social media manager cover letter

• Get Unlimited Access

• See All Courses >
• SUCCESS STORIES

• GET YOUR FREE LINKEDIN HEADLINE SCORE >>

• GET YOUR FREE RESUME SCORE >>

• GENERATE YOUR JOB-WINNING COVER LETTER >>

• FIND ANY CONTACT’S EMAIL ADDRESS >>

• ResyMatch.io Scan and score your resume vs. any target job.
• ResyBuild.io Build a job-winning resume using proven templates and advice.
• CoverBuild.io Have AI generate a personalized, job-winning cover letter in
• HeadlineAnalyzer.io Transform your LinkedIn headline into a job-generating machine.
• ResyBullet.io Scan, score, and upgrade your resume bullets.
• Mailscoop.io Find anyone’s professional email address in seconds.
• The Job Search Email Playbook Our 100+ page guide to writing job-winning emails.
• Value Validation Project Starter Kit Everything you need to create a job-winning VVP.
• No Experience, No Problem Learn how to change careers with no experience.
• The Interview Preparation System A proven system for job-winning interview prep.
• The LinkedIn Launch Formula A proven system for six-figure success on LinkedIn.
• See All Blog Posts Check out all of our job search articles & posts.
• HeadlineAnalyzer.io Scan your LinkedIn Headline and turn it into a job-generating machine.
• LinkedIn Profile Optimization Our comprehensive guide to optimizing your LinkedIn profile.
• LinkedIn Headlines Learn how to write a crazy-effective LinkedIn headline.
• LinkedIn Profile Picture Learn how to create a job-winning LinkedIn profile picture.
• LinkedIn About Section Write a job-winning About section (with examples!)
• LinkedIn Cover Photos Learn how to create a job-winning LinkedIn cover photo.
• GET YOUR FREE LINKEDIN HEADLINE SCORE >>
• ResyMatch.io Scan your resume and turn it into a job-generating machine.
• ResyBuild.io Build a beautiful, job-winning resume using recruiter-approved templates.
• Resume Examples Check out example resumes for a range of job titles and industries.
• How To Write A Resume Learn how to write a resume that actually wins job offers.
• Resume Summaries Our guide on writing a job-winning resume summary.
• Resume Tips & Action Words 175+ tips & examples to supercharge your resume.
• GET YOUR FREE RESUME SCORE >>
• CoverBuild.io Use our tool to generate a personalized, job-winning cover letter in
• Cover Letter Examples Check out example cover letters for a range of job titles and industries.
• How To Write A Cover Letter Learn how to write a cover letter that actually wins job offers.
• Cover Letter Templates Check out our proven, job-winning cover letter templates.
• Addressing A Cover Letter Learn how to start a cover letter the right way.
• GENERATE YOUR JOB-WINNING COVER LETTER >>
• Mailscoop.io A tool to help you find anyone’s professional email in seconds.
• How To Get A Job Without Applying Online Our flagship guide for effective job searching in today’s market.
• How To Network Our comprehensive guide on learning how to network.
• Tips For Better Networking Emails 6 tips for writing networking emails that actually get results.
• What To Ask In An Informational Interview 10 great questions to ask during a networking conversation.
• FIND ANY CONTACT’S EMAIL ADDRESS >>
• How To Prepare For Interviews Our proven preparation framework for turning more interviews into offers.
• How To Create A Job-Winning Interview Presentation Learn our “silver bullet” Value Validation Project presentation strategy.
• Interview Questions & Answer Examples Job-winning example answers for common interview questions.
• What To Wear To An Interview A simple guide to dressing for the job you want.
• How To Write A Job-Winning Thank You Note Learn how to write a post-interview thank you that wins job offers.

Social Media Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

• LinkedIn 51
• Pinterest 0

Looking to score a job as a Social Media Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Social Media Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Social Media Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Social Media Manager Cover Letter
• The Best Skills To Include On A Social Media Manager Cover Letter

How To Address A Social Media Manager Cover Letter

• 3 Social Media Manager Cover Letter Examples

The 8 Best Social Media Manager Cover Letter Templates

3 tips for writing a job-winning social media manager cover letter.

Here's the step-by-step breakdown:

Social Media Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Social Media Manager?

Companies want Social Media Managers who can create engaging content tailored to their target audience, leveraging data-driven insights to build strategies and measure results. They also value candidates who can manage multiple social media platforms and who are proficient with tools like Hootsuite, Buffer, Sprout Social, and more.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Social Media Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Social Media Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Content, Marketing, Communication, Brand, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Social Media Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Social Media Manager Keywords

The first is to leverage our list of the best keywords and skills for a Social Media Manager cover letter.

These keywords were selected from an analysis of  real Social Media Manager job descriptions sourced from actual job boards. Here they are:

• Social Media
• Communication
• Influencers
• Best Practices
• Writing Skills
• Manage Multiple Projects
• Detail-Oriented

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Social Media Manager cover letter
• Open a copy of your target Social media Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Social Media Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Social Media Manager roles:

Social Media Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Social Media Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background as an Office Manager to a Social Media Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Social Media Manager Cover Letter Example #3: No Experience

Our third example highlights a Social Media Manager with no experience. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Social Media Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing social media accounts.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The follower count you helped grow with social media strategies
• The sales increase you've helped achieve with social media campaigns
• The brand awareness you helped drive with innovative approaches

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Social Media Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Social Media Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Social Media Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

LEAVE A REPLY Cancel reply

You must be logged in to post a comment.

Most Popular Posts

YOU’VE SEEN AUSTIN IN

WHAT CAN I HELP WITH?

Welcome Back To Cultivated Culture!

Log into your Cultivated Culture account using one of the options below:

You have exceeded the maximum number of phone messages in a 24 hour period. We limit the number of times you can request security codes in order to protect your security. Please try again later or /contact">contact us for assistance with accessing your account.

Forgot your password? Click here to reset.

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use , Privacy Policy , and agree to receive email updates.

One Free Account, Four Job-Winning Tools

Sign up for a free Cultivated Culture account and get access to all of our job search tools:

Your Bullet Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your bullet along with suggestions for improving it:

Sign Up To Save & Export Your Resume

Sign up to create, save, and export your resume and get access to our suite of job search tools!

Sign Up To Get More Free Email Searches

Create a free account to unlock more email searches and get access to all four of our job-winning tools:

Your Headline Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your headline along with suggestions for improving it:

Already have an acount? Click Here To Log In

We Just Need You To Verify Your Email.

We just emailed you a 6-digit code. Please check your email and enter it below.

Note: Your progress will not be saved until your email is verified. Closing this pop up or window might cause you to lose your progress.

Invalid Code

Choose one of the options below to get the verification code we sent you!

We'll need you to verify your email address before you're able to unlock free scans.

We'll need you to verify your email address before you're able to unlock free templates, saves, and exports.

We'll need you to verify your email address before you're able to unlock free email searches.

We sent a verification code to your email, all you have to do is paste that code here and submit to get full access!

Looks Like You Still Need To Verify Your Email Address!

Whoops! Looks like you still haven't verified your email address. We'll need you to do that before granting free, unlimited access to our tools.

If you can't find the original verification email, click the link below and we'll send a new one:

Sent! Please check your email.

Oops you've hit your credit limit..

Looks like you've used all 10 of your free credits for the month. Your credit limit will refresh in days. You can learn more about your credit limit here.

Want to stop worrying about credits?

Sign up for our Unlimited plan to get instance unlimited access to all of our jon search tools for one low price. Click below to learn more:

Go Unlimited!

Change plan.

Upgrade to get unlimited access to our full suite of tools to help you craft personalized job application materials in 15 minutes (or less!).

Go Unlimited (& Save 10%)!

Upgrade to get unlimited access to our full suite of tools to help you craft personalized job application materials in 15 minutes (or less!), and 10% off our regular pricing thanks to your friend :

Your Unlimited plan comes with...

Unlimited access to 6 of our job search tools

Unlimited AI optimizations and generations

200 Mailscoop searches per week

No obligations - cancel any time

By clicking "Upgrade My Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

By clicking "Change Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Confirm Your Plan Change

Here is a summary of your plan change:

Current Plan:

Please note the following for plan changes:

Your new plan and rebill date will be effective immediately

The number above depict retail plan pricing, any adjustments or credits will be available in the Invoices section of your Billing tab

If you're moving to a lower cost plan, the difference will be credited to your account and applied towards your next payment

By clicking "Confirm Plan Change," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Unlimited Plan Upgrade

Change payment method.

Promo code has been applied to your purchase!

Note: This is a weekly subscription, your card will be automatically charged every week until you cancel your plan.

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Note: You will not be charged for updating your credit card using this form. After your new card is added, you will be billed on the date of your next billing cycle.

Upgrade Complete!

You are officially a

Unlimited Member

Invoice Details

Paid Today:

Start Date:

Subscription:

Next Bill Date (Est.):

Note: This receipt and future invoices will be available in the Billing Tab of your Account Dashboard .

Do You Want To Secure Your Account?

Increase your account security with one of our multi-factor authentication options:

Choose An Authentication Method

Awesome! Let's make your account more secure.

Choose your preferred authentication method:

Text Message Authentication

Enter the phone number that you want to use to set up text-based authentication for your account:

Text Message Verification Code Sent!

Please check your phone for verification code and enter below:

Email Verification Code Sent!

Please check your email for verification code and enter below:

No problem, we'll skip this for now. Do you want us to remind you to secure your account?

It's great to have you. We just have a few questions so we can personalize your experience with our tools:

• I haven't applied to any jobs yet and I am not sure where to start
• I know what types of jobs I am looking for and I have started applying or I plan to start soon
• I have been applying to jobs for 3 months or longer, but haven't gotten the results I'd hoped for
• Get a job in the same industry I currently work in
• Switch careers and get a job in a new industry
• Get promoted at my current company
• Improve my resume
• Improve my cover letter
• Enhance my LinkedIn presence
• Find jobs that I am compatible with

11 Social Media Manager Cover Letter Examples

Social Media Managers excel at creating engaging content that captures attention, fosters community, and drives brand growth. Similarly, your cover letter is your chance to craft a captivating narrative that highlights your skills, experiences, and passion for the role. In this guide, we'll dive into the best cover letter examples for Social Media Managers, helping you to create a compelling narrative that resonates with recruiters.

Cover Letter Examples

Cover letter guidelines, entry level social media manager cover letter example, senior social media manager cover letter example, social media community manager cover letter example, social media content creator cover letter example, social media coordinator cover letter example, social media influencer cover letter example, social media intern cover letter example, social media marketing manager cover letter example, social media strategist cover letter example, social media manager cover letter example, fresher social media cover letter example, how to format a social media manager cover letter, cover letter header, what to focus on with your cover letter header:, cover letter header examples for social media manager, cover letter greeting, get your cover letter greeting right:, cover letter greeting examples for social media manager, cover letter introduction, what to focus on with your cover letter intro:, cover letter intro examples for social media manager, cover letter body, cover letter body examples for social media manager, cover letter closing, what to focus on with your cover letter closing:, cover letter closing paragraph examples for social media manager, pair your cover letter with a foundational resume, cover letter writing tips for social media managers, showcase your understanding of social media trends, highlight your analytical skills, emphasize your creativity and innovation, demonstrate your understanding of brand voice, highlight your experience with social media tools, cover letter mistakes to avoid as a social media manager, failing to showcase social media expertise, not highlighting analytical skills, ignoring content creation skills, overlooking the importance of teamwork, not mentioning adaptability, cover letter faqs for social media managers.

The best way to start a Social Media Manager cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your achievements or skills in social media management. For example, "As a Social Media Manager who increased brand engagement by 50% in my previous role, I am excited about the opportunity to bring my creative strategies to your team." This not only showcases your expertise but also shows your enthusiasm for the role. Remember to personalize your letter by addressing it to the hiring manager if their name is known.

Social Media Managers should end a cover letter by summarizing their key skills and experiences that make them a perfect fit for the role. They should also express enthusiasm for the opportunity to contribute to the company's social media efforts. A call to action can be included, such as a request for an interview or a meeting to discuss how they can help the company achieve its goals. For example: "I am excited about the opportunity to bring my unique blend of creativity, analytical skills, and proven social media strategies to your team. I am confident that I can help [Company Name] grow its online presence and engagement. I look forward to the possibility of discussing my candidacy further. Thank you for considering my application." Remember, the ending should be professional, concise, and leave a positive impression.

A Social Media Manager's cover letter should ideally be about one page long. This length is enough to succinctly present your skills, experiences, and passion for the role without overwhelming the reader. As a Social Media Manager, you are expected to communicate effectively and concisely, and your cover letter should reflect this ability. It should be a brief, engaging pitch that highlights your understanding of social media trends, your ability to create engaging content, and your understanding of the company's brand and audience. Remember, the goal is to pique the interest of the hiring manager and make them want to learn more about you from your resume.

Writing a cover letter with no experience as a Social Media Manager can seem daunting, but it's important to remember that everyone starts somewhere. Here are some steps to guide you: 1. Research: Understand the role of a Social Media Manager. This will help you to identify the key skills required for the job. 2. Highlight Relevant Skills: Even if you haven't worked as a Social Media Manager, you may have relevant skills from other jobs or activities. For example, if you've managed a blog, run a successful personal social media account, or have experience in marketing or communications, these are all relevant to the role. 3. Show Enthusiasm: Express your passion for social media and digital marketing. This can be demonstrated by discussing your personal social media projects, or by explaining how you stay up-to-date with the latest social media trends and technologies. 4. Provide Examples: Use specific examples to demonstrate your skills. For instance, if you've grown your Instagram following significantly, or if you've used social media to drive traffic to a blog or website, mention this in your cover letter. 5. Show Willingness to Learn: As you're applying for an entry-level position, employers will be looking for candidates who are eager to learn and grow. Make sure to express this in your cover letter. 6. Tailor Your Cover Letter: Make sure your cover letter is tailored to the specific role and company you're applying to. This shows that you've done your research and are genuinely interested in the role. 7. Proofread: Finally, make sure to proofread your cover letter for any spelling or grammar mistakes. This shows that you have attention to detail, which is a key skill for any Social Media Manager. Remember, your cover letter is your chance to make a great first impression, so make sure it's well-written, professional, and shows off your skills and passion for social media.

Related Cover Letters for Social Media Managers

Digital marketing manager cover letter.

Content Manager Cover Letter

Brand Manager Cover Letter

SEO Manager Cover Letter

Public Relations Cover Letter

Content Writer Cover Letter

Entry Level Social Media Manager Cover Letter

Senior Social Media Manager Cover Letter

Social media community manager cover letter, social media content creator cover letter, social media coordinator cover letter, social media influencer cover letter, social media intern cover letter, social media marketing manager cover letter, social media strategist cover letter, social media manager cover letter, fresher social media cover letter, related resumes for social media managers, social media manager resume example.

Try our AI-Powered Resume Builder

7 Social Media Manager Cover Letter Examples

Introduction.

When applying for a job as a social media manager, a well-crafted cover letter can be the key to standing out in a competitive job market. While your resume provides an overview of your skills and experience, a cover letter allows you to showcase your personality, passion, and why you're the perfect fit for the role. In this article, we will provide you with a variety of social media manager cover letter examples to help you create a compelling and tailored cover letter that will impress hiring managers.

A strong cover letter can make a lasting impression and greatly increase your chances of securing an interview. It demonstrates your ability to communicate effectively, highlights relevant achievements, and shows that you have taken the time to research the company and understand their needs. By following the examples and tips provided in this article, you'll be well on your way to crafting a standout cover letter that will make a positive impact on potential employers. So let's dive in and explore some effective social media manager cover letter examples!

Example 1: Senior Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively positions her as a highly qualified candidate for the Senior Social Media Manager position at Facebook.

When applying for a social media manager role, it is crucial to demonstrate your passion for the company's social media platform and show how your experience aligns with their goals.

She highlights her experience in various social media roles, showcasing her diverse skill set and industry knowledge.

Highlighting experience in different social media roles demonstrates versatility and a deep understanding of social media trends and user behavior.

Emily emphasizes her achievements in driving engagement and conversion through successful campaigns and strategic partnerships.

Highlighting quantifiable achievements, such as exceeding engagement and conversion targets, demonstrates your ability to deliver tangible results and drive business objectives.

To strengthen the cover letter, Emily could further highlight her specific accomplishments and the impact they had on the companies she worked for.

Don't be afraid to provide specific examples of successful campaigns, partnerships, or initiatives to highlight your expertise and demonstrate your ability to make a meaningful impact.

Example 2: Content Creator Cover Letter Example

Michael's cover letter effectively demonstrates his ability to create engaging and shareable content, positioning him as an ideal candidate for the Content Creator role at Buzzfeed.

When applying for a content creator position, it is essential to showcase your creativity, storytelling skills, and understanding of the target audience. This conveys your potential to contribute to the company's content strategy and drive audience engagement.

He highlights a key achievement - developing a viral social media campaign that resulted in a significant increase in website traffic and engagement. This showcases his ability to analyze audience insights, craft compelling narratives, and leverage emerging trends.

Emphasize your past successes and provide specific metrics to demonstrate the impact of your content creation skills. This shows your ability to deliver measurable results and create content that resonates with the target audience.

While Michael's cover letter effectively highlights his experience and achievements as a Social Media Specialist, he could have further emphasized his specific qualifications and unique skills in content creation.

Don't forget to mention any relevant certifications, tools, or software you are proficient in. Highlighting your expertise in content creation, such as video editing, graphic design, or SEO optimization, will strengthen your application and demonstrate your well-rounded skill set.

Example 3: Brand Strategist Cover Letter Example

Jessica's cover letter effectively showcases her relevant experience and passion for brand strategy, positioning her as an ideal candidate for the Brand Strategist role at Nike.

When applying for a brand strategist position, it's crucial to highlight your experience in developing brand narratives, executing marketing campaigns, and driving brand loyalty. This demonstrates your ability to create cohesive brand strategies that align with the company's vision.

She highlights her experience as a Social Media Analyst at Adidas, emphasizing her understanding of consumer behavior and the importance of storytelling in brand building.

Showcase your expertise in analyzing consumer behavior and leveraging social media to drive brand awareness and engagement. This demonstrates your ability to stay ahead of market trends and connect with target audiences effectively.

Jessica also mentions her role as a Brand Strategist at Under Armour, where she collaborated with key stakeholders to develop and execute comprehensive brand strategies.

Highlight your experience in developing and implementing brand strategies that align with the company's vision. This shows your ability to think strategically and drive impactful results.

To strengthen her cover letter, Jessica could have included specific examples of successful marketing campaigns or initiatives she led during her previous roles.

Provide concrete examples of successful marketing campaigns or initiatives you have led. This demonstrates your ability to generate tangible results and showcases your creative thinking and problem-solving skills.

Example 4: Influencer Marketing Manager Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements in influencer marketing, positioning her as an ideal candidate for the Influencer Marketing Manager role at L'Oreal.

When applying for a role in influencer marketing, it's crucial to demonstrate both your experience in the field and your passion for the industry. This shows that you understand the unique dynamics of influencer partnerships and are genuinely interested in the brand's products and values.

Sarah highlights her past successes, such as the significant increases in brand engagement, sales, and social media following that she achieved in her previous roles.

Quantify your achievements in influencer marketing to demonstrate your ability to drive results. Highlighting specific metrics, such as engagement rates, sales growth, and social media reach, shows your effectiveness in leveraging influencers to achieve business objectives.

She also emphasizes her skills in building and nurturing relationships with beauty influencers, as well as her ability to lead cross-functional teams and implement data-driven strategies.

In the influencer marketing field, relationship-building and collaboration are essential. Highlight your ability to foster strong partnerships with influencers and your expertise in managing cross-functional teams. Additionally, emphasize your data-driven approach to influencer campaigns, as this demonstrates your ability to measure and optimize campaign effectiveness.

To further strengthen her cover letter, Sarah could have specifically mentioned how her experience aligns with L'Oreal's influencer marketing goals and values.

Tailor your cover letter to the specific company and role you are applying for. Research the brand's influencer marketing initiatives and values, and highlight how your experience and skills align with their objectives. This shows your understanding of the brand and your ability to contribute strategically to their influencer marketing efforts.

Example 5: Social Media Analyst Cover Letter Example

David's cover letter effectively demonstrates his expertise and achievements in the field of social media analytics, positioning him as an ideal candidate for the Social Media Analyst role at Google.

When applying for a niche role like Social Media Analyst, it's important to showcase your specific experience and accomplishments in the field. This helps the hiring manager understand your expertise and potential impact on the company.

David highlights his experience at Twitter, Facebook, and Snapchat, highlighting his ability to drive tangible results through strategic social media campaigns.

Emphasize your specific achievements and quantifiable impact in your cover letter. This demonstrates your ability to deliver measurable results and adds credibility to your application.

David's mention of developing a comprehensive social media analytics framework at Snapchat showcases his skills in data analysis and decision-making.

If you have experience in developing frameworks, methodologies, or tools that improve efficiency or effectiveness, be sure to highlight these in your cover letter. This demonstrates your ability to innovate and drive improvements in your field.

To further strengthen his application, David could have mentioned any certifications or specialized training he has received in social media analytics.

If you have any relevant certifications or training, be sure to mention them in your cover letter. This demonstrates your commitment to professional development and showcases your expertise in the field.

Example 6: Community Manager Cover Letter Example

Samantha's cover letter effectively showcases her experience and achievements as a Community Manager, making her a strong candidate for the position at Reddit.

When applying for a community manager role, it is crucial to demonstrate your experience in managing online communities and engaging with users. Highlighting your past roles and responsibilities in this field will show your ability to handle the challenges of the position.

She emphasizes her achievements, particularly the successful user-generated content campaign at Pinterest, which resulted in increased user engagement and valuable user insights.

Highlighting specific achievements and quantifiable results in your cover letter demonstrates your ability to drive positive outcomes and make a tangible impact. This helps potential employers envision the value you can bring to their organization.

Samantha could have further emphasized her skills in content creation and strategy development, as these are highly relevant to the Community Manager role.

Tailor your cover letter to highlight the skills and strengths that are most important for the position you are applying for. In the case of a Community Manager role, showcasing your expertise in content creation, social media management, and community engagement can make your application stand out.

By expressing her enthusiasm for Reddit's mission and commitment to meaningful online communities, Samantha effectively aligns herself with the company's values.

Showcasing your passion for the company and its mission in your cover letter demonstrates your genuine interest and dedication. This can help you establish a strong connection with the hiring manager and increase your chances of being considered for the position.

Example 7: Social Media Advertising Manager Cover Letter

Matthew's cover letter effectively showcases his experience in social media management and digital advertising, positioning him as an ideal candidate for the Social Media Advertising Manager role at LinkedIn.

It's crucial to highlight your expertise and achievements in the field of social media advertising. This demonstrates your ability to drive impactful campaigns and contribute to the company's growth.

He provides specific and quantifiable results from his previous roles, such as increasing follower base by 50%, growing website traffic by 30%, and achieving a click-through rate 20% above industry standards.

Quantify your achievements to demonstrate the tangible impact of your work. This helps hiring managers understand the value you can bring to their organization.

Matthew also emphasizes his ability to collaborate with cross-functional teams and stay ahead of industry trends, showcasing his well-rounded skill set.

Highlight your collaboration skills and ability to adapt to a rapidly changing industry. This shows that you can effectively work with colleagues from different departments and stay ahead of the curve in the ever-evolving world of social media advertising.

To further strengthen his cover letter, Matthew could have mentioned any specific social media platforms or advertising tools he is proficient in, as well as any certifications or specialized training he has undergone.

Mentioning specific platforms, tools, and certifications can help hiring managers assess your technical skills and determine if you have the necessary expertise to excel in the role.

Skills To Highlight

As a social media manager, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Social Media Strategy Development : Showcase your ability to develop effective social media strategies that align with the company's goals and target audience. Highlight any experience you have in creating and executing social media campaigns that have resulted in increased engagement, brand awareness, or conversions.

Content Creation : Demonstrate your expertise in creating compelling and engaging content for social media platforms. Discuss your skills in crafting creative and visually appealing posts, writing impactful captions, and utilizing multimedia elements such as images, videos, and infographics to enhance engagement and drive traffic.

Community Management : Emphasize your experience in managing and nurturing online communities. Highlight your ability to engage with followers, respond to comments and messages in a timely manner, address customer inquiries and concerns, and foster positive relationships with the brand's online audience.

Data Analysis : Showcase your proficiency in analyzing social media metrics and using data to inform decision-making and optimize social media strategies. Discuss your experience in tracking key performance indicators (KPIs), monitoring engagement rates, analyzing audience demographics, and using social media analytics tools to gain insights and make data-driven decisions.

Knowledge of Various Social Media Platforms : Highlight your familiarity with different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Discuss your understanding of the unique features, best practices, and target audiences of each platform, as well as your ability to adapt content and strategies accordingly.

Creativity and Innovation : Showcase your ability to think creatively and come up with innovative ideas for social media content and campaigns. Discuss any past experiences where you introduced new concepts or approaches that resulted in increased engagement or brand visibility.

Communication Skills : Emphasize your strong written and verbal communication skills, as effective communication is essential in social media management. Discuss your ability to write compelling copy, craft engaging captions, and communicate with followers and colleagues in a clear and professional manner.

Problem Solving : Highlight your ability to identify and address challenges or issues that may arise in social media management. Discuss any instances where you successfully resolved a crisis, managed negative feedback, or implemented solutions to improve social media performance.

Project Management : Showcase your organizational and project management skills by discussing your experience in planning and executing social media campaigns, coordinating with cross-functional teams, and adhering to deadlines.

Adaptability : Emphasize your ability to adapt to changing trends, algorithms, and social media landscape. Discuss any instances where you quickly adjusted strategies or tactics to capitalize on emerging opportunities or overcome challenges.

By highlighting these key skills in your cover letter, you can demonstrate your suitability for the role of a social media manager and differentiate yourself from other candidates.

Common Mistakes To Avoid

When crafting your cover letter for a social media manager position, it's important to avoid these common mistakes:

Using Generic Statements : A common mistake is to use generic statements that could apply to any job or company. Instead, tailor your cover letter to the specific job requirements and company culture. Research the company and highlight how your skills and experience align with their needs and values.

Lack of Personalization : Another mistake is to send out a generic cover letter without personalizing it for each application. Take the time to address the hiring manager by name and mention specific details about the company or job posting that caught your attention. This shows that you have done your research and are genuinely interested in the opportunity.

Not Showcasing Specific Achievements and Results : Your cover letter should not just repeat the information on your resume. Instead, use it as an opportunity to highlight specific achievements and results that demonstrate your expertise in social media management. Provide examples of successful campaigns you have worked on, metrics you have improved, or any other relevant accomplishments.

Neglecting to Mention Knowledge of Social Media Platforms : As a social media manager, it is essential to showcase your knowledge and experience with various social media platforms. Mention specific platforms that you are proficient in, such as Facebook, Instagram, Twitter, LinkedIn, or TikTok. Highlight any certifications or courses you have completed to further demonstrate your expertise.

Failing to Demonstrate Creativity and Innovation : Social media is a constantly evolving field, and employers are looking for candidates who can bring fresh ideas and approaches. Avoid the mistake of not showcasing your creativity and innovation in your cover letter. Mention any unique strategies or campaigns you have developed and how they have contributed to the success of previous employers.

Ignoring the Importance of Analytics and Data : Social media management involves analyzing data and using insights to optimize campaigns and measure success. It is crucial to mention your familiarity with analytics tools, such as Google Analytics or social media analytics platforms. Highlight any experience you have in tracking metrics, analyzing data, and using the insights to drive decision-making.

Failing to Proofread and Edit : One of the most common mistakes in any cover letter is overlooking typos, grammatical errors, or formatting issues. Make sure to proofread your cover letter carefully and use editing tools to catch any mistakes. A well-written and error-free cover letter shows attention to detail and professionalism.

By avoiding these common mistakes, you can create a strong and compelling cover letter that highlights your skills, experience, and passion for social media management.

In conclusion, a well-crafted cover letter is an essential tool for any social media manager's job application. It provides an opportunity to showcase your skills, experience, and passion for the field, while also demonstrating your ability to communicate effectively.

Throughout this article, we have provided three examples of strong cover letters for social media manager positions. These examples highlight different approaches and techniques that can be used to grab the attention of hiring managers and stand out from the competition.

Key takeaways from these examples include:

• Tailoring your cover letter to the specific job requirements and company culture.
• Highlighting your relevant skills and experience in a concise and compelling manner.
• Demonstrating your passion for social media and your ability to stay up-to-date with industry trends.
• Using specific examples and metrics to quantify your achievements and demonstrate the impact of your work.
• Showing your enthusiasm for the company and the opportunity to contribute to its success.

By following these key takeaways and avoiding common mistakes such as generic language and excessive length, you can create a cover letter that effectively communicates your value as a social media manager and increases your chances of landing your dream job.

Remember, a cover letter is your chance to make a strong first impression and differentiate yourself from other applicants. So take the time to craft a personalized and impactful cover letter that showcases your unique skills and experiences. Good luck with your job search!

11 Professional Social Media Manager Cover Letter Examples for 2024

Your social media manager cover letter must immediately highlight your grasp of various platforms. Display your ability to engage and grow an audience effectively. Demonstrate your proficiency in analytics and crafting targeted campaigns. Let them see the creativity and strategic thinking you'll bring to their team.

All cover letter examples in this guide

Social Media Intern

Entry-Level Social Media Manager

Senior Social Media Manager

Social Media Coordinator

Social Media Director

Social Media Influencer

Social Media Marketing

Social Media Specialist

Freelance Social Media Manager

Community Manager

Cover letter guide.

Social Media Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Social Media Manager Cover Letter

Key Takeaways

By Experience

Embarking on the journey to land your dream role as a social media manager, you've diligently crafted your resume only to realize a pivotal piece is missing: the cover letter. This isn't a space to regurgitate your resume; instead, seize this opportunity to share the narrative behind your proudest professional triumph. Striking the delicate balance between formality and genuine personality—minus the clichés—is key. Keep it concise, capped at one enlightening page, and you'll pen a cover letter that captivates.

• Writing the essential social media manager cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your social media manager cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ social media manager cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your social media manager cover letter should look, in mere moments.

If the social media manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Social Media Manager resume guide and example
• Digital Marketing Specialist cover letter example
• Public Relations Specialist cover letter example
• Content Creator cover letter example
• Digital Marketing Executive cover letter example
• Marketing Manager cover letter example
• Assistant Brand Manager cover letter example
• Email Marketing cover letter example
• Regional Marketing Manager cover letter example
• Podcaster cover letter example
• Experiential Marketing cover letter example

Social Media Manager cover letter example

Peter Connolly

Atlanta, GA

+1-(234)-555-1234

[email protected]

• Quantifying Success: The cover letter mentions specific achievements, such as the 228% increase in user sign-ups and a 120% boost in Facebook engagement metrics. These figures help to concretely demonstrate the candidate's ability to deliver results in the realm of content and social media management.
• Relevance to Company Goals: By discussing the alignment of personal expertise with the company's mission and recent successes, the candidate shows an understanding of the company's needs and how they can contribute to its objectives, making the application more targeted and effective.
• Concrete Examples of Expertise: The cover letter provides a clear example of a tool the candidate developed (a custom quiz platform) which allows the hiring manager to understand the nature of their skills and the impact of their work directly.
• Initiative and Innovation: The cover letter emphasizes the candidate's initiative in developing new partnerships and pioneering projects, suggesting not only the skill to execute tasks but also the creativity and forward-thinking necessary for a role that involves content creation and social media engagement.

What about your social media manager cover letter format: organizing and structuring your information

Here is one secret you should know about your social media manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your social media manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your social media manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your social media manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a social media manager cover letter

• Header: This section includes your contact information, the date, and the employer's contact information, crucial for a social media manager to demonstrate attention to detail and communication skills.
• Greeting: Personalize the greeting with the recruiter's name, showing your research skills and your commitment to building professional relationships, key in social media management.
• Introduction: Introduce yourself and briefly mention your social media experience to immediately capture the recruiter's attention and align your expertise with the job requirements.
• Body: Detail your achievements in growing an audience, crafting engaging content, and measuring analytics, since these are core responsibilities of a social media manager and highlight your competency for the role.
• Closing: End with a compelling call to action, such as expressing eagerness to discuss your strategies, reflecting the engagement tactics necessary for social media success.

Key qualities recruiters search for in a candidate’s cover letter

Expertise in Various Social Media Platforms: Recruiters look for candidates with a deep knowledge of different social media channels, as this is essential for tailoring content and campaigns to fit each platform's unique audience and features.

Content Creation and Curation Skills: A standout social media manager must have a proven ability to create engaging, high-quality content as well as curate relevant third-party content that resonates with the audience.

Data-Driven Analytical Abilities: Recruiters prioritize applicants who can analyze social media metrics to inform strategy, track performance, and pivot campaigns for better engagement and ROI.

Adaptive Communication and Writing Talent: The role requires exceptional writing skills tailored to the brand’s voice and the ability to adapt messaging to various audiences and social media channels.

Trend Awareness and Proactivity: Since social media trends evolve rapidly, recruiters value candidates who stay ahead of the curve and can quickly integrate new trends into their social media strategies.

Community Engagement and Customer Service Mindset: The ability to actively engage with the community, respond to comments and messages promptly, and maintain a positive brand image is key for a social media manager.

Kick off your social media manager cover letter: the salutation or greeting

When writing your social media manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your social media manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiting Team,
• Dear [Company Name] Team,
• Dear [Department Head's Title, e.g., Marketing Director],
• Dear [Full Name of the Recipient],
• Dear Mr./Ms. [Last Name],

First introductions in your social media manager cover letter

Within your social media manager cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

How to write an achievement-focused social media manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your social media manager cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Thinking about the closing paragraph of your social media manager cover letter

Before your signature, you have extra space to close off your social media manager cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Which story should you tell in your social media manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your social media manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your social media manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Turning your social media manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your social media manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your social media manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your social media manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Social Media Manager cover letter examples

Explore additional social media manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Lying On A Resume: Why You Should Never Do It Even If You Got The Job

What is a europass cv [examples, template & usage in 2024], why we love (and hate) personal resumes, what is an unsolicited resume, how to tell a story in a cover letter, how to answer the interview question, “why do you want to work here”.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• AI Resume Review
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Copied URL to clipboard!

How To Write a Social Media Manager Resume & Cover Letter (+ Free Templates)

Your dream job is calling ☎️

With more than 4B people projected to use social media in 2025, social media managers are in rising demand.

So, as more brands seek a trusted social media marketer to run their online brand, a solid resume and cover letter (yes, they still matter) can help you stand out.

We’re sharing our top tips for writing an effective social media manager resume and cover letter — plus, free templates to help you streamline the application process. 🌟  

Table of Contents

What is a social media manager resume, what is a social media manager cover letter.

• How To Write a Social Media Manager Resume & Cover Letter

A social media manager resume is a document that outlines the skills and accomplishments of someone seeking a role in social media management. 

Major elements of a social media manager resume include:

A tagline: Sum yourself up in a few words.

Personal information: Your name, contact information, portfolio, and public social media profiles.

Relevant work experience: Outline previous experience with quantified examples (more on that, later).

Relevant skills & accomplishments: Hone in on your skills and personal accomplishments.

Education: From university degrees to online certifications or workshops, use this space to showcase your booksmarts.

Download our free ready-to-use resume template to wow your future employer and take your social media career to the next level.

Supplementary to a resume, a social media cover letter is a document that highlights the knowledge, skills, and qualifications of a social media manager.

Writing one lets you dive deeper than your resume, show off your writing style, and flex your social media knowledge. 

Major elements of a social media manager cover letter include:

A professional greeting: Address the hiring manager by name — avoid generic language like “To whom it may concern.”

Why you’re applying: Lead with what peaked your interest about the role and company.

Your story: Briefly describe your journey as a social media manager and how it’s led you to this point in your career.

Relevant skills & work experience: Dig deeper into the projects and accomplishments listed on your resume.

TIP: Your cover letter doesn’t have to be very long — use it as an opportunity to summarize who you are and why you want this particular role.  

Do Cover Letters Still Matter in 2023?

According to a 2022 survey by Resume Lab , 77% of recruiters will give preference to candidates who use a cover letter even if submission is optional. 

Especially for creative roles, writing a cover letter can be a great opportunity to showcase your writing skills and personality — something that can’t be accomplished with a resume alone.

Our advice? Download our free social media manager cover letter template to save precious time and effort, and make the ultimate first impression.

How To Write a Social Media Manager Resume & Cover Letter in 2023

Ready to knock your applications out of the park? 

Here are our top six tips to create an engaging social media manager resume and cover letter: 

Quantify Your Accomplishments

Use Strong Action Verbs 

Stick To One Page

Write for ATS 

​​Know Your Audience

Use Later’s Free Templates

Tip #1: Quantify Your Accomplishments 

When it comes to your social media resume and cover letter — numbers are friends, not foe. 

Transformed a company’s social strategy in one quarter? Boosted leads by 200% in six weeks? Gained 20K LinkedIn followers in just eight months? Make it known!

Getting specific with numbers is the ultimate way to demonstrate your impact and expertise.

For example: 

Instead of: “Managed [company]’s Instagram following.” 

Try: “Grew [company]’s Instagram following by 150%, maintaining an engagement rate of 10% in 8 months.”

Just listen to how creator and career coach Erin McGoff turns mundane resume bullet points into professional poetry: 

The takeaway? Make use of numbers and watch your job offers multiply. 

FYI: Later is trusted by over 7M social media managers, brands, and creators to schedule and manage their social media content — saving them tons of time. Crush it in your new role and sign up for free today.

Tip #2: Use Strong Action Verbs

When it comes to your resume and cover letter, strong action verbs will help drive your application home. 

Avoid passive fluff like “responsible for” and “duties include.”

Instead, opt for captivating action verbs like “achieved,” “led,” and “executed” to juice up your application and position yourself as the perfect candidate.

For example:

Instead of: “Responsible for leading [company]’s social media team.” 

Try: “Led a team of 3 in the strategy, development, and execution of organic social media campaigns."

PRO TIP: Equip yourself with Later's ultimate content creation guide to crush it in your new role from the jump: The Ultimate Guide to Content Creation .

Tip #3: Stick To One Page

One of the quickest ways to get your application tossed in the “no” pile is by exceeding the unspoken one-page limit. 

Aka, your resume and cover letter should ideally each be one page max . 

Why? A snappy one-pager is easier to digest — upping your chances of receiving a call back. 

TIP: Use a two-column format like Later’s resume template to make the most use of your space. 

Tip #4: Write Your Resume for ATS 

ATS stands for “applicant tracking system” — a computer software program that scans resumes for specific keywords and qualifications.

This means that without an ATS-friendly resume, a glowing applicant like yourself can get overlooked. 

To beat the bots and have your application seen, keep these ATS-friendly tips in mind: 

Include relevant skills from the job posting in your resume

Use simple, clear language 

Stick to a commonly used font like Arial or Calibri 

Submit your resume as a Word document or PDF 

NOTE: ATS doesn’t process cover letters — an even better reason to write one and let your personality shine. 

Tip #5: ​​Know Your Audience

In addition to ATS, an all-star social media manager resume and cover letter tip is to know your audience. 

In other words: Match the energy of the job description. 

If the posting includes fun, colorful language, use it as an opportunity to do the same in your cover letter.

Bonus: This can also give you a glimpse of the company’s marketing team and whether or not you’d be a good fit. Win-win. 

Tip #6: Use Later’s Free Templates

Not so hot take: The job hunt can become a full-time job within itself.

A massive way to ease the process?

Resume and cover letter templates that are easily customizable for each new application.

With Later’s social media manager resume template and cover letter template you can: 

Save time during the application process

Easily plug in your skills and experience 

Leverage pre-written sections specifically tailored for social media managers

Make a glowing first impression and stand out from the crowd

Score the social media job of your dreams 🎉

Streamline your future social media manager to-do list with Later's social media marketing tools . Plan, manage, and analyze your social posts — find your perfect plan today.

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face, rollerskating, or thrifting. Keep up with her nonsense on Instagram – @alygagliardi .

Plan, schedule, and automatically publish your social media posts with Later.

Related articles.

12 min read

How to Become a Social Media Manager — According to Later's Social Team

By Lindsay Ashcraft

How Much Do Social Media Managers Make in 2024?

By Alyssa Gagliardi

5 Social Media Management Tools We Couldn't Live Without

By Amanda Demeku

• Resume templates Simple Professional Modern Creative View all
• Resume examples Nurse Student Internship Teacher Accountant View all
• Resume Builder
• Cover Letter Templates Simple Professional Modern Creative View all
• Cover letter examples Nursing Administrative Assistant Internship Graduate Teacher View all
• Cover Letter Builder
• Social Media Manager

Social Media Manager cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a librarian cover letter (conclusion and sign-off).

If you’ve ever thought you spend too much time on Facebook, maybe you should make a career of it. 

Social media managers know the ins and outs of Facebook, Instagram, Twitter, LinkedIn and other platforms in which users upload their own content. Social media specialists keep up with the latest trends to remain on the cutting edge of using these platforms, and they know which ones are the best to use for different purposes.

Social media managers develop strategies to promote their companies’ brands using digital media, coordinating marketing strategy with the rest of the company. And they don’t just post it and forget it, but they follow up on users’ responses, questions and critiques.

Social media managers are responsible for every aspect of managing a company’s digital footprint. They create promotions, constantly post new content and coordinate the company’s overall online marketing plan.

Fifteen years ago, this job didn’t exist. Facebook was founded in 2004, Twitter in 2006 and Instagram in 2010. It took time for businesses to see the advertising and publicity potential of these social platforms, and it took even more time for them to realize that they needed dedicated professionals to manage these accounts.

Today it’s an occupation with a secure future. The U.S. Bureau of Labor Statistics tracks the job outlook for social media managers under “public relations specialists,” for which it projects a 7% increase from 2019 through 2029 , while the average for all professions is just 4%. The BLS says PR specialists earned a median annual salary of $61,150 in 2019.

Glassdoor says social media managers make an average of $50,473 a year in the U.S. According to Payscale , they make an average of $51,162. Not bad for a profession where you spend much of your day scouring social media, which in many occupations is considered “goofing off.”

If you’re looking for a job in this competitive field, you’ll need to put your publicity skills to work by promoting yourself, and that starts with a great cover letter and resume. Resume.io has already prepared a guide for resume preparation for social media managers , which we encourage you to review.

But now let’s talk about the cover letter you need to accompany this resume. What we’ll discuss in this guide:

• How your cover letter should be structured
• How your cover letter should be designed
• Tips to writing a winning cover letter
• Common mistakes you want to avoid

Best format for a social media manager cover letter

A cover letter should follow a defined structure, including all of the following components:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

The comprehensive cover letter guide offers more general advice about  cover letters, but below you will find specific advice for each paragraph and section of your letter.

This social media manager cover letter example is a good foundation to develop your own professional application:

Dear Mrs Hartley,

It used to be that if customers walked out of a restaurant with a happily full stomach, they might tell two of their friends. Whenever they happened to chat with them, that is. Over the past five years, the feedback loop has become far more immediate and transparent – image-led snackable social media feeds are made for the restaurant business.

Social media is where you maintain relationships with active customers and create awareness for a whole swathe of new ones. Having run the social media accounts for two restaurant chains, I understand the buttons that you need to push to keep your restaurant fully booked and your diners raving. When people eat great food, they want an avenue to let the world know about it. A professional social media presence is a second “kitchen.”

I understand that this role is new for your business, but I would like to put your mind at rest: I have documented proof from my two previous roles that with an investment of 2% of your monthly net profits, you get 5/6x ROI on your investment. Your social media team will pay for themselves within a month and any investment in targeted ads (essential) enjoys a 500-1000% ROI. Those numbers sound fanciful, but here are some of my previous achievements:

• Increased occupancy by 45% with a summer dining campaign across five platforms
• Grew Instagram, Twitter and Facebook following by 45,000 over two years
• Social promotions strategy brought over 6,000 first-time diners into the restaurant

I am proficient with all online media, including video and graphic design. One of my video campaigns won an industry award for innovative marketing. I enclose examples of my work that I think might work for your marketing and would be delighted to discuss at interview.

Anthony Williams

Now, let’s talk about what each section should include.

If you are looking for more ideas, check out the following marketing cover letter examples: 

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Public Relations cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample

The top of your letter should contain an attractively designed header that includes your personal contact info: name, occupation, address, phone and email. As a social media specialist, it may also be advisable to include links to your LinkedIn, Facebook and Twitter profiles.

Aside from letting employers know how to reach you, the header serves a secondary function as a design element. It should have an eye-pleasing design and layout, perhaps a splash of color and an appropriate use of white space. 

Social media managers are expected to possess “visual intelligence” to draw readers in with appropriate use of photos, graphics and videos. Although you certainly don’t want to over-decorate your header, you do want a professional but creative presentation that shows you understand the importance of good design.

Take a look at resume.io’s free cover letter templates to get an idea of what attractively designed headers look like.

The goal of this section:   Prominently display your all-important contact information and create an eye-catching design.

Align document styles

Your resume and cover letter should have similar visuals and design, so use the same fonts, font sizes and formatting for both of these documents. It should be obvious at a glance that these two came from the same person and were made to go together.

This achieves two major goals: a) the hiring managers and recruiters will actually remember you due to matching document styles (the human brain loves patterns and similarities!) b) your resume and cover letter won’t get separated and lost in the bustle of the office, since they are memorable specifically as a pair, attached to your name.

“Dear Mr. Carpenter” or “Dear Ms. Baker” are examples of a proper cover letter greeting (also known as a salutation). In formal business letters, these are generally followed by a colon rather than a comma.

If you happen to know the person you’re writing to, there’s nothing wrong with addressing him or her by first name, perhaps with a greeting other than “Dear” such as “Greetings” or “Hello.” But beware of being too casual in a letter where you’re asking for a job.

The goal of your greeting: Start off in a professional manner to set the tone for your letter.

Always attempt to address your letter to a hiring manager by name. If your greeting says only “Dear Hiring Manager,” it suggests that you haven’t gone to any trouble to find out who makes the decisions at the company you’re targeting.

People like to read their own names — it actually causes a positive psychological response in the reader. And it shows attention to detail and responsibility on your part if you’ve bothered to learn the name of the proper person to address.

If you’re responding to a job posting that doesn’t include a name, it may well be worth your time to call the company and find out who is the appropriate person to write to.

You only get one chance at a first impression, so the first paragraph of your letter should be a provocative, attention-getting statement. You want to identify the job you’re seeking and also provide a top-level preview of your qualifications for the job. And in some cases, it may be appropriate to say why you’re seeking a new job in the first place.

It’s important to establish the right tone of voice — lively, energetic and confident, yet never arrogant, presumptuous or familiar.

The goal of the cover letter intro: Craft your message to fit the needs of the company. Get the hiring manager to sit up and take notice so they want to read on.

In the central two or three paragraphs of your letter, you want to make a convincing case that you are the right candidate for this job. 

You need to emphasize your relevant work experience, not just by saying where you’ve worked but by listing your accomplishments at those jobs. Be specific by using facts and figures wherever possible, and use anecdotes to tell short stories about challenges you’ve faced in the past and how you resolved them.

As a social media specialist, there may be additional figures you can cite to stress how influential your online presence is, perhaps by naming the platforms you use and citing the number of followers you reach.

Another very effective way to use the body of your letter is to address the needs you know of at the company you’re targeting. If you’re aware that this company is struggling against a competitor with a more robust social media presence, try to find a way to suggest how your contribution would help level that field.

Speaking of which, it’s always helpful to say something specific about the company you’re addressing — showing that you’ve done your homework to speak to its needs, and that you aren’t just mass-mailing the same cover letter to random employers.

You can also use the body of your letter to mention your education and/or certifications, especially if you have formal training in advertising, public relations, marketing, communication or sales. 

The goal of the middle part: Explain how you go about developing a social media campaign and your knowledge of the industry.

Close with a recap, a thank you and a call to action. Say something about how you are eager to have a continued conversation about this position, or about you would be delighted to come in for an interview.

Again, you want to speak in an upbeat, confident tone, without ever sounding arrogant or presumptuous. Make your reader want to talk to you further.

Close with a simple “Sincerely,” “All my best,” or a similar phrase, and type your name below that. If you’re sending this letter electronically, you can add a scanned version of your actual signature if you like.

The goal of the conclusion: Tell your future employer why they should hire you and remind them you are eager for an interview.

Formatting your cover letter

Social media managers need a sense of visual flair, and your design skills should show in your cover letter. Make sure it looks as good as it reads by following these formatting tips.

• Font : Select a modern font that’s easy to read, nothing avant-garde or strange-looking that calls attention to itself.
• Font size : Try to use a font size of 12 points, again for ease of reading. If your letter doesn’t fit onto one page, you can try a font size as small as 10 points, but no smaller. To make your letter fit onto the page, cut anything that isn’t essential.
• Margins : Use a one-inch margin on both sides of your letter, as well as the top and bottom. Avoid squeezing the margins to make your letter fit, or it will look like you’ve crowded too much onto the page.
• Text alignment : Align text left, not justified from margin to margin, so that every line ends in a slightly different place (like the text you’re reading now).
• Paragraphs : Leave a blank space between paragraphs, and don’t indent them. Don’t make paragraphs too long, either — huge, uninterrupted blocks of text are ugly and unappealing.
• Leave some white space : Good design always leaves some room on the page that contains nothing at all, and this white space should be evenly distributed. This is the reason you need adequate margins, spaces between paragraphs and some air under the header.
• Save as PDF : Unless you’re submitting your cover letter on paper, it will be an electronic file attached to an email or uploaded through a system provided by the employer. Either way, the standard file type for resumes and cover letters is the PDF. PDFs will preserve your formatting so that it looks the same on the recipient’s device as it does on yours. Other file types can make text jump around on the page or even turn it into garble. (Exception: If employers specifically request another file type, like a Word document, follow their wishes.)
• Use a template : The best way to avoid any of the potential design flaws here is to start with a professionally designed cover letter template like those we offer at resume.io. We’ve already designed the letter for you — all you have to do is write it.

Tips to writing a persuasive letter

Always remember that you’re writing to a human being, and your goal is to establish a personal connection with that person. So your letter should read like it was written by a human being, not a corporate robot — and while this is a formal business letter, that doesn’t mean it shouldn’t be personal.

Psychologists say people react to stimuli on both an emotional and a rational level, so ideally you want to speak to both the head and the heart. Writing in a professional tone doesn’t mean you can’t have a personality or a sense of humor. 

It’s crucial to find a tone that hits the right notes, with a confidence that suggests competence, but not with an overconfidence that suggests arrogance. You want to come off as someone who is really good at what you do, yet also someone who’s likable. Nobody wants to work with someone they don’t like. 

Streamlining

Be sure your letter contains everything it should and nothing it shouldn’t. Leave out extraneous info that isn’t relevant to the job. And when deciding which experience and skills to highlight, choose carefully. For each job you apply for, consider which of your achievements and qualities demonstrate that you’re the best fit. You may have skills you take for granted and don’t even mention, but these may be the very skills the employer is looking for. 

Put yourself in the shoes of the hiring manager as you reread your letter. If you received this letter, would you want to hire the person who wrote it? Don’t just write the letter you want to write; write a letter the hiring manager would want to receive. 

Social media manager cover letter: What not to do

Here are some common mistakes you want to avoid in writing a cover letter: 

• Typos, misspellings, bad grammar : These can be an instant deal-breaker. Nobody wants to hire someone to do their social media who can’t write good English.
• Copy-paste letters : Sending out 50 copies of the same letter is never a good strategy. Though you can obviously reuse some key language, every letter you write should be tailored to each employer you’re targeting.
• Clichés, HR-speak and fluff : Resumes and cover letters have developed their own set of clichés (“thinking outside the box,” “self-starter,” “team player,” “detail-oriented”) that must be strenuously avoided. Write in fresh, original language, and avoid “fluff,” which is fancy language that says nothing.
• Formatting and design errors : Anything that contravenes the advice above about fonts, font sizes, margins, etc., will result in a visually unappealing letter that will be an instant turnoff.

Key takeaways

• Social media managers are in demand, but it’s a competitive field in which you need an excellent job application package to stand out from the crowd.
• It’s crucial to include a cover letter to introduce yourself and showcase your personality and likability in a way that a resume alone can’t.
• Follow proper cover letter structure to make sure you’ve included everything that’s necessary.
• Create an attractive design for your cover letter so it looks as good as it reads.
• To write a persuasive letter, put yourself in the shoes of the person you’re writing to and make it professional but also personal.
• Use a professional cover letter template that’s already designed in an attractive style and sidesteps common design and formatting flaws. Go to resume.io , review our recruiter-tested templates and cover letter examples, choose a design you like, fill in your own information, and your work is done.

Happy job hunting and remember: fortune favors those who are well prepared!

Free professionally designed templates