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10 Exceptional Product Design Portfolios with Case Study Breakdowns

After working with many designers throughout my own career and helping many more build their job-ready portfolios, there are a few designers that I keep coming back to for inspiration and some that are inspiring a new generation of UI/UX and Product Designers to enter the field.

I've chosen 10 of our favorite UI/UX and Product Designers—a colorful tapestry of digital product architects that have evolved from graphic designers, marketers, architects, engineers and everything in-between. Their unique backgrounds and journey bring something special to our industry and illustrate how we can all do more meaningful, interesting and impactful work:

There are 10 things in particular that make these 10 designers really stand out:

• They have each honed their craft from the bottom up (whether having gone through a traditional academic program, an online course like DesignerUp , or being self-taught).
• They are all at different stages of their careers (some newly minted and others seasoned veterans).
• They continue to learn, grow, push the envelope, document and share their genuine experiences.
• They each hail from a different background (and sometimes non-design industry) that informs who they are and what they work on as a designer.
• Their evolution is apparent in their work.
• They are passionate about the problems they solve and find joy in connecting with the users they serve.
• They are transparent about their processes, thoughtful in their communication about it and not afraid to show what worked and what didn't.
• They have focused portfolios that reveal their unique point of view as a designer.
• They are a diverse group of designers from different cultural, gender and socio-economic backgrounds.
• They have so much to teach us all about design and how to use it to express authenticity and to understand and help others do the same.

Case Study Format:   http://simonpan.com/work/uber/

• The Challenge
• Early Insights
• Reframing the Problem
• The Redesign
• Design Strategy

“In a city as busy as San Francisco, over $1 million was wasted per week because of problematic pickups.”

Madeline Wukusick

Madeline is a graduate of our DesignerUp Product Design course. She was able to create an incredible portfolio working through our curriculum, blended with her background in graphic and data design that set her up for immediate success landing professional design roles.

Case Study Format:

• The Observed Problem
• The Research
• In the Insights
• The proposed How Might We Statements
• Lean Canvas and Product Strategy
• Business Requirements
• The Solutions and MVP Features
• Things that could be improved

"Thanks for helping me work through these iterations—it's been tremendously helpful! You have such a knack for fine-tuning and teasing out subtle themes that I hadn't noticed before. From these comments, I have a better sense of some of my growth areas to work on and ways in which to push myself. It also helped me realize that I am most interested in hybrid roles, or at least roles with a strong visual component. Really grateful to have discovered this course :-)" - Madeline

Not an Italian mobster; Johny Vino is an engineers' designer. I've been a long time admirer of his work every since his mind-blowing animations and micro-interactions arrested me mid Dribbble scroll many years ago. He is a thoughtful, meticulous designer that understands how to align user and business goals all while transmuting conventional interaction patterns into something that is altogether transcendent yet familiar.

Case Study Format: https://johnyvino.com/

Process, Goal and Task Oriented that varies with each project

• What he worked on
• What he aim to accomplish
• Business Goals
• Representation of complex data
• Integration

Humans are not perfect. I like to apply 3 principles to ever product I design to help me focus on that. Fitt's Law, Mimicry, Aesthetic Usability Effect

Steph Parrott

Steph is a product designer based in Toronto. Currently working on Plantd and most recently at Square in San Francisco.

Case Study Format: https://www.stephparrott.com/plantd/

• Roles and Process
• App Overview
• Feature proposal
• Design to Development
• Looking to the future and what's next

"As someone who hasn’t eaten meat in almost 20 years, I’m highly motivated to put in the work to find plant-based options, but for those starting to dabble, how can we except them to do the same?" - Steph

Tom is the co-founder of the community and event series Design Club , and an investor & advisor to Bricklane . He currently works  own clients, helping invent, design, and launch new ventures. Before that he held design leadership roles at fashion and fintech startups, and was as a senior designer at a global agency. Case Study Format: http://tom.pe/gc-dashboard.html

• Summary of the problem space, challenges, project and contribution
• Goal and Problem
• Design Principles applied
• Proposed solution and representation of dashboard and data
• Design frameworks used
• Future considerations

"The problem here is that by trying to create something for everyone, we risked helping no one. Avoiding the design equivelant of an identity crisis became a big focus of mine. I'd do this by finding ways to inject a point of view into the product. By knowing what it wasn't, as well as what it was." - Tom Petty

Want to create an incredible portfolio like these full of amazing case studies to get you hired? Enroll in our Product Design Course today!

Garett MacGillivray

Much like myself and other designers of a particular generation, Aussie/Canadian Garett MacGillivray has been around the block and through the evolution of graphic designer, web design, UI/UX Designers and now landed squarely as a full stack Product Designer.

Case Study Format: https://aucadian.com.au/project/goloop

• Exploration and Ideation
• Component Library
• B2B product interface

I've had many labels throughout my career in the digital industry. It's safe to say that I enjoy crafting digital experiences.

Elise is a Bay Area designer that jumped to the bay from NYU. She comes from an advertising and marketing background and has fine tuned her communication skills and processes vast knowledge of the tech and digital product industry has a whole having been on the broadcasting and marketing side of things.

Case Study Format: http://www.elisefu.com/work-komeeda/

• Impact/Metrics
• User testing
• User research
• Information Architecture
• Implementation
• Major Findings
• Formal User Testing

I was driven to design because I felt excited and rewarding to learn about people’s goals and desires, help them solve problems and make their lives easier.

Latiesha Caston

Latisha is a User Experience Designer passionate about holistic, accessible, and inclusive design, based in Seattle.

Case Study Format: https://www.latieshacaston.com/veggie-grill-online-ordering-experience

• The Problem
• The High-level Goal
• The approach
• Pain Points
• Optimizing flow and improving architecture
• Interaction model breakdown
• Looking to the future

"Our high level goal was to design a holistic order-ahead experience that keeps the core of what we've built, while delivering on opportunities, addressing pain points, and setting the stage for the future." - Latisha

Karolis Kosas

Having recently joined the amazing design team at Stripe as a Product designer, Karolis's portfolio is clean and minimal and his case studies really understand the mental model of the user, getting into their heads and revealing the friction points they are feeling and how he can insert a solution that improves on the experience with compromising the soul of the designer.

Case Study Format: http://karoliskosas.com/cinemaclub/

• prototyping
• Built the product from zero

Visual communication is a self-sufficient organism capable of adapting and evolving based on the input of multiple sources.Acting in such context, the designer is an initiator, establishing methods and boundaries for the system to establish itself as an independent entity.

Rohit Singh

One of o ur very own graduates ! Rohit Singh is an up and coming product designer with a focus on helping early-stage startups and new businesses blossom.

Rohit outlines his process for creating an MVP for his digital product from scratch, which serves as a sort of physical and virtual library for the poorest class of India.

Case Study Format: https://work.khadush.in/booksite-an-online-physical-book-sharing-platform/

• Inspiration
• User Interviews
• Lean Canvas
• Visual Design
• Final Words

I specialize in helping early stage startups validate their riskiest assumptions using leading design methods

After analyzing all of these case studies and working with 100s of designers in our product design course to get them ready for the job application process, we've created our own tried-and-true templates to make it easy for designers to replicate the successful format and structure of these top portfolios using Notion .

Each of these amazing portfolios tells the story of the product designer, their evolution, their process and shows what they bring to the world. But it's not easy doing what they do or knowing exactly how to show and tell who you are as designer. Having a solid design education and getting feedback from the design community is the best way to ensure that your work is up to par and being presented in a way the shows your skills and your worth.

Have a look at our partners' advice over at Pathrise on building a strong UX design portfolio .

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

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25 inspiring examples of industrial design

These ingenious examples of industrial design all combine aesthetic appeal with creative problem-solving.

Whether it's a mobile phone, a vacuum cleaner or a chair, the very best examples of industrial design seamlessly blend form and function to make products truly desirable.

As its name implies, this discipline is about all balancing creative, conceptual, freeform thinking with the practical, industrial constraints of actually getting something made, which requires knowledge of production processes, materials and technology.

Over the years, some designers' mastery of this crucial balance has elevated them to iconic status - and we've featured some of the fruits of their labour here. We all know how product design by the likes of Jonathan Ive, James Dyson or Charles Eames look and work. Chances are you already own one, or at least want one.

But we've also included some great industrial designs that you may not already have seen - some of which are on the market, while some are still at a concept stage. So whether you're a consumer hungry for the latest stylish gadget to kit out your apartment, or a designer yourself looking for inspiration, read on...

01. Mini Cooper

The Mini is a design classic that came about because of restrictions in fuel supply during the 1950s caused by the Suez crisis. Designer Alec Issigonis was tasked with designing a car that was more frugal than the large cars of the day, aiming to compete with increasingly popular German bubble cars like the original VW Beetle - itself a design classic. The original design became a true British icon, influencing a generation of car designers, and was revolutionary at the time. Its distinctively diminutive contours remain hugely popular today.

02. Coke Contour Bottle

Instantly recognisable, the Coca-Cola contour bottle is a masterpiece in industrial design that dates back to 1915 when the Coca-Cola Company asked its bottle suppliers to design a new bottle that would be distinctive and instantly recognisable - even in the dark. Designer Earl R. Dean took up the challenge, and following instructions issued by his boss, aimed to come up with a design based on the ingredients of the drink. Unable to find any reference images for either the coca leaf, or the Kola nut, Dean instead used an image of a cocoa pod from his encyclopedia as inspiration, leading to the iconic ribbed bottle shape we know and love today.

03. Piaggio Vespa Scooter

The classic Vespa scooter design is associated heavily with the Italian design aesthetic, but it was actually heavily influenced by pre-World-War-II Cushman scooters made in the US and shipped to Italy by the Allies to act as field transport for paratroopers and marines during the war. It wasn't until Paggio involved aeronautical engineer Corradino D'Ascanio that the now familiar scooter shape, missing the central supporting spar and allowing the rider to step through the bike to get on and off.

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04. Hasselblad 500C Camera

During World War II the Swedish government tasked Victor Hasselblad with designing a camera that mirrored a German aerial surveillance camera recovered from a downed plane. This camera was refined over the following years, eventually spawning the iconic 500C in the late 1950s. Such was the popularity of the camera, it became the anchor product for the Hasselblad company for the next four decades, and was used by NASA during the Apollo missions to the moon.

05. Alessi Juicy Salif

Designed by Phillipe Starck in 1990, the Juicy Salif is rightly counted amongst the icons of industrial design and has been exhibited in the Museum of Modern Art in New York. The citrus squeezer is cast in aluminium which is then polished, the design based on the shape of a squid and according to an account from the founder of Alessi was originally sketched out by Starck on a napkin while eating squid with lemon squeezed over it. It's a perfect example of how the most abstract associations can inspire iconic design.

06. Edge of Belgravia Knife

How often does a knife get included in the D&AD Annual? UK designer Christian Bird created a perfectly balanced industrial design that weighs up a sleek ceramic blade that never needs sharpening with an angular, soft touch handle. A work of art as well as a precision cutting tool, each knife is available in a limited edition run of 999.

07. Rocking Wheel Chair

German industrial designer and concept artist's Mathias Koehler's fresh, bold take on the staple favourite of knitting grandmothers the world over curls round into a sleek, circular shape, enabling a fluid rocking motion that also powers a reading light at the top. It remains at a concept stage.

08. Dyson cyclone vacuum

A classic example of totally rethinking the way a staple household product functions. In the 1970s, James Dyson was inspired by an industrial cyclone system in a sawmill to develop a bagless vacuum cleaner - and famously made over 5,000 prototypes in a workshop behind his house before perfecting the DC01. Many different models of this classic industrial design have been developed since, including a handheld version.

09. Bergmönch bike

Hurtling down steep, rocky terrain on a mountain bike is a powerful adrenaline rush, but reaching the summit in the first place can be a slow, painful slog. For a mountaineer, however, the ascent is the best bit, while the downward leg is a killer on the knees. This lets you do both, by transforming a bike into a backpack to let you carry it easily.

10. Cipher drinking glass

Serbian designer Damjan Stanković has put fresh twists on everything from a tea infuser to a spaghetti fork, but this quirky take on a drinking glass is particularly inspired. When empty, it's covered in a seemingly random mosaic, but when filled with coloured liquid (milk, orange juice or cola, for instance) the squares join up to spell the name of the drink.

11. Eames Lounge Chair

A unrivalled 1950s classic, Charles and Ray Eames' lounge chair and ottoman combo was the couple's first attempt at high-end furniture. Fashioned from moulded plywood and leather, it was distinctive among luxury counterparts for being very comfortable as well as stylish. Constantly in production since its launch, the classic industrial design forms part of the permanent collection at MoMA in New York.

12. Plumen 001 light bulb

Samuel Wilkinson's stylish approach to a humble lightbulb scooped a coveted D&AD Black Pencil award last year. Fluorescent glass tubes twist around each other in an organic yet harmonious way, giving the bulb a different silhouette depending on where you stand. The aesthetic appeal of this brilliant industrial design is counterbalanced by the fact it uses 80% less energy than an incandescent bulb.

13. iPod/iPhone/iPad

Three indisputably game-changing product lines by arguably the world's most iconic and celebrated industrial designer, Sir Jonathan Ive - all of which could easily have made the list on their own. It all started back in 2001 with the original iPod; the first iPhone was released in 2007; the iPad followed three years later; and finally the iPad Mini in 2012.

Despite squeezing all of its iOS devices into one entry, Cupertino's finest still made the list twice. Spearheading the reinvention of Apple in the late '90s, the all-in-one, brightly-coloured translucent computer made its rivals' beige boxes look crushingly ordinary. Since then, its evolution has seen it grow more sleek, slim, and minimalist, but no less iconic.

15. Rising Table

Based on a similar concept to his Rising Chair, Robert Van Embricqs' Rising Table uses a single piece of wood as a starting point to transform into a stylish piece of furniture. Challenging the notion of a table having to be a flat surface and four separate legs, it opts for an organic latticework of beams that are beautiful and functional in equal measure.

16. Curl Lamp

Designed by London-based industrial designer Sebastian Bergne, this beautifully simple table lamp concept was launched at Interieur 2012 in Belgium. It uses adjustable LED lighting to cycle between cool and warm white light, while the curved design encourages users to place the lamp in different positions.

17. 22 Hybrid Tube Amplifier

Another masterclass in minimalism, Koichi Futatsumata's inspired industrial design questions the overly complex design of traditional valve amplifiers, instead balancing two beautifully simple amplifier tubes on the top with two large stylish dials on the front, all packaged up in a sleek metal outer shell - and was nominated for a D&AD Award in 2011.

18. KitchenAid stand mixer

Pioneered in 1914 for industrial use on US Navy battleships, the KitchenAid stand mixer first entered homes in 1918, but it was in the 1930s that Egmont Arens' patented silhouette - relatively unchanged ever since - turned the product into an icon of American industrial design, which is exhibited in San Francisco's Museum of Modern Art.

19. Moody Aquarium Sink

Okay, so it may not be the most practical addition to the average home - setting you back a tidy $4,500 - but this indulgent take on the humble wash basin is a bit of fun, and questions why we should accept plain porcelain. Sold, fittingly, through a company called Opulent Items, it enables you to keep fish in your bathroom, should you wish to.

20. Ladder (concept)

Just 20mm thick, this experimental concept for a domestic ladder innovates on the rotational moulding process to create a lightweight, super-strong product that's both stylish and functional. This imaginative industrial design is a joint venture between Andrea Gross Gaiani, Alessio Monzani, Kerman Gomez and Martina Fagiani, who studied together in Milan.

21. Tip Ton chair

Another brutally simple, plastic-moulded concept, this time for a chair, Barber Osgerby's Tip Ton lets you switch between two different seating postures: relaxed, or forward-leaning. Its unique shape means that when you rock forward, the chair stays in place on its uniquely shaped 'skids'. This industrial design is also lightweight, durable and stackable, and won a D&AD Yellow Pencil.

22. Anglepoise lamp

This classic piece of industrial design was originally conceived in 1932 by George Carwardine, a car designer who was working on vehicle suspension systems at the time. It was his work in this field that inspired the versatile four-spring mechanism that defines the Anglepoise lamp, which was developed primarily for working environments such as workshops and surgeries, but a simpler three-spring version soon made it into homes too.

23. LO Mindport

Dubbed "the workspace of the future" by its creators Lista Office, Mindport was designed by multi-award-winning creative team Carmen and Urs Greutmann. Built primarily from steel, this industrial design is about functionality and versatility, creating screened zones for ad-hoc meetings while keeping an open-plan feel.

24. Maglite

Introduced in 1979 with krypton or xenon bulbs and variable-width beams, many Maglites have become collectable items thanks to their limited-run special editions and custom paint schemes. They now use LED bulbs, and thanks to their power and durability are the flashlight of choice for many police forces. Until recently, this included the LAPD - until their double-use as a baton became controversial.

25. Blow radiator

Another example of a relatively nondescript household item given a radical conceptual overhaul by an imaginative industrial designer, Jean-Marie Massaud's sculptural radiator for Cordivari draws inspiration from the ocean waves - and is available in both horizontal and vertical orientations.

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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity , published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World , T3.com and Tech Radar . He also writes for Creative Boom and works on content marketing projects. 

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Design for Manufacturing Examples: Real-Life Engineering Case Studies

Key Takeaways:

• More than 70% of a part’s cost can be locked in during the early design phase
• Adopt a robust DFM process using digital manufacturing simulation tools to address cost, sustainability, and innovative design iterations simultaneously

The Full Article:

Typically, more than 70% of a part’s cost is locked in once its design is finalized. And at that point, manufacturing and sourcing teams have limited options to optimize part costs. That’s why cost modeling is exponentially more effective during the design phase. Product engineers need the ability to identify viable, cost-effective design alternatives while a project is still on the drawing board. This approach empowers design teams to innovate without sacrificing time to market or profit margins.

We explore this topic in greater detail by examining real-life examples to illustrate a key DFM principle in action. This includes why spreadsheets and other tools that rely on historical estimates provide a static, incomplete view of costing data – and how you can overcome this challenge with solutions that link design decisions to cost outcomes. Areas addressed include:

• The Design for Manufacturing (DFM) Imperative
• Overview of Important Cost Categories
• DFM Success Stories: Identifying Cost Inefficiencies
• Hidden Material Cost Drivers
• DFM Material Conversion Cost Example
• Other Methods for Cost-Effective Design for Manufacturability
• Learn More About the Power of Digital Manufacturing Insights

1) The Design for Manufacturing (DFM) Imperative

What if engineers had precise, design-level guidance on key cost drivers for their new product designs? And what if they had the insight to see how the cost is being affected by raw materials, conversion (i.e., the cost of turning raw material into a part), routing, and other manufacturability issues?

Having access to this capability would provide design and cost engineers with guidance to revise parts for added cost efficiency during the design phase. aPriori’s Manufacturing Insights Platform offers a solution that enables organizations to achieve this objective.

Unlike traditional spreadsheets, aPriori automatically evaluates the geometry of 3D CAD models whenever they are checked into a product lifecycle management (PLM) system. Through this software functionality, engineers gain real-time cost insights for parts and sub-assemblies, improving design and sourcing decisions.

Moreover, aPriori provides teams with a deeper understanding of the complex factors influencing part costs. The software is also equipped with cost and process modeling capabilities , enabling engineers to configure and run various scenarios. As a result, teams can seamlessly compare a part’s material, supplier, regional expenses, and more to make informed decisions.

To understand the impact of advanced manufacturing cost modeling, it’s helpful to consider the factors that contribute to a part’s final cost. Below, we break down a few key categories of part cost. The specifics may vary greatly, but these basic cost categories apply whether the part in question is sheet metal or plastic, cast or machined.

2) Overview of Important Cost Categories

Direct + variable costs:.

The powerful interaction between each choice in the direct/variable cost category is significantly important. While engineering decisions may have an impact on period costs in the long run, we will focus on direct costs, as they often have the most substantial impact. The following categories describe the expenses associated with the marginal cost of producing each additional part.

Key Drivers of Material Costs

• Material type
• Material stock size (standard or non-standard)
• Material selection and utilization
• Special grain orientations (e.g., tight bends on a part may only allow manufacturing to orient the part in one direction when cutting it on the sheet)

Key Drivers of Overhead and Labor Costs

• Cycle time to make the part. Note: more than one machine may be used to make a part.
• Number of times that the part must be set up – whether in one machine or multiple machines
• Type and size of machine(s) that will be used to make the part
• Any secondary production processes such as paint, heat treatment, etc.

Indirect/Period Costs:

These costs matter for overall profitability but aren’t necessarily immediately impacted by marginal production changes. For instance, a factory will have some base level of maintenance costs regardless of the number of parts being made within a given period. These costs must be associated with specific supporting functions and spread across all parts produced.

Key Factory-Related Cost Drivers

• Energy costs
• Heating and cooling the plant
• Cleaning and maintenance
• Purchasing, manufacturing, engineering, shipping and receiving, and other supporting business functions

Key Administrative Cost Drivers

• General management costs
• Sales, marketing, and business development expenditures
• Technology support (e.g., IT staff or services)

Capital Expenditures (CapEx) and Non-Recurring Costs:

• Examples include initial investments in productive capital such as molds, stamping dies, machining fixtures, weld fixtures, and more.
• The cost impact of capital expenditures will vary depending on the complexity of the part, number of cavities, number of parts over the life of the tool, etc.

3) DFM Success Stories: Identifying Cost Inefficiencies

We developed both case studies using aPriori’s digital factory capabilities, which involve simulated production based on modeling a part’s digital twin .

During the design stage, you don’t need the absolute value estimate to be exact; a good, reliable approximation will suffice. For instance, you may determine that 20% of the part cost is material and 65% is conversion cost. While these amounts may vary during final production, they can provide a useful guidepost for prioritizing cost optimization projects. This practice can help you save time by avoiding product design changes that will have minimal impact on cost.

Manufacturing insights can help engineers minimize time-consuming activities and work faster. This automation-driven platform can determine the most efficient manufacturing methodology through near-instant cost estimates for new design alternatives.

Material Cost Example One: Truck Sheet Metal Fan Cover Redesign

The following screenshot shows that 88% of the fan cover cost is material. To reduce material costs, you can:

• Select an alternative material that is cheaper (but still reflects functional load requirements and tolerances).
• Use less material by making the part thinner, adding ribbed forms to strengthen it, or improving material utilization to reduce waste.

The product developer recognized that the material choice was the primary cost driver and reduced the part size without altering the size of the opening or component mating points. The following screenshot displays his final solution.

Note that while labor and overhead costs increased from $0.49 to $0.53, the material cost dropped from $7.51 to $5.63, saving $1.88 – which is a 25% savings. This improvement has paid for itself exponentially because the part is still used in tens of thousands of trucks.

This is a great example of how a reliable cost estimate is useful for prioritizing redesign work. A good cost vector (whether the cost is going up or down, by a little or a lot) is sufficient. For example, if the material cost dropped by only $1.50 instead of $1.88, the price reduction would still warrant a redesign.

Material Cost Example Two: Plastic Seat

A manufacturer produces approximately 200,000 seats annually. The digital manufacturing cost model revealed that material is 67% of the total cost.

The engineer redesigning the seat has two options:

• Use lower-cost materials. Note: had the conversion cost been the most expensive, you may have wanted a material that cools faster, thereby decreasing the cycle time and production cost.
• Reduce the amount of material without compromising seat integrity.

The engineer tried several alternative designs, including:

She began by reducing the thickness of the plastic from the top edge of the back of the seat down to 2/3 of the way and from the edge of the bottom of the seat to approximately ½ of the way to the middle of the seat. This change decreased the average thickness from 0.18” to 0.15”. It is critical to note that the cost of materials, labor, and overhead was also reduced. That’s because the thinner part cools faster, leading to a double benefit: a reduction in material and manufacturing costs, totaling $0.95 on a $5 component – a nearly 20% reduction.

The second design change made the back hole slightly larger from its original 5”–6” in height. However, because this change only shaved a few cents off the original cost, it was not worth the risk of potential quality issues or increased customer discomfort. The value of having real-time cost feedback “at the speed of design” enables you to catch these false starts far earlier in the process and maintain quality control by adhering to the principles of DFM.

4) Hidden Material Cost Drivers

• This approach worked until their factory became overwhelmed and started buying parts or sending them to another internal factory across the country. The parts became much more expensive because they needed to orient the components perpendicular to the bend, which limits the nesting flexibility of the part and requires more material. Simulated production software like aPriori can automatically identify if a bend is too tight and recommend a minimum bend angle.
• The organization suspected an unscrupulous bid from a supplier. Still, upon review, it found that the supplier had to buy a special forging or start with the next size-up standard bar to meet the customer’s requirements. Either way, the cost would be disproportionately impacted. A diameter reduction of just a few millimeters fixed the issue, and the final design still had plenty of inertia margin.

5) DFM Material Conversion Cost Example

Let’s now move into conversion costs. Design engineers make choices that affect a large range of conversion costs, such as:

• Labor cost is proportional to cycle time. And the skill necessary to run the machine affects the wages of the operator. A 5-axis CNC machinist makes more than a 3-axis mill operator, for example.
• Set-up cost includes the number of machines to be set up and the number of times the part needs to be set up. Volume plays a large role in determining the per-product impact of set-up costs.
• Direct overhead cost is proportional to cycle time and the type and size of the machine.

An engineer was assigned to reduce the cost for a part like the one below. A quick design review revealed a 40/60 split between material cost and conversion cost. This implies that there may be opportunities to contain costs on both sides of this split without impacting lead times.

The engineer also noted that because this is a relatively low-volume part (300 units per year), it was being purchased as a machined part. While not very complex, the multiple slants on the surfaces were forcing this part to a 5-axis mill (rather than a comparatively cheap 3-axis mill).

The engineer had three choices to reduce costs:

• Redesign the part to reduce complexity for production on a cheaper machine
• Investigate machining costs further and address those issues in the design
• Identify alternative manufacturing processes for the part if they show promise

Using simulated manufacturing to analyze costs, the engineer discovered that the material utilization was only 11%, meaning that nearly 9 lbs. out of every 10 lbs. of material would be wasted. As expected, most of the cost of making the part was in machining, but from roughing operations, not finishing the part. This demonstrated that getting the part to near net shape was costing a lot in both material and manufacturing costs (see the figures below).

This part had been designated as a machined component because of the relatively low volume production of 300 units per year. However, based on this evidence, the engineer decided to investigate sand casting for the part. To see if it would be worth redoing the design and fatigue analysis to turn this into a casting, he created a cost estimate for sand casting the part.

After analyzing the cost difference of approximately $190 per part on 300 parts, which amounted to a potential annual savings of $57,000, the component was redesigned and purchased as a casting, resulting in significant cost savings.

Alternatively, imagine that this part was not a candidate for a casting process due to load and fatigue requirements, as is the part below. The process for reducing costs for the part is similar, except that you need to explore machining costs (some parts may be extruded as well).

Consider how manufacturability issues may be costing you dearly. By evaluating the actual production methods intended for a part, manufacturing insights can identify design features that pose significant challenges. This could involve pinpointing a lack of draft angles, areas with excessive or insufficient thickness, or features that need a side action in plastic injection molding or die casting. For machined parts, issues like sharp corners, obstructed surfaces, or curved surfaces that require ball milling could be highlighted. Addressing these problems early can streamline production and reduce critical costs.

Looking at this part below, we notice a similar ratio of material to conversion cost. And we dig into the features that make it difficult to produce, as casting or extruding it is not an option.

In the interest of time, we will limit ourselves to resolving as many of these L/D ratios as possible. The engineer realizes that the corner radius of those pockets is small, requiring a small tool diameter selection that violates customary L/D ratios and causes slower finishing times. He has the liberty to make those bigger, which won’t change the material consumed. See the figure below for the redesigned part.

Larger corner radii allow for larger diameter selection, which increases the tool’s ability to reach further down without shaking. Cycle time drops, and cost goes down. A 17% cost reduction is certainly worth the effort of the redesign.

6) Other Methods for Cost-Effective Design for Manufacturability

It is possible to affect the size of a machine in manufacturing by considering the design of the part. For example, suppose a part is being produced in China, where labor costs are low, but overhead costs are high due to the use of large, expensive machines. In that case, it may be worth considering features that can influence machine selection.

The die-cast part below has a web in the middle that is not functionally necessary. This web is causing the part to require two-side cores, one on each side. If the web were removed, only one core would be needed, the mold base size would decrease, and the machine size (tonnage) would go down, causing a reduction in tooling and piece part cost with a smaller machine/lower overhead rate. Additionally, you may be able to have more cavities now, which is a big plus if this is a high-volume part.

The number of set-ups can dramatically affect the cost of a low-volume part. A hole that can’t be accessed from an already available set-up direction (aPriori can show you those) can cause an extra set-up.

Too many of these will require a more expensive machine, for example, forcing a move from a 3-axis to a 4-axis or 5-axis. Did you know that if your sheet metal part has an acute angle bend and an obtuse angle bend on the same part, then two bend breaks will have to be set up to make it? This may have minimal cost impact if the part is produced in large volumes, but if this is a low-volume part, it could create serious cost inefficiencies.

7) Learn More About the Power of Digital Manufacturing Insights

DFM is pivotal to identifying cost savings from the initial product design through material selection and manufacturing. By integrating aPriori’s advanced manufacturing insights, product engineers gain a deeper understanding of how seemingly small variables can significantly impact cost and other factors.

This approach provides product design and cost engineers with clear visibility and automated guidance to make informed decisions that enhance both product quality and profitability. The adoption of DFM best practices, supported by aPriori’s insights, can ensure that products are designed for performance, profitability, sustainability, and market success.

This post was originally published on Aug. 12, 2020, and updated on April 18, 2024.

Ready to Unleash the Power of DFM?

More Resources:

• Podcast:  How Design for Manufacturing Saves $Millions
• Video: Design Engineering Tips for Reducing Mfg. Costs on New Product Designs
• Webinar: Product Design – Reduce Cost, Carbon, and Risk

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6 Excellent Product Designer Case Studies & 8 Tips for Yours

What is the recipe for perfect product design case studies? The dozens of design leads and HR managers we’ve interviewed say that they expect a blend of

• storytelling
• stunning visuals and
• personality.

This article will guide you through the steps of creating case studies that check all those marks, and more! This is your one-stop source of tips and steps based on actual research, and real-life examples.

Let’s be honest: putting together a case study can be rather difficult. However, there are some techniques and tools that can help you along the way. One of those tools is UXfolio , our portfolio builder that makes the whole process faster and easier. Obviously, these 8 tips apply regardless of the tool you are using to build your product designer case studies.

1. Inject your personality into your case studies

Showing personality in a  product design portfolio , case study, or  resumé  can be challenging. Finding the balance between just enough and too much takes time and experimentation. Still, if you want to set yourself apart, you have to find ways to inject your personality into everything you submit with an application.

Here’s a pro tip:  whenever you relate something back to yourself, to your personal experience with the project, you’ll allow a small bit of your personality to shine. If you don’t go overboard, you will show just enough of yourself for recruiters to see the type of person and designer you are.

Define what you do

There are ways to sprinkle tidbits of your personality into everything you make. Start by clearly defining what you do. Do this in your portfolio and at the beginning of every case study: In what quality were you part of the project?

Find personal connection to the product

Next, you can share your connection with the product. Your case study intro is perfect for this. Answer questions such as:

• How did it relate to you (if it did)?
• Did you have any experience in this niche before?
• Were you using similar products before?

Talk about your experience throughout the process

In the body of your case study go on and talk about your experience throughout the project. Maybe this was your first time using a specific UX method. Let your readers know! Then go on and share what you liked about it, and what you didn’t.

Juniors have it easier

Leslie’s Meal Planner case study is the perfect example of a product designer case study based on a mock project. Putting together a portfolio as a junior designer – who doesn’t have real-life projects yet – is challenging to say the least. Most design leads advise juniors to build a portfolio based on

• internship experiences ,
• mock projects, or

The secret is to treat these mock-projects exactly as you’d treat real-life projects. Put in the research, testing, and the same effort you’d put in a real-life project. The best thing about mock-projects is that they provide plenty of room for your personality to shine. Just base them on topics or apps that interest you and let your readers know.

Check out Leslie’s introduction:

“I’ve been struggling with food allergies for years, so it seemed obvious that I will try to find a solution to this common problem.”

Immediately in her intro, we learn something personal about her. It is easy to see why she’s passionate about the topic. By kicking it off on a personal note, she pulls in the readers immediately.

This approach aligns with the advice that  Marc Greenberg , UX lead of Robotics at Postmates, gave to junior designers:

“Start close to you. Everyone can identify where their own frustrations, troubles, and difficulties lie. The first step is to design solutions to those things.”

2. Put everything in context

Both HR managers and design leads list ‘lack of explanation’ as a common reason for rejection. Our experience through expert reviews supports their statement.

Stop defining UX methods in your case studies

Many designers will list the methods they have used during a project. They do a good job of explaining the general purpose of said methods. The only problem is that both HR managers and design leads are aware of what ‘A/B testing’ is and what purpose it serves. What they don’t know is:

• Why did you choose that method for that specific project?
• What did you learn (or did not learn) by using that method?
• How did your findings influence the project?

By failing to answer those questions, your case study will fail to fulfill its purpose. The key is storytelling. In the context of UX portfolios, the word storytelling refers to the story of a specific design project and not the story of UX design in general. Storifying your design process is not that hard of a task. Just follow the golden rule:

Whenever you mention something in a case study, explain why it’s relevant to the project at hand and how it influenced your process.

Better Cover, a product design case study by Joanna Yoon, illustrates how to place research in context. Joanna lists the methods she used, then goes on to provide numbers and results. She presents the results in a visual way, which makes it even easier to digest all the data. And this takes us to our next tip: visuals.

3. Keep it visually consistent

Your taste level will be judged based on your portfolio and case studies, and not only the products that you’ve designed. Ideally, while working on something, you think in personas, mood boards, and design systems. Do the same when putting your portfolio together! After all, it’s a product designed by you.

Stop over-designing

Don’t go overboard with your portfolio design. The more stuff you add, the higher your chances of not matching the tastes of others. What’s even worse, you’ll ruin the UX of your portfolio. Check out what Spotify’s Paul Farino had to say about over-designed portfolios:

“I see some portfolios that may take ten seconds to load and it’s very flashy and there’s a lot going on on the screen. But those animations and that extra flare don’t contribute to the story you’re trying to tell. It actually just makes it a poor experience.”

You might think that things floating into the screen left and right show that you are tech-savvy and on-trend, but you are actually over-designing, which ruins an experience that would be seamless otherwise.

There are many well-written product design case studies out there that fail because of presentation. Design is the easiest part of case studies, especially if you are working from a template, such as the templates that you can generate via UXfolio .

Be mindful of colors

Keep in mind: your case study will already include some colors from the product itself. The safe thing is to use matching colors. Introducing new colors on top of what you inherit from the product is a risk that you should not take. It creates a mess, especially if your viewer doesn’t have the time to take it all in. Focus on keeping your fonts and colors consistent throughout the case study, portfolio, and resume.

Make it easy to skim

UX/UI Recruitment Consultant,  Joe Jackson , advises UX designers to 

“Make it digestible, skimmable, and impactful.”

Your case studies’ users – recruiters and design leads – spend a maximum of 3 minutes with one portfolio. If you have 3 case studies, that’s less than a minute per one. This means that you have to prioritize visual hierarchy.

Take the text of your case study, and see how it would work without the images. Did you use enough headings? Are they applied consistently for the same type of content? Can you organize some of your data into tables or illustrations? Did you use matching colors on your visuals?

Visual consistency checklist:

• Is my content organized into logical chunks consistently?
• Are my fonts consistent throughout the case study?
• Do I have a good text-to-image ratio?
• Is the style of my illustrations and images consistent?

As you can see the keyword here is ‘consistency’

4. UIs matter

When you ask HR managers whether UIs matter in UX portfolios, the answer will be ‘yes’. They know that UI and UX design are not the same. But that doesn’t change the fact that having stunning UIs in your case studies will increase your chances of landing a job. It’s not right, but it’s true. If you want to maximize your chances of success, accept the fact that UIs matter.

Here’s what  Tony Aube , Google AI’s Sr. Product Designer had to say about this:

“I believe UX portfolios have too much text and explanation about the design process, while they don’t have enough visuals. The truth is — and I have learned this the hard way — recruiters respond a lot more to visuals than to text.”

The thinking process behind this is very simple:

“If you can’t figure out something as simple as proper drop shadows, I doubt you will do a good job on a multimillion-dollar purchase flow redesign.”

Reasonable.

Just leave them out

If your UIs are not yet polished, it’s better to leave them out of your case studies. Remember: you will be judged on everything you present. It doesn’t matter if you explain right next to it that you have just dipped into visual design. The image will linger. If you don’t do UIs, stick to wireframes and protos, otherwise, you risk shooting yourself in the leg.

5. Deliver on the promises you made in your resume

Your resume, cover letter, about page, and case studies must be aligned both visually and content-wise. If you promise serious research-game in your resume, your case studies should stand proof for that. This way, by the time the HR manager finishes with your submission, they will be convinced that you are indeed big on research. But for this to happen, your entire application must reinforce the statements you make.

Make everything match

When you are eyeing one specific position at a company, align everything you submit with the job description. From your resume to your case studies, everything should support the fact that you are the best candidate. It might seem like too much effort, but in the end, it’ll be worth it. The least, you’ll end up with a brilliant portfolio.

There are plenty of UXfolio users who make great use of the multiple portfolios feature. They create different (password-protected) portfolios, tailored for different applications, and even different positions, such as product designer and UX writer. They understand the impact of a customized application.

6. Show your best work only

If you do a bad job with your own ‘product’, how could they trust you to do a good job with theirs?

Avoid showing mediocre or unfinished work. As mentioned before, you will be judged on everything you present, regardless of any explanation you provide. If your case study is still “in the works” or “coming,” do not feature it in your portfolio! If a case study doesn’t feel right to you, it won’t feel right to the HR manager either. And so on. You get the message: if it’s shaky it doesn’t have a place in your portfolio.

Apply this to everything

The same applies to the visuals you present. If they are shabby, you will be the applicant with the shabby visuals. You must treat your portfolio like you would treat a client. If you do a bad job with your own ‘product’, how could they trust you to do a good job with theirs?

Ask your teacher, your peers, or literally anyone to give feedback on your portfolio. Spam hundreds of Facebook groups with your case study, ask your teachers to review it, send it to HR managers for review. In UXfolio , you can request peer reviews as well as expert reviews. The latter will be given by our designers, who have seen thousands of portfolios.

Here’s Trevor Denton’s advice on the matter:

“Quality over quantity. Many designers oversaturate their portfolio with projects. You don’t need to show me every single thing that you’ve done. Show me the things that you’re most proud of!”

7. Reflect and plan

Close your case studies with reflections and learnings. We work in an industry that evolves at a rapid pace. We must do the same to keep relevant. And openness to learn new things is at the core of evolution.

Mention what you’ve gained professionally from each project, even if it’s a mock-project.

Even the most mundane projects can bring something that contributes to your professional growth. It’s all just a matter of perspective. So, mention what you’ve gained professionally from each project, even if it’s a mock-project.

End with ‘Next steps’

As a product designer, you are well aware that a product is rarely finished. There are always tweaks that could make it even better. There are things that you find important but you couldn’t accomplish. Collect all of these into a ‘Next steps’ section, to show your awareness. Such a section also proves that you think ahead.

So, give your reflections and lay out your plans and ideas for future improvements.

8. Give credit for good karma

Paul Farino , Spotify’s Sr. Product Designer put it best:

“A lot of times we see case studies at a large company and you know they had a ton of other designers, whether researchers or product folks involved. It usually makes for good karma to give credit.”

Not only is it good karma, but it is also extremely beneficial for you. Most positions require the candidate to be a good team player. What better way to show that you fit that criteria than giving credit to the people that have contributed to your work? However, there is a way to do this right.

Let’s say, you have been working closely with front-end developers. When you mention this, describe what type of a collaboration it was. What did it involve? How did you make it work? Maybe you had a dedicated researcher to help you collect all the data. Mention how did you align the research and design. How did the researchers’ work influence yours? It’s all about giving context.

Take the advice of Google UX Design Lead,  Koji Pereira :

“No good product gets created by one person. So you don’t have to mention names, but it makes for good practice to just say, ‘In this project, I had two designers and five engineers working with me.’ (…) We at Google want to know if you’ve ever worked with a researcher. Have you ever worked with an engineer or a PM?”

Build meaningful case studies with UXfolio!

UXfolio is a powerful portfolio and case study building tool that’ll save you hours of work. Our pre-made case study sections come with image ideas and text prompts that’ll guide you through the entire process. Your only job is to focus on the content! Try UXfolio for free!

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August 7, 2023

8 Industrial Design Examples To Inspire Your Next Project

Clicko digital, the aim of industrial design.

Industrial designers exist to solve problems through creative product design and streamlined manufacturing .

Some product designers achieve results through intricate design and complex products. However, more often than not, the most impactful products are those that solve everyday problems simply without complication.

In this article, we’ll take a look at some of the most famous industrial design examples and a few lesser-known quantities that impact your everyday life.

Inspiring Examples of Industrial Design

The anglepoise lamp.

Designed in 1934 by British Automotive Engineer George Carwardine, the Anglepoise Lamp is an example of a simple solution that most people need to solve a problem they didn’t know they had.

This lamp uses springs that make the bulb easy to maneuver into any position. Perfect for late-night readers with annoyed roommates.

Today, it’s a staple in most offices and homes across the globe.

Swinging Doors For Hospitals

Have you ever been to a hospital and noticed how easy it is for doctors and nurses to burst through doors? While not all hospital doors are on swing hinges for the safety of patients, visitors, and caregivers, the ones that make it easier for people to move around the hospital unobstructed.

Furthermore, the ability to push through the door from either side makes germ transfer more difficult, reducing potential infection spread throughout healthcare establishments. 

This is another simple yet incredibly effective design.

Two-Button Toilet Flushing

To this day, some people still don’t understand why many toilets have two buttons for flushing.

It’s to save water.

Invented in the mid-1970s and implemented in the early 1980s, a two-button flush features a half-flush and full-flush option.

With water waste, eco-friendliness, and sustainability still high on the agenda today, this is an example of industrial design that transcends generations and will remain relevant for many years ahead. 

The great thing about the dual-button system is it doesn’t impact user-friendliness and contributes to solving an ever-growing global problem.

Coca-Cola Bottle

While not an example of solving an everyday problem, the iconic Coca-Cola glass bottle demonstrates how industrial design can help establish brand identity. 

The history of the contour bottle began in 1914, with it finally coming to market in 1916. To this day, no matter the size of the bottle, the contours have been reworked to use the same proportions. Even the aluminum bottle carries the same design.

Dyson Vacuum

Today, everybody knows the Dyson brand of vacuum cleaners. The Dyson journey started in 1970 with a simple mission – eliminating vacuum bags.

 Until this point, everyone using a vacuum cleaner faced the nasty task of emptying the bag, cleaning the bag, and, when necessary, replacing the bag. It was messy, unhygienic, and definitely not cost-effective.

 Along came James Dyson, with a concept that used cyclones and centrifugal force to separate the dirt and airflow. Since then, Dyson technology has constantly evolved, but the impact of that first cyclone system still stands today.

 The brand is still considered forward-thinking and ground-breaking in the products it develops, and that reputation began with the creation of its first vacuum.

Another iconic brand that you might not know is a brand. These air-tight sealed containers became so prominent that Tupperware is now used when referring to similar products.

Before Tupperware released its unmistakable containers, people relied on plastic wrap and aluminum foil to keep food fresh. The problem everyone faced was perishables going bad very quickly. Tupperware solved that problem, and to this day, their boxes (and thousands of other brands modeled on the same design) are a staple in most kitchens.

The iPhone was the brainchild of Steve Jobs, and in 2007 it was released to the world. This was the moment that defined the history of the smartphone. In Steve Jobs’ own words, he said Apple was reinventing the phone.

With its revolutionary touch screen and storage capacity, the first generation iPhone was the beginning of the smartphones we see today, bringing together our entire lives into a single device.

The popularity of wearable technology can partly be credited to the creators of FitBit. A simple, small, and unobtrusive design that included a pedometer, altimeter, and sleep monitor.

In a society rapidly falling into an obesity and health crisis, FitBit gave everyone a simple way of monitoring their activity and understanding their bodies more. It was the platform for mass-market and affordable wearable tech, which continues to improve to this day.

Overall, some of our industrial product design examples are ground-breaking inventions, while others are simple yet well-thought-out solutions to everyday problems. One thing you must remember is to find a problem and stick to solving it. That’s the only way you’re going to be successful.

Here at Shark Design, our experienced industrial designers are ready and waiting to discuss your ideas and upcoming projects, so get in touch today .

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The Ultimate Product Design Case Study Template

Learn how to write a product design case study that tells the story of your work and shows off your skills. Use our case study template to get started!

Written by Dribbble

Published on Oct 26, 2022

Last updated Mar 11, 2024

As a product designer, you might spend most of your time on user research, functionality, and user testing. But if you want to grow a successful product design career, you also need to present your work in a compelling way. This guide explains how to write a product design case study that makes other people want to hire you. It also includes several examples of amazing case studies to inspire you along with tips from senior designers and mentors from the Dribbble community.

What is a product design case study?

A product design case study is an in-depth analysis of a particular product or project, aimed at showcasing your design process, challenges, and outcomes. It usually includes information about who was involved in the project, the goals and objectives, research and ideation processes, design decisions and iterations, and the final product’s impact on the user and the market.

A product design case study is an in-depth analysis of a product or project, aimed at showcasing your design process, challenges, and outcomes.

Case studies provide a comprehensive understanding of the product design process, from the initial ideation to the final launch, highlighting the key factors that led to its success or failure. Product design case studies also showcase your design skills to prospective clients and employers, making it an important part of your product design portfolio .

What is the goal of a product design case study?

If you’re a designer growing your career, the main goal of your product design case studies is to share your design thinking process with hiring managers or prospective clients. Adding at least one case study to your product design portfolio can help you convince someone that you have the creativity and technical skills needed to solve their problems.

It’s one thing to list on your product design resume that you’re capable of designing high-fidelity prototypes, but it’s another to show exactly how you’ve helped other businesses overcome design-related challenges. A well-written case study shows design managers that you have experience with prototyping, animations, wireframes, user testing, and other tasks, making it easier to land a product design interview , or even better, a job offer.

What makes a good product design case study?

To make your case study as appealing as possible, make sure it checks all the right boxes.

A great product design case study:

• Tells a story
• Makes text and visuals come together to show how you added value to the design project
• Shows that you made important decisions
• Gives readers an understanding of your thought process
• Clearly defines the problem and the result
• Shows who you are as a designer

Product design case study template ✏️

Ready to start your next case study? Use our product design case study template created by Lead Product Designer @KPMG Natalia Veretenyk . Natalia is also a design mentor in Dribbble’s Certified Product Design Course helping new and seasoned product designers build their skills!

1. Project overview

Provide some background on the client featured in your case study. If you didn’t actually work with a client and are showcasing a course project, you can still provide context about the product or user you are designing for. Explain the design problem and describe what problem you were trying to solve.

Here’s an example: “ABC Company was selling 10,000 subscriptions per month, but its churn rate was over 35% due to a design flaw that wasn’t discovered during usability testing. The company needed to redesign the product to reduce its churn rate and increase user satisfaction.”

2. User research

Your case study should include some information about the target users for the project. This can help prospective clients or employers feel more comfortable about your ability to design products that appeal to their customers.

To include user research in your case study, start by explaining the methods used to collect data. This could be through surveys, interviews, user testing, or other methods. You should also explain the tools used to analyze and interpret the data, such as persona development or journey mapping .

You can also include information about the target audience itself. This can include demographic information like age, gender, location, education, and income. You should also mention any other relevant information about the user base, such as their interests, habits, or pain points.

3. Ideating, wireframes, & prototyping

In this section, describe how you brainstormed ideas, created wireframes, and built prototypes to develop your product design. Be sure to explain the tools and techniques you used, such as sketching, whiteboarding, or digital software like Figma or Adobe XD. Also, highlight any challenges you faced during this process and how you overcame them.

Include multiple images here to show the evolution of your design, showing the first and second rounds of iterations.

4. Visual design

Next, explain how you translated your wireframes and prototypes into a visually appealing design. Discuss your design choices, such as color schemes, typography, and imagery, and explain how they support the user experience. Include high-quality visuals of your final design and any design system or style guide you created. Lead Product Designer & Design Mentor Natalia Veretenyk recommends showcasing 4-10 main key mockup screens.

5. Usability testing

Write a short introduction to the usability testing you conducted and summarize your usability test findings. Explain the methods you used to conduct user testing, such as remote testing, in-person testing, or A/B testing. Describe the feedback you received from users and any changes you made to the design based on that feedback. If you didn’t have time to make any changes, write notes on what you might try next.

6. Outcomes and results

In this final section, you should summarize the impact of your design on the user and the business. Write up what you learned throughout the project. Insert 1 or 2 sentences summarizing the impact of your design on the user and the business. Include any relevant metrics, such as increased user engagement, higher conversion rates, or improved customer satisfaction.

As a bonus, you can also reflect on the design process and any lessons learned. This shows prospective clients and employers your ability to learn from your experiences and continuously improve your design skills.

Product design case study examples

If you need a little inspiration, check out the product design case study examples below. The designers did a great job explaining their design decisions and showing off their skills.

Instabook App by Tiffany Mackay

Tiffany Mackay’s Instabook case study starts out strong with a concise description of the client. She also includes a clear description of the design challenge: creating a social platform for authors, publishers, and readers. The case study includes wireframes and other visuals to show readers how Mackay developed new features and refined the tool’s overall user experience.

• View the full case study

Crypto App by Brittney Singleton

The Crypto App case study is an excellent example of how to create a case study even if you don’t have much paid experience. Brittney Singleton created the Crypto App as a project for one of Dribbble’s courses, but she managed to identify a problem affecting the crypto marketplace and come up with a solution. Singleton’s case study contains plenty of visuals and explains the decisions she made at each stage of the project.

PoppinsMail by Antonio Vidakovik

Antonio Vidakovik’s case study has some of the best visuals, making it a great example to follow as you work on your portfolio. His user flow charts have a simple design, but they feature bright colors and succinct descriptions of each step. Vidakovik also does a good job explaining his user interface design decisions.

Super Walk by Micah Lanier

Micah Lanier offers a textbook example of an effective UX case study. It starts out with a quick overview of the client and a description of their problem. Micah also provides a detailed overview of the steps he took to identify user pain points, brainstorm solutions, and test several iterations before delivering a finished product. The Super Walk case study also includes plenty of visuals to show readers how the product evolved from the beginning to the end of the design process.

To the Park by Evangelyn

Evangelyn’s case study is another example of how you can show off your skills even if you don’t have years of professional experience. She created the To the Park app as a part of Dribbble’s Certified Product Design Course, so she had plenty of opportunities to create appealing visuals and conduct user testing. Her product design case study explains exactly how her design solves the initial challenge she identified.

How many case studies should I include in my product design portfolio?

If you have minimal experience, aim for two or three case studies. Like many junior product designers, you can use projects from a product design course you’ve completed if you don’t have a lot of professional experience. More experienced product designers should have up to five. Too many case studies can be overwhelming for recruiters, so don’t feel like you need to include dozens of projects.

Grow your product design portfolio 

To get more product design jobs , try adding at least one product design case study to your portfolio website. Case studies include real-world examples of your work, making it easier for prospective clients and employers to assess your abilities. They’re different from resumes because they show people exactly what you can do instead of just listing your skills, making it more likely that you’ll get hired.

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Driving Business Success through Industrial Product Design

In today’s competitive business landscape, industrial product design plays a pivotal role in driving success. By incorporating key principles of industrial design, businesses can create innovative and user-centric products that resonate with their target audience.

We explore the fundamental principles of industrial design and how they contribute to business success. We will also delve into the different types of industrial design, showcase modern examples, and present case studies highlighting the impact of industrial product design on achieving business objectives.

Key Takeaways

• Industrial product design principles include functionality, aesthetics, simplicity, and innovation. By understanding and applying these principles, businesses can create exceptional products that meet user needs and enhance the overall user experience.
• The four types of industrial design are product design, transportation design, environmental design, and interaction design. Each type focuses on specific aspects and objectives, allowing businesses to choose the right approach for their products.
• Modern examples of successful industrial product design include Apple AirPods, Dyson Supersonic Hair Dryer, and Nest Cam Outdoor. These products have leveraged design and technology to provide superior user experiences, contributing to the success of their respective brands.
• Tesla and LEGO are notable case studies that demonstrate the impact of industrial product design on business success. Tesla’s electric vehicles have disrupted the automotive industry with their innovative design and sustainable technology, while LEGO’s user-centric approach has created a globally recognized brand known for quality and creativity.
• Industrial design consultants play a vital role in guiding businesses through the process of industrial product design. Their expertise and insights help companies create products that stand out in the market and drive business success.

Industrial Design Principles

To drive business success through industrial product design, it is essential to adhere to key principles that ensure the creation of exceptional products. These principles include:

Functionality : Functionality is at the core of effective industrial design. Products must fulfill their intended purpose efficiently and effectively. Industrial designers need to deeply understand user needs and develop solutions that address them. This involves considering factors such as ergonomics, usability, and ease of maintenance. For example, in the automotive industry, functional design encompasses intuitive control interfaces, comfortable seating arrangements, and optimized storage solutions.

Aesthetics: Visual appeal plays a significant role in industrial design. Aesthetics contribute to a product’s overall appeal and user perception. By incorporating clean lines, balanced proportions, and thoughtful use of materials and finishes, industrial designers create visually enticing products that enhance the user experience. Apple’s iconic product designs, known for their sleek and minimalist aesthetics, have greatly influenced the consumer electronics industry.

Simplicity : Simplicity in design promotes ease of use and enhances user satisfaction. By reducing complexity and eliminating unnecessary features or clutter, industrial designers create intuitive and user-friendly products. Simplicity extends to the user interface as well, ensuring that controls and interactions are clear, concise, and easily understandable. The Google search engine exemplifies simplicity through its minimalist interface, providing a straightforward and efficient search experience.

Innovation : Effective industrial design embraces innovation by pushing boundaries and introducing new ideas and technologies. By staying abreast of emerging trends and incorporating novel features, materials, or manufacturing processes, industrial designers create products that stand out in the market. Tesla’s electric vehicles revolutionized the automotive industry by combining innovative technologies, sustainable design, and cutting-edge performance, providing users with a unique and eco-friendly driving experience.

What Are the 4 Types of Industrial Design?

Industrial design encompasses various types, each with its own focus and scope. Understanding these types helps businesses leverage the right approach for their specific objectives. The four main types of industrial design are:

• Product Design : Product design concentrates on the aesthetic and functional aspects of a specific item. It involves designing individual products to meet user needs. Product designers consider factors such as form, color, texture, and usability to create visually appealing and functional products.
• Transportation Design : Transportation design focuses on the design of vehicles, such as cars, motorcycles, or aircraft. It considers aspects like aerodynamics, ergonomics, safety features, and the integration of advanced technologies. Transportation designers aim to create vehicles that provide optimal performance, comfort, and user satisfaction.

Environmental Design : Environmental design involves creating products that enhance the quality of our living and working environments. It includes designing furniture, lighting, interior spaces, and other elements that contribute to an aesthetically pleasing and functional environment.

Interaction Design : Interaction design centers around the user experience and the interface between humans and digital systems. It encompasses the design of user interfaces, user interactions, and user flows in digital products and services.

Modern Industrial Design Examples

To understand the impact of industrial product design on business success, let’s explore some modern examples that have made a significant impact in their respective industries:

• Apple AirPods : Apple’s AirPods have revolutionized the wireless earphone market through their seamless integration of design and technology. The sleek and minimalistic design, coupled with advanced features like automatic pairing and touch controls, have positioned AirPods as the go-to choice for many consumers, contributing to Apple’s business success.
• Dyson Supersonic Hair Dryer : Dyson’s Supersonic Hair Dryer disrupted the haircare industry with its innovative design and advanced technology. By addressing common pain points of traditional hair dryers, such as weight, noise, and hair damage, Dyson created a premium product that provides superior performance and user satisfaction, driving their business growth.
• Nest Cam Outdoor : Nest, a subsidiary of Google, introduced the Nest Cam Outdoor, a smart security camera that combines sleek design with advanced functionality. With its weatherproof construction, easy installation, and intelligent features like facial recognition and motion detection, Nest Cam Outdoor has gained popularity among homeowners, contributing to the success of Nest’s smart home ecosystem.

Business Success Case Studies

Let’s examine two case studies that demonstrate how industrial product design has driven business success:

• Tesla : Tesla’s electric vehicles have disrupted the automotive industry by combining cutting-edge design, sustainable technology, and high-performance capabilities. The sleek and futuristic design, along with innovative features like autopilot and long-range battery life, have attracted a loyal customer base, positioning Tesla as a leader in the electric vehicle market and driving their business success.
• LEGO : LEGO’s success can be attributed to its timeless and user-centric design approach. By focusing on intuitive building blocks and limitless creativity, LEGO has created a globally recognized brand that appeals to both children and adults. The emphasis on quality, versatility, and engaging play experiences has helped LEGO maintain its position as a leading toy manufacturer for decades.

Industrial Design Consultants

Industrial product design plays a pivotal role in driving business success by creating innovative and user-centric products. By adhering to key principles such as functionality, aesthetics, simplicity, and innovation, businesses can develop products that meet user needs, exceed their expectations, and differentiate themselves in the market. Understanding the four types of industrial design enables businesses to leverage the right approach for their specific objectives.

By studying modern examples and business success case studies, we can appreciate the transformative power of industrial product design and its ability to shape the future of businesses across industries.

Contact our team today to discover how we can help bring your products to life, wherever you are in the product lifecycle, we can produce any design.

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Key Principles of Effective Industrial Design

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Our work in the Industrial Sector

Industrial product case studies.

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Strand Light Dimming Rack

Retractable Crane Windsail

SELECT PLANT HIRE

Robus Hardness Tester

Hydraulic Press

Heated Food Dispenser

Parking Sensor Holder

Hope Technical

Udder Disinfection System

COTSWOLD DAIRY EQUIPMENT

Ncam AR Camera

Ncam Micro Server

Fuel cell for Unmanned Aerial Vehicles (UAVs)

Pearl Liquids Analyser

High Voltage Switchgear

LUCY SWITCHGEAR

Robotic Arm Covers

Series 8 Active Cool

STANHOPE SETA

Quest ATR for IR Spectroscopy

Teller Cash Recycling Machine

NIR Portable Liquids Analyser

COLORMATRIX

SIGNATURE INDUSTRIES

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ENERGY INTERNATIONAL SYSTEMS

Street Lighting

CONCORD MARLIN

Falsework Power Tool

Pallet Tester

Low Voltage Sign Lighting

25 Tonne Press

Window Handles

CEGO FRAMEWARE

CONTROL TECHNIQUES

Auto-Confusion Mating Disruption System

INFRARED SECURITY SOLUTIONS

Safety Helmets

Digital Measuring Device

UltiBar Packaging

HPCE Analytical Instrument

Environmental Chamber

Automatic Mains Water Shut-Off Valve

Retail Weighing Scales

Centrifuge Range

DYNAMIC EXTRACTIONS

Biodegradable Packaging

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Water meter

Safer Cell Furniture

HM PRISON SERVICE

13 best product design case studies for 2024

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Tumblr Queue V2

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Designing Facebook Collage

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Uber - Perfecting the Pickup

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10 Amazing Case Study Design Examples

March 16, 2023

Words by Jeff Cardello

Wondering how to grow your business? Our favorite case study design examples will definitely spark a few lightbulb moments.

For agencies, one of the most effective ways to communicate your technical expertise, problem-solving skills, and professional knowledge is to show how you’ve put this all into action in real-world examples of your work. For SaaS companies, case studies are your chance to share how your product provides value to successful customers and clients.

Case study designs should be as uniquely bold and creative as the services or products you offer. This is where no-code tools like Vev are invaluable. Using pre-coded design components, interactive case studies are easy to build and publish in as little as two hours. Let’s take a look at the basics of case study design and some stunning examples.

Why is Case Study Design Important?

Think of case studies as the chance to tell stories about how valuable your service or product is. It’s an opportunity to lead prospective clients and customers through a relatable use case, culminating in how you can help them meet— or even exceed—their goals. Case studies give freelancers and agencies the opportunity to demonstrate their skills, and SaaS companies the chance to showcase their product for various use cases. Case studies are proof of the value of your work or product.

As a reflection of your expertise and creative prowess, you’ll want to think careful about your case study design. Good design doesn’t only make for a visually engaging piece of content; it enhances the functionality and can help support your authority. You’ll find that the best case study design examples will have a few things in common:

• They are visually captivating . All good case study designs will include a combination of photo, video, and illustrations or charts to tell a story of their clients’ success. Rather than just relying on text, these visual aids back-up any claims being made as well as visually capturing the attention of readers.
• They are laser focused. With case study design, there’s no room for filler. Copy is clear and concise, offering explanations about the customer’s goals, as well as the tools, techniques, and skills used to achieve these. You’ll notice most case studies follow a fool-proof structure: establish the client problem, present the solution, explore the benefits and value delivered.
• They tell a story. Often, a chronology of the work process that takes people through what happened at each stage. Some case studies even use horizontal scrolling timelines to showcase this in a more imaginative way.
• They hammer home ROI. case studies are full of data on how the project or product succeeded in meeting the client’s goals or objectives. From animated charts to number counters , this is another opportunity to make sure your design pops and draws attention to the core impact of your service or product.
• They drive action. good case studies urge website visitors to take further actions, such as book a call or demo, get in touch, purchase your product, or book your services. These are usually included in the case study design as a button , brightly colored and prominent placed to grab attention and make next steps clear.

10 Case Study Design Examples

There are so many ways to put together a case study — and as a reflection of your brand, you’ll want to get creative with it. We’re going to take you through several case study design examples that manage to capture what went on behind the scenes in ways that is both informative and visually engaging.

Vev - Decimal

Giving real-world examples of how people use your products is a great way to demonstrate their value. We put together this case study on how Decimal uses Vev for interactive prototyping. As a creative agency that utilizes 3D animations and video in their web projects, it’s essential that clients grasp how complex interactivity will work up front. This case study focuses on how important Vev is for Decimal to explore and communicate interactivity internally and with clients in the early stages of a project.

Along with telling the story about how Decimal uses Vev, we also included plenty of action-packed visuals in the form of screen captures, animations, horizontal scrolling, and micro-interactions that make this a lively and engaging case study design.

DFY - Galaxy Z7 FLIP3 5G

Writing a case study lets you go in-depth into the strategy and reasoning that guided your work. In this case study DFY talks about what went into creating a website for the Galaxy Z Flip3 5G phone. It covers the marketing goals and the decisions DFY made for the visuals of this design that would show people why they should buy it.

DFY was tasked with creating a design that showed that the Galaxy Z Flip3 5G wasn’t a throwback to the clunky days of flip phones, but rather a sleek and modern reimagining. Much of this case study goes into the visuals and 360-view animations they created and how they were used to highlight this product’s main features. 

What’s impressive isn’t just the beautiful visuals they created for the Galaxy Z Flip3 5G website, but this case study itself. It echoes the same creative approach with a space full of brilliant effects and interactivity making it one of the most visually compelling case study design examples we’ve come across.

Publicis Norway - Burger King Spicy Whopper

Case study design examples can range from huge and expansive reads covering every bit of minutiae about a project, or they may provide just enough context and background in understanding what was behind it.

The Norwegian arm of international media and tech agency Publicis specializes in PR, marketing, and video production. This case study they made in Vev for the Burger King Spicy Whopper succeeds with minimal text, taking a highly visual approach. They let the video they made speak for itself, demonstrating to potential clients their creative skills with a video that captures the burger’s heat in a way that’s offbeat and ridiculous in just the right ways.

Orizon - LoveTheSales 

When discussing something like a rebrand, you want to explain why it was necessary, show what needed to be changed, and demonstrate how it succeeded. In this case study Orizon gives plenty of background into why the e-commerce website LoveTheSales wanted to change things up. There are numerous examples throughout of problem areas in terms of UI and UX, and what Orizon did to address these issues.

Orizon’s rebranding for LoveTheSales met its objectives, as demonstrated throughout this case study with metrics as well as quantitative insights showing the positive outcomes of Orizon’s work. With fade-in animations and a custom cursor, this colorful case study design example keeps readers scrolling to the end.

Colin Reitz - Marine Data Platform

If you’re a designer, writer, programmer, or in another type of creative field, having a portfolio website is essential in getting your work out there in front of prospective clients and employers. Case studies can be a big part of demonstrating your talents, skills, and knowledge. 

Colin Reitz is a designer with a multidisciplinary skill set that touches UI and UX design, strategy, and technology. In this case study made in Vev, he explains how he created the Marine Data Platform which is a collaborative and interactive web app that collects data gathered from oceanic sensors.

If it sounds like there are a dizzying number of moving parts to this application, you would be right, but Colin doesn’t let the complexities of this project get in the way. With an easy to follow layout and screenshots of the work he completed, it’s immediately easy to see how much work Colin put into the project. The use of image carousels even keeps the page short and relevant visuals grouped together. We love seeing case study design examples like Colin’s that distill a large amount of information in a way that is easy to understand and looks good.

Miracle Next - Prehistoric Chef

We love seeing case study design examples that not only highlight talents and expertise, but capture the creative sensibilities of those behind them. Miracle Next is a game development studio with a focus on 3D modeling. This case study for the game Prehistoric Chef has a nice balance between visuals that demonstrate their skills as artists, as well as text that gives a glimpse into their creative process.

Whether it’s the cast of prehistoric characters or the different types of food you’ll juggle in preparing the dishes that are a part of the gameplay, all of the artwork has a sense of consistency and personality. The rough drawings of the artwork are also a nice touch, showing how they transformed simple renderings into fully fleshed-out three-dimensional characters.

Dragonfly - Natural History Museum

Dragonfly worked with the National History Museum in producing a fun animated short about bugs aimed at kids. This case study showcases the storyboards, illustrations, character designs, and scriptwriting that went into creating it.

Case study design examples like this one aren’t only important in communicating the steps you took in completing a project, but serve an important marketing role. This case study shines due to its navigation. While it could be complicated in some instances to have multiple CTAs, Dragonfly makes sure that each section showcases a service they offer, linking readers directly from that section to the service they are most interested in. When you offer so much, this is a smart way to capture all prospective clients and make it easy for them to learn more about what they want to know, rather than overwhelming them with irrelevant information.

OH Partners - Arizona Lottery

In the advertising industry case studies are essential in showing how an agency’s work helps its clients in meeting their goals. Providing examples from successful marketing campaigns, along with numbers representing their positive results goes far in showing prospective clients the value of what advertising agencies do.

OH Partners , launched a campaign for the Arizona Lottery that went far in building awareness and excitement about it. They hired actor Jon Ennis, known for his work on Better Call Saul and Mr. Show as the bearded old-timey prospector, and produced several hilarious and weird spots.

This case study features images and videos from this marketing campaign, as well as data in the form of big and bold text showing how lottery sales went up, how social media likes increased, the dollar amounts of earned media, as well as numerous awards their work received.

Joy Pepper - Nextdoor

Nextdoor features stylized depictions of people from a diversity of backgrounds that add a sense of warmth and humanity to its website and app. Joy Pepper is the artist responsible for these amazing illustrations, and we love seeing case study design examples like this that go in-depth into the creative process.

Joy Pepper recounts her work in coming up with these illustrations in a case study full of wonderful details and sketches. From finding inspiration in real life, her first drawings, and the concept boards she put together, to the final versions of the icons and other artwork you get a glimpse into every step of her creative process.

Aucadian - GoLoop

It’s no secret that we’re fans of storytelling , and we love seeing case study design examples that take you along a journey from the initial spark of an idea to product launch.

GoLoop is a fleet management app, and this detailed case study begins with scribbles on a whiteboard and ends with screenshots of its sophisticated GPS-based app. From analyzing what problems it should solve and branding ideas to design elements like component libraries, typography style sheets, and color schemes this is a comprehensive look at everything that was involved in building this application.

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Website button design 101: tips, best practices and examples, prototyping in figma to live site: the vev shortcut, create your own compelling case studies with no-code.

Feeling inspired to create your own cutting-edge case study? Vev makes it easy to put one together so that you can broadcast your talents and products with the world. With a host of powerful tools, layout options, immersive effects, and animations all easy to access in Vev’s drag-and-drop interface, creating for the web has never been easier. Publish your creation anywhere when you’re done — including to your existing website.

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We Put In Work ‍ A Selection Of Case Studies

Welcome to the next mechanical era

Making space

Completing the puzzle

R(evolution)izing the roll-up steel door industry

It takes courage to be who you truly are

Providers solving complex problems

Sound design. Transformative care.

Improving accessibility

Benchtop automation

Ensuring equal access and opportunity

Supporting faculty equity

Simple eyewear disinfection

Lighting the way to safety and security

A village for mothers

Workout gear that doesn't follow the rules

Revitalizing a town

Ergonomic fit for riders of all sizes

Are you covered?

Infusion device changes the game for rapid recovery

Safe swimming for all

Shoelaces with purpose

Healthcare in action

Screening with screens

Dentistry made fun

Healthcare reimagined

Discover who we are.

Trig is an award-winning innovation and design firm that offers clients guided experiences in building a culture of innovation , understanding their customer needs , designing successful products , and developing lasting brands . Our comprehensive innovation process includes insights and ideation, product design, brand and digital experiences for start-ups, mid-sized, and Fortune 500 companies. We teach the principles of design thinking to use safe-fail techniques help manage risk and uncertainty in navigating the complex domain of innovation.

• Diversitech Team
• Mar 7, 2022

15 Sustainable Manufacturing Examples and Case Studies

Updated: Nov 17, 2023

The environment and society are intricately linked. This is something that companies have come to realize, with many now making efforts towards sustainable manufacturing as a way of ensuring both cost efficiency while meeting expectations from customers or investors alike, and local communities that could be impacted.

The environmental and economic benefits of green growth are becoming more well-known, with many businesses already taking important steps towards it. Their pioneering experiences show that this can go hand in hand for profitability as well as sustainability.

Here are 8 reasons why big brands are moving towards sustainable products

Sustainable Manufacturing Case Studies

Sustainability is the future , but many businesses have not yet leapt into this new era. They may be struggling with their short-term survival or cost pressure from clients and lack of knowledge on how best to invest in environmental improvement. It can also simply seem like an overwhelming task for those who are just starting out.

Related Article: Case Study: Taking Advantage of ODM Manufacturing

Here are some examples and brief case studies which will help show how this new approach has helped businesses save money in addition to improving their products or operations.

1. Gairdin: Manufactures sustainable gardening tools and pots

Gairdín, pronounced “Gar-Jean”, is the Gaelic Irish word for garden. They specialise in garden tools that are environmentally friendly, made from recycled and sustainable raw materials like Ocean-Bound Plastics and Algae-Blended Resin. Gairdin are a division of Diversitech Global comprising 20 years of industrial expertise in product design, manufacture and packaging. Find originality and innovation with sustainable materials always top-most in mind.

Related Article: 7 Sustainable Gardening Practices for Environmentally Conscious Individuals

2. Electrolux, Kinston Plant: Reduced energy cnsumption

The Electrolux Green Spirit program made an impactful approach to reducing energy consumption and environmental impact. Their Kinston factory achieved this by running the processes as efficiently as possible, switching off all equipment when not in use, lowering the plant's demand for compressed air and installing motion sensors for lighting. And engaged engineering and maintenance personnel to find and repair a compressed air leak every day.

3. Advanced Composite Structure: Eliminated excess raw material usage

Using lean manufacturing and a value mapping process, their production processes and the layout of the company’s production area were analyzed and reviewed. They eliminated excess movement, materials, and extra tooling to help create a more streamlined product flow. The company reduced costs by 65%, increased production from 20 units per shift to 45 units per shift, reduced its production facility size by 73%, and reduced scrap rates from 24% to 1.8%.

4. Guardian Automotive: Implemented a waste recycling program

Guardian Automotive is committed to reducing its environmental footprint. They have implemented a waste reduction program for them not only to be sustainable but also more efficient with resources. The company is now recycling among other materials unused glass cullet, fiberglass and scrap polyvinyl chloride. In 2005, the Ligonier Plant recycled more than 13,000 tons of waste and saved over $360,000.

5. Custom Print: Reduced its chemical inventory

When an investigation into the company’s chemical inventory and purchasing records revealed over 80 different chemicals on-site, a team from press operators to maintenance personnel got together for some brainstorming sessions to reduce inventory. Wasted ink was reduced by training employees to mix speciality colors from existing ink stocks. Furthermore, they came up with suggestions like modifying ventilation and air-conditioning efficiency to help improve worker health as well as greatly reduce energy costs.

6. Chrome Deposit Corporation: Cut down natural gas consumption

To increase energy efficiency and improve their responsible business practices, Chrome Deposit Corporation embarked on an effort to develop new ways of doing things. By making simple changes like adjusting boiler settings and repairing minor gas line leakages, the company was able to cut its natural gas consumption by 12%. They also purchased two chillers which implemented a closed loop system for water use. This resulted in an 85% reduction in water usage.

7. Kennecott Utah Copper Refinery: Improved power grid efficiency

Kennecott Utah has improved the energy efficiency of its refinery through the installation of a combined heat and power system. Their 6-megawatt system replaced power purchased from the coal-powered grid. It supplies more than half of the refinery’s total electricity needs and waste heat is recycled to make steam for turbines. Among deep reductions in emitted pollutants, CO2 emissions were reduced by 36,000 tonnes.

8. Besam North America: Improved energy and waste handling

With serious consultation and recommendations, Besam targeted energy, waste, and productivity surveys. This included replacing metal halide lighting with fluorescent fixtures with occupancy sensors, installation of high-efficiency lamps and electronic ballasts, reducing compressor air pressure, and repair of compressed air leaks

9. Rapid-Line: Sustainable operations to reduce its natural gas usage

Rapid-Line which fabricates and tooling for the manufacturing industry was experiencing a significant increase in their natural gas costs. Also, one of their customers encouraged them to get more involved with green practices. A new installation of ceiling fans and baffles made for better heating and cooling. Extra insulation, automated controls and reusing excess heat from the paint-line ovens boosted efficiencies and eliminated external furnace heating.

10. Isothane: Replaced hazardous raw materials with sustainable alternatives

Isothane manufactures chemical products used for insulating and protecting constructions, buildings and civil engineering structures. New government legislation had been introduced with strict emission standards and to comply with flameproof manufacturing and storage standards. They spent two months researching less hazardous and flammable chemical alternatives. Substitute materials were found and old lines were discontinued. Solvent material use was greatly decreased and much less hazardous material was stored on-site.

11. Wausau Tile: Used recycled glass chip as raw material

Wausau Tile wanted to save money and use less natural raw materials while being environmentally conscious. The company believed that by using post-consumer/industrial glass chips, which is difficult and expensive to recycle, they could reduce their environmental impact and attract new customers with their decorative value. With the use of large glass chip aggregate, they were able to make their products attractive and architecturally pleasing, and have introduced it across whole product lines.

12. Calstone: Sustainable furniture production

The company found that it could expand its market by selling more environmentally sustainable furniture products. Major changes were brought to its manufacturing plant. A vapour spray system reduced degreasing agents used on metal components. A 2000 gallon water tank reuses water for cooling equipment, and rainwater is collected for toilet flushing. Installed skylights brought in natural light for the benefit of indoor foliage plants that purify the indoor air. The company buys electricity from a hydro and wind power provider and has installed solar panels on the roof.

13. PortionPac Chemical Corporation: Products assessment based on green standards

Intending to become more sustainable, the company began an assessment on its products and obtained third-party green certification for all floor cleaners, all-purpose cleaners, glass cleaners and bowl cleaners. Also, by updating packaging components, they reduced waste, disposal costs and shipping. In addition, they also found a buyer for one of their by-product materials. These steps made PortionPac attractive to large businesses, schools and hospitals as they had the sustainability credentials along with their potential for saving costs

14. S.C. Johnson: Reduced environmental effects of its ingredients

In order to continue producing high-quality products with an environmentally-friendly mindset, S.C Johnson has developed their Greenlist system which ranks the environmental and health effects of ingredients used in its manufacturing process leading to the reformulation of many old favorites. After reviewing Saran Wrap usage, the company eliminated 4 million pounds of PVDC and reduced 1.8 million pounds of volatile organic compounds from its famous Windex product.

15. Honda: Reduced scarce material usage

Honda is serious about sustainability. They have a Green Path program that targets reductions in the use of materials and scarce resources, developing products that are easier to recycle, and reduced water waste as well CO2 emissions during manufacture. Honda uses wind turbines at its Ohio plant to generate 10,000-megawatt hours of electricity per year. It also moves 80% of vehicles from plant to dealership by train, which has reduced CO2 emissions by over 60%.

So, what does this mean for sustainable manufacturers? It means that making a switch to producing sustainable products is not only the best thing to do for the environment, but it’s also a wise business decision. Consumers are more interested than ever in buying sustainable products and that trend is only going to continue.

Making the switch to sustainable manufacturing may seem daunting, but it’s important to remember that you’re not alone. There are plenty of resources and support systems in place to help you get started. And the best part is, making the right choice for your business and the environment can also be good for you.

See our article: Is it Really cheaper to manufacture in China

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Product Design with Case Studies and Examples

Product design is an ever-evolving field that encompasses the creation and development of products to meet user needs and business objectives. From the industrial revolution to the digital age, product design has continually adapted to technological advancements and changing consumer preferences. In this article, we'll explore the history of product design, the elements that make good digital product design, and some final thoughts on the importance of this discipline in today's world.

History of Product Design

The history of product design can be divided into two main phases: industrial design and digital design. Each phase reflects the technological advancements and cultural shifts of its time, shaping how products are conceived and created.

Industrial Design

The Industrial Revolution

The origins of product design trace back to the Industrial Revolution in the late 18th and early 19th centuries. This era marked a significant shift from handcrafted goods to mass production, driven by technological innovations such as the steam engine and mechanized manufacturing processes. Industrial design emerged as a discipline focused on creating products that were not only functional but also aesthetically pleasing.

Key Characteristics of Industrial Design:

• Functionality: Industrial design prioritized creating products that were practical and efficient, catering to the needs of a growing consumer base.
• Aesthetics: Designers began to consider the visual appeal of products, recognizing the importance of form alongside function.
• Mass Production: The ability to produce goods on a large scale made products more accessible to the masses, democratizing design.

Famous Examples:

• The Model T Ford: Designed by Henry Ford in 1908, the Model T revolutionized the automobile industry by making cars affordable for everyday people. Its design emphasized simplicity, durability, and ease of production.
• Bauhaus Movement: Originating in Germany in the early 20th century, the Bauhaus movement integrated art, craft, and technology, emphasizing functional design and minimalist aesthetics.

Digital Design

The Rise of Digital Technology

The late 20th century saw the emergence of digital technology, transforming how products were designed and experienced. The advent of computers, the internet, and mobile devices opened up new possibilities for product design, leading to the rise of digital design.

Key Characteristics of Digital Design:

• User-Centric Approach: Digital design places the user at the center of the design process, focusing on creating intuitive and engaging experiences.
• Interactivity: Digital products offer interactive elements that allow users to engage with the product dynamically, providing real-time feedback and personalization.
• Scalability: Digital products can be easily updated and scaled to accommodate new features and functionalities, ensuring they remain relevant in a rapidly changing market.
• Apple iPhone: Launched in 2007, the iPhone revolutionized the smartphone industry with its sleek design, touch interface, and seamless integration of hardware and software.
• Google Search Engine: Google's minimalist design and powerful algorithms transformed how people access and interact with information online.

How to improve your digital product with Lean UX methodology

How LEGO Run Design Sprints at Scale

Look at your product from a new perspective

Raised Real - Product Thinking & Design Case Study

What Makes Good Product Design?

Designing successful digital products requires a combination of creativity, technical expertise, and a deep understanding of user needs. Here are some key elements that make good digital product design:

1. User-Centered Design

A user-centered design approach focuses on understanding the needs, behaviors, and preferences of the target audience. By conducting user research and gathering feedback, designers can create products that align with user expectations and solve real problems.

Example: Amazon’s website is designed with the user in mind, offering personalized recommendations, easy navigation, and a seamless checkout process to enhance the shopping experience.

2. Intuitive User Interface (UI)

An intuitive user interface is essential for creating a positive user experience. The UI should be easy to navigate, with clear visual hierarchies and intuitive controls that guide users through the product effortlessly.

Example: Spotify’s music streaming app features an intuitive UI with clear navigation, personalized playlists, and easy-to-use controls that make discovering and enjoying music simple.

3. Consistent Visual Design

Consistency in visual design helps create a cohesive and recognizable brand identity. By maintaining uniformity in color schemes, typography, and design elements, digital products can deliver a seamless experience across different platforms and touchpoints.

Example: Slack’s messaging platform uses consistent visual design elements across its desktop and mobile apps, providing a unified experience for users.

4. Responsiveness and Accessibility

Responsive design ensures that digital products adapt seamlessly to different devices and screen sizes, offering a consistent experience whether accessed on a desktop, tablet, or smartphone. Accessibility is equally important, ensuring that products are usable by people with varying abilities.

Example: Microsoft’s Office 365 suite offers responsive and accessible features, allowing users to work seamlessly across devices and accommodating different accessibility needs.

5. Performance and Speed

Fast-loading products enhance user satisfaction by minimizing wait times and reducing frustration. Optimizing performance and speed is crucial for retaining users and encouraging them to engage with the product.

Example: Google’s search engine is renowned for its speed and efficiency, providing users with quick access to information.

6. Iterative Improvement

The best digital products are continuously refined and improved based on user feedback and changing market trends. An iterative approach allows designers to make data-driven improvements, ensuring that the product remains relevant and effective.

Example: Instagram frequently updates its app with new features and improvements based on user feedback and industry trends, keeping it fresh and engaging for users.

Final Thoughts

Product design has evolved significantly from its industrial roots to the digital age, reflecting technological advancements and changing consumer preferences. Today, successful digital product design requires a deep understanding of user needs, a commitment to innovation, and a focus on creating seamless and engaging experiences.

By incorporating user-centered design principles, maintaining consistency and accessibility, and embracing iterative improvement, designers can create digital products that stand out in a competitive market and foster long-term user engagement.

As technology continues to evolve, the future of product design will undoubtedly bring new challenges and opportunities. Designers must remain adaptable and open to new ideas, ensuring that their products continue to meet the needs of an ever-changing world.

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Celebrating 20 Years of IP Excellence

Summary of Indian Industrial Design Cases of 2019

This post provides some important Industrial Design cases decided in India in 2019. It is noteworthy that some important principles with respect to design protection and interface with trademark protection have been laid down during the year.

Super Smelters Limited and Ors. Vs. SRMB Srijan Private Limited, MANU/WB/2975/2019.

Decided On: 18.12.2019 Court: Calcutta High Court In this case, the Division Bench of the Calcutta High Court upheld the decision of the Single Judge to grant ad interim injunction in favour of the Respondent, restraining the Appellants from passing off its X ribbed TMT bars. The Court concluded in the case that there was no need to interfere with the Single Judge’s judgment as it was not arbitrary, capricious or perverse in any manner. While arriving at its conclusion, the Court expounded the law with respect to protection of trademarks and designs over shape of articles or products. It pointed out that functional shapes of goods cannot be protected as trademarks or designs. However, if the shape has ornamental elements in addition to the functional elements, the shape is protectable as trademark as well as design. According to the Court, the existence of functionality in a shape does not deprive a shape of trademark or design protection. The question is not whether the function is achievable from a shape or a few given shapes, but whether the shape has aesthetic and non-functional elements. An action for passing off of a trademark may be based on common law trademark rights in shape of goods. Cancellation or expiry of industrial design protection does not deprive the trademark owner of trademark rights over his product based on shape. In other words, industrial design and trademark protection over shape are independent of each other, and may co-exist with each other. The Court stated that the X ribbed TMT bars did not lose trademark protection after cancellation of design registration as the cancellation was not related to the shape and its relationship with functionality of the bars.

Lucky Exports Vs. The Controller of Patents and Designs and Ors., MANU/WB/1173/2019.

Decided On: 10.05.2019 Court: Calcutta High Court The Court in this case set aside an order rejecting the application for cancellation of a registered design pertaining to Coaster Brake Hub Sub-Assembly because the Controller had not determined whether the design possessed aesthetic appeal, and did not consider novelty, originality and prior publication for determining registrability. The Court stated in the case that the design of a sub-assembly that forms part of the Coaster Brake Hub can be registered if it is capable of being made and sold independently. It further pointed out that a design may be protectable if some of its features appeal to the eye even if the design is functional. A mere mechanical device is not protectable if the design is purely functional, but if it has features, which are not functional, it is registrable as a design. The Court stated that if a design appeals to the eye, and if what appeals to the eye can be separated from its function, a design is protectable.

International Cycle Gears Vs. The Controller of Patents and Designs and Ors., MANU/WB/1174/2019.

Decided On: 10.05.2019 Court: Calcutta High Court On a petition for cancellation, the Controller cancelled a design pertaining to “Coaster Brake Hub” based on prior publication and functional features. A design called Russian Model, which was similar to the registered design was published in Velo Bike Special Issue before date of filing by the design holder. On a comparison of the two designs, the Court felt that the designs were similar, and that the prior published Russian Model anticipated the design in question from the point of view of a prudent person. The Court in the case cited several judgments pertaining to novelty, originality and aesthetic appeal.

Crocs Inc. USA Vs. Bata India Ltd. and Ors., MANU/DE/0309/2019.

Decided On: 24.01.2019 Court: Delhi High Court In this case, Crocs sued Bata and others for infringement of its registered sandal designs, and passing off of its trademarks in shape and configuration of its foot wear. The Division Bench of the Delhi High Court did not interfere witht the single judge’s order denying the interim injunction to Crocs as the design registration was prima facie liable to be cancelled based on prior publication and novelty. As the designs were published on Crocs’ website before the filing date of the design application, the Court held that the validity of the design registration was in question based on previous publication. Also, as the designs claimed were mere modifications of pre-existing designs, the Court stated that novelty of the designs was in question. The Delhi High Court also upheld the grant of legal costs to the defendants in the case. Furthermore, the Court ordered the single judge to hear the passing off cases along with the registered design cases as they were based on the same cause of action.

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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales

15+ Case Study Examples for Business, Marketing & Sales

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a case study?

What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.

• Case study FAQs

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case study examples summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case study FAQ s

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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Case study examples

There are many examples of changing industrial practice. We have chosen a range of cases that illustrate the scale of potential improvement and cover a range of sectors and operational scales. We do not claim that these examples are either best practice or ultimately sustainable. Notwithstanding the significant levels of improvement the companies have achieved, each recognises that they are at the early stages of a long journey. In their different ways they have each looked into the future and identified a need to change, and targeted key aspects of their business for change. These cases are a first step in creating a library of such cases, for use by all industrial academics and practitioners.

• ABSugar : Beyond sugar to tomatoes, bio-ethanol and more. . . 
• Adnams : Beer with less carbon
• Brandix : Factory goes green
• Navistar and Castrol : Chemical management system
• Philips : Designing for green
• Swepac INternational AB : Longer lasting soil compactors
• Toyota Motor Europe : Leaning on production
• VITSŒ : Timeless designs that encourage reuse
• Xerox : Managing documents not printing copies

If you have a story you would like to share, please contact Dai Morgan .

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11 Inspiring UX Case Studies That Every Designer Should Study

A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

Therefore, UX case studies play an important role in the recruitment and demand for designers.

What Makes a Powerful Case Study

Building a UX case study includes showing the design process through compelling stories. They will use plain language to demonstrate how they handled key design issues, offering a comprehensive view of their process. Well done case studies often include:

• A  problem statement and solutions with real applications.
• Relevant numbers, data, or testimonials to demonstrate the work and efforts.
• A story that directly connects the problem to the solution.

Any competent UX professional will know that creating a stunning UX case study is about the little details.

11 Best UX Case Studies for Designers

The best way to understand what a good case study looks like is to go over other examples. Each of these UX case study examples shows a designer's insights, basic skills, and other designers' lessons learned through their experience.

1. Promo.com web editor

For this video-creation platform , UX designer Sascha was brought on to revamp v2.0, adding new features that could work alongside the existing UX design. The point was to work on interface details that would help create a user friendly platform, and that users could find simple enough to use.

User personas mapped by the UX designer revealed the most common confusion to be the process of inserting particular features into the video, such as subtitles. The designer's goal, therefore, was to create a platform with improved editor controls.

The designer then used a common text-editor layout to include top and side navigation bars that made it easy to access and implement text editing.

Key Learnings from Promo.com

This case study focuses on addressing a particular problem that customers were currently facing. Its main theme is to show a problem, and how the product designer addressed this problem. Its strength points include:

• clearly highlighting the problem (i.e. inaccessible and limited video-text editor options)
• conduction research to understand the nature of the problem and the kind of solutions customers want
• implementing research insights into the redesign to create a platform that actively served customer needs

2. Productivity tracker app

The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.

This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult

• a poorly-built information architecture
• limited functions on the mobile application

Key Learnings from the Productivity app case study

The case study highlights the simple design process that was then used to build the app. Wireframes were created, a moldboard developed, and finally, individual pages of the app were designed in line with the initial goals.

3. Postmates Unlimited

This case study clearly identifies the improvements made to the Postmates app in a simple overview before jumping into greater detail. The redesign goal, which it achieved, was to improve the experience and other interface details of the app.

The problems identified included:

• usability that led to high support ticket volume.
• technical app infrastructure issues that prevented scalability.
• lack of efficient product management, such as batching orders.

A UX research course can help understand the kind of research needed for a case study. The app redesign involved bringing couriers in and running usability testing on improvements. The final model, therefore, had input from real users on what worked and what caused issues.

Key Learnings from Postmates

The Postmates redesign works as a great UX case study for the simple way it approaches problem-solving. Following an overview of the work, it addresses the problems faced by users of the app. It then establishes research processes and highlights how changes were made to reduce these issues.

4. TV Guide

Addressing the fragmentation of content across channels, this case study sought to redesign how people consume media. The key problems identified included:

• the overabundance of content across various TV and streaming platforms
• the difficulty in discovering and managing content across all platforms

To deliver on the key goals of content personalization, smart recommendations, and offering cross-platform content search, the design process included conducting interviews, surveys, and checking customer reviews.

The design of TV Guide enables users to get custom recommendations sourced from friends' and family's watchlists.

Key Learnings from TV Guide

Like previous UX design case studies, this one tackled the issue head-on. Describing the research process, it goes into detail regarding the approach used by the UX designers to create the app. It takes readers on a journey, from identifying pain points, to testing solutions, and implementing the final version.

5. The FlexBox Inspector

Designer Victoria discusses how she developed the investigator tool for the Mozilla Firefox browser. Surveys into understanding the problems with the existing CSS Flexbox tool revealed a need for a user-friendly design. Interviews with a senior designer and other designers helped developers understand the features design-focused tools ought to have. A feature analysis revealed what most users look for in such tools.

The final result of the development process was a design that incorporated several new features, including:

• a new layout
• color-coded design
• multiple entry points to make workflow management efficient

Key Learnings from the Flexbox

This UX design case study starts with a clear goal, then addresses multiple user needs. It clearly defines the design process behind each feature developed by the time, and the reasoning for including that feature. To give a complete picture, it also discusses why certain features or processes were excluded.

6. The Current State of Checkouts

This Baymard UX design case study looks into the checkout process in over 70 e-commerce websites. Through competitive analysis, it isolates problem points in the UX design, which, if addressed, could improve the customer's checkout process.

The study found at least 31 common issues that were easily preventable. The study was designed and conducted on a large scale, over 12 years, to incorporate changing design patterns into the review.

Recommendations based on findings include:

• prominent guest checkout option
• simple password requirements
• specific delivery period
• price comparison tool for shipping vs store pickup

Key Learnings from Checkout Case Study

Each identified issue is backed up by data and research to highlight its importance. Further research backs up each recommendation made within the case study, with usability testing to support the idea. As far as UX case studies go, this one provides practical insight into an existing, widely used e-commerce feature, and offers practical solutions.

7. New York Times App

Using a creative illustration website, the designers proposed a landing page feature "Timely" that could counter the problems faced by the NYT app . Its major issues included too much irrelevant content, low usage, and undesirable coverage of content.

The goal behind Timely was to improve user incentives, build long-term loyalty, and encourage reading. Design mapping for the app covered:

• identifying the problem
• understanding audience needs
• creating wireframes
• designing and prototyping

The end result was an app that could help readers get notifications regarding news of interest at convenient moments (at breakfast, before bed). This encouraged interaction and improved readability with short-form articles.

Key Learnings from NYT App

The UX case study proposes a problem solution that works with an existing information architecture, instead adding custom graphics to the mobile app. It leads from a simple problem statement to discuss the project that could address these issues without changing was customers already loved.

UX case studies focused on redesign include the FitBit redesign, which started off by understanding personas and what users expect from a fitness tracker. Developing use cases and personas, Guerilla usability testing was employed to assess pain points.

These pain points were then ranked based on their importance to users and to app performance. They were addressed through:

• Highlighting essential parts and features of the app
• Changing easily missed icons to more recognizable icons
• relabelling tracking options to guide users better to its usage

Key Learnings from Fitbit

While the case study maps user experiences and offers solutions, it does not begin with an intensive research-based approach. The prototype is successful in testing, but problem factors are not identified with research-based statistics, meaning key factors could have been ignored.

9. Rating System UX

The designer behind the rating system UX redesign sought to solve issues with the 5-star rating system. Highlighted issues included:

• the lack of subjective accuracy of a 5-point rating system
• the issue of calculating the average of a zero-star rating
• average ratings are misleading

Better alternatives include:

• 5-star emoticon rating that relates the user experience
• Like/dislike buttons that make approval/disapproval simple

The final design incorporated both these styles to make full use of the rating system.

Key Learnings from Rating System UX

The UX case study stemmed from insight into the limitations of the existing rating system. The new design addressed old issues and incorporated better efficiencies.

The Intuit redesign was focused on making content readable, more engaging, and accessible. Looking into product personalization, the content was found to be lacking aesthetic value, as well as being hard to find. The goal was to create content that was easy to find, clear, and consistent.

The implemented solutions included:

• increased readability with increased body text and header spacing
• table of contents on the sidebar for easier navigation
• visible and prominent search bar
• illustrations and designs for pretty visuals

Key Learnings from Intuit

The Intuit case study approaches the problem from a practical point of view. It begins with isolating problems with the interface, in particular with the content. This is an example of a case study that breaks down problems into broader categories, and solves each problem with a practical solution.

This UX case study about a social platform tackles a commonly-faced problem from existing platforms. It addresses the issue of recognizing non-monetary user engagement, to help creators identify their user base.

The case study addresses the problem statement and establishes the design process (building wireframes and prototypes) as well as conducting user testing. The final result is to develop "Discover" pages, engaging layouts, and animated interactions to increase usability.

Key Learnings from Jambb

The study goes into detail regarding problem identification, then moves on to propose solutions that take into account the perspective of all stakeholders involved. It then explains why each design decision was made, and proves its efficacy through testing and prototyping.

Key Takeaways

Developing good UX case studies examples is as much about the details you include as the ones you leave out. Going over UX courses can give you a better understanding of what your case study should look like. A good case study should provide an overview of the problem, include numbers and statistics, and offer practical solutions that directly address the problem. The above-discussed UX case studies provide a good example of the dos and don'ts of a well-structured UX design case study that should be part of every UX portfolio .

Additional Resources

Check out these resources to learn more about UX case studies:

8 UX Case Studies to Read

UX Design Case Study

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