restaurant and bar business plan pdf

Bar Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful bar business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your bar business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a bar business plan but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food & beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your bar business concept into reality. Let’s dive in!

Our bar business plan is structured to encompass all critical elements necessary for a detailed and effective strategy. It outlines the bar’s operations, including the types of beverages and the food we will offer, the ambiance and theme of the bar, and any unique features or services that set us apart from competitors, such as live music, themed nights, or craft cocktail offerings.

• Executive Summary : Offers an overview of your Bar’s business concept, including the unique selection of beverages, market analysis , management team, and financial strategy.
• Bar & Location: Describes the bar’s strategic location, ambiance, and seating capacity, offering a welcoming environment for guests to enjoy their favorite drinks.
• Supply & Operations: Details the bar’s supply chain for premium spirits and beers, inventory management, and operational efficiency to ensure a high-quality customer experience.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the bar market.
• Key Trends: Highlights recent trends affecting the bar sector, such as the popularity of craft and artisanal beverages, and the integration of technology for enhanced customer experiences.
• Key Competitors: Analyzes main competitors in your area and how your bar differentiates itself, focusing on your unique selling propositions like specialty drinks, entertainment options, or ambiance.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to the bar business.
• Marketing Plan : Strategies for promoting your bar and attracting customers, including social media engagement, local partnerships, and hosting special events.
• Timeline : Key milestones and objectives from the initial setup through the first year of operation and beyond.
• Management : Information on who manages the Bar, detailing their roles, experience in the beverage industry, and business management.
• Financial Plan: Projects the bar’s 5-year financial performance, including revenue from beverage sales, profit and loss statements, cash flow analysis, and balance sheet, aiming for significant growth and profitability by the target year.

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Bar Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

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Executive Summary

The Executive Summary introduces your bar’s business plan, offering a concise overview of your establishment and its offerings. It should detail your market positioning, the range of beverages, food items, and entertainment services you offer, its location, size, and an outline of day-to-day operations. 

This section should also explore how your bar will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your bar’s unique selling points that differentiate it from these competitors. 

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the bar’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your bar’s financial plan.

Bar Business Plan Executive Summary Example

Business Overview

The  business overview  within your executive summary acts as the gateway to acquainting your audience with fundamental details about your bar. Elements such as the establishment’s name, location, and a glimpse into its daily operations serve as introductory notes. Yet, the crux lies in articulating your  unique selling proposition  ( USP ), delineating the factors that differentiate your bar from the competition.

Example: Consider “The Night Owl Lounge,” situated in the heart of downtown. Spanning across 2,000 square feet, this bar offers an inviting ambiance for patrons seeking a blend of sophistication and relaxation. The Night Owl Lounge stands out by curating an exquisite range of craft cocktails crafted by expert mixologists, focusing on locally sourced ingredients to create distinctive flavors in a sustainable environment.

Market Overview

A robust understanding and presentation of market dynamics is integral to this section. It’s imperative to illustrate the scope, growth trends, and industry shifts. Data-driven insights portraying the value and expansion rates of the U.S. bar and nightclub industry are paramount. Additionally, shedding light on industry trends such as the surge in demand for craft beverages and experiential entertainment underscores your bar’s relevance within the evolving landscape.

Example: The Night Owl Lounge operates in the thriving U.S. bar and nightclub industry valued at $36 billion. Within a vibrant market boasting approximately 67,500 similar establishments, the lounge capitalizes on evolving trends by offering an immersive experience centered on craft cocktails, locally sourced ingredients, and a sustainable ethos, standing as a unique proposition amid diverse  competitors .

Management Team

The backbone of any successful venture lies in its management. Highlighting the expertise and qualifications of your management team in your executive summary exudes credibility and competence. Emphasize the backgrounds, experiences, and unique skill sets of key team members, offering a glimpse into the powerhouse driving your bar’s success.

Example: At The Night Owl Lounge, [Name], a seasoned professional with a degree in Business Administration and a wealth of experience in bar and hospitality management, leads the helm. [Name] oversees daily operations, financial planning, and spearheads  marketing initiatives , ensuring a seamless and prosperous venture.

Financial Plan

Concluding the executive summary with a succinct financial plan overview anchors the narrative of your bar’s projected financial journey. Precise yet comprehensive insights into revenue targets, profit margins, and growth strategies provide a clear trajectory of your bar’s fiscal aspirations.

Example: The Night Owl Lounge aims for a projected annual revenue of $1 million by the third operational year, targeting a 15%  EBITDA  margin. This financial roadmap incorporates strategic investments in maintaining an upscale bar atmosphere and innovative marketing campaigns, aimed at fostering community engagement, propelling the lounge towards profitability and local recognition within a five-year span.

For a Bar, the Business Overview section can be effectively divided into 2 main slides:

Bar & Location

Briefly describe the bar’s physical environment, focusing on its design, ambiance, and the overall atmosphere that invites patrons.

Furthermore, mention the bar’s location, emphasizing its accessibility and the convenience it offers to patrons, such as proximity to entertainment districts or ease of parking. Explain why this location is strategic in attracting your target clientele.

Supply & Operations

Detail the range of beverages offered, from craft beers and fine wines to specialty cocktails and non-alcoholic options. Outline your operations strategy, including the sourcing of ingredients, the management of inventory, and maintaining quality control.

Discuss your pricing strategy , ensuring it reflects the quality of offerings and aligns with the market you’re targeting. Highlight any special events, happy hour deals, or loyalty programs that provide added value to your patrons, encouraging repeat visits and customer loyalty.

Industry size & growth

In the market overview of your bar business plan, start by examining the size of the bar and nightlife industry and its growth potential. This analysis is essential for understanding the market’s scope and identifying opportunities for expansion.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in craft beers, artisanal cocktails, premium spirits, and unique beverage experiences. For example, highlight the demand for bars that offer specialty drinks, themed nights, and immersive experiences, alongside the rising popularity of bars that focus on sustainability and locally sourced ingredients.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your bar in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your bar’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Bar’s Competitors

Begin by identifying both direct and indirect competitors within your locality. Direct competitors might include other bars or lounges offering similar services, cocktails, and entertainment. Indirect competitors could encompass restaurants with bars, nightclubs, or even entertainment venues hosting occasional events. 

Utilize online tools like Google Maps to survey the geographic spread of these competitors and review platforms like Yelp or TripAdvisor for customer insights, which can reveal competitor  strengths and weaknesses . For instance, glowing reviews praising the mixology expertise and vibrant ambiance at “MixMasters Lounge” can highlight a key strength of your competitor.

Bar Competitors’ Strategies

Analyze the strategies implemented by your competitors, focusing on various facets:

• Drink Offerings:  Assess the range and uniqueness of their drink menu. If “Crafty Cocktails” nearby is gaining traction for its inventive mixology and craft beer selection, it indicates a trend towards artisanal beverages.
• Atmosphere and Theme:  Consider the ambiance and theme. A bar like “Retro Vibes” with a nostalgic setting might attract a different clientele compared to a modern and trendy establishment like “Fusion Lounge.”
• Pricing and Promotions:  Compare pricing strategies. Are your prices in line with the affordable offerings at “Happy Hour Haven” or more aligned with the premium rates of “Luxury Libations”?
• Marketing Strategies :  Evaluate their marketing tactics. Do competitors heavily invest in social media marketing, events, or collaborations, or do they rely on traditional advertising methods?
• Customer Experience:  Assess the overall experience offered. For instance, “Relaxation Station” might excel in providing a cozy ambiance and personalized service, enhancing the customer experience.
• Operational Efficiency:  Observe the use of technology or innovative processes. Bars like “TechSavvy Spirits” might leverage mobile apps for ordering and reservations, streamlining customer service.

What’s Your Bar’s Value Proposition?

Reflect on your bar’s  unique value proposition . Perhaps your bar specializes in bespoke cocktails using locally sourced ingredients, or it may offer a thematic experience that resonates with a specific customer segment.

Identify market gaps through customer feedback and industry trends. For instance, the rising demand for alcohol-free or low-alcohol options could represent an underserved market if competitors aren’t catering to this segment.

Consider your location: A bar in a bustling downtown area might focus on happy hour promotions and after-work gatherings, while one in a residential neighborhood could emphasize community events or live music nights to attract locals.

First, conduct a SWOT analysis for the bar, highlighting Strengths (such as a unique selection of beverages, a prime location, and exceptional customer service), Weaknesses (including potential high operational costs, licensing restrictions, or strong competition), Opportunities (for example, a growing interest in craft beers and artisanal cocktails, or the potential for hosting special events), and Threats (such as changes in regulatory environments or economic downturns that may reduce discretionary spending on nightlife).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain patrons through targeted advertising, promotional discounts, an engaging social media presence, themed events, and community involvement. Consider loyalty programs or partnerships with local businesses to broaden your customer base.

Marketing Channels

Effectively utilizing marketing channels is crucial to increasing brand visibility and attracting patrons to your bar.

Digital Marketing

In today’s digital age, establishing a robust online presence is imperative for reaching and engaging with potential customers:

• Social Media:  Utilize platforms like Instagram, Facebook, and Twitter to showcase your bar’s ambiance, special events, drink specials, and behind-the-scenes glimpses. Engage with followers through contests, polls, and user-generated content.
• Email Marketing:  Build an email list by offering exclusive deals or event invites. Send regular newsletters featuring upcoming events, mixology tips, or stories behind signature drinks.
• Website and SEO:  Develop a user-friendly website highlighting your drink menu, event calendar, and ambiance. Optimize it for local SEO to ensure high visibility in searches related to bars in your area.

Local Advertising

Supplement your online efforts with targeted local advertising strategies to reach potential customers within your vicinity.

• Flyers and Local Print:  Distribute visually appealing flyers in local hotspots, offices, and community boards. Advertise in local newspapers or magazines that align with your bar’s atmosphere.
• Events and Partnerships:  Host or sponsor local events, live music nights, or themed parties. Collaborate with nearby businesses or artists for cross-promotional opportunities.

Promotional Activities

Engage potential patrons with appealing offers and loyalty programs.

• Special Deals and Events:  Introduce happy hours, themed nights, or drink specials like ‘Mixology Mondays’ or ‘Craft Beer Showcases’ to attract new customers and retain regulars.
• Loyalty Programs:  Implement a loyalty system where frequent visitors can earn rewards, such as a free drink after a certain number of visits or exclusive access to events.
• Referral Incentives:  Encourage patrons to bring friends by offering rewards or discounts for referrals that result in new customers.

Sales Channels

Effectively managing  sales channels  within your bar can optimize revenue opportunities and enhance customer satisfaction.

Upselling and cross-selling

• Service Add-Ons:  Train your staff to upsell premium or complimentary drinks, appetizers, or specials when taking orders. Offering suggestions for drink pairings or upsizing options can enhance the customer experience while increasing sales.
• Merchandising : Display branded merchandise such as glassware, apparel, or cocktail kits strategically within your bar. Offering these items for sale can serve as additional revenue streams while reinforcing your brand identity.
• Private Events and Reservations:  Promote and cater to private events, including birthdays, corporate gatherings, or special celebrations. Create tailored packages and offer exclusive amenities to make these events memorable, thereby attracting group reservations and fostering repeat business.

Online Booking and Sales

• Online Booking System:  Implement an efficient online booking system for table reservations, event tickets, or private party inquiries. Ensure a seamless booking experience across your website and social media platforms to facilitate easy access for customers.
• E-Commerce:  Consider selling bar merchandise, gift cards, or exclusive event tickets through your website. Providing an online platform for purchasing merchandise or gift cards can extend your brand’s reach beyond the physical bar location.

Membership and VIP Programs

• Membership Options:  Develop exclusive membership or VIP programs that offer perks such as priority seating, discounts on purchases, access to private events, or personalized experiences. Encouraging regular patrons to enroll in these programs can foster loyalty and repeat business.
• Loyalty Rewards Program:  Implementing a digital loyalty program is an excellent way to reward customers for their continued patronage and incentivize repeat visits. Design a system where customers earn points for every dollar spent at your bar.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the bar’s opening, marketing efforts, patron base growth, and potential expansion objectives, ensuring the business moves forward with clear direction and purpose.

The Management section focuses on the bar business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the bar business towards its financial and operational goals.

For your bar business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your bar business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs , and capital expenditures.

For your bar business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Privacy Overview

Bar Business Plan

Do you want to put up a bar as a business ? If this has been your aspiration or desire for a long time already, make sure that you have the proper processes and business plan guidelines that can help you present your bar business plan to your target audience in the best way possible. In this article we will discuss how you can write a business plan for your bar startup.

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What Is a Bar Business Plan?

Like any other business plan, this specifically helps owners have a plan for their bar. It contains business goals and a timeframe to achieve them. It serves as a blueprint that guides bar owners in running day to day operations, drawing a growing number of patrons, and becoming a reputable establishment. It is also for getting financial support from potential partners and a guide for the management and operational processes of the business.

How To Draft a Bar Business Plan

No matter the purpose of your bar business plan, it is important for you to identify your business’ vision and mission. That way you can create a business plan that is necessary and helpful for the needs of your business. Check out restaurant and coffee shop business plans as a reference to get started. If you need more ideas, check out these tips in creating a bar business plan.

1. Be Aware Of The Market

Before you begin your business plan, understand the dynamics of the market for bar establishments. Knowing the needs of your customers, the trends that dictate the shift in the marketplace, and the way your competition reacts to certain scenarios can help you properly and carefully execute action plans for your bar business’s growth may it be in reach, actual sales, or brand awareness.

2. Create An Executive Summary

Come up with a bar business plan executive summary that can showcase the mission and vision of the business. You also have to make sure that this overview of what the business plan is all about should contain the principles and values that guide your business as well as the key factors that you need to consider for your successes.

3. Make An Organizational Structure

Describe the company and the nature of its operations before giving details about ownership and management. A start-up summary is most likely helpful in ensuring that the business will follow legal procedures and regulations for its operations.

4. List Down Your Resources

It is important for you to present the financial aspect of the business so that you can attract potential partners and investors, if necessary and applicable. Include information about your products and suppliers as well so that you can keep track of where you can get resources.

What are cocktails?

Cocktails are alcoholic beverages made of spirits and other ingredients such as fruit juice, soda, etc. They are one of the things commonly ordered and consumed in a bar. There are many kinds with varying ingredients, flavor, and appearance.

What makes a nightclub different from a wine bar?

While both places serve alcohol, the set up of the place is different. A nightclub is more focused on the entertainment of the patrons by providing drinks and music. In contrast a wine bar is a tavern-like establishment and tends to have a more relaxing ambiance like bistros.

What makes a tavern different from a bar?

Both places sell alcoholic beverages , but what makes them distinct from each other is that a bar does not necessarily serve food. A tavern on the other hand sells food and would often provide lodging. Taverns are an establishment that has existed for many centuries while bars started in the past few decades.

According to Statista research, sales in the drinking place sector in the United States have reached $23.15 billion in 2015. With the right kind of business plan your bar will certainly make sales that’ll contribute to such a number in the future. If you need more ideas on how to create a business plan then check out our business proposals and marketing strategy examples as references.

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Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

Sample Restaurant Business Plans For a New Business Owner

Writing a business plan is an essential part of starting a restaurant. Not only does it provide a roadmap for the future but it also helps to create funding opportunities and attract potential investors. For new business owners, having access to sample restaurant business plans can be especially helpful in providing direction and insights into how to write a restaurant business plan on their own.

Download our Ultimate Restaurant Business Plan Template

Having a comprehensive business plan in place is vital for any successful restaurant venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan will help you understand your restaurant’s startup costs and can also give you clarity on realistic financial projections and help you secure financing from investors and/or get a loan to start a restaurant. Examples of restaurant business plans are great resources to draw upon when creating your own plan to ensure that all the key elements are included in your document.

Below is an example restaurant business plan to help you see what one should look like. It is not however nearly as comprehensive and successful in raising capital for your restaurant as Growthink’s Ultimate Restaurant Business Plan Template , but it can help you write a business plan for your restaurant.

Restaurant Business Plan Example #1 – Black Pearl Seafood Restaurant

Table of contents.

Executive Summary

Company Overview

Industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

The Black Pearl Seafood Restaurant is a high-end seafood restaurant located in the heart of the historic district in New Orleans, LA. The restaurant will serve fresh seafood dishes with a modern twist and provide an unforgettable culinary experience for its guests.

The Black Pearl Seafood Restaurant is seeking to raise $200,000 in startup capital from a group of private investors. The funds will be used to cover the costs of building out the restaurant’s specific location, purchasing equipment and supplies, and hiring staff.

The Black Pearl Seafood Restaurant has a projected annual revenue of $1,200,000 and is expected to be profitable within its first year of operation. The restaurant’s target market is affluent diners who are looking for an exquisite seafood dining experience.

The Black Pearl Seafood Restaurant offers a unique and innovative menu that features fresh seafood dishes with a modern twist. The restaurant’s menu includes items such as:

• Blackened salmon with shrimp and grits
• Fried catfish po’ boy with remoulade sauce
• Grilled Louisiana shrimp skewers
• Crawfish etouffee
• Shrimp gumbo

The Black Pearl Seafood Restaurant also offers a wide selection of wine and beer to complement its menu.

Company Description

The Black Pearl Seafood Restaurant is owned and operated by John Doe. Mr. Doe has over 10 years of experience in the food and beverage industry. He has worked as a chef at several renowned restaurants in New Orleans and has also owned and operated his own catering business.

The Black Pearl Seafood Restaurant will be located at 123 Main Street in New Orleans, LA. The restaurant will occupy a 3,000-square-foot space that was formerly occupied by a pizzeria. The location is in close proximity to several hotels and tourist attractions, which will generate significant foot traffic for the business. It is also located within walking distance of the Central Business District attracting local office workers and residents.

The Black Pearl Seafood Restaurant will have a seating capacity of 60 guests. The restaurant will also have a full-service bar that will serve beer, wine, and cocktails.

The seafood restaurant industry is one of the fastest-growing segments of the food service industry. Over the past five years, the industry has experienced strong growth due to an increase in the popularity of seafood as a healthy dietary choice.

The seafood restaurant industry is expected to continue to grow over the next five years as consumers’ preference for healthy and delicious food continues to rise. In addition, the industry will benefit from an increase in per capita disposable income, which will allow consumers to spend more on dining out.

Other Industry Analysis Points

• The seafood restaurant industry is regulated by the FDA
• Changes in government policies could impact the industry
• The seafood restaurant industry is sensitive to changes in the economy
• An economic downturn could lead to a decline in revenue and profit margins
• The seafood restaurant industry is influenced by consumer trends and preferences
• Health-conscious consumers are increasingly seeking out seafood as a healthy dietary choice

Technological:

• The seafood restaurant industry is impacted by advances in food technology
• New cooking techniques and equipment can help to improve the quality of dishes served
• The seafood restaurant industry is subject to food safety and sanitation regulations
• Changes in the law could impact the way that restaurants operate

Environmental:

• The seafood restaurant industry is impacted by changes in the environment
• The quality of seafood dishes can be impacted by pollution and other environmental factors

The Black Pearl Seafood Restaurant will target two primary customer market segments: tourists and local residents.

The tourist market segment consists of individuals who are visiting New Orleans for leisure or business purposes. This market segment is significant for the business as it represents a large portion of the city’s population. New Orleans is a major tourist destination, with over 16 million visitors per year.

The local resident market segment consists of individuals who live and work in New Orleans. This market segment is significant for the business as it represents a stable source of income. Local residents are more likely to visit the restaurant on a regular basis and recommend it to friends and family.

Competitor Analysis

The Black Pearl Seafood Restaurant will compete in the seafood restaurant industry. Through our competitive research, the restaurant’s closest direct competitors will be Red Fish Grill, Bourbon House, and GW Fins.

The Black Pearl Seafood Restaurant will compete in the seafood restaurant industry. The restaurant’s closest competitors will be Red Fish Grill, Bourbon House, and GW Fins.

Red Fish Grill is a seafood restaurant located in the French Quarter of New Orleans. The restaurant offers a casual dining experience with a menu that features fresh seafood dishes.

Bourbon House is a seafood restaurant located in the French Quarter of New Orleans. The restaurant offers a more upscale dining experience with a menu that features fresh seafood and steak dishes.

GW Fins is a seafood restaurant located in the Warehouse District of New Orleans. The restaurant offers an upscale dining experience with a menu that features fresh seafood dishes.

The Black Pearl Seafood Restaurant will differentiate itself from its competitors by offering a more innovative and modern menu with fresh seafood dishes that are prepared using unique cooking techniques. In addition, the restaurant will provide a superior level of customer service and create an unforgettable dining experience for its guests.

Our competitive advantages include:

• Unique menu with fresh seafood dishes that are prepared using unique cooking techniques
• Superior level of customer service

Products : The Black Pearl Seafood Restaurant will serve a variety of fresh seafood dishes that are prepared using unique cooking techniques.

Price : The price of menu items will be competitive with other seafood restaurants in the area.

Promotion : The Black Pearl Seafood Restaurant will use a combination of marketing strategies to promote the business and attract customers.

• Develop a website and create social media accounts to reach a wider audience
• Develop a promotional video to generate interest in the restaurant
• Participate in local food festivals and events to generate awareness
• Launch a targeted advertising campaign in local publications and on radio and television
• Develop relationships with local tour operators to promote the restaurant to visitors
• Offer discounts and special promotions to generate repeat business

Place : The Black Pearl Seafood Restaurant will be located in the French Quarter of New Orleans.

The Black Pearl Seafood Restaurant will be open for lunch and dinner seven days a week. The restaurant will be closed on Thanksgiving and Christmas Day.

The Black Pearl Seafood Restaurant will source seafood from local suppliers and growers to ensure the freshest ingredients are used in dishes.

The restaurant will use a point-of-sale system to manage inventory and track sales.

The restaurant will seat up to 100 guests at a time. Reservations will be accepted for parties of eight or more. Walk-in guests will be accommodated on a first-come, first-served basis.

The Black Pearl Seafood Restaurant will have a staff of 20 employees, including a head chef, sous chefs, kitchen staff, servers, and hostesses.

The Black Pearl Seafood Restaurant will be owned and operated by John and Jane Doe.

John Doe has over 10 years of experience in the restaurant industry. He has worked as a chef, manager, and consultant for a variety of restaurants.

Jane Doe has over 20 years of experience in the hospitality industry. She has worked as a hotel manager, event planner, and marketing consultant.

The Black Pearl Seafood Restaurant will have start-up costs of $500,000. The majority of the start-up costs will be for leasing and outfitting the restaurant space. Other start-up costs include purchasing kitchen equipment, hiring staff, and marketing the business.

The Black Pearl Seafood Restaurant is projected to generate $1.5 million in sales in the first year of operation. The restaurant is expected to have net profits of $250,000 in the first year.

Sample Menu

Appetizers:

• Jumbo shrimp cocktail
• Oysters Rockefeller

Soups and salads:

• Seafood bisque
• Caesar salad with grilled shrimp
• House salad with tuna steak
• Spinach salad with scallops
• Shrimp scampi
• Surf and turf (filet mignon and lobster tail)
• Grilled salmon with roasted vegetables
• Blackened redfish
• Bread pudding with rum sauce
• Bananas Foster
• Cheesecake with berry sauce
• Key lime pie
• Soda, coffee, tea, milk
• Beer, wine, cocktails

Financial Projections

Balance sheet.

[insert financial statement]

Income Statement

Cash flow statement, restaurant business plan example #2 – la cocina de el paso: home of authentic mexican cuisine.

La Cocina de El Paso is a restaurant that specializes in serving authentic Mexican cuisine. The owners, John and Jane Doe, have over 30 years of combined experience in the hospitality and restaurant industry. This wealth of experience will ensure the success and longevity of the business.

Located in the heart of El Paso, La Cocina de El Paso will offer a relaxed and welcoming atmosphere. Guests can expect to be served freshly made dishes, prepared with only the freshest ingredients. The restaurant will also serve a selection of beer, wine, and cocktails.

La Cocina de El Paso will cater to both locals and tourists alike. To promote the business, the owners plan to launch an aggressive marketing campaign that will include print ads, radio spots, and social media. In addition, the restaurant will partner with local businesses to offer discounts and promotional offers.

The owners have estimated start-up costs of $500,000. The majority of this amount will be used to lease and outfit the restaurant space. Income is projected to reach $1.75 million within the first year of operations, with net profits of $350,000.

La Cocina de El Paso is an upcoming restaurant that will offer authentic Mexican cuisine. The restaurant will be located in downtown El Paso, Texas, and will feature a relaxed atmosphere with seating for up to 150 guests.

The restaurant will utilize only the freshest ingredients in its dishes and offer a selection of beer, wine, and cocktails. The menu will feature appetizers, soups and salads, entrees, desserts, and drinks.

The restaurant industry is highly competitive. In particular, Mexican cuisine has gained popularity in recent years. To succeed, La Cocina de El Paso must differentiate itself from other restaurants in the area.

The restaurant will focus on offering fresh and authentic Mexican cuisine with a welcoming atmosphere. The owners plan to partner with local businesses and offer discounts and promotional offers. In addition, the owners plan to launch an aggressive marketing campaign that will include print ads, radio spots, and social media.

The target market for La Cocina de El Paso will be both locals and tourists. The restaurant is located in a tourist area and is close to several attractions. As such, it will be well-positioned to attract customers from out of town as well as local residents.

The restaurant will serve a variety of customers, including young adults and families. To appeal to this demographic, the restaurant will offer an inviting atmosphere with comfortable seating and a selection of entertainment options. Additionally, the menu will feature authentic Mexican dishes that are sure to please all tastes.

Ideal Customer Demographics:

• Young adults: ages 18-34
• Local residents

Psychographics:

• Adventurous eaters
• Value conscious
• Seeking authentic experiences

There are several other restaurants in El Paso that specialize in Mexican cuisine. Main competitors include El Paso’s Best, El Taco Loco, and Casa Azul.

El Paso’s Best is the area’s premier Mexican restaurant. The food is of high quality and the atmosphere is casual yet upscale. Prices are slightly higher than La Cocina de El Paso, but the quality of the food makes it worth the price.

El Taco Loco is a fast-food Mexican restaurant. The food is inexpensive, but the quality is not as high as La Cocina de El Paso.

Casa Azul is a family-style Mexican restaurant with more of a casual atmosphere. Prices are slightly lower than La Cocina de El Paso and the menu features traditional Mexican dishes.

To differentiate itself, La Cocina de El Paso will focus on fresh ingredients and authentic Mexican dishes. The restaurant will also offer a selection of beer, wine, and cocktails, as well as discounts and promotional offers. Finally, the owners plan to launch an aggressive marketing campaign that will help spread the word about La Cocina de El Paso.

To attract customers, La Cocina de El Paso will focus on marketing its fresh and authentic Mexican cuisine.

Below is a sample menu for La Cocina de El Paso, featuring traditional Mexican dishes and a selection of beer, wine, and cocktails.

• Quesadillas
• Guacamole and Chips
• Stuffed Jalapenos
• Queso fundido, taquitos

Soups & Salads:

• Chicken Tortilla Soup
• Caldo de Res (Beef Soup)
• Taco Salad with Ground Beef or Grilled Chicken
• Ensalada de la Casa (House Salad)
• Ensalada Fresca (Fresh Salad)
• Tacos al Carbon (Grilled Steak Tacos)
• Fajitas (Steak, Chicken, or Vegetarian)
• Chiles Rellenos (Stuffed Peppers)
• Carne Asada con Papas
• Camarones a la Diabla
• Enchiladas Verdes
• Churros con Chocolate
• Tres Leches Cake
• Flan Napolitano
• Beer & Wine

Promotions:

The restaurant will offer promotional discounts and specials. For example, customers who purchase two entrees may receive a complimentary appetizer or dessert. The owners plan to partner with local businesses to offer additional discounts and promotional offers.

La Cocina de El Paso will offer competitive pricing. Prices will be slightly lower than El Paso’s Best, but higher than El Taco Loco and Casa Azul.

The restaurant will be located in downtown El Paso, close to several attractions and tourist sites. The owners hope that the convenient location will help bring in both tourists and local residents.

Marketing Mix

To reach its target customers, La Cocina de El Paso will use a combination of traditional marketing strategies such as print ads, radio spots, and TV commercials, as well as digital marketing tactics such as content marketing, social media campaigns, email newsletters, and online advertising.

• Print Advertising : The owners plan to run print ads in local newspapers and magazines that target young adults and families.
• Radio & TV Spots : The restaurant will also air radio spots and TV commercials that feature its menu items and promotional offers.
• Content Marketing : La Cocina de El Paso will create content that highlights the freshness of its ingredients and the authenticity of its Mexican dishes. The content will be shared on social media, in email newsletters, and on the restaurant’s website.
• Social Media Campaigns : The restaurant will run campaigns on Facebook and Instagram that feature customer reviews, contests, and giveaways.
• Online Advertising : The owners plan to use Google Ads and other online platforms to reach potential customers.

The owners of La Cocina de El Paso are confident that their marketing strategy will help the restaurant stand out from its competitors and attract customers. With its fresh and authentic Mexican cuisine, competitive prices, convenient location, and aggressive marketing campaigns, La Cocina de El Paso is sure to be a success.

Collaborative Promotion: The owners of La Cocina de El Paso plan to partner with local businesses in order to create mutually beneficial promotional offers. For example, the restaurant may offer discounts to customers who use services from one of its partners. The owners believe that this type of collaborative promotion will help draw in more customers and generate additional revenue for the business.

Events: La Cocina de El Paso plans to host events such as cooking classes and live music performances in order to build relationships with customers and increase brand awareness. The restaurant will also use these events to showcase the freshness of its ingredients, its Mexican cuisine, and the quality of its drinks (margaritas, beer & wine, cocktails).

These strategies are designed to help La Cocina de El Paso build a strong customer base and become a popular destination in downtown El Paso. The owners are confident that these tactics will help the restaurant stand out and create a positive impact on the local community.

La Cocina de El Paso will have a skilled team of servers, cooks, and bartenders who are knowledgeable about the restaurant’s Mexican cuisine. The owners plan to focus on delivering high-quality customer service in order to ensure customers have a great experience. The owners also plan to invest in modern kitchen equipment that can help streamline the cooking process.

The restaurant will be open from 11 am to 10 pm on weekdays and from 11 am to 11 pm on weekends. The owners plan to hire additional staff during peak hours in order to handle the influx of customers. The owners also plan to use advanced reservation systems and delivery services to accommodate customers who would prefer not to wait in line.

The owners of La Cocina de El Paso have extensive experience in the restaurant industry. They plan to hire a team of experienced managers who can handle day-to-day operations and ensure that the restaurant runs smoothly. The management team will also be responsible for developing marketing strategies, overseeing staff training programs, and creating promotional offers.

The job description for the management team includes:

• Overseeing day-to-day operations
• Developing marketing strategies and managing promotional campaigns
• Creating training programs for staff members
• Handling customer inquiries and complaints
• Ensuring that food safety standards are met
• Analyzing data to identify areas for improvement.

The total start-up cost of La Cocina de El Paso is estimated at $500,000.

This includes:

• $100,000 for lease deposits and renovations costs;
• $200,000 for furniture and fixtures;
• $50,000 for marketing and advertising;
• $50,000 for kitchen equipment;
• $100,000 for the salary of the management team.

The owners plan to finance the start-up costs through a combination of their personal savings and bank loans. They also plan to generate additional revenue by offering catering services and hosting special events at the restaurant.

The financial forecast for La Cocina de El Paso is optimistic. The owners expect to break even in the first year of operations and reach profitability within five years.

Free Restaurant Business Plan Example PDF

Download our restaurant business plan pdf here. This is a free restaurant business plan example to help you get started on your own restaurant plan.

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Restaurant Business Plan Template

Written by Dave Lavinsky

Restaurant Business Plan

You’ve come to the right place to create a successful restaurant business plan.

We have helped over 100,000 entrepreneurs and business owners with how to write a restaurant business plan to help them start or grow their restaurants.

What is a Restaurant Business Plan?

A restaurant business plan is a plan to start and/or grow your restaurant business. Among other things, it outlines your business concept, identifies your target market, presents your marketing plan and details your financial projections.  

What are the Main Types of Restaurants?

There are many types of restaurant businesses which vary based on their service style. Restaurants can range in type from fast food, fast casual, moderate casual, fine dining, and bar and restaurant types.

Restaurants also come in a variety of different ethnic or themed categories, such as Mexican restaurants, Asian restaurants, American, etc.  Some restaurants also go mobile and have food trucks.  

How Do You Get Funding for Your Restaurant Business Plan?

Restaurant businesses are most likely to receive funding from banks or independent restaurant investors. Typically you will find a local bank and present your restaurant business plan to them. Most independent restaurant investors are in the restaurant business already and can be a valuable resource for advice and help with your business plan.

Another option for a restaurant business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates.  

Sample Business Plan for a Restaurant Owner

Below is a business plan example to help you create each section of a comprehensive restaurant business plan.

Executive Summary

Business overview.

Bluehorn Restaurant & Steakhouse is a new restaurant and steakhouse located in Oklahoma City, Oklahoma. The menu of Bluehorn Restaurant & Steakhouse will include bistro-type dishes that are authentically created and crafted by acclaimed Chef Peter Logan. It will be located in the trendy part of town, known as the Plaza District. The restaurant will be surrounded by classy art galleries, live theater, high-end restaurants and bars, and expensive shopping.

Owned by emerging restaurant operators Chef Peter Logan and Anastasia Gillette, Bluehorn Restaurant & Steakhouse’s mission is to become Oklahoma City’s best, new business for patrons to celebrate their next big event, have a nice date night, or gather with friends or family for a fun evening while dining over finely crafted entrees, desserts, and cocktails.  

Products Served

The following are the menu items to be offered by Bluehorn Restaurant & Steakhouse:

• Soups & Salads
• Gourmet sides
• Wine, Beer & Spirits

A sample menu can be found in the Appendix of this business plan.

Customer Focus

Bluehorn Restaurant & Steakhouse will target adult men and women between the ages of 21 – 65 with disposable income in Oklahoma City, Oklahoma. Within this demographic are millennials, young professionals, newlyweds, young families, more established families, and retirees. Because of the pricing structure of the menu, the patrons will likely be upper middle class to the wealthy population of Oklahoma City.  

Management Team

Bluehorn Restaurant & Steakhouse is owned and operated by fellow Oklahoma City natives and culinary enthusiasts, Chef Peter Logan and Anastasia Gillette. Both come with a unique skill set and complement each other perfectly. They formerly worked together at another OKC fine dining establishment and made a great team for serving guests delectable food and wine while ensuring the highest level of customer service.

Chef Peter will manage the kitchen operations of Bluehorn Restaurant & Steakhouse, while Anastasia will oversee front of the house operations, maintain and ensure customer service, and manage all reservations.  

Financial Highlights

Bluehorn Restaurant & Steakhouse is seeking $300,000 in debt financing to open its start-up restaurant. The funding will be dedicated for the build-out and restaurant design, kitchen, bar and lounge, as well as cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Restaurant Build-Out and Design – $100,000
• Kitchen supplies and equipment – $100,000
• Opening inventory – $25,000
• Working capital (to include 3 months of overhead expenses) – $25,000
• Marketing (advertising agency) – $25,000
• Accounting firm (3 months worth and establishment/permitting of business) – $25,000

Company Overview

Bluehorn Restaurant & Steakhouse is a new restaurant and steakhouse located in Oklahoma City, Oklahoma. Bluehorn Restaurant & Steakhouse will serve a wide variety of dishes and beverages and will cater to the upper middle class to wealthier population of Oklahoma City. The menu of Bluehorn Restaurant & Steakhouse will include bistro-type dishes that are authentically created and crafted by acclaimed Chef Peter Logan. It will be located in the trendy part of town, known as the Plaza District. The Plaza District is one of Oklahoma’s trendy neighborhoods and is considered the “it” area for newlyweds, millennials, professionals, and young singles. The restaurant will be surrounded by classy art galleries, live theater, high-end restaurants and bars, and expensive shopping.

Owned by emerging restaurant operators Chef Peter Logan and Anastasia Gillette, the restaurant’s mission statement is to become the best new steak restaurant in OKC. The following are the types of menu items Bluehorn Restaurant & Steakhouse will serve- shareables, steaks, soups, gourmet sides and salads.

Bluehorn Restaurant & Steakhouse History

Bluehorn Restaurant & Steakhouse is owned by two Oklahoma City natives, Chef Peter Logan and Anastasia Gillette. They have both worked around the country in fine dining establishments and have a combined twenty years in the restaurant industry. Upon working alongside each other at another fine dining establishment in Oklahoma City, the two of them became good friends and decided to venture into owning their own restaurant.

Chef Peter is the kitchen guru and critically acclaimed chef, while Anastasia manages the front of the house and is a certified Sommelier. Together, with both of their expertise and knowledge, Bluehorn Restaurant & Steakhouse is destined to become Oklahoma City’s next big restaurant.

Industry Analysis

The restaurant industry is expected to grow to over $220 billion in the next five years.

Consumer spending is projected to grow. The Consumer Confidence Index, a leading indicator of spending patterns, is expected to also grow strongly, which will boost industry growth over the next five years. The growth in consumer confidence also suggests that more consumers may opt to segment their disposable income to eating outside the home.

Additionally, an increase in the number of households earning more than $100,000 annually further contributes to the industry growth, supporting industry operators that offer more niche, higher-end products.  This group is expected to continue to grow in size over the next five years.

The urban population represents a large market for the industry. Specifically, time-strapped individuals living in urban areas will likely frequent industry establishments to save time on cooking. The urban population is expected to increase, representing a potential opportunity for the industry.  

Customer Analysis

Demographic profile of target market.

Bluehorn Restaurant & Steakhouse will target adult men and women between the ages of 21 – 65 with disposable income in Oklahoma City, Oklahoma. Within this demographic are millennials, young professionals, newlyweds, young families, more established families, and retirees. Because of the pricing structure of the menu, the patrons will likely be upper middle class to the wealthy population of Oklahoma City.

Customer Segmentation

The target audience for Bluehorn Restaurant & Steakhouse will primarily include the following customer profile:

• Upper middle class to wealthier population
• Millennials
• Young professionals
• Households with an average income of at least $75k
• Foodies and culture enthusiasts

Competitive Analysis

Direct and indirect competitors.

Bluehorn Restaurant & Steakhouse will be competing with other restaurants in Oklahoma City. A profile of each of our direct competitors is below.

Located in the trendy area known as the Plaza District, The Press has reimagined our favorite foods of the surrounding regions through the lens of home.

The menu consists of appetizers, soups, burgers and sandwiches, bowls, main dishes, sides, desserts, and a large selection of alcoholic beverages. The Press serves craft beer, domestic beer, wine spritzers, house cocktails, wine, and mimosas. They also offer brunch. The menu of The Press is affordable with the most expensive dish being $16. The wine menu is also not pretentious as the wine is sold either by the glass or bottle, with the most expensive bottle being $52 for the Gruet Sparkling Brut Rose.  

Oak & Ore

Oak & Ore is a craft beer and restaurant in OKC’s Plaza District. They have a 36-tap beer selection and offer vegetarian, vegan, and gluten free dining options. Oak & Ore offers a rotating, 36-tap selection of their favorite brews from Oklahoma and around the world. Each beer is thoughtfully paired with a craft beer-inspired restaurant experience.

The food menu of Oak & Ore offers starters, salads, wings, fried chicken, sandwiches, tacos, banh mi, and sides. They also have a selection of kids dishes so the whole family can enjoy comfort food while sampling one of their delectable beers.

The Mule OKC

The Mule is a casual, hip restaurant offering a large beer and cocktail menu plus sandwiches and more. Located in the constantly growing and buzzing hub that is the Plaza District, The Mule takes the timeless favorite and contorts it into a whole menu of wild offerings.

There is also a fantastic assortment of soups offered and The Mule shakes up a seasonal list of cocktails designed by their bar staff. During the winter months, patrons can stave off the cold with their versions of hot toddies and buttered rum. For the beer drinkers, they always have a reliable line-up of fresh cold brews on draft, as well as a wide selection of can.  

Competitive Advantage

Bluehorn Restaurant & Steakhouse offers several advantages over its competition. Those advantages are:

• Gourmet dishes elegantly prepared to the finest standard.
• Selection of steaks sourced from local Oklahoma farms.
• An exclusive and unique wine menu that includes a wine selection of all price points.
• Highly sought after location: Bluehorn Restaurant & Steakhouse will be located in the trendy and attractive neighborhood known as The Plaza District.
• Trendy, welcoming, and energetic ambiance that will be perfect for a night out or a celebration.

Marketing Plan

Promotions strategy.

The marketing strategy for Bluehorn Restaurant & Steakhouse is as follows:

Bluehorn Restaurant & Steakhouse’s location is a promotions strategy in itself. The Plaza District is a destination spot for locals, tourists, and anyone looking for the trendiest food fare in Oklahoma City. The Plaza District is home to OKC’s most popular bars and restaurants, art galleries, theaters, and boutique shopping. The millennials, young professionals, and foodies will frequent Bluehorn Restaurant & Steakhouse for the location itself.

Social Media

Bluehorn Restaurant & Steakhouse will use social media to cater to the millennials and Oklahoma City residents. Chef Peter and Anastasia plan to hire an advertising agency to take professional photographs of the menu items and location to create appealing posts to reach a greater audience. The posts will include pictures of the menu items, as well as upcoming featured options.  

SEO Website Marketing

Bluehorn Restaurant & Steakhouse plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local fine dining restaurant” or “Oklahoma City restaurant”, Bluehorn Restaurant & Steakhouse will appear in the top three choices. The website will include the full menu, location, hours, and lots of pictures of the food, drinks, and steaks.  

Third Party Delivery Sites

Bluehorn Restaurant & Steakhouse will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food to be delivered will see Bluehorn Restaurant & Steakhouse listed near the top.  

Operations Plan

Operation functions:.

The company will hire the following:

• 4 sous chefs
• 2 bartenders
• 2 hostesses
• The company will hire an advertising agency and an accounting firm

Milestones:

Bluehorn Restaurant & Steakhouse aims to open in the next 6 months. The following are the milestones needed in order to obtain this goal.

7/1/202X – Execute lease for prime location in the Plaza District.

7/2/202X – Begin construction of restaurant build-out.

7/10/202X – Finalize menu.

7/17/202X – Hire advertising company to begin developing marketing efforts.

8/15/202X – Start of marketing campaign

8/22/202X – Final walk-thru of completed restaurant build-out.

8/25/202X – Hire the entire team of sous chefs, servers, and bussers.

9/1/202X – Decoration and set up of restaurant.

9/15/202X – Grand Opening of Bluehorn Restaurant & Steakhouse

Bluehorn Restaurant & Steakhouse will be owned and operated by Chef Peter Logan and Anastasia Gillette. Each will have a 50% ownership stake in the restaurant.

Chef Peter Logan, Co-Owner

Chef Peter Logan is an Oklahoma City native and has been in the restaurant industry for over ten years. He was trained in a prestigious Le Cordon Bleu Culinary Academy in San Francisco and has worked in some of the nation’s most prestigious fine dining restaurants. His tenure has took him from the west coast to the east coast, and now he’s back doing what he loves in his hometown of Oklahoma City.

Chef Peter will manage the kitchen operations of Bluehorn Restaurant & Steakhouse. He will train and oversee the sous chefs, manage inventory, place food inventory orders, deal with the local food vendors, and ensure the highest customer satisfaction with the food.

Anastasia Gillette, Co-Owner

Anastasia Gillette was born and raised in Oklahoma City and has garnered over ten years in the industry as well. While in college, Anastasia worked as a hostess at one of the area’s most prestigious restaurant establishments. While there, she was eventually promoted to Front of the House Manager where she oversaw the hostesses, servers, bussers, bartenders, and reservations. Her passion always led to the beverage portion of the restaurant so she obtained her Sommelier certificate in 2019. With her wine education, Anastasia is able to cultivate an interesting and elegant wine selection for the restaurant.

Anastasia will oversee front of the house operations, maintain and ensure customer service, and manage all reservations. She will also be in charge of the bar and wine ordering, training of front of the house staff, and will manage the restaurant’s social media accounts once they are set up.  

Financial Plan

Key revenue & costs.

The revenue drivers for Bluehorn Restaurant & Steakhouse will come from the food and drink menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items as well as the cooking materials. A significant cost driver is the fine dining equipment, serving dishes, and beer and wine glasses. Other cost drivers will be the overhead expenses of payroll for the employees, accounting firm, and cost of the advertising agency.

Funding Requirements and Use of Funds

Bluehorn Restaurant & Steakhouse is seeking $300,000 in debt financing to open its start-up restaurant. The breakout of the funding is below:

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

  You can download our free restaurant business plan template PDF . This restaurant business plan template can be used to create a finalized business plan for your restaurant concept.

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Bar and Tavern Business Plan Template

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1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

Simple Business Plan Outline

How to Write a Business Plan for Investors

How to Start a Business With No Money

10 Qualities of a Good Business Plan

How to Create a Business Plan Presentation

Industry Business Planning Guides

How to Write a Business Plan

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Write your business plan with help from industry experts

Whether you’re opening a restaurant, expanding to a new location, or reworking your existing concept, use this Restaurant Business Plan Template to organize your vision and ensure that nothing is overlooked.

What's inside? Exclusive insights into how to:

• Build a strong  restaurant business plan
• Write an executive summary
• Choose a restaurant service model
• Establish a restaurant operations plan
• Conduct industry and financial analyses
• Create a restaurant marketing plan

What is a restaurant business plan?

A business plan is a written document that describes in detail how your restaurant defines its objectives and how it’ll go about achieving its goals. A  restaurant business plan is the blueprint that outlines your entire vision, and it explains in detail how your business will take shape and operate.

How do you write a business plan for a restaurant?

Whether this is your first time writing a business plan or you’re a seasoned pro, it’s always helpful to work off of a template designed for your industry. When writing your business plan, be sure to include elements like a branded cover page, an executive summary, a company overview, an industry analysis, a marketing plan, an operations plan, and a financial analysis. For more information on how to write a restaurant business plan,  read this article .

Use the Restaurant Business Plan Template to build a concrete strategy

In most cases, opening a new restaurant, expanding to a new location, or giving your existing concept an overhaul requires outside capital from hospitality investors. But before anyone invests in your dream, they need to see that you’ve got a concrete plan for success. The business plan provides them with a complete description of your strategy. Download the free Restaurant Business Plan Template to organize your vision and ensure that nothing is overlooked.

For guides for specific restaurant type's business plan, learn from our resources below.

• Food Truck Business Plan
• Bar Business Plan
• Coffee Shop Business Plan
• Catering Business Plan
• Bakery Business Plan
• Brewery Business Plan
• Ice Cream Shop Business Plan

Whether you're a foodie who's always dreamed of owning your own restaurant or an industry pro ready to take the leap with a new concept, Toast is here to help. Learn more about the all-in-one restaurant platform built for new restaurants .

How to Write a Winning Restaurant and Bar Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for restaurants and bar s that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every restaurant and bar owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a restaurant and bar business plan.

A restaurant and bar business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will succeed, your areas of competitive advantage, and information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Restaurant and Bar Business Plan?

A restaurant and bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Restaurant and Bar Business Plan

The following are the critical components of a successful restaurant and bar business plan:

Executive Summary

The executive summary of a restaurant and bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your restaurant and bar  
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your restaurant and bar. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your restaurant and bar company, mention this.

You will also include information about your chosen restaurant and bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a restaurant and bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the restaurant and bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a restaurant and bar business’ customers may include office workers who are looking for a place to have after-work drinks or families who are looking for a kid-friendly restaurant for dinner. 

You can include information about how your customers decide to buy from you and what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or restaurant and bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your restaurant and bar business via word-of-mouth or by partnering with another business.

Operations Plan

This part of your restaurant and bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. 

Examples of milestones for a restaurant and bar include reaching $X in sales. Other examples include expanding to a second location or launching a new menu.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your establishment. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Restaurant and Bar

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Restaurant and Bar

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup restaurant and bar .

Sample Cash Flow Statement for a Startup Restaurant and Bar

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your restaurant and bar . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written restaurant and bar business plan is a must for any business owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Bar and Restaurant Business Plan in 1 Day!

Where to eat: the 50 best restaurants in Rostov-on-Don

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1 Onegin Dacha

2 Cow Bar & Restaurant | Restaurant "The Cow"

All road trips from Rostov-on-Don

• Rostov-on-Don to Moscow drive
• Rostov-on-Don to Sochi drive
• Rostov-on-Don to Kyiv drive
• Rostov-on-Don to Tbilisi drive
• Rostov-on-Don to Jerusalem drive
• Rostov-on-Don to Salzburg drive
• Rostov-on-Don to Krasnodar drive
• Rostov-on-Don to Paphos drive
• Rostov-on-Don to Volgograd drive
• Rostov-on-Don to Yerevan drive
• Rostov-on-Don to Strasbourg drive
• Rostov-on-Don to Tel Aviv drive
• Rostov-on-Don to Batumi drive
• Rostov-on-Don to Wroclaw drive
• Rostov-on-Don to Esto-Sadok drive
• Rostov-on-Don to Odesa drive
• Rostov-on-Don to Peterhof drive
• Rostov-on-Don to Gelendzhik drive
• Rostov-on-Don to Ayia Napa drive
• Rostov-on-Don to Goreme drive
• Rostov-on-Don to Lindos drive
• Rostov-on-Don to Nuremberg drive
• Rostov-on-Don to Thessaloniki drive
• Rostov-on-Don to Petra - Wadi Musa drive
• Rostov-on-Don to Stuttgart drive
• Rostov-on-Don to Anapa drive
• Rostov-on-Don to Lviv drive
• Rostov-on-Don to Rhodes Town drive
• Rostov-on-Don to Selcuk drive
• Rostov-on-Don to Bled drive

Explore nearby places

• Rostov-on-Don
• Ust-Donetsky District
• Sholokhovsky District
• Tarasovsky District
• Novocherkassk
• Starocherkasskaya
• Pavlo-Ochakovo
• Novoshakhtinsk
• Pukhlyakovskiy
• Matveyev Kurgan
• Kushchevskaya
• Krasny Sulin
• Semikarakorsk
• Kochetovskaya
• Leningradskaya
• Bokove-Platove

All related maps of Rostov-on-Don

• Map of Rostov-on-Don
• Map of Taganrog
• Map of Ust-Donetsky District
• Map of Sholokhovsky District
• Map of Tarasovsky District
• Map of Salsk
• Map of Donetsk
• Map of Novocherkassk
• Map of Bataysk
• Map of Aksay
• Map of Ovoshchnoy
• Map of Olginskaya
• Map of Starocherkasskaya
• Map of Azov
• Map of Nedvigovka
• Map of Petrovka
• Map of Merzhanovo
• Map of Pavlo-Ochakovo
• Map of Novoshakhtinsk
• Map of Shakhty
• Map of Pukhlyakovskiy
• Map of Matveyev Kurgan
• Map of Kushchevskaya
• Map of Pavlovka
• Map of Krasny Sulin
• Map of Semikarakorsk
• Map of Gukovo
• Map of Kochetovskaya
• Map of Leningradskaya
• Map of Antratsyt
• Map of Bokove-Platove

Rostov-on-Don throughout the year

• Rostov-on-Don in January
• Rostov-on-Don in February
• Rostov-on-Don in March
• Rostov-on-Don in April
• Rostov-on-Don in May
• Rostov-on-Don in June
• Rostov-on-Don in July
• Rostov-on-Don in August
• Rostov-on-Don in September
• Rostov-on-Don in October
• Rostov-on-Don in November
• Rostov-on-Don in December

Looking for day-by-day itineraries in Rostov-on-Don?

Get inspired for your trip to Rostov-on-Don with our curated itineraries that are jam-packed with popular attractions everyday! Check them out here:

• 1-Day Rostov-on-Don Itinerary
• 2-Day Rostov-on-Don Itinerary
• 3-Day Rostov-on-Don Itinerary
• 4-Day Rostov-on-Don Itinerary
• 5-Day Rostov-on-Don Itinerary

Best attractions in nearby cities

• Top things to do and attractions in Kharkiv
• Top things to do and attractions in Krasnodar
• Top things to do and attractions in Stavropol
• Top things to do and attractions in Pyatigorsk
• Top things to do and attractions in Zaporizhzhya
• Top things to do and attractions in Kislovodsk
• Top things to do and attractions in Taganrog
• Top things to do and attractions in Zheleznovodsk
• Top things to do and attractions in Elista

Best restaurants in nearby cities

• Where to eat: the best restaurants in Kharkiv
• Where to eat: the best restaurants in Krasnodar
• Where to eat: the best restaurants in Dnipropetrovsk
• Where to eat: the best restaurants in Novorossiysk
• Where to eat: the best restaurants in Pyatigorsk
• Where to eat: the best restaurants in Zaporizhzhya
• Where to eat: the best restaurants in Anapa
• Where to eat: the best restaurants in Gelendzhik
• Where to eat: the best restaurants in Kislovodsk
• Where to eat: the best restaurants in Taganrog
• Where to eat: the best restaurants in Feodosia
• Where to eat: the best restaurants in Zheleznovodsk
• Where to eat: the best restaurants in Yeysk

• Itinerary + map in one view
• Live collaboration
• Auto-import hotels and reservations
• Optimize your route
• Offline access on mobile
• See time and distance between all your places

Best Bars & Pubs in Rostov-on-Don, Russia

Bars & pubs in rostov-on-don, establishment type, traveler rating, restaurant features.