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presentation

Definition of presentation

  • fairing [ British ]
  • freebee
  • largess

Examples of presentation in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

  • breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 16 Sep. 2024.

Kids Definition

Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

Nglish: Translation of presentation for Spanish Speakers

Britannica English: Translation of presentation for Arabic Speakers

Britannica.com: Encyclopedia article about presentation

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SkillsYouNeed

  • PRESENTATION SKILLS

What is a Presentation?

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Presentation Skills:

  • A - Z List of Presentation Skills
  • Top Tips for Effective Presentations
  • General Presentation Skills
  • Preparing for a Presentation
  • Organising the Material
  • Writing Your Presentation
  • Deciding the Presentation Method
  • Managing your Presentation Notes
  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
  • Coping with Presentation Nerves
  • Dealing with Questions
  • How to Build Presentations Like a Consultant
  • 7 Qualities of Good Speakers That Can Help You Be More Successful
  • Self-Presentation in Presentations
  • Specific Presentation Events
  • Remote Meetings and Presentations
  • Giving a Speech
  • Presentations in Interviews
  • Presenting to Large Groups and Conferences
  • Giving Lectures and Seminars
  • Managing a Press Conference
  • Attending Public Consultation Meetings
  • Managing a Public Consultation Meeting
  • Crisis Communications
  • Elsewhere on Skills You Need:
  • Communication Skills
  • Facilitation Skills
  • Teams, Groups and Meetings
  • Effective Speaking
  • Question Types

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

Look up a word, learn it forever.

Presentation.

Other forms: presentations

The noun presentation means the official giving, or presenting, of something. The presentation of diplomas at a graduation ceremony is the part that makes many of the parents in the audience cry.

A presentation can be a ceremony of giving some gift or award, and it can also be a demonstration or show — like a dog training presentation at your local pet store. Another meaning of presentation is a style of displaying something — like the presentation of plants and flowers in the florist's window or the presentation of food on a buffet table. In the 1600s, presentation was commonly used to mean "show or play," as in "a theatrical presentation ."

  • noun the activity of formally presenting something (as a prize or reward) “she gave the trophy but he made the presentation ” see more see less type of: ceremony the proper or conventional behavior on some solemn occasion
  • noun the act of presenting a proposal see more see less types: first reading the first presentation of a bill in a legislature second reading the second presentation of a bill in a legislature; to approve its general principles (Britain) or to discuss a committee's report and take a vote (US) type of: proposal , proposition the act of making a proposal
  • noun the act of making something publicly available; presenting news or other information by broadcasting or printing it “he prepared his presentation carefully in advance” see more see less types: unveiling putting on display for the first time production a presentation for the stage or screen or radio or television staging , theatrical production the production of a drama on the stage type of: display exhibiting openly in public view
  • noun formally making a person known to another or to the public synonyms: intro , introduction see more see less types: debut the presentation of a debutante in society reintroduction an act of renewed introduction type of: informing , making known a speech act that conveys information
  • noun a show or display; the act of presenting something to sight or view “the presentation of new data” synonyms: demonstration , presentment see more see less types: show 19 types... hide 19 types... exhibition the act of exhibiting exposure presentation to view in an open or public manner performance the act of presenting a play or a piece of music or other entertainment lecture demonstration presentation of an example of what the lecturer is discoursing about counterdemonstration a demonstration held in opposition to another demonstration dramatic performance , dramatic production the act of performing a drama encore an extra or repeated performance; usually given in response to audience demand extemporisation , extemporization , improvisation a performance given extempore without planning or preparation juggle , juggling throwing and catching several objects simultaneously conjuration , conjuring trick , deception , illusion , legerdemain , magic , magic trick , thaumaturgy , trick an illusory feat; considered magical by naive observers musical performance the act of performing music one-night stand a performance in one place on one night only interpretation , rendering , rendition the act of interpreting something as expressed in an artistic performance last hurrah , swan song a final performance or effort (especially before retirement) debunking , repudiation the exposure of falseness or pretensions production (law) the act of exhibiting in a court of law rodeo an exhibition of cowboy skills program , programme a performance (or series of performances) at a public presentation reprise the act of performing a role again type of: show the act of publicly exhibiting or entertaining
  • noun a visual representation of something synonyms: display see more see less types: show 5 types... hide 5 types... float an elaborate display mounted on a platform carried by a truck (or pulled by a truck) in a procession or parade Snellen chart display consisting of a printed card with letters and numbers in lines of decreasing size; used to test visual acuity spectacle an elaborate and remarkable display on a lavish scale bullfight , corrida a Spanish or Portuguese or Latin American spectacle; a matador baits and (usually) kills a bull in an arena before many spectators naumachia , naumachy a naval spectacle; a mock sea battle put on by the ancient Romans type of: representation a creation that is a visual or tangible rendering of someone or something
  • noun (obstetrics) position of the fetus in the uterus relative to the birth canal “Cesarean sections are sometimes the result of abnormal presentations ” see more see less type of: attitude , position , posture the arrangement of the body and its limbs

Vocabulary lists containing presentation

To improve your fluency in English Language Arts and Reading (ELAR), learn this academic vocabulary list that includes words selected from the Texas Essential Knowledge and Skills (TEKS) state standards.

Vocabulary is key to performing well on Common Core-aligned tests for English Language Arts as well as for building literacy in social studies, science, and technical subjects. This collection features common tier-2 words that are taught and tested in Grades 9 and 10. These words are used in a variety of contexts, exhibit different shades of meaning based on those contexts, and appear commonly in classroom instruction and on standardized assessments. Here are links to our lists for the collection: List 1 , List 2 , List 3 , List 4 , List 5 , List 6 , List 7 , List 8

Vocabulary is key to performing well on Common Core-aligned tests for English Language Arts as well as for building literacy in social studies, science, and technical subjects. This collection features common tier-2 words that are taught and tested in Grade 6. These words are used in a variety of contexts, exhibit different shades of meaning based on those contexts, and appear commonly in classroom instruction and on standardized assessments. Here are links to our lists for the collection: List 1 , List 2 , List 3 , List 4 , List 5 , List 6 , List 7 , List 8

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presentation

[ prez- uh n- tey -sh uh n , pree-zen- ]

  • an act of presenting.
  • the state of being presented.
  • a social introduction, as of a person at court.
  • an exhibition or performance, as of a play or film.
  • offering, delivering, or bestowal, as of a gift.
  • a demonstration, lecture, or welcoming speech.

His presentation was very poor.

  • Commerce. the presentment of a bill, note, or the like.
  • the position of the fetus in the uterus during labor.

a breech presentation.

  • Ecclesiastical. the act or the right of presenting a member of the clergy to the bishop for institution to a benefice.

/ ˌprɛzənˈteɪʃən /

  • the act of presenting or state of being presented

the presentation of the project is excellent but the content poor

his presentation of the facts was muddled

a presentation on the company results

  • an offering or bestowal, as of a gift

a presentation copy of a book

  • a performance or representation, as of a play
  • the formal introduction of a person, as into society or at court; debut
  • the act or right of nominating a clergyman to a benefice
  • med the position of a baby relative to the birth canal at the time of birth
  • commerce another word for presentment
  • television linking material between programmes, such as announcements, trailers, or weather reports
  • an archaic word for gift
  • philosophy a sense datum
  • often capital another name for (feast of) Candlemas

Derived Forms

  • ˌpresenˈtational , adjective

Other Words From

  • nonpres·en·tation noun
  • self-presen·tation noun

Word History and Origins

Origin of presentation 1

Example Sentences

Look no further than those execs who have sat through online presentations outlining a more inclusive workplace only to have to go back to working in teams where they’re made to feel different.

The day of the presentation comes, and the ecommerce team gathers around, continuously nodding along with each slide.

In the questions-and-answer presentation on Wednesday, Palantir did not address the issue of voting power.

For repurposing, you can use four different formats, which are – video series, infographics, podcasts, and presentations.

This presentation will explain the ins and outs of the process as well as the need for older children who are looking for a home as well.

We were scoring it like the Olympics: presentation, technique.

Bogucki includes the leaflet in a Powerpoint presentation he has developed.

Her biggest surprise, she said, was realizing how much presentation and technical points mattered.

That may be partially because The Big Lebowski is their most nihilistic presentation.

One of the hottest tickets at the 2014 edition of Comic-Con, the annual nerd mecca in San Diego, was the Marvel presentation.

You were obliging enough to ask me to accept a presentation copy of your verses.

Nor was ever a better presentation made of the essential program of socialism.

After the presentation of the Great Southern case our Bill was heard and all the opposition.

The presentation of the Railway case and the rebutting evidence did not begin till all the public witnesses had been heard.

Furthermore, a note is payable on demand when it is thus stated, or is payable at sight or on presentation.

Related Words

  • demonstration
  • introduction

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presentation

  • presentation (noun)
  • The charts and graphs helped me understand the presentation .
  • She will take your questions after she has made her presentation .
  • The senior accountant gave a presentation at the meeting.
  • The presentation of the food made it look very appetizing.
  • The choir sang during the presentation of the gifts.
  • The awards were given out last night, and the mayor was on hand to make the presentations . [=to present the awards]
  • an awards presentation
  • The state has a law that prohibits the presentation of new evidence 30 days after conviction.
  • We are going to see an outdoor presentation of the play.
  • abnormal birth presentations

— presentational

  • presentational skills
not likely to slip or fall when walking, climbing, or running
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  • presentation

pres·en·ta·tion

Pres•en•ta•tion.

- the activity of formally presenting something (as a prize or reward); "she gave the trophy but he made the presentation" - the proper or conventional behavior on some solemn occasion; "an inaugural ceremony"
- a show or display; the act of presenting something to sight or view; "the presentation of new data"; "he gave the customer a demonstration" , - the act of publicly exhibiting or entertaining; "a remarkable show of skill" - the act of exhibiting; "a remarkable exhibition of musicianship" - presentation to view in an open or public manner; "the exposure of his anger was shocking" - the act of presenting a play or a piece of music or other entertainment; "we congratulated him on his performance at the rehearsal"; "an inspired performance of Mozart's C minor concerto" - presentation of an example of what the lecturer is discoursing about - a demonstration held in opposition to another demonstration; "supporters of the president organized a counterdemonstration in his support"
- the act of making something publicly available; presenting news or other information by broadcasting or printing it; "he prepared his presentation carefully in advance" - exhibiting openly in public view; "a display of courage" - putting on display for the first time; "he attended the unveiling of the statue" - a presentation for the stage or screen or radio or television; "have you seen the new production of Hamlet?"
- the act of presenting a proposal , - the act of making a proposal; "they listened to her proposal" - the first presentation of a bill in a legislature - the second presentation of a bill in a legislature; to approve its general principles (Britain) or to discuss a committee's report and take a vote (US)
- a visual representation of something - an elaborate display mounted on a platform carried by a truck (or pulled by a truck) in a procession or parade - a creation that is a visual or tangible rendering of someone or something - display consisting of a printed card with letters and numbers in lines of decreasing size; used to test visual acuity - an elaborate and remarkable display on a lavish scale
- formally making a person known to another or to the public , , - a speech act that conveys information - the presentation of a debutante in society - an act of renewed introduction
- (obstetrics) position of the fetus in the uterus relative to the birth canal; "Cesarean sections are sometimes the result of abnormal presentations" , , - the arrangement of the body and its limbs; "he assumed an attitude of surrender" , , , - the branch of medicine dealing with childbirth and care of the mother

pre·sen·ta·tion

  • active public information policy
  • altitude hole
  • artillery fire plan table
  • augmentation
  • banker's check
  • breech birth
  • breech delivery
  • breech presentation
  • Candlemas Day
  • content curation
  • costume piece
  • counterdemonstration
  • preselector
  • pre-seminal
  • presence chamber
  • presence of mind
  • presenile dementia
  • Presensation
  • present arms
  • present moment
  • present participle
  • present perfect
  • present perfect tense
  • present progressive
  • present progressive tense
  • present tense
  • present times
  • present value
  • Present, The
  • presentable
  • presentably
  • Presentaneous
  • presentation copy
  • presentational
  • presentationism
  • presentative
  • present-day
  • Present-day English
  • presenteeism
  • presentence
  • presentiality
  • presentially
  • Presentiate
  • presentient
  • Presentific
  • Presentifical
  • presentiment
  • presentimental
  • presentiveness
  • Present Worth
  • Present Worth of Capital Expenditures
  • present you as
  • present you with
  • present yourself
  • Present-Day English
  • Present-Minded Individualism
  • present-worth factor
  • presentability
  • presentablely
  • presentableness
  • Presentance Report
  • Presentasi Pemikiran Kritis Mahasiswa
  • Presentation Accept
  • Presentation and Personalization Management
  • Presentation Brothers College, Cork
  • Presentation client
  • Presentation Connect
  • Presentation Connection Endpoint
  • Presentation Connection Endpoint Identifier
  • Presentation Context Definition List
  • Presentation Context Identifier
  • Presentation Controller Mediator Entity Foundation
  • Presentation Convent Kodaikanal
  • Presentation copy
  • Presentation Data Value
  • Presentation Department
  • Presentation Departments
  • Présentation des Normes Européennes
  • presentation drawing
  • Presentation du Systeme de Planification et de Gestion de Frequence
  • Presentation Element Parser, YACC
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  • Presentation File
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  • Présentation Générale Lex Persona
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Definition of presentation noun from the Oxford Advanced American Dictionary

presentation

Join our community to access the latest language learning and assessment tips from Oxford University Press!

  • 3 [ countable ] a meeting at which something, especially a new product or idea, or piece of work, is shown to a group of people The sales manager will give a presentation on the new products.
  • 4 [ countable ] the series of computer slides (= images) that accompany the talk when someone gives a presentation at a meeting I put my presentation on a memory stick.
  • 5 [ countable ] a ceremony or formal occasion during which a gift or prize is given
  • 6 [ countable ] a performance of a play, etc. in a theater
  • 7 [ countable , uncountable ] ( medical ) the position in which a baby is lying in the mother's body just before birth

Nearby words

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

  • Use of non-verbal cues.
  • Facilitates instant feedback.

presentation

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

structure-of-presentation

  • Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
  • Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
  • Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

  • To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
  • To persuade : Presentations are also given to persuade the audience to take the intended action.
  • To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

factors-affecting-presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

  • Verbal Communication
  • Visual Communication
  • Non-Verbal Communication
  • Communication
  • 7 C’s of Communication

Reader Interactions

Abbas khan says

October 2, 2022 at 11:33 pm

Thank you so much for providing us with brief info related to the presentation.

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February 23, 2023 at 9:45 am

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July 3, 2023 at 2:04 am

it was helpful👍

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

Types of Presentation

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

the definition of presentation

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

the definition of presentation

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

the definition of presentation

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

the definition of presentation

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

the definition of presentation

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

the definition of presentation

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

the definition of presentation

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

the definition of presentation

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

the definition of presentation

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

the definition of presentation

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

the definition of presentation

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

the definition of presentation

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

  • Sign up and log in to Venngage to access the editor.
  • Choose a presentation template that matches your topic or style.
  • Customize content, colors, fonts, and background to personalize your presentation.
  • Add images, icons, and charts to enhancevisual style and clarity.
  • Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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Presentation

  • Written By Gregg Rosenzweig
  • Updated: June 4, 2024
We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their basic fundamentals so you can start with a solid foundation — simple definitions, clarity on formats, and plenty of examples.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . It just depends on the creativity used to convert it and the story that brings it to life.

the definition of presentation

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

  • Short Form (5 content slides)
  • Standard Form (10 content slides)
  • Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary, sales presentation, or any kind of internal document can repurpose them into external-facing content pieces — without pain.

Presentation Examples – Short Form

Here are some short-form examples with curated to help inspire you.

the definition of presentation

Presentation Examples – Standard Form

the definition of presentation

Presentation Examples – Long Form

the definition of presentation

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan.

In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Remember though, multiple variables determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

the definition of presentation

How to Get Exceptional Content That Elevates

If you want to impress your clients, co-workers, or leadership team with your next presentation or product demonstration, to might want to consider working with proven content creators.

At ClearVoice, we have a Talent Network of 4000+ professionals across 200+ industries. That means we can find creators with the exact skill sets and expertise you need to create content that gets results.

Talk to a content specialist today to start the conversation.

Stay in the know.

We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.

Elevate Your Content Game

Transform your marketing with a consistent stream of high-quality content for your brand.

Marketer showing high-quality content.

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Cambridge Dictionary

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Definition of presentation – Learner’s Dictionary

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presentation noun ( SHOW )

Presentation noun ( talk ), presentation noun ( ceremony ).

(Definition of presentation from the Cambridge Learner's Dictionary © Cambridge University Press)

Translations of presentation

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a criminal act that results in serious damage or injury, especially murder

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the definition of presentation

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COMMENTS

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  12. presentation noun

    1 [uncountable] the act of showing something or of giving something to someone The trial was adjourned following the presentation of new evidence to the court. The presentation of prizes began after the speeches. The Mayor will make the presentation (= hand over the gift) herself. Members will be admitted on/upon presentation of a membership card. a presentation copy (= a free book given by ...

  13. Presentation Definition & Meaning

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  15. What is Presentation? Definition, Parts and Factors

    Definition: A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

  16. What Is a Presentation? Everything You Need To Know

    A presentation is a communication method for delivering information to an audience. It typically involves a demonstration, illustration, or speech crafted to inform, persuade, inspire, or share a new idea. Presentations require every speaker to deliver their message with compelling elements. To ensure effectiveness, you need to know the basic ...

  17. How To Make a Good Presentation [A Complete Guide]

    Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.

  18. PRESENTATION definition in American English

    noun. 1. the act of presenting or state of being presented. 2. the manner of presenting, esp the organization of visual details to create an overall impression. the presentation of the project is excellent but the content poor. 3. the method of presenting.

  19. Presentation

    presentation. : an activity in which someone shows, describes, or explains something to a group of people. : the way in which something is arranged, designed, etc. : the way in which something is presented. : the act of giving something to someone in a formal way or in a ceremony.

  20. 8 Types of Presentations You Should Know [+Examples & Tips]

    2. Persuasive presentation. If you've ever been swayed by a passionate speaker armed with compelling arguments, you've experienced a persuasive presentation. This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective.

  21. What Is a Presentation? Definition, Uses & Examples

    Any company that has a pitch deck, executive summary, sales presentation, or any kind of internal document can repurpose them into external-facing content pieces — without pain. Presentation Examples - Short Form. Here are some short-form examples with curated to help inspire you. Presentation Examples - Standard Form

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