business management extended essay criteria

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IB Business Management Extended Essay: The Complete Guide

by  Antony W

June 8, 2024

The extended essay in business management requires you to demonstrate your ability to analyze commercial activities at different economy levels.

A business management extended essay requires you to choose a topic, develop a research question, conduct in-depth research, and write a critically analyzed argument with credible data and evidence.

In this guide, we look at the research question, structure, assessment criteria, grade descriptors, and tips you can use to write a high quality EE report in business management.

Research Question

An extended essay research question is important because the entire business management report hinges on it.

A good RQ for this report should align with the scope, concepts and techniques, research materials, usefulness and application, and engagement in the subject.

1. Focus on the Scope of the Topic

Scope refers to the breadth of the topic you choose.

Don’t select a topic that lacks sufficient materials to cover the 4,000 words limit. Instead, select a highly specific business management EE topic , one for which you can find sufficient information to write a more comprehensive report.

Then come up with a research question that aligns with it.

2. Apply Business Concepts and Techniques

Develop a research question for which you can apply business analysis methods, terminologies, and techniques you’ve learned in the classroom.

Ensure the question has a tight link to the syllabus while allowing you to draw direct link to theoretical concepts taught in the business management course.

Your task here isn’t to show off your knowledge. Your teacher expects you to prove you understand and can apply what you’ve learned. 

3. Ensure Availability of Research Materials

Ignore a research question that lacks depth of materials and knowledge base to warrant a 4,000-word treatment.

If you can’t access highly relevant records or useful research data for the question, look for a different one.

4. Make Your RQ Useful and Applicable

Ensure your RQ, or issue, is relevant and applicable to the current business environment.

You must draw your inspiration only from journals and newspapers that give you current ideas.

5. Make Your Research Question Engaging

Don’t develop a research issue based only on the merit of ease and personal interest.

Focus on something you’ve actually investigated or have always wanted to research. By doing so, you’ll have an easy time fulfilling the engagement part of the grading criteria.

IB Business Management Extended Essay Structure

The structure of a business management extended essay features a title page, table of contents, introduction, methodology, body, conclusion, and bibliography.

The title page doesn’t contribute to the overall world count of the EE. However, the title page is an import part of the structure because it includes the following significant information:

• Title: It should not be a question but a clear, summarized statement of the research question.
• Research Question: Write the RQ in this part.
• Subject: The subject should be “Business Management”.
• Word Count: Indicate the number of words in your essay.

Don’t write your name, candidate name, date, or school name on the title page, as they’re no longer part of the new structure.

Table of Content

Table of contents is also not part of the word count, but it’s an essential part of the assignment. Include all the parts of your business management EE in this section with their respective page numbers.

Introduction (About 250 Words)

Your introduction should provide a clear context for your research question.

• Describe why your research is interesting, as well as why it’s important to your audience.
• Ensure your audience understands what you’ll be exploring, how you intend to explore your research question, and how valuable your research is to them.

Methodology (About 350 Words)

Divide the methodology in two parts, one for the source and one the other one for the tools. Also, ensure you mention the limitations and drawbacks of these sources and tools.

• Sources: State and explain the primary and secondary sources of your research. The sources can include news articles, company annual reports, magazine articles, and encyclopedia. Include the benefits and drawback of each source, keeping in mind that a majority of your research should come from secondary sources.
• Tools: State the tools you’ll use for analysis, discussion, and evaluation. Explain why you’re going to use these tools and how relevant they’re to your business management assignment. Mention any changes to your toolset should there be any, along with an explanation on why such changes were necessary.

Main Body (About 2800 Words)

The main body of the business management extended essay is at most 2,800 words long. It’s in this section that you share your research, analysis, discussion, and evaluation.

Divide the main body into two sections, one for the tools and the other for your research:

• Tools: Show your teacher you know how to do what you’ve learned in a business management class.
• Research: Make an impression with your research, even if it goes beyond what you’ve learned in the classroom.

Each paragraph should relate to the research question. Therefore, the analysis, discussion, and evaluation have to include relevant tools and research.

The conclusion ties everything together to show what you’ve done to answer your research question. Mention the limitation of your research and explain any other unresolved question.

However, the conclusion of your EE shouldn’t introduce new ideas (ideas you haven’t addressed in the body parts of the essay. 

Bibliography

Aim for 3 or 4 pages of sources for the bibliography. However, keep in mind that the bibliography isn’t part of your word count.

Business Management EE Rubric

IB evaluates business management extended essays based on the following 5 criteria:

• Focus and method 
• Knowledge and understanding
• Critical thinking
• Presentation

The grades range from A to E, with the top grade having a maximum of 34 points and anything worse than a C being a fail.

While the professional judgment of selected instructors can affect your grades, these descriptors used to determine the actual grade that you get in the end.

Criterion A: Focus and Method 

Criterion A examines how unique, focused, intelligent, and analytical you’re when using techniques learned in the course and outside the classroom.

Evaluators expect you to demonstrate your scholastic ability to apply theories in practical situations, come up with answers to you research issue, and offer a possible solution to the problem at hand.

To score a 6 for focus and method:

• Develop a clear, focused research question.
• Use secondary sources for topic research.
• Support your arguments with relevant, recent, and credible evidence or data.
• Develop a well-organized, logical methodology leading up to your conclusions. 

Criteria B: Knowledge and Understanding

Knowledge and understanding focuses on not only how much you’ve learned in the course but also how well you can apply the concepts taught in class to the real world.

To show a business-oriented thinking, use business terminologies.

You can use abstract concepts in the paper, but you should also add thorough explanation your process using a simple language that readers can understand.

Diagrams and charts can help explain concepts that would be hard to explain in words, but it’s important to explain each so that your ideas are clear.

As you explain business trends linked to your research topic, ensure your ideas follow an analytical process while remaining grounded in the case you’re exploring.

Criteria C: Critical Thinking

To score high on this criterion, show a unique application of business concepts, technique, theories, and methods to analyze the problem under investigation.

• Back your argument with in-depth, credible research.
• Be self-critical, making sure you evaluate the accuracy and reliability of your sources.
• Comment on the gaps or weaknesses your arguments don’t solve and suggest what you think researchers can do to solve these issues.
• Use the analytical techniques learned in the course to follow up every point you make in your business management extended essay.

Criterion D: Presentation

The presentation criterion looks at how well you organize and communicate your ideas. The common academic standards evaluated include:

• A clear and easy to understand language
• Clearly labeled charts, graphs, figures, and images
• A well-structured essay with headings and subheadings

Criterion E: Engagement

Criterion E evaluates how you engage with the research topic based on the subject’s intersection in your life.

Avoid using a third-person perspective because doing so will earn you few points.

Quite instances of personal interactions instead, and show that the research question you choose is relevant to you and others.

Extended Essay Grade Descriptors

The following are the grade descriptors used for IB Business Management Extended Essay:

Descriptor A

To get an A, you must have a clear research question, conduct relevant research, and demonstrate expert knowledge and understanding of the materials taught in the classroom.

Also, show a comprehensive engagement to and explanation of the problem.

Your extended essay in business management should feature a logical, structural layout, include key reflections, and have relevant, accurate conclusions.

Descriptor B

To score a B, you need to demonstrate good knowledge of research, appropriate research skill, and a reasonable application of the business concepts and techniques learned in the classroom.

Also, offer a synthesis of an effective research question, a satisfactory presentation, and conclusion supported by evidence presented in the IB business management extended essay.

Descriptor C

Students who score a C for their extended essay in business management are those who display some knowledge and understanding of the key concepts involved, including reasonable application of the topic.

However, the essay fails to synthesize the research question, it offers descriptive instead of an evaluative discussion, there are errors in the arguments use, and structure used is poor.

Descriptor D

Business management extended essays that score a D reflect poor research that lead to a general focus.

Although the essay shows some relevant knowledge of the topic, the content is full of discrepancies and inaccuracies.

In addition to the lack of a logical structure and coherent readability, the essay lacks a critical evaluation of the topic and the conclusions are inconsistent.

Descriptor E

An E is the grade awarded to an unclear essay with an unsystematic approach. The essay lacks a clear focus because it portrays limited knowledge of key concept, not to mention it has an inconsistent analysis and an inaccurate conclusion.

Tips to Write a Compelling IB Business Management Extended Essay

1.  Choose Your Research Question

The research question for your IB Business Management Extended essay should not be practical or actionable.

This is applicable only in the Internal Assessment.

Also, make your research question focused, not too broad and not to narrow. While you should be asking relatively simple questions, make sure they aren’t too obvious.

2.  Formatting Your Work

Your IB teacher will also look into how you format your work. So it’s important to make sure you get this right from the start.

Use the Times New Roman font type and 12-point font size. Double space your work and make sure every page has a number.

3.  Citing Sources

You need to cite all the sources you use in writing your IB Business Management Extended Essay. You can use any citation format, but it’s preferable to MLA.

And don’t worry if you find citing sources somewhat confusing. Our  guide on sources and citation   should be enough to point you in the right direction.

4. Sticking to the Word Count

Your piece of research should not exceed  4,000 words.

Even if you feel like you have a lot to write to  make your ideas clear ,  you should trim down during revision if your work is more than 4,000 words already.

5. Write a Great Reflection

The   reflection   for your IB Business Management Extended essay is not only important as the other parts of the assignment.

It’s also about 18% of the total grade. So you should give it your best shot.

6. Edit Your Work Thoroughly

Reading a 4,000-word IB Business Management Extended Essay after spending so many hours writing it can be rather boring and much less time consuming.

But doing so is the only way to make sure your essay is good enough for submission and ready for marking.

• Look out for grammar and spelling mistakes and fix them. Use a tool such as Grammarly to make your work easier
• Rewrite longer sentences, making them short and concise.
• Don’t hesitate to trim down word count in a sentence if you can say the same thing but in fewer words
• Do parts of your essay sound redundant? Delete them, regardless of where they appear in the essay
• Have you used a source you haven’t cited? Go back and fix the error

Editing your work thoroughly isn’t the fun part of working on an IB Business Management Extended Essay. However, it goes a long way to make your essay read better.

Can I Buy a Business Management Extended Essay Online?

You can buy an extended essay on Help for Assessment and one of our top writers will work on it from start to finish. We focus on in-depth research, proper structure, custom writing, in-depth editing, and timely submission.

Our writing services are affordable, and it’s not an exception for the extended essay in this subject. You pay as low as $12.99 to $40 per page depending on the urgency. There’s even a 10% discount for customers new to Help for Assessment.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

IB Extended Essay: Assessment Criteria

• Research Questions
• Past Essays
• Notes & Outlines
• Works Cited Page
• In-Text Citations
• Assessment Criteria
• Reflections
• Supervisor Info
• Net Valley Library This link opens in a new window

Score Descriptors for each Criterion:

• A - Focus and Method
• B - Knowledge and Understanding
• C - Critical Thinking
• D - Presentation
• E - Engagement

Printable: Full Rubric  for all subjects

To view details for your SUBJECT, open the correct page below.

• Choose "Interpreting the EE Assessment Criteria" on the sidebar to see how to score well in YOUR subject area

Language & literature (language A)

Language acquisition (language B)

Mathematics

Visual Arts

World Studies

Business Management

Grade Boundaries

What's Expected?

• A: Focus/Method
• B: Knowledge
• C: Critical Thinking
• D: Presentation
• E: Engagement
• A: Focus and Method (6 marks)
• B: Knowledge and Understanding (6 marks)
• C: Critical Thinking (12 marks)
• D: Presentation (4 marks)
• E: Engagement (6 marks)
• Total marks possible: 34 (see grade boundaries below)
• Printable:  Full Rubric
• Printable: A3 size with details
• Printable:  Details for each criterion , via the Oxford guide

Criterion A:  Focus and Method (6 points)

What It Means:   This criterion focuses on the topic, the research question and the methodology. It assesses the explanation of the focus of the research (this includes the topic and the research question), how the research will be undertaken, and how the focus is maintained throughout the essay.

Questions to ask:  

• Does this essay meet the requirements for the subject for which you are registering it?
• Is your research question stated as a question?
• Have you explained how your research question relates to the subject that you selected for the extended essay?
• Have you given an insight into why your area of study is important?
• Is your research question feasible within the scope of the task? Could your research question be “answered” or it is too vague?
• Did you refer to your research question throughout the essay (not only in the introduction and conclusion)?
• Did you explain why you selected your methodology?
• Are there other possible methods that could be used or applied to answer your research question? How might this change the direction of your research?
• If you stated a particular methodology in the introduction of your essay, or specific sources, have you used them?
• Are there any references listed in the bibliography that were not directly cited in the text?

(Source: Susan Trower, via West Sound Academy)

Criterion B:  Knowledge and Understanding (6 points)

What It Means:   This criterion assesses the extent to which the research relates to the subject area/discipline used to explore the research question; or in the case of the world studies extended essay, the issue addressed and the two disciplinary perspectives applied; and additionally, the way in which this knowledge and understanding is demonstrated through the use of appropriate terminology and concepts.

• Have you explained how your research question relates to a specific subject you selected for the extended essay?
• Have you used relevant terminology and concepts throughout your essay as they relate to your particular area of research?
• Is it clear that the sources you are using are relevant and appropriate to your research question?
• Do you have a range of sources, or have you only relied on one particular type, for example internet sources?
• Is there a reason why you might not have a range? Is this justified?

(Source: Oxford EE manual, p. 110)

Criterion C:  Critical Thinking (12 points)

What It Means:   This criterion assesses the extent to which critical thinking skills have been used to analyze and evaluate the research undertaken.

• Have you made links between your results and data collected and your research question?
• If you included data or information that is not directly related to your research question have you explained its importance?
• Are your conclusions supported by your data?
• If you found unexpected information or data have you discussed its importance?
• Have you provided a critical evaluation of the methods you selected?
• Have you considered the reliability of your sources (peer-reviewed journals, internet, and so on)?
• Have you mentioned and evaluated the significance of possible errors that may have occurred in your research?
• Are all your suggestions of errors or improvements relevant?
• Have you evaluated your research question?
• Have you compared your results or findings with any other sources?
• Is there an argument that is clear and easy to follow and directly linked to answering your research question, and which is supported by evidence? Are there other possible methods that could be used or applied to answer your research question? How might this change the direction of your research?

(Source: Oxford EE Manual p. 111)

Handy Links:

• Presentation One Pager  via Catalina Bordoy
• Presentation Checklist
• Sample Title page   (see below - top half of the page)

Criterion D:  Presentation ( 4 points)

What It Means:   This criterion assesses the extent to which the presentation follows the standard format expected for academic writing and the extent to which this aids effective communication.

• Have you read and understood the presentation requirements of the extended essay?
• Have you chosen a font that will be easy for examiners to read on-screen?
• Is your essay double-spaced and size 12 font?
• Are the title and research question mentioned on the cover page?
• Are all pages numbered?
• Have you prepared a correct table of contents?
• Do the page numbers in the table of contents match the page numbers in the text?
• Is your essay subdivided into correct sub-sections, if this is applicable to the subject?
• Are all figures and tables properly numbered and labelled?
• Does your bibliography contain only the sources cited in the text?
• Did you use the same reference system throughout the essay?
• Does the essay have less than 4,000 words?
• Is all the material presented in the appendices relevant and necessary?
• Have you proofread the text for spelling or grammar errors?

Criterion E: Engagement

• Three reflections (best after meeting with your supervisor)
• 500 words TOTAL (100 + 150 + 250?)
• Reflections are done in Managebac on your Reflection space
• See the "Reflections" tab above for prompts to write about

(Source: Oxford EE Manual p.135)

(Source: Oxford EE Manual p.133)

• Sample Reflections
• Full chapter on Reflections from the Oxford Guide

Criterion E:  Engagement (6 points)

What It Means:   This criterion assesses the student’s engagement with their research focus and the research process. It will be applied by the examiner at the end of the assessment of the essay, after considering the student’s RPPF (Reflections on planning and progress form).

• Have you demonstrated your engagement with your research topic and the research process?
• Have you highlighted challenges you faced and how you overcame them?
• Will the examiner get a sense of your intellectual and skills development?
• Will the examiner get a sense of your creativity and intellectual initiative?
• For prompts to deepen your reflections, go  here  and then to the bottom of the page
• Presentation Quick Guide
• << Previous: In-Text Citations
• Next: Reflections >>
• Last Updated: Apr 9, 2024 9:39 AM
• URL: https://sis-cn.libguides.com/ExtendedEssay

IB Business and Management EE examples

Filter exemplars, to what extent has satya nadella's transformational leadership style contributed to creating a "growth mindset" at microsoft corporation, to what extent has zoom’s freemium business model influenced its market leadership position in the north american video conferencing market from 2020 to 2021, want to get full marks for your ee allow us to review it for you 🎯, to what extent has google's diversification into the wearables industry increased its profitability, to what extent does market-oriented approach give netflix, inc. a competitive advantage in the streaming entertainment industry, to what extent will toyota’s diversification help increase business revenues and market share, fast track your coursework with mark schemes moderated by ib examiners. upgrade now 🚀, to what extent has the change in corporate leadership at apple inc. from steve jobs to tim cook impacted the company's innovation and product development, how have amazon's market strategies contributed in successfully growing its e-commerce business internationally, to what extent has the launch of disney+ proven successful in advancing disney’s digital presence and establishing market dominance in the subscription-based video on demand (svod) market, to what extent does vivienne westwood's sustainable fashion initiatives provide it with a competitive advantage over other luxury brands, to what extent can four seasons hotel’s success be attributed to its corporate culture and isadore sharp’s leadership style, how has apple used sustainable innovation to gain a competitive edge, to what extent have tesla’s distinct marketing strategies been effective at promoting its automotive business”, to what extent was amazon’s decision to expand into the physical grocery retail industry a successful change management strategy, to what extent can robert iger's leadership style influence the organisational culture and creative success of the walt disney company, to what extent can the growth of disney+ be sustained as the pandemic’s effects begin to wear off, to what extent have the corporate social responsibility (csr) policies of the body shop (tbs) have increased its customer base in the united kingdom (uk) cosmetic market since 2018-2020, to what extent has spotify’s podcast innovation been an effective growth strategy to increase its profitability, to what extent has innovation and product development contributed to apple being a market leader, how successful has netflix inc.’s content strategy been at ensuring market and financial growth, to what extent does nike's sustainability-driven emotional branding maintain customer loyalty, to what extent is apple’s success owed to the lack of competition, to what extent has fenway sports group’s acquisition of liverpool football club affect their management style, financial position, and financial efficiency, to what extent has amazon’s acquisition of whole foods influenced whole foods’s overall operations within the first three years of the acquisition (2017-2019), to what extent does the decision of lush to leave social media in november 2021 affect its brand image until today, how did the scandal at activision in 2022 affect its brand image, how have small businesses like fenty beauty and rare beauty evolved into large businesses using marketing strategies in social media, to what extent was the risk everything campaign successful in improving nike's brand image and increasing their football sales in 2014, how has airbnb affected the local housing market in two metropolitans - london and berlin, to what extent has the environmental policies of pepsico given them a competitive advantage, to what extent did amazon’s creativity on marketing mix strategies contribute to their early success on net sales since 1995, to what extent would the implementation of a strong human resource department in apple’s chinese factories affect job satisfaction and suicide rates, to what extent has spotify's product extension strategies helped it gain a competitive advantage over other streaming platforms, how successful is nike's approach to maintaining its brand awareness after being acknowledged for using forced labor in indonesia through a promotional approach on a marketing platform, to what extent has the implementation of tesla’s csr improved its brand image as a marketing strategy, to what extent have chipotle’s corporate social responsibility measures helped enhance its brand image and profitability since its e. coli outbreaks in 2015, to what extent is the acquisition of cerner by oracle an effective strategy to improve oracle’s profitability in the healthcare market, to what extent does the implementation of herzberg’s motivation theories play a role in starbucks's retail operation and corporate success, han sido exitosas las estrategias de marketing que ha adoptado spotify para diferenciarse de sus competidores y consecuentemente aumentar su cuota de mercado, in what ways could adidas’ change in their marketing strategy help them become market leaders in the sports apparel industry, to what extent do the government regulations in the turkish pharmaceutical industry increase the vulnerability of pharmacies.

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Extended Essay Guide: Criteria, Format, Sample EEs

• Criteria, Format, Sample EEs
• Annotated Bibliographies
• DP Research Process
• Databases & Academic Journals
• Evaluate Sources
• Academic Integrity
• MLA Citation Format
• CSE Citation Format (Science & Math)
• Video Tutorials 2024

The Assessment Crtiteria in Detail!

• Criterion A: Focus and method
• Criterion B: Knowledge and understanding
• Criterion C: Critical Thinking
• Criterion D: Presentation
• Criterion E: Engagement
• EE_How to maximize marks for different subjects?

• Criterion C: Critical thinking

Notes from the IB

RE: Research Question and Title of Extended Essay

Please note the statement below from the EE curriculum manager regarding the need to have both a title and a RQ for all subjects. Previous versions of the EE Guide indicated that the title and the RQ should be the same for History, Business Management and Mathematics. This is no longer the case.  All essays, regardless of the subject, need to have both a RQ and a title.

Hi Kathy, 

To answer your question, I am going to quote directly from a response John Royce provided, on this forum, in October in response to a very similar question: (it was a question about using Spanish sources - hence the mention of Spanish)

It is certainly  permissible to use sources which are not in the language of the essay, but translation into the target language is required , one cannot assume that the reader understands the original language.

It is usual to quote the original as well as presenting the translation.  [Do not put quotation marks around your translation, just around the original]

Umberto Eco argues ("in Mouse or rat?") that direct translation may lose meaning, paraphrase or use of different idioms may be required to get the ideas across. Paul Bellos ("Is that a fish in your ear?") makes a similar argument - direct translation may confound meaning... Direct translation may not be ideal - meaning and understanding are preferred - so, not to worry that your student with her good Spanish cannot present a direct translation.

What  must be made clear is that the translations are those of the student;  these are her understandings. Readers can make of that what they will - and if unsure, are presented with the original - they can seek another translation.  A note in the acknowledgements and/or in the introduction to the effect that all translations are those of the writer is ... essential.

In response to the question about the  Bibliography/Works cited, my preference would be to list the source in its original Thai version, but perhaps with the English in brackets, to help the examiner.

Your bibliography will have the entries in Thai characters first in the document. Any in-text citation to Thai sources will be in (Thai characters [English translation]).

Citation in Thai [English translation]

Works Cited Example:

วงษ์ปัญญา, ธนกร [Wongpunya, Thanakorn]. “โรงงานยาสูบรวยแค่ไหน และเอาเงินไปทำอะไรบ้าง.”  [How rich is the Thailand Tobacco Monopoly and where does the money go?] (candidate translation). The Standard, The Standard, 30 Aug. 2018, thestandard.co/thailand-tobacco-monopoly/.

Format of the Extended Essay

Required Formatting

The extended essay should be written in a clear, correct and formal academic style, appropriate to the subject from which the topic is drawn. Given that the extended essay is a formally written research paper, it should strive to maintain a professional, academic look. 

To help achieve this, the following formatting is  required:

• 12-point, readable font (Calibri or Times New Roman);
• double spacing throughout entire Essay;
• page numbering - top right corner;
• no candidate or school name or supervisor name on the title page or page headers.

Submitting the extended essay in the required format will help set the tone of the essay and will aid readability for on-screen assessment by examiners.

Required S tructure

The structure of the essay is very important. It helps students to organize the argument, making the best use of the evidence collected. 

There are six required elements of the final work to be submitted. More details about each element are given in the  “Presentation”  section. Please note that the order in which these elements are presented here is not necessarily the order in which they should be written. 

Six required elements of the extended essay:

• Contents page
• Introduction
• Body of the essay
• References and bibliography -- if MLA "Works Cited" if CSE "References"

1. Required Title Page  

The title page should include  only  the following information: 

• the title of the essay
• the research question
• the subject the essay is registered in (if it is a language essay also state which category it falls into; if a world studies essay also state the theme and the two subjects utilized) 

The upper limit is 4,000 words for all extended essays. 

2. Required Contents Page

A contents page must be provided at the beginning of the extended essay and all pages should be numbered. Please note that an index page is not required and if included will be treated as if it is not present.

3. Required Introduction

The introduction should tell the reader what to expect in the essay. The introduction should make clear to the reader the focus of the essay, the scope of the research, in particular an indication of the sources to be used, and an insight into the line of argument to be taken. 

While students should have a sense of the direction and key focus of their essay, it is sometimes advisable to finalize the introduction once the body of the essay is complete.

4. Required Body of the Essay  (research, analysis, discussion, and evaluation)

The main task is writing the body of the essay, which should be presented in the form of a reasoned argument. The form of this varies with the subject of the essay but as the argument develops it should be clear to the reader what relevant evidence has been discovered, where/how it has been discovered and how it supports the argument. In some subjects, for example, the sciences, sub-headings within the main body of the essay will help the reader to understand the argument (and will also help the student to keep on track). In structuring their extended essay, students must take into consideration the expected conventions of the subject in which their extended essay is registered. 

Once the main body of the essay is complete, it is possible to finalize the introduction (which tells the reader what to expect) and the conclusion (which says what has been achieved, including notes of any limitations and any questions that have not been resolved). 

Any information that is important to the argument  must not  be included in appendices or footnotes/endnotes. The examiner  will not  read notes or appendices, so an essay that is not complete in itself will be compromised across the assessment criteria.

5. Required Conclusion

The conclusion says what has been achieved, including notes of any limitations and any questions that have not been resolved. While students might draw conclusions throughout the essay based on their findings, it is important that there is a final, summative conclusion at the end. This conclusion(s) must relate to the research question posed.

6.  Required References & Bibliography

Students should use their chosen style of academic referencing as soon as they start writing. That way they are less likely to forget to include a citation. It is also easier than trying to add references at a later stage. For more information on this, refer to the guidelines in the IB document  Effective citing and referencing.

Writing the essay takes time but if students have used their Researcher's reflection space and reflection sessions in a meaningful way they should be well prepared to develop their arguments.

Extended Essay - Examples & Exemplars

• Essays from May 2018 with IB marks and commentaries
• Assessed Student Work & Commentary IB-provided. "Student sample extended essays, corresponding marks and comments from senior examiners are available for the following Diploma Programme disciplines. Please note that in light of not having authentic RPPFs to accompany these essays, they are marked against criteria A – D only, for a total of 28 possible marks. Following the first assessment session in 2018, exemplars will be refreshed with authentic sample material." more... less... Biology English Economics History Studies in language and literature Language acquisition Mathematics Psychology Visual arts World studies extended essay (WSEE)
• Excellenet Extended Essays Concordian GoogleDoc
• EngA1_Othello EE Othello 2018 From inThinking.net Click the link to see the score and evaluation.
• Fifty (50) More Excellent Extended Essays DVD by International Baccalaureate Call Number: HS DVD 808.4 ISBN: 9781906345600 Publication Date: 2011 1 DVD-ROM (1:33 min.)

Past CIS Extended Essays

Available in the library behind the desk are file folders of past Extended Essays by Concordian students and IB EE Exemplars. Feel free to browse the papers which must be kept in the library.

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• Last Updated: May 28, 2024 10:30 AM
• URL: https://concordian-thailand.libguides.com/ee

Extended Essay: Individuals & Societies: Business Management

• Step 1 - Choosing a Subject
• Step 2 - Choosing a Topic
• Step 3 - Draft a Research Question
• Step 4 - Finding Sources
• Step 5 - Evaluating Information
• Step 6 - Bibliography & Citation
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Choosing a Business Management Topic

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Sample Approaches to Research

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The Complete IB Extended Essay Guide: Examples, Topics, and Ideas

International Baccalaureate (IB)

IB students around the globe fear writing the Extended Essay, but it doesn't have to be a source of stress! In this article, I'll get you excited about writing your Extended Essay and provide you with the resources you need to get an A on it.

If you're reading this article, I'm going to assume you're an IB student getting ready to write your Extended Essay. If you're looking at this as a potential future IB student, I recommend reading our introductory IB articles first, including our guide to what the IB program is and our full coverage of the IB curriculum .

IB Extended Essay: Why Should You Trust My Advice?

I myself am a recipient of an IB Diploma, and I happened to receive an A on my IB Extended Essay. Don't believe me? The proof is in the IBO pudding:

If you're confused by what this report means, EE is short for Extended Essay , and English A1 is the subject that my Extended Essay topic coordinated with. In layman's terms, my IB Diploma was graded in May 2010, I wrote my Extended Essay in the English A1 category, and I received an A grade on it.

What Is the Extended Essay in the IB Diploma Programme?

The IB Extended Essay, or EE , is a mini-thesis you write under the supervision of an IB advisor (an IB teacher at your school), which counts toward your IB Diploma (learn more about the major IB Diploma requirements in our guide) . I will explain exactly how the EE affects your Diploma later in this article.

For the Extended Essay, you will choose a research question as a topic, conduct the research independently, then write an essay on your findings . The essay itself is a long one—although there's a cap of 4,000 words, most successful essays get very close to this limit.

Keep in mind that the IB requires this essay to be a "formal piece of academic writing," meaning you'll have to do outside research and cite additional sources.

The IB Extended Essay must include the following:

• A title page
• Contents page
• Introduction
• Body of the essay
• References and bibliography

Additionally, your research topic must fall into one of the six approved DP categories , or IB subject groups, which are as follows:

• Group 1: Studies in Language and Literature
• Group 2: Language Acquisition
• Group 3: Individuals and Societies
• Group 4: Sciences
• Group 5: Mathematics
• Group 6: The Arts

Once you figure out your category and have identified a potential research topic, it's time to pick your advisor, who is normally an IB teacher at your school (though you can also find one online ). This person will help direct your research, and they'll conduct the reflection sessions you'll have to do as part of your Extended Essay.

As of 2018, the IB requires a "reflection process" as part of your EE supervision process. To fulfill this requirement, you have to meet at least three times with your supervisor in what the IB calls "reflection sessions." These meetings are not only mandatory but are also part of the formal assessment of the EE and your research methods.

According to the IB, the purpose of these meetings is to "provide an opportunity for students to reflect on their engagement with the research process." Basically, these meetings give your supervisor the opportunity to offer feedback, push you to think differently, and encourage you to evaluate your research process.

The final reflection session is called the viva voce, and it's a short 10- to 15-minute interview between you and your advisor. This happens at the very end of the EE process, and it's designed to help your advisor write their report, which factors into your EE grade.

Here are the topics covered in your viva voce :

• A check on plagiarism and malpractice
• Your reflection on your project's successes and difficulties
• Your reflection on what you've learned during the EE process

Your completed Extended Essay, along with your supervisor's report, will then be sent to the IB to be graded. We'll cover the assessment criteria in just a moment.

We'll help you learn how to have those "lightbulb" moments...even on test day!  

What Should You Write About in Your IB Extended Essay?

You can technically write about anything, so long as it falls within one of the approved categories listed above.

It's best to choose a topic that matches one of the IB courses , (such as Theatre, Film, Spanish, French, Math, Biology, etc.), which shouldn't be difficult because there are so many class subjects.

Here is a range of sample topics with the attached extended essay:

• Biology: The Effect of Age and Gender on the Photoreceptor Cells in the Human Retina
• Chemistry: How Does Reflux Time Affect the Yield and Purity of Ethyl Aminobenzoate (Benzocaine), and How Effective is Recrystallisation as a Purification Technique for This Compound?
• English: An Exploration of Jane Austen's Use of the Outdoors in Emma
• Geography: The Effect of Location on the Educational Attainment of Indigenous Secondary Students in Queensland, Australia
• Math: Alhazen's Billiard Problem
• Visual Arts: Can Luc Tuymans Be Classified as a Political Painter?

You can see from how varied the topics are that you have a lot of freedom when it comes to picking a topic . So how do you pick when the options are limitless?

How to Write a Stellar IB Extended Essay: 6 Essential Tips

Below are six key tips to keep in mind as you work on your Extended Essay for the IB DP. Follow these and you're sure to get an A!

#1: Write About Something You Enjoy

You can't expect to write a compelling essay if you're not a fan of the topic on which you're writing. For example, I just love British theatre and ended up writing my Extended Essay on a revolution in post-WWII British theatre. (Yes, I'm definitely a #TheatreNerd.)

I really encourage anyone who pursues an IB Diploma to take the Extended Essay seriously. I was fortunate enough to receive a full-tuition merit scholarship to USC's School of Dramatic Arts program. In my interview for the scholarship, I spoke passionately about my Extended Essay; thus, I genuinely think my Extended Essay helped me get my scholarship.

But how do you find a topic you're passionate about? Start by thinking about which classes you enjoy the most and why . Do you like math classes because you like to solve problems? Or do you enjoy English because you like to analyze literary texts?

Keep in mind that there's no right or wrong answer when it comes to choosing your Extended Essay topic. You're not more likely to get high marks because you're writing about science, just like you're not doomed to failure because you've chosen to tackle the social sciences. The quality of what you produce—not the field you choose to research within—will determine your grade.

Once you've figured out your category, you should brainstorm more specific topics by putting pen to paper . What was your favorite chapter you learned in that class? Was it astrophysics or mechanics? What did you like about that specific chapter? Is there something you want to learn more about? I recommend spending a few hours on this type of brainstorming.

One last note: if you're truly stumped on what to research, pick a topic that will help you in your future major or career . That way you can use your Extended Essay as a talking point in your college essays (and it will prepare you for your studies to come too!).

#2: Select a Topic That Is Neither Too Broad nor Too Narrow

There's a fine line between broad and narrow. You need to write about something specific, but not so specific that you can't write 4,000 words on it.

You can't write about WWII because that would be a book's worth of material. You also don't want to write about what type of soup prisoners of war received behind enemy lines, because you probably won’t be able to come up with 4,000 words of material about it. However, you could possibly write about how the conditions in German POW camps—and the rations provided—were directly affected by the Nazis' successes and failures on the front, including the use of captured factories and prison labor in Eastern Europe to increase production. WWII military history might be a little overdone, but you get my point.

If you're really stuck trying to pinpoint a not-too-broad-or-too-narrow topic, I suggest trying to brainstorm a topic that uses a comparison. Once you begin looking through the list of sample essays below, you'll notice that many use comparisons to formulate their main arguments.

I also used a comparison in my EE, contrasting Harold Pinter's Party Time with John Osborne's Look Back in Anger in order to show a transition in British theatre. Topics with comparisons of two to three plays, books, and so on tend to be the sweet spot. You can analyze each item and then compare them with one another after doing some in-depth analysis of each individually. The ways these items compare and contrast will end up forming the thesis of your essay!

When choosing a comparative topic, the key is that the comparison should be significant. I compared two plays to illustrate the transition in British theatre, but you could compare the ways different regional dialects affect people's job prospects or how different temperatures may or may not affect the mating patterns of lightning bugs. The point here is that comparisons not only help you limit your topic, but they also help you build your argument.

Comparisons are not the only way to get a grade-A EE, though. If after brainstorming, you pick a non-comparison-based topic and are still unsure whether your topic is too broad or narrow, spend about 30 minutes doing some basic research and see how much material is out there.

If there are more than 1,000 books, articles, or documentaries out there on that exact topic, it may be too broad. But if there are only two books that have any connection to your topic, it may be too narrow. If you're still unsure, ask your advisor—it's what they're there for! Speaking of advisors...

Don't get stuck with a narrow topic!

#3: Choose an Advisor Who Is Familiar With Your Topic

If you're not certain of who you would like to be your advisor, create a list of your top three choices. Next, write down the pros and cons of each possibility (I know this sounds tedious, but it really helps!).

For example, Mr. Green is my favorite teacher and we get along really well, but he teaches English. For my EE, I want to conduct an experiment that compares the efficiency of American electric cars with foreign electric cars.

I had Ms. White a year ago. She teaches physics and enjoyed having me in her class. Unlike Mr. Green, Ms. White could help me design my experiment.

Based on my topic and what I need from my advisor, Ms. White would be a better fit for me than would Mr. Green (even though I like him a lot).

The moral of my story is this: do not just ask your favorite teacher to be your advisor . They might be a hindrance to you if they teach another subject. For example, I would not recommend asking your biology teacher to guide you in writing an English literature-based EE.

There can, of course, be exceptions to this rule. If you have a teacher who's passionate and knowledgeable about your topic (as my English teacher was about my theatre topic), you could ask that instructor. Consider all your options before you do this. There was no theatre teacher at my high school, so I couldn't find a theatre-specific advisor, but I chose the next best thing.

Before you approach a teacher to serve as your advisor, check with your high school to see what requirements they have for this process. Some IB high schools require your IB Extended Essay advisor to sign an Agreement Form , for instance.

Make sure that you ask your IB coordinator whether there is any required paperwork to fill out. If your school needs a specific form signed, bring it with you when you ask your teacher to be your EE advisor.

#4: Pick an Advisor Who Will Push You to Be Your Best

Some teachers might just take on students because they have to and aren't very passionate about reading drafts, only giving you minimal feedback. Choose a teacher who will take the time to read several drafts of your essay and give you extensive notes. I would not have gotten my A without being pushed to make my Extended Essay draft better.

Ask a teacher that you have experience with through class or an extracurricular activity. Do not ask a teacher that you have absolutely no connection to. If a teacher already knows you, that means they already know your strengths and weaknesses, so they know what to look for, where you need to improve, and how to encourage your best work.

Also, don't forget that your supervisor's assessment is part of your overall EE score . If you're meeting with someone who pushes you to do better—and you actually take their advice—they'll have more impressive things to say about you than a supervisor who doesn't know you well and isn't heavily involved in your research process.

Be aware that the IB only allows advisors to make suggestions and give constructive criticism. Your teacher cannot actually help you write your EE. The IB recommends that the supervisor spends approximately two to three hours in total with the candidate discussing the EE.

#5: Make Sure Your Essay Has a Clear Structure and Flow

The IB likes structure. Your EE needs a clear introduction (which should be one to two double-spaced pages), research question/focus (i.e., what you're investigating), a body, and a conclusion (about one double-spaced page). An essay with unclear organization will be graded poorly.

The body of your EE should make up the bulk of the essay. It should be about eight to 18 pages long (again, depending on your topic). Your body can be split into multiple parts. For example, if you were doing a comparison, you might have one third of your body as Novel A Analysis, another third as Novel B Analysis, and the final third as your comparison of Novels A and B.

If you're conducting an experiment or analyzing data, such as in this EE , your EE body should have a clear structure that aligns with the scientific method ; you should state the research question, discuss your method, present the data, analyze the data, explain any uncertainties, and draw a conclusion and/or evaluate the success of the experiment.

#6: Start Writing Sooner Rather Than Later!

You will not be able to crank out a 4,000-word essay in just a week and get an A on it. You'll be reading many, many articles (and, depending on your topic, possibly books and plays as well!). As such, it's imperative that you start your research as soon as possible.

Each school has a slightly different deadline for the Extended Essay. Some schools want them as soon as November of your senior year; others will take them as late as February. Your school will tell you what your deadline is. If they haven't mentioned it by February of your junior year, ask your IB coordinator about it.

Some high schools will provide you with a timeline of when you need to come up with a topic, when you need to meet with your advisor, and when certain drafts are due. Not all schools do this. Ask your IB coordinator if you are unsure whether you are on a specific timeline.

Below is my recommended EE timeline. While it's earlier than most schools, it'll save you a ton of heartache (trust me, I remember how hard this process was!):

• January/February of Junior Year: Come up with your final research topic (or at least your top three options).
• February of Junior Year: Approach a teacher about being your EE advisor. If they decline, keep asking others until you find one. See my notes above on how to pick an EE advisor.
• April/May of Junior Year: Submit an outline of your EE and a bibliography of potential research sources (I recommend at least seven to 10) to your EE advisor. Meet with your EE advisor to discuss your outline.
• Summer Between Junior and Senior Year: Complete your first full draft over the summer between your junior and senior year. I know, I know—no one wants to work during the summer, but trust me—this will save you so much stress come fall when you are busy with college applications and other internal assessments for your IB classes. You will want to have this first full draft done because you will want to complete a couple of draft cycles as you likely won't be able to get everything you want to say into 4,000 articulate words on the first attempt. Try to get this first draft into the best possible shape so you don't have to work on too many revisions during the school year on top of your homework, college applications, and extracurriculars.
• August/September of Senior Year: Turn in your first draft of your EE to your advisor and receive feedback. Work on incorporating their feedback into your essay. If they have a lot of suggestions for improvement, ask if they will read one more draft before the final draft.
• September/October of Senior Year: Submit the second draft of your EE to your advisor (if necessary) and look at their feedback. Work on creating the best possible final draft.
• November-February of Senior Year: Schedule your viva voce. Submit two copies of your final draft to your school to be sent off to the IB. You likely will not get your grade until after you graduate.

Remember that in the middle of these milestones, you'll need to schedule two other reflection sessions with your advisor . (Your teachers will actually take notes on these sessions on a form like this one , which then gets submitted to the IB.)

I recommend doing them when you get feedback on your drafts, but these meetings will ultimately be up to your supervisor. Just don't forget to do them!

The early bird DOES get the worm!

How Is the IB Extended Essay Graded?

Extended Essays are graded by examiners appointed by the IB on a scale of 0 to 34 . You'll be graded on five criteria, each with its own set of points. You can learn more about how EE scoring works by reading the IB guide to extended essays .

• Criterion A: Focus and Method (6 points maximum)
• Criterion B: Knowledge and Understanding (6 points maximum)
• Criterion C: Critical Thinking (12 points maximum)
• Criterion D: Presentation (4 points maximum)
• Criterion E: Engagement (6 points maximum)

How well you do on each of these criteria will determine the final letter grade you get for your EE. You must earn at least a D to be eligible to receive your IB Diploma.

Although each criterion has a point value, the IB explicitly states that graders are not converting point totals into grades; instead, they're using qualitative grade descriptors to determine the final grade of your Extended Essay . Grade descriptors are on pages 102-103 of this document .

Here's a rough estimate of how these different point values translate to letter grades based on previous scoring methods for the EE. This is just an estimate —you should read and understand the grade descriptors so you know exactly what the scorers are looking for.

Here is the breakdown of EE scores (from the May 2021 bulletin):

How Does the Extended Essay Grade Affect Your IB Diploma?

The Extended Essay grade is combined with your TOK (Theory of Knowledge) grade to determine how many points you get toward your IB Diploma.

To learn about Theory of Knowledge or how many points you need to receive an IB Diploma, read our complete guide to the IB program and our guide to the IB Diploma requirements .

This diagram shows how the two scores are combined to determine how many points you receive for your IB diploma (3 being the most, 0 being the least). In order to get your IB Diploma, you have to earn 24 points across both categories (the TOK and EE). The highest score anyone can earn is 45 points.

Let's say you get an A on your EE and a B on TOK. You will get 3 points toward your Diploma. As of 2014, a student who scores an E on either the extended essay or TOK essay will not be eligible to receive an IB Diploma .

Prior to the class of 2010, a Diploma candidate could receive a failing grade in either the Extended Essay or Theory of Knowledge and still be awarded a Diploma, but this is no longer true.

Figuring out how you're assessed can be a little tricky. Luckily, the IB breaks everything down here in this document . (The assessment information begins on page 219.)

40+ Sample Extended Essays for the IB Diploma Programme

In case you want a little more guidance on how to get an A on your EE, here are over 40 excellent (grade A) sample extended essays for your reading pleasure. Essays are grouped by IB subject.

• Business Management 1
• Chemistry 1
• Chemistry 2
• Chemistry 3
• Chemistry 4
• Chemistry 5
• Chemistry 6
• Chemistry 7
• Computer Science 1
• Economics 1
• Design Technology 1
• Design Technology 2
• Environmental Systems and Societies 1
• Geography 1
• Geography 2
• Geography 3
• Geography 4
• Geography 5
• Geography 6
• Literature and Performance 1
• Mathematics 1
• Mathematics 2
• Mathematics 3
• Mathematics 4
• Mathematics 5
• Philosophy 1
• Philosophy 2
• Philosophy 3
• Philosophy 4
• Philosophy 5
• Psychology 1
• Psychology 2
• Psychology 3
• Psychology 4
• Psychology 5
• Social and Cultural Anthropology 1
• Social and Cultural Anthropology 2
• Social and Cultural Anthropology 3
• Sports, Exercise and Health Science 1
• Sports, Exercise and Health Science 2
• Visual Arts 1
• Visual Arts 2
• Visual Arts 3
• Visual Arts 4
• Visual Arts 5
• World Religion 1
• World Religion 2
• World Religion 3

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• About IB , About the IB , Extended Essay
• March 26, 2023

The Extended Essay (EE) in Business Management

Written by : Sophie M.

Let’s start off with the basics…

The extended essay is an independent piece of research.

4,000-word paper.

Students are required to have three mandatory reflection sessions with their supervisors.

The final session, a concluding interview, is also known as viva voce (oral presentation)

The score a student receives relates to a band. The bands are:

• A – work of an excellent standard.
• B – work of a good standard.
• C –work of a satisfactory standard.
• D – work of a mediocre standard.
• E – work of an elementary standard

The Extended Essay (EE) in Business Management is an in-depth study of a focused topic that demonstrates your ability to conduct independent research and communicate your findings effectively. Here are some steps you can follow to write an excellent EE in Business Management (IB DP):

Choose a topic: You should select a topic that interests you and is relevant to business management. It is important to select a topic that is narrow enough to allow for a focused analysis but broad enough to have sufficient research material. You can consult with your supervisor or use resources such as academic journals and textbooks to help you identify a topic.

Define your research question : Your research question should be clear and specific. The research question should be based on a real-world problem or issue related to business management. Here’s a guide on how to refine your title.

Consideration 1 : Which Business Management units have you really enjoyed?

E.g. Marketing and more specifically Social Media Marketing

Consideration 2: A country, business, case study, relevant theory, strategy or model (although you don’t have to include every single one!).

Consideration 3: Typical question starters in Business Management EE research questions:

• To what extent…
• How effective was…
• How did [insert model/theory/strategy] contribute to the success of….
• To what extent can X be attributed to…
• Should X company implement X
• What was the influence/cause of X…

Narrowing down the research question:

Think of an inverted triangle, start off broad and slowly narrow the focus of your research question:

  Linking all the ideas from the inverted triangle we can come up with a general title of:

“How does Tesla’s effective use of social media marketing contribute to the company’s success in the electric vehicle industry?”

This is a great start but the question is far too broad, how could we refine the title even more? Let’s think about Tesla’s SMM what do you know about it? Start searching using internet resources…with caution.

There are several reasons why we should be careful when using internet resources, including:

• Accuracy: Not all websites provide accurate information. It’s important to verify the information presented and to check multiple sources to ensure accuracy.
• Bias: Many websites have a specific purpose or agenda (such as a blog), and the information presented may be biased or one-sided. It’s important to consider the purpose and audience of the website to determine its bias.
• Quality: Anyone can create a website, and not all websites are of high quality. It’s important to evaluate the credibility of the author and the website before relying on the information presented.

When considering the purpose and audience of a website, it’s important to ask questions such as:

• Who is the intended audience for this website?
• What is the purpose of this website?
• Is the author an expert in the subject matter?
• Does the website provide references or sources for its information?
• Does the website contain advertising or sponsored content that may influence the information presented?

To help refine the question we will use the following Forbes article: https://www.forbes.com/sites/johnkoetsier/2019/05/06/tesla-spends-zero-on-ads-heres-where-bmw-toyota-ford-and-porsche-spend-digital-ad-dollars/?sh=2734ac8711d4

As we can see from the information provided it is interesting to see that Tesla has spent zero dollars on paid campaigns!!!

Let’s use the question starter of “to what extent…” and add into the question our new found information about Tesla’s zero spending on SMM…

“To what extent does Tesla’s organic social media strategy contribute to the company’s success in the electric vehicle industry, despite its minimal spending on paid social media advertising?”

Is there a possibility that this research question might be too narrow? You may find in the process of researching that your research question is too narrow or there is not enough information or data available to answer your question. Don’t panic! Just add a comparative element. In the case of Tesla, we could compare how another auto brand allocates and spends money on its SMM campaign.

“How does Tesla’s organic social media strategy impact its success in the electric vehicle industry, given its minimal spending on paid social media advertising, compared to Toyota, which allocates a significant portion of its budget to social media marketing?”

Now that we’ve refined the question it’s time to:

Conduct research: You should gather information from a variety of sources, including academic journals, books, online databases, and other credible sources. You should critically evaluate the sources to ensure they are reliable and relevant to your research question (see earlier point about caution with online resources).

Fortunately, in the field of Business Management, we have the option to rely on secondary resources for our Extended Essay (EE). However, should you decide to incorporate primary sources, it would typically be to provide quantitative or qualitative data that can assist in addressing your research question.

Using secondary resources in your EE is essential to support your research and provide evidence for your arguments. Here are some tips on how to effectively use secondary resources in your essay:

• Choose reliable sources: When selecting secondary resources, it’s crucial to ensure that they are reliable and credible. Consider using scholarly articles, academic journals, books, and reputable websites. Avoid using unreliable sources such as blogs, social media, and personal websites.

Artistic materials/Letters/Tweets/Visual materials/Lectures/Broadcasts/Blogs/Audio materials/Interviews Maps/Advertisements/Graphics/Conversations/Charts/Photographs

Check out the IB guide on Effective citing and referencing, which can be found at:

https://www.ibo.org/contentassets/76d2b6d4731f44ff800d0d06d371a892/effective-citing-and-referencing-en.pdf

But don’t start writing yet. First you should note down:

Create an outline: An outline will help you organize your thoughts and ideas. It should include an introduction, main body, and conclusion. You should also include subheadings and bullet points to help you structure your essay. Check this outline with your supervisor.

Other things to include are:

• Which theory you used: e.g. SMM/motivational theories of HRM/strategic alliances…
• Give any definitions: e.g. what does BCG matrix stand for
• Methodology: e.g. secondary or primary/marketing mix/SWOT analysis

Write your essay: Your essay should be well-structured and clearly written. You should use evidence from your research to support your arguments and conclusions. It’s important to use academic language and cite your sources correctly.

Revise and edit: You should review your essay carefully and make any necessary revisions. You should also check for spelling and grammar errors and ensure that your citations are accurate.

Submit your essay: Once you are satisfied with your essay, you should submit it to your supervisor. They will review it and provide feedback to help you improve your work.

Remember, the EE in Business Management is a significant piece of work that requires dedication, time management, and critical thinking skills. It’s essential to start early and seek guidance from your supervisor throughout the process. Good luck!

IB Business Management EE examples.

In the link below: Four authentic examples of student EE in Business management can be found. These examples come with their respective RPPFs and examiner’s commentaries:

<https://ibpublishing.ibo.org/extendedessay/apps/dpapp/assessment.html?doc=d_0_eeyyy_gui_1602_1_e&part=1&chapter=4

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IB Extended Essay Topics: Business and Management

The IB Extended Essay in Business and Management is a significant milestone for students in the IB Diploma Programme. Having walked this path and helped many students along the way, I’d like to offer some advice on transforming this challenging assignment and choosing the perfect topic for your research.

What Is Extended Essay in Business and Management?

The Extended Essay in Business and Management challenges you to step into the shoes of an analyst, entrepreneur, or manager, confronting the multifaceted issues that professionals face daily. It isn’t just about looking at business through a textbook lens; it’s about engaging with the living, breathing entity in the global business environment. Here’s why this is your moment to shine:

• The ability to apply classroom knowledge to real-life situations is invaluable. Your essay can tackle everything from startup dynamics to multinational corporations’ strategies, offering insights into the forces shaping our world.
• This essay requires gathering and examining data, questioning assumptions, and drawing nuanced conclusions. These skills are invaluable in academia and business.
• You develop as a student and a budding professional through this research process. The autonomy and discipline required to complete this essay mirror the qualities sought in the business sphere.

Moreover, achieving success with your Business and Management extended essay hinges on selecting a captivating topic. Your choice should reflect a harmonious balance between your personal interests and the essay’s academic demands. Aim for a subject that ignites your curiosity while offering ample scope for in-depth research.

Also, your essay should reflect a deep understanding of the business environment to excel. It means attuning to the field’s latest trends, challenges, and innovations. So, the IB Extended Essay in Business and Management is a platform to demonstrate your passion for business, analytical insight, and ability to connect classroom learning with the real world.

IB Business and Management Extended Essay Topics

Below are 50 topic ideas, each accompanied by a thought-provoking research question designed to inspire a deep and engaging investigation into various aspects of the IB Business and Management course:

• The Impact of Corporate Social Responsibility on Consumer Perception . How does a company’s commitment to corporate social responsibility influence consumer purchasing decisions?
• Digital Marketing Strategies and Consumer Engagement . To what extent do digital marketing strategies enhance consumer engagement and brand loyalty?
• Leadership Styles and Their Effect on Employee Productivity . How do different leadership styles affect employee productivity within the technology sector?
• Start-Up Culture and Innovation . What role does organizational culture play in fostering innovation in start-ups?
• The Influence of Social Media on Small Business Growth . How has social media impacted the growth of small businesses in the past decade?
• Sustainable Business Practices and Financial Performance . Can sustainable business practices lead to better financial performance? A case study of the retail industry.
• Globalization and Local Businesses . What are the challenges and opportunities presented by globalization for local businesses in emerging economies?
• Consumer Behavior in Online Shopping . How do online reviews influence consumer behavior in the e-commerce industry?
• Ethical Considerations in Artificial Intelligence Business Applications . What ethical considerations must businesses address when implementing artificial intelligence?
• Branding Strategies in the Fashion Industry . How do luxury fashion brands use branding strategies to enhance customer loyalty?
• The Role of Technology in Supply Chain Management . To what extent has technology improved efficiency in supply chain management?
• International Marketing Strategies and Cultural Sensitivity . How do multinational corporations adapt their marketing strategies to address cultural sensitivity in diverse markets?
• Employee Motivation and Remote Work . How has the shift to remote work impacted employee motivation and productivity?
• Entrepreneurial Strategies in the Digital Age . How have entrepreneurial strategies evolved with the advent of digital technologies?
• Financial Technologies (FinTech) and the Banking Industry . How are FinTech innovations reshaping the traditional banking industry?
• Corporate Governance and Stakeholder Engagement . How does effective corporate governance influence stakeholder engagement and trust?
• Market Entry Strategies for Emerging Markets . What are the most effective market entry strategies for multinational corporations entering emerging markets?
• Consumer Privacy and Data Protection in E-commerce . How do e-commerce businesses balance consumer privacy with personalized marketing strategies?
• Impact of COVID-19 on Small Business Strategies . What strategies have small businesses employed to survive and thrive during the COVID-19 pandemic?
• Business Ethics and Corporate Accountability . How do business ethics influence corporate accountability and public trust?
• Economic Downturns and Business Resilience . How do businesses maintain resilience and adaptability during economic downturns?
• Customer Service Excellence and Business Growth . To what extent does customer service excellence contribute to business growth in the service industry?
• Influence of ESG (Environmental, Social, and Governance) Criteria on Investment Decisions . How are ESG criteria influencing investment decisions in the finance sector?
• The Gig Economy and Labor Market Dynamics . What impact does the gig economy have on traditional labor market dynamics?
• Cross-Cultural Communication in International Business . How do multinational corporations manage cross-cultural communication to enhance global business operations?
• Impact of Blockchain Technology on Supply Chain Transparency . How does blockchain technology enhance transparency and efficiency in global supply chains?
• Crisis Management Strategies in the Hospitality Industry . What crisis management strategies are most effective for hotels during global health emergencies?
• The Role of Emotional Intelligence in Leadership Success . To what extent does emotional intelligence contribute to leadership effectiveness in multinational corporations?
• Sustainability Initiatives and Consumer Purchase Behavior . How do sustainability initiatives by apparel companies influence consumer purchase behavior?
• The Effect of Organizational Culture on Mergers and Acquisitions . How does organizational culture impact the success of mergers and acquisitions?
• Mobile Payment Systems and Consumer Adoption Rates . What factors influence consumer adoption rates of mobile payment systems in developing countries?
• The Influence of Gender Diversity on Corporate Decision-Making . How does gender diversity within executive boards influence corporate decision-making and performance?
• Ethical Marketing Practices and Brand Reputation . To what extent do ethical marketing practices affect brand reputation in the cosmetic industry?
• The Role of Artificial Intelligence in Personalized Marketing . How is artificial intelligence transforming personalized marketing strategies?
• Workplace Well-being and Organizational Performance . What is the relationship between workplace well-being programs and organizational performance?
• Strategies for Managing Remote Teams Effectively . What strategies are most effective for managing remote teams in technology startups?
• Consumer Loyalty in the Age of Digital Disruption . How do traditional retailers maintain consumer loyalty in the face of digital disruption?
• Impact of Social Entrepreneurship on Economic Development . What impact does social entrepreneurship have on local economic development in emerging markets?
• Digital Transformation Strategies for Traditional Businesses . How can traditional businesses effectively implement digital transformation strategies to enhance competitiveness?
• Brand Activism and Consumer Perception . How does brand activism influence consumer perception and loyalty?
• The Future of Work: Trends in Automation and Employment . What are the implications of automation for employment trends in the manufacturing sector?
• Strategies for Enhancing Employee Engagement . Which strategies are most effective in enhancing employee engagement in remote work environments?
• The Role of Corporate Ventures in Driving Innovation . How do corporate ventures contribute to driving innovation within established companies?
• Influence of Cultural Differences on International Business Negotiations . How do cultural differences influence the outcomes of international business negotiations?
• Impact of E-commerce on Local Retail Businesses . What strategies can local retail businesses employ to compete with e-commerce giants?
• Youth Entrepreneurship: Challenges and Opportunities . What are youth entrepreneurs’ primary challenges and opportunities in the digital age?
• The Role of Big Data in Strategic Business Decision-Making . How is big data transforming strategic business decision-making processes?
• Sustainable Tourism Practices and Destination Development . How do sustainable tourism practices contribute to destination development and local community well-being?
• The Ethics of Advertising to Children . What ethical considerations should companies address when advertising to children?
• Innovative Financial Services for Unbanked Populations . How are innovative financial services addressing the needs of unbanked populations in developing countries?

These topics and research questions can spark your curiosity and guide your research for an Extended Essay.

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Business and Management Extended Essay Requirements

In my years of engagement with the IB curriculum, I’ve understood that a successful Extended Essay in Business and Management hinges on several important elements. Here’s a consolidated list of essentials born from my observations and experiences:

• Keep your essay under 4,000 words. This discipline in brevity ensures clarity and focus, compelling you to distill your arguments to their essence.
• A coherent structure is non-negotiable. From an engaging introduction that lays out your research question to a conclusion that succinctly ties your findings back to the question, each section should serve a clear purpose.
• A sharply defined research question acts as your north star. It should be specific, relevant, and amenable to a detailed investigation within the scope of Business and Management.
• Demonstrating a deep understanding of relevant theories is crucial. Your essay should seamlessly integrate and precisely apply these concepts to your research question.
• A blend of primary and secondary research enriches your essay. At the same time, primary research adds originality and secondary research grounds your analysis in established knowledge.

Ensure your chosen topic is aligned with the IB’s assessment criteria, focusing on areas like research question clarity, application of business and management theories, and critical analysis.

Topics to Read:

• How IB Prepares Students for University?
• Can You Retake the IB Exams? Guide for IB Students
• Stress Management and Well-Being for IB Students
• How to Manage Time Effectively as an IB Student
• The Benefits of Pursuing the IB Diploma Programme
• IB vs. National Curriculum. The Benefits of an International Perspective
• What Are the Average IB Acceptance Rates? Insights from an IB Expert
• What Are the IB Internal Assessment Deadlines for 2024?
• Does an IB Diploma Help with College Admissions?
• How to Make Awesome IB Notes?
• How to Get Into the IB Program? IB Preparation
• What to Wear for IB Exams? IB Dress Code

Writing your Extended Essay requires patience, perseverance, and a keen sense of direction. Having been through this process and mentored many young minds, I assure you that the destination is well worth the effort. So, take these insights, apply them to your work, and remember, this is a stepping stone to your future career in the business world. Also, remember that our dedicated team of IB experts can also guide students who need help with extended essay writing.

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Guide to the IB Extended Essay in 2024

January 24, 2024

If you’re an International Baccalaureate student getting ready to write your IB Extended Essay, you might be experiencing some very understandable trepidation. But have no fear—we’re here to help you understand what’s required of you, how to plan ahead (IB extended essay topics), and how you’ll be graded (IB extended essay rubric). Keep reading for a good dose of preparation and confidence before you begin the journey. In this article, we’ll cover:

What is the IB Extended Essay?

The ib extended essay—required content, ib extended essay topics.

IB Extended Essay—Sample Essays

IB Extended Essay Tips

Ib extended essay rubric, ib extended essay—more resources.

The IB Extended Essay is a 4,000-word paper that asks you to immerse yourself in research and academic writing. A required part of the IB program, the Extended Essay is a chance to dig deep into a topic that fascinates you.

Although it’s no small task, the IB Extended Essay is an opportunity to gain practical research and writing skills that will come in handy again in college. As you write, you’ll learn how to:

• Identify credible sources
• Formulate a research question and limit your scope of research
• Communicate ideas to an audience
• Develop a well-supported argument

The IB Extended Essay is largely an independent, self-directed project, but don’t worry—the IB program doesn’t throw you into the deep end. You do get to select a mentor (usually a teacher at your school) to help guide you through the process. As you write, you’ll be required to meet with your mentor three times. As part of your final evaluation, your mentor will interview you in a final reflection section called a viva voce . During the viva voce, your mentor will check for plagiarism and malpractice, ask you to reflect on challenges and difficulties, and prompt you to discuss what you’ve learned through the research and writing process. Your mentor will then generate a report that factors into your final grade.

Your final essay must include the following:

• Contents page
• Introduction
• Body of the essay
• References and bibliography

For this essay, it will be up to you to generate a topic; the International Baccalaureate does not provide prompts. However, your essay will need to fit within one of six provided subject areas . You’ll choose from the following list of IB Extended Essay Topics:

• Language and literature
• Language acquisition
• Individuals and societies
• Mathematics

IB Extended Essay Topics (Continued)

At a glance, the subject areas might look limited, but the topics you can choose to write about are actually wide-ranging. The “Individuals and societies” category includes social science topics like economics, history, world religions, and philosophy. And, if you’re leaning toward “Science,” you can choose from classic subjects such as biology, chemistry, and physics, or related topics like environmental systems or health science, among others.

The IB also offers a special “World Studies” option for students interested in researching global issues. This subject would allow you to center your writing on global issues such as migration, global health, cultural exchange, or climate change.

Wondering what an outstanding IB Extended Essay looks like? The International Baccalaureate provides quite a few sample student essays online . Here are five essays that earned A grades.

Language and literature: An exploration of an aspect of the narrative voice in Vladimir Nabokov’s Lolita

Environmental Systems and Societies: The economic impact of the 1995 reintroduction of grey wolves to Yellowstone National Park

Psychology: To what extent do social networking sites (SNS) usage lead to experience of anxiety in adolescents?

Music: Composition techniques in the 1st movement of Johannes Brahms’s Symphony No. 2, Op. 73

Business Management: Corporate Culture at Oracle

1) Pick something you’re passionate about

As you can see from the titles above, the IB Extended Essay is a great place to delve into a niche topic that fascinates you. Since you’ll be spending many months on this essay, you’ll want to pick a topic you genuinely enjoy spending time learning about. It’s also smart to choose something you’ve already learned about in your IB classes so that you have a strong foundation of knowledge to start with. In music class, do you love pondering why music makes us feel a certain way? Maybe an essay about music theory will keep your gears turning. Do you come alive trying to solve seemingly impossible problems in physics class? Now’s your chance to put those equations into action.

Since this essay is all about your academic interests, it’s also a good idea to pick a topic that’s relevant to what you plan to study in college. Selecting a relevant topic will provide you with significant exposure to the field and will also give you something meaningful to talk about in your college admissions essays.

2) Limit your scope

What’s the meaning of life? Why do wars happen? What is time? Some questions are just way too big to answer, and your IB Extended Essay is not a good place to tackle expansive, philosophical questions. Instead, think of this essay as a place to investigate one piece of a big question. If, let’s say, you’re generally interested in what helps women reach positions of leadership in business, this is a good place to examine how one or a few companies approach this issue. Or, if you’re interested in studying what inspires surrealist painters, you’ll want to pick one or a few painters to research, likely all from the same time period. For both these topics, you’d need a whole textbook to tackle the full question, but limiting your scope will make it much easier to write a clear and cohesive 4,000 words.

On the other hand, it’s possible to narrow your focus too much. It would be impossible, for example, to write 4,000 words about a single sentence in a novel. Make sure you talk about scope early and often with your mentor. Together, you can find the perfect Goldilocks scope for your project that’s not too big and not too small.

3) Choose a good mentor

Speaking of mentors, choosing wisely will help you enormously as you embark on your IB Extended Essay. You’ll want to make sure you choose someone with existing knowledge in your research topic. Your English teacher may be able to give you great writing advice, for example, but they won’t be able to guide your research and scope if you’re writing about marine animals or modern dance.

Before you approach a teacher, make sure you have at least one topic idea (or even a few ideas) in mind so that you can make sure they’ll be a good fit to supervise your project. When you meet with them, find out what their mentorship style is like. Make sure they’ll have time to read several drafts of your essays, meet with you a few times, and give you feedback. Some IB schools will require your IB Extended Essay mentor to sign an agreement form too, so make sure you find out what paperwork is required in advance.

4) Get organized, way organized

The IB Extended Essay is not something you can crank out the night before it’s due. The essay is meant to be a substantive, in-depth, thoughtful, and thoroughly researched analysis, and Rome simply isn’t built in a day. This might be the longest paper you’ve written to date, and this project might require more research than you’ve been asked to do before. Timelines vary by school, but you’ll likely spend between eight months and a year working on your IB Extended Essay. So, how will you pull it all off? For these 8-12 months, organization will be your guiding light. We recommend you:

• Get started early. If your essay is due November of your senior year, start generating topic ideas during your junior year right after winter break.
• Create a long-view schedule for yourself. What will you accomplish each month of your process?
• Give yourself deadlines. Once you choose a mentor, suggest 2-3 draft deadline dates so that you will be held accountable throughout the writing process.
• Find a note-taking system that works for you. You’ll be reading many articles and books and it’s hard to keep track of all your sources. Create a document or spreadsheet where you keep track of the sources you’ve found and check them off as you read. As you finish reading a text, type up important quotes and a few notes explaining how it connects to your topic and to your other texts.

5)Write a messy first draft

Writing never comes out perfect the first time, even for New York Times bestselling authors and the most experienced researchers. In your first draft, give yourself permission to get all your thoughts out, no matter how unstructured or rambling they are. Call this your brainstorming draft. When you’re ready to revisit it, see what patterns emerge, what common ideas you can group together, what beginning buds of ideas you can make bloom into full-fledged analysis.

6) Communicate for an audience

When you’re used to producing writing that only your teacher reads, it can be hard to remember to write for an audience. But at the end of the day, writing is communication , and the best writing is clear and thorough communication that anyone could pick up and read. For your IB Extended Essay, you’ll want to remember that many people will be reading your final essay, and not all of them will be experts in the niche topic you choose to study. Ask yourself: how can I explain my research to an audience who doesn’t already agree with my analysis?

To communicate to an audience, you’ll want to:

• Provide lots of general background information on your topic.
• Don’t assume your reader is familiar with your sources. Introduce them as if they’re guest speakers about to walk up to a podium and deliver a lecture.
• After including quotes, facts, and figures, be sure to explain what those sources mean in your own words and how they connect to your bigger-picture argument.
• Don’t assume your arguments are self-evident. In this essay, communicating for an audience means supplying ongoing interpretation and analysis, even if it feels like you’re explaining the obvious. Your reader isn’t on your research journey with you, so your points might not be so obvious to your reader.

Although your IB Extended Essay provides a report that factors into your grade, your essay will also be assessed by external examiners the IB. Per the IB Extended Essay Rubric , essays are graded on a scale from 0 to 34 based on 5 different criteria:

• Criterion A: Focus and Method (6 points maximum)
• Criterion B: Knowledge and Understanding (6 points maximum)
• Criterion C: Critical Thinking (12 points maximum)
• Criterion D: Presentation (4 points maximum)
• Criterion E: Engagement (6 points maximum)

As you can see, Critical Thinking is the most significant rubric category. This means that the IB wants to see you arrive at your own unique analysis of your topic, drawing connections between sources and data, and making well-supported arguments. This means they want a lot of you: your ideas, your interpretations, your thoughts. Make sure you emphasize that in your essay, but of course don’t forget the other categories.

The score a student receives corresponds to a letter grade scale that is slightly different than what we’re accustomed to in the U.S. Here’s the letter grade to numerical score breakdown:

You must earn a D or higher to receive your IB Diploma. To learn more about the different criteria included in the IB Extended Essay Rubric, you can explore the IB’s full guide to the Extended Essay .

We hope you found our look at the IB extended essay rubric and IB extended essay topics to be helpful. Ready to dive into research? You may want to read our 10 Expert Tips for Improving Reading Comprehension before you hit the books.

And if you’re a high school student in the process of mapping out your pathway to college, take a look at a few other useful guides:

• IB vs AP—Which Classes are Best for College Admission?
• How to Earn College Credit in High School
• High School Course Requirements for College Admission
• SAT Score Calculator
• ACT Score Calculator 
• High School Success

Christina Wood

Christina Wood holds a BA in Literature & Writing from UC San Diego, an MFA in Creative Writing from Washington University in St. Louis, and is currently a Doctoral Candidate in English at the University of Georgia, where she teaches creative writing and first-year composition courses. Christina has published fiction and nonfiction in numerous publications, including The Paris Review , McSweeney’s , Granta , Virginia Quarterly Review , The Sewanee Review , Mississippi Review , and Puerto del Sol , among others. Her story “The Astronaut” won the 2018 Shirley Jackson Award for short fiction and received a “Distinguished Stories” mention in the 2019 Best American Short Stories anthology.

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IB Extended Essay: 250+ Ideas and Guide

Charles Whitehouse

What is the IB Extended Essay?

The Extended Essay , along with the Creativity, Activity, Service component and Theory of Knowledge , forms an integral part of the IB Diploma Programme . It offers IB high school students an opportunity to explore a topic of personal interest in-depth, develop research and writing skills, and experience the rigours of academic investigation.

One of the distinguishing features of the IB Extended Essay is its length. It requires students to write a substantial essay of up to 4,000 words, which is equivalent to about 16-20 pages. This allows students to delve into their chosen subject matter and demonstrate their ability to engage with complex ideas.

Over 88,000 IBDP students across the globe undertook the Extended Essay in 2022 as part of their IB Diploma requirements. It has been lauded as an effective preparation for university-level research and writing, helping students develop critical thinking, analytical, and independent research skills.

The Extended Essay is an opportunity for students to apply the knowledge and skills gained from their chosen subjects in a multidisciplinary manner. It encourages interdisciplinary exploration, enabling students to connect different areas of knowledge and develop a deeper understanding of the subject matter.

In order to successfully complete the Extended Essay, students must adhere to a structured process that includes selecting a research question, conducting thorough research, organising their findings, and presenting their analysis and conclusions in a coherent manner. By undertaking the IB Extended Essay, students not only enhance their academic skills but also develop essential skills such as time management, critical thinking, and independent inquiry.

How to Choose Your Extended Essay Research Question?

Choosing a research question for your IB Extended Essay is a crucial step that sets the direction and scope of your investigation. Here are some key considerations to keep in mind when selecting your research question:

1. Personal Interest: Choose a topic that genuinely interests you. Passion for the subject matter will fuel your motivation and dedication throughout the research process.

2. Feasibility: Ensure that your research question is manageable within the constraints of the Extended Essay. Consider the availability of resources, time required for research and analysis, and the scope of the topic.

3. Specificity: Formulate a research question that is focused and specific. A broad question may lead to a lack of depth in your analysis, while a narrow question may limit the availability of relevant sources and data.

4. Relevance: Select a research question that is relevant to the subject you are investigating. It should align with the objectives and content of the chosen subject area.

5. Novelty: Aim for a research question that offers a unique perspective or contributes to existing knowledge. Originality in your approach and analysis can make your Extended Essay stand out.

6. Consultation: Seek guidance from your teachers, mentors, or IB tutors . They can provide valuable insights and help you refine your research question.

Remember that your research question will shape the entire trajectory of your Extended Essay, so take the time to carefully consider and refine it before proceeding with your research.

Now, let's explore a variety of ideas for each subject, providing you with a diverse range of potential topics to consider for your IB Extended Essay.

Top 10 IB Extended Essay Subjects in 2022

Extended Essay Ideas for Each Subject

1. How Do Fibonacci Sequences Apply in Real World Scenarios?

2. Do Fractals Have a Role in Modelling Weather Patterns?

3. Is the Monty Hall Problem Really Counter-Intuitive? A Statistical Analysis.

4. To What Extent Does the Golden Ratio Appear in Architecture?

5. How Does Bayesian Probability Predict Election Outcomes?

6. The Role of Game Theory in the Cold War: A Mathematical Perspective.

7. Can Catastrophe Theory Model Stock Market Crashes?

8. How Effective are Neural Networks in Predicting Future Events?

9. A Study of the Mathematical Strategies Employed in Chess.

10. Comparing the Accuracy of Different Numerical Methods for Solving Differential Equations.

11. Is Bitcoin's Value Deterministic or Stochastic?

12. How Does Voronoi Diagram Optimize Emergency Service Locations?

13. Using the Markov Chain to Predict Weather Patterns.

14. To What Extent is RSA Encryption Secure?

15. How Does Linear Algebra Apply in Computer Graphics?

16. An Investigation into the Math Behind Google's PageRank Algorithm.

17. How Effective is the Math Behind Machine Learning Algorithms?

18. Exploring the Effect of Maths in Optimising Traffic Flow.

19. Are There Mathematical Patterns in Successful Lottery Numbers?

20. How Efficiently Can Prime Numbers Be Generated?

Have a look at our comprehensive set of IB Study Notes and IB Practice Questions , developed by expert IB teachers and examiners!

English Literature

1. The Role of Feminism in Jane Austen's Pride and Prejudice.

2. A Study of Racial Identity in Toni Morrison's The Bluest Eye.

3. Is Hamlet Truly Mad or Just Pretending? An Analysis.

4. The Impact of Post-Colonialism in Chinua Achebe's Things Fall Apart.

5. How Does Orwell Use Language to Depict Dystopia in 1984?

6. The Influence of Gothic Elements in Emily Bronte's Wuthering Heights.

7. The Depiction of Mental Illness in Sylvia Plath's The Bell Jar.

8. The Role of Nature in William Wordsworth's Romantic Poetry.

9. The Effect of Social Hierarchy in F. Scott Fitzgerald's The Great Gatsby.

10. How Does Harper Lee Convey Themes of Racial Injustice in To Kill a Mockingbird?

11. Exploring Gender Stereotypes in George Eliot's Middlemarch.

12. The Role of Supernatural in Shakespeare's Macbeth.

13. Exploring the Influence of Marxism in George Orwell's Animal Farm.

14. A Study of Homosexuality in Oscar Wilde's The Picture of Dorian Gray.

15. How Does Virginia Woolf Explore Feminism in Mrs Dalloway?

16. The Depiction of War in Erich Maria Remarque's All Quiet on the Western Front.

17. The Role of the American Dream in Arthur Miller's Death of a Salesman.

18. The Use of Symbolism in Nathaniel Hawthorne's The Scarlet Letter.

19. A Study of Isolation in Mary Shelley's Frankenstein.

20. The Impact of Social Class in Charles Dickens' Great Expectations.

1. How Do Different pH Levels Affect the Activity of Enzymes in Yeast?

2. Investigating the Effects of Light Intensity on the Rate of Photosynthesis.

3. How Does Temperature Affect the Germination of Seeds?

4. Impact of Varying Salinity Levels on Brine Shrimp Survival Rates.

5. The Role of Epigenetics in Gene Expression: Case Study on Identical Twins.

6. To What Extent Do Different Antibiotics Inhibit Bacterial Growth?

7. How Does Caffeine Affect the Heart Rate of Daphnia?

8. An Investigation into the Impact of Pollution on Local Plant Diversity.

9. The Impact of Various Drugs on the Pulsation Rate of Lumbriculus variegatus.

10. Comparing the Efficacy of Natural Vs. Synthetic Pesticides on Plant Growth.

11. The Role of Gut Microbiota in Obesity: A Literature Review.

12. Does the Level of Vitamin C in Oranges Change Over Time?

13. How Do Different Types of Soil Affect Earthworm Activity?

14. Investigating the Correlation Between Altitude and Plant Biodiversity.

15. Analysis of Microplastic Concentration in Local Freshwater Bodies.

16. Impact of Noise Pollution on Birdsong: A Case Study.

17. A Comparison of Antibacterial Properties in Manuka Honey Vs. Regular Honey.

18. The Effect of Different Light Wavelengths on the Growth of Pea Plants.

19. How Does Exercise Intensity Impact Blood Glucose Levels?

20. Is There a Correlation Between Water pH and Aquatic Life Diversity?

1. How Does Temperature Affect the Rate of Reaction in the Decomposition of Hydrogen Peroxide?

2. Investigating the Effectiveness of Different Antacids on Stomach Acid.

3. A Comparative Study on the Vitamin C Concentration in Different Citrus Fruits.

4. How Does Cooking Time Affect the Vitamin C Levels in Vegetables?

5. To What Extent Does Enzyme Concentration Affect the Fermentation of Yeast?

6. Analysis of Caffeine Content in Different Types of Tea .

7. The Effect of Different Factors on the Corrosion of Iron.

8. How Does the Concentration of Sodium Chloride Affect the Electrolysis of Water?

9. Comparing the Energy Output of Different Biofuels.

10. The Effect of Temperature on the Crystal Size in the Recrystallisation Process.

11. Comparing the Acidities of Natural and Processed Foods.

12. Investigating the Effect of Various Catalysts on the Rate of Hydrogen Peroxide Decomposition.

13. Synthesis of Aspirin: A Study on the Purity of the Product.

14. Comparing the Efficiency of Different Types of Solar Panels.

15. Investigating the Impact of Carbonation on pH Levels in Various Soft Drinks.

16. The Effect of Chelating Agents on the Solubility of Metal Ions.

17. A Study on the Photodegradation of Dyes Using Titanium Dioxide.

18. How Do Different Sugar Types Affect Fermentation Rates in Yeast?

19. Analysis of Water Hardness in Various Local Water Supplies.

20. Investigating the Efficacy of Different Water Filtration Methods in Removing Heavy Metals.

1. Investigating the Relationship Between the Drop Height and Crater Size in a Simulated Impact.

2. How Does the Angle of Incidence Affect the Efficiency of a Solar Panel?

3. Analysing the Relationship Between the Length of a Pendulum and Its Period.

4. To What Extent Does the Mass of a Projectile Affect Its Range?

5. Investigating the Factors Affecting the Drag Force on a Falling Object.

6. A Study on the Efficiency of Different Insulating Materials in Reducing Heat Loss.

7. How Does the Depth of Water Affect Wave Speed?

8. The Relationship Between the Angle of Release and the Distance Traveled by a Trebuchet.

9. Investigating the Effect of Surface Area on Terminal Velocity.

10. How Does the Thickness of a Wire Affect Its Electrical Resistance?

11. The Impact of Varying Air Pressure on the Lift Force of an Airfoil.

12. Analysing the Relationship Between the Magnitude of an Earthquake and the Distance from the Epicentre.

13. Investigating the Factors Affecting the Speed of Sound in Different Media.

14. How Does the Concentration of a Solution Affect Its Refractive Index?

15. The Effect of Various Materials on the Absorption of Radiation.

16. A Study on the Efficiency of Wind Turbines at Different Wind Speeds.

17. Investigating the Effect of Temperature on the Viscosity of Liquids.

18. How Does the Type of Material Affect the Transmission of Sound Waves?

19. The Relationship Between the Angle of a Ramp and the Frictional Force Acting on an Object.

20. A Study on the Factors Affecting the Strength of Electromagnets.

1. The Impact of Social Media on Teenagers' Mental Health: A Cross-Cultural Study.

2. Investigating the Role of Parenting Styles in Child Development.

3. The Effect of Sleep Deprivation on Cognitive Performance.

4. How Does Classical Conditioning Apply in Advertising Strategies?

5. The Impact of Colour on Consumer Behaviour: A Study in Retail Settings.

6. The Role of Social Support in Coping with Stress.

7. To What Extent Does Personality Influence Career Success?

8. Investigating the Effect of Group Dynamics on Decision Making.

9. The Impact of Music on Cognitive Task Performance.

10. A Study on the Effectiveness of Different Techniques for Reducing Test Anxiety.

11. The Relationship Between Emotional Intelligence and Academic Performance.

12. Analysing the Impact of Stereotype Threat on Test Performance.

13. Investigating the Factors Affecting the Formation of False Memories.

14. How Does the Bystander Effect Manifest in Online Settings?

15. The Role of Mindfulness in Reducing Stress and Anxiety.

16. Analysing the Impact of Gender Stereotypes on Occupational Choices.

17. Investigating the Influence of Cultural Background on Conflict Resolution Styles.

18. The Impact of Video Games on Aggression: A Meta-Analysis.

19. A Study on the Factors Affecting Altruistic Behaviour.

20. The Role of Attachment Styles in Romantic Relationships.

1. Investigating the Impact of Unemployment on Crime Rates in Urban Areas.

2. The Effect of Immigration on Wage Levels: A Case Study.

3. To What Extent Does Government Spending Influence Economic Growth?

4. A Comparative Analysis of the Economic Impact of Tourism in Coastal Vs. Inland Regions.

5. Assessing the Impact of Brexit on the UK's Trade Balance.

6. The Role of Microfinance in Alleviating Poverty in Rural India.

7. Investigating the Effects of Minimum Wage Policies on Small Businesses.

8. The Impact of Covid-19 on the Global Supply Chain: A Study on the Auto Industry.

9. How Do Oil Prices Affect Inflation Rates? A Historical Analysis.

10. A Study on the Relationship Between Income Inequality and Economic Growth.

11. The Effect of Trade Tariffs on Domestic Industries: The Case of US-China Trade War.

12. The Role of Foreign Direct Investment in Economic Development of Emerging Markets.

13. To What Extent Does Education Contribute to Economic Productivity?

14. The Impact of Climate Change Policies on the Energy Sector.

15. Evaluating the Effectiveness of Fiscal Policy in Combating Recessions.

16. The Role of the Informal Economy in Urban Development: A Case Study.

17. Investigating the Correlation Between Real Estate Prices and Economic Growth.

18. The Impact of Population Aging on Healthcare Expenditure .

19. Assessing the Economic Consequences of Natural Disasters: A Case Study.

20. The Effect of Technological Advancements on Employment Rates in the Manufacturing Sector.

Business Management

1. The Impact of Leadership Styles on Employee Motivation in Tech Start-ups.

2. How Does Corporate Social Responsibility Influence Brand Image?

3. The Role of Human Resource Management in Employee Retention.

4. Investigating the Impact of E-commerce on Traditional Retail Businesses.

5. How Do Changes in Interest Rates Affect Small Business Financing?

6. The Role of Innovation in the Competitive Advantage of Businesses.

7. Investigating the Effects of Workplace Diversity on Team Performance.

8. The Impact of Organisational Culture on Employee Job Satisfaction.

9. How Does Supply Chain Management Affect the Profitability of Manufacturing Firms?

10. The Role of Digital Marketing in Enhancing Customer Engagement.

11. Assessing the Impact of Brexit on the Business Strategy of UK-based Companies.

12. The Effect of Ethical Practices on Business Reputation.

13. Investigating the Role of Strategic Alliances in Enhancing Market Position.

14. The Impact of Covid-19 on Remote Work Policies: A Case Study.

15. How Does Customer Relationship Management Influence Customer Loyalty?

16. The Effect of Government Regulations on Startup Ecosystem.

17. Evaluating the Role of Corporate Governance in Financial Performance.

18. The Impact of Merger and Acquisition on Employee Morale.

19. The Effect of Green Initiatives on Business Sustainability.

20. The Role of Business Intelligence in Decision-making.

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1. Investigating the Impact of Urbanisation on Local Biodiversity: A Case Study.

2. The Role of Climate Change in the Spread of Vector-borne Diseases.

3. The Effect of River Diversions on Local Ecosystems.

4. Assessing the Impact of Deforestation on Local Climate: A Case Study.

5. The Role of Tourism in the Sustainable Development of Coastal Regions.

6. Investigating the Impact of Gentrification on Urban Neighbourhoods: A Case Study.

7. The Effect of Climate Change on the Availability of Freshwater Resources.

8. Assessing the Impact of Agricultural Practices on Soil Erosion in Rural Areas.

9. Analysing the Relationship Between Population Density and Transportation Infrastructure.

10. The Role of Renewable Energy in Reducing Carbon Emissions: A Case Study.

11. Investigating the Impact of Land Reclamation on Coastal Ecosystems.

12. The Effect of Urban Sprawl on Air Quality in Major Cities.

13. Assessing the Vulnerability of Coastal Communities to Sea Level Rise.

14. The Impact of Industrialisation on River Water Quality: A Case Study.

15. How Does Waste Management Affect the Sustainability of Urban Areas?

16. Investigating the Relationship Between Income Inequality and Spatial Segregation.

17. The Role of Urban Green Spaces in Enhancing Residents' Well-being.

18. The Impact of Natural Disasters on Economic Development in Small Island Nations.

19. Analysing the Factors Affecting the Distribution of Earthquakes and Volcanic Activity.

20. The Effect of Land Use Change on Flood Risk in Urban Areas.

Computer Science

1. Evaluating the Effectiveness of Different Machine Learning Algorithms in Predicting Stock Prices.

2. Investigating the Impact of Encryption Techniques on Data Security.

3. The Role of Artificial Intelligence in Automating Routine Tasks.

4. How Does the Implementation of Blockchain Technology Affect Supply Chain Management?

5. Assessing the Impact of Social Media Algorithms on User Behaviour.

6. The Effect of Augmented Reality on the User Experience in Mobile Applications.

7. Investigating the Feasibility of Quantum Computing in Solving Complex Problems.

8. The Role of Big Data Analytics in Enhancing Business Decision-making.

9. Analysing the Factors Affecting the Adoption of Cloud Computing by SMEs.

10. The Impact of Cybersecurity Measures on the Prevention of Data Breaches.

11. Investigating the Ethical Implications of Facial Recognition Technology.

12. The Effect of Internet of Things on Energy Efficiency in Smart Homes.

13. Assessing the Impact of Virtual Reality on Gaming Industry.

14. The Role of Natural Language Processing in Enhancing Human-Computer Interaction.

15. How Does the Development of Autonomous Vehicles Affect Traffic Management?

16. Investigating the Scalability Issues in Distributed Systems.

17. The Effect of Software Development Methodologies on Project Success Rates.

18. The Impact of Artificial Intelligence on Job Market: A Case Study.

19. Analysing the Factors Affecting the Performance of Mobile Networks.

20. The Role of Bioinformatics in Personalised Medicine.

Environmental Systems and Societies

1. Investigating the Impact of E-waste on Soil and Water Quality.

2. The Effect of Climate Change on Coral Reef Ecosystems.

3. Assessing the Impact of Invasive Species on Native Biodiversity.

4. The Role of Sustainable Agriculture in Reducing Environmental Degradation.

5. Analysing the Factors Affecting the Ozone Layer Depletion.

6. The Impact of Plastic Pollution on Marine Life: A Case Study.

7. Investigating the Feasibility of Carbon Capture and Storage Technologies.

8. The Role of Urban Planning in Reducing Air Pollution in Cities.

9. The Effect of Overfishing on Marine Ecosystems: A Case Study.

10. Assessing the Impact of Renewable Energy Sources on Carbon Emissions.

11. Investigating the Relationship Between Deforestation and Climate Change.

12. The Impact of Industrial Pollution on Local Communities' Health: A Case Study.

13. The Role of Waste Management in Reducing Ocean Pollution.

14. The Effect of Pesticides on Soil Microorganism Diversity.

15. Assessing the Impact of Dams on River Ecosystems.

16. Investigating the Efficacy of Reforestation Efforts in Carbon Sequestration.

17. The Role of Environmental Education in Promoting Sustainable Consumption Behaviours.

18. The Effect of Acid Rain on Forest Ecosystems: A Case Study.

19. Analysing the Impact of Mining Activities on Local Water Quality.

20. The Role of Green Infrastructure in Enhancing Urban Sustainability.

Social and Cultural Anthropology

1. Investigating the Impact of Globalisation on Indigenous Cultures: A Case Study.

2. The Role of Language in Shaping Cultural Identity.

3. Analysing the Influence of Cultural Practices on Gender Roles.

4. The Effect of Migration on Cultural Assimilation: A Case Study.

5. The Impact of Western Media on Body Image Perceptions in Non-Western Societies.

6. Investigating the Relationship Between Religion and Social Norms in a Given Society.

7. The Role of Cultural Traditions in Shaping Food Habits.

8. The Impact of Social Media on Cultural Exchange: A Case Study.

9. Analysing the Influence of Socioeconomic Status on Educational Attainment.

10. The Effect of Colonialism on Cultural Diversity: A Case Study.

11. Investigating the Role of Folklore in Preserving Cultural Heritage.

12. The Impact of Urbanisation on Traditional Social Structures: A Case Study.

13. The Role of Music and Dance in Cultural Expression.

14. Analysing the Influence of Cultural Factors on Mental Health.

15. The Effect of Cultural Beliefs on Healthcare Practices: A Case Study.

16. Investigating the Impact of Tourism on Local Cultures.

17. The Role of Rituals and Ceremonies in Social Cohesion.

18. The Impact of Legal Systems on Gender Equality: A Comparative Study.

19. Analysing the Cultural Adaptations of Immigrants in a New Society.

20. The Role of Art and Literature in Reflecting Social Changes.

Visual Arts

1. Investigating the Influence of Social Issues on Banksy's Street Art.

2. The Impact of Japanese Art on Claude Monet’s Painting Style.

3. Analysing the Representation of Women in Renaissance Paintings.

4. The Role of Surrealism in Salvador Dali's Artistic Expression.

5. Investigating the Cultural Symbolism in Frida Kahlo’s Self-portraits.

6. The Impact of Pop Culture on Andy Warhol's Art .

7. Analysing the Use of Light and Shadow in Caravaggio's Paintings.

8. The Role of Spirituality in Wassily Kandinsky's Abstract Art.

9. The Influence of African Art on Picasso's Cubist Period.

10. The Depiction of War and Its Aftermath in Otto Dix's Works.

11. Investigating the Use of Colour in Mark Rothko’s Abstract Paintings.

12. The Role of Indigenous Culture in Emily Carr's Landscape Paintings.

13. Analysing the Evolution of Political Themes in Chinese Contemporary Art.

14. The Effect of the Harlem Renaissance on Aaron Douglas' Art.

15. Investigating the Use of Geometric Shapes in Kandinsky’s Abstract Art.

16. The Role of Dutch Culture and Society in Vermeer's Paintings.

17. The Depiction of Nature in Georgia O'Keeffe's Works.

18. Analysing the Impact of Feminism on Barbara Kruger's Art.

19. Investigating the Influence of Post-Impressionism on Vincent van Gogh’s Style.

20. The Representation of the American Dream in Edward Hopper's Paintings.

World Studies

1. Investigating the Global Impact of the Covid-19 Pandemic on Mental Health.

2. The Effect of Climate Change on Food Security in Sub-Saharan Africa.

3. Analysing the Influence of Globalisation on Indigenous Cultures.

4. The Role of International Law in Resolving Border Disputes: A Case Study.

5. Investigating the Impact of Global Trade Policies on Developing Economies.

6. The Effect of Globalisation on Income Inequality: A Comparative Study.

7. Analysing the Influence of Western Media on Global Perceptions of Beauty.

8. The Role of International Organizations in Addressing the Refugee Crisis.

9. Investigating the Global Response to the Rise of Cybercrime.

10. The Impact of Climate Change on Natural Disaster Frequency and Severity Worldwide.

11. Analysing the Influence of Globalisation on Language Diversity.

12. The Role of Technology in Bridging the Education Gap in Developing Countries.

13. Investigating the Global Impact of Antibiotic Resistance.

14. The Effect of International Trade on Cultural Exchange: A Case Study.

15. Analysing the Impact of Global Warming on Polar Ecosystems.

16. The Role of the United Nations in Promoting Global Gender Equality.

17. Investigating the Impact of Social Media on Political Activism Worldwide.

18. The Effect of Globalisation on the Sustainability of Traditional Crafts.

19. Analysing the Global Strategies for Wildlife Conservation.

20. The Role of International Cooperation in Space Exploration.

How to Write a Great IB Extended Essay

Crafting an exceptional IB Extended Essay requires a combination of strategic planning, critical thinking, and effective writing. In this guide, we will provide you with valuable insights and practical advice to help you excel in your writing journey and produce an outstanding essay.

1. Develop a Clear and Coherent Structure : Creating a well-organised structure is crucial to convey your ideas effectively. Start by outlining the main sections and subtopics of your essay. Ensure a logical flow of information, with each paragraph building upon the previous one. This will guide the reader through your arguments and analysis smoothly.

2. Conduct Thorough and Methodical Research : Thorough research forms the foundation of a strong Extended Essay. Dive into reputable sources, including academic journals, books, and credible websites. Gather evidence, data, and expert opinions to support your arguments. Take meticulous notes and properly cite your sources to maintain academic integrity.

3. Apply Critical Thinking and Evaluation : Engage in critical analysis by examining and evaluating the evidence you've gathered. Assess the strengths and weaknesses of different viewpoints, theories, or methodologies. Develop your own informed perspective and present a well-reasoned argument supported by reliable evidence.

4. Craft Engaging and Coherent Paragraphs : Each paragraph should focus on a specific idea or argument, clearly stated in a topic sentence. Support your claims with evidence, examples, and relevant data. Use smooth transitions between paragraphs to ensure a cohesive and coherent essay.

5. Revise, Edit, and Proofread : Give yourself ample time for revising, editing, and proofreading your essay. Review your work for clarity, coherence, and consistency. Check for grammar, punctuation, and spelling errors. Consider seeking feedback from teachers, peers, or mentors to gain valuable insights and improve your essay further.

We asked one IB teacher what they had to say about writing a great essay:

"The key is to choose a topic that truly ignites your curiosity, one that you are passionate about exploring. Don't be afraid to think outside the box and delve into uncharted territories. Remember, this is your chance to showcase your unique perspective and make a meaningful contribution to your chosen field. Embrace the research process, be diligent in gathering reliable sources, and let your creativity shine through in your writing. And most importantly, enjoy the journey of discovery and growth that the Extended Essay offers."

Remember, the IB Extended Essay is an opportunity to demonstrate your intellectual curiosity, research skills, and ability to present a coherent argument. Choose a topic that genuinely interests you, stay organised throughout the process, and invest time in thoughtful analysis and writing. To maximise your chances of success, you may also want to purchase an Extended Essay textbook or get the help of an IB Extended Essay tutor .

IB Extended Essay Grade Distribution in 2022

Finding Reliable Sources for Your Extended Essay

When writing your IB Extended Essay, it is essential to rely on credible and trustworthy sources. Follow these strategies to find reliable information:

1. Use Academic Databases: Access reputable databases like JSTOR and PubMed to find scholarly articles and research papers relevant to your subject.

2. Consult Library Resources: Take advantage of books, encyclopaedias, and reference materials available in your school or local library.

3. Explore Digital Libraries: Visit digital libraries such as the Digital Public Library of America and Europeana for access to a wide range of digitised resources.

4. Evaluate Websites Carefully: Verify the credibility of the author or organisation, check for peer-reviewed articles or references, and consider the domain (.edu, .gov, or .org) for reliable information.

5. Utilise Scholarly Search Engines: Utilise specialised search engines like Google Scholar and Microsoft Academic to find academic publications.

6. Consult Subject-Specific Journals: Look for reputable journals in your field and review their latest issues for current research.

7. Seek Guidance from Librarians and Experts: Librarians and subject experts can offer valuable assistance in finding reliable sources and publications.

By following these strategies and critically evaluating the sources you find, you can ensure the credibility and integrity of your Extended Essay research. Reliable sources will strengthen your arguments and provide a solid foundation for your essay.

Strategies for Conducting Primary and Secondary Research

To conduct comprehensive primary and secondary research for your essay, consider the following strategies:

Primary Research

Surveys and Questionnaires: Create well-designed surveys or questionnaires to collect data directly from participants. Utilise online survey tools like Google Forms or SurveyMonkey for wider reach and convenient data analysis.

Interviews: Conduct interviews with subject experts, professionals, or individuals relevant to your research topic. Prepare insightful questions and record their responses for later analysis.

Experiments and Observations: Design and conduct controlled experiments or observations to gather firsthand data. Document procedures, measurements, and observations accurately.

Secondary Research

Literature Review: Conduct a thorough review of existing scholarly articles, books, and reports. Analyse and synthesise the information to identify research gaps and contribute to the existing knowledge.

Online Databases: Utilise reputable academic databases such as PubMed, JSTOR, and IEEE Xplore to access peer-reviewed articles and research papers specific to your subject area.

Government and Institutional Sources: Explore official government websites, research repositories of educational institutions, and databases of international organisations for reliable data, reports, and statistics.

Subject-Specific Sources: Identify subject-specific journals, publications, and conferences related to your research topic. These sources provide up-to-date research and insights from experts in the field.

Remember to consider ethical considerations throughout your research process, including obtaining necessary permissions, maintaining confidentiality, and respecting the rights and privacy of participants. Documentation of your research methods, sources, and any challenges faced is crucial. Analyse and interpret your findings critically, using them as evidence to support your arguments and contribute to your overall analysis.

Formatting and Structure Guidelines for the IB Extended Essay

To ensure a well-organised and coherent IB Extended Essay, consider the following structure as a guideline:

1. Title Page : Include essential information such as the title, subject, research question, and candidate number. Refer to the official IB Extended Essay Guide for specific requirements.

2. Abstract: Provide a concise summary of your essay, outlining the main research question, methodology, key findings, and conclusions. Limit the abstract to 300 words.

3. Table of Contents : Create a clear and accurate table of contents that outlines the structure of your essay, including sections, subheadings, and page numbers.

4. Introduction : Start with an engaging introduction that presents the research question, provides background information, and explains the significance of the topic. Clearly state the aim and objectives of your research.

5. Body : The body of your essay should delve into your research in-depth. Organize your content into coherent paragraphs, each addressing a specific aspect of your research. Consider the following elements:

a. Literature Review: Provide an overview of the relevant literature and theories related to your research topic. Analyse existing research, highlight key concepts, and discuss any debates or gaps in knowledge.

b. Methodology: Describe the research methodology employed, including the research design, data collection methods, and ethical considerations. Explain why the chosen methods are appropriate for addressing your research question.

c. Data Analysis and Findings: Present your findings based on the data collected. Use appropriate analysis techniques, such as statistical analysis or qualitative coding, to interpret your data and draw meaningful conclusions. Include tables, charts, or graphs to support your findings.

d. Discussion: Analyse and interpret your findings in the context of your research question. Explore the implications of your results, compare them with existing research, and discuss any limitations or challenges encountered during the research process.

6. Conclusion : Summarise your key findings, address your research question, and draw meaningful conclusions based on your analysis. Reflect on the implications and broader significance of your research. Highlight any recommendations for future research or areas for further exploration.

7. References : Include a comprehensive list of all sources consulted in your research. Follow the appropriate citation style (e.g., MLA, APA, or Chicago) for in-text citations and the bibliography. Accurately cite all sources, including books, articles, websites, and any other references used.

8. Appendices (if applicable): Include any supplementary materials, such as raw data, charts, graphs, or additional supporting evidence that are relevant to your research.

Typically, the Extended Essay has a word limit of around 4,000 words. It is important to note that this word count does not include footnotes, citations, and the bibliography. Additionally, the essay should be formatted using a standard font (e.g., Times New Roman or Arial) and a font size of 12 points. It is recommended to have double-spacing throughout the essay and to include page numbers.

The IB Extended Essay Assessment Criteria and Grading

The IB Extended Essay is assessed by examiners appointed by the IB on a scale of 0 to 34. Your essay will be evaluated based on five criteria, each carrying a specific point value. It is crucial to comprehend these criteria and how they relate to letter grades to gauge your performance accurately. Here's an overview of the assessment criteria:

Criterion A: Focus and Method (6 points maximum) Demonstrate a clear research question and a well-defined approach. Show how you applied appropriate research methods to investigate your topic.

Criterion B: Knowledge and Understanding (6 points maximum) Display a strong understanding of the subject matter, relevant concepts, and theories. Support your arguments with accurate and relevant evidence.

Criterion C: Critical Thinking (12 points maximum) Apply critical thinking skills to analyse and evaluate information, theories, and arguments. Demonstrate the ability to consider alternative viewpoints and draw well-reasoned conclusions.

Criterion D: Presentation (4 points maximum) Organize your essay effectively with a clear and logical structure. Use proper formatting, referencing, and citation methods consistently.

Criterion E: Engagement (6 points maximum) Engage in a reflective process throughout your research and writing. Show awareness of the strengths, limitations, and implications of your research.

To determine your letter grade, it is important to understand how the rubric assessment points correlate to the overall score. Here is a rough estimation of how the point values align with letter grades:

• 30-34: Excellent - A
• 25-29: Good - B
• 17-24: Satisfactory - C
• 9-16: Mediocre - D
• 0-8: Elementary - E

However, relying solely on these point values is not sufficient. It is crucial to thoroughly read and comprehend the specific grade descriptors provided by the IB. These descriptors offer comprehensive information about the expectations and criteria that examiners consider when assigning letter grades.

The grade you receive on your IB Extended Essay contributes to your overall International Baccalaureate Diploma Programme points score. The Extended Essay and Theory of Knowledge combined are worth up to 3 points of the total 45 points available for the IBDP .

IB Extended Essay and TOK points matrix

Final Thoughts

The IB Extended Essay is a challenging yet rewarding endeavour that allows high school students to showcase their research and analytical skills. With proper guidance and adherence to the assessment criteria, students have the opportunity to excel and achieve outstanding results. Embrace this opportunity to delve into a topic of interest, conduct in-depth research, and present your findings in a well-structured and engaging manner. Remember to consult reputable sources, seek guidance from your supervisor, and enjoy the journey of exploration and academic growth through the IB Extended Essay.

Is the IB Extended Essay hard?

The IB Extended Essay is undoubtedly a challenging undertaking, requiring significant effort and dedication, and is one of the hardest IB subjects . It is estimated that between 70% and 80% of IB students successfully complete the Extended Essay each year. Less than 14% of students received an A in the extended essay in 2022, showing its difficult.

Can you change your research question after starting the Extended Essay?

Yes, it is possible to change your research question after starting the Extended Essay. However, it is important to consult with your supervisor and ensure that the new research question still meets the requirements and aligns with the subject area you are pursuing.

When is the deadline to submit the Extended Essay?

The deadline to submit the Extended Essay can vary depending on the policies and timelines set by individual schools. In most cases, schools establish internal deadlines to ensure students have ample time to complete and revise their essays before the final submission. The typical deadline for submitting the Extended Essay is often set in the first half of the senior year, ranging from November to January. It is essential to check with your school's IB coordinator or Extended Essay coordinator for the specific deadline applicable to your academic institution.

Can you fail the Extended Essay?

Yes, it is possible to fail the Extended Essay if the work does not meet the required standards or does not fulfil the assessment criteria set by the IB. It is important to carefully follow the guidelines, seek guidance from your supervisor, and ensure your essay demonstrates strong research, analysis, and critical thinking skills. In 2022, 1.1% of students did not received no grade for their Extended Essays.

Can you fail the Extended Essay and still pass the IB?

Yes, it is possible to fail the Extended Essay and still pass the overall IB Diploma Programme. The Extended Essay contributes to a maximum of 3 points out of the total 45 points available for the diploma. Failing the Extended Essay means not earning any points from this component, but it does not necessarily mean failing the entire IB Diploma.

Can you collaborate with other students on the Extended Essay?

The IB allows limited collaboration with other students on the Extended Essay. While you can seek advice and support from others, it is important to maintain individual responsibility for your research, writing, and analysis. Collaboration should not compromise the integrity of your work, and any collaborative effort should be properly acknowledged and cited in your essay.

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Written by: Charles Whitehouse

Charles scored 45/45 on the International Baccalaureate and has six years' experience tutoring IB and IGCSE students and advising them with their university applications. He studied a double integrated Masters at Magdalen College Oxford and has worked as a research scientist and strategy consultant.

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Business Management Extended Essay Topic Ideas and RQs

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• Writing Metier

If you’re gearing up to write your Business Management Extended Essay and feeling a bit overwhelmed with where to start, you’re in the right place. In this article, we will walk you through various IB BM EE topics that span across different aspects of business management. 

From organizational culture and leadership dynamics to financial management and even diving into some of the most buzzing modern business trends of current years, we’ve got you covered. 

Whether you’re fascinated by the impact of AI in finance or curious about how businesses are tackling sustainability, these topics are designed to spark your interest and guide your research.

No more long introductions; let me go straight to the Business Management extended essay topics list.

Business Management EE Topics

Here are nine topics and corresponding research questions for each subcategory, starting from organizational culture and leadership.

Impact of Leadership Styles on Organizational Culture

Topic:  The Effect of Transformational Leadership on Organizational Culture in Tech Startups

Research Question:  How does transformational leadership impact the organizational culture in emerging tech startups?

Topic:  Autocratic Leadership and Its Influence on Corporate Culture in Traditional Manufacturing Companies

Research Question:  What is the impact of autocratic leadership on the organizational culture within established manufacturing companies?

Topic:  Comparing the Effects of Democratic and Laissez-Faire Leadership Styles on Organizational Culture in Non-Profit Organizations

Research Question:  How do democratic and laissez-faire leadership styles differently influence organizational culture in non-profit organizations?

The Role of Organizational Culture in Mergers and Acquisitions

Topic:  Cultural Integration Challenges in Cross-Border Mergers and Acquisitions

Research Question:  What are the key challenges of cultural integration in cross-border mergers and acquisitions, and how do they affect the success of the merger?

Topic:  The Impact of Organizational Culture on Employee Retention During Mergers in the Banking Sector

Research Question:  How does organizational culture influence employee retention during mergers in the banking industry?

Topic:  Assessing the Role of Organizational Culture in the Success of Mergers and Acquisitions in the Pharmaceutical Industry

Research Question:  What role does organizational culture play in determining the success of mergers and acquisitions in the pharmaceutical sector?

How Leadership Adaptation Influences Employee Morale and Productivity

Topic:  Leadership Adaptation in Remote Work Environments and Its Impact on Employee Morale

Research Question:  How does leadership adaptation in remote work settings affect employee morale?

Topic:  The Effect of Adaptive Leadership in Times of Organizational Change on Employee Productivity

Research Question:  In what ways does adaptive leadership during organizational change impact employee productivity?

Topic:  Evaluating the Influence of Leadership Adaptation Strategies in Multicultural Organizations on Employee Productivity

Research Question:  How do leadership adaptation strategies in multicultural organizations influence employee productivity?

Alright, after exploring how leadership shapes a company’s culture, let’s shift our focus to marketing. It’s a whole different ball game where creativity meets strategy, and we’re going to see how businesses reach out to their customers and build their brands.

Marketing Strategies

Effectiveness of Social Media Marketing in Small Businesses

Topic:  Social Media Marketing Strategies and Their Success Rate in Local Cafés and Restaurants

Research Question:  How effective are social media marketing strategies in enhancing customer engagement and sales in local cafés and restaurants?

Consumer Response to Green Marketing Practices

Topic:  The Impact of Green Marketing on Consumer Purchasing Decisions in the Cosmetics Industry

Research Question:  How do green marketing practices influence consumer purchasing decisions in the cosmetics industry?

The Impact of Branding on Customer Loyalty in the Retail Sector

Topic:  Branding Strategies and Customer Loyalty in Fast Fashion Retailers

Research Question:  How do branding strategies affect customer loyalty in the fast fashion retail sector?

Now, moving on from the flashy world of marketing, it’s time to talk about the backbone of any business – its people. Human Resources isn’t just about hiring and firing; it’s about nurturing a workforce that can take a company to new heights.

Human Resources Management

The Influence of Employee Training Programs on Organizational Efficiency

Topic:  The Effectiveness of Digital Skills Training Programs on Employee Performance in IT Companies

Research Question:  How do digital skills training programs influence employee performance and organizational efficiency in IT companies?

Strategies for Managing Workplace Diversity

Topic:  Diversity Management Strategies and Their Impact on Team Performance in Multinational Corporations

Research Question:  What is the impact of diversity management strategies on team performance in multinational corporations?

The Role of Motivational Theories in Employee Retention

Topic:  Application of Maslow’s Hierarchy of Needs in Employee Retention Strategies in the Hospitality Industry

Research Question:  How does the application of Maslow’s Hierarchy of Needs in employee retention strategies affect staff turnover in the hospitality industry?

Next up, let’s talk ethics and social responsibility. This is where businesses show they’re about more than just profits. It’s about doing the right thing and making a positive impact on society and the environment.

Corporate Ethics and Social Responsibility

ontinuing in the same vein, here are topics and research questions for the categories of Corporate Ethics and Social Responsibility, and Globalization and International Business:

The Impact of Corporate Social Responsibility on Brand Image

Topic:  Analyzing the Influence of CSR Initiatives on Consumer Perceptions in the Fast-Food Industry

Research Question:  How do corporate social responsibility initiatives impact brand image and consumer loyalty in the fast-food industry?

Ethical Considerations in Advertising Campaigns

Topic:  The Ethics of Emotional Appeals in Children’s Advertising

Research Question:  What are the ethical implications of using emotional appeals in advertising targeted at children, and how does this affect brand reputation ?

Business Responses to Environmental Sustainability Challenges

Topic:  Sustainable Practices and Their Impact on Corporate Performance in the Automotive Industry

Research Question:  How have environmental sustainability challenges shaped the operational practices of companies in the automotive industry, and what has been the impact on their corporate performance?

From the moral compass of businesses, we’re now stepping into the global arena. International business is a complex and exciting field, where cultures collide and businesses expand beyond borders.

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Globalization and International Business

Challenges and Strategies of Entering New International Markets

Topic:  Market Entry Strategies and Challenges for Retail Businesses Expanding into Emerging Markets

Research Question:  What are the key challenges and effective strategies for retail businesses entering emerging international markets?

The Impact of Globalization on Small Local Businesses

Topic:  The Effects of Global E-Commerce Giants on Local Retail Businesses

Research Question:  How has the rise of global e-commerce platforms impacted the survival and strategies of small local retail businesses?

Cross-Cultural Communication and Its Effect on Business Negotiations

Topic:  The Role of Cross-Cultural Communication in Successful International Business Partnerships

Research Question:  How does effective cross-cultural communication influence the outcomes of business negotiations in international partnerships?

After looking at the big picture of global business, it’s time to zoom in on the numbers. Financial management and accounting are crucial for any business to thrive, especially in today’s fast-paced economic environment.

Financial Management and Accounting

Continuing with the topics and research questions for Financial Management and Accounting, and Operations Management:

Analysis of Risk Management in Investment Decisions

Topic:  Risk Management Strategies in Cryptocurrency Investments

Research Question:  How do modern risk management strategies impact investment decisions in the volatile cryptocurrency market?

The Role of Financial Planning in Business Growth

Topic:  Financial Planning and Its Impact on SME Expansion

Research Question:  What role does strategic financial planning play in the growth and expansion of small and medium-sized enterprises (SMEs)?

Comparative Study of Traditional vs. Digital Accounting Practices

Topic:  The Transition from Traditional to Digital Accounting: A Comparative Analysis

Research Question:  How does the transition from traditional to digital accounting practices affect the efficiency and accuracy of financial reporting in medium-sized enterprises?

And from the world of numbers and spreadsheets, let’s move to the action-packed area of operations. This is where plans and strategies become real products and services, the real nuts and bolts of a business.

Operations Management

Efficiency of Lean Management Techniques in Manufacturing

Topic:  Implementing Lean Manufacturing Techniques in the Automotive Industry

Research Question:  How do lean management techniques improve operational efficiency and product quality in the automotive manufacturing industry?

The Role of Technology in Supply Chain Management

Topic:  The Impact of Blockchain Technology on Supply Chain Transparency

Research Question:  How is blockchain technology transforming supply chain management practices, particularly in terms of transparency and efficiency?

Quality Control Measures and Their Impact on Consumer Satisfaction

Topic:  Quality Control in the Pharmaceutical Industry and Its Effect on Consumer Trust

Research Question:  How do quality control measures in the pharmaceutical industry impact consumer satisfaction and trust?

These topics are designed to delve into key aspects of Financial Management and Accounting, and Operations Management, offering a platform for in-depth analysis and exploration. 

Alright, let’s switch gears and look at what’s happening in the business world right now. We’re moving into areas like artificial intelligence, sustainability, and the gig economy. These are the hot topics that are really defining how businesses operate and succeed in our current times. 

It’s all about staying ahead and being in tune with the latest trends and technologies.

Modern BM Extended essay topics

A list of 12 contemporary and engaging topics for a Business Management Extended Essay, each accompanied by a relevant research question. 

These topics are tailored to reflect modern business trends and issues:

• Research Question:  How is artificial intelligence transforming decision-making processes in major financial institutions?
• Research Question:  How are leading fashion brands integrating sustainability strategies to address environmental concerns?
• Research Question:  How is virtual reality technology being used to enhance customer experience and engagement in retail businesses?
• Research Question:  What factors contribute to the success of subscription-based business models in the entertainment industry?
• Research Question:  How does influencer marketing impact consumer purchasing decisions in the beauty industry?
• Research Question:  How are corporations adapting their employment structures in response to the rise of the gig economy?
• Research Question:  What impact do remote work policies have on employee productivity and well-being in IT companies?
• Research Question:  What are the opportunities and challenges presented by the adoption of blockchain technology in supply chain management?
• Research Question:  How are businesses adapting their marketing strategies to cope with changes in social media algorithms?
• Research Question:  How do ethical and sustainable practices influence consumer attitudes and choices in the fast food industry?
• Research Question:  How is big data being utilized for personalized marketing strategies in e-commerce platforms?
• Research Question:  What crisis management strategies were effective for hospitality businesses during the COVID-19 pandemic?

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Btw.. if you are searching for BM IA topics, this article is for you!

Wrapping up!

And there you have it! We’ve journeyed through various Business Management topics, each offering a unique lens to view and analyze the business world. 

Whether you were drawn to the traditional aspects of business like marketing strategies and human resources, or found yourself intrigued by the challenges of globalization and the latest trends in the business sphere, we hope this list has given you the inspiration and direction you need for your Extended Essay. 

And always remember, the key to an excellent business management extended essay is not just choosing the right topic , but also bringing your own curiosity and perspective to it. 

So, pick a topic that resonates with you, dive into the research, and let your insights shine.

Free topic suggestions

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Vasyl Kafidoff is a co-founder and CEO at WritingMetier. He is interested in education and how modern technology makes it more accessible. He wants to bring awareness about new learning possibilities as an educational specialist. When Vasy is not working, he’s found behind a drum kit.

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IB CUEGIS Essay Guide (Updated 2023)

Score top marks in IB CUEGIS with our comprehensive guide! Learn the secrets to crafting the perfect essay & nail your IB exams. Don't miss out!

Table of content

Basics of cuegis essay, ib cuegis essay concepts with examples, globalization, assessment criteria for cuegis essay, ib cuegis essay structure: how to write cuegis essay, the structure, paragraph 1- the introduction, paragraph 2 & 3- the body, paragraph 4 - the conclusion, summarizing the structure, introduction (1 paragraph), body (3 paragraphs), conclusion (1-2 paragraphs).

Hello there IB lads! Nail IB is back to help you nail what appears to be a never-ending, brain-fogging submission of assignments and writing papers!

Spoiler alert! It  does  get easier. You will start enjoying yourself if you surround yourself with the right people and get valuable resources at the right time.

Nail IB is your virtue companion to help you hustle through this journey. Make yourself comfortable and prepare for yet another article that will guide you through the Business Management CUEGIS essay.

Before you read this beautiful article, check out a video on CUEGIS Video!

IB CUEGIS essay is a conceptual extended response question. It is addressed by students in section C of their Business Management Paper 2 . This essay accounts for 10% of your score, and if you know how to do it right, you have an easy scoring opportunity that will take you a step closer to achieving that perfect I BDP score you have been preparing for.

A student has to answer the given question using two of the six concepts, They are:

These concepts are used as a foundation to address real-life organizations' situations and issues. A student needs to use business management tools, techniques, and theories to analyze the business activities they have chosen. This helps them showcase their application of acquired knowledge.

For better preparedness, you must identify specific real-life business organizations to which you can apply these CUEGIS concepts. Choose an organization going through a significant period of structural or cultural transformation, ethical dilemmas, challenges related to globalization, strategic decisions, or innovation opportunities. Doing so gives you a lot of material to discuss and elaborate on in your essay. One of the main aspects is to show the examiner that you know your organization inside out. This, in turn, helps you display your understanding of CUEGIS concepts in your IB Business Management paper. Even though the examination questions often prompt a student to discuss only two concepts in the context of their chosen organizations, it is suggested that you select organizations to which more than two concepts apply. This will allow you to gain flexibility in using your knowledge in a way required by your chosen examination question.

Once you have selected an organization of your choice, you study the concepts of change, culture, ethics, globalization, strategy, and innovation (CUEGIS). In a nutshell, you need to highlight activities by the organization that reflect the concepts above (or the lack thereof). It is suggested that your answers are backed by concrete examples.

Using business management tools while elaborating on any of the CUEGIS aspects in your chosen organization is the ideal way to support your analysis. An example of doing so can be using the Fishbone Diagram for a problem in a company that can be initiated due to the lack of ethical protocols. Lastly, you must identify possibilities of other perspectives on any of the CUEGIS concepts in the company from the viewpoint of different stakeholders of the organization.

In short, the essence of CUEGIS essay are:

• CUEGIS concepts
• Real-life examples of organizations
• Business tools, insights, and theories from your course

The CUEGIS essay is more accessible to wrap your head around than your TOK essay and TOK presentation. If you have gone through and understood our  TOK Essay Guide  and  TOK Presentation Guide , then acing your CUEGIS essay will be a breeze. CUEGIS, akin to TOK, focuses on your acquired knowledge, application of the learned concepts, and your ability to relate it to the real world.

Before we dive into how to write your CUEGIS essay’s answer, let’s understand the pillars around which your answer might be built.

Change refers to adapting business objectives, strategies, and operations to accommodate changes. These changes can occur due to exogenous factors or because of endogenous ones. As a wise man once said, 'Change is the only constant in the dynamic business environment.' Your job is to understand how effective your organization is in accommodating unprecedented and inevitable changes. This includes the decisions which need to be made to keep up with the changes in the operating environment. Every change brings with it a favorable and opposing force. The relative strength of these forces concludes whether the change should take place. Due to the conflicting parties, change must be managed within organizations if they are to move forward and remain competitive. Force-field analysis is a management tool to understand the gravitas of the change and its impact on the organization.

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The tool serves as a framework for helping managers to understand the pressures for and against any change. By identifying these forces, managers can assess the points' effects. This analysis lets managers know if the upcoming change is good for the company. If so, they can investigate how to implement the difference in the best way possible. 

Example : 

For generations, Kodak was synonymous with photography. Founded in 1889, the company was one of the best-known brands of the twentieth century. However, with the rise of digital cameras, the market for camera films (dominated by Kodak) dissolved quickly. Instead of embracing the wave of change, Kodak ignored the difference and proceeded to expand its global workforce and increase its production of the old technology. By 2006 it was selling an obsolete product, and in 2013 the company filed for bankruptcy protection. Had they better analyzed the change's forces and deemed it inevitable, they may have invested more in their Research and Development Department to adopt the new trend. You, too, should be able to present such claims with evidence. Here evidence would be other companies who foresaw a similar change and, as a result, acted in favor of it. Of course, your answer must be well-structured and more formal in nature.

To understand a company, one needs to dig deep into its culture. Culture is heavily influenced by the country in which the company operates. Culture mainly comprises the values, beliefs, and norms of an organization. It shapes the customs of people and how things get done. To say that culture makes a company's soul is not an exaggeration. It also helps a company have an individual identity. For instance,  JP Morgan's  culture will differ from that of  the  Timberland Company. Your job is to understand the impact of the company's culture on its operation.

Example:  Consider studying  Ben and Jerry's  and how their culture of helping local vendors has resulted in an exponential increase in sales!

Ethics are the socially accepted moral principles that guide decision-making based on the collective belief of right and wrong. The somewhat subjective nature of ethics means it is sometimes unclear what is ‘right’ or ‘wrong,’ especially when looking at an issue from the perspective of various cultures. Every organization has its own beliefs and has based its ethics on them.

Example:  The Organization of the Petroleum Exporting Companies ( OPEC ) has a unique set of ethics that justifies its actions. The actions might be ethically wrong for a company working in sustainable and green energy simply because they focus on eliminating the need for Petroleum as a fuel.

Globalization is the coming together of various countries and organizations to create many opportunities unknown to humanity a century from now. It has helped integrate social and economic factors. Moreover, it has helped various multinationals capitalize on markets across the globe. This has also enabled a better allocation of global resources.

You will need to study how your organization benefits through globalization. Not only that, but you should also be aware of the challenges this global phenomenon has caused (like the spread of  coronavirus  in the year 2020).

Example:  Globalisation considerably increases the level of competition. The expansion of  multinational corporations  was an unprecedented challenge for local vendors. Even small and medium-sized companies needed to change their selling strategies to overcome this challenge.

Innovation in the CUEGIS concept refers to changing or creating more effective processes, products, and ideas that may increase a business's likelihood of succeeding. Creation emphasizes companies' need to renew themselves in the competitive and technologically advanced marketplace with increasingly sophisticated customers. Innovation in the corporate world often empowers a business to attain a competitive advantage. It is observed that the most economically successful companies and countries are the ones that have an innovative corporate culture. Creative entrepreneurs thrive on commercializing new ideas or reinventing existing ones. Innovation often leads to new industries, like smartphones and tablet computers. In today's highly unpredictable business world, innovation has become an integral strategy, leading many multinational companies to financially commit to innovation.

Innovation can apply to all aspects of business activities, not just products. For example, innovation is integral to Kaizen. Management guru Michael Porter (yes, he was the one behind porter's five forces model and many more) said that innovation is essential for the prospects of a business and for the economic prosperity of a country. Creative and holistic thinking towards their entire business operations drives innovation amongst managers. To analyze how innovative your chosen organization is, you can track its continuous improvement and the innovations introduced in its production processes and/or products.

Example:  Look no further than  Toyota  when talking about innovation. Known for its process improvement concepts,  Kaizen  has revolutionized the industry's functions. It would help if you considered looking into new and upcoming innovations such as  industry 4.0 . Consider analyzing the way your chosen enterprise is integrating the upcoming innovations!

The strategy is about devising plans to achieve an organization's long-term goals. Most organizations strive to anticipate their stakeholders' future needs to succeed. Strategic analysis requires a thorough review of an organization's current situation, including examining an organization's existing vision, mission, aims, and objectives. It facilitates a clear framework to aid decision-making and help allocate resources more effectively. The company's long-term goals play a crucial role in determining the strategy. Furthermore, assessing associated financial costs and benefits and considering qualitative factors before selecting the most appropriate strategy is imperative. One of the main tools that companies use for creating a proper plan is to benchmark organizations that are already there where your organization wishes to be.

Example:  To further understand the importance of strategy, consider studying how  Instagram  overtook  Snapchat  even though Snapchat was the pioneer in introducing 'snapping' photos for conversations. Another topic of interest would be  Tic-Tok  and its exponential growth. Try and study their marketing 'strategies.'

What your examiners are looking for?

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A student must begin by reading and developing a clear understanding of what has been asked and then decide their approach towards answering it. Give the reader an outlook into both sides of a business, i.e., how the concepts have been helpful and unhelpful to the industry, how a company has been proactive and reactive in its approach to an idea, and how it has benefited and suffered as a result of these concepts. This will help you in portraying the business in a much-balanced way.

• Introduce your company’s name and background, including the type of business, scale, industry served, etc. 
• Define the key terms you intend to use, including the concepts you will apply.
• Define your hypothesis so it becomes a single-sentence answer to your question.
• Explain the concepts that you have addressed in the first paragraph more elaborately.
• Link the concept with an example of a company.
• In this section, you elaborate on the company’s significant experiences with respect to the first concept.
• Use at least three-course keywords in your answer and explain at least one effect on a stakeholder.
• Your approach must contain a fact about your chosen company and the first concept;
• Use the keywords from your course, which can be used to develop your insight into the organizational activities which talk about the CUEGIS concept at hand.

For example, explain how the company has embraced the concept (i.e., globalization). Mention the benefits of them, using some actual facts about the company. And then show how they could have gone further (i.e., trying to outsource production overseas even more).

Quick Note:  Use the keywords from your course from a meaningful perspective. For example, don’t just say that the company has used “job production.” Instead, use: “They use job production because it allows them to provide a higher quality product, from the customer’s perspective. Customers get exactly what they want, and this increases customer loyalty.” 

• Address your stakeholders in your conclusion.
• Take a few minutes to explain some conflicts and agreements between stakeholder interests.
• Try to make stakeholders' interests as straightforward as possible. 
• Make the whole essay cohesive in terms of the concept(s) (if there was more than one) 
• State the end result of the company.
• Evaluate their success or failure related to the idea?
• Definition of the CUEGIS Concept
• Definition of the strategy
• Background of the business organization.
• #1 Point that supports your CUEGIS Concept
• Advantages (around 2)
• Disadvantages (around 2)
• #2 Point that supports your CUEGIS Concept
• #3 Point that supports your CUEGIS Concept
• Short Term Implications
• Long Term Implications
• Stakeholder Conflict
• Stakeholder Impact
• The Cost Implications

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