phd in marketing in europe

PhD in Management

Marketing - PhD in Management

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2025 Intake

September 2024

Marketing – PhD specialisation

Marketing is one of a business school's broadest and most encompassing areas. It involves a deep understanding of how consumers and firms interact several dimensions in the market. Marketing consists in developing a deep understanding of the buyer or consumer and covers the decision domains of designing and delivering products and services, pricing, distributing, and promoting (both personal--sales force management--and impersonal--mass communications, such as advertising or marketing through the internet), based on this understanding. Marketing also covers the strategic domain of resource allocation among product/market combinations.

Broadly defined, here are some of the research interests in the Marketing area: branding, B2B marketing, consumer behaviour, customer relationship management, customer/behavioural decision making, customer centricity, distribution channels, e-business, forecasting, innovation, international marketing, advertising, new product development, pharmaceutical marketing, pricing, promotion, retailing, sales force management, service management, strategic marketing and transaction cost analysis. 

To cover such a broad area, the Marketing area in the INSEAD PhD draws from several disciplines, including psychology, sociology, economics, computer science, neuro-economics, and statistics, to name a few. In addition, marketing research also intersects with a broad range of other business areas, such as strategy and organisational behaviour.

The breadth of the Marketing field reflects the diverse backgrounds of its scholars. It draws individuals from various experiences ranging from engineering and sciences to the social sciences. 

The Marketing Area has resident faculty members at INSEAD’s Europe and Asia Campuses and welcomes visiting scholars from other business schools and universities. It also has a strong presence among editorial board members, with hundreds of articles published in top marketing journals since 2007 and several renowned international research awards in the last decade. 

One of the many critical pedagogical contributions INSEAD has made available to Marketing PhD students is the MARKSTRAT, a simulation of marketing, a consumer durable, which is widely used for both teaching and research on how managers make marketing decisions.

Another vital resource available to INSEAD PhDs and scholars worldwide is the state-of-the-art INSEAD-Sorbonne Behavioural Lab in Paris, which provides invaluable support for conducting high-quality research on human behaviour.

Every year, research studies conducted at the lab result in publications in prestigious academic journals, awards and honours, conference presentations, dissertations, and media mileage in popular press outlets. As a result, the lab's exemplary contributions to behavioural research, led by world-class scholars, have set a benchmark for other business schools with similar facilities.

Visit the Marketing Academic Area Page

Research interests:

Here are some examples of faculty, students and alums' research interests:

• Essays in Consumer Financial Decision Making and Numerical Cognition (Dissertation), ANDRE, Quentin (PhD Graduate 2018), CHANDON Pierre (chair), ALBUQUERQUE Paulo, DE LANGHE Bart (ESADE Business School), REINHOLTS Nicholas (Leeds School of Business, University of Colorado Boulder)
• Does sensory pleasure make people happier with smaller food portions? Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions, CORNIL Yann (PhD Graduate 2015), CHANDON Pierre 2015 Best Paper Award, La Londe Conference in Marketing Communications and Consumer Behavior; Winner of the Research Project Competition of Institut Benjamin Delessert for « Le plaisir des sens : allié ou ennemi d'une meilleure alimentation ? », with CHANDON Pierre
• How do consumers perceive and respond to changes in food packages and portions? What are the visual biases in package and portion size perceptions? In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions, ORDABAYEVA Nailya (PhD Graduate 2010), CHANDON Pierre
• What are the ways that neuroscientific methods can be fruitfully applied to marketing? What are the fundamental challenges facing consumer neuroscientists? What are the potential solutions to address these challenges? Consumer Neuroscience: Applications, Challenges, and Possible Solutions, PLASSMANN Hilke, VENKATRAMAN Vinod, HUETTEL Scott, YOON Carolyn
• How does roundedness of price numbers affect product evaluations? This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations, WADHWA Monica, ZHANG Kuangjie (PhD Graduate 2014)
• How can consumer choice behavior data and aggregate search achieve a better analysis and understanding on consumer decisions? The Probit Choice Model under Sequential Search with an Application to Online Retailing, KIM Jun B., ALBUQUERQUE Paulo, BRONNENBERG Bart J. (PhD Graduate 1994)
• In what ways can power affect or influence morality? Power and Morality, LAMMERS Joris, GALINSKY Adam D., DUBOIS David, RUCKER Derek D.

Case Studies

Best Marketing Case of 2014 award – Le Prix AFM-CCMP 2014 du Meilleur cas Pedagogique en Marketing The Case Centre's Overall Award 2016 

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai, YANG Haiyang (PhD Graduate 2013), CHANDON Pierre

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey David Dubois,  Inyoung Chae (PhD Graduate 2016), Joerg Niessing, Jean Wee

What are we looking for in a PhD Candidate?

The Marketing area at the INSEAD PhD covers a wide range of disciplines, making it an attractive domain for candidates from various subject areas and industries, recognising the value of diverse perspectives. 

We are particularly interested in candidates with exceptional academic backgrounds that will equip them to excel as researchers. We seek individuals who can design and conduct relevant experiments to enhance our understanding of consumer behaviour. Additionally, we value applicants who can handle intriguing and complex marketing data sets.

By joining the Marketing area, you will have the opportunity to delve into the multifaceted world of the field, leveraging your prior background to make valuable contributions to research and experiment design. We encourage candidates passionate about advancing consumer behaviour knowledge and leveraging data-driven insights to apply and join our dynamic and collaborative community.

Download the Call for applications 2025 intake .

Here are some of the backgrounds of Marketing PhD students who have joined the programme: 

Bachelor of Economics, MA in Economics BA Human Resource Management, MSc Social Cognition Bachelor and Master of Technology, Master in Quantitative Economics Bachelor of Business Administration Bachelor of Technology, Master in Marketing Research BS Applied Economics, Master in Economics BS and Master of Engineering in Operations Research Bachelor in Business Administration, MS in Business Administration MSc Social and Cultural Psychology MA Managerial and Financial Economics MSc Cognitive and Decision Sciences MA Marketing PhD Computer Science

View the current Marketing PhD students' profiles .

Where are our Marketing PhD Graduates now?

The Marketing job market is a healthy one – it is a prominent subject in business education and is featured heavily in the typical business school curriculum. In addition, the Marketing area at INSEAD has produced PhD graduates who the academic job market has well received and has a proven successful career progression in academia.

Bart J. Bronnenberg, one of the pioneers of the programme, joined the University of Texas at Austin immediately after his PhD, one of the top-ranked marketing departments and prominent business schools and among the highly ranked programmes in the US. In 1999, Bart became an Associate Professor of Marketing at the Anderson Graduate School of UCLA and later received tenure as Full Professor. Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London.

Miklos Sarvary joined INSEAD as Associate Professor and later became Professor and Dean of INSEAD's Executive Education after appointments at Harvard's and Stanford's Graduate Schools of Business. Miklos is with Columbia Business School, holding the position of Carson Family Professor of Business and faculty lead for the Media and Technology Programme.

Here are some of the leading business schools and universities where our graduates are:

Bocconi, CEIBS, Columbia, CUHK, Dartmouth, Emory, Grenoble Ecole de Management, HEC Paris, HK Polytechnic University, IE Business School, IMD Switzerland, Johns Hopkins University, Nanyang Technological University, Southern Methodist University, Tel Aviv University, Tilburg, U. of Colorado Boulder, U. of Pittsburgh, U. of Toronto, University of British Columbia, UC Berkeley, University College Dublin, University of Washington Tacoma and Washington State University Vancouver, among others. 

To learn more about the incredible achievements of our Global PhD Alumni Community, please visit our  website .

What are the next steps?

We encourage prospects to plan for their application for the PhD in Management. Application for the following year's intake starts in the early Fall of the current year, with a preferred deadline of mid-December.

Go to the Admissions and Financing page

Moreover, we encourage prospects to attend our  upcoming recruitment events  or register below to receive the URLs of the Special Area Webinars we have conducted over the years.

Registration Link

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5 PhD Degrees in Marketing Studies Marketing in Europe for 2024

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PhD Degrees in Marketing Studies Marketing

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

Requirements for the PhD program often involve the student having already obtained a Master’s degree. Additionally, a thesis or dissertation primarily consisting of original academic research must be submitted. In some countries, this work may even need to be defended in front of a panel.

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• PhD programme | Marketing

Marketing PhD programme

Conduct research to advance the frontiers of the marketing discipline.

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Achieve academic excellence

Working closely with our international faculty experts throughout your degree, you’ll begin active research at an early stage.

• A rigorous and extensive curriculum
• Create new knowledge

Work closely with our outstanding marketing faculty

Explore a wide range of subjects, including:

explaining consumer behaviour

predicting firm behaviour

making data-driven decisions

improving marketing practice.

Apply a variety of approaches, including:

experimental tests of psychological theories

econometric models of firm behaviour.

Our faculty embody outstanding research and teaching expertise

Innovative business thinking. World-class research. And a global reputation. Representing many different nationalities, our faculty influence business leaders, managers and policy makers across the globe.

Behavioural Research Lab

The Research Lab at the London Business School is a full-staffed state of the art lab devoted to running behavioural research studies. The fully staffed lab is trained in running a wide variety of behavioural research studies ranging from simple survey to food tasting to social interaction studies. PhD students have full access to running studies in the lab and often work with the research assistants who will implement each study as intended.

PhD students

We prepare the next generation of scholars to undertake cutting-edge research. Find out how they’re pushing the frontiers of their individual subject area.

A unique life experience

Benefit from our central London location. Enjoy our vibrant campus environment. Welcome to a dynamic student and alumni community that provides lifelong engagement and opportunity.

Ready to join the LBS PhD programme? We’d love to hear from you.

Interested in applying? We recruit students through our annual PhD application process.

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Stockholm Business School

Phd programme with specialization marketing.

Virtually all organizations engage in marketing in order to make sure that they provide value for customers, clients, partners and society at large.

If you are interested in how organizations can use marketing to better achieve their goals, or if you are interested in how the proliferation of marketing in society profoundly shapes contemporary cultures, then you might want to apply for the doctoral program in business administration, with specialization in marketing at Stockholm Business School.

Program content

The PhD program at SBS spans four years of studies, including approximately 1.5 years course work and 2.5 years thesis work. You are assigned two supervisors who guide you through the program. The courses for students who specialize in marketing typically include a few courses offered at SBS as well as a range of courses in Sweden and elsewhere. The course program is partly tailored to your project but is also directed towards a broader academic journey in which earlier bodies of thought are studied and analyzed.

Doctoral theses written with the specialization in marketing are either published as a monography, or consist of a set of academic articles.

Departmental duties

Many students also choose to teach during their PhD studies, but this is optional. Doctoral students may take on departmental duties of up to 20% of full time each year, thereby prolonging the total study time in the doctoral programme. In addition to teaching, the departmental duties may include research assistance and administrative tasks, such as assisting in the organization of academic events.

Research environment

For inspiration about possible research topics, you can read more about the current research at the SBS Marketing section here.

Last updated: January 12, 2021

Source: SBS

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Research in Marketing

The marketing specialization of the hec paris phd program prepares students for an academic career at research institutions from day 1..

Professors are dedicated to developing these outstanding scholars through the combination of rigorous coursework and hands-on research experience from day 1.

The Marketing Specialization of the HEC Paris PhD program prepares students for an academic career at research institutions. Our goal is to develop and nurture researchers who aspire to make a scientific contribution to knowledge. To accomplish this goal, the program is structured to provide students with both a rigorous conceptual and empirical foundation to conduct high-impact research. 

A unique strength of the Marketing Specialization is the considerable latitude that students have in choosing their research area.  

Students have the option of choosing from three different streams of study:

• Consumer Behavior 
• Quantitative Modeling
• Marketing Strategy.

The program is delivered by a world-class faculty who regularly publish in the leading journals in both applied disciplines such as marketing and management, and basic disciplines such as psychology, economics, and statistics.

Another important strength of the Marketing Specialization is the close collaboration between students and faculty. From the moment they are admitted into the program, students are matched with a faculty member and start working closely with the faculty on mutually interesting research projects, as the students begin to develop their own research programs. This mentoring aspect of the program provides immediate hands-on research experience that compliments the students’ coursework in developing their research interests and skills. 

Main field courses (non-exhaustive list):

• Consumer Behavior
• Marketing Science  
• Frontiers in Marketing Research
• Marketing Strategy Research
• Specialized Topics in Marketing Research

Students may join courses from other specializations or partner universities to broaden their knowledge. See global course examples  here .

Research Seminars

Most academic departments organize research seminars on a regular basis as well as many other academic events. Students are encouraged to join these seminars already from the first year of studies. They give students a good idea of what they are expected to produce. They are also a good way to socialize with the professors of the departments and the other PhD students. Most of these research seminars are available to all PhD students from all specializations.

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Current students               Marketing Faculty              Placement

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Ph.D in Marketing Management

Doctor of philosophy in marketing management (phdmm), 2 qualifications from uk and france.

Doctor of Philosophy in Marketing Management (PHDMM) with 18 specializations is a dual degree program that combines an Ofqual Recognised Awarding Organisation and Université Libérale de Paris. The PHDMM is the highest degree in practical academia and science specializing in management and marketing.

The Doctor of Philosophy in Marketing Management (PHDMM) has 18 specializations that focus on in-depth research knowledge in marketing and management. Students have access to research from the start, with topics that are highly practical and applied.

Unlike the Professional Doctor program, students must have at least one scientific article published in ISI/SCOPUS journals, journals owned by the Liberal University of Paris, or journals linked to.

The Doctor of Philosophy in Marketing Management at the Université Libérale de Paris (Paris-U) is a dual qualification program.

Graduates will receive:

• LRN Level 8 Diploma in Strategic Management and Leadership.
• Doctor of Philosophy in Marketing Management degree offered by Université Libérale de Paris

Programs in details

Distinction in accreditation:

The Doctor of Philosophy in Marketing Management program is a dual-degree program, resulting in the completion of two distinct degrees. The program is a cooperation between the Ofqual-accredited UK national competency framework accreditation system and Université Libérale de Paris (Paris-U). Both institutions are institutionally and programmatically accredited.

• The Université Libérale de Paris (Paris-U) is certified at the highest level of the Premier Institute by the HEAD (High Education Accreditation Department), and at the program level by the examination system and granting of British national certificates by level (Awarding bodies of Ofqual, UK. Gov).
• LRN is one of the prestigious institutions granting national qualifications in the UK, accredited by Ofqual, UK. Gov.

Distinctions in learning method:

All the programs is applied the Liberal Education pedagogy for graduated learners.

Our Paris-U  A.C.T  will help the learners:

• A ccredited Programs with international recognition.
• C hange and get another degree major within 12 months.
• T -Shaped skills.

For the international learners not study full time in France, the program is designed for those who are always on the go, using the Hybrid Model with live classes. Students can study Université Libérale de Paris’ original program and achieve a degree as full-time study abroad students without needing to accommodate in France.

Distinctions in degrees: 2 independent qualification with the specialization based on the Doctoral thesis:

• A LRN Level 8 Diploma (Doctoral Level) in Strategic Management and Leadership.
• A Specialized Doctor of Philosophy in Marketing Management from Université Libérale de Paris

Distinctions in learning and research materials:

• The learners get access to Level 8 EQF specialty courses even though the Professional Doctorate program is career-oriented and research-oriented from the start. This methodology is used for the first time in Europe at Université Libérale de Paris.
• Access to specialist subjects at the doctorate level not only helps fellows consolidate their expertise, but also serves as an essential reference tool to aid fellows in doing research and writing their doctoral thesis with assurance.

Distinctions in expert acknowledgement:

• The Liberal University of Paris is also the first institution to develop a dual accreditation model that combines the thorough accreditation of the academic program with the recognization of the professional accrediting organizations (Professional Certified Bodies).
• Depending on the curriculum, the Senior Leader Council [UK] will honor the research and professional ability of specialists who have graduated from doctorate programs at the Liberal University of Paris.

List of Specializations:

Postgraduate students pursuing dual degrees in the Doctor of Philosophy in Marketing Management (PHDMM) program will receive two independent degrees, with the specialization based on the doctoral thesis. Research students can specialize in one of the following areas:

• Ph.D in International Business
• Ph.D in Hospitality Managememt 
• Ph.D in Public Administration 
• Ph.D in Hospital Management 
• Ph.D in Pharmaceutical Management 
• Ph.D in Healthcare Management 
• Ph.D in Human Resources Management 
• Ph.D in Finace & Banking 
• Ph.D in Logistics and Supply Chain Management 
• Ph.D in Tourism Management 
• Ph.D in Luxury Management 
• Ph.D in Engineer Management 
• Ph.D in Technical Management 
• Ph.D in Construction Management 
• Ph.D in Design Management 
• Ph.D in Information Technology Management
• And other specializations based on the Doctoral Thesis

The Doctor of Philosophy in Marketing Management (PHDMM) dual degree program is an applied research-oriented program in which students will take research-related courses and conduct research step by step with the assistance and supervision of instructors.

The program is two years long. The method of instruction consists of a combination of globally livestreamed lectures (Live Class) with instructors.

Mandatory modules:

• Develop advanced research approaches in a suitable context. (30 credits)
• Advanced Literature Review. (30 credits)
• Advanced Design Research. (30credits)
• Advanced Data Analytics for Research. (30 credits)

Students will complete each phase of their PhD thesis after each course.

PhD thesis stage (60 credits)

• Doctoral Thesis (60 credits)
• Defend Doctoral Thesis

The Doctor of Philosophy in Marketing Management (PHDMM) thesis will be concerned with marketing management solutions and knowledge development.

The Ph.D. program, unlike the DMM programs, requires a minimum of one academic journal published on the ISI/SCOPUS system or on journals owned or affiliated with Paris-U.

Students who complete the Doctor of Philosophy in Marketing Management (PHDMM) dual degree program can:

Be able to conduct research relevant to the context of the specialization.

• Assess the significance, practicability, and research potential of the problem to be investigated.
• Develop and modify research objectives to suit orientation, research objectives, and research time constraints.
• Analyze, consider alternatives, and make appropriate research decisions.

2. Be able to collect, organize, and choose theoretical foundations for PhD research projects

• Collect theoretical foundations related to the research topic.
• Organize and develop theoretical foundation structures for research topics.

3. Be able to design an entire study.

• Know how to conduct a literature review and select relevant studies to support the proposed research.
• Design the research in accordance with the research objectives, research questions, and time frame.
• Adjust the chosen research methodology while keeping research ethics and feasibility in mind.

4. Be able to create a research proposal and carry out research.

• Examine theoretical foundations and research models when developing research questions.
• Develop research to international standards by writing a complete PhD thesis on a chosen topic.
• Know how to present your research to a scientific panel.
• Be able to persuade and argue.
• Be able to write academic journals
• Be able to work with the appraisal council and peer-review in the process of publishing academic journals.

The Université Libérale de Paris is the only university where doctoral students can study a full range of courses specialized in marketing management. The materials from these specialized courses can be used to broaden the students’ knowledge and aid in their research process.

All study materials for Marketing Management majors at the Doctoral level (Level 8 EQF) are posted on the training management system (LMS), and these materials are only accessible to doctoral students at the Université Libérale de Paris.

Students taking the PhD in Marketing Management  program have access to the following materials and lectures:

• Developing Strategic Management and Leadership Potential (20 credits)
• Managing Strategic Change (20 credits)
• Project Development, Planning and Management (20 credits)
• Advanced Research Design and Methodologies (40 credits)
• Developing Research Capability (20 credits)
• Strategic Financial Management (20 credits)
• Strategic Human Resource Management (20 credits)
• Entrepreneurship and Innovation (20 credits)

Ph.D students have both specialized knowledge at the doctoral level and research competence from the Ph.D. with the help of knowledge-supporting materials.

The doctoral programs at Université Libérale de Paris are designed with a training time of 2 to 5 years or more, culminating in a PhD thesis that meets international standards.

When participating in the PhD program in conjunction with the UK qualification system Level 8 Diploma, graduate students can choose between two training programs: Specialized Doctor of Philosophy in Marketing Management (PHDMM) or Specialized Doctor of Marketing Management (DMM).

Despite sharing the same specialization, the Doctor of Philosophy in Marketing Management (PHDMM) and Doctor of Marketing Management (DMM) have many differences. Some of the fundamental differences are as follows:

Candidates who register for the program will be considered by the application department before joining the program, in addition to the entry requirements, to ensure that they understand and benefit from the program.

Entry requirements must meet at least one of the following criteria:

• Master’s degrees in specific fields from accredited universities. The appraisal procedures will be carried out by Paris-U or our local partner for domestic universities that do not have international accreditation.
• RQF (UK), EQF (Europe), or Level 7 diploma equivalents must be obtained from accredited institutions.
• The Université Libérale de Paris does not accept degrees from fake universities, Diploma Mills, accredited universities, or discredited accrediting organizations.

English language requirements:

• English at or above CEFR (Common European Framework of Reference) level B2.
• IELTS 5.5; Speaking and writing must both be 5.5 or higher.
• In the absence of an English certificate, the Université Libérale de Paris (Paris-U) and its partner will perform an internal English test and evaluate each candidate.

The Université Libérale de Paris (Paris-U) reserves the right to accept or reject applications based on accrediting agency requirements and Paris-U’s global acceptance target.

The Université Libérale de Paris (Paris-U) is a university that is HEAD-accredited at the institution level and the UK RQF framework at the program level. At the programmatic level, Paris-U is endorsed by the LRN, an awarding body recognized by the UK government. After completing the program, students may confidently enter the job market, continue their education, and seamlessly transfer to other prominent and similar educational systems because the curriculum and degrees are rigorously approved by prestigious organizations.

• Please go  HERE  for additional information about the accreditation of the Université Libérale de Paris (Paris-U).
• Please go  HERE  for additional information about LRN’s accreditation and programs.

The Doctor of Philosophy in Marketing Management (PHDMM) program combines two degrees. Students receive the following upon graduation:

The LRN Level 8 Diploma in Strategic Management and Leadership

In the United Kingdom, Level 8 is equivalent to:

Doctor of Philosphy in Marketing Management (PHDMM) from Université Libérale de Paris  (Paris-U)

The Université Libérale de Paris (Paris-U) specialized Doctor of Philosophy in Marketing Management (PHDMM) is equivalent to Level 8 Diploma of the EQF European Qualification Framework and is assessed using the Paris-U accreditation system.

The specialized Doctor of Philosophy in Marketing Management (PHDMM) degree is one of the highest academic degrees. When combined with the dual degree system, which combines a UK Level Diploma and a Doctor of Philosophy in Marketing Management (PHDMM) from the Université Libérale de Paris, research students can pursue a career as a specialist or research specialist in theory and practice, become a lecturer, or advance to senior positions in the labor market.

Students can participate in PostDoc programs based on the fields of research they want to develop if they want to conduct international research, publish international articles on the ISI, SCOPUS system, and so on.

Graduate students can also publish books, studies developed during their studies, or research that comes up during their studies.

After completing the Doctor of Philosophy in Marketing Management (PHDMM) program at Universit Paris, students will be awarded the following:

• Senior Leader Certified (UK Gov Standard No. ST0480)
• Research Scientist Certified (UK Gov Standard No. ST0759). Graduates can apply for these accreditations without taking the annual EPA examinations and exams conducted by the Senior Leader Council.
• Students are full-time Université Libérale de Paris students (Paris-U).
• Students pursue the original program as full-time students at Université Libérale de Paris in France (Paris-U).
• The program is entirely taught in English. Université Libérale de Paris (Paris-U) does not adopt the education system for French-taught programs in France.
• Degrees awarded by Université Libérale de Paris (Paris-U) are classified as private university degrees. Université Libérale de Paris (Paris-U) degrees are not part of the public education system, not owned by the French government, and is not part of the France-based higher education system.
• This is not an affiliate program, nor is it a Vietnamese-taught international program.
• Local lecturers are not involved in teaching. Local activities are only for academic support.
• Fees and scholarship policies (if applicable) are subject to change or cancellation at any time.

Liability Disclaimer

• Université Libérale de Paris (Paris-U) and its partners make no assurances that students who enroll will graduate, and receive a degree. Only if the student fully meets and fulfills the academic, financial, disciplinary, and other requirements does the Université Libérale de Paris award degrees and recognize academic results.
• Université Libérale de Paris (Paris-U) reserves the right to refuse admission, refuse support, cancel student status, and not reimburse tuition and fees in the case of a commit of violations, absenteeism, or voluntary refusal to continue the program.
• Université Libérale de Paris (Paris-U) cannot guarantee that a degree will be accepted by a third party. The receiving organisation subjectivity determines whether or not to accept.
• Université Libérale de Paris (Paris-U) does not guarantee that students will receive a salary increase, promotion, or be accepted into new positions or jobs after graduation.
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9 PhD Programmes in Marketing Studies Marketing in Europe for 2024

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PhD Programmes in Marketing Studies Marketing

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

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Marketing PhD

Our Marketing PhD programme involves the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.

You are currently viewing course information for entry year:

Start date(s):

• September 2024
• January 2025

Research in marketing focuses on a wide range of aspects of consumer behaviour. Our research attracts external funds, internal collaboration and the active involvement of doctoral students. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

• consumer behaviour
• service marketing
• retail marketing
• sustainability marketing
• international marketing
• marketing communications
• marketing in the creative industries
• internet and direct marketing
• marketing strategy

To find out more about the key marketing research areas, visit the Marketing subject group research page .  

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our  Academic experience page , which gives information about your Newcastle University study experience for the academic year 2024-25.

See our  terms and conditions and student complaints information , which gives details of circumstances that may lead to changes to programmes, modules or University services.

Related courses

How you'll learn.

Depending on your modules, you'll be assessed through a combination of:

Your PhD research should produce a thesis which includes material worthy of academic publication.

Our Research Student Support Team will provide support and advice throughout your studies. The team can help you on a variety of issues from registration to producing your transcripts.

Our mission is to help you:

• stay healthy, positive and feeling well
• overcome any challenges you may face during your degree – academic or personal
• get the most out of your postgraduate research experience
• carry out admin and activities essential to progressing through your degree
• understand postgraduate research processes, standards and rules

We can offer you tailored wellbeing support, courses and activities.

You can also access a broad range of workshops covering:

• research and professional skills
• careers support
• health and safety
• public engagement
• academic development

Find out more about our postgraduate research student support

Profiles of our highly qualified marketing staff, who are potential supervisors, can be found within their respective research community:

• Innovation, Enterprise and Digital Business
• Marketing: Consumers, Communications and Services
• Supply Chain and Operations Research (SCORCH)

Your development

Faculty of humanities and social sciences (hass) researcher development programme .

Each faculty offers a researcher development programme for its postgraduate research students. We have designed your programme to help you:

• perform better as a researcher
• boost your career prospects
• broaden your impact

Through workshops and activities, it will build your transferable skills and increase your confidence.

You’ll cover:

• techniques for effective research
• methods for better collaborative working
• essential professional standards and requirements

Your researcher development programme is flexible. You can adapt it to meet your changing needs as you progress through your doctorate.

Find out more about the Researcher Education and Development programme

Doctoral training and partnerships

There are opportunities to undertake your PhD at Newcastle within a:

• Centre for Doctoral Training (CDT)
• Doctoral Training Partnership (DTP)

Being part of a CDT or DTP has many benefits:

• they combine research expertise and training of a number of leading universities, academic schools and academics.
• you’ll study alongside a cohort of other PhD students
• they’re often interdisciplinary
• your PhD may be funded

If there are currently opportunities available in your subject area you’ll find them when you search for funding in the fees and funding section on this course.

The following centres/partnerships below may have PhD opportunities available in your subject area in the future:

• ESRC Northern Ireland/North East (NINE) Doctoral Training Partnership

Your future

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Quality and ranking

All professional accreditations are reviewed regularly by their professional body

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information .

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

• regional, national and international leaders
• over 34,000 alumni in our network, spanning over 150 countries
• leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

• flexible conference room with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
• four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
• dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
• contemporary café
• employability hub to support your career aspirations
• Bloomberg Room to give you a real feel for the trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The  Frederick Douglass Centre  at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2024 entry (per year).

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here .

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See  our   searchable postgraduate funding page  for more information.  

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination

Find out more about:

• living costs
• tuition fees

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section .

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English language requirements, admissions policy.

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB) Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

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Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages .

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We regularly travel overseas to meet with students interested in studying at Newcastle University.

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Questions about this course?

If you have specific questions about this course you can contact:

Dr Martí Lopez Andreu  - Degree Programme Director

Newcastle University Business School

Telephone: +44 (0)191 208 1709

Contact Newcastle University Business School

For more general enquiries you could also complete our online enquiry form.

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Best Universities for Marketing in Europe

Updated: February 29, 2024

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Below is a list of best universities in Europe ranked based on their research performance in Marketing. A graph of 21.7M citations received by 1.04M academic papers made by 1,177 universities in Europe was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Cambridge

For Marketing

2. University of Manchester

3. University College London

4. University of Oxford

5. Catholic University of Leuven

6. Imperial College London

7. Erasmus University Rotterdam

8. University of Warwick

9. Delft University of Technology

10. Eindhoven University of Technology

11. University of Nottingham

12. Cranfield University

13. University of Amsterdam

14. Cardiff University

15. University of Groningen

16. Ghent University

17. Polytechnic University of Milan

18. Loughborough University

19. Lund University

20. University of Birmingham

21. University of Sheffield

22. University of Twente

23. University of Southampton

24. Swiss Federal Institute of Technology Zurich

25. King's College London

26. Tilburg University

27. University of Edinburgh

28. University of Leeds

29. Aalborg University

30. Wageningen University

31. University of Strathclyde

32. Utrecht University

33. London Business School

34. University of Bologna

35. Technical University of Munich

36. University of Bath

37. RWTH Aachen University

38. Copenhagen Business School

39. Linkoping University

40. Lancaster University

41. Maastricht University

42. Radboud University

43. Norwegian University of Science and Technology

44. Aarhus University

45. University of Sussex

46. University of Glasgow

47. Ulster University

48. University of Surrey

49. University of St. Gallen

50. University of Liverpool

51. London School of Economics and Political Science

52. University of Hamburg

53. Federal Institute of Technology Lausanne

54. Free University Amsterdam

55. KTH Royal Institute of Technology

56. Newcastle University

57. University of Bristol

58. Brunel University London

59. Chalmers University of Technology

60. University of Lisbon

61. Aalto University

62. Bocconi University

63. Technical University of Denmark

64. University of York

65. University of Valencia

66. Stockholm University

67. University of Padua

68. Sapienza University of Rome

69. Uppsala University

70. Technical University of Berlin

71. University of Oslo

72. University College Dublin

73. University of Reading

74. Karlsruhe Institute of Technology

75. Polytechnic University of Valencia

76. Vienna University of Economics and Business

77. University of Vienna

78. University of Zurich

79. University of Southern Denmark

80. University of Copenhagen

81. University of Munich

82. University of Helsinki

83. University of Tampere

84. University of Granada

85. University of Gothenburg

86. University of Ljubljana

87. Vienna University of Technology

88. University of East Anglia

89. University of Exeter

90. University of Mannheim

91. Heidelberg University - Germany

92. University of Wales

93. University of Bradford

94. University of Bonn

95. Durham University

96. Karolinska Institute

97. City, University of London

98. Pierre and Marie Curie University

99. University of Porto

100. Polytechnic University of Bari

Business subfields in Europe

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PhD in Management

The Marketing programme  focuses on both managerial and consumer decision-making processes in marketing. The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.

The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.

Current vacancies at Rotterdam School of Management

• PhD in Quantitative Marketing in the Domain of Algorithmic Fairness Deadline: Sunday, 29 September 2024

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Doctoral Programme : Marketing

The Master of Science in Marketing rigoursly prepares students for academic research. This training is then developed on throughout the PhD in Marketing, which aims at producing well-rounded academics.

Full time programme

High School Diploma (or equivalent) +4

High School Diploma (or equivalent) +9

Programme Structure

The Master of Science curriculum emphasizes core methodological knowledge to equip students to conduct rigorous research. The program also provides an overview of the hot topics and areas of research in marketing such as consumer psychology, health and well-being, interactions with technology and AI, innovation and crowdsourcing, and strategic marketing. The professors are experienced scholars focusing on providing students with a strong theoretical background in their respective fields of expertise. The pedagogical approach encourages interactions between students to develop their critical skills and collegiality. The PhD in Marketing , furthermore, builds on the Master of Science by offering advanced methodological courses, which enlargen students' methodological toolbox. Each student also benefits from personalised supervision, which helps them progress as independent researchers and complete their dissertation successfully. A strong emphasis is put on ethical conduct of research, international networking, communication and pedagogical skills.

The first year of the Doctoral Programme is a Master of Science, which allows for students to develop the necessary skills for PhD research as well as identify a research supervisor and develop their research project. After successfully completing their Master of Science, students are able to apply for funding to continue into the second year of the Doctoral Programme. Alternatively, students can choose to exit the Programme with their Master of Science. From the second year of the Programme onwards students work closely with their supervisors to deepen their understanding of the theory and methodology of their chosen discipline, conduct original research and form timely contributions to their field of study. 

1 year MSc in Marketing (Doctoral Programme)

4 years PhD in Marketing

Programme Objectives

• Identify and validate original research questions grounded in theoretical foundations
• Develop and apply appropriate, innovative and persuasive methods for research projects
• Conduct critical and reflexive analysis of research findings, impact and outcomes 
• Provide relevant recommendations about practical problems encountered by organisations
• Actively work in an inclusive, respectful and constructive way with supervisors, researchers and peers both within the institution and the wider international research community 
• Communicate effectively in both written and oral modes with a range of audiences formally and informally through a variety of different techniques and media 
• Understand and apply the codes of conduct and guidelines for scientific rigor, integrity and ethics 
• Teach and/or support student learning at undergraduate and graduate levels

Campus Channel Interview

Admission rate

Graduates with professional activity

Programme Heads

Sandra LAPORTE

Full Professor

UNIVERSITY OF COLOGNE

Faculty of management, economics and social sciences marketing area, phd program of the marketing area.

The Marketing Area actively engages in the advancement of PhD students at the University of Cologne. Therefore, professors from the Marketing Area offer several PhD courses on an irregular basis. You can find a list of current courses below. For more information click on the respective course.

If you are interested into general information on the PhD program of the university of Cologne, click  here  for further information.

For potential open PhD positions at one of the chairs of the marketing area, click  here  to check out our career section.

Courses in the Winter Semester 2024/25

• Conceptual Rigor

Courses in the Summer Semester 2024

• How to Publish in A-Journals

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PhD/ MPhil/ MSc Marketing (Research)

• Visit an Open Day
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• Course details
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• Teaching and assessment
• Employability

The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Bachiller, Licenciado, or Título Profesional with at least 13/20 may be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

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• Doctoral Programs →
• PhD Programs
• Accounting & Management
• Business Economics
• Health Policy (Management)
• Organizational Behavior
• Technology & Operations Management
• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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Science and research in Germany are characterised by a distinguished infrastructure, a wide variety of disciplines, well-equipped research facilities and competent staff. Germany offers various career opportunities for international PhD students and researchers.

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