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• What is Secondary Research? | Definition, Types, & Examples

What is Secondary Research? | Definition, Types, & Examples

Published on January 20, 2023 by Tegan George . Revised on January 12, 2024.

Secondary research is a research method that uses data that was collected by someone else. In other words, whenever you conduct research using data that already exists, you are conducting secondary research. On the other hand, any type of research that you undertake yourself is called primary research .

Secondary research can be qualitative or quantitative in nature. It often uses data gathered from published peer-reviewed papers, meta-analyses, or government or private sector databases and datasets.

Table of contents

When to use secondary research, types of secondary research, examples of secondary research, advantages and disadvantages of secondary research, other interesting articles, frequently asked questions.

Secondary research is a very common research method, used in lieu of collecting your own primary data. It is often used in research designs or as a way to start your research process if you plan to conduct primary research later on.

Since it is often inexpensive or free to access, secondary research is a low-stakes way to determine if further primary research is needed, as gaps in secondary research are a strong indication that primary research is necessary. For this reason, while secondary research can theoretically be exploratory or explanatory in nature, it is usually explanatory: aiming to explain the causes and consequences of a well-defined problem.

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Secondary research can take many forms, but the most common types are:

Statistical analysis

Literature reviews, case studies, content analysis.

There is ample data available online from a variety of sources, often in the form of datasets. These datasets are often open-source or downloadable at a low cost, and are ideal for conducting statistical analyses such as hypothesis testing or regression analysis .

Credible sources for existing data include:

• The government
• Government agencies
• Non-governmental organizations
• Educational institutions
• Businesses or consultancies
• Libraries or archives
• Newspapers, academic journals, or magazines

A literature review is a survey of preexisting scholarly sources on your topic. It provides an overview of current knowledge, allowing you to identify relevant themes, debates, and gaps in the research you analyze. You can later apply these to your own work, or use them as a jumping-off point to conduct primary research of your own.

Structured much like a regular academic paper (with a clear introduction, body, and conclusion), a literature review is a great way to evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

A case study is a detailed study of a specific subject. It is usually qualitative in nature and can focus on  a person, group, place, event, organization, or phenomenon. A case study is a great way to utilize existing research to gain concrete, contextual, and in-depth knowledge about your real-world subject.

You can choose to focus on just one complex case, exploring a single subject in great detail, or examine multiple cases if you’d prefer to compare different aspects of your topic. Preexisting interviews , observational studies , or other sources of primary data make for great case studies.

Content analysis is a research method that studies patterns in recorded communication by utilizing existing texts. It can be either quantitative or qualitative in nature, depending on whether you choose to analyze countable or measurable patterns, or more interpretive ones. Content analysis is popular in communication studies, but it is also widely used in historical analysis, anthropology, and psychology to make more semantic qualitative inferences.

Secondary research is a broad research approach that can be pursued any way you’d like. Here are a few examples of different ways you can use secondary research to explore your research topic .

Secondary research is a very common research approach, but has distinct advantages and disadvantages.

Advantages of secondary research

Advantages include:

• Secondary data is very easy to source and readily available .
• It is also often free or accessible through your educational institution’s library or network, making it much cheaper to conduct than primary research .
• As you are relying on research that already exists, conducting secondary research is much less time consuming than primary research. Since your timeline is so much shorter, your research can be ready to publish sooner.
• Using data from others allows you to show reproducibility and replicability , bolstering prior research and situating your own work within your field.

Disadvantages of secondary research

Disadvantages include:

• Ease of access does not signify credibility . It’s important to be aware that secondary research is not always reliable , and can often be out of date. It’s critical to analyze any data you’re thinking of using prior to getting started, using a method like the CRAAP test .
• Secondary research often relies on primary research already conducted. If this original research is biased in any way, those research biases could creep into the secondary results.

Many researchers using the same secondary research to form similar conclusions can also take away from the uniqueness and reliability of your research. Many datasets become “kitchen-sink” models, where too many variables are added in an attempt to draw increasingly niche conclusions from overused data . Data cleansing may be necessary to test the quality of the research.

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If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Inclusion and exclusion criteria

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

A systematic review is secondary research because it uses existing research. You don’t collect new data yourself.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
• If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

Sources in this article

We strongly encourage students to use sources in their work. You can cite our article (APA Style) or take a deep dive into the articles below.

George, T. (2024, January 12). What is Secondary Research? | Definition, Types, & Examples. Scribbr. Retrieved August 12, 2024, from https://www.scribbr.com/methodology/secondary-research/

Largan, C., & Morris, T. M. (2019). Qualitative Secondary Research: A Step-By-Step Guide (1st ed.). SAGE Publications Ltd.

Peloquin, D., DiMaio, M., Bierer, B., & Barnes, M. (2020). Disruptive and avoidable: GDPR challenges to secondary research uses of data. European Journal of Human Genetics , 28 (6), 697–705. https://doi.org/10.1038/s41431-020-0596-x

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Secondary Research: Definition, Methods and Examples.

In the world of research, there are two main types of data sources: primary and secondary. While primary research involves collecting new data directly from individuals or sources, secondary research involves analyzing existing data already collected by someone else. Today we’ll discuss secondary research.

One common source of this research is published research reports and other documents. These materials can often be found in public libraries, on websites, or even as data extracted from previously conducted surveys. In addition, many government and non-government agencies maintain extensive data repositories that can be accessed for research purposes.

LEARN ABOUT: Research Process Steps

While secondary research may not offer the same level of control as primary research, it can be a highly valuable tool for gaining insights and identifying trends. Researchers can save time and resources by leveraging existing data sources while still uncovering important information.

What is Secondary Research: Definition

Secondary research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of the research.

One of the key advantages of secondary research is that it allows us to gain insights and draw conclusions without having to collect new data ourselves. This can save time and resources and also allow us to build upon existing knowledge and expertise.

When conducting secondary research, it’s important to be thorough and thoughtful in our approach. This means carefully selecting the sources and ensuring that the data we’re analyzing is reliable and relevant to the research question . It also means being critical and analytical in the analysis and recognizing any potential biases or limitations in the data.

LEARN ABOUT: Level of Analysis

Secondary research is much more cost-effective than primary research , as it uses already existing data, unlike primary research, where data is collected firsthand by organizations or businesses or they can employ a third party to collect data on their behalf.

LEARN ABOUT: Data Analytics Projects

Secondary Research Methods with Examples

Secondary research is cost-effective, one of the reasons it is a popular choice among many businesses and organizations. Not every organization is able to pay a huge sum of money to conduct research and gather data. So, rightly secondary research is also termed “ desk research ”, as data can be retrieved from sitting behind a desk.

The following are popularly used secondary research methods and examples:

1. Data Available on The Internet

One of the most popular ways to collect secondary data is the internet. Data is readily available on the internet and can be downloaded at the click of a button.

This data is practically free of cost, or one may have to pay a negligible amount to download the already existing data. Websites have a lot of information that businesses or organizations can use to suit their research needs. However, organizations need to consider only authentic and trusted website to collect information.

2. Government and Non-Government Agencies

Data for secondary research can also be collected from some government and non-government agencies. For example, US Government Printing Office, US Census Bureau, and Small Business Development Centers have valuable and relevant data that businesses or organizations can use.

There is a certain cost applicable to download or use data available with these agencies. Data obtained from these agencies are authentic and trustworthy.

3. Public Libraries

Public libraries are another good source to search for data for this research. Public libraries have copies of important research that were conducted earlier. They are a storehouse of important information and documents from which information can be extracted.

The services provided in these public libraries vary from one library to another. More often, libraries have a huge collection of government publications with market statistics, large collection of business directories and newsletters.

4. Educational Institutions

Importance of collecting data from educational institutions for secondary research is often overlooked. However, more research is conducted in colleges and universities than any other business sector.

The data that is collected by universities is mainly for primary research. However, businesses or organizations can approach educational institutions and request for data from them.

5. Commercial Information Sources

Local newspapers, journals, magazines, radio and TV stations are a great source to obtain data for secondary research. These commercial information sources have first-hand information on economic developments, political agenda, market research, demographic segmentation and similar subjects.

Businesses or organizations can request to obtain data that is most relevant to their study. Businesses not only have the opportunity to identify their prospective clients but can also know about the avenues to promote their products or services through these sources as they have a wider reach.

Learn More: Data Collection Methods: Types & Examples

Key Differences between Primary Research and Secondary Research

Understanding the distinction between primary research and secondary research is essential in determining which research method is best for your project. These are the two main types of research methods, each with advantages and disadvantages. In this section, we will explore the critical differences between the two and when it is appropriate to use them.

How to Conduct Secondary Research?

We have already learned about the differences between primary and secondary research. Now, let’s take a closer look at how to conduct it.

Secondary research is an important tool for gathering information already collected and analyzed by others. It can help us save time and money and allow us to gain insights into the subject we are researching. So, in this section, we will discuss some common methods and tips for conducting it effectively.

Here are the steps involved in conducting secondary research:

1. Identify the topic of research: Before beginning secondary research, identify the topic that needs research. Once that’s done, list down the research attributes and its purpose.

2. Identify research sources: Next, narrow down on the information sources that will provide most relevant data and information applicable to your research.

3. Collect existing data: Once the data collection sources are narrowed down, check for any previous data that is available which is closely related to the topic. Data related to research can be obtained from various sources like newspapers, public libraries, government and non-government agencies etc.

4. Combine and compare: Once data is collected, combine and compare the data for any duplication and assemble data into a usable format. Make sure to collect data from authentic sources. Incorrect data can hamper research severely.

4. Analyze data: Analyze collected data and identify if all questions are answered. If not, repeat the process if there is a need to dwell further into actionable insights.

Advantages of Secondary Research

Secondary research offers a number of advantages to researchers, including efficiency, the ability to build upon existing knowledge, and the ability to conduct research in situations where primary research may not be possible or ethical. By carefully selecting their sources and being thoughtful in their approach, researchers can leverage secondary research to drive impact and advance the field. Some key advantages are the following:

1. Most information in this research is readily available. There are many sources from which relevant data can be collected and used, unlike primary research, where data needs to collect from scratch.

2. This is a less expensive and less time-consuming process as data required is easily available and doesn’t cost much if extracted from authentic sources. A minimum expenditure is associated to obtain data.

3. The data that is collected through secondary research gives organizations or businesses an idea about the effectiveness of primary research. Hence, organizations or businesses can form a hypothesis and evaluate cost of conducting primary research.

4. Secondary research is quicker to conduct because of the availability of data. It can be completed within a few weeks depending on the objective of businesses or scale of data needed.

As we can see, this research is the process of analyzing data already collected by someone else, and it can offer a number of benefits to researchers.

Disadvantages of Secondary Research

On the other hand, we have some disadvantages that come with doing secondary research. Some of the most notorious are the following:

1. Although data is readily available, credibility evaluation must be performed to understand the authenticity of the information available.

2. Not all secondary data resources offer the latest reports and statistics. Even when the data is accurate, it may not be updated enough to accommodate recent timelines.

3. Secondary research derives its conclusion from collective primary research data. The success of your research will depend, to a greater extent, on the quality of research already conducted by primary research.

LEARN ABOUT: 12 Best Tools for Researchers

In conclusion, secondary research is an important tool for researchers exploring various topics. By leveraging existing data sources, researchers can save time and resources, build upon existing knowledge, and conduct research in situations where primary research may not be feasible.

There are a variety of methods and examples of secondary research, from analyzing public data sets to reviewing previously published research papers. As students and aspiring researchers, it’s important to understand the benefits and limitations of this research and to approach it thoughtfully and critically. By doing so, we can continue to advance our understanding of the world around us and contribute to meaningful research that positively impacts society.

QuestionPro can be a useful tool for conducting secondary research in a variety of ways. You can create online surveys that target a specific population, collecting data that can be analyzed to gain insights into consumer behavior, attitudes, and preferences; analyze existing data sets that you have obtained through other means or benchmark your organization against others in your industry or against industry standards. The software provides a range of benchmarking tools that can help you compare your performance on key metrics, such as customer satisfaction, with that of your peers.

Using QuestionPro thoughtfully and strategically allows you to gain valuable insights to inform decision-making and drive business success. Start today for free! No credit card is required.

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What is Secondary Research? Types, Methods, Examples

Appinio Research · 20.09.2023 · 13min read

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where secondary research steps in—a powerful approach that allows us to explore existing data and information others collect.

Whether you're a student, a professional, or someone seeking to make informed decisions, understanding the art of secondary research opens doors to a wealth of knowledge.

What is Secondary Research?

Secondary Research refers to the process of gathering and analyzing existing data, information, and knowledge that has been previously collected and compiled by others. This approach allows researchers to leverage available sources, such as articles, reports, and databases, to gain insights, validate hypotheses, and make informed decisions without collecting new data.

Benefits of Secondary Research

Secondary research offers a range of advantages that can significantly enhance your research process and the quality of your findings.

• Time and Cost Efficiency: Secondary research saves time and resources by utilizing existing data sources, eliminating the need for data collection from scratch.
• Wide Range of Data: Secondary research provides access to vast information from various sources, allowing for comprehensive analysis.
• Historical Perspective: Examining past research helps identify trends, changes, and long-term patterns that might not be immediately apparent.
• Reduced Bias: As data is collected by others, there's often less inherent bias than in conducting primary research, where biases might affect data collection.
• Support for Primary Research: Secondary research can lay the foundation for primary research by providing context and insights into gaps in existing knowledge.
• Comparative Analysis : By integrating data from multiple sources, you can conduct robust comparative analyses for more accurate conclusions.
• Benchmarking and Validation: Secondary research aids in benchmarking performance against industry standards and validating hypotheses.

Primary Research vs. Secondary Research

When it comes to research methodologies, primary and secondary research each have their distinct characteristics and advantages. Here's a brief comparison to help you understand the differences.

Primary Research

• Data Source: Involves collecting new data directly from original sources.
• Data Collection: Researchers design and conduct surveys, interviews, experiments, or observations.
• Time and Resources: Typically requires more time, effort, and resources due to data collection.
• Fresh Insights: Provides firsthand, up-to-date information tailored to specific research questions.
• Control: Researchers control the data collection process and can shape methodologies.

Secondary Research

• Data Source: Involves utilizing existing data and information collected by others.
• Data Collection: Researchers search, select, and analyze data from published sources, reports, and databases.
• Time and Resources: Generally more time-efficient and cost-effective as data is already available.
• Existing Knowledge: Utilizes data that has been previously compiled, often providing broader context.
• Less Control: Researchers have limited control over how data was collected originally, if any.

Choosing between primary and secondary research depends on your research objectives, available resources, and the depth of insights you require.

Types of Secondary Research

Secondary research encompasses various types of existing data sources that can provide valuable insights for your research endeavors. Understanding these types can help you choose the most relevant sources for your objectives.

Here are the primary types of secondary research:

Internal Sources

Internal sources consist of data generated within your organization or entity. These sources provide valuable insights into your own operations and performance.

• Company Records and Data: Internal reports, documents, and databases that house information about sales, operations, and customer interactions.
• Sales Reports and Customer Data: Analysis of past sales trends, customer demographics, and purchasing behavior.
• Financial Statements and Annual Reports: Financial data, such as balance sheets and income statements, offer insights into the organization's financial health.

External Sources

External sources encompass data collected and published by entities outside your organization.

These sources offer a broader perspective on various subjects.

• Published Literature and Journals: Scholarly articles, research papers, and academic studies available in journals or online databases.
• Market Research Reports: Reports from market research firms that provide insights into industry trends, consumer behavior, and market forecasts.
• Government and NGO Databases: Data collected and maintained by government agencies and non-governmental organizations, offering demographic, economic, and social information.
• Online Media and News Articles: News outlets and online publications that cover current events, trends, and societal developments.

Each type of secondary research source holds its value and relevance, depending on the nature of your research objectives. Combining these sources lets you understand the subject matter and make informed decisions.

How to Conduct Secondary Research?

Effective secondary research involves a thoughtful and systematic approach that enables you to extract valuable insights from existing data sources. Here's a step-by-step guide on how to navigate the process:

1. Define Your Research Objectives

Before delving into secondary research, clearly define what you aim to achieve. Identify the specific questions you want to answer, the insights you're seeking, and the scope of your research.

2. Identify Relevant Sources

Begin by identifying the most appropriate sources for your research. Consider the nature of your research objectives and the data type you require. Seek out sources such as academic journals, market research reports, official government databases, and reputable news outlets.

3. Evaluate Source Credibility

Ensuring the credibility of your sources is crucial. Evaluate the reliability of each source by assessing factors such as the author's expertise, the publication's reputation, and the objectivity of the information provided. Choose sources that align with your research goals and are free from bias.

4. Extract and Analyze Information

Once you've gathered your sources, carefully extract the relevant information. Take thorough notes, capturing key data points, insights, and any supporting evidence. As you accumulate information, start identifying patterns, trends, and connections across different sources.

5. Synthesize Findings

As you analyze the data, synthesize your findings to draw meaningful conclusions. Compare and contrast information from various sources to identify common themes and discrepancies. This synthesis process allows you to construct a coherent narrative that addresses your research objectives.

6. Address Limitations and Gaps

Acknowledge the limitations and potential gaps in your secondary research. Recognize that secondary data might have inherent biases or be outdated. Where necessary, address these limitations by cross-referencing information or finding additional sources to fill in gaps.

7. Contextualize Your Findings

Contextualization is crucial in deriving actionable insights from your secondary research. Consider the broader context within which the data was collected. How does the information relate to current trends, societal changes, or industry shifts? This contextual understanding enhances the relevance and applicability of your findings.

8. Cite Your Sources

Maintain academic integrity by properly citing the sources you've used for your secondary research. Accurate citations not only give credit to the original authors but also provide a clear trail for readers to access the information themselves.

9. Integrate Secondary and Primary Research (If Applicable)

In some cases, combining secondary and primary research can yield more robust insights. If you've also conducted primary research, consider integrating your secondary findings with your primary data to provide a well-rounded perspective on your research topic.

You can use a market research platform like Appinio to conduct primary research with real-time insights in minutes!

10. Communicate Your Findings

Finally, communicate your findings effectively. Whether it's in an academic paper, a business report, or any other format, present your insights clearly and concisely. Provide context for your conclusions and use visual aids like charts and graphs to enhance understanding.

Remember that conducting secondary research is not just about gathering information—it's about critically analyzing, interpreting, and deriving valuable insights from existing data. By following these steps, you'll navigate the process successfully and contribute to the body of knowledge in your field.

Secondary Research Examples

To better understand how secondary research is applied in various contexts, let's explore a few real-world examples that showcase its versatility and value.

Market Analysis and Trend Forecasting

Imagine you're a marketing strategist tasked with launching a new product in the smartphone industry. By conducting secondary research, you can:

• Access Market Reports: Utilize market research reports to understand consumer preferences, competitive landscape, and growth projections.
• Analyze Trends: Examine past sales data and industry reports to identify trends in smartphone features, design, and user preferences.
• Benchmark Competitors: Compare market share, customer satisfaction , and pricing strategies of key competitors to develop a strategic advantage.
• Forecast Demand: Use historical sales data and market growth predictions to estimate demand for your new product.

Academic Research and Literature Reviews

Suppose you're a student researching climate change's effects on marine ecosystems. Secondary research aids your academic endeavors by:

• Reviewing Existing Studies: Analyze peer-reviewed articles and scientific papers to understand the current state of knowledge on the topic.
• Identifying Knowledge Gaps: Identify areas where further research is needed based on what existing studies still need to cover.
• Comparing Methodologies: Compare research methodologies used by different studies to assess the strengths and limitations of their approaches.
• Synthesizing Insights: Synthesize findings from various studies to form a comprehensive overview of the topic's implications on marine life.

Competitive Landscape Assessment for Business Strategy

Consider you're a business owner looking to expand your restaurant chain to a new location. Secondary research aids your strategic decision-making by:

• Analyzing Demographics: Utilize demographic data from government databases to understand the local population's age, income, and preferences.
• Studying Local Trends: Examine restaurant industry reports to identify the types of cuisines and dining experiences currently popular in the area.
• Understanding Consumer Behavior: Analyze online reviews and social media discussions to gauge customer sentiment towards existing restaurants in the vicinity.
• Assessing Economic Conditions: Access economic reports to evaluate the local economy's stability and potential purchasing power.

These examples illustrate the practical applications of secondary research across various fields to provide a foundation for informed decision-making, deeper understanding, and innovation.

Secondary Research Limitations

While secondary research offers many benefits, it's essential to be aware of its limitations to ensure the validity and reliability of your findings.

• Data Quality and Validity: The accuracy and reliability of secondary data can vary, affecting the credibility of your research.
• Limited Contextual Information: Secondary sources might lack detailed contextual information, making it important to interpret findings within the appropriate context.
• Data Suitability: Existing data might not align perfectly with your research objectives, leading to compromises or incomplete insights.
• Outdated Information: Some sources might provide obsolete information that doesn't accurately reflect current trends or situations.
• Potential Bias: While secondary data is often less biased, biases might still exist in the original data sources, influencing your findings.
• Incompatibility of Data: Combining data from different sources might pose challenges due to variations in definitions, methodologies, or units of measurement.
• Lack of Control: Unlike primary research, you have no control over how data was collected or its quality, potentially affecting your analysis. Understanding these limitations will help you navigate secondary research effectively and make informed decisions based on a well-rounded understanding of its strengths and weaknesses.

Secondary research is a valuable tool that businesses can use to their advantage. By tapping into existing data and insights, companies can save time, resources, and effort that would otherwise be spent on primary research. This approach equips decision-makers with a broader understanding of market trends, consumer behaviors, and competitive landscapes. Additionally, benchmarking against industry standards and validating hypotheses empowers businesses to make informed choices that lead to growth and success.

As you navigate the world of secondary research, remember that it's not just about data retrieval—it's about strategic utilization. With a clear grasp of how to access, analyze, and interpret existing information, businesses can stay ahead of the curve, adapt to changing landscapes, and make decisions that are grounded in reliable knowledge.

How to Conduct Secondary Research in Minutes?

In the world of decision-making, having access to real-time consumer insights is no longer a luxury—it's a necessity. That's where Appinio comes in, revolutionizing how businesses gather valuable data for better decision-making. As a real-time market research platform, Appinio empowers companies to tap into the pulse of consumer opinions swiftly and seamlessly.

• Fast Insights: Say goodbye to lengthy research processes. With Appinio, you can transform questions into actionable insights in minutes.
• Data-Driven Decisions: Harness the power of real-time consumer insights to drive your business strategies, allowing you to make informed choices on the fly.
• Seamless Integration: Appinio handles the research and technical complexities, freeing you to focus on what truly matters: making rapid data-driven decisions that propel your business forward.

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What is secondary research?

Last updated

7 February 2023

Reviewed by

Cathy Heath

In this guide, we explain in detail what secondary research is, including the difference between this research method and primary research, the different sources for secondary research, and how you can benefit from this research method.

Analyze your secondary research

Bring your secondary research together inside Dovetail, tag PDFs, and uncover actionable insights

• Overview of secondary research

Secondary research is a method by which the researcher finds existing data, filters it to meet the context of their research question, analyzes it, and then summarizes it to come up with valid research conclusions.

This research method involves searching for information, often via the internet, using keywords or search terms relevant to the research question. The goal is to find data from internal and external sources that are up-to-date and authoritative, and that fully answer the question.

Secondary research reviews existing research and looks for patterns, trends, and insights, which helps determine what further research, if any, is needed.

• Secondary research methods

Secondary research is more economical than primary research, mainly because the methods for this type of research use existing data and do not require the data to be collected first-hand or by a third party that you have to pay.

Secondary research is referred to as ‘desk research’ or ‘desktop research,’ since the data can be retrieved from behind a desk instead of having to host a focus group and create the research from scratch.

Finding existing research is relatively easy since there are numerous accessible sources organizations can use to obtain the information they need. These  include:

The internet:  This data is either free or behind a paywall. Yet, while there are plenty of sites on the internet with information that can be used, businesses need to be careful to collect information from trusted and authentic websites to ensure the data is accurate.

Government agencies: Government agencies are typically known to provide valuable, trustworthy information that companies can use for their research.

The public library: This establishment holds paper-based and online sources of reliable information, including business databases, magazines, newspapers, and government publications. Be mindful of any copyright restrictions that may apply when using these sources.

Commercial information: This source provides first-hand information on politics, demographics, and economic developments through information aggregators, newspapers, magazines, radio, blogs, podcasts, and journals. This information may be free or behind a paywall.

Educational and scientific facilities: Universities, colleges, and specialized research facilities carry out significant amounts of research. As a result, they have data that may be available to the public and businesses for use.

• Key differences between primary research and secondary research

Both primary and secondary research methods provide researchers with vital, complementary information, despite some major differences between the two approaches.

Primary research involves gathering first-hand information by directly working with the target market, users, and interviewees. Researchers ask questions directly using surveys , interviews, and focus groups.

Through the primary research method, researchers obtain targeted responses and accurate results directly related to their overall research goals.

Secondary research uses existing data, such as published reports, that have already been completed through earlier primary and secondary research. Researchers can use this existing data to support their research goals and preliminary research findings.

Other notable differences between primary and secondary research  include:

Relevance: Primary research uses raw data relevant to the investigation's goals. Secondary research may contain irrelevant data or may not neatly fit the parameters of the researcher's goals.

Time: Primary research takes a lot of time. Secondary research can be done relatively quickly.

Researcher bias: Primary research can be subject to researcher bias.

Cost: Primary research can be expensive. Secondary research can be more affordable because the data is often free. However, valuable data is often behind a paywall. The piece of secondary research you want may not exist or be very expensive, so you may have to turn to primary research to fill the information gap.

• When to conduct secondary research

Both primary and secondary research have roles to play in providing a holistic and accurate understanding of a topic. Generally, secondary research is done at the beginning of the research phase, especially if the topic is new.

Secondary research can provide context and critical background information to understand the issue at hand and identify any gaps, that could then be filled by primary research.

• How to conduct secondary research

Researchers usually follow several steps for secondary research.

1. Identify and define the research topic

Before starting either of these research methods, you first need to determine the following:

Topic to be researched

Purpose of this research

For instance, you may want to explore a question, determine why something happened, or confirm whether an issue is true.

At this stage, you also need to consider what search terms or keywords might be the most effective for this topic. You could do this by looking at what synonyms exist for your topic, the use of industry terms and acronyms, as well as the balance between statistical or quantitative data and contextual data to support your research topic.

It’s also essential to define what you don’t want to cover in your secondary research process. This might be choosing only to use recent information or only focusing on research based on a particular country or type of consumer. From there, once you know what you want to know and why you can decide whether you need to use both primary and secondary research to answer your questions.

2. Find research and existing data sources

Once you have determined your research topic , select the information sources that will provide you with the most appropriate and relevant data for your research. If you need secondary research, you want to determine where this information can likely be found, for example:

Trade associations

Government sources

Create a list of the relevant data sources , and other organizations or people that can help you find what you need.

3. Begin searching and collecting the existing data

Once you have narrowed down your sources, you will start gathering this information and putting it into an organized system. This often involves:

Checking the credibility of the source

Setting up meetings with research teams

Signing up for accounts to access certain websites or journals

One search result on the internet often leads to other pieces of helpful information, known as ‘pearl gathering’ or ‘pearl harvesting.’ This is usually a serendipitous activity, which can lead to valuable nuggets of information you may not have been aware of or considered.

4. Combine the data and compare the results

Once you have gathered all the data, start going through it by carefully examining all the information and comparing it to ensure the data is usable and that it isn’t duplicated or corrupted. Contradictory information is useful—just make sure you note the contradiction and the context. Be mindful of copyright and plagiarism when using secondary research and always cite your sources.

Once you have assessed everything, you will begin to look at what this information tells you by checking out the trends and comparing the different datasets. You will also investigate what this information means for your research, whether it helps your overall goal, and any gaps or deficiencies.

5. Analyze your data and explore further

In the final stage of conducting secondary research, you will analyze the data you have gathered and determine if it answers the questions you had before you started researching. Check that you understand the information, whether it fills in all your gaps, and whether it provides you with other insights or actions you should take next.

If you still need further data, repeat these steps to find additional information that can help you explore your topic more deeply. You may also need to supplement what you find with primary research to ensure that your data is complete, accurate, transparent, and credible.

• The advantages of secondary research

There are numerous advantages to performing secondary research. Some key benefits are:

Quicker than primary research: Because the data is already available, you can usually find the information you need fairly quickly. Not only will secondary research help you research faster, but you will also start optimizing the data more quickly.

Plenty of available data: There are countless sources for you to choose from, making research more accessible. This data may be already compiled and arranged, such as statistical information,  so you can quickly make use of it.

Lower costs:  Since you will not have to carry out the research from scratch, secondary research tends to be much more affordable than primary research.

Opens doors to further research:  Existing research usually identifies whether more research needs to be done. This could mean follow-up surveys or telephone interviews with subject matter experts (SME) to add value to your own research.

• The disadvantages of secondary research

While there are plenty of benefits to secondary research are plenty, there are some issues you should be aware of. These include:

Credibility issues: It is important to verify the sources used. Some information may be biased and not reflect or hide, relevant issues or challenges. It could also be inaccurate.

No recent information:  Even if data may seem accurate, it may not be up to date, so the information you gather may no longer be correct. Outdated research can distort your overall findings.

Poor quality: Because secondary research tends to make conclusions from primary research data, the success of secondary research will depend on the quality and context of the research that has already been completed. If the research you are using is of poor quality, this will bring down the quality of your own findings.

Research doesn’t exist or is not easily accessible, or is expensive: Sometimes the information you need is confidential or proprietary, such as sales or earnings figures. Many information-based businesses attach value to the information they hold or publish, so the costs to access this information can be prohibitive.

Should you complete secondary research or primary research first?

Due to the costs and time involved in primary research, it may be more beneficial to conduct secondary market research first. This will save you time and provide a picture of what issues you may come across in your research. This allows you to focus on using more expensive primary research to get the specific answers you want.

What should you ask yourself before using secondary research data?

Check the date of the research to make sure it is still relevant. Also, determine the data source so you can assess how credible and trustworthy it is likely to be. For example, data from known brands, professional organizations, and even government agencies are usually excellent sources to use in your secondary research, as it tends to be trustworthy.

Be careful when using some websites and personal blogs as they may be based on opinions rather than facts. However, these sources can be useful for determining sentiment about a product or service, and help direct any primary research.

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Secondary Research Guide: Definition, Methods, Examples

Apr 3, 2024

8 min. read

The internet has vastly expanded our access to information, allowing us to learn almost anything about everything. But not all market research is created equal , and this secondary research guide explains why.

There are two key ways to do research. One is to test your own ideas, make your own observations, and collect your own data to derive conclusions. The other is to use secondary research — where someone else has done most of the heavy lifting for you. 

Here’s an overview of secondary research and the value it brings to data-driven businesses.

Secondary Research Definition: What Is Secondary Research?

Primary vs Secondary Market Research

What Are Secondary Research Methods?

Advantages of secondary research, disadvantages of secondary research, best practices for secondary research, how to conduct secondary research with meltwater.

Secondary research definition: The process of collecting information from existing sources and data that have already been analyzed by others.

Secondary research (aka desk research or complementary research ) provides a foundation to help you understand a topic, with the goal of building on existing knowledge. They often cover the same information as primary sources, but they add a layer of analysis and explanation to them.

Users can choose from several secondary research types and sources, including:

• Journal articles
• Research papers

With secondary sources, users can draw insights, detect trends , and validate findings to jumpstart their research efforts.

Primary vs. Secondary Market Research

We’ve touched a little on primary research , but it’s essential to understand exactly how primary and secondary research are unique.

Think of primary research as the “thing” itself, and secondary research as the analysis of the “thing,” like these primary and secondary research examples:

• An expert gives an interview (primary research) and a marketer uses that interview to write an article (secondary research).
• A company conducts a consumer satisfaction survey (primary research) and a business analyst uses the survey data to write a market trend report (secondary research).
• A marketing team launches a new advertising campaign across various platforms (primary research) and a marketing research firm, like Meltwater for market research , compiles the campaign performance data to benchmark against industry standards (secondary research).

In other words, primary sources make original contributions to a topic or issue, while secondary sources analyze, synthesize, or interpret primary sources.

Both are necessary when optimizing a business, gaining a competitive edge , improving marketing, or understanding consumer trends that may impact your business.

Secondary research methods focus on analyzing existing data rather than collecting primary data . Common examples of secondary research methods include:

• Literature review . Researchers analyze and synthesize existing literature (e.g., white papers, research papers, articles) to find knowledge gaps and build on current findings.
• Content analysis . Researchers review media sources and published content to find meaningful patterns and trends.
• AI-powered secondary research . Platforms like Meltwater for market research analyze vast amounts of complex data and use AI technologies like natural language processing and machine learning to turn data into contextual insights.

Researchers today have access to more secondary research companies and market research tools and technology than ever before, allowing them to streamline their efforts and improve their findings.

Want to see how Meltwater can complement your secondary market research efforts? Simply fill out the form at the bottom of this post, and we'll be in touch.

Conducting secondary research offers benefits in every job function and use case, from marketing to the C-suite. Here are a few advantages you can expect.

Cost and time efficiency

Using existing research saves you time and money compared to conducting primary research. Secondary data is readily available and easily accessible via libraries, free publications, or the Internet. This is particularly advantageous when you face time constraints or when a project requires a large amount of data and research.

Access to large datasets

Secondary data gives you access to larger data sets and sample sizes compared to what primary methods may produce. Larger sample sizes can improve the statistical power of the study and add more credibility to your findings.

Ability to analyze trends and patterns

Using larger sample sizes, researchers have more opportunities to find and analyze trends and patterns. The more data that supports a trend or pattern, the more trustworthy the trend becomes and the more useful for making decisions. 

Historical context

Using a combination of older and recent data allows researchers to gain historical context about patterns and trends. Learning what’s happened before can help decision-makers gain a better current understanding and improve how they approach a problem or project.

Basis for further research

Ideally, you’ll use secondary research to further other efforts . Secondary sources help to identify knowledge gaps, highlight areas for improvement, or conduct deeper investigations.

Tip: Learn how to use Meltwater as a research tool and how Meltwater uses AI.

Secondary research comes with a few drawbacks, though these aren’t necessarily deal breakers when deciding to use secondary sources.

Reliability concerns

Researchers don’t always know where the data comes from or how it’s collected, which can lead to reliability concerns. They don’t control the initial process, nor do they always know the original purpose for collecting the data, both of which can lead to skewed results.

Potential bias

The original data collectors may have a specific agenda when doing their primary research, which may lead to biased findings. Evaluating the credibility and integrity of secondary data sources can prove difficult.

Outdated information

Secondary sources may contain outdated information, especially when dealing with rapidly evolving trends or fields. Using outdated information can lead to inaccurate conclusions and widen knowledge gaps.

Limitations in customization

Relying on secondary data means being at the mercy of what’s already published. It doesn’t consider your specific use cases, which limits you as to how you can customize and use the data.

A lack of relevance

Secondary research rarely holds all the answers you need, at least from a single source. You typically need multiple secondary sources to piece together a narrative, and even then you might not find the specific information you need.

To make secondary market research your new best friend, you’ll need to think critically about its strengths and find ways to overcome its weaknesses. Let’s review some best practices to use secondary research to its fullest potential.

Identify credible sources for secondary research

To overcome the challenges of bias, accuracy, and reliability, choose secondary sources that have a demonstrated history of excellence . For example, an article published in a medical journal naturally has more credibility than a blog post on a little-known website.

Assess credibility based on peer reviews, author expertise, sampling techniques, publication reputation, and data collection methodologies. Cross-reference the data with other sources to gain a general consensus of truth.

The more credibility “factors” a source has, the more confidently you can rely on it. 

Evaluate the quality and relevance of secondary data

You can gauge the quality of the data by asking simple questions:

• How complete is the data? 
• How old is the data? 
• Is this data relevant to my needs?
• Does the data come from a known, trustworthy source?

It’s best to focus on data that aligns with your research objectives. Knowing the questions you want to answer and the outcomes you want to achieve ahead of time helps you focus only on data that offers meaningful insights.

Document your sources 

If you’re sharing secondary data with others, it’s essential to document your sources to gain others’ trust. They don’t have the benefit of being “in the trenches” with you during your research, and sharing your sources can add credibility to your findings and gain instant buy-in.

Secondary market research offers an efficient, cost-effective way to learn more about a topic or trend, providing a comprehensive understanding of the customer journey . Compared to primary research, users can gain broader insights, analyze trends and patterns, and gain a solid foundation for further exploration by using secondary sources.

Meltwater for market research speeds up the time to value in using secondary research with AI-powered insights, enhancing your understanding of the customer journey. Using natural language processing, machine learning, and trusted data science processes, Meltwater helps you find relevant data and automatically surfaces insights to help you understand its significance. Our solution identifies hidden connections between data points you might not know to look for and spells out what the data means, allowing you to make better decisions based on accurate conclusions. Learn more about Meltwater's power as a secondary research solution when you request a demo by filling out the form below:

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Secondary research, also known as a literature review , preliminary research , historical research , background research , desk research , or library research , is research that analyzes or describes prior research. Rather than generating and analyzing new data, secondary research analyzes existing research results to establish the boundaries of knowledge on a topic, to identify trends or new practices, to test mathematical models or train machine learning systems, or to verify facts and figures. Secondary research is also used to justify the need for primary research as well as to justify and support other activities. For example, secondary research may be used to support a proposal to modernize a manufacturing plant, to justify the use of newly a developed treatment for cancer, to strengthen a business proposal, or to validate points made in a speech.

Because secondary research is used for so many purposes in so many settings, all professionals will be required to perform it at some point in their careers. For managers and entrepreneurs, regardless of the industry or profession, secondary research is a regular part of worklife, although parts of the research, such as finding the supporting documents, are often delegated to juniors in the organization. For all these reasons, it is essential to learn how to conduct secondary research, even if you are unlikely to ever conduct primary research.

Secondary research is also essential if your main goal is primary research. Research funding is obtained only by using secondary research to show the need for the primary research you want to conduct. In fact, primary research depends on secondary research to prove that it is indeed new and original research and not just a rehash or replication of somebody else’s work.

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• What is Secondary Research? + [Methods & Examples]

In some situations, the researcher may not be directly involved in the data gathering process and instead, would rely on already existing data in order to arrive at research outcomes. This approach to systematic investigation is known as secondary research. 

There are many reasons a researcher may want to make use of already existing data instead of collecting data samples, first-hand. In this article, we will share some of these reasons with you and show you how to conduct secondary research with Formplus. 

What is Secondary  Research?

Secondary research is a common approach to a systematic investigation in which the researcher depends solely on existing data in the course of the research process. This research design involves organizing, collating and analyzing these data samples for valid research conclusions. 

Secondary research is also known as desk research since it involves synthesizing existing data that can be sourced from the internet, peer-reviewed journals , textbooks, government archives, and libraries. What the secondary researcher does is to study already established patterns in previous researches and apply this information to the specific research context. 

Interestingly, secondary research often relies on data provided by primary research and this is why some researches combine both methods of investigation. In this sense, the researcher begins by evaluating and identifying gaps in existing knowledge before adopting primary research to gather new information that will serve his or her research. 

What are Secondary Research Methods?

As already highlighted, secondary research involves data assimilation from different sources, that is, using available research materials instead of creating a new pool of data using primary research methods. Common secondary research methods include data collection through the internet, libraries, archives, schools and organizational reports. 

• Online Data

Online data is data that is gathered via the internet. In recent times, this method has become popular because the internet provides a large pool of both free and paid research resources that can be easily accessed with the click of a button. 

While this method simplifies the data gathering process , the researcher must take care to depend solely on authentic sites when collecting information. In some way, the internet is a virtual aggregation for all other sources of secondary research data. 

• Data from Government and Non-government Archives

You can also gather useful research materials from government and non-government archives and these archives usually contain verifiable information that provides useful insights on varying research contexts. In many cases, you would need to pay a sum to gain access to these data. 

The challenge, however, is that such data is not always readily available due to a number of factors. For instance, some of these materials are described as classified information as such, it would be difficult for researchers to have access to them. 

• Data from Libraries

Research materials can also be accessed through public and private libraries. Think of a library as an information storehouse that contains an aggregation of important information that can serve as valid data in different research contexts. 

Typically, researchers donate several copies of dissertations to public and private libraries; especially in cases of academic research. Also, business directories, newsletters, annual reports and other similar documents that can serve as research data, are gathered and stored in libraries, in both soft and hard copies. 

• Data from Institutions of Learning

Educational facilities like schools, faculties, and colleges are also a great source of secondary data; especially in academic research. This is because a lot of research is carried out in educational institutions more than in other sectors. 

It is relatively easier to obtain research data from educational institutions because these institutions are committed to solving problems and expanding the body of knowledge. You can easily request research materials from educational facilities for the purpose of a literature review. 

Secondary research methods can also be categorized into qualitative and quantitative data collection methods . Quantitative data gathering methods include online questionnaires and surveys, reports about trends plus statistics about different areas of a business or industry.  

Qualitative research methods include relying on previous interviews and data gathered through focus groups which helps an organization to understand the needs of its customers and plan to fulfill these needs. It also helps businesses to measure the level of employee satisfaction with organizational policies. 

When Do We Conduct Secondary Research?

Typically, secondary research is the first step in any systematic investigation. This is because it helps the researcher to understand what research efforts have been made so far and to utilize this knowledge in mapping out a novel direction for his or her investigation. 

For instance, you may want to carry out research into the nature of a respiratory condition with the aim of developing a vaccine. The best place to start is to gather existing research material about the condition which would help to point your research in the right direction. 

When sifting through these pieces of information, you would gain insights into methods and findings from previous researches which would help you define your own research process. Secondary research also helps you to identify knowledge gaps that can serve as the name of your own research. 

Questions to ask before conducting Secondary Research

Since secondary research relies on already existing data, the researcher must take extra care to ensure that he or she utilizes authentic data samples for the research. Falsified data can have a negative impact on the research outcomes; hence, it is important to always carry out resource evaluation by asking a number of questions as highlighted below:

• What is the purpose of the research? Again, it is important for every researcher to clearly define the purpose of the research before proceeding with it. Usually, the research purpose determines the approach that would be adopted. 
• What is my research methodology? After identifying the purpose of the research, the next thing to do is outline the research methodology. This is the point where the researcher chooses to gather data using secondary research methods. 
• What are my expected research outcomes? 
• Who collected the data to be analyzed? Before going on to use secondary data for your research, it is necessary to ascertain the authenticity of the information. This usually affects the data reliability and determines if the researcher can trust the materials.  For instance, data gathered from personal blogs and websites may not be as credible as information obtained from an organization’s website. 
• When was the data collected? Data recency is another factor that must be considered since the recency of data can affect research outcomes. For instance, if you are carrying out research into the number of women who smoke in London, it would not be appropriate for you to make use of information that was gathered 5 years ago unless you plan to do some sort of data comparison. 
• Is the data consistent with other data available from other sources? Always compare and contrast your data with other available research materials as this would help you to identify inconsistencies if any.
• What type of data was collected? Take care to determine if the secondary data aligns with your research goals and objectives. 
• How was the data collected? 

Advantages of Secondary Research

• Easily Accessible With secondary research, data can easily be accessed in no time; especially with the use of the internet. Apart from the internet, there are different data sources available in secondary research like public libraries and archives which are relatively easy to access too. 
• Secondary research is cost-effective and it is not time-consuming. The researcher can cut down on costs because he or she is not directly involved in the data collection process which is also time-consuming. 
• Secondary research helps researchers to identify knowledge gaps which can serve as the basis of further systematic investigation. 
• It is useful for mapping out the scope of research thereby setting the stage for field investigations. When carrying out secondary research, the researchers may find that the exact information they were looking for is already available, thus eliminating the need and expense incurred in carrying out primary research in these areas. 

Disadvantages of Secondary Research  

• Questionable Data: With secondary research, it is hard to determine the authenticity of the data because the researcher is not directly involved in the research process. Invalid data can affect research outcomes negatively hence, it is important for the researcher to take extra care by evaluating the data before making use of it. 
• Generalization: Secondary data is unspecific in nature and may not directly cater to the needs of the researcher. There may not be correlations between the existing data and the research process. 
• Common Data: Research materials in secondary research are not exclusive to an individual or group. This means that everyone has access to the data and there is little or no “information advantage” gained by those who obtain the research.
• It has the risk of outdated research materials. Outdated information may offer little value especially for organizations competing in fast-changing markets.

How to Conduct Online Surveys with Formplus 

Follow these 5 steps to create and administer online surveys for secondary research: 

• Sign into Formplus

In the Formplus builder, you can easily create an online survey for secondary research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus. 

Once you do this, sign in to your account and click on “Create Form ” to begin. 

• Edit Form Title

Click on the field provided to input your form title, for example, “Secondary Research Survey”.

• Click on the edit button to edit the form.

• Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder. 
• Edit fields
• Click on “Save”
• Preview form. 
• Customize your Form

With the form customization options in the form builder, you can easily change the outlook of your form and make it more unique and personalized. Formplus allows you to change your form theme, add background images and even change the font according to your needs. 

• Multiple Sharing Options

Formplus offers multiple form sharing options which enables you to easily share your questionnaire with respondents. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. 

You can send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access. 

Why Use Formplus as a Secondary Research Tool?

• Simple Form Builder Solution

The Formplus form builder is easy to use and does not require you to have any knowledge in computer programming, unlike other form builders. For instance, you can easily add form fields to your form by dragging and dropping them from the inputs section in the builder. 

In the form builder, you can also modify your fields to be hidden or read-only and you can create smart forms with save and resume options, form lookup, and conditional logic. Formplus also allows you to customize your form by adding preferred background images and your organization’s logo. 

• Over 25 Form Fields

With over 25 versatile form fields available in the form builder, you can easily collect data the way you like. You can receive payments directly in your form by adding payment fields and you can also add file upload fields to allow you receive files in your form too. 

• Offline Form feature

With Formplus, you can collect data from respondents even without internet connectivity . Formplus automatically detects when there is no or poor internet access and allows forms to be filled out and submitted in offline mode. 

Offline form responses are automatically synced with the servers when the internet connection is restored. This feature is extremely useful for field research that may involve sourcing for data in remote and rural areas plus it allows you to scale up on your audience reach. 

• Team and Collaboration

 You can add important collaborators and team members to your shared account so that you all can work on forms and responses together. With the multiple users options, you can assign different roles to team members and you can also grant and limit access to forms and folders. 

This feature works with an audit trail that enables you to track changes and suggestions made to your form as the administrator of the shared account. You can set up permissions to limit access to the account while organizing and monitoring your form(s) effectively. 

• Embeddable Form

Formplus allows you to easily add your form with respondents with the click of a button. For instance, you can directly embed your form in your organization’s web pages by adding Its unique shortcode to your site’s HTML. 

You can also share your form to your social media pages using the social media direct sharing buttons available in the form builder. You can choose to embed the form as an iframe or web pop-up that is easy to fill. 

With Formplus, you can share your form with numerous form respondents in no time. You can invite respondents to fill out your form via email invitation which allows you to also track responses and prevent multiple submissions in your form. 

In addition, you can also share your form link as a QR code so that respondents only need to scan the code to access your form. Our forms have a unique QR code that you can add to your website or print in banners, business cards and the like. 

While secondary research can be cost-effective and time-efficient, it requires the researcher to take extra care in ensuring that the data is authentic and valid. As highlighted earlier, data in secondary research can be sourced through the internet, archives, and libraries, amongst other methods. 

Secondary research is usually the starting point of systematic investigation because it provides the researcher with a background of existing research efforts while identifying knowledge gaps to be filled. This type of research is typically used in science and education. 

It is, however, important to note that secondary research relies on the outcomes of collective primary research data in carrying out its systematic investigation. Hence, the success of your research will depend, to a greater extent, on the quality of data provided by primary research in relation to the research context.

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Primary vs secondary research – what’s the difference.

14 min read Find out how primary and secondary research are different from each other, and how you can use them both in your own research program.

Primary vs secondary research: in a nutshell

The essential difference between primary and secondary research lies in who collects the data.

• Primary research definition

When you conduct primary research, you’re collecting data by doing your own surveys or observations.

• Secondary research definition:

In secondary research, you’re looking at existing data from other researchers, such as academic journals, government agencies or national statistics.

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When to use primary vs secondary research

Primary research and secondary research both offer value in helping you gather information.

Each research method can be used alone to good effect. But when you combine the two research methods, you have the ingredients for a highly effective market research strategy. Most research combines some element of both primary methods and secondary source consultation.

So assuming you’re planning to do both primary and secondary research – which comes first? Counterintuitive as it sounds, it’s more usual to start your research process with secondary research, then move on to primary research.

Secondary research can prepare you for collecting your own data in a primary research project. It can give you a broad overview of your research area, identify influences and trends, and may give you ideas and avenues to explore that you hadn’t previously considered.

Given that secondary research can be done quickly and inexpensively, it makes sense to start your primary research process with some kind of secondary research. Even if you’re expecting to find out what you need to know from a survey of your target market, taking a small amount of time to gather information from secondary sources is worth doing.

Primary research

Primary market research is original research carried out when a company needs timely, specific data about something that affects its success or potential longevity.

Primary research data collection might be carried out in-house by a business analyst or market research team within the company, or it may be outsourced to a specialist provider, such as an agency or consultancy. While outsourcing primary research involves a greater upfront expense, it’s less time consuming and can bring added benefits such as researcher expertise and a ‘fresh eyes’ perspective that avoids the risk of bias and partiality affecting the research data.

Primary research gives you recent data from known primary sources about the particular topic you care about, but it does take a little time to collect that data from scratch, rather than finding secondary data via an internet search or library visit.

Primary research involves two forms of data collection:

• Exploratory research This type of primary research is carried out to determine the nature of a problem that hasn’t yet been clearly defined. For example, a supermarket wants to improve its poor customer service and needs to understand the key drivers behind the customer experience issues. It might do this by interviewing employees and customers, or by running a survey program or focus groups.
• Conclusive research This form of primary research is carried out to solve a problem that the exploratory research – or other forms of primary data – has identified. For example, say the supermarket’s exploratory research found that employees weren’t happy. Conclusive research went deeper, revealing that the manager was rude, unreasonable, and difficult, making the employees unhappy and resulting in a poor employee experience which in turn led to less than excellent customer service. Thanks to the company’s choice to conduct primary research, a new manager was brought in, employees were happier and customer service improved.

Examples of primary research

All of the following are forms of primary research data.

• Customer satisfaction survey results
• Employee experience pulse survey results
• NPS rating scores from your customers
• A field researcher’s notes
• Data from weather stations in a local area
• Recordings made during focus groups

Primary research methods

There are a number of primary research methods to choose from, and they are already familiar to most people. The ones you choose will depend on your budget, your time constraints, your research goals and whether you’re looking for quantitative or qualitative data.

A survey can be carried out online, offline, face to face or via other media such as phone or SMS. It’s relatively cheap to do, since participants can self-administer the questionnaire in most cases. You can automate much of the process if you invest in good quality survey software.

Primary research interviews can be carried out face to face, over the phone or via video calling. They’re more time-consuming than surveys, and they require the time and expense of a skilled interviewer and a dedicated room, phone line or video calling setup. However, a personal interview can provide a very rich primary source of data based not only on the participant’s answers but also on the observations of the interviewer.

Focus groups

A focus group is an interview with multiple participants at the same time. It often takes the form of a discussion moderated by the researcher. As well as taking less time and resources than a series of one-to-one interviews, a focus group can benefit from the interactions between participants which bring out more ideas and opinions. However this can also lead to conversations going off on a tangent, which the moderator must be able to skilfully avoid by guiding the group back to the relevant topic.

Secondary research

Secondary research is research that has already been done by someone else prior to your own research study.

Secondary research is generally the best place to start any research project as it will reveal whether someone has already researched the same topic you’re interested in, or a similar topic that helps lay some of the groundwork for your research project.

Even if your preliminary secondary research doesn’t turn up a study similar to your own research goals, it will still give you a stronger knowledge base that you can use to strengthen and refine your research hypothesis. You may even find some gaps in the market you didn’t know about before.

The scope of secondary research resources is extremely broad. Here are just a few of the places you might look for relevant information.

Books and magazines

A public library can turn up a wealth of data in the form of books and magazines – and it doesn’t cost a penny to consult them.

Market research reports

Secondary research from professional research agencies can be highly valuable, as you can be confident the data collection methods and data analysis will be sound

Scholarly journals, often available in reference libraries

Peer-reviewed journals have been examined by experts from the relevant educational institutions, meaning there has been an extra layer of oversight and careful consideration of the data points before publication.

Government reports and studies

Public domain data, such as census data, can provide relevant information for your research project, not least in choosing the appropriate research population for a primary research method. If the information you need isn’t readily available, try contacting the relevant government agencies.

White papers

Businesses often produce white papers as a means of showcasing their expertise and value in their field. White papers can be helpful in secondary research methods, although they may not be as carefully vetted as academic papers or public records.

Trade or industry associations

Associations may have secondary data that goes back a long way and offers a general overview of a particular industry. This data collected over time can be very helpful in laying the foundations of your particular research project.

Private company data

Some businesses may offer their company data to those conducting research in return for fees or with explicit permissions. However, if a business has data that’s closely relevant to yours, it’s likely they are a competitor and may flat out refuse your request.

Learn more about secondary research

Examples of secondary research data

These are all forms of secondary research data in action:

• A newspaper report quoting statistics sourced by a journalist
• Facts from primary research articles quoted during a debate club meeting
• A blog post discussing new national figures on the economy
• A company consulting previous research published by a competitor

Secondary research methods

Literature reviews.

A core part of the secondary research process, involving data collection and constructing an argument around multiple sources. A literature review involves gathering information from a wide range of secondary sources on one topic and summarizing them in a report or in the introduction to primary research data.

Content analysis

This systematic approach is widely used in social science disciplines. It uses codes for themes, tropes or key phrases which are tallied up according to how often they occur in the secondary data. The results help researchers to draw conclusions from qualitative data.

Data analysis using digital tools

You can analyze large volumes of data using software that can recognize and categorize natural language. More advanced tools will even be able to identify relationships and semantic connections within the secondary research materials.

Comparing primary vs secondary research

We’ve established that both primary research and secondary research have benefits for your business, and that there are major differences in terms of the research process, the cost, the research skills involved and the types of data gathered. But is one of them better than the other?

The answer largely depends on your situation. Whether primary or secondary research wins out in your specific case depends on the particular topic you’re interested in and the resources you have available. The positive aspects of one method might be enough to sway you, or the drawbacks – such as a lack of credible evidence already published, as might be the case in very fast-moving industries – might make one method totally unsuitable.

Here’s an at-a-glance look at the features and characteristics of primary vs secondary research, illustrating some of the key differences between them.

What are the pros and cons of primary research?

Primary research provides original data and allows you to pinpoint the issues you’re interested in and collect data from your target market – with all the effort that entails.

Benefits of primary research:

• Tells you what you need to know, nothing irrelevant
• Yours exclusively – once acquired, you may be able to sell primary data or use it for marketing
• Teaches you more about your business
• Can help foster new working relationships and connections between silos
• Primary research methods can provide upskilling opportunities – employees gain new research skills

Limitations of primary research:

• Lacks context from other research on related subjects
• Can be expensive
• Results aren’t ready to use until the project is complete
• Any mistakes you make in in research design or implementation could compromise your data quality
• May not have lasting relevance – although it could fulfill a benchmarking function if things change

What are the pros and cons of secondary research?

Secondary research relies on secondary sources, which can be both an advantage and a drawback. After all, other people are doing the work, but they’re also setting the research parameters.

Benefits of secondary research:

• It’s often low cost or even free to access in the public domain
• Supplies a knowledge base for researchers to learn from
• Data is complete, has been analyzed and checked, saving you time and costs
• It’s ready to use as soon as you acquire it

Limitations of secondary research

• May not provide enough specific information
• Conducting a literature review in a well-researched subject area can become overwhelming
• No added value from publishing or re-selling your research data
• Results are inconclusive – you’ll only ever be interpreting data from another organization’s experience, not your own
• Details of the research methodology are unknown
• May be out of date – always check carefully the original research was conducted

Related resources

Business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, request demo.

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Using Secondary Research For Better Decisions: An Overview

It’s time to enhance your work with existing research findings! Explore all about the world of secondary research.

Secondary research, also known as desk research or literature review, is a cornerstone of academic inquiry and professional investigation. It involves the analysis and synthesis of existing data, information, and knowledge collected by others, rather than gathering primary data firsthand. In essence, secondary research is akin to standing on the shoulders of giants, leveraging the work of previous researchers to gain insights, validate findings, and generate new knowledge.

This methodological approach holds immense value across various disciplines, from scientific research and social sciences to business analytics and market research. By tapping into a vast reservoir of pre-existing data sources, secondary research enables researchers to explore diverse perspectives, identify patterns, and draw meaningful conclusions without the constraints of time and resources associated with primary data collection.

This article delves into the nuances of secondary research, exploring its significance, methodologies, best practices, and potential pitfalls. 

Understanding Secondary Research

Secondary research refers to the systematic examination and analysis of existing data, information, and knowledge sources to address a research question or inquiry. This type of research involves synthesizing data that has already been collected, processed, and published by others, rather than gathering new data through direct observation or experimentation.

Definition Of Secondary Research

Secondary research encompasses a wide range of sources, including but not limited to academic journals, books, government reports, industry publications, market research reports, historical documents, and online databases. Researchers often employ various methods to access and analyze these sources, such as literature reviews, content analysis, meta-analyses, and data mining techniques.

Also read: Chaos to Clarity: Structuring Your Literature Review Format

One of the key characteristics of secondary research is its reliance on pre-existing data and information. Researchers leverage these resources to examine trends, explore relationships, validate hypotheses, and generate new insights within their respective fields of study. Secondary research can be particularly useful when conducting exploratory studies, theoretical investigations, or comparative analyses where access to primary data may be limited or impractical.

Secondary research differs from primary research in several fundamental ways:

• Source of Data : Primary research involves the collection of original data directly from individuals, organizations, or phenomena through methods such as surveys, interviews, experiments, or observations. In contrast, secondary research relies on data that has already been collected, processed, and disseminated by others.
• Time and Resources : Primary research typically requires significant time, effort, and resources to plan, execute, and analyze data collection activities. Secondary research, on the other hand, can be more time-efficient and cost-effective since researchers can access readily available data without the need for direct data collection.
• Control Over Variables : In primary research, researchers have greater control over the research process, including the selection of participants, design of data collection instruments, and manipulation of variables. Secondary research involves analyzing data collected by others, limiting researchers’ control over these factors.
• Depth of Analysis : While primary research allows researchers to delve deeply into specific research questions or hypotheses, secondary research often provides broader insights by synthesizing data from multiple sources and perspectives.

Importance Of Secondary Research

Secondary research plays a crucial role in advancing scientific inquiry, informing evidence-based decision-making, and addressing research questions across various disciplines. Its cost-effectiveness, time efficiency, access to diverse data sources, validation of findings, exploratory insights, historical context, ethical considerations, and promotion of accessibility and reproducibility underscore its importance as a valuable research methodology.

• Cost – Effectiveness : Secondary research is often more cost-effective compared to primary research methods. It eliminates the need for data collection expenses such as survey administration, participant recruitment, and experimental setups, making it an attractive option for researchers with limited budgets.
• Time Efficiency : Secondary research saves valuable time by leveraging existing data sources. Researchers can quickly access a vast array of information without the lengthy process of designing, implementing, and analyzing primary data collection methods.
• Access to Diverse Data Sources : Secondary research provides access to a wide range of data sources, including academic journals, government reports, industry publications, and historical documents. This diversity allows researchers to explore multiple perspectives, validate findings, and conduct comprehensive literature reviews to support their research objectives.
• Validation of Findings : Secondary research enables researchers to validate their findings by comparing and contrasting results across different studies and datasets. This process helps strengthen the robustness and credibility of research outcomes, enhancing confidence in the conclusions drawn from the analysis.
• Exploratory Insights : Secondary research can uncover new insights and hypotheses for further exploration. By synthesizing existing knowledge and identifying gaps in the literature, researchers can generate novel research questions and directions that contribute to the advancement of knowledge within their fields.
• Historical Context and Trends Analysis : Secondary research provides access to historical data, allowing researchers to analyze trends, patterns, and changes over time. This historical perspective enhances understanding of phenomena, facilitates longitudinal studies, and informs future projections and forecasts.
• Ethical Considerations : Secondary research minimizes ethical concerns associated with primary data collection, such as ensuring participant confidentiality, obtaining informed consent, and mitigating potential harm to research subjects. By utilizing existing data, researchers can adhere to ethical principles while still conducting rigorous and impactful research.
• Accessibility and Reproducibility : Secondary research promotes accessibility and reproducibility by making data and findings available to a wider audience of researchers and stakeholders. Transparent reporting of methods and results enhances the credibility and replicability of research outcomes, fostering collaboration and knowledge exchange within the academic community.

Also read: The Importance of Reproducibility in Scientific Research

Key Methods Of Secondary Research

In secondary research, researchers utilize various methods to access and analyze existing data sources. These methods allow researchers to explore diverse perspectives, validate findings, identify patterns, and generate new insights without the constraints of primary data collection.

Data Sources For Secondary Research

Researchers access a variety of sources such as academic journals, government reports, industry publications, books, and online databases.

• Academic Journals : Academic journals contain peer-reviewed research articles spanning various disciplines. They provide in-depth analyses, theoretical frameworks, and empirical findings relevant to specific research topics. Advantages include rigorously reviewed and validated research, while disadvantages may include access fees and potential publication bias.
• Government Reports and Publications : Government agencies produce reports, statistics, and policy documents on a wide range of topics, including demographics, economics, health, and education. These sources offer authoritative data and insights but may be subject to political agendas and limitations in data availability or accessibility.
• Industry Reports and Market Research : Industry reports and market research publications provide data and analysis on specific markets, industries, consumer behaviors, and trends. They offer valuable insights for business planning, market analysis, and strategic decision-making, but may be costly and proprietary.
• Books and Monographs : Books and monographs offer comprehensive reviews, analyses, and interpretations of research topics, theories, and methodologies. They provide historical context, theoretical frameworks, and qualitative insights, but may lack the timeliness and specificity of other sources.
• Online Databases and Repositories : Online databases such as PubMed, JSTOR, and Google Scholar aggregate scholarly literature, research articles, and citations from various sources. They offer extensive search capabilities, access to full-text articles, and citation tracking features, but may require subscriptions or access fees for certain content.

Techniques Of Collating Secondary Research

Different techniques are employed to analyze and interpret secondary data, including literature reviews, content analysis, meta-analysis, data mining, and systematic reviews.

• Literature Review : A literature review involves systematically searching, evaluating, and synthesizing existing research literature on a specific topic or research question. It helps identify gaps in knowledge, theoretical frameworks, and methodologies, providing a comprehensive overview of relevant studies and findings.
• Content Analysis : Content analysis involves analyzing textual, visual, or audiovisual content to identify patterns, themes, and trends. It allows researchers to quantify and interpret qualitative data, uncovering implicit meanings and relationships within a dataset.
• Meta – Analysis : Meta-analysis involves statistically synthesizing data from multiple studies to produce a quantitative summary of findings. It enables researchers to assess the magnitude and consistency of effects across studies, identify sources of variability, and generate more precise estimates of effect sizes.
• Data Mining : Data mining involves extracting patterns, trends, and insights from large datasets using computational techniques and algorithms. It allows researchers to discover hidden patterns, associations, and correlations within complex data structures, facilitating exploratory analyses and predictive modeling.
• Systematic Review : A systematic review involves a rigorous and transparent process of searching, selecting, and synthesizing relevant research studies to address a specific research question. It follows predefined criteria and methodologies to minimize bias and ensure reproducibility, providing robust evidence for informing policy and practice decisions.

Usage Of Secondary Research In Different Fields

Secondary research plays a vital role in academia and market analysis by providing researchers and businesses with access to existing data sources, insights, and knowledge that inform scholarly inquiry, theoretical development, and strategic decision-making.

Secondary Research In Academic Studies

In academia, secondary research methods are essential for synthesizing existing knowledge, identifying research gaps, and developing theoretical frameworks. Through literature reviews, meta-analyses, historical research, and theoretical studies, scholars contribute to the advancement of knowledge within their disciplines.

• Literature Reviews : Researchers conduct literature reviews to synthesize existing knowledge on a particular topic, identify research gaps, and develop theoretical frameworks for further investigation.
• Meta – Analysis : Meta-analyses combine data from multiple studies to provide a comprehensive overview of research findings, assess the magnitude of effects, and identify trends or patterns across studies.
• Historical Research : Historians utilize secondary sources such as archival documents, historical texts, and scholarly publications to analyze past events, trends, and social phenomena.
• Theoretical Studies: Scholars use secondary research to develop and critique theoretical frameworks, test hypotheses, and contribute to the theoretical foundations of their disciplines.

Benefits of Secondary Research in Academia:

• Provides a comprehensive understanding of existing knowledge and research trends.
• Helps identify gaps in the literature and areas for further investigation.
• Supports the development of theoretical frameworks and research hypotheses.
• Facilitates interdisciplinary collaborations and knowledge exchange.

Secondary Research In Market Analysis

In market analysis, secondary research plays a critical role in gathering market data, assessing industry trends, and understanding consumer behavior. Market research reports, competitor analysis, trend tracking, and consumer insights derived from secondary data sources inform strategic decision-making and drive business success.

• Market Research Reports : Analysts use secondary data sources such as market research reports, industry publications, and government statistics to assess market size, trends, consumer behavior, and competitive landscapes.
• Competitor Analysis : Companies analyze secondary data on competitors’ products, pricing strategies, marketing campaigns, and customer feedback to identify strengths, weaknesses, opportunities, and threats in the market.
• Trend Analysis : Market analysts track industry trends, technological advancements, regulatory changes, and macroeconomic indicators using secondary data to anticipate market shifts and inform strategic decision-making.
• Consumer Insights : Secondary research provides insights into consumer preferences, demographics, purchasing behaviors, and market segmentation, helping businesses tailor their products and services to meet customer needs.

Benefits of Secondary Research in Market Analysis:

• Offers cost-effective access to a wide range of market data and insights.
• Helps businesses understand market dynamics, competitive landscapes, and consumer trends.
• Supports evidence-based decision-making and strategic planning.
• Enables companies to anticipate market opportunities and mitigate risks.

Advantages And Disadvantages Of Secondary Research

Secondary research offers numerous benefits for researchers across various fields. It provides a cost-effective and time-efficient means of accessing a diverse range of data sources, validating findings, and generating new insights. Below are the key advantages and disadvantages of secondary research:

Advantages Of Secondary Research

While this article has touched on a few of these benefits previously, let’s revisit and delve into some specific advantages once more.

• Cost – Effectiveness : By utilizing existing data sources, secondary research eliminates the need for expensive data collection methods, making it a cost-effective option for researchers with limited budgets.
• Time Efficiency : Secondary research saves valuable time by providing quick access to a wealth of information, bypassing the lengthy process of primary data collection and analysis.
• Access to Diverse Data Sources : Researchers can access a wide range of data sources, including academic journals, government reports, industry publications, and online databases, allowing for comprehensive literature reviews and validation of findings from multiple perspectives.
• Validation of Findings : Secondary research enables researchers to validate their findings by comparing and contrasting results across different studies and datasets, enhancing the credibility and robustness of research outcomes.
• Exploratory Insights : Secondary research can uncover new insights and hypotheses for further exploration, contributing to the generation of novel research questions and directions within various fields of study.

Disadvantages Of Secondary Research

Despite its advantages, secondary research also presents certain limitations and challenges that researchers need to consider. Below are the key disadvantages of secondary research:

• Limited Control Over Data Quality : Researchers have limited control over the quality and reliability of secondary data sources, which may be outdated, incomplete, or biased, leading to potential inaccuracies in research findings.
• Potential for Biases : Secondary data sources may be subject to biases introduced by the original data collectors or authors, such as publication bias, selection bias, and reporting bias, which can distort research findings and affect the validity of conclusions.
• Data Availability and Accessibility : Some secondary data sources may be inaccessible or proprietary, requiring researchers to rely on publicly available datasets or pay for access to certain information, which may limit the scope and depth of research studies.
• Lack of Contextual Information : Secondary data often lacks detailed documentation about data collection methods, sample characteristics, and measurement instruments, making it challenging for researchers to interpret findings accurately and draw meaningful conclusions.
• Incompatibility of Data Sources : Integrating data from multiple sources with varying formats, definitions, and measurement scales can pose challenges for researchers, leading to inconsistencies and data integration issues that require careful validation of results.

Secondary Research Best Practices

• Define Clear Objectives : Clearly define your research objectives and questions to guide your secondary research process. This ensures focus and clarity when selecting relevant data sources and methodologies.
• Select Reliable Data Sources : Choose reputable and reliable sources for your secondary research, such as peer-reviewed journals, government reports, and reputable databases. Verify the credibility and validity of sources to ensure the quality of your data.
• Use Multiple Sources : Utilize multiple data sources to triangulate findings and validate results. Combining diverse sources enhances the robustness and reliability of your research outcomes.
• Conduct Comprehensive Literature Reviews : Thoroughly search and review existing literature related to your research topic. A comprehensive literature review helps identify gaps, trends, and key insights to inform your study.
• Document Your Process : Keep detailed records of your secondary research process, including search strategies, data sources, and selection criteria. Transparent documentation ensures reproducibility and enhances the credibility of your research.
• Evaluate Data Quality : Assess the quality and reliability of secondary data sources, considering factors such as relevance, currency, accuracy, and methodological rigor. Scrutinize potential biases and limitations in the data to mitigate risks.
• Critically Analyze Findings : Critically analyze and interpret secondary research findings, considering the context, assumptions, and limitations of the data. Exercise caution in drawing conclusions and avoid overgeneralization or misinterpretation.
• Synthesize and Summarize Insights : Synthesize key insights from your secondary research findings and present them in a clear and concise manner. Summarize relevant trends, patterns, and implications to inform decision-making and further research.
• Acknowledge Sources Appropriately : Properly cite and acknowledge the sources of your secondary research data to uphold academic integrity and avoid plagiarism. Follow citation guidelines and provide clear references for all borrowed information.
• Stay Ethical : Adhere to ethical principles in conducting secondary research, including respect for intellectual property rights, confidentiality of data, and transparency in reporting methods and findings. Maintain integrity and professionalism throughout the research process.

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About Jessica Abbadia

Jessica Abbadia is a lawyer that has been working in Digital Marketing since 2020, improving organic performance for apps and websites in various regions through ASO and SEO. Currently developing scientific and intellectual knowledge for the community's benefit. Jessica is an animal rights activist who enjoys reading and drinking strong coffee.

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Secondary Research: Methods, Examples, and Strategic Insights

Kate Williams

Last Updated: 29 May 2024

10 min read

Table Of Contents

Secondary Research

• An Overview
• Primary vs Secondary

Sources and References

• Conducting Research
• Pros and Cons

Secondary research involves the analysis and interpretation of existing data and information collected by others. It provides valuable insights for informed decision-making without conducting new surveys or experiments. But, why is it important for businesses? Successful enterprises attribute their strategic decisions to comprehensive secondary research. In this blog, we will look into its importance, pros and cons, and all that you need to know.

What is Secondary Research?

Secondary research is not just about compiling data. It’s about synthesizing information to draw meaningful conclusions. Analysts sift through vast datasets, identifying patterns, trends, and correlations. This methodical approach transforms raw data into actionable insights, guiding businesses in their strategic endeavors.

Simply put, it involves the analysis and interpretation of existing data and information collected by others. This data can come from a variety of sources, such as academic papers, industry reports, market studies, government publications, and online databases. By tapping into pre-existing data, businesses can gain valuable insights without the time and resource-intensive process of conducting primary research, making it a cost-effective and efficient approach.

Why not think about elevating your data collection too? SurveySparrow stands ready, a friendly suggestion to boost your research process. You can create engaging surveys, collect data, analyze, and act upon the rich insights you gain from the process.

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Primary vs Secondary Research

Now, before we delve into the details, we need to be very clear about what primary research is. Why? Because the former builds upon the latter. Secondary research can only be done upon the existence of data. And, what better way than a comparison of the two to get a better grasp?

Primary Research:

Direct Data Collection: It involves gathering data directly from the source. Researchers use methods like surveys, interviews, experiments, or observations to collect specific information tailored to their study.

Specific to Study: The data collected in primary research is exclusive to the research question at hand. It is designed to address specific inquiries and provide detailed, targeted insights into the topic of interest.

Time-Consuming: Moreover, it can be time-intensive as it requires planning, conducting surveys or interviews, and analyzing the collected data. Researchers invest significant time to ensure the accuracy and reliability of the information gathered.

Tailored Questions: Researchers formulate precise and tailored questions to extract relevant information from participants. These questions are carefully designed to elicit specific responses, contributing to the depth of the research findings.

Costly: Implementing primary research methods often involves expenses related to participant recruitment, survey administration, and data analysis. The costs can vary based on the complexity and scope of the research.

Fresh Information: It provides fresh, firsthand information directly from the participants. It offers unique perspectives and insights, making it valuable for studies requiring original data.

Read More: How To Do Primary Research: An Ultimate Guide

Existing Data Analysis: It involves the analysis and interpretation of pre-existing data. Researchers explore reports, articles, studies, and other pre-existing information to draw conclusions or generate insights.

Broad Overview: It provides a comprehensive overview of a subject matter. It encompasses a wide range of data, allowing researchers to explore multiple facets of a topic without the need for new data collection.

Time-Efficient: Researchers utilize information readily available from various sources. This approach saves time compared to the process of collecting new data through primary research methods.

General Insights: The insights gained are general. They offer a broad understanding of a topic without the specificity that primary research can provide. Basically, it forms a foundation for initial exploration.

Cost-Effective: Compared to primary research, it is cost-effective as it utilizes existing data sources. Researchers do not incur the costs associated with participant recruitment and data collection, making it a budget-friendly option.

Historical Data: Secondary research often involves historical data, which can provide trends and patterns over time. Researchers can analyze past information to identify changes, making it valuable for longitudinal studies.

When conducting secondary research for a company, the focus narrows down to specific sources that offer relevant insights into market trends, consumer behaviors, industry competition, and other business-related aspects.

Here’s a tailored list of key sources and references:

1. Industry Reports and Market Research Firms

Market research is key! Industry-specific reports from reputable market research firms offer detailed analyses, market forecasts, and competitor landscapes, aiding businesses in understanding market trends and customer demands.

2. Competitor Websites and Annual Reports

Your competitor’s website and annual reports are like their personal diary. Analyzing them provides valuable information on their products, strategies, financial performance, and market positioning, helping businesses identify competitive advantages and market gaps.

3. Trade Publications and Business Magazines

They provide industry-specific news, expert opinions, and case studies. This in turn provides insights into merging trends, best practices, and successful business strategies.

4. Government Economic Data and Regulatory Publications

Governments share economic data and regulations. For instance, you get data on GDP growth, employment rates, and industry regulations. You’ll know what’s changing and how it might affect your business.

5. Academic Journals and Research Papers

These are like textbooks. They provide in-depth information about theories and analyses. With it, you can understand the “whys” behind market behaviors.

How to Conduct Secondary Research

1. Define Your Research Questions

Clearly outline what you want to know. Define specific research questions to guide your search and keep your focus sharp. Also, remember to make the questions to the point to provide a clear direction for your study.

2. Identify Your Sources

Don’t just stick to one source. Explore all the options available to get a broad view of the subject. Later, narrow down your findings to get to the precise point you have been deducing.

3. Use Online Databases Wisely

Develop a robust set of keywords related to your topic. Utilize Boolean operators ( AND, OR, NOT ) to refine your search. Experiment with various combinations to obtain the most relevant results.

4. Evaluate Your Sources

Assess the credibility of each source. Check the author’s credentials, publication date, and publisher. Peer-reviewed journals and academic institutions are usually trustworthy.

5. Take Thorough Notes

Record key points, statistics, and quotes. Note the publication details for proper citation. Organize your notes by topic for easy reference.

6. Synthesize Information

Analyze the gathered data. Identify patterns, trends, and discrepancies. Compare and contrast information from different sources to gain comprehensive insights. By doing this, you can see how different sources complement or contradict each other.

7. Validate the Information

Once you have all the information needed, properly source and add references. Any unauthorized data can cause huge differences in the decisions you make based on the insights. In the case of academic research, create a comprehensive bibliography listing all your sources.

8. Stay Curious and Keep Exploring

Research does not end with a single project. Stay curious about new developments, theories, and research findings. Continue learning to broaden your knowledge base and refine your research skills.

Types of Secondary Research

1. literature reviews.

Literature reviews involve analyzing existing academic publications, research papers, books, and articles related to the topic of study. Through literature reviews, scholars gain insights into the evolution of ideas, theories, and methodologies, providing a solid foundation for their research endeavors.

2. Content Analysis

Content analysis is a methodical examination of various media forms, such as articles, advertisements, social media posts, or documents, to extract meaningful insights. Researchers scrutinize the content to identify patterns, themes, attitudes, or trends within the material. This method is widely used in media studies, communication, and social sciences.

 3. Historical Analysis

This method allows researchers to explore the social, cultural, and political factors that have shaped societies, providing valuable context for contemporary studies. It is the meticulous study of historical documents, records, artifacts, or events to gain insights into past behaviors or trends.

4. Case Studies

Case studies delve into specific instances, organizations, or events, offering an in-depth exploration of real-life situations. Researchers analyze existing reports, documents, or publications related to the chosen case to extract valuable insights. It is widely used in business, social sciences, and medical research.

5. Surveys and Polls

Surveys and polls involve the analysis of data that is collected from diverse populations. Researchers explore data sets generated by organizations or research institutions through survey administration. They provide the quantitative data you need to make informed decisions. Moreover, they make it easy to gain insights into public opinions, attitudes, behaviors, or trends across various demographics.

Read More: How to Conduct a Survey

Pros and Cons of Secondary Research

Cost-Effectiveness: Utilizes existing data, saving on research costs. Time Efficiency: Quick access to a wide range of data. Broad Scope: Covers diverse topics and historical data. In-Depth Analysis: Enables detailed examination and exploration.

Disadvantages

Data Quality Concerns: Varied quality and potential biases in existing data. Limited Control: No control over data collection, limiting specific variables. Data Relevance: Data might not precisely align with research questions. Outdated Information: Data can become obsolete in rapidly changing fields.

Alright, before we end this, let’s talk timing! Secondary research guides you through different points of your research process. Imagine you are at the beginning, trying to go deeper into the topic. This is where it comes of use. It gives you foundational knowledge and helps you refine your questions. Then, later, when you’re digging into scholarly articles, research shows you where others have tread and where unexplored territories lie.

So, before you conduct primary research make sure you make a quick secondary research pitstop. It will not only save you time and effort but also help you understand the trends that matter, whether you’re at the beginning, middle, or even near the end of your research.

And, while you’re at it, make sure you stop by SurveySparrow and give it a try! This pitstop might be your ultimate solution.

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15 Secondary Research Examples

Dave Cornell (PhD)

Dr. Cornell has worked in education for more than 20 years. His work has involved designing teacher certification for Trinity College in London and in-service training for state governments in the United States. He has trained kindergarten teachers in 8 countries and helped businessmen and women open baby centers and kindergartens in 3 countries.

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Chris Drew (PhD)

This article was peer-reviewed and edited by Chris Drew (PhD). The review process on Helpful Professor involves having a PhD level expert fact check, edit, and contribute to articles. Reviewers ensure all content reflects expert academic consensus and is backed up with reference to academic studies. Dr. Drew has published over 20 academic articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education and holds a PhD in Education from ACU.

Secondary research is the analysis, summary or synthesis of already existing published research. Instead of collecting original data, as in primary research , secondary research involves data or the results of data analyses already collected.

It is generally published in books, handbooks, textbooks, articles, encyclopedias, websites, magazines, literature reviews and meta-analyses. These are usually referred to as secondary sources .

Secondary research is a good place to start when wanting to acquire a broad view of a research area. It is usually easier to understand and may not require advanced training in research design and statistics.

Secondary Research Examples

1. literature review.

A literature review summarizes, reviews, and critiques the existing published literature on a topic.

Literature reviews are considered secondary research because it is a collection and analysis of the existing literature rather than generating new data for the study.

They hold value for academic studies because they enable us to take stock of the existing knowledge in a field, evaluate it, and identify flaws or gaps in the existing literature. As a result, they’re almost universally used by academics prior to conducting primary research.

Example 1: Workplace stress in nursing: a literature review

Citation: McVicar, A. (2003). Workplace stress in nursing: a literature review.  Journal of advanced nursing ,  44 (6), 633-642. Source: https://doi.org/10.1046/j.0309-2402.2003.02853.x

Summary: This study conducted a systematic analysis of literature on the causes of stress for nurses in the workplace. The study explored the literature published between 2000 and 2014. The authors found that the literature identifies several main causes of stress for nurses: professional relationships with doctors and staff, communication difficulties with patients and their families, the stress of emergency cases, overwork, lack of staff, and lack of support from the institutions. They conclude that understanding these stress factors can help improve the healthcare system and make it better for both nurses and patients.

Example 2: The impact of shiftwork on health: a literature review

Citation: Matheson, A., O’Brien, L., & Reid, J. A. (2014). The impact of shiftwork on health: a literature review.  Journal of Clinical Nursing ,  23 (23-24), 3309-3320. Source: https://doi.org/10.1111/jocn.12524

In this literature review, 118 studies were analyzed to examine the impact of shift work on nurses’ health. The findings were organized into three main themes: physical health, psychosocial health, and sleep. The majority of shift work research has primarily focused on these themes, but there is a lack of studies that explore the personal experiences of shift workers and how they navigate the effects of shift work on their daily lives. Consequently, it remains challenging to determine how individuals manage their shift work schedules. They found that, while shift work is an inevitable aspect of the nursing profession, there is limited research specifically targeting nurses and the implications for their self-care.

Example 3: Social media and entrepreneurship research: A literature review

Citation: Olanrewaju, A. S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review.  International Journal of Information Management ,  50 , 90-110. Source: https://doi.org/10.1016/j.ijinfomgt.2019.05.011

In this literature review, 118 studies were analyzed to examine the impact of shift work on nurses’ health. The findings were organized into three main themes: physical health, social health , and sleep. The majority of shift work research has primarily focused on these themes, but there is a lack of studies that explore the personal experiences of shift workers and how they navigate the effects of shift work on their daily lives. Consequently, it remains challenging to determine how individuals manage their shift work schedules. They found that, while shift work is an inevitable aspect of the nursing profession, there is limited research specifically targeting nurses and the implications for their self-care.

Example 4: Adoption of electric vehicle: A literature review and prospects for sustainability

Citation: Kumar, R. R., & Alok, K. (2020). Adoption of electric vehicle: A literature review and prospects for sustainability.  Journal of Cleaner Production ,  253 , 119911. Source: https://doi.org/10.1016/j.jclepro.2019.119911

This study is a literature review that aims to synthesize and integrate findings from existing research on electric vehicles. By reviewing 239 articles from top journals, the study identifies key factors that influence electric vehicle adoption. Themes identified included: availability of charging infrastructure and total cost of ownership. The authors propose that this analysis can provide valuable insights for future improvements in electric mobility.

Example 5: Towards an understanding of social media use in the classroom: a literature review

Citation: Van Den Beemt, A., Thurlings, M., & Willems, M. (2020). Towards an understanding of social media use in the classroom: a literature review.  Technology, Pedagogy and Education ,  29 (1), 35-55. Source: https://doi.org/10.1080/1475939X.2019.1695657

This study examines how social media can be used in education and the challenges teachers face in balancing its potential benefits with potential distractions. The review analyzes 271 research papers. They find that ambiguous results and poor study quality plague the literature. However, they identify several factors affecting the success of social media in the classroom, including: school culture, attitudes towards social media, and learning goals. The study’s value is that it organizes findings from a large corpus of existing research to help understand the topic more comprehensively.

2. Meta-Analyses

Meta-analyses are similar to literature reviews, but are at a larger scale and tend to involve the quantitative synthesis of data from multiple studies to identify trends and derive estimates of overall effect sizes.

For example, while a literature review might be a qualitative assessment of trends in the literature, a meta analysis would be a quantitative assessment, using statistical methods, of studies that meet specific inclusion criteria that can be directly compared and contrasted.

Often, meta-analysis aim to identify whether the existing data can provide an authoritative account for a hypothesis and whether it’s confirmed across the body of literature.

Example 6: Cholesterol and Alzheimer’s Disease Risk: A Meta-Meta-Analysis

Citation: Sáiz-Vazquez, O., Puente-Martínez, A., Ubillos-Landa, S., Pacheco-Bonrostro, J., & Santabárbara, J. (2020). Cholesterol and Alzheimer’s disease risk: a meta-meta-analysis.  Brain sciences ,  10 (6), 386. Source: https://doi.org/10.3390/brainsci10060386

This study examines the relationship between cholesterol and Alzheimer’s disease (AD). Researchers conducted a systematic search of meta-analyses and reviewed several databases, collecting 100 primary studies and five meta-analyses to analyze the connection between cholesterol and Alzheimer’s disease. They find that the literature compellingly demonstrates that low-density lipoprotein cholesterol (LDL-C) levels significantly influence the development of Alzheimer’s disease, but high-density lipoprotein cholesterol (HDL-C), total cholesterol (TC), and triglycerides (TG) levels do not show significant effects. This is an example of secondary research because it compiles and analyzes data from multiple existing studies and meta-analyses rather than collecting new, original data.

Example 7: The power of feedback revisited: A meta-analysis of educational feedback research

Citation: Wisniewski, B., Zierer, K., & Hattie, J. (2020). The power of feedback revisited: A meta-analysis of educational feedback research.  Frontiers in Psychology ,  10 , 3087. Source: https://doi.org/10.3389/fpsyg.2019.03087

This meta-analysis examines 435 empirical studies research on the effects of feedback on student learning. They use a random-effects model to ascertain whether there is a clear effect size across the literature. The authors find that feedback tends to impact cognitive and motor skill outcomes but has less of an effect on motivational and behavioral outcomes. A key (albeit somewhat obvious) finding was that the manner in which the feedback is provided is a key factor in whether the feedback is effective.

Example 8: How Much Does Education Improve Intelligence? A Meta-Analysis

Citation: Ritchie, S. J., & Tucker-Drob, E. M. (2018). How much does education improve intelligence? A meta-analysis.  Psychological science ,  29 (8), 1358-1369. Source: https://doi.org/10.1177/0956797618774253

This study investigates the relationship between years of education and intelligence test scores. The researchers analyzed three types of quasiexperimental studies involving over 600,000 participants to understand if longer education increases intelligence or if more intelligent students simply complete more education. They found that an additional year of education consistently increased cognitive abilities by 1 to 5 IQ points across all broad categories of cognitive ability. The effects persisted throughout the participants’ lives, suggesting that education is an effective way to raise intelligence. This study is an example of secondary research because it compiles and analyzes data from multiple existing studies rather than gathering new, original data.

Example 9: A meta-analysis of factors related to recycling

Citation: Geiger, J. L., Steg, L., Van Der Werff, E., & Ünal, A. B. (2019). A meta-analysis of factors related to recycling.  Journal of environmental psychology ,  64 , 78-97. Source: https://doi.org/10.1016/j.jenvp.2019.05.004

This study aims to identify key factors influencing recycling behavior across different studies. The researchers conducted a random-effects meta-analysis on 91 studies focusing on individual and household recycling. They found that both individual factors (such as recycling self-identity and personal norms) and contextual factors (like having a bin at home and owning a house) impacted recycling behavior. The analysis also revealed that individual and contextual factors better predicted the intention to recycle rather than the actual recycling behavior. The study offers theoretical and practical implications and suggests that future research should examine the effects of contextual factors and the interplay between individual and contextual factors.

Example 10: Stress management interventions for police officers and recruits

Citation: Patterson, G. T., Chung, I. W., & Swan, P. W. (2014). Stress management interventions for police officers and recruits: A meta-analysis.  Journal of experimental criminology ,  10 , 487-513. Source: https://doi.org/10.1007/s11292-014-9214-7

The meta-analysis systematically reviews randomized controlled trials and quasi-experimental studies that explore the effects of stress management interventions on outcomes among police officers. It looked at 12 primary studies published between 1984 and 2008. Across the studies, there were a total of 906 participants. Interestingly, it found that the interventions were not effective. Here, we can see how secondary research is valuable sometimes for showing there is no clear trend or consensus in existing literature. The conclusions suggest a need for further research to develop and implement more effective interventions addressing specific stressors and using randomized controlled trials.

3. Textbooks

Academic textbooks tend not to present new research. Rather, they present key academic information in ways that are accessible to university students and academics.

As a result, we can consider textbooks to be secondary rather than primary research. They’re collections of information and research produced by other people, then re-packaged for a specific audience.

Textbooks tend to be written by experts in a topic. However, unlike literature reviews and meta-analyses, they are not necessarily systematic in nature and are not designed to progress current knowledge through identifying gaps, weaknesses, and strengths in the existing literature.

Example 11: Psychology for the Third Millennium: Integrating Cultural and Neuroscience Perspectives

This textbook aims to bridge the gap between two distinct domains in psychology: Qualitative and Cultural Psychology , which focuses on managing meaning and norms, and Neuropsychology and Neuroscience, which studies brain processes. The authors believe that by combining these areas, a more comprehensive general psychology can be achieved, which unites the biological and cultural aspects of human life. This textbook is considered a secondary source because it synthesizes and integrates information from various primary research studies, theories, and perspectives in the field of psychology.

Example 12: Cultural Sociology: An Introduction

Citation: Bennett, A., Back, L., Edles, L. D., Gibson, M., Inglis, D., Jacobs, R., & Woodward, I. (2012).  Cultural sociology: an introduction . New York: John Wiley & Sons.

This student textbook introduces cultural sociology and proposes that it is a valid model for sociological thinking and research. It gathers together existing knowledge within the field to prevent an overview of major sociological themes and empirical approaches utilized within cultural sociological research. It does not present new research, but rather packages existing knowledge in sociology and makes it understandable for undergraduate students.

Example 13: A Textbook of Community Nursing

Citation: Chilton, S., & Bain, H. (Eds.). (2017).  A textbook of community nursing . New York: Routledge.

This textbook presents an evidence-based introduction to professional topics in nursing. In other words, it gathers evidence from other research and presents it to students. It covers areas such as care approaches, public health, eHealth, therapeutic relationships, and mental health. Like many textbooks, it brings together its own secondary research with user-friendly elements like exercises, activities, and hypothetical case studies in each chapter.

4. White Papers

White papers are typically produced within businesses and government departments rather than academic research environments.

Generally, a white paper will focus on a specific topic of concern to the institution in order to present a state of the current situation as well as opportunities that could be pursued for change, improvement, or profit generation in the future.

Unlike a literature review, a white paper generally doesn’t follow standards of academic rigor and may be presented with a bias toward, or focus on, a company or institution’s mission and values.

Example 14: Future of Mobility White Paper

Citation: Shaheen, S., Totte, H., & Stocker, A. (2018). Future of Mobility White Paper.  UC Berkeley: Institute of Transportation Studies at UC Berkeley Source: https://doi.org/10.7922/G2WH2N5D

This white paper explores the how transportation is changing due to concerns over climate change, equity of access to transit, and rapid technological advances (such as shared mobility and automation). The authors aggregate current information and research on key trends, emerging technologies/services, impacts on California’s transportation ecosystem, and future growth projections by reviewing state agency publications, peer-reviewed articles, and forecast reports from various sources. This white paper is an example of secondary research because it synthesizes and integrates information from multiple primary research sources, expert interviews, and input from an advisory committee of local and state transportation agencies.

Example 15: White Paper Concerning Philosophy of Education and Environment

Citation: Humphreys, C., Blenkinsop, S. White Paper Concerning Philosophy of Education and Environment.  Stud Philos Educ   36 (1): 243–264. Source: https://doi.org/10.1007/s11217-017-9567-2

This white paper acknowledges the increasing significance of climate change, environmental degradation, and our relationship with nature, and the need for philosophers of education and global citizens to respond. The paper examines five key journals in the philosophy of education to identify the scope and content of current environmental discussions. By organizing and summarizing the located articles, it assesses the possibilities and limitations of these discussions within the philosophy of education community. This white paper is an example of secondary research because it synthesizes and integrates information from multiple primary research sources, specifically articles from the key journals in the field, to analyze the current state of environmental discussions.

5. Academic Essays

Students’ academic essays tend to present secondary rather than primary research. The student is expected to study current literature on a topic and use it to present a thesis statement.

Academic essays tend to require rigorous standards of analysis, critique, and evaluation, but do not require systematic investigation of a topic like you would expect in a literature review.

In an essay, a student may identify the most relevant or important data from a field of research in order to demonstrate their knowledge of a field of study. They may also, after demonstrating sufficient knowledge and understanding, present a thesis statement about the issue.

Secondary research involves data that has already been collected. The published research might be reviewed, included in a meta-analysis, or subjected to a re-analysis.

These findings might be published in a peer-reviewed journal or handbook, become the foundation of a book for public consumption, or presented in a more narrative form for a popular website or magazine.

Sources for secondary research can range from scientific journals to government databases and archived data accumulated by research institutes.

University students might engage in secondary research to become familiar with an area of research. That might help spark an intriguing hypothesis for a research project of master’s thesis.

Secondary research can yield new insights into human behavior , or confirm existing conceptualizations of psychological constructs.

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Secondary Research Advantages, Limitations, and Sources

Summary: secondary research should be a prerequisite to the collection of primary data, but it rarely provides all the answers you need. a thorough evaluation of the secondary data is needed to assess its relevance and accuracy..

5 minutes to read. By author Michaela Mora on January 25, 2022 Topics: Relevant Methods & Tips , Business Strategy , Market Research

Secondary research is based on data already collected for purposes other than the specific problem you have. Secondary research is usually part of exploratory market research designs.

The connection between the specific purpose that originates the research is what differentiates secondary research from primary research. Primary research is designed to address specific problems. However, analysis of available secondary data should be a prerequisite to the collection of primary data.

Advantages of Secondary Research

Secondary data can be faster and cheaper to obtain, depending on the sources you use.

Secondary research can help to:

• Answer certain research questions and test some hypotheses.
• Formulate an appropriate research design (e.g., identify key variables).
• Interpret data from primary research as it can provide some insights into general trends in an industry or product category.
• Understand the competitive landscape.

Limitations of Secondary Research

The usefulness of secondary research tends to be limited often for two main reasons:

Lack of relevance

Secondary research rarely provides all the answers you need. The objectives and methodology used to collect the secondary data may not be appropriate for the problem at hand.

Given that it was designed to find answers to a different problem than yours, you will likely find gaps in answers to your problem. Furthermore, the data collection methods used may not provide the data type needed to support the business decisions you have to make (e.g., qualitative research methods are not appropriate for go/no-go decisions).

Lack of Accuracy

Secondary data may be incomplete and lack accuracy depending on;

• The research design (exploratory, descriptive, causal, primary vs. repackaged secondary data, the analytical plan, etc.)
• Sampling design and sources (target audiences, recruitment methods)
• Data collection method (qualitative and quantitative techniques)
• Analysis point of view (focus and omissions)
• Reporting stages (preliminary, final, peer-reviewed)
• Rate of change in the studied topic (slowly vs. rapidly evolving phenomenon, e.g., adoption of specific technologies).
• Lack of agreement between data sources.

Criteria for Evaluating Secondary Research Data

Before taking the information at face value, you should conduct a thorough evaluation of the secondary data you find using the following criteria:

• Purpose : Understanding why the data was collected and what questions it was trying to answer will tell us how relevant and useful it is since it may or may not be appropriate for your objectives.
• Methodology used to collect the data : Important to understand sources of bias.
• Accuracy of data: Sources of errors may include research design, sampling, data collection, analysis, and reporting.
• When the data was collected : Secondary data may not be current or updated frequently enough for the purpose that you need.
• Content of the data : Understanding the key variables, units of measurement, categories used and analyzed relationships may reveal how useful and relevant it is for your purposes.
• Source reputation : In the era of purposeful misinformation on the Internet, it is important to check the expertise, credibility, reputation, and trustworthiness of the data source.

Secondary Research Data Sources

Compared to primary research, the collection of secondary data can be faster and cheaper to obtain, depending on the sources you use.

Secondary data can come from internal or external sources.

Internal sources of secondary data include ready-to-use data or data that requires further processing available in internal management support systems your company may be using (e.g., invoices, sales transactions, Google Analytics for your website, etc.).

Prior primary qualitative and quantitative research conducted by the company are also common sources of secondary data. They often generate more questions and help formulate new primary research needed.

However, if there are no internal data collection systems yet or prior research, you probably won’t have much usable secondary data at your disposal.

External sources of secondary data include:

• Published materials
• External databases
• Syndicated services.

Published Materials

Published materials can be classified as:

• General business sources: Guides, directories, indexes, and statistical data.
• Government sources: Census data and other government publications.

External Databases

In many industries across a variety of topics, there are private and public databases that can bed accessed online or by downloading data for free, a fixed fee, or a subscription.

These databases can include bibliographic, numeric, full-text, directory, and special-purpose databases. Some public institutions make data collected through various methods, including surveys, available for others to analyze.

Syndicated Services

These services are offered by companies that collect and sell pools of data that have a commercial value and meet shared needs by a number of clients, even if the data is not collected for specific purposes those clients may have.

Syndicated services can be classified based on specific units of measurements (e.g., consumers, households, organizations, etc.).

The data collection methods for these data may include:

• Surveys (Psychographic and Lifestyle, advertising evaluations, general topics)
• Household panels (Purchase and media use)
• Electronic scanner services (volume tracking data, scanner panels, scanner panels with Cable TV)
• Audits (retailers, wholesalers)
• Direct inquiries to institutions
• Clipping services tracking PR for institutions
• Corporate reports

You can spend hours doing research on Google in search of external sources, but this is likely to yield limited insights. Books, articles journals, reports, blogs posts, and videos you may find online are usually analyses and summaries of data from a particular perspective. They may be useful and give you an indication of the type of data used, but they are not the actual data. Whenever possible, you should look at the actual raw data used to draw your own conclusion on its value for your research objectives. You should check professionally gathered secondary research.

Here are some external secondary data sources often used in market research that you may find useful as starting points in your research. Some are free, while others require payment.

• Pew Research Center : Reports about the issues, attitudes, and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis, and other empirical social science research.
• Data.Census.gov : Data dissemination platform to access demographic and economic data from the U.S. Census Bureau.
• Data.gov : The US. government’s open data source with almost 200,00 datasets ranges in topics from health, agriculture, climate, ecosystems, public safety, finance, energy, manufacturing, education, and business.
• Google Scholar : A web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines.
• Google Public Data Explorer : Makes large, public-interest datasets easy to explore, visualize and communicate.
• Google News Archive : Allows users to search historical newspapers and retrieve scanned images of their pages.
• Mckinsey & Company : Articles based on analyses of various industries.
• Statista : Business data platform with data across 170+ industries and 150+ countries.
• Claritas : Syndicated reports on various market segments.
• Mintel : Consumer reports combining exclusive consumer research with other market data and expert analysis.
• MarketResearch.com : Data aggregator with over 350 publishers covering every sector of the economy as well as emerging industries.
• Packaged Facts : Reports based on market research on consumer goods and services industries.
• Dun & Bradstreet : Company directory with business information.

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Primary vs Secondary Research: Differences, Methods, Sources, and More

Table of Contents

Primary vs Secondary Research – What’s the Difference?

In the search for knowledge and data to inform decisions, researchers and analysts rely on a blend of research sources. These sources are broadly categorized into primary and secondary research, each serving unique purposes and offering different insights into the subject matter at hand. But what exactly sets them apart?

Primary research is the process of gathering fresh data directly from its source. This approach offers real-time insights and specific information tailored to specific objectives set by stakeholders. Examples include surveys , interviews, and observational studies.

Secondary research , on the other hand, involves the analysis of existing data, most often collected and presented by others. This type of research is invaluable for understanding broader trends, providing context, or validating hypotheses. Common sources include scholarly articles, industry reports, and data compilations.

The crux of the difference lies in the origin of the information: primary research yields firsthand data which can be tailored to a specific business question, whilst secondary research synthesizes what's already out there. In essence, primary research listens directly to the voice of the subject, whereas secondary research hears it secondhand .

When to Use Primary and Secondary Research

Selecting the appropriate research method is pivotal and should be aligned with your research objectives. The choice between primary and secondary research is not merely procedural but strategic, influencing the depth and breadth of insights you can uncover.

Primary research shines when you need up-to-date, specific information directly relevant to your study. It's the go-to for fresh insights, understanding consumer behavior, or testing new theories. Its bespoke nature makes it indispensable for tailoring questions to get the exact answers you need.

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Secondary research is your first step into the research world. It helps set the stage by offering a broad understanding of the topic. Before diving into costly primary research, secondary research can validate the need for further investigation or provide a solid background to build upon. It's especially useful for identifying trends, benchmarking, and situating your research within the existing body of knowledge.

Combining both methods can significantly enhance your research. Starting with secondary research lays the groundwork and narrows the focus, whilst subsequent primary research delves deep into specific areas of interest, providing a well-rounded, comprehensive understanding of the topic.

Primary vs Secondary Research Methods

In the landscape of market research , the methodologies employed can significantly influence the insights and conclusions drawn. Let's delve deeper into the various methods underpinning both primary and secondary research, shedding light on their unique applications and the distinct insights they offer.

Primary Research Methods:

• Surveys: Survey research is a cornerstone of primary research, offering a quantitative approach to gathering data directly from the target audience. By employing structured questionnaires, researchers can collect a vast array of data ranging from customer preferences to behavioral patterns. This method is particularly valuable for acquiring statistically significant data that can inform decision-making processes and strategy development. The application of statistical approaches for analysing this data, such as key drivers analysis, MaxDiff or conjoint analysis can also further enhance any collected data.
• One on One Interviews: Interviews provide a qualitative depth to primary research, allowing for a nuanced exploration of participants' attitudes, experiences, and motivations. Conducted either face-to-face or remotely, interviews enable researchers to delve into the complexities of human behavior, offering rich insights that surveys alone may not uncover. This method is instrumental in exploring new areas of research or obtaining detailed information on specific topics.
• Focus Groups: Focus groups bring together a small, diverse group of participants to discuss and provide feedback on a particular subject, product, or idea. This interactive setting fosters a dynamic exchange of ideas, revealing consumers' perceptions, experiences, and preferences. Focus groups are invaluable for testing concepts, exploring market trends, and understanding the factors that influence consumer decisions.
• Ethnographic Studies: Ethnographic studies involve the systematic watching, recording, and analysis of behaviors and events in their natural setting. This method offers an unobtrusive way to gather authentic data on how people interact with products, services, or environments, providing insights that can lead to more user-centered design and marketing strategies.

Secondary Research Methods:

• Literature Reviews: Literature reviews involve the comprehensive examination of existing research and publications on a given topic. This method enables researchers to synthesize findings from a range of sources, providing a broad understanding of what is already known about a subject and identifying gaps in current knowledge.
• Meta-Analysis: Meta-analysis is a statistical technique that combines the results of multiple studies to arrive at a comprehensive conclusion. This method is particularly useful in secondary research for aggregating findings across different studies, offering a more robust understanding of the evidence on a particular topic.
• Content Analysis: Content analysis is a method for systematically analyzing texts, media, or other content to quantify patterns, themes, or biases . This approach allows researchers to assess the presence of certain words, concepts, or sentiments within a body of work, providing insights into trends, representations, and societal norms. This can be performed across a range of sources including social media, customer forums or review sites.
• Historical Research: Historical research involves the study of past events, trends, and behaviors through the examination of relevant documents and records. This method can provide context and understanding of current trends and inform future predictions, offering a unique perspective that enriches secondary research.

Each of these methods, whether primary or secondary, plays a crucial role in the mosaic of market research, offering distinct pathways to uncovering the insights necessary to drive informed decisions and strategies.

Primary vs Secondary Sources in Research

Both primary and secondary sources of research form the backbone of the insight generation process, when both are utilized in tandem it can provide the perfect steppingstone for the generation of real insights. Let’s explore how each category serves its unique purpose in the research ecosystem.

Primary Research Data Sources

Primary research data sources are the lifeblood of firsthand research, providing raw, unfiltered insights directly from the source. These include:

• Customer Satisfaction Survey Results: Direct feedback from customers about their satisfaction with a product or service. This data is invaluable for identifying strengths to build on and areas for improvement and typically renews each month or quarter so that metrics can be tracked over time.
• NPS Rating Scores from Customers: Net Promoter Score (NPS) provides a straightforward metric to gauge customer loyalty and satisfaction. This quantitative data can reveal much about customer sentiment and the likelihood of referrals.
• Ad-hoc Surveys: Ad-hoc surveys can be about any topic which requires investigation, they are typically one off surveys which zero in on one particular business objective. Ad-hoc projects are useful for situations such as investigating issues identified in other tracking surveys, new product development, ad testing, brand messaging, and many other kinds of projects.
• A Field Researcher’s Notes: Detailed observations from fieldwork can offer nuanced insights into user behaviors, interactions, and environmental factors that influence those interactions. These notes are a goldmine for understanding the context and complexities of user experiences.
• Recordings Made During Focus Groups: Audio or video recordings of focus group discussions capture the dynamics of conversation, including reactions, emotions, and the interplay of ideas. Analyzing these recordings can uncover nuanced consumer attitudes and perceptions that might not be evident in survey data alone.

These primary data sources are characterized by their immediacy and specificity, offering a direct line to the subject of study. They enable researchers to gather data that is specifically tailored to their research objectives, providing a solid foundation for insightful data analysis and strategic decision-making.

Secondary Research Data Sources

In contrast, secondary research data sources offer a broader perspective, compiling and synthesizing information from various origins. These sources include:

• Books, Magazines, Scholarly Journals: Published works provide comprehensive overviews, detailed analyses, and theoretical frameworks that can inform research topics, offering depth and context that enriches primary data.
• Market Research Reports: These reports aggregate data and analyses on industry trends, consumer behavior, and market dynamics, providing a macro-level view that can guide primary research directions and validate findings.
• Government Reports: Official statistics and reports from government agencies offer authoritative data on a wide range of topics, from economic indicators to demographic trends, providing a reliable basis for secondary analysis.
• White Papers, Private Company Data: White papers and reports from businesses and consultancies offer insights into industry-specific research, best practices, and market analyses. These sources can be invaluable for understanding the competitive landscape and identifying emerging trends.

Secondary data sources serve as a compass, guiding researchers through the vast landscape of information to identify relevant trends, benchmark against existing data, and build upon the foundation of existing knowledge. They can significantly expedite the research process by leveraging the collective wisdom and research efforts of others.

By adeptly navigating both primary and secondary sources, researchers can construct a well-rounded research project that combines the depth of firsthand data with the breadth of existing knowledge. This holistic approach ensures a comprehensive understanding of the research topic, fostering informed decisions and strategic insights.

Examples of Primary and Secondary Research in Marketing

In the realm of marketing, both primary and secondary research methods play critical roles in understanding market dynamics, consumer behavior, and competitive landscapes. By comparing examples across both methodologies, we can appreciate their unique contributions to strategic decision-making.

Example 1: New Product Development

Primary Research: Direct Consumer Feedback through Surveys and Focus Groups

• Objective: To gauge consumer interest in a new product concept and identify preferred features.
• Process: Surveys distributed to a target demographic to collect quantitative data on consumer preferences, and focus groups conducted to dive deeper into consumer attitudes and desires.
• Insights: Direct insights into consumer needs, preferences for specific features, and willingness to pay. These insights help in refining product design and developing a targeted marketing strategy.

Secondary Research: Market Analysis Reports

• Objective: To understand the existing market landscape, including competitor products and market trends.
• Process: Analyzing published market analysis reports and industry studies to gather data on market size, growth trends, and competitive offerings.
• Insights: Provides a broader understanding of the market, helping to position the new product strategically against competitors and align it with current trends.

Example 2: Brand Positioning

Primary Research: Brand Perception Analysis through Surveys

• Objective: To understand how the brand is perceived by consumers and identify potential areas for repositioning.
• Process: Conducting surveys that ask consumers to describe the brand in their own words, rate it against various attributes, and compare it to competitors.
• Insights: Direct feedback on brand strengths and weaknesses from the consumer's perspective, offering actionable data for adjusting brand messaging and positioning.

Secondary Research: Social Media Sentiment Analysis

• Objective: To analyze public sentiment towards the brand and its competitors.
• Process: Utilizing software tools to analyze mentions, hashtags, and discussions related to the brand and its competitors across social media platforms.
• Insights: Offers an overview of public perception and emerging trends in consumer sentiment, which can validate findings from primary research or highlight areas needing further investigation.

Example 3: Market Expansion Strategy

Primary Research: Consumer Demand Studies in New Markets

• Objective: To assess demand and consumer preferences in a new geographic market.
• Process: Conducting surveys and interviews with potential consumers in the target market to understand their needs, preferences, and cultural nuances.
• Insights: Provides specific insights into the new market’s consumer behavior, preferences, and potential barriers to entry, guiding market entry strategies.

Secondary Research: Economic and Demographic Analysis

• Objective: To evaluate the economic viability and demographic appeal of the new market.
• Process: Reviewing existing economic reports, demographic data, and industry trends relevant to the target market.
• Insights: Offers a macro view of the market's potential, including economic conditions, demographic trends, and consumer spending patterns, which can complement insights gained from primary research.

By leveraging both primary and secondary research, marketers can form a comprehensive understanding of their market, consumers, and competitors, facilitating informed decision-making and strategic planning. Each method brings its strengths to the table, with primary research offering direct consumer insights and secondary research providing a broader context within which to interpret those insights.

What Are the Pros and Cons of Primary and Secondary Research?

When it comes to market research, both primary and secondary research offer unique advantages and face certain limitations. Understanding these can help researchers and businesses make informed decisions on which approach to utilize for their specific needs. Below is a comparative table highlighting the pros and cons of each research type.

Navigating the Pros and Cons

• Balance Your Research Needs: Consider starting with secondary research to gain a broad understanding of the subject matter, then delve into primary research for specific, targeted insights that are tailored to your precise needs.
• Resource Allocation: Evaluate your budget, time, and resource availability. Primary research can offer more specific and actionable data but requires more resources. Secondary research is more accessible but may lack the specificity or recency you need.
• Quality and Relevance: Assess the quality and relevance of available secondary sources before deciding if primary research is necessary. Sometimes, the existing data might suffice, especially for preliminary market understanding or trend analysis.
• Combining Both for Comprehensive Insights: Often, the most effective research strategy involves a combination of both primary and secondary research. This approach allows for a more comprehensive understanding of the market, leveraging the broad perspective provided by secondary sources and the depth and specificity of primary data.

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• What is secondary research: Definition, methods and examples

Defne Çobanoğlu

When there is a need to gather data on a specific subject, there is more than one method to go with. Let us say you want to do general market research or you want to know how certain individuals react to a type of advertisement. You can do your secondary market research by conducting simple secondary research following pre-determined steps.

That means, instead of doing a study and extensive research to obtain information, you go through existing published documents and databases. That will help you save precious time, money, and workforce as you analyze different sources that can hand you the information. Let us find out more about secondary research and what is different from primary research.

• Let’s start with the basics: What is secondary research?

Secondary research is a type of research where you gather the data collected by other researchers and educational institutions . Some examples of secondary research sources are books, academic journals, reports, online databases, and news articles. 

When conducting secondary research, it is crucial to critically evaluate the quality and relevance of the sources used and to consider any potential biases or irrelevancies of the data. It may be faster and easier to obtain, but you also need to make sure the results are up-to-date and accurate.

• Primary vs. secondary research

Primary research and secondary research are two different types of research. The main difference is in the source you gather the information from . Basically, when you conduct primary research, you get the data from the primary sources directly. You conduct surveys, do interviews, and manage focus groups or observations to get the information you want.

On the other hand, secondary research gets information from different data sources. These sources can be published books, articles, reports, databases, or any other sources of pre-existing data. 

Primary research is more reliable, but it is more costly and time-consuming. And Secondary research may not provide as much accuracy, but it is cheaper, quicker, and requires fewer sources. So, the method you want to go with depends on your external sources and budget.

Secondary research methods (& examples)

Secondary research is a great way of gathering information when working on a budget. It allows you to analyze existing data. There are multiple methods you can use for your secondary research. Once you know what you want to determine from your research, you can go through possible methods to find the most suitable one. Now, let us see different secondary research methods and some examples to understand them better!

1 - Collecting data from the internet

Using the endless world of the internet is one of the most used methods. It allows expanding in different parts of the world from the comfort of your chair. There are many sources you can find that are free of charge or quite reasonable. However, you should always check the authenticity of the information to ensure they are accurate.

When you want to see the effect of different colors, placements, and keywords on your next big advertisement, you can go to Google Scholar and ResearchGate. They are two of the great sources that provide previous research and look up case studies. After looking up appropriate research done on the subject, you can conclude a final result.

2 - Reviewing of government publication

This method involves accessing and reviewing government publications, such as reports or statistics, that are publicly available. You may need to pay a sum to access these publications, or they may be classified information with no access to them. They allow you to get data on a big area of subjects.

Let us say you want to expand to a new region as a possible market, and you want to know details about the people living in the area. You can look up census details of the country or town. The sites you can search are U.S. Census Bureau or UK Office for National Statistics .

3 - Doing library research

This involves researching literature, reports, and other sources in a public or private library. Academic papers, business directories, newsletters , annual reports, and other similar documents are gathered and stored in libraries in both soft and hard copies. 

When you want to see the historical views of people on a particular topic, you can conduct a literature review on the subject. For instance, if you choose a topic on sociology, you can gather all published documents on the subject of your choosing and get a result from them.

• Key steps to conduct secondary research

Secondary research involves a systematic and thorough approach to gathering and analyzing data from existing sources. One should follow these effective steps to ensure that resources are being used most efficiently. After reviewing the sources and finding the material you are after, the results can be used in decision-making and support research objectives.

1 - Define your research question or problem

When you want to start your secondary research, the first step is clearly defining your research question or problem. That way, you can identify the key information you need to gather and the relevant sources to use.

2 - Identify relevant sources

Once you have determined your research question, you need to specify the relevant sources of data and information. This may include academic journals, books, government reports, industry publications, online databases, and news articles.

3 - Evaluate the quality of the sources

It is essential to check the quality of the sources you want to use to make sure that they are up-to-date, accurate, and relevant to your research. Look for reliable sources and consider factors such as the publication date, the author's credentials, and any potential biases.

4 - Collect and analyze the data

Once you have decided on the relevant sources to work with, you can start collecting the data. This may involve taking notes, summarizing key findings, and gathering the information to draw conclusions.

5 - Interpret the data

After collecting and analyzing the data, you need to interpret the findings and draw conclusions. Consider how the information relates to your research question, and identify any patterns, trends, or gaps in the data. You may create charts, graphs, or other visual aids to help you present the data in a clear way.

• Advantages and disadvantages of secondary research

Now, we know the methods of secondary research and what exactly differentiates it from primary research. But what are the advantages and disadvantages of it? Firstly, secondary research is easily accessible as the data is already available and often involves a large sample size, which can increase the reliability and validity of the findings. Additionally, it is cost-effective and time-saving . 

When it comes to the disadvantages of secondary research, the first thing that comes to mind is the fact that the data may not always be reliable , and credibility evaluation must be performed. In addition to this, even if the data is reliable, it may not be up to date . Outdated information may do more harm than good. Lastly, the original research could be biased , which would affect the result.

In conclusion, secondary research can be a useful tool for gathering information and insights for various research projects. It is an effective method of research that has its advantages. However, researchers should carefully evaluate the quality and relevance of the data and information gathered.

There are useful online applications that can help with projects and a great one of them is forms.app! forms.app is an all-in-one type online tool that can help with research purposes and much more. Be sure to check it out today!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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12 Pros and Cons of Secondary Research

Secondary research is the research method of collecting all the data and documents available from other sources. Some major companies or statistics written in some books or information gathered from some newspaper or thesis or individual research all these data are eligible to be secondary data.

It is a convenient and powerful tool for researchers looking to ask broad questions on a large scale. It benefits researchers as all the data are already taken down so it can be time-consuming but the area where it takes time might be if those data are ideal for the researcher’s goal or not.

A large amount of information can be gathered with a small effort and summarizing and relating it increases the effectiveness of research. Some pros and cons of secondary research are pointed out below.

Pros Of Secondary Research

1. accessibility  .

A few years ago when you needed to collect some data then going to libraries or particular organizations was a must. And it was even impossible to gather such data by the public. The Internet has played a great role in accessing the data so easily in a single click.

The problem here will be your patience to search where it is, it’s accessed for free. Some market research or the poll by the organization or product or comment on some of the sites about the product or some news. Anything necessary for your analysis will be available you just need to search in the right place.

2. Low Cost  

When the data already exists and is collected and summarized. The large sum of money is saved where you don’t need to pay the institution for the data or organize some workshops to know the people’s opinion, you can easily use social media platforms which saves you the manpower and its cost. Researchers are easily tempted by secondary data, which can be easily accessed and prepared in a short period of time without any investment.

3. Saves Time

The data are collected or documented already on the social platform in magazines or on the internet. Using internet large numbers of data are gathered by the researchers without their own effort.

The data are already been documented by the organization or the researchers which you can just collect directly and start analysis over it. This saves lots and lots of time for you where you can study the variables and ups and downs regarding the data.

4. May Help Clarify Research Question

Where primary research is most expensive because it requires both the effort and time. Secondary research tips lots of important questions that are needed while conducting primary research.

The data collected through secondary research gives an organization or the personnel an idea about the effectiveness and the overview of the issue without conducting the primary research. This saves lots of money and time here.

5. Government & Agencies

There are many database analysis performed by the government itself for the census, for health issue protocols and other general information about the citizens. This research are being carried out for a long period of time and covers almost the entire population.

Likewise, many NGO’s and INGO’s conduct such data collection during their campaign in some scarcity or spreading awareness. Including such information provided by the government publicly increases the authenticity and accuracy of your secondary research data.

6. Understand The Problem

The secondary researcher needs to analyze and examine the data they collect from the source. In this process, the researcher goes deep into the procedure of how and when were the data collected and the difficulties encountered while gathering the data.

Some reports of multinational companies while attempting the large market research already includes the obstacles faced like the people declining and people interested during research.

These data are useful to plan how’s your research feedback is going to be or how to conduct or what to change during the research to get the desired outcome or what area to cover to make our outcome more subtle or accurate.

7. New Conclusion Or Data

The data analyzed and collected are very vast varied and shows the perspective of lots of issues with different variables. This continuous and frequent analysis of these data may develop or give the statistical graph of the new variable.

For example, knowing how many hospitals are there and the number of aware citizens about healthcare gives us the data about how many doctors are needed to carry the campaign and how many connected district, city or province is going to need new hospitals and new technology.

This helps us come up with a new conclusion while verifying and confirming how the previous research was carried out.

Cons Of Secondary Research

1. quality of research.

As we know the secondary research is derived from the conclusion of the primary research, how hard we analyze it depends on the quality of the research conducted primarily.

If the originator is concerned about organizations or institutions those data might be false and may have been shown to attract clients or shareholders. Thus the validity of the data is necessary but reliability on other’s data prevents it.

2. May Not Fulfill Researcher’s Need

Secondary research data does not show exactly how or what the researcher was looking for. It is the collection of lots of data from lots of perspectives and people, some may be easy to ignore and some may be hard to validate and find its authenticity.

The researcher will be looking for data with some concern or with some particular question in mind but the data might not be collected regarding the particular issue or agenda. Meanwhile, all the data studied are not collected by the researcher they have no control over what the secondary data set may contain.

3. Incomplete Information

Not being able to get complete information about the data he/she wants to collect will affect the researcher’s study. As they are unable to know exactly how and when the procedure went wrong during execution.

It will not only be difficult to continue the research process but also confuses the researcher about where the issue is leading them.

4. Outdated Information

The most important thing one must consider while using secondary data is to note the date when the information was collected. They must be aware of how are those products and companies doing in the current situation.

It helps them to verify and ignore the achieved data. It is not possible to get all the updated reports or statistics of the data. One must be aware of not using the most outdated information in their research.

5. Lack Of Quality Data

The mindset of the researcher will be something else, they have to work on the data collected or data found in the research process. Since they are not able to carry out primary research, they should be depending on someone else’s data disregarding its quality.

As we know data are available in many forms and we are unable to know who performed the research we are forced to note down and analyze the data compromising its quality and validity.

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Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Book Title: Graduate research methods in social work

Subtitle: A project-based approach

Authors: Matthew DeCarlo; Cory Cummings; and Kate Agnelli

Book Description: Our textbook guides graduate social work students step by step through the research process from conceptualization to dissemination. We center cultural humility, information literacy, pragmatism, and ethics and values as core components of social work research.

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Graduate research methods in social work Copyright © 2021 by Matthew DeCarlo, Cory Cummings, Kate Agnelli is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Published on 14.8.2024 in Vol 26 (2024)

Impact of an Online Discussion Forum on Self-Guided Internet-Delivered Cognitive Behavioral Therapy for Public Safety Personnel: Randomized Trial

Authors of this article:

Original Paper

• Hugh C McCall 1, 2 , MA   ; 
• Heather D Hadjistavropoulos 1, 2 , PhD  

1 Department of Psychology, University of Regina, Regina, SK, Canada

2 PSPNET, University of Regina, Regina, SK, Canada

Corresponding Author:

Heather D Hadjistavropoulos, PhD

Department of Psychology

University of Regina

3737 Wascana Pkwy

Regina, SK, S4S 0A2

Phone: 1 306 585 5133

Email: [email protected]

Background: Internet-delivered cognitive behavioral therapy (ICBT) is an effective and accessible treatment for various mental health concerns. ICBT has shown promising treatment outcomes among public safety personnel (PSP), who experience high rates of mental health problems and face barriers to accessing other mental health services. Client engagement and clinical outcomes are better in ICBT with therapist guidance, but ICBT is easier to implement on a large scale when it is self-guided. Therefore, it is important to identify strategies to improve outcomes and engagement in self-guided ICBT and other self-guided digital mental health interventions. One such strategy is the use of online discussion forums to provide ICBT clients with opportunities for mutual social support. Self-guided interventions accompanied by online discussion forums have shown excellent treatment outcomes, but there is a need for research experimentally testing the impact of online discussion forums in ICBT.

Objective: We aimed to evaluate a transdiagnostic, self-guided ICBT intervention tailored specifically for PSP (which had not previously been assessed), assess the impact of adding a therapist-moderated online discussion forum on outcomes, and analyze participants’ feedback to inform future research and implementation efforts.

Methods: In this randomized trial, we randomly assigned participating PSP (N=107) to access an 8-week transdiagnostic, self-guided ICBT course with or without a built-in online discussion forum. Enrollment and participation were entirely web-based. We assessed changes in depression, anxiety, and posttraumatic stress as well as several secondary outcome measures (eg, treatment engagement and satisfaction) using questionnaires at the pre-enrollment, 8-week postenrollment, and 20-week postenrollment time points. Mixed methods analyses included multilevel modeling and qualitative content analysis.

Results: Participants engaged minimally with the forum, creating 9 posts. There were no differences in treatment outcomes between participants who were randomly assigned to access the forum (56/107, 52.3%) and those who were not (51/107, 47.7%). Across conditions, participants who reported clinically significant symptoms during enrollment showed large and statistically significant reductions in symptoms ( P <.05 and d >0.97 in all cases). Participants also showed good treatment engagement and satisfaction, with 43% (46/107) of participants fully completing the intervention during the course of the study and 96% (79/82) indicating that the intervention was worth their time.

Conclusions: Previous research has shown excellent clinical outcomes for self-guided ICBT accompanied by discussion forums and good engagement with those forums. Although clinical outcomes in our study were excellent across conditions, engagement with the forum was poor, in contrast to previous research. We discuss several possible interpretations of this finding (eg, related to the population under study or the design of the forum). Our findings highlight a need for more research evaluating the impact of online discussion forums and other strategies for improving outcomes and engagement in self-guided ICBT and other digital mental health interventions.

Trial Registration: ClinicalTrials.gov NCT05145582; https://clinicaltrials.gov/study/NCT05145582

Introduction

Internet-delivered cognitive behavioral therapy (ICBT) is a psychological treatment in which clients learn evidence-based cognitive behavioral therapy treatment strategies via web-based modules, often with therapist guidance via email or phone. Hundreds of randomized trials have demonstrated that ICBT is similarly effective to face-to-face psychotherapies for treating depression and anxiety [ 1 ]. There are 2 key advantages of ICBT and other digital mental health interventions (DMHIs): the ability of clients to access them privately and conveniently at practically any time and location [ 2 - 4 ] and the tendency for DMHIs to require less therapist time per client than traditional face-to-face psychotherapies [ 2 , 4 ].

ICBT is sometimes offered in a purely self-guided format (ie, without a therapist). Meta-analyses have shown that self-guided ICBT is at least slightly less effective than therapist-guided ICBT; this assertion is based on differences in effect sizes observed in separate meta-analyses of guided [ 1 ] and self-guided [ 5 , 6 ] ICBT, meta-analyses including subgroup analyses of both guided and self-guided ICBT [ 7 - 9 ], a meta-regression in which human contact predicted more favorable ICBT outcomes [ 10 ], a meta-analysis of randomized trials directly comparing guided and self-guided ICBT [ 11 ], and an individual-participant meta-analysis evaluating both guided and self-guided ICBT for depression [ 12 ]. In addition, client engagement with self-guided ICBT and other self-guided DMHIs tends to be low [ 13 - 15 ], particularly in real-world observational research, where completion rates were found in one systematic review to range from 0.5% to 28.6% [ 14 ]. However, self-guided ICBT and other self-guided DMHIs can be implemented on a large scale with minimal human or financial inputs required [ 7 , 16 ], making them cost-effective [ 17 ] and—many have argued—justifiable despite their tendency to be less effective than therapist-guided DMHIs or face-to-face psychotherapies [ 16 , 18 ].

There appears to be a growing consensus that DMHIs can be designed to be more engaging for clients [ 5 , 19 - 21 ], which may have particular implications for mitigating the problem of low engagement in self-guided DMHIs. The persuasive system design framework [ 22 ] describes 28 specific design principles for improving engagement divided into four categories: (1) primary task support principles, which facilitate completion of treatment tasks (eg, tailoring content for specific user groups and presenting complex tasks in a series of simple steps); (2) dialogue support principles, which facilitate dialogue between an intervention and its users (eg, automated praise, reminders, or virtual rewards); (3) system credibility support principles, which help ensure that users perceive interventions as credible (eg, endorsements from credible third parties and inclusion of experts in the design process); and (4) social support principles, which enable users to support each other in their use of an intervention (eg, opportunities for users to support and learn from each other). Systematic reviews and meta-analyses have shown that persuasive design characteristics can predict treatment engagement [ 20 ] and symptom change [ 5 ], but research assessing the impact of specific persuasive design principles is limited.

Online discussion forums facilitate social support principles of persuasive design. Previous research suggests that they may help support engagement and outcomes in self-guided DMHIs. For example, participants in forum-only control conditions across several studies have demonstrated promising outcomes [ 23 - 26 ], prompting the authors of one paper to conclude that they “could be regarded as an intervention” in and of themselves [ 23 ]. In total, 3 randomized trials have shown that self-guided ICBT [ 27 , 28 ] or self-guided bibliotherapy [ 3 ] accompanied by an online discussion forum exhibited equivalent outcomes to those of therapist-guided ICBT. Another randomized trial experimentally demonstrated that adding an online discussion forum to guided ICBT improved engagement [ 29 ]. Together, these studies suggest that forums could help improve engagement and outcomes in ICBT—potentially bridging the engagement and efficacy gap between guided and self-guided ICBT—but there are no previous randomized trials experimentally evaluating the impact of a forum on engagement and outcomes in self-guided ICBT.

In 2019, a clinical research unit called PSPNET was founded to develop, deliver, and conduct research on free ICBT interventions tailored specifically for Canadian first responders and other public safety personnel (PSP), who frequently experience potentially psychologically traumatic events [ 30 ], report high rates of mental health problems [ 31 ], and face unique barriers to accessing mental health care (eg, stigma within their workplaces) [ 32 , 33 ]. At the time this study was conducted, PSPNET offered 2 therapist-guided ICBT interventions to Canadian PSP—one transdiagnostic and the other posttraumatic stress disorder (PTSD) specific—both of which have shown promising outcomes with respect to symptom change, engagement, and treatment satisfaction [ 34 - 36 ]. However, at the time of this study, PSPNET was unable to offer guided ICBT services to PSP in all Canadian provinces and territories, highlighting an opportunity to develop a self-guided ICBT intervention that could be delivered with minimal resources required to PSP anywhere in Canada. No previous research has evaluated self-guided ICBT tailored specifically for PSP.

Objectives and Hypotheses

Broadly speaking, we designed this study to evaluate self-guided ICBT among Canadian PSP while addressing several questions concerning the role of online discussion forums in self-guided ICBT. Specifically, we sought to address the following four objectives:

• To evaluate transdiagnostic, self-guided ICBT tailored for PSP with respect to treatment engagement, outcomes, and satisfaction.
• To evaluate whether adding an online discussion forum to transdiagnostic, self-guided ICBT tailored for PSP would improve engagement and outcomes.
• To evaluate whether participant engagement in the online discussion forum would moderate treatment outcomes.
• To conduct a mixed methods analysis of participant feedback on the discussion forum.

We hypothesized that participants in both conditions would experience at least small to moderate reductions in symptoms of depression, anxiety, and posttraumatic stress, consistent with recent meta-analytic evidence [ 5 , 6 ]. Second, we hypothesized that participants randomly assigned to receive access to an online discussion forum would show greater engagement and more favorable treatment outcomes than those randomly assigned to receive ICBT without a discussion forum.

Study Design

We used a randomized trial design with 2 conditions: an ICBT plus peer support forum condition and an ICBT-only condition. Participants in both conditions were given free access to a self-guided ICBT program called the Self-Guided PSP Wellbeing Course . For participants in the ICBT plus peer support forum condition, but not for those in the ICBT-only condition, this ICBT course included a built-in online discussion forum. Participants were not blinded to their own condition as it is not possible to hide therapy content from those receiving therapy, but the experimental manipulation was described only in general terms (ie, without reference to forums) such that participants were blind to how the condition to which they were assigned differed from the condition to which they were not assigned. We adopted a simple randomization approach [ 37 ], which we implemented via a random number generator with a 1:1 ratio. We registered the methodological protocol for this research on ClinicalTrials.gov (ID NCT05145582) and made 2 deviations from it. First, we removed the Sheehan Disability Scale [ 38 ] from our planned outcome measures because we were unable to obtain permission to use it. Second, we ultimately carried out our primary quantitative analyses using multilevel modeling (MLM) instead of generalized estimating equations, as we had originally planned, because a paper was published during the course of this research that provided a compelling rationale and detailed recommendations for using MLM in treatment-control pretest-posttest-follow-up study designs [ 39 ]. We followed the CONSORT (Consolidated Standards of Reporting Trials) guidelines [ 40 ] in reporting the findings of this research. This research was conducted within the context of author HCM’s doctoral dissertation, and we would refer interested readers to this dissertation (expected to be publicly available in or around October 2024) for further details about this research.

This study was conducted in Canada, where publicly funded mental health services have not met public demand, leading many Canadians to access private mental health care instead [ 41 ]. Canadians have access to DMHIs through various Canadian organizations [ 42 ]. There are also thousands of mental health–related phone apps and websites available in Canada and other countries [ 43 ], but many of these services are not empirically supported. All research activities pertaining to this study were carried out at the University of Regina in Saskatchewan, Canada.

Participants, Recruitment, and Enrollment

A power analysis indicated that a minimum of 110 participants would be required to achieve adequate power to detect moderate between-group differences (see Multimedia Appendix 1 [ 3 , 5 , 8 , 27 , 34 , 44 - 47 ] for details on our sample size planning). Participants were informed about this research via paid social media advertisements (ie, Twitter [subsequently rebranded X] and Facebook), emails forwarded to PSP by leaders of PSP organizations, presentations to PSP organizations by author HCM and PSPNET’s clinicians, and word of mouth. To be eligible to take part, prospective participants were required to self-report (1) being aged ≥18 years; (2) residing in Canada; (3) working, volunteering, or having previously worked or volunteered as a PSP; (4) being able to access the internet via a computer; and (5) not experiencing significant ongoing concerns related to alcohol or drug use, psychotic symptoms, or manic symptoms.

Prospective participants accessed this study through a web page on PSPNET’s website, which provided information about the study. Upon reviewing a consent form and consenting to participate, they accessed a series of eligibility screening questionnaires through Qualtrics (Qualtrics International Inc). We contacted prospective participants by email to inform them of their eligibility, and eligible participants were asked to confirm their intent to take part in the study, after which they were randomly assigned to 1 of the 2 conditions and provided with a temporary password to access the version of the Self-Guided PSP Wellbeing Course (ie, with or without the peer support forum) to which they had been assigned. All randomization and enrollment procedures were carried out by author HCM and research assistant Julia Gregory (see the Acknowledgments section). Recruitment took place between December 6, 2021, and September 26, 2022.

Primary Outcome Measures

Patient health questionnaire–9.

The Patient Health Questionnaire–9 (PHQ-9) is a psychometrically sound, 9-item questionnaire assessing depressive symptoms [ 48 , 49 ]. Possible total scores range from 0 to 27, and a score of ≥10 suggests that a respondent’s symptoms are clinically significant [ 50 ].

Generalized Anxiety Disorder–7

The Generalized Anxiety Disorder–7 (GAD-7) is a 7-item questionnaire assessing generalized anxiety that has demonstrated strong psychometric properties [ 49 , 51 ]. Total scores can range from 0 to 21, with a score of ≥10 suggesting clinically significant symptoms [ 49 , 51 ].

PTSD Checklist for DSM-5

PTSD Checklist for DSM-5 (PCL-5) is a psychometrically sound questionnaire assessing PTSD symptoms [ 52 ]. Responses to its 20 items sum to a total score ranging from 0 to 80, and a score of ≥33 indicates that a respondent likely meets criteria for a PTSD diagnosis [ 53 , 54 ].

Secondary Outcome Measures

Brief resilience scale.

The Brief Resilience Scale (BRS) is a 6-item questionnaire measure of resilience that has shown good psychometric properties [ 55 , 56 ]. Each item has 5 response options with associated numerical values ranging from 1 to 5, and a higher mean score across items indicates greater resilience.

Flourishing Scale

The Flourishing Scale (FS) is an 8-item questionnaire assessing flourishing across various domains of life (eg, relationships, meaning and purpose, and feeling of competence). It has demonstrated good psychometric properties [ 57 , 58 ]. Total scores can range from 8 to 56, with greater scores indicating a greater degree of flourishing.

Treatment Satisfaction Questionnaire

We administered a bespoke questionnaire designed to assess treatment satisfaction and solicit feedback on the Self-Guided PSP Wellbeing Course through a mix of yes or no, Likert-scale, and open-ended text response items. For participants in the ICBT plus peer support forum condition, the Treatment Satisfaction Questionnaire included several additional items pertaining to the forum. Open-ended questions about both the course and the forum were designed to solicit both positive and constructive feedback.

Adapted Session Rating Scale

We administered a modified version of the Session Rating Scale (SRS), a 4-item questionnaire originally designed to assess client perspectives on the quality of the therapeutic alliance in face-to-face therapy [ 59 ]. It has good psychometric qualities [ 60 , 61 ]. Items are rated on a 7-point Likert scale from 0 ( absolutely disagree ) to 6 ( absolutely agree ) and assess the therapeutic bond, goal agreement, task agreement, and overall alliance quality. Following an approach taken in another study [ 62 ], we adapted the SRS to measure patient-program alliance.

Program Use Questionnaire

We administered a brief bespoke questionnaire assessing engagement with the Self-Guided PSP Wellbeing Course and, if applicable, the peer support forum. Specifically, this questionnaire was designed to assess effort put into the course; the perceived helpfulness of the course; and, if applicable, use and perceived helpfulness of the peer support forum. Program use patterns were also assessed via automatic collection of program use data (eg, number of lessons and additional resources accessed).

Health Service Use Questionnaire

We also administered a bespoke questionnaire to assess use of health care services for mental health challenges during eligibility screening and at 8 and 20 weeks after enrollment. In the interest of brevity, and because this questionnaire is peripheral to the primary objectives of this study, we do not describe the outcomes of this questionnaire in this paper.

Pre-Enrollment Measures

During eligibility screening, we administered a bespoke participant information questionnaire assessing demographic, occupational, and clinical characteristics; an ICBT feedback questionnaire assessing pre-enrollment knowledge and attitudes toward ICBT; the Credibility/Expectancy Questionnaire (CEQ) [ 63 ]; the Alcohol Use Disorders Identification Test [ 64 ]; and the Drug Use Disorders Identification Test [ 65 ].

Administration of Measures

During eligibility screening, we administered the PHQ-9, GAD-7, PCL-5, BRS, FS, participant information questionnaire, ICBT feedback questionnaire, CEQ, Alcohol Use Disorders Identification Test, and Drug Use Disorders Identification Test. At 2, 4, 6, and 8 weeks after enrollment, we administered the Program Use Questionnaire. At 8 weeks after enrollment, we also administered the PHQ-9, GAD-7, PCL-5, BRS, FS, and Treatment Satisfaction Questionnaire. At 20 weeks after enrollment, we administered the PHQ-9, GAD-7, PCL-5, BRS, and FS. Our research team encouraged participants to complete the questionnaires via emails and phone calls but did not urge participants to use the Self-Guided PSP Wellbeing Course .

Intervention

The Self-Guided PSP Wellbeing Course is an 8-week self-guided, transdiagnostic ICBT program that can be accessed through a web browser. It includes 5 core lessons, each consisting of a welcome video, a series of slides with instructive text and diagrams, an audio file covering the same clinical content as the lesson slides, illustrative case stories, frequently asked questions, downloadable homework activities called “DIY Guides,” and quotes from previous clients. These lessons included an introduction to the cognitive behavioral model and psychoeducation to help participants recognize and understand their symptoms (lesson 1); skills to help participants recognize and challenge unhelpful thoughts (lesson 2); skills for managing physiological underarousal and overarousal symptoms (lesson 3); skills for managing behavioral symptoms (lesson 4); and strategies for maintaining treatment gains, setting goals, and preventing future relapses (lesson 5). The course also included 14 additional resources covering a wide range of topics (eg, assertiveness, physical pain, and intimate relationships) and automated email reminders to encourage engagement.

The Self-Guided PSP Wellbeing Course is effectively a self-guided version of a previously developed therapist-guided ICBT course called the PSP Wellbeing Course [ 34 , 36 ]; aside from the provision of therapist guidance in the latter but not the former, the courses are practically identical. PSPNET developed the PSP Wellbeing Course by tailoring an existing ICBT program called the Wellbeing Course to meet the needs of Canadian PSP based on feedback provided by Canadian PSP in a series of interviews, focus groups, and questionnaires [ 33 , 66 ]. The original Wellbeing Course was initially developed by the eCentreClinic at Macquarie University, Australia, and has since shown excellent outcomes among the general population in Australia [ 67 ] and Canada [ 68 ].

Discussion Forum

The peer support forum was built into the Self-Guided PSP Wellbeing Course . It included 11 sections (eg, one for each of the 5 lessons, one for discussing families and relationships, and one for discussing workplace issues). It was monitored daily and moderated as required each business day by author HCM, who posed questions to spark discussion and responded to participants’ posts.

Ethical Considerations

This study was approved by the University of Regina Research Ethics Board (file 2021-130). Before taking part, all participants were provided with an informed consent form, which described the following: the objectives of the research, the research team, what participation would entail (ie, the intervention and questionnaires), possible risks and benefits of participating, project funding, considerations regarding concurrent mental health treatments, right to withdraw, limits to confidentiality, risks to privacy, precautions to improve security of participant information (both PSPNET’s precautions and precautions that participants could take), uses of participants’ data (ie, eligibility determination and research), information on accessing research results, a statement indicating that participants would not be compensated for taking part, and an invitation to contact our team with any questions or concerns. All participant data were deidentified before analysis. Due to ethical concerns related to the exclusion of individuals reporting suicidal ideation from DMHI research [ 69 ], we tried to refer prospective participants reporting suicidal ideation to more intensive services and clarified that the Self-Guided PSP Wellbeing Course is not a crisis service, but we allowed them to participate if they met the eligibility criteria.

Quantitative Data Analyses

We carried out all quantitative analyses using SPSS (version 28; IBM Corp). We did not statistically test for group differences in pre-enrollment variables as it is not meaningful to test the probability that group differences occurred by chance when it is already known—due to random assignment—that they did [ 70 ]. Instead, we inspected the magnitude of group differences and planned to conduct sensitivity analyses to assess the impact of marked differences should we observe any. We compared changes in scores on the PHQ-9, GAD-7, PCL-5, FS, and BRS across conditions using an MLM approach recommended by Sharpe and Cribbie [ 39 ]. We used an intention-to-treat approach [ 71 ] including all participants in the analyses, and we accounted for missing data using the restricted maximum likelihood estimation method, which previous research suggests is preferable to maximum likelihood estimation for MLM when random effects are included [ 72 ]. Each model was run using a random intercept and fixed effects of group, time (as a categorical variable), and the interaction between group and time. We used a variance components covariance structure [ 73 ]. We also produced a G matrix for each model consistent with the recommendations by Sharpe and Cribbie [ 39 ]. We used scatterplots and histograms to test the assumptions of linearity, homoscedasticity of residuals, and normality of residuals [ 74 ]. For each of the 5 outcome variables, we conducted one model for the entire sample and one model for the subset of participants with clinically significant scores at the pre-enrollment time point, which we defined using established cutoff scores for the PHQ-9 (≥10), GAD-7 (≥10), or PCL-5 (≥33) and scores in the lower 3 quartiles on the FS (<48) and BRS (<4.0). Therefore, we ran 10 models in total.

In each of the 10 MLM models, we conducted 5 contrasts. In total, 2 contrasts were designed to assess for interactions between group and time—that is, to identify any differences between groups with respect to changes in dependent variables over time—including one contrast for the period between the pre-enrollment time point and 8 weeks after beginning treatment and one for the period between the pre-enrollment time point and 20 weeks after beginning treatment. We collapsed the 2 groups for 3 additional contrasts to determine whether changes in questionnaire scores over time were statistically significant—one contrast for the period between the pre-enrollment time point and 8 weeks after beginning treatment, one for the period between the pre-enrollment time point and 20 weeks after beginning treatment, and one for the period between 8 weeks and 20 weeks after beginning treatment. These latter 3 contrasts were designed to assess whether participants in the Self-Guided PSP Wellbeing Course experienced significant changes in their mental health.

Finally, in each of the 10 MLM models, we investigated the effects of five covariates on changes in questionnaire scores over time: (1) the number of lessons that participants accessed, (2) the number of additional resources that participants accessed, (3) CEQ credibility scores, (4) CEQ expectancy scores, and (5) gender. These analyses are not central to the objectives of this study but may be of interest to some readers; accordingly, a rationale for the inclusion of these specific covariates, methods and results pertaining to our covariate analyses, and a brief discussion of the findings of those analyses are shown in Multimedia Appendix 2 [ 63 , 75 - 80 ].

In addition to the MLM models, we used 2-tailed independent-sample t tests and chi-square tests to assess for group differences in treatment satisfaction and program use. Upon observing possible group differences in rates of questionnaire completion, we conducted additional (non-prespecified) chi-square tests to evaluate their significance.

Qualitative Data Analyses

We conducted qualitative analyses using a content analysis approach to explore participant feedback on the peer support forum and the Self-Guided PSP Wellbeing Course in general [ 81 ]. After removing identifying information from the data, author HCM identified categories using a descriptive, inductive approach and grouped those categories into overarching themes. Given the relatively small amount of data, this was carried out using an Excel (Microsoft Corp) spreadsheet. The initial codebook was refined through meeting with author HDH and Dr Janine Beahm (see the Acknowledgments section).

It is a common practice for researchers using qualitative methods to engage in reflexivity, which is a practice of reflection on how the researchers’ positionality might affect the process or outcomes of qualitative research [ 82 ]. Being neither PSP nor ICBT clients, the authors do not identify as members of the population under study, potentially granting the authors a degree of neutrality in describing participants’ reported experiences but also potentially impeding their ability to fully understand those experiences [ 82 ]. In addition, the authors held certain attitudes and beliefs (eg, that ICBT can be helpful for many people and that forums may be able to enhance ICBT) that may have influenced the process and outcomes of this research. Nevertheless, we endeavored to minimize the risk of bias in this research by (1) including neutrally worded questions to solicit both positive and negative feedback; (2) conducting content analysis as descriptively as possible and avoiding even minor inferences and assumptions; (3) separating qualitative data from other data that could cause bias in coding (eg, demographic and clinical characteristics) before analysis; and (4) involving 3 researchers, as noted previously, in checking the accuracy of our coding.

Participants

Of the 188 prospective participants who completed the web-based screening, 153 (81.4%) were enrolled in the study and randomized, and 107 (56.9%) were included in our analyses. A flowchart displaying enrollment, program use, and questionnaire completion is shown in Figure 1 . Of note, Figure 1 shows that 36 participants in the ICBT-only condition completed symptom measures at 20 weeks after enrollment; one of these participants completed the PHQ-9 and GAD-7 but not the PCL-5. Participant characteristics are shown in Table 1 . Chi-square tests evidenced that the difference between conditions with respect to the proportion of participants who completed posttreatment questionnaires was statistically significant at 8 weeks (n=107, χ 2 1 =6.4, P =.01) but not at 20 weeks (n=107, χ 2 1 =0.5, P =.47).

a ICBT: internet-delivered cognitive behavioral therapy.

b PSP: public safety personnel.

Changes in Questionnaire Scores

We observed a common pattern of results across all 10 MLM models: (1) all statistical assumptions were met; (2) we did not identify statistically significant effects of group or group-by-time interactions ( P ≥.17 in all cases); (3) contrasts showed no effect of group on score change at 8 or 20 weeks for any measure; (4) there was a statistically significant and favorable effect of time (ie, scores on the PHQ-9, GAD-7, and PCL-5 decreased and scores on the FS and BRS increased over time); (5) contrasts showed statistically significant improvement in scores at 8 and 20 weeks for all measures; and (6) we identified residual variance, suggesting that models were likely missing predictor variables that could have helped account for estimates of dependent variables (which was expected given that covariates were tested separately via contrasts rather than being included in MLM models).

There were also some differences across MLM models. Certain contrasts for the PHQ-9 and PCL-5 showed further improvement in symptoms from 8 to 20 weeks. Further details of MLM results are reported in Table 2 (estimated means and percentage changes) and Table 3 (contrasts). Unaltered questionnaire scores observed among respondents at each time point are shown in Multimedia Appendix 3 [ 83 - 86 ].

b PHQ-9: Patient Health Questionnaire–9.

c Entire sample—both conditions: n=107, ICBT-only condition: n=51, and ICBT plus peer support forum: n=56; clinical subsamples—both conditions: n=53, ICBT-only condition: n=26, and ICBT plus peer support forum: n=27.

d GAD-7: Generalized Anxiety Disorder–7.

e Entire sample—both conditions: n=107, ICBT-only condition: n=51, and ICBT plus peer support forum: n=56; clinical subsamples—both conditions: n=39, ICBT-only condition: n=19, and ICBT plus peer support forum: n=20.

f PCL-5: PTSD Checklist for DSM-5.

g Entire sample—both conditions: n=107, ICBT-only condition: n=51, and ICBT plus peer support forum: n=56; clinical subsamples—both conditions: n=42, ICBT-only condition: n=17, and ICBT plus peer support forum: n=25.

h FS: Flourishing Scale.

i Entire sample—both conditions: n=107, ICBT-only condition: n=51, and ICBT plus peer support forum: n=56; clinical subsamples—both conditions: n=81, ICBT-only condition: n=37, and ICBT plus peer support forum: n=44.

j BRS: Brief Resilience Scale.

k Entire sample—both conditions: n=107, ICBT-only condition: n=51, and ICBT plus peer support forum: n=56; clinical subsamples—both conditions: n=78, ICBT-only condition: n=37, and ICBT plus peer support forum: n=41.

a PHQ-9: Patient Health Questionnaire–9.

b Entire sample: n=107; clinical subsamples: n=53.

c GAD-7: Generalized Anxiety Disorder–7.

d Entire sample: n=107; clinical subsamples: n=39.

e PCL-5: PTSD Checklist for DSM-5.

f Entire sample: n=107; clinical subsamples: n=42.

g FS: Flourishing Scale.

h Entire sample: n=107; clinical subsamples: n=81.

i BRS: Brief Resilience Scale.

j Entire sample: n=107; clinical subsamples: n=78.

Program Use

There was no statistically significant difference between groups with respect to the number of lessons participants accessed by 8 weeks (t 105 =–0.28; P= .78; Cohen d =–0.05) or 20 weeks (t 105 =0.82; P= .42; Cohen d =0.16). Collapsing across groups, a sizeable minority of participants accessed all 5 lessons of the Self-Guided PSP Wellbeing Course by 8 weeks (30/107, 28%) or 20 weeks (46/107, 43%). Nearly half (48/107, 44.9%) accessed 4 of 5 lessons by 8 weeks, whereas more than half (59/107, 55.1%) accessed 4 of 5 lessons by 20 weeks. Participants accessed an average of 3.33 (SD 5.00) additional resources. Responses to the Program Use Questionnaire collapsed across groups and averaged across time points (ie, 2, 4, 6, and 8 weeks) showed that participants most commonly reported putting “some effort” into the course (39%), followed by “a little effort” (30.9%), “no effort” (17.5%), and “a lot of effort” (12.5%), with no participants reporting “a great deal of effort” at any time point.

Treatment Satisfaction

The Treatment Satisfaction Questionnaire and SRS were completed by 68% (38/56) of the participants in the ICBT plus peer support forum condition and 88% (45/51) of the participants in the ICBT-only condition. Two-tailed independent-sample t tests and chi-square tests showed no statistically significant differences between groups with respect to any treatment satisfaction variables ( P ≥.47 in all cases). Accordingly, we present the results collapsed across groups in Table 4 .

We qualitatively analyzed responses to open-ended questions from 61.7% (66/107) of the participants, which we organized into 3 main themes: positive feedback, negative or constructive feedback, and comments about personal circumstances or preferences that do not reflect the perceived helpfulness of the Self-Guided PSP Wellbeing Course . The results are shown in Table 5 .

a SRS: Session Rating Scale.

a DIY: do-it-yourself.

b Not applicable.

Online Discussion Forum Use and Satisfaction

Only 9% (5/56) of the participants in the ICBT plus peer support forum condition posted in the forum, creating 9 posts in total. The moderator (author HCM) created an additional 16 posts in an effort to spark discussion. The Treatment Satisfaction Questionnaire was completed by 38 participants in the ICBT plus peer support forum condition, 14 (37%) of whom reported that they did not use the forum. Of the remaining 24 participants, 1 (4%) reported feeling “very satisfied” with the forum overall, 11 (46%) reported feeling “satisfied,” 8 (33%) reported feeling “neutral,” 4 (17%) reported feeling “dissatisfied,” and none reported feeling “very dissatisfied.” Among the 38 participants in the ICBT plus peer support forum who completed the Treatment Satisfaction Questionnaire were 15 (39%) who reported reading between “a few” posts and “all or nearly all” posts, including participants who reported that reading others’ posts was “highly beneficial” (n=2, 13%), “beneficial” (n=3, 20%), “somewhat beneficial” (n=6, 40%), and “not beneficial at all” (n=4, 27%).

We received meaningful, analyzable feedback on the peer support forum from 52% (29/56) of the participants, identifying 17 categories of feedback, which we grouped into 3 general themes: positive feedback, constructive or negative feedback, and other personal reactions to the forum. The results of this content analysis are shown in Table 6 .

Principal Findings

ICBT is an effective mental health treatment [ 1 ], but clients demonstrate somewhat less favorable clinical outcomes [ 5 - 12 ] and engagement [ 13 - 15 ] when it is offered in a purely self-guided format. Persuasive design principles represent a possible means of improving engagement and outcomes in DMHIs [ 5 , 20 ], and preliminary evidence supports the use of social support principles of persuasive design implemented via online discussion forums [ 3 , 23 - 29 ], but there is a dearth of experimental research directly evaluating the impact of forums in ICBT or other DMHIs. Research has also shown that Canadian PSP benefit considerably from tailored, guided ICBT [ 34 - 36 ], but previous research has not evaluated self-guided ICBT among Canadian PSP. We conducted a randomized trial to assess the impact of adding an online discussion forum to self-guided ICBT and evaluate outcomes of tailored, self-guided ICBT among Canadian PSP.

Participants showed large improvements in symptoms of depression, anxiety, and posttraumatic stress, which supported and surpassed our hypothesis of at least small to moderate reductions in symptoms. Most meta-analyses of self-guided DMHIs have not reported pretest-posttest effect sizes, but our results for changes in depression over time compare favorably to the pretest-posttest effect size of d =0.78 reported in one meta-analysis of self-guided DMHIs for depression [ 87 ]. Changes in flourishing and resilience were more modest, potentially because the Self-Guided PSP Wellbeing Course was designed to reduce symptoms of mental disorders but not explicitly designed to improve flourishing or resilience. Nevertheless, the finding of improvements in flourishing and resilience makes an important contribution to the research literature as research on the effects of ICBT on these constructs is scarce.

The symptom change and treatment satisfaction demonstrated in this study were roughly comparable to those observed in research on the guided version of the PSP Wellbeing Course , likely because the 2 courses included practically identical treatment materials. However, engagement with the guided version was markedly better, with only 5.7% of enrolled PSP failing to access or withdrawing from the intervention (compared to 46/153, 30% in this study), 76.1% of participants accessing at least 4 of the 5 lessons of the course within 8 weeks (compared to 48/107, 44.9% in this study), and 57.3% completing the course within 8 weeks (compared to 30/107, 28% in this study) [ 36 ]. These findings suggest that therapists play a pivotal role in both initiating and sustaining Canadian PSP’s engagement in ICBT. This conclusion aligns with those of previous research showing that PSP very frequently cite therapist guidance as a liked aspect of ICBT [ 88 ] and with a broader research literature showing that engagement tends to be lower in self-guided than in guided DMHIs [ 13 - 15 ]. Nevertheless, engagement with the Self-Guided PSP Wellbeing Course in this study appears to compare favorably to that of other research on self-guided DMHIs. In a systematic review, Kelders et al [ 20 ] found, on average, a 54.2% rate of “intended use” (ie, some engagement but not necessarily completion) of internet interventions for mental health, including both guided and self-guided interventions. Another systematic review found real-world completion rates ranging from 0.5% to 28.6% for self-guided DMHIs [ 14 ]. Engagement in the present study may have been enhanced by the structure provided by the randomized trial design as this kind of study design was found to predict greater engagement in the review by Kelders et al [ 20 ]. Interestingly, only a minority of participants in the present study indicated that they would have preferred to receive therapist guidance via email or phone while taking the course.

The results failed to support our hypothesis that participants assigned to the ICBT plus peer support forum condition would demonstrate greater engagement and treatment outcomes. Given participants’ limited engagement with the peer support forum, this was unsurprising. The proportion of participants who posted in the forum (5/56, 9%) was far lower than proportions of 53% [ 26 ] and 50.6% [ 28 ] reported in previous studies of forums in DMHIs. Similarly, the mean number of posts per participant (0.16) was far lower than the means of 13.1 [ 89 ], 4.5 [ 89 ], 2.2 [ 29 ], and 1.86 [ 28 ] reported in previous studies. We are aware of only one previous study in which a lower proportion (ie, 7%) of participants posted in a forum accompanying a DMHI [ 90 ]. Despite low engagement with the peer support forum, some participants reported feeling satisfied with it and indicated that reading posts was beneficial, with qualitative feedback suggesting that some participants felt that the forum was supportive and helped them feel that they were not alone.

There are several possible reasons for the low engagement with the forum in this study. First, qualitative feedback suggested that many participants felt uncomfortable opening up to others and showing vulnerability, with one participant explicitly attributing this to “police culture,” suggesting that forums may be a poor fit for many PSP. Second, the fact that the Self-Guided PSP Wellbeing Course was transdiagnostic, with different participants experiencing different symptoms, may have led participants to feel that they did not have much in common with other forum users and, therefore, may also have detracted from their comfort in sharing their experiences. Third, forums may be particularly helpful as an adjunct to treatment for certain conditions; indeed, much of the past research supporting the use of forums in ICBT has been conducted within the context of ICBT for social anxiety [ 3 , 23 , 27 , 28 ]. Fourth, the PSP who self-selected into this study may have been particularly interested in independently accessing a self-guided treatment, whereas PSP who were interested in sharing their experiences with others may have opted for other mental health care options (including PSPNET’s therapist-guided ICBT for PSP in provinces where it was available). Finally, there was likely room for improvement with respect to the structure and implementation of the forum and our efforts to encourage participants to use it.

There was only one statistically significant difference observed between conditions: a greater proportion of participants completed questionnaires at 8 weeks in the ICBT-only condition. It remains unclear why this occurred. It could be a spurious finding. It could also be that participants in the ICBT plus peer support forum condition inferred from the minimal forum engagement that engagement with the study as a whole was low and were less likely to complete questionnaires due to the phenomenon of social normative influence [ 91 ].

Strengths, Limitations, and Future Research

This study benefitted from a mixed methods approach, allowing for both a quantitative evaluation of treatment outcomes and a qualitative exploration of participants’ experiences. Another strength of this study was its ecological validity as we evaluated the Self-Guided PSP Wellbeing Course and the peer support forum under the conditions in which they were designed to be implemented. This study also had important limitations. We did not include a control condition with which to compare outcomes of the course, and our inclusion of multiple outcome measures in separate analyses increased our familywise error rate. We expect that every discussion forum is unique and its social dynamics are unpredictable; therefore, a key limitation of this study is that it is, in a sense, a case study of a single forum with results that may not generalize well to other forums. This study was also sufficiently powered to detect only moderate differences between conditions, and due to an unexpectedly high rate of withdrawal from the study or failure to begin the intervention after we had ceased recruitment, we ultimately included 3 fewer participants in our analyses than originally planned. Finally, because we did not exclude participants with minimal or mild pre-enrollment symptoms from this research, floor effects are likely present in quantitative analyses conducted among our entire sample.

Future research can expand on this study and address the limitations noted previously in several ways. Although the peer support forum in this study had no demonstrable effect on treatment outcomes, previous research has shown excellent outcomes for online discussion forums [ 3 , 23 - 29 ], highlighting a need for further experimental research to evaluate the impact of forums on treatment outcomes in self-guided DMHIs. We are aware of a large factorial randomized trial assessing, among other things, the impact of an online discussion forum on treatment outcomes in ICBT, but the results of this trial are not yet available [ 92 ]. It would also be helpful for future research to identify common characteristics of forums that function well and those that do not, further explore DMHI users’ perspectives on forums, and identify strategies for improving engagement with forums drawing on the persuasive system design framework and other work. With respect to outcomes of self-guided ICBT tailored for PSP, future research could compare treatment outcomes against a control condition, assess longer-term outcomes, and assess additional outcomes that we did not assess.

Conclusions

ICBT has shown excellent outcomes for treating a range of psychological concerns among PSP [ 34 - 36 ] and the general population [ 1 ]. Self-guided ICBT is more scalable but shows poorer engagement and outcomes than therapist-guided ICBT [ 5 - 15 ]. There is emerging evidence suggesting that persuasive design may help improve engagement and outcomes in ICBT [ 5 , 19 - 21 ], but further research is needed. We conducted a randomized trial, finding that transdiagnostic self-guided ICBT tailored specifically for PSP showed good outcomes, but PSP randomly assigned to receive access to a built-in online discussion forum showed limited engagement with it and no evidence of benefitting from it. Our findings support the continued implementation of self-guided ICBT. Our findings contrast with those of previous research on discussion forums in DMHIs, which have generally shown promising engagement and outcomes [ 3 , 23 - 29 , 89 ], highlighting a need for more research to clarify the circumstances under which forums may help improve engagement and outcomes in DMHIs. More broadly, as DMHIs become increasingly popular, there is a great need for more research identifying possible strategies to make them more engaging and effective, including—but not limited to—further research evaluating the impact of specific persuasive design principles.

Acknowledgments

The authors would like to thank Dr Janine Beahm for her feedback on their qualitative analyses and Dr Donald Sharpe for his recommendations regarding their quantitative analyses. The authors would like to thank all past and current members of the PSPNET team and all public safety personnel who participated in this research for making it possible. Particular thanks are due to Julia Gregory for her work as a research assistant in carrying out this study. The authors would like to thank Drs Nick Titov and Blake Dear for sharing treatment materials used to develop the Self-Guided PSP Wellbeing Course . This research was supported by funding from the Canadian Institutes of Health Research and Public Safety Canada; neither funder had any involvement in carrying out this research. Finally, acknowledgments are due to the Public Safety Canada Steering Committee, the Canadian Institute for Public Safety Research and Treatment, the Online Therapy Unit, and Information Services at the University of Regina for supporting this research.

Data Availability

The data sets generated and analyzed during this study are not publicly available due our commitment to our participants to securely store their data and refrain from sharing them with anyone outside of our research team.

Conflicts of Interest

None declared.

Sample size planning.

Covariate analyses.

Observed descriptive statistics on questionnaire scores.

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Abbreviations

Edited by A Mavragani; submitted 19.04.24; peer-reviewed by L Yang; comments to author 10.06.24; revised version received 26.06.24; accepted 22.07.24; published 14.08.24.

©Hugh C McCall, Heather D Hadjistavropoulos. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 14.08.2024.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research (ISSN 1438-8871), is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included.

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Article sidebar, article details, main article content, school library services and students access to information resources in secondary schools in calabar municipality, cross river state, nigeria, emmanuel ubi omini, florence u. emmanuel.

This study examined school library services and students access to information resources in selected secondary schools in calabar  municipality, cross river state, Nigeria. Two research questions and hypotheses were formulated to guide the study. Survey research  design was used with a population of 2, 262 secondary school students from six selected secondary schools in calabar municipality, cross river state, Nigeria. A sample of 453 students were selected using stratified and simple random sampling techniques. For appropriate  data collection, a structured instruments entitled “Students Access to Information Resources Questionnaire (SAIRQ)”. The instrument  was validated by two experts in Measurement and Evaluation and one in Library and Information Science, University of Cross River State,  Calabar and the reliability test was established with Split-half reliability method. The research data was analysed with One-Way Analysis of  Variance (ANOVA). The findings revealed that there is a significant influence of audio-visual service on students access to information resources in selected secondary schools in Calabar Municipality, Cross River State and current awareness service significantly influence  students access to information resources in selected secondary schools in Calabar Municipality. It was concluded that the variables under  study was found to enhancing the students’ access to information resources. Therefore, the study recommends among others  that school authority should make accessible audio-visual services in their libraries through display of collections and regularly be  updated. This will enable students and teachers be better informed of the latest information materials available in the library and also  meet up with global best practices and be relevant in their various field of study (word count: 250). 

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