reviewcelebrity endorsement a literature review. journal of marketing managementShare on FacebookShare on Twitter490IMAGES(PDF) Celebrity Endorsement: a Literature Review. B. Zafer Erdogan.1999[PDF] Celebrity Endorser Selection Strategies as Effective MarketingPros and Cons of Celebrity Endorsement Strategy-Celebrity Endorsement Effectiveness ProcessTrustworthiness: Erdogan, B. Z. (1999)Celebrity Endorsement
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