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Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Unlock effective presentation skills (tips and best practices)

Get your team on prezi – watch this on demand video.

Anete Ezera March 23, 2023

Presentation skills are a crucial aspect of communication in today’s world. Whether you’re delivering a pitch to potential investors, giving a lecture in front of a class, or trying to make a point at a meeting, your ability to effectively present your ideas can greatly impact your success. However, not everyone is a natural-born speaker. Many struggle with nerves and self-doubt when it comes to presenting in front of an audience. But don’t worry! Improving your presentation skills is possible with practice and dedication. In this blog post, we’ll provide you with practical tips that will help you become a confident and engaging speaker. From preparing your material to engaging with your audience, we’ll cover everything you need to know to take your presentation skills to the next level. So whether you’re just starting out or looking to refine your existing presentation skills, read on for all the advice and inspiration you need to succeed.

Types of Presentations

Before we dive into specific presentation skills, it’s important to define the different types of presentations that may require different skills in how they’re presented. There are several types of presentations you can choose from, each with its own distinct format and style. Let’s take a look at some of the most common types of presentations:

Narrative presentations

In these types of presentations, the speaker focuses on telling a story that engages the audience and reinforces the main message. This type of presentation is perfect for engaging and entertaining an audience. It helps to keep the audience interested and focused and can be a great way to reinforce the main message. However, it can also be time-consuming to prepare a well-structured narrative.

Informative presentations

These types of presentations are designed to provide information on a specific topic. The speaker focuses on delivering accurate and relevant information to the audience in an organized and straightforward manner. This type of presentation is great for providing accurate and relevant information to the audience. The organized and straightforward delivery makes it easy for the audience to understand and retain the information. However, it can be difficult to keep the audience engaged and interested if the presentation is too dry or lacks excitement.

Persuasive presentations 

In persuasive presentations, the speaker aims to convince the audience to take a specific action or adopt a particular point of view. This type of presentation often includes arguments, statistics, and other persuasive techniques. However, if the arguments are weak or the persuasive techniques are ineffective, the presentation can fall flat and fail to achieve its intended outcome.

Demonstrative Presentations

These types of presentations focus on demonstrating a product or service to the audience. The speaker often includes visual aids, such as slides or videos, to help illustrate the key features and benefits of the product or service. However, it can be difficult to keep the audience engaged if the demonstration is too lengthy or repetitive.

Instructional Presentations

Instructional presentations are designed to teach the audience a specific skill or provide them with step-by-step instructions. The speaker often uses visual aids, such as diagrams or slides, to make the instructions clear and easy to follow. It’s perfect for teaching the audience how to perform a specific task. The use of visual aids, such as diagrams or slides, makes it easy for the audience to understand and follow the instructions. In this type of presentation, it’s important to present the instructions in a highly engaging way so the audience doesn’t lose interest.

Choosing the right type of presentation format can greatly impact the success of your presentation. Consider the audience, the message you want to convey, and the resources available to you, when deciding on the best presentation format for your needs. Once you’ve decided on a presentation format, you can move on to developing certain presentation skills that are most important for the specific case. 

Presentation delivery methods

The way you deliver your presentation is crucial. Therefore, we want to highlight this aspect before we dive into other effective presentation skills. A delivery method can make or break a presentation, regardless of the quality of the content. There are various methods of presentation delivery. The choice of method depends on the type of audience, the topic of the presentation, and the desired outcome. Discover 4 ways you can deliver a presentation and what kind of skills and approach they require. 

Traditional delivery

One of the most common presentation delivery methods is the traditional method of standing in front of an audience and delivering a speech. This method is suitable for formal presentations, such as keynote speeches, lectures, and corporate presentations. This method requires the speaker to have excellent public speaking skills, including voice modulation, body language, and eye contact. A traditional presentation delivery usually follows a classical presentation outline that has a clear beginning, middle, and end. 

Visually-focused presentation delivery

Another method of presentation delivery is the use of visual aids. This method involves using multimedia tools, such as images, videos, and infographics. Visual aids are effective because they can help the audience to better understand complex information, and they can also serve as a reference for the audience to refer to after the presentation. However, visuals should not be the sole focus of the presentation, as they can distract the audience from the message. 

If you want to create a visually-focused presentation, discover different Prezi presentation templates, and be sure to add images, videos, data visualizations, GIFs, stickers, and other visuals that you can find in Prezi’s content library and Prezi Design.  

If you want to learn more about the use of visuals in a presentation, and what are the best design practices, watch this video:

Interactive presentation delivery

Another way to deliver a presentation is by using interactive methods such as group discussions, role-plays, and simulations. This method is suitable for presentations that require the audience to actively participate in the presentation. Interactive presentations can be useful for training sessions, team-building exercises, and workshops. 

On Prezi, you can create highly interactive presentations where your audience can be active participants. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech.

Storyteller delivery

The last method of presentation delivery is storytelling. It involves the use of anecdotes, personal experiences, and stories to deliver a message. Storytelling is a highly effective tool because it can help the audience to relate to the message on a personal level. 

Storytelling can also be used to make a presentation more engaging and entertaining. 

If you want to visually showcase a relation between two aspects and capture the transitional movement in a timeline, use motion, zoom, and spatial relationships in a Prezi presentation to showcase the nuances of your story world. 

Regardless of the presentation delivery method, make sure to follow the best presentation practices:

• Be well-prepared and knowledgeable about the topic. This can be achieved through research, practice, and rehearsal.
• Use clear and concise language that is easy for the audience to understand. You should avoid using jargon and technical terms, or you can take time to explain them to the audience. 
• Work on engaging the audience using eye contact, body language, and humor. This can help you establish a connection with the audience and make the presentation more engaging. 
• Be mindful of the time and ensure that the presentation is delivered within the allotted time frame.  
• Use effective visuals, if applicable, to support your message without overpowering it.

Effective presentation skills

There are numerous skills that you can develop to improve your presentations. In this article, we’ve summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message.

1. Effective communication

Effective communication skills are critical when it comes to presenting information to others. Presentations require a clear and concise message, and communication skills are key in delivering this message to your audience. Good communication skills allow you to connect with your audience, build rapport, and maintain engagement throughout the presentation. In addition, communication skills allow you to articulate your ideas and arguments clearly, and to respond to questions or challenges effectively. 

To improve this skill, practice speaking in front of a mirror or recording yourself to identify areas where you may need improvement. Also, consider using vocal techniques such as varying your tone and volume to keep your audience engaged.

2. Confident body language

Confident body language is an essential presentation skill as it communicates to the audience that the speaker is credible, knowledgeable, and in control. A confident posture, eye contact, and gestures can help you establish a strong presence and build rapport with the audience. It also helps you to convey your message more effectively. 

To practice confident body language, start by standing tall with shoulders back and head held high. Also, make eye contact with the audience and use natural hand gestures to emphasize key points. It’s also important to practice speaking clearly and with conviction, as this can further enhance the impact of confident body language during a presentation. 

If you’re interested in learning more about body language, read our article on 9 secrets to a confident body language . 

3. Audience engagement

Being able to engage your audience is a crucial presentation skill because it ensures that your message is well-received and understood. When you engage your audience, you capture their attention and maintain their interest throughout your presentation. This can make the difference between a successful presentation and one that falls flat. Holding the attention of your audience requires a combination of factors, such as having a clear message, being confident and comfortable in your delivery, using visual aids effectively, and connecting with your audience on a personal level. 

To improve this skill, you can practice rehearsing your presentation in front of friends or colleagues and seeking feedback. You can also try studying successful public speakers and their techniques and incorporating audience participation activities into your presentation to keep them engaged and interested. 

Additionally, you can engage your audience by opting for a motion-based presentation. It’ll enhance the impact of your content and ideas, making it more captivating for your audience to watch than a slide-based presentation. On Prezi, you can use motion, spatial relationships, and zooming effects to create highly impactful presentations. 

4. Time management

Time management is an essential presentation skill as it helps to ensure that you deliver your message effectively and efficiently within the allotted time. Poor time management can lead to an unprofessional and unprepared presentation, leaving the audience disinterested or confused.

To practice good time management, begin by planning and rehearsing your presentation in advance. It’s important to allocate sufficient time to each section and consider factors such as audience engagement and potential interruptions. You can also use time-tracking tools and practice pacing yourself during rehearsals to ensure you stay on schedule. By mastering time management, you can deliver a polished and engaging presentation, leaving a positive and lasting impression on your audience.

5. Content organization

Effective organization of presentation content is crucial for any presenter, as it determines the clarity and impact of the message. Organized content can help you convey your ideas in a logical and coherent manner, which aids in maintaining the audience’s attention and retention of information. 

To ensure that your presentation’s content is well-organized, it’s important to follow a few key steps. 

• Identify the main points you want to convey and arrange them in a logical order.
• Create a clear outline that includes an introduction, main body, and conclusion.
• Use transition words or phrases to smoothly connect each point to the next. 
• Ensure that your presentation has a consistent flow and that each point supports your overall message. 

By following these steps, you can effectively organize your presentation’s content and create a memorable and impactful experience for the viewers.

If you’re creating a sales presentation, be sure to read our step-by-step guide on crafting a winning sales presentation .

Also, discover how to best structure your presentation based on your presentation goal in this video:

6. Storytelling 

Storytelling is a powerful presentation skill that can captivate your audience’s attention and enhance the impact of your message. Stories allow us to connect with people on a deeper emotional level, and help us convey complex ideas in an easy-to-understand way. When we tell a story, we engage our audience, evoke their imagination, and inspire them to take action. 

To develop strong storytelling skills, you should practice telling stories with a clear beginning, middle, and end that convey a message or lesson. It’s also important to incorporate sensory details, such as sight, sound, touch, smell, and taste, to help the audience visualize the story. Also, make sure to focus on the tone of your delivery, including voice inflection, body language, and facial expressions, to effectively convey the emotions and dynamics of the story. Finally, use one of Prezi’s presentation templates like the one visualized below, or create your own story presentation on Prezi and visualize relations between topics, events, and characters using spatial relationships and visual hierarchy. 

By mastering the art of storytelling, you can deliver a powerful presentation that resonates with the audience and creates a lasting impression.

7. Adaptability

Adaptability is a crucial presentation skill – it allows you to adjust and respond to unexpected situations, changes, and challenges during the presentation. The key is to be properly prepared. This means researching your topic and practicing your presentation speech enough so that you’re prepared for any changes or questions that may arise. When you’re prepared, you’ll feel more present and be able to read the room and adjust to your audience’s needs and interests. Also, be flexible and open-minded to new information, feedback, and audience reactions. This skill will enable you to think on your feet and modify your content or delivery style accordingly. 

And lastly, you want to uphold the quality of your presentation no matter where you’re presenting, online or offline. If you need to adapt your presentation to an online experience, use Prezi Video and simply import your already-existing Prezi, Powerpoint, or Google slides, and deliver the same level of presence and quality as offline. With Prezi Video, you can showcase your slides next to you on-screen as you present, keeping that face-to-face interaction. 

Make sure to check out Prezi Video templates that you can find in Prezi’s template gallery .

8. Confidence

Last but definitely not least, one of the key presentation skills a great presenter possesses is confidence . Presenting with confidence can help you engage your audience and convince them of your authority and knowledge on the topic at hand. When you exude confidence, the audience is more likely to trust you and your message, leading to better communication and understanding. 

Developing confidence can be achieved through several methods. Practicing your speech multiple times, visualizing a successful presentation, and focusing on positive self-talk are all techniques that can help boost your confidence. Additionally, learning to control body language and voice tone can also have a positive effect on confidence levels during your time in the spotlight. 

By implementing these strategies, you can build your confidence and improve your presentation skills each time you’re speaking in front of an audience. 

Discover more about effective presentation skills in this video:

How to improve public speaking and presentation skills

While working on the effective presentation skills we listed above, you may feel nervous about public speaking in general. It’s no secret that public speaking can be a daunting task for many people. However, if you want to be a powerful, confident, and impactful presenter, you need to overcome your fear of anxiety of public speaking and improve the way you feel and appear when presenting. 

If you want to learn more about different techniques that can help you calm down before a presentation, here’s a helpful video for you to watch:

To help you become better at public speaking, we summoned 20 tips you can follow:

1. Practice, practice, practice

One of the most effective ways to become more comfortable with public speaking is to practice your speech as much as possible. When you practice, you can work out any kinks or rough spots that you may encounter when giving your speech in front of an audience. Additionally, practicing allows you to become more familiar with the material, making it easier to remember and deliver with confidence. While it may be tempting to simply read your speech from a script or cue cards, practicing your speech will allow you to internalize the material and deliver it with greater ease, flow, and naturalness. Therefore, it’s highly recommended that you take the time to practice your speech as much as possible before giving it in front of an audience, whether that be your friends, family, or colleagues.

2. Use presenter notes 

Preparing for a presentation can be a lengthy endeavor, particularly if you aim to memorize the entire script. Trying to remember every point can be challenging. Plus, the stress of public speaking can cause you to overlook crucial details. Jotting down your talking points can help you stay organized and avoid forgetting any essential information. However, relying solely on flashcards or paper notes may not be ideal. Constantly glancing at sticky notes or looking away from your audience can disrupt the flow of your presentation and disconnect you from your listeners. Instead, try using presenter notes on Prezi , where you can easily add notes to each slide. While presenting, you’ll be the only one that sees them, helping you deliver an impressive presentation with maximum confidence. 

3. Know your audience

When delivering a speech, it’s important to analyze and understand the audience you’ll be speaking to. By doing so, you can tailor your speech to their interests and needs. This means that you should take into account factors such as their age range, educational background, and cultural or professional affiliations. Additionally, it’s important to research the topic you’ll be discussing thoroughly and provide examples that are relevant to your audience. By doing this, you can ensure that your message will resonate with your listeners and leave a lasting impact.

4. Start with a strong opening

To really captivate your audience, it’s important to start with a strong opening that grabs their attention and sets the tone for the rest of your speech. One approach could be to start with a thought-provoking question or a powerful anecdote that relates to your topic. Alternatively, you could begin with a surprising fact or statistic that shocks and intrigues your listeners. Whatever you choose, make sure it’s attention-grabbing and relevant to the message you want to convey. Remember, the opening of your speech is your chance to make a lasting impression, so make it count!

Discover other ways to start your presentation speech and watch this video for more tips on starting a virtual presentation: 

5. Use humor

Using humor can be a great way to start off a presentation. It can help to reduce the tension in the room and make your audience feel more at ease. For example, you could start off with a joke or a funny story that relates to your topic. Alternatively, you could use a humorous image or meme to grab your audience’s attention. Just be sure not to overdo it – too many jokes can detract from your message and make you seem unprofessional. Remember that the ultimate goal of your presentation is to communicate information and ideas effectively, so use humor wisely.

6. Incorporate stories

Using stories in your speech can be an incredibly powerful tool. Personal stories, in particular, can help illustrate your points and make your message more memorable. By sharing a personal experience, you can connect with your audience on a deeper level and create an emotional bond. This can help them better understand your message and remember it long after your speech is over.

One way to incorporate personal stories into your speech is to draw from your own life experiences. Think about a time when you faced a challenge or overcame an obstacle, and how that experience taught you something valuable. Share that story with your audience and explain how the lessons you learned can be applied to their lives as well.

You can also use stories to illustrate more abstract concepts. For example, if you’re giving a talk about the importance of perseverance, you could share a story about someone who faced numerous setbacks but refused to give up. By sharing that story, you can make the concept of perseverance more concrete and relatable to your audience.

7. Use pauses

Using pauses is a great way to enhance your communication skills. In fact, when you take breaks in your speech, can help you gather your thoughts and think more clearly. Pausing also allows you to emphasize key points you want to make in your speech. Additionally, by using pauses strategically, you give your audience time to process the information you’re sharing with them, which can help ensure that they understand and retain it better. All in all, incorporating pauses into your speaking style can be incredibly effective in making your message more impactful and memorable.

8. Speak clearly and loudly

When delivering a speech or presentation, it’s important to speak in a manner that is clear and easy to understand. However, it’s equally important to ensure that your voice is projected loudly enough for your audience to hear you. Speaking too softly can make it difficult for people in the back of the room or in larger spaces to hear what you’re saying, which can lead to confusion and a lack of engagement. To avoid this, try to practice projecting your voice and enunciating your words clearly before you give your speech. You can also use tools like microphones or audio amplifiers to help ensure that your message is heard loud and clear by everyone in the room.

9. Take deep breaths

Taking deep breaths is a great way to help you relax and calm your nerves, but there are other things you can do too. For example, you might want to try some light yoga or stretching exercises to loosen up your muscles and release tension. Also, you could take a warm bath or shower to soothe your body and mind. Another option is to listen to some calming music or read a book that you enjoy. By taking the time to find what works best for you, you can develop a personalized relaxation routine that you can turn to whenever you need it.

10. Use repetition

Repetition is a powerful tool that can help you drive the point home in your speech. By repeating key points, you can reinforce your message and increase your chances of being remembered. In addition, repetition can help you emphasize important ideas and create a sense of rhythm in your speech. It can also be used to build suspense and create a sense of anticipation in your listeners. With these benefits in mind, it’s clear that repetition is an essential aspect of effective public speaking.

11. Use active verbs

One way to improve the effectiveness of your speech is to use active verbs. Active verbs help to create a more engaging and dynamic presentation, as they convey a sense of action and energy. By using active verbs, you can help to capture your audience’s attention and hold their interest throughout your speech.

In addition to using active verbs, it’s also important to consider the pace and rhythm of your speech. Varying the speed and tone of your delivery can help to keep your audience engaged and prevent them from becoming bored or disinterested.

Another way to enhance the impact of your speech is to use vivid language and descriptive imagery. By painting a vivid picture with your words, you can help to create a more memorable and impactful presentation. For example, instead of simply saying “the sky was blue,” you could describe it as “a brilliant shade of deep blues, like the ocean on a clear summer day.”

By focusing on these key elements of effective speechwriting, you can help to create a more engaging and impactful presentation that will leave a lasting impression on your audience.

12. Ask rhetorical questions

Rhetorical questions are a powerful tool that can help make your speech more engaging and interactive. They can be used to stimulate critical thinking, provoke curiosity, and encourage the audience to reflect on the topic at hand. By asking a thought-provoking question, you can capture the audience’s attention and encourage them to think about the subject matter in a new and different way. Furthermore, rhetorical questions can be used to create a sense of anticipation and excitement, as the audience eagerly anticipates the answer to the question you have posed. 

13. Use metaphors and similes

Metaphors and similes are powerful tools that can help individuals better understand complex concepts. They are like a flashlight that illuminates the dark corners of the mind, providing clarity and insight. By comparing two seemingly different things, metaphors and similes can create a bridge between the familiar and the unfamiliar, allowing individuals to grasp difficult ideas with ease. In our fast-paced world, where information overload is a common issue, the use of metaphors and similes can help cut through the noise and deliver a clear message. So, the next time you encounter a challenging concept, remember to use these techniques to shed light on the subject matter.

14. Prepare handouts

When giving a speech, it’s important to remember that your audience needs to be able to follow along with what you’re saying. One way to help them do this is by using handouts. Handouts can be a great way to enhance your presentation because they allow you to provide additional information that may not be covered in your speech. For example, you can use handouts to provide graphs, charts, or other visuals that illustrate your points. Additionally, handouts can be a useful tool for your audience to take notes and refer back to later. By providing handouts, you can ensure that your audience is engaged and able to fully understand the information you’re presenting.

15. Incorporate props

Using props during your speech is a great way to enhance your delivery and keep your audience engaged. By incorporating visual aids such as props, you can help to illustrate your points and add depth to your content. Additionally, props can be used to make abstract concepts more concrete and easier for your audience to understand. For example, if you’re delivering a speech on the importance of recycling, you could bring in a visual prop such as a bin of recyclable materials to help drive home your message. Overall, the use of props can help take your speech to the next level while making it more memorable and impactful for your audience.

16. Practice in front of a mirror

Another useful tip for improving your presentation skills is to practice in front of a mirror. Not only can this help you perfect your body language and delivery, but it can also give you a better sense of how you come across to others. Additionally, practicing in front of a mirror can help you identify any nervous habits or tics that you may have, allowing you to work on eliminating them before your actual presentation. Overall, incorporating mirror practice into your preparation routine can be a simple yet effective way to boost your confidence and improve your presentation skills.

17. Join a public speaking group

Joining a public speaking group is a great way to improve your public speaking skills. Not only will you have the opportunity to practice speaking in front of others, but you’ll also receive valuable feedback that can help you improve. Additionally, by joining a group, you’ll have the chance to meet and network with other like-minded individuals who share a passion for public speaking. This can lead to new opportunities and connections that can benefit you both personally and professionally. Finally, being part of a public speaking group can also provide a sense of community and support, as you work together with others to achieve your goals and improve your skills.

18. Record yourself 

Another way to enhance your public speaking skills is to record yourself. By doing this, you can identify areas where you need to improve and refine your delivery. When you listen to yourself speak, you can pay attention to your pitch, pacing, and tone. You can also identify filler words or phrases, such as “um” or “like,” that you might use unconsciously. Additionally, recording yourself can help you become more comfortable with the sound of your voice. This can be especially helpful if you’re not used to hearing yourself speak for extended periods of time. Overall, recording yourself is a simple yet effective way to become a more confident and polished public speaker.

19. Learn to handle interruptions

One of the most common challenges that speakers face is handling interruptions. These interruptions can come in many different forms, such as unexpected questions, technical difficulties, or distractions in the environment. It’s important to learn how to handle these interruptions gracefully, as they can often derail a speech and throw off the speaker’s focus and confidence.

One key strategy for handling interruptions is to remain calm and composed. It’s natural to feel frustrated or flustered when faced with an interruption, but it’s important to take a deep breath and stay focused. Remember that interruptions are a normal part of public speaking, and they don’t have to ruin your presentation. If you need a moment to collect your thoughts, don’t be afraid to pause and take a few seconds to regroup.

By learning to handle interruptions with grace and composure, you can become a more effective and confident speaker. With practice and preparation, you can manage interruptions and keep your presentation on track, even in challenging situations.

20. End on a strong note

When giving a speech, it’s important to not only focus on what you say during the body of your presentation, but also on the way in which you conclude. A strong presentation should summarize the main points of your speech and leave a lasting impression on your audience. This can be achieved by reiterating your main points in a memorable way, making a call to action, or leaving your audience with a thought-provoking question. By doing so, you’ll ensure that your message resonates with your audience long after your speech has ended.

Another useful technique is to anticipate potential interruptions and plan how to address them in advance. For example, if you’re giving a presentation with a Q&A session at the end, be prepared for questions that might challenge your ideas or require additional information. It can be helpful to practice your responses to common questions ahead of time so that you feel more confident and prepared.

Discover other memorable ways how to end a presentation.

Effective presentation skills are key. While not everyone may be a natural-born speaker, with practice and dedication, anyone can improve their abilities to become a confident and engaging presenter. Whether you’re pitching to investors, delivering a lecture, or presenting in a meeting, being able to effectively present your ideas can greatly impact your success.

Remember, becoming a great presenter is a journey that requires patience, perseverance, and constant improvement. Don’t be afraid to seek feedback from others, practice regularly, and try out new techniques. With time, you’ll become more comfortable and confident in your abilities to deliver engaging and impactful presentations.

In conclusion, improving your presentation skills is a worthwhile investment that can pay dividends in both your personal and professional life. So take the time to hone your abilities, put in the effort, and embrace the opportunities that come your way. With the tips and techniques we’ve provided in this blog post, you’ll be well on your way to becoming a confident presenter.

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11 Tips for Improving Your Presentation Skills (& Free Training)

Written by: Heleana Tiburca

Are you looking for ways to completely level up your presentation skills? We’ve rounded up a list of the 10 best tips to help you deliver and create an effective presentation .

Here’s a sneak peek at some of the tips you’ll find inside:

• Create an audience journey roadmap
• Use proper and confident body language
• Meet your audience before presenting to better connect with them
• Focus on your presentation design to engage your audience

... and a whole lot more!

So, if you want to take your presentation skills to the next level, then this list will show you exactly how to do so.

Let’s get into it.

Table of Contents

Tip #1: define the purpose of your presentation., tip #2: create an audience journey map., tip #3: keep your slides short and sweet., tip #4: focus on your presentation design., tip #5: visualize boring numbers and data., tip #6: practice in front of a live audience., tip #7: meet your audience before presenting., tip #8: channel nervous energy into enthusiastic energy., tip #9: use proper and confident body language., tip #10: allow your personality to shine through., tip #11: take courses to improve your presentation skills., free presentation skills training.

Behind every successful presentation, there was carefully crafted planning that went into it beforehand. To ensure that you’ll have a powerful presentation, you need to consider your message.

The very first step to any good presentation is to define its purpose. This goes on in the very beginning during the planning process where you consider your message.

Your presentation’s end goal can be any of the following:

• To entertain
• To persuade

Your presentation’s end goal might even be a combination of the four purposes above. Consider the fact that you may need to inform buyers of your product and what problem it solves for them, but you also need to persuade them into buying it.

This is where engaging storytelling and proper visual aids will come into play to help you achieve your goal, and will either make or break your presentation.

Once you pinpoint the purpose of your presentation, you can then begin to work on the subject matter and your audience journey map.

An audience journey map is a visual representation of all the steps you need to take your audience members through, from first to last and everything in between, to achieve the goal of your presentation.

There are a few steps to creating your audience journey map.

First, you need to start your explanation at a low point — the current state of an issue. Maybe there’s a problem that you are able to solve. Describe the current situation before you lay out the undertaking ahead.

Once you lay out the problem, you can then start showing your audience the process of solving this problem. To not overwhelm your crowd, give them an actionable roadmap to follow.

With great verbal communication skills, you can tell them how you plan to take the first step.

This is many times the hardest part of the presentation, but once you have the foundation for your first step, you can easily lay out the next stepping stones and take them to your end goal with ease.

Creating an audience journey map will be a major success factor in a compelling presentation and needs to be done before writing and creating your slides.

Having a clear audience journey map will also help ensure you take your audience on a smooth journey with all your main points in line and achieve your end goal with no bumps in the road.

When giving a presentation, make sure that you keep it short, sweet and as informationally-condensed as possible. All of your slides should be easy to digest and understandable at a glance.

Let's take a look at an example. The slide below is part of Visme's simple presentation theme , which is designed to have maximum impact with minimal text.

You can customize this slide and others like it in Visme's presentation software . Or, you can apply the same concept of minimalism to any other presentation tool, such as PowerPoint.

To make sure that you stay on topic and won’t overwhelm your crowd with too much information, you need to have a plan. When you have a solid plan to go by, you won’t go off track and begin rambling about things unrelated to your presentation.

Another practical way you can stay on topic and not overwhelm your audience with too much information is to have your main points written in bold somewhere on your slides.

Here's another example of a Visme slide template that does that well:

As you can see above, you don’t need to write out all the information surrounding the main points, as this will cause your audience too much confusion.

An experienced presenter will be able to quickly glance over at their own presentation slides, see the main points and continue on with their presentation, engaging their audience without going off course.

This, of course, comes with a lot of rehearsing out loud, which we will cover more in tip number six .

Another great way to keep your presentation short is to set a specific time for asking questions.

By reserving a few minutes during your presentation for your audience to ask questions, you can present your main points and achieve your goals, without going into too much detail.

Your audience can then ask for clarity on anything that interests them and you can answer their questions in however much detail you need.

Picture this: you’re gathered around the conference table with all your colleagues early Monday morning and your manager pulls up a lifeless, colorless, text-filled Microsoft PowerPoint presentation.

You’re trying your best to pay attention and understand what he’s trying to convey, but staring deep into your coffee cup seems much more interesting at this point.

Sound familiar?

This is why it’s so crucial to understand how your presentation design will affect the outcome.

By having a messy and overloaded presentation, you’ll lose your audience almost immediately. On the flip side, if it’s so mundane and boring, you will also lose their attention.

One design presentation tip that we suggest you implement is to make sure you don’t overcrowd your slides with too much text.

This is a risky thing to do because the moment you flip to the next slide, your audience’s attention goes from what you’re saying, to your slide.

They’ll begin to read everything presented on the slide and completely tune you out. This is why a minimal text approach with a maximum of 2-3 different yet complementary fonts on your slides will be ideal, like in the example below.

You can use visual aids like images, animated graphic design elements, videos and more to convey the same message that boring text would.

It’s not everyone’s cup of tea to design a presentation from scratch, and that’s why it can be incredibly helpful to use a tool that offers presentation templates to help you get started.

Visme has hundreds of handcrafted presentation templates for public speakers to use for any occasion. Each presentation template is fully customizable and you’ll be able to add your branded content to your slides to make it your own.

Presenting your data can be an incredibly tricky and difficult task.

Instead of adding a bunch of tables and numbers to your slides, try switching things up by using charts, graphs and other data visualization types .

When creating a chart for your presentation, you need to be mindful of several things.

First, you need to choose the right chart to begin with. Not every type of graph is suitable for all data sets. The chart you choose will depend on the nature of your data and your unique purpose of using that chart.

Here's an infographic to help you understand what type of chart to use depending on your unique needs and nature of data.

Image Source

For example, if you're drawing a comparison between two or more items, a bar graph might be suitable. But if you're breaking down composition, a pie chart might be a better idea.

Also, make sure that you can fit all of your information into a chart without overcrowding the visual and also have your audience understand that information at a glance, like in the example below.

Other data visualization tips to keep in mind include choosing a pleasant, cohesive color scheme, sticking to max 2-3 fonts, incorporating a legend, and keeping your data as simple as possible.

Learn more about data visualization best practices to help you create engaging charts for your presentations and reports.

If you're using Visme, you can also import your data directly from Google Sheets, Microsoft Excel, Survey Monkey, Google Analytics and more.

Practice, practice and practice again.

Some would argue that writing up and designing a presentation from scratch is the easiest part. Delivering the presentation in a way that it engages your audience — that's the tricky part.

When it comes to public speaking, it’s only natural that one would get a little nervous and stumble upon their words.

That’s why practicing your public speaking skills in front of others will be vital to how well you present and connect with your crowd during your actual presentation.

It’s one thing to practice in front of the mirror, but it’s something completely different when people are waiting for you to deliver information that will improve their business or life.

So gather up some friends, family members or even your pets, and present your presentation from start to finish as many times as you need.

By presenting your slides out loud, you might even catch some mistakes in your presentation or find you need to add in some missing information.

By shaking your attendee’s hand before a meeting, you’ll begin to make connections and become more approachable and likable by your audience.

Meeting your audience will help break the ice and make them more likely to listen to what you have to say. They will also feel more comfortable asking you questions later, which will increase the value they get out of your presentation.

Plus, you’ll also feel more relaxed speaking to your audience if you've met them already. When you can put a name to a face, you’ll automatically feel a sense of comfort when you make eye contact with them while presenting.

Even the most famous movie stars and popular public speakers will still get nervous before a public presentation.

It’s human nature to get butterflies and perspire a bit before having tons of eyes on you, critiquing every word you have to say.

So, if you’re feeling nervous before a presentation, instead of emotionally shutting down, take that nervous energy and transform it into enthusiastic energy.

Before getting up on stage, listen to your favorite hype music, maybe have a coffee (if it won’t make you jittery) or get a pep talk from a friend.

By being confident and using your enthusiasm to your advantage, you’ll have your crowd on the edge of their seats, completely engaged, following every word you say.

Enthusiastic presentations will much better received by listeners, rather than monotone informational presentations. So, as important as your presentation design is, the way you present it will determine a big part of the outcome.

According to Allan Pease , an Honorary Professor of Psychology at ULIM International University, you can convince almost anyone to do anything for you if you use proper body language.

He has an entire Ted Talk dedicated to the subject, which you can watch below.

The proper use of hand gestures, a power stance, a confident smile and an authoritative yet kind voice are all techniques that you can leverage to get your crowd listening to and agreeing with what you’re saying.

According to Allan Pease, when using hand gestures, you’ll want to make sure that you’re using open palm gestures. This makes you look like a great leader that is right there with the team, ready to lead and take charge.

By using open palm gestures, people will automatically be inclined to listen to you.

The moment you turn your hand over and start using your pointer finger, you will lose your audience. They won’t accept any information from you and they will believe you have an authoritative and hostile attitude.

Body language is everything, so make sure to use open hand gestures, smile, take a deep breath and believe that you’re not nervous, even if you are.

As soon as you believe that you’re not nervous, your brain and body will follow suit and you’ll feel more confident on stage with your presentation, which will make your audience trust you more.

We’re convinced that with the right tone of voice and allowing your personality to shine through, you can take any boring presentation, and turn it into an entertaining and engaging one for your audience.

While it is good to meet your audience where they are, it’s never good to fake your personality for the sake of a presentation.

Everyone can tell when someone isn’t genuine, and if you’re trying to suppress your personality, you’re only hurting yourself and your presentation by doing so, as what you’re saying can then begin to sound disingenuous.

So, don’t be afraid to use your personality to your advantage. Let a joke out and entertain your audience. By making your audience laugh, you’ll have them more in tune with what you’re saying.

Chances are if you’re giving a business presentation, many of your peers will be there and they'd want you to let your personality show. So, be yourself and use that to your advantage!

Finally, our best tip that we can offer you in all areas of life is to never stop learning.

The only way to improve is to continue learning and practicing. That’s why we recommend you take presentation courses that will help improve your communication skills and presentation skills.

You can brush up on your presentation, communication and public speaking tips by taking online courses on Udemy or Coursera . Look for specific courses on storytelling, body language and more to focus on your problem areas.

Or, if you're looking for a free course that packs all the good stuff at zero cost, our team at Visme has put together an incredible presentation course that will help you smash your next presentation!

When it comes to creating and giving presentations, many times it seems like it’s just something that’s expected of us to do, without receiving any type of proper training or qualifications.

Here at Visme, we want to see everyone succeed.

That’s why we combined our years of knowledge and experience to create a free course to give everyone the tools and confidence they need in order to create effective and successful presentations.

There are dozens of benefits and skills you’ll gain in these training sessions. You'll learn how to:

• Effectively brainstorm and create audience personas and audience journey maps
• Use visual communication to inform, engage, inspire and persuade your audience
• Design your presentation as a professional designer would in minutes
• Use colors, fonts, pictures and videos to increase the impact of your speech
• Present your data through compelling charts and graphs that tell a story

You’ll also receive a Visme Versity certificate of completion once you complete the online course — you can add this to your LinkedIn profile to set yourself up for success.

If any of these benefits sound like something you want to add to your tool belt, then you can take our free presentation skills course for professional development right now.

This course is broken down into easily digestible sections, yet it’s jam-packed full of readily applicable information. The best part is you can take the course and complete it at your own pace.

There are engaging educational videos for you to watch and learn from, informational content for you to read and at the end of each session, there is a quiz for you to take to assess your progress.

By the end of this course, you’ll have an abundance of skills that will help you succeed in all types of presentations.

Sign up today and learn how to become a great presenter in no time!

Level Up Your Presentation Skills

You’ve now learned 11 amazing tips on how to improve your presentation skills, but there’s still so much more to uncover and learn in the realm of presentations skills.

If you want to overcome your fear of public speaking, improve on your business presentations, become a better communicator and transform good presentations into great presentations, then this free presentation course by Visme is for you.

Want to create stunning presentations of your own? Sign up for our presentation software and start using hundreds of pre-made slides, animated effects, free graphics, charts and more.

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About the Author

I’m Heleana and I’m a content creator here at Visme. My passion is to help people find the information they’re looking for in the most fun and enjoyable way possible. Let’s make information beautiful.

• PRESENTATION SKILLS

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Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
• General Presentation Skills
• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
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• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
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• Elsewhere on Skills You Need:
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• Facilitation Skills
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• Effective Speaking
• Question Types

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Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

• Presenting or making a speech at a conference or event.
• Objecting to a planning proposal at a council meeting.
• Making a speech at a wedding.
• Proposing a vote of thanks to someone at a club or society.
• On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
• Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

• Skip through some slides to a section that they may find more interesting;
• Ask your audience whether there is particular information that they were expecting that you are not providing;
• Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
• Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

• The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
• The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

• Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

Effective Communication Skills

Aug 04, 2014

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Effective Communication Skills. Objectives. Define and understand communication and the communication process List and overcome the filters/barriers in a communication process Practice active listening Tips to improve verbal and non verbal communication.

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• your reaction
• appropriate distance
• jargon emotions distractions language
• strong business relations
• communication
• tune everything

Presentation Transcript

Objectives • Define and understand communication and the communication process • List and overcome the filters/barriers in a communication process • Practice active listening • Tips to improve verbal and non verbal communication

What are the most common ways we communicate? Visual Images Spoken Word Body Language Written Word

What is Communication? Communication is the transmission of an idea or feeling so that the sender and receiver share the same understanding. Communication is not a mysterious process.It takes place when the ideas from your mind are transferred to another’s and arrive intact, complete, and coherent.

The Communication Process Medium Barrier Barrier SENDER (encodes) RECEIVER (decodes) Feedback/Response

Types of Communication(One-way)

Types of Communication(Two-way)

Types of Communication(One to Many)

Components of Communication Verbal Communication Non-verbal communication Vocal communication

Features of Effective Communication • Active Listening • Eye contact • Posture • Simple language • Questioning skills

Benefits of effective communication • Quicker problem solving • Better decision making • Steady work flow • Strong business relations • Better professional image

Barriers to communication Cultural differences Noise Poor listening skills Inappropriate medium Assumptions/Misconceptions Use of jargon Emotions Distractions Language differences

Hearing Vs Listening Hearing – Physical process, natural, passive Listening – Physical as well as mental process, active, learned process, a skill Listening is hard. You must choose to participate in the process of listening.

Steps in the listening process You first respond emotionally, then intellectually. Then you decide how to respond. Your knowledge, attitudes, values, beliefs and self-concept influences your perception. Responding Your reaction to the message. It can be emotional and intellectual. Your own needs, interests, attitudes, and knowledge affects your choice to pay attention. Understanding Deciding what the message means to you. Not everyone hears the same way. Men actually prefer certain frequencies. Choosing The act of choosing to focus attention on the message. Hearing The reception of sound. Definition of listening: It is a physical and psychological process that involves choosing to listen, understanding, and respondingto symbolic messages from others.

BLOCKS TO LISTENING rehearsing being right mind reading judging comparing derailing identifying filtering sparring placating dreaming

Comparing constantly comparing yourself to the other person, checking to see if you measure up in terms of intelligence, wit, emotional stability, competence, or even level of suffering or children's achievements. • Mind Reading what you think someone "really means" (based primarily on your own feelings, assumptions, or hunches) than to what he or she is actually saying. • Rehearsing planning your response to what someone is saying to you while the other person is still speaking. • Filtering tuning out certain topics or you may hear only certain things and tune everything else out,any possible hint of unhappiness, no matter what he actually says.

Judging if you decide ahead of time that the other person is not worth hearing (because he or she is "stupid," "crazy,"'"hypocritical," or " immature"), and that you will therefore listen only in order to confirm your opinion. • Dreaming you pay only a fraction of your attention to the person talking; inside, your thoughts are wandering elsewhere. • identifying whatever you hear from the other person triggers memories of your own similar experiences, and you can't wait to.jump into your own story. • Advising Jumping in with advice when the other person has barely stopped talking (or before)

Sparring If you listen only long enough to find something to disagree with, and then assert your position-—regardless of what the other person says. • Being Right If you want to prove that you're right or to avoid the suggestion that you're wrong— including lying, shouting, twisting the facts, changing the subject, making excuses, and accusing • Derailing changing the subject or make a joke whenever you become bored or uncomfortable with the conversation. • Placating being so concerned with being nice, agreeable, or liked that without really listening you agree with everything being said.

Active Listening The process of recognizing, understanding, and accurately interpreting communicated messages and responding to spoken and/or nonverbal messages.

Tips to become a better listener • Don’t talk – listen. • Don’t jump to conclusions. • Listen between the lines. • Ask questions/paraphrase. • Don’t get distracted by the environment. • Keep an open mind. • Be willing to listen to someone else’s point of view and ideas. • Provide feedback. • Take advantage of your brain power.

Improving Verbal Communication-Tips • Eliminate Noise • Get Feedback – Verbal & Body Signals • Speak Slowly & Rephrase your sentence • Don’t Talk down to the other person • Listen Carefully & Patiently

Improving Body Language - Tips • Keep appropriate distance • Touch only when appropriate • Take care of your appearance • Be aware - people may give false cues • Maintain eye contact • Smile genuinely

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How to Improve Your Presentation Skills

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Forage puts students first. Our blog articles are written independently by our editorial team. They have not been paid for or sponsored by our partners. See our full  editorial guidelines .

Presentation skills aren’t just for school PowerPoints — they’re necessary for various careers and a valuable soft skill for communicating information at work. These skills are vital to advancing your career and making your work stand out, whether you’re presenting data for an analysis project, projections in a finance role , or key takeaways in a team meeting. In this guide, we’ll cover:

Presentation Skills Definition

Presentation skills employers look for, presentation skills: the bottom line.

Presentation skills are all of the skills you need to deliver an informative and engaging presentation. There are three main types of presentation skills.

Verbal Communication Skills

Verbal communication skills are the skills you use when talking to someone else. When presenting, you use these skills to communicate information so your audience can easily understand. Verbal communication is both about speaking to your audience and speaking well. You should know your audience’s current knowledge level to understand how much information and context to give them; you should also communicate clearly, slowly, and articulately. Verbal communication presentation skills include:

• Storytelling
• Public speaking

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Skills you’ll build: Communication, presentation, public speaking, poise, attention to detail, analytical thinking, problem-solving

Interpersonal Skills

You use interpersonal skills when interacting with others to build stronger relationships. While presenting, it’s unlikely you’ll forge a personal relationship with each audience member, but that doesn’t mean you shouldn’t interact with the audience. The best presenters engage with their audience by asking them questions, encouraging participation, making jokes, or telling stories you think will capture their attention. Interpersonal presentation speaking skills include:

• Audience engagement
• Body language
• Active listening

Visual Skills

Visual assets accompany almost every work presentation. These may be graphs with results or slides with key learnings in text. A good presenter uses visual aids to enhance their presentation, not distract or overwhelm the audience. Your slides should visualize what you’re talking about and summarize the key talking points you want your audience to take with them. Visual presentation skills include:

• Branding and design
• Organization
• Chart, graph, and data presentation

Almost any field — whether you’re in professional services or marketing — requires presentation skills. Employers are looking for team members who can communicate results, learnings, and key takeaways in presentations. They’re also looking for personable, authentic, engaging presenters who won’t robotically read off slides.

“Lead with your values and emotional intelligence [when presenting],” Megan Hamilton, speaking, visibility, and confidence coach, says. “This is counter to all of the rules we’ve seen about professionalism for the past several decades. Learning how to build your presence — a grounded body, a calm and relaxed demeanor, a resonant voice — comes easily with time, but fostering your true self will help you in every possible situation.”

With some of the workforce still working remotely or hybrid, using technology efficiently is also a critical presentation skill employers look for. On Zoom, knowing how to share your screen, navigate a chat, and present are the bare minimum. However, it’s a bonus to know how to use visual assets to enhance your presentation, use technology like breakout rooms, and make a virtual presentation that engages an audience.

Improving your presentation skills requires preparation before you stand in front of an audience or join a Zoom meeting. You’ll need to think about the context of your presentation, enhance your storytelling skills, and get creative with your practice.

“I got better at presenting because I was mindful about getting better. The mind then dictated my actions. I joined Toastmasters. I actively sought opportunities to speak. I listened to feedback. I began visualizing myself doing well giving presentations and engaged in positive self-talk.”

Neil Thompson, Founder at Teach the Geek, corporate public speaking training company

Know Your Audience

“The first step of crafting an effective presentation is thinking about your audience and tailoring the presentation to their needs,” Colleen Stevenson, post-secondary transition coach and founder of Choose Your University, says. “What and how much do they need to know? You don’t want to provide too much or too little information. As an entry-level employee, this may be challenging because you won’t be as familiar with your audience. This means you will have to ask effective questions and do research in order to provide the best presentation. “

For example, a CEO might need more zoomed-out, high-level takeaways to make a decision on your work, while your team member might be able to understand nuanced details. Ask yourself:

• What information does my audience already know? Where are their knowledge gaps?
• Why am I presenting this information to this specific audience? Why right now?
• What do I want my audience to take away from this presentation?

Tell a Story

Sure, you might not be presenting on the most exciting thing, but practice framing your presentations as stories. Your presentation should give the audience clear context, show the journey of how you came to a conclusion, and give them an idea of what’s to come next. Finally, your audience should leave your presentation with a clear message and action items.

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Embrace Social Media

All those hours on TikTok might come in handy. Hamilton suggests using the “live” feature — one that you can find on Tiktok or Instagram — to help build your skills in a “low stakes way.”

“They’re deletable, you can watch them over again, and they give you some more stress to be able to work through (because people are watching!) than just recording to your phone camera,” she says. “Whatever it is that you’re passionate about, build a two-minute talk or presentation, practice it and record it, and then give it a go in a social media live setting. Keep trying until you figure out how to present in a way that feels good and authentic to you — it’s all the same skills!”

Make it Legible

Tech can be your best friend or worst nightmare when presenting. Getting comfortable with Google Slides, PowerPoint, and Keynote can help make your presentations smoother and more organized.

• Pay attention to branding. Keep your fonts and colors consistent.
• Don’t crowd. Too much text will confuse your audience and distract them from listening to you. Generally, try to keep your slides under six bullet points with sentences shorter than eight words.
• Keep it simple. While you don’t need to have “boring” slides, less is more. You don’t need flashy graphics and animations. Let your storytelling skills and personality shine through instead.

“Make sure that whatever you create is compatible with the systems you will be presenting on,” Stevenson advises. “There’s nothing worse than making the perfect slide deck only to find that all your fonts change when you open it on a different device! Any visual aids you create should contain as few words as possible, and should complement your verbal content by adding clarity rather than mirroring it.”

Practice Makes Perfect

Before any presentation, you’ll want to review your slides multiple times. This doesn’t mean just reviewing where your text boxes are and what your graphs look like. Practice presenting out loud, and if you’re presenting virtually, practice in a mock Zoom meeting to get the hang of screen sharing and making eye contact virtually.

Presentation skills are used in nearly every job to communicate information to other team members, managers, and key stakeholders. The better your presentation skills are, the better others will understand the impact of your work — and the more likely you are to advance your career.

Image credit: Christina Morillo / Pexels

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17 Presentation Skills That Every Effective Presenter Must Develop

• By HIGH5 Content & Review Team
• August 8, 2024
• Professional skills

It’s no secret that effective presentations can help you get ahead in business. After all, what better way to show off your knowledge and expertise than by delivering a well-crafted presentation? The right presentation skills give you the ability to share your ideas with an audience convincingly and engagingly.

Unfortunately, not everyone is born a natural presenter. If you’re not used to standing up in front of an audience, the prospect of doing so can be daunting. Fortunately, understanding your unique strengths can help you overcome these challenges and improve your presentation skills. The HIGH5 strengths assessment is a powerful tool that can provide valuable insights into your natural abilities, allowing you to leverage your strengths and develop strategies to address areas for improvement.

With the right guidance, there are a few simple things you can do to enhance your presentation skills and become a more confident and effective communicator. In this article, we’ll share some tips on how to do just that, allowing you to deliver an effective presentation. Let’s get right into it.

What are presentation skills?

Presentation skills are the abilities you need to deliver a clear and effective presentation. After all, a good presenter is someone who can communicate their ideas in a way that engages and motivates their audience.

There are many different aspects to presentation skills, from knowing how to structure your talk to using visuals effectively, to dealing with nerves. Developing strong presentation skills will help you to communicate your ideas more effectively and make a positive impression on your audience.

Presentation skills are important because they can help you to communicate your ideas clearly and effectively. A good presentation can make a big impact on your audience and can help to persuade them of your point of view. Presentation skills are also important in other areas of life, such as job interviews, sales pitches, and networking events. Being able to present your ideas clearly and concisely can give you a big advantage over others who are not as confident in their presentation skills.

Importance and benefits of presentation skills

One of the most important reasons to recognize presentation skills is because they are a valuable asset for any profession. Good presentation skills can help you in your career by making it easier to sell your ideas, get promoted, and be successful in business. Identifying your unique strengths through the HIGH5 assessment can provide invaluable insights into your natural communication abilities, allowing you to leverage your strengths and develop targeted strategies to enhance your presentation skills. By understanding your strengths, you can tailor your approach to deliver more impactful and persuasive presentations, increasing your chances of success in any professional setting.

In addition, good presentation skills can also help you in your personal life by making it easier to give speeches, make presentations, and teach classes. In addition, recognizing presentation skills can also help you improve your presentations. If you are not aware of the importance of presentation skills, you may not be using them to their full potential. By taking the time to learn about presentation skills and how to use them effectively, you can make your presentations more effective and persuasive.

Here’s a list of benefits that come with good presentation skills:

• Increased confidence
• The ability to think on your feet
• Improved public speaking skills
• Enhanced written communication skills
• The ability to lead and motivate others
• Enhanced problem-solving abilities
• Improved negotiation skills
• Stronger time management skills
• Greater creativity
• The opportunity to make a positive impact on others

Pro Tip From HIGH5 Take the HIGH5 strengths assessment to gain a deeper understanding of your natural communication style and preferences. Use this knowledge to play to your strengths when preparing and delivering presentations, such as leveraging your creativity for engaging visuals or your analytical skills for structured content.

17 crucial presentation skills

Let’s now explore some practical examples of presentation skills that will help you ace your next big presentation.

Body language

Effective body language, including posture and gestures, enhances your message and engages your audience.

Active listening

Active listening helps you respond appropriately and adjust your presentation based on audience feedback.

Storytelling

Storytelling is a great way to engage your audience and make your points more memorable. And while it might not seem like a traditional presentation skill, it can be extremely effective. If you possess strengths like creativity, communication, or persuasion, you may find it easier to weave captivating stories into your presentations.

The HIGH5 strengths assessment can help you identify these natural storytelling abilities and provide strategies for leveraging them to captivate your audience. So, if you can find ways to weave stories into your presentation, it’ll go a long way in captivating your audience and making your message more impactful.

• Verbal communication

Clear and concise verbal communication ensures your message is understood and retained by your audience.

Voice projection

Projecting your voice confidently ensures that your message is heard clearly by everyone in the room.

Stage presence

Good stage presence involves commanding attention through confident movement and engagement with the audience.

Self-awareness

Being self-aware helps you identify your strengths and weaknesses, allowing for continuous improvement in your presentation skills.

Facial expressions

Using appropriate facial expressions adds emotion and clarity to your spoken words, making your message more impactful.

Avoid filler words

Minimizing filler words like “um” and “uh” helps maintain your credibility and keeps your audience focused on your message.

Choose the right angle for standing

Standing at the right angle, typically facing the audience while occasionally turning to your visuals, keeps the audience engaged and ensures they follow along with your presentation.

Engagement with your audience

Another key presentation skill is the ability to engage with your audience. This means making eye contact, using gestures, and speaking in a way that is relatable and easy to understand.

If you’re just standing there reading off a slide, chances are your audience is going to get bored pretty quickly. But if you can find ways to keep them engaged, they’ll be more likely to listen to what you have to say.

Good eye contact

One of the best ways to engage with your audience is through eye contact. When you make eye contact with someone, it shows that you’re interested in what they have to say and that you’re engaged in the conversation. It also helps to build trust and rapport. So, if you can find ways to make eye contact with your audience members, it will go a long way in keeping them engaged.

Natural gestures

Another great way to engage with your audience is through natural gestures. Using your hands and arms to gesture can help emphasize points and keep your audience engaged. Just be sure not to go overboard – too much gesturing can be distracting.

The use of visual aids

Visual aids can be a great way to engage your audience and make your points more clear. Using slides, charts, and graphs can help illustrate your ideas and make them easier to understand. Similar to using gestures, just be sure not to overdo it – too many visuals can be overwhelming and confusing.

The ability to handle questions

At some point during your presentation, you’re likely going to get questions from your audience; how you handle those questions can make or break your presentation. If you’re able to answer them confidently and without getting flustered, it’ll show that you know your stuff.

But if you start to get tongue-tied or defensive, it’s going to reflect poorly on you. So, be prepared for questions and try to stay calm when answering them.

An organized structure

Another important presentation skill is having a well-organized structure. This means having an introduction, main body, and conclusion to your presentation. It also means using transitions between sections to help your audience follow along. If your presentation is all over the place, it’s going to be hard for your audience to stay engaged and they’ll quickly tune out.

Last but not least, confidence is one of the most important presentation skills you can have. If you’re not confident in what you’re saying, it’s going to show – and your audience is going to pick up on it. So, even if you’re not feeling 100% sure of yourself, try to project confidence. It’ll make a big difference in how your audience perceives you and your message.

Pro Tip From HIGH5 Use the HIGH5 assessment to understand your unique storytelling style and preferences. Incorporate personal anecdotes, analogies, or case studies that align with your strengths to make your presentations more engaging and memorable.

How to identify presentation skills?

To identify your presentation skills you will need the help of self-assessment tools and feedback from your colleagues or friends. One of the self-assessment tools that we recommend is the HIGH5 strengths test which will help you discover your strengths and talents. From there you can connect your strengths with presentation skills to see which strength boosts your skill.

The second way is also called peer feedback. Ask your colleagues, friends or close family members to give you feedback on your presentation skills. From there you can identify what presentation skills you have and what skills you need to improve.

How to improve presentation skills in the workplace?

The workplace is one of the most important places to hone your presentation skills. After all, in the business world, first impressions are key, and being able to deliver a polished and professional presentation can make all the difference in whether or not you’re successful. Here are a few tips to help you improve your presentation skills in the workplace:

Preparation is key

This may seem like a no-brainer, but it’s worth repeating. When you’re preparing for a presentation, take the time to do your research and gather all of the necessary information. This will help ensure that your presentation is well-organized and flows smoothly.

Be aware of your body language

Your body language speaks volumes, so it’s important to be aware of what you’re communicating with your nonverbal cues. Make sure you’re standing up straight, making eye contact, and using gestures appropriately. These small tweaks can make a big difference in how your audience perceives you.

Practice, practice and practice

One of the best ways to improve your presentation skills is simply to practice as much as you can. The more you present, the more comfortable you’ll become and the better you’ll be at thinking on your feet and handling questions from the audience.

Seek feedback

After each presentation, take some time to reflect on what went well and what could be improved. Seek feedback from your colleagues or boss, and consider taking the HIGH5 strengths assessment to gain insights into your natural abilities and areas for growth. This will help you learn from your mistakes, leverage your strengths, and continue to improve.

By understanding your unique strengths, you can develop targeted strategies to enhance your presentation skills and make a more significant impact in the workplace. By following these tips, you can start to improve your presentation skills and make a positive impression in the workplace.

Pro Tip From HIGH5 After receiving feedback on your presentation, use the HIGH5 strengths assessment to identify areas where you excelled and areas for improvement. Develop an action plan that leverages your strengths while addressing your weaknesses, such as practicing more storytelling techniques if you have strong communication abilities or focusing on visual aids if you have strong creativity.

How do you highlight presentation skills in a resume and job interview?

Another important skill that is often overlooked is the ability to highlight presentation skills in both a resume and a job interview. This can be the difference between getting the job and not. When you are applying for a job, your resume is often the first thing that potential employers will look at. It is important to make sure that your resume includes any relevant presentation skills that you may have.

You can do this by including any experience you have in public speaking, leading presentations, or teaching courses. If you do not have any experience in these areas, consider listing any other relevant skills that could transfer over into presenting, such as customer service or sales experience.

In addition to your resume, it is also important to be able to highlight your presentation skills during a job interview. This is often done through behavioral interviewing, where you will be asked to describe specific examples of times when you have presented in the past. It is important to be prepared for this type of question and to have a few examples ready to go.

When you are highlighting your presentation skills, it is important to focus on any successes that you have had. This could be anything from getting positive feedback from an audience to successfully teaching a new course. No matter what the specific example is, it is important to focus on how you were able to positively impact the situation. This will show potential employers that you can effectively present information and that you are someone they would want on their team.

How to improve presentation skills in school as a student?

School students often have to present in front of their classmates and teachers, which can be a daunting experience, especially if you don’t feel confident in your abilities. However, understanding your unique strengths can help you approach presentations with greater confidence and effectiveness. The HIGH5 strengths assessment is a valuable tool that can provide insights into your natural abilities, allowing you to leverage your strengths and develop strategies to address areas for improvement. With the right guidance, there are some things you can do to improve your presentation skills while you’re still in school.

Join a club or organization that requires presentations

This will force you to get up in front of people regularly and hone your skills. If no club or organization at your school requires presentations, start one! Give speeches in front of the mirror. Practicing in front of a mirror can help you identify any nervous habits you have (like fidgeting or pacing) and correct them before you have to give a real speech.

Use note cards instead of a script

Reading from a script can make you sound robotic and unauthentic. Note cards will help you stay on track without sounding like you’re reciting memorized lines.

Record yourself giving a presentation

Then, watch the recording back to see how you can improve. This exercise can be painful, but it’s one of the best ways to identify your weaknesses and work on them.

Find a mentor

Ask a teacher or another adult you trust to give you feedback on your presentations. They can offer helpful tips and criticism that will help you improve. By following these tips, you’ll be well on your way to becoming a great presenter in no time!

Pro Tip From HIGH5 As a student, take the HIGH5 strengths assessment to identify your natural communication and leadership abilities. Use this knowledge to play to your strengths when preparing and delivering presentations, such as leveraging your analytical skills for structured content or your creativity for engaging visuals.

Presentation skills FAQ

What are the 7 presentation skills.

The 7 presentation skills are:

• Eye contact

What are the 4 types of presentation skills?

The 4 types of presentation skills are:

• Visual aids
• Non-verbal communication
• Listening skills

What is the rule of presentation?

The rule of presentation is to always keep the audience in mind. This means knowing who your audience is, what they want to hear, and how to best deliver your message so that they will listen and be able to understand it.

What are the 5 presentation skills?

The five essential presentation skills are clear communication, audience engagement, confident delivery, effective use of visuals, and proper body language.

What are 10 qualities of a good presentation?

A good presentation is clear, concise, engaging, well-structured, visually appealing, confident, interactive, relevant, well-paced, and memorable.

Every great presenter must have the majority of presenting skills already learned. It is beneficial for each individual to have some level of presentation skills, to be able to showcase and demonstrate their project, ideas and plans to their friends, family members and colleagues.

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8 Ways You Can Improve Your Communication Skills

Your guide to establishing better communication habits for success in the workplace.

Mary Sharp Emerson

A leader’s ability to communicate clearly and effectively with employees, within teams, and across the organization is one of the foundations of a successful business.

And in today’s complex and quickly evolving business environment, with hundreds of different communication tools, fully or partially remote teams, and even multicultural teams spanning multiple time zones, effective communication has never been more important — or more challenging.

Thus, the ability to communicate might be a manager’s most critical skill. 

The good news is that these skills can be learned and even mastered. 

These eight tips can help you maximize your communication skills for the success of your organization and your career.

1. Be clear and concise

Communication is primarily about word choice. And when it comes to word choice, less is more.

The key to powerful and persuasive communication — whether written or spoken — is clarity and, when possible, brevity. 

Before engaging in any form of communication, define your goals and your audience. 

Outlining carefully and explicitly what you want to convey and why will help ensure that you include all necessary information. It will also help you eliminate irrelevant details. 

Avoid unnecessary words and overly flowery language, which can distract from your message.

And while repetition may be necessary in some cases, be sure to use it carefully and sparingly. Repeating your message can ensure that your audience receives it, but too much repetition can cause them to tune you out entirely. 

2. Prepare ahead of time

Know what you are going to say and how you are going to say before you begin any type of communication.

However, being prepared means more than just practicing a presentation. 

Preparation also involves thinking about the entirety of the communication, from start to finish. Research the information you may need to support your message. Consider how you will respond to questions and criticisms. Try to anticipate the unexpected.

Before a performance review, for instance, prepare a list of concrete examples of your employee’s behavior to support your evaluation.

Before engaging in a salary or promotion negotiation, know exactly what you want. Be ready to discuss ranges and potential compromises; know what you are willing to accept and what you aren’t. And have on hand specific details to support your case, such as relevant salaries for your position and your location (but be sure that your research is based on publicly available information, not company gossip or anecdotal evidence). 

Before entering into any conversation, brainstorm potential questions, requests for additional information or clarification, and disagreements so you are ready to address them calmly and clearly.

3. Be mindful of nonverbal communication

Our facial expressions, gestures, and body language can, and often do, say more than our words. 

Nonverbal cues can have between 65 and 93 percent more impact than the spoken word. And we are more likely to believe the nonverbal signals over spoken words if the two are in disagreement. 

Leaders must be especially adept at reading nonverbal cues. 

Employees who may be unwilling to voice disagreements or concerns, for instance, may show their discomfort through crossed arms or an unwillingness to make eye contact. If you are aware of others’ body language, you may be able to adjust your communication tactics appropriately.

At the same time, leaders must also be able to control their own nonverbal communications. 

Your nonverbal cues must, at all times, support your message. At best, conflicting verbal and nonverbal communication can cause confusion. At worst, it can undermine your message and your team’s confidence in you, your organization, and even in themselves. 

4. Watch your tone

How you say something can be just as important as what you say. As with other nonverbal cues, your tone can add power and emphasis to your message, or it can undermine it entirely.

Tone can be an especially important factor in workplace disagreements and conflict. A well-chosen word with a positive connotation creates good will and trust. A poorly chosen word with unclear or negative connotations can quickly lead to misunderstanding. 

When speaking, tone includes volume, projection, and intonation as well as word choice. In real time, it can be challenging to control tone to ensure that it matches your intent. But being mindful of your tone will enable you to alter it appropriately if a communication seems to be going in the wrong direction.

Tone can be easier to control when writing. Be sure to read your communication once, even twice, while thinking about tone as well as message. You may even want to read it out loud or ask a trusted colleague to read it over, if doing so does not breach confidentiality. 

And when engaging in a heated dialogue over email or other written medium, don’t be too hasty in your replies. 

If at all possible, write out your response but then wait for a day or two to send it. In many cases, re-reading your message after your emotions have cooled allows you to moderate your tone in a way that is less likely to escalate the conflict.

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5. Practice active listening

Communication nearly always involves two or more individuals.

Therefore, listening is just as important as speaking when it comes to communicating successfully. But listening can be more challenging than we realize. 

In her blog post Mastering the Basics of Communication , communication expert Marjorie North notes that we only hear about half of what the other person says during any given conversation. 

The goal of active listening is to ensure that you hear not just the words the person is saying, but the entire message. Some tips for active listening include:

• Giving the speaker your full and undivided attention
• Clearing your mind of distractions, judgements, and counter-arguments. 
• Avoiding the temptation to interrupt with your own thoughts.
• Showing open, positive body language to keep your mind focused and to show the speaker that you are really listening
• Rephrase or paraphrase what you’ve heard when making your reply
• Ask open ended questions designed to elicit additional information

6. Build your emotional intelligence

Communication is built upon a foundation of emotional intelligence. Simply put, you cannot communicate effectively with others until you can assess and understand your own feelings. 

“If you’re aware of your own emotions and the behaviors they trigger, you can begin to manage these emotions and behaviors,” says Margaret Andrews in her post, How to Improve Your Emotional Intelligence .

Leaders with a high level of emotional intelligence will naturally find it easier to engage in active listening, maintain appropriate tone, and use positive body language, for example.  

Understanding and managing your own emotions is only part of emotional intelligence. The other part — equally important for effective communication — is empathy for others.

Empathizing with an employee can, for example, make a difficult conversation easier. 

You may still have to deliver bad news, but (actively) listening to their perspective and showing that you understand their feelings can go a long way toward smoothing hurt feelings or avoiding misunderstandings.

7. Develop a workplace communication strategy

Today’s workplace is a constant flow of information across a wide variety of formats. Every single communication must be understood in the context of that larger flow of information.

Even the most effective communicator may find it difficult to get their message across without a workplace communication strategy.

A communication strategy is the framework within which your business conveys and receives information. It can — and should — outline how and what you communicate to customers and clients, stakeholders, and managers and employees. 

Starting most broadly, your strategy should incorporate who gets what message and when. This ensures that everyone receives the correct information at the right time. 

It can be as detailed as how you communicate, including defining the type of tools you use for which information. For example, you may define when it’s appropriate to use a group chat for the entire team or organization or when a meeting should have been summarized in an email instead. 

Creating basic guidelines like this can streamline the flow of information. It will help ensure that everyone gets the details they need and that important knowledge isn’t overwhelmed by extraneous minutia. 

8. Create a positive organizational culture

The corporate culture in which you are communicating also plays a vital role in effective communication. 

In a positive work environment — one founded on transparency, trust, empathy, and open dialogue — communication in general will be easier and more effective. 

Employees will be more receptive to hearing their manager’s message if they trust that manager. And managers will find it easier to create buy-in and even offer constructive criticism if they encourage their employees to speak up, offer suggestions, and even offer constructive criticisms of their own. 

“The most dangerous organization is a silent one,” says Lorne Rubis in a blog post, Six Tips for Building a Better Workplace Culture . Communication, in both directions, can only be effective in a culture that is built on trust and a foundation of psychological safety.

Authoritative managers who refuse to share information, aren’t open to suggestions, and refuse to admit mistakes and accept criticism are likely to find their suggestions and criticisms met with defensiveness or even ignored altogether. 

Without that foundation of trust and transparency, even the smallest communication can be misconstrued and lead to misunderstandings and unnecessary conflict.

Communicating with co-workers and employees is always going to present challenges. There will always be misunderstandings and miscommunications that must be resolved and unfortunately, corporate messages aren’t always what we want to hear, especially during difficult times.

But building and mastering effective communication skills will make your job easier as a leader, even during difficult conversations. Taking the time to build these skills will certainly be time well-spent. 

Want to build your skills? Find the program that’s right for you.

Browse all Professional & Executive Development programs.

About the Author

Digital Content Producer

Emerson is a Digital Content Producer at Harvard DCE. She is a graduate of Brandeis University and Yale University and started her career as an international affairs analyst. She is an avid triathlete and has completed three Ironman triathlons, as well as the Boston Marathon.

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Communication Skills: The Key to Professional Success

Communication is key in any role across any organization.

Whether you’re delivering a presentation, participating in a meeting, or networking with colleagues, strong communication skills can set you apart and propel your career forward.

Let’s explore three key areas of communication skills training, focusing on public speaking skills, professional communication, and effective verbal communication strategies.

The Importance of Communication Skills Training

Why is communication important? Effective communication is the cornerstone of successful relationships, both personal and professional. It enables individuals to convey ideas clearly, resolve conflicts, build trust, and foster collaboration . Communication skills training provides individuals with the tools and techniques needed to enhance their ability to express themselves and understand others.

Enhancing Public Speaking Skills

Public speaking is a critical component of professional communication. Whether you’re presenting to a large audience or a small team, the ability to speak confidently and persuasively can influence how your message is received. Communication skills training in public speaking focuses on:

• Overcoming Anxiety : Techniques to manage and reduce public speaking anxiety.
• Organizing Content : Structuring your speech for maximum impact.
• Engaging the Audience : Using body language, eye contact, and vocal variety to keep your audience engaged.
• Effective Delivery : Practicing clear articulation and appropriate pacing.

Professional Communication: The Workplace Essential

Professional communication encompasses all interactions in a work environment, including emails, meetings, presentations, and informal conversations. Training in this area often covers:

• Email Etiquette : Writing clear, concise, and professional emails.
• Meeting Management : Leading and participating in productive meetings.
• Networking Skills : Building and maintaining professional relationships.
• Conflict Resolution : Navigating and resolving workplace conflicts effectively.

Discover deeper insights on conflict resolution and crisis management.

Enhancing verbal communication skills.

Verbal communication skills are essential for expressing ideas and information clearly and confidently. Key aspects of verbal communication training include:

• Active Listening : Understanding and responding to others effectively.
• Clarity and Conciseness : Speaking in a way that is easy to understand and to the point.
• Empathy : Showing understanding and consideration for the perspectives of others.
• Feedback : Giving and receiving constructive feedback.

Effective Communication Strategies

Developing effective communication strategies is vital for ensuring that your message is understood and well-received. Some strategies include:

• Know Your Audience : Tailoring your message to the needs and preferences of your audience.
• Be Clear and Concise : Avoiding jargon and being straightforward in your communication.
• Use Nonverbal Cues : Reinforcing your message with appropriate body language and facial expressions.
• Practice Empathy : Understanding and addressing the emotional needs of your audience.

Read more about enhancing employee development with online communication skills.

Communication skills examples in action.

To illustrate the importance of communication skills, consider the following examples:

• Leadership : A manager who effectively communicates goals and expectations to their team fosters a more productive and motivated workforce.
• Customer Service : A customer service representative who listens actively and responds empathetically can turn a dissatisfied customer into a loyal one.
• Collaboration : Team members who communicate openly and effectively can collaborate more efficiently and produce better results.

Investing in Your Organization

Communication is not just about speaking well; it’s about listening, understanding, and engaging with others in a meaningful way. So, why is communication important? Because it’s the bridge that connects us, enabling us to share ideas, solve problems, and achieve our goals together.

By investing in communication skills training at your organization, you’re setting it up for future success. By developing employee public speaking and professional communication skills and honing your employees’ verbal communication abilities, learners can enhance their effectiveness in any role.

Embrace the journey of improving your communication skills, and watch as new opportunities and successes unfold at your organization.

Curious about what sales growth and soft skills training have in common? Read our comprehensive guide outlining the different skills sales representatives need to be successful in their roles and where your sales training is missing the mark.

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Effective Briefing and Presentation Skills

Effective communication skills are critical to a leader's success. The biggest differentiator between good leaders and great leaders is how they present their ideas. Presentations are part of any business endeavor, as well as many social and professional organizations. Focus on what the pros do to create authority and energy in front of the room. Personal story creates memory, so learn how to incorporate yours and tie it to your learning point. Learn how to analyze the audience, handle question and answer sessions like a pro, get people to make commitments and leave them with something valuable.

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Effective Communication Strategies for Ph.D. Research Presentations

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Experienced mentors often find that Ph.D. students struggle with tailoring their research presentations to a diverse audience. Deeply immersed in their research, students frequently overestimate audience familiarity with the subject matter. Thomas Stewart , an associate professor of data science and the Ph.D. program director, shares his advice for enhancing clarity and impact for Ph.D. research presentations.

"In my experience, Ph.D. students can struggle with tailoring their presentation to the audience," Stewart says. "They spend so much time in the nitty-gritty details of their work. They struggle to reset their expectations for how much the audience will be familiar with the topic and relevant details." This discrepancy can lead to presentations that are either too detailed or too vague, making it difficult for the audience to grasp the key points. 

The guidance provided to Ph.D. students preparing for research presentations is crucial for ensuring their work is effectively communicated. A poster worksheet (available below), utilized during practice sessions, can serve as a key tool in this preparation. This worksheet, comprising questions related to audience, message, impact, and clarity, is instrumental in honing the students' presentation skills. 

To address this, the message and impact sections of the worksheet are designed to help students focus on what truly matters to the audience. Students may be inclined to present their findings chronologically, detailing each step of their research journey. 

"Because students arrive at their results taking steps A, B, C, D, there is a temptation to present the results as a travel log, saying we did A then B then C, etc.," Stewart explains. "The truth is that the audience doesn’t care about the journey." 

The audience is typically more interested in understanding the main message and the impact of the research. Therefore, students are encouraged to design their posters and presentations with these elements as the focal points. 

The worksheet also includes an exercise in focus. Stewart asks students to go through each section of the poster or paragraph of the talk and to identify how it communicates the main message or impact. "If there isn’t a direct link to the message or impact, I encourage them to delete it. A very common mistake is to cram too much material into too little time or space. It is hard for students to edit in this way, but it is a helpful exercise." 

A peer review session constitutes the second page of the worksheet. "After showing a poster for 15 to 20 seconds, I blank the screen and ask the students to answer the questions on the second page," Stewart says. This exercise simulates the audience's initial reaction, providing valuable feedback on the clarity and effectiveness of the presentation. 

Additionally, students practice delivering a concise two-sentence introduction, prompted by an audience member's inquiry: “Hey, tell me about your poster.” This practice is essential, as students often find themselves unprepared for such impromptu interactions. By rehearsing this introduction and focusing on how the research impacts the audience's life, students can significantly improve their communication skills. 

Stewart recalls a particularly effective introduction honed after many attempts. "My favorite intro after several iterations was from a student who said, 'Hi, my name is Joseph, and I use deep learning to make better bombs.'"

Students frequently inquire about presenting to mixed audiences of experts and the general public. To navigate this challenge, they are advised to use the “to-X-we-did-Y” strategy. 

Stewart shares an example: "To understand the nonlinear relationship between patient age and risk of mortality (X), age was added to the regression model as restricted cubic splines using 5 knots (Y)." This approach involves prefacing technical details with a high-level explanation of their purpose, ensuring that both technical and non-technical audience members remain engaged. 

These structured exercises and strategies help Ph.D. students craft presentations that are not only informative but also engaging and accessible to a diverse audience.

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Thomas Stewart

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Presentation Skills Series: Successful Public Speaking and Storytelling

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Public speaking and storytelling are essential for inspiring partners and garnering support for conservation and development goals. 

The Global Wildlife Program (GWP), funded by the GEF and led by the World Bank, organized two workshops aimed at improving public speaking and storytelling skills for GWP project teams. The workshops were led by instructors from Dale Carnegie , a renowned institution in communication and leadership training, and 64 participants from 29 countries joined to learn how to engage listeners and deliver compelling presentations. Participants gained confidence in sharing their conservation stories with diverse audiences. 

Five key takeaways from the workshop :

major points I will make, and with what supporting ideas and evidence?

Use an interesting opening such as a surprising statement, a question, or a story to draw your listeners in.

Delivery makes presentations come alive . Use techniques such as word emphasis, pauses, pacing, voice modulation, phrasing, and movement to capture your audience’s attention and communicate with greater impact.

Handle a question-and-answer session confidently. You can invite questions during a discussion round by saying “Who has the first question?”, or if there are no questions, you can state and answer your own question to start a discussion. 

Take time to craft closing remarks that leave a positive lasting impression and fulfill your objectives, whether that is to inform, persuade, or inspire the audience.

With these tips, participants were trained to use the power of presentations to deliver memorable and effective talks, share the impacts of their conservation work, and communicate with partners and stakeholders. Additionally, participants from India, Kenya, Madagascar, Malaysia, Panama, and Tanzania had the opportunity to attend small-group coaching sessions to deliver mock presentations and practice these skills with the instructors.

“The session was very useful. I learned more on being concise with presentations, structuring them based on the simple tips that David shared with us, and on the flow of ideas for the presenter to meet intended objectives of the presentation with the audience.” – Damas, Tanzania

“David’s coaching helped me re-connect with the WHY and keep the presentation simple to connect better with the audience.” – Ricardo, Panama

Global Wildlife Program 

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