don’t overly rely on quotations. (Need help paraphrasing? Wordtune can help. Simply highlight the sentence or phrase you want to adjust and sort through Wordtune’s suggestions.)
• Tighten up overly wordy explanations and sharpen any convoluted ideas. Wordtune makes a great sidekick for this too 😉

Words to start an argumentative essay

The best way to introduce a convincing argument is to provide a strong thesis statement . These are the words I usually use to start an argumentative essay:

• It is indisputable that the world today is facing a multitude of issues
• With the rise of ____, the potential to make a positive difference has never been more accessible
• It is essential that we take action now and tackle these issues head-on
• it is critical to understand the underlying causes of the problems standing before us
• Opponents of this idea claim
• Those who are against these ideas may say
• Some people may disagree with this idea
• Some people may say that ____, however

When refuting an opposing concept, use:

• These researchers have a point in thinking
• To a certain extent they are right
• After seeing this evidence, there is no way one can agree with this idea
• This argument is irrelevant to the topic

Are you convinced by your own argument yet? Ready to brave the next get-together where everyone’s talking like they know something about intermittent fasting , chicken enclosures , or snow removal policies? 

Now if someone asks you to explain your evidence-based but controversial opinion, you can hand them your essay and ask them to report back after they’ve read it.

Share This Article:

8 Tips for E-commerce Copywriting Success (with Examples!)

The Brand Strategy Deck You Need to Drive Social Media Results + 5 Examples

Grammarly Alternatives: Which Writing Assistant is the Best Choice for You?

Looking for fresh content, thank you your submission has been received.

What are your chances of acceptance?

Calculate for all schools, your chance of acceptance.

Your chancing factors

Extracurriculars.

How to Write the AP Lang Argument Essay + Examples

What’s covered:, what is the ap language argument essay, tips for writing the ap language argument essay, ap english language argument essay examples, how will ap scores impact my college chances.

In 2023, over 550,148 students across the U.S. took the AP English Language and Composition Exam, and 65.2% scored higher than a 3. The AP English Language Exam tests your ability to analyze a piece of writing, synthesize information, write a rhetorical essay, and create a cohesive argument. In this post, we’ll be discussing the best way to approach the argumentative essay section of the test, and we’ll give you tips and tricks so you can write a great essay.

The AP English Language Exam as of 2023 is structured as follows:

Section 1: 45 multiple choice questions to be completed in an hour. This portion counts for 45% of your score. This section requires students to analyze a piece of literature. The questions ask about its content and/or what could be edited within the passage.

Section 2: Three free response questions to be completed in the remaining two hours and 15 minutes. This section counts for 55% of your score. These essay questions include the synthesis essay, the rhetorical essay, and the argumentative essay.

• Synthesis essay: Read 6-7 sources and create an argument using at least three of the sources.
• Rhetorical analysis essay: Describe how a piece of writing evokes meaning and symbolism.
• Argumentative essay: Pick a side of a debate and create an argument based on evidence. In this essay, you should develop a logical argument in support of or against the given statement and provide ample evidence that supports your conclusion. Typically, a five paragraph format is great for this type of writing. This essay is scored holistically from 1 to 9 points.

Do you want more information on the structure of the full exam? Take a look at our in-depth overview of the AP Language and Composition Exam .

Although the AP Language Argument may seem daunting at first, once you understand how the essay should be structured, it will be a lot easier to create cohesive arguments.

Below are some tips to help you as you write the essay.

1. Organize your essay before writing

Instead of jumping right into your essay, plan out what you will say beforehand. It’s easiest to make a list of your arguments and write out what facts or evidence you will use to support each argument. In your outline, you can determine the best order for your arguments, especially if they build on each other or are chronological. Having a well-organized essay is crucial for success.

2. Pick one side of the argument, but acknowledge the other side

When you write the essay, it’s best if you pick one side of the debate and stick with it for the entire essay. All your evidence should be in support of that one side. However, in your introductory paragraph, as you introduce the debate, be sure to mention any merit the arguments of the other side has. This can make the essay a bit more nuanced and show that you did consider both sides before determining which one was better. Often, acknowledging another viewpoint then refuting it can make your essay stronger.

3. Provide evidence to support your claims

The AP readers will be looking for examples and evidence to support your argument. This doesn’t mean that you need to memorize a bunch of random facts before the exam. This just means that you should be able to provide concrete examples in support of your argument.

For example, if the essay topic is about whether the role of the media in society has been detrimental or not, and you argue that it has been, you may talk about the phenomenon of “fake news” during the 2016 presidential election.

AP readers are not looking for perfect examples, but they are looking to see if you can provide enough evidence to back your claim and make it easily understood.

4. Create a strong thesis statement

The thesis statement will set up your entire essay, so it’s important that it is focused and specific, and that it allows for the reader to understand your body paragraphs. Make sure your thesis statement is the very last sentence of your introductory paragraph. In this sentence, list out the key points you will be making in the essay in the same order that you will be writing them. Each new point you mention in your thesis should start a paragraph in your essay.

Below is a prompt and sample student essay from the May 2019 exam . We’ll look at what the student did well in their writing and where they could improve.

Prompt: “The term “overrated” is often used to diminish concepts, places, roles, etc. that the speaker believes do not deserve the prestige they commonly enjoy; for example, many writers have argued that success is overrated, a character in a novel by Anthony Burgess famously describes Rome as a “vastly overrated city,” and Queen Rania of Jordan herself has asserted that “[b]eing queen is overrated.”

Select a concept, place, role, etc. to which you believe that the term “overrated” should be applied. Then, write a well-developed essay in which you explain your judgment. Use appropriate evidence from your reading, experience, or observations to support your argument.

Sample Student Essay #1:

[1] Competition is “overrated.” The notion of motivation between peers has evolved into a source of unnecessary stress and even lack of morals. Whether it be in an academic environment or in the industry, this new idea of competition is harmful to those competing and those around them.

[2] Back in elementary school, competition was rather friendly. It could have been who could do the most pushups or who could get the most imaginary points in a classroom for a prize. If you couldn’t do the most pushups or win that smelly sticker, you would go home and improve yourself – there would be no strong feelings towards anyone, you would just focus on making yourself a better version of yourself. Then as high school rolled around, suddenly applying for college doesn’t seem so far away –GPA seems to be that one stat that defines you – extracurriculars seem to shape you – test scores seem to categorize you. Sleepless nights, studying for the next day’s exam, seem to become more and more frequent. Floating duck syndrome seems to surround you (FDS is where a competitive student pretends to not work hard but is furiously studying beneath the surface just like how a duck furiously kicks to stay afloat). All of your competitors appear to hope you fail – but in the end what do you and your competitor’s gain? Getting one extra point on the test? Does that self-satisfaction compensate for the tremendous amounts of acquired stress? This new type of “competition” is overrated – it serves nothing except a never-ending source of anxiety and seeks to weaken friendships and solidarity as a whole in the school setting.

[3] A similar idea of “competition” can be applied to business. On the most fundamental level, competition serves to be a beneficial regulator of prices and business models for both the business themselves and consumers. However, as businesses grew increasingly greedy and desperate, companies resorted to immoral tactics that only hurt their reputations and consumers as a whole. Whether it be McDonald’s coupons that force you to buy more food or tech companies like Apple intentionally slowing down your iPhone after 3 years to force you to upgrade to the newest device, consumers suffer and in turn speak down upon these companies. Similar to the evolved form of competition in school, this overrated form causes pain for all parties and has since diverged from the encouraging nature that the principle of competition was “founded” on.

The AP score for this essay was a 4/6, meaning that it captured the main purpose of the essay but there were still substantial parts missing. In this essay, the writer did a good job organizing the sections and making sure that their writing was in order according to the thesis statement. The essay first discusses how competition is harmful in elementary school and then discusses this topic in the context of business. This follows the chronological order of somebody’s life and flows nicely.

The arguments in this essay are problematic, as they do not provide enough examples of how exactly competition is overrated. The essay discusses the context in which competition is overrated but does not go far enough in explaining how this connects to the prompt.

In the first example, school stress is used to explain how competition manifests. This is a good starting point, but it does not talk about why competition is overrated; it simply mentions that competition can be unhealthy. The last sentence of that paragraph is the main point of the argument and should be expanded to discuss how the anxiety of school is overrated later on in life. 

In the second example, the writer discusses how competition can lead to harmful business practices, but again, this doesn’t reflect the reason this would be overrated. Is competition really overrated because Apple and McDonald’s force you to buy new products? This example could’ve been taken one step farther. Instead of explaining why business structures—such as monopolies—harm competition, the author should discuss how those particular structures are overrated.

Additionally, the examples the writer used lack detail. A stronger essay would’ve provided more in-depth examples. This essay seemed to mention examples only in passing without using them to defend the argument.

It should also be noted that the structure of the essay is incomplete. The introduction only has a thesis statement and no additional context. Also, there is no conclusion paragraph that sums up the essay. These missing components result in a 4/6.

Now let’s go through the prompt for a sample essay from the May 2022 exam . The prompt is as follows:

Colin Powell, a four-star general and former United States Secretary of State, wrote in his 1995 autobiography: “[W]e do not have the luxury of collecting information indefinitely. At some point, before we can have every possible fact in hand, we have to decide. The key is not to make quick decisions, but to make timely decisions.”

Write an essay that argues your position on the extent to which Powell’s claim about making decisions is valid. 

In your response you should do the following:

• Respond to the prompt with a thesis that presents a defensible position. 
• Provide evidence to support your line of reasoning. 
• Explain how the evidence supports your line of reasoning. 
• Use appropriate grammar and punctuation in communicating your argument.

Sample Student Essay #2:

Colin Powell, who was a four star general and a former United States Secretary of State. He wrote an autobiography and had made a claim about making decisions. In my personal opinion, Powell’s claim is true to full extent and shows an extremely valuable piece of advice that we do not consider when we make decisions.

Powell stated, “before we can have every possible fact in hand we have to decide…. but to make it a timely decision” (1995). With this statement Powell is telling the audience of his autobiography that it does not necessarily matter how many facts you have, and how many things you know. Being able to have access to everything possible takes a great amount of time and we don’t always have all of the time in the world. A decision has to be made with what you know, waiting for something else to come in while trying to make a decision whether that other fact is good or bad you already have a good amount of things that you know. Everyone’s time is valuable, including yours. At the end of the day the decision will have to be made and that is why it should be made in a “timely” manner.

This response was graded for a score of 2/6. Let’s break down the score to smaller points that signify where the student fell short.

The thesis in this essay is clearly outlined at the end of the first paragraph. The student states their agreement with Powell’s claim and frames the rest of their essay around this stance. The success in scoring here lies in the clear communication of the thesis and the direction the argument will take. It’s important to make the thesis statement concise, specific, and arguable, which the student has successfully done.

While the student did attempt to provide evidence to support their thesis, it’s clear that their explanation lacks specific detail and substance. They referenced Powell’s statement, but did not delve into how this statement has proven true in specific instances, and did not provide examples that could bring the argument to life.

Commentary is an essential part of this section’s score. It means explaining the significance of the evidence and connecting it back to the thesis. Unfortunately, the student’s commentary here is too vague and does not effectively elaborate on how the evidence supports their argument.

To improve, the student could use more concrete examples to demonstrate their point and discuss how each piece of evidence supports their thesis. For instance, they could discuss specific moments in Powell’s career where making a timely decision was more valuable than waiting for all possible facts. This would help illustrate the argument in a more engaging, understandable way.

A high score in the “sophistication” category of the grading rubric is given for demonstrating a complex understanding of the rhetorical situation (purpose, audience, context, etc.), making effective rhetorical choices, or establishing a line of reasoning. Here, the student’s response lacks complexity and sophistication. They’ve simply agreed with Powell’s claim and made a few general statements without providing a deeper analysis or effectively considering the rhetorical situation.

To increase sophistication, the student could explore possible counterarguments or complexities within Powell’s claim. They could discuss potential drawbacks of making decisions without all possible facts, or examine situations where timely decisions might not yield the best results. By acknowledging and refuting these potential counterarguments, they could add more depth to their analysis and showcase their understanding of the complexities involved in decision-making.

The student could also analyze why Powell, given his background and experiences, might have come to such a conclusion, thus providing more context and showing an understanding of the rhetorical situation.

Remember, sophistication in argumentation isn’t about using fancy words or complicated sentences. It’s about showing that you understand the complexity of the issue at hand and that you’re able to make thoughtful, nuanced arguments. Sophistication shows that you can think critically about the topic and make connections that aren’t immediately obvious.

Now that you’ve looked at an example essay and some tips for the argumentative essay, you know how to better prepare for the AP English Language and Composition Exam.

While your AP scores don’t usually impact your admissions chances , colleges do care a lot about your course rigor. So, taking as many APs as you can will certainly boost your chances! AP scores can be a way for high-performing students to set themselves apart, particularly when applying to prestigious universities. Through the process of self-reporting scores , you can show your hard work and intelligence to admissions counselors.

That said, the main benefit of scoring high on AP exams comes once you land at your dream school, as high scores can allow you to “test out” of entry-level requirements, often called GE requirements or distribution requirements. This will save you time and money.

To understand how your course rigor stacks up, check out CollegeVine’s free chancing engine . This resource takes your course rigor, test scores, extracurriculars, and more, to determine your chances of getting into over 1600 colleges across the country!

Related CollegeVine Blog Posts

PRDV008: Preparing and Delivering Presentations (2020.A.01)

Persuasive speeches.

Read this description of how to approach different kinds of persuasive presentations.

Obviously, there are many different persuasive speech topics you could select for a public speaking class. Anything from localized claims like changing a specific college or university policy to larger societal claims like adding more enforcement against the trafficking of women and children in the United States could make for an interesting persuasive speech.

You will notice in the previous sentence we referred to the two topics as claims. In this use of the word claim , we are declaring the goodness or positivity of an attitude, value, belief, or behavior that others may dispute. As a result of the dispute between our perceptions of the goodness of an attitude, value, belief, or behavior and the perceptions of others, we attempt to support the claim we make using some sort of evidence and logic as we attempt to persuade others. There are four common claims that can be made: definitional, factual, policy, and value.

Definitional Claims

The first common types of claims that a persuasive speaker can make are definitional or classification claims.  Definitional claims  are claims over the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:

X  is (or is not) a  Y  because it has (or does not have) features  A ,  B , or  C .

For example, maybe you are trying to persuade your class that while therapeutic massage is often performed on nude clients, it is not a form of prostitution. You could start by explaining what therapeutic massage is and then what prostitution is. You could even look at the legal definition of prostitution and demonstrate to your peers that therapeutic massage does not fall into the legal definition of prostitution because it does not involve the behaviors characterized by that definition.

Factual Claims

Factual claims  set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: Barack Obama is the first African American President; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook was not profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or trueness of because the final answer on the subject has not been discovered (e.g., when is censorship good, what rights should animals have, when does life begin). Probably the most historically interesting and consistent factual claim is the existence of a higher power, God, or another deity. The simple fact of the matter is that there is not enough evidence to clearly answer this factual claim in any specific direction, which is where the notion of faith must be involved in this factual claim.

Other factual claims that may not be easily answered using evidence are predictions of what may or may not happen. For example, you could give a speech on the future of climate change or the future of terrorism in the United States. While there may be evidence that something will happen in the future, unless you are a psychic, you do not actually know what will happen in the future.

When thinking of factual claims, it often helps to pretend that you are putting a specific claim on trial and, as the speaker, your job is to defend your claim as a lawyer would defend a client. Ultimately, your job is to be more persuasive than your audience members who act as both opposition attorneys and judges.

Policy Claims

The third common claim that is seen in persuasive speeches is the  policy claim – a statement about the nature of a problem and the solution that should be implemented. Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Let's look at a few examples of possible policy claims:

• The United States should stop capital punishment.
• The United States should become independent from the use of foreign oil.
• Human cloning for organ donations should be legal.
• Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
• The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
• The United States needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion on what should occur and what needs to change. When examining policy claims, we generally talk about two different persuasive goals: passive agreement and immediate action.

Gain Passive Agreement

When we attempt to gain the passive agreement of our audiences, our goal is to get our audiences to agree with what we are saying and our specific policy without asking the audience to do anything to enact the policy.

For example, maybe your speech is on why the Federal Communications Commission should regulate violence on television like it does foul language (i.e., no violence until after 9 p.m.). Your goal as a speaker is to get your audience to agree that it is in our best interest as a society to prevent violence from being shown on television before 9 p.m., but you are not seeking to have your audience run out and call their senators or congressmen or even sign a petition. Often the first step in larger political change is simply getting a massive number of people to agree with your policy perspective.

Let's look at a few more passive agreement claims:

• Racial profiling of individuals suspected of belonging to known terrorist groups is a way to make America safer.
• Requiring American citizens to "show their papers" is a violation of democracy and resembles tactics of Nazi Germany and communist Russia.
• Colleges and universities should voluntarily implement a standardized testing program to ensure student learning outcomes are similar across different institutions.

In each of these claims, the goal is to sway your audience to a specific attitude, value, or belief, but not necessarily to get the audience to enact any specific behaviors.

Gain Immediate Action

The alternative to passive agreement is immediate action, or persuading your audience to start engaging in a specific behavior. Many passive agreement topics can become immediate action-oriented topics as soon as you tell your audience what behavior they should engage in (e.g., sign a petition, call a senator, vote).

While it is much easier to elicit passive agreement than to get people to do something, you should always try to get your audience to act and do so quickly. A common mistake that speakers make is telling people to enact a behavior that will occur in the future. The longer it takes for people to engage in the action you desire, the less likely it is that your audience will engage in that behavior.

Here are some examples of good claims with immediate calls to action:

• College students should eat more fruit, so I am encouraging everyone to eat the apple I have provided you and start getting more fruit in your diet.
• Teaching a child to read is one way to ensure that the next generation will be stronger than those that have come before us, so please sign up right now to volunteer one hour a week to help teach a child to read.
• The United States should reduce its nuclear arsenal by 20 percent over the next five years. Please sign the letter provided that encourages the president to take this necessary step for global peace. Once you have signed the letter, hand it to me, and I will fax it to the White House today.

Each of these three examples starts with a basic claim and then tags on an immediate call to action. Remember, the faster you can get people to engage in a behavior, the more likely they actually will.

Value Claims

The final type of claim is a  value claim , or a claim where the speaker is advocating a judgment claim about something (e.g., it is good or bad, it is right or wrong, it is beautiful or ugly, moral or immoral).

Let's look at three value claims. We have italicized the evaluative term in each claim:

• Dating people on the Internet is an  immoral  form of dating.
• SUVs are  gas-guzzling monstrosities .
• It is  unfair  for pregnant women to have special parking spaces at malls, shopping centers, and stores.

Each of these three claims could definitely be made by a speaker and other speakers could say the exact opposite. When making a value claim, it is hard to ascertain why someone has chosen a specific value stance without understanding her or his criteria for making the evaluative statement.

For example, if someone finds all forms of technology immoral, then it is really no surprise that he or she would find Internet dating immoral as well. As such, you need to clearly explain your criteria for making the evaluative statement.

For example, when we examine the SUV claim, if your criteria for the term "gas-guzzling monstrosity" are ecological impact, safety, and gas consumption, then your evaluative statement can be more easily understood and evaluated by your audience. If, however, you state that your criterion is that SUVs are bigger than military vehicles and should not be on the road, then your statement takes on a slightly different meaning. Ultimately, when making a value claim, you need to make sure that you clearly label your evaluative term and provide clear criteria for how you came to that evaluation.

Key Takeaways

• There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity about an assertion being made. Policy claims argue the nature of a problem and the solution that should be taken. Lastly, value claims argue a judgment about something (e.g., it is good or bad, it is right or wrong, it is beautiful or ugly, moral or immoral).
• Each of the four claims leads to different types of persuasive speeches. As such, public speakers need to be aware what type of claim they are advocating in order to understand the best methods of persuasion.
• In policy claims, persuaders attempt to convince their audiences to either passively accept or actively act. When persuaders attempt to gain passive agreement from an audience, they hope that an audience will agree with what is said about a specific policy without asking the audience to do anything to enact the policy. Gaining immediate action, on the other hand, occurs when a persuader gets the audience to actively engage in a specific behavior.

• SAT BootCamp
• SAT MasterClass
• SAT Private Tutoring
• SAT Proctored Practice Test
• ACT Private Tutoring
• Academic Subjects
• College Essay Workshop
• Academic Writing Workshop
• AP English FRQ BootCamp
• 1:1 College Essay Help
• Online Instruction
• Free Resources

12 Essential Steps for Writing an Argumentative Essay (with 10 example essays)

Bonus Material: 10 complete example essays

Writing an essay can often feel like a Herculean task. How do you go from a prompt… to pages of beautifully-written and clearly-supported writing?

This 12-step method is for students who want to write a great essay that makes a clear argument.

In fact, using the strategies from this post, in just 88 minutes, one of our students revised her C+ draft to an A.

If you’re interested in learning how to write awesome argumentative essays and improve your writing grades, this post will teach you exactly how to do it.

First, grab our download so you can follow along with the complete examples.

Then keep reading to see all 12 essential steps to writing a great essay.

Download 10 example essays

Why you need to have a plan

One of the most common mistakes that students make when writing is to just dive in haphazardly without a plan.

Writing is a bit like cooking. If you’re making a meal, would you start throwing ingredients at random into a pot? Probably not!

Instead, you’d probably start by thinking about what you want to cook. Then you’d gather the ingredients, and go to the store if you don’t already have them in your kitchen. Then you’d follow a recipe, step by step, to make your meal.

Here’s our 12-step recipe for writing a great argumentative essay:

• Pick a topic
• Choose your research sources
• Read your sources and take notes
• Create a thesis statement
• Choose three main arguments to support your thesis statement —now you have a skeleton outline
• Populate your outline with the research that supports each argument
• Do more research if necessary
• Add your own analysis
• Add transitions and concluding sentences to each paragraph
• Write an introduction and conclusion for your essay
• Add citations and bibliography

Grab our download to see the complete example at every stage, along with 9 great student essays. Then let’s go through the steps together and write an A+ essay!

1. Pick a topic

Sometimes you might be assigned a topic by your instructor, but often you’ll have to come up with your own idea! 

If you don’t pick the right topic, you can be setting yourself up for failure.

Be careful that your topic is something that’s actually arguable —it has more than one side. Check out our carefully-vetted list of 99 topic ideas .

Let’s pick the topic of laboratory animals . Our question is should animals be used for testing and research ?

Download our set of 10 great example essays to jump to the finished version of this essay.

2. Choose your research sources

One of the big differences between the way an academic argumentative essay and the version of the assignment that you may have done in elementary school is that for an academic argumentative essay, we need to support our arguments with evidence .

Where do we get that evidence?

Let’s be honest, we all are likely to start with Google and Wikipedia.

Now, Wikipedia can be a useful starting place if you don’t know very much about a topic, but don’t use Wikipedia as your main source of evidence for your essay. 

Instead, look for reputable sources that you can show to your readers as proof of your arguments. It can be helpful to read some sources from either side of your issue.

Look for recently-published sources (within the last 20 years), unless there’s a specific reason to do otherwise.

Good places to look for sources are:

• Books published by academic presses
• Academic journals
• Academic databases like JSTOR and EBSCO
• Nationally-published newspapers and magazines like The New York Times or The Atlantic
• Websites and publications of national institutions like the NIH
• Websites and publications of universities

Some of these sources are typically behind a paywall. This can be frustrating when you’re a middle-school or high-school student.

However, there are often ways to get access to these sources. Librarians (at your school library or local public library) can be fantastic resources, and they can often help you find a copy of the article or book you want to read. In particular, librarians can help you use Interlibrary Loan to order books or journals to your local library!

More and more scientists and other researchers are trying to publish their articles for free online, in order to encourage the free exchange of knowledge. Check out respected open-access platforms like arxiv.org and PLOS ONE .

How do you find these sources?

If you have access to an academic database like JSTOR or EBSCO , that’s a great place to start.

Everyone can use Google Scholar to search for articles. This is a powerful tool and highly recommended!

Of course, if there’s a term you come across that you don’t recognize, you can always just Google it!

How many sources do you need? That depends on the length of your essay and on the assignment. If your instructor doesn’t give you any other guidance, assume that you should have at least three good sources.

For our topic of animal research, here’s a few sources that we could assemble:

Geoff Watts. “Animal Testing: Is It Worth It?” BMJ: British Medical Journal , Jan. 27, 2007, Vol. 334, No. 7586 (Jan. 27, 2007), pp. 182-184.

Kim Bartel Sheehan and Joonghwa Lee. “What’s Cruel About Cruelty Free: An Exploration of Consumers, Moral Heuristics, and Public Policy.” Journal of Animal Ethics , Vol. 4, No. 2 (Fall 2014), pp. 1-15.

Justin Goodman, Alka Chandna and Katherine Roe. “Trends in animal use at US research facilities.” Journal of Medical Ethics , July 2015, Vol. 41, No. 7 (July 2015), pp. 567-569.

Katy Taylor. “Recent Developments in Alternatives to Animal Testing.” In Animal Experimentation: Working Towards a Paradigm Change . Brill 2019.

Thomas Hartung. “Research and Testing Without Animals: Where Are We Now and Where Are We Heading?” In Animal Experimentation: Working Towards a Paradigm Change . Brill 2019.

Bonus: download 10 example essays now .

3. Read your sources and take notes

Once you have a nice pile of sources, it’s time to read them!

As we read, we want to take notes that will be useful to us later as we write our essay.

We want to be careful to keep the source’s ideas separate from our own ideas . Come up with a system to clearly mark the difference as you’re taking notes: use different colors, or use little arrows to represent the ideas that are yours and not the source’s ideas.

We can use this structure to keep notes in an organized way:

Download a template for these research notes here .

For our topic of animal research, our notes might look something like this:

Grab our download to read the rest of the notes and see more examples of how to do thoughtful research!

4. Create a thesis

What major themes did you find in your reading? What did you find most interesting or convincing?

Now is the point when you need to pick a side on your topic, if you haven’t already done so. Now that you’ve read more about the issue, what do you think? Write down your position on the issue:

Animal testing is necessary but should be reduced.

Next, it’s time to add more detail to your thesis. What reasons do you have to support that position? Add those to your sentence.

Animal testing is necessary but should be reduced by eliminating testing for cosmetics, ensuring that any testing is scientifically sound, and replacing animal models with other methods as much as possible.

Add qualifiers to refine your position. Are there situations in which your position would not apply? Or are there other conditions that need to be met? 

For our topic of animal research, our final thesis statement (with lead-in) might look something like this:

The argument: Animal testing and research should not be abolished, as doing so would upend important medical research and substance testing. However, scientific advances mean that in many situations animal testing can be replaced by other methods that not only avoid the ethical problems of animal testing, but also are less costly and more accurate. Governments and other regulatory bodies should further regulate animal testing to outlaw testing for cosmetics and other recreational products, ensure that the tests conducted are both necessary and scientifically rigorous, and encourage the replacement of animal use with other methods whenever possible.

The highlighted bit at the end is the thesis statement, but the lead-in is useful to help us set up the argument—and having it there already will make writing our introduction easier!

The thesis statement is the single most important sentence of your essay. Without a strong thesis, there’s no chance of writing a great essay. Read more about it here .

See how nine real students wrote great thesis statements in 9 example essays now.

5. Create three supporting arguments

Think of three good arguments why your position is true. We’re going to make each one into a body paragraph of your essay.

For now, write them out as 1–2 sentences. These will be topic sentences for each body paragraph.

For our essay about animal testing, it might look like this:

Supporting argument #1: For ethical reasons, animal testing should not be allowed for cosmetics and recreational products.

Supporting argument #2: The tests that are conducted with animals should be both necessary (for the greater good) and scientifically rigorous—which isn’t always the case currently. This should be regulated by governments and institutions.

Supporting argument #3: Governments and institutions should do more to encourage the replacement of animal testing with other methods.

Optional: Find a counterargument and respond to it

Think of a potential counterargument to your position. Consider writing a fourth paragraph anticipating this counterargument, or find a way to include it in your other body paragraphs. 

For our essay, that might be:

Possible counterargument: Animal testing is unethical and should not be used in any circumstances.

Response to the counterargument: Animal testing is deeply entrenched in many research projects and medical procedures. Abruptly ceasing animal testing would upend the scientific and medical communities. But there are many ways that animal testing could be reduced.

With these three arguments, a counterargument, and a thesis, we now have a skeleton outline! See each step of this essay in full in our handy download .

6. Start populating your outline with the evidence you found in your research

Look through your research. What did you find that would support each of your three arguments?

Copy and paste those quotes or paraphrases into the outline. Make sure that each one is annotated so that you know which source it came from!

Ideally you already started thinking about these sources when you were doing your research—that’s the ideas in the rightmost column of our research template. Use this stuff too! 

A good rule of thumb would be to use at least three pieces of evidence per body paragraph.

Think about in what order it would make most sense to present your points. Rearrange your quotes accordingly! As you reorder them, feel free to start adding short sentences indicating the flow of ideas .

For our essay about animal testing, part of our populated outline might look something like:

Argument #1: For ethical reasons, animal testing should not be allowed for cosmetics and recreational products.

Lots of animals are used for testing and research.

In the US, about 22 million animals were used annually in the early 1990s, mostly rodents (BMJ 1993, 1020).

But there are ethical problems with using animals in laboratory settings. Opinions about the divide between humans and animals might be shifting.

McIsaac refers to “the essential moral dilemma: how to balance the welfare of humans with the welfare of other species” (Hubel, McIsaac 29).

The fundamental legal texts used to justify animal use in biomedical research were created after WWII, and drew a clear line between experiments on animals and on humans. The Nuremburg Code states that “the experiment should be so designed and based on the results of animal experimentation and a knowledge of the natural history of the disease or other problem under study that the anticipated results will justify the performance of the experiment” (Ferrari, 197). The 1964  Declaration of the World Medical Association on the Ethical Principles for Medical Research Involving Human Subjects (known as the Helsinki Declaration) states that “Medical research involving human subjects must conform to generally accepted scientific principles, be based on a thorough knowledge of the scientific literature, other relevant sources of information, and adequate laboratory and, as appropriate, animal experimentation. The welfare of animals used for research must be respected” (Ferrari, 197).

→ Context? The Nuremberg Code is a set of ethical research principles, developed in 1947 in the wake of Nazi atrocities during WWII, specifically the inhumane and often fatal experimentation on human subjects without consent.

“Since the 1970s, the animal-rights movement has challenged the use of animals in modern Western society by rejecting the idea of dominion of human beings over nature and animals and stressing the intrinsic value and rights of individual animals” (van Roten, 539, referencing works by Singer, Clark, Regan, and Jasper and Nelkin).

“The old (animal) model simply does not fully meet the needs of scientific and economic progress; it fails in cost, speed, level of detail of understanding, and human relevance. On top of this, animal experimentation lacks acceptance by an ethically evolving society” (Hartung, 682).

Knight’s article summarizes negative impacts on laboratory animals—invasive procedures, stress, pain, and death (Knight, 333). These aren’t very widely or clearly reported (Knight, 333). → Reading about these definitely produces an emotional reaction—they sound bad.

Given this context, it makes sense to ban animal testing in situations where it’s just for recreational products like cosmetics.

Fortunately, animal testing for cosmetics is less common than we might think.

A Gallup poll published in 1990 found that 14% of people thought that the most frequent reason for using animals to test cosmetics for safety—but figures from the UK Home Office in 1991 found that less than 1% of animals were used for tests for cosmetics and toiletries (BMJ 1993, 1019). → So in the early 1990s there was a big difference between what people thought was happening and what actually was happening!

But it still happens, and there are very few regulations of it (apart from in the EU).

Because there are many definitions of the phrase “cruelty-free,” many companies “can (and do) use the term when the product or its ingredients were indeed tested on animals” (Sheehan and Lee, 1).

The authors compare “cruelty-free” to the term “fair trade.” There is an independent inspection and certification group (Flo-Cert) that reviews products labeled as “fair trade,” but there’s no analogous process for “cruelty-free” (Sheehan and Lee, 2). → So anyone can just put that label on a product? Apparently, apart from in the European Union. That seems really easy to abuse for marketing purposes.

Companies can also hire outside firms to test products and ingredients on animals (Sheehan and Lee, 3).

Animal testing for recreational, non-medical purposes should be banned, like it is in the EU.

Download the full example outline here .

7. Do more research if necessary

Occasionally you might realize that there’s a hole in your research, and you don’t have enough evidence to support one of your points.

In this situation, either change your argument to fit the evidence that you do have, or do a bit more research to fill the hole!

For example, looking at our outline for argument #1 for our essay on animal testing, it’s clear that this paragraph is missing a small but crucial bit of evidence—a reference to this specific ban on animal testing for cosmetics in Europe. Time for a bit more research!

A visit to the official website of the European Commission yields a copy of the law, which we can add to our populated outline:

“The cosmetics directive provides the regulatory framework for the phasing out of animal testing for cosmetics purposes. Specifically, it establishes (1) a testing ban – prohibition to test finished cosmetic products and cosmetic ingredients on animals, and (2) a marketing ban – prohibition to market finished cosmetic products and ingredients in the EU which were tested on animals. The same provisions are contained in the cosmetics regulation , which replaced the cosmetics directive as of 11 July 2013. The testing ban on finished cosmetic products applies since 11 September 2004. The testing ban on ingredients or combination of ingredients applies since 11 March 2009. The marketing ban applies since 11 March 2009 for all human health effects with the exception of repeated-dose toxicity, reproductive toxicity, and toxicokinetics. For these specific health effects, the marketing ban applies since 11 March 2013, irrespective of the availability of alternative non-animal tests.” (website of the European Commission, “Ban on animal testing”)

Alright, now this supporting argument has the necessary ingredients!

You don’t need to use all of the evidence that you found in your research. In fact, you probably won’t use all of it!

This part of the writing process requires you to think critically about your arguments and what evidence is relevant to your points .

8. Add your own analysis and synthesis of these points

Once you’ve organized your evidence and decided what you want to use for your essay, now you get to start adding your own analysis!

You may have already started synthesizing and evaluating your sources when you were doing your research (the stuff on the right-hand side of our template). This gives you a great starting place!

For each piece of evidence, follow this formula:

• Context and transitions: introduce your piece of evidence and any relevant background info and signal the logical flow of ideas
• Reproduce the paraphrase or direct quote (with citation )
• Explanation : explain what the quote/paraphrase means in your own words
• Analysis : analyze how this piece of evidence proves your thesis
• Relate it back to the thesis: don’t forget to relate this point back to your overarching thesis! 

If you follow this fool-proof formula as you write, you will create clear, well-evidenced arguments.

As you get more experienced, you might stray a bit from the formula—but a good essay will always intermix evidence with explanation and analysis, and will always contain signposts back to the thesis throughout.

For our essay about animal testing, our first body paragraph might look like:

Every year, millions of animals—mostly rodents—are used for testing and research (BMJ 1993, 1020) . This testing poses an ethical dilemma: “how to balance the welfare of humans with the welfare of other species” (Hubel, McIsaac 29) . Many of the fundamental legal tests that are used to justify animal use in biomedical research were created in wake of the horrors of World War II, when the Nazi regime engaged in terrible experimentation on their human prisoners. In response to these atrocities, philosophers and lawmakers drew a clear line between experimenting on humans without consent and experimenting on (non-human) animals. For example, the 1947 Nuremberg Code stated that “the experiment should be so designed and based on the results of animal experimentation and a knowledge of the natural history of the disease or other problem under study that the anticipated results will justify the performance of the experiment” (Ferrari, 197) . Created two years after the war, the code established a set of ethical research principles to demarcate ethical differences between animals and humans, clarifying differences between Nazi atrocities and more everyday research practices. However, in the following decades, the animal-rights movement has challenged the philosophical boundaries between humans and animals and questioned humanity’s right to exert dominion over animals (van Roten, 539, referencing works by Singer, Clark, Regan, and Jasper and Nelkin) . These concerns are not without justification, as animals used in laboratories are subject to invasive procedures, stress, pain, and death (Knight, 333) . Indeed, reading detailed descriptions of this research can be difficult to stomach . In light of this, while some animal testing that contributes to vital medical research and ultimately saves millions of lives may be ethically justified, animal testing that is purely for recreational purposes like cosmetics cannot be ethically justified . Fortunately, animal testing for cosmetics is less common than we might think . In 1990, a poll found that 14% of people in the UK thought that the most frequent reason for using animals to test cosmetics for safety—but actual figures were less than 1% (BMJ 1993, 1019) . Unfortunately, animal testing for cosmetics is not subject to very much regulation . In particular, companies can use the phrase “cruelty-free” to mean just about anything, and many companies “can (and do) use the term when the product or its ingredients were indeed tested on animals” (Sheehan and Lee, 1) . Unlike the term “fair trade,” which has an independent inspection and certification group (Flo-Cert) that reviews products using the label, there’s no analogous process for “cruelty-free” (Sheehan and Lee, 2) . Without regulation, the term is regularly abused by marketers . Companies can also hire outside firms to test products and ingredients on animals and thereby pass the blame (Sheehan and Lee, 3) . Consumers trying to avoid products tested on animals are frequently tricked . Greater regulation of terms would help, but the only way to end this kind of deceit will be to ban animal testing for recreational, non-medical purposes . The European Union is the only governmental body yet to accomplish this . In a series of regulations, the EU first banned testing finished cosmetic products (2004), then testing ingredients or marketing products which were tested on animals (2009); exceptions for specific health effects ended in 2013 (website of the European Commission, “Ban on animal testing”) . The result is that the EU bans testing cosmetic ingredients or finished cosmetic products on animals, as well as marketing any cosmetic ingredients and products which were tested on animals elsewhere (Regulation 1223/2009/EU, known as the “Cosmetics Regulation”) . The rest of the world should follow this example and ban animal testing on cosmetic ingredients and products, which do not contribute significantly to the greater good and therefore cannot outweigh the cost to animal lives .

Edit down the quotes/paraphrases as you go. In many cases, you might copy out a great long quote from a source…but only end up using a few words of it as a direct quote, or you might only paraphrase it!

There were several good quotes in our previous step that just didn’t end up fitting here. That’s fine!

Take a look at the words and phrases highlighted in red. Notice how sometimes a single word can help to provide necessary context and create a logical transition for a new idea. Don’t forget the transitions! These words and phrases are essential to good writing.

The end of the paragraph should very clearly tie back to the thesis statement.

As you write, consider your audience

If it’s not specified in your assignment prompt, it’s always appropriate to ask your instructor who the intended audience of your essay or paper might be. (Your instructor will usually be impressed by this question!) 

If you don’t get any specific guidance, imagine that your audience is the typical readership of a newspaper like the New York Times —people who are generally educated, but who don’t have any specialized  knowledge of the specific subject, especially if it’s more technical.

That means that you should explain any words or phrases that aren’t everyday terminology!

Equally important, you don’t want to leave logical leaps for your readers to make. Connect all of the dots for them!

See the other body paragraphs of this essay, along with 9 student essays, here .

9. Add paragraph transitions and concluding sentences to each body paragraph

By now you should have at least three strong body paragraphs, each one with 3–5 pieces of evidence plus your own analysis and synthesis of the evidence. 

Each paragraph has a main topic sentence, which we wrote back when we made the outline. This is a good time to check that the topic sentences still match what the rest of the paragraph says!

Think about how these arguments relate to each other. What is the most logical order for them? Re-order your paragraphs if necessary.

Then add a few sentences at the end of each paragraph and/or the beginning of the next paragraph to connect these ideas. This step is often the difference between an okay essay and a really great one!

You want your essay to have a great flow. We didn’t worry about this at the beginning of our writing, but now is the time to start improving the flow of ideas!

10. The final additions: write an introduction and a conclusion

Follow this formula to write a great introduction:

• It begins with some kind of “hook”: this can be an anecdote, quote, statistic, provocative statement, question, etc. 

(Pro tip: don’t use phrases like “throughout history,” “since the dawn of humankind,” etc. It’s good to think broadly, but you don’t have to make generalizations for all of history.)

• It gives some background information that is relevant to understand the ethical dilemma or debate
• It has a lead-up to the thesis
• At the end of the introduction, the thesis is clearly stated

This makes a smooth funnel that starts more broadly and smoothly zeroes in on the specific argument.

Your conclusion is kind of like your introduction, but in reverse. It starts with your thesis and ends a little more broadly.

For the conclusion, try and summarize your entire argument without being redundant. Start by restating your thesis but with slightly different wording . Then summarize each of your main points.

If you can, it’s nice to point to the larger significance of the issue. What are the potential consequences of this issue? What are some future directions for it to go in? What remains to be explored?

See how nine students wrote introductions in different styles here .

11. Add citations and bibliography

Check what bibliographic style your instructor wants you to use. If this isn’t clearly stated, it’s a good question to ask them!

Typically the instructions will say something like “Chicago style,” “APA,” etc., or they’ll give you their own rules. 

These rules will dictate how exactly you’ll write your citations in the body of your essay (either in parentheses after the quote/paraphrase or else with a footnote or endnote) and how you’ll write your “works cited” with the full bibliographic information at the end.

Follow these rules! The most important thing is to be consistent and clear.

Pro tip: if you’re struggling with this step, your librarians can often help! They’re literally pros at this. 🙂

Now you have a complete draft!

Read it from beginning to end. Does it make sense? Are there any orphan quotes or paraphrases that aren’t clearly explained? Are there any abrupt changes of topic? Fix it!

Are there any problems with grammar or spelling ? Fix them!

Edit for clarity.

Ideally, you’ll finish your draft at least a few days before it’s due to be submitted. Give it a break for a day or two, and then come back to it. Things to be revised are more likely to jump out after a little break!

Try reading your essay out loud. Are there any sentences that don’t sound quite right? Rewrite them!

Double-check your thesis statement. This is the make-or-break moment of your essay, and without a clear thesis it’s pretty impossible for an essay to be a great one. Is it:

• Arguable: it’s not just the facts—someone could disagree with this position
• Narrow & specific: don’t pick a position that’s so broad you could never back it up
• Complex: show that you are thinking deeply—one way to do this is to consider objections/qualifiers in your thesis

Try giving your essay to a friend or family member to read. Sometimes (if you’re lucky) your instructors will offer to read a draft if you turn it in early. What feedback do they have? Edit accordingly!

See the result of this process with 10 example essays now .

You’re done!

You did it! Feel proud of yourself 🙂

We regularly help students work through all of these steps to write great academic essays in our Academic Writing Workshop or our one-on-one writing tutoring . We’re happy to chat more about what’s challenging for you and provide you customized guidance to help you write better papers and improve your grades on writing assignments!

Want to see what this looks like when it’s all pulled together? We compiled nine examples of great student essays, plus all of the steps used to create this model essay, in this handy resource. Download it here !

Emily graduated  summa cum laude  from Princeton University and holds an MA from the University of Notre Dame. She was a National Merit Scholar and has won numerous academic prizes and fellowships. A veteran of the publishing industry, she has helped professors at Harvard, Yale, and Princeton revise their books and articles. Over the last decade, Emily has successfully mentored hundreds of students in all aspects of the college admissions process, including the SAT, ACT, and college application essay. 

Privacy Preference Center

Privacy preferences.

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to Write a Thesis Statement | 4 Steps & Examples

How to Write a Thesis Statement | 4 Steps & Examples

Published on January 11, 2019 by Shona McCombes . Revised on August 15, 2023 by Eoghan Ryan.

A thesis statement is a sentence that sums up the central point of your paper or essay . It usually comes near the end of your introduction .

Your thesis will look a bit different depending on the type of essay you’re writing. But the thesis statement should always clearly state the main idea you want to get across. Everything else in your essay should relate back to this idea.

You can write your thesis statement by following four simple steps:

• Start with a question
• Write your initial answer
• Develop your answer
• Refine your thesis statement

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

What is a thesis statement, placement of the thesis statement, step 1: start with a question, step 2: write your initial answer, step 3: develop your answer, step 4: refine your thesis statement, types of thesis statements, other interesting articles, frequently asked questions about thesis statements.

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

• Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.
• Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.
• Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

Prevent plagiarism. Run a free check.

The thesis statement generally appears at the end of your essay introduction or research paper introduction .

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts and among young people more generally is hotly debated. For many who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its many benefits for education: the internet facilitates easier access to information, exposure to different perspectives, and a flexible learning environment for both students and teachers.

You should come up with an initial thesis, sometimes called a working thesis , early in the writing process . As soon as you’ve decided on your essay topic , you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.

You might already have a question in your assignment, but if not, try to come up with your own. What would you like to find out or decide about your topic?

For example, you might ask:

After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process .

Now you need to consider why this is your answer and how you will convince your reader to agree with you. As you read more about your topic and begin writing, your answer should get more detailed.

In your essay about the internet and education, the thesis states your position and sketches out the key arguments you’ll use to support it.

The negatives of internet use are outweighed by its many benefits for education because it facilitates easier access to information.

In your essay about braille, the thesis statement summarizes the key historical development that you’ll explain.

The invention of braille in the 19th century transformed the lives of blind people, allowing them to participate more actively in public life.

A strong thesis statement should tell the reader:

• Why you hold this position
• What they’ll learn from your essay
• The key points of your argument or narrative

The final thesis statement doesn’t just state your position, but summarizes your overall argument or the entire topic you’re going to explain. To strengthen a weak thesis statement, it can help to consider the broader context of your topic.

These examples are more specific and show that you’ll explore your topic in depth.

Your thesis statement should match the goals of your essay, which vary depending on the type of essay you’re writing:

• In an argumentative essay , your thesis statement should take a strong position. Your aim in the essay is to convince your reader of this thesis based on evidence and logical reasoning.
• In an expository essay , you’ll aim to explain the facts of a topic or process. Your thesis statement doesn’t have to include a strong opinion in this case, but it should clearly state the central point you want to make, and mention the key elements you’ll explain.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

Follow these four steps to come up with a thesis statement :

• Ask a question about your topic .
• Write your initial answer.
• Develop your answer by including reasons.
• Refine your answer, adding more detail and nuance.

The thesis statement should be placed at the end of your essay introduction .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, August 15). How to Write a Thesis Statement | 4 Steps & Examples. Scribbr. Retrieved September 4, 2024, from https://www.scribbr.com/academic-essay/thesis-statement/

Is this article helpful?

Shona McCombes

Other students also liked, how to write an essay introduction | 4 steps & examples, how to write topic sentences | 4 steps, examples & purpose, academic paragraph structure | step-by-step guide & examples, get unlimited documents corrected.

✔ Free APA citation check included ✔ Unlimited document corrections ✔ Specialized in correcting academic texts