"Top Shelf" Brands | $4.75 - $7.50 |
Specialty Drinks | $4.50 - $5.75 |
Well Drinks | $4.25 |
Import Beers & Wine | $3.75 |
Domestic Beers | $3.25 |
Draft Beer | $2.75 |
Juices, Bottled Water, and Soft Drinks | $2.50 |
Rib-Eye Steak Sandwich | $7.99 |
Chicken Breast Sandwich | $5.99 |
Hamburger (1/4 pound) | $5.99 |
Fried Cod Fish Sandwich | $5.99 |
Salads | $4.99 - $8.99 |
Chicken Tenders | $4.99 - $6.99 |
Cheese Sticks (with sauce) | $4.99 |
Frozen Pizza | $6.99 - $8.99 |
By giving careful consideration to customer responsiveness, Seven Elms Resort's goal will be to meet and exceed every service expectation of its hotel and lounge services. Our guests can expect quality service and a total quality management (TQM) philosophy throughout all levels of the staff.
Promotion strategies will vary depending on the target market segments. Given the importance of word-of-mouth referrals among all market segments when choosing a "getaway" hotel or small business meeting location, our efforts are designed to create awareness and build referrals. A cost-effective campaign—focused on direct marketing, publicity, our frequent guest reward program, and advertising—is being proposed.
New business segment.
A direct marketing (direct mail) package consisting of a tri-fold brochure, letter of introduction, and reply card will be sent to a list of potential guests. This list can be obtained from International Business Lists, Inc. (Chicago, IL) and is compiled from tax records (by upper-income geographical areas, Secretary of State incorporation registrations, business license applications, and announcements from newspaper clippings).
The brochure and letter introduces Seven Elms Resort, stresses the importance of having a good time in comfortable surroundings, provides information on our resort services, and describes what sets us apart from other area hotel and lounge properties. The initial mailing may contain a promotional offer: the opportunity to receive a 10% discount on the first night's room rate.
Approximately two months after the mailing, an additional letter shall be sent. The potential guest would be asked to address any questions and the follow-up would remind them to drop in for a property tour on their next trip to Lake Michigan. Additionally, new businesses will be targeted and sent information.
The cycle would repeat itself with new target communities and select businesses and would continue through the first year. After that, additional mailings would be conducted, as needed, based upon occupancy goals.
Seven Elms Resort, Inc. will also consider developing a one-page newsletter to be mailed quarterly to past guests and prospects in the database. The newsletter can be used to update clients on hotel and lounge and area-related developments, but also serves as a reminder of what sets Seven Elms Resort apart. The newsletter can be produced in-house and for the cost of paper and a stamp creates a lot of goodwill among guests and business prospects.
A news release will be sent to area newspapers and magazines announcing the launch of Seven Elms Resort, Inc. and lounge. Area talent searches will be conducted to secure weekend cabaret room entertainment.
Steve Blackburn will join the Benzie County Chamber of Commerce as a means of networking in the community. He also may make himself available for speaking engagements at other community or civic organizations as a low-cost way of increasing awareness and building goodwill in the community.
For present guests: "Stay 6 nights and get the seventh night for free" promotion and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded for referring future guests. This can be accomplished by offering a small "rebate" (5% or 10% rebate on first night stay) to current customers who successfully refer a new guest.
Advertising is utilized primarily to attract new guests and serves to build awareness and name recognition of the resort in general, which is important for word-of-mouth referrals ("Oh yes, I've seen that resort's ads before.")
Resort brochure | $750 |
Reply card | $250 |
Lists | $750 |
Postage | $500 |
Restaurant placemats | $500 |
Newspaper advertising | $5,000 |
Yellow Pages | $2,000 |
Advertising specialties | $250 |
Objectives have been established for Seven Elms Resort so that actual performance can be measured. Thus, at the end of its first year, Seven Elms Resort should have:
Each subsequent year new objectives will be set for these benchmarks and actual performance will be measured against them. If actual performance falls short of objectives, investigation will be made into the cause, and plans will be adjusted accordingly.
In addition, it is recommended that Seven Elms Resort keep track of the source of all new guests ("Where did you hear of us?") in order to measure the effectiveness of each type of promotion. Each subsequent year's budget should adjust spending toward the types of promotion that reach the most new clients.
Customer satisfaction is most directly reflected in the year-to-year customer retention percentage. All lost customers should be investigated to find out why they left. A customer satisfaction survey may be considered after three to four years in the business.
Here is the Project Funding Summary for Seven Elms Resort:
Building and Improvements Cost | $881,000 |
Fixtures, Build-Out and Furniture | $353,739 |
Developmental Start-Up Expense | $116,000 |
Five Months Working Capital | $49,261 |
Developmental costs for the start-up of this new hotel and lounge services company are listed above. These schedules also listed in the Ten Year Proforma.
The following schedule highlights the anticipated developmental costs:
Liquor License | $71,000 |
Architect Fees | $7,500 |
Accounting | $1,500 |
Marketing, PR & Advertising | $10,000 |
Engineering & Permitting | $5,000 |
Office Expense | $2,000 |
Founders Draw (Gen. Contractor) | $16,000 |
Legal | $3,000 |
The development of Seven Elms Resort, Inc. will require the full-time talents of Steve Blackburn. Phase II growth amounts will be developed and sought at a later date, based upon needs to be determined at that time.
The following assumptions will be incorporated into Seven Elms Resort, Inc. proforma statements.
This is the resume of Steve Blackburn, the future owner of Seven Elms Resort Steve Blackburn has demonstrated experience in business and sales organization development. Developed and secured funding for own organization, author of several successful RFPs, business and market development plans. Has expertise in customer retention programs, sales training seminars, project planning, benchmark analysis, and forecasting and budgeting. Designed and implemented computer applications including: customer database service frequency schedules, truck routing, customer retention surveys, accounting and commission salary programs.
University of Michigan, Ann Arbor, Michigan Small Business Development Center 1996-present
As a United States SBA counselor I assist clients in sales and business development and other related matters including: Sales, Marketing, Manufacturing and Productivity Analysis, Regulations Compliance, and Regulatory Program Development.
MRT Environmental, Inc., Cleveland, Ohio 1992-1995
Co-founder, Business Development, Marketing, and Sales. A consulting and facilities development organization for environmental services clients in the health care industry. My responsibilities included: development of project opportunities and clients, sales personnel and training, advertising and promotion, and financial record keeping.
Pride & Barrow Industries, Inc., Dallas, Texas 1985-1992
Vice President - Sales and Development. $80 million subsidiary of a $3 billion public company. Created the new medical services division; integrated third year revenues exceeded $4.5 million and employed over 25 employees. Market development and direct sales management for all regional special services subsidiaries. Developed region's first comprehensive medical waste service organization by identifying and marketing to the healthcare industry an emerging service bundle of packaging, transportation, in-service training, and treatment of medical wastes. Serviced all sectors of the healthcare industry from physician offices through major medical centers.
Market Development Representative and Environmental Specialist. Analyzed new business development opportunities in all service areas. Municipal waste contracts, waste company acquisitions, landfill development, and expansions and ancillary specialty services. Responsible for training, sales functions, regulatory data submittal, and special waste stream permitting. Created computer applications and processing systems to maximize efficiency and minimize errors.
University of Michigan, 1998, M.B.A. candidate.
Notre Dame University - Graduated 1985. B.A. in Business Accounting and Economics. Completed a course of study for a B.S. in Chemistry.
Comment about this article, ask questions, or add new information about this topic:.
Are you considering starting a Resort Business and are in need of a Resort Business Plan Sample? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
Checklist for Starting a Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Resort Business' book:
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Click here! to download your Resort Business business plan PDF book
Here're other free books in the "how to start a business" series that may interest you:
Here's a Sample 'Executive Summary' for a Resort Business plan :
The long-term goal of COMPANY NAME is to offer temporary lodging, hunting, and vacationers get-away from all of the hustle and bustle of everyday life. COMPANY NAME specializes in personalized service, the historical nature of Trenton, Mo, and its unique location is one of the most attractive parts of Trenton. We plan to be more than a great lodging, hunting, and vacationer’s paradise. We plan to create an environment of leisure that surpasses the standard fare for Trenton and Jamesport. Expanding our exposure via the Internet and introducing Trenton and Jamesport to people that have not yet discovered this year-round paradise will allow us to maintain a higher than average occupancy rate and above average profits. Location COMPANY NAME is located in Trenton, MO. COMPANY NAME is just and hour away from Kansas City, Mo a vacationer has limitless vacationing option to please their palette. The Company COMPANY NAME is an established Motel Cabin, hunting resort, and has been in operation for the last six years. After taking possession and a brief period of getting established, we added a Ranch house to ensure a steady flow of patrons (hunters, tourists and locals) through its doors. The last owner purchased the property four years ago, and he wasn’t operating the business at full capacity. The grounds were poorly maintained and were in need of renovating. This summer we plan on adding two new cabins, renovate current cabins, and add a play area for families with children. COMPANY NAME is a non-profit corporation under the INSERT NAME. Our Services COMPANY NAME was originally built in 2006. Each of our rooms is equipped with two double beds or a queen bed, and rooms with a second bedroom or kitchenette are available. The Ranch house also has on-site front desk service. A few of the buildings are currently being renovated with plans to complete and build two more cabins. As the Ranch house gains recognition during the peak season, we plan to expand our services to the residents of Trenton and surrounding cities in time for the off-season. The large dance floor area is ideal for formal or informal gatherings (e.g. wedding receptions, club meetings, Christmas parties, family reunions, etc.).
The Market COMPANY NAME target market strategy is based on becoming a destination of choice for people searching for a rustic place to relax or recharge. The target markets that we are going to pursue are people or families looking for a vacation destination, honeymooners, family reunions, hunters, and drop-in customers. Our country style setting and facilities are a natural choice for hunters or families to visit, what with the having so many outdoor things to do. Our three major customer segments are tourists, locals, and hunters from all over the United States. Since the Trenton area is known for great hunting of elk and deer, and local patrons who need the facilities for various events. Subscriptions to various Web services will provide local and international exposure to potential customers for a nominal annual fees, plus we have a website www.COMPANY-NAME.com The Ranch house would like to see a 30% increase in customers on a yearly basis for formal or informal gatherings (e.g. wedding receptions, club meetings, Christmas parties, family reunions, etc.). Financial Considerations COMPANY NAME will be acquired via a business grant with the new owner supplying and initial investment of 10% down. We are assuming an initial capital start-up, as shown in the Start-up table, for operating expenses which we have already contributed. We estimate average monthly fixed costs, including operating expenses, as presented in the Financial Plan chapter below. Our peak and off-season traffic is fairly consistent and will not have a major impact on the monthly earnings as long as we maintain a 60% occupancy rate. As COMPANY NAME builds its market position among the local patrons, we anticipate that off-season revenues will be enough to break even during that season.
Objective of COMPANY NAME for the first three years of operation include:
The primary keys to success for COMPANY NAME will be based on the following factors:
The mission of COMPANY NAME is to become the best choice in Grundy County for temporary lodging by expanding our exposure via the Internet (with multiple networks and links), and introducing the area to market segments that have not yet discovered this year-round hunter's dream. We plan to be more than a great Cabin and Lodge. We plan to create an environment of conveniences that surpasses the standard fare for Trenton. The guests will have every need met to ensure his/her comfort. For special occasions, catered meals, chilled wine, etc. can be provided for an additional fee. As COMPANY NAME gains recognition through the peak season, we plan to expand our services to the residents of Trenton, Mo and neighboring cities in time for the off-season. The main area can convert into a large area, ideal for formal or informal gatherings (i.e. wedding receptions, family reunions, Christmas parties, etc.). The outdoors, with its access to the mountains, and added play area for children visiting with their parents will open several additional opportunities. The Ranch house will be used for catered reception inside; COMPANY NAME will make events smooth and easy for the guests. The owner intend to see that attention to detail, customer service, and good food will be followed by a staff dedicated to each guest.
COMPANY NAME OWNER’S NAME INSERT ADDRESS Phone: Email: COMPANY NAME is located in Trenton, MO it holds 6 lovely log cabins, nestled in the woods just miles from Jamesport!
COMPANY NAME is a non-profit corporation; under the INSERT NAME , lists of the officers are as follows. President - INSERT NAME Secretary - INSERT NAME Treasurer - INSERT NAME Director - INSERT NAME
INSERT NAME (owner) has already made several small investments in the business. COMPANY NAME has acquired a lease option via a small personal loan with an option of owning the property once the grant funding is secured as part of her investment.
|
|
| $465,058 |
| $43,033 |
| $508,091 |
|
|
|
|
| $25,033 |
| $18,000 |
| $16,152 |
| $34,152 |
| $59,186 |
|
|
|
|
|
|
|
|
|
|
| $4,500 |
| $10,000 |
| $9,000 |
| $744 |
| $24,244 |
|
|
|
|
|
|
|
|
| $500,000 |
| $0 |
| $0 |
| $500,000 |
|
|
| ($465,058) |
| $34,942 |
|
|
|
|
| $59,186 |
|
|
| $524,244 |
|
|
|
|
|
|
|
|
|
|
| $500 |
| $500 |
| $300,000 |
| $50,000 |
| $308 |
| $1,200 |
| $12,550 |
| $50,000 |
| $15,000 |
| $15,000 |
| $20,000 |
| $0 |
| $465,058 |
|
|
|
|
| $18,000 |
| $0 |
| $9,827 |
| $15,206 |
| $43,033 |
|
|
| $508,091 |
COMPANY NAME will offer customers six 1-bedroom units and two 2-bedroom units. All units have a kitchenette and 2 of the new units will be utilized as suite. Each unit is equipped with a queen bed and two of the six units have an additional twin bed. Trash and snow removal are optional and guest may request gift baskets for a small fee. A playground will be installed for families with children.
COMPANY NAME target market strategy is based on becoming a destination choice for families and hunters in the greater Trenton area who are looking for a place to relax, hunt, or recharge. The target markets that we are going to pursue are people searching for a vacation or hunting destination, and drop-in customers. We envision many hunters from all over the United States, as some do now, coming to stay and hunt in Trenton, Mo. The country setting and our facilities make COMPANY NAME a natural destination choice for people. COMPANY NAME will endeavor to produce a 30% increase in clientele on a yearly basis.
Most individual or corporate mission statements contain industry buzzwords, are so complex that no one can recite them, and do nothing to inspire. The more elaborate it is, the less likely it is understood and remembered. Having a clear and concise mission statement for yourself and your Company becomes your guiding compass as you journey through life. The following tips will help you write good sample mission statement and vision statement.
1. Your mission is larger than a job.
Ideally your job will align with your mission. For example, you could be employed as a teacher while your mission is education. To limit your personality and unique abilities to such boundaries causes a profound loss of identity when your job or career changes. The average person can expect to have seven employment changes in a lifetime.
2. Your mission is much more than your role.
We all have various roles we fulfill: spouse, parent, manager, friend...In our culture, men tend to define themselves by what they do professionally. Often, women define themselves by their roles or relationships. Linking your role to your mission places you in a vulnerable position because your role is likely to change--most notably through death or divorce. Who were you before your roles?
3. Your mission is not your To-Do List.
As Stephen Covey so masterfully points out in First Things First, there is a huge distinction between what is important and what is urgent. Most people fill their to-do lists with activities which appear to require immediate attention. When writing your mission statement, contemplate the big picture and focus on your core values. Develop your mission first, then list corresponding goals. Otherwise, you can be very busy following a to-do list without creating anything worthwhile.
4. You are already living your mission on some level.
Living your mission may not require massive changes. You can begin right where you are now. Increase your awareness daily of what's really important to you. What do you want to be known for? Increased focus allows you to receive, recognize and fully integrate your mission.
5. You are born with a purpose.
Everyone's life is important enough to warrant a mission. In the classic movie: It's a Wonderful Life, Jimmy Stewart portrays a suicidal businessman who experiences what the lives of his friends and loved ones would be like WITHOUT him. Mostly, we don't have this overview or the understanding of how interconnected we are. Every thought we have, word we speak and action we take affects the entire universe.
6. Your mission may not appear to be grand.
You don't have to be another Mother Theresa or significantly contribute to the Gross National Product. You've heard the saying: For want of a nail, the shoe was lost; for want of a shoe, the horse was lost; for want of a horse, the battle was lost. The blacksmith responsible for Paul Revere's horse's feet indirectly helped lead a nation to freedom. Positively affect one life and you can be considered successful.
7. Your mission is a perfect fit for you.
Your mission is not something you loathe doing. Years ago, I feared God would want me to be a missionary living in a grass hut and I wanted to postpone this event as long as possible. It was irrational. Think of this: what CEO in his/her right mind would have the sales team switch to accounting? When you are living your mission, you experience pure joy. It is not hard and does not involve suffering. Rather, it resonates with the essence of who you are 100%: at work, at home, at a party and alone. Accept a mission that fits you, not the needs or expectations of others.
8. Your mission is not the same as that of your peers.
While crafting your mission statement, temporarily disassociate yourself from your peers. We are often influenced by and take as our own the values and goals of those in our network, thus inhibiting self-discovery. This distancing will allow you to concentrate on what is important and unique to you.
9. Your mission is your true heart's desire.
You may be in a career that parallels your dream. I'd like to have a dollar for every magazine editor, advertising copywriter or reporter whose real dream is to be a full-time novelist. Go for the REAL THING. Ask yourself: Is this the highest thing I could do in my life?
10. Your mission inspires you to take action.
Great leaders can state their mission succinctly. Nelson Mandela's mission was to end apartheid; Mother Theresa 's mission is to show compassion to the dying. If you don't feel passionate about your mission, it isn't your mission. Choose action verbs that are meaningful to you. For example, my mission is to breathe, ignite and magnify personal power. Join the 1% of the people in the world who have a clear sense of who they are and where they are going.
Copyright © by Bizmove Free Business Guides. All rights reserved.
Written by Elma Steven | Updated on July, 2024
Resort Business Plan is an outline of your overall resort business. The resort business plan should include a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the resort business plan as you need to consider various factors that can impact the business’s success. Read the sample resort business plan in order to have a clear understanding of the process.
This article will provide you a step by step process to write your Business Plan. Get a free Resort Business Plan at the end!
You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this- Download our Resort Business Plan to write a plan in just 2 days .
Find out- Is Resort Business Profitable?
Overview: Greg Jill is the owner and operator of Heaven’s Resort. Greg has worked in a variety of top positions in resorts and hotels across the United States. He is well known for his excellent leadership and commercial skills. Greg has always wanted to create a dream destination for travelers. In addition, he hopes to do so with his new enterprise by creating a world-class resort with exceptional customer service. The resort with its high-end opulent amenities will be every tourist’s ideal destination. Heaven’s Resort will be a dream resort in Santa Cruz, California which is just 10 minutes from Mitchell’s Cove Beach. Tourists visiting Santa Cruz will be our primary consumers. We will provide them with a dream lodging and unmatched service. Within five years of opening we want to be the best resort in Santa Cruz.
Mission: To offer genuine and lavish hospitality. Our notion of hospitality is making a difference in the lives of individuals we come into contact with every day. We do so in an environment that values all people and ideas equally. We execute it quickly and effectively, resulting in exceptional results.
Vision: Heaven’s Resort’s vision is to become a prestigious and worldwide recognized resort brand. We create lifelong relationships with our guests by providing exceptional service and fulfilling their ultimate vacation dreams. We are concerned about and respect the environment.
Industry Overview:
The resort industry remains a thriving sector driven by the increasing demand for unique and immersive guest experiences within natural settings. This field continues to experience significant growth due to the pursuit of eco-friendly and nature-immersive getaways. Challenges include harmonizing luxurious comforts with environmental preservation while meeting evolving guest expectations. Opportunities arise in creating innovative eco-friendly services, immersive guest experiences, and environmental conservation efforts. Heaven’s Resort positions itself at the forefront of this industry, poised to address challenges and leverage growth opportunities by providing a distinct, nature-centric, and guest-immersive experience.
Save time and write an executive summary using this trained executive summary writer .
Financial Overview:
Business Name:
Founder : Jacob Harris
Management Team:
Legal Structure: LLC
Location:
Goals:
Products:
[Mention your services in bullet points]
Fund Usage Plan
Key Metrics :
My name is Jacob Harris, and I work in the hospitality and tourism industry as an entrepreneur. For as long as I can remember, I’ve been utterly drawn by the appeal of stunning vistas, excellent lodgings, and outstanding hospitality. I decided to start the adventure of developing my own resort because I wanted to be able to provide guests experiences that they would remember for the rest of their lives.
I have a profound admiration for the splendor of nature, and I have always had a strong desire to work in the hospitality industry. With these two interests in mind, I painstakingly planned the layout of a resort that provides guests with an ideal combination of ease, relaxation, and excitement. Our visitors will find that every aspect of their stay here, from the building’s design to the services and facilities offered, has been meticulously selected to create a haven of tranquility and luxury for them. My objective is to provide a sanctuary in which people may get away from the stresses of regular life, rekindle their connections with the natural world, and make memories that will last a lifetime.
As the owner of a resort business, I have made it my personal mission to provide visitors with service that is second to none and to go above and beyond their expectations. I have brought together a group of devoted experts who are committed to realizing my goal of establishing an atmosphere that is kind and inviting. We make it a point to go above and beyond in order to give every visitor the individualized attention they deserve, to create experiences that they will never forget, and to guarantee that they will go feeling refreshed and content.
The global resort industry, a key segment of the broader hospitality sector, has been steadily recovering post-pandemic, with a projected market size of around $1.5 trillion by 2025. This growth is driven by the increasing popularity of leisure travel and the demand for all-inclusive, high-end vacation experiences. In regions like the Caribbean and Southeast Asia, known for their picturesque landscapes and favorable climates, resorts are experiencing significant growth in occupancy rates and revenue per available room (RevPAR).
Resorts are increasingly focusing on offering unique and personalized experiences to differentiate themselves in a competitive market. This includes themed resorts, wellness retreats, and eco-friendly resorts that align with emerging consumer trends. The wellness tourism sector, in particular, has seen a surge, with a growing number of resorts incorporating health-focused amenities and programs. Additionally, eco-resorts are gaining traction, appealing to environmentally conscious travelers through sustainable practices and nature-centric experiences.
Technology integration and sustainable practices are becoming essential components of the modern resort business model. Many resorts are adopting advanced technologies for streamlined operations and enhanced guest experiences, like mobile check-ins, virtual concierge services, and personalized room controls. Sustainability is also a key focus, with resorts investing in renewable energy, waste reduction, and locally sourced food to minimize their environmental footprint. These trends indicate a shift towards more responsible and technologically advanced operations, promising a robust future for the resort industry.
Content Marketing : Create a blog on your website on what you has to offer to prospective customers.
Discounts : Provide multiple rewards or incentives to frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.
Social Media: Engage and promote on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your resort.
SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your resort has to offer. Email Marketing: send automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share.
Just Fill Up & Print
WASHINGTON (AP) — Confused about the business proposal to build a Trump Tower in Moscow? Join the club.
President Donald Trump’s lawyer-spokesman Rudy Giuliani and a disputed Buzzfeed News report have muddied the waters on exactly how long negotiations over the project went on. It’s a key question because Trump was pursuing the deal during the 2016 campaign while he was publicly calling for easing U.S. sanctions on Russia and as Moscow was directing a large-scale operation aimed at swaying the election his way.
Here’s what we know so far:
— September and October 2015: As a Trump Organization lawyer, Michael Cohen receives a proposal for a hotel, office and residential building in Russia that comes to be known as the Trump Tower Moscow project. One of Trump’s numerous corporate entities then enters into a letter of intent on the project.
— Late 2015: Donald Trump Jr. and Ivanka Trump are copied on emails about the project. In one email, Ivanka Trump suggests an architect for the building.
— May 4-6, 2016: Felix Sater, an executive who had worked on and off for the Trump Organization, and Cohen discuss having Trump visit Russia after the Republican National Convention. They also discuss the possibility of Cohen meeting in mid-June with Russian President Vladimir Putin and Russian Prime Minister Dmitry Medvedev. Sater said Peskov had invited Cohen as his guest.
— Aug. 28, 2017: Cohen submits to Congress a two-page letter about the Trump Tower Moscow deal, saying the project ended in January 2016, that he only discussed it three times with Trump, that he never considered traveling to Russia or asking Trump to travel there, and that he did not recall having contact with the Russian government about the proposal. All of those statements were false, according to court papers.
— September and October 2017: Cohen says in prepared remarks to the Senate intelligence committee that the Moscow deal ended “before the Iowa caucus and months before the first primary.” He says the same during testimony before the committee. Those statements turned out to be lies.
— Nov. 29, 2018: Cohen pleads guilty to lying to Congress. He says he briefed Trump and his family members on the Russia proposal through June 2016. Cohen says he lied to minimize the public understanding of Trump’s Russia ties, to try to limit the various Russia investigations and to be consistent with Trump’s “political messaging.”
— Dec. 12, 2018: Cohen is sentenced to three years in prison.
— Jan. 17, 2019: BuzzFeed News, citing two unnamed law enforcement officials, reports that Trump directed Cohen to lie to Congress about the Trump Tower Moscow proposal. The report does not specify what Trump said to Cohen or when he said it.
— Jan. 18, 2019: In a rare public statement, a spokesman for special counsel Robert Mueller disputes the BuzzFeed report. “BuzzFeed’s description of specific statements to the Special Counsel’s Office, and characterization of documents and testimony obtained by this office, regarding Michael Cohen’s Congressional testimony are not accurate,” spokesman Peter Carr says in a statement. BuzzFeed stands by the story and asks for clarity from Mueller’s team.
— Jan. 20-21, 2019: Giuliani suggests in TV interviews that Trump remembers conversations with Cohen about the project “up to as far as October, November,” or right up until the election. That would have extended the timeline for the Russian business deal well beyond what the president has publicly acknowledged. Giuliani also leaves open the possibility that Trump and Cohen might have discussed Cohen’s testimony. The next day, Giuliani walks back his comments, saying they “did not represent the actual timing or circumstances of any discussions.” He says his comments were “hypothetical” and “not based on conversations” he had with the president.
Associated Press writers Michael Balsamo, Eric Tucker and Michael Biesecker contributed to this report.
IMAGES
VIDEO
COMMENTS
Learn how to write a resort business plan with a free template and sample. Find out the key steps, market analysis, financial projections, and tips for starting a resort business.
A resort business plan is a plan to start and/or grow your resort business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategy and details your financial projections. You can easily complete your Resort business plan using our Resort Business Plan Template here.
Learn how to write a resort business plan with this comprehensive guide. Find out the types of resorts, market research, funding sources, and financial model for your resort.
Top 10 Resort Business Plan Templates with Examples ...
Resort Business Plan Template. If you want to start a resort or expand your resort business, you need a business plan. The following Resort business plan template gives you the key elements to include in a winning Resort business plan. It can be used to start an all inclusive resort, a ski resort, a health spa resort, an eco tourism resort, or any other type of resort business.
5.1 Market Trends. The global resort and hotel industry generate more than $550 billion in revenue as of 2016. The resort and hotel industry is one of the important industries of the United States and has grown annually steadily over the recent years. It generated more than $190 billion in revenue as of 2015.
Writing a business plan for a luxury resort can be quite daunting, but it's an essential step towards turning your dream into a reality. To help you streamline the process, we've put together a 9-step checklist that covers everything you need to consider when creating your business plan. Step 1: Conduct Market Research; Step 2: Determine Target ...
Sample Resort Business Plan. Writing a business plan is a crucial step in starting a resort. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring resort owners, having access to a sample resort business plan can be especially helpful in ...
The resort seeks an initial funding amount of $2.5 million to cover start-up costs. The funding will be used for: Property acquisition: 40%. Construction and renovation: 30%. Marketing and pre-opening expenses: 20%. Initial operating costs: 10%. Learn more: Executive Summary Blueprint: Key Tips for Business Plan Success.
The business description section of a resort business plan delves into the heart of the venture, providing a detailed overview of the resort's vision, mission, and core values. It articulates the purpose of the resort, highlighting the experiences and benefits it aims to offer to its target market. This section also describes the resort's ...
9. Implementation Plan: Provide a timeline and action plan for launching and operating your resort. Break down the key milestones, such as site selection, construction, staffing, and marketing campaigns, to ensure a smooth and successful opening. Remember, your business plan is not a static document.
The written part of a resort business plan. The written part of a resort business plan usually consists of 7 comprehensive sections. From crafting an executive summary to presenting your financials, let's have a look at each of the key sections that compose a business plan. 1. The executive summary.
A resort business plan serves as the roadmap for turning your dream retreat into a thriving reality. It is a strategic document that outlines the objectives, operational structure, and financial ...
Cost of launching a website - $1,500. Cost of throwing a grand opening party - $10,000. Miscellaneous - $40,000. From the above estimate, we would need the sum of $1,000,000 to be able to successfully set up and start our beach resort business in Nevada - Las Vegas.
A resort business plan is a detailed document that outlines how a resort business will operate and succeed. It describes the resort's goals, strategies, and the steps needed to achieve them.
10 sections to include in your hotel business plan
As growth warrants, the 10-acre site would allow for future expansion of the lodging portion of the resort (Phase II). Business Plan Purpose Introduction In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used ...
A complete resort business plan sample template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95). All this and much much more.
Resort Business Plan [2024- Download Free PDF]
Trump Tower Moscow
Drew Angerer. Michael Cohen seen at Trump Tower, December 12, 2016. Cohen fell afoul of the special counsel for lying to Congress at least three times about the timeline and extent of these plans ...
Discover peace of mind and emerge refreshed at Quantum Spa & Health Club at Ararat Park Hyatt Moscow. Soap Massage. 60 min. — RUB 13 000. 90 min. — RUB 16 000. A relaxing program that is the best technique for skin cleansing and ultimate pampering. It starts with deep peeling over the entire body and is complemented by a full-body foam ...
Here's what we know so far: — September and October 2015: As a Trump Organization lawyer, Michael Cohen receives a proposal for a hotel, office and residential building in Russia that comes to be known as the Trump Tower Moscow project. One of Trump's numerous corporate entities then enters into a letter of intent on the project.