personal statement for international marketing

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

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• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Personal Statement for Masters in International Business

by Talha Omer, M.Eng., Cornell Grad

In personal statement | personal statement samples by field.

In this Article

What Works Well for this Personal Statement?

Why will the admissions committe like this applicant, why will the admissions committe like this essay.

My journey began amidst the kaleidoscope of Qatar’s landscapes, setting the stage for a life attuned to cultural nuances. Transitioning to Riyadh in my teens, I absorbed a mosaic of traditions, sparking a curiosity in global perspectives that continues to fuel my ambitions.

As a testament to this drive, I secured a place at Harvard Business School (HBS), where my management science studies were not merely academic; they were a gateway to a multitude of business disciplines, igniting a passion for marketing and international business. The hallmark case study approach at HBS deepened my understanding of business intricacies, particularly in marketing and global commerce.

An extraordinary chapter unfolded when I participated in a global business competition, collaborating with peers from the USA, Canada, and India to strategize market entry for a top American brand in India. My leadership in this project involved in-depth market analyses, resulting in our strategy’s recognition among the top 5% of 30,000 contenders. This experience was pivotal, sharpening my leadership skills and enhancing my adaptability to global business practices.

During my senior year, I was honored to represent HBS at the Indian Institute of Management (IIM) as part of an elite exchange program. The vibrant intellectual environment at IIM, peppered with students from over 80 nations, was instrumental in broadening my academic and cultural horizons. Here, I not only excelled academically but also embraced the multifaceted campus life, contributing to a deeper, more nuanced understanding of international business.

Engagement with multicultural student organizations at Harvard, particularly in roles such as the social media head, honed my digital communication strategies and allowed me to lead impactful campaigns. My leadership role at the Harvard Climate Change Community further polished my ability to foster collaboration and guide diverse teams towards common goals.

My professional acumen was further developed through a dynamic internship with Walmart in New York City, where I worked within Business Intelligence & Marketing. This role required leveraging data analytics to inform strategies across the U.S. market, refining my skills in project management and analytical reasoning.

My subsequent experience at McKinsey provided a holistic view of the business landscape in key American cities, equipping me with a comprehensive skill set in marketing strategy and project execution. These roles, shaped by real-world challenges, have laid a solid foundation for my future in marketing and international commerce.

Having lived and worked across cultures—in Brazil, the Middle East, and the United States—I am prepared to contribute meaningfully to the international business sphere. The masters in international business (MIB) program at XYZ university, with its emphasis on a ‘Multi-Cultural Classroom’ and flexibility to specialize in International Market Development, is a perfect fit for my career aspirations.

Upon completing my master’s, I aim to leverage my education and experiences to enhance the burgeoning economic landscape of the Middle East, focusing on the diversification efforts that are propelling the region forward. With a master’s degree from XYZ university, I am excited about the prospect of returning to Riyadh, contributing to the growth of multinational corporations in Saudi Arabia.

In conclusion, my educational journey through leading institutions, coupled with practical business engagements, has prepared me for the challenges of an international career. I am eager to further my education in the United States, confident that XYZ university is the catalyst I need to transform my professional ambitions into reality.

Cohesive Narrative Flow: The statement offers a clear, linear progression of your life and career, effectively showing how past experiences have prepared you for future aspirations. This narrative demonstrates purpose and direction.

Cultural Richness: The emphasis on diverse cultural experiences stands out as a unique asset. It shows that you’re not just academically qualified but also culturally adept, which is highly valued in international business programs.

Concrete Achievements: By focusing on specific accomplishments, like the global business competition and your roles in student organizations, you establish credibility and show that you’re capable of achieving excellence.

Leadership and Teamwork: Highlighting your leadership roles in various teams and projects helps portray you as someone who can manage, lead, and work collaboratively—an essential skill set for business professionals.

Professional Experiences: Your internships and practical experiences at Walmart and McKinsey are strong points, showcasing your ability to apply academic knowledge to real-world business challenges.

Personal Development: The statement illustrates personal growth, not just academic and professional progression. It shows that your experiences have had a transformative impact on you personally.

Clarity of Purpose: You articulate a clear reason for wanting to pursue a Master’s in International Business, connecting it logically to your past experiences and future goals.

Contribution Back Home: Your desire to return to Riyadh and contribute to the region’s growth after completing your education abroad reflects a commendable commitment to societal development.

Academic Rigor: The mention of demanding curricula and challenging academic environments establishes that you’re well-prepared for the rigorous study at the graduate level.

Well-Defined Career Goals: The statement ends with a clear professional goal, which is critical. Admissions committees want to see that applicants have a vision for how the degree will fit into their career path.

Academic Excellence: Your history of studying at prestigious institutions like Harvard Business School and the Indian Institute of Management indicates a high level of academic achievement and dedication.

Global Perspective: Your international experiences in Qatar, Saudi Arabia, the United States, and India demonstrate a global mindset, which is crucial for a program focused on international business.

Leadership Experience: Your roles in leading teams in various capacities, including academic projects and student organizations, show that you have practical leadership skills that can translate into success in both academic and business environments.

Cultural Competency: You have not only lived in but also actively engaged with diverse cultures. This is particularly valuable in today’s globalized business world, where understanding and navigating cultural differences is key.

Proven Track Record: Your participation in a global business competition and success in reaching the top echelon of competitors illustrates your ability to perform well under pressure and deliver results.

Professional Readiness: Your internships with Walmart and McKinsey & Company have provided you with real-world business experience, which suggests that you are prepared for the practical aspects of the business curriculum.

Communication Skills: Your role as a social media head and the success of your digital campaigns point to strong communication skills, especially in the context of modern, digital-heavy marketing practices.

Commitment to Sustainability: Your involvement in the Harvard Climate Change Community indicates a commitment to sustainability, a quality that many business schools now seek in their candidates due to the growing importance of corporate social responsibility.

Future Potential: Your clear aspiration to contribute to the economic development of the Middle East after graduation signals that you’re likely to become a successful alumnus who will reflect well on the university.

Diversity in Experience: You bring a diverse set of experiences to the table, which can enrich classroom discussions and group projects, benefiting not only you but also your peers.

In sum, this personal statement communicates that you are a well-rounded candidate with a strong blend of academic prowess, professional experience, leadership abilities, and a deep understanding of cultural nuances, all of which are highly sought after in candidates for a competitive international business program.

The admissions committee will likely appreciate your essay for several key reasons:

Engaging Storytelling: The narrative structure of your essay is engaging, which helps to keep the reader interested. It’s not just a list of achievements; it’s a story of personal and professional growth.

Clear Trajectory: You show a clear trajectory from your upbringing to your educational experiences and your career goals. This linear progression demonstrates purpose and the ability to set and achieve long-term goals.

Cultural Depth: Your essay reflects a deep understanding and appreciation of cultural diversity, which is an asset in business education, particularly in international fields.

Well-Rounded Character: You come across as a well-rounded individual with a balance of academic success, extracurricular involvement, and professional experience.

Specific Examples: You provide specific examples of your achievements, like leading a team in a global business competition and engaging with digital campaigns. This specificity gives credibility to your claims of skill and experience.

Leadership Skills: Your essay illustrates your leadership experience and potential, which are key qualities that business schools look for in candidates.

Commitment to Service: You express a desire to contribute to society, particularly in your home region, which aligns with the values of many business programs that emphasize social responsibility.

Professional Experience: Your internships and practical work experience show that you can apply classroom learning to real-world situations, a quality that indicates readiness for advanced study.

Personal Growth: The essay doesn’t just focus on professional achievements; it also reflects on personal growth and development, showcasing your maturity and readiness for further education.

Writing Quality: The essay is well-written, with careful attention to grammar and style, which reflects well on your communication skills.

In essence, your essay is likely to resonate with the admissions committee because it presents you as a multifaceted, experienced, and motivated candidate who has not only achieved academically and professionally but also possesses the soft skills and cultural sensitivity necessary for success in international business.

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• 100+ Personal Statement Templates

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

• Use active voice
• Ensure good spelling, punctuation, and grammar
• Only use truthful information
• Remain specific throughout
• Keep sentences short and concise
• Use paragraphing for easy readability
• Tailor everything specifically to the university
• Use clichés
• Copy online examples directly, do take inspiration
• Go off on a tangent, keep it concise
• Copy your CV word for word, keep it interesting

• October 26, 2020

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Personal statement advice: marketing

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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

• Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
• Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
• Highlight any marketing or business operation you’ve been involved in yourself.
• Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
• Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
• Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
• Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
• List everything you’ve done.
• Exaggerate or make something up , as it may come back to haunt you.
• Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
• Go back more than two or three years . Keep it recent.
• Say you’re good at something . Demonstrate it instead.  

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• FindAMasters
• Business Management Masters Personal Statement Sample

Written by Hannah Slack

This is an example personal statement for a Masters degree application in Business Management. See our guide for advice on writing your own postgraduate personal statement .

Businesses have been instrumental in building our modern way of living. The versatility and innovation of business quickly captured my attention when I started my first job, and my interest has only continued to grow. Having undertaken various work experience roles and achieved a 2.1 in my undergraduate degree, I intend to further my education through a Masters. My main interests lie in strategic management and marketing as I enjoy learning new methods for existing and succeeding in an increasingly globalised market.

I have always been a self-motivated worker who is not afraid of a challenge. I am particularly drawn to management and marketing roles as they are often fast paced environments, involving different tasks and decisions each day. They also allow for a healthy balance between both independent and group work, which I believe is vital to running a successful business with engaged staff. My undergraduate work placement in an international marketing company enabled me to first-hand experience the fast-paced and efficient work style of successfully competing companies. I was also able to understand more about how to plan and manage a large staff force to make sure the business can perform and compete at optimum levels. Furthermore, last year I had a part-time job in a small local business which enabled me to learn and develop valuable skills in growth and future planning which are vital during the early stages of a young business.

In addition to my qualifications and work experience, I am a keen basketball player and often represent my club at the local leagues. Both my successes and failures in sporting competitions demonstrate my constant desire to improve and my determination to continue even in times of failure. I have also had the opportunity of being a team captain and coaching younger league games. Both roles allowed me to develop my leadership and strategy planning skills.

I am applying to your university because it offered the best array of modules for me to both improve my knowledge in my current interests and explore new areas of Business Management I am less familiar with. I was also particularly impressed by the wide array of connections the department has that will guarantee each student an invaluable work experience opportunity. I believe that your university will be the best institution to take my education to the next level and enable me to compete effectively as a strong candidate after graduation.

I think that I will be an excellent fit for your department as I enjoy involving myself in extracurricular activities. I am therefore excited to apply for leadership roles in the some of the postgraduate clubs and organisations the department offers. And, if the opportunity presents itself, I would be interested in creating and running my own project with my fellow peers.

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Business, marketing and management personal statements

On this page you'll find a collection of real personal statements written by students applying to study business and related courses at university.

These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples, you'll be able to get some ideas and inspiration for your own personal statement. 

Business personal statement examples - top rated by students

We have lots of business personal statement examples that you can read through. To help you find the best ones, we asked students to vote for which they found the most useful. 

The following personal statements are those that were the most highly rated.

Business and economics degree personal statement example (1a) Submitted by: Anonymous        "Economics was the first subject which caught my attention, and got me thinking about its relevance outside of education. Its application in real life situations..."

Business and management degree personal statement example (1c)        Submitted by: Anonymous "My interest in current affairs, politics and the way in which the global economy operates, has fuelled my intentions to read economics at university..."

Business and ICT degree personal statement example (1b)       Submitted by: Anonymous "At college the various courses that I currently study are A2 Economics, AVCE ICT Double Award, and AS Chemistry. In the previous year I studied AS Geography..."

Business and management degree personal statement example (1e) Submitted by: Anonymous "My motivation to study Accounting /Information Business at degree level develops from my enjoyment from the single Business Studies at AS..."

Business and management degree personal statement example (1l) Submitted by: Anonymous "Academically, I have always been a very determined and studious individual, hence why I knew that a degree at University would be the definite next..."

Business and sport degree personal statement example (1a)        Submitted by: Anonymous "After thoroughly enjoying academic life during six form, I have decided to further my education at university. I currently have two main career interests..."

Business studies degree personal statement example (1c)        Submitted by: Anonymous "From an early age, I have always been interested in the business world. The way a single business can be linked to other businesses all over the world is..."

Business and computing degree personal statement example (1a)        Submitted by: Anonymous "My passion with computers stated to grow when I learned accounting. I found that computers are powerful tools which can help businesses..."

Business and management degree personal statement example (1o) Submitted by: Anonymous   "I would like to study Business Management at university, as I am interested in current affairs and am curious about the real world. Business management will teach..."

Business and management degree personal statement example (1q) Submitted by: Anonymous "For the past year I have been studying subjects relating to business on the Internet. I have chosen to apply for a course in business relating to the Internet..."

Business, marketing and management personal statement examples

More help with your personal statement.

You can find personal statement examples for other courses by using this subject list, or by returning to our personal statements by subject page.

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Personal statement - MSc International Management

• Sample personal statement

07 July, 2022

Personal statement - msc international management share.

• 12 May, 2013

I am keen to pursue MSc International Management at University of Brighton. By researching the course curriculum available at university website, I become to know that this course helps students to develop the global business knowledge which will help me to achieve my future career goal. Moreover, I believe getting a chance to pursue my study career in thisUniversity will progress me both professionally and intellectually. Besides the opportunity to apply my theories and ideas in practice will benefit me to enhance my skills and to achieve a deeper understanding of the field of InternationalManagement.

According to my research I have found that this course will be the perfect opportunity for me to continue to hone my communication and management skills, empowering me to be a more powerful and confident leader. Through hands-on exercises and projects designed to closely mimic those that I will encounter in my future career, this program will provide me with the accurate training and preparations I need to handle such tough challenges in the future. I believe this MSc will provide me with the knowledge of business concepts as well as the understanding of the matters that I will need to become a successful business professional. Intuition alone is not good enough to run a business. I believe that a strong business education is very crucial to successful business management in this Modern age, for this reason I hope to be able to acquire an MSc International Management. Moreover, my previous academic qualifications will give me an upper hand to obtain better score in this course. If I can successfully complete the course, it will create a platform for me to explore different career opportunities such as Policy advisor or analyst, Management analyst, public relations (PR) account executive and Compliance officer. For this reason, this MSc International Management will be the right choice for my future career progression.

Following my SSC and HSC I studied Bachelor of Business Studies from National University, Gazipur, Bangladesh in May 2012. Then I studied Master of Business Administration in HRM from Southeast University, Dhaka, Bangladesh in September 2014. Later on, I started my working career as a HR officer at Nassa Group in December 2014. I am still working with this company, and it was really a fascinating experience for me to work with them. My work experiences have led me to identify all my potentials including my strengths and weaknesses. I have also come to understand the need to be well equipped with the knowledge in the field of business. For this reason, I have decided to continue my further study with this course at University of Brighton.As I have gained a lot of experiences it will be easier for me secure a suitable position in if I have this degree.

University of Brighton offers International Leadership and Management, International Logistics and Finance, Sustainable Strategic Management, Managing Organisational Behaviour, Marketing in an International Context, Research Methods for master’s degrees and Management Integration OR Work Experience. Moreover, I will also have an opportunity to study some of the optional modules which include Entrepreneurship and New Venture Planning, Consultancy or Business Solutions in Action. All the modules are highly demanding and suitable in today’s business world.

I am determined to continue my study in this course in the UK as the study environment in my country is quite different and we get to study with only the national students. Furthermore, the political chaos makes it harder for students to get the degree without any delay. On the other hand, the UK has a great multicultural and diversified student community which is an opportunity for me to learn with lot of students from different nationalities. UK education brand is highly respected by employers in our country as UK degree prepare graduates with academic competencies, developed personal and professional skills that are imperative for organizational success. The transferrable skills graduates carry forward from UK are pivotal for transforming organisational growth and gain competitive advantages. This is also a reason to study again in UK. In a recent Survey of International Graduate Outcomes 2019 by Universities UK International produced by iGraduate shows that 82% international graduates say that their UK degree are worth the financial investment and similar number of graduates say they are satisfied or very satisfied with their careers. Nearly 83% feel that UK degree has helped them to get jobs. These aspects have driven my ambition to gain the degree from a UK institution.

The University of Brighton is a public university dependent on four campuses in Brighton and Eastbourne on the south shoreline of England. Brighton University is known all through the world as a result of its great courses and dedication to instruction quality and execution. It has a boundless number of excellent mentors where I can arrive at the equivalent precise top-quality training. Moreover, The University of Brighton is ranked as a top 5 university for world-leading research impact in business and management studies (REF 2014). I can discover my desired course I need in this University. University of Brighton is one of the first UK universities which use Job Teaser, a new online placements system presenting placement options in the UK and Europe, which gathers together all the job opportunities, events and resources I will need to help me with my professional development. Also, I found one more unique feature which is Bee purple event that run throughout the academic year which that will improve my employability and help me grow a successful business. I will look no further if I get this opportunity to study at University of Brighton.

Find more resources

• PS - MSc International Business with Data Analytics
• Personal Statement – MSc Management
• BSc (Hons) Nursing
• Statement of Purpose-MSc International Business
• SOP - BSc (Hons) Computer Science programme

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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Marketing and business management personal statement example 1.

Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into the world of business.

My passion for business has reinforced my decision and motivation to study business at a degree level. I am a creative, alert and hard working individual who can work intuitively with a pragmatic approach to studying, and for this reason I believe I can succeed in this course. I am keen to develop my knowledge in marketing as this is an interesting area of work for me. I also like to carry out my own research, and find out new points about business that I haven't come across yet.

I understand that marketing demands a fair degree of scientific thinking. And that it is a complex profession, requiring a broad understanding of technology, an awareness of how to analyse and understand data, plus a good grounding in a variety of other scientific and mathematical principles which I personally believe I have and this would enable me to progress and establish a good understanding.

Some of the modules that I have covered include Finance, Human Resources, Strategic Management and Marketing. With excellent understanding in these subjects that I have covered and an enthusiasm for knowledge, I am confident in my ability to progress further in business as I am keen to further my own skills in education.

I undertook a school-led work experience scheme at a business firm called Bridge Park in Wembley. Being an office-based job, I was able to further my organisational and interpersonal skills as I learnt the importance of professionalism in the work area and the day-to-day pressures of deadlines. During my time at Bridge Park, I recognised how businesses work with one another to gain profit.

During my secondary school life, I captained my football team from year 7-11. This improved my leadership abilities as I learnt how to organise the team, and understood the importance of teamwork, encouraging the players and improving team morale and spirit.

Being a successful captain, I always believed in a democratic team who could interact with each other, giving individual input from each of the members, and my role was to bring their ideas together and make final decisions. Being captain made me gain the understanding of commitment to the team and helping the team to a winning form.

I have been on various trips, one of which was a school trip to Egypt. It was an amazing experience, where I interacted with people from a different background. I was able to acknowledge and understand the values and norms of other cultures. This was thoroughly rewarding and I now have a deeper appreciation of diversity.

I am a believer of pro-actively trying to make a difference to world poverty and even in the current climates of recession I strongly believe that the developed countries have a duty to developing countries today. I'm currently donating monthly to Oxfam and have previously undertaken some volunteer work for the charity organisation, which provides domestic aid to developing countries.

During this time, I was able to help raise money to give aid to the children in Somalia. I found this experience very rewarding as I know that however little my efforts may seen, they have surely provided at least one child a better life. These efforts only strengthened my determination to work hard and achieve to the highest of my ability.

Making full use of the facilities we have in London, I am a regular attendee at my local gym and am a fanatic of sport, from hockey to basketball, but favouring football.

Having read a lot of media reviews on health and fitness and assessed the new approaches to health over the last few years, I am much more aware of the need to be positive about my health and understand the physical importance of taking care of your body and its effect on the mind, than ever before.

I intend to study at university and achieve a high class degree that will greatly help me to pursue my career plans in Business.

Profile info

This personal statement was written by bad_boy_g for application in 2009.

bad_boy_g's Comments

I'm coming to end of my personal statement i just wanted some thought from other people what they think and what i could improve!

Related Personal Statements

Tue, 09/12/2008 - 16:33

im applying for a marketing/advertising degree for 09 entry...still working on a new PS, thought they dont have anything on Advertising and only 3 Marketing statements > not really a gr8 amount of help from any of those...so Ive been reading through some of the Business ones.

So far, urs has really stood out Great statement :) in terms of covering all areas from academic achievements, work exp. extra cirricualar activities etc. while still showing u have a life!/are a well rounded person & without being too big-headed/waffling on/boring or using fancy words which look out of place n dnt rel8.. G00dluck, where have u applied so far?...

Wed, 10/12/2008 - 11:10

I've applied to Kent, nottingham trent, reading, brighton and worcester.! i havent yet sent my statement off going to send it off by today or tomorow what abt u where u applied?

yeh im just finishing up on

Thu, 11/12/2008 - 17:52

yeh im just finishing up on myne and hoping to send it off by tommorrow. I've summed it down to just 2 main unis that i want to go to - Hertfordshire and Northampton, but will probz add another thats in/around the london area maybe..

Very good! Affirmative,

Thu, 11/12/2008 - 21:53

Very good! Affirmative, confident and assertive!

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