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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How to prepare and deliver an effective oral presentation

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• Peer review
• Lucia Hartigan , registrar 1 ,
• Fionnuala Mone , fellow in maternal fetal medicine 1 ,
• Mary Higgins , consultant obstetrician 2
• 1 National Maternity Hospital, Dublin, Ireland
• 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
• luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

• ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
• ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
• ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Giving Presentations

Understanding your assignment, planning your presentation, organizing your presentation, signal words and transition phrases.

• Group Presentations
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Develop Your Presentation Skills

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As with any assignment, it's important to first check the assignment requirements before you start planning your presentation. Read over the assignment requirements and make sure you understand the following:

• Is it a group or individual presentation?
• Is there a time limit or requirement? 
• Are you allowed to use videos? If so, how long can videos be? Instructors generally do not want videos to take up a big portion of your presentation, but short videos can help to illustrate a point
• What's the topic you will be presenting on? Do you get to choose? 
• Are you required to prepare a visual component such as a PowerPoint or a poster?
• What is the purpose of the presentation? Are you summarizing an issue to inform your classmates? Are you presenting a paper you wrote? Are you trying to convince them of a particular argument related to an issue? Are you leading discussion on a reading?

A good presentation requires careful planning. In general, you will need to follow these steps to plan a successful presentation:

• Brainstorm and outline: What's your topic? What do you know about the topic? What do you want your audience to know? 
• Research: Use research to support your argument, find examples and statistics, or to learn more about your topic.
• Write an outline . 
• Write a draft.
• Plan any visual aids such as PowerPoint or any activities you want your audience to participate in
• Practice, practice, practice!  Make sure your presentation is not too long, and edit it down as needed.

A good presentation should be well organized, with a beginning, middle and end. 

Beginning :

The beginning of a presentation is very important! This is when you have an opportunity to grab the audience's attention, and set the tone for your presentation.

• Use an attention grabber. Some attention grabbing techniques include: asking a thought-provoking question, showing the audience am intriguing picture, telling a story or use a real life example related to your topic, sharing a shocking statistic related to your topic, sharing a powerful quote, playing a short video
• Introduce yourself and the topic you will be discussing
• Outline what you will be talking about. 
• Discuss your main points in a logical order
• It should be clear to your audience when you are moving from one point to another
• Use examples to support your points

Conclusion:

• Summarize the main points
• Avoid providing new information at this point, but you can state any additional questions that you think your research has led you too
• Use language that lets your audience know that your presentation is coming to an end
• Avoid ending with "that's it!" or apologizing for your presentation
• Thank the audience for listening and invite questions

Using transition and signal phrases throughout your presentation will help keep it organized and ensure your thoughts are communicated clearly. Try using some of the phrases below to introduce ideas and structure your presentation.

Introducing your presentation:

• The topic/question I will be discussing today is...
• This presentation will investigate/examine... 

Providing an outline:

• I want to start by..., then I will... 
• This presentation is divided into [x number] of parts. First I will... then I will..., finally I will conclude by...
• There are [x number] of points I will discuss: A, B, C and D
• Let's begin by looking at... before examining... 

Introducing your main point: 

• A significant issue is...
• A major concern is...
• The central problem is...

Rephrasing your main point:

• In other words...
• Another way to think about the problem is...

Moving to another point:

• Now let's consider...
• I'd like to move on to examine...
• Now, turning to the issue of...

Introducing an example:

• A case in point is...
• Take the case of...
• This is illustrated/demonstrated by...
• An example of this is...

​Introducing images or explaining visuals: 

• This image/diagram illustrates...
• As you can see here...

Introducing and integrating videos:

• We will now watch a short video that illustrates...
• In the video we've just watched, it is important to note that...
• As the video demonstrates...

Conclusions:

• ​ To sum up...
• In conclusion...
• In summary...
• To summarize...
• To conclude...
• Therefore... 

Inviting and Answering Questions:

• I am happy to take questions now.
• That's a very interesting question. In my opinion,...
• Thanks for your question. What my research shows is that...
• That's a relevant question, but it is out of the scope of my research.
• I'm afraid I cannot answer that question, but that's an interesting topic.

The above tips have been adapted from RMIT University Study and Learning Centre's  " Oral Presentations: Signalling and Transition Phrases."

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Presentations: oral

Plan your presentation.

Successful presentations depend on good preparation. Think about the purpose of your presentation and the audience. If you are presenting as part of an assessment, check your brief, marking criteria and guidance carefully.

Create a planning schedule

It might help to create a planning schedule. Write out a list of all the tasks you need to do and how much time to allocate to each task.

For example, if your presentation is for an assessment you could break down your preparation into the following tasks:

• Interpret and understand the assessment brief. For more guidance see our Interpreting your assignment activity .
• Think about who your audience is.
• Research your topic. Go to our guidance on searching for information .
• Identify your key message.
• Plan your content and produce an outline.
• Write your presentation and prepare your visual aids.
• Practise your presentation.

This Assignment Survival Kit from the University of Kent can help you to plan a schedule.

Know your audience

Make sure you understand why you are giving this talk, and to whom.

Ask yourself:

• How much does the audience already know? This may change how much background detail you will need to include or whether you use subject-specific terminology.
• Who is your audience? Are they fellow students, academics, school children? This will help you decide the level to pitch it at and the type of content you will include.
• What is the cultural background of the audience? This may alter your use of specific cultural references, idioms or slang terms.
• What will they be interested in? You need to be selective about the key points and information you include.

You might not be able to answer all these questions for everyone who will attend, but you can consider a general impression of their needs and expectations.

Plan your content

Set aside plenty of time to plan what you are going to say. You need to be selective. It is better to discuss fewer points in detail than many points superficially. You should:

• decide what your key message or argument is
• create an outline of your presentation by identifying the most relevant points that contribute to your overall message or argument
• decide what supporting evidence to include that will help your audience to understand and be persuaded by what you are saying
• consider what visual aids will help to illustrate, illuminate or explain what you are saying such as images, diagrams, statistics or even video clips.

Like many other assignments, a presentation should include:

• an introduction that explains what you are going to talk about. Usually you should present your key message, or argument and an outline of the presentation
• a main body where you discuss the most relevant and interesting points in a logical and coherent order
• a conclusion that gives a brief review of the purpose of your presentation, reiterates the key message and if possible sets your discussion in a wider context
• references to the evidence you have used. This may be verbal or should be on the slides if you are using them
• thanking the audience for listening and an invitation to ask questions. 

During your presentation, help your audience follow your thoughts and understand how your ideas link together by giving them verbal cues.

Here are some examples:

• “I will begin by discussing…”
• “We will draw on 2 key theories…”
• “Now I have discussed the methods, I will move on to…”
• “In contrast to my earlier argument…”
• “This is particularly significant because…”
• “In this presentation I aimed to…”

Check the venue

Finally, you should also take time to check the venue. You will need to know what resources are available to you so you can plan what to bring and how long it will take to set up.

If the venue is local, set aside an hour to visit the room. Check the seating arrangements, IT/projection facilities, plug sockets, and whether there are any flip-charts or whiteboards for feedback.

If you are presenting at a distant location, contact someone there to ask questions.

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Present or publish your research or creative activity, delivering an effective oral presentation.

The day is here and you are nervous! Remember that you can do this. When in doubt remember these steps and it will help you through your presentation!

• Use good posture
• Remember to make eye contact (If that scares you, select three point on the back wall of the room and scan there)
• Use a strong, confident voice so that everyone can hear the wonderful information you have to share
• Try not to read off your notes, because you practiced you shouldn't need them but for talking points
• Remember TO BREATHE!
• Drink water when you need to pause

Handling Questions

After you present, thank the audience and, ask if anyone has any questions for you. Worried? Don't fret, here are some tips:

• Repeat each question so the audience can hear what was asked ( this reduces the chances of getting a repeated question)
• Avoid spending too much time on one discussion
• Be respectful

If you cannot answer the questions say something like:

• That's a great question, I'll do some research and get back to you 
• Suggest a resource that could help address the question
• Ask for the audiences input

For more tips and resources and how to prepare an oral presentation and also how to deliver an effective presentation use these links below:

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• Presentation Skills

Preparing for Oral Presentations

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Sooner or later, a lot of us will be faced with the task of delivering an oral presentation. Even if this is not the first time that you are required to do so, you may still feel nervous or insecure in your ability to hold a good presentation.

Luckily, holding oral presentations is a skill like any other. It can be practiced and improved. And the more time you allocate for preparing for oral presentations, the better your presentation will be. If you want to properly prepare and improve your presentation skills , then you've come to the right place! Here's what you can do.

Preparing Your Presentation

Preparing for oral presentations begins with preparing the presentation itself. Presentations usually consist of two aspects: the oral part itself, and the presentations made in Microsoft PowerPoint that will help you to illustrate your points.

When it comes to what you will be saying during your oral presentation, you should know that, no matter how charismatic a speaker you are, taking the time to prepare is vital. As you will only have a limited time to speak, any improvisation is likely to eat up precious time. That is why you need to rehearse in advance and have a good idea of which words you will use and how you will phrase your thoughts.

Rehearsing in advance will also allow you to time your presentation. While you can rehearse in front of a mirror, it is definitely better to convince a friend or a family member to substitute for the audience. Without holding such a presentation before the actual presentation commences, there is no way to precisely time your performance. Usually, there will be parts that you will need to shorten (or you will need to speak faster during those parts), or you may find that you don't actually have enough material.

Additional tips

Preparing for oral presentations is much easier with a little help from your friends.

Here are some other tips that will help you with this part of preparing for your oral presentations:

Know your audience! For example, if you're talking to professionals in your field, there's no need to explain the terms you are using mean (and vice versa). Or, for instance, if you expect that your audience not to agree with your arguments, it's a good idea to provide more examples and to go into detail when you're presenting the evidence.

The clock is ticking, so you'll want to focus on your main points. Don't waste time on overlong introductions and detailed background information. Rather than that, get to the gist quickly and then elaborate on it.

On the other hand, some audience members might be especially interested in the details surrounding the main point. So, notify your audience that if they're interested in such details, you will be happy to answer all the questions they may have. Being prepared for dealing with questions also includes the questions to which you currently don't have an answer for. In such situations, it is best to offer to send the answer later (for example, by e-mail), once you've looked it up.

You can also prepare handouts to give out to the audience. Otherwise, the audience members may be too busy writing down notes, and incapable of fully following your presentation.

How to Make an Excellent PowerPoint Presentation

Preparing for oral presentations includes taking the time to prepare a great PowerPoint presentation. However, it is important to remember that such presentations are only there to complement the oral part of your presentation.

Under no circumstances should you read from your PowerPoint presentation during your entire performance. Rather, use it as a tool to reinforce your points in the mind of the audience, and to help you remember the structure of your oral presentation.

Use dark text against a light background if you want your audience to be able to focus.

Here are some more tips & tricks on making an excellent PowerPoint presentation:

The font should be large (avoid going under 24 points), and the typeface should be easy to read (as a rule, Sans Serif is better than Serif).

Instead of full sentences, use bullet points. Remember, you're the one who's delivering full sentences; bullet points are simply there to underline what you are saying.

When it comes to your use of colors, remember that the text should be easy to read. So, if the background is dark, the text should be light, and vice versa.

Don't use too many effects. They tend to distract the audience from what you are saying.

A website can be a good alternative to a PowerPoint presentation.

Preparing for the Delivery of Your Oral Presentations

Finally, you should also work on your delivery. When it comes to this part of your oral presentation, it is important to have the right mindset. Namely, you are not giving a speech; you are delivering a presentation! This means that you are there to actively communicate with the audience members and to try to involve them in the presentation.

And to be able to do that, the audience must be able to understand you clearly. Pay attention to see if anyone is having a hard time hearing you. If you have any written notes, you can consult them, but don't read from them all the time. Instead, maintain eye contact with the audience members. Basically, if you show an interest in your audience, if you show that you care whether they're listening to you or not, the audience will respond with interest.

The science of fear

Admittedly, this may be hard to do if you're feeling nervous. In such cases, what one suffers is called a "fight or flight reaction", something that can be explained from an evolutionary standpoint. Whenever our ancestors were scared by the dangers lurking in the primordial wilderness, their neural systems produced so-called "fear hormones", urging them to either fight or run away.

Our ancestors were rightfully afraid of lions; however, we still experience a similar fear in physically much less dangerous circumstances.

Today, nothing has changed, only the "danger" that's responsible for causing fear is usually very different (and much less harmful). This is perfectly normal; even experienced presenters may often still feel nervous before delivering a presentation.

Luckily, coping with presentation nerves is indeed possible with some useful tips and some practice. Have in mind that your instincts are wrong in this situation, as there's actually no need for a fight or flight reaction. Focus on preparing oral presentations as best as you can, stand your ground, and simply try to communicate to the best of your abilities in the given situation.

About the Author

Alex Durick has delivered quite a few oral presentations in his life. From college to his previous job working as a marketing consultant, he was at first a reluctant public speaker, but over time, he grew to enjoy holding presentations.

Today, he is a freelance writer focusing on marketing guides, but he occasionally writes about different topics as well.

Continue to: Top Tips for Effective Presentations Effective Speaking

See also: Self-Presentation in Presentations | Giving a Speech Dealing With Presentation Questions | Building Rapport

This page has been archived and is no longer updated

Oral Presentation Structure

Finally, presentations normally include interaction in the form of questions and answers. This is a great opportunity to provide whatever additional information the audience desires. For fear of omitting something important, most speakers try to say too much in their presentations. A better approach is to be selective in the presentation itself and to allow enough time for questions and answers and, of course, to prepare well by anticipating the questions the audience might have.

As a consequence, and even more strongly than papers, presentations can usefully break the chronology typically used for reporting research. Instead of presenting everything that was done in the order in which it was done, a presentation should focus on getting a main message across in theorem-proof fashion — that is, by stating this message early and then presenting evidence to support it. Identifying this main message early in the preparation process is the key to being selective in your presentation. For example, when reporting on materials and methods, include only those details you think will help convince the audience of your main message — usually little, and sometimes nothing at all.

The opening

• The context as such is best replaced by an attention getter , which is a way to both get everyone's attention fast and link the topic with what the audience already knows (this link provides a more audience-specific form of context).
• The object of the document is here best called the preview because it outlines the body of the presentation. Still, the aim of this element is unchanged — namely, preparing the audience for the structure of the body.
• The opening of a presentation can best state the presentation's main message , just before the preview. The main message is the one sentence you want your audience to remember, if they remember only one. It is your main conclusion, perhaps stated in slightly less technical detail than at the end of your presentation.

In other words, include the following five items in your opening: attention getter , need , task , main message , and preview .

Even if you think of your presentation's body as a tree, you will still deliver the body as a sequence in time — unavoidably, one of your main points will come first, one will come second, and so on. Organize your main points and subpoints into a logical sequence, and reveal this sequence and its logic to your audience with transitions between points and between subpoints. As a rule, place your strongest arguments first and last, and place any weaker arguments between these stronger ones.

The closing

After supporting your main message with evidence in the body, wrap up your oral presentation in three steps: a review , a conclusion , and a close . First, review the main points in your body to help the audience remember them and to prepare the audience for your conclusion. Next, conclude by restating your main message (in more detail now that the audience has heard the body) and complementing it with any other interpretations of your findings. Finally, close the presentation by indicating elegantly and unambiguously to your audience that these are your last words.

Starting and ending forcefully

Revealing your presentation's structure.

To be able to give their full attention to content, audience members need structure — in other words, they need a map of some sort (a table of contents, an object of the document, a preview), and they need to know at any time where they are on that map. A written document includes many visual clues to its structure: section headings, blank lines or indentations indicating paragraphs, and so on. In contrast, an oral presentation has few visual clues. Therefore, even when it is well structured, attendees may easily get lost because they do not see this structure. As a speaker, make sure you reveal your presentation's structure to the audience, with a preview , transitions , and a review .

The preview provides the audience with a map. As in a paper, it usefully comes at the end of the opening (not too early, that is) and outlines the body, not the entire presentation. In other words, it needs to include neither the introduction (which has already been delivered) nor the conclusion (which is obvious). In a presentation with slides, it can usefully show the structure of the body on screen. A slide alone is not enough, however: You must also verbally explain the logic of the body. In addition, the preview should be limited to the main points of the presentation; subpoints can be previewed, if needed, at the beginning of each main point.

Transitions are crucial elements for revealing a presentation's structure, yet they are often underestimated. As a speaker, you obviously know when you are moving from one main point of a presentation to another — but for attendees, these shifts are never obvious. Often, attendees are so involved with a presentation's content that they have no mental attention left to guess at its structure. Tell them where you are in the course of a presentation, while linking the points. One way to do so is to wrap up one point then announce the next by creating a need for it: "So, this is the microstructure we observe consistently in the absence of annealing. But how does it change if we anneal the sample at 450°C for an hour or more? That's my next point. Here is . . . "

Similarly, a review of the body plays an important double role. First, while a good body helps attendees understand the evidence, a review helps them remember it. Second, by recapitulating all the evidence, the review effectively prepares attendees for the conclusion. Accordingly, make time for a review: Resist the temptation to try to say too much, so that you are forced to rush — and to sacrifice the review — at the end.

Ideally, your preview, transitions, and review are well integrated into the presentation. As a counterexample, a preview that says, "First, I am going to talk about . . . , then I will say a few words about . . . and finally . . . " is self-centered and mechanical: It does not tell a story. Instead, include your audience (perhaps with a collective we ) and show the logic of your structure in view of your main message.

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Preparing and Delivering Oral Presentations

Fundamentals of presenting, plan a presentation.

The fundamentals of public speaking remain the same in any context, be it classroom, conference, parliament or crowded city square. Good public speakers use simple and clear language to communicate complex points. They pause when they speak, and they deliver their message with confidence derived from their knowledge and preparation.

A good presentation:

Has a focused and relevant message

• Is clearly organized and supported by evidence
• Demonstrates understanding and analysis of ideas
• Is delivered calmly and confidently

Focus and Purpose

A presentation is not a dry list of disconnected facts. Like lab reports or essays, it makes a specific point. Start by asking yourself “So What?” Determine thethe most important point you wish to make and identify why it is important.

Plan your presentation to suit your audience. Consider their familiarity with the subject and their purpose for listening to your presentation. Classmates will likely have some background on the topic, and because they are keenly aware that they will eventually present to you, they are usually quite generous in their reception of your talk.

A logical structure supports a clear and focused message, and it stops you from leaping from idea to idea, which can make it difficult for your audience to understand your talk.

Introduction:

• Tell the audience who you are and present your main argument with key background information.
• Explain why your presentation is important.
• Build a rapport with the audience to help them follow what comes next.

Body of your presentation:

• The largest section of your presentation
• It supports your main argument with specific examples.
• Visual aids clarify your points and lend credibility to your presentation.

Conclusion:

• A strong conclusion summarizes your main points.
• Use key words from your introduction to briefly re-state your argument.
• End your presentation with a simple, strong statement.

Preparation

Rather than prepare a script, create a plan for each section or idea with point form notes. A good presentation is not written down word for word or memorized but instead is a discussion of a subject you know inside and out. Speaking from point form notes keeps your delivery fresh. Remember, you are talking to people, not reading at them.

Key technical details can be written down, but it make sure that you include only essential information as too many technical details may confuse your audience and cause them to tune out.

Visual Aids

Visual aids, like PowerPoint slides or printed handouts, offer structure for your presentation and help the audience follow the main points. Visual aids may be bulleted lists or outlines, charts or figures, or images that show important details that would take time to explain orally. Use visual aids to complement, rather than compete, with your presentation. If they are not necessary or helpful, don’t use them.

And never read the exact words from slides that you present.

For a detailed examination of using PowerPoint, explore our “Using PowerPoint" guide .

Rehearse! Focus on tone, volume, word choice, transitions, pauses and pacing. Note time limits. Time yourself and revise as appropriate. Practice your presentation before a friend or family member and ask for feedback.

Get to the room well ahead of time. Listen to some relaxing music if this helps you. Make sure the technology is all up and running if you need to use it.

Chat with people in the audience before you present. This breaks the ice, creates    connections, personalizes the encounter and helps you feel more confident.

Experts often suggest that you focus your presentation on a group of individuals instead of the entire audience. This makes it seem as if you are speaking to a smaller group

Pace and Volume

Take it slow. The single biggest mistake inexperienced speakers make is going too fast. [SB1] Remember that your audience is hearing the material for the first time and isn't nearly as familiar with the topic as you are.

Speak loudly and clearly. Practice pronouncing difficult words in advance.

Body Language and Eye Contact

Make and maintain eye contact with your audience. Always face your audience; avoid reading from your slide presentation and try to look up from your notes regularly.

Stand tall at the front of the room. Don’t sit down, lean on a desk or hide behind a lectern. Try not to sway back and forth.

Answering Questions

Leave time to answer questions, and prepare in advance for possible questions your audience may ask. You can pause to gather your thoughts before you reply, and if something is outside of your comfort zone, simply (and confidently) say “that is outside the scope of this research.”

Share your Personality

Try to have some fun, put your personality into the presentation while maintaining professional decorum. Make the presentation uniquely yours – people will remember you and your message.

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Planning and Structuring a Presentation

You need to plan the structure of your presentation very carefully. Consider:

• the time limit
• the amount of information available, then determine how much of it you will cover
• how much detail you can include

Structuring your presentation

Have a clear, organised structure for your presentation. Structuring a presentation is no different from writing an essay or a report; it requires an introduction, body and conclusion. Like an essay, these sections of your talk need to fit together, and be linked clearly. A poorly structured talk will confuse and frustrate an audience.

Presentations should have the following structure:

The text below exists as a text version of the image above.

Introduction.

An introduction is like a road map that tells your audience the direction your presentation will take.

State your topic and tell the audience what your presentation will cover.

A good introduction will capture an audience’s attention. Start your talk by greeting the audience and introducing yourself.

State your topic clearly. For example:

• ‘I’m going to talk about...’
• ‘Today I’d like to discuss…’

Provide an outline of the main points.

Provide any necessary background or definition of terms.

The body of your presentation is where you develop the main points and present examples and evidence.

The information in the body needs to be well-structured. Decide on an organising principle. It could be by chronological order, theme or order of importance.

Make sure you provide clear links between main points, explanations and examples.

Use visual aids to engage the interest of your audience and ‘show’ instead of just ‘tell’.

Emphasise important information. Tell your audience when information is particularly important or interesting. Tell them why.

Use verbal ‘signposts’ to guide your audience through the presentation, highlight key points and indicate the different sections of your presentation.

• ‘Another point is...’
• ‘A contrary view to consider is’
• ‘In conclusion’

Move from one point to the next by using phrases (such as ‘Firstly ... secondly’ ... ‘finally’).

Introduce supporting evidence:

• ‘For example ...’
• ‘[Author name] states that ...’

The conclusion is usually a summary of the main points made in the body of the talk.

• Restate the main points.
• Re-answer the question.

Don’t introduce any new information in the conclusion. Take the opportunity to show that you have covered all the points you made in your introduction.

Work out how you will finish your talk. You can signal your conclusion with the phrase ‘In conclusion ...’

Restate the purpose of your talk, and say that you have achieved your aim:

• ‘I think it’s now clear that ...’

Thank the audience, and invite questions/ comments.

 See next: Preparing and delivering your oral presentation

Oral presentations.

• Speaking to an audience
• Tutorials and seminar presentations
• Planning and structure
• Preparing your oral presentation
• Tutorial discussion and visuals
• Using PowerPoint
• ^ More support

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Oral Presentation Tips

An oral presentation is more than just reading a paper or set of slides to an audience. How you deliver your presentation is at least as important in effectively communicating your message as what you say. Use these guidelines to learn simple tools that help you prepare and present an effective presentation, and design PowerPoint slides that support and enhance your talk.

Preparing an Effective Presentation An effective presentation is more than just standing up and giving information. A presenter must consider how best to communicate the information to the audience. Use these tips to create a presentation that is both informative and interesting:

• Organize your thoughts. Start with an outline and develop good transitions between sections. Emphasize the real-world significance of your research.
• Have a strong opening. Why should the audience listen to you? One good way to get their attention is to start with a question, whether or not you expect an answer.
• Define terms early. If you are using terms that may be new to the audience, introduce them early in your presentation. Once an audience gets lost in unfamiliar terminology, it is extremely difficult to get them back on track.
• Finish with a bang. Find one or two sentences that sum up the importance of your research. How is the world better off as a result of what you have done?
• Design PowerPoint slides to introduce important information. Consider doing a presentation without PowerPoint. Then consider which points you cannot make without slides. Create only those slides that are necessary to improve your communication with the audience.
• Time yourself. Do not wait until the last minute to time your presentation. You only have 15 minutes to speak, so you want to know, as soon as possible, if you are close to that limit.
• Create effective notes for yourself. Have notes that you can read. Do not write out your entire talk; use an outline or other brief reminders of what you want to say. Make sure the text is large enough that you can read it from a distance.
• Practice, practice, practice. The more you practice your presentation, the more comfortable you will be in front of an audience. Practice in front of a friend or two and ask for their feedback. Record yourself and listen to it critically. Make it better and do it again.

PowerPoint Tips Microsoft PowerPoint is a tremendous tool for presentations. It is also a tool that is sometimes not used effectively. If you are using PowerPoint, use these tips to enhance your presentation:

• Use a large font. As a general rule, avoid text smaller than 24 point.
• Use a clean typeface. Sans serif typefaces, such as Arial, are generally easier to read on a screen than serif typefaces, such as Times New Roman.
• Use bullet points, not complete sentences. The text on your slide provides an outline to what you are saying. If the entire text of your presentation is on your slides, there is no reason for the audience to listen to you. A common standard is the 6/7 rule: no more than six bulleted items per slide and no more than seven words per item.
• Use contrasting colors. Use a dark text on a light background or a light text on a dark background. Avoid combinations of colors that look similar. Avoid red/green combinations, as this is the most common form of color blindness.
• Use special effects sparingly. Using animations, cool transition effects, sounds and other special effects is an effective way to make sure the audience notices your slides. Unfortunately, that means that they are not listening to what you are saying. Use special effects only when they are necessary to make a point.

Presenting Effectively When you start your presentation, the audience will be interested in what you say. Use these tips to help keep them interested throughout your presentation:

• Be excited. You are talking about something exciting. If you remember to be excited, your audience will feel it and automatically become more interested.
• Speak with confidence. When you are speaking, you are the authority on your topic, but do not pretend that you know everything. If you do not know the answer to a question, admit it. Consider deferring the question to your mentor or offer to look into the matter further.
• Make eye contact with the audience. Your purpose is to communicate with your audience, and people listen more if they feel you are talking directly to them. As you speak, let your eyes settle on one person for several seconds before moving on to somebody else. You do not have to make eye contact with everybody, but make sure you connect with all areas of the audience equally.
• Avoid reading from the screen. First, if you are reading from the screen, you are not making eye contact with your audience. Second, if you put it on your slide, it is because you wanted them to read it, not you.
• Blank the screen when a slide is unnecessary. A slide that is not related to what you are speaking about can distract the audience. Pressing the letter B or the period key displays a black screen, which lets the audience concentrate solely on your words. Press the same key to restore the display.
• Use a pointer only when necessary. If you are using a laser pointer, remember to keep it off unless you need to highlight something on the screen.
• Explain your equations and graphs. When you display equations, explain them fully. Point out all constants and dependent and independent variables. With graphs, tell how they support your point. Explain the x- and y-axes and show how the graph progresses from left to right.
• Pause. Pauses bring audible structure to your presentation. They emphasize important information, make transitions obvious, and give the audience time to catch up between points and to read new slides. Pauses always feel much longer to speakers than to listeners. Practice counting silently to three (slowly) between points.
• Avoid filler words. Um, like, you know, and many others. To an audience, these are indications that you do not know what to say; you sound uncomfortable, so they start to feel uncomfortable as well. Speak slowly enough that you can collect your thoughts before moving ahead. If you really do not know what to say, pause silently until you do.
• Relax. I t is hard to relax when you are nervous, but your audience will be much more comfortable if you are too.
• Breathe. It is fine to be nervous. In fact, you should be all good presenters are nervous every time they are in front of an audience. The most effective way to keep your nerves in check aside from a lot of practice before hand is to remember to breathe deeply throughout your presentation.
• Acknowledge the people who supported your research. Be sure to thank the people who made your research possible, including your mentor, research team, collaborators, and other sources of funding and support.

Sharing your work can help you expand your network of contacts who share your research interests. For undergraduate researcher who intend to complete a graduate degree, presenting can be an invaluable experience. We recommend discussing your interest in sharing your research with your faculty advisor. They can help match your interests with the appropriate venue.

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Chapter 10. Designing and Delivering Presentations

In this chapter.

• Strategies for developing professional oral presentations and designing clear, functional slides
• Discussion of what makes presentations challenging and practical advice for becoming a more engaging and effective presenter
• Tips for extending the concepts of high quality presentations to creating videos and posters

Presentations are one of the most visible forms of professional or technical communication you will have to do in your career.  Because of that and the nature of being put “on the spot,” presentations are often high pressure situations that make many people anxious. As with the other forms of communication described in this guide, the ability to present well is a skill that can be practiced and honed.

When we think of presentations, we typically imagine standing in front of a room (or auditorium) full of people, delivering information verbally with slides projected on a screen. Variations of that scene are common. Keep in mind, though, that the skills that make you a strong presenter in that setting are incredibly valuable in many other situations, and they are worth studying and practicing.

Effective presentation skills are the ability to use your voice confidently to communicate in “live” situations—delivering information verbally and “physically,” being able to engage your audience, and thinking on your feet. It also translates to things like videos, which are a more and more common form of communication in professional spheres.  You will have a number of opportunities during your academic career to practice your presentation skills, and it is worth it to put effort into developing these skills. They will serve you well in myriad situations beyond traditional presentations, such as interviews, meetings, networking, and public relations.

This chapter describes best practices and tips for becoming an effective presenter in the traditional sense, and also describes how best practices for presentation skills and visuals apply to creating videos and posters.

Process for Planning, Organizing, and Writing Presentations

Similar to any other piece of writing or communication, to design a successful presentation, you must follow a thoughtful writing process (see Engineering Your Writing Process ) that includes planning, drafting, and getting feedback on the presentation content, visuals, and delivery (more on that in the following section).Following is a simple and comprehensive way to approach “writing” a presentation:

Step 1: Identify and state the purpose of the presentation. Find focus by being able to clearly and simply articulate the goal of the presentation—what are you trying to achieve? This is helpful for you and your audience—you will use it in your introduction and conclusion, and it will help you draft the rest of the presentation content.

Step 2: Outline major sections. Next, break the presentation content into sections. Visualizing sections will also help you assess organization and consider transitions from one idea to the next. Plan for an introduction, main content sections that help you achieve the purpose of the presentation, and a conclusion.

Step 3: Draft content. Once you have an outline, it’s time to fill in the details and plan what you are actually going to say. Include an introduction that gives you a chance to greet the audience, state the purpose of the presentation, and provide a brief overview of the rest of the presentation (e.g. “First, we will describe the results of our study, then we’ll outline our recommendations and take your questions”). Help your audience follow the main content of the presentation by telling them as you move from one section of your outline to the next—use the structure you created to keep yourself and your audience on track.

End with a summary, restating the main ideas (purpose) from the presentation and concluding the presentation smoothly (typically thanking your audience and offering to answering any questions from your audience). Ending a presentation can be tricky, but it’s important because it will make a lasting impression with your audience—don’t neglect to plan out the conclusion carefully.

Step 4: Write presentation notes. For a more effective presentation style, write key ideas, data, and information as lists and notes (not a complete, word-for-word script). This allows you to ensure you are including all the vital information without getting stuck reading a script. Your presentation notes should allow you to look down, quickly reference important information or reminders, and then look back up at your audience.

Step 5: Design supporting visuals. Now it’s time to consider what types of visuals will best help your audience understand the information in your presentation. Typically, presentations include a title slide, an overview or advance organizer, visual support for each major content section, and a conclusion slide. Use the visuals to reinforce the organization of your presentation and help your audience see the information in new ways.

Don’t just put your notes on the slides or use visuals that will be overwhelming or distracting—your audience doesn’t need to read everything you’re saying, they need help focusing on and really understanding the most important information. See Designing Effective Visuals .

At each step of the way, assess audience and purpose and let them affect the tone and style of your presentation. What does your audience already know? What do you want them to remember or do with the information? Use the introduction and conclusion in particular to make that clear.

For in-class presentations, look at the assignment or ask the instructor to make sure you’re clear on who your audience is supposed to be. As with written assignments, you may be asked to address an imagined audience or design a presentation for a specific situation, not the real people who might be in the room.

In summary, successful presentations

• have a stated purpose and focus;
• are clearly organized, with a beginning, middle, and end;
• guide the audience from one idea to the next, clearly explaining how ideas are connected and building on the previous section; and
• provide multiple ways for the audience to absorb the most important information (aurally and visually).

Developing a Strong Presentation Style

Since presentation are delivered to the audience “live,” review and revise it as a verbal and visual presentation, not as a piece of writing. As part of the “writing” process, give yourself time to practice delivering your presentation out loud with the visuals . This might mean practicing in front of a mirror or asking someone else to listen to your presentation and give you feedback (or both!). Even if you have a solid plan for the presentation and a strong script, unexpected things will happen when you actually say the words—timing will feel different, you will find transitions that need to be smoothed out, slides will need to be moved.

More importantly, you will be better able to reach your audience if you are able to look up from your notes and really talk to them—this will take practice.

Characteristics of a Strong Presentation Style

When it comes time to practice delivery, think about what has made a presentation and a presenter more or less effective in your past experiences in the audience. What presenters impressed you? Or bored you? What types of presentation visuals keep your attention? Or are more useful?

One of the keys to an effective presentation is to keep your audience focused on what matters—the information—and avoid distracting them or losing their attention with things like overly complicated visuals, monotone delivery, or disinterested body language.

As a presenter, you must also bring your own energy and show the audience that you are interested in the topic—nothing is more boring than a bored presenter, and if your audience is bored, you will not be successful in delivering your message.

Verbal communication should be clear and easy to listen to; non-verbal communication (or body language) should be natural and not distracting to your audience. The chart below outlines qualities of both verbal and non-verbal communication that impact presentation style. Use it as a sort of “rubric” as you assess and practice your own presentation skills.

As you plan and practice a presentation, be aware of time constraints. If you are given a time limit (say, 15 minutes to deliver a presentation in class or 30 minutes for a conference presentation), respect that time limit and plan the right amount of content. As mentioned above, timing must be practiced “live”—without timing yourself, it’s difficult to know how long a presentation will actually take to deliver.

Finally, remember that presentations are “live” and you need to stay alert and flexible to deal with the unexpected:

• Check in with your audience.  Ask questions to make sure everything is working (“Can everyone hear me ok?” or “Can you see the screen if I stand here?”) and be willing to adapt to fix any issues.
• Don’t get so locked into a script that you can’t improvise. You might need to respond to a question, take more time to explain a concept if you see that you’re losing your audience, or move through a planned section more quickly for the sake of time. Have a plan and be able to underscore the main purpose and message of your presentation clearly, even if you end up deviating from the plan.
• Expect technical difficulties. Presentation equipment fails all the time—the slide advancer won’t work, your laptop won’t connect to the podium, a video won’t play, etc. Obviously, you should do everything you can to avoid this by checking and planning, but if it does, stay calm, try to fix it, and be willing to adjust your plans. You might need to manually advance slides or speak louder to compensate for a faulty microphone. Also, have multiple ways to access your presentation visuals (e.g., opening Google Slides from another machine or having a flash drive).

Developing Strong Group Presentations

Group presentations come with unique challenges. You might be a confident presenter individually, but as a member of a group, you are dealing with different presentation styles and levels of comfort.

Here are some techniques and things to consider to help groups work through the planning and practicing process together:

• Transitions and hand-off points. Be conscious of and plan for smooth transitions between group members as one person takes over the presentation from another. Awkward or abrupt transitions can become distracting for an audience, so help them shift their attention from one speaker to the next. You can acknowledge the person who is speaking next (“I’ll hand it over to Sam who will tell you about the results”) or the person who’s stepping in can acknowledge the previous speaker (“So, I will build on what you just heard and explain our findings in more detail”). Don’t spend too much time on transitions—that can also become distracting. Work to make them smooth and natural.
• Table reads. When the presentation is outlined and written, sit around a table together and talk through the presentation—actually say what you will say during the presentation, but in a more casual way. This will help you check the real timing (keep an eye on the clock) and work through transitions and hand-off points. (Table reads are what actors do with scripts as part of the rehearsal process.)
• Body language. Remember that you are still part of the presentation even when you’re not speaking. Consider non-verbal communication cues—pay attention to your fellow group members, don’t block the visuals, and look alert and interested.

Designing Effective Visuals

Presentation visuals (typically slides, but could be videos, props, handouts, etc.) help presenters reinforce important information by giving the audience a way to see as well as hear the message. As with all other aspects of presentations, the goal of visuals is to aid your audience’s understanding, not overwhelm or distract them. One of the most common ways visuals get distracting is by using too much text. Plan and select visuals aids carefully—don’t just put your notes on the screen, but use the visuals to reinforce important information and explain difficult concepts.

The slides below outline useful strategies for designing professional, effective presentation slides.

• Write concise text. Minimize the amount of reading you ask your audience to do by using only meaningful keywords, essential data and information, and short phrases. Long blocks of text or full paragraphs are almost never useful.
• Use meaningful titles. The title should reveal the purpose of the slide. Its position on the slide is highly visible—use it to make a claim or assertion, identify the specific focus of the slide, or ask a framing question.
• Use images and graphics. Wherever possible, replace wordy descriptions with visuals. Well chosen images and graphics will add another dimension to the message you are trying to communicate. Make sure images are clear and large enough for your audience to see and understand in the context of the presentation.
• Keep design consistent. The visual style of the slides should be cohesive. Use the same fonts, colors, borders, backgrounds for similar items (e.g., all titles should be styled the same way, all photos should have the same size and color border). This does not mean every slide needs to look identical, but they should be a recognizable set.
• Use appropriate contrast. Pay attention to how easy it is to see elements on the screen. Whatever colors you choose, backgrounds and overlaid text need to be some version of light/dark. Avoid positioning text over a patterned or “busy” background—it is easy for the text to get lost and become unreadable. Know that what looks ok on your computer screen might not be as clear when projected.

Key Takeaway

• Create a structure for your presentation or video that clearly supports your goal.
• Practice effective verbal and non-verbal communication to become comfortable with your content and timing. If you are presenting as a group, practice together.
• Use visuals that support your message without distracting your audience.

Additional Resources

Fundamentals of Engineering Technical Communications Copyright © by Leah Wahlin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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The Importance of Planning Your Presentation

Although you don’t need to memorize your presentation word-for-word, you do need to plan it out. With planning your presentation will have a logical flow and you’ll be better prepared to handle last-minute edits and on-the-fly tailoring queued by your audience. Read on to learn more ways that planning helps you deliver a better presentation.

When You Fail to Plan…

You know how the saying goes — you plan to fail. Although I’m sure you don’t literally plan to fail, by failing to plan out your presentation, you do set yourself up for potential failure.

Planning involves a systematic approach to a project that brings about the desired results. For instance, if you want a more visual presentation, you learn how to create slides that people can view, or create a slideshow of images they can relate to. Nothing happens automatically. There is some action involved. Without a plan, you may find yourself quickly floundering about on the stage.

Benefits of Planning

Here are some rewards of a presentation that are well thought out.

1. Your words flow naturally

Rehearsing is a part of the planning process. You decide how you will present the information and then practice running through the entire speech as many times as necessary to get the feel that you want. Most presenters strive for a conversational feel instead of a scripted performance, so word-for-word memorization isn’t necessary. But you do want to have your general beats down.

2. You stay on topic

Planning allows you to hone in on your topic, select a few essential bullet points and expand upon them. Chunking your speech in this way will help keep tangents away. And, it also helps you to remember what you want to say much more easily.

3. You can develop a Plan B

Suppose that your laptop crashes or your slides don’t load properly? What will you do now? Thinking about this ahead of time means formulating a backup plan just in case of emergency. For example, I always bring a print out of my slides. That way if PowerPoint is not cooperating, I can have the slides copied and distributed — or at least have a copy for me to use as notes. Devise a strategy for what you will do in the event of equipment failure, technology failure, power failure and the like.

4. You can better understand your audience

Planning gives you time to ask questions of the person or organization inviting you to speak. Find out what they expect as well as the likes and dislikes of the group. If started early enough, you can even survey or interview people who will be attending your presentation. Now you can center your topic on their interests.

5. You can anticipate questions, challenges and sticking points

What types of questions would you ask if you were in the audience? How would you respond? Questions like this prepare you for just about anything that the audience throws your way without getting flustered. It also increases your knowledge of the subject matter. Better yet, practice your presentation in front of someone else, preferably someone like the people in your audience, to find out what questions they might have about the topic.

6. Correcting mistakes

When you rehearse your presentation, ask a trusted friend or colleague to watch you. They can point out mistakes being made so they can be corrected in advance of the big day. I also recommend video recording your presentation, so you can uncover mistakes you might be making, as well.

As you can see, there are several advantages to planning your presentation, not the least of which is knowing what you will say to your audience.

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook , Twitter , Google+ and LinkedIn . Her website is CarmaSpence.com .