games for case study

Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

Which program is right for you?

Through intellectual rigor and experiential learning, this full-time, two-year MBA program develops leaders who make a difference in the world.

A rigorous, hands-on program that prepares adaptive problem solvers for premier finance careers.

A 12-month program focused on applying the tools of modern data science, optimization and machine learning to solve real-world business problems.

Earn your MBA and SM in engineering with this transformative two-year program.

Combine an international MBA with a deep dive into management science. A special opportunity for partner and affiliate schools only.

A doctoral program that produces outstanding scholars who are leading in their fields of research.

Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

A joint program for mid-career professionals that integrates engineering and systems thinking. Earn your master’s degree in engineering and management.

An interdisciplinary program that combines engineering, management, and design, leading to a master’s degree in engineering and management.

Executive Programs

A full-time MBA program for mid-career leaders eager to dedicate one year of discovery for a lifetime of impact.

This 20-month MBA program equips experienced executives to enhance their impact on their organizations and the world.

Non-degree programs for senior executives and high-potential managers.

A non-degree, customizable program for mid-career professionals.

Teaching Resources Library

Management simulations.

MIT Sloan has long been a pioneer among business schools when it comes to  action learning —creating real-world applications of classroom knowledge. Management flight simulations are one such application. These innovative and interactive games create a virtual world in which students explore and participate in the critical management issues facing a range of industries and organizations.

Management simulation games bring an experiential aspect to learning about complex systems. This type of action learning has more impact on students than simply listening to a lecture or engaging in a case study discussion. Students who participate in a simulation can see the immediate consequences of their decisions and learn what it’s truly like to juggle competing priorities amidst a constant influx of information.

World Climate - Preview

View this 3-minute video to see how management flight simulations like World Climate are used in the MIT Sloa​​​n classroom to generate a highly interactive learning environment.

• Español – América Latina
• Português – Brasil
• Certification

Professional Cloud Architect

Certification exam guide

A Google Cloud Certified Professional Cloud Architect enables organizations to leverage Google Cloud technologies. Through an understanding of cloud architecture and Google technology, this individual designs, develops, and manages robust, secure, scalable, highly available, and dynamic solutions to drive business objectives. The Cloud Architect should be proficient in all aspects of enterprise cloud strategy, solution design, and architectural best practices. The Cloud Architect should also be experienced in software development methodologies and approaches including multi-tiered distributed applications which span multicloud or hybrid environments.

Case studies

During the exam for the Cloud Architect Certification, some of the questions may refer you to a case study that describes a fictitious business and solution concept. These case studies are intended to provide additional context to help you choose your answers. Review the case studies that may be used in the exam.

EHR Healthcare

Helicopter Racing League

Mountkirk Games

TerramEarth

Section 1: Designing and planning a cloud solution architecture (~24% of the exam)

1.1 Designing a solution infrastructure that meets business requirements. Considerations include:

    ●  Business use cases and product strategy

    ●  Cost optimization

    ●  Supporting the application design

    ●  Integration with external systems

    ●  Movement of data

    ●  Design decision trade-offs

    ●  Build, buy, modify, or deprecate

    ●  Success measurements (e.g., key performance indicators [KPI], return on investment [ROI], metrics)

    ●  Compliance and observability

1.2 Designing a solution infrastructure that meets technical requirements. Considerations include:

    ●  High availability and failover design

    ●  Elasticity of cloud resources with respect to quotas and limits

    ●  Scalability to meet growth requirements

    ●  Performance and latency

1.3 Designing network, storage, and compute resources. Considerations include:

    ●  Integration with on-premises/multicloud environments

    ●  Cloud-native networking (VPC, peering, firewalls, container networking)

    ●  Choosing data processing technologies

    ●  Choosing appropriate storage types (e.g., object, file, databases)

    ●  Choosing compute resources (e.g., preemptible, custom machine type, specialized workload)

    ●  Mapping compute needs to platform products

1.4 Creating a migration plan (i.e., documents and architectural diagrams). Considerations include:

    ●  Integrating solutions with existing systems

    ●  Migrating systems and data to support the solution

    ●  Software license mapping

    ●  Network planning

    ●  Testing and proofs of concept

    ●  Dependency management planning

1.5 Envisioning future solution improvements. Considerations include:

    ●  Cloud and technology improvements

    ●  Evolution of business needs

    ●  Evangelism and advocacy

Section 2: Managing and provisioning a solution infrastructure (~15% of the exam)

2.1 Configuring network topologies. Considerations include:

    ●  Extending to on-premises environments (hybrid networking)

    ●  Extending to a multicloud environment that may include Google Cloud to Google Cloud communication

    ●  Security protection (e.g. intrusion protection, access control, firewalls)

2.2 Configuring individual storage systems. Considerations include:

    ●  Data storage allocation

    ●  Data processing/compute provisioning

    ●  Security and access management

    ●  Network configuration for data transfer and latency

    ●  Data retention and data life cycle management

    ●  Data growth planning

2.3 Configuring compute systems. Considerations include:

    ●  Compute resource provisioning

    ●  Compute volatility configuration (preemptible vs. standard)

    ●  Network configuration for compute resources (Google Compute Engine, Google Kubernetes Engine, serverless networking)

    ●  Infrastructure orchestration, resource configuration, and patch management

    ●  Container orchestration

Section 3: Designing for security and compliance (~18% of the exam)

3.1 Designing for security. Considerations include:

    ●  Identity and access management (IAM)

    ●  Resource hierarchy (organizations, folders, projects)

    ●  Data security (key management, encryption, secret management)

    ●  Separation of duties (SoD)

    ●  Security controls (e.g., auditing, VPC Service Controls, context aware access, organization policy)

    ●  Managing customer-managed encryption keys with Cloud Key Management Service

    ●  Remote access

3.2 Designing for compliance. Considerations include:

    ●  Legislation (e.g., health record privacy, children’s privacy, data privacy, and ownership)

    ●  Commercial (e.g., sensitive data such as credit card information handling, personally identifiable information [PII])

    ●  Industry certifications (e.g., SOC 2)

    ●  Audits (including logs)

Section 4: Analyzing and optimizing technical and business processes (~18% of the exam)

4.1 Analyzing and defining technical processes. Considerations include:

    ●  Software development life cycle (SDLC)

    ●  Continuous integration / continuous deployment

    ●  Troubleshooting / root cause analysis best practices

    ●  Testing and validation of software and infrastructure

    ●  Service catalog and provisioning

    ●  Business continuity and disaster recovery

4.2 Analyzing and defining business processes. Considerations include:

    ●  Stakeholder management (e.g. influencing and facilitation)

    ●  Change management

    ●  Team assessment / skills readiness

    ●  Decision-making processes

    ●  Customer success management

    ●  Cost optimization / resource optimization (capex / opex)

4.3 Developing procedures to ensure reliability of solutions in production (e.g., chaos engineering, penetration testing)

Section 5: Managing implementation (~11% of the exam)

5.1 Advising development/operation teams to ensure successful deployment of the solution. Considerations include:

    ●  Application development

    ●  API best practices

    ●  Testing frameworks (load/unit/integration)

    ●  Data and system migration and management tooling

5.2 Interacting with Google Cloud programmatically. Considerations include:

    ●  Google Cloud Shell

    ●  Google Cloud SDK (gcloud, gsutil and bq)

    ●  Cloud Emulators (e.g. Cloud Bigtable, Datastore, Spanner, Pub/Sub, Firestore)

Section 6: Ensuring solution and operations reliability (~14% of the exam)

6.1 Monitoring/logging/profiling/alerting solution

6.2 Deployment and release management

6.3 Assisting with the support of deployed solutions

6.4 Evaluating quality control measures

Take the next step

Tell us what you’re solving for. A Google Cloud expert will help you find the best solution.

• Work with a trusted partner Find a partner
• Start using Google Cloud Try it free
• Continue browsing See all products
• Start using Google Cloud Go to console

• Case Studies

Resources > Case Studies

Meet a few of our 60,000 connected studios

Learn how some of the best and brightest use GameAnalytics to release hit after hit.

• Data & Analytics (10)
• Tool & Product (14)
• VR & AR (3)
• Marketing & Publishing (2)

Insights in Action: VRMonkey’s Rise Fueled by GameAnalytics

Roamer games: powering game development by combining gameanalytics and ai, how gameanalytics empowers hypervr’s immersive vr games, developing a #1 vr mmo: ramen vr’s journey with gameanalytics, happy volcano: why a growing studio picked player warehouse, how splitting point caught 80% more bugs with real-time data, trihex studios: delighting 40m players with analytics, how tapnation uses datasuite to increase the ltv of 19 hit games by 50% in only 6 months, how wargaming uses gameintel to focus on successful game ideas, how the devs behind crossy road and shooty skies became mobile masters, how voodoo identifies hundreds of hit titles with gameanalytics, how joypac uses gameanalytics to evaluate games for publishing in asia, how homa games uses gameanalytics to propel their game into top charts globally.

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies. Read our  privacy policy  to learn more.

• ACADEMIC UPDATE

Business games help students build employment skills

Case study games can add excitement to your classes..

• Accounting Education

Accounting graduates are expected to have certain skills , such as analytical, communication, and  presentation skills. They are also expected to be able to critically evaluate arguments and evidence, be independent and self-managed learners, and work well with others. Business games can help students develop these skills.

Below, I discuss the results of an experiment using AICPA & CIMA business games in class. I had students complete a game and take a survey to reflect on their experience. The results showed that students enjoyed the game and found it a useful way to build certain employment skills.

AICPA & CIMA have created a variety of business games involving case studies available on the CIMA website. The games are shortened versions of the types of case study questions used on the CIMA exam. All the case studies have a strong focus on employability, encouraging students to develop their soft skills within a team. They give students an opportunity to explore a variety of industries, including construction, manufacturing, health care, computers, telecommunications, aerospace, hospitality, entertainment, and energy. They allow students to encounter situations accountants would typically face within those industries, including advising companies on how to improve performance, profitability, or cost-saving measures, and expose them to such topics as investment, ethical dilemmas, and the difference between profit and cash.

Sixty-two students in the second year of a BA (Hons) Accounting and Finance class played the business game. Students were asked to familiarize themselves with the case study and make their own notes in advance of the game, which took place in week 4 of the class.

The game was hosted by a CIMA facilitator. Before the game commenced, the CIMA facilitator informed the students of the rules and the timing. Students were put into random groups of four to six. They were given flip charts, pens, and blue tac to write their findings for the case study and display them. During the game, the timing was changed to give students 10 fewer minutes to complete their tasks in order to put pressure on them.

Students presented their findings to a panel of judges, displaying their solutions on the flip chart. The judges chose the best three teams to come up in front of the class to present their findings. After a critical evaluation, the judges then chose one winning team, who received a CIMA business game certificate. The whole process took about two hours.

Survey findings

Forty-six students voluntarily completed a paper-based questionnaire after playing the game.

Question 1: The first section of the questionnaire asked students four questions, requesting the use of the 5-point Likert scale, on the following topics: what they thought of the game, how useful they found the game, how well the game was organized, and whether they would play the game again.

Ninety-six percent (n=44) of the students indicated they enjoyed the game, 100% (n=46) found it useful to their learning, 96% (n=44) thought it was well organized, and 91% (n=42) said they would play a similar game in the future again.

Question 2: The second section of the questionnaire required students to select the skills they perceived developing while playing the game. The skills that students chose most frequently included teamwork (n=44, 96%), communication (n=42, 91%), listening (n=40, 87%), and planning (n=38, 83%). The skills students chose least frequently were technical (n=12, 26%), professionalism (n=16, 35%), influencing (n=18, 39%), and leadership (n=18, 39%).

Question 3: The final section of the questionnaire asked students open questions about what they perceived to have gained from playing the game; how the experience of the game could assist their future employment and job applications; and what they would do differently if they played the game again.

The majority of students indicated that they thought the game allowed them to use important employment skills. Some responses included:

"How to work in a team to solve a problem by using/applying a real-life situation to analysis and make decisions. It gave me an opportunity to understand how accountants actually work in real life."

"Competition is set in a very clear and organized manner, with expectations and deadlines explained, which allows us to experience the reality of the business environment where everything is highly professional."

"By discussing ideas, we discovered different views, which meant we needed to negotiate in order to include in our short presentation only the relevant facts; we had the opportunity to have constructive disagreements and to understand that different points of view can lead to progress or just stop the project."

"Introduced us to an area of business we were not necessarily familiar with, and that made us apply general rules of management accounting to a specific niche. It also forced us to think outside the box by putting our personal, real-life experience and knowledge to use in order to discover new ways to improve performance. It put into focus the importance of commercial awareness in our personal development plan."

The majority of students who gave their opinion thought the game allowed them to transfer their learning and understanding in preparation for employment. This is supported by comments such as:

"I will be able to draw from this experience and use it as an example in interviews as well as apply it in other settings."

"The experience has helped me enhance my skills such as communication, confidence, and teamwork, which will be beneficial to me in the future."

With hindsight, students said that if they were to play the game again, they would manage their time better, use a different strategy, plan and organize better, be more confident, share ideas, be more creative, work more on their influencing skills, and recognize everyone's special talents. Below are some students' quotes on what they would do differently if they played the game again:

"We were completely absorbed; we covered so many topics; everyone had good ideas but forgot to keep track of the time."

"Use different strategies, introduce each other, be more prepared and confident in communicating with my team and sharing my ideas."

"I need to work on influencing the team and be prepared to explain several times to get ideas across."

"People are different, and this is a good thing because we can complement each other. I need to be organized better next time and make the most of everyone's special talent."

Overall, based on the evaluation, students did benefit from the game, enjoyed it, and were grateful for taking part in it, with one commenting, "Keep doing this, as it will influence us for our benefit."

Editor's note: View slides with more data about the author's experiment here and a recording of her presentation on it here . AICPA & CIMA business games were previously branded as CIMA business games and in some instances may be branded as CGMA business games. The games are also used in CGMA Global Business Challenge competitions. In some countries, faculty may request the assistance of a CIMA facilitator; to do so, contact your local CIMA office or email [email protected] .

— Usha Mistry is a senior lecturer in accounting at London South Bank University. To comment on this article or to suggest an idea for another article, contact Courtney Vien at [email protected] .

Where to find August’s digital edition

The Journal of Accountancy is now completely digital. 

SPONSORED REPORT

4 questions to drive your audit technology strategy

Discover how AI can revolutionize the audit landscape. Our report tackles the biggest challenges in auditing and shows how AI's data-driven approach can provide solutions.

FEATURED ARTICLE

Single-owner firms: The thrill of flying solo

CPAs piloting their own accounting practices share their challenges, successes, and lessons learned.

How to Make Case Study Videos in 10 Steps [Examples Included]

Confidence in your brand is important, but it’s only the beginning. To make a real impact, you need to back up your claims with solid proof. That’s where case study videos come in. Let your satisfied customers do the talking giving new leads an authentic view into your products and services. Let’s look at how to create case study videos easily.

Article Last Updated: August 23, 2024

What is a Case Study Video?

Types of case study videos, why are case study videos important, how and where to use your case study video, how to create an impactful case study video.

Who doesn’t enjoy a captivating story? That’s likely why case study videos have become so popular. They’re more than just stories as they offer a deep dive into real-world scenarios, featuring genuine people and authentic businesses. Through these videos, companies showcase the real impact of their products and services, whether it’s through documenting product development , cultural shifts, or community impact.

To bring these stories to life, tools like Zight can be incredibly useful. With Zight’s features like screen recording , GIF creation , and easy file sharing , you can capture every moment and detail seamlessly. Imagine using Zight to record a customer’s success journey or create engaging visuals to complement your narrative. It’s all about making your case study videos as compelling and impactful as possible.

The question is, what does a good case study video look like? Our guide below will cover every aspect of case study videos, from their purpose, creating compelling videos, exploring what makes them successful, and sharing practical case study video examples and tips to help you craft impactful case study videos that resonate and drive results. Let’s get into it.

A case study video is a type of video content that demonstrates how other people are successfully using and benefiting from a product. It focuses on real customer success stories to show the value of a company’s products or services. In a crowded market of claims and promises, these videos serve as credible proof that your business delivers on its promises.

The strength of a case study video comes from its relatability. When potential customers see themselves in your stories, it fosters a true connection. Seeing real people handle challenges makes your business appear more trustworthy and your solutions more appealing. After all, who could offer a more credible opinion to potential customers than someone who’s experienced your services firsthand?

How is a Video Case Study Different From a Written Case Study?

Both written and video case studies aim to convert customers, but video case studies have several specific advantages:

• More Persuasive : While written case studies require readers to interpret the message, video case studies present it directly from the customer, making the impact more immediate and convincing.
• More Engaging : Videos captivate with dynamic visuals, vibrant colors, and sound, making them far more engaging than dense blocks of text. Who wouldn’t prefer a lively video over a long read?
• Higher Conversion Rates : Video marketing campaigns are very effective. It’s not surprising, given how seamlessly videos can be optimized for mobile devices—something text-heavy content struggles with.

Like in any film or video genre, you’ll notice certain styles and tones that recur frequently. This is also true for case study videos, where you’ll come across several common types as you explore case study videos.

That said, there are different types of case study videos that your business can produce, with different levels of complexity. Each type of case study video has a specific customer problem and appeals to different aspects of your audience’s decision-making process. Depending on your objectives and the topic, choosing the right style of case study video can effectively communicate the message you want to share.

1. Customer Testimonials

This type of video is quite simple to make and is one of the easiest case study videos to make. In customer testimonial videos, you interview your happy customers about their experience with your business and its impact on their lives. Since it involves just a straightforward interview with the customer, you only need one filming location and minimal editing to create the video.

Product or service review case study videos provide a thorough look at your offering’s features, functionality, and benefits. They offer an objective assessment and serve as valuable resources for new customers.

Target Audience : These videos target potential customers who are researching your product or service and need detailed information to make an informed decision.

Testimonial Video Example:

This video is a standout example of customer testimonials. Instead of simply listing features, the interviews highlight the challenges the company faced and how Zoom provided effective solutions . The video’s concise length keeps viewers engaged while still delivering a complete and compelling story in one location.

2. Customer Reviews

Customer reviews are authentic insights that highlight a product’s real-world performance. Much like a customer testimonial video, a customer review video features a happy customer discussing your product or service. However, there’s a key difference: in a customer review video, the customer focuses more on the specific features of the product or service, rather than just the value it provided them.

Depending on your approach, such videos may include footage of the customer using your product on camera. Generally, most case study video testimonials follow a Q&A style of storytelling .

Creating a customer review video is straightforward. The interview portion requires just one shoot location and minimal editing. If you decide to add footage of the product in action, the shoot and editing process will be more complex.

Target Audience : These videos are aimed at potential customers who are actively researching your product or service. They provide detailed information to help them make an informed purchase decision.

Customer Reviews Case Study Video Example:

This customer review case study video features Lana Blakely who explains how Notion has transformed her personal and professional life. She breaks down specific features like databases, templates, and task management tools, showing real-life examples of how she uses the app to stay organized. The video includes screen recordings of how she navigates the Notion workspace, providing viewers with a visual understanding of how the platform functions. Any potential customer actively looking for Notion will find information about the tool and can be able to make an informed decision.

3. Case Study Narrative

This is the most complex type of case study video. A case study narrative video involves on-camera interviews with customers and B-roll visuals, such as footage of the customer using your product or your team engaging with the customer. Additionally, these videos often incorporate graphics and text overlays. Due to its complexity, creating this type of video content demands more shoot time, strategic planning, and extensive editing .

Narrative case study videos focus on storytelling , aiming to engage viewers emotionally by presenting a compelling narrative highlighting a customer’s journey from problem to solution, often emphasizing the transformative aspects.

Target Audience : Narrative case study videos are particularly effective for creating an emotional connection with viewers, engaging a wide range of audiences, including those in the awareness and consideration stages.

Case Study Narrative Video Example:

This video by LLLLITL is a case study of Dove’s “Turn Your Back” campaign, which was designed to raise awareness about the issue of body image. The video uses powerful storytelling to connect with viewers on an emotional level.

Case study videos can significantly enhance your video marketing strategy , particularly for B2B companies . They provide a rich, multi-faceted way to showcase a product or service and offer benefits beyond financial gains. Here is why they are important:

• Credibility and Trust : Case study videos provide authentic success stories that show how your products or services have made a real difference for customers. This helps build trust and credibility with potential clients.
• Engagement : Videos naturally draw people in more effectively than text or static images. With a case study video, you can tell a compelling story that keeps your audience engaged and interested.
• Demonstration of Expertise : These videos allow you to highlight your industry knowledge and position yourself as an expert. By showcasing real-world results, you establish your business as a reliable solution provider.
• Problem-Solution Narrative : Case study videos often follow a clear problem-solving structure, helping potential customers relate to the challenges and see how your product or service can address their needs.
• Personal Connection : Featuring customer interviews or testimonials adds a personal touch. Prospective clients can connect with real people who have benefited from your offerings, making your brand more relatable.
• Versatility : Case study videos are highly versatile and can be used across various platforms , including your website, social media channels, email marketing , and presentations . This ensures your success stories reach a broad audience.
• Measurable Impact : Including data and metrics in your videos demonstrates the tangible results achieved by your clients. This evidence of ROI can be very persuasive for potential customers.
• Lead Generation : Well-crafted case study videos can generate leads by addressing problems similar to those your potential customers face, making them valuable assets in your video marketing strategy.
• Storytelling : Effective visual storytelling in case study videos helps forge an emotional connection with your audience, making your brand memorable and engaging.

After perfecting your case study video, it’s time to share it with your target audience. But where should you promote it?

• Your Website – Embed the video prominently on your website’s homepag e or a dedicated landing page to make it easily accessible. Consider having a section just for case studies, giving prospects a convenient reference point.
• Social Media – Share the video on your company’s social media platforms like Facebook , Twitter, LinkedIn, Instagram, and YouTube . Optimize it for each platform and actively engage with your audience through comments, likes, and shares to boost its visibility.
• Email Marketing – Include the video in your email marketing campaigns , especially targeting those interested in the topic. Adding the video to your email signature can also create a dynamic touchpoint.
• Sales and Marketing Presentations – Integrate the video into your sales pitches and marketing presentations . Real-world examples of success can be highly persuasive during client interactions.
• Content Marketing – Use the video in blog posts, articles, or other written content related to the case study’s topic. Create videos as teaser content from snippets to pique interest and direct viewers to the full video for more details.

Now that you have seen some examples of case study videos, you can now create your case study video. Case studies don’t always stick to a strict timeline or template, but some key steps are usually involved in creating a case study video. Follow these steps to create an engaging case study video that will resonate with your audience.

1. Identify the Right Story

The first step in crafting an attention-grabbing case study video is selecting the right story. You need a story that resonates with your target audience and showcases clear results.

For instance, if you run a software company like Zight, don’t just feature any client who used your software. Highlight businesses that experienced a boost in efficiency with your platform . Numbers like these provide concrete proof of your product’s effectiveness.

Your audience is looking for solutions, so your story should present a compelling example of how you’ve delivered just that. A thoughtfully chosen story sets the stage for a truly engaging case study video.

2. Ask Important Questions

The next key step is to craft the right questions. These will be the basis of your case study video.

• Start by setting the scene for your viewers : Ask about the customer’s initial problem. For example, “What issues were you dealing with before using our product?”
• Then, dive into the specifics : Analyze the customer’s decision-making process with questions like, “What pulled you to our product instead of others?”
• Finally, highlight the results : Ask questions such as, “How has our product made a difference in your operations?” or “Would you recommend our service to others?”

This thoughtful questioning will help create a well-rounded story, listing the problem, the solution, and the impact of your product or service.

3. Choose the Right Audience

You might have a great customer success story and perfectly crafted questions, but they won’t make an impact if they don’t resonate with your target audience’s needs and interests.

Imagine you’re showcasing Zight. Your audience could range from tech-savvy professionals to small business owners who aren’t as familiar with advanced tools. If your case study highlights a large corporation using Zight’s advanced features , it might not connect with a small business owner looking for simple and effective screen recording solutions .

Before diving in, do some audience research. What challenges are they facing? What solutions are they after? Tailor your case study video to address these, using language and examples that speak directly to their needs.

4. Plan Out the Storyline

To craft an engaging storyline for your case study video, you need to guide the viewer through a story that resonates. Start with a compelling introduction that highlights a common problem your audience faces, making it instantly relatable.

For instance, if you’re showcasing Zight, an issue could be the struggle businesses face with lengthy communication chains that slow down decision-making. Many teams feel this pain, making it an effective hook. Then, introduce Zight as the solution. This is where you spotlight its unique features—like screen recording and sharing capabilities—that streamline communication and boost productivity .

Support your claims with testimonials or expert opinions to add credibility. Hearing from satisfied users can make a significant impact.

Finally, wrap up by showcasing measurable results . Use statistics or before-and-after comparisons to emphasize how Zight made a difference. Conclude with a clear call-to-action, guiding the viewer on what steps to take next.

5. Conduct Background Interviews

Conducting background interviews is essential before you start filming. These pre-shoot conversations offer valuable insights that can enhance your storyline. They help you understand the full scope of the customer’s experience , adding richness and depth to your case study video.

These interviews also help you identify key talking points and decide who should be featured in the video. Whether it’s the CEO providing strategic insights or a front-line employee sharing day-to-day benefits, understanding this in advance ensures you capture the most relevant content, saving you time and effort during production.

6. Develop Your Script

The video script is the backbone to create engaging video content, pulling together visuals, dialogue, and pacing to create a cohesive story. Here’s how to craft one that leaves an impact:

• Start by outlining the key points you’ve gathered from background interviews and your storyline.
• Be clear and specific—rather than saying, “Our product is great,” highlight its strengths with something like, “Our software boosts productivity by 40%.”
• Keep the tone conversational yet professional to ensure your message resonates.
• Make sure the script flows smoothly, making complex ideas easy to understand.
• Consider using bullet points or numbered lists to emphasize key features or benefits.

Wrap up with a compelling call-to-action , guiding viewers on what to do next, whether that’s visiting your website or reaching out to your sales team.

7. Back it up with Data

Including data and statistics adds credibility to your case study video. While a compelling story captures attention, solid data reinforces your claims and makes your video campaigns more convincing.

Incorporate charts, graphs, or other visuals to present the data. Visual elements help make complex information more digestible and memorable. Ensure the data aligns with your storyline and addresses the needs or concerns of your audience.

8. Select the Right Location

The location you choose for your case study video adds depth and context to your story. Opt for a setting that complements the narrative and enhances its authenticity. For instance, if your case study involves educational software, filming in a classroom or school can make the story feel more genuine.

Your location should also resonate with your audience. Remember to consider practical aspects like lighting , sound, and permissions. The perfect location can fall flat if it has poor acoustics or requires difficult-to-obtain permits.

9. Create a Shot List

A carefully planned shot list is essential for a smooth filming experience. It details every shot you need, acting as a guide for your production team.

For example, if you’re capturing a customer testimonial, your shot list might include:

• Close-ups of the customer speaking
• Cutaways of the product in action
• Wide-angle shots to set the scene

Your shot list should specify the type of shots—wide, medium, or close-up—and any particular camera movements like pans or zooms. This ensures you capture all the crucial elements of your video marketing campaign from product details to emotional moments.

A shot list also helps you manage time and resources efficiently, allowing you to anticipate special equipment or lighting needs ahead of time, and preventing last-minute scrambling.

10. Shoot and Edit

This is where all your planning comes to life. Stick to your shot list and script during the shoot, but be open to capturing spontaneous moments that could enhance the story. High-quality equipment is necessary for clear audio and well-lit scenes —these technical details can elevate your final product.

Editing is where you shape the story , choosing the best shots to create a compelling narrative. Use cutaways, transitions, and background music to keep the pacing dynamic and the viewer engaged.

Pay attention to color grading, sound mixing, and special effects, ensuring they match the tone and message of your video. Avoid overdoing effects, as they can easily overshadow the content.

Now that you’ve seen how major brands craft their case study videos, let these examples spark ideas for your own. Use them to motivate your sales team , improve your video marketing strategy, and captivate your audience.

In addition, incorporating tools like Zight offers practical solutions such as screen recording and GIF creation, these videos not only tell a compelling story but also demonstrate how your product can deliver tangible results. What are you waiting for? Sign up and get started .

Create & share screenshots, screen recordings, and GIFs with Zight

Get Zight for iOS.

Latest Mountkirk Games Case Study (2024) - Google Cloud (GCP) Architect

Possible architecture solution.

• Kubernetes + Agones (Gaming Server) : For multiplayer gaming
• Cloud Storage : Store game activity logs in organised files for later analysis in the cloud.
• Batch : Cloud Storage > Dataflow > BigQuery
• Streaming : Pub/Sub > Dataflow > BigQuery
• Common infra : Cloud build, KMS, IAM, Logger etc

Reference Architecture Solution diagram

There will be multiple possbile solutions for this use case, to understand the implementation better we have give reference architcture which is one of possible solution Below reference architecture depicts different aspect of Gaming Analytics cloud Platform solution like gaming server on GKE, Batch and stream pipleine and common cross cutting infrastructure components :

Recommendation for Top Popular Post :

• Google Assistant
• Español – América Latina
• Português – Brasil
• Tiếng Việt
• Case studies and samples

Case studies and code samples

To inspire you and help you build a great game for Google Assistant, you can learn from the development journeys of these games built for smart displays: Cookie Detective, Gnome Garden, Mime Jam, and Mad Libs. The following sections describe the gameplay and provide resources for you to learn development tips and tricks.

Cookie Detective

In Cookie Detective, players attempt to find a cookie hidden in a kitchen by asking questions, like "Is it somewhere yellow?" or "Is it somewhere high?" . The player wins if they can discover the cookie's hiding place in 10 questions or less. Cookie Detective features three different kitchens with various difficulty levels, so players can continue to challenge themselves in new environments after beating a level.

Cookie Detective explores ideas for kid-friendly games and use cases optimized for popular smart display locations in the home. It also supports both single and multiplayer modes.

Check out the following resources to learn from the design process and get ideas for your own kid-friendly game:

• Source code
• Developer interview
• Play Cookie Detective

Gnome Garden

Gnome Garden features a quirky host, Gnorman, who asks players a series of questions and uses their responses to grow plants in a garden. Gnorman may ask, "Would you rather stroll on a cloud or a sand dune?" . If you reply with "cloud" , Gnorman adds moss to your garden, replying, "You know what feels like walking on a cloud? Moss! And I've planted some on this path." The garden then populates with rows of bright green moss.

Gnome Garden explores a new, experimental type of gameplay, offered by the ambient nature of smart displays in the home.

Check out the following resources to learn from the design process and get ideas to create your own unique, ambient experiences:

• Designer interview
• Play Gnome Garden

In Mime Jam, players act out words and phrases that appear on-screen, and their teammates try to guess the correct word or phrase. Whichever team guesses the most correct answers throughout the game wins. Mime Jam features a new technology, Continuous Match Mode , which allows the microphone to remain open for an extended time for longer gameplay.

Mime Jam explores ideas for creating multiplayer party games with Google Assistant as the game host.

Check out the following resources to learn from the design process and get ideas for your own party game:

• Play Mime Jam

Mad Libs displays ideas for words to include in stories on-screen, and players can either use the suggested words or insert their own words. A narrator guides players through the game, and, at the end of the game, reads the newly crafted story aloud.

Check out the following resources to learn more about Mad Libs:

• Play Mad Libs

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2020-10-08 UTC.

• Harvard Business School →
• Faculty & Research →
• October 2019 (Revised October 2019)
• HBS Case Collection
• Format: Print
• | Language: English

About The Author

Related Work

• Faculty Research
• Epic Games  By: Andy Wu and Christopher Zhang

• Lectora Resources
• Storyline Resources
• Captivate Resources
• PowerPoint Resources
• Video-Coaching
• Gamification
• Learning Management
• Learning Strategy
• Custom Services
• Staff Augmentation
• Webinar Recaps
• Newsletter Signup
• ELB Learning Home

It's All Fun and (Learning) Games in These Case Studies

by Stephanie Ivec | Jun 22, 2023

Have you heard the expression “It’s all fun and games until someone wastes a bunch of money on boring training and nobody learns anything” before?

No? What about “It’s all fun and games until someone loses an eye.” Oh, you’ve heard that one? Well, they’re basically the same thing. After all, in some industries, someone could lose an eye if they’re not properly trained!

But did you know that games can actually deliver impactful, informative, and interesting training?

ELB Learning knows all about creating games that engage and drive behavior change. These case studies prove it. 

Gamified build up for new product launch.

We worked with Wendy’s to deploy custom games announcing the launch of a new product, the Wendy’s Oreo Frosty Parfait. These games were designed to build buzz on social media—and buzz it did! 

The game was specifically designed to be competitive and encourage participation from the key demographic. Gaming features like rewards points, leaderboards, and the ability to share on social media made it a hugely enjoyable experience. 

Check out a demo of the game now:

Read the entire case study here .

Gamified Workplace Safety & Emergency Training

This healthcare client needed a unique solution to kick their workplace safety training into high gear for their corporate team members.

ELB Learning crafted a decision-making, scenario-based training with board game elements such as dice, game tokens, and victory points. The learner is immersed in situations and asked to assist the Emergency Response Team in making “real-time” decisions to help their team members. 

This gamified course is a DemoFest award winner! See screenshots and read the entire case study here .

Immersive Compliance Training

Red Flag, a multi-award-winning strategic communications agency, partnered up with ELB Learning to meld immersive learning into their company’s Compliance Training, specifically regarding Anti-Trust and Fair Competition practices.

Anti-trust may not sound exciting, but with the right learning mechanics, you can make anything engaging! For this particular project, we leaned very heavily on storytelling elements and non-linear learning. The learner chooses what they want to engage in. 

Social Emotional Learning (SEL) for Primary Education

This eLearning program provides teachers with the tools they need to teach and reinforce Social Emotional Learning (SEL) concepts—compassion, empathy, and mindfulness—to second and third-grade students. 

Learners take on the role of a student whose goal is to bring emotional awareness to a group of characters. Each of the 3 modules focuses on one emotional skill: compassion, empathy, or mindfulness and each follows a similar flow:

• Introduction to the concept
• A main activity
• A final mini activity
• Conclusion slides to lock in the concept

This gamified approach lets educators teach concepts such as empathy, emotional awareness, and mindfulness in a fun and engaging way.

Changing Pharma Stigmas—One Game at a Time

Dr. Neb is a story-driven simulation game created for CHEST, the American College for Chest Physicians, to help clinicians who treat patients with uncontrolled COPD. A main goal for this game was to change the stigma of the drug, Nebulized LAMA, so that Pulmonologists understand it’s a good solution to prescribe for many patients, not just ones at high risk. 

Christina Lorenzo, Senior Instructional Designer at CHEST, says games work well for her community. “CHEST learners have complex patients with lots of electronic charts to study and they often work long hours and are frequently on call. They are high performers but have a short attention span and not much time for learning.” Games can be deployed on mobile or tablets so that these busy doctors can learn on the go. 

These examples make it clear that gamification can be an effective training tool in many industries. Contact ELB Learning today to learn how we can help you create games tailored to your training goals.

Related Posts

© 2023 ELB Learning. All rights reserved.  |   Terms of Use   |   Privacy Policy

arXiv's Accessibility Forum starts next month!

Help | Advanced Search

Computer Science > Machine Learning

Title: data-centric approach to constrained machine learning: a case study on conway's game of life.

Abstract: This paper focuses on a data-centric approach to machine learning applications in the context of Conway's Game of Life. Specifically, we consider the task of training a minimal architecture network to learn the transition rules of Game of Life for a given number of steps ahead, which is known to be challenging due to restrictions on the allowed number of trainable parameters. An extensive quantitative analysis showcases the benefits of utilizing a strategically designed training dataset, with its advantages persisting regardless of other parameters of the learning configuration, such as network initialization weights or optimization algorithm. Importantly, our findings highlight the integral role of domain expert insights in creating effective machine learning applications for constrained real-world scenarios.

Submission history

Access paper:.

• HTML (experimental)
• Other Formats

References & Citations

• Google Scholar
• Semantic Scholar

BibTeX formatted citation

Bibliographic and Citation Tools

Code, data and media associated with this article, recommenders and search tools.

• Institution

arXivLabs: experimental projects with community collaborators

arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.

Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.

Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs .

PRIME Study Progress Update — Second Participant

Last month, Alex,* the second participant in our PRIME Study,** received his Neuralink implant (Link). The surgery, conducted at the Barrow Neurological Institute , went well — Alex was discharged the following day, and his recovery has been smooth. With the Link, he has been improving his ability to play video games and began learning how to use computer-aided design (CAD) software to design 3D objects. This marks another significant step towards providing a high-performance interface that will enhance the control of digital devices for people with quadriplegia to help restore their autonomy.

The overarching aim for the PRIME Study is to demonstrate that the Link is safe and useful in daily life, as noted in our last blog post . In this blog post, we share updates from the experience of our second participant across three key dimensions that support this aim:

• Out-of-the-box experience
• Repertoire of capabilities
• Thread retraction mitigations

Out-of-the-Box Experience

From the first moment Alex connected his Link to his computer, it took less than 5 minutes for him to start controlling a cursor with his mind. Within a few hours, he was able to surpass the maximum speed and accuracy he’d achieved with any other assistive technology on our Webgrid task. Similar to Noland, our first participant, Alex broke the previous world record for brain-computer interface (BCI) cursor control with a non-Neuralink device on day one of using the Link. After the first research session concluded, Alex continued testing the capabilities of the Link independently, using it to play the first-person shooter game Counter-Strike .

“I’m already super impressed with how this works.” — Alex, PRIME Study participant

Alex using the Link to play  Webgrid .

Repertoire of Capabilities

Alex enjoys building things. Before his spinal cord injury, he worked as an automotive technician, fixing and tinkering with various types of vehicles and large machinery. Since then, he has wanted to learn how to design 3D objects using computer-aided design (CAD) software so he could work on projects without needing to rely extensively on his support system. However, the level of control offered by his assistive technologies made this challenging.

On day two of using the Link, Alex used the CAD software Fusion 360 for the first time and managed to design a custom mount for his Neuralink charger , which was then 3D printed and integrated into his setup. We are working with Alex to increase his productivity with the Link by mapping intended movements to different types of mouse clicks (e.g., left, right, middle), thereby expanding the number of controls he has and enabling him to quickly switch between various modes in CAD software (e.g., zoom, scroll, pan, click-and-drag). 

In his free time, Alex continues to use CAD software to turn his design ideas into reality. We hope that in time, the Link helps many people create in their areas of interest and expertise, and we’re excited to work with more people to help them reconnect with their passions.

“Taking an idea, putting it as a design, and actually having a physical item as a finished product makes me feel like I’m building things again.”  — Alex, PRIME Study participant

In this video, Alex uses his Link to carve out the center of the custom mount for his Neuralink charger (finished product shown in Fig 03). On the right side of his screen is a mode switcher — a user interface element developed by Neuralink — which he leverages to quickly change the functionality of his mouse.

Alex also enjoys playing first-person shooter games, which generally require the use of numerous inputs, including two separate joysticks (one for aiming and the other for moving) and an array of buttons. Before receiving the Link, Alex enjoyed playing these games using an assistive device called the Quadstick — a mouth operated joystick with sip-and-puff pressure sensors and a lip position sensor for clicking. However, a key limitation of the controller is that it only has one joystick, restricting Alex to either moving or aiming at any given time. Switching from moving to aiming involves letting go of the joystick and then sipping or puffing into a separate straw to toggle the functionality. Now, Alex is able to use the Link in combination with his Quadstick to move and aim simultaneously, unlocking a more intuitive gameplay experience. 

“Just running around is so enjoyable because I can look side to side, and not need to move Quadstick left and right… I can [think about where to] look and it goes where I want it to. It's insane.” — Alex, PRIME Study participant

Alex playing Counter-Strike.

Thread Retraction Mitigations

With our first participant, Noland, we observed a degree of thread retraction that temporarily reduced his BCI performance. The threads have stabilized, and the performance of Noland’s Link has since recovered — more than doubling the prior world record for BCI cursor control. 

To reduce the probability of thread retraction in our second participant, we implemented a number of mitigations, including reducing brain motion during the surgery and reducing the gap between the implant and the surface of the brain. We discussed these measures in greater detail in our live update prior to our second participant’s surgery. 

Promisingly, we have observed no thread retraction in our second participant.

Looking Forward

To further enhance our participants’ experience using their digital devices, we are continuing to expand the controls that are available to them. We are working on decoding multiple clicks and multiple simultaneous movement intents to deliver full mouse and video game controller functionality. We are also developing algorithms to recognize handwriting intent to enable faster text entry. These capabilities would not only help restore digital autonomy for those who are unable to use their limbs, but also restore the ability to communicate for those who are unable to speak, such as people with neurological conditions like amyotrophic lateral sclerosis (ALS) .

Additionally, we plan to enable the Link to interact with the physical world, allowing users to feed themselves and move more independently by controlling a robotic arm or their wheelchair.

“The Link is a big step on the path of regaining freedom and independence for myself.” — Alex, PRIME Study participant

Join the Neuralink Community

If you are excited to restore autonomy to those with unmet medical needs, consider applying to our open roles . If you are interested in shaping the future of assistive technologies by participating in a Neuralink clinical trial, please join our Patient Registry .

* Name shared at the request of the participant .

** The PRIME Study — an investigational medical device trial for our fully implantable, wireless brain-computer interface (BCI) — aims to evaluate the safety of our implant and surgical robot, and assess the initial functionality of our BCI for enabling people with quadriplegia to control external devices with their thoughts. We do not guarantee any benefit by participating in the PRIME Study.

• Services Game Development Game Development Android Game Development iOS Game Development MMORPG Game Development 3D Game Development Game Testing Game Porting Game Prototyping Unity Development Unreal Development PC Game Development Mobile Game Development Hyper Casual Game Development C++ Game Development Web3 Game Development Gamification Services NFT Game Development NFT Marketplace Development Metaverse Development Blockchain Game Development Play-To-Earn Game Development NFT Design Company See all services Game Art Game Art Concept Art Casual Art Environment Design Character Design 3D Characters Design AAA 2D Art Slots Games Art 2D Characters Design 2D Environment Design 3D Art Hidden Objects Game Level Design Game Economy Design 3D Characters Design 3D Environment Design 3D Game Modeling 3D Sculpting UI/UX Design Illustration Services See all services Animation Animation 2D Animation 3D Animation Motion Graphic Animation See all services Outstaffing Outstaffing Hire Game Developers Hire Unity Developers Hire Unreal Developers Hire 3D Artists Hire 3D Modelers Hire Game Designers Hire Character Designers Hire Concept Artists Hire 2D Artists Hire Illustrators Hire 2D Animators Hire 3D Animators See all services

• Our portfolio
• Company About us About Company We Are In Media Our Process Client Reviews CSR Our core statements Find out about our core statements and how we follow social responsibility principles. Read more about our special projects, join to us. CSR Report 2022

LATEST NEWS

We sort and post only the best and most interesting news for you. Don’t miss the latest updates and follow us on Facebook and Twitter.

• Gaming News
• Corporate News

Case Studies

• Expert Tips

The Art of Video Game Marketing – Strategies and Real-World Examples

The first pixels of Pong hit the screen in the 1970s, and the video game industry has been skyrocketing ever since. From those humble beginnings, it has exploded into a billion-dollar sector, one that’s projected to reach over $200 billion by 2023, according to a report by Mordor Intelligence. But what fuels this vast, ever-growing universe of gaming? The answer is both simple and complex – marketing.

So, whether you’re an indie developer looking to make your mark, a marketing professional seeking to understand this booming industry, or a gaming enthusiast curious about what goes on behind the scenes, this guide is for you. Grab your controller, keyboard, or touch screen and get ready – it’s game time! (sorry that was corny… I’ll see myself out).

Understanding the Video Game Market

Demographics and psychographics.

Video game marketing success hinges on understanding your audience – who they are, where they’re from, what they love, and what makes them tick. This insight starts with a comprehensive understanding of the demographics and psychographics of the gaming market.

1. Demographics

Demographics refer to statistical data relating to a population or particular groups within it. These are concrete, quantifiable facts about a group, like age, gender, income level, education, and geographic location. Here’s a breakdown of these elements in the gaming market:

• Age: Gone are the days when video gaming was solely a child’s pastime. According to the Entertainment Software Association’s 2021 report, the average age of a video game player is 35-44 years old. This isn’t to say that younger and older gamers don’t exist; it merely illustrates that the age range is broad, spanning from kids to adults, making it crucial to cater to a wide age range in your marketing strategy.
• Gender: The same report reveals that the gender split in the gaming industry is almost even, with 45% of gamers being female and 55% male. Thus, it’s vital to ensure your marketing isn’t overly skewed to one gender unless that’s the specific audience your game is designed for.
• Geographic Location: Gaming is a global phenomenon. According to NewZoo’s 2022 Global Games Market report, the Asia Pacific region has the most gamers, but North America and Europe also have significant shares. Understanding where your potential players live can inform localization strategies and optimize ad spending across regions.
• Income and Education: Income and education levels can impact the type of games consumers play and how much they’re willing to spend on gaming. Higher income levels may indicate a willingness to spend on premium games or in-game purchases, while education could hint at a preference for strategy games or complex RPGs.

2. Psychographics

Psychographics delve deeper into the minds of consumers, revealing their interests, values, attitudes, and lifestyles. Understanding gamer psychographics can help tailor marketing strategies for maximum appeal.

• Gaming Preferences: Are your target gamers fans of sprawling open-world adventures, or do they prefer quick casual games on their phones during a commute? Understanding what types of games your audience prefers will inform both game development and the marketing narrative.
• Values and Motivations: What drives your audience to game? Is it the thrill of competition, the desire for escapism, or the love of problem-solving? Tapping into these motivations in your marketing can create a powerful connection with potential players.
• Lifestyle and Habits: Does your audience play games in long marathons over the weekend, or do they prefer short gaming sessions throughout the day? Do they follow gaming influencers or watch esports events? These insights can guide the timing and placement of your marketing efforts.
• Community Engagement: Many gamers value the sense of community that gaming can provide. They engage on forums, social media platforms, and in-game chat rooms. Understanding how and where your target audience communicates can enable more effective community-building efforts, a critical part of video game marketing.

Types of Video Games and Their Impact on Marketing

Video games come in a wide range of genres and formats, each with its unique appeal and audience. Understanding these different types and how they affect marketing is crucial for any video game marketing strategy.

1. Casual Games

Casual games are designed for quick, easy-to-learn gameplay sessions. They often have simple mechanics and are designed to be played in short bursts. Examples include mobile games like “Angry Birds” and “Candy Crush Saga.”

• Demographics: Casual games typically have a broad demographic appeal, including both young and older players. They often have a significant number of female players, and their mobile nature means they’re popular among people who might not consider themselves traditional gamers.
• Marketing Strategies: Casual games often rely heavily on social media and word-of-mouth marketing. They also frequently use in-game advertisements and purchase incentives as part of their monetization strategy.

2. AAA Games

AAA or Triple-A games are high-budget, high-production titles developed by major studios. They often have cutting-edge graphics, in-depth storytelling, and extensive gameplay mechanics. Examples include “The Last of Us Part II,” “Red Dead Redemption 2,” and “Assassin’s Creed Valhalla.”

• Demographics: The audience for AAA games is typically more hardcore gamers, often in the 18-35 age range, who are willing to invest significant time and money into their gaming experiences.
• Marketing Strategies: AAA games often use traditional media strategies such as TV ads, online trailers, and influencer partnerships. Pre-order bonuses, limited editions, and post-launch downloadable content (DLCs) are also common strategies for these types of games.

3. Indie Games

Indie games are developed by small, independent studios or even individual developers. They often focus on innovative gameplay mechanics or unique artistic styles. Examples include “Hades,” “Among Us,” and “Stardew Valley.”

• Demographics: Indie games appeal to a wide demographic, including both younger players and older gamers who appreciate their innovation and creativity.
• Marketing Strategies: Indie games often rely on word-of-mouth and social media marketing. They also frequently leverage gaming platforms’ communities, like Steam’s community forums and review sections. Crowdfunding campaigns on platforms like Kickstarter can also serve as marketing tools.

4. Esports Titles

Esports titles are games designed for competitive play, often in a professional setting with tournaments and prize pools. They require a high level of skill and have a significant spectator component. Examples include “League of Legends,” “Counter-Strike: Global Offensive,” and “Dota 2.”

• Demographics: Esports titles often attract a younger, predominantly male audience. Many players are also active spectators of the game, watching professional tournaments and streams.
• Marketing Strategies: Esports games often use competitions, tournaments, and partnerships with professional teams and streamers for marketing. In-game cosmetics related to esports teams or events, like team jerseys or branded weapon skins, are also common.

5. Virtual Reality (VR) Games

VR games provide an immersive, 3D gaming experience through VR headsets. They can span various genres, from casual games to AAA titles. Examples include “Beat Saber,” “Half-Life: Alyx,” and “Superhot VR.”

• Demographics: VR games often attract tech-savvy gamers willing to invest in the required hardware. The age range can vary, though the physical nature of many VR games can appeal to younger players.
• Marketing Strategies: VR games often leverage the unique features of VR for marketing, showcasing the immersion and interactivity of the medium. Demos and experiential marketing, like VR installations at events, can also be effective.

Each of these game types attracts a unique set of players, and therefore requires distinct marketing strategies tailored to its audience. Understanding these differences, along with the current trends and popular titles within each category, is crucial when shaping your video game marketing efforts. It’s not only about reaching your target audience, but also understanding their gaming preferences, behaviors, and spending habits.

Ultimately, each game’s brand identity, target audience, and unique selling propositions should inform its marketing strategies.

Key Elements of Video Game Marketing

Marketing strategies and their relevance.

There are several strategies that can be employed in video game marketing, each with its own benefits and relevance. Here’s a brief explanation of the main ones:

• Pre-Launch Marketing: This involves generating buzz and anticipation for the game before it is released. Tactics could include teaser trailers, early access offers, influencer partnerships, press releases, and participation in industry events.
• Content Marketing: This involves creating and sharing valuable content related to the game to attract and engage potential players. Content could be anything from game guides and behind-the-scenes footage to developer interviews and player-generated content.
• Social Media Marketing: Leveraging social media platforms to promote the game, engage with players, share updates, and handle customer service.
• Community Marketing: Building, nurturing, and engaging an active community of players through forums, social media, in-game events, and user-generated content.
• Influencer Marketing: Partnering with influencers (streamers, YouTubers, professional gamers) to promote the game to their followers.
• Esports Marketing: If applicable, creating or sponsoring esports events to promote the game and engage with the competitive gaming community.

In the subsequent sections, we will dive deeper into each of these strategies, with real-life examples and case studies that illustrate their application and effectiveness in video game marketing.

Strategies for Video Game Marketing

Influencer collaborations and partnerships, 1. importance of influencers in the gaming industry.

In the world of video games, influencers hold significant power. The rise of streaming platforms like Twitch and YouTube, along with the increased popularity of esports, has created a new class of celebrities within the gaming community. These influencers, whether they’re professional gamers, streamers, or content creators, command vast audiences who trust their opinions and follow their gaming habits closely.

Influencers have become an integral part of the gaming industry for several reasons:

• Reach: Influencers have wide-reaching audiences that span different geographies and demographics. A single post or live-stream can reach millions of viewers, providing a global reach that few other marketing methods can achieve.
• Trust: Fans of gaming influencers often view their favorite content creators as friends or peers. As a result, their opinions and recommendations carry significant weight. If an influencer endorses a game, it’s likely their audience will consider playing it.
• Engagement: The interactive nature of platforms like Twitch allows influencers to engage with their audiences in real-time. This two-way communication fosters a sense of community and keeps viewers invested in the influencer’s content.
• Content creation: Influencers regularly generate content around the games they play. This content, which can range from game reviews and playthroughs to highlights and meme compilations, provides additional exposure for the games and helps sustain interest over time.

As a result of these factors, influencer collaborations and partnerships have emerged as a powerful strategy for video game marketing. By working with influencers, game developers and publishers can increase their game’s visibility, attract potential players, and enhance community engagement.

2. Case Study: Fortnite and Travis Scott’s Virtual Concert

Fortnite, developed by Epic Games, is known for pushing boundaries and continuously innovating its approach to engage players. One of their most successful marketing strategies involved a collaboration with the Grammy-nominated artist, Travis Scott. In what was dubbed as the “Astronomical” event, Fortnite hosted a virtual concert featuring Scott, attracting over 12.3 million concurrent players and making it the game’s biggest event ever.

This strategy was a win-win situation for both parties. For Travis Scott, it was a unique opportunity to reach a massive, global audience at a time when traditional live performances were impossible due to the pandemic. For Fortnite, it brought unprecedented attention to the game and demonstrated the potential of virtual spaces for unique shared experiences.

The event was not just a passive viewing experience for players. Instead, Fortnite’s virtual world transformed in sync with the music, providing an interactive and immersive experience for the players. The success of this strategy lies in its understanding of the gaming community’s values: a desire for new, shared experiences, and a blending of gaming with other elements of pop culture.

Moreover, this event offered Fortnite an opportunity to make headlines and become a topic of conversation, even among non-players, proving the power of creative influencer collaborations in gaming.

Content Marketing

Content marketing has become an increasingly popular strategy for video game marketing. This approach focuses on creating, publishing, and distributing content for a targeted audience online. The goal is to provide valuable content that helps build strong relationships with your audience, improves engagement, increases brand recognition, and ultimately drives action.

In the realm of video games, content marketing can take many forms, ranging from blogs, game guides, and behind-the-scenes looks at game development, to trailers, live-streams, podcasts, and even in-game events.

One crucial thing to remember when employing a content marketing strategy is to provide value. Gamers appreciate content that enhances their playing experience, whether it provides new insights about the game, teaches them how to improve their skills, or simply entertains them. A successful content marketing strategy will take into account the preferences of the target audience and create content that meets their needs and interests.

1. Content Marketing in Gaming

In gaming, content marketing goes beyond just promoting a product. It’s about providing value to the gamer, enhancing their gaming experience, and establishing a deep connection with them. Content marketing in gaming can take several forms, including but not limited to:

• Game Trailers and Teasers: These provide a sneak peek into the game, exciting potential players about what to expect. They often include gameplay, storyline hints, and game mechanics. Trailers are a way to create hype and anticipation around a game before it’s released.
• Gameplay Videos and Live Streaming: Gameplay videos and live streams allow potential players to see the game in action. Platforms like Twitch and YouTube have millions of users who spend hours watching their favorite gamers play. It’s a chance for audiences to learn strategies, tips, and tricks while experiencing the game’s atmosphere.
• Blogs and Articles: These can be in-depth guides, tips, tricks, game lore, behind-the-scenes development processes, and any other written content that provides value to the player.
• Podcasts and Interviews: A growing trend in the gaming industry, these offer insights into the game development process, host discussions about game theory, or even delve into storytelling within the game universe.
• Social Media Interaction: Developers engaging with fans on social media platforms, answering questions, sharing insights, and teasing upcoming features or releases, fosters a sense of community and direct connection with players.

2. Case Study: Cyberpunk 2077 and Its Diverse Content Marketing Strategy

Cyberpunk 2077, developed by CD Projekt Red, serves as an interesting example of a diverse and multi-faceted content marketing strategy. Despite controversies post-launch, there’s no denying that the anticipation and buzz generated before the game’s release were monumental, largely due to their marketing approach.

• Pre-Launch Trailer and Teasers: Cyberpunk 2077 released multiple trailers over the years, each providing glimpses into the game’s world, story, characters, and gameplay. Their trailers amassed millions of views on YouTube, stirring interest and conversation.
• Celebrity Endorsement: The involvement of Keanu Reeves, a well-known actor, added a unique aspect to their campaign. His appearance at the E3 2019 conference announcing his role in the game became a viral moment and contributed significantly to the hype.
• Behind-the-Scenes Content: CD Projekt Red regularly shared behind-the-scenes videos titled ‘Night City Wire’ episodes. They offered deep dives into various aspects of the game, from lore to gameplay mechanics, further engaging their audience.
• Social Media Engagement: Their social media strategy was a key pillar of their campaign, with regular updates, interactions with fans, and announcements. Their Twitter account was particularly active, engaging in conversations and even embracing memes related to the game.
• Partnerships: Cyberpunk 2077 also employed a unique strategy of partnering with various brands for limited-edition products, from energy drinks to cars, reinforcing their presence and visibility even outside of traditional gaming circles.

Though the game’s launch was met with criticism, the hype generated by their content marketing strategy led to strong initial sales, demonstrating the power of a well-executed content marketing campaign in gaming.

Community Building in Gaming

1. role of community in gaming.

Community plays a pivotal role in the video game industry. It is the backbone of any successful video game, as it fosters player engagement, retention, and promotes a sense of belonging. An engaged community contributes to the longevity of a game, as active, committed players can keep a game alive and thriving for years.

In the gaming world, community building goes far beyond simply having a player base. It’s about creating a shared space where players can interact with each other and with the game developers. Here are some key aspects of community building in gaming:

• Player Engagement: It involves developers directly interacting with players, listening to their feedback, and responding to their needs. Regular updates, patches, and game improvements based on player feedback is a common method of engagement.
• Shared Experiences: Multiplayer and cooperative gameplay, in-game events, and competitions provide shared experiences that foster a sense of community among players.
• Player Support: Forums, help centers, and responsive customer service help players feel supported and heard, further enhancing their engagement with the game.
• User Generated Content: Encouraging players to create and share their own content, such as game mods, fan art, and gameplay videos, can create a powerful sense of ownership and commitment in the community.
• Social Media Interaction: Leveraging platforms like Twitter, Reddit, and Discord to create a dialog with players, share updates, and address concerns, can foster a stronger connection between game developers and players.

2. Case Study: Among Us and Its Use of Community Engagement

Among Us, developed by InnerSloth, serves as a brilliant example of how community engagement can propel a game to success. Despite its release in 2018, it wasn’t until mid-2020 that Among Us surged in popularity. The game’s simplicity, combined with its emphasis on social interaction, made it highly engaging for players, but it was the community engagement strategies that sustained and increased its popularity:

• User Generated Content: Among Us benefited enormously from user-generated content. Twitch streamers and YouTubers playing the game with friends created hilarious and relatable content, which was then shared across various platforms, reaching a large audience and enticing new players.
• Active on Social Media: InnerSloth maintained an active presence on social media, sharing updates, engaging with players, and even sharing fan-created content, fostering a sense of camaraderie and engagement within the community.
• Responsive to Feedback: InnerSloth was responsive to player feedback, consistently updating the game and addressing issues pointed out by the community. When the game’s popularity skyrocketed, instead of rushing to release a sequel, they decided to focus on improving the current game based on player feedback, an approach appreciated by the community.
• Support for Modding Community: Among Us also has a thriving modding community. InnerSloth’s support for this community and the user-generated content it produces added another layer to the game’s appeal and community strength.

In a nutshell, Among Us’s unprecedented success can be attributed to the power of community engagement in video gaming. By encouraging user-generated content, being responsive to player feedback, and leveraging social media for community interaction, InnerSloth was able to transform a simple game into a global phenomenon.

Utilizing Social Media and Streaming Platforms

1. benefits of social media and streaming platforms.

Social media and streaming platforms are invaluable tools in video game marketing. They offer multiple benefits that make them indispensable in the current gaming industry landscape:

• Visibility and Reach: Platforms like Twitter, Instagram, Facebook, and YouTube have billions of active users. Utilizing these platforms allows developers to reach a global audience and increase the visibility of their games.
• Community Building: Social media platforms provide an excellent avenue for building and nurturing a community. Developers can interact directly with their player base, solicit feedback, and keep them engaged with regular updates and news about the game.
• Influencer Marketing: Influencer marketing is a powerful strategy in the gaming industry. Social media platforms allow developers to collaborate with influencers who can play and promote their games to their followers, creating buzz and driving game sales.
• Streaming Platforms: Platforms like Twitch and YouTube Gaming are particularly effective in video game marketing. Live streams of gameplay provide potential players with a first-hand experience of the game and foster a sense of community among viewers. Exclusive live-streamed events and partnerships with popular streamers can significantly boost a game’s popularity.

2. Case Study: Apex Legends and Its Launch Strategy on Twitch

The launch strategy of Apex Legends, developed by Respawn Entertainment and published by Electronic Arts, offers a textbook example of effectively leveraging a streaming platform for game marketing.

Unlike traditional marketing campaigns, Apex Legends was launched without any pre-release hype or advertising. Instead, Respawn focused on a “surprise” launch strategy leveraging Twitch, the world’s leading live streaming platform for gamers.

• Influencer Partnerships: On launch day, Respawn partnered with top gaming influencers and streamers, including Shroud, Dr Disrespect, and Ninja. These streamers were among the first to play the game live on their Twitch channels, instantly exposing Apex Legends to their millions of followers.
• Twitch Rivals: Respawn also collaborated with Twitch to host the Apex Legends Challenge, a two-part competitive event that took place within a week of the game’s release. This event featured 48 of the biggest streamers on Twitch and provided high-level exposure for the game.

This strategic use of Twitch and influencer partnerships led to a staggering success for Apex Legends, with the game amassing over 2.5 million players within the first 24 hours of its launch and 50 million in the first month. It demonstrates the power and potential of social media and streaming platforms in the marketing of video games.

Creative Advertising and Brand Collaborations

1. importance of creativity and collaboration in ads.

Creative advertising and brand collaborations form a crucial aspect of video game marketing. A creative ad campaign can make a significant impact, grab potential gamers’ attention, and differentiate the game from a sea of competitors. The best ad campaigns often tell a story, engage emotions, or use humor, all of which helps to create memorable content that resonates with audiences.

Meanwhile, brand collaborations open up a wealth of marketing opportunities. They offer an excellent way for video games to reach new audiences, diversify marketing content, and provide unique in-game experiences:

• Expanded Reach: Collaborations allow video games to tap into the partner brand’s customer base, which might be a different demographic than the game’s traditional audience.
• Unique Content: Collaboration often involves unique, themed content that can intrigue both existing players and potential new ones. This can include in-game items, events, or gameplay modes related to the partner brand.
• Increased Visibility: The publicity and buzz around a collaboration can increase the game’s visibility, especially if the partner brand is outside of the gaming industry.

2. Case Study: PUBG and Its Collaboration with Mountain Dew

PlayerUnknown’s Battlegrounds (PUBG), developed and published by PUBG Corporation, illustrates the potential of creative advertising and brand collaborations. In 2020, PUBG announced a global partnership with Mountain Dew, the carbonated soft drink brand.

The collaboration was a blend of in-game integration and real-world rewards:

• In-Game Integration: Limited-edition Mountain Dew fuel stations were added across the game’s maps, offering loot items. This integrated branding provided players with a unique in-game experience related to the Mountain Dew brand.
• Real-World Rewards: Players in certain regions could also earn rewards in the real world. By purchasing specially-marked Mountain Dew products, they could redeem exclusive in-game rewards like weapon skins and more.

Augmented Reality (AR) and Virtual Reality (VR) Marketing

1. benefits of ar and vr in video game marketing.

Augmented Reality (AR) and Virtual Reality (VR) are game-changers in the video game industry, and their roles extend into marketing as well. These technologies offer unique and immersive ways to engage audiences and have several key benefits in video game marketing:

• Immersive Experiences: Both AR and VR can create immersive experiences that traditional 2D platforms can’t match. They provide players with the feeling of ‘being in the game’, heightening their emotional connection to the game and making the marketing message more impactful.
• Interactive Demos: AR and VR can be used to create interactive game demos that potential players can try before buying the game. This not only gives a taste of the gameplay but also leaves a strong impression that’s likely to stick in consumers’ minds.
• Memorable Campaigns: AR and VR campaigns are unique and memorable, making them effective at grabbing attention in a crowded market.
• Innovative Brand Image: The use of cutting-edge technology like AR and VR can position a game as innovative and forward-thinking, enhancing its brand image.

2. Case Study: Pokémon GO and Its Use of AR

Pokémon GO, developed and published by Niantic in collaboration with Nintendo, is a sterling example of the power of AR in video game marketing. The game took the world by storm upon its release in 2016, in large part due to its innovative use of AR technology.

Pokémon GO uses AR to overlay digital creatures (Pokémon) onto the real world, as viewed through a player’s smartphone camera. This AR integration not only created a unique and immersive gaming experience but also played a significant role in the game’s marketing:

• Word-of-Mouth: The novelty of Pokémon appearing in real-world environments led to significant word-of-mouth marketing. Excited players shared screenshots and stories, organically promoting the game to their networks.
• Media Coverage: The innovative use of AR technology generated substantial media coverage, boosting the game’s visibility and attracting new players.
• Public Events: Pokémon GO hosted public events at real-world locations, where players could gather to catch rare Pokémon. These events created a sense of community, boosted player engagement, and provided additional opportunities for marketing and publicity.

Game-Specific Marketing Strategies

Mobile games, 1. importance of aso and mobile ads.

With mobile gaming accounting for a significant portion of the global gaming industry, effective marketing strategies for mobile games are vital. Two key aspects of mobile game marketing are App Store Optimization (ASO) and mobile ads:

• App Store Optimization (ASO): Similar to SEO for websites, ASO involves optimizing a mobile game’s app store listing to increase its visibility in search results. This includes optimizing the game’s title, description, keywords, screenshots, and reviews to improve its ranking in app store search results, making it easier for potential players to discover the game.
• Mobile Ads: Mobile advertising plays a crucial role in getting a game in front of potential players. This can include in-app ads, social media ads, banner ads on websites, video ads, and more. The key is to create engaging, eye-catching ads that effectively communicate the game’s appeal.

2. Case Study: Clash of Clans and Its Humorous Ad Campaigns

Supercell’s mobile game, Clash of Clans, offers a prime example of effective mobile game marketing. One of the strategies that contributed to the game’s massive success was its humorous and engaging ad campaigns.

Supercell created a series of ads featuring animated characters from the game in various funny and relatable situations. The ads were designed to entertain first and sell second, making viewers more likely to share them and spread the word about the game.

The campaigns, which included partnerships with high-profile celebrities like Liam Neeson and Christoph Waltz, were launched across multiple channels, including TV, online platforms, and social media. These ads did more than just showcase the game’s features; they told stories, made viewers laugh, and built a strong brand identity for Clash of Clans.

The success of Clash of Clans’ marketing approach demonstrates the power of creative and engaging mobile ads, as well as the importance of leveraging ASO and advertising channels to maximize a mobile game’s visibility.

PC/Console Games

1. role of game reviews and gaming expos.

In the PC and console gaming market, two elements play a critical role in the marketing of a game: game reviews and gaming expos.

• Game Reviews: Reviews from both professional critics and players can make or break a game’s success. High review scores can tremendously boost a game’s reputation and sales, while poor reviews can harm them. Therefore, creating a high-quality game that can withstand scrutiny is paramount. Developers also need to manage their relationships with reviewers and influencers, ensuring they have access to the game in a timely manner to review it.
• Gaming Expos: Expos and conventions like E3, PAX, and Gamescom offer significant opportunities for game developers to showcase their upcoming titles to a global audience. These events can generate substantial buzz and anticipation for a game. They are a chance to reveal game trailers, offer playable demos, and provide the audience with exclusive insights into the game’s development. The presence of the press and influencers at these events can amplify this impact, spreading news and impressions of the game to their followers.

2. Case Study: Call of Duty and Its Marketing Over The Years

Activision’s Call of Duty franchise is an interesting example of effective marketing strategies for PC/console games. The game has evolved significantly over the years, and so have its marketing strategies.

Initially, Call of Duty relied heavily on traditional advertising methods, like TV ads and billboard campaigns, to promote new game releases. As the franchise grew and the gaming industry evolved, Call of Duty began incorporating digital marketing strategies, such as social media campaigns and influencer partnerships, to engage a broader audience.

One particularly effective strategy has been the game’s use of live events. For example, Call of Duty has hosted several live multiplayer events where fans can watch influencers and professional gamers battle it out. These events generate significant buzz and engagement, boosting anticipation for the game’s release.

Furthermore, Call of Duty has also been strategic in its collaborations and partnerships. The franchise has worked with celebrities like Keanu Reeves and Marshmello to promote its games, leveraging their popularity to reach a wider audience.

Over the years, Call of Duty’s marketing strategies have demonstrated the importance of adapting and evolving with the market, leveraging a mix of traditional and digital marketing strategies, and the power of live events and strategic collaborations in promoting PC/console games.

eSports Marketing

1. understanding the esports market.

eSports has evolved from being a niche market into a booming industry that attracts millions of viewers worldwide. Its audience, primarily young, tech-savvy, and passionate about gaming, differs significantly from that of traditional sports.

eSports marketing is about leveraging the competitive, interactive, and immersive nature of video games. Unlike in traditional sports marketing, where fans are spectators, eSports fans are often players of the games themselves. This gives marketers unique engagement opportunities, as fans can relate personally to the skills, strategies, and excitement showcased in eSports tournaments.

eSports marketing is heavily reliant on digital platforms, with live streaming platforms like Twitch and YouTube Gaming being the primary venues for eSports events. Additionally, social media platforms play a crucial role in fostering community interactions, sharing game updates, and promoting upcoming tournaments.

Sponsorship and partnerships also play a significant role in eSports marketing, providing brands a way to reach the passionate and engaged eSports audience.

2. Case Study: League of Legends and Its Partnership with Spotify

Riot Games, the developer of the popular eSports game League of Legends, has embraced innovative marketing strategies to engage its global fanbase. A standout example is its partnership with Spotify.

In this collaboration, Riot Games and Spotify developed an exclusive hub for League of Legends content on the music streaming platform. This included a range of materials, from official game soundtracks and podcasts to curated playlists and behind-the-scenes interviews with the composers and musicians.

This partnership benefited both parties. Spotify attracted the large and engaged League of Legends fanbase, while Riot Games received a dedicated platform to share its high-quality, immersive game-related content.

The collaboration also exemplified the power of content marketing in eSports, with the exclusive League of Legends hub offering a variety of engaging content that appealed to both current fans and potential new ones.

Moreover, it highlighted the value of accessibility. Fans could consume League of Legends content wherever they were, making it easier for them to stay connected with the game they love. This, in turn, deepened their relationship with the game and reinforced their loyalty to the brand.

This case study underlines the importance of understanding the unique characteristics of the eSports audience and creating partnerships and content that appeal to them and fit their lifestyle.

Monitoring and Adapting Marketing Strategies

Importance of monitoring marketing campaigns.

Monitoring marketing campaigns is an essential step in any marketing strategy, including in video game marketing. It provides insights into what works and what doesn’t, helping you to continuously improve and refine your strategy. You can use a platform like TwitchMetrics , which the image above is a screenshot from to report back on your campaigns easily.

Keeping track of the performance of marketing campaigns allows you to measure ROI and identify which tactics yield the best results. You can understand your audience better, learn what type of content they engage with most, and determine the most effective platforms and channels for reaching them.

Monitoring also helps you spot trends and changes in player behavior and market conditions. This can inform your future strategies and help you stay ahead of your competitors.

Tools and Techniques to Track Marketing Success

There are numerous tools and techniques you can use to track the success of your video game marketing campaigns. Here are a few examples:

• Analytics tools : These provide insights into player behavior, engagement rates, conversion rates, and more. TwitchMetrics , Google Analytics, for instance, can track website traffic and user behavior, while social media platforms like Facebook and Twitter have their built-in analytics.
• KPIs : Key Performance Indicators (KPIs) are metrics that reflect the success of a campaign in meeting its objectives. These could include downloads, active users, session duration, in-game purchases, and social media engagement, among others.
• Surveys and player feedback : Direct feedback from your players can provide invaluable insights. This can be gathered through surveys, reviews, social media comments, and community forums.
• A/B testing : This technique involves comparing two versions of a campaign element (like a landing page or an ad) to see which performs better.

How to Adapt Strategies Based on Feedback and Results

Once you’ve gathered data and feedback from your campaigns, it’s crucial to interpret these insights and apply them to your future strategies.

If a campaign is performing well, analyze what’s driving its success. Is it the platform you’re using? The type of content? The timing? Take these successful elements and incorporate them into your other campaigns.

Conversely, if a campaign isn’t meeting its goals, try to understand why. Is it not resonating with your audience? Are there technical issues affecting user experience? Once you’ve identified the problems, you can take steps to address them.

Remember that the gaming market is dynamic and constantly evolving. Player tastes can change, new trends can emerge, and new platforms and technologies can transform the landscape. Being flexible and adaptable is key to staying relevant and maintaining a successful video game marketing strategy.

Understanding your audience, using influencers, creating compelling content, and leveraging technology are cornerstones of effective video game marketing. We’ve explored a variety of strategies and examples to illustrate these points. Looking forward, it’s essential to stay updated with evolving trends and continue innovating. Your focus should be on connecting with gamers, providing immersive experiences that delight. Learn, adapt, and grow with the dynamic landscape of this industry.

Wyatt founded TwitchMetrics in 2016 and shares his knowledge about the business elements of the livestreaming and gaming world. With more than 10 years’ experience collaborating with gaming studios, developers, and agencies, he’s adept at increasing their game revenues through strategic partnerships with creators and PR and marketing strategies.

Subscribe to the PwC Newsletter

Join the community, edit social preview.

Add a new code entry for this paper

Remove a code repository from this paper, mark the official implementation from paper authors, add a new evaluation result row.

Remove a task

Add a method, remove a method, edit datasets, data-centric approach to constrained machine learning: a case study on conway's game of life.

23 Aug 2024  ·  Anton Bibin , Anton Dereventsov · Edit social preview

This paper focuses on a data-centric approach to machine learning applications in the context of Conway's Game of Life. Specifically, we consider the task of training a minimal architecture network to learn the transition rules of Game of Life for a given number of steps ahead, which is known to be challenging due to restrictions on the allowed number of trainable parameters. An extensive quantitative analysis showcases the benefits of utilizing a strategically designed training dataset, with its advantages persisting regardless of other parameters of the learning configuration, such as network initialization weights or optimization algorithm. Importantly, our findings highlight the integral role of domain expert insights in creating effective machine learning applications for constrained real-world scenarios.

Code Edit Add Remove Mark official

Tasks edit add remove, datasets edit, results from the paper edit, methods edit add remove.

• Submit New Software
• For Slovenian Customers Only
• A New Machine
• Software Modifications
• Change Management
• Management System Certification Policies & Procedures
• Traditional Gaming & Casino/Property
• Digital & iGaming
• Pre-Certification, Quality and Performance Testing
• Jurisdictional Consultation & Regulatory Advisory Support
• Cybersecurity & Professional Services
• Forensic & Expert Witness
• Test Automation
• Training, R&D, and Education Services
• Responsible Gaming
• Inspections
• GLI Certified Mark
• GLI History
• Social Responsibility
• Virtual Lab Tour
• Terms and Conditions

Case Studies

• Testimonials
• White Papers
• Software Quality Assurance & Testing Practice
• Core Systems Modernization Practice
• Governance, Risk, & Compliance Practice
• Lottery & Gaming Practice
• Field Inspection & Services
• Bulletproof Services
• Games (Desktop and Mobile)
• Game Mathematics / Percentage Return to Player (% RTP) Analysis
• Random Number Generator (RNG)
• Sports Betting
• Platforms / Remote Gaming Server (RGS)
• Live Dealer Gaming
• Social Gaming
• Proxy Gaming
• Betting Exchanges
• Security Auditing & Vulnerability Analysis
• Vault / Safe Evaluation
• Geolocation
• Transfers of Approval
• iGaming Workshops
• iGaming Technical Standards
• iGaming Professional Services
• Lottery Industry IT Security & Consulting Services
• Kobetron Verification
• Getting Started

GLI Case Studies

What if there was a way to re-sell your sports bets, similar to the way you might sell your pre-purchased tickets to a concert or sporting event? That was WagerWire’s big idea. Learn more about WagerWire

LeetEnt are a London-based B2B Esports platform provider and part of the SNB Group. LeeEnt provides a complete ecosystem for Esports users, combining an established media site with social and regulated betting. Learn more about SNB Group

OnAir Entertainment was founded in December 2020 with ambitious plans to build a new live casino studio from the ground up, and with the mission to lead the industry in the live casino space. Learn more about OnAir Entertainment

Endorphina is an online casino games developer and one of the fastest-growing companies in the sector. Ten years ago, they set up their business with the aim of creating great online slot games, unique in their field and popular among players. Learn more about Endorphina

As cashless gaming continues to grow around the world, operators and regulators are exploring options to bring solutions to their floor securely and compliantly. Learn more about Marker Trax

Swedish gaming development company, Gaming Corps, who develop original content for iGaming and Gaming, found themselves in an enviable position when the demand for their games exceeded their initial forecast. Learn more about Gaming Corps

Sparket, an innovative tech startup, set out to revolutionize live event wagering software. They saw the importance of social engagement in sports betting and a huge opportunity to modernize event wagering with their “bet-on-anything” platform The Social Betwork™. Learn more about Sparket

Sports betting start-up LulaBet had a clear goal: They wanted to launch their online sports betting site in South Africa, with their new technology partner Amelco, who would be supplying the sports betting platform for the venture. Learn more about LulaBet

Tech start-up SB22 had a bold idea: Modernize the gaming industry by bringing new technologies to online gaming and sports betting. From SB22’s perspective, this part of the industry was being constrained from progress because the technologies and platforms developers were using were built on legacy technology, more than 15 years in some cases. Learn more about SB22

iPro creates online (desktop and mobile) gaming products. In fact, its products are patented and have won several awards. With iPro’s products, casinos and entertainment companies can engage and delight customers everywhere around the clock. Its regulated real money and free-to-play social casino products give casinos turnkey solutions. Learn more about iPro

Online gaming across Canada had been accelerating. However, as time passed, technologies evolved along with standard player preferences and expectations. As Playjeux Studios analyzed the marketplace, they saw an opportunity to modernize online table games play with modern functionality, such as multi-player games, tournaments, gamification, and community features, all of which the current legacy technology could not handle. Learn more about Playjeux

ESATPT’s technology and development services date back to 2010, when the company began bringing information and communications technology to the barangays (districts) throughout the Philippines. In 2019, ESATPT joined the Small Town Lottery (STL), a democratized grassroots-based lottery and charity that is one of the lottery products overseen by the Philippine Charity Sweepstakes Office (PCSO). Learn more about how GLI helped ESATPT face the uncertainties of the industry and pivot toward iGaming.

Up-and-coming iGaming company Avento Group, based in Malta, and owns and operates several online casinos and sportsbooks, including Aplay Casino, Drift Casino, and Frank Casino. Having launched Avento MT in 2018, which operates the casino brands in regulated markets, the company now wanted to expand into other European markets. Their journey would begin with a quest to secure an internet gaming license from the Swedish Gaming Authority. But where to start? Read more about Avento and how we helped them achieve their gaming needs!

Kiron Interactive utilizes GLI as its go-to certification lab for its Virtual Sports Events platform as well as for BetMan, its remote game server platform. BetMan offers an omni-channel turn-key solution for operators looking for a dedicated betting solution on virtual games, and the platform services both sports betting and casino operators. It is vital to Kiron’s business that BetMan meets the most stringent quality standards. GLI issues regular certificates as Kiron expands globally and releases updated versions of its software, allowing the company to maintain the absolute highest levels of compliance. Find out our results with Kiron by continuing on!

Ready for a challenge? Our teams of elite professionals always are, and they proved it again when a supplier recently came to us with two hot games and one even hotter deadline. They had a hard-and-fast deadline that was just three days away, and they issued our teams this challenge: certify both games in less than three days – and we did. How did we do it? Read this illuminating new case study and discover how our teams move mountains to deliver for our client and their customers.

Each day, the gaming, sports betting, and lottery industries face the challenge of demonstrating to the public they are responsible organizations operating in society’s best interest. With that daily challenge, WLA (World Lottery Association) member company Lotería de la Ciudad de Buenos Aires (LOTBA) was also faced with rapidly evolving technologies and consumer behavior regarding online gaming. LOTBA wanted to find a way to take that opportunity to leverage those same technologies to expand their responsible gaming program to this new vertical. They also wanted to establish a responsible gaming program and framework that, as a lottery, would allow them to achieve the highest levels of certification under the WLA certification program.

Navigating the future of gaming

Your details have been received! Please click here to access your offer. We will also send a copy of offer to your inbox.

Selected Case Studies

Lars Schmeller, Game Lead at Lotum, shares how GameRefinery has transformed their decision-making process

How GameRefinery Helped Gazeus Games Identify Profitable Features for its Games

Get our latest news in a monthly digest into your inbox!

How GameRefinery Helped Genesis Backed Holy Water Develop a Metagame to Grow Their Audience

How GameRefinery Helped Lootcakes Accelerate Growth

How GameRefinery Helped Ubisoft Find The Right Social Features

How GameRefinery helps FoxNext Games plan their LiveOps roadmap

How GameRefinery Helps Guide Decisions At Rovio

How Feature Level Demographic Insights Help MAG Engage Their Audience

Trusted by leading game studios and publishers.

• Rewarded Video
• Interactive Advertising
• Starcade Studios
• Ad Performance Measurement

• Gaming Audience
• Gaming Research
• Case Studies

Advertise With Us

Good stuff coming your way, fill out the form below to download the content..

Step 1 of 2

Let's start with the basics...

Step 2 of 2

Now, Tell us who you are...

By clicking “Submit,” you consent to allow Activision Blizzard Media to store and process the personal information submitted above in order to provide you the content and/or service(s) requested.

Activision Blizzard Media is committed to protecting and respecting your privacy. From time to time, we would like to contact you about our products and services,  as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick the agreement to receive communications from Activision Blizzard Media above.

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

ENJOY YOUR CONTENT

The file you were requesting should have downloaded automatically if it did not please click below.

Download Now

Game Theory

Subscribe to our insights.

Game Theory is the ultimate in-game guide for brands. Uncover premium insights, explore diverse gaming cultures, and master in-game opportunities.

Terms and Conditions Privacy Policy

Thanks for Signing up

Keep an eye on your inbox for future gaming insights.

Advertise With Us Let's Start By Getting Connected

Success Stories

Your brand’s success on our platform.

Our diverse roster of clients has found massive success with the help of our unique platform. There are multiple ways these clients have benefitted from our platform, from rewarded and integrated advertising to esports marketing, but the one common thread is our unrivaled access to millions of hard-to-reach gamers.

Businesses from around the world achieve real results with our games. Below is a selection of case studies providing fantastic examples of in-game advertising at work.

Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays

Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.

View Case Study

40,000 Prada Samples Requested in Less Than a Day

Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.

Combining Interactive Ads with Brand Integrations for Higher Brand Awareness

Kellogg’s partnered with Activision Blizzard Media to drive brand impact for Pringles.

Rewarded Media

Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service

Through Rewarded Video ads, Ben & Jerry’s was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.

Increasing Purchase Intent for Tesco During The Holidays

Tesco utilized Activision Blizzard Media’s Rewarded Video ads to amplify quality perception and incite purchase intent of their food products during the holiday season.

Maximizing Brand Impact for Garnier Nutrisse Crème

Through high quality, opt-in Rewarded Videos, L’Oreal provided players with real value to progress their gameplay and consequently the campaign successfully achieved its objectives.

Driving Top of Mind Awareness for the iPhone 13 Pro

Sky Mobile took advantage of Activision Blizzard Media’s rewarded mobile platform to increase top of mind awareness and association for the iPhone 13 Pro.

Gamifying Ads for Better Brand Recall

Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.

Reaching Women Thoughtfully With Rewarded Video Ads

L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser.

Optimizing Mobile Video Ads

Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.

Driving Product Awareness

Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.

Increasing Brand Recall

Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform.

Testing Ad Content

BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding.

Exploring Ad Effectiveness

HelloFresh paired eye-catching creative with our mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.

Players Go All in for Pringles

Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 rewarded rich media on its mobile ad platform, providing real value during key moments of gameplay.

Tapping Brand Awareness

Nestle wanted to increase both brand awareness and consideration for its new shareable pack KitKat Senses, showcasing how it brings people together.

Measuring Mobile Brand Impact

We worked with N26 to test the efficacy of mobile ad video creative. The campaign ended up driving statistically significant uplift across all measures including upper funnel as well as consideration among users.

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact [email protected]

Now, Tell us who you are and what you're interested in...

Your message has been sent.

WE’LL BE IN TOUCH!

Thanks for reaching out. Please check your inbox for important information on our next steps.

• United States

Selected region: United States

Close Menu +

• Deutschland
• Ad Solutions

All trademarks referenced herein are the properties of their respective owners. © 2022 Blizzard Entertainment, Inc. © 2022 Activision Publishing, Inc. © 2022 King.com Ltd.

• Privacy Policy
• Terms of Use
• Brand Safety
• Summer Of Play Terms
• Cookie Settings
• Do Not Sell or Share My Personal Information

The Software License and Service Agreement will be updated. Please follow this link [ https://www.activision.com/legal/ap-eula ] in order to see these changes.

• Share full article

For more audio journalism and storytelling, download New York Times Audio , a new iOS app available for news subscribers.

• Apple Podcasts
• Google Podcasts

At the Democratic Convention, a Historic Nomination

What story did the democrats tell about kamala harris and will it be enough to win.

Hosted by Sabrina Tavernise

Featuring Astead W. Herndon and Reid J. Epstein

Produced by Lynsea Garrison Rob Szypko Jessica Cheung Asthaa Chaturvedi and Shannon Lin

Edited by Rachel Quester

Original music by Rowan Niemisto Marion Lozano Dan Powell and Diane Wong

Engineered by Chris Wood

Listen and follow ‘The Daily’ Apple Podcasts | Spotify | Amazon Music | YouTube | iHeartRadio

Last night, at the Democratic National Convention, Vice President Kamala Harris accepted her party’s nomination, becoming the first woman of color in U.S. history to do so.

Astead W. Herndon and Reid J. Epstein, who cover politics for The Times, discuss the story this convention told about Ms. Harris — and whether that story could be enough to win the presidential election.

On today’s episode

Astead W. Herndon , a national politics reporter and the host of the politics podcast “ The Run-Up ” for The New York Times.

Reid J. Epstein , who covers politics for The New York Times.

Background reading

Kamala Harris promised to chart a “new way forward” as she accepted the nomination.

“The Run-Up”: It’s her party now. What’s different?

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Michael Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Maddy Masiello, Isabella Anderson, Nina Lassam and Nick Pitman.

Astead W. Herndon is a national politics reporter and the host of the politics podcast “The Run-Up.” More about Astead W. Herndon

Reid J. Epstein covers campaigns and elections from Washington. Before joining The Times in 2019, he worked at The Wall Street Journal, Politico, Newsday and The Milwaukee Journal Sentinel. More about Reid J. Epstein

Advertisement