difference between persuasive essay and speech

Argumentative vs. Persuasive Essays: What’s the Difference?

The difference between an argumentative and persuasive essay isn’t always clear. If you’re struggling with either style for your next assignment, don’t worry. The following will clarify everything you need to know so you can write with confidence.

First, we define the primary objectives of argumentative vs. persuasive writing. We then compare the best strategies for starting the writing process. In both cases, the key is knowing your audience, which we will discuss later in this article by Custom-Writing.org experts.

• 🎯 Primary Objectives
• 🎬 Starting Your Essay
• ✍️ Writing Technique
• 👁️ Point of View
• ❓ So, what’s the difference?

🔗 References

🎯 persuasive vs. argumentative writing: primary objectives.

Both argumentative and persuasive essays require you to present your point of view on a specific topic. However, your approach will differ between the two. The words “argumentative” and “persuasive” should help you recognize what you are expected to achieve. Let’s see how.

For the argumentative essay, it is sufficient to present your point of view and nothing more. That said, the information you present should come across as being reliable enough for the readers. They don’t need to agree with your take on the issue at hand. The reader need only acknowledge that your point of view is worth considering.

In a persuasive essay, however, your goal is to get the reader on your side. And so, in addition to presenting sensible information, you want the reader to share your opinion.

Here are some examples to show you the difference. For more examples try and use a thesis statement generator for persuasive essay and for argumentative one, and you’ll clearly see what sets them apart.

Additionally, you can take a look at any example of term paper for college , which will clearly show you the differences between the types. Remember, though, that the more controversial your topic is, the more likely it is that the reader will disagree with you!

🎬 Argumentative vs. Persuasive Essay: How to Start

For either type of essay, the foundation is generally the same. Before even thinking about your introduction, settle on a topic that genuinely interests you. What follows will differ for argumentative and persuasive essays.

In the case of argumentative writing, it’s crucial to have all the information you need to build up a strong set of arguments and examples. Therefore, don’t forget to spend some time researching your topic in earnest. Once you have all the data, you can easily choose which side to take. Never force a paper to align with your personal opinion if you don’t have enough supporting evidence.

In the case of a persuasive essay, your job is to make sure you have a decent topic and identify which side to support. The starting point is a bit less complicated.

✍️ Persuasive vs. Argumentative Essays: Writing Technique

This is where things get interesting in the clash between persuasive and argumentative writing. For college-level writing, it’s never enough to follow a general essay outline . Getting that coveted higher mark requires that you know the unique yet subtle features of both writing styles.

Topical and relevant reasons are the backbone of any argumentative text. This is where preliminary research comes in. Having requisite evidence and facts from credible sources ensures the worthiness of your essay. That way, the reader can validate your point of view.

As with argumentative writing, persuasive essays should include some measure of supporting facts. What distinguishes persuasive writing is that you must also engage the reader on an emotional level. Moreover, there’s no need to present opposing opinions. Your goal is to make the reader take your side. All’s fair in love and war!

👁️ Persuasive vs. Argumentative Essays: Point of View

Let’s talk more about presenting different opinions. You were probably taught that an academic essay includes at least three arguments and an additional counterargument . Keep in mind, however, that this rule applies only to argumentative essays, in which you introduce three or more arguments with evidence to support your point of view. You then offset that point of view by including an opposing opinion. By doing so, you allow the reader to choose a side, even though the facts, as you’ve presented them, are in favor of your opinion. This is a logic-based approach.

In a persuasive essay, you’re not likely to entertain the opposition. Your conviction is the very essence of the essay. Your take on the issue in question must come across as the only sensible approach. If you’re feeling confident, you’re welcome to include a counterargument, but only if you decimate it right away!

👏 The Audience of Argumentative vs. Persuasive Essays

We’ve seen the differences and similarities between argumentative and persuasive writing and walked you through the technical aspects of both. But there’s one final piece of the puzzle to be considered: the question of your audience. This is the biggest difference of them all.

When writing an argumentative essay, remember that you don’t need to convince anyone. There is no audience. You’re simply presenting the information you gathered without expecting anything in return (except maybe a pat on the back from your teacher).

Without an audience, there’s no one to persuade. This touches on another crucial element of the writing process : understanding what and how your readers think. This allows you to pick the best strategy to convince them to join your side.

❓ What’s the Difference between a Persuasive Essay and an Argumentative Essay?

The main difference between a persuasive essay and an argumentative essay comes down to your audience. For persuasive writing, it’s necessary to feel out your audience and wield that knowledge to prove the efficacy of your perspective. For argumentative writing, opt for a logical approach and just present the facts with no intent to persuade anyone.

Persuasive Essay Topics

• Cigarettes manufacturers must be banned. 
• Unrestricted access to women’s health care is crucial for the welfare of future generations.
• College sports need to benefit student-athletes .
• Lowering TOEFL scores across university will benefit international students. 
• American football promotes violence and jeopardize sportsmen’s health.
• Tattoos are fine art. 
• Animal transplantation can reduce the problem of organs shortage.
• Smoking in public places should be banned to protect and improve public health.
• Job drug test has to be made obligatory.  
• It is necessary to prohibit using cellphones while driving .
• Gun control legislation must be revised.
• Surveillance cameras have to be installed in all public places.  
• Mandatory overtime for nurses must be made illegal.  
• Marijuana should be legalized for medical use.
• Business should switch to remote work for an increased talent pool.  
• Experimentation on animals has to be banned.  
• It is crucial to limit clear cutting in rainforest. 
• It is necessary to forbid guns in college campuses .
• Companies should prioritize the development of biometric security.  
• Abortions should be legalized worldwide.
• Children should not have grades in school .
• Wearing face mask in public places should be mandatory.
• English language learners have to be immersed in English. 
• Net neutrality should be supported.  
• Body organs sale should not be allowed.

Argumentative Essay Topics

• Should celebrities be a positive role model ?
• Does the use of social media in nursing violate patients’ rights regarding privacy?
• Is it right to abolish capital punishment ?
• Is it ethical to use animals for research?  
• Should bullies be expelled from school?
• Is it fair to try juveniles as adults ?
• Do you think it wise to lower drinking age to 18?  
• Will implementation of free higher education diminish economic disparities? 
• Should the voluntary euthanasia be permitted?
• Is stem cells use ethical?
• Should schoolchildren study the evolution theory?  
• Is container deposit legislation an urgent issue?
• Is marriage based on love more successful than arranged?
• Should the use of cell phones in public places be banned?
• Is it right for celebrities to be involved in political activism? 
• Do you agree that health insurance has to cover art and music therapy ?
• Does the government have right to monitor its citizens using technology? 
• Is it ethical to perform gene editing on human embryos?
• Do you think online dating as serious as dating in person?  
• Should vaccination of children be compulsory?
• Are the social media platforms a threat to human relationships?
• Are there limits to what should be questioned? 
• Should modern society become vegan?
• Do you think the cigarette smoking should be made illegal?
• Should illegal immigrants have full access to all social services?
• Argumentative Essays // Purdue Writing Lab
• Argumentative Essay Structure (University of Washington)
• Suggestions for Developing Argumentative Essays (UC Berkeley)
• Argumentative essay | Quick guide (article) | Khan Academy
• Writing a Persuasive Essay: Hamilton College
• Persuasion (UMN Libraries)
• Persuasive Writing – Georgetown Law
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Speech Vs. Essay

How to Determine the Tone of an Essay

Writing a speech and writing an essay are two different experiences. While both the speech writer and the essay writer communicate information to a live audience or reading audience, the steps the writers go through to create the final version require varying methods, such as the choice of diction and dramatic effect.

Speech writing requires that a writer communicates a specific theme or topic to an audience. She uses a tone in her writing that produces an emotional effect on the audience. A presidential speech, for example, often uses a particular diction, full of patriotic, hopeful, grave or uplifting tones. While an essay also relies on tone for dramatic effect, the essay writer has less of a demand to please all members of her audience than the speech writer. For example, if you write a personal essay about a life-changing trip, you do not need for every person to admire your essay and the tone in which you compose it --- it is more written to make a point than to win over an audience. In general, a speech appeals to a specific audience in a certain place and time, while an essay communicates with a general audience.

Each essay format --- narrative, expository or personal --- follows a basic structure. It usually includes an introduction with a thesis statement, body paragraphs and a conclusion that synthesizes the information. A speech also has a particular format, with an introduction, examples and a conclusion, but the speech writer will often restate a point at the end of each section of the speech to ensure the audience is "with" him or her. Because the essayist understands that the writer can reread the last paragraph, or reread the entire essay again, he does not need to reiterate statements. Rather, an essay's structure relies on smooth transitions to the next theme.

Giving a Speech

The speech writer "performs" or delivers his speech in a way that gives his ideas, or themes, a particular meaning. For example, Martin Luther King wrote his "Dream" speech in the first-person "I" voice to produce an emotional impact on his listeners. In essay writing, a writer connects with her audience, whether live or on the page, without trying to win them over with her delivery.

Reading an Essay

An essay presenter only needs to look up from his paper every few minutes, while a person delivering a speech must deliver by memorization, only occasionally glancing at the page or screen. While an individual can read an essay either in an impassioned and enthusiastic or a sad and grave tone, the audience, in general, is more interested in hearing the quality of writing and information than the delivery, as they are for a speech.

Related Articles

How to Write an Introduction to an Analytical Essay

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How to Set Up a Rhetorical Analysis

How to Write an Essay in Conversation Style

How to Write a Speech About Someone I Admire

How to Write a Speech Essay

• Scholastic; Speechwriting With Karen Finney and Lou Giansante
• Inc.; Writing and Organizing a Winning Speech;Patricia Fripp; October 2000
• The University of Hong Kong Centre for Applied English Studies; Characteristics of Different Types of Essays
• Harvard Faculty of Arts and Sciences; Essay Structure; Elizabeth Abrams; 2000

Noelle Carver has been a freelance writer since 2009, with work published in "SSYK" and "The Wolf," two U.K. literary journals. Carver holds a Bachelor of Arts in literature from American University and a Master of Fine Arts in writing from The New School. She lives in New York City.

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A Speech Is Not an Essay

• John Coleman

Put the paper down.

Reading an essay to an audience can bore them to tears. I recently attended a conference where a brilliant man was speaking on a topic about which he was one of the world’s experts. Unfortunately, what he delivered was not a speech but an essay. This renowned academic had mastered the written form but mistakenly presumed that the same style could be used at a podium in the context of an hour-long public address. He treated the audience to exceptional content that was almost impossible to follow — monotone, flat, read from a script, and delivered from behind a tall podium.

• JC John Coleman is the author of the HBR Guide to Crafting Your Purpose . Subscribe to his free newsletter, On Purpose , or contact him at johnwilliamcoleman.com . johnwcoleman

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Argumentative vs. Persuasive

What's the difference.

Argumentative and persuasive writing are both forms of communication that aim to convince the audience of a particular viewpoint or opinion. However, they differ in their approach and purpose. Argumentative writing focuses on presenting logical reasoning and evidence to support a claim, often engaging in a debate-like structure. It aims to persuade the reader by presenting a strong and well-reasoned argument. On the other hand, persuasive writing appeals to the emotions and values of the audience, using techniques such as storytelling and rhetoric to sway their opinion. It aims to convince the reader by appealing to their emotions and personal beliefs. While both forms of writing are effective in their own ways, argumentative writing relies more on facts and evidence, while persuasive writing relies on emotional appeal and personal connection.

Further Detail

Introduction.

When it comes to communication and expressing opinions, two common approaches are argumentative and persuasive. While both aim to convince others of a particular viewpoint, they differ in their strategies and techniques. In this article, we will explore the attributes of argumentative and persuasive communication styles, highlighting their similarities and differences.

Definition and Purpose

Argumentative communication involves presenting logical reasoning and evidence to support a specific claim or position. The primary goal is to engage in a rational debate, presenting facts and counterarguments to persuade the audience that the presented viewpoint is more valid than others. On the other hand, persuasive communication focuses on appealing to emotions, values, and beliefs to influence the audience's attitudes or behaviors. The purpose is to sway individuals by creating an emotional connection and tapping into their desires or fears.

Approach and Tone

In terms of approach, argumentative communication tends to be more formal and structured. It relies heavily on logical reasoning, critical thinking, and evidence-based support. The tone is often objective and impersonal, aiming to present a well-reasoned case. On the contrary, persuasive communication adopts a more personal and subjective tone. It often employs storytelling, rhetorical devices, and vivid language to evoke emotions and create a sense of connection with the audience.

Evidence and Support

Both argumentative and persuasive communication rely on evidence and support to strengthen their claims. However, the types of evidence used may differ. In argumentative communication, the focus is on empirical data, research findings, expert opinions, and logical deductions. The aim is to provide a solid foundation for the argument and counter any opposing viewpoints. In persuasive communication, anecdotal evidence, personal experiences, testimonials, and appeals to authority or popular opinion are often employed. The goal is to create relatability and establish credibility through emotional resonance.

Structure and Organization

Argumentative communication typically follows a clear and logical structure. It often begins with an introduction that presents the main claim, followed by body paragraphs that provide supporting evidence and counterarguments. Finally, a conclusion summarizes the main points and restates the claim. This structure helps the audience follow the line of reasoning and evaluate the presented arguments objectively. On the other hand, persuasive communication may adopt a more flexible structure. It often starts with an attention-grabbing introduction that captures the audience's interest. The body paragraphs focus on building an emotional connection and presenting persuasive techniques. The conclusion aims to leave a lasting impression and call the audience to action.

Audience Engagement

While both argumentative and persuasive communication aim to engage the audience, they do so in different ways. Argumentative communication relies on intellectual engagement, appealing to the audience's sense of reason and critical thinking. It encourages the audience to evaluate the presented evidence and make an informed decision. Persuasive communication, on the other hand, seeks to create an emotional bond with the audience. It aims to captivate their attention, trigger empathy, and tap into their values and desires. By establishing this emotional connection, persuasive communication can influence the audience's attitudes and behaviors more effectively.

Use in Different Contexts

Argumentative communication is often employed in academic settings, formal debates, and legal proceedings. Its emphasis on logical reasoning and evidence makes it suitable for situations where objectivity and rationality are valued. Persuasive communication, on the other hand, finds its place in advertising, marketing, political campaigns, and public speaking. Its ability to tap into emotions and create a personal connection makes it effective in influencing public opinion, consumer behavior, and decision-making processes.

While argumentative and persuasive communication share the goal of convincing others, they differ in their approach, tone, evidence, structure, and audience engagement. Argumentative communication relies on logical reasoning and evidence-based support, adopting a formal and structured approach. Persuasive communication, on the other hand, appeals to emotions and personal beliefs, using storytelling and vivid language to create a connection with the audience. Understanding the attributes of these communication styles can help individuals choose the most appropriate approach based on the context and desired outcome.

Comparisons may contain inaccurate information about people, places, or facts. Please report any issues.

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Persuasive Essay Outline – Examples, Templates & Structure

Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

• An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
• The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea. 
• The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
• A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

• Choose a strong, clear thesis statement that presents your argument well.
• Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
• Use credible and reliable sources to support your argument so no one can second guess your point.
• Expect that people will have counterarguments and prepare a few talking points to address them.
• Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
• Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
• Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
• Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
• Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
• Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
• Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

• Importance of recycling and reducing waste in today’s climate.
• The need for stricter gun control laws all over the world.
• A paper on abortion rights in today’s age.
• Benefits of alternative energy sources over fossil fuels and how we can be using them.
• How social media has negative impacts on mental health in kids.
• Key benefits of a vegetarian or vegan diet and how it can help the planet.
• The value of a college education.
• Rise of plastic pollution on the environment and sea life and how it is affecting us.
• Why physical exercise and leading an active lifestyle are important.
• The dangers of texting while driving.
• How our public schools need better funding.
• Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

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Kinds of argumentative academic essays and their purposes

Published on November 5, 2014 by Shane Bryson . Revised on July 23, 2023.

Most of the time, when your supervisors and others talk about academic essays what they mean is essays that present well-reasoned points of view on various topics . This article explains some essential kinds of these essays—exegetical, discursive, expository, and argumentative—and outlines their key differences and similarities. We’ll call the group of them “persuasive essays,” since they all require you to persuade your reader in some way.

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Table of contents

Kinds of persuasive academic essays, difference between persuasive academic essays and standard scientific articles, differences between kinds of persuasive academic essays, other interesting articles.

Exegetical essays persuade your reader to interpret a theory in a certain way and show your ability to understand and accurately explain difficult ideas.

Discursive essays persuade your reader to see the different sides of a debate in a certain way and present your ability to compare different approaches to a topic.

Expository essays persuade your reader that your opinion is the right one and that you are a competent critical thinker.

Argumentative essays persuade your reader to see something new in a field of research and to see that you have some authority in that field.

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One thing that separates a persuasive academic essay from a standard scientific article or an article in a newspaper is that the author’s point of view plays a more obvious role. Whereas a scientist is taught not to present the facts as she sees them but as anyone can see them, an essayist always presents information from a certain point of view (usually her own), even if she usually avoids referring to herself in the text.

The different kinds of persuasive academic essays are distinguished by the different things they do, but also by the prominence of the author’s point of view. The following tables presents the differences.

What all persuasive academic essays do

The first thing to notice is that, while essay assignments do sometimes ask for one or the other of these types of essay, often persuasive academic essays will need to mix these styles. For example, in order to properly situate her view in the current literature on a topic, the author of an argumentative essay will sometimes need to present a brief exegesis of someone else’s view. Many other combinations are possible, and the argumentative essay, especially, may draw on each of the other three styles.

Second, each of these academic essay forms is argumentative, even though we call only one of them “the argumentative essay.” In fact, you should keep in mind that, speaking loosely, people sometimes do refer to all of these as “argumentative essays.” This term is not entirely inaccurate, since they all require skillful treatment of argumentation, and they all require you to persuade your reader of something.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
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The Difference between an Essay and a Speech

If speakers began simply reciting essays in front of live audiences, no matter how fascinating the topic, they'd end up with a lot of sleepy listeners. That's because speeches are written to be spoken aloud while most essays are not.

For both an essay and a speech, a writer must consider their audience. If you're writing an essay on a scientific discovery to be published in a scientific journal read by scientists, you probably won't need to include a section that explains the technical terms used. For publishing on other types of platforms, an essay writer must assume their audience knows nothing about the subject and explain it in great detail.

For a speech, considering the audience goes even farther. No, you won't have to explain your technical scientific terms when giving a speech to scientists in the field of the discovery you're speaking about, but you do need to keep them engaged. Tone of voice, speech patterns, and physical deportment are all elements to consider when delivering a speech, and the speechwriter must consider the ways in which all of those elements will be used, as well.

In an essay, points can be emphasized using bold text, italics, and underlining. Thoughts can be organized into subtitles and sections, each of which can help make clear to a reader how the information they're being given has been structured.

A speechwriter must consider how to emphasize certain points verbally and how to transition between thoughts naturally but clearly in a way the audience will be able to understand. A good speech captures an audience's attention and holds it during a set amount of time while an essay reader can take their time, skip through points, and reread portions that are unclear on their first reading.

For an essay, sources of information to back the writer's argument or illustrate a point are often used. Whenever a writer uses a source in their written work, they must include a citation and end with a bibliography of the works they've cited. Making your source clear by properly citing them in an essay is important to avoid plagiarism, and the rules around presenting those sources are strict and must be followed closely.

Speechwriters also sometimes use outside sources of information, but a speaker won't keep an audience engaged by ending with a spoken list of citations. Instead, a speaker must attribute any outside work or statement to its source verbally, letting an audience know who the source is in a way that naturally flows throughout their speech.

How to write a persuasive essay

Published September 27, 2020. Updated May 19, 2022.

Persuasive Essay Definition

A persuasive essay is a type of essay where the writer attempts to persuade the reader to agree with an opinion they feel strongly about. It uses emotions and opinions to convince the reader.

Overview of persuasive essay

Persuasive writing is made up of the three modes of persuasion. They are ethos (ethics), pathos (emotions), and logos (logic). A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic). These types of essays are more like an advertisement. The main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, the writer should know who the audience is. This helps to build the most effective essay possible. Researching information is not so important and does not need to consider counter-arguments.

Here is a helpful table of contents:

Key takeaways

Identifying persuasive writing, know your audience, possible topics for a persuasive essay, parts of an essay, outline example, persuasive essay template and examples, differences between persuasive and argumentative essays.

• The three modes of persuasion are ethos (ethics), pathos (emotions), and logos (logic)
• Persuasive writing uses emotions to convince your reader to agree with you
• A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic)
• The body paragraphs should be reasons explaining your position
• The conclusion should restate your position, summarize your main points, and end with a closing statement

Worried about your writing? Submit your paper for a Chegg Writing essay check , or for an Expert Check proofreading . Both can help you find and fix potential writing issues.

So, what makes persuasive writing… persuasive?

Modes of persuasion

All persuasive writing is made up from the three modes of persuasion: ethos, pathos, and logos:

• Ethos is an appeal to ethics, or values
• Its purpose is to demonstrate the writer’s credibility
• If the reader feels the writer is credible, they are more likely to trust them

Look at this example:

From my experience as a neonatal nurse, newborn babies sleep for 15 to 18 hours per day, but only for short periods of two to four hours at a time.

By highlighting their relevant profession, the writer establishes credibility.

• Pathos is an appeal to emotion
• The writer wants to make the reader feel something, using words
• Here is a good place to use emotive language

Although fostering a senior dog can be heartbreaking in the end, people volunteer to give old dogs love and a comfortable life in their final years.

Words like “heartbreaking” and “final years” are used to make the reader feel compassion.

• Logos is an appeal to logic
• It uses facts, statistics, and data to convince the reader
• Having credible information strengthens the argument

Statistically speaking, bungee jumping, with 1 death per 500,000 jumps, is safer than hang gliding, with 1 death per 560 instances, and canoeing, with 1 death per 10,000 instances.

Presenting the actual numbers of deaths per instance, you can convince a reader that bungee jumping is not as dangerous as most people think.

Although you can use all three modes of persuasion, for a persuasive essay, focus on pathos – the use of emotions.

In a persuasive essay, your main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, you need to know something about who your audience is.

It’s important to know who you are writing for so you know what types of points will appeal to them. This helps you build the most effective essay possible.

For example, say you are writing a social media post trying to convince people to visit a resort. If you were targeting families, you might focus on describing family travel packages and activities for children. If you were targeting college students, you might focus more on more adventurous activities (that are not kid-friendly) or even mention that it’s a great place for spring break.

In both cases, the target audience changes what points are focused on.

If your teacher assigns you a persuasive essay and leaves the topic wide open for you to choose, take a look at this list for some inspiration. Remember that if you strongly disagree with the topic, you could also write a persuasive essay about its opposite!

• Government should provide safety nets for the poor
• If a student is bullied, the bully’s parents should be fined
• The driving age should be raised to 18
• Instagram is bad for body image
• Healthcare should be a basic right in the U.S., like in other countries
• Social media is bad for developing interpersonal communication
• Eating local food is better for the environment than eating vegetarian
• There shouldn’t be billionaires
• High fructose corn syrup should be eliminated from foods
• Growing your own vegetables should be subsidized

Every essay you write will have 3 parts: an introduction, a body, and a conclusion.

Think of the organization of an essay like this:

• Intro – Tell your reader what you’re going to write about.
• Body – Write about it.
• Conclusion – Tell them what you wrote about.

Let’s go through each of those parts for a persuasive essay. Each part will include a sample.

Introduction

You want to begin your essay with a hook. A hook is an interesting opening that “catches” your reader and makes them want to read more. Your hook is usually the first sentence.

After you’ve hooked the reader, you want to give some context or background information. Think of each sentence in your intro as a stepping point. Each sentence brings you closer to your thesis statement.

Once you’ve given some context, write a thesis statement, which tells the reader exactly what they’re going to read about. For a persuasive essay, the thesis statement gives your position: what is your opinion about your topic? Think of it like a map to the rest of your essay.

Sample introduction

Can you identify the hook, background information, and thesis statement in this sample?

Think about your favorite class in high school. Why was this class your favorite? Who was your teacher? I’m sure you loved the subject, but I’m willing to bet the teacher had something to do with it. How many classes did you have every day? Have you ever thought about how many classes your teacher taught? How many tests did he grade? How many essays did she read through and give feedback on? How many faculty meetings did he attend? Teachers are professionals, but their salary has not kept up with the requirements school districts place on them. Teachers should be paid higher salaries.

A typical essay will have between one and three body paragraphs, although you can write as many as you need (or as many as your teacher assigns you). Regardless of how many body paragraphs you have, they will all be organized in a similar manner.

Start with a topic sentence to show your reader what is coming up. This is a general sentence that gives an overview of that paragraph. Since your thesis statement was your position on a topic, the topic sentences will be reasons for your position. Why do you believe what you believe?

The body paragraphs will explain your reasons using emotion and opinions. If you have facts, that’s okay, but remember that you are persuading using emotion more than logic.

End a body paragraph with a sentence that summarizes what you wrote or that leads into the next paragraph.

Sample body paragraphs

Can you identify the topic sentences? Is each topic sentence a reason for the writer’s position? Does the body paragraph explain that reason? Can you identify any of the modes of persuasion – ethos, pathos, logos?

Every quality teacher is both a subject matter expert and good at teaching. These are two different skills. A teacher who connects well with his students but doesn’t know the subject matter isn’t going to be an effective teacher. Conversely, a genius who know the subject matter inside out but can’t find a way to make the material accessible to her students is also not an effective teacher. A good teacher needs to be both; In a way, it’s like every teacher is doing two jobs, but only getting paid for one. Although doubling every teacher’s salary might not be possible, they should at least get a raise.

Another reason that teachers should be paid higher salaries is because their jobs go beyond teaching. They are also coaches, advisors, confidants, classroom managers, and so much more. Can you remember that one teacher who was there for you, beyond their role as an educator? Perhaps it was the history teacher who listened to you when things were tense at home. The writing teacher who encouraged you to pursue your love of short stories. The Spanish teacher who believed in you enough to convince you to apply for that scholarship. Teachers are performing duties that are not part of their contracts, and they do it because they love their job and they love their students. Doesn’t that deserve a raise?

Finally, teachers deserve a raise because their work is not just in the classroom. Teachers are in the classroom, actively teaching, for up to seven hours a day. Before you say that’s not a full work day of 8 hours, remember that teaching is only part of the job. Teachers need time to prepare their lessons. They need time to grade assignments, quizzes, and tests. They need time for administrative duties and meetings. It’s not unusual for a teacher to put in a 50 to 60-hour work week, on a regular basis. Their pay does not reflect the time actually spent working.

This is how your essay ends, and it is the last impression your reader takes away.

Conclude your essay by restating your position from your thesis statement (in the introduction). Then, summarize the main points (your reasons) from your essay.

Try to end with a closing statement: an idea that you want your reader to walk away with.

Sample conclusion

Can you identify the sentence that ties back to the thesis statement? Can you identify the summary of the main points? Can you identify a closing statement?

We all agree that teachers play an essential role in the lives of young people. Teachers know their subjects well, and they know how to share that information in a way that students can understand. Yes, teachers teach students what they need to be productive members of society, but they are also involved in their lives as mentors, coaches, advisors, and more. Plus, the hours they actually put in are not reflected in their pay. If school districts continue to demand that teachers work more, do more, and be more, the least teachers can get in return is pay that represents the importance of that work. It is time to give teachers a raise.

I. Teachers should be paid higher salaries.

II. Good teachers = good at teaching + subject knowledge. Two skills!

A. Good at teaching, bad at subject matter = ineffective

B. Genius at subject matter, bad at teaching = ineffective

C. Teacher needs to be both

• That’s like two jobs!
• Only 1 paycheck

Maybe not double pay, but more

III. Teachers do more than just teach

A. Coaches, advisors, confidants, classroom managers

B. Teacher who was more than just teacher

• History teacher – listened
• Writing teacher – encouraged
• Spanish teacher – scholarship

C. Duties not in their contracts

• Love their job
• Love their students

Doesn’t that deserve a raise?

IV. Work is not just in the classroom

A. Teach for 7 hours/day

B. Prepare lessons

D. Admin and meetings

E. 50-60 hours/week is common

Pay does not reflect time spent working

V. Teachers play essential role in students’ lives. It’s time to give them a raise.

Essay template

Essay example.

Before you turn in that paper, don’t forget to cite your sources in APA format , MLA format , or a style of your choice.

By Halina Stolar. Halina has a Master’s degree in teaching and taught English as a Second Language and writing for almost 15 years overseas. She now works as a freelance writer and geeks out over grammar for fun.

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