6 tips for writing a powerful political campaign speech

Meredith Thatcher | September 13, 2016

What makes a great campaign speech? As it turns out, the same attributes as a document written in plain language. The most effective speeches are those that use clear language in a series of short statements, and make the speaker’s points with conviction. Here are six tips to creating an effective campaign speech.

Image, Hand writing 'Words have power'.

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1. Get potential voters on side

On a ‘whistle-stop’ tour of villages, towns, cities, counties, territories and states, getting as many potential voters on board in as short a time as possible is critical.

Build rapport from the start. Know about the area you’re visiting and the issues that matter to the residents who live there. Comment on those issues to bridge the gap from outsider to local. Tell a story that they can relate to instead of just spouting statistics. Your audience needs context. If you connect with them, they’ll be prepared to hear what you have to say. To get their vote, you need them on your side.

In the 2016 US Presidential election campaign, Hillary Clinton tried to get the supporters of fellow candidate Bernie Sanders on side after he dropped out of the race. Clinton stated:

And to all of your [Sanders’] supporters here and around the country, I want you to know I’ve heard you. Your cause is our cause. Our country needs your ideas, energy and passion. That is the only way we can turn our progressive platform into real change for America. We wrote it together, now let’s go out and make it happen together!

2. Get your message out fast

We live in a world of distraction. People retain very little, so get your message out fast. You want a sound bite that will capture the attention of potential voters. Keep your statement short and connected to a core theme. Then weave that theme through four to five key messages to take your audience on a memorable journey.

3. Give equal measure to empathy, warmth, and authority

Know how many people are likely to attend the event where you’re giving your speech. Remember to welcome your audience and thank them for turning up. Then deliver your comments so that each person feels like you’re having a fireside chat with them.

Tone really matters — check out our online course to polish yours

A conversation is much better than a lecture, but don’t be too spontaneous. Get your timing right. Only tell a joke if you know everyone listening will get it, as no one likes being left out. And some events will be inappropriate for jokes.

The hard part is empathising with the concerns of potential voters while commanding authority. Remember to smile, and not just for the cameras. But also remember that some people view a show of emotion as a strength; others view it as a weakness. Exude confidence to assure them that you can lead and make decisions that deliver tangible benefits for them.

People may say they want to vote for someone they can talk to when what they really want is someone who can solve problems and make tough calls in any situation. So, above all, show your audience that you can do the job.

At the 2016 Republican National Convention, Donald Trump put his key message first and then tried to achieve a balance between warmth and authority. Trump stated:

U.S.A! U.S.A! U.S.A! Together, we will lead our party back to the White House, and we will lead our country back to safety, prosperity, and peace. We will be a country of generosity and warmth. But we will also be a country of law and order.

4. Stay in control and be confident

Your speech may start on the page, but you deliver it orally. Write as you will speak. Don’t waffle or include unfocused comments. Don’t get caught out using a voice that’s not your own. The audience will know immediately. Don’t be hesitant. The audience will know if you’re holding back and wonder why.

Only ask a question if you already know the answer. Use the problem–solution format throughout your speech. State the problem and provide an achievable solution. Make your messages unambigous and clear. See how your audience reacts, and respond accordingly.

In the end, leave your audience in no doubt about what you’re saying, why you’re saying it, and what they should do with your information. After all, you want their next step to be to vote for you.

5. Use repetition to best effect

Repeated messages stick. At the end, draw out your key themes and briefly repeat what you’ve said. Layer each message to build momentum to your final point. Make that point important enough that the audience will want to discuss it. This is another appropriate place for a sound bite. You need your name to stay at the top of the voters’ list of choices.

Former US President Barack Obama used repetitive phrases. Sometimes he ends a sentence in a way that makes people wonder what’s coming next. He makes a statement, pauses, and adds, ‘but that’s not what makes us…’ This makes people listen and helps to reinforce the point to come.

Obama has also used ‘I’ve seen it…’ to open statements. This shows he understands the concerns of the people — that he is one of them.

6. Take inspiration from the great orators

One of the best political speeches to incorporate the previous five elements was Franklin Delano Roosevelt’s first inaugural address to a country in the midst of the Great Depression. His 3 March 1933 speech points to the hard decisions that lie ahead. But it also reassures that a positive attitude and optimism about the future will see the country through the tough times.

The speech also notes that the people’s support and commitment to work together is an integral part of this journey. Roosevelt’s speech reads in part:

This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor do we shrink from honestly facing conditions in our country today. This great nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life, a leadership of frankness and vigor has met with that understanding and support of the people themselves which is essential to victory. I am convinced that you will again give that support to leadership in these critical days.

The speech is not only memorable — it has stood the test of time. It’s as relevant today as when first uttered more than 70 years ago.

Image, President Roosevelt.

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(Last updated: 19 October 2023)

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How to Write Election Campaign Speech in Nigeria

  • By ImpactHub
  • Campaign Guidelines , Latest News , Politics Today

How to Write Election Campaign Speech in 10 Steps

This guide provides essential tips on how to write election campaign speech that will resonate with your audience. Writing an election campaign speech is a critical and complex process that requires careful planning, research, and effective communication skills. A campaign speech can make or break a candidate’s chances of success in an election, and thus it must be crafted with the utmost attention to detail and relevance.

A well-crafted speech can help a candidate to connect with voters, build trust, and win support for their candidacy. However, writing a compelling speech that resonates with the audience can be a daunting task. To write an effective election campaign speech, one needs to understand their audience, have a clear campaign message, and convey that message with passion and conviction.

In this process, it is important to keep in mind the tone and style of the speech, the audience’s values and beliefs, and the specific goals of the campaign. Here are useful tips and strategies to help candidates write a successful election campaign speech. Contact us now to help you conduct a thorough research and create an effective political campaign speech that will convey your values and policies of the political party or candidate and resonate with the audience and stakeholders.

Step 1: Define your audience

Before you start writing your campaign speech, you must first define your audience. Who are you speaking to? What are their concerns, hopes, and aspirations? What are the issues that matter to them? By understanding your audience, you can tailor your speech to their needs and concerns and connect with them on a more personal level.

Step 2: Craft a powerful opening

The opening of your speech is crucial, as it sets the tone and captures the attention of your audience. Start with a strong and compelling statement that immediately grabs their attention. You could use a statistic, a quote, or a personal story to draw them in and make them want to listen to what you have to say.

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Step 3: focus on your message.

Your campaign speech must have a clear and concise message that reflects your values, beliefs, and vision for the future. Focus on the issues that matter to your audience and demonstrate how your policies and plan of actions will address their concerns. Be specific and provide examples of how you will make a difference if elected as a president, house of representative, senator, governor or even state assembly member.

Step 4: Use persuasive language

The language you use in your speech is essential in persuading your audience to vote for you. Use persuasive language that appeals to their emotions, values, and aspirations. Use simple and easy-to-understand language that everyone can relate to. Avoid using jargon, technical terms, or complex sentences that may confuse or alienate your audience.

Step 5: Be authentic and genuine

Authenticity and genuineness are crucial when delivering a campaign speech. You must be honest and sincere in your message and connect with your audience on a personal level. Share your personal experiences, past records, values, and beliefs that demonstrate your authenticity and inspire trust and confidence in your leadership.

Step 6: Use humor and storytelling

Humor and storytelling are excellent tools for engaging your audience and keeping their attention. Use anecdotes, personal stories, or jokes to add some lightness and humor to your speech. However, be careful not to offend or belittle anyone, as this could harm your credibility and reputation.

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Step 7: use rhetorical devices.

Rhetorical devices, such as repetition, alliteration, and metaphors, can make your speech more memorable and impactful. Use these devices strategically to emphasize your message and create a lasting impression on your audience.

Step 8: Address your opponent’s weaknesses

When writing a campaign speech, it’s essential to address your opponent’s weaknesses without attacking or insulting them. Highlight your opponent’s weaknesses, and demonstrate how your policies and plans are superior to theirs. However, be respectful and avoid personal attacks or mudslinging, as this could harm your reputation and credibility.

Step 9: End with a call to action

The conclusion of your campaign speech should inspire your audience to take action and vote for you. End your political campaign speech with a powerful call to action that encourages people to support your campaign, volunteer, or donate to your cause. Provide specific instructions on how they can get involved in your movement and make a difference.

Read:  The Roles of the Media in Nigerian Elections

Step 10: practice and rehearse.

Finally, practice your speech as much as possible before delivering it to your audience. Rehearse in front of a mirror, record yourself, or practice in front of a friend or family member. This will help you identify areas that need improvement, work on your delivery skills, and build your confidence.

Wrapping up: How to Write Election Campaign Speech

In conclusion, writing an election campaign speech can be a challenging task, but with the right approach and preparation, anyone can deliver a compelling and impactful speech. The first step is to understand the audience and their needs and concerns. This helps to craft a message that resonates with them and addresses their issues.

It is also important to have a clear and concise structure for the speech, with a powerful opening that captures the audience’s attention, a strong middle that reinforces the main points, and a memorable closing that leaves a lasting impression.

Related:  How To Hire A Political Campaign Team

To make the speech more persuasive, using rhetorical devices such as repetition, analogy, and emotional appeal can be effective. However, it is important to ensure that the speech is based on accurate and verifiable facts and not just rhetoric. Rehearsing the speech several times before the actual delivery can help to boost confidence and ensure a smooth delivery.

It is also important to get feedback from others and make necessary adjustments to the speech based on their feedback. By following these tips and putting in the necessary effort and practice, you can write and deliver a winning campaign speech.

Related posts:

How To Hire A Political Campaign Staff

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Examples

Election Speech

Election speech generator.

Election speeches are more than just a string of words; they are a means to convey a candidate’s message, connect emotionally with the audience, and establish a rapport that resonates beyond the rhetoric. These speeches are delivered in a context where every word carries weight, and the tone and manner of delivery can significantly impact the listeners’ perception of the candidate. While some may dismiss election speeches as cliché -filled performances, they are, in fact, a fundamental aspect of democratic societies, providing candidates the platform to present their objectives , highlight their accomplishments, and express their commitment to addressing societal concerns.

1. Simple President Speech Example

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3. Election Simulation Toolkit Speech Template

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What is an Election Speech?

An election speech is a carefully crafted verbal presentation delivered by a candidate seeking public office. It is a formal address that serves as a platform for the candidate to communicate their objectives, values, policy proposals, and vision to the electorate. Through an election speech, candidates aim to connect with voters, gain their support, and influence their decisions in the upcoming election. These speeches are an integral part of political campaigns and play a significant role in shaping public opinion and perceptions of the candidates. The content, tone, and delivery of an election speech are strategically designed to resonate with the audience and leave a lasting impact.

How to draft an Election Speech

Drafting an election speech requires a careful blend of strategy, authenticity, and persuasive techniques. To help you navigate this process successfully, let’s break down the essential steps involved in creating an impactful and memorable election speech.

Step 1: Define Your Objective

Before penning down a single word, it’s crucial to determine your objective for the speech. Are you aiming to introduce yourself to the audience, emphasize your achievements, or outline your policy proposals? Having a clear objective will provide you with a focused direction for the rest of your speech.

Step 2: Understand Your Audience

A compelling election speech is tailored to resonate with your target audience. Conduct thorough research to grasp their concerns, needs, and expectations. This observation will enable you to address their specific issues and demonstrate your commitment to representing their interests.

Step 3: Craft Your Message

Crafting a powerful message involves choosing the right words and verbs that capture your vision succinctly. Keep your sentences simple and avoid jargon that might alienate your listeners. Weave in relevant examples and personal anecdotes to establish a connection and make your speech relatable.

Step 4: Structure and Tone

The way your speech is structured can greatly influence its impact. Begin with a captivating introduction that hooks your audience and clearly states your purpose. Follow with the main body, where you delve into your key points and proposals. Conclude with a strong closing that summarizes your message and leaves a lasting impression. Additionally, pay attention to the tone of your speech – whether it’s inspirational, authoritative, or empathetic – as it sets the emotional tone for your audience.

Can I use proper nouns in my election speech?

Yes, using proper nouns can add authenticity to your speech. Mentioning specific people, places, or events can make your message more relatable and grounded.

Should I avoid clichés in my speech?

While some well-worn phrases might resonate, relying too heavily on clichés can make your speech sound insincere. Strive for a balance between familiar expressions and fresh, original language.

Can I use conjunctions in my speech to create more complex sentences?

While conjunctions can connect ideas, it’s best to keep your sentences clear and straightforward. Complex sentences might confuse your audience, so opt for simplicity and clarity.

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Write an Election Speech outlining your campaign promises.

Create an Election Speech focusing on the need for change.

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How to Write a Winning Speech for an Election

When running for any type of election, be it local or national, your speech is vital for winning the hearts and minds of your electorate. A powerful speech can sway voters to your side, while a poorly written one can cost you the election. In this article, we provide you with a comprehensive guide to writing a winning election speech.

Understanding the Purpose of Your Election Speech

The first step in creating a great election speech is understanding the purpose it will serve. Your ultimate goal is to convince your audience to vote for you. To achieve this, you need to make a connection with them. Your speech should speak directly to their concerns, hopes, and aspirations. Also, you need to establish credibility and showcase your unique qualities as a candidate.

Introducing Yourself and Your Candidacy

First things first, your audience needs to get to know you. Start with personal information such as where you grew up, your educational background, and any accomplishments you might have. Let them know how your past has led you to the point of candidacy, and outline why you believe you are the best person for the job. Remember, this introduction is an opportunity to create a connection with the audience.

Addressing the Issues and Your Solutions

In this section, focus on the issues and challenges faced by the community. Identify the key areas which concern the electorate and offer solutions to these problems. Explain how you plan to tackle these issues, and how your plans are different from your opponent's. Ensure you provide specifics of your policies which demonstrate a detailed understanding of the problems at hand. This will make your ideas more credible.

Connecting with Your Audience

Connecting with your audience is crucial. Tell a compelling story to make your message resonate with them emotionally. Use anecdotes, metaphors, and other literary devices to convey your point more effectively. Also, try to speak in the language of your audience. Ease up on industry jargon, and don't make your speech too academic.

Researching Your Audience and Opponents

Creating a compelling speech requires that you know a lot about your audience and your opponents. Understanding their needs, fears, and aspirations is essential to crafting a persuasive message. Similarly, knowing what your opponents are saying and how they are saying it is vital. It will help you craft a message that is both unique and different from your opponents.

Identifying Key Concerns and Priorities

A good place to start is in identifying your human audience's most pressing concerns. Craft messages that will address these issues. Learn about the segment of the electorate whose vote you are most interested in obtaining. Are there peculiar concerns they have, which others don't? Your goal is to learn everything you can, so you can create an excellent message that resonates with them.

Analyzing Your Opponent's Strengths and Weaknesses

Another factor worth considering is your opponent. Analyze their strengths and weaknesses. What are they saying about these issues? Why do they believe their solutions will work? What are they offering that you aren't? These questions will help you tailor your message in a way that outshines that of your opponent.

Gathering Relevant Data and Statistics

Nothing helps your credibility more than accurate data and statistics. Arm yourself with statistics that show why your solutions are the best option. Use graphs, charts, and other visual aids whenever possible. When your statistics tell a compelling story, you will win more votes.

Crafting a Compelling Narrative

A compelling speech has to tell a story. The story has to be personal. It has to resonate with your audience and convince them that you represent their best interests. The following section shows you how to create a compelling narrative.

Sharing Your Personal Story and Motivations

Your personal story will help the electorate to connect with you on a personal level. It will create a sense of intimacy, and elevate your message above empty rhetoric. Share your journey, where you come from, and what your motivations are for running for office. Craft a highly relatable narrative that will show your audience that you are human just like them, with struggles and triumphs.

Highlighting Your Unique Qualifications and Experience

The section speaks to your experience and qualifications. It will help you build your credibility by convincing your audience that you are the right candidate for the job. Emphasize your unique skills and past achievements, use specifics wherever possible, and provide supporting evidence from other sources.

Demonstrating Your Passion and Commitment

Your passion for the job should come through clearly in your message. Show your audience that you care about their issues and concerns, and that you are willing to go above and beyond for them. Use engaging language and empathize with them wherever possible. This way, you will help build a bond that will make them more likely to vote for you.

Structuring Your Speech for Maximum Impact

The final section of this guide focuses on structure- how to arrange your speech to make the most impact.

Starting with a Strong Opening

While you might think that the middle is where the meat of the message is, the opening is where you create an impression. Start with a quote, a startling fact, or a funny anecdote. Whatever you choose, make it attention-grabbing and relevant to your theme.

Organizing Your Main Points

Organize your speech into short, digestible chunks, each containing a single main point. Don't try to cram too much into one point. Keep it simple and focused, so your audience can quickly grasp the message.

Ending with a Memorable Conclusion

The conclusion is your last chance to create an impression on your audience. Make it count. Restate your main points, sum up your position, and appeal to your audience emotionally- use the same story you began with or another anecdote.

The Bottom Line

An election speech is your chance to win the hearts and minds of your electorate. It should speak to their concerns, hopes, and aspirations, while showcasing your unique qualities. By following the tips in this guide, you will craft a persuasive and powerful speech that will leave a lasting impression.

ChatGPT Prompt for Writing a Speech for an Election

Chatgpt prompt.

Compose a persuasive and articulate speech intended for a political campaign or election, which effectively communicates your message and platform to your target audience. The speech should be well-researched, engaging, and tailored to your specific audience, highlighting your qualifications, goals, and plans for the position you are seeking.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]

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How To Write A Political Speech

Brendan Finucane

11 min read

how to write a convincing election speech

Crafting a compelling political speech holds immense importance for any aspiring politician and successful political campaign. It is a powerful tool for connecting with the audience, influencing opinions, and igniting action. To make speeches truly impactful, harnessing the power of voter engagement and direct sourcing is key. Politicians can gather valuable insights directly from the people they aim to represent by actively engaging with voters and listening to their concerns.

This approach adds significant value to speeches and establishes an authentic connection with voters. This blog post will explore the significance of delivering compelling political speeches and highlight the benefits of incorporating voter engagement and direct sourcing techniques. By the end, you'll gain practical insights into creating lessons that resonate with your audience and make a lasting impact. Revise your political speechwriting skills with valuable tips and actionable strategies!

Writing a compelling political speech that resonates with your audience is vital for any politician. Two key factors are crucial to achieving this: defining your objectives and knowing your target audience.

  • Defining the objectives: Your speech should have a clear purpose, whether it is to persuade, inspire, or educate your listeners. You can shape your address by defining your goals to achieve those desired outcomes effectively. ‍
  • Knowing your target audience: Understanding your audience's demographics, concerns, and aspirations is fundamental. This knowledge allows you to tailor your message in a way that connects with them on a personal level. You can create a speech that resonates deeply and captures their attention by addressing their needs and desires.

Research and Preparation

Research and preparation are vital steps in writing an impactful political speech. By gathering comprehensive data from various sources, conducting surveys, and analyzing voter demographics, you can enhance the effectiveness of your address. Here are key actions to take:

  • Collecting data from various sources: Traditional media such as newspapers, TV, and radio provide insights into current political events and public sentiment. Social media platforms like Twitter, Facebook, and YouTube offer information on trending topics and public discourse. Online forums and communities like Reddit, Quora, and specialized political forums allow you to tap into discussions and understand different perspectives. ‍
  • Conducting surveys and opinion polls: ‍ Engaging in surveys and opinion polls helps you gauge your target audience's opinions, preferences, and concerns. This data provides valuable insights to shape your speech accordingly. ‍
  • Analyzing voter demographics and specific concerns: ‍ Understanding your audience's demographics, including age, gender, and location, enables you to tailor your speech to resonate with their unique backgrounds and experiences. Additionally, identifying specific concerns and issues that matter to voters allows you to address them directly in your speech, making it more relevant and impactful.

By undertaking thorough research and preparation, you will have a solid foundation for crafting a compelling political speech that speaks directly to your audience's needs and aspirations. In the upcoming sections, we will explore these topics in more detail, providing you with practical strategies to integrate the collected data effectively into your speechwriting process. Get ready to take your political speechwriting skills to the next level!

Crafting a Compelling Political Speech

Crafting a powerful political speech requires careful consideration of the message you want to convey. Here are key steps to help you create a compelling address:

  • Identifying key issues and topics: Start by identifying crucial issues such as the economy and jobs, healthcare and social welfare, education and student debt, climate change and environmental policies, and national security and foreign affairs. These topics are often at the forefront of public discourse and resonate with voters. ‍
  • Prioritizing topics based on voter feedback and relevance: ‍ Listen to the feedback and concerns of voters through surveys, town hall meetings, and direct engagement. Prioritize the topics that resonate most with your audience, ensuring your speech addresses their pressing issues. ‍
  • Developing a compelling narrative: ‍ Structure your speech with a clear introduction, body, and conclusion to provide a cohesive flow. Utilize storytelling techniques to make your message engaging and relatable, capturing your audience's attention. Connect your experiences to policy proposals, humanizing your speech and showing your understanding of real-life impacts. Emphasize empathy and relatability to establish a genuine connection with your audience, showcasing that you understand and share their concerns.

Following these steps, you can craft a persuasive political speech highlighting key issues, resonating with voters, and inspiring action. In the following sections, we will delve deeper into each aspect, providing you with practical tips and techniques to enhance the impact of your speech. Prepare to deliver a memorable and influential address that leaves a lasting impression!

Rehearsing your political speech is a critical step that significantly aids your confidence and overall delivery. Here are some valuable tips to consider when it comes to rehearsing:

  • Practice makes perfect: Dedicate ample time to rehearsing your speech before presenting it to an audience. Aim to rehearse your address at least five times to familiarize yourself with the content, structure, and flow. ‍
  • Seek feedback from your team: Once you've practiced independently, deliver your speech to your team and invite their constructive criticism. Their feedback can provide valuable insights and help you refine your points, delivery, and overall performance. ‍
  • Conduct a full dress rehearsal: Organize a complete dress rehearsal with your team, where they play the roles of a moderator and your competition. This simulation allows you to identify potential weaknesses in your arguments, anticipate challenging questions, and fine-tune your delivery. ‍
  • Capture and review your performance: Consider filming yourself giving the speech during rehearsal. Watching the recording afterwards lets you objectively evaluate your performance, body language, and speaking style. Take note of areas where improvements can be made and make adjustments accordingly. ‍
  • Ensure accessibility through simplicity: While rehearsing, approach your speech from the perspective of someone unfamiliar with the topics you're addressing. Use simple language and many analogies to make your political speech accessible to many listeners. This approach enhances understanding and enables your message to resonate with the entire electorate.

By incorporating rehearsal into your speechwriting process, you can boost your confidence, identify areas for improvement, and deliver a polished and impactful speech. Remember, rehearsing allows you to refine your points, connect with your audience effectively, and ensure your message is conveyed clearly, concisely, and relatable. ‍

Use Common Language

Using common language in political speech writing is essential to effectively connect with your audience and ensure your message resonates with a wide range of listeners. Here are key considerations when it comes to using common language:

  • ‍ Speak in an accessible manner:   Communicate in a way that is easily understandable to all. Avoid excessive jargon, complex terminology, or convoluted sentences that may confuse or alienate your audience. Use clear and concise language that allows anyone to grasp your message. ‍ ‍
  • Avoid offensive terms:   Maintaining a respectful and inclusive tone during your speech is important. Steer clear of profane or derogatory language that could offend or marginalize certain groups. Treat your audience with respect, emphasizing unity and understanding. ‍ ‍
  • Harness the power of stories and personal accounts:   Stories and first-person narratives profoundly impact your audience. Utilize relatable anecdotes and real-life experiences to illustrate your points, making your arguments more engaging, relatable, and emotionally compelling. ‍ ‍
  • Balance simplicity with depth:   While most of your content should be easily understandable by anyone, it is acceptable to incorporate academic research, quotations, or statistics that may require additional explanation. Find a balance between simplicity and depth, ensuring that even complex ideas can be grasped by your listeners with the appropriate context and explanation.

Using common language can effectively bridge the gap between complex ideas and the understanding of your audience. Remember, the goal is to connect with as many people as possible, making your message accessible, relatable, and impactful. So, craft your speech with clarity and simplicity while utilizing stories and personal accounts to create an emotional connection that resonates with your listeners.

How to Construct An Argument

Constructing a compelling argument is crucial to writing a persuasive political speech. Here's a step-by-step guide to help you build a strong and impactful argument:

  • Clearly state your thesis: Begin by articulating your main point or thesis statement. This sets the foundation for your argument and provides a clear focus for your speech. ‍
  • Gather supporting evidence: Collect relevant facts, statistics, expert opinions, and real-life examples that support your thesis. Strong evidence adds credibility and strengthens your argument. ‍
  • Organize your points logically: Structure your argument logically and coherently. Present your facts in a sequence that builds upon each other, leading your audience towards your main thesis. ‍
  • Anticipate counterarguments: Consider potential counterarguments to your position and address them proactively. This demonstrates thoroughness and strengthens your overall argument. ‍
  • Use persuasive language: Choose words and phrases that are persuasive and compelling. Craft your message to resonate with your audience emotionally and intellectually. ‍
  • Appeal to logic and emotions: Blend logical reasoning with emotional appeals to make your argument more persuasive. Use rational evidence to support your claims and evoke emotions to connect with your audience more deeply. ‍
  • Use rhetorical devices: Employ rhetorical devices such as repetition, analogy, and rhetorical questions to enhance the impact of your argument and make it more memorable. ‍
  • Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action.

These steps can construct a strong and persuasive argument in your political speech. Remember to support your claims with evidence, organize your points effectively, and appeal to logic and emotions. With a well-constructed argument, your address will be poised to influence opinions and inspire action.

Voter Engagement for your Speech

Engaging with voters through various tactics is essential to crafting a compelling political speech. Here's why it matters and how you can make the most of it:

importance of voter contact tactics:

  • Door-to-door canvassing allows you to connect with voters on a personal level, fostering trust and building rapport.
  • Town hall meetings provide a platform for open dialogue, enabling you to directly understand local issues and concerns of the community.
  • Phone calls and text messages offer an opportunity to engage voters individually, creating a sense of importance and personal connection.

Benefits of engaging voters directly:

  • Building trust and rapport strengthens your relationship with voters, making your message more impactful and memorable.
  • Understanding local issues and concerns firsthand helps you address them effectively in your speech, showing your commitment to representing the community's needs.
  • Obtaining firsthand stories and anecdotes allows you to humanize your speech, adding authenticity and relatability to your message.

Techniques for effective voter engagement:

  • Active listening and showing empathy demonstrate your genuine interest in understanding voters' perspectives and concerns.
  • Asking open-ended questions encourages voters to share their thoughts and experiences, providing valuable insights for shaping your speech.
  • Encouraging voter participation in the speechwriting process empowers them. It ensures their voices are heard, enhancing the authenticity of your speech.
  • Utilizing social media platforms to solicit input and feedback broadens your reach. It allows you to engage with a wider audience, gathering diverse perspectives and ideas.

By actively engaging voters through canvassing and other community outreach , you gain invaluable insights, stories, and anecdotes that can greatly enrich your political speech. In the upcoming sections, we will delve deeper into these techniques, providing you with practical strategies to maximize voter engagement and create lessons that truly resonate with your audience. Get ready to harness the power of direct sourcing and make a meaningful impact with your speech!

Incorporating voter input into your speechwriting process is a powerful way to create speeches that truly resonate with your audience. Here's how you can leverage voter input, with a special emphasis on the significance of canvassing:

  • ‍ Analyzing and categorizing voter stories and concerns: By carefully listening to voters' stories and concerns gathered through canvassing, town hall meetings, and other engagement tactics, you can analyze and categorize them to identify common threads and key issues. ‍ ‍
  • Identifying common themes and patterns: By recognizing recurring themes and patterns in voter input, you gain insights into your constituency's collective concerns and aspirations. This knowledge allows you to address them effectively in your speech. ‍ ‍
  • Integrating voter anecdotes into the speech: Personalizing the message by incorporating specific anecdotes and stories voters share, you personalize your speech, making it relatable and impactful. Highlighting real-life impacts: Sharing how specific policies or decisions affect real people helps create a deeper understanding and empathy among your audience. ‍ ‍
  • Acknowledging and addressing dissenting viewpoints: While incorporating voter input, it's important to acknowledge and address dissenting views. By respectfully engaging with opposing perspectives, you demonstrate inclusivity and a willingness to consider all voices.

By actively involving voters in the speechwriting process, you ensure their concerns and experiences are reflected in your message. This adds authenticity and relatability and strengthens your connection with your audience. In the subsequent sections, we will delve deeper into these strategies, providing you with practical tips to seamlessly integrate voter input into your political speeches. Get ready to create addresses that truly resonate and engage your audience profoundly!

The Ten Minutes Beforehand

The ten minutes beforehand hold significant value in maximizing the impact of your political speech. Here's how you can make the most of this crucial time, offering practical strategies to enhance your performance and connect with your audience:

Center yourself through mindfulness techniques:

  • Take deep breaths to calm your nerves and center your mind.
  • Practice mindfulness or meditation to focus your thoughts and promote a sense of presence.

Review your key talking points:

  • Take a moment to mentally review the main points and messages you want to convey.
  • Ensure that your speech aligns with your objectives and resonates with your audience.

Visualize success:

  • Visualize yourself delivering a powerful and impactful speech with confidence and clarity.
  • Envision a positive response from your audience, creating a sense of belief and determination.

Positive self-talk:

  • Engage in positive self-talk to boost your confidence and banish self-doubt.
  • Remind yourself of your strengths, expertise, and message value.

Establish a connection with your audience:

  • Scan the room and make eye contact with individuals in the audience.
  • This brief interaction establishes an initial connection and helps you establish rapport.

Review technical aspects:

  • Double-check any specialized equipment or visual aids to ensure they are functioning properly.
  • Familiarize yourself with the stage setup and microphone placement for seamless delivery.

Warm up your voice and body:

  • Perform vocal warm-up exercises to ensure clarity and projection in your speech.
  • Engage in gentle stretches or movements to release tension and promote a relaxed body language.

By utilizing these strategies ten minutes beforehand, you can optimize your mindset, refine your delivery, and establish an immediate connection with your audience. Remember that these moments set the stage for a memorable speech, allowing you to effectively convey your message, inspire your audience, and leave a lasting impact.

Engaging voters through direct sourcing, especially through canvassing, holds immense power in creating impactful political speeches. By incorporating voter input, speeches can exude authenticity and relatability, connecting with the concerns and aspirations of the electorate. This approach inspires trust and establishes a strong connection between politicians and the people they aim to represent. Crafting well-articulated speeches that resonate with voters is a transformative way to influence opinions and ignite action. As you refine your speech writing skills, remember the significance of actively engaging voters, listening to their stories, and addressing their concerns. By doing so, you will deliver speeches that make a lasting impact, inspire change, and foster a deeper connection with your audience.

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Five things to consider before you write your political speech

Julia Gillard standing at a podium giving a speech

Speechwriting tips from Joel Deane – part 1 of 2

If you’re reading this blog you either want to or are thinking about walking that pathway to politics and standing for public office.

That’s great.

Now comes the hard part: convincing people to support you.

All of which brings me to the dreaded ‘stump speech’.

Every candidate is told they need one. But what exactly is a stump speech?

Think of it as the political version of an elevator pitch.

Basically, it’s what you’re going to tell people to convince them to back you.

You might deliver a formal version of your stump speech during a preselection contest within a political party – or at a candidates’ forum as part of an election campaign.

Or you might deliver a sawn-off, informal version of your stump speech when you’re meeting people outside the local supermarket, or doorknocking, or cold calling locals on an electorate, or being interviewed by a journalist.

A good stump speech is portable and adaptable .

It can be shortened or lengthened. It can be structurally changed – told in part or back-to-front or sideways. And it can be laterally connected to the broader issues (from schools to hospitals to jobs to housing) that voters care about.

In short, it’s a piece of you.

Here are five things to consider before you write your stump speech.

1. A Speech Is A Conversation

Politics is like football. It’s played differently in different parts of the world.

Take Australian democracy.

Here, voting is compulsory. That means voters are often annoyed when they cast their ballots.

Not only that, Australian voting is preferential. That means those often-annoyed voters usually choose the candidate they hate the least rather than the person they love the most (as occurs in first-past-the-post voting).

Those basic rules of Australian democracy, combined with our relatively egalitarian attitudes, generally mean Australian voters are more inclined to back politicians who look and sound like them – talking to rather than at or down to them.

Put it this way: Australian politics is suburban. It’s not the West Wing. It’s the sausage sizzle at Bunnings.

What does that have to do with your stump speech?

You don’t need to try to sound like a Barack Obama or a Winston Churchill or, God forbid, a Donald Trump.

how to write a convincing election speech

You need to sound like yourself. An amplified, clarified version of yourself that explains who you are, where you come from, how you got here, what you want to do and – most importantly – why that person listening should care about what you care about.

Think of it this way: You’re trying to start a conversation with a roomful of strangers.

2. You’re Telling a Story

Political people talk a lot about ‘narrative’, but that’s just a 50 cent word for ‘story’.

And what is a story?

Past. Present. Future.

Who we are (present), how we got here (past), and where we are going or need to go (future).

In other words, your speech needs to tell a story that connects with the personal and collective lives of people listening.

3. It’s All in the Delivery

Think of your speech like a movie script.

It doesn’t matter whether it’s brilliant on the page. What matters is whether you can deliver the speech on the stage and connect with people.

I’m not saying that the speech draft doesn’t matter (after all, I’m a speechwriter).

What I am saying is that the purpose of a speech draft is to give the speech maker the confidence they need to stand up in front of a bunch of strangers and perform.

And, just to be clear, when I say ‘perform’ I’m not talking about acting a role: I mean being your best self.

4. This is About You

‘Authenticity’ is another of those buzz words thrown around by political people.

That’s another 50 cent word for ‘be yourself’.

Don’t jazz up your lingo. Don’t raid the Thesaurus. Don’t try to sound like Gough Whitlam. Or John Howard. Or Julia Gillard. Or Maggie Thatcher. Or whoever you wish you were.

This process is about getting down to the nitty gritty of who you are.

It’s about thinking about the one thing you want the person or people to know about and care about and saying that one thing.

It’s about speaking in the language and voice that you’d use to communicate with someone you know and care about or love – maybe a parent or a partner or a friend.

It’s about imagining that the person you love isn’t convinced that you should be a politician.

And it’s about finding the words you would use to speak to that person you love and change their mind.

What would you say to them? How would you say it?

Write and speak like that and you’ll be authentic.

Jacqui Lambie’s ‘Dream a little cheaper’ speech is a brilliant example of authenticity that really cuts through.

5. This is Not About You

You’ve thought long and hard about the who, where, what, how, and why of your candidacy.

You have someone in mind and you know the right words and the right way to say those words.

You’re telling your story. You’re speaking in plain language. You’re being your best self. You’re not pretending to be anyone else or putting on an act.

But, remember, this speech is not about you.

The purpose of doing all of this work to get to the heart of the matter about who you are is so that you have the understanding and the authenticity necessary to go out and connect with voters – convincing them you’re the person who best represents their interests.

With that in mind, look for ways to make lateral connections between the personal story you’re telling and the shared story people are living.

If you can make that kind of connection you can make people listen to – and maybe care about – the causes your fighting for.

Now, when you’re ready, read my 10 tips for writing .

how to write a convincing election speech

About the author

Joel Deane is an award-winning poet, novelist, journalist and speechwriter. 

Joel has worked in Melbourne and San Francisco as a journalist, lectured on the use of public language, penned reviews and essays for Australian Book Review , and written speeches for numerous past and present Labor politicians, including Julia Gillard, Bill Shorten, Steve Bracks and John Brumby. 

Joel has published one non-fiction book,  Catch and Kill: The Politics of Power (2015); two novels,  The Norseman’s Song (2010) and Another (2004); and three collections of poetry, Year of the Wasp (2016),  Magisterium (2008) and Subterranean Radio Songs (2005). His third novel, Judas Boys , will be published in 2022.

His writing has won the Vincent Buckley Poetry Prize and been a finalist for numerous literary awards, including the John Bray Poetry Award, Prime Minister’s Literary Award, Judith Wright Calanthe Award, Walkley Book Award, the Melbourne Prize for Literature and the Anne Elder Award. In 2019, Joel delivered the Peter Steele Lecture at the Melbourne Writers Festival.

Joel lives in Melbourne and works as a freelance writer. 

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Speech Writing for Political Campaigns

Jun 16, 2020

Speech Writing for Political Campaigns

Writing a political speech is an art form. Not only must you craft words that will captivate and engage an audience, but you must also choose the perfect words to convey your message.

A great speech is essential for any successful political campaign. After all, how else will voters be able to hear what you have to say?

What is Speech Writing for Political Campaigns?

Every successful political campaign is built on words. Whether it’s a debate, stump speech, or acceptance speech, the right words can capture voters’ attention and ultimately win their support.

That’s why all campaigns employ professional speechwriters to craft persuasive, compelling messages that will help them win over supporters. Let’s take a closer look at the role of speechwriting in  political campaigns .

What does a Speech Writer do?

The primary job of a speechwriter is to craft messages that connect with the target audience and persuade them to vote for the candidate they represent.

They need intimate knowledge of current events and politics to create impactful and relevant messages.

Unlike other forms of writing, such as fiction or  journalism , speechwriting requires a deep understanding of how people think and feel to create speeches that connect with listeners.

crafting the Perfect Speech for Political Campaigns

Writing a political campaign speech requires more than combining a few catchy phrases.

It requires thought, research, and a deep understanding of the issues. To craft an effective political speech, you must first consider your audience and decide what topics to discuss and how to deliver your message engagingly.

Let’s look at some tips for providing the perfect political speech.

The Anatomy of a Political Speech

When writing political speeches, several vital elements need to be included.

First and foremost, the introduction should grab the audience’s attention and set the tone for what follows.

This could include introducing yourself or explaining why your platform is essential and relevant.

Avoid using too much jargon or technical terms in the introduction; instead, focus on connecting with your audience emotionally and inspiring them with your words.

The body of the speech should include more details about your platform, such as specific policies or initiatives you plan to implement if elected.

When writing this section, it’s essential to keep it simple and concise so that everyone in attendance can easily understand your points.

Use stories or anecdotes about your topic to illustrate its importance and relevance.

When it comes time for the conclusion, remember that it is not just a summary of everything you’ve said; instead, it should drive home your main points one last time before leaving the stage.

Be sure to thank everyone in attendance for their time and encourage them to vote for you in the upcoming election!

Know Your Audience

The vital thing you should do when crafting a  political speech  is to know your audience.

Think about who will be listening to your address and what their beliefs might be. What type of language will they understand?

What topics do they care about? Once you have identified the targeted audience, you can begin crafting your speech accordingly.

Create an Outline

Once you have identified your targeted audience, it’s time to create an outline for your speech. Think about the main points or arguments you want to make and list them in order of importance.

This will help keep your address focused and organized, ensuring all key points are included in the final draft.

This outline can act as a roadmap when it comes time to write the speech.

Write with Emotion

When writing a political speech, emotion should always come first.

You want your words to connect with people emotionally; that’s how you get them to relate to and support your message.

Use powerful language that evokes strong feelings among those in attendance, such as “united” or “revolutionary,” instead of more mundane words like “big” or “change.”

By utilizing emotionally charged language, you can ensure your message resonates with everyone in attendance—and beyond!

Understand Your Audience

The most important aspect of writing a speech is understanding who will receive it. Who are they? What do they care about?

How much do they know about the issue? Answering these questions should help craft your speech to resonate with your audience and get them excited about your message.

Develop Your Argument

Once you understand your audience, you must decide what topics to discuss and how to present them.

You need to develop a well-researched and logical argument to convince people of your point of view.

Use data points or real-life examples to illustrate your issues so people can relate to them personally.

This will make it easier for them to connect with you emotionally and intellectually.

For example, if you are discussing economic policy, cite statistics showing how many jobs have been created or lost over the past year to demonstrate the impact of current policies on employment rates.

Plan Your Delivery

Once you have developed an argument based on facts and logic, it’s time to think about delivery.

Think carefully about how you want to speak—the tone of voice you wish to use (e.g., severe vs. casual), whether you want pauses or dramatic silences during certain parts of the speech, etc.—

And practice accordingly until you feel comfortable with it all. It’s also essential that any jokes or stories you tell fit within the context of the rest of your speech and don’t detract from its overall message.

Remember: less is more when it comes to addresses! A concise yet meaningful message will be more effective than one filled with long-winded stories or irrelevant anecdotes.

Speech Writing Secrets for Winning Political Campaigns – How to Craft an Unforgettable Speech?

Writing a speech that leaves a lasting impression can make all the difference in a political campaign. Whether you’re running for office yourself or representing another candidate, the ability to craft an unforgettable speech is critical.

But what does it take to accomplish this feat? What speechwriting secrets can help you create a winning political campaign?

First and foremost, it’s essential to understand your audience. Who are the people that you’ll be speaking to, and what are their concerns and interests?

This knowledge will help you tailor your message to resonate with them on a deeper level.

Secondly, begin with a powerful, attention-grabbing introduction that immediately commands your audience’s attention.

This could be an anecdote, a quote, or a statistic, but whatever it is, it should be relevant and emotionally engaging.

Write a Powerful Speech For Your Political Campaign – The Ultimate Speech Writing Guide?

As a political candidate, you must establish a powerful connection with your audience through a dynamic and compelling speech.

A great political speech is about delivering your message and inspiring your audience to rally behind your cause.

To achieve this, you must craft an informative and emotionally charged speech. With the ultimate speech writing guide provided here, you can create that powerful speech that will leave your audience amazed and willing to support you in your political campaign.

Your speech should begin by defining your constituents’ problems and outlining your plan to address them.

Your solutions must be realistic, viable, and achievable; otherwise, you risk losing credibility and support from your audience. Craft a message that emphasizes your commitment to taking effective action to implement these solutions.

Crafting a Winning Political Campaign Speech with Proven Strategies?

Crafting a winning political campaign speech is no easy feat. It requires strategic planning, practical communication skills, and a deep understanding of your audience’s wants and needs.

Political speeches can make or break a campaign. Therefore, effective speechwriting strategies must be implemented to deliver a message that resonates with voters.

A strong opening statement is crucial to a winning political campaign speech. The first few lines of an address are critical to capturing the audience’s attention and setting the tone for the rest of the lesson.

It is essential to craft an opening statement that is impactful, concise, and reflects the overall message of the campaign. An opening that establishes a connection with the audience and emphasizes common goals and aspirations can incredibly impact the candidate’s and voters’ bond.

Learn How to Write an Effective Speech for Your Political Campaign.

As a political candidate , delivering an effective speech is crucial for winning over voters and gaining their support. An effective speech should be persuasive, engaging, memorable, and reflect your political priorities, values, and beliefs.

Therefore, it is essential to master the art of speechwriting to ensure your intended audience’s message is heard and understood.

To write an effective political speech, you must first identify your target audience and understand their expectations and concerns.

You should also research the latest political issues and trends in your area and consider your personal experiences and perspectives on the topic at hand.

This will help you create a relevant and compelling speech for your audience.

Unlock the Art of Writing Speeches for Political Campaigns?

Political campaigns are characterized by the art of persuasion, with a significant emphasis placed on effective communication through speeches. A well-crafted campaign speech can sway voters and change the course of an election.

Therefore, aspiring politicians must learn the art of crafting impactful speeches that resonate with their target audience.

The first step towards unlocking the art of writing speeches for political campaigns is to identify and understand the target audience.

Who do politicians seek to reach with their messages? What issues are relevant to this demographic? Answers to these questions help inform the speech’s content and tone, ensuring its relevance and effectiveness.

Conclusion:

Writing a great political speech takes skill, practice, and dedication, but when done right, it can make all the difference between winning or losing an election .

By understanding the anatomy of a political speech and how each element contributes to conveying ideas effectively, you’ll be well-versed in crafting effective speeches for any situation!

Whether you’re running for office yourself or you’re to help someone else get elected, taking some extra time and effort into polishing up those speeches can go a long way towards making sure they leave a lasting impression on voters!

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Vote for Me! Developing, Writing, and Evaluating Persuasive Speeches

Vote for Me! Developing, Writing, and Evaluating Persuasive Speeches

  • Resources & Preparation
  • Instructional Plan
  • Related Resources

To deliver an effective persuasive speech, students must formulate logical arguments and back them up with examples. In this lesson, students will study political campaign speeches to explore the characteristics of effective persuasive speechwriting and oral argument. While using an online tutorial and looking at examples, students learn what makes a strong speech. A second online tool helps them learn how to formulate a persuasive argument. Students then apply this information in two ways: by writing their own speeches and evaluating others'.

Featured Resources

ReadWriteThink Persuasion Map : Use this interactive tool for any lesson in which students need to create a piece of persuasive writing.

From Theory to Practice

  • Persuasive writing can take many forms including essays, letters to the editor, classified advertisements, and speeches.
  • In political speeches, writers use precision to make the speech more easily understood.
  • In a short persuasive speech, it's important to have an introduction that states the position of the speech clearly; this is followed by at least three pieces of evidence to support the position.
  • Students should examine the various ways persuasion is used in everyday life before they begin writing their own persuasive pieces.
  • Persuasive writing is easily incorporated into content areas such as science and social studies.

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

  • 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
  • 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
  • 8. Students use a variety of technological and information resources (e.g., libraries, databases, computer networks, video) to gather and synthesize information and to create and communicate knowledge.
  • 11. Students participate as knowledgeable, reflective, creative, and critical members of a variety of literacy communities.
  • 12. Students use spoken, written, and visual language to accomplish their own purposes (e.g., for learning, enjoyment, persuasion, and the exchange of information).

Materials and Technology

  • Computers with Internet access
  • LCD projector and screen
  • Persuasive Speech Checklist
  • Persuasive Speech Rubric

Preparation

1. Visit and read over the online tutorial. Explore other areas of the site, as you may want to use them for extensions to this lesson. Bookmark this site on your school or classroom computers.

2. Print and review . This speech is short and fits the format of the speeches students are being asked to write. Alternatively, you might select a different speech from either or or write your own sample speech. Practice reading the speech you will use as an example in class out loud.

3. Bookmark the interactive on your classroom or school computers, and make sure that it is working properly. This online graphic organizer is a prewriting exercise that enables students to map out their arguments for a persuasive essay. If you experience technical difficulties, you may need to download the newest version of the Flash plug-in, which is available for free on the page of this website. You may want to create and print your own persuasion map (especially if you have written your own speech) to model how students will use the tool.

4. Review the and the . Print out two copies of the rubric and one copy of the checklist for each student.

Student Objectives

Students will

  • Develop critical thinking skills by learning about the characteristics of an effective speech, both how it is written and how it is delivered, and then applying these criteria to sample speeches
  • Formulate an argument, including the use of examples to support a thesis, using an online tool that helps them organize their ideas
  • Develop skills in persuasive writing and oral delivery by writing a one-minute persuasive speech and presenting it to a small group of their peers
  • Interpret and evaluate persuasive arguments using a rubric to assess their peers' speeches

Session 1: The Characteristics of a Strong Speech

1. Introduce the concept of speechwriting to students. Ask them to brainstorm a time when they have heard someone give a speech (e.g., school assembly, presidential or political speeches) Talk about why people make speeches. Specifically discuss campaign speeches and their purpose (i.e., to try to convince or persuade people to vote for or support a particular candidate).

2. Tell students that they are going to do two things. Pretending that they are running for president, they will write a campaign speech. They will also listen to each other's speeches and evaluate them.

3. Using either individual computers, or one demonstration computer with a projection screen, go to . Read aloud (or play the audio for) the homepage and the page. In addition, show students the page.

4. Discuss with students what you have read and talk about the characteristics of an effective speech.

5. Pass out the and explain that students will be using these characteristics to evaluate each other's speeches. Define the word (in this case it is a chart that helps classify and evaluate information). Quickly review the five areas that they will evaluate and explain the four-point scale. You may want to go over some of the more complicated terms on the rubric, such as what is meant by expressive speech.

6. Tell students that you are going to read a speech and that they will then use the rubric together to evaluate the speech. Tell them that they should take notes on the rubric while you are giving the speech because they will be turning it in at the end of the session.

7. Read aloud (or, if you have chosen to write your own or selected another speech, read that aloud). When you are finished, go over each category on the rubric and discuss what students thought of it and what rating it should receive. Ask them to indicate their ratings on their sheets, along with a few short reasons why they selected that particular rating. Collect the rubrics at the end of the session.
Some things to consider pointing out

Session 2: Persuasive Writing

1. Distribute the and briefly discuss it with students, telling them they should refer to it as they are writing their speeches to make sure they are on the right track.

2. Help students access the and go over instructions for using the map. If you have created a sample map, pass it out to the students and review. Have students enter their names and topics on the opening screen. Complete the first section ("Goal or Thesis") as a class. The goal or thesis is the stance that students are taking on the issue. Everyone's goal or thesis should be "To persuade others in my class to vote for me for president." Students should then brainstorm three reasons to support their stance, and come up with facts and examples to support each reason.

Tell students that "Tips from the Pros" on the website suggested covering only one or two major ideas, so they may fill in only one or two reasons on their maps for each piece of evidence (there is space for three reasons).

3. Allow students time to complete their Persuasion Maps. You may want to have the Speechwriting site available on one computer for students to review if they need a refresher. Remind students to print their maps before exiting.

4. When students complete their maps, they should use the rest of the time to start writing their speeches using their maps and the Persuasive Speech Checklist as guides.

Session 3: Effective Speech Delivery

1. Students should spend the first half of the session working on their speeches. After about 25 minutes, tell them that if they have not completed their speeches, they should do so during their free time or for homework.

2. Access . Read aloud (or play the audio) for the section entitled and talk to students about the importance of rehearsing their speeches. Spend some time reviewing how to mark up a speech. You might want to mark up part of the speech you delivered, pass it out to the class, and then demonstrate how the marks show you how to read the speech.

3. Give students time to rehearse their speeches (even if they are not quite complete) and encourage them to mark it up as described on the Speechwriting website. Depending on the needs and abilities of your class, you may want to have students practice alone or with a partner. Inform students that they will be presenting their speeches to a small group and encourage them to practice at home that evening.

Session 4 Convincing Their Classmates

1. Divide the class into small groups of four to five students. If this is a new activity for them, explain the expectations-they will speak quietly, demonstrate respect for other speakers by listening carefully, and not comment until the speaker is finished. Appoint one student to be the group manager; he or she will contact the teacher if there are any problems following these procedures.

2. While each group member is giving his or her speech, one other member will be assessing the speech using the . A different group member should complete the rubric for each speech. Make sure each student is clear on who will be completing the rubric for whom (you might want to prepare a list in advance). The other members of the group will be listening carefully and should be prepared to give verbal feedback.

3. Allow students time to present their speeches to their small group. Give the group a few minutes to discuss each speech before moving on to the next one.

4. When the speeches are complete, bring the class together to discuss them. Questions to consider include: What made a particular speech more effective than another? What did they learn? Who would they vote for from their group and why? Collect the rubrics at the end of the class.

  • Explore the "Record It" section on the Speechwriting website. Listen to the student speeches and discuss and evaluate them using the Persuasive Speech Rubric . You can also have students record their speeches for the site.
  • View and discuss some actual campaign speeches and compare them to the students' speeches.

Student Assessment / Reflections

  • Observe student participation in the initial discussions about what constitutes an effective speech. Collect the Persuasive Speech Rubrics from the first session's discussion and review them to make sure students are correctly applying the criteria to the sample speech. If you observe some consistent misconceptions, address these at the beginning of Session 2.
  • Review each student's Persuasion Map and speech and offer him or her feedback using the Persuasive Speech Rubric.
  • Observe students both when they are practicing their speeches and while they are working in their groups. Review the completed Persuasive Speech Rubrics to determine that they understand how to apply the criteria to evaluate a persuasive speech.
  • Strategy Guides
  • Lesson Plans
  • Calendar Activities
  • Student Interactives

Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

Election Day is held on the Tuesday after the first Monday in November.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

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Jul 17, 2017

Write a Political Speech

by The Campaign Workshop

speech for strategic communications

Write a Political Speech for Strategic Communications

Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

Monroe’s Motivated Sequence

There’s a format used by most political speechwriters, whether they realize they’re using it or not, called Monroe’s Motivated Sequence.  When you write a political speech use the five components of the Monroe Sequence, you can develop a persuasive argument to communicate just about anything your campaign might need - GOTV, asking for donations, defending a policy - in no time! All you have to do is place your argument into these five strategic steps:

1. Attention: This is where you draw the audience in at the top of a speech. It’s often necessary to welcome people and thank certain members of your audience right away, but try to keep that part short. Instead, focus on engaging your listeners. An attention grabber could be anything from a short personal anecdote to a rhetorical question. It allows the audience to connect with you and settle in for the rest of the speech.

2. Need: The need step could also be known as the problem step. This is where your argument truly begins. In the context of a strategic communications plan, the need step often lays out how a certain elected official or policy isn’t doing the best job. In this phase of the speech, you want to invite the audience to question their current situation.

3.  Satisfaction: Satisfaction comes when you provide a solution to the problem that was laid out in the need step. You want to calm the audience’s anxieties by explaining how you are going to make their lives better, and how the problem doesn’t have to exist. Is the problem that the district’s representative is failing to support small businesses? Lay out your plans to promote the local economy. 

4.  Visualization: The visualization step can be a little bit tricky because it’s fairly similar to the satisfaction step. In the satisfaction phase, you are presenting the details of your solution. Visualization ramps things up a bit by inviting your audience to imagine what their lives would look like if your solution (most likely you getting elected) actually happened. You need to paint a clear picture that the audience can see themselves in.

5.  Action: It’s all built up to this - asking your audience to actually DO something about the problem in order to help achieve your solution. In a strategic communications plan, this often means asking for a vote or a campaign contribution. The most strategic action steps are clear and simple. You want the audience to understand exactly what it is that they can do, and then feel compelled to do it. The action step should sum up what the purpose of your speech was all about. 

While this is the most standard sequence used when you write a political speech, feel free to play around with the order of the steps. Just remember that ultimately, each of these steps is helping you prove a point. Don’t be afraid to break minor grammar rules, either. Writing for the ear is different than writing for the eye. If you spoke in the same style as most great writing, you would probably come off sounding a little distant or robotic to your audience. Starting sentences with conjunctions and using common language can actually work really well in a political communications. 

Have questions about how to write a political speech?  Comment below. Check out blogs on political communications here!

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how to write a convincing election speech

6 Tips for Writing a Persuasive Speech (On Any Topic)

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B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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Student Council Speeches

By:  Susan Dugdale  

How to write a winning speech: a template, guidelines, plus example speeches

Student Council Speeches mark the end of an election campaign.

Will yours be successful?

The final answer is in the hands of your fellow students. It's entirely their decision.

However, up until they mark their voting papers 'yes' or 'no' you have the potential to make their choice of candidate for the upcoming year 'you'.

How to write a great student council speech 

Use the quick links below to find what you need to write a great student council speech, whether it's the President, Vice-President, Secretary or Treasurer role you're after.

Image - colored hands waving in affirmation. The word "YES" superimposed over image.

  • the primary purpose of your speech
  • a template that includes all the necessary elements of a good Student Council speech
  • points to consider carefully before you write
  • an example Student Council President speech
  • an example Student Council Vice President speech
  • an example Student Council Secretary speech
  • an example Student Council Treasurer speech
  • a printable speech planner and outline to download
  • vital tips for rehearsal . These make the difference between looking and sounding polished and bumbling.
  • a link to a collection of videoed student council speeches
  • how to manage anxiety about speaking in front of others

Understanding your speech purpose

Understanding the nature or purpose of your speech could make all the difference between winning and losing.

Student Council speeches are persuasive speeches . Their ultimate goal is to get you the YES vote.

To help you achieve that use the template, (framework or pattern), below to cover all the essential elements you need to pull together.

In addition, it will structure your speech logically, and effectively, from its opening through to its close.

(I've turned the template into a printable enabling you to plan and outline your speech efficiently and easily. You can download it from the link further down the page.)

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Student Council speeches template

Round button - colored hands waving in affirmation - YES.

  • Greeting - Attention Getter - The Hook You'll need an opening statement or rhetorical  question to sit your audience up with open ears and minds. For more see: How to write a speech introduction: 12 of the best ways to start.  
  • Who you are - your name, your place or grade in the school, and maybe, your hobbies or interests, and the clubs or teams you're a member of. For example, Amnesty International, the speech and debate club, cross-country and basketball. And if you've used a campaign slogan work it in. It'll jog people's memories. 'Ah, yes, that person!', they'll think. Being known and familiar gives you a head start.
  • What you want - the role you are campaigning for: President, Vice President,  Treasurer, Secretary, Historian...
  • What you are going to do for the audience - benefits to them in exchange for their vote. (Brief summary -you will expand this in the body of your speech.)
  • Credibility - your qualification or expertise establishing your fitness for the role you want. (Brief summary - you will expand this in the body of your speech.)
  • Transition leading to...
  • Your Main Idea 1 - For example: your goal for the role, what you want to achieve, how you plan to do it, the benefits to your audience - what painful problem(s) will you solve for them, your fitness for the job, transition to...
  • Main Idea 2 - Supporting ideas - details and examples - transition to...
  • Main Idea 3 - Supporting ideas - details and examples - transition to...

NB. Only include a second and third idea if you have time to expand on them. If not, move through to the conclusion.

  • Summary of main points
  • Re-statement of what you want - to be elected to the role you're running for
  • Re-statement of the benefits to the audience
  • Closer, clincher, call for action

Points to consider BEFORE you write your speech

Image: various colored hands waving. Text: - vote me.

You'll make a better job of completing the printable student council speech template if you  take the time to go through the points below.

And then, read the student council speech examples, before you start to write.

Research the role

Think about your audience, what tone or choice of vocabulary is best suited to them.

Avoid trying to impress with either 'big' words or use of slang. Both are traps! Be yourself. Authentic. Real.

Keep your language conversational rather than overly formal and use smaller rather than large sentences.

Try using active rather than passive words. These convey enthusiasm. For examples, see this page on using action verbs . You'll discover how to go from boring bla bla bland to dynamic excitement.

What 'hook' will you use to get them to listen? Humor? Humor is good if it is relevant and inclusive rather than exclusive. (No 'in' jokes!).

Your goal in the role you want

Avoid setting up expectations that you will deliver beyond your capability. :-)

It might be very tempting, but can you really reduce school hours, increase academic standards, introduce a range of exciting new extracurricular activities, as well as have a 'green day' and a movie night every month? Please keep it real!

Your credibility or qualifications

Now is not the time either to be shy or arrogantly big-headed! Let the audience know how right you are for the role you want.

Set yourself apart from other candidates by sharing compelling personal stories or anecdotes that both support your pitch, and show you understand the key issues that matter to your fellow students.

Your school's requirements

If your speech does not meet pre- established criteria in any way you may find it is returned to you edited. It's safer to find out what those criteria are BEFORE writing to avoid having to re-write or worse, being disqualified entirely.

Mockery and personal insults are not clever. They boomerang back on you, letting your audience know you're not to be trusted and neither are you ready for leadership.

Readily acknowledging the skill and expertise of your fellow candidates sincerely in a way that doesn't demean yourself, or them, shows an open mind and maturity.

Aim to have your speech ready BEFORE the deadline.

Give yourself time to prepare thoroughly, including time to review of your opponents' campaigns. That can be very useful for seeing their strengths as well as their weaknesses, which you can then respond to in your own material.

Student Council President speech example 

Here's a sample student council speech. I've written it from the perspective of someone running for President.

As you read it, imagine it said aloud. That will help you get the rhythm and flow of language. The speech is between 3 - 4 minutes long, depending on how quickly you speak.

Vote Sophia Clarke for Student Council President

Image: multi-colored hands waving. Text: YES! Sophia Clarke for President Student Council.

"I’ve got a question for you. I’m not asking you to shout your answer out, or raise your hand. All I’m asking is that you give it room in your mind. Let it sit for a bit, and have a think about it.

My question is – do you believe like I do, that all of us deserve the opportunity to make the best of ourselves? Not second best, 3 rd , or even, highly commended. The BEST.

I’m Sophia Clarke. I’m in the 12 th  grade, and I’m running for president. My vision is that each student is enabled to develop the skills and confidence to become the bigger, better version of themselves. The best they can be.  Regardless of who they are, and what they need to achieve that.

It’s an audacious goal. Some would say an idealistic, rather than a realistic, one.

However I say it’s awesome. And that you’re intelligent people who realize that reaching any goal starts with taking the first step.

So let me remind you why choosing me, Sophia Clarke, for president, is also choosing a better chance for yourself, and everyone else to grow.

I know you, and I know your needs well. I’ve served on your behalf in multiple roles through my years here; secretary, auditor, public relations officer, and have successfully taken on multiple issues. You’ll know some of those through directly benefiting from them.

It was me who was behind the push to get a regular anti-bullying program running throughout the school. That was two years ago, and now the  Teens Against Bullying  message underpins what we expect and strive for in our every day dealings with each other.

We know incidents of bullying are far fewer as a result. As our orange tee shirts say we ‘choose kindness, acceptance and inclusion’ for each other, and our selves.

Who has been involved in our mentoring-homework program? Either as a buddy-tutor or as a student getting a helping hand? And who, like me, is passionate about making sure that everybody gets a fair go?

In the past year, under my watch that program has escalated. We have over 50% more tutors across more subject areas and more students taking up the offer of help. That is a fabulous outcome for everybody. Truly win-win.

A tick in the box alongside my name is a tick for the continued growth of those programs. Their value is proven. They allow each of us to grow and experience the strength and confidence that comes from knowing that we can make a positive difference in other people’s lives as well as our own.

When you vote me for President you get my capacity to organize, to liaise, to listen and to speak, working for the benefit of everybody.

A 'yes' for me is a 'yes' for appreciating and celebrating diversity.

A 'yes' for me, Sophia Clarke for President, is 'yes' to a better you.

And together that is a 'yes' to a better life, and a better school, for all of us."

Student Council Vice President speech example

Like the speech above, this one runs to approximately 4 minutes when said aloud. Try it and see.

Image: poster for student council election. Text: YES! Jason Hull for Vice President, Student Council

Nod your head if you've heard of the phrase '2nd fiddle' or '2IC'.

What about 'sidekick'?

Not booting a ball in from a sideline but a trusty partner to whoever it is who has the leading role. Like Robin is for Batman.

Or like, {name of your country's Vice President or Prime Minister} is for {name of country's President or Prime Minister} or {name of your school's Vice Principal} is for {name of your school's Principal}!

Well, that's what I aspire to - to become the trusty, tried and true sidekick to the President on our student council.

My name is Jason Hull. I'm in Grade 12 and proudly standing in front of you today as a candidate for the role of Vice President. Yes, I am asking you to give me something of immense value - your vote.

I know what the issues, here at {name of school} are. As part of my campaign, I've interviewed you, and listened. I promise your ideas will be acted on.

Afterall I've trained for this role, put in the time. You know, I know how to get things done.

Last year I served as Secretary and the year before that I was a representative for the committee - proof that I'm committed to bettering our school environment not just for you, but for everybody!

With your support, I'll be your go-to guy when you want to make sure that your opinions and feedback reach the decision-makers.

One of my main goals as your Vice President is to champion your initiatives: amongst others, that's the library extensions you told me about, the desire for healthier food choices in our cafeteria, and the urgent need to increase and diversify the workforce and out-reach opportunities that so many of you mentioned.

Whether you're passionate about improving our school facilities, or enhancing our community involvement, I'll be there to guide and help you. 

In the role of Vice President, I will work alongside the President fulfilling my duties to the best of my ability. 

Together, we'll make sure that your concerns, and hopes are not just heard but actively pursued. Not 'I' will make sure, but 'we'.

There is no 'I' in we, and that too, is a prerequisite of the Vice President's position: the capacity to put aside ego and to work productively for the good of all.

Because together, we, the Vice President, the President and the other council members, are stronger and can achieve more.

The Vice President role may be a support act but it's a vital one.  To succeed in it, collaboration is key. I promise to work hand in hand not only with the President but also with the entire student council team, our teachers, and our administration on your behalf.

Unity is strength. More than ever, we need to nurture understanding, kindness and respect for each other. Regardless of your grade, interests, or background, I want every one of you to feel valued and heard.

That's a goal many would say is impossible.

However, I say, we need to be the difference we want to see in the world. And to borrow those famous words of Helen Keller's: "Alone we can do so little. Together we can so much."

It would be an honor to be your voice, your eyes and your ears as Vice President.

So, I ask you, will you trust me to have your best interests at heart? Will you enable me to work on your behalf?

And are you willing to give me, Jason Hull, your vote for best sidekick, aka. Vice President?

I'll take those smiles, as a 'Yes'.

Example Student Council speeches for Secretary and Treasurer

Click the link to read an:

  • example Student Council speech for the role of Secretary . Plus, an overview of the Secretary's main tasks and responsibilities.
  • example Student Council speech for the role of Treasurer . Plus, an overview of the Secretary's main tasks and responsibilities.

(This page was getting far too long to include them both here. ☺)

Get the printable student council speech outline

Click on the image below to open a downloadable printable student council speech planner and outline pdf. (Please note it will open in a new window.)

Image: a row of multicolored hands waving. Text: Click to download a printable student council speech outline.

Your completed outline will provide both the structure and the content you need to efficiently write your speech.  

After you've finished writing your speech

Now that you've finished writing, you're ready to begin work on your delivery: how you present the speech to your audience.

The first step in that process is making sure your speech fits comfortably into whatever time you've been allocated.

After that comes rehearsal. The information you need for both steps is below.

Timing and word count

Student Council Speeches are generally brief: around 1-4 minutes long which isn't a lot of time! That's between approximately 150 - 600 words at an average speaking rate of 150 words per minute.

To be safe say your speech out loud as if you were delivering it for real and time it. In some schools going overtime can result in being disqualified.

Going faster to fit everything in

Please do not be tempted to say it faster to get everything you planned said. As a strategy it doesn't work. You'll end up gabbling: speaking far too quickly and people won't be able to understand what you're saying.

Cutting out extra material

If you have got too much material for the time limit, cut it. Choose the least important ideas to let go of first. Then move on to rephrasing to reduce the number of words used to express a point.

When you think it's done, repeat the test. Say it out loud as if you were actually giving it, and time it.

If you're now within the allotted time, you are ready for rehearsal.

For more about word count see: how many words per minute in a speech

How to rehearse your speech

Round button -multi-colored hands waving in affirmation - the word "rehearse" across image.

Please, please  rehearse your speech ! Do not be tempted to wing it. The more you rehearse the easier it will be to deliver it well.

Remember it is only 1 to 4 minutes long! In that time your goal is to have your audience ready to vote for you.

You can help them make that decision by being confident and prepared. You will show that through:

  • your speaking style  - natural, sincere, fluent, understandable (clear and able to be heard without straining)
  • your body language  - relaxed, open gestures, good eye contact and smiling
  • your personal grooming or presentation  because how you look 'speaks' too. Make sure that your clothing and general grooming supports your speech because, like it or not, you will be judged on both!

Go to: how to rehearse a speech properly .

Image: cross legged girl with large pair of wings, levitating. Text: How to rehearse a speech properly and do so much more than wing it.

 Videoed Student Council speech examples  

How do other people handle a Student Council speech? What's their content and delivery like?

Are they funny? Formal? Too hurried? Confident? Familiar with the audience?

It can help to look at what others have done. Even if it's only to decide their way will not be your way!

Image: Malvern Preparatory School, Malvern, PA. USA, candidates for Student Council 2018

Click the link to access a collection ten videoed student council campaign speeches from the 2018 student council executive board candidates for Malvern Preparatory School, Malvern, Pennsylvania, USA. 

At the foot of the article you'll find links to the videos of the school's 2015, 2016 and 2017 student council campaign speeches.

A word of warning

Ps. panic not.

Round button - Image -multi-colored hands waving in affirmation with the word "Help" superimposed on top.

If you find yourself getting anxious over the thought of delivering your speech, please check this page for help.

  • How to deal with acute public speaking anxiety: 14 ways that will help

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How Stump Speeches by Harris and Trump Differ (and Don’t)

An examination of a month’s worth of rally speeches revealed sharp contrasts in how closely the candidates stick to the script — and the facts.

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A person on a ladder reaching toward the top of a line of American flags.

By Linda Qiu and Dylan Freedman

Reporting from Washington

Follow along with live updates on the Trump and Harris campaigns .

Vice President Kamala Harris sticks closely to her script and vetted talking points. Former President Donald J. Trump ad-libs freely and digresses often. Ms. Harris’s speeches seldom exceed half an hour. Mr. Trump’s remarks are usually at least twice as long. She crafts her sentences carefully. He veers often from the facts.

The two presidential candidates differ greatly in rhetoric and adherence to the truth. Ms. Harris’s repeated stump speech contains few factual errors, while Mr. Trump’s rallies are a font of exaggerations to outright lies.

On the debate stage on Tuesday night, these tendencies were on full display — Ms. Harris spoke cautiously and broadly, and Mr. Trump made impromptu remarks that veered into the outlandish. Here’s a deeper look at their contrasting styles in campaign speeches as the candidates hit the trail.

Harris’s speeches change less than Trump’s, an analysis shows.

A New York Times analysis of a month’s worth of rally speeches from each candidate showcases Mr. Trump’s freewheeling oratory and Ms. Harris’s disciplined messaging. Using an artificial intelligence model to assess semantic similarity, The Times found that Ms. Harris’s speeches on average contained remarks that were 84 percent similar, compared with 75 percent of Mr. Trump’s.

Of course, slogans — like Ms. Harris’s refrain of “we are not going back” and Mr. Trump’s “we will make America great again” — account for some of the repetition. But in many cases, even when speaking more specifically about policy or when criticizing their opponent, Ms. Harris repeated the same remarks almost verbatim while Mr. Trump improvised on the same themes. The Times found that Ms. Harris’s speeches contained more than 80 instances of repeated exact phrases, compared with fewer than a dozen for Mr. Trump.

Vice President Kamala Harris sticks closely to her script, repeating the same talking points at some of her campaign rallies.

“He will end the Affordable Care Act. He intends to end the Affordable Care Act. He intends to end the Affordable Care Act. (crowd boos) Think about that, to take us back to a time when insurance companies had the power to deny people with pre-existing conditions.” Crowd: “We’re not going back.” “You remember what that was like? And you remember what that was like when insurance companies could deny people with pre-existing conditions? Do you remember what that was? And take us back to a time when insurance companies had the power to deny people with pre-existing conditions. Do you remember what that was like? Children with asthma. Breast cancer survivors. Grandparents with diabetes. Children with asthma. Breast cancer survivors. Grandparents with diabetes. Breast cancer survivors. Children with diabetes. Grandparents who need help and support being denied care. We’re not going back. We are not going back. We will move forward.”

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Methodology

Data was collected for transcripts from 11 rally speeches from Ms. Harris and seven speeches from Mr. Trump between Aug. 3 and Sept. 6. The Times analyzed remarks from these transcripts using an open source text similarity model that can calculate semantic distance between pairs of text. The overall similarity percentage for each candidate was derived by examining each remark in a candidate’s speech, identifying the highest similarity score between that remark and remarks in the candidate’s other speeches, and then averaging those maximum similarity scores.

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How to Write a Student Council Speech

Last Updated: September 6, 2024 Approved

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 127 testimonials from our readers, earning it our reader-approved status. This article has been viewed 2,098,513 times.

Being a member of the student council can help you help your school. However, it takes hard work to get into the student council . You need to craft a good speech that gives your classmates incentives to vote for you.

Your Student Council Speech

Use a strong, attention-grabbing opening. Discuss your qualifications briefly, then move on. Focus your speech on your passion and present a blueprint to achieve your goals. Close with a strong summary and call to vote for you.

Sample Speeches

how to write a convincing election speech

Writing the Introduction

Step 1 Find an attention-grabbing opening statement.

  • Do not merely start by saying, "My name is ___ and I'm running for student council." Your classmates will already know as much and this is not really a unique statement. There will be time to state the basic information after you've got the class's attention. [1] X Research source
  • You can open with a question. Something like, "If there was one thing you could change about this school, what would it be?" Or a question that adds some humor , like, "I know what you're thinking. Why should I listen to this person?" and then proceed to lay out your credentials. Quotes on leadership, power, and guidance would also make good openings. However, make sure to double-check your sources and especially if you're finding quotes online. Many online quote databases, like Quote Garden or Brainy Quote, sometimes attribute quotes to the wrong sources. [2] X Research source
  • If you're stuck, look up and read famous speeches. You can find many speeches from presidents, world leaders, civil rights activists, and others online. Pay attention to how they opened their speeches and ask yourself, "Was this interesting? Do I want to keep reading/listening? Why?" [3] X Research source

Step 2 State the basics.

  • State your name and grade in school. This may feel somewhat unnecessary if you go to a small school, but it's considered a formality. If you're missing this part of the speech, you may end up looking sloppy in comparison to other students. [5] X Research source
  • State what you want. That is, what you're running for. Do you want to be the president , vice president , treasurer, secretary? Even if you think most students are aware of what position you're running for, make sure you state it here to remind them. [6] X Research source
  • Try to keep this section brief as it's not as important as your qualifications and plans to improve the school . Even one sentence would suffice. For example, "My name is Ramona Hart, I'm in the 11th grade, and I'm running for treasurer of the student council."

Step 3 List your qualifications.

  • Any accomplishments relevant to the position warrant mentioning here. If you're running for secretary, for example, talk about your summer job filing papers in your uncle's law firm. If you're running for student council president, talk about your leadership experience being captain of the swim team. [7] X Research source
  • While this section is important, try to keep it minimal. A couple of sentences laying out your qualifications is enough as the body of your speech is where you should spend the most time. For example, let's go back to the above example. From there, we could say, "I am currently enrolled in advanced placement algebra and I have been an honor roll student for three years. This knowledge of numbers and diligence qualifies me to have responsibility for finances for our student council." [8] X Research source

Writing the Body of the Speech

Step 1 State your main ideas on how to improve the school.

  • You should list your ideas and then expand on them later in the body. It might take a bit of research to figure out what you want to change. Ask around the school, talking to students and teachers, and see where there's room for improvement. What are the concerns of the students? What are people happy with regarding the school? What would they like to see change? Asking these questions can help you get a sense of your audience and community.
  • Remember, you should not make promises you cannot keep. Do not say anything just to get elected. While many students might want gum-chewing policies eliminated or for the lunch period to run twice as long, this is probably not necessary or possible. Try to focus on areas that seem important to keep your school running safely and efficiently. Concerns about things like bullying , academic standards, and extracurricular activities should be your concern over fun and games. [10] X Research source
  • A good opening statement for your body would state the causes important to you and what you plan to do about them. For example, if you were running for president, you could say something like, "I understand we need to improve how we handle bullying, increase interest in extracurricular activities, and expand access to AP courses throughout the school. As your president, I would work to bring in speakers to talk about sensitivity in the classroom, increase advertising for basketball games and quiz bowl tournaments, and start a tutoring program to help students struggling with certain subjects." [11] X Research source

Step 2 Find support for those ideas.

  • Using the school library or computers, figure out the best means to tackle certain problems many schools face. How have other schools dealt with bullying? Poor test scores? Low interest in extracurricular activities? What can you reasonably do as a student council member to address these problems? [12] X Research source
  • You do not have to have a point-by-point plan laid out, but a few sentences on some preliminary ideas can help you stand out from your peers. People are more inclined to vote for someone who's thought about how to solve problems in addition to identifying problems. [13] X Research source

Step 3 Keep your ideas short but very strongly worded.

Ending with a Strong Conclusion

Step 1 Reiterate your main points briefly.

  • Do summarize, briefly, your qualifications but do not put the main focus on them. This is where you should sincerely state your passion. Students should not just vote for you because you'd do a good job but because you genuinely care about the school. State your passion for your community and how much you want to see other students succeed. Lots of students have high qualifications. You can set yourself apart by being a candidate who really cares. [16] X Research source

Step 3 Ask the audience for their vote.

  • Research what other student council speeches are like on video websites. This could help give you ideas.

Expert Q&A

Patrick Muñoz

  • Only promise to do things that you really can do. Thanks Helpful 3 Not Helpful 0
  • Practice reading your speech a few times, as you'll likely be nervous before giving it. Thanks Helpful 3 Not Helpful 0

how to write a convincing election speech

  • Even if you write a great speech, understand you may lose. Be prepared to lose graciously and sincerely congratulate the winning candidate. Thanks Helpful 117 Not Helpful 19
  • Unlike in a governmental election, student council candidates should not attack each other, previous leaders, or other students. Otherwise, you could get into trouble and leave a bad impression on voters. Thanks Helpful 90 Not Helpful 16

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Win a Student Council Election

  • ↑ http://www.studentcouncilpro.com/student-council-speeches.html
  • ↑ http://www.write-out-loud.com/student-council-speeches.html
  • ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.

About This Article

Patrick Muñoz

To write a student council speech, start with an attention-grabbing statement such as a question or a powerful quote about leadership. Next, briefly explain who you are, what position you are running for, and why you are running. Then list any relevant qualifications, such as a summer job. In the body of the speech, discuss at least 3 ways to improve the school. For this section, make sure not to make any promises you can’t keep. Finally, end by briefly reiterating your main points and asking for the students’ vote. To learn more about how to support your ideas and research for your speech, keep reading! Did this summary help you? Yes No

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IMAGES

  1. Constructing the convincing political speech

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  2. Persuasive Speech Generator + Topics, Examples, & Writing Tips

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  3. Persuasive Speech Tips and Topics How to Write a Convincing Speech for

    how to write a convincing election speech

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  5. Election Speech

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  6. Election Campaign Speech Sample

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  1. The Most Convincing Speech Ever #BFDI

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  3. Writing the background of the study

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COMMENTS

  1. 3 Ways to Write a Speech to Get You Elected

    3. Create a paragraph for each point you want to make. Start the paragraph by stating the issue and end the paragraph with the solution. Each point in the speech should be set up as an issue or problem facing the voters and how you'll provide the solution. Make a separate paragraph for each issue that you want to talk about in your speech.

  2. Political Speech Writing: How Candidates Can Craft Compelling Messages

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  3. 4 Ways to Write a Campaign Speech

    Your speech needs a clear beginning, middle, and end. The beginning needs to hook the audience, you need to keep them interested through the middle, and the end should leave them nodding their heads in agreement, applauding and on their feet. 2. Stay on message. Don't let your speech wander and meander.

  4. Campaign Speech

    Greeting: Start with a warm greeting to the audience. Self-Introduction: Introduce yourself and your candidacy. Purpose: State the purpose of your speech. Example: "Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here to share my vision for our community and ask for your support.".

  5. The Most Effective Way To Write An Impactful Political Speech

    Ethos, Pathos, and Logos. As put forth in Aristotle's Rhetoric, 2300 years ago, the answer to how to write a political speech may be directly traced back to these three elements: Ethos - The credibility of the speaker as perceived by the audience. Pathos - The emotional connections you make with the audience.

  6. 4 Ways to Write a Presidential Speech

    The best place to include a joke is in the opening of your speech. Create a rapport with the audience and use a joke that is specific to the location. Stay away from any offensive jokes and make sure a joke is appropriate to the occasion. 8. Tell stories or anecdotes to help the audience identify with you.

  7. Writing a Campaign Speech

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  8. 6 tips for writing a powerful political campaign speech

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  9. How to Write Election Campaign Speech in 10 Steps

    Step 2: Craft a powerful opening. The opening of your speech is crucial, as it sets the tone and captures the attention of your audience. Start with a strong and compelling statement that immediately grabs their attention. You could use a statistic, a quote, or a personal story to draw them in and make them want to listen to what you have to say.

  10. Stump Speech: The Campaign Speech Writing Guide

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  11. Election Speech

    Step 3: Craft Your Message. Crafting a powerful message involves choosing the right words and verbs that capture your vision succinctly. Keep your sentences simple and avoid jargon that might alienate your listeners. Weave in relevant examples and personal anecdotes to establish a connection and make your speech relatable.

  12. How to Write a Winning Speech for an Election

    A powerful speech can sway voters to your side, while a poorly written one can cost you the election. In this article, we provide you with a comprehensive guide to writing a winning election speech. Understanding the Purpose of Your Election Speech. The first step in creating a great election speech is understanding the purpose it will serve.

  13. How To Write A Political Speech

    Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action. These steps can construct a strong and persuasive argument in your political speech.

  14. Five things to consider before you write your political speech

    Here are five things to consider before you write your stump speech. 1. A Speech Is A Conversation. Politics is like football. It's played differently in different parts of the world. Take Australian democracy. Here, voting is compulsory. That means voters are often annoyed when they cast their ballots.

  15. Speech Writing for Political Campaigns

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    Specifically discuss campaign speeches and their purpose (i.e., to try to convince or persuade people to vote for or support a particular candidate). 2. Tell students that they are going to do two things. Pretending that they are running for president, they will write a campaign speech. They will also listen to each other's speeches and ...

  17. Write a Political Speech for Strategic Communications

    1. Attention: This is where you draw the audience in at the top of a speech. It's often necessary to welcome people and thank certain members of your audience right away, but try to keep that part short. Instead, focus on engaging your listeners. An attention grabber could be anything from a short personal anecdote to a rhetorical question.

  18. PDF Writing a Campaign Speech

    Writing the Introduction. Find an attention-grabbing opening statement. To begin your speech for student council president, you need to begin with a strong, attention grabbing opening. You'll likely be giving this speech during school hours, so your classmates' attention spans might be a bit strained. Do not merely start by saying, "My name is ...

  19. 6 Tips for Writing a Persuasive Speech (On Any Topic)

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  20. How to Write a Speech for School Elections: Expert Advice

    1. Begin your speech by introducing yourself and your message. Within the first handful of seconds, you want everyone listening to know who you are, what you're running for, and why. Give 1-2 details about why you're the right person for the position, and find a way to organically plant your slogan early on.

  21. Student Council Speeches: How to Write a Winning Speech

    Understanding your speech purpose. Understanding the nature or purpose of your speech could make all the difference between winning and losing.. Student Council speeches are persuasive speeches.Their ultimate goal is to get you the YES vote.. To help you achieve that use the template, (framework or pattern), below to cover all the essential elements you need to pull together.

  22. Writing a School Election Speech

    If you are writing a school election speech, chances are that you are running for a student government position. You want to build a great speech with strong, persuasive arguments that influence others - and influence their vote, too.

  23. How Stump Speeches by Harris and Trump Differ (and Don't)

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  24. How to Write a Student Council Speech: 10 Steps (with Pictures)

    Ask for honest feedback, even if it's negative. You should write your speech, at least, a couple of weeks before the election so you have time to have a few people look it over and give you advice. You should even give them a number-based answer from 1-5. Research what other student council speeches are like on video websites.