marketing masters personal statement example

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 108,305 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

• Use active voice
• Ensure good spelling, punctuation, and grammar
• Only use truthful information
• Remain specific throughout
• Keep sentences short and concise
• Use paragraphing for easy readability
• Tailor everything specifically to the university
• Use clichés
• Copy online examples directly, do take inspiration
• Go off on a tangent, keep it concise
• Copy your CV word for word, keep it interesting

• October 26, 2020

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Postgraduate Personal Statement Example: Business & Marketing

Examples of personal statements can be valuable sources of information when applying to a university or college course. 

After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

However, with so many university personal statement examples available online, how do you know if you’re reading a good one?

Postgraduate personal statements should highlight relevant academic and practical experience, research skills and ambitions and their suitability for the course. This postgraduate personal statement example for Business & Marketing clearly illustrates these three critical elements.

Studying master’s degree personal statement examples can be especially valuable. They’re sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you can download a pdf of the whole document to use as inspiration for your own!

Personal Statement Example: Introduction

“As a rational consumer, I buy the things I need and never make large purchases on the spur of the moment. Nonetheless, clearing out a pile of expired cosmetics last year, I reflected on what I had previously thought were necessities and concluded that how producers marketed products had impacted my behaviour as a consumer. There were positive influences; I switched to a wireless bra, thanks to the body-positive movement led by brands like Neiwai. However, with We Media revolutionising marketing strategies, the vast majority of which are explicitly targeted at women, it has become almost impossible to discern whether commodities, opinions and lifestyles are just other “pink tax” or traps of consumerism. Consequently, the desire to take control and apply marketing positively and ethically is critical. Developing my conceptual knowledge of digital marketing to a higher level is a key factor behind my decision to read for this MSc in Business with Marketing.”

My Commentary and Analysis 

This personal statement example starts by using a traditional technique – a moment of personal realisation and connection with the subject applied for. That said, it’s unusual for the choice of example to be so mundane or lacking in academic depth.

However, the writer makes a clear connection between their moment of discovery and its connection to the course, which brings the content back into focus. More than this, they go on to display a sound understanding of real-world marketing strategies and use this as a motivational factor for further study. This strategy works well, as it reassures the reader that the applicant has a foundational understanding of the sector and illustrates the logical academic journey the writer is on.

When an admissions team can see that an applicant understands the subject and that the application is part of achieving a larger educational or professional ambition, they are far more likely to make an achievable offer.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

Personal Statement Example: Academic Background

“Studying a dual degree program in Finance and English gave me a range of skills necessary for this postgraduate course. Modules like Microeconomics, Financial Markets, and Industrial Economics have given me an informed awareness of business workings, providing a foundation for modules such as Quantitative Methods for Business and Strategy Practice and Analysis. Moreover, I have developed strong analytical and problem-solving skills through courses like Financial Accounting, Econometrics, and Statistical Analysis of Financial Data, which relate directly to modules in Foundations of Financial & Management Accounting and Quantitative Methods for Business. My proficiency in English will also allow me to access complex learning materials and contribute to dynamic discussions with my peers.”

My Commentary and Analysis

This section begins positively, with reference to relevant aspects of the writer’s undergraduate experiences. The strategy of identifying specific courses, the skills gained, and their relevance to particular units in the course being applied is highly effective. It shows that the applicant understands the content of the postgraduate degree course and can see how skills can be applied and developed.

It would be more effective if the writer had been able to show more detail in their writing by giving examples of specific work undertaken or outlining exactly how the skills could be applied. This would have also given the writer a chance to use a wider range of technical vocabulary, further evidencing their suitability.

The mention of collaborative experience is made towards the end. These kinds of transferable skills are crucial to include but would have been more impactful if they were linked to a particular aspect of the course being applied for. 

This would have given the writer the chance to show further knowledge of the course and perhaps to have indicated research ambitions, which are missing here.

If you’d like to learn more about how to structure your personal statement or statement of purpose , check out my awesome Personal Statement Template eBook here . It’s full of detailed examples of what to include!

Personal Statement Example: Practical Experience 1

“I gained a practical understanding of product development and marketing when working at the Digital English College and Student Service Department. At Slater Education I researched and developed an innovative course in Logical English. This experience taught me the importance of identifying and meeting customers’ needs and communicating the solution’s value. The company was once renowned for its quality-oriented curriculum, attracting advanced students immersed in the value of language acquisition. However, as marketing efforts were adapted to reach lower-tier markets, data indicated that prospective students were highly utilitarian and cared more about succeeding in examinations.

Consequently, we analysed all the possible difficulties students may encounter in test papers, from identifying the language points to understanding a complex sentence. We ensured our courses covered all the skills needed to meet these challenges. We also designed a system which could be logically applied to different question styles, improving accuracy and test results. Potential students gained a clearer understanding of the value of our course in relation to success in school tests and preparation for the college entrance exam. This innovative curriculum was well received; our registered users increased by about 20 per cent, and our competitors emulated the courses.”

Commentary and Analysis

This section begins positively, referencing real-world workplace and internship experiences. Although the context is not immediately relevant, the writer manages to draw out connections between their experiences and their understanding of the value of marketing.

This is a good example of a writer who can identify the transferable value in an experience and make it useful to their application rather than omitting it entirely or listing it in a way that does not add depth and relevance.

The writer explains their contribution to developing a marketing strategy and also demonstrates outcomes. This provides a strong sense of connection with the subject, as well as an inherent sense of motivational value. It also shows an analytical and proactive approach, which is ideal for this discipline.

There is little mention of tools used, specific skills developed or explicit connections to elements of the course, which would have improved the impact of this content.

Check out lots more examples of personal statements here , and see how they can inspire your application!

Personal Statement Example: Practical Experience 2

“I have learned that marketing often begins before a product is fully developed, and different departments must collaborate effectively to deliver consistent support across all channels. Before each sales period, product designers trained the sales staff regarding unique or compelling selling points. This ensured the professionalism of their pitch and provided them with a mutually beneficial competitive edge. In monthly meetings with Slater’s marketing and operations team, we screened customer feedback and analysed class data to make timely adjustments. Acting on qualitative data indicating peak cycles of student focus, we shortened the time for each loop in class and increased the frequency of real-time interactions. We organised weekend timeslots for students to watch recorded lesson video replays by offering a study group service. This boosted results, improved user experience and built long-term brand loyalty.  

Experiencing the fluctuating impact of a tightening financial market on online education in China, I became intensely aware that change is the only constant and that the ability to recognise and adapt in response is critical. I have been experimenting with expanding our marketing channels by running a company account on China’s social platform Xiaohongshu since August. Having analysed the knowledge-sharing accounts with the most followers and ruled out saturated fields, I decided to take advantage of our access to the latest school papers to post sample essays. The first composition was from a high school affiliated with Buckley University. This is a highly prestigious school whose test papers were sought after by teachers and parents nationwide and quickly gained me many followers. Maintaining a weekly posting model, I sometimes shared my learning methods, posting pictures of problems I encountered at high school to strengthen my connection and interaction with the audience. The account has 14,000 followers, and they have purchased more than 3,000 copies of our publications through the links I posted. It has been inspirational to explore live-streaming commerce and other social media marketing strategies.”

My Commentary and Analysis: 

The first paragraph above is far more detailed regarding the skills, concepts and outcomes used in the workplace and is a convincing element in this postgraduate personal statement example. The writer clearly outlines the processes taken within the marketing team and examines the impact on the business. That’s an ideal preparation for a master’s course.

To improve this, the writer needs to clarify which elements of the course this makes them ideally suitable for, how and where they could apply their skills as a student, and identify areas of knowledge that they need to develop on the course. 

In other words, this section of the personal statement should show not only a depth of knowledge but also an awareness of current knowledge limitations and the ways in which the course being applied for will allow those gaps to be filled.

When an admissions reader can see the value to the applicant in enrolling on the course, it increases their confidence that they have made the right choice of course and faculty!

The second paragraph above is impressive in terms of achievement, and it adds some much-needed academic depth to this personal statement. It also shows entrepreneurial spirit, motivation and a range of social media skills, critical in marketing. 

Again, adding a clarifying statement that shows exactly how this experience would be relevant to a specific aspect of the course would have added to the positive impact.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the free version of Grammarly here , or hit the banner for more information.

Personal Statement Example: Conclusion

“Four years ago, I declined an offer from Marshall Foreign Studies University because I could not see where my genuine interest lay, but I am now certain that I want to develop a professional role as a brand marketer. I want to build creative, women-empowering marketing programs that drive business growth and marketability whilst contributing to the rise of influential brands. The more I research this Business with Marketing program, the more compelling and enticing it becomes. Yours is one of the few institutions that highlights the importance of developing and sustaining brands in a global context.

Effective as “carpet bombing” advertising campaigns may be, educated consumers are more likely to relate to a powerful story and the core values behind a brand. Truly engaging brands can create a win-win situation by guiding users towards a more positive lifestyle. This sector, rich with empowerment and purpose, attracts me the most. I am confident that I can contribute to the development of the program’s overall learning experiences by providing valuable industry insights and collaborating with my peers to a high level. I am eager to put immense effort into my learning and development and to validate your favourable consideration throughout and beyond the course.”

The writer starts their conclusion by outlining their longer-term ambitions. Crucially, these resonate with the subject and course content, although clarifying this would have added a little extra value.

They then make mention of researching the programme and identify a particular feature that appeals to them. This is good practice, but again, adding depth of detail, talking about particular experiences, faculty staff or research projects that they wanted to engage with would have made this section more convincing.

They end by making mention of their eagerness to contribute to the learning of their peers. Being able to demonstrate the value of your contribution is just as important as listing the ways in which you are suitable for study. Universities want to know that you will be an active and generous member of the community, especially at the postgraduate level.

In summary, much of this personal statement is engaging, relevant and effective. Had the writer made more connections with the course content, given more examples of academic depth in their previous work or demonstrated more fully why this particular course was of such critical value, this personal statement example would have been stronger still.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

Click here or on the banner below to get your free download of this complete personal statement example . 

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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• The University of Warwick

A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

Related Blogs

Alum Sophia shares her incredible journey at WBS - dive into collaboration, new experiences, and distinct academic opportunities

MSc Management student Aditya shares his advice on balancing his wellbeing alongside studies at Warwick Business School.

WBS MSc Mathematical Finance graduate Luxmi Kiran shares his top tips and advice for future students.

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Modify and finalize your write-up:

Next, bring your draft to a proper paragraph structure. Also, format the text in an academically acceptable manner. Use the requirements given by your university if any.

Proofread and get proofread:

Proofreading must be done both by you and by someone else whom you trust. This is because when you proofread something you have written, you are likely to overlook a lot of flaws. When someone else does it, they are more likely to catch those flaws. 

Check Out These Marketing Personal Statement Examples

To push your boundaries and write a truly amazing personal statement, you need to have real-world exposure to some of the best personal statement examples for marketing. Here are a couple of them for you to review. Go through each of them carefully and understand how the writer’s unique perspective makes it stand out. 

What appeals to me the most about fashion marketing is the dynamic nature of this industry. The evolving fashion industry has an ultimate say in the styling and dressing preferences of the generation. New trends in the fashion industry keep coming. I find it an interesting pursuit to carve a career in the fashion marketing industry. It would be a gratifying experience for me to influence fashion trends through a multiplicity of channels. In marketing, I have heard that the sky’s the limit. Well, when it comes to something that I love, I would channelize my efforts to specialize in the domain. This justifies why I have decided to pursue the Master’s program in fashion marketing from your revered institution.

I have closely observed that fashion enthusiasts cherish the nostalgia from the previous eras. At the same time, new trends blend themselves seamlessly with the existing ones. My interest in both the domains of fashion and marketing makes me a suitable candidate for this program. Through my research, I have come to know that the global fashion industry is developing and ever-changing. I feel intrigued by its innovative and unpredictable nature. From the marketer’s perspective, I believe that everything that is carried out behind the scenes while developing a particular product is as crucial as what people get to see.

In the digitized world of business, the fashion retail industry has undergone a massive change. I would like to focus on the domain of sustainable fashion. I strongly believe in my abilities to specialize in the area of my interest and shape a lucrative career for myself. I feel myself lucky to have travelled extensively across different nations across the world. Visiting places brings me the chance to explore fashion trends. After all, fashion is powerful enough to shape a culture, and impart a distinct identity to an individual. I also believe that fashion trends should strongly articulate cultural elements from different parts of the world. A healthy integration of all these elements defines the cultural outfits of the world.

At college, I studied psychology, specializing in the business or commercial perspective. Channelizing my research and analytical skills, I developed my understanding on marketing after assessing the perspective of the buyers. This knowledge will largely assist me while forecasting fashion trends and researching the same. In the past, it has significantly assisted me in problem-solving. Now that I have developed my transferable skills, I can seamlessly imbibe the necessary knowledge in fashion marketing to craft my career.

Back in India, I already worked as a customer relationship manager at Forever 21, Mumbai. Working closely with a fashion apparel store largely shaped my profile. I utilized this opportunity to develop a strong understanding of merchandising and influencing my customers. While working with this company, I was responsible for fostering healthy relationships with our customers. In the process, I ensured the best quality service for the promotion of our products and the brand. Each day, I used to work on the sales figures and statistics to identify effective marketing trends. Besides, the brand entrusted me with the responsibility of dressing mannequins. I found a powerful means to express my creativity.

I have also undergone training on Coursera, following fashion marketing modules closely. It was a gratifying experience for me to imbibe industry-oriented knowledge on creating and designing products. Particularly, I love researching before designing any product. Given that I have a strong understanding of both the manufacturing and sales process of apparel, I can fit into the new institution. Presently, I have a basic understanding on how to attract customers in the fashion marketing domain. I have also gained hands-on experience in increasing revenues by promoting products. At the same time, I have honed valuable customer service skills.

At this juncture of my career, a specialized course on fashion marketing will open up fresh career opportunities for me. In India, I have a tremendous scope awaiting me in large fashion retail outlets. I aspire to capitalize on these opportunities by equipping myself with the necessary skills. An internationally recognized degree will complement my efforts and help me mature as a seasoned marketing professional in the Indian fashion industry. In a country that hosts hundreds of sub-cultures and creeds, it would be a challenging, yet interesting career to pursue.

Your university offers practical and industry-oriented knowledge. Having gone through the official website, I have come to know about the modules. It would be a pleasure for me to integrate myself into the dynamic academic environment in your revered institution. Imbibing the skills closely from seasoned professionals, I can leverage my understanding and skills. Your country has an established academic infrastructure, and the degrees are recognized across the globe. Considering all these aspects, I have decided to pursue the program from Canada. A berth in your institution will significantly propel my career in India. I promise to deliver my best and promote knowledge acquisition through peer learning at your institution.

What Should You Include in The Marketing Personal Statement?

Your business management and marketing personal statement should sound like an optimistic piece of writing where you show an immense amount of conviction, exposure, and vision. Here are the must-have components in this piece of writing. 

About your interest in marketing

How strongly do you feel a liking for a career in marketing? Would you be willing to do it even if it pays less than another profession you could do? Universities will expect candidates who choose a career path out of true passion. So, express your passion for the field.

You have shown that you have an interest in marketing. Now, talk about one or two most relevant exposures you have in this field. For instance, your recent involvement in a digital marketing workshop or your hands-on experience in setting up an exhibition stall. 

Academic and professional background

University admission panels would be interested in knowing about your past academic records, subjects you studied and if you have any professional history. Write about them and how each of them contributed to the shaping of who you are now. If there is a course change or gap, explain why. Try to highlight the benefits you gained from those seemingly negative areas rather than sounding apologetic. 

Future plans

To be able to write what you will be interested in after you leave the institute, you need to know about the different career paths you can choose in the field of marketing. So, read about different options, visualize yourself donning any of those roles and write where you would like to see that particular career path down the line, say 5 years or 10 years time.

International Marketing Personal Statement Writing – Be Careful of These Do’s and Don’ts

• Keep it personal and focused on you. Don’t write about Elon Musk or Jeff Bezos. Write about yourself and what you aspire to become. 
• Prove your strong understanding of marketing. Show that you have chosen this particular career path with a strong understanding. 
• Make it interesting to read from start to end. Use a friendly tone throughout without compromising on the professional nature of the essay. 
• Be true to yourself. A genuine personal statement will identify more closely with the fact of who you are. 
• Pique the interest of the reader in the introduction. Similarly, give out what to take away from the document in the conclusion. 
• Don’t plagiarize your marketing personal statement. Plagiarism will not only get your application rejected but also lead to getting blacklisted. 
• Don’t rush to write. If you are left with no time to write a well-thought-out and error-free marketing masters personal statement, seek professional writers’ help. 
• Don’t write too long or too short. If it’s too long, selectors will think you have not prioritized your points. A too-short essay reveals your inability to present your points. 
• Don’t stuff in technical jargon to make it a complicated read. It is ideal to present your essay in simple language. 
• Don’t simply list points. Whatever you say in the personal statement must be supported by facts and evidence. 

Why Choose Marketing as a Field of Study?

Marketing is perhaps one of the top ten higher study programs worldwide. Here are the various benefits of choosing it as a higher study program. 

It covers a wide range of topics:

Marketing is a branch of study that trains one in a variety of concepts such as business, economics, corporate culture, logical thinking, data analysis and more. 

Marketing has multiple everyday applications:

Even if you don’t want to become an entrepreneur or don’t wish to get into sales and marketing, the skills and applications that you learn can be useful for your everyday life.

It offers a wide range of career choices:

After completing a higher study program in marketing, you will have a wide range of career options to choose from. For instance, marketing executive, brand management, digital marketing etc. 

It improves your communication skills:

A marketing program will require students to do a lot of presentations, seminars and public speaking. By the end of the program, you will be able to do a presentation to the public both convincingly and confidently. 

It will not run out of demand:

As a qualified professional in marketing, you will always find yourself surrounded by job opportunities in marketing or any related field.

Top 5 Specializations in Marketing

Marketing is a higher study discipline that is constantly evolving. While getting trained in this field, you can reroute your focus to any of the following specializations. If you already have a clear perspective of where to head, you can mention that in your personal statement for marketing. 

• Digital Marketing
• Visual Marketing
• Influencer Marketing
• Product Marketing
• Brand Management Marketing

Career Opportunities for a Marketing Graduate

The following are the top career choices for a graduate who completes his/her higher education in the field of marketing. 

• Marketing Executive 
• Brand Executive 
• Customer Relations Associate
• Business Development Executive
• Market Researcher

Top Countries & Universities to Head to For Advanced Studies in Marketing

Australia has one of the fastest-growing economies in the world. It’s already a well-developed country. Plus, there are myriads of colleges and universities that offer higher study programs in marketing.  Below is the list of top institutes where you can pursue marketing in Australia. Write a bespoke marketing personal statement for each of these institutes. 

Germany is a western European country which is known for its huge manufacturing industries. It is an ideal place for someone who wants to get hands-on experience in marketing. Below are the top German institutes for advanced studies in marketing. Get yourself familiar with marketing personal statement examples before writing a customized personal statement for these institutes. 

The world’s number one economy, the USA, has a great number of colleges and universities that offer advanced-level training in marketing. Here is a list. 

The UK hosts some of the most prestigious institutions in the world that offer higher studies in all fields including marketing. Here are the top six UK-based institutes for marketing for your consideration. 

What makes a lot of students go to Canada for higher studies? One, it has a growing economy. Two, the country hosts many globally acclaimed colleges and universities. If you are looking to study marketing in Canada, consider the following. 

A bespoke personal statement is essential to improve your chances of getting admission to your desired institute. Where you get trained in marketing determines what you become. 

Have you found this blog helpful in writing your marketing personal statement? Did it answer all your questions? 

We are eager to know and we would highly appreciate your feedback and suggestions. So, write them in the comment below. 

I'm Anjit.V.S, freelance writer, academic documentation expert, and brand consultant. Having worked with thousands of students and global brands, I bring extensive and diversified experience to every project. Crafting compelling narratives and devising strategic branding solutions are my forte. With an unflinching commitment to excellence, I consistently deliver impeccable results. Whether it's shaping brand identities, drafting academic documents or brainstorming marketing strategies, you can confidently rely on me to bring innovation and expertise to the table. Let's collaborate and elevate your brand together!

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• FindAMasters
• Graphic Design Masters Personal Statement Sample

Written by Hannah Slack

This is an example personal statement for a Masters degree application in Graphic Design. See our guide for advice on writing your own postgraduate personal statement .

With the modern boom of social media and internet marketing it has become more important than ever to produce quick and easily consumable media. In the last few years, I have developed an interest in the processes and thoughts behind effective logo design. A logo not only needs to represent a brand perfectly and timelessly, but it needs to subtly communicate key brand ideals, evoke positive emotion and foster easy recognition. I have therefore chosen to apply for a Masters in Graphic Design to better understand the artistries behind effective logo design and continue to develop my skills in customer communication and software usage.

I first entered my undergraduate degree with an interest in many different elements of graphic design. Having taken an array of engaging modules in a variety of potential specialisms, I achieved an overall 1st degree qualification. The variety of modules that I took exposed me to an array of editing processes such as photo manipulation and 3D modelling. Additionally, I gained skilled in working with different types of briefs and continued to build upon my creativity through finding inspiration in different areas of design.

During my undergraduate I completed a summer internship with a large media company. My main role involved working with the package design team where I built upon my skills in teamwork. Working on package design also allowed me to develop a deeper understanding of the influences effective graphic design can have on a consumer market. While the focus was on packaging, which is no longer my intended specialism, I knew logo design would be a better fit as I found the most enjoyment in constructing effective visual designs. While there are many elements that go into building and marketing an effective product, the use of shape and colour to catch the eye resonated with me the most

As I began to discover where my passion lay, I took on freelance work to help nurture my skills and build a reputation. The majority of my work has involved creating logos and banners for small YouTube channels. This has allowed me to work with a range of demographics and gain considerable experience of the design process- from the customers conception to the final piece. Freelancing has also allowed me to develop my skills in communication and learn how to balance the customer’s wants against my personal recommendations and expertise.

While I enjoy my current freelance work, I aspire to break into the larger market and work with international businesses and help create logos that will become recognised around the world. The guidance and teaching that you offer on your Masters course will help me learn to refine my skills in design software and effective visual creation. Moreover, I look forward to working with new and exciting briefs that will better replicate the industry I am aiming to enter.

What are some of my options for studying a Masters in Graphic Design?

Online master in editorial and advertising illustration, labasad barcelona school of arts and design masters opportunities, digital design and branding msc, brunel university london design, master's program in design management - ied barcelona, istituto europeo di design management lab, master in data visualization management, insa business, marketing & communication school masters, master in creative direction, content and branding, ie university masters programmes, find a masters in graphic design.

If you're interested in a studying Graphic Design, then why don't you check out our regularly updated catalogue of available Graphic Design Masters courses .

Looking for the best universities for Creative Arts & Design in France? Compare ranking tables from top sources here, along with their methodologies.

What is a Masters of Fine Art? Is it worth studying an MFA instead of an MA? Find out with our guide.

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Business, marketing and management personal statements

On this page you'll find a collection of real personal statements written by students applying to study business and related courses at university.

These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples, you'll be able to get some ideas and inspiration for your own personal statement. 

Business personal statement examples - top rated by students

We have lots of business personal statement examples that you can read through. To help you find the best ones, we asked students to vote for which they found the most useful. 

The following personal statements are those that were the most highly rated.

Business and economics degree personal statement example (1a) Submitted by: Anonymous        "Economics was the first subject which caught my attention, and got me thinking about its relevance outside of education. Its application in real life situations..."

Business and management degree personal statement example (1c)        Submitted by: Anonymous "My interest in current affairs, politics and the way in which the global economy operates, has fuelled my intentions to read economics at university..."

Business and ICT degree personal statement example (1b)       Submitted by: Anonymous "At college the various courses that I currently study are A2 Economics, AVCE ICT Double Award, and AS Chemistry. In the previous year I studied AS Geography..."

Business and management degree personal statement example (1e) Submitted by: Anonymous "My motivation to study Accounting /Information Business at degree level develops from my enjoyment from the single Business Studies at AS..."

Business and management degree personal statement example (1l) Submitted by: Anonymous "Academically, I have always been a very determined and studious individual, hence why I knew that a degree at University would be the definite next..."

Business and sport degree personal statement example (1a)        Submitted by: Anonymous "After thoroughly enjoying academic life during six form, I have decided to further my education at university. I currently have two main career interests..."

Business studies degree personal statement example (1c)        Submitted by: Anonymous "From an early age, I have always been interested in the business world. The way a single business can be linked to other businesses all over the world is..."

Business and computing degree personal statement example (1a)        Submitted by: Anonymous "My passion with computers stated to grow when I learned accounting. I found that computers are powerful tools which can help businesses..."

Business and management degree personal statement example (1o) Submitted by: Anonymous   "I would like to study Business Management at university, as I am interested in current affairs and am curious about the real world. Business management will teach..."

Business and management degree personal statement example (1q) Submitted by: Anonymous "For the past year I have been studying subjects relating to business on the Internet. I have chosen to apply for a course in business relating to the Internet..."

Business, marketing and management personal statement examples

More help with your personal statement.

You can find personal statement examples for other courses by using this subject list, or by returning to our personal statements by subject page.

Other useful links

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• How To Write Your Postgraduate Personal Statement

Postgraduate study

• Qualification types
• What are the differences between an undergraduate and postgraduate personal statement?
• Why study postgraduate?

What's on this page?

What is a personal statement, preparing to write your personal statement, opening your personal statement, work experience and future plans, ending your personal statement.

Your postgraduate personal statement is your chance to get noticed for your expertise and experience you’ve gathered. It’s an important part of the application process as it allows you to talk about yourself and your passions and prove the value you can bring to your chosen university.

In this article, we’re going to talk you through how to write a postgraduate personal statement that stands out and gives you the best chance of being offered a place on the master’s programme you’re applying for. 

Shona Barrie – Director of Admissions, University of Stirling

You’ll have already written a personal statement for your undergraduate study, so you’ll know the importance of preparation. There are two things to think about when you’re planning:

• The practical and factual information you need to get across.
• Then, the more emotional, human parts of you that make you different to everyone else. 

Before you start writing, take some time to think about the key things you’d want your chosen university to know about you, and get them down on paper.

Questions to focus your mind

• Why have you chosen this master’s programme?
• Why are you passionate about this subject matter? 
• How has your undergraduate study influenced your decision to apply?
• Have you got any work experience that might help you?
• What life experiences have you had that you could talk about?
• What achievements can you talk about to support your application?
• Why do you want to study at this particular university?
• What plans and ambitions do you have for your future career?

Three top tips

Be specific.

Remember that a postgraduate personal statement needs you to talk specifically about the university you’ve chosen.

Demonstrate experience

Universities will be looking for postgraduate students who are able to demonstrate expertise in a particular subject – so include that.

Show what you've learnt

Tell the university about your university life as an undergraduate and include any clubs or societies you were involved in.

Admissions tutors will be reading a lot of personal statements so it’s important to grab their attention right from the start. 

You can find a full guide on How to start a personal statement: The attention grabber but here are the main things for you to think about. 

• Don’t overthink the opening . Just start by showing your enthusiasm for the subject, showcasing your knowledge and understanding, and sharing your ambitions of what you want to achieve.
• Avoid cliches . Remember, this opening part is simply about introducing yourself, so let the admissions tutor reading your personal statement get to know you. 
• Keep it relevant and simple . You’re limited on how much you can include so avoid long-winded explanations. Why use 50 words when ten can make your point?

Talking about the course

Now you’re ready to start talking about the course and subject you’re applying for.

There are four main areas you’ll need to cover in this section of your personal statement. 

• Why are you applying for this master’s?  Think about your undergraduate study and how this master’s will develop your expertise further. Do you have career aspirations this course will help you achieve?
• Why does the subject interest you? This is your chance to show your passion and really demonstrate who you are. If you have work or volunteering experiences related to the subject, include them here.
• Why do you think you’ll be an asset to the university?  Your personal and practical skills combined together create a unique picture of who you are and why you’ll be a successful postgraduate student, so include both. 
• How does your previous undergraduate study relate to the course? Showcase your enthusiasm for your current study and take the opportunity to demonstrate your skills and knowledge now, and how you want to build on that. 

Next, you’ll need to write about your personal skills and achievements.

Universities like to know the abilities you have that’ll help you on the course, or generally with life at university. Don’t forget to include evidence to back up why you’re so passionate about the programme you’ve chosen.

Your personal skills and achievements

Be bold and talk about the achievements you’re proud of., include positions of responsibility you hold, or have held, both in and out of school., what are the things that make you interesting, special, or unique .

Your work experience and future plans are important to include in your personal statement. You should share details of jobs, placements, work experience, or voluntary work, particularly if it's relevant to your course. 

• Try to link any experience to skills or qualities that’ll make you successful on your course.
• If you know what you’d like to do after as a career, explain how you plan to use the knowledge and experience you’ll gain.

It’s always good to connect the beginning of your statement to the end and a great way to reinforce what you said at the start. You want to see the ending as your chance to end in a way that’ll make the university remember you. 

This final part of your personal statement should emphasise the great points you’ve already made and answer the question of why you should be offered a place on the course. 

Read our full guide on How to finish your statement the right way .

Aakriti Labra – MSc Occupational and Organisational Psychology, University of Surrey

Now you’ve written your postgraduate personal statement, you’ll need to do a couple of final things before you submit it. 

• Have you proofread your personal statement? Don’t just rely on spellcheckers. We’d recommend reading it out loud as that’s a great way to spot any errors as well as checking it sounds like you. 
• Have you asked for feedback? Ask friends, family or your undergraduate university tutors to have a read through your personal statement and take their feedback on board.
• Check out our personal statement dos and don'ts Have a look at the common pitfalls against your final draft to make sure you haven't made any obvious errors!

Postgraduate

More advice.

Use the UCAS’ personal statement tool alongside this guide to help you structure your ideas.

Do you want to understand the differences between an undergraduate and postgraduate personal statement? Take a look at our guide here.

Why study a postgraduate course? Find out here.  

What funding is there for postgraduate courses?  

Sponsored articles UCAS Media Service

Student finance for postgraduate loans, five reasons to sign up to the ucas newsletter, how to find a job.

• Marketing graduate CV examples

There is enormous competition for marketing graduate roles, so you want your CV to really wow the crowd if you want to attract the best employers.

To shape a distinctive and captivating marketing CV, follow this step-by-step guide and check out our real-life marketing graduate CV examples.

Guide contents

• Structuring and formatting your CV
• Writing your CV profile
• Detailing work experience
• Your education
• Skills required for your Marketing graduate CV

CV templates 

Marketing graduate CV example 1

Build your CV now 

This example CV demonstrates how to effectively structure and format your own Marketing graduate CV, so that it can be easily digested by busy employers, and quickly prove why you are the best candidate for the jobs you are applying to.

It also gives you a good idea of the type of skills, experience and qualifications that you need to be including and highlighting.

Marketing graduate CV structure & format

The format and structure of your CV is important because it will determine how easy it is for recruiters and employers to read your CV.

If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.

A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go. Check them out below:

Formatting Tips

• Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
• Readability: Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
• Design: It’s generally best to stick to a simple CV design, as funky or elaborate designs rarely add any value to your application. A clear, modern font and a subtle colour scheme work perfectly and allow your skills, experience and achievements to speak for themselves.
• Avoid photos: Logos, profile photos or other images aren’t necessary and rarely add any value – save the space for written content, instead!

Structuring your CV

Divide your CV into the following major sections when writing it:

• Name and contact details  – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
• CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
• Core skills list – A snappy, bullet-pointed list of your most relevant skills.
• Work experience – A structured list of your work experience in reverse chronological order.
• Education – A summary of any relevant qualifications or professional training you’ve completed.
• Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.

Now I’ll guide you through exactly what you should include in each CV section.

CV Contact Details

Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.

You only need to list your basic details, such as:

• Mobile number
• Email address
• Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
• LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.

Marketing graduate CV Profile

Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!

Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.

Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.

Tips for creating an impactful CV profile:

• Keep it brief: The best CV profiles are short, sharp and highly relevant to the target role. For this reason, it’s best to write 3-4 lines of high-level information, as anything over might be missed.
• Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
• Don’t add an objective: You only have a short space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
• Avoid cliches: “Determined team player who always gives 110%” might seem like a good way to fill up your CV profile, but generic phrases like this won’t land you an interview. Recruiters hear them time and time again and have no real reason to believe them. Instead, pack your profile with your hard skills and tangible achievements instead.

What to include in your Marketing graduate CV profile?

• Summary of experience: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
• Relevant skills: Make your most relevant Marketing graduate key skills clear in your profile. These should be tailored to the specific role you’re applying for — so make sure to check the job description first, and aim to match their requirements as closely as you can.
• Essential qualifications: Be sure to outline your relevant Marketing graduate qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

Quick tip: Your CV is your first impression on recruiters, so it’s vital to avoid spelling and grammar mistakes if you want to appear professional. Use our quick-and-easy CV Builder to add pre-written content that has been crafted by recruitment experts.

Core skills section

Underneath your profile, create a core skills section to make your most relevant skills jump off the page at readers.

It should be made up of 2-3 columns of bullet points of your relevant skills.

Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.

Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.

Work experience/Career history

Now it’s time to get stuck into your work experience, which should make up the bulk of your CV.

Begin with your current (or most recent) job, and work your way backwards.

If you’ve got too much experience to fit onto two pages, prioritise space for your most recent and relevant roles.

Structuring your roles

Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.

If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.

Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.

Start with a solid introduction to your role as a whole, in order to build some context.

Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.

“The Marketing Agency is an international marketing consultancy creating print and online marketing materials for multi-sector SMEs. As a Marketing Intern, I draft content to enhance client profiles and brand awareness.”

Key responsibilities

Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.

Keep them short and sharp to make them easily digestible by readers.

• Attending initial client meetings with prospective new clients, taking vital notes on requirements
• Handling requests from printers and ensuring specifications for print material are correct
• Working with photographers, ensuring images capture client’s brand story

Key achievements

Round up each role by listing 1-3 key achievements , accomplishments or results.

Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.

• Launching an email campaign for an SME recruitment firm leading to a 40% increase in registration
• Receiving 100% positive feedback on printed promotional material for a client’s exhibition stand

Next up, you should list your education and qualifications.

This can include your formal qualifications (a degree , A-Levels and GCSEs), as well as sector-specific Marketing graduate qualifications and/or training.

While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.

Interests and hobbies

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

Essential skills for your Marketing graduate CV

Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.

However, commonly desired Marketing graduate skills include:

• Collaboration – Highlight your ability to work effectively with others to create successful campaigns.
• Creativity – Prove that you can think creatively and apply this in multiple ways from words on a page to design concepts.
• Accuracy – Showcase that you have a meticulous and thorough approach to work so that the brand is always portrayed professionally.
• Analytical – Be able to show that you can comfortably handle data to provide strong frameworks for various marketing campaigns.
• IT skills – Demonstrate confidence across a range of platforms from basic office programmes to marketing and CRM software.

Writing your Marketing graduate CV

A strong, compelling CV is essential to get noticed and land interviews with the best employers.

To ensure your CV stands out from the competition, make sure to tailor it to your target role and pack it with sector-specific skills and results.

Remember to triple-check for spelling and grammar errors before hitting send.

Good luck with the job search!

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Marketing Personal Statement

This is a sample personal statement written by our professional writer. Please note that our website is scanned by various anti-plagiarism software, so do not attempt to copy/paste this personal statement. You will get caught and your university career will be over before it has begun! To get a custom-written personal statement, just complete the order form and we will write an original personal statement, based specifically on the information you give us, which will never be published or resold.

We are exposed to marketing in all areas of our lives, whether it be at the supermarket, at work or in our leisure time. It is all around us, whether we are aware of it or not. It has developed from a purely creative practice into a science, and both these aspects of the subject fascinate me.

The creative aspect of marketing is what first drew me to the subject. I like to draw, and have won a number of local and regional awards for my work, with one award (to design a character to front a council recycling scheme) resulting in a small exhibition in my hometown.

This involved coming up with a character design, but also involved examining and explaining the reasons behind the choices made and why this would be effective as a mascot for the recycling scheme. It was at this time, in Year 10 at school, that I first considered a career in marketing.

My A-level choices further cemented this goal, and by studying business, media and law, I felt I was getting the necessary analytical, legal and management skills to transfer to a degree in marketing.

There are a number of marketing campaigns that I admire, and I am particularly interested in viral campaigns run through the Internet. One of my favourites was Burger King’s Subservient Chicken – where users could “Have it Your Way” and instruct the chicken to complete certain actions, like “jump”, “hide” and “cartwheel”. It was a clever marketing campaign that got people talking, but more importantly, it was interactive. This, I feel, is a good example of how a viral campaign can work.

Although I have not had direct experience of marketing, I have had a number of part-time jobs that have given me some exposure to it. For the last three years I have worked part-time at a High Street health and beauty store, where I worked on the checkout. I was also required to help with displays, which were pushing particular products. During our monthly team meetings we would get feedback on how those particular products had sold, allowing me to see which ones were successful and which ones were not.

Last year I acquired my Referring Qualification in football, and regularly referee youth football matches. This has helped me develop some excellent skills, including communication, analytical skills and the ability to weigh up situations and come to conclusions quickly. I also enjoy playing football in a Sunday League, which means I get to see football from both sides.

Going to university is the next step along the ladder to reach my goal of a career in marketing. My dream is to own my own marketing company, putting to use the knowledge and skills I am sure to develop during my studies. I have the will and the desire, and hope that I have done a good enough job of marketing myself to get the opportunity to follow this dream.

Your personal statement is vital in ensuring you get the university place you want. Don’t take a chance with it. Secure your university place today!

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Personal Statement Examples That Show Your Colors

A personal statement is a window into your character, offering a glimpse of your personality, your values, and your vision. By writing one, you can tell your unique story in your own voice, and make a lasting impression that will linger in the minds of those who read it.

In this article, we're providing examples of personal statements that will inspire you and give you a sense of what makes a strong application. With these templates as a guide, you'll feel more confident in your ability to get into top graduate schools. And if you ever need paper help , our service has got your back.

What is a Personal Statement

A personal statement is a narrative that provides insight into who you are as an individual, what drives you, and how your experiences have shaped your goals. Whether you're applying to a university, seeking a scholarship, or vying for a residency spot, your personal statement serves as a key element of your application that can set you apart from other candidates.

At its core, it is your opportunity to communicate your story in a way that resonates with the reader. It lets you go beyond grades and test scores to reveal the motivations, challenges, and passions that define you.

Personal statements often follow prompts or guidelines provided by the institution or organization to which you're applying. However, the most impactful statements are those that creatively respond to these prompts while still maintaining a strong, coherent narrative that ties your past experiences to your future goals.

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The List of Personal Statement Examples

Below is a collection of unique personal statements, each designed to stand out with memorable themes and specific narratives that break away from the ordinary. These examples prepared by our personal statement writing services highlight how to turn your experiences, challenges, and passions into compelling stories that capture the essence of your journey and the vision for your future.

Personal Mission Statement Examples

Title: Building Bridges with Words

My mission is to build bridges—not of steel or stone, but of words, ideas, and connections that bring people together in meaningful ways. I believe that every conversation, every piece of writing, and every interaction is an opportunity to create understanding where there was once division, to spark curiosity where there was once indifference.

From a young age, I've been captivated by the power of language. I saw how a well-crafted sentence could change a mind, how a simple word of encouragement could lift someone's spirit. But I also witnessed how words could be used to hurt, to divide, and to isolate. This duality fueled my desire to harness language for good, to use it as a tool for connection rather than a weapon for division.

In my work, I strive to be a connector—a person who can bring diverse perspectives together, who can translate complex ideas into accessible concepts, and who can find common ground even in the most polarized conversations. I see every challenge as an opportunity to build another bridge, to link people across cultural, ideological, or experiential divides.

My mission extends beyond my professional life. In my personal interactions, I aim to listen deeply, to speak thoughtfully, and to approach every conversation with empathy and openness. I believe that by understanding others, we can better understand ourselves and the world around us.

I am committed to lifelong learning, recognizing that each day brings new opportunities to grow, to learn, and to build more bridges. My mission is not just to achieve personal success but to create a legacy of connection, where the words I choose and the actions I take bring people closer together, fostering a world where understanding, compassion, and unity are the foundation of every bridge we build.

Law School Personal Statement Examples

Title: A Passion for Justice: My Journey to Law School

Growing up in a small town where the law was often seen as distant and impersonal, I witnessed firsthand the devastating consequences of legal injustices. My grandmother, a hardworking immigrant, faced years of discrimination and exploitation in her workplace. Despite her tireless efforts, she was unable to find justice through the legal system. It was this experience that ignited my passion for law and my determination to become a force for positive change.

During my undergraduate studies, I delved deep into legal theory and history, exploring the ways in which the law has been used to uphold and challenge social hierarchies. I was particularly drawn to the intersection of law and social justice, recognizing the power of the legal system to address systemic inequalities.

One summer, I had the opportunity to intern at a public interest law firm specializing in immigration law. There, I worked closely with clients who faced deportation and separation from their families. I learned the immense stress and uncertainty that these individuals endured, and I witnessed the transformative impact that legal representation could have on their lives.

Through my experiences, I have developed a strong commitment to using the law as a tool for social justice. I believe that lawyers have a unique responsibility to advocate for the marginalized and to challenge unjust systems. I am eager to pursue a legal career that will allow me to make a meaningful difference in the lives of others.

I am confident that my academic background, combined with my personal experiences, has prepared me to excel in law school. I am eager to contribute to a diverse and intellectually stimulating learning environment, and I am committed to using my legal education to create a more just and equitable society.

Medical School Personal Statement Examples

If you're seeking exceptional med school personal statement examples, the following template can serve as a valuable starting point.

Title: A Needle's Purpose

The sting of the hypodermic needle, a sensation I've come to know intimately. Not as a patient, but as a volunteer at the local clinic. It's a sensation that simultaneously elicits a pang of fear and a surge of purpose. I recall a particular afternoon when a young boy, no older than ten, was brought in with a severe asthma attack. His wheezing was labored, his eyes wide with terror. As the attending physician administered a nebulizer treatment, I watched, my heart pounding in my chest. When the boy's breathing finally steadied, a sense of relief washed over me. In that moment, I knew that medicine was my calling.

Beyond the clinical setting, I've also had the opportunity to explore the intersection of healthcare and public policy. As a research assistant on a project studying the impact of healthcare reform in my region, I gained a deeper understanding of the systemic challenges facing our healthcare system. This experience has fueled my desire to become a physician who is not only skilled in patient care but also committed to advocating for equitable access to healthcare for all.

My experiences have taught me that medicine is more than just treating diseases; it's about caring for individuals and communities. I am drawn to the challenge of applying my scientific knowledge and clinical skills to improve the lives of others. I am eager to contribute to the medical field and to make a lasting impact on the health and well-being of my patients.

If this template hits the right note, our medical school personal statement editing services are ready to fine-tune it for you!

Personal Statement for Graduate School Examples

Title: From Failure to Fuel

"Failure is not the opposite of success; it's the catalyst that has driven my most significant achievements."

As a psychology undergraduate, I faced a daunting challenge: a research project that yielded unexpected, disappointing results. Initially, I viewed this outcome as a failure, a blemish on my academic record. However, through reflection and guidance from my mentor, I realized that the very unpredictability of research is its greatest strength. This experience sparked an intense curiosity in me, leading to a deeper understanding of the complexities of human behavior and the importance of resilience in the face of adversity.

Rather than shying away from this challenge, I embraced it, using the opportunity to develop a more nuanced approach to research. I delved into advanced statistical methods and honed my ability to think critically about data that didn't conform to expectations. This experience taught me that research is not about finding easy answers but about asking better questions, even when the answers are elusive.

This perspective has shaped my academic journey and fuels my desire to pursue graduate studies. I see my perceived weakness—initially feeling overwhelmed by unexpected results—as a critical strength. It has made me more adaptable, resourceful, and committed to pushing the boundaries of knowledge.

I am eager to bring this mindset to your graduate program, where I can contribute to and learn from a community of scholars who share my passion for psychology. My journey has been defined not by easy successes but by the challenges I've embraced and the growth they've spurred. I am ready to take the next step, confident that my ability to turn setbacks into opportunities will serve me well in the rigorous, rewarding environment of graduate study.

If one of these templates catches your eye, feel free to buy a personal statement that's made-to-measure just for you!

Personal Vision Statement Examples

Title: In the Space Between Notes

My life's symphony is composed in the spaces between the notes. In music, the rests are as crucial as the melody, defining the rhythm, the pace, and the emotional impact of the piece. I see my life's journey much the same way—not just in the actions I take, but in the pauses, the reflections, and the moments of stillness that allow me to hear the music more clearly.

In the past, I used to focus solely on the crescendo—the big achievements, the high points. I believed that life was a series of grand performances where only the loudest, most spectacular notes mattered. But as I grew, I began to understand that the true beauty of a symphony lies in its balance, in the harmony between sound and silence.

I envision my future as one where I create not just a career, but a life that resonates with this balance. My goal is to become a leader in my field, not by rushing from one achievement to the next, but by being thoughtful in my actions, intentional in my decisions, and open to the unexpected melodies that life offers. I want to lead with empathy, understanding that the quiet moments often speak the loudest, that listening is as powerful as speaking.

In my personal life, I aspire to cultivate deep, meaningful relationships, to be present in the moments that matter most, and to find joy in the simple, unplanned interludes. I seek to live with purpose, but also with grace, allowing myself the freedom to pause, to reflect, and to adapt as the music of my life changes.

Ultimately, my vision is to compose a life that is rich with meaning, where every note and every rest contributes to a harmonious whole. I aim to create a legacy that isn't just remembered for its achievements, but for the way it moved others, for the way it lingered in the spaces between.

Personal Statement Examples for College

The below narrative is one of our unique college personal statement examples you can use as inspiration.

Title: The Art of Folding Paper

I learned more about life from a sheet of paper than from any textbook. My fascination with origami started as a simple hobby, a way to pass the time on rainy afternoons. But as I folded my first crane, I realized I was doing more than just creating art; I was practicing patience, precision, and perseverance.

Origami is deceptively complex. A single wrong fold can distort the entire figure, but with each mistake, I discovered something new. I learned that a wrong fold doesn't mean the end—it's an opportunity to start again, to reshape the paper, and, often, to create something entirely unexpected and beautiful.

In high school, I brought my love for origami into the classroom, using it to explain complex concepts in physics and geometry to my classmates. A paper crane became a lesson in symmetry, a folded frog, an exploration of potential and kinetic energy. I even started an origami club, where we explored the intersection of art and science, creativity and logic. What began as a solitary pursuit transformed into a way to connect with others, to share ideas, and to look at problems from different angles.

Outside of school, origami helped me navigate the challenges of adolescence. When my parents divorced, folding paper became my refuge, a way to process emotions that words couldn't capture. Each fold was a step toward understanding, each completed figure a small triumph of order over chaos. It taught me that even in the most complicated situations, there's a way to create something meaningful if you're willing to keep folding, keep trying.

Now, as I look ahead to college, I see it as a blank sheet of paper—full of possibilities, ready to be shaped by the choices I make and the experiences I seek. I'm eager to bring my passion for both the arts and sciences to your campus, to fold my love for learning into every aspect of my education. Just as I've done with origami, I plan to explore the unexpected intersections, to create something unique and intricate from every opportunity.

In the end, a piece of paper, like life, can be anything you want it to be. It's all in how you fold it.

Residency Personal Statement Examples

Title: The Night I Decided to Stay

Residency wasn't always in the plan. In fact, the night I decided to stay in medicine, I had my resignation letter drafted. I was a third-year medical student, standing alone in a dimly lit hospital hallway, utterly drained from another 30-hour shift. The endless rotations had blurred into a monotonous routine of rounds, notes, and more rounds, and I began to question whether this was truly the life I wanted.

That night, I was assigned to the emergency department, where I met Mrs. Greene, a 67-year-old woman with a history of heart disease. She had collapsed at home and was brought in by ambulance, unconscious and unresponsive. Her family was frantic, desperate for answers I didn't have. As I followed my attending into the room, I felt a wave of anxiety. This wasn't a textbook case; it was a real person whose life hung in the balance.

The resuscitation was intense. I was there, chest compressions, adrenaline injections, the relentless rhythm of the defibrillator. As the team worked, I could see the fear in her daughter's eyes, and it struck me that this was about more than just a medical emergency. This was about a family in crisis, a life teetering on the edge.

After what felt like an eternity, Mrs. Greene's pulse returned. The attending physician calmly directed the team, and we stabilized her enough to move her to the ICU. As we wheeled her away, her daughter grabbed my hand and whispered, "Thank you." It was a simple phrase, but it cut through my exhaustion, through the doubts and the fatigue.

I didn't leave the hospital that night. Instead, I sat down with my resignation letter, re-read it, and then ripped it up. I realized that medicine wasn't just about the science or the protocols—it was about moments like this, moments when you're not just treating a condition, but caring for a person, when your presence and perseverance can mean the difference between despair and hope.

Residency will be grueling, I know that. But I also know that it's where I'm meant to be. The night I decided to stay was the night I realized that medicine isn't just a career; it's a calling. And I'm ready to answer it.

Common App Personal Statement Examples

Title: The Day I Became an Engineer

I became an engineer on a blistering summer afternoon, though I didn't know it at the time. I was eight years old, crouched over the engine of my father's old Ford truck, hands smeared with grease, staring intently at a mess of wires and bolts. The truck had died in the middle of nowhere, miles from home, and with no mechanic in sight, my father turned to me and said, "Let's figure this out."

There was no manual, no diagram, just a young girl and her father armed with determination and a rusty toolbox. The heat was relentless, but I was captivated. Together, we deciphered the puzzle of the engine, tracing wires, testing connections, and slowly piecing together how the machine worked. After hours of trial and error, a spark of understanding ignited within me. When the engine finally roared to life, I felt a surge of pride that was as much about solving the problem as it was about discovering my own potential.

That moment in the desert wasn't just about fixing a truck; it was the first time I understood the power of curiosity and persistence. The feeling of triumph in the face of uncertainty stayed with me, and it became a defining aspect of who I am. It's what led me to join the robotics team in high school, where I spent countless nights debugging code and reassembling circuits, chasing that same spark of understanding.

But engineering, I've come to realize, isn't just about building machines. It's about constructing solutions, piece by piece, for problems that seem unsolvable. Whether I'm designing a new prototype or figuring out how to balance equations in physics, I approach each challenge with the same mindset I had as that eight-year-old in the desert: Let's figure this out.

I'm applying to college not just to learn, but to continue building—ideas, innovations, and a future where no problem is too complex to tackle. I've been an engineer at heart since that sweltering afternoon, and I'm ready to take the next step, not with all the answers, but with the confidence that I can figure them out.

Personal Statement for University Examples

Title: Designing the In-Between

"I've always been fascinated by the spaces between—those fleeting moments when science meets art, where precision meets creativity."

Growing up, I was equally enthralled by the elegance of mathematical equations and the expressive power of a blank canvas. While most saw these as distinct, even opposing interests, I found a profound connection between them. Mathematics, with its rigid structure and logic, offered me a way to understand the world's complexities. Art, on the other hand, gave me the freedom to express the nuances that numbers alone couldn't capture.

In high school, this dual passion led me to an unlikely pairing: architecture. It was in drafting rooms and design studios that I discovered my true calling. Here, the geometric precision of calculus met the boundless creativity of artistic vision, and I found a space where I could truly thrive. Designing structures that were not only functional but also aesthetically compelling was more than a challenge; it was a thrilling pursuit that combined everything I loved.

My projects, often inspired by natural forms and abstract patterns, have taught me to see beyond the obvious, to push boundaries and explore unconventional solutions. In one project, I designed a library that mimicked the flow of water, using mathematical principles to create a space that was both serene and dynamic. This project was a turning point for me, solidifying my belief that the most innovative designs emerge when you allow different disciplines to inform each other.

I believe that the future of design lies in the spaces between—where art and science, creativity and precision, meet. I am ready to contribute my unique perspective and learn from a community that values innovation as much as I do. This program is not just a step in my academic journey; it's the place where I can turn my vision into reality.

Personal Statement for Scholarship Examples

Title: Language as a Bridge

As a child, I watched my parents meticulously fill in forms in a language they barely understood. They had immigrated to this country with dreams of a better life but lacked the resources to fully grasp the complexities of their new world. This experience ignited in me a passion for language—not just as a means of communication, but as a bridge to opportunity.

I began tutoring English as a second language in high school, working with students from diverse backgrounds who, like my parents, struggled with the nuances of a new language. Each session was more than just a lesson; it was an opportunity to empower someone else with the tools they needed to navigate and thrive in society. Through this work, I realized that language is power, and education is the key to unlocking it.

This passion for language led me to pursue a degree in linguistics, where I explored the intricacies of phonetics, syntax, and semantics. I became fascinated by the ways in which language shapes our perceptions and interactions. But I didn't stop at theory—I sought to apply my knowledge practically, volunteering in legal clinics to assist non-English-speaking immigrants with their cases. I translated, I advocated, and most importantly, I listened.

The scholarship I am applying for will enable me to continue this work, allowing me to pursue a graduate degree focused on language acquisition and policy. With this education, I plan to develop programs that not only teach language but also empower individuals to use their voices for change.

My journey has taught me that a blank page is not to be feared—it is a chance to create something meaningful. I am determined to turn every challenge into an opportunity for growth, not just for myself, but for those I am committed to helping. This scholarship would be the next step in my mission to ensure that language is a gateway, not a barrier, to a better life.

The Bottom Line

Remember, your personal statement should be unique to you. Don't try to imitate someone else's style or story. Be honest, be yourself, and let your passion shine through. With careful planning and thoughtful writing, you can create a statement that will help you stand out from the crowd. Meanwhile, check out our separate guide on how to write education on resume —you’ll need it to back up that stellar statement!

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Marketing and business management personal statement example 1.

Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into the world of business.

My passion for business has reinforced my decision and motivation to study business at a degree level. I am a creative, alert and hard working individual who can work intuitively with a pragmatic approach to studying, and for this reason I believe I can succeed in this course. I am keen to develop my knowledge in marketing as this is an interesting area of work for me. I also like to carry out my own research, and find out new points about business that I haven't come across yet.

I understand that marketing demands a fair degree of scientific thinking. And that it is a complex profession, requiring a broad understanding of technology, an awareness of how to analyse and understand data, plus a good grounding in a variety of other scientific and mathematical principles which I personally believe I have and this would enable me to progress and establish a good understanding.

Some of the modules that I have covered include Finance, Human Resources, Strategic Management and Marketing. With excellent understanding in these subjects that I have covered and an enthusiasm for knowledge, I am confident in my ability to progress further in business as I am keen to further my own skills in education.

I undertook a school-led work experience scheme at a business firm called Bridge Park in Wembley. Being an office-based job, I was able to further my organisational and interpersonal skills as I learnt the importance of professionalism in the work area and the day-to-day pressures of deadlines. During my time at Bridge Park, I recognised how businesses work with one another to gain profit.

During my secondary school life, I captained my football team from year 7-11. This improved my leadership abilities as I learnt how to organise the team, and understood the importance of teamwork, encouraging the players and improving team morale and spirit.

Being a successful captain, I always believed in a democratic team who could interact with each other, giving individual input from each of the members, and my role was to bring their ideas together and make final decisions. Being captain made me gain the understanding of commitment to the team and helping the team to a winning form.

I have been on various trips, one of which was a school trip to Egypt. It was an amazing experience, where I interacted with people from a different background. I was able to acknowledge and understand the values and norms of other cultures. This was thoroughly rewarding and I now have a deeper appreciation of diversity.

I am a believer of pro-actively trying to make a difference to world poverty and even in the current climates of recession I strongly believe that the developed countries have a duty to developing countries today. I'm currently donating monthly to Oxfam and have previously undertaken some volunteer work for the charity organisation, which provides domestic aid to developing countries.

During this time, I was able to help raise money to give aid to the children in Somalia. I found this experience very rewarding as I know that however little my efforts may seen, they have surely provided at least one child a better life. These efforts only strengthened my determination to work hard and achieve to the highest of my ability.

Making full use of the facilities we have in London, I am a regular attendee at my local gym and am a fanatic of sport, from hockey to basketball, but favouring football.

Having read a lot of media reviews on health and fitness and assessed the new approaches to health over the last few years, I am much more aware of the need to be positive about my health and understand the physical importance of taking care of your body and its effect on the mind, than ever before.

I intend to study at university and achieve a high class degree that will greatly help me to pursue my career plans in Business.

Profile info

This personal statement was written by bad_boy_g for application in 2009.

bad_boy_g's Comments

I'm coming to end of my personal statement i just wanted some thought from other people what they think and what i could improve!

Related Personal Statements

Tue, 09/12/2008 - 16:33

im applying for a marketing/advertising degree for 09 entry...still working on a new PS, thought they dont have anything on Advertising and only 3 Marketing statements > not really a gr8 amount of help from any of those...so Ive been reading through some of the Business ones.

So far, urs has really stood out Great statement :) in terms of covering all areas from academic achievements, work exp. extra cirricualar activities etc. while still showing u have a life!/are a well rounded person & without being too big-headed/waffling on/boring or using fancy words which look out of place n dnt rel8.. G00dluck, where have u applied so far?...

Wed, 10/12/2008 - 11:10

I've applied to Kent, nottingham trent, reading, brighton and worcester.! i havent yet sent my statement off going to send it off by today or tomorow what abt u where u applied?

yeh im just finishing up on

Thu, 11/12/2008 - 17:52

yeh im just finishing up on myne and hoping to send it off by tommorrow. I've summed it down to just 2 main unis that i want to go to - Hertfordshire and Northampton, but will probz add another thats in/around the london area maybe..

Very good! Affirmative,

Thu, 11/12/2008 - 21:53

Very good! Affirmative, confident and assertive!

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