angels burger business plan pdf

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Success Story behind Angel’s Burger: From Common Employees to Owners

Everyone knows this burger and when I say everyone, I mean everyone.

Angel’s Burger is so popular that anyone and everyone can see it everywhere. It has more than a thousand outlets all over the Philippines. A lot of roadside breaks and late-night snacks have been spent on these burgers.

The very successful business known for its Buy 1, Take 1 Burger, had its humble beginnings. In fact, one of the owners was even an employee in a bank, Vicky Mojica.

This “Burger ng Bayan,” is the baby of Joseph and Vicky Mojica’s leap of faith. These two ‘regular’ employees quit their jobs during the ’90s, franchised a burger business and also ventured into several more businesses.

Now, the couple made Angel’s Burger a household name and as one of the most popular food kiosks in the country.

Its name came from their daughter Angel. It was when she was born that they decided to stop franchising and start a burger business of their own.

Angel’s Burger Story Timeline :

• 1997: first burger shop built and named it after Angel with an initial capital of P20,000. Unfortunately, it was NOT successful.
• After that, the couple decided to become Overseas Filipino Workers (OFWs).
• Vicky won the jackpot in a slot machine in Las Vegas. She took home $10,000 or around P500,000 at that time.
• With the lotto prize, Vicky and Joseph decided to come home and invest all of it in their burger business.

Their buy 1, take 1 strategy, which is what makes them famous, only profits a little when they were still starting but Vicky was positive that small profits are better as long as it is consistent.

“Konting kita basta dire-diretso ay okay na. Hindi kami naghangad ng sobra sobrang kita. Basta sigurado lang po na araw-araw may kita, masaya na po kami” – Vicky Mojica, Angel’s Burger Owner

The namesake Angel, their daughter is now all grown up and is very proud of her parents and what they have achieved. This is one of those rare times where a win in luck was beneficial and actually made a family successful. But no matter the luck, it was hard work that made sure of their success.

• Angel's Burger Owners
• Angel's Burger Story
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How to Start an Angels Burger Franchise

Starting a business can be a daunting task. There are so many things to think about – from the initial planning stages to the day-to-day tasks of running the business. So if you’re looking to start an angels burger franchise, you’ll need to research and ensure you’re fully prepared for what lies ahead.

In this article, we’ll walk you through everything you need to know to get your angel’s burger franchise off the ground! So, what are you waiting for? Start your journey to burger greatness today!

About Angel’s Burger

After their previous goto and bulalo food business failed, Joseph and Victoria Mojica, a husband and wife team, opened Angel’s Burger in 1997. So, where did the name “Angels Burger” come from? Angelica, their first daughter, inspired the name of the company.

The burger restaurant initially had only five sites, but it soon expanded to many in just a few years. After learning about America and tinkering with the burger’s recipe, the couple updated Angel’s Burger in 1999, turning it into the name we know and opening it up for franchising.

As the self-described “Burger ng Bayan,” the company takes pride in its selection of reasonably priced meals. Most shops are placed on street corners to be more convenient for people searching for fast but affordable food. Because it offers great value, its signature item, the Buy 1 Take 1 burger, is extremely well-liked in the Philippines.

Although the menu of each kiosk differs, the following meal items are always offered by Angel’s Burger:

• Buy 1 Take 1 burger (plain)
• Buy 1 Take 1 cheeseburger
• Ham sandwich
• Ham and cheese sandwich
• Ham and egg sandwich
• Meatloaf sandwich
• Hotdog sandwich

Angels Hamburger No Longer Available for Franchising

It’s disheartening that Angel’s Hamburger no longer provides franchising opportunities. The company was a well-known name in the industry, and their burgers were some of the best around.

However, rumors began to surface online in June 2014 that the company had closed its doors to franchising. While this is disappointing news, it’s important to remember that windows can open often.

There are plenty of other great burger chains out there that are looking for franchisees. So if you’re disappointed by the news about Angel’s Hamburger, don’t despair. There are plenty of other great opportunities out there for you to explore.

Angel’s Hamburger Franchise Alternatives

If you’re looking for a great burger franchise opportunity, there are plenty of other options out there for you to consider. Some of the best franchises in the industry include:

Minute Burger

Heaven’s hamburger.

The minimum number of stores needed to open a Minute Burger franchise is three, and the maximum number is five. According to the corporation, this figure is where profitability comes into play.

The franchise package costs P360,000.00 for two (2) outlets. This sum pays for the two (2) stores’ initial investment. The first two months should see the opening of the first two stores, and the third store should open after six months.

According to the following breakdown, the fees total P210,000 in non-refundable fees and P150,000 for refundable stock bonds. The use of the brand, complete service of the MB system, franchise fees, and an operating license are also included in this charge. However, the franchise package does not include construction costs, equipment, and working capital.

Contact Details

You can reach the Minute Burger franchising department by calling (toll-free) (02) 776 7740 or visiting the company’s website at www.minuteburger.com for further information.

You may email @ [email protected]; or [email protected].

The greatest option if you only want a “buy-1-take-1” burger franchise is a Heaven’s Hamburger franchise, which is likewise a product of Fab Suffrage Inc.

The franchise price for a food cart concept starts at P99k, and as an upgrade, you can negotiate with the franchisors to create a burger kiosk and bar (like an Angel’s Hamburger outlet).

For a piece of more detailed information on the Heaven’s Burger franchising, you may call 0917-5323708 / 0998-5928617 / (02)6231856

Contact Person: Mr. Edison Gomez

One of the substitutes, Fab Caffe, offers the same goods that Angel’s. The only difference is that in addition to the typical buy one take one burger you wanted to get at a business endeavor, and they also provide additional items like coffee shakes, Frappe, Milk Tea, siopao and siomai, Pizza, shawarma, or waffles on their menu. Additionally, Fab Caffe charges a lower franchise fee than Angel’s Hamburger did.

For a piece of more detailed information on the Fab Caffe franchising, you may call 0917-5323708 / 0998-5928617 / (02)6231856, and you may log on to this website: https://fabcaffe.com.ph/

You may email @ info https://web.facebook.com/fabsuffrageinc/customerservice.

Final Thoughts

We hope this has been helpful and informative, and we wish you the best of luck in your new venture! Remember to always consult with a professional before making any major decisions and to do your research thoroughly.

Angel’s Burger FAQ

Here are the frequently Asked Questions for Angel’s Burger

How much will it cost to franchise Angel’s burger?

Franchising Angel’s Burger will cost you a minimum of Php 535,000 + Php 30,000. However, depending on the location of your franchise and the size of your store, the total investment could be closer to 1 million pesos.

Is Angel’s burger a corporation?

Angel’s burger is not a corporation. It is a small business.

How many stores does Angel’s burger have?

Angel’s Burger has over 1000 branches nationwide, combining company-owned and franchised stores. The burger chain is trendy in the Philippines, where it was founded in 1984.

Is Angel’s burger Halal?

According to their website, Angel’s Burger is not certified as halal but does not use any pork or alcohol in their cooking. Many Muslims eat at this restaurant because they trust it follows Islamic dietary laws.

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Burger Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant » Burger Restaurant

Are you about starting a burger restaurant? If YES, here’s a complete sample burger restaurant business plan template & feasibility report you can use for FREE to get started .

Okay, so we have considered all the requirements for starting a burger restaurant. We have analyzed and drafted a sample burger restaurant marketing plan backed up by actionable guerrilla marketing ideas for burger restaurants. So let’s proceed to the business planning section.

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Why Start a Burger Restaurant Business?

Generally, burger restaurants are chain and franchised restaurants that mainly sell burgers but may also sell alcoholic and other beverages. Burger restaurant formats range from fast-food to full-service. Right from the beginning, burgers have been a staple American snack.

Burger restaurants don’t need to make anything other than really good burgers and really good fries. They are quite easy to make and don’t take much time to get ready. All you need is meat, buns, and fresh ingredients and you can make a wonderful burger in minutes, while other restaurants may need several minutes to prepare and serve their dishes.

Within the years, burger restaurants have improved. The days of simple cheeseburger with lettuce, tomato, and ketchup has long gone.

The industry is currently relishing an era of gourmet burgers and endless flavour profiles. So, just because you’re running a burger restaurant doesn’t mean that your food should be plain or simple. Most burger places today offer special sauces, gourmet toppings, and unexpected combinations.

This is indeed a business you should consider if you’re looking to venture into the food industry. With a burger business, you don’t have to worry about limiting your market to only meat lovers as there are many excellent veggie patties hitting menus everywhere that will please any veggie-lover out there.

In this modern age, it is very common to see lamb burgers, pork burgers, and even bison burgers. People who don’t eat beef can try a juicy chicken burger; if you’re pescatarian, you’ll love a salmon burger. Irrespective of your dietary restriction, there is a burger that comfortably suits your appeal. Read on as we put together a sample business plan for a burger restaurant.

A Sample Burger Restaurant Business Plan Template

1. industry overview.

The burger industry of this modern era is nothing near the industry some two decades back. Hamburger franchises have spread across the united states and have continued to explore innovative ways to turn their customers into loyal burger-fanatics.

But when it comes to a good hamburger, Americans are known to be very careful and selective. A report has it that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers.

Although the price and affordability of the burger is considered, high-quality ingredients are still very important in producing a successful burger business. Americans to a very large extent live on burgers and are known to go for the best.

Statistics show that nearly 80% of consumers eat at fast food restaurants at least once a month, and 34% of kids in the US eat fast food every day – and that’s not including the massive number of people eating at fast casual restaurants.

Burger in the United States is now seen a food that represents patriotism and festivity. They are always present at large family gatherings, particularly Fourth of July and Memorial Day celebrations. Given the timelessness of this All-American classic, it’s no wonder that the hamburger stands as one of the few “recession-proof” foods in the United States.

But note that with America’s fight against obesity, e-coli concerns, mad cow disease, and the recent go-green campaign, the burger industry has its own share of challenges and threats. Yet statistics has it that Americans tastes are becoming more diverse and varied.

Burger has always remained top in the minds of Americans, and the reason for this longevity is most times attributed to its widespread appeal. Burgers are affordable, portable, and customizable and they can be served gourmet-style or as a rustic yet classic go-to food.

2. Executive Summary

Star Burger will offer the people of San Diego an exciting menu of burgers, sandwiches, salads, desserts and coffee beverages. We plan to make use of a system that is entirely new to the industry to provide excellent services and products in a convenient and time-efficient way.

Star Burger will provide its customers with the opportunity to drive up and place their order of well-prepared burgers and sandwiches of different flavours and toppings. We also plan to offer our clients well blended lemonade, coffees, teas, and other custom drinks to go down with our unique burger and sandwiches. We will also offer soft drinks, fresh-baked pastries and other confections.

We at Star Burger plan to reach our targeted audience by deploying Drive-through facilities and Mobile Restaurants to satisfy the various urge of the people of San Diego, California. We believe that these facilities will be designed to manage the two-sided traffic and dispense customer-designed, specially ordered burgers and sandwiches in less time than when they visit other businesses.

Star Burger hopes to provide the people of San Diego with quality products and an extensive menu of delicious items, to make sure we get our customers’ loyalty, as well as good publicity coverage and media support.

We decided to become a Drive-through cafe between the mountains, attracting several million dollars through an initial public or private offering that would allow Star Burger to open fifteen to twenty facilities per year in all metropolitan communities in the North, Midwest, and South.

Star Burger will be registered as a Limited Liability Corporation, but all membership shares for now will be owned by Sampson and Nicky Shepard, and we also plan to leverage a portion of the shares to raise capital. Our plan at Star Burger is to sell 100 membership units to family members, friends, and angel investors.

Each membership unit at Star Burger is priced at $3,087 with a minimum of five units per membership certificate, or a minimum investment of $61,740 per investor. We have plans to ensure that irrespective of the amount of share units bought, Sampson and Nicky Shepard will maintain ownership of no less than 51% of Star Burger.

3. Our Products and Services

Star Burger is a San Diego burger and assorted sandwich restaurant serving during lunch time hour as well as early evening. We would operate weekdays from 9-7 pm. Our bread is chosen for several reasons: it is unique, healthy, and versatile.

We have prepared a menu that will give each customer the choice to enjoy our burgers and never get tired. We will attract 35% new customers a year after the second year and will reach profitability by the end of year two. Below are the products we plan to offer to our customers:

• Classic Gourmet Burgers: Cheese, Lettuce, Tomato, and Onion
• BBQ Bacon Burgers: BBQ Sauce, Bacon, Cheese, and Grilled or Fried Onions
• California Burgers: All the Classic Toppings and Avocado
• Hawaiian-Inspired Burgers: Lettuce, Tomato, Pineapple, and Sautéed Mushrooms
• Savoury Veggie Burgers: Veggie Patty, Lettuce, Tomato, Grilled Onions, & Sautéed Mushrooms
• Super Spicy Burgers: Spicy Beef, Spicy Mayo, Jalapeños, and Your Choice of Cheese
• Salmon Burgers
• Sandwiches with filling options: tofu pate, falafel, hummus, baba ganouj, tabouli, turkey, ham, chicken, pesto, assorted vegetables and assorted cheeses Drinks: lemonade, coffees, blended teas, and soft drinks

4. Our Mission and Vision Statement

• Star Burger’s vision is to establish a restaurant that will provide unique and assorted services to the people of San Diego and the State of California.
• Our mission at Star Burger is to provide the finest, healthiest and best tasting burgers and sandwiches in San Diego. Star Burger will offer the finest customer service; no customer will leave dissatisfied.

Our Business Structure

We at Star Burger plan to establish a business structure that is transparent and simple, since most of our personnel will be involved in production and there will be a relatively low headcount in management. We plan to establish three functioning units within Star Burger: Production, Sales and Marketing, and General and Administrative.

Star Burger Production unit will involve our Customer Service Specialists, who will be taking care of our Drive-through and Mobile Restaurants and attending to the needs of our customers. Our Sales and Marketing will take care of the promotion and scheduling of the Mobile Restaurant, as well as the promotion of the Drive-through and the Community Contribution program.

General and Administrative will take care of the facilities, equipment, inventory, payroll, and other basic, operational processes. Due to our goal to establish a unique burger restaurant in the United States, we took our time to lay out the various roles of our employees and what we need, and they include;

Chief Executive Officer

• Chief operating officer
• Chief financial officer
• Chief information officer
• Director of marketing
• District and facilities managers

Customer Service Specialists

5. Job Roles and Responsibilities

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Tasked with fixing prices and signing business deals
• Tasked with providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Tasked with signing checks and documents on behalf of Star Burger
• Evaluates the success of the organization

Chief Operating officer

• Tasked with overseeing the smooth running of the business
• Part of the team that determines the quantity of products that are to be produced daily
• Make lists and budget for all supplies
• Oversee the entire business process
• Map out strategy that will lead to efficiency amongst workers
• Tasked with training, evaluation and assessment of the workforce
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the bakery meets the expected safety and health standard at all times.

Chief Financial officer

• Tasked with preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Tasked with financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting
• Tasked with developing and managing financial systems and policies
• Tasked with administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Chief Information officer

• Provide technological guidance within an organization.
• Supervise information system and communications network.
• Develop and implement a customer service platform to serve the organization in every aspect.
• Design, establish, and maintain a network infrastructure for local and wide area connectivity and remote access.
• Participate in vendor contract negotiations for all new computer equipment and software purchased for the corporation.
• Create a cost-benefit analysis as well as supporting a detailed definition of data requirements and departmental workflows.
• Oversee Internet and computer operations.
• Takes care of the day-to-day operations of the information technology department including directing staff, who support administrative computing, networking, user services, telecommunications and other information technology functions.
• Propose hardware/software solutions to accomplish Star Burger’s business objectives.

Director of sales and marketing

• Takes care of external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyse the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Develops, executes and evaluates new plans for increasing sales
• Represents the Star Burger in strategic meetings
• Helps increase sales and growth for Star Burger

District and facilities manager

• Monitor the P&L reports for each store and develop effective ways to fill in any gaps between actual performance and Star Burger projections
• Prioritize store performance issues to make certain that the issues most directly affecting profitability are addressed first
• Immediately address any lapses in compliance with corporate policies or local, state and federal laws
• Act as a coach to the store managers and as a resource to each store employee to help inspire success
• Ensures that all contacts with customer (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the Star Burger ’s products
• Takes care of administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on Star Burger, promotional campaigns etc. to make sure accurate and helpful information is supplied to customers when they make enquiries.
• Tasked with cleaning the stand at all times
• Makes sure that toiletries and supplies don’t run out of stock
• Any other duty as assigned by the CEO.

6. SWOT Analysis

Our goal at Star Burger is to create a unique restaurant that sees to the need of the people. We also decided to get our SWOT Analysis, which brings to light our strengths and threats in the industry. We at Star Burger hired a business consultant to do this analysis for us because we believe an external firm will not compromise the information and chances of Star Burger in the Industry.

We were able to note our business strengths, weakness, opportunities and also the threats that we are likely going to be exposed to in the industry and our business location. Clearly summarized below is the result of our SWOT Analysis;

Our detailed SWOT analysis has identified three keys that will be instrumental to our success at Star Burger. First and foremost, our design and implementation of strict financial controls, which will be very crucial, since the restaurant industry is quite competitive.

Secondly, we will be offering high-quality fresh and healthy food to clearly stand out from our competition in San Diego. We have already put in place effective, targeted marketing campaigns to support the opening of the restaurant.

Our weakness according to the SWOT analysis will be the time it will take the people of San Diego to know where we are and what we offer.

People go about their daily activities and most times tend not to discover the new business in town unless the business establishes a direct marketing Plan. We at Star Burger plan to start advertising even before we open up our shops, at least to make sure that our brand is known.

• Opportunities

Indeed the opportunities available to Star Burger are limitless. The food and restaurant industry is a recession-proof industry that will always keep growing because people will always want food as it helps keep us alive and sane. People may no always have the time to cook due to their schedule, and will always decide to grab a burger and a cup of lemonade or coffee on their way to work.

Our threat at Star Burger is the fact that we are competing with already established restaurants in San Diego, California, and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

But with our unique workforce and plans, we have all it takes to dominate the industry and take up enough market share.

7. MARKET ANALYSIS

• Market Trend

Burgers in this new age are indulgent and upscale with a variety of toppings, including goat cheese, truffle oil, foie gras, aolis, marmalades, sautéed spinach, havarti, candied bacon and other healthy and exotic toppings. Burger blends are all the rage extending beyond traditional chuck, to include short rib, brisket, oxtail, rib eye, flank and much more.

A report has it that 2018 is the year for everything from giant, premium burgers to sliders and mini-portions, from bold Mexican and Asian flavours to Korean, Greek, Cajun, and more. International flavours are hot and growing, and the burger is the perfect vehicle to test drive and transport many flavours.

Report also has it that restaurants are beefing up menu language to highlight protein grams and adding protein topper boosters such as pastrami, bacon and pepperoni, as well as including lettuce wrapped options to increase the protein to carb ratio.

In line with the trend for more protein, eggs are topping off many burgers for 2018. Also the largest age segment of the American population is driving burger trends now and certainly into the future with their desire for global flavours, snack-sized portions (sliders), and healthy options and toppings.

From emphasizing and bolstering “protein” on menus, consumer geared messaging is also focused on other health oriented topics and features, including grass fed, organic, natural, gluten free, naked (no bun), and more.

We at Star Burger plan to always work with customers on additional blends, which can include anything. Burger epitomizes the perfect vehicle to adapt to new trends and international flavours. As a business’s that wants to become a market leader in the United States, we will focus our energy at working with customers to develop new blends and visions

8. Our Target Market

Our plan at Star Burger is to focus on two different market audiences: Commuters and Captive Consumers. We have taken our time to strategically design our business to access both of these markets. Commuters are defined as any one or more individuals in a motorized vehicle traveling from point “A” to point “B.”

Star Burger’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break. While our Captive Consumers market audience would include those who are tethered to a campus environment, or in a restricted entry environment that does not give the right to free movement.

This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved like special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities.

Our target market at Star Burger will also be the mobile individual who has more money than time, and excellent taste in choice of food, but no time to prepare them.

Our competitive advantage

Our competitions at Star Burger exist in many forms. They include fast food that takes the form of the traditional restaurants like McDonald’s, Burger King, and Wendy’s, as well as healthier alternatives like Subway . There are also three different delis located in San Diego that serve deli style sandwiches. These delis serve very basic, standard deli fare; generally sliced deli meats.

But we at Star Burger know that with the unique offerings we bring, we can dominate the market especially with a business that can provide a substantial value proposition where a customer does not have to find a parking place, exit the vehicle, stand in line to order, wait for the burger to be produced, pay a premium price for average product, find a place to sit, clean up the previous customer’s mess, then enjoy their lemonade or coffee… That’s if they have much time to spend.

Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy. We at Star Burger plan to provide an important community value for patronizing our business.

For every purchase a customer makes from us, we plan to donate up to 6% of the sale to the local charity selected by the customer.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Star Burger is a new restaurant with a unique plan to achieve success and become an industry leader. That is why we will be providing our products in the most convenient and efficient way available–either at one of our two-sided Drive-through shops, or at one of our Mobile Restaurant.

This will give us an advantage over our competitors because customers won’t need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. Our goal at Star Burger is to provide enough income to be able to run our business and still move on with our charity aspect. We plan to generate income by offering the following products to the people of San Diego:

10. Sales Forecast

Star Burger will open its doors for business by having two Drive-through locations in operation. We plan to open our first location in the second month of this plan and be fully operational beginning on the 1st day of November, and our second Drive-through will open six months later.

We will also add two more Drive-through locations in our second year and, and an additional seven Drive-through facilities in our third year. We at Star Burger plan to deploy one mobile unit in the fourth quarter of the first fiscal year. Deploy a second and a third mobile unit within our second fiscal year.

Using our detailed research and analysis, we expect to boost revenue from the commerce portion of our website, where it will sell Star Burger t-shirts, sweatshirts, insulated lemonade mugs, pre-packaged coffee beans, and other premium items. Although we are not expecting this to be a significant profit centre immediately, but it is a major part of the marketing plan.

We at Star Burger estimate that our total first year sales should reach $399,678. Our second year will see sales increase to $1,085,430. The third year, with the addition of such a significant number of outlets, we will see sales increase to $3,765,215.

• Marketing Strategy and Sales Strategy

With so many burger franchises and independent restaurants already open, marketing is one of the most important aspects of opening a burger restaurant. We at Star Burger understand this, which is why we will be placing our Drive-through stands in business locations of very high visibility and great ease of access.

Our Restaurants and stands will be located on high traffic commuter routes and close to shopping facilities so as to attract customers going to or from work, or while they are out for lunch, or on a shopping expedition. Our Drive-through will be very simple, astounding, and eye-catching.

We also plan to implement a low cost advertising/promotion campaign which could involve drive-time radio, but not much more. Star Burger will also establish good business relationships with schools, charities and corporations to provide significant free publicity because of our community support program.

We believe that if we give out charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about Star Burger.

We also plan to leverage the use of word of mouth advertising method, which is the greatest advertising program any business organisation can use. The media in San Diego will be more than willing to promote the charitable parts of Star Burger and give us the opportunity for more exposure each moment Star Burger contributes to charity.

The internet is a powerful marketing tool we at Star Burger cannot afford to overlook. We plan to create an optimized website to capture local searches and also establish a strong social media presence to easily boost sales. When we first open, we plan to create a local press release, run grand opening specials to draw in potential customers, and even invite local food bloggers to come try a free meal in exchange for a review.

11. Publicity and Advertising Strategy

Our plan at Star Burger is to gather enough brand awareness to leverage the product line into other regions and gain inquiries from potential inventors. To achieve this goal, we plan to do the following;

• Star Burger will spend $1,200 per month on public relations services for the next year. We intended to build awareness and carry out product information insertions, reviews, etc. We believe that a school fundraising program or our other charity programs will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
• Star Burger will also spend $800 per month concentrating on drive time Radio advertising. We plan to experiment with different stations, keeping careful track of results. As with the school fundraising program, we expect the stand and signage to be a substantial portion of our advertising.
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

12. Our Pricing Strategy

We haven’t gone back on our promise to leave no stone unturned in our quest to achieve our business goal. We at Star Burger have put plans in place to boost our income, which may include posting specials on high-profit items at the drive-up window.

We also plan to give out free burger coupons to those who have purchased a certain number of burgers or something similar.

Our management have been able to develop window sales techniques such as our sellers asking if the customer would like a new flavour or toppings with any drink of their choice. We believe that our pricing will be comparable to the competition in the market, but with the value-added feature of immediate, drive-through service and convenience.

• Payment Options

Our payment options at Star Burger will be all inclusive and acceptable because we understand that different people prefer different payment options. Here are the payment options that we will make available to our clients;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

We have also chosen banking platforms that will help us achieve our plans with little or no issues. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our service.

13. Startup Expenditure (Budget)

First and foremost, many factors in our modern America will decide the amount we will need to successfully launch Star Burger. These factors may include our location, the size of the business we want to start i.e. the number of outlets/stands et al, and of course the state of the economy as at when we intend starting the business.

We at Star Burger have conducted an extensive research and have come up with how we intend to spend our startup capital, and they include;

• The Fee for registering the business in the United States – $750
• The budget for legal fees, insurance, permits and license – $30, 000
• The amount needed to build a two standard shop and renovation of the facility inclusive – $60,000
• The Cost for the purchase of kitchen / production equipment and gadgets (industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs, Foils, Sound System, tables and chairs et al) – $25,000
• The Cost for supply of bread and other inventories for a month – $120,000
• The Cost of Launching a Website – $600
• The cost opening party – $5,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $100,000

Going by the report from our research and feasibility studies, we will need an average of $350,000 to start Star Burger.

• Generating Startup Capital for Star Burger

Star Burger will be established as a Limited Liability Company with Sampson and Nicky Shepard as its owners. This couple has a combined 25 years’ experience in the food and burger industry, and they hope to build a successful business. We hope to raise our startup fund through the following ways;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Generate fund from Angel Investors

Note : We have been able to raise $200,000 from the personal savings of our founders and we are almost at the verge of completing the money needed as capital from a reliable Angel investor with an eye for startup businesses.

14. Sustainability and Expansion Strategy

We at Star Burger believe that as time and seasons change, we will be offering products that will enhance sales and satisfy our customers’ desires. We also plan that during summer months, we will subsidize frozen drinks like lemonade, as well as soft drinks, and other cold beverages.

We at Star Burger have taken our time to research our local regulatory agencies and what licenses we need. These requirements we believe will vary by location, but we have a strong relationship through Mr. Sampson Shepard with the state chamber of commerce and health department and we plan to stay on the right side of the law.

We have put plans in place to get our business license, which legally allows us to make sales and collect sales tax, and a food handling certification, which we have acquired. We have also obtained the needed permits for construction and we are also expecting an inspection from the health department.

We at Star Burger also understand the importance of insurance for our business. We have contracted an insurance lawyer to help us get property insurance, which will help protect our building and surrounding property, providing coverage for fire, hail, or accidental damage.

We expect this type of policy to cover expensive commercial kitchen equipment , so we will be able to replace pieces damaged under covered circumstances.

We also plan to obtain liability insurance, as it covers legal fees and any damages that may be awarded as a result of a legal action against our business from any accidents or injuries. We will also offer worker’s compensation insurance to provide peace of mind to both the management and our employees, as it helps cover medical bills that may arise from employee injuries.

Our Drive-through stands will be manufactured by Lintel Construction. Our Mobile Restaurant and equipment will be supplied by Guarantee Savage.  Star Burger computer equipment and Internet connectivity will be provided by Nicklaus Communications.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging and Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress

SWOT Analysis for Burgers

A good hamburger never goes out of style, and if you're thinking about making an addition to your current menu, or you want to open a restaurant that features America's favorite fast food item, you must do a SWOT analysis for burger business before you make a final decision. This is an important burger industry analysis that must be included in any burger house business plan that you create. It can help you determine whether or not the market demand matches your enthusiasm, and identify strengths, weaknesses, opportunities, and threats that indicate how successful your foray into the burger world will be and the likely consequences of your decision.

Strengths of Starting a Burger Restaurant

If you own a restaurant and are thinking about adding burgers to the menu, one of your main strengths is that you already have the cooking and refrigeration equipment in place, which means you don't have the start-up costs that are a barrier to entry for others. Another strength that would apply whether or not you already have a restaurant is using premium ingredients such as beef from corn-fed cows, organic produce from local farms, and homemade buns that includes choices such as whole wheat, sourdough, and pumpernickel. As part of your burger industry analysis, you could also list the fact that you cook your burgers only when a customer makes an order because this guarantees a fresh, juicy taste. Offering extended hours into the late night also gives you a way to appeal to customers craving a burger after-hours, which is especially advantageous if your restaurant is located in an area popular for night-life.

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Swot analysis for gelato shops, how to start a crepes restaurant, color ideas for restaurant exteriors, how to build a bistro bar, how to write a good restaurant marketing plan, weaknesses of starting a burger restaurant.

Understanding the potential weaknesses of your SWOT analysis for burger business is important in any burger house business plan because those drawbacks could result in failure if you're not prepared. If you already own a restaurant and are thinking about adding burgers to the menu, one weakness could be a lack of effective advertising or promotion to alert customers to the new addition. That means you could lose customers who want to eat burgers but aren't aware that you now offer that on the menu. Another potential weakness is lack of differentiation. How will you find a way to make your burgers unique in an industry saturated with burger restaurants? If all you're offering is another "fresh" burger, you may lack the market differentiation to truly stand out and become successful.

Opportunities for Starting a Burger Restaurant

The opportunities identified in your SWOT analysis for burger business is the area in which you can define what makes your burgers different and unique. For example, selling gourmet or affordable burgers in a market filled with expensive burger offerings is a prime opportunity to fill a niche. If your restaurant is located or will be located in an area where your target audience is very health-conscious, offering gluten-free buns, burgers without buns, and the leanest beef available is a prime opportunity to gain a competitive advantage.

Threats to Starting a Burger Restaurant

A comprehensive burger industry analysis must include threats such as health concerns related to obesity and eating red meat, changing dietary habits, and the media's increasing focus on identifying unhealthy food. These are challenges that can derail your efforts unless you find creative ways to address them, such as offering healthier beef and making your beef patties adhere to the recommended ounces for a single serving of food. Your burger house business plan should also include an evaluation of the other restaurants in your market area that sell similarly priced burgers. Your biggest threat may be fast food franchises with big advertising budgets that can dominate the market.

• Panmore Institute: Burger King SWOT Analysis & Recommendations
• Business News Daily: SWOT Analysis: What It is and When to Use It

Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority.

How to Franchise: Angel’s Burger

December 24, 2018

Pinoy Money Talk

In countless streets and sidewalks across the country, Angel’s Burger kiosks abound serving their popular buy-one, take-one burgers to Pinoys on a tight budget. If you’re one of the many entrepreneurs interested to franchise this burger chain, continue reading below for more information.

About Angel’s Burger

Angel’s Burger was started by husband-and-wife Joseph and Victoria Mojica in 1997, after their previous goto and bulalo food venture proved unprofitable. Where did Angel’s Burger get its name? The business was actually named after their first daughter, Angelica.

The burger chain started out with only five outlets but quickly grew to several locations in just a couple of years. In 1999, after acquiring knowledge from America and experimenting with the burger’s recipe, the couple revamped Angel’s Burger into the brand we now know and made it available for franchising.

As the self-proclaimed “Burger ng Bayan”, the brand takes pride in its affordable food offerings. Most kiosks are strategically located on street corners to make them more accessible to those looking for a quick but inexpensive meal. Their flagship product, the Buy 1 Take 1 burger , is hugely popular among Filipinos because of its value for money. 

Angel’s Burger’s menu varies from one kiosk to another but here are some of their consistently available food products:

• Buy 1 Take 1 burger (plain)
• Buy 1 Take 1 cheeseburger
• Ham sandwich
• Ham and cheese sandwich
• Ham and egg sandwich
• Meatloaf sandwich
• Hotdog sandwich

To make sure that the burgers maintain good taste and quality, Angel’s Burger partnered with San Miguel Pure Foods – Great Food Solutions Inc. (GFS) to consistently supply flour, cheese, burger patties, and San Mig Coffee 3-in-1 mix to its food stalls.

Franchise Fee and Application

With over a thousand kiosks across the country, Angel’s Burger’s apparent success and rapid growth continues to pique the interest of potential franchisees across the country.

Interested to franchise Angel’s Burger? Unfortunately, the burger chain has announced in 2014 that it is no longer available for franchising. At present, there is currently no available info about Angel’s Burger’s franchise fee  or application process as hundreds of online queries remain unanswered on their Facebook page and other forums.

(But if you wish to receive updates about Angel’s Burger franchising opportunity in case it opens up, like and follow  PMT’s Facebook page !)

Contact Details

Angel’s Burger’s website has long been inactive and does not provide any telephone numbers. They do have a Facebook page but no admin account is officially replying to comments posted there. Here are their email address and Facebook and Instagram links if you wish to contact them.

Email: [email protected]

Facebook: facebook.com/angelsburgerofficial

Instagram: @angelsburger_official

In case we acquire more information about Angel’s Burger franchise, we will update this article accordingly. So don’t forget to like and follow  PMT’s Facebook page !

Looking for other franchising opportunities? Check out PinoyMoneyTalk’s   List of Philippine companies available for Franchising

Information and Image Sources: Angel’s Burger official Facebook page, iFranchise.ph, Angels’ Burger Instagram

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Angels Burger Franchise - Cheap Hamburger Outlet Kiosk Investment

Angels Burger franchise is one of the fast rising small business investments for Filipino entrepreneurs this year 2014 and the years before it. Fact is, there is little to no online presence to find regarding this SME investment possibility and you can't even see information on who is the owner, their contact details and where to go to make an inquiry and ask about a possible franchise investment, fee / cost, requirements, package inclusions and so on.

Cheap as the idea is for selling buy 1 take 1 hamburgers on the street through burger outlet kiosks by Angel's Hamburger, Pinoys seem to love the idea of food smorgasboard and free concept. The word free itself has since been incorporated in different business franchise owners and was coined with an "eat all you can" concept which has gained so much attention for the locals who love to eat. Food business has since then never been the same as outlets and branches of eat all you can restaurants have sprouted like mushroom all over Metro Manila.

Smaller business idea versions like the Mang Inasal's rice all you can have also gained so much attention from patrons and customers who love the idea of "cheap food choices" when they hear the words free and all you can phrases. Tokyo Tokyo has also used the hype with their rice all you can venture which has now become popular for Japanese food lovers in Metro Manila malls and surrounding provinces where you can find an outlet.

At a local entrepreneur forum, interested investors and Philippine business owners wanna be have been asking for more information but still, I am not so sure why the original owner would not allow information online in the internet. Back in 2010, thousands of potential investors are looking forward to put up an outlet in their place. A Facebook page was built only for fun by some buffs which is literally useless for investors looking for relevant information.

Today still in 2014, you can see even in ads by Yahoo or Google or Bing. You can't find a single guide for interested investors on Angels Burger franchise. There are other alternatives though but it seems that the effect of this small business is unstoppable that many interested investors would like to know how to get a franchise of the burger stand.

As an alternative although one big investment is needed, you can try Burger King franchise . I can't find one for Burger Machine. Minute Burger and Scott Burger information though and I'm afraid that these pioneer ones who arrived in the hamburger business franchise investment street food type of food cart franchise and stand were now under developed by its original owners.

While some would provide franchise information from business operations and support, management training services to marketing and promotion of the product, there is an actual fee / cost of opening up a franchise which range from Php 535,000 + Php 30,000 to probably 1M investment capital per store or outlet. Sadly, an Angels Burger franchise does not reveal any guide for potential investors.

Usual Basic Franchise Package Cost / Fees and Inclusions Compared to Angels Burger Franchise

While there is little to no information online and offline from the real owners of Angels Burger franchise found today, even if you ask from an outlet, the staff will say they are not open for franchising. There is also no available online information to many burger stand / outlet business franchise except for food carts.

This popular food selling stint turned-street-food investments have generic basic package inclusion for your money's worth, should you decide to put up a store but most of them would either end up bankrupt or just maintaining a decent return on investment.

We will provide and introduce a sample for the interested parties below but this is not the actual Angel's Burger system. May this only serve as an idea for future investors to serve as a contract / business plan template sample concept.

source: www.minuteburger.com

• Franchise and License Fee
• On Site Processing
• Store Construction
• Store Equipment & Outlet Selling Materials and Paraphernalia
• Business and Franchise Permits (to be secured by Franchisee)
• Initial Marketing Aids and Collaterals
• Rental Deposit
• Use of Goodwill Marks / Franchise (trade name and logo) & Business System
• Personnel Training
• Initial Stocks (Credit Line)
• Security Deposit

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Angel’s Burger marks 25 years with more than 4.9B burgers sold

Angel’s Burger, a Filipino brand synonymous with “burger ng masa” (burger for the masses), marks today, Nov. 19, 25 years of trailblazing franchise business initiatives and serving more than 4.9 billion hamburgers around the country.

Vicky Mojica, co-founded Angel’s Burger with her husband, Joseph Mojica.

They started Angel’s in 1997 through the innovative and pro-masses “Buy One, Take One” scheme, and named the venture after their third child, Angelica or Angel.

A slot machine win in Las Vegas, USA, helped finance the startup business.

“With that unexpected winning, we decided to go back home and infuse the money to our business, Angel’s Burger, which has somehow survived despite the crisis,” said Joseph.

The business took on a new lease and Angel’s branches grew to over 1,000.

In 2003, it started franchising out stores. From its humble beginnings in Sikatuna Village in Quezon City, it transferred its operations to Concepcion Uno in Marikina City, and later to Parang, Marikina, in a state-of-the-art building complex with a manpower of 2,195 nationwide. The couple’s children - Cholo, Joma, and Angel are now running the day-to-day operations of the business.

“When we started Angel’s Burger, ang nasa isip namin is yung makapaghatid kami ng mura at masarap na pagkain sa tao. Parating sinasabi ng asawa ko, hindi baleng hindi ganun kalaki ang kita kasi kahit maliit lang, kung madami naman ang mabebenta mo, ayos na din yun. Kaya tuwing tinitingnan ko ang building namin where we hold our operations now, parang naiiyak ako. Kasi to be honest, hindi namin akalain na lalaki kami ng ganito” shares Vicky. (Our goal was to offer a cheaper but delicious burger alternative to the people, even if it means measly profit for us. Seeing our brand grow through these efforts through the years still bring tears to my eyes. We never expected the business to grow this big.)

The business continued to thrive for several years until the pandemic hit in 2020, which was a major setback for the company.

“Sa totoo lang, ang stores namin only closes two days in a year, tuwing Good Friday and December 31. Yun lang. (Our stores only close on Good Friday and New Year’s Eve) The rest of the year, we are open 24/7. When the pandemic hit, we had to close our stores for two months,” Vicky said.

“It’s the worst crisis we ever experienced, next to Ondoy. With Ondoy kasi, one day lang naman nangyari eh. Although it took us several weeks and months before we can fully recover, ang difference is, we started rebuilding day 1 after it happened. With the pandemic, we don’t know when it will end so we don’t know when we can start all over again,” shares Vicky.

By May of 2022, the Marikina local government gave the go signal for Angel’s to reopen its stores and had since regained its footing, serving burgers, sausages, and its latest offering – the Chori Burger.

“Ako kasi naniniwala ako na sa lahat ng bagay na gagawin mo, dapat ilagay mo ng buong buo ang puso mo. Kasi kung mahal mo ang ginagawa mo, hinding-hindi ka magkakamali,” said Vicky. (It has been my belief that when you give your whole heart to anything that you do and if you love what you are doing, you will never fail.)