application letter and its importance

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Writing a Winning Job Application Letter: Tips and Examples

A job application letter, also known as a cover letter, is a formal letter that accompanies your resume and introduces you to a potential employer. The purpose of a job application letter is to highlight your qualifications, experience, and skills that make you the perfect candidate for the job. It also helps employers understand your personality, work ethic, and how you plan to contribute to their organization.

Importance of Customization

One of the key factors that can make or break your job application letter is how well you customize it to the specific job you are applying for. Employers want to see that you have taken the time to research their company and understand what they are looking for in a candidate. Customizing your letter also shows that you are genuinely interested in the job and that you are willing to put in the extra effort to stand out from other applicants.

Brief Overview of Key Sections

While job application letters can vary slightly depending on the job and industry, they typically contain four key sections:

Introduction: This section should include a brief introduction, the job you are applying for, and how you found out about it.

Qualifications: In this section, you should discuss your qualifications and experience that make you a good fit for the job. Be sure to tailor this section to the specific job requirements to show that you have the skills they are looking for.

Skills: Here, you should highlight your relevant skills and how they apply to the job. Use examples from your past experiences to demonstrate your proficiency in each skill.

Closing: The closing paragraph should thank the employer for considering your application and provide contact information for them to reach you.

In this article, we will dive into each of these sections in more detail and provide tips and examples to help you write a winning job application letter.

Understand the Job Requirements

To write a winning job application letter, it is important to thoroughly understand the job requirements. This involves analyzing the job description and understanding the needs of the employer, as well as tailoring your letter to attract the specific employer.

A. Analyzing the Job Description

The job description provides you with valuable information about the position you are applying for. It outlines the required skills, qualifications, and responsibilities of the job. By analyzing the job description, you can determine if the role is a good fit for your experience and qualifications.

When analyzing the job description, it is important to pay attention to key phrases and requirements mentioned. These can give you insight into the priorities of the employer and allow you to tailor your application to meet those priorities.

B. Understanding the Needs of the Employer

To write a winning job application letter, it is also essential to understand the needs of the employer. This means researching the company and the industry to get a better understanding of the company culture, mission, and values. It also means understanding the desired outcome of the position and how you can address the employer’s needs.

One way to convey your understanding of the employer’s needs is to highlight relevant accomplishments in your application letter. By showing how you have successfully addressed similar challenges in the past, you can demonstrate your potential value to the employer.

C. Tailoring the Letter to Attract Specific Employer

Finally, to write a winning job application letter, it is important to tailor your letter to attract the specific employer. This means using language and examples that relate to the specific company and its values. It also means customizing your application letter to the specific job and its requirements.

To tailor your letter, take the time to research the company and its values. This can involve reviewing their website, social media, and other online resources. By addressing the specific needs and values of the employer, you can show that you are invested in the position and the company.

To write a winning job application letter, it is important to understand the job requirements, analyze the job description, understand the needs of the employer, and tailor the letter to attract the specific employer. By doing so, you can craft an application that stands out from the competition and showcases your value as a candidate.

Research the Company and Industry

Before writing your job application letter, it’s important to research the company and industry thoroughly to increase your chances of writing a winning letter. Here are three key areas to focus on:

A. Understanding the Mission, Vision, and Values of the Company

Make sure you take the time to research the company’s mission, vision, and values. This will help you understand the company’s goals and the qualities they look for in employees. You can find this information on the company’s website, social media pages or company annual report.

Incorporate the values and mission statement of the company into your job application letter. This highlights your alignment with the company culture, and how your beliefs and goals match that of the organization’s.

B. Identifying the Company’s Competition

Once you have an understanding of the company, you need to identify the company’s competition. Knowing who the competitors are can help you understand the industry as well as the company’s market share position.

List the company’s competitors in your job application letter and briefly explain how you see the company’s strengths overcoming the competitors’ weaknesses.

C. Industry Trends and How to Address Them

The final area to focus on when researching the company and industry is identifying current industry trends and how these trends may impact the company’s future. Use reputable sources to gather trends and predictions about the industry. This will also show the recruiter that you are not only familiar with their industry, but are engaging in informed discussion and contributing to innovative solutions.

Incorporate industry trends into your job application letter and showcase the ideas and innovations you bring, how leveraging them can enhance the company’s position and how you can contribute to any current and future challenges, for which the potential employer has yet to find a solution.

By researching and incorporating the above areas into your job application letter, you demonstrate a genuine interest in the organization and showcase clear understanding, innovative thought and how your expertise can improve the company’s performance.

Know Your Strengths and Skills

When writing a job application letter, it’s crucial to understand your unique selling proposition, relevant experience, and transferrable skills. This information will help you stand out from the other applicants and potentially land the job of your dreams.

A. Identifying Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other candidates. It could be a specific skill, experience or personality trait that aligns with the company’s values and job requirements. Start by analyzing the job description and researching the company culture to identify what makes you an ideal candidate for the role.

Once you have identified your USP, use it as the main selling point in your job application letter. Highlight your strengths and skills and explain how they align with the job requirements and the company’s values. This will show the hiring manager that you are not just another candidate, but someone who has something valuable to offer.

B. Highlighting Your Relevant Experience and Accomplishments

Your work experience and achievements are essential in demonstrating your abilities and suitability for the job. When crafting your job application letter, focus on highlighting your relevant experience and accomplishments. Use specific examples to demonstrate how you have contributed in previous roles and how those skills could be applied to the new role you are applying for.

Be sure to use metrics whenever possible as numbers are a great way to showcase your achievements. For example, if you were able to increase sales revenue by 20% in your previous role, mention it in your letter. This will give the hiring manager a clear understanding of your capabilities and how they align with the job requirements.

C. Understanding How to Leverage Transferrable Skills

Transferrable skills are those abilities that you have gained from your previous experiences that are not necessarily related to the job you are applying for. They can be valuable in demonstrating your adaptability and ability to learn quickly.

When discussing your transferrable skills in your job application letter, highlight how they could be applied to the new role you are applying for. For example, if you have strong communication skills, explain how you could use that to effectively collaborate with team members and clients.

By understanding and leveraging your unique selling proposition, relevant experience and accomplishments, and transferrable skills, you can write a job application letter that stands out from the crowd. Remember to tailor your letter to the job requirements and company culture to increase your chances of success.

Address Gaps in Your Resume or Experience

When applying for a job, it’s important to consider any gaps in your resume or experience that might be a red flag for hiring managers. Addressing these gaps upfront can demonstrate your accountability and willingness to take ownership of your shortcomings.

A. Taking ownership of failings

If you have gaps in your work history or experience, don’t try to hide or make excuses for them. Instead, take ownership of any failings and show that you’re actively working to improve yourself. This could involve taking courses, pursuing certifications, or volunteering in relevant areas to gain hands-on experience.

B. Finding a workaround for unfilled requirements

Sometimes a job posting requires specific qualifications or experience that you don’t have. In these cases, it’s important to find a workaround that demonstrates your ability to still meet the employer’s needs. This could involve highlighting related experience or transferable skills that could compensate for the missing requirement. Alternatively, it might involve offering to take on additional training or work with a mentor to acquire the missing knowledge.

C. Highlighting transferable skills to counter an irrelevant job background

When applying for a job in a new industry or field, it’s common to have a background that might not seem directly relevant. However, this doesn’t necessarily mean you’re unqualified for the role. By highlighting transferable skills, such as leadership, problem-solving, or communication, you can demonstrate your ability to adapt to new situations and learn quickly.

Addressing gaps in your resume or experience is an important aspect of writing a winning job application letter. By taking ownership of your failings, finding workarounds for unfilled requirements, and highlighting transferable skills, you can position yourself as a strong candidate and increase your chances of landing the job you want.

Crafting an Attention-grabbing Opening Paragraph

In the competitive job market, first impressions matter. The opening paragraph of your job application letter is your opportunity to make a positive and lasting impression on potential employers. In this section, we’ll explore the importance of crafting an attention-grabbing opening paragraph and provide tips and examples on how to do so.

A. Importance of First Impressions

Studies show that it takes less than 30 seconds for a recruiter or hiring manager to form an initial impression of a job candidate. This means that your opening paragraph is a critical component of your job application letter. Your goal is to capture the employer’s interest and convince them to continue reading.

B. Creative and Engaging Opening Lines

One effective way to capture the employer’s attention is by starting your letter with a creative and engaging opening line. This can be a quote, a personal story, a relevant statistic, or a bold statement. The key is to be authentic and genuine while still standing out from other applicants.

C. Strategies for Catching the Employer’s Attention

Beyond the opening line, there are several strategies you can use to further capture the employer’s attention. These include highlighting relevant skills and experience, demonstrating enthusiasm for the position and company, and connecting your qualifications to the job requirements.

By following these tips and examples, you can craft an attention-grabbing opening paragraph that sets you apart from the competition and piques the employer’s interest.

Highlighting Your Accomplishments

When it comes to writing a winning job application letter, highlighting your accomplishments is crucial. This allows potential employers to see the proven results that you can bring to their organization. Here are a few tips on how to effectively highlight your accomplishments:

A. Demonstrating Achievements in Previous Roles

One of the most effective ways to demonstrate your achievements is by highlighting your accomplishments in your previous roles. This shows that you have a track record of success and can bring that success to your next job. When highlighting your achievements, make sure to focus on results, not just responsibilities. Instead of stating that you managed a team, highlight the specific results that you achieved as a team leader.

For example, instead of saying, “Managed a team of 10 employees,” you could say, “Led a team of 10 employees to achieve a 25% increase in sales within the first quarter.” This shows the impact you had in your previous role and gives potential employers an idea of what you can achieve in their organization.

B. Using Data to Support Accomplishments

Using data to support your accomplishments is a powerful way to illustrate the impact you had in your previous roles. This could include data such as sales figures, customer satisfaction ratings, or employee retention rates. When using data, make sure to include specific numbers and percentages.

For example, instead of saying, “Improved customer satisfaction,” you could say, “Increased customer satisfaction ratings by 15% through implementing a new customer service training program.” This demonstrates the impact you had on the organization and the value you can bring to a potential employer.

C. Highlighting Relevant Certifications and Awards

Another way to highlight your accomplishments is by showcasing any relevant certifications or awards you have received. This shows that you have taken the time to invest in your professional development and have been recognized for your achievements.

When highlighting certifications and awards, make sure to explain why they are relevant to the job you are applying for. For example, if you are applying for a marketing position, highlighting your Google Analytics certification would be relevant as it demonstrates your analytics skills.

Highlighting your accomplishments is a crucial part of writing a winning job application letter. By demonstrating your achievements in previous roles, using data to support your accomplishments, and highlighting relevant certifications and awards, you can show potential employers the value you can bring to their organization.

Showcasing Your Writing Skills

When it comes to writing a winning job application letter, showcasing your exceptional writing skills is crucial to increase your chances of getting hired. Employers often look for applicants who have a way with words, can express themselves clearly, and can craft compelling content that leaves a lasting impression. Here are several ways to showcase your writing skills:

A. Highlighting experience in writing

One of the most effective ways to showcase your writing skills is to highlight your experience as a writer. This can include previous work experience in writing-related fields such as journalism, marketing, or content creation. If you have a writing degree, mention it. You can also share published articles or blog posts that you have written to demonstrate your skills in action. Highlighting relevant experience shows that you have the skills needed to excel in the role you are applying for.

B. Incorporating keywords

Incorporating keywords relevant to the job posting can also help showcase your writing skills. Employers often use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords related to the position. By including these keywords, you can increase your chances of getting past the initial screening process and showcase your understanding of industry-specific language.

C. Proper grammar, spelling, and tone

Finally, it’s essential to ensure that your writing exhibits proper grammar, spelling, and tone. Errors in these areas can undercut the impact of your application letter and send the wrong message to your potential employer. Take the time to proofread your cover letter and resume carefully, and have someone else review them too. Double-check for proper punctuation, spelling errors, and that your tone fits the professional context.

Showcasing your writing skills is critical when applying for jobs, particularly those that require excellent communication skills. Highlighting relevant experience, incorporating keywords, and ensuring proper grammar, spelling, and tone are strategies that can help set you apart from other applicants and make a lasting impression on potential employers.

Using Power Words and Phrases

When writing a job application letter, it is essential to use powerful words and phrases that can help you stand out from the crowd. Here are some tips to help you select the right words:

A. Selecting Strong Action Words

Action words can help demonstrate your skills and experience effectively. Use verbs that showcase your achievements and contributions to your previous roles. For instance, rather than saying you “assisted” your team, use words such as “led,” “managed,” or “initiated” to emphasize your role in driving projects and initiatives forward.

B. Avoiding Common Clichés and Buzzwords

Although buzzwords and clichés may seem tempting, they could potentially undermine the impact of your letter. Instead of using cookie-cutter phrases like “I am a team player,” try to use specific examples to illustrate your ability to work collaboratively. Also, avoid jargon that may not be familiar to the reader and opt for straightforward language that can be easily understood.

C. Crafting Impactful and Persuasive Sentences

To make your letter more impactful and persuasive, use language that emphasizes your strengths and accomplishments. Start sentences with action words and focus on the results you have achieved. Also, be specific and illustrate your points with concrete examples that demonstrate your value to the prospective employer.

When writing your job application letter, make sure to choose powerful words that demonstrate your expertise and experience effectively. Avoid using clichés and buzzwords and instead focus on crafting persuasive and impactful sentences that showcase your strengths and contributions. By following these principles, you can create a compelling letter that increases your chances of landing the job you want.

Formatting and Presentation of Your Job Application Letter

When it comes to writing a winning job application letter, the presentation and formatting of the letter are just as important as the content. Here are some tips to ensure your letter looks professional and polished:

A. Ensure consistency in formatting

Make sure your letter has a consistent format throughout. This means using the same font and font size for the entire letter. Also, ensure that the margins and spacing are consistent from beginning to end.

B. Proper use of fonts, margins, and spacing

Use a standard font like Times New Roman or Arial, in a legible size (such as 11pt or 12pt). Be sure to use proper spacing between paragraphs and section headers. It’s important to have enough white space to make the letter easy to read, but not so much that it takes up unnecessary space.

C. Guidelines on length of the letter

Longer letters can seem rambling and may deter the hiring manager from reading the whole thing. Focus on the most important points and make them clear and succinct. Remember, your goal is to make a strong case for yourself as a candidate, not overwhelm the reader with information.

By following these tips, you can ensure that your job application letter looks professional, polished, and focused on what matters most – your qualifications for the job.

Sample Job Application Letter

Writing a winning job application letter is important if you’re looking to impress the hiring manager and land your dream job. In this section of the article, we’ll walk through a sample job application letter, analyze its strong points, and provide strategies to improve it.

A. Walk Through a Sample Job Application Letter

Dear Hiring Manager,

I am writing to express my interest in the position of Marketing Manager at ABC Company, as advertised on [job board]. With over [number] years of experience in the marketing industry, I believe I have the skills and knowledge to succeed in this role and make a significant contribution to your team.

During my time at XYZ Company, I was responsible for developing and executing successful marketing campaigns that exceeded client expectations and resulted in increased ROI. My experience in digital marketing, social media management, and content creation have prepared me well for this role. I am highly adaptable, and I have a proven track record of implementing innovative strategies to achieve business objectives.

In addition, I am a strong communicator and collaborator, and I work well in cross-functional teams. I am confident that my skills and experience make me a strong candidate for the role of Marketing Manager at ABC Company.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely, [Your Name]

B. Analyzing the Strong Points in the Letter

The sample job application letter has several strong points:

• The candidate clearly expresses their interest in the position and summarizes their skills and experience in the marketing industry.
• The letter highlights the candidate’s successful track record in executing marketing campaigns and achieving business objectives.
• The candidate demonstrates their adaptability and ability to implement innovative strategies.
• The letter emphasizes the candidate’s communication and collaboration skills.

C. Strategies to Improve the Letter

To improve the sample job application letter, consider the following strategies:

• Start with a strong opening sentence that grabs the hiring manager’s attention, such as a personal anecdote or a statement about the company’s mission.
• Use specific examples of your achievements and accomplishments to demonstrate your value to the company.
• Customize your letter to the specific job and company by conducting research and referencing relevant company initiatives or values.
• Show enthusiasm and a willingness to learn by expressing interest in the company’s future projects or goals.

By implementing these strategies, you can enhance your job application letter and increase your chances of landing an interview with your dream company.

Writing a winning job application letter requires attention to detail, strong communication skills, and a clear understanding of the hiring company’s needs and values. By following these tips and analyzing examples such as the one above, you can take your job application letter to the next level and stand out from the competition.

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How to Write a Job Application Letter (With Examples)

What Is a Job Application Letter?

Tips for writing a job application letter, how to get started.

• Writing Guidelines
• What to Include in Each Section

Simple Formatting Using a Template

Tips for writing an effective letter, sample job application letter, sending an email application, review more letter examples.

Do you need to write a letter to apply for a job? Most of the time, the answer is yes. Even when employers don’t require a job application letter , writing one will help you highlight your skills and achievements and get the hiring manager’s attention. The only time not to send one is when the job listing says not to do so. It can help, and it definitely won't hurt to include an application letter with your resume.

A job application letter, also known as a cover letter , should be sent or uploaded with your resume when applying for jobs. While your resume offers a history of your work experience and an outline of your skills and accomplishments, the job application letter you send to an employer explains why you are qualified for the position and should be selected for an interview.

Writing this letter can seem like a challenging task. However, if you take it one step at a time, you'll soon be an expert at writing application letters to send with your resume.

Melissa Ling / The Balance

Before you begin writing your job application letter, do some groundwork. Consider what information you want to include, and keep in mind that space is limited.

Remember, this letter is making a case for your candidacy for the position. But you should do more than just regurgitate your resume. Instead, highlight your most relevant skills, experiences, and abilities.

Analyze the Job Posting

To include the most convincing, relevant details in your letter, you'll need to know what the employer wants.

The biggest clues are within the job advertisement, so spend some time decoding the job listing . Next, match your qualifications with the employer's wants and needs.

Include Your Most Relevant Qualifications

Make a list of your relevant experience and skills. For instance, if the job ad calls for a strong leader, think of examples of when you've successfully led a team. Once you've jotted down some notes and have a sense of what you want to highlight in your letter, you're ready to start writing.

Writing Guidelines for Job Application Letters

Writing a job application letter is very different from a quick email to a friend or a thank-you note to a relative. Hiring managers and potential interviewers have certain expectations when it comes to the letter's presentation and appearance, from length (no more than a page) and font size to style and letter spacing . Keep these general guidelines in mind, but always stick to any explicit instructions in the job listing or application portal.

Length: A letter of application should be no more than one page long. Three to four paragraphs are typical.

Format and Page Margins: A letter of application should be single-spaced with a space between each paragraph. Use 1-inch margins and align your text to the left, which is the standard alignment for most documents.

Font: Use a traditional font such as Times New Roman, Arial, or Calibri. The font size should be between 10 and 12 points.

What to Include in Each Section of the Letter

There are also set rules for the sections included in the letter, from salutation to sign-off, and how the letter is organized. Here's a quick overview of the main sections included in a job application letter:

Heading: A job application letter should begin with both your and the employer's contact information (name, address, phone number, email), followed by the date. If this is an email rather than an actual letter, include your contact information at the end of the letter, after your signature.

•   Header Examples

Salutation: This is your polite greeting. The most common salutation is "Dear Mr./Ms." followed by the person's last name. Find out more about appropriate cover letter salutations , including what to do if you don't know the person's name or are unsure of a contact's gender.

Body of the letter: Think of this section as having three distinct parts.

In the first paragraph , you'll want to mention the job you are applying for and where you saw the job listing.

The next paragraph(s) are the most important part of your letter. Remember how you gathered information about what the employer was seeking, and how you could meet their needs? This is where you'll share those relevant details on your experience and accomplishments.

The third and last part of the body of the letter will be your thank you to the employer; you can also offer follow-up information.

Complimentary Close: Sign off your email or letter with a polite close, such as "Best," or "Sincerely," followed by your name.

• Closing Examples

Signature: When you're sending or uploading a printed letter, end with your handwritten signature, followed by your typed name. If this is an email, simply include your typed name, followed by your contact information.

• Signature Examples

Overwhelmed by all these formatting and organization requirements? One way to make the process of writing a job application easier is to use a template to create your own personalized letters. Having a template can help save you time if you are sending a lot of application letters.

Be sure that each letter you send is personalized to the company and position; do not send the same letter to different companies.

• Always write one. Unless a job posting explicitly says not to send a letter of application or cover letter, you should always send one. Even if the company does not request a letter of application, it never hurts to include one. If they do ask you to send a letter, make sure to follow the directions exactly (for example, they might ask you to send the letter as an email attachment or type it directly into their online application system).
• Use business letter format. Use a formal business letter format when writing your letter. Include your contact information at the top, the date, and the employer’s contact information. Be sure to provide a salutation at the beginning and your signature at the end.
• Sell yourself. Throughout the letter, focus on how you would benefit the company. Provide specific examples of times when you demonstrated skills or abilities that would be useful for the job, especially those listed in the job posting or description. If possible, include examples of times when you added value to a company.

Numerical values offer concrete evidence of your skills and accomplishments.

• Use keywords. Reread the job listing, taking note of any keywords (such as skills or abilities that are emphasized in the listing). Try to include some of those words in your cover letter. This will help the employer see that you are a strong fit for the job.
• Keep it brief. Keep your letter under a page long, with no more than about four paragraphs. An employer is more likely to read a concise letter.
• Proofread and edit. Employers are likely to overlook an application with a lot of errors. Read through your cover letter, and if possible, ask a friend or career counselor to review the letter. Proofread for any grammar or spelling errors.

This is a job application letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Job Application Letter (Text Version)

Elizabeth Johnson 12 Jones Street Portland, Maine 04101 555-555-5555 elizabethjohnson@emailaddress.com

August 11, 2024

Mark Smith Human Resources Manager Veggies to Go 238 Main Street Portland, Maine 04101

Dear Mr. Smith,

I was so excited when my former coworker, Jay Lopez, told me about your opening for an administrative assistant in your Portland offices. A long-time Veggies to Go customer and an experienced admin, I would love to help the company achieve its mission of making healthy produce as available as takeout.

I’ve worked for small companies for my entire career, and I relish the opportunity to wear many hats and work with the team to succeed. In my latest role as an administrative assistant at Beauty Corp, I saved my employer thousands of dollars in temp workers by implementing a self-scheduling system for the customer service reps that cut down on canceled shifts. I also learned web design and timesheet coding, and I perfected my Excel skills. 

I’ve attached my resume for your consideration and hope to speak with you soon about your needs for the role.

Best Regards,

Elizabeth Johnson (signature hard copy letter)

Elizabeth Johnson

When you are sending your letter via email include the reason you are writing in the subject line of your message:

Subject Line Example

Subject: Elizabeth Johnson – Administrative Assistant Position

List your contact information in your signature, rather than in the body of the letter:

Email Signature Example

Elizabeth Johnson 555-555-5555 email@emailaddress.com

Review more examples of professionally written cover letters for a variety of circumstances, occupations, and job types.

CareerOneStop. " How Do I Write a Cover Letter? "

University of Maryland Global Campus. " Cover Letters ."

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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What is The Importance of a Cover Letter for a Job Application

In job hunting, submitting resume after resume to recruiters is the normal thing to do. Sometimes, you'll find a job opening asking you to send a cover letter and resume. Like resumes, cover letters aren't general statements on paper that you hand over to recruiters.

To land the job, you must write a cover letter in a way that fits the description. Every job is different, so having a cover letter that perfectly sums up the position can make your application seem more intended. In short, you'll need to tailor your cover letter just like you would your resume for the best results possible

Why Should You Have a Cover Letter for a Job Application?

Every job out there is a perfect fit for someone. Any good job deserves to have a tailored cover letter. While this type of cover letter does show your intentions and hopes for the role, it also gives recruiters an idea of how committed you are to getting the position.

Although this isn't an exhaustive list of why having a cover letter is important, you can find some reasons below.

It's what a good job deserves

If you're serious about landing a job, you'll want to put your best foot forward. Writing a personalized cover letter about why you best qualify for the role can leave a lasting impression on your employer. If you feel like the job isn't worth making a personalized cover letter, then is it a job you should apply to?

It helps you stand out from other applicants

While a resume is an itemized list of your career journey, a cover letter displays your unique character to recruiters. You can use your cover letter to engage employers and build connections with them, even if you're yet to be called for an interview.

It acts as a supplement to your resume

Resumes are documents that summarize your career in short bullet points. Cover letters are pieces of persuasive writing that tell your story. Both talk about the same scope, otherwise known as your career, but they have different writing styles and approaches.

It shows your motivation to get the job

For many people, motivation is key to getting what you want . Companies are always looking for employees who are eager to work. These workers are generally happier and produce a better quality of work. Motivation can also indicate that you're willing to do anything to get the job.

It helps impress potential employers

Cover letters can also help you market yourself to your employers. Writing down your motives and what drives you enough to try out for the position can impress employers. Making a good impression on your employers makes all the difference between a job offer and rejection.

It showcases your hard and transferable skills

Because your cover letter aims to tell a story, you can highlight the skills you've acquired. Soft skills, like leadership, teamwork, and time management, can be applied to almost any job. Even in cases where you might not be the perfect fit for the role, having a relevant and trusty set of technical and social skills can help you adjust to the position.

It tells your story

Your cover letter gives recruiters a better knowledge of your nature, skills, and background. It's also here where you write how you stand out and include your growth outlook. In many ways, it's both a sales pitch and the equal of turning your resume into a story.

Cover Your Bases with a Good Cover Letter

Cover letters are a great way for employers to get to know you before an interview. They help market your skills and talents in a quick read-through way. Understanding why it's important to include it in your application can give you the edge to secure a job.

With your resume and cover letter, it's time to head out and find your dream job. Having over 50,000 job openings, Career.com can help you find your next job opportunity!

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Cover Letter Guide: Meaning, Importance, Template, Examples

Learn everything about cover letter writing & its importance. Find the steps to writing a cover letter with formatting guidelines and examples.

Pansy Thakuria

Read more posts by this author.

What is a cover letter?

A cover letter is a written document that you send along with your resume or job application. It is used to introduce yourself, explain your qualifications, and express your interest in a job position. Its main goal is to persuade employers to consider you for the job and to highlight why you are a strong candidate.

Why is a cover letter important?

A cover letter is important for several reasons:

1. Introducing you

It introduces you to the employer and provides context for your application, helping them understand who you are and why you're interested in the job.

2. Personalizing your application

It allows you to tailor your application to the specific job and company, demonstrating that you've researched and are genuinely interested.

3. Showcasing skills

You can highlight your skills, qualifications, and experiences that make you a strong fit for the position, providing more detail than a resume alone.

4. Differentiating you

A well-written cover letter sets you apart from other applicants by showing your personality, enthusiasm, and professionalism.

5. Addressing gaps or concerns

If you have gaps in your employment history or other potential concerns, a cover letter gives you an opportunity to address them proactively.

How to write a cover letter? A Guide

Writing an effective cover letter involves several steps. Here's a guide with examples to help you craft a compelling cover letter:

Step 1: Research the Company and Job

Before you start writing, gather information about the company and the job you're applying for. Understand their values, culture, and the specific requirements of the position.

Step 2: Format Your Cover Letter

Use a professional format for your cover letter. Include your contact information, the date, the employer's contact information, a salutation, the body of the letter, and a closing.

[Your Name] [Your Address]

City, State ZIP Code Your Email Address Your Phone Number

[Employer's Name] Company Name Company Address City, State ZIP Code

[Salutation]

Step 3: Write a Strong Opening Paragraph

Begin your cover letter with a concise and engaging introduction. Mention the job you're applying for and briefly state why you're interested in it or how you heard about it.

I am writing to apply for the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. With my background in [Relevant Skill/Experience], I am excited to contribute my expertise to your team.

Step 4: Highlight Your Qualifications

In the body of your cover letter, emphasize your qualifications, skills, and experiences that are relevant to the job. Provide specific examples that demonstrate your suitability for the position.

During my previous role as a [Previous Job Title] at [Previous Company], I [Achievement or Task]. This experience equipped me with strong [Relevant Skill] and a track record of [Result/Outcome], which I believe aligns well with the requirements of the [Job Title] position.

Step 5: Show Company Fit

Explain why you are a good fit for the company. Mention the company's values, mission, or recent achievements and explain how your values and skills align with theirs.

I am particularly drawn to [Company Name]'s commitment to [Company Value] and its innovative approach to [Industry/Field]. My passion for [Relevant Interest] closely mirrors your company's dedication to [Company Value].

Step 6: Address Any Concerns or Gaps

If you have any gaps in your resume or other concerns, address them briefly and positively. Explain how you've used that time for personal or professional growth.

While there was a gap in my employment due to [Reason for Gap], I used that time to [Explain Positive Activities or Learning]. This experience has further strengthened my [Relevant Skill] and my dedication to [Industry/Field].

Step 7: Express Enthusiasm and Closing

In your closing paragraph, reiterate your enthusiasm for the position and express your desire for an interview. Thank the employer for their time and consideration.

I am enthusiastic about the opportunity to contribute to [Company Name]'s success and would welcome the chance to discuss how my skills and experiences align with your needs in more detail. Thank you for considering my application, and I look forward to possibly interviewing with you.

Step 8: Sign Off Professionally

Use a professional sign-off, such as "Sincerely," followed by your name.

Sincerely, [Your Full Name]

Step 9: Proofread and Edit

Thoroughly proofread your cover letter for any grammatical or typographical errors. Ensure that it is well-organized and easy to read.

Step 10: Customize for Each Application

Tailor your cover letter for each job application by mentioning specific details from the job posting and aligning your qualifications accordingly.

Remember to keep your cover letter concise (usually one page) and focused on what makes you a strong candidate for the specific job and company you're applying to.

Cover letter templates

Cover letter template for a beginner.

[Employer's Name] [Company Name] [Company Address] [City, State ZIP Code]

Dear [Employer's Name],

I am writing to express my interest in the [Job Title] position at [Company Name]. As a recent graduate with a [Your Degree] degree from [Your University], I am eager to start my career and believe that [Company Name] is an ideal place for me to learn and grow.

While I may have limited professional experience, I have gained valuable skills in

• [Relevant Skill 1]
• [Relevant Skill 2]
• [Relevant Skill 3]

during my coursework and internships. I am highly motivated, a quick learner, and enthusiastic about contributing to your team.

I am impressed by [Company Name]'s reputation for [Company Strength/Value] and [Company Achievement]. Your commitment to [Company Value] resonates with me, and I am excited about the opportunity to be part of your organization.

I am eager to discuss how my skills and enthusiasm align with the requirements of the [Job Title] position. Thank you for considering my application. I look forward to the possibility of an interview to explore further how I can contribute to your team.

[Your Full Name]

Cover letter template for experienced professionals

Example of a cover letter

Here's a sample cover letter for a job application:

[email protected] (123) 456-7890

November 15, 2023

Ms. Jane Smith HR Manager XYZ Corporation 456 Elm Avenue New York, NY 10002

Dear Ms. Smith,

I am writing to express my strong interest in the Marketing Coordinator position at XYZ Corporation, as advertised on your company website. With a Bachelor's degree in Marketing and two years of experience in digital marketing at ABC Marketing Solutions, I am eager to apply my skills and enthusiasm to contribute to your dynamic team.

During my time at ABC Marketing Solutions, I achieved significant results in digital marketing, including:

• Managing social media accounts, resulting in a 20% increase in engagement.
• Executing successful email marketing campaigns, leading to a 15% growth in open rates.
• Analyzing web traffic data using Google Analytics to optimize online strategies.

I am proficient in using marketing tools such as Hootsuite and Mailchimp, and I have a track record of delivering measurable results.

I am particularly drawn to XYZ Corporation's innovative approach to marketing and your commitment to customer satisfaction. Your recent campaign for the launch of "Product X" greatly impressed me, and I am excited about the opportunity to be part of your creative marketing team.

Enclosed is my resume, which provides further details about my qualifications and achievements. I am eager to discuss how my skills align with the Marketing Coordinator role and how I can contribute to XYZ Corporation's continued success.

Thank you for considering my application. I look forward to the possibility of an interview to discuss my potential fit with your team and to learn more about the exciting work at XYZ Corporation.

Sincerely, John Doe

Cover letter for internship

A cover letter for an internship is your chance to connect with potential employers on a personal level. It introduces you, showcases your enthusiasm for the internship, and highlights your relevant skills and experiences.

An internship cover letter is like your opportunity to step into the spotlight and explain why you're not just any applicant but the right fit for the role.

Here’s an example of a cover letter for an internship application:

[Your Email Address] [Your Phone Number] [Date]

I am writing to express my strong interest in the Marketing Internship at ABC Marketing Solutions. Here's why I believe I'm a great fit:

• Recent marketing graduate with a Bachelor's degree from XYZ University.
• Solid foundation in market research, digital marketing, and brand management.
• Experience in developing and executing successful promotional campaigns as a member of the university's marketing club.
• Drawn to ABC Marketing Solutions' innovative marketing approach and commitment to excellence.
• Impressed by your recent campaign for [Company Campaign/Initiative].

Enclosed is my resume with further details. I look forward to discussing how I can contribute to your team. Please reach me at [Your Phone Number] or [Your Email Address].

Cover letter formatting guidelines

The following formatting guidelines will help ensure that your cover letter is professional, easy to read, and compatible with both human readers and ATS software.

• Use a simple and professional font like Arial, Calibri, or Verdana.
• Avoid fancy or decorative fonts.
• Stick to a 10 or 12 font size for readability, matching your resume font.
• Keep your cover letter single-spaced.
• Add a space between each section (contact info, salutation, opening, middle, closing).
• Avoid indenting paragraphs.
• Aim for a one-page cover letter with three paragraphs.
• Only add an extra middle paragraph if absolutely necessary.

Margins and Alignment

• Left-align your text.
• Use standard 1-inch margins on all sides.
• Avoid making margins smaller than ½" to maintain readability.

File Format

• Save your document as .doc or PDF for compatibility with applicant tracking systems (ATS).
• Rename your file to something specific, e.g., First Name-Last Name-Cover-Letter.doc.

Complimentary Close and Signature

Choose a friendly yet formal closing, such as:

• Respectfully

Avoid overly casual or affectionate closings.

Handwrite your signature and full name if providing a hard copy of your cover letter.

Key Takeaways

The art of crafting a compelling cover letter is essential for a successful job application. By understanding its purpose, following a structured approach, and customizing content, you can effectively showcase your qualifications and enthusiasm to potential employers.

Remember these 10 key points:

• Conciseness is Key : Keep it focused and clear, avoiding unnecessary details.
• Quantify Impact : Use numbers to showcase achievements and contributions.
• Avoid Repetition : Dive deeper into specific experiences; don't repeat your resume.
• Use Keywords : Incorporate relevant job description keywords for ATS.
• Show Genuine Interest : Demonstrate enthusiasm for the company and role.
• Thorough Proofreading : Eliminate typos and errors to enhance credibility.
• Follow Instructions : Adhere to specific job posting requirements.
• Utilize Networking : Mention mutual connections to strengthen your application.
• Customize Tone : Adjust tone based on the industry and company culture.
• Follow-up : Send a polite follow-up email to express continued interest if needed.

Frequently Asked Questions (FAQs)

How long should a cover letter be.

A good cover letter is half to one page in length, containing about 250 to 400 words divided into three to six paragraphs. This word count range balances providing enough information to engage readers and maintain their interest. It ensures you effectively convey your qualifications and enthusiasm for the job while respecting the employer's time and attention.

How do you address a cover letter?

Address a cover letter using a specific name, like " Dear Mr. Smith " or " Dear Ms. Doe. " If you're unsure of the recipient's name, you can use a generic salutation such as " Dear Hiring Manager " or " To Whom It May Concern ." Avoid overly casual or generic terms, and always strive for a professional and respectful tone in your cover letter salutation.

Who to address in a cover letter if unknown?

Address the cover letter as “ Dear Hiring Manager ” when a specific name is unavailable. It's a more favorable alternative to omitting a salutation altogether, as it demonstrates adherence to professional etiquette and respect for cultural norms.

How to start a cover letter?

Here are 7 ways to start a cover letter:

• Convey enthusiasm for the company.
• Highlight a mutual connection.
• Lead with an impressive accomplishment.
• Bring up something newsworthy.
• Express passion for what you do.
• Tell a creative story (if appropriate).
• Start with a belief statement that aligns with the organization's values and goals.

What to include in a cover letter?

Here’s the list of things you must include in your cover letter:

• Your and the recipient’s address
• Contact information
• Your qualifications
• Your skills and experience
• Why you’re interested in joining the company
• Closing statement

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce yourself, highlight your qualifications, and express your interest in a job position. It aims to persuade employers to consider you for the job by showcasing your suitability and enthusiasm.

How to end a cover letter?

Show appreciation by expressing your thanks (Say ‘ Thank You ’) for the recipient's time and consideration, and conclude your cover letter with a professional closing salutation like:

• Kind regards
• With best regards
• Most sincerely
• Respectfully yours

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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Everything you need to know about a cover letter and why it's still important.

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Wondering if you really need to submit a cover letter? Here's the truth about this part of the job ... [+] application process.

Some experts say that the cover letter is dead. Others vehemently disagree. But what both sides of the fence do agree on is that dead or alive, a cover letter is still necessary when applying for a job.

What is a cover letter for a resume?

A cover letter is a snapshot of who you are and what you've done. It gives hiring managers more information about you, your accomplishments, and what you bring to the table– information outside of what your resume shows. But aside from those more obvious things, a cover letter is also a way to showcase your communication skills and personality. A cover letter is vital for demonstrating how well you relay information in writing, making it a crucial element for positions requiring verbal and written communication skills. Your cover letter also helps employers make a hiring decision about you when they’re torn between you, and another candidate.

Do you need a cover letter?

Short answer: Yes. Even in situations where the cover letter is optional, a recent poll found that 72% of hiring managers expect a cover letter, and 77% will move your resume up a notch if you submit one. In that same poll, 83% of recruiters said a cover letter could land an interview even if the resume isn't good enough.

In short, even if your cover letter isn’t getting read, it’s positively acknowledged.

In certain situations, a cover letter is necessary. When you're applying to a specific person, use a cover letter to address them individually. Also, write a cover letter if you were referred. Use it to mention the name of the person making the referral to boost your chances of an interview, especially if that person has some clout. And, of course, include a cover letter if the job posting requires one.

But aside from these specific instances … include a cover letter anyway .

What can a cover letter do for you?

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Your cover letter is your personal introduction. It tells the company a little bit about you and why you're a great fit for the company. It's your first chance to make a good impression. The cover letter is also used to set one candidate apart from another in the event of two equally qualified applicants. It shows that you're willing to expend the energy to get the position … it’s worth the extra energy.

One of the better uses of a cover letter is to explain gaps or career changes in your resume. Gaps aren't definitive rejections in the hiring process, but hiring managers want to know why there's a gap, whether that's because you lost your job or decided to take time off on your own. Cover letters can also be used to explain career changes that are not obvious steps following a natural career progression. That being said, topics like resume gaps or career pivots must be addressed clearly and briefly– the longer you focus on them in a cover letter, the more you may generate concern versus comfort for the recruiter. Remember, there’s a fine line between shining a spotlight on an insecurity and simply addressing a weakness or question they may have. Plus, in the wake of the recession and pandemic, full of layoffs and change, recruiters are more forgiving on resume gaps.

What should you include in a cover letter?

Your cover letter complements your resume. It should be no more than two pages, but one page is better because research simply affirms that the second page isn’t as likely to be read... The cover letter needs to show the employer you can meet the job requirements, why you want to work at the company, and who you are. Include an anecdote about your experience that shows how you were a benefit to your previous employers. And always end your cover letter with a subtle request for an interview like, "I look forward to hearing from you" or “I’m excited to learn more about the role,” and include your contact information of course.

Do your homework before writing your cover letter (and your resume). Learn about the company where you're applying to discover whether you’re a fit for them– or they’re a fit for you. This means doing more than a 5 minute google sweep! It means examining their competition, who is in the role you’re seeking and what their linkedin says, if there’s any public announcements on the direction the company is taking, their client roster or results… and more! Analyze the job description to design your cover letter to address key components and leverage keywords. This is necessary to pass automated tracking software (ATS) used to screen applicants. Finally, identify the hard and soft skills you bring to the position so you can highlight those in the cover letter. Every cover letter needs to be tailored to the position.

Just as a good cover letter can set you apart, a bad cover letter can hurt you. Your cover letter needs to show you put in the effort. It should show the recruiter you read the job description, understand the role and how your experience aligns with the job responsibilities, and that you know a little bit about the company. That is what will set you apart from other candidates.

So, whether one is required or not, including a cover letter with your resume remains an essential element of the application packet.

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What Is The Purpose Of A Cover Letter In An Application

In This Guide:

What's the purpose of a cover letter?

How cover letters can help explain employment gaps

What are the basic parts of a cover letter, what to leave off your cover letter.

Quick Answer: A cover letter is an extension of your resume. It provides a more personalized introduction to show the company why you're the best candidate for the job, and gives you the opportunity to explain any employment gaps. A cover letter should include your personal information, relevant qualifications, values and goals, and a call to action. Make it personal, engaging, and professional.

Everyone says you don’t get a second chance to make a good first impression. And all of those unnamed people are completely right. First impressions are essential, especially when you’re looking for a job.

So you made a great resume, with a unique template, one that covers all the important past experiences and how you’re the best employee that would grace us with its presence on this planet.

But how can you make this even better?

This is when cover letters step in.

Even if you’re not required to write one when you apply for a certain position, it can only help.

In this article, we will show you all the benefits of sending a cover letter, the basic outline that you can follow, some common mistakes, and many other cover letter tips.

Let’s dive in.

What's the purpose of a cover letter?

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Cover letters are an extension to your CV or resume that will dive even deeper into your professional and personal qualifications, showing the company why you are the best candidate for the job.

It’s something that a lot of candidates skip when they apply for a certain position, so if you have a cover letter, you are already a couple of steps ahead of the competition!

These letters are a great way to properly introduce yourself in a more personalized way by addressing the points they care about the most.

Take it as something that would add a personal touch to all the facts and data you’ve already included in your resume, enticing them to read further and really get to know you.

It will show that you have put the time into researching the job you’re applying for. You know what they need and you will give it to them.

Before you start writing, take a look at some effective cover letters  so that you can see how the candidates tailored the content to fit the company and how they expressed themselves.

Employment gaps can easily turn off an employer and give a bad impression of your consistency and work ethics. And the bad thing is, there is no space on the resume where you can explain them.

This happens most often when you use the chronological type of resume. If you’re still wondering which type of resume will suit your needs best, take a look at our resume guide .

So, if you’ve decided to use the reverse chronological resume , all your gaps will shine bright like the sun, and there is no space left where you can clarify the circumstances that surround them.

Cover letters give you the freedom to do just that. Use it to tackle any controversial topics head-on and don’t leave anything to the imagination of your potential employer.

Don’t try to hide those gaps or other pieces of information such as only working in a company for 2 months. The best tactic is to be upfront about everything so you can win their trust even before the interview.

Of course, you can always find employers that would be hesitant to hire someone with long employment gaps, regardless of the explanation. However, those are companies you don’t want to have anything in common with.

And remember, the goal of a cover letter is to get you an interview. Don’t over-explain yourself, 1 or 2 sentences per gap would be enough. If the recruiters need more information, they can just ask you during the interview.

Then you will have the chance to go in-depth and make the best impression since you can look at their reactions, analyze their behavior, and see how they react to certain pieces of information.

Introduction

It’s best you start with an opening section that includes your personal information such as full name, address, email, phone number, etc. You can also insert a link to your professional profile, for example, LinkedIn.

Pay special attention to the email. It needs to look professional. No matter how long you’ve used your high-school email, “ [email protected] ” will not impress your future employers, unless you’re applying for a band.

Next is the greeting. Usually, the job offer includes the name of the hiring manager and if it doesn’t, take your time to research them. It will make a great impression if they see you made the effort to learn the contact names.

Still, it needs to be respectful. Say the name of the hiring manager is Josh. Don’t start with “Hey Josh” or “What’s up Josh?”. A simple “Dear Josh” would be great. Or, if you have a full name, use it – “Dear Mr.Smith”.

Representation of your qualifications

Now that you’ve finished with the presentations, it’s time to start advertising yourself.

Start with how you found out about the position and the things that motivated you to apply for it. Briefly explain how your qualifications and skills are related to the job, making sure you’re using the ones they specified in the ad.

If they are looking for someone who can manage multiple projects at a time, include it. See what they need the most in their candidates and if it’s something you’re confident in, don’t forget to put it in.

This part needs to be very engaging, it will determine whether they will continue reading or stop in the middle, throwing your resume and letter away for good.

Be specific about your achievements and responsibilities. “I was proofreading documents” is not as nearly as effective as “I was the main proofreader for all the legal documentation for the Accounting department”.

Be confident when you talk about what you’ve done but be careful not to appear cocky and arrogant. Simply highlight your accomplishments and let them speak for you, instead of saying how great and unique you are.

Values and Goals

The next section should include arguments about why you’re such a unique fit for the company, how they can benefit from someone with your personality, and how enthusiastic you are about applying for this position.

Take some time to explain about your hobbies, about you as a person. Show that you’re not a mindless robot, but a unique human being with their own passions and desires.

Share with them your dreams and what you expect to accomplish both as an employee of their company and in life in general.

If you’ve spent time volunteering, this is the perfect place to mention it and what it gave to you as a person and a professional.

End your cover letter with call to action

Now that you’ve listed all your amazing achievements, experience in the field, and personal qualifications, it’s time to finish off and entice the recruiting manager to contact you for an interview.

Remind them about the resume you’ve attached along with the cover letter and let them know the best way to contact you.

Thank them for the time they spent on your application and how you’ll be waiting in anticipation for the reply.

The recruiters shouldn’t doubt how much you want this job so make sure to remind them again. A simple “Eagerly waiting for your positive reply”, should do you just right.

Still not sure what to include? Take a look at some  cover letter examples  that have secured impressive job positions in no time!

Just as there are important things that would attract your future employers, there are some phrases that are a definite turn-off and should be avoided.

Let’s go through the main ones.

“Thank you for reading my resume.”

You can’t assume they’ve already read your resume. Chances are they haven’t and the cover letter is the first thing they go through.

“I will be an excellent fit for your position.”

Let your achievements and qualifications speak for you. And by saying “I will be”, you already assume they hired you, which is quite arrogant.

Instead, rephrase it to – “I believe I can be a great asset to your team/department/company.”

 “Dear sir, or madman”

Since cover letters include more written content than resumes, any punctuation and grammar errors will be easily noticed.

An inconsistent and incorrect writing style will make a really bad impression and everything else you’ve put as accomplishments and experience will be of no importance.

Proofread a few times. We recommend that you use an online tool like Grammarly or Enhancv’s Content Analyzer .

Be careful when you choose the font, make sure it’s professional. A cover letter entirely written in Comic Sans will throw off any sane, intellectual human being on this planet.

Cover letters are an extremely useful addition to your resume. They bring character and soul to the factual CV or work resume.

Most companies look for people that would add value to their business and a cover letter should be used to show them just that.

How you can give them exactly what they need and much more.

Still, cover letters can be quite difficult to pull off. Do your research, both for the company itself and for all the things a cover letter should include, as well as the recommended writing style, and much more.

Don’t use the same cover letter template for each company. Make it personal, show them you care.

For your convenience, we have gathered our years of expertise in a number of useful articles that will help you with your  cover letter .

• Cover Letter Guides

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