thesis about e commerce in the philippines

• Corpus ID: 27383272

Adoption of E-Commerce in Manila

• Edralin C. Lim
• Published 2014
• Business, Economics

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THE STATE OF E-COMMERCE IN THE PHILIPPINES: ISSUES AND CHALLENGES

This paper aims to describe the state of e-commerce in the country, and where it is headed to. It will look into the factors that promote or hinder e-commerce uptake, including the issues of consumer rights, trust and privacy. Further, the paper will try to see how e-commerce will be impacted by the trade agreements entered into by the country.

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Privacy Overview

Trust in E-commerce Acceptance and Use: The Case of the Philippine Online Food Delivery and Tourism Booking Services

• Erik Paolo Capistrano

As the Philippine business environment continues to look to information technologies for new avenues of development, growth, and sustainability, the pressure to design and develop the necessary e-commerce channels to support these trends has also increased. Therefore, given this context, academic research should also keep up to provide certain theoretically sound and empirically supported evidences to provide valuable insights. In turn, these insights should address the gaps between what the environment demands, what the industry offers, and what the customers want. This research, employing an integrated theoretical framework of trust theory and the Unified Theory of Acceptance and Use of Technology (UTAUT), attempts to contribute to this issue. Analyzing data from 399 customers of online food delivery and tourism booking services, this research identifies certain factors that affect Filipino online customers’ behavioral intentions to use technology, specifically the websites and mobile apps of these services. Through a battery of statistical analyses, this research shows that trust significantly contributes to these customers’ perceptions of their utilitarian, environmental, and hedonic expectations towards using websites and mobile apps. However, not all of these expectations exert significant influence on their behavioral intentions to use technology. This opens up theoretical and practical opportunities to enhance the strengths and address the weaknesses of these particular websites and mobile apps. Further implications and future research directions are also discussed.

Most read articles by the same author(s)

• Erik Paolo Capistrano, Investigating Product Involvement Issues for Mobile Phone Services: A Study of Filipino Mobile Phone Users , Philippine Management Review: Vol 20 (2013)
• Erik Paolo Capistrano, Determining e-Government Trust: An Information Systems Success Model Approach to the Philippines’ Government Service Insurance System (GSIS), the Social Security System (SSS), and the Bureau of Internal Revenue (BIR) , Philippine Management Review: Vol 27 (2020)

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A publication of the Cesar E.A. Virata School of Business , University of the Philippines in cooperation with the U.P. Business Research Foundation, Inc.

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The state of e-commerce in the Philippines

Numbers don’t lie.

By Andrew J. Masigan

The Philippines has a consumer-driven economy where 72% of economic output is attributed to private consumption. For decades, Filipino entrepreneurs have benefitted from brick and mortar stores. But all that changed when the Wuhan virus struck. Overnight, bustling restaurants, crowded malls and busy stores were empty. Retailers today only realize 15% of their pre-COVID sales, on average.

For local businesses, the obvious strategy for survival is to pivot to e-commerce. That’s where all the action seems to be. But before plunging into the online sphere, it is important to understand the state of the industry and the dynamics at play. This is what this piece hopes to provide.

Filipinos have the distinction of having one the highest internet penetration in the region and being the most active on social media. More than 73 million Filipinos are registered internet users and 99% of them are active on one social media platform or another. The average Filipino spends a whopping nine hours and 45 minutes on-line daily, three hours and 53 minutes of which is spent browsing social media sites.

Despite being highly connected to the worldwide web, mystifyingly, Filipinos have not been quick adaptors to e-commerce. Prior to the pandemic, statistics show that only 2% of Filipino netizens have purchased goods or services online, compared to 10% of Thais, 9% of people in Hong Kong and Taiwanese, 6% of Vietnamese, 5% of Singaporeans and Indonesians, and 4% of Malaysians.

Perhaps due to the discomfort of divulging financial information online or misgivings over the reliability of e-merchants, Filipinos have been skeptical about spending money on the internet. But this changed during the five month-long quarantine. Home confinement left Filipinos no choice but to purchase food and other essentials on the internet. This triggered an explosion of e-commerce transactions.

Filipino entrepreneurs were quick to pick up. Suddenly, thousands of entrepreneurs established their own e-commerce stores, selling anything from face masks to adobo. Big businesses have doubled-down on their e-commerce efforts too. The likes of SM, Rustan’s, and Store Specialists have upgraded their systems to better serve the online community. Confidence on the safety and reliability of e-commerce has been growing steadily since the quarantine began.

Studies show an inverse correlation between mobility and e-commerce. The lower the mobility, the higher online transactions become. Last April, mobility was down by 90% and this resulted in a sharp spike in online transactions. As of July 5, mobility was still down by 57% compared to pre-COVID levels. Thus, for as long as the quarantine persists, e-commerce will grow by leaps and bounds.

What exactly is the prognosis for the e-commerce industry in the Philippines as we move forward? Paulo Campos III the CEO of Zalora Philippines shared some insights.

According to Campos, as many as 91% of Filipino internet users searched for goods and services to purchase during the quarantine period. Of all those who searched, 76% consummated the transaction. This is a clear indication that Filipinos are finally warming-up to e-commerce. From a sales turnover of $500 million in 2015, e-commerce in the Philippines is seen to top $12 billion by the year 2025. It already realized $3 billion in 2019. In the first six months of 2020, growth has already doubled in terms of number of buyers and the peso value of purchases, when compared to 2019.

A survey conducted by Global Web shows that 48% of Filipinos plan to do more online shopping after the pandemic is over. Whereas during the pre-COVID era, fashion apparel, sporting goods, and footwear were the best sellers at 54%, 18%, and 10% of the sales mix respectively, a new category has emerged in the post-COVID era. Nowadays, essentials that include personal protective equipment, sanitary goods, and groceries have emerged as brisk sellers. In just four months, essentials now comprise 6% of Zalora’s sales mix. This is why the country’s biggest internet merchant is adding more food and grocery items to its product offerings.

Time spent at home has caused consumers to delay many non-essential purchases. This has led to pent-up demand. A recent survey indicates that when the Filipino is able, he will prioritize purchasing clothing at 19%, home appliances and devices at 18%, home furniture and accessories at 15%, electronic gadgets at 15%, and smartphones at 11%.

In terms of demographics, 72% of Filipino online shoppers are female while 28% are male. Age-wise, 45% are between 25 to 35 years old, 22% are between 18 to 24 years old, 16% are between 35 to 44 years old, and 17% are 45 years old or older.

Geographically, 38% of all e-commerce transaction occur in Metro Manila, 9% in Cavite and Laguna, 6% in Cebu, 6% in Pampanga and Bulacan, 3% in Davao, 3% in Rizal, 2% in Iloilo, and 2% in Batangas. The rest of the regions are too small to be categorized.

Cash on delivery is still the preferred mode of payment comprising 67% of all transactions. This is followed by credit cards at 24%. Paypal has a 5% share of payment transactions while G-Cash has a 2% share. A massive 79% of all e-commerce transactions are consummated over the smartphone.

There is no doubt that the retail business will take a new shape in the post-COVID world. We already see it — dining-in in restaurants, shopping in stores, and wandering in malls are practices we try to avoid for fear of being infected. People are beginning to discover that working and playing at home have its unique merits. As seen with the statistics above, the Filipino is becoming more comfortable with buying goods and services online. This trend will continue.

E-commerce is now in the mainstream. Its share of wallet will only grow larger in the years to come, with or without a vaccine.

This is why it is important for every business to establish their own e-commerce platform. It is a race. Those who pivot fastest and those who can ensure safety and reliability of transactions, wins.

Andrew J. Masigan is an economist

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Is the heightened demand for e-commerce in the Philippines here to stay?

The Philippines | ICT

In an effort to promote social distancing and restrict the movement of people during the Covid-19 pandemic, retailers selling hardware, clothing and electronics were mandated to close during the Philippines’ strictest lockdown phase. However, grocery and convenience stores, as well as delivery services, were deemed essential businesses and permitted to continue operations. This opened the door for e-commerce players to widen their market penetration and encouraged traditional retailers to expand into the online space. The shift was immediate. Prior to the pandemic, e-commerce accounted for 2% of total retail spending, according to a March 2020 report from payments provider PPRO; by July 2020, 78% of Filipino consumers surveyed by creative agency We Are Social and social media management platform Hootsuite had made an e-commerce purchase within the past month. Approximately 64% had used a mobile device for this purchase, above the global average of 52%. The report also found Filipinos to be the top consumers of social media worldwide – at three hours and 50 minutes per day – against a global average of two hours and 22 minutes.

Traditional Retailers Respond

As part of the evolution of Singapore-based Grab from a ride-hailing start-up to a super app, the company launched a GrabMart service for the provision of pandemic essentials in March 2020. The portal enabled traditional grocery and convenience stores to reach at-home consumers with on-demand delivery. Meanwhile, other retailers launched online stores for the first time. Japanese-headquartered apparel retailer UNIQLO, for example, launched click-and-collect and delivery options in the Philippines in July 2020.

As movement restrictions eased, many malls began to offer curbside and drive-through pick-up options, and some shopping centres launched personal shopper services. SM Aura Premier in Taguig City partnered with motorcycle ride-hailing company Angkas to combine the services with home delivery in April 2020, enabling the start-up to diversify while its transportation offerings were prohibited. The service connects customers with a personal Angkas shopper for same-day delivery.

E-Commerce Evolution

The e-commerce segment has evolved as merchandisers explore new ways to reach consumers. Singapore-headquartered e-commerce player Shopee launched an in-app, live-streaming platform in the Philippines in June 2019 through which sellers can build a following to promote their products and offer discounts to viewers.

This platform proved to be a success during the pandemic. Shopee Live recorded 30m live stream views in April 2020; 200m plays on its in-app games over the three months between February and May of that year; and an average of over 1m social interactions per day on its live chat over the latter period.

There is still greater scope for e-commerce players to collaborate with brick-and-mortar retailers to provide consumers low-cost delivery options, as has been done in other countries. Customers of e-commerce portals Lazada in Singapore and 24Catalog in Thailand can collect deliveries from 7-Eleven – a convenience store chain that had more than 2900 branches in the Philippines at the start of 2020 – at no extra charge.

Behaviour in the New Normal

The elevated rates of e-commerce usage during the pandemic look set to remain a more permanent feature of the retail landscape. According to a poll released by Visa in July 2020, 73% of Filipino consumers are likely to sustain or increase their pandemic level of online shopping once restrictions are eased. However, 37% of the same consumers reported a preference for the experience of shopping online versus in store.

As such, it is unclear whether consumers’ inclination to continue shopping online is driven by convenience, cost or lingering pandemic-related concerns. However, their intention to continue shopping online and preference for an in-store experience should signal hope for both e-commerce and brick-and-mortar retailers alike.

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The Rise of E-commerce in the Philippines: Opportunities and Challenges

Although brick-and-mortar stores are back and continuously sprouting all over the Philippines archipelago, the e-commerce landscape has yet to see any negative changes. According to experts, it is still skyrocketing and will continue to rise in the upcoming years.

As said by ECDB, country revenue is anticipated to show a compound annual growth rate (CAGR) of 6.6%, resulting in a projected market value of US$15,835.4 million by 2027.

COVID-19 was a dreadful occurrence in all parts of the world, but it paved the way for e-commerce in the Philippines. Currently, the country is one of the fastest-expanding markets in the e-commerce industry in Southeast Asia. 

In this article, we’ll dive more into the rise of e-commerce in the Philippines and its challenges and opportunities, so let’s get started!

Introduction to the E-commerce Landscape in the Philippines

The emergence of e-commerce within the Philippine market has been remarkable, reshaping how businesses operate and consumers shop subtly. Among other ASEAN countries, the Philippines has been actively challenging itself for growth and taking advantage of the digital economy.

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Despite the size of the Philippines, almost the entire country is entirely tech-savvy , with over 85 million Filipinos using mobile devices and active Internet users accessing the Internet. 

The Internet was introduced in the Philippines in 1994, but the e-commerce market has only recently boomed. Data shows that between 2019 and 2020, the country’s e-commerce market for consumer goods grew from USD 3 billion to USD 4 billion. 

According to ECDB, here are the top 7 e-commerce markets that are continuously showing growth in sales:

• Electronics, with 23.8% e-commerce revenue;
• Leisure and Hobby, with 22.9% e-commerce revenue;
• Fashion (Clothes, Shoes, Accessories, etc), with 19.1% e-commerce revenue;
• Household care/Homeware and Furnitures, with 11% e-commerce revenue;
• Groceries and other goods, with 8.2% e-commerce revenue;
• Self Care Products, with 7.7% e-commerce revenue;
• DIY, with 7.3% e-commerce revenue.

With the Philippines being the second largest number of internet users in Southeast Asia, the global e-commerce market sales and gross merchandise value are expected to increase over the years.

Key Factors Driving the Growth of E-commerce in the Philippines

The swift growth of the e-commerce sector in the country is undeniably influenced by many dynamic and integral factors. Let’s take a deeper look at some significant key factors generating the growth of e-commerce in the Philippines.

High Internet Usage

Unlike in the past years, the Internet now plays a massive role in the lives of Filipinos, not just Filipino adults, but also teenagers and kids. But despite the age margin per user, one of the main reasons why there is a high percentage of Filipino internet users is because the population is relatively young, with a median age of 25 years old.

Study shows that Filipino millennials (people born from 1981-1996) and Generation Z (people born from 1997-2012) spend an average of over 10 hours daily browsing the Internet; over 4 hours is spent through social media platforms .

Throughout the pandemic, people have solely relied upon the Internet for their work, study, and online shopping . Filipino consumers did not have difficulty navigating through online marketplaces and e-commerce platforms because of their internet literacy.

Massive Use of Mobile Devices 

The massive internet usage of Filipinos is due to the high availability of mobile devices/mobile phones. Over 98% of Filipino adults own a mobile device, contrary to the low percentage of over 70% of Filipinos owning a laptop or computer.

Due to the high volume of mobile usage in the Philippines, with the help of mobile internet speed, Filipinos now have more access to online stores , resulting in increased online transactions that benefit the country’s e-commerce market.

Pandemic Silver-Lining

One of the most visible reasons e-commerce in the Philippines has seen massive growth was the time of the COVID-19 pandemic when people were forced to be in their homes.

Many brands, even foreign retail companies with physical stores, sought the opportunity to try and sell their brands online for the first time. There was also an increase in online sellers in the Philippines. Many entrepreneurs took the chance to start their own online business.

Livestream selling has also become very popular in the Philippines. Filipino online sellers can showcase their products on various platforms like Facebook, TikTok, Instagram, and other e-commerce platforms.

Now, over 73% of Filipino consumers say that they intend to maintain or increase their online shopping activity over time, and even though physical and convenience stores are back, they will continue purchasing online.

Opportunities for E-commerce Businesses in the Philippine Market

With the growing number of mobile usage in the country, the growth of e-commerce is ideal in the Philippines market. With Filipino consumers as the driving force, the number of e-commerce businesses in the country is expected to grow.

Below, we will discuss some of the critical opportunities seen in the landscape.

Changes in Consumer Behaviour 

Fueled by the hunger for convenience, Filipino consumers have shifted more into buying online goods and getting interested in various other products.

These include foreign goods, which is very helpful as foreign retail companies have been getting in touch with the country more. 

Middle-Class Anticipated Growth

The Philippines’ economic growth grew 8.3% this year, surpassing the 3.8% decrease it got in 2022.

The World Bank also projects that the Philippines has the potential to grow into an upper-middle income country soon, and this would mean that over 47 million Filipinos have more access to digital devices now and have greater spending power. 

More Innovative Payment Solutions

Developing various generally safe and versatile digital payment options has been essential to e-commerce growth.

Companies may greatly expand their consumer base and foster trust in online transactions by providing a range of payment methods to suit varying preferences.

Challenges and Obstacles Faced by E-commerce Companies in the Philippines

Despite the bright future of e-commerce in the Philippines, e-commerce companies still encounter some challenges and drawbacks .

These challenges and obstacles are some of the factors that make the e-commerce market complex to navigate.

Trust Issues on Financial Transactions

Over the years, there have still been some hacking incidents, weak cybersecurity protection, fraud, or chargebacks encountered .

New technologies have significantly simplified online payment methods for every consumer, with e-wallets, contactless cards, etc.

Marketing Ads/Promotions

Marketing promotions also became a challenge to the rise of e-commerce, especially for Small and Midsize Enterprises (SMEs). More prominent companies have a more significant advantage for promotions.

But regardless, many online sellers and budding entrepreneurs overcame this and are still overcoming it.

Customer Expectations

All consumers have different expectations , but many online buyers have certain expectations regarding fast delivery time, accurate orders, and responsive sellers.

Many times, this may not be fulfilled due to various reasons like logistic limitations , irresponsibility, or low customer engagement.

Government Initiatives and Support for the E-commerce Industry

The Philippine government has continuously supported the rise of e-commerce in the Philippines. Even before the pandemic and its immense growth, they have long supported it. The Philippine E-commerce RoadMap 2016-2020 was introduced by the Department of Trade and Industries (DTI) IN 2015.

This roadmap aimed to increase online business activities’ contribution to the country’s gross domestic product (GDP) from 10% in 2015 to 25% by 2020. During the pandemic, more businesses emerged, primarily contributing to consumers, businesses, and the increase of gross merchandise value.

The Philippines government is still on its mission to show the full potential of the e-commerce landscape in the country. DTI launched the updated e-Commerce Philippines 2022 Roadmap just recently.

Digital Payment Solutions and Infrastructure in the Philippines

The country’s use of digital payment solutions has increased significantly in recent years. As online payment methods became a trend for purchasing online, the fintech infrastructure of the Philippines was never the same.

One of the newest trends in the digital payment solution was the quick-response payment method (QR Ph) for person-to-person payments; it has significantly grown by over 5000% last December 2020.

In response to this growth, some central banks like Bangko Sentral ng Pilipinas (BSP) in pursuit of providing a simpler environment that would also give the finance system safety, stability, and integrity.

Even though the Philippines is still cash-dominated, the continuous rise of financial technology and digital payments is visible.

Here are some of the Digital Payment Solutions in the Philippines:

Some of these digital payments may be familiar to you, as some are partners of an ecommerce platform or online shop you encounter. Some of these methods can also be found in some large convenience stores as partner payment centers (ex. 7/11).

E-commerce Platforms and Marketplaces in the Philippines

Online marketplaces have been increasingly in demand in recent years and continuously show significant changes in the country’s e-commerce market.

If you are a budding entrepreneur or want to know some of the e-commerce platforms and marketplaces in the Philippines, we have here 5 to get you familiarized with (in no particular order).

Check them below:

• Facebook Marketplace;

These e-commerce platforms have been giving non-stop services to Filipino consumers, showing vast product categories, satisfying needs, and serving as a platform for online business.

Consumer Behavior and Trends in the Philippine E-commerce Market

Unlike in the height of the pandemic, when most consumers buy online in large quantities, the trend has been quite different. Filipino consumers have been purchasing in low quantities now, but frequently, that is why the e-commerce market is rapidly growing.

One of the main drivers of e-commerce in the Philippines has been steadily increasing because most consumers are millennials. According to a study, 52% of Filipino consumers’ ages range from 25 to 34 (millennials). Combining them with the percentage of Generation Z would make 80% of Filipino consumers relatively young.

The fact that most Gen Z were born and exposed to the digital age at a young age made their immense contribution to the e-commerce market possible. Digital and internet literacy paved the way for consumers to like online shopping. The convenience and digitalization it brings made it more enticing to the younger age group.

Strategies for Successful E-commerce Operations in the Philippines

As the future of e-commerce in the Philippines is bright, looking for ways to succeed in the competitive market is essential.

There are many factors you need to consider, and here are a few of them:

• Address logistical limitations;
• Use the power of social media;
• Offer Localize products;
• Secure digital payment methods;
• Partner with trusted merchants;
• Partner with trusted retailers.

Last but not least, try to focus on post-purchase experience in order to build a network of loyal customers.

Future Outlook and Growth Potential of E-commerce in the Philippines

The Philippine government is pursuing a bright future for the country’s e-commerce sector . Thanks to the Roadmap provided by DTI, there is a clear outlook of the growth potential of e-commerce in the Philippines.

Filipinos have already embraced and nurtured e-commerce as part of their lives. Despite the many challenges and drawbacks in the adoption, a significant amount of growth and evolution is still seen. As technology is continuously evolving, so are adoption and resilience. The Philippines has yet to unlock its full e-commerce potential , but as seen in the growth, we may see it in the coming years.

Frequently Asked Questions

How do filipinos prefer to shop online.

Most Filipino consumers prefer to shop on mobile, so ensure your e-commerce platform has a user-friendly interface for mobile devices. Filipinos also find convenience in paying online, but the majority prefer to pay cash-on-delivery mode (COD), so if you are building your own online business, remember to offer multiple payment methods.

How important are post-purchase experience and customer service in e-commerce?

If you are a budding entrepreneur, you need to note that quality customer service attracts consumers the most. Also, the post-purchase experience is essential to gaining the trust of your potential customers. These factors affect an online business in many ways, so you must ensure that your e-commerce platform provides a good section for these factors.

What are the technological advancements that are contributing to the evolution of e-commerce in the Philippines?

The use of artificial intelligence (AI) and augmented reality (AR) financial technology (FinTech) enhanced the user experience of each consumer visiting an e-commerce platform. These technologies help the consumer to shop and pay quickly.

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E-commerce in the Philippines - statistics & facts

E-commerce landscape in the philippines, “add to cart”: key e-commerce trends, is cash no longer king, key insights.

Detailed statistics

E-commerce revenue SEA 2024-2029, by country

Digital economy gross value added Philippines 2023, by sub-sector

Number of e-commerce users SEA 2024-2029, by country

Editor’s Picks Current statistics on this topic

Gross merchandise value of e-commerce Philippines 2019-2030

Online Marketplaces

GMV share of major e-commerce platforms Philippines 2023

Digital Shopping Behaviour

Payment method distribution in online shopping Philippines 2023

Further recommended statistics

• Premium Statistic Fastest-growing retail e-commerce countries 2023
• Premium Statistic E-commerce revenue SEA 2024-2029, by country
• Premium Statistic Number of e-commerce users SEA 2024-2029, by country
• Premium Statistic GMV digital economy Philippines 2019-2030
• Premium Statistic Digital economy gross value added Philippines 2023, by sub-sector

Fastest-growing retail e-commerce countries 2023

Leading countries based on retail e-commerce sales growth in 2023

Total e-commerce revenue of selected countries in Southeast Asia from 2024 to 2029 (in billion U.S. dollars)

Total number of e-commerce users of selected countries in Southeast Asia from 2024 to 2029 (in millions)

GMV digital economy Philippines 2019-2030

Gross merchandise value of the internet economy in the Philippines in 2019, 2021 and 2022, with forecasts for 2023, 2025, and 2030 (in billion U.S. dollars)

Gross value added of the digital economy in the Philippines in 2023, by sub-sector (in billion Philippine pesos)

Key indicators

• Premium Statistic Gross merchandise value of e-commerce Philippines 2019-2030
• Premium Statistic E-commerce gross value added Philippines 2018-2023
• Premium Statistic E-commerce gross value added growth Philippines 2018/19-2022/23
• Premium Statistic E-commerce GVA share to digital economy Philippines 2018-2023

E-commerce market size in the Philippines in 2019, 2021 and 2022, with a forecast for 2023, 2025 and 2030 (in billion U.S. dollars)

E-commerce gross value added Philippines 2018-2023

Gross value added (GVA) of e-commerce in the Philippines from 2018 to 2023 (in billion Philippine pesos)

E-commerce gross value added growth Philippines 2018/19-2022/23

Growth rate of the gross value added (GVA) of e-commerce in the Philippines from 2018/19 to 2022/23

E-commerce GVA share to digital economy Philippines 2018-2023

Share of e-commerce in the gross value added (GVA) of the digital economy in the Philippines from 2018 to 2023

Key segments

• Premium Statistic Most popular online purchase categories Philippines 2022
• Premium Statistic E-commerce spending on consumer goods Philippines 2023, by category
• Premium Statistic E-commerce spending growth on consumer goods Philippines 2022-2023, by category

Most popular online purchase categories Philippines 2022

Market share of leading e-commerce segments in the Philippines in 2022

E-commerce spending on consumer goods Philippines 2023, by category

Estimated value of e-commerce expenditures on consumer goods in the Philippines in 2023, by category (in million U.S. dollars)

E-commerce spending growth on consumer goods Philippines 2022-2023, by category

Estimated growth of e-commerce expenditures on consumer goods in the Philippines between 2022 and 2023, by category

Demographics

• Basic Statistic Number of users of e-commerce Philippines 2020-2029
• Basic Statistic Penetration rate of e-commerce Philippines 2020-2029
• Premium Statistic Share of e-commerce users Philippines 2023, by gender
• Premium Statistic Users of e-commerce Philippines 2023, by age group
• Premium Statistic Share of e-commerce users Philippines 2023, by income

Number of users of e-commerce Philippines 2020-2029

Number of users of e-commerce in the Philippines from 2020 to 2029 (in millions)

Penetration rate of e-commerce Philippines 2020-2029

Penetration rate of e-commerce in the Philippines from 2020 to 2029

Share of e-commerce users Philippines 2023, by gender

Distribution of e-commerce users in the Philippines as of June 2023, by gender

Users of e-commerce Philippines 2023, by age group

Distribution of e-commerce users in the Philippines as of June 2023, by age group

Share of e-commerce users Philippines 2023, by income

Distribution of e-commerce users in the Philippines as of June 2023, by income

Leading platforms

• Premium Statistic GMV share of major e-commerce platforms Philippines 2023
• Premium Statistic Share of traffic of e-commerce Philippines 2024, by platform
• Premium Statistic Shopping apps with the most downloads Philippines 2023
• Premium Statistic Share of revenue of Shopee Philippines 2024, by category
• Premium Statistic Share of revenue of Lazada Philippines 2024, by category

Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value (GMV)

Share of traffic of e-commerce Philippines 2024, by platform

Share of traffic of e-commerce market in the Philippines between February and April 2024, by platform

Shopping apps with the most downloads Philippines 2023

Leading shopping apps based on downloads in the Philippines in 2023 (in millions)

Share of revenue of Shopee Philippines 2024, by category

Share of revenue of Shopee Philippines as of March 2024, by category

Share of revenue of Lazada Philippines 2024, by category

Share of revenue of Lazada Philippines as of March 2024, by category

Payment methods

• Premium Statistic Payment method distribution in online shopping Philippines 2023
• Premium Statistic Digital commerce transaction value Philippines 2017-2028
• Premium Statistic Card scheme distribution in online shopping Philippines 2023
• Premium Statistic BNPL spending on e-commerce Philippines 2021-2026
• Premium Statistic Share of bank transfer in e-commerce transaction value Philippines 2021-2027

Leading payment method in e-commerce transactions in the Philippines in 2023

Digital commerce transaction value Philippines 2017-2028

Transaction value of digital commerce in the Philippines from 2017 to 2028 (in billion U.S. dollars)

Card scheme distribution in online shopping Philippines 2023

Distribution of card schemes used for e-commerce transactions in the Philippines in 2023

BNPL spending on e-commerce Philippines 2021-2026

Buy Now, Pay Later (BNPL) spending on e-commerce in the Philippines in 2021 with a forecast for 2026 (in billion U.S. dollars)

Share of bank transfer in e-commerce transaction value Philippines 2021-2027

Share of account-to-account (A2A) payments in the e-commerce transaction value in the Philippines from 2021 to 2023, with a forecast for 2026 and 2027

Shopping behavior

• Premium Statistic Weekly online shopping activities of internet users Philippines Q3 2023
• Premium Statistic Most popular items purchased online in the Philippines 2023
• Premium Statistic Influences on online purchasing decisions in the Philippines 2023
• Premium Statistic Consumers using a brand or store's official app Philippines 2023
• Premium Statistic Challenges to online shopping in the Philippines 2023
• Premium Statistic Reasons for using click-and-collect services Philippines 2023
• Premium Statistic Preferred online shopping return method Philippines 2023

Weekly online shopping activities of internet users Philippines Q3 2023

Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023

Most popular items purchased online in the Philippines 2023

Most popular items purchased online among consumers in the Philippines as of January 2023

Influences on online purchasing decisions in the Philippines 2023

Sources that influenced online purchasing decisions among consumers in the Philippines as of January 2023

Consumers using a brand or store's official app Philippines 2023

Share of consumers using a brand or store's official app in the Philippines as of November 2023

Challenges to online shopping in the Philippines 2023

Leading challenges to online shopping in the Philippines as of January 2023

Reasons for using click-and-collect services Philippines 2023

Reasons for using click-and-collect services among consumers in the Philippines as of November 2023

Preferred online shopping return method Philippines 2023

Preferred return method for a product purchased online among consumers in the Philippines as of November 2023

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The Relationship Between Frequency of Online Scams to the Age of the Selected E Wallet Users in Quezon City

2022, The Relationship between Frequency of Online Scams to the Age of the Selected E-Wallet Users in Quezon City

Title: The Relationship between Frequency of Online Scams to the Age of the Selected E-Wallet Users in Quezon City Researchers: Bautista, Earl Lawrence U. Cirunay, Eliana J. Cuesta, Mariel Johnel S. Quimora, Maverick Jhumar I. Sarsalejo, Stephanie G. Torla, Mariel Denise L. Victoria, Hannah Faith A. Adviser: Ms. Lumanlan, Sarah School: Technological Institute of the Philippines Track: Academic Strand: Accountancy, Business, and Management (ABM) Course: Practical Research 2 (HS RES ABM 002) Year: Academic Year 2021-2022

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Technological developments have various impacts on society, both positive and negative. With the increasingly rapid growth of e-commerce and the variety of applications and sites available, the number of online transactions is also increasing. But on the other hand, the level of crime that occurs on the Internet is also increasing. Online fraud is increasingly occurring with various types and media used. This research aims to find ways to improve security so that public interest in online transactions can increase. Apart from efforts by business people and legal and government officials, the level of public awareness also needs to be increased. The research method was carried out using literature methods, observation and direct involvement with the activities of online fraudsters, surveys of respondents from various demographics, conducting interviews and simulating fraud on several respondents. The research results show varying levels of awareness, but there are still those who are deceived. The researcher proposes several solutions namely anti-fraud campaigns in the form of videos, involving the public proactively through cloudsourcing and providing a free hotline for reporters.

Interdisciplinary Academic Conference on African Continent Free Trade Area, July 29, 2021, Y.M.S. University Volume 3(2)

Mustapha Momoh

This research investigate the effect of cybercrime on depositor's confidence in electronic transactions within Maiduguri Metropolis. The competitive environment in the financial system has compel the utilization of alternative delivery channels. The most recently delivery channel is the electronic fund transfer system. As good as these may seems, this innovative transaction system has created a new breed of criminality called 'cybercrime'. Therefore, the study evaluates the relationship between cybercrime practices and customers' confidence; and, assess the effect of cybercrime on customers' confidence on online transactions platforms in the study area. The study utilised multistate sampling techniques, which includes purposive and random sampling with interview guide to elicited data from 278 customers alike with fair knowledge of online transactions in the study area. The study reveals high cases of cybercrime practice such as e-financial fraud through online transaction, internet scams, identity theft, Salami attack, phishing, etc. in the area under review. It also found that cybercrime significantly affect customers' confidence on the electronic transaction system within the study population. It recommends that the management of the financial service providers should routinely offers sensitization training to their customers and take adequate measure against the practice of cybercrime, such as transfer of funds through

Denis M B A K O Jato , Wily A

Internet crime is a worldwide problem and all nations are susceptible. Rumour holds it that the incidence is high in some parts of Cameroon. We were able to find out the extent to which students are involved in internet crimes and its present and future impacts on Cameroonian youths and the nation, in addition to proposing civil society intervention strategy to re-enforce existing initiatives to fight against scamming. Questionnaires were administered to 500 students (respecting gender balance) of 3 populated schools in Bamenda randomly and 386 students provided responses. Students (91%) were aware of internet crimes and frauds commonly referred to as "scamming". Students (53%) were informed by friends some of whom (15%) were scammers, even in Form 1 (5%). Students (95%) made friends with scammers for financial and material reasons. Scammers (65%) lost focus on education and eventually dropout of school when attempts to corrupt teachers failed. Scamming tarnishes the image of a country while increasing crime rates, madness and mysterious deaths. Concerted efforts of government and the civil society are needed to avoid future damages. Scamming is a common practice in Bamenda Cameroon with unacceptable consequences both to youths and the nation; however, future damages can be avoided.

Current Directions in Psychological Science

Yaniv Hanoch

Not a week goes by without stories about scams appearing in popular media outlets. Given the ease with which scams can be circulated, they have become one of the most common crimes globally, inflicting high emotional, financial, and psychological tolls on millions of individuals. Despite their profound and pervasive impact, researchers know relatively little about why some individuals fall victim to scams but others remain immune to the techniques utilized by scammers to lure potential victims. For example, research thus far provides mixed results about the impact of demographic characteristics (e.g., age) as well as personality variables (e.g., risk taking) on individuals’ susceptibility to scams. Even less is known about how the nature or type of scam affects an individual’s susceptibility. Gaining a deeper understanding of these issues is the key to being able to develop preventive programs and reduce the prevalence of victimization. Here, we discuss some promising directions, ex...

Journal of Social and Development Sciences

Ajibade E Jegede

This article examines the opportunities and the negative impacts associative of the use of Internet technology in the era of E-Business. Contextually, it zeroed on the activities of youths as they engage in online fraud as a means of survival in Nigeria. It further postured that the Internet medium tremendously promoted e-commerce and simultaneously created a new form of socio-economic insecurity that is highly unprecedented in the world history. The magnitude of vulnerability and concomitantly the monetary loss often attendant of wireless transaction cross culturally engenders fear, skepticism and disillusionments among Internet users in the cyber environment. In order to minimize this trend, the authors were of the view that a special inbuilt security mechanism attachable to the Internet technology hardwires be provided for the censorship of online monetary related interactions. This unique configuration is expected to serve as checks against fraud and other maladaptive uses of th...

This article examines the opportunities and the negative impacts associative of the use of Internet technology in the era of E-Business. Contextually, it zeroed on the activities of youths as they engage in online fraud as a means of survival in Nigeria. It further postured that the Internet medium tremendously promoted e-commerce and simultaneously created a new form of socioeconomic insecurity that is highly unprecedented in the world history. The magnitude of vulnerability and concomitantly the monetary loss often attendant of wireless transaction cross culturally engenders fear, skepticism and disillusionments among Internet users in the cyber environment. In order to minimize this trend, the authors were of the view that a special inbuilt security mechanism attachable to the Internet technology hardwires be provided for the censorship of online monetary related interactions. This unique configuration is expected to serve as checks against fraud and other maladaptive uses of the technology by cyber predators.

International Journal of Academic Research in Business and Social Sciences

Mudiana Mokhsin

This paper examines the relationship between modern technology and the multiplicity of fraud. Specifically, it argues that the involvements of sizeable Nigerians in crime is not empirically tied to their dispositions and psychopathologies, these attributes are widely believed to be responsible for getting one into trouble with the law, but it rather identifies the socioeconomic deterioration mostly prevalent in the Nigeria society as the most explicable factor intensifying the participation of most Nigerian especially youths in cyber fraud. It borrows from the theoretical ideas of Derek Cornish and Ronald Clarke on the contributions of the environment to the incidence and the rising rate of crime globally. The paper finally proffers few pragmatic solutions to the problem of cyber fraud in the e-business environment. Fraud and Technology: An Overview Fraud is a generic term and embraces the multifarious means which human ingenuity can devise, which are resorted to by one individual to get an advantage over another by false representations. it includes surprise, trick, cunning, and unfair ways by which another is cheated (Singleton and Singleton, 2010:40). No definite and invariable rule can be laid down as a general proposition in explaining fraud. The boundaries demarcating fraud are those which limit human knavery (Webster, 1964). The most important to this paper is the aspect of fraud that affects technology as facilitator of crime. This form of fraud is a product of modernization on the one hand and globalization which culminated in advanced capitalism, on the other hand. As a matter of fact,

Adesola A D E B A Y O AKANDE

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