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Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360’s PAIR

From its roots in grand historic hotels to its collection of modern resort destinations, Omni Hotels & Resorts has been shaping the hospitality landscape for decades. With over 40 locations spanning across North America, Omni has continued to build upon its rich legacy that blends time-honored elegance with personalized experiences, offering guests a taste of genuine luxury. To navigate the privacy-focused landscape, Omni partnered with PMG, MiQ, and LiveRamp, adopting Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to deliver relevant ads without compromising user data. This resulted in a remarkable 4X increase in ad conversion rates compared to traditional cookie-based methods, demonstrating success in delivering relevant experiences while respecting user privacy.

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14 SEO Case Studies: Challenges, Solutions & Results

Christina Lyon

Patience Hurlburt-Lawton

Content Editor

Approved By

Caroline Cox

Senior Content Manager

These SEO case studies illustrate that marketing tactics like content optimization, local SEO, and strategic keyword targeting are likely to set your brand up for search engine success. Find out what obstacles they overcame, what methods they leveraged, and how they achieved major ROI.

Here, you’ll find a handpicked roster of 14 inspiring case studies:

• Moneta Group
• Escape the Room
• DesktopReady
• Honda Motor Co.
• Career Group Companies
• Happy Ears Hearing Center
• Mommy’s Bliss
• Forks Over Knives

Constant keyword research, consistent content writing , user-friendly web design, backlinking … so much goes into a solid, in-depth search engine optimization (SEO) strategy.

What’s more, you might invest a ton of effort into all these tactics but still struggle to get anywhere near the top of search results.

Two pieces of good news: You’re not alone, and there are ways to get your rankings where they ought to be.

Reading over real-world examples in a good SEO case study can help inspire new strategies and show you what’s possible with the right plan in place.

To give you a head start, we’ll cover dynamic SEO success stories from HawkSEM as well as other agencies. We’ll share some of the best SEO case studies, complete with tactics, common challenges to overcome, and results to support your marketing efforts.

Get ready to ramp up your SEO.

14 SEO case studies for top-ranking inspiration

Thousands of monthly traffic hits, 2X conversion boosts, and pumped-up keyword rankings are just a few of the incredible results our clients have experienced with the right SEO services.

But you’ll notice each brand comes with a unique challenge that informs the right SEO strategy for them.

(Image: Adobe Stock)

1. Moneta Group catches local leads with triple-boosted keyword portfolio

Moneta Group has over two decades of experience in the wealth management space. Still, competition increased over time, so we needed to study those competitors and their keywords closely.

While Moneta wanted to improve national keyword rankings overall, their top priority was to stand out in four local markets. If you’re also looking to boost visibility in your area, then check out the strategies used in this local SEO case study.

Strategies:

• Local SEO – We built geo-specific web content to capture potential wealth management clients in the four areas Moneta Group was interested in. On top of that, our beefed-up citation profiles for each office helped solidify independent local ranking signals.
• Competitive analysis to fill keyword gaps – Moneta still wanted nationwide keyword rankings, so we had to review their competitors to see what was missing. We identified keywords with the lowest competitive metrics and organized them into a brimming content calendar to rank for each one.
• Content optimization – Moneta had a ton of great content on its website, but it needed a revamp for Google and new audiences. We conducted ongoing, on-page optimization, including backlinking and keyword development.
• 326% increase in net organic keyword portfolio
• 164% increase in organic keywords in positions 1-3
• Over 23% increase in Google Analytics goal completions

2. Escape the Room makes a real impression — 4 million, to be exact

With locations across 18 cities and 10 years of industry expertise, Escape the Room is a leader in the live game and entertainment industry.

With all those locations to manage, their marketing initiatives fell behind. They had a substantial base but needed strategic input to work with the algorithm and maintain a strong digital footprint.

• Metadata revamp – Escape the Room had 16 different locations, and not every website contained optimized metadata. But crawlers dive into these details, so they deserve some attention. That’s why we added new SEO elements like title tags and meta descriptions to keep Google happy.
• Speedy load time – Slow site speed can send your audience packing after just a few seconds. We dove into each website’s assets to remove anything clunky and decrease load time. This also improved mobile responsiveness.
• Quality content creation – From team-building ideas for company staff to escape room tips and tricks, there was no shortage of relevant content to create for Escape the Room. We paired new pieces of content with fresh, snazzy website designs to attract information-seeking readers, planting the seeds for conversion later on.
• Achieved an account-wide peak of 62% impression share
• Hit a record number 4 million monthly impressions
• Reached an all-time-high account-wide ad position of 1.1 for the brand

3. DesktopReady waves hello from the top of the SERPs

A new website launch caused DesktopReady to experience a traffic slump, despite being a leader in their industry with over 1 million users on their desktop-as-a-service (DaaS) solution.

How could they maintain their leading position in this space with endless competition and minimal organic traffic? We knew what we had to do.

• Technical SEO audit – New website launches sometimes miss the mark with SEO. We conducted a full audit to catch all issues affecting the site’s appeal to SERPs.
• Content all around – We optimized old content with new targeted key terms and created new content to target more qualified leads and foster website traffic.
• SEO support for social media profiles and YouTube – Believe it or not, your social profiles matter, too. So, we optimized DesktopReady’s social media to complement its strong web content and backlink profile.
• Increased users by 409%
• Grew backlinks from 822 to 1,340
• Jumped from 4 to 468 terms in SERP rankings

Keyword revamps, backlink strategies, and content creation are not the simplest tasks to complete on a marketer’s endless to-do list. Luckily, an SEO agency can check all those boxes for you.

4. Honda doubles traffic and reaches 30 million people

Honda Motor Co. wanted to promote their new Civic hatchback and Accord models to South American audiences. The problem? They were competing for keywords with their dealership partners.

On top of that, Honda just wasn’t reaching their target demographic with their existing content.

• New and improved keyword targets – We needed to get Honda and its dealers on the same page. So, we looked at the digital marketing goals for all parties and created new keyword targets for each to follow.
• Audience research – Honda had a target demographic, but SEO campaigns just weren’t reaching them. We sat down to discuss the brand’s unique selling points and linked them to their customers’ needs via tailored SEO content and keyword research.
• 30% decrease in CPC (cost per conversion)
• 40% increase in dealer inquiries
• 200% increase in traffic

5. Zephyr sees massive gains in lead volume and market share

When leading SaaS company Zephyr came to us, their digital marketing strategy was overly broad and lacked cohesion. With campaigns and goals in place, they needed help reigning everything into a sharp message and aligned approach.

With so many team members and initiatives at play, everyone was hamster-wheeling and struggling to stay caught up.

This lapse in cohesion created a hodgepodge of mixed messaging, and, not surprisingly, they weren’t bringing in as many qualified leads as they desired.

• Big-picture strategy: The first thing we did was get everyone on board about how to organize each and every initiative to work together cohesively. With an aligned, collaborative vision, we created a more unified strategy for all digital marketing campaigns.
• Landing page redesign and optimization: We tackled creative from the get-go and redesigned a landing page that was working against Zephyr by not engaging its visitors. Plus, the lead form was long and convoluted. With an engaging, dynamic new landing page design and a more efficient lead form, Zephyr saw immediate results–we’re talking double the lead volume than the original landing page.
• 100% increase in Zephyr’s lead volume with the new landing page
• $250 decrease in CPA

(Image: Career Group Companies)

6. Career Group Companies boosts job applications with keyword revamp

Imagine you’re an employer with a ton of job listings, and you aren’t receiving any applications. Career Group Companies , a staffing agency, faced this problem. The culprit? Less-than-stellar SEO was hiding their listings from prospective candidates.

We got to work with tried-and-true SEO tactics to improve the brand’s connection with its audience, drive more traffic, and improve application volume.

• Keyword portfolio expansion – We needed to understand why people looking for certain jobs weren’t landing on Career Group Companies’ listings. The answer was a few adjustments to their keyword portfolio, including long-tail variations and keyword phrases that included specific job titles and industries.
• Data-driven strategy – Our proprietary tech, ConversionIQ ™, helps us decrypt all the data to reveal the whole picture of your SEO and content marketing campaigns. We used our platform to gather sophisticated data across multiple channels and identify qualified and unqualified leads to inform a greater SEO strategy.
• New content assets – Career Group Companies wanted to highlight diversity, equity, and inclusion (DEI) efforts and channel company-wide goals in their content. Naturally, we created new content assets to accommodate these goals and optimized existing content as well.
• 43% increase in job listing page views from organic traffic
• 71% increase in entrances from organic searches directly to job listing pages
• Significant growth in the candidate pipeline

7. Content, colors, and CTAs bring Happy Ears Hearing Center a nearly 4X traffic increase

Happy Ears Hearing Center is a Phoenix-based audiology office that offers specialized ear healthcare services to clients.

The company had two SEO goals: one, to capture the local audience that would best benefit from their services. And two? Establish their brand as a national industry expert on hearing issues.

We tackled a wider net of keywords and user experience improvements to garner more conversions.

Strategies :

• User experience enhancement – Don’t you hate clicking on a web page only to be met with a long, boring block of text? We spiced things up on Happy Ears’ website with colors, digestible headers, and engaging calls to action (CTAs). This led to more local conversions and appointments.
• Expanded keyword targets – Happy Ears wants to be an online go-to for all things hearing. So, we had to research what its audience was plugging into Google and expand that across the whole country.
• 245% increase in total organic keyword rankings
• 396% increase in organic traffic
• 44% increase in local conversions

Happy Ears had its audiology services on point. With added focus on the online user experience, readers benefited from their knowledge and expertise.

8. More visuals and updated keywords help DILO recover lost rankings

DILO is a gas-handling product and service provider with decades of experience, but even its longstanding SEO wasn’t immune to a website redesign in 2019.

We’ve seen it before: lost traffic and dropped keyword rankings from a new launch or migration. And in DILO’s case, those lost rankings were high-value keywords that it really needed to get back in order to re-establish its place in the industry.

• On-page optimization – We always conduct a technical SEO audit after a redesign. This time, we fixed a few speed and navigation issues. Next step? Content optimization with updated target keywords and meta tags.
• Visual content – The gas industry isn’t the easiest to grasp, even with an organized, comprehensive article. We introduced more infographics and charts into DILO’s content to improve organic traffic and the user experience.
• 36% increase in organic clicks within 6 months
• 24% increase in Google clicks for high-value keywords within 3 months
• 46% increase in Google impressions within 3 months

9. Easly hits the SEO ground running with 70 new pieces of optimized content

Easly is a Canada-based platform that provides capital advances on SR&ED grants to innovative new brands.

The company was new to the digital marketing world and came to HawkSEM with a brand-new website. It was our job to get it off the SEO ground with relevant content and authority to appeal to their audiences.

• New content to the max – We had to start from scratch, and 70 new pieces of content did the trick. Of course, we had to ensure the information was flawless and accurate to capture niche audiences for this brand. And we wrote for every potential customer in the funnel, from curious onlookers to conversion-ripe audiences.
• Domain authority – Easly was still fresh to Google’s eyes. They didn’t have enough external or internal links to channel credibility and thought leadership. We focused on creating linkable content that naturally brought backlinks from other reputable industry players.
• Technical tidbits – New websites always have a few snags. We enhanced site speed and adjusted some web elements to improve the mobile experience.
• 2,500% increase in referring domains
• 40+ featured snippet results on Google
• 1,500% increase in the brand’s keyword portfolio

People love reassurance, especially before making a purchase. A content library brimming with industry knowledge and helpful tips delivers that assurance to both readers and search engine crawlers.

10. Wind River triples CTR with PPC and SEO management

Wind River is a global SaaS brand that helps companies with digital transformation for vital intelligence systems in the aerospace, medical, automotive, and defense spaces.

They originally came to us for PPC services , but every cohesive marketing strategy leverages SEO, too.

• Internal linking – We improved site navigation and organic rankings by finding relevant placements for internal links across Wind River’s content.
• Content research – Tech niches are abundant with potential content, but you really need to ensure audience relevance before you start writing. We conducted competitive analysis and keyword research to inform our content calendar.
• Technical and on-page SEO – We covered our technical bases by cleaning up metadata and title tags. On top of that, we ensured logical formatting for web content with H1s and H2s, as well as updated all pieces of content with relevant keyword targets.
• 20% decrease in ad spend
• 294% increase in clickthrough rate (CTR)
• 39% increase in users

11. Samanage reaps organic traffic with a poppin’ content calendar

Asset management and service-desk SaaS brand Samanage operates across 50 different countries. Despite their global presence, they still had trouble ranking in the SERPs.

A custom-coded WordPress template impeded them from making technical SEO changes to appeal to Google’s crawlers. Plus, their blog wasn’t aligned with a cohesive SEO strategy, so they enlisted marketing agency Tinuiti to help them get on track.

• Robust content strategy – Tinuiti published over 65 pieces of content for Samanage across various types. They started with keyword-targeted blog posts and expanded to whitepapers, landing pages, and more evergreen content to improve web visibility.
• Blog redesign – Brainstorming ways to improve conversion rate optimization? Take a page from Tinuiti’s playbook and optimize your blog’s design elements with overall website A/B testing.
• 42.14% increase in organic traffic YoY
• High rankings for non-branded keywords

12. Mommy’s Bliss builds trust with new audiences via link-building

When you’re a mom-and-pop shop, marketing might be as easy as a Facebook ad or physical sign. But when you start expanding, things get more hectic.

Mommy’s Bliss sells high-quality baby products and experienced immense growth that spurred an entire website redesign. Those two events can seriously throw your SEO strategy off-course.

Luckily, help from HawkSEM made all the difference, as showcased in this ecommerce SEO case study.

• Backlinking for credibility – Mommy’s Bliss expanded its audience, so new visitors might not have been aware of the company’s strong values and credentials. That’s why we needed to launch a backlinking strategy to establish E-A-T (expertise, authoritativeness, and trustworthiness). Think about it: parents need to feel 100% confident in a brand before purchasing a product for their kids.
• Daily SEO management – HawkSEM offers all clients a dedicated manager to oversee progress, strategize improvements, and catch any snags before they develop into bigger problems. We handled all the SEO oversight so Mommy’s Bliss could focus on creating new products for its booming audience.
• Over 65% increase in organic sessions year over year
• 79% increase in total keyword rankings
• Doubled goal completions

13. Forks Over Knives leverages search data to recover lost traffic during COVID

The pandemic kept people at home and away from Forks Over Knives’ website. The health lifestyle brand noticed a slump in organic search traffic, along with a decrease in search volume for their target keywords.

But the problem wasn’t their rankings. They still held top spots for their target keywords, people just weren’t typing them into Google anymore. Search intent had changed, and marketing agency Wpromote knew the keywords needed to change, too.

• Trend research – Wpromote used Google Trends data to understand how people were shifting their search queries and which keywords were replacing the old ones.
• Content strategy shift – When life gives you new keywords, you make new recipes (at least, that’s what Forks Over Knives did during the pandemic). Everyone was looking for recipes, so Wpromote used trend data to predict the most highly searched recipes to create content for.
• 278,000 organic sessions for their “banana recipes” pages
• 41% increase in total organic sessions month over month (MoM)
• #1 trafficked all-channel landing page since publishing

People adapt with the times, and your SEO strategy should, too.

14. Vimeo takes technical SEO to the next level for better visibility

Even enterprise-level SaaS businesses like Vimeo need to stay sharp on their SEO . With over 260 million users uploading hundreds of thousands of videos daily, it’s not surprising that indexing and structure data issues arose.

Customers struggled to conduct basic SEO tasks to optimize their videos, like indexing APIs, adding structured data to their sites, submitting sitemaps, and beyond. Meaning? They weren’t getting as many eyes on their video content.

The solution? Vimeo got on board with Google’s SEO best practices to improve visibility and searchability for their active customers.

• Allowing customers to index videos at scale – Vimeo streamlined the indexing process to allow embedded videos to show up on Google’s SERPs. By using iframe embeds and noindex in tandem, embedded Vimeo videos from customer websites’ could be indexed and thus, provide more visibility to their own web page without the mess of adding individual markups for each video.
• Making Key Moments searchable – Ever searched for how to boil an egg and had to skip past the first three minutes to get to the instructions? Annoying, right? Fortunately, you won’t have this problem anymore because time-stamped segments of Vimeo’s video content now show up in Google Search. By adding Clip markup to all video pages and rolling out Seek markup (auto-generated Chapters that Google identifies as Key Moments), Vimeo customers can now attract more organic traffic to specific segments within each video.

When it comes to visibility and video content, Google and Vimeo go together like PB&J.

What is an SEO case study?

An SEO case study highlights how a consultant or agency partnered with a specific client to drive significant, notable SEO results.

When brands want to beef up their SEO strategy, they often partner with an SEO agency or professional to help them achieve desired outcomes.

A case study helps paint a clear picture of how a brand went from point A to B on the search engine results page, or SERP — with “B” being results like skyrocketed organic traffic, greater conversion rates, and high keyword rankings.

But SEO isn’t the same for every brand. Sure, there are overarching categories like content and keywords. But different niches, budgets, and goals distinguish SEO tactics and results across the board.

Reviewing an SEO case study helps you identify success markers and the strategies used to achieve that success.

With these insights, you can glean tips and tactics to apply to your brand’s SEO strategy.

The takeaway

Whether you’re running a small business or a giant ecommerce operation, SEO success is vital for a modern online marketing strategy.

Each of these SEO case studies shows key takeaways and tactics you can apply to create the most effective strategy for your business goals.

And if you still need a hand? HawkSEM’s SEO experts have over a decade of experience helping clients like you improve conversion rates, boost traffic, and smash any other SEO goals on your roster.

Our clients enjoy an average of 4.5x ROI after working with us. So, let’s turn your SEO into one of our success stories. Book a call today .

This post has been updated and was originally published in August 2023.

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El Sol de México: Aligning Processes with Audience Needs

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

Stuff, New Zealand news publisher, builds for the future

Stuff redesigned and rebuilt their site with future-fit technology.

Spanish media group catches the AI wave

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

How a digital news site in Uttarakhand grew its digital ad revenue

Uttra News increases ad revenue by 484% with Progressive Web App technology

Tuoi Tre Newspapers’ Data-Driven Evolution

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

Dong Nai Newspaper Grows Reach and Revenue

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

Nghe An Newspaper Boosts Speed and Readership

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

NDTV leverages data and ML to drive +24% New User Growth

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

The Saturday Paper attracts new subscribers with video

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

Bonnier News growing subscribers through cross-sell opportunities

ACM grows digital subscriptions with a premium app

Full featured app incentives farmers to switch to a paid digital subscription

Building a new reader-first news platform

Growing visitors and views with a refreshed digital presence and strategy

GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

talkSPORT scores more readers with data-driven insights

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

News18 Boosts Video Success with Optimized Strategy

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

Newsletters win over readers and increase engagement

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

Centralizing data for actionable insights

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

Sakal’s Sign-Ups Skyrocket with Google One Tap

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

iNews.id boosts registrations with refined SSO strategy

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

Digital paper adds to revenue streams with AI

Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

Engaging audiences with AI-driven newsletters

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

French newspaper grows international audience

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

Polish news site links national football team’s manager with match-fixing mastermind

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

Telling stories that matter with a boost from AI

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

Safeguarding the Amazon with the help of AI

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

Using AI to Keep Communities Informed

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

India TV's Winning Video Strategy Drives Traffic and Engagement Surge

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

NZME launches The Listener subscription vertical

NZME expands their digital subscription products to include The Listener, increasing ARPU.

NZME enhances data quality in the newsroom

NZME adopts Dataform, enhancing data model reliability and quality.

How Wirtualna Polska uses AI to tackle toxic content on their platform

In Poland, WP built a moderation engine to provide a safe platform for open discussion

Sharing articles to boost digital subscriptions

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

Optimizing reader journey and engagement with technology

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

Enriching article information with Article DNA

How Article DNA is used to influence conversion and retention

IE Online’s Path to Subscription Excellence

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

News outlet gives younger readers a voice

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

Paywall Content Selection Using AI

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

Growing subscriptions with the help of technology

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

Journalism veterans rally around mental health

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

Argentine publisher unifies data across sites

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

Robin puts tech in the hands of journalists to scale video production

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

Startups Lab India Cohort 2023

Us and canada pre-launch lab cohort 2023.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

News app connects Indonesian publisher with readers

Disway's mobile app a game-changer for its channel strategy

Kompas TV boosts audience and revenue with smartphone journalism

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

iNews empowers young reporters with smartphone video journalism

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

Empowering regional journalists, Kumparan uplifts video quality.

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

Website performance and revenue grew in 2021

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

Empowered youth in Yogyakarta through journalism

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

A mobile-first content strategy & UX design

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

Petit Press saves time and money with cloud-based digital asset management

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

Global Media Group increases collaboration between its media brands

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

Making the truth easier to find

Prisa improved ad revenue and performance using Machine Learning

Prisa explores increased advertising revenue through the improvement of yield optimization and developing new commercial offerings for clients

Amplifying Underserved Voices

The Oaklandside’s mission to inform and amplify underserved voices

NZME enhances data maturity & audience targeting

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

Amplifying audience engagement through technology

Lampung.co's audience engagement soars with technical training and content curation

Indonesian publisher’s numbers up with video and PWA

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

Sinar Harian develops in-house reader insights training to sustain their digital future

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

Diversity, Equity, and Inclusion Training in Japan

Push Notifications Drive More Views to Content

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

Digital makeover increases publisher’s revenue

SWA launches mobile app with monetization features and receives training for web optimization

Engagement up as Indonesian publisher upskills

Suara Cirebon's digital transformation drives audience engagement

Evolving a project into full-fledged media business

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

Developing a market and viability study for new idea

Santa Cruz Local examines the viability of a Spanish-language product

Focusing on people operations for innovation and training

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

Improving employee retention through systems and documentation

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

Getting creative when crafting employee culture

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

Building a succession plan

LebTown lays the groundwork to hire a managing editor

Exploring the right financial structure and processes for growth

Gaining confidence in managing money

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

Le Figaro boosts its digital subscriptions

An inside look into ABS-CBN’s culture of data-centricity

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

Pùblico's strategy to increase sub retention

Público increases reach of digital subscribers through pivotal changes

How La Croix boosted subscription performance

La Croix, a French news publisher, shifts to digital-first from print

How Kauppalehti is growing their female readership

Kauppalehti engages female readers by using data to tailor content strategies

The Irish Times increases revenue

Irish Times accelerates digital growth and successfully extends audience reach

Inverness Courier diversifies their audience

Inverness Courier embraces digital change by fostering a culture of experimentation

Boosting El Mundo's subscription base

El Mundo improves ads & subscriptions amid press ad decline

El Confidencial caters to younger audiences

El Confidencial implements a strategy to broaden reach and age demographic

The Daily Maverick reaches their North Star goal

Daily Maverick grows their audience in South Africa through data insight

German publisher diversifies revenue with audience engagement

Leading Hindi publisher improves video engagement

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

India Today increases eCPM by leveraging First Party Data

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

Conflict zone immersion through XR technology

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

Focusing a revenue strategy on social audiences

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

Shifting a mindset to launch a new revenue strategy

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

Building a board to turbocharge LBGTQ+ publisher’s growth

How The Buckeye Flame built a plan for revenue by leveraging their supporters

Building a roadmap to revenue growth

Financial planning helps Anchor Media expand revenue operations

Taking control of organizational finances

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

Enacting tactics to grow revenue and subscriber base

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

Constructing the financial structure to grow a news business

The Border Chronicle readies for growth after exiting incubator program

Le Figaro accélère le recrutement de ses abonnements digitaux

Taiwanese Magazine increases membership acquisition

Newly built dashboard increased engagement with active users and drove new membership acquisition

NZME Streamlines CMS and Newsroom Workflows

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

NZME launches Enriched Content Subscription

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

Company-wide participation in the Women Will Leadership Program

Social media newswire vets user-generated content for reporters

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

Spanish newspaper creates a daily podcast to engage users

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

AI is boosting Forbes’ publishing capabilities

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

Digital Indian publisher increases page views

By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%

Australian broadcaster increases engagement

Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business

Feminist publication forges new connections

Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.

FOPEA moves to change the face of Argentine media

Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.

How local news can help publishers drive revenue

How EBRA made customer experience its top priority

New Zealand business publication increases paid subscribers

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

Kannada daily newspaper sees an increase in its digital ad revenue

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

Malaysian online news site boosts engagement and subscriptions

Creating a thriving community to drive engagement and revenue

South China Morning Post’s data-driven approach boosts user engagement

Digital transformation through future-proof data

Gruner + Jahr developed a whitelabel platform to grow subscriptions

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

Le Monde launched Le Monde Ateliers

Le Monde diversifies its revenues by launching a masterclass program

Mumbai publisher increases digital advertising revenue

Mid-Day's digital advertising revenue increased by 25% after they enhanced their core web vitals

Digital growth for a community institution

For 130 years, the AFRO has provided readers with good news about the Black community not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.

Latin American students learn to spot misinformation

Movilizatorio is “a laboratory of citizen participation and social innovation that strengthens collective leadership as a motor of transformation.” Based in Bogota with offices in Mexico City, Buenos Aires, and New York, the organization connects people around the world to collaborate and create positive change. They led the effort to create the DigiMENTE curriculum.

Building Deeper Audience Relationships

Energetic City used News Consumer Insights to help create personalized strategies

Newspaper boosts revenue with YouTube videos

Adopting YouTube’s Player for Publishers across properties lets Mexico’s El Universal deliver news and engage users with up to 40 new videos a day.

Colombian daily launches digital talent incubator

El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.

Democratizing newsroom tech in Latin America

La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America

Latino journalists learn digital reporting skills

Promoting quality journalism in Latin America

Daily Maverick turns data into revenue

Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.

Verification: Google Image Search

Google Historical Imagery: Google Earth Pro, Maps and Timelapse

Google News Archive: Access the past.

Google Translate: Verify content in 100+ languages.

Google Sheets: Scraping data from the internet

Google Translate: Translations on-the-go.

Reverse Image Search: Verifying photos.

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See how tools from Google can help you research and tell stories, grow revenue, and better understand your audience.

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Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.

30 Best SEO Case Studies: Real Examples & Results That Work

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How would you like to read the best SEO case studies ever published?

More importantly, how would you like to copy the best practices in search engine optimization that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 30 SEO case study examples along with the results and key findings. By studying these SEO case studies and applying the lessons learned on your own site, you can hopefully achieve similar results for your SEO campaigns.

Best SEO Case Studies

How i increased my organic traffic 652% in 7 days  – backlinko seo case study, seo investment – google search central case study.

Find out how an investment in SEO and implementing applicable structured data can improve user experience and increase organic traffic on Google Search.

How to Create a Squeeze Page That Converts at 74.5%  – Gotch SEO Case Study

See how Nathan Gotch used 9-step approach to create a squeeze page that converts at 74.5%. The tactics revealed in this case study also boosted another one of the pages by 69%, so you know it’s a proven method that works.

From 126 to 121,883 Unique Visitors in Under 6 Months – Ahrefs SEO Case Study

This SEO case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your business competitors to develop higher-quality content that will gain a huge amount of traffic and convert those readers into customers. Read it to find out exactly what Northmill did during an SEO campaign to go from 126 unique visitors to 121,883 in under 6 months.

Ranking in 24 Hours in the Competitive SEO Niche – SEO Chatter Case Study

This case study was a partnership between SEO Chatter and Keyword Chef. It shows you how much organic traffic and money was earned by publishing 45 blog posts based on keywords found with the Keyword Chef tool. You’ll also discover the steps taken to get those posts to rank in the top 10 positions on Google within 24 hours or less after publishing.

From 0 to 75,000 Visits A Year – Ryan Darani Case Study

Find out complete details on the challenges, limits, budgets, and timeframes for a client that went from 0 clicks per day to now 300-400 on average with only 60 pieces of content on the site.

How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing SEO Case Study

Diggity Marketing is also featured on my SEO secrets page and is a good resource for more SEO success case studies.

6-Step Process That Generated 150,732 Visits  – Robbie Richards SEO Case Study

In this SEO case study, you’ll learn a repeatable 6-step process that one SEO marketer used to get his client to #1 in Google. This strategy helped him outrank big name brands like Mashable, and increase organic traffic by 11,065% in just 6 months.

Scaling an Outdoor Niche Site to a $175K Exit – The Website Flip SEO Case Study

Get a complete month-by-month breakdown of how one business bought a website on Flippa and scaled it for a $175,000 exit. You’ll learn every step they took with SEO and site improvements from day one of the purchase at $23,000 and the sale 22 months later, all while making $100,938 revenue on top of the final sales price.

How Long Does It Take to Rank for A Keyword  – Bloggers Passion SEO Case Study

Find out how long it really takes for a keyword to hit the first page of Google in this case study. SEO for a new post can take some time to kick in before the page generates thousands of visitors from search. But how long do you have to wait? Is it one week, 30 days, or longer? Read this data-packed example to find out as well as get actionable steps you can take to speed up the ranking process.

Traffic Improves SEO and Affects Google Rankings – Cognitive SEO Case Study

This company tracked a strong correlation between a spike in traffic from a Reddit post to an increase in Google rankings for an ultra-competitive keyword. Find out how they experienced a boost from the 74th position to the 8th in Google search results in just one day.

$780 Revenue In Month 1 with An Aged Domain – Stream SEO Case Study

This is an ongoing case study of a website built on an aged domain. In this first post, you’ll learn how the aged domain was resurrected and what SEO steps were taken in the first month to generate $780.

Large Images In Google Search – Google Search Central Case Study

Learn how having large images in Discover on Google can improve click-through rates and increase visits to publisher websites.

How I Increased SEO Traffic by 600% in 24 Months  – WordStream SEO Case Study

The author of this case study took a site from 20,000 monthly visitors to over 150,000 (a 600% increase) with mostly on-page SEO updates and internal linking methods. He even unpublished 90% of the content on the blog. Learn the four SEO techniques that he used in the right way to explode the search traffic.

A Case Study of Winning in Local SEO  – SEMrush Blog SEO Case Study

How to 4x organic traffic in 6-months using pure seo basics – authority builders seo case study.

This is an interesting case study on SEO because the site that was studied had increased organically from 7,000 visitors per month to about 68,000 between January to April. The site owner was doing a lot of things right but many simple things were also being done wrong. Find out here how you don’t need fancy SEO tricks to get high rankings and traffic to your blog or website. Once the author performed a technical SEO audit and put into place some off-page optimization strategies like link velocity, anchor text ratios, and relevance, the site’s traffic quadrupled in the next 6 months.

How to Rank in the First 2 Results on Google – Leanne Wong SEO Case Study

How to 14x search traffic in 8 months – matthew woodward seo case study.

Matthew Woodward is an expert in search engine optimization and he publishes a lot of SEO case study examples. This one in particular is worth the read because it shows you how SEO doesn’t have to be complicated to get exponential results. Inside, you’ll learn how to create a strong plan of action based on 7 steps. Using these same strategies in this case study, the author We increased traffic on an affiliate website from 2,732 visitors per month to 38,420 in just 8 months (14x higher or 1,306% to be exact).

Data-Informed Strategy Delivers Results – Rise Interactive SEO Case Study

This is an SEO case study for the American Egg Board (AEB), a U.S. The AEB is best known for its long-running slogan, “The Incredible, Edible Egg”, and the Just Mayo scandal. The AEB relies heavily on organic traffic to drive awareness; however, it was experiencing a steady decline in traffic and organic visibility, year-over-year. Learn how the Rise Interactive agency used an integrated site-wide keyword strategy, an SEO-first approach on the site structure, and ways to capitalize existing SEO equity to generate an 87% increase in mobile traffic and 22% improvement in desktop traffic.

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58% – TopRank Marketing SEO Case Study

Organic visitors increased by 87%, located in target local cities – wastecycle seo case study.

The client behind this case study is Wastecycle, a sustainable waste management company that provides a recycling and waste management service. Wastecyle wanted to get more business by reaching customers looking for local skip hire and Hallam digital marketing agency provided local SEO strategies to achieve this goal. Read the SEO case study to find out how the agency generated an 87% increase in organic visitors in local cities, 150% increase in clicks for the targeted term “skip hire”, and 297 varied phrases achieving page one rankings on Google.

How We Ranked on the First Page of Google for 4 Competitive Keywords in Just 8 Months – OutreachMama SEO Case Study

Design modo penalty removal boosts organic traffic by 61.79% – reposition seo case study.

This is a good SEO success case study to read because it focuses on Google penalty removals. You can skim through in less than one minute too. Design Modo, a resource for digital designers and developers, had an apparent partial penalty that had gradually decreased its organic traffic month on month. Reposition SEO agency got involved and found out that the root of the penalty was due to Design Modo’s outbound links rather than the usual inbound links. After a few tweaks and a reconsideration request to Google, the organic traffic increased 61.79% along with an 86% improvement in all keyword rankings.

An Increased In Total Organic Users By 555% – Victorious SEO Case Study

This case study follows the journey of Oji Vape, a wholesale vaping supplied company, that initially got burned by an agency that used outdated SEO tactics that no longer applied to Google’s constantly evolving algorithms. After switching to Victorious SEO agency, Oji Vape experienced a 555% increase in organic visitors within 8 months. This has translated to a 745% improvement in goal completions that took into account sales inquiries by phone and online form submissions. Find out what Victorious did to achieve these amazing results.

Content Strategy for a B2B Furniture Supplier – Web Talent Marketing SEO Case Study

313% more organic traffic with real examples – from the future seo case study.

This case study examines the SEO results from 3 different websites, in 3 totally different niches, that all have different conversion metrics for “success.” Learn what steps were taken to run an SEO campaign for each website to meet the key goals for success.

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes – Moz SEO Case Study

A 48% boost in year-on-year organic traffic – brand new copy seo case study.

This case study focuses on Field & Lawn, a marquee hire company that operates throughout the UK. As a result of the hired agency’s efforts, Field & Lawn saw a 48% increase in Year-on-Year traffic, a 5% reduction in bounce rate, and a significant ranking improvement for almost all 42 targeted keywords. Find out what methods were used to gain these increases in visibility and how you can copy them for your own success.

How I Ranked 1800+ Keywords on Page 1 of Google in Just 6 Months – Shane Barker SEO Case Study

7 steps to 197,514 monthly traffic – apollo digital seo case study.

In this SEO case study, you’ll discover the step-by-step formula of the entire search engine optimization process that Apollo Digital uses to rank its clients’ websites. This study in particle focuses on a SaaS business process management software and how it went from around 8,000 monthly visitors to about 200,000 in less than 2 years. You’ll get everything explained in detail like the content writing process, interlinking strategies, visual improvements, headline tweaking, and of course, SEO tactics.

Read More Case Study Examples

I also have more digital marketing case studies with real results from other industry experts that you can study and use to improve your online marketing campaigns:

What Is an SEO Case Study?

An SEO case study is an in-depth study of search engine optimization in a real-world context. It can focus on one SEO tactic or a group of SEO strategies to find out what works in search engine optimization to improve traffic and organic visibility.

Are Case Studies Good for SEO?

Case studies are good for SEO because you can learn about how to do search engine optimization in an effective way. Instead of just studying the theory of SEO, you can learn from real examples that applied SEO methods to achieve success.

Summary for the Best SEO Case Studies

I hope you enjoyed this list of the best SEO case studies that are based on real-world results and not just theory.

As you discovered, the SEO case study examples above demonstrated many different ways to perform well in search engines. By studying the key findings from these examples, and applying the methods learned to your own site, you can hopefully achieve the same positive outcome. New SEO success case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on search engine optimization.

SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.

Best SEO Case Study: How I Ranked 1800+ Keywords on Page 1 of Google in Just 6 Months

Last Updated On : August 14, 2023

With a lot of people publishing high-quality content every day, it’s tough out there for SEO professionals and content marketers. It is nearly impossible to make your content stand out in the oversaturated market. And winning a top SERP position remains a challenge.

However, strategically ranking for a target keyword is still very much possible.

You need to follow the right process and implement the right SEO strategies.

In this SEO case study, I’m going to share exactly how I ranked 1800+ keywords on the first page of Google search results.

But before I discuss my SEO strategy that is crushing it right now, let’s take a look at the results I achieved using it.

Table of Contents

Results: Boost in Keyword Rankings

I witnessed a significant increase in the number of keywords ranked on the first page of Google search results in just six months (April 2019-September 2019).

Here’s the organic research report of ShaneBarker.com by SEMrush that clearly shows this significant boost in my SERP positions.

April 2019: 1640 Keywords Ranked on Page 1 of Google

In April 2019, I had 1640 keywords ranking on the first page of Google search results. Out of these, 495 keywords ranked among the top 3 positions in the SERPs.

In this SEO case study, I’ll show you how these numbers grew in six months.

Image via SEMrush

September 2019: 3461 Keywords Ranked on Page 1 of Google

By September 2019, my SERP positions improved significantly with 3461 keywords ranked on the first page of Google search results. Out of these, 1027 keywords ranked among the top 3 positions in the SERPs.

Want to learn how my SERP positions made this jump?

I’ll answer this question and more in this SEO case study.

What Are the SEO Strategies That Helped Me Rank 1800+ More Keywords in 6 Months?

In this SEO case study, I’m going to share the strategies that helped me rank for various keywords.

Let’s take a look at the step-by-step process I followed:

1. Focus on User Intent

One thing you should learn to level up your SEO game is to focus on what your audience wants.

It is more important than ever to create content that addresses users’ search intent and answers their questions. In fact, that’s the easiest way to achieve higher rankings and positions in the SERPs.

Focusing on User Intent + Optimizing for Search Engines = Achieving Higher SERP Rankings

You should remember that Google has been evolving their search algorithms to provide better solutions to users and make them happy.

What does that mean for you?

It means that if you want to boost your SERPs positions, you need to help Google make their users happy by focusing on user intent.

What is user intent?

In simple words, focusing on user intent means that you should publish content that searchers will like to see the most when they search for a relevant keyword or phrase on Google.

For example, if you search for “future of social media marketing,” you’re probably looking for statistics, figures, trends, and strategies that can impact social media marketing in future, right?

And my article on, “ The Future of Social Media Marketing – 11 Trends That will Impact Your Business ,” answers that perfectly.

That’s how it successfully ranked in the top 3 positions in the SERPs.

Image via Google

This is how optimizing your content for user intent can help you achieve higher search results rankings.

2. Utilize TF-IDF Formula

Have you ever used top-ranking content by other websites to improve your SERP rankings?

No… this isn’t about using the skyscraper technique.

Let’s take a look at how I analyzed the content of top-ranking articles and used it to optimize my content for higher search rankings.

My content successfully outperformed that of my competitors using TF-IDF.

TF-IDF is a combination of two terms that include:

• Term Frequency (TF) = (Number of times a keyword appears in an article) / (Total word count of the article)
• Inverse Document Frequency (IDF) = log (Number of articles) / (Number of articles containing that keyword)

In simpler terms, TF-IDF can help you see how frequently the keyword appears in an article compared to the average use frequency of that keyword in other articles on the web.

This SEO technique helped me identify unique terms related to the topic covered in my posts.

I naturally incorporated them into my content to help Google understand which of the users’ questions does my article answer.

As you’ve seen in the results section of this SEO case study, using TF-IDF has helped me achieve remarkable results.

3. Update Already-Published Content

Publishing high-quality, fresh content every day demands a lot of effort.

How do I keep up with my posting frequency?

I write fresh content and I also take the time to update my previously-written content.

Doing content upgrades has not just helped me publish more frequently, it has also helped me ensure that the content on my blog is up-to-date.

You’ll be surprised to know that updating existing content also helped my old posts get indexed again and rank better in the SERPs.

Check out the screenshot below to see how my updated posts ranked on the first page of Google search results.

4. Get More Brand Mentions and Backlinks

Building more backlinks is an effective SEO technique that finds its place in nearly all SEO case studies.

But how do I build backlinks?

I frequently contribute to authoritative websites in my niche such as Forbes , Social Media Today , and 100 more. This helps me reach and engage new audiences and build high-quality backlinks.

Here is a screenshot that shows an increase in the number of backlinks I received between April 2019-September 2019:

Along with guest posting, I also participated in expert roundups, interviews, conferences, webinars, and podcasts to gain more exposure. This strategy helped me get more brand mentions over time.

Here’s a report that showcases my brand mentions over the period of those six months:

Image via Brand24

5. Distribute Content

Publishing great content isn’t enough. You need to ensure that your content reaches the right people.

That’s why I make it a point to syndicate my content on social media platforms and content curation sites such as Medium , Quora , and LinkedIn .

How else can you distribute your content?

In addition to syndicating my own content, I also contribute to other Medium Publications such as Publishous , Better Marketing , and The Writing Cooperative .

6. Experiment with Content Frequency and Volume

As I said earlier in this case study, creating high-quality content isn’t enough. You need to be consistent in your approach.

I already ensured that there was something getting posted every day. But, during this period, I decided to fill my weekly content calendar with more fresh topics and content upgrades.

I published around 13 posts a week on ShaneBarker.com that included:

• 1 educational blog post
• 9 content upgrades
• 3 weekly roundups

Here’s a snippet of how my WordPress dashboard looked like in July 2019 (with a number of posts published/updated back-to-back):

Image via WordPress

Q1. How do you do SEO keyword research?

A. You can either use SEO tools or conduct keyword research manually. If you use a tool, you can simply type a starting keyword or topic and the tool will give you a list of related keywords.

However, if you want to do keyword research manually, then the best place to start is Google Search. Type a search phrase and then look at the “related searches” or “people also ask” section to find related search terms or keywords.

Q2. What is a keyword in SEO (with example)?

A. When someone searches for something in the search engines, they use a search query to do so. A keyword is basically the most important words or phrases in that search query. In the context of SEO, these keywords are what marketers use in their content to rank for relevant search queries.

For example, let’s pretend that a user searches for, “who are the best digital marketing consultants?” In this case, all relevant content that has used the keywords “best digital marketing consultants” or “digital marketing consultants” will appear in the search results. However, only the best content gets to rank on the first page.

Q3. Where can I get SEO keywords for free?

A. You can use any of the free SEO tools by Google to get SEO keywords, but Google Search Console is one of the best and simplest. If you are looking for question-type keywords, then AnswerThePublic is also a good tool.

Q4. How do I find my competitor's keywords?

A. Most SEO or keyword research tools provide the option to research your competitors. You can enter your competitors’ URLs and these tools will show you all the keywords that their websites are ranking for.

Q5. What is the best keyword search tool?

A. Google Search Console and Google Keyword Planner are two of the best keyword search tools that are available for free. In the case of paid tools, Semrush and Ahrefs are two of the most popular tools for this purpose.

Q6. What is a good keyword difficulty score?

A. There is no definitive guideline on what keyword difficulty score is good as it varies from case to case. In general, a higher keyword difficulty score means that it would be difficult to rank for it and vice versa. So, it really depends on you and how ambitious your goals are.

Ideally, you should try to compete for medium to high difficulty keywords, instead of going for the highest-difficulty keywords.

Q7. What is the easiest way to rank for keywords?

A. There are really only two important things to consider here: relevant content and keyword optimization. First, create high-quality, useful content around your main keyword, keeping the search intent in mind. Second, make sure to use the keyword throughout your content and maintain a good keyword density.

Q8. How long does it take to rank for keywords?

A. There is no definitive answer to this question as it varies on a case-by-case basis. If you target low competition keywords and create high-quality, optimized content, you might rank very quickly. However, in most cases, it takes at least a few months to rank for keywords.

Q9. How do I find SEO keywords for my website?

A. If you want to find out what keywords your web pages are currently ranking for, simply use an SEO tool like Semrush or Ahrefs. You simply need to enter your website’s URL and these tools will analyze your website and show you all the keywords that you rank for.

Q10. How many keywords are good for SEO?

A. Ideally, you should target at least one keyword per page to make sure that all your pages rank for the relevant keywords. You can also target 2-3 related keywords for each page, as long as there is one primary keyword and a few variations of it. Targeting multiple unrelated keywords is not good and can do more harm than good.

Ready to Grow Your Buisness?

These are some of the most effective SEO techniques that have helped me rank in the top 10 SERP positions for 1800+ keywords.

Improved search rankings helped me generate more targeted traffic to my website, build trust, and enhance my credibility in the digital marketing space.

Are you struggling to rank higher in search results?

I’m sure the strategies that I’ve discussed in this SEO case study can help you achieve remarkable results too, just like they’ve helped me.

If you want help improving your search presence, please feel free to take advantage of my SEO services .

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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Home » Information Systems Management » Case Study: Success Story of Google Search Engine

Case Study: Success Story of Google Search Engine

One of the most popular search engines is Google. Unknown to many, the term is coined by Milton Sirotta, the nephew of Edward Kasner who is an American Mathematician. The term is in reference with the number which is represented by the number 1 followed by 100 zeros. The same utilization of the term reflects the mission of the company to deliver immense and infinite resources to be available online.

They talked to Andy Bechtolsheim , one of the founders of the Sun Microsystems , after the demo, he thought that Google has a lot of potential so he decided to lend them $100,000. The initial investment has been raised to almost $1million and became their road to success. In September of 1998, the Google Inc. opened up in Menlo Park, California.

Still in beta, and was already called Google.com, they were receiving 10,000 search queries each day. Then, this has moved Google in the world.

On the other hand, the mission statement of Google is organizing the different information in the world and makes it accessible, available and useful to the users. Basically, the mission of Google is obtaining different information by investigation, study, measurement numerical quantities and even data. This has been proved by their PageRank, Link Measurement, Algorithm, and Profiling. As of today, Google become one of the most widely known brands around the world from the mouth of all the satisfied users.

The mission of Google is primarily focused on the users. Ultimately, it is because to become very profitable, the needs of the users must be accomplished. This is due to the fact the word-of-mouth promotion is very strong specifically if the user gain a high and quality user experience. They have incorporated their three key commitments. First, they will be providing useful and important information as part of the search results independent of the financial gain of the company. It means that they will be providing the search results objectively at no price to the businesses; they will not be accepting any kinds of payment for the inclusion in the search results. Second, they will be promoting the most essential and useful advertising in Google. The ads will not be annoying to the users and so as not to interrupt their businesses online. If ever there will be monetary influenced on the advertisements, they will be informing the users. Lastly, Google will never stop to improve and enhance the user experience in the areas of their command, the search engine and others in the information technology aspects.

Through the implementation of the mission of Google, they have reached a progress in user service such as utilizing more than 300 factors in ranking websites, the online contents vary 20 percent every month, and the world’s information is currently 10% online. In addition, they will check millions of library projects to make them accessible right through the browsers.

True enough, putting up all the world’s information could take at least 300 years. But Google is fast fixing everything that could hinder their service and eliminate the bugs that might lengthen the 300 years. In figures, the Google engineers, comprising of 70 percent in the company are all working in the different search related problems. A lot of employees are standing tall in improving the automatic translation tools.

In the proliferation of their service to the users in delivering the information of the world right in the browsers, Google has meet up several opposition from other companies, groups and individuals. Google has been scanning libraries to provide the different information over the Internet. In doing so, they are open in the copyright infringement. People are stating that Google should back down in scanning without the proper permissions. Even they are in a solid ground to do so, they must be putting things off until they can think of a way to have an automated way of seeking the author’s permission.

Personally, the success of Google is immeasurable, but the let’s just do it attitude must be eliminated so as not to have any bad tag as the copyright bad guy. The protection of Google to the copyright of the things they published over the Internet is weak. The promotion that they are after has been reached but the digital copies were not really secured. Anyone who is familiar with YouTube must know this. May companies are in protest since the site is tolerating piracy as it published in the web the different movies, television parts. True enough, Google must find a way to minimize and further eliminate the massive infringements in YouTube, in inclusion is for them to formulate a method wherein the published materials can have an automated way of seeking the necessary information from the authors.

To top it all, the persistence of the company for continuous excellence and innovation makes them the leading standard. The company has helped to redefine the value of how the individuals, businesses and technologist see the Internet.

Despite the fact that there are Google products that has nothing to do with search technology, the truth remains that these help funds Google in maintaining and organizing the search engine. The path that Google is taking has been a very good start in the promotion of accessible information. True enough, there would be opposition from another groups or entity, but in the improvements of their technology, standing in the solid legal grounds will make them come out clean. The best thing that they can do is to minimize and then eliminate the not-so-good features in their services. Thus, it would better improve their integrity, at the same time, their financial gain.

Related posts:

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• Case Study of Starbucks: An Amazing Business Success Story
• Case Study: Zara’s Supply Chain Success Story
• Case Study: Google’s Competitive Advantage
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Hacking the Case Interview

If you are interviewing for a business strategy or operations role at Google, there is a high chance that you will be given at least one case interview or case study interview. Roles at Google that have case interviews as part of the interview process include:

• Strategy & Operations
• Product Management
• Business Partnerships
• Business Analyst

In order to land these jobs at Google, you will need to pass every single one of your case interviews. While Google case interviews may seem ambiguous and intimidating at first, know that they can be conquered with the right preparation and practice.

If you are unfamiliar with how to solve or prepare for Google case interviews, we have you covered. In this comprehensive Google case interview guide, we’ll cover:

• What is a Google case interview
• Why Google uses case interviews
• The 6 steps to ace any Google case interview
• Google case interview examples and answers
• Google case interview tips
• Recommended Google case interview resources

If you’re looking for a step-by-step shortcut to learn case interviews quickly, enroll in our case interview course . These insider strategies from a former Bain interviewer helped 30,000+ land tech and consulting offers while saving hundreds of hours of prep time.

What is a Google Case Interview?

Google case interviews, also known as Google case study interviews, are 30- to 45-minute exercises in which you are placed in a hypothetical business situation and are asked to find a solution or make a recommendation.

To do this, you’ll create an overall framework that shows what approach you would take to solve the case. Then, you’ll collaborate with the interviewer, answering a mix of quantitative and qualitative questions that will give you the information and data needed to develop an answer. At the end of the case, you’ll deliver your recommendation.

Case interviews have traditionally been used by consulting firms to assess a candidate’s potential to become a successful consultant, but many companies with ex-consultants now use them to assess an interview candidate’s capabilities. Since Google hires so many former consultants in its business roles, you’ll likely encounter at least one case interview in your interview process.

The business problems that you’ll be given in a Google case interview will likely be real challenges that Google faces today:  

• How can Google increase its revenues from enterprise businesses?
• How can Google reduce costs among its customer service call centers while maintaining customer satisfaction?
• Google has seen a steep decline in the number of Google searches in Japan. What is causing this decline and what should Google do to address this?
• How can Google improve customer retention among small and medium-sized businesses?

Depending on what team at Google you are interviewing for, you’ll likely be given a business problem that is relevant to that specific team.

Although there is a wide range of business problems you could possibly be given in your Google case interview, the fundamental case interview strategies to solve each problem is the same. If you learn the right strategies and get enough practice, you’ll be able to solve any Google case interview.

Why does Google Use Case Interviews?

Google uses case interviews because your performance in a case interview is a measure of how well you would do on the job. Google case interviews assess a variety of different capabilities and qualities needed to successfully complete job duties and responsibilities.

Google’s case interviews assess five major qualities:

• Logical, structured thinking : Can you structure complex problems in a clear, simple way?
• Analytical problem solving : Can you read, interpret, and analyze data well?
• Business acumen : Do you have sound business judgment and intuition?
• Communication skills : Can you communicate clearly, concisely, and articulately?
• Personality and cultural fit : Are you coachable and easy to work with?

Since all of these qualities can be assessed in just a 30- to 45-minute case, Google case interviews are an effective way to assess a candidate’s capabilities.

The 6 Steps to Solve Any Google Case Interview

In general, there are six steps to solve any Google case interview or case study interview.

1. Understand the case

Your Google case interview will begin with the interviewer giving you the case background information. While the interviewer is speaking, make sure that you are taking meticulous notes on the most important pieces of information. Focus on understanding the context of the situation and the objective of the case.

Don’t be afraid to ask clarifying questions if you do not understand something. You may want to summarize the case background information back to the interviewer to confirm your understanding of the case.

The most important part of this step is to verify the objective of the case. Not answering the right business question is the quickest way to fail a case interview.

2. Structure the problem

The next step is to develop a framework to help you solve the case. A framework is a tool that helps you structure and break down complex problems into smaller, more manageable components. Another way to think about frameworks is brainstorming different ideas and organizing them into different categories.

For a complete guide on how to create tailored and unique frameworks for each case, check out our article on case interview frameworks .

Before you start developing your framework, it is completely acceptable to ask the interviewer for a few minutes so that you can collect your thoughts and think about the problem.

Once you have identified the major issues or areas that you need to explore, walk the interviewer through your framework. They may ask a few questions or provide some feedback.

3. Kick off the case

Once you have finished presenting your framework, you’ll start diving into different areas of your framework to begin solving the case. How this process will start depends on whether the case interview is candidate-led or interviewer-led.

If the case interview is a candidate-led case, you’ll be expected to propose what area of your framework to start investigating. So, propose an area and provide a reason for why you want to start with that area. There is generally no right or wrong area of your framework to pick first.

If the case interview is interviewer-led, the interviewer will tell you what area of the framework to start in or directly give you a question to answer.

4. Solve quantitative problems

Google case interviews typically have some quantitative aspect to them. For example, you may be asked to calculate a certain profitability or financial metric. You could also be asked to estimate the size of a particular market or to estimate a particular figure.

The key to solving quantitative problems is to lay out a structure or approach upfront with the interviewer before doing any math calculations. If you lay out and present your structure to solve the quantitative problem and the interviewer approves of it, the rest of the problem is just simple execution of math.

5. Answer qualitative questions

Google case interviews will also typically have qualitative aspects to them. You may be asked to brainstorm a list of potential ideas. You could also be asked to provide your opinion on a business issue or situation.

The key to answering qualitative questions is to structure your answer. When brainstorming a list of ideas, develop a structure to help you neatly categorize all of your ideas. When giving your opinion on a business issue or situation, provide a summary of your stance or position and then enumerate the reasons that support it.

6. Deliver a recommendation

In the last step of the Google case interview, you’ll present your recommendation and provide the major reasons that support it. You do not need to recap everything that you have done in the case, so focus on only summarizing the facts that are most important.

It is also good practice to include potential next steps that you would take if you had more time or data. These can be areas of your framework that you did not have time to explore or lingering questions that you do not have great answers for.

Google Case Interview Examples and Answers

Example #1:  What differences would you take into account when selling a product to a client in India versus a client in Argentina?

Sample solution: To answer this, create a framework that shows the most important characteristics or qualities of each country that you would want to look into. For example, one potential framework may look into the customer needs and preferences, the competitive landscape, market trends, and Google’s capabilities across the two countries.

Example #2:  If you were a Google Search competitor entering a new market and had a small market share, how would you convince advertisers to advertise with you?

Sample solution: To answer this question, you should be familiar with Google Search. You can create a framework that outlines the product’s strengths and weaknesses so that you can identify gaps in customer needs. 

At a high level, the strengths of Google Search is that it has the widest reach since it is the most used search engine. It also has high targeting specificity since it has lots of data on long-tail keywords. However, the main drawback is how competitive and expensive it can be for advertisers to use. Customer service can also be slow for smaller customers given the number of customers Google services. Finally, the product can be complicated for advertisers to set up initially.  Therefore, when entering a new market as a Google Search competitor, it may make sense to target customers with smaller budgets and sell them on low-prices, fast customer service, and ease of set up.

Example #3:  What are three areas that Google should invest in?

Sample solution: To answer this question, it may be helpful to clarify what Google’s primary objective is. Are they looking to increase profits, revenues, or number of users? The ideas that you brainstorm may vary depending on their actual goals.  Next, develop a framework to organize your ideas. You may want to think about areas of investments as short-term investments, medium-term investments, and long-term investments.

Example #4:  If you were the CEO of AdSense, what would be your strategy to improve the product?

Sample solution: As always, create a framework to help you organize your ideas in a clear and easy to follow way. To improve AdSense, you can think about improving the product for advertisers, improving the product for search users, and improving the product for Google’s profitability. Using a framework like this one will help you consider all of the different ways that AdSense can be improved.

Example #5:  How much money do you think YouTube makes daily from ads?

Sample solution: This is an estimation question. Before doing any math calculations, make sure to lay out a structure or approach for how you would estimate this figure. 

You may want to start by estimating the number of people in the world, the percentage that use YouTube, the percentage that use YouTube on any given day, the average amount of time spent on YouTube in a day, the number of ads seen for that period of time, and then estimating the amount YouTube earns per ad that is shown. Multiplying all of these figures will give you your answer.

Example #6:  How would you set the price for the YouTube masthead? The YouTube masthead is a digital billboard placed on YouTube’s homepage for 24 hours, reaching about 60 million people.

Sample solution: In general, there are three ways to price a product: pricing by the cost to produce the product, pricing by the economic value the product provides customers, and pricing by the price of competitors’ similar products.

Since the cost of putting up a digital billboard is minimal, the first pricing strategy is not helpful. Looking at the second pricing strategy, you can price the digital billboard based on how much it would have cost the potential customer to get 60 million ad impressions. Looking at the third pricing strategy, you can look into how much other types of advertising that reach a similar number of people costs. For example, you could look into how much Super Bowl ads cost.

Example #7:  How would you market the Google Ads product to a potential client?

Sample solution: To develop an effective marketing strategy, you may want to look into the client’s needs, competitor offerings, and Google Ads’ features or benefits. Exploring these three areas will help you identify the features or benefits of Google Ads that are superior to competitor products that the client values.

Example #8:  How would you estimate the market size of Google display ads on websites?

Sample solution: This is another estimation question. As always, outline a structure before you begin doing any math calculations. 

You may want to start by estimating the global population, estimating the percentage that have internet, estimate the average number of sites visited per day, estimate the percentage of websites that have ads, estimate the percentage of these websites that use Google display ads, estimate the revenue Google generates per ad. If you multiply the product of these figures by 365 days in a year, you’ll get an estimate of the market size of Google display ads.

Example #9:  How would you determine the number of staff members needed in the customer support team next year?

Sample solution: One potential approach for solving this question could look like the following. 

Start with Google’s annual revenues and estimate the average revenue generated per customer to determine the number of customers Google services. For each customer, estimate the frequency in which they call customer support and the average length of a support call. Assuming that a staff member works eight hours per day, you can estimate the number of staff members you’d need to meet the volume of support calls.

You may need to grow this number by Google’s historical growth rate to account for expected revenue growth next year.

Example #10:  If you were setting up a new ecommerce business, what are the things you would look at?

Sample solution: This is a market entry case. Potential areas you should consider looking into in your framework include: the attractiveness of the market, the competitive landscape, the company’s capabilities, and the expected profitability.

Example #11 : How should YouTube deal with spam?

Sample solution: There are many different ways to deal with spam. To ensure that you brainstorm ideas in a clear and comprehensive way, develop a framework to categorize all of the different ways of dealing with spam. You may want to think about this as: preventing spam from being posted, detecting spam, and removing spam.

Example #12 : Let’s say that Google is considering acquiring iRobot, a company that builds consumer robots, such as the Roomba. What would you consider when deciding whether to make this acquisition?

Sample solution: This is an acquisition case. To determine whether or not this is an attractive acquisition, you may want to look into: the attractiveness of the consumer robots market, the attractiveness of iRobot as a company, the potential synergies from the acquisition, and the financial implications of the acquisition.

Example #13 : Estimate the time it takes a Google Street View car to collect footage in a city.

Sample solution: To answer this question, first clarify which city the interviewer is talking about. Then, outline your approach for how you would do this calculation. 

You might want to start by estimating the length and width of the city area. Then, estimate how wide a street is and the average distance between streets. If you think of a city as a grid that consists of vertical and horizontal lines, you can use these estimates to calculate the total street length in the city.

Afterwards, estimate the average speed of a Google Street View car, taking into traffic and stoplights. Dividing the total street length by the average speed of a Google Street View car will get you an estimate of how long it would take to collect footage.

Example #14 : How would you define the strategy for YouTube over the next 5 years?

Sample solution: This question is very similar to Example #3. Before answering, it may be helpful to clarify what YouTube’s primary objective is. Are they looking to increase profits, increase number of users, or increase user engagement? You may want to think about strategy as short-term strategy and long-term strategy.

Example #15 : Let’s say that Google is considering getting into the ride share business. What should they consider when making the decision on whether or not to enter?

Sample solution: This is a market entry case and the approach is similar to Example #10. Potential areas you should consider looking into in your framework include: the attractiveness of the ride share market, the competitive landscape, the company’s capabilities, and the expected profitability.

Google Case Interview Tips

Below are eight of our best tips to help you perform your best during your Google case interviews.

1. Familiarize yourself with Google’s business model

If you don’t understand Google’s business model, it will be challenging for you to do well in their case interviews. Therefore, you should know that Google makes the majority of its revenue by selling advertising and you should be familiar with the products and services that Google offers for the specific team you are interviewing for.

2. Read recent news articles on Google

Often, the cases you’ll see in a Google case interview are real business issues that the company faces. Reading up on the latest news on Google will give you a sense of what Google’s biggest challenges are and what major business decisions they face today. There may be a good chance that you’ll be given a case that is similar to something that you have read in the news.

3. Verify the objective of the case 

Answering the wrong business problem will waste a lot of time during your Google case interview. Therefore, the most critical step of the case interview is to verify the objective of the case with the interviewer. Make sure that you understand what the primary business issue is and what overall question you are expected to answer at the end of the case.

4. Ask clarifying questions

Do not be afraid to ask questions. You will not be penalized for asking questions that are important and relevant to the case. 

Great questions to ask include asking for the definition of an unfamiliar term, asking questions that clarify the objective of the issue, and asking questions to strengthen your understanding of the business situation.

5. Do not use memorized frameworks

Interviewers can tell when you are using memorized frameworks from popular case interview prep books. Google values creativity and intellect. Therefore, make every effort to create a custom, tailored framework for each case that you get.

6. Always connect your answers to the case objective

Throughout the case, make sure you are connecting each of your answers back to the overall business problem or question. What implications does your answer have on the overall business problem?

Many candidates make the mistake of answering case questions correctly, but they don’t take the initiative to tie their answer back to the case objective.

7. Communicate clearly and concisely

In a Google case interview, it can be tempting to answer the interviewer’s question and then continue talking about related topics or ideas. However, you have a limited amount of time to solve a Google case, so it is best to keep your answers concise and to the point.

Answer the interviewer’s question, summarize how it impacts the case objective, and then move onto the next important issue or question.

8. Be enthusiastic

Google wants to hire candidates that love their job and will work hard. Displaying enthusiasm shows that you are passionate about working at Google. Having a high level of enthusiasm and energy also makes the interview more enjoyable for the interviewer. They’ll be more likely to have a positive impression of you.

Recommended Google Interview Resources

Here are the resources we recommend to land a Google job offer:

For help landing interviews

• Resume Review & Editing : Transform your resume into one that will get you multiple interviews

For help passing case interviews

• Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
• Case Interview Coaching : Personalized, one-on-one coaching with a former Bain interviewer.
• Hacking the Case Interview Book   (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
• The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.

For help passing behavioral & fit interviews

• Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer.

Land Multiple Tech and Consulting Offers

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Google Search Revenue Grows 14% In Q2 2024

Alphabet reports strong Q2 2024: Google Search revenue up 14%, Cloud surpasses $10 billion. AI innovation remains key focus.

• Google Search revenue grew 14% year-over-year.
• Google Cloud exceeded $10 billion in quarterly revenue for the first time.
• Alphabet is focusing on AI innovation across its products.

Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results , revealing a 14% year-over-year increase in revenue for its core Google Search business.

Key Financial Data :

• Google Search revenue: $48.5 billion (up from $42.6 billion in Q2 2023)
• Total Alphabet revenue: $84.7 billion (14% increase year-over-year)
• Operating income: $27.4 billion
• Net income: $23.6 billion
• Earnings per share: $1.89

Strong performances in Search and Cloud services primarily drove the company’s overall revenue growth.

Google Cloud surpassed $10 billion in quarterly revenue for the first time, reaching $10.3 billion with $1.2 billion in operating profit.

YouTube ad revenue increased from $7.7 billion in Q2 2023 to $8.7 billion in Q2 2024.

Alphabet CEO Sundar Pichai commented on the results, emphasizing the company’s focus on AI innovation. The report also noted a recent reorganization of AI teams, combining elements of Google Research with Google DeepMind.

Pichai stated:

“Our strong performance this quarter highlights ongoing strength in Search and momentum in Cloud. We are innovating at every layer of the AI stack.”

The report also noted a recent reorganization of AI teams, combining elements of Google Research with Google DeepMind.

While the results indicate strong performance, Alphabet faces challenges, including regulatory scrutiny and evolving competition in the tech sector.

The company’s CFO, Ruth Porat, mentioned ongoing efforts to optimize cost structures.

Regarding the company’s financial strategy, Porat stated:

“As we invest to support our highest growth opportunities, we remain committed to creating investment capacity with our ongoing work to durably re-engineer our cost base.”

Why This Matters

The performance of Google Search and Alphabet has implications for the digital marketing industry.

As the dominant search engine, Google’s revenue growth indicates continued strength in search advertising, which remains an essential channel for many businesses.

Additionally, the growth in Cloud services and YouTube advertising suggests evolving digital trends and potential opportunities for marketers.

What Does This Mean For You?

For digital marketers and SEO professionals, these are the key takeaways from Alphabet’s earnings call:

• Search remains vital : The growth in Google Search revenue shows that SEO and search advertising remain key components of marketing strategies.
• Cloud and AI focus : Alphabet’s emphasis on Cloud services and AI development may lead to new tools and platforms for marketers to leverage.
• Video advertising potential : The growth in YouTube ad revenue indicates the ongoing importance of video content in digital marketing strategies.
• Competitive landscape : While Google maintains its market position, the focus on AI development across the tech industry may lead to new challenges and opportunities in search and digital advertising.
• Potential changes ahead : As Alphabet continues to invest in AI and reorganize its teams, marketers should stay alert for potential changes in search algorithms or new AI-driven features that could impact SEO and PPC strategies

Featured Image: sdx15/Shutterstock

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

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Home — Essay Samples — Business — Google — Case Study: Google Search Engine

Case Study: Google Search Engine

• Categories: Google Search Engine

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11 min read

Published: Dec 3, 2020

Words: 2061 | Pages: 5 | 11 min read

Table of contents

Introduction, design architecture part, scalability, availability and security, google distributed file system, communication protocols.

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Trusting Google to deliver best search results can hurt your wallet, study finds

By Megan Cerullo

Edited By Anne Marie Lee

Updated on: July 30, 2024 / 1:19 PM EDT / CBS News

Google's search engine is a common place for users to start their hunt for everything from the best  sunscreens to the top finance and budgeting tools that will stretch their dollars the furthest. 

But Google's search hub doesn't always deliver the most accurate or useful results for financial products, according to a new study from personal finance website WalletHub. Far from showing searchers top-notch results, the search engine often yields responses that can cost people $202 on average, and up to more than $1,000 when looking for certain types of credit cards, the study found.

WalletHub evaluated Google's results for commonly queried credit card and banking terms, and conducted a survey in which it asked consumers about how useful, accurate and aligned with their searches the results they received were. 

"Consumers are putting a lot of trust in Google and its top results," WalletHub CEO Odysseas Papadimitriou told CBS MoneyWatch. "So what we asked was, 'Is Google really doing its job and serving the best results?'" 

WalletHub analysts evaluated results for credit card and banking-related terms including "best airline credit card," "best no interest credit cards," "best jumbo money market rates," "best CD rates," and more commonly searched terms. 

Costly search results

WalletHub analyzed search results to determine their cost to consumers. For example, when searching for the "best credit cards for bad credit," the first nonsponsored hit directs users to Mastercard's website, where they are exclusively shown Mastercard products. This alone does consumers a disservice, according to Papadimitriou, because it eliminates card alternatives from competitors like Visa and Discover. 

"The result that ranks first for 'credit cards for bad credit' is from one of the biggest financial brands in the world," Papadimitriou said. "When you go to that page, it doesn't include cards from competitors that might be superior to Mastercard's own offerings."

"People expect Google to put the best result first, that Google is doing the work for you and putting the best information forward. But what we found is happening is Google blindly follows the biggest brand, and is shortchanging consumers," he said.

He added that the cards Mastercard lists on its site aren't even necessarily the best. 

"They just give you some credit cards for bad credit. They don't even pretend to be serving what you ask for," Papadimitriou said.  

Among the most costly credit card search terms, "best credit cards to build credit," ranked highest, costing consumers who selected one of the top products appearing in Google search results $1,095, according to WalletHub. Choosing one of the top results for the banking search term "best jumbo money market rates," could cost consumers, $1,347, the most of any search term in the study.

Google said its results satisfy users, and that it is constantly upgrading its search engine. 

"Our research shows that search satisfies the overwhelming majority of user needs for people around the world, and we launch thousands of improvements every year to make Search even better for people," Google said in a statement to CBS MoneyWatch. "Our systems aim to connect people with content that is helpful and original, from a diverse range of sites across the web." 

Shortchanging consumers

Take another term, like "best savings account" — based on how much interest it yields. In this case, Google's search results could cost consumers if, for example, Google's top hit offers 4.5% but the best account on the market offers more.

"So they trust Google and proceed and sign up for the 4.5% account, when they could have gotten 5.5% That's how they are being shortchanged," Papadimitiou said. 

Big brand bias 

Seventy-five percent of consumers surveyed said they believe Google favors big brands in search results. Other drawbacks to Google search results, according to WalletHub, included:

• Only 41% of results met searchers' intent
• 34% of results only showed advertisers
• 58% of results weren't transparent
• 63% of survey respondents said they believed Google search results were superior last year

"I think that the takeaway here is people should not trust Google blindly; it has a lot of biases," Papadimitriou said. 

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.

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BREAKING: A judge suspends Justin Timberlake’s license after his June arrest for driving while intoxicated in the Hamptons

Body camera video shows Sonya Massey's final moments before she was fatally shot by a deputy

Authorities released body camera footage Monday of Sonya Massey 's final moments before she was fatally shot by law enforcement at her home in Springfield, Illinois.

Massey, 36, was killed July 6 after she called the Sangamon County Sheriff's Office because she was afraid there might be a prowler outside, according to an attorney for her family and Illinois State Police.

Former Sangamon County Deputy Sean Grayson is accused of shooting Massey in the face after he and another deputy were dispatched to her home shortly before 1 a.m.

Grayson has been indicted on charges of first-degree murder , aggravated battery with a firearm and official misconduct, said Sangamon County State’s Attorney John Milhiser.

Grayson pleaded not guilty last week, according to his lawyer, Dan Fultz, who declined to comment after the body camera footage was released.

In the footage, Grayson and a second deputy can be seen knocking on Massey's door a few times until Massey opens it.

"Please don't hurt me," Massey is heard saying to Grayson. The second deputy was not identified by authorities.

"Why would I hurt you? You called us," Grayson responds.

The deputies tell Massey they checked the area around her house and didn't see anybody, and then ask if she needs help with anything else. Grayson also asks Massey if she's doing OK mentally, to which she answers, "Yes."

"I love ya'll, thank ya'll," Massey says as she's closing her door. The deputies ask her if a black SUV in her driveway with a smashed window is hers, to which she says no and that someone brought it there.

The deputies then go into Massey's house, where they ask her for her name so they "can get out of your hair."

Massey then moves to her stove, where she picks up a pot from a burner. The situation escalates when she moves the pot from the stove.

"Where you goin'?" she asks the deputies.

"Away from your hot, steaming water," Grayson responds.

"I rebuke you in the name of Jesus," she says.

Massey does not approach the deputies with the pot and stays in her kitchen.

"You better f------ not I swear to God I'll f------- shoot you in your f------- face," Grayson says before pulling out his gun.

"OK, I'm sorry!" Massey says as she ducks.

The second deputy also pulls out his gun.

"Drop the f------- pot!" Grayson screams.

Three gunshots are heard as Grayson continues to yell at Massey to drop the pot. Massey cannot be seen from behind the kitchen counter, but video from Grayson's body camera shows that Massey had let go of the pot when she ducked.

The deputies called for emergency personnel.

The second deputy says he's going to get his kit.

"Nah, headshot dude, she's done," Grayson says to him. "You can go get it but that's a headshot."

"Yeah I'm not taking f------- boiling hot water to the f------- head," Grayson continues. "Hey look, it f------- came right to our feet too."

He then goes to get his medical kit, saying, "I mean, there's not much we can do."

"We can at least try and hold the, stop the blood," the second deputy says. He then goes into the kitchen, finds a towel and holds it to Massey. Massey is blurred out in the footage, but a large pool of blood can still be seen near her head, and she can be heard gasping.

When Grayson makes his way back into the home, he asks another deputy who has since entered, "Is there anything we can do for her?" The deputy responds, "No."

"All right, I'm not even going to waste my med stuff then," Grayson says.

The deputy asks Grayson, "Where's the gun?"

"No, she had boiling water and came at me with boiling water," Grayson says.

When Grayson leaves the house, a member of law enforcement standing outside asks him if he's OK.

"Yeah I'm good. This f------- b---- is crazy," he responds and walks to his vehicle shortly afterward.

The second deputy stays with Massey, holding the towel to her head until medical help arrives. Grayson is not seen trying to aid Massey.

Massey was taken to a hospital, where she was declared dead, according to state police.

A use-of-force review conducted by state police found that while Grayson did not attempt to de-escalate the encounter, he was justified in pointing his service weapon at Massey to get her to comply. But it found the shooting was not justified because Grayson advanced toward Massey and put himself in a position where he could have been injured. 

Milhiser, the Sangamon County state's attorney, said in an earlier statement that a review of the state police investigation, including body camera footage, “does not support a finding that Deputy Sean Grayson was justified in his use of deadly force.”

Sangamon County Sheriff Jack Campbell said in a statement last week that Grayson had been fired because it was clear he “did not act as trained or in accordance with our standards.”

In a statement posted Monday to Facebook, Campbell said Massey is dead because of an "unjustifiable and reckless decision" made by Grayson.

"Grayson had other options available that he should have used," Campbell said. "His actions were inexcusable and do not reflect the values or training of our office. He will now face judgment by the criminal justice system and will never again work in law enforcement."

The sheriff went on to say that Massey "needlessly lost her life" and that her family deserves answers.

President Joe Biden also weighed in on the killing on Monday, saying Massey should still be alive and lauding prosecutors for their "swift actions."

Biden said he is "heartbroken" for Massey's children and her family.

"When we call for help, all of us as Americans — regardless of who we are or where we live — should be able to do so without fearing for our lives," the president said. "Sonya’s death at the hands of a responding officer reminds us that all too often Black Americans face fears for their safety in ways many of the rest of us do not."

In a news conference Monday, Ben Crump, the attorney representing Massey's family, contemplated whether race played a role in the deadly shooting.

"That is the lingering question in our community because many of us looked at that video and said, 'If it was a white woman, he would not have done this,'" Crump said.

In a subsequent statement, the lawyer praised a decision to hold the former deputy without bond, describing the move as "another crucial step in the pursuit of justice for Sonya Massey’s family."

Grayson’s next court date is scheduled for Aug. 26.

"We want equal justice for Sonya Massey," Crump said at the news conference. "We said it before: whatever Grayson would be convicted of and sentenced to had it been a white woman is the same thing we want for this Black queen named Sonya Massey."

Breaking news reporter

Enhancing Inclusive Learning through Digital Innovation: A Case Study in Optometry Education, aligned with the revised PSF

• Author By Clare Tyrer
• Publication date July 30, 2024
• Categories: Case Studies , Learning design , Learning Technologies
• Categories: Advance HE Fellowship , h5p , learning design , Moodle , PSF
• No Comments on Enhancing Inclusive Learning through Digital Innovation: A Case Study in Optometry Education, aligned with the revised PSF

Introduction

Introduction of h5p resources, moodle redesign and expansion, collaboration with lead digital learning design service, student feedback and outcomes, future directions.

The revised 2023 Advance HE Professional Standards (PSF) emphasise the use of educational and learning technologies. This is underpinned by principles of inclusive practice to support learning, for example in core knowledge dimension 4 (K4). This dimension asks individuals applying for any level of Advance HE Fellowship (Associate, Fellow, Senior, or Principal) to “apply knowledge of appropriate use of digital and/or other technologies, and resources for learning.” This is a pedagogic design task, to make appropriate use of these technologies to enhance learning. Demonstrating inclusive practice in this context involves designing and implementing digital learning experiences that accommodate diverse learner needs and abilities, ensuring equitable access and engagement for all students.

Case Study: Moodle Design in Optometry

The following case study documents how academics in Optometry reflected on their approach to Moodle design in the wake of the Covid-19 pandemic. The dimensions of the PSF are referenced in brackets, to show how the academics discussed their practice in reference to these criteria.

In 2020, H5P interactive video and text resources were introduced on the Optometric Physics module to enhance engagement and interactivity in online learning. Clear guidance was provided for students through a sequence of activities aligned with the module learning outcomes and summative assessment requirements (Biggs, 1996; Hounsell & Hounsell, 2007), and tailored to their pace of learning (A4, K1, V1).

Following initial positive student feedback on the introduction of H5P resources and a significant increase in cohort size, the academics saw an opportunity to redesign the Moodle pages across the whole Introduction to Optometry programme (A1, K3, K5). This decision was further prompted by the move to Moodle 4 in 2023. By leveraging the versatility of H5P resources, students could be provided with multiple pathways to achieve the programme learning outcomes and engage in active and self-regulated learning (Rowe and Rafferty, 2013) (A1, K1, K4, V2).

In collaboration with the LEaD (Learning Enhancement and Development) Digital Learning Design Service, the academics discussed how to improve the accessibility of resources and ensure consistency of navigation. The digital design colleagues provided insight into effective practices for interface design, module navigation, and the embedding of different learning activities into Moodle (Laurillard, 2013) (A1, K2, V5).

For example, the decision to transition to H5P course presentations reflected a strategic move to support a more inclusive learning environment. These allow for more structured content, with clear headings and subheadings, to guide the students (A4). Compatible with assistive technologies, these interactive elements, such as clickable hotspots, drag and drop activities, fill in the blanks, multiple choice questions, and flashcards also provide alternative means of engagement and enable students to control the pace of the presentation (V1, V2).

To gauge the effectiveness of the Moodle redesign, a survey was distributed to all students on the Introduction to Optometry programme. The students were invited to provide feedback on the module structure, navigation, and user interface as well as provision of appropriate guidance. The results were overwhelmingly positive, with students commenting favourably on the clarity, consistency, and engagement of the design features (K5). The academics also shared their positive experiences of this initiative change with the wider university community through the Learning at City blog (A5).

Reflecting on this successful integration of asynchronous H5P resources on the Optometry programme, the academics are keen to harness the affordance of other digital technologies in laboratory sessions to promote student engagement and autonomy in laboratory sessions (K3).

[This case study is shared with kind permission from Benjamin Evans and Marisa Rodriguez-Carmona]

Biggs, J. (1996). Enhancing teaching through constructive alignment.  Higher education ,  32 (3), 347-364.

Hounsell, D., & Hounsell, J. (2007). 7 Teaching-Learning Environments in Contemporary Mass Higher Education. In  BJEP monograph series II, number 4-student learning and university teaching  (Vol. 91, No. 111, pp. 91-111). British Psychological Society.

Laurillard, D. (2013).  Teaching as a design science: Building pedagogical patterns for learning and technology . Routledge.

Rowe, F. A., & Rafferty, J. A. (2013). Instructional design interventions for supporting self-regulated learning: enhancing academic outcomes in postsecondary e-learning environments.  Journal of Online Learning and Teaching ,  9 (4), 590-601.

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MX Player boosted organic traffic 3x by maximizing video discoverability on Google

Published on July 29, 2021

About MX Player

MX Player is one of the largest video streaming platforms in India having a catalog of more than 200,000 hours spread across 12 languages and with 200mn monthly users. The company's mission is to create leading content and trends to entertain users from anywhere at any time.

Ease of video optimization

MX Player maximized content discoverability on Google by adding structured data and submitting video sitemaps frequently. "Having a plethora of videos across our site, it is crucial for us to reach the broader web user community with our content", says Rudra Kasturi, Business Head - VP Times Internet. "We adopted the best practices according to the guidelines from Google and the implementation was really easy, it allowed us to be eligible to rank across organic video features."

Increased organic traffic

From having a minimal video web presence to being fully optimized in Search and Discover, MX Player has seen over 3x growth in traffic from Google and a 100% increase of video page views per user session on their platform from organic Search traffic over a period of 6 months.

"Optimizing video indexing drove significantly better exposure and user discoverability from the Search Home page, Video tab, and other video first positions on Google surfaces", added Sidd Mantri, SVP Product, MX Player. "We look forward to staying in the loop and testing new video features on Google."

Growth in traffic from Google

Increase of video page views per user session on platform

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