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Taro Farming: Business Plan And Guide For Beginners

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Taro farming or taro root farming is a very common and popular business throughout the world. Taro plants grow well and rapidly without much caring and other management. Taro is actually a tropical plant which is grown primarily for it’s edible corms. It is a root vegetable and known by many other names in different parts of the world.

Taro is the most widely cultivated species of several plants in the family Araceae that are used as vegetables for their leaves, corms and petioles. Taro corms are similar to yams and a food staple in African, Oceanic and South Asian cultures. And taro is believed to have been one of the earliest cultivated plants.

Actually, taro can be grown in paddy fields where water is abundant or in upland situations where water is supplied by rainfall or supplemental irrigation. Taro is actually one of the few crops that can be grown under flooded conditions. This is due to air spaces in the petiole, which permit underwater gaseous exchange with the atmosphere.

Like most other root crops, taro do very well in deep, moist or even swampy soils where the annual rainfall exceeds 100 inches. The crop attains maturity within 6-12 months after planting in dry-land cultivation and after 12-15 months in wetland cultivation. Nigeria is the largest producer of taro in the world, at around 3.3 million metric tons production per year.

Table of Contents

Uses of Taro

Taro has many different uses, but it is mainly used as food. It is a food staple in African, Oceanic and South Asian cultures. People generally consume it’s edible corm and leaves. The corms are roasted, baked or boiled.

Taro Nutritional Benefits

Taro is very nutritious, and cooked taro is very healthy for humans. It is a great source of carbohydrates, fiber, fat, protein, vitamins and some essential minerals. According to healthline , one cup or 132 grams of cooked taro contains the following:

• Calories: 187
• Fiber: 6.7 grams
• Fat: 1 gram
• Protein: 1 gram
• Copper: 13% of the DV
• Potassium: 18% of the DV
• Phosphorus: 10% of the DV
• Magnesium: 10% of the DV
• Manganese: 30% of the DV
• Vitamin C: 11% of the DV
• Vitamin B6: 22% of the DV
• Vitamin E: 19% of the DV

As you can see, taro has good amounts of various nutrients such as fiber, potassium, magnesium and vitamins C and E.

Health Benefits of Taro

Taro is very nutritious and good for human health. Here we are trying to describe the top health benefits of consuming taro.

• Taro is a very good source of various nutrients such as fiber, vitamins C & E, potassium and magnesium.
• Taro roots contains fiber and resistant starch, which both slow digestion and reduce blood sugar spikes after meals.
• Taro root is a very good source of fiber and resistant starch. And both fiber and resistant starch help to lower cholesterol and reduce the risk of heart disease.
• Taro root contains polyphenols and antioxidants that may combat cancer growth and protect your body from oxidative stress.
• Taro is very high in fiber and resistant starch content. So you will feel full after eating taro, and it will reduce overall calorie intake and also increase fat burning. And all these will help you in weight loss and reduce body fat.
• Again the fiber and resistant starch in taro root are fermented by gut bacteria to form short-chain fatty acids, which may protect against colon cancer and inflammatory bowel disease.
• You can make different products from the taro root such as chips, hawaiian poi, taro tea, taro buns, taro cakes, and also add in soups and stews.

Advantages of Taro Farming Business

Like many other crop farming business , commercial taro farming has numerous advantages or benefits. Taro is a very important cash crop. Growing taro is very easy and you can make good profit from this business. Here we are trying to shortly describe the top advantages of taro farming business.

• Taro farming is very easy and simple, even the beginners can also start taro farming easily.
• Commercial production of taro is not a new business. People are already doing this business for making money.
• You will be able to consult with numerous existing farmers in your area to learn more about taro farming practically.
• Growing taro commercially is very easy and you will be able to start taro production with little experience.
• Taro can be cultivated in both irrigated and rain-fed areas.
• Taro can be grown in almost every countries around the world.
• Both demand and value of taro is good in the market. So, it’s a definitely profitable business.
• As commercial taro farming is highly profitable, so it can be a very good and profitable business idea for the educated but unemployed people.
• Production costs are relatively less, but the return is good.
• Taro can be processed into different types of food such as chips, hawaiian poi, taro tea, taro buns, taro cakes, and also add in soups and stews.
• Marketing taro and taro products is very easy. Because, taro and taro products already have very good demand and value in the market.

How to Start Taro Farming Business?

Starting commercial taro farming business is just like starting other crop farming business. As taro farming is very easy, so you will be able to earn very good profits easily. Growing taro is very easy and simple, even the beginners can also start this business. Here we are trying to describe more information about starting and operating this business from planting, caring to harvesting and marketing.

Select a Good Location

Taro plants grow well in a wide range of soil types with good organic matter. But the plants will grow well in well-drained loamy soils with the pH range about 5.5 to 7. Stony or rocky soils are not good for growing taro.

Prepare the Soil

A couple of deep ploughings are required to make the field soft textured so that the roots can grow easily and develop in the soil. Remove all types of weeds while preparing the soil. And apply as much organic contents (such as cow dung or compost) as you can while preparing the soil.

Climate Requirement for Taro Farming

In frost-free weather conditions, the taro root can be grown throughout the year. The taro crop thrives well in warm and moist conditions. Temperature between 25°C and 35°C is considered ideal for taro farming.

Best Time for Taro Cultivation

Taro can be grown successfully in both irrigated and rain-fed conditions. So, you can start growing taro at any time of the year.

Choose a Variety

There are many local and hybrid varieties of taro available to choose from. You can choose any variety depending on it’s availability in your area. And you should always consult with an expert farmer in your area for having better recommendation.

Propagation

Taro roots can be propagated in two ways. Chop the dark top section of the taro tuber into small pieces, leave these pieces for a day or so to allow surfaces to properly dry and replant. Offshoots are separated from the main plant when they are at least 15 to 18 cm in height.

Purchase Seeds

Taro seeds are highly available in the market. You can easily purchase seed taro from your local market.

Planting taro is very easy and simple, but you need to follow the right spacing. Generally the spacing between plants should be about 60 to 90 cm apart with 2 meters between rows.

The taro plants generally require less caring and other management. Although, taking additional caring will help the plants to grow well and produce more roots.

Fertilizing: Applying adequate organic fertilizers will help the taro plants to grow well. Apply as much farm yard manure as you can as part of the soil or main field preparation. Apply chemical fertilizers 2-3 times during the growing season as per the suggestion of an expert. Application of potash is very important in commercial taro farming business.

Watering: The soil should have enough moist with good drainage system for better growth of the plants. Frequent irrigation if required in dry or drought conditions.

Controlling Weeds: Controlling weeds is very important in commercial taro farming business. Weeds consume most of the nutrients from the soil and the taro plants suffer. Weeds can be controlled by hand pulling or cultivating with a hoe.

Pests & Diseases

Pests and diseases are generally less in taro farming business. Main pests of the taro plants are Aphids and Red Spider Mites which may attack taro root grown indoors. And leaf blight and downy mildew are the main diseases of the taro plants. Consult with your local agriculture extension office for controlling these pests and diseases.

Generally, the taro root crop attains maturity about 9-12 months after planting when the leaves turn in to yellow color and die down and also there is a slight lifting of the tubers can be observed.

Leaving tubers in the soil is recommended until they are needed, as the taro root doesn’t store for longer than one month.

It’s very tough to tell the exact number, because it depends on numerous factors. But on an average, under good cultivation management you can expect about 5 tonnes per hectare.

Marketing taro root is very easy and simple. You can sell your products easily in the local market. Although, you should set your marketing strategies before starting this business.

These are the common steps and ways for starting and operating a successful taro farming business. Hope this guide has helped you! Good luck and may God bless you!

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Taro Chips and Taro Fries

By Elaine | Published August 30, 2023

Taro chips and taro fries are my favorite healthy snacks. If you haven’t tried cooking with taro yet, you’re missing out! Native to Southeast Asia, it’s similar to a potato in taste, texture, and appearance, but it’s healthier. Today, we’re going to share how easy it is to make homemade taro chips and fries in three different possible methods: deep-frying, in an oven, and air fryer.

What ’ s taro?

Taro is a starchy tropical root vegetable native to Southeast Asia . It has a brown outer skin that resembles tree bark with its ring pattern and a white interior that has purple specks .

Fun fact: taro leaves and corm (its underground stem) are toxic when eaten raw but safe to eat when cooked. Now, taro has a similar starchy texture to a normal potato. But the taste is a little bit more like a sweet potato, as it’s mildly sweet and nutty.

Why do we love to cook with taro?

Here are just a few reasons why we love cooking with taro and why you should give it a go:

• As you’ll see below, taro is healthier than a normal potato and packed full of more fiber, vitamins, and minerals. So you can have fries without the guilt!
• Taro is just as easy to prepare as potatoes and the two starches can be used interchangeably.
• It’s lower in moisture compared to potatoes, which means it gets crispier when fried and baked. You won’t hear any complaints from us!
• Taro tastes delicious when cooked, there’s no doubt about it. A little bit sweet, buttery, and nutty, if you like sweet potatoes you’ll like taro.

Are taro fries healthier?

Yes, taro chips and fries are healthier than normal potato chips or french fries. Taro itself has 30% less fat than a potato. Furthermore, it has more fiber and vitamin E.

How to peel taro (wearing gloves)

Before we talk about cooking taro chips, you should know there’s a particular way to peel taro. We recommend trimming the ends and cutting it off with a sharp knife instead of using a peeler as the skin is quite thick.

To avoid skin irritation (it’s been known to make sensitive hands itch), use a pair of disposable gloves or coat your hands.

Or another magic way is to coat your hands with just a few drops of cooking oil or vinegar. Sounds weird but it works.

I recommend washing the taro first to remove dirty stuff on the surface before peeling. Once you cut the taro into your preferred chip shape, there is no need to wash them again. Because it may become a little bit slimy. If there’s excess moisture, pat them dry before moving on to the next and most important step – cooking them!

How to make taro fries

Ingredients.

• 1/2 taro
• oil for tossing
• sriracha chili sauce

Instructions

• Peel the taro with a sharp knife and then cut into halves. You may need to put a little bit more force over it.

Deep-frying method:

• Place about three inches of oil into your deep fryer or a deep-bottomed pot. Heat this to 320 degrees.
• Add the chips or fries in a single layer and deep-fry until they turn golden brown (this should take between four and five minutes).
• Remove the chips with a slotted spoon and place them on a paper towel-lined plate or baking sheet.

Oven method:

• Preheat the oven to 400 degrees F and prepare a baking sheet with parchment paper.
• Toss the chips or fries in olive oil before arranging them on the prepared baking sheet in a single layer.
• Bake for about 15 to 20 minutes or until golden brown, flipping halfway through.

Air-frying method:

• Set it to 390 degrees F and cook for 20 minutes turning twice during the process.
• serve with sriracha chili sauce or salt and pepper.

How to make taro chips

• salt and pepper

• Place about three inches of oil into your deep fryer or a deep-bottomed pot. Heat this to 350 degrees F.

Great flavorings for taro chips and fries

If you want to use something other than salt to spice up your taro fries, check out these seasoning options:

• For spicy taro fries, once you coat them in oil, toss them in a combination of a tablespoon of paprika, half a teaspoon of garlic powder, and a pinch of cayenne pepper (or to taste). Or simply serve it with sriracha chili sauce. This is my favorite way.
• Toss them in a teaspoon of cumin powder for a hint of flavor, or use Chinese five-spice powder , or a basic salt and pepper.

As you can see, it’s just as easy to make taro chips and fries at home as it is to make french fries. The best part is, when fried or baked, they’re healthier than potato chips. Happy cooking with taro!

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• Meet The Team

Taro Chips: A Fun Take on the Purple Root

Taro  is a unique and versatile root. If you’ve ever seen taro, it’s lumpy and round in shape, and when cut, it reveals a white core with flecks of vibrant purple streaks.

Although taro is better known as a popular  bubble tea or frozen yogurt flavor and has been left out in most recipes, taro can be used in a variety of recipes as the root itself rather than just a mere flavor in a fun dessert. There is so much more to this purple starchy root than meets the eye. 

I will show you how to turn taro into a light and delicious snack, specifically, chips . This simple recipe will have you keeping taro in your diet, and it can finally get the recognition it deserves.

Ingredients

• 1 medium sized taro root
• 1 tablespoon warmed coconut oil
• 1/8 teaspoon salt
• 1/4 teaspoon sugar

Instructions

• < 5 Ingredients

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Potato Chips Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Food Sector » Food Processing

Are you about starting a potato chips production business? If YES, here is a complete sample potato chips production business plan template & feasibility report you can use for FREE .

One business that you can successfully launch with less stress, minimal startup capital and little or no technical knowledge is potato chips production business. With this type of business all you will need is potato peeling equipment, deep fryers and sealing machines.

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It is important to point out that potato chips production business is one the businesses that can’t go out of fashion simply because people eat food and snacks on a daily basis. As a matter of fact, you can start your own potato chips production business and then grow it big within a short period of time by reinvesting your profits back to the business.

A Sample Small Scale Potato Chips Business Plan Template

1. industry overview.

Potato chips production business belongs to the Snacks Food Production industry and operators in this industry primarily produces snack foods such as potato and corn chips, pretzels, roasted and salted nuts, nut butters, popcorn and other related snacks.

Most players in this industry do not produce cookies, crackers, bakery products, cereal or granola bars et al. French fries are generally served hot, either soft or crispy, and are usually eaten as part of lunch or dinner or by themselves as a snack, and they generally appear on the menus of fast food restaurants or in shelves in supermarkets.

A close watch of events in the Snack Food Production industry reveals that the industry has profited from increased demand over the last half a decade. As the economy experience growth, discretionary income levels also experience upward movement. Hence, renewed consumer spending has increased sales of potato and tortilla chips, along with nuts and seeds.

With improvement in the economic conditions, the industry is expected to rake in more revenue. Expected increases in per capita disposable income will aid some consumers to trade up to premium brands and product segments, helping drive revenue growth.

In addition, as consumers demand more healthy versions of existing snacks, players in the industry are expected to introduce a wider variety of products especially in terms of packaging and branding. The Snack Food Production industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world.

Statistics has it that in the United States of America. The Snack Food Production industry generates a whooping sum of well over $38 billion annually from more than 2,851 registered snack food production outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 53,204 people. Experts project the industry to grow at a 3.6 percent annual rate from 2011 to 2016.

A recent report published by IBISWorld shows that Snack food production establishments throughout the United States are strategically located near sources of key inputs, such as potato, wheat, corn and sugar, while they remain within serviceable distance to large population centers for distribution. The report stated that the western region accounts for 25.0 percent of establishments.

Many industry establishments are located in this region due to the favorable climate conditions that make it an ideal location for growing key inputs such as potato, almonds, walnuts, wheat and corn.

As the home of 12.2 percent of the US population, California holds more manufacturing facilities than any other state, comprising 17.6 percent of all establishments. Also, the West has access to large population centers such as San Francisco, Los Angeles and Seattle.

Over and above, the potato chips production line of business is a profitable business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a street corner like the average mom and pop business or you can choose to start on a large – scale distribution you products across key cities all across the United States of America.

2. Executive Summary

Peter Pan Potato Chips is a standard and registered potato chips production company that will be located in Los Angeles – California but hope to establish a robust distribution network all across the United States of America and also abroad.

We are at the final stage of leasing a facility along that is big enough to fit into the design of the kind of potato chips production company that we intend launching and the facility is located in between a farm settlement area and one of the largest residential estate in Los Angeles – California.

Peter Pan Potato Chips will be involved in the production, packaging and distribution of potato chips. Our plan is to build our brand to become a household name all across the United States of America. We want our potato chips to be found in supermarkets and stores all across the United States of America and Canada.

We are aware that there are several large and small scale potato chips production business scattered all around Los Angeles – California, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have delivery service options for our customers, and our outlet is well secured with the various payment options. Peter Pan Potato Chips will ensure that all our customers are given first class treatment whenever they visit any of our chains of outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

We will ensure that we get our customers involved when making some business decisions that directly affect them. Peter Pan Potato Chips will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Peter Pan Potato Chips is a family business that is owned by Peter Paddy and his immediate family members. Peter Paddy is a potato chips specialist; he has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 10 years of hands on experience in the snacks production industry, working for some of the leading brand in the United States.

Although the business is launching out with a distribution network around Los Angeles- California, but there is a plan to expand our distribution network via franchising all around California and in other key cities in the United States of America and Canada.

3. Our Products and Services

Peter Pan Potato Chips is in the snacks production industry to sell our well – packaged potato chips and of course to make profits, which is why we will ensure we go all the way to employ all the available and workable business strategies.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business.

4. Our Mission and Vision Statement

• Our vision is to become the leading potato chips production company – brand in the whole of California and to favorably compete with other leading brand in the United States of America and Canada.
• Our mission is to build a potato chip production company whose products can be found in supermarkets and grocery stores all across the United States of America and Canada.
• We also want to want to build an international brand and export our well – packaged potato chips to other countries of the world.

Our Business Structure

Peter Pan® Potato Chips do not intend to start a potato chip production business just like the usual mom and pop business around the street corner; our intention of starting a potato chip production business is to build a standard business in Los Angeles – California.

Although we will initial supply our well – packaged potato chips to supermarkets and grocery stores all across Los Angeles – California, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Kitchen Manager
• Human Resources and Admin Manager
• Kitchen Workers

Sales and Marketing Manager

• Accountants / Cashiers
• Customer Services Executive
• Van Drivers / Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Kitchen Manager:

• Responsible for managing the daily activities in the kitchen
• Ensure that the kitchen facility is in tip top shape and conducive enough to meet the required health and safety standard
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

 Kitchen Staff

• Responsible for producing potato chips
• Responsible for operating the sealing machine used in sealing packaged potato chips
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging potato chips meant for delivery
• Handles any other duty as assigned by the kitchen manager
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Van Drivers / Sandwich Deliverers:

• Delivers customer’s orders promptly
• Deliver correspondence for the organization
• Runs errand for the organization
• Handle any other duty as assigned by the floor / line manager
• Responsible for cleaning the kitchen facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the kitchen facility
• Handle any other duty as assigned by the kitchen or HR and Admin manager.

6. SWOT Analysis

Our intention of starting our potato chips production company by supplying supermarkets and grocery stores in and around Los Angeles – California is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then supply our potato chips to supermarkets and grocery stores all over California and Key Cities in the United States of America and Canada.

We are quite aware that there are several large scale, medium scale and small scale potato chips production companies all over Los Angeles- California and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Peter Pan® Potato Chips, LLC employed the services of an expert HR and Business Analyst with bias in snacks production industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Peter Pan® Potato Chips, LLC;

Our location, the business model we will be operating on (robust distribution network), varieties of payment options, different sizes of well – packaged potato chips and our excellent customer service culture will definitely count as a strong strength for Peter Pan® Potato Chips, LLC.

So also, we have a management team that has what it takes to grow startup business from survival to profitability within the shortest time – frame.

A major weakness that may count against us is the fact that we are a new potato chips production company – business and we don’t have the financial capacity to compete with multi – million dollars chains potato chips production companies who are already determining the direction of the market as it relates to the sale and supply of potato chips all across the globe.

• Opportunities:

The fact that we are going to be operating our potato chips production company in – between a farm settlement community and one of the largest residential estates in Los Angeles – California, provides us with unlimited opportunities to sell our well – packaged potato chips to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new potato chips production company in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Most companies that are into potato chips production or similar snacks production are becoming more creative when it comes to packaging and branding their potato chips.

The truth is that, if you can successful package and brand your potato chips to meet international standards; you can indeed successfully export your products to other countries of the world. There are potato chips brands that can be found in supermarkets all across the globe.

So also, keeping consumers’ appetites satisfied, snacks production industry cum potato chips production line of business have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

Lastly, in the bid to maximizing profits, large scale potato chips production companies now own potato farms; they are into full – time potato cultivation. All they need to do is to position their food processing plant (where they make potato chips) close to their farm.

With this, they can have full control of the production of potato chips from start to finish without any obstruction or under supply of raw materials (potatoes).

8. Our Target Market

One thing about potato chips and similar products is that you can hardly find someone who don’t patronize them. As a matter of fact, it is difficult to enter into a standard Supermarket or grocery store without finding potato chips.

In view of that, we have positioned our potato chips production company to service (supply) supermarkets, grocery stores and other outlets all across Los Angeles – California and other key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our well – packaged potato chips to the following groups of people and businesses;

• Supermarkets
• Grocery Stores
• Vegetarians

Our Competitive Advantage

A close study of the snacks food production industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other potato chips production companies in Los Angeles- California.

Peter Pan® Potato Chips, LLC is launching a standard potato chips production business that will indeed become the preferred choice of residence and businesses in Los Angeles – California and other cities where we intend selling / supplying our products.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups potato chips production companies) in the snacks food production / fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Peter Pan® Potato Chips, LLC is in business to operate a standard potato chips production company in Los Angeles – California. We are in the snacks food production / fast food industry to 10. Sales Forecast

One thing is certain when it comes to potato chips production business, if you are able to cut cost of production, pay attention to branding and packaging and you able to build a robust distribution network, you are sure of generating good sales and of course make good profits from the business.

We are well positioned to take on the available market in Los Angeles– California and in other cities in the United States of America and Canada and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the snack food production industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projection for Peter Pan® Potato Chips, LLC, it is based on the location of our business and other factors as it relates to potato chips production business start – ups in the United States of America;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for launching Peter Pan® Potato Chips, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence and businesses in Los Angeles – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the snacks food production industry to help us develop

In other to continue to be in business and grow, we must continue to sell and supply our potato chips which is why we will go all out to empower or sales and marketing team to deliver. In summary, Peter Pan® Potato Chips, LLC will adopt the following sales and marketing approach to win customers over;

• Open our potato chips production company in a grand style with a party for all.
• Introduce our potato chips production company by sending introductory letters alongside our brochure to supermarkets, grocery stores, schools, event planners, households and key stake holders in Los Angeles – California
• Make use of attractive hand bills to create awareness and also to give direction to where customers can get our potato chips
• Position our signage / flexi banners at strategic places around Los Angeles – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our potato chips and also sell our products.

11. Publicity and Advertising Strategy

Despite the fact that we are going to be starting on a small – scale supplying our potato chips to supermarkets and grocery stores in Los Angeles – California, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Peter Pan® Potato Chips, LLC.

Peter Pan® Potato Chips, LLC has a long-term plan of supplying our potato chips to supermarkets and grocery stores all around California and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Los Angeles – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Peter Pan® Potato Chips, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact supermarkets, grocery stores, corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Peter Pan® Potato Chips, LLC and the product we sell
• Advertise Peter Pan® Potato Chips, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to products such as potato chips, it is normal for consumers to go to places where they can purchase / order potato chips at a cheaper price which is why big players in the snacks food production / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of snacks food production companies, but we will ensure that the prices of our well – packaged potato chips are competitive with what is obtainable in the US market.

We are aware that there are contracts for supply of potato chips by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

The payment policy adopted by Peter Pan® Potato Chips, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Peter Pan® Potato Chips, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of our potato chips without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our potato chips.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a potato chips production company; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Peter Pan® Potato Chips, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• The cost for construction of a standard kitchen for mass production and packaging of potato chips – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (potato, other ingredients and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of two hundred and fifty thousand dollars ( $250,000 ) to successfully set up our potato chips production company in Los Angeles – California. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Peter Pan® Potato Chips, LLC

Peter Pan® Potato Chips, LLC is a private business that is solely owned and financed by Peter Paddy and his immediate family members. We do not intend to welcome any external business partner, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Peter Pan® Potato Chips, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell and supply our well – prepared and well – packaged potato chips a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Peter Pan® Potato Chips, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility to accommodate a standard kitchen: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of potato, ingredients and packaging materials: In Progress

How To Make Homemade Taro Chips

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This easy homemade taro chips recipe can be deep fried, baked, or made in the air fryer. Crispy, flavorful, and a healthy alternative to regular potato chips.

Taro chips are one of my favorite snacks to have around the house. However buying these at the store are more costly than your classic potato chips.

Not to worry as you can now make them at home. Thin, crispy, golden brown chips that are a perfect snack to satisfy that salty craving.

Kulolo and poi mochi are other yummy recipes that also use taro.

What is taro?

Taro is a root vegetable and a staple here in Hawai’i. There are many different varieties of taro and you can read more about it here .

What are the health benefits of taro?

Taro is a good source of fiber, potassium, magnesium, vitamin E, and vitamin C.

What type of taro is best for chips?

One of the more common types of taro used to make chips are of the Chinese variety, bun long. Bun long taro has a whitish corm flesh with specks.

What do I need to make taro chips?

• 1 large taro root
• oil of choice for frying
• salt to taste

How do you cook taro chips?

I enjoy frying my taro chips. I like the texture and crunch that frying gives the chips. If you are looking for a healthier alternative you can also bake or air fry these chips as well.

How to make taro chips?

• DEEP FRY METHOD
• Place the oil of choice in a large wok and heat to 350F.
• Fill a large mixing bowl with water and add a teaspoon or two of salt. Set aside.
• Using a potato peeler or knife peel off the brown outer skin of the taro.

• Then using a mandoline set to the thinnest setting (in my case 1/8 inch) very carefully slice the taro in the thin slices.

• Place the slices directly in to the salted water to prevent browning. Allow to soak for about an hour. This will help remove excess starch.

• Remove taro chips from water and place on a cooling rack set over a cookie sheet to dry. Pat dry with paper towels.

• Once dry add chips in a single layer to the oil. Fry for 5-10 minutes or until golden brown the chip edges begin to curl.

• Remove chips from oil with a slotted spoon and place over a paper towel to collect the oil drippings. Add salt to taste being sure to salt when the chips are still hot so the salt sticks.

• BAKED METHOD
• Preheat oven to 450F.
• Follow steps 3-7.
• Spread chips over a greased cookie sheet and toss with the oil of your choice. I like to use avocado oil.
• Bake for 15 minutes flipping half way through or until golden brown and the chip edges begin to curl up.
• AIR FRYER METHOD
• Preheat air fryer to 360F.
• Spray air fryer basket with non-stick cooking spray.
• Place chips in a single layer. Cook for 3-5 minutes tossing the basket halfway through or until golden brown and the edges begin to curl up.

Taro Chips Recipe

• McCormick Sea Salt Grinder, 6.1 oz
• Chosen Foods 100% Pure Avocado Oil 8.4 oz., Non-GMO, for High-Heat Cooking, Frying, Baking, Homemade Sauces, Dressings and Marinades
• OXO 11194500 Good Grips Chef’s Mandoline Slicer 2.0,Black & Steel

Ingredients    1x 2x 3x

• 1 large taro root

Instructions  

© Relle Lum for Keeping It Relle. Please do not copy and paste or screenshot recipes online or on social media. I’d love it if you share a link with a photo instead. Mahalo!

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Aloha, my name is Relle and welcome to my little home on the internet where I like to share all my favorite Hawaiian recipes (and local ones too). I am a wife, mom of two, and nurse practitioner here in the beautiful state of Hawai’i. I was born and raised in Hawai’i and I am of native Hawaiian descent. In my spare time I love to cook and bake and I have compiled many of my favorite recipes here for you to enjoy.

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4 thoughts on “How To Make Homemade Taro Chips”

I hadn’t thought about how much I missed taro chips until I saw your recipe. Living overseas ended my easy trips to Costco to get a big bag but there is a lot of taro here in Taiwan so making my own became a no-brainer. I don’t have a mandaline (now on it’s way) but have been using my spiralizer for potato chips and now taro chips. Also used my salad spinner after the soaking to speed up the drying process. Homemade is always better than store bought especially when it’s so easy and deep frying is so fast. Mahalo for the recipe and how-to process. Absolutely delicious!!

Aloha Tisha, So great to hear. Thanks for stopping by.

Where did you get your mandolins? Would Walmart have it?

Aloha Gail. I think I got mine from Amazon. But Target or Walmart would probably have it.

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Wife, mom of 2, and nurse practitioner here in the beautiful state of Hawai’i. Lover of all things cooking and baking.

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Home » Sample Business Plans » Food

French Fries Business Plan [Sample Template]

Since the arrival of fast food restaurants, a lot of entrepreneurs have become millionaires. If you  are considering becoming a millionaire  in the food industry, one of the coolest ways of making money is to open a French fries food production company.

Although this type is profitable, but at the same time you can run at a loss if your business is not well positioned and managed. It is important to state that loads of food related business cum fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before launching the business.

Your ability to re – strategize and always ramp up your service deliveries will help you stay competitive. It is important to point out that French Fries food business is one the businesses that can’t go out of fashion simply because people eat food on a daily basis.

Depending on the scale you want to start, the startup capital for this type of business can be considered to be moderate. As a matter of fact, you can start your own French fries’ food business and then grow it big within a short period of time by reinvesting your profits back to the business.

If you are ready to take a journey into this industry, then this type of business is what you truly want to do after you must have done your findings. You will also need  is to write a good business plan. Below is a sample French fries food restaurant business plan templates that will help you successfully write yours with little or no stress;

A Sample French Fries Business Plan Template

1. industry overview.

French fries food business belongs to the Snacks Food Production industry and operators in this industry primarily produces snack foods such as potato and corn chips, pretzels, roasted and salted nuts, nut butters, popcorn and other related snacks.

Most players in this industry do not produce cookies, crackers, bakery products, cereal or granola bars et al. French fries are generally served hot, either soft or crispy, and are usually eaten as part of lunch or dinner or by themselves as a snack, and they generally appear on the menus of fast food restaurants.

If you are a close observer of happenings in the Snack Food Production industry, you will agree that the industry has profited from increased demand over the last half a decade. As the economy, has continued to experience growth, discretionary income levels have ascended.

Hence, renewed consumer spending has increased sales of potato and tortilla chips, along with nuts and seeds. With improvement in the economic conditions, the industry is expected to rake more revenue. Expected increases in per capita disposable income will aid some consumers to trade up to premium brands and product segments, helping drive revenue growth.

In addition, as consumers demand more healthy versions of existing snacks, players in the industry are expected to introduce a wider variety of products. The Snack Food Production industry is a thriving sector of the economy of the united states, United Kingdom, France, Italy, and Canada and in most country of the world.

Statistics has it that in the United States of America, The Snack Food Production industry generates a whooping sum of well over $38 billion annually from more than 2,851 registered snack food production outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 53,204 people. Experts project The Fast Food Restaurants industry to grow at a 3.6 percent annual rate from 2011 to 2016. ConAgra, Snyder’s Lance and PepsiCo are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

Over and above, the French fries food production line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities all across the United States of America.

2. Executive Summary

Golden Fingers French Fries is a standard and registered chain of fast food restaurant that with strong bias in the production of French fries that will be located in one of the busiest roads in Long Beach – California but hope to spread out via franchising to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Long Beach – California.

Golden Fingers French Fries will be involved in the sale of French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically, we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small scale French fries food business scattered all around Long Beach – California, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have delivery service options for our customers, and our outlet is well secured with the various payment options. Golden Fingers French Fries will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the snacks food production / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Long Beach – California.

Golden Fingers French Fries is a family business that is owned by Jason Kennedy and his immediate family members. Jason Kennedy is a French fries specialist; he has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 6 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Long Beach – California, but there is a plan to open other outlets via franchising all around California and in other key cities in the United States of America and Canada.

3. Our Products and Services

Golden Fingers French Fries is in the snacks production industry to service a wide range of clients and of course to make profits, which is why we will ensure we go all the way to make available a wide varieties of French fries and snacks in our outlets always.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Potato chips
• Nuts and seeds
• Peanut butter
• Tortilla and corn chips
• Other chips
• Other snacks
• Sale of Chicken and Chips
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading French fries food production company – brand in Long Beach – California.
• Our mission is to establish chains of fast food restaurants that will make available a wide variety of French fries, snacks and soft drinks at affordable prices to the residence of Long Beach – California and other cities in the United States of America and Canada where we intend opening our chains of French fries food outlets.

Our Business Structure

Golden Fingers French Fries®, LLC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Long Beach – California.

Although our French fries food outlet might not be as big as ConAgra, Snyder’s Lance and PepsiCo et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef / Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers
• Customer Services Executive
• Van Drivers / Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Heightens  management’s effectiveness
• Accountable for fixing prices and signing business deals
• Liable for providing direction for the business
• Creates, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• In control for overseeing the smooth running of HR and administrative tasks for the organization
• Preserves office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Defines positions for recruitment and managing interviewing process
• Transmits out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Manages the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Handle any other duty as assigned by the CEO

Chef / Kitchen Staff

• Responsible for producing French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks as supervised by the kitchen supervisor
• In authority of carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters / Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handle any other duty as assigned by the Chief Operating officer / restaurant manager

Van Drivers / Sandwich Deliverers:

• Delivers customer’s orders promptly
• Deliver correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor / line manager
• Responsible for cleaning the shop facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handle any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Long Beach – California is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets all over California and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food and French fries food outlets all over Long Beach – California and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Golden Fingers French Fries

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of French fries, snacks and soft drinks and our excellent customer service culture will definitely count as a strong strength for Golden Fingers French Fries.  So also, we have a management team that has what it takes to grow startup business from survival to profitability within the shortest time – frame.

A major weakness that may count against us is the fact that we are a new French fries food – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants with strong bias for French fries like ConAgra, Snyder’s Lance and PepsiCo et al.

• Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Long Beach – California, provides us with unlimited opportunities to sell our French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new French fries food production business or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a who if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about French fries and fast foods generally.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your French fries food outlet. You can as well go ahead to open an online portal where people can place order from French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

8. Our Target Market

One thing about French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al is that you can hardly find someone who don’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for veg and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Long Beach – California and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our competitive advantage

A close study of the snacks food production / fast food industry reveals that the market has become much more intensely competitive over the last decade. So , you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other chains of fast food restaurants in Long Beach – California.

Golden Fingers French Fries®, LLC is launching a standard French fries food production business that will indeed become the preferred choice of residence of Long Beach – California and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Long Beach – California. We have enough parking spaces that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al.

One of our business goals is to make Golden Fingers French Fries®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups French fries food production / fast food restaurants) in the snacks food production / fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Golden Fingers French Fries is in operation to operate a standard and secured fast food restaurant business in Long Beach – California. We are in the snacks food production / fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Long Beach – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the snack food production / fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Long Beach – California.

Below is the sales projection for Golden Fingers French Fries®, LLC, it is based on the location of our business and other factors as it relates to French fries shop start – ups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Golden Fingers French Fries, we carried out  a detailed market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Long Beach – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the snacks food production / fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our French fries, snacks and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Golden Fingers French Fries will adopt the following sales and marketing approach to win customers over;

• Open our French fries food production outlet in a grand style with a party for all.
• Introduce our French fries food production outlets by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Long Beach – California
• Ensure that we have a wide variety of French fries, snacks and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
• Position our signage / flexi banners at strategic places around Long Beach – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Golden Fingers French Fries.

Golden Fingers French Fries has a long-term plan of opening chains of fast food outlets in various locations all around California and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Long Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Golden Fingers French Fries;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Long Beach – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Golden Fingers French Fries®, LLC and the products we sell
• Advertise Golden Fingers French Fries®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al at cheaper price which is why big players in the snacks food production / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of snacks food production outlets like ConAgra, Snyder’s Lance and PepsiCo et al, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

The payment policy adopted by Golden Fingers French Fries®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Golden Fingers French Fries®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products and services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a French fries food outlet / fast food restaurant; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Golden Fingers French Fries®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• The cost for construction of a fast food restaurant (kitchen inclusive) – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of two hundred and fifty thousand dollars ( $250,000 ) to successfully set up our French fries food outlet in Long Beach – California. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Golden Fingers French Fries®, LLC

Golden Fingers French Fries®, LLC is a private business that is solely owned and financed by Jason Kennedy and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Golden Fingers French Fries®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our French fries / potato chips, nuts and seeds, peanut butter, tortilla and corn chips, other chips, other snacks, water, juice, and sodas et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Golden Fingers French Fries®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant (kitchen inclusive): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of potato, ingredients, coffees and soft drinks: In Progress

More on Food

Saturday, July 31, 2010

if you steam it, the root will turn a wonderful purple colour. Add coconut milk and you will have a very nice yam (taro) paste!

I've made Taro paste before but never made chips - they really look quite classy don't they, great colour. Beautiful pictures BTW. :)

wow, those are some real colorful chips. Never tried them before, but sure look mouth watering.

Love your pictures!! Taro is very common in New Zealand with our large Pacific Island communities. Taro chips are nomlicious!! Thank you, Bridget

How amusing! Never seen / tasted Taro before I don't think... would love to try them someday!

Your chips look PERFECT. I'm so impressed Haalo. They're an unusual and educational addition to WHB. Thanks!

Lovely... we have this in my country n its called CocoYam. I am inspired to make some.

beautiful taro chips! Most often than not people over fry them and they loose their colour. They are sooo delicious too! Pity I can rarely find taro here, so I use yuca (I think in english it's cassava yam)instead! Both I prefer to potato chips, I love the flavour and crispiness (it has more bite) plus I feel they absorb much less fat. I also miss Thai purple taro ice-creams!Great little recipe!

Huan - I must try it with coconut! Thanks Anna! Thanks Priya! Thanks Bridget - i can understand why taro is so popular Hope you find some Kimberly! Thanks Laurie! You must make some 9ja! Thanks Collette - cassava/yuca is also hard to find here and they tend to disappear very quickly when they are available

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Taro root chips: Your new favourite guilt-free snack

This recipe for Onam creates a healthier nibble that is quite addictive, infusing them with a subtle richness and a hint of tropical aroma from coconut oil

Ingredients

5 Taro roots

500 ml Coconut oil

Salt to taste

Email this grocery list

Ingredient Substitution Guide

1. Peel the skin off the taro root using a knife or potato peeler. Wash the roots under running water and then pat them dry with a kitchen towel.

2. In a small bowl, mix enough salt with water and set it aside.

3. Heat enough coconut oil in a pan. Once the oil is hot, thinly slice the taro root using a mandoline slicer directly into the hot oil. Do not overcrowd the pan. Leave enough space for the chips to fry evenly. Gently stir the chips with a spatula to ensure even frying.

4. When the chips start to crisp up, pour a teaspoon of salt water into the oil over a low flame. Keep stirring with the spatula to ensure even absorption of salt into the chips. Wait until the bubbles settle.

5. Fry the chips until they are slightly golden, then drain them using a mesh strainer onto a paper towel. Let them cool completely before storing if you are making larger batches.

6. Now, you have a quick and easy snack to enjoy with tea or coffee.

1. Use a mandoline slicer for best results, which will help you achieve consistent thickness.

2. Be careful when adding salt water to the hot oil to avoid splattering.

3. Drain the chips well on a paper towel to remove excess oil and achieve a crispy texture.

4. Store the chips in an airtight container to maintain their crispiness.

A homemaker based in Mumbai, who runs a popular YouTube blog called ‘Sobha's Kitchenette’ that focuses on authentic and traditional Kerala recipes.

Do you have a favourite recipe to share? Write to us at [email protected]

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