executive summary of ice cream business plan

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How to write a business plan for your ice cream shop.

Starting an ice cream shop is a great idea because it offers a high potential for profitability and it is a product that is in demand year-round.

Additionally, it is relatively low-cost to start and maintain.

But, before launching anything, make sure you have a business plan in place.

A business plan is an essential tool for any new venture, as it helps to define the goals and objectives of the project as well as identify potential risks and solutions. Writing a business plan before starting a new project will help ensure that all aspects of the project are properly thought through and planned for.

In short, a thorough business plan will help make sure your ice cream shop is profitable .

What are the essential parts of a business plan for an ice cream shop? What components should be part of the structure? Which financial figures should be part of the analysis? What's the most efficient way to write a business plan?

This article will provide answers to all these questions!

One last thing, you don't have to start your business plan from scratch.

You can download our business plan for an ice cream shop and adapt it to your project.

Designing a business plan for an ice cream shop

Is it worth considering a business plan for your ice cream shop.

Yes, you should consider making a business plan for your ice cream shop.

Formulating a comprehensive business plan will allow to:

• learn about the ice cream shop market
• understand the industry's cutting-edge developments
• identify what makes an ice cream shop viable
• understand the popular ice cream flavors, toppings, and serving preferences of customers
• come up with a great value proposition for your frozen dessert parlor
• review competitor customer satisfaction
• find competitive advantages for your ice cream shop
• find a business model that maximizes revenue and minimizes costs
• design and implement a comprehensive and strategic action plan for continuous growth
• identify and manage risks specific to an ice cream shop, including food safety, ingredient sourcing, and customer preferences

Our team has created a business plan for an ice cream shop that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for an ice cream shop?

Your business plan incorporates various metrics and valuable data. It must be arranged in a manner that is easy to read and understand.

When we designed our business plan for an ice cream shop , we took care to arrange it appropriately.

These are the 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

This section presents a comprehensive report on the ice cream shop, including key data and metrics to guide your decision-making process in the frozen dessert industry.

We constantly update all the data there.

2. Project Presentation

In the "Project" section, you can outline your ice cream shop, describing the range of ice cream flavors and treats you offer, unique creations, locally sourced ingredients, kid-friendly ambiance, and the unique value proposition that brings joy and indulgence to customers through delightful ice cream experiences.

Also include a short description about yourself at the end of this section.

Explain your passion for creating delightful frozen treats, your knowledge of different ice cream flavors and recipes, and how you plan to create a joyful and indulgent ice cream shop experience for customers. Highlight your commitment to using quality ingredients, your ability to offer a wide variety of flavors and toppings, and your dedication to providing exceptional customer service that leaves customers craving your irresistible ice cream creations.

We've already prepared some wording in our business plan. Modify it as necessary to fit your concept.

3. Market Research

Then, there is the "Market Research" section.

This section describes the target audience for your ice cream shop.

It includes a comprehensive analysis of competitors in the ice cream industry and emphasizes your shop's unique ice cream flavors and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

The "Strategy" section presents a comprehensive 3-year action plan, outlining the initiatives and actions required to make your ice cream shop a highly profitable venture.

Furthermore, there is a marketing strategy for an ice cream shop, a way to manage risks, and a completed Business Model Canvas included in this section.

5. Finances

Ultimately, the "Finances" section serves as a platform to present the financial aspects and projections of your project.

How to write the Executive Summary for an ice cream shop?

The Executive Summary is like a quick overview of the business plan of your ice cream shop.

Don't exceed 2 pages; stick to the most essential information.

This document aims to capture the reader's attention and make them interested in your business plan.

In the Executive Summary of your ice cream shop, answer these questions: what flavors and products does your ice cream shop offer? who is your target audience? what other ice cream shops are in the area? how do you differentiate yourself from them? how much funding do you need?

How to do the market analysis for an ice cream shop?

Analyzing the market for your ice cream shop allows you to gain insights into factors such as customer preferences for frozen treats, competition from other ice cream shops, and emerging trends in the dessert industry.

By conducting a thorough market study, an ice cream shop can understand consumer tastes, offer a variety of delicious flavors, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer following, increased sales, and a prominent presence in the local ice cream industry.

Here's what we've included in the "Market Research" section of our business plan for an ice cream shop :

• market trends and data about ice cream shops, including ice cream flavor popularity, seasonal variations, and the growth of artisanal ice cream
• a list of potential customer segments for an ice cream shop
• the competitive research
• the competitive advantages to build for an ice cream shop

The key points of the business plan for an ice cream shop

What's the business model of an ice cream shop, business model of an ice cream shop.

An ice cream shop's model centers around producing and selling ice cream and related frozen desserts. Revenue is generated through product sales, including scoops, cones, tubs, and potentially offering specialty sundaes, milkshakes, or catering services.

The business model focuses on offering a variety of flavors, using quality ingredients, creating a visually appealing and welcoming shop ambiance, effective branding and marketing, and building a loyal customer base through exceptional taste and customer service.

Success depends on flavor innovation, attractive presentation, strategic location, effective marketing to target customers, and providing a delightful and memorable ice cream experience for customers.

Business model ≠ Business plan

It's important not to mistake "business plan" for "business model."

A business model is like a structure that explains how a company makes money and provides value.

In a business plan, you utilize the Business Model Canvas as a simplified approach to explain the core components of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for an ice cream shop .

How do you identify the market segments of an ice cream shop?

Market segmentation for your ice cream shop involves dividing your potential customers into different groups based on their ice cream preferences, flavors, and demographics.

These categories may include factors such as traditional flavors, unique and artisanal flavors, vegan options, or customers seeking specific ice cream experiences or dietary options.

By segmenting your market, you can offer specialized ice cream flavors and options that cater to each segment's specific requirements. For example, you might focus on traditional flavors and provide classic ice cream choices such as chocolate, vanilla, or strawberry, offer unique and artisanal flavors that are crafted in-house with innovative combinations and ingredients, specialize in vegan options and provide dairy-free and plant-based ice creams, or focus on specific ice cream experiences or dietary options such as sundaes, milkshakes, or gluten-free options to accommodate customers with specific preferences or dietary restrictions.

Market segmentation allows you to effectively target your marketing efforts, communicate the deliciousness and quality of your ice cream offerings, and provide a delightful and indulgent ice cream experience that meets the unique needs and preferences of each customer segment.

In the business plan for an ice cream shop , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for an ice cream shop?

Without surprise, you won't be the only ice cream shop in your area. There will be other establishments offering delicious and unique ice cream flavors to customers.

Include a comprehensive assessment of your competitors' characteristics, strengths, and weaknesses in your business plan.

Take note of their weaknesses (such as limited flavor variety, inconsistent ice cream quality, or poor customer service).

Why is it important to address these concerns? Because these weaknesses can impact the customer experience at ice cream shops.

By focusing on these areas, you can offer a variety of delicious and high-quality ice cream flavors, provide a welcoming and cheerful ice cream shop ambiance, and deliver friendly and attentive customer service, positioning your ice cream shop as a go-to destination for sweet and joyful treats.

It's what we call competitive advantages—invest in them to make your business unique.

Here are some examples of competitive advantages for an ice cream man: delicious and refreshing ice cream treats, mobile and convenient service, joyful customer experiences.

How to draft a SWOT analysis for an ice cream man?

A SWOT analysis can help identify potential opportunities and threats in order to make informed decisions about starting an ice cream shop.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for an ice cream shop

The strengths for an ice cream shop

When we mention the "S" in SWOT, we mean Strengths, which are the project's internal advantages or unique selling points.

For an ice cream shop, examples of strengths could include excellent customer service, a wide variety of flavors, a convenient location, and high-quality ingredients.

The weaknesses for an ice cream shop

The letter "W" denotes Weaknesses, which are the areas or aspects of the project that require modification.

For an ice cream shop, potential weaknesses could include lack of capital, limited storage space, seasonality of customers, and lack of online presence.

The opportunities for an ice cream shop

The letter "O" in SWOT signifies Opportunities, highlighting the favorable conditions or chances for the project's progress.

In the case of an ice cream shop, potential opportunities could include catering for special events, offering delivery services, partnering with local businesses, and creating loyalty programs.

The threats for an ice cream shop

T represents Threats in SWOT, referring to the external factors or circumstances that can pose risks or challenges to the project's objectives.

How to create a comprehensive marketing strategy for an ice cream man?

Including a marketing strategy in your business plan is vital for attracting customers and driving business growth.

An ice cream man can attract customers of all ages by implementing a well-executed marketing strategy that showcases the ice cream man's variety of delicious ice cream flavors, friendly service, and presence in popular community events or locations.

Ice cream enthusiasts won't visit your ice cream shop without proper promotion; emphasizing the delicious flavors, high-quality ingredients, and welcoming atmosphere is necessary.

Are you utilizing marketing tactics to promote your ice cream man services? Consider offering fun and engaging ice cream truck experiences, attending community events or parties for ice cream catering opportunities, and utilizing social media platforms to engage with families and share updates about your ice cream offerings.

No need to worry if you don't have any knowledge about marketing and communication.

How to build financial projections for an ice cream man?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

When creating your business plan, you must include anticipated revenue figures for your ice cream shop.

It's important to include revenue projections in your business plan that potential investors can trust because they are built on realistic and strong assumptions.

Our financial plan for an ice cream shop is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Without a doubt, you will be required to draft a provisional budget for your ice cream shop. Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

The break-even analysis plays a crucial role in the financial plan, as it helps determine whether your ice cream shop will generate profits or not.

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Ice cream shop business plan template + PDF

This article offers a detailed Ice Cream Shop Business Plan template, ideal for those looking to start or grow their ice cream shop. Please note, the names and financial details provided within this sample are entirely fictional and are used solely for demonstration purposes. These examples aim to show how you can structure your own Ice Cream Shop Business Plan , ensuring it's tailored to the unique aspects of your ice cream shop endeavor.

To facilitate easy customization, we provide a downloadable "Ice Cream Shop Business Plan PDF" . This document is a crucial asset for entrepreneurs focused on developing a solid and effective strategy for either launching or expanding their ice cream shop. The 'Ice Cream Shop Business Plan' serves as a detailed guide, offering comprehensive insights into the ice cream industry, and equips you with the necessary tools to effectively manage and grow your ice cream business.

How this ice cream shop business plan sample was created

Effortlessly design your ice cream shop's business plan with our user-friendly service. Click on "Generate your business plan" and answer a set of straightforward questions about your shop. Our advanced AI will analyze your responses to craft a customized business plan, tailored to your unique goals. The process is swift and streamlined, usually taking only 5-10 minutes, and produces an organized, comprehensive plan. The flexible nature of our system also allows for adjustments, ensuring the plan aligns perfectly with your vision. Once you're satisfied, you can easily download the plan to your computer, giving you a clear, detailed roadmap to successfully launch and grow your ice cream business.

Ice cream shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Frozen Whispers is set to revolutionize the ice-cream industry with an appealing array of products that cater to children, teenagers, and adults alike. This ice-cream parlor, operating under a flat organizational structure headed by Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors, and ten Ice Cream Servers, aims to tantalize your taste buds with a myriad of ice cream flavors and desserts.

Our extensive product portfolio comprises sundae, milkshakes, and ice-cream cakes, among others. To accommodate customers' diverse lifestyle choices and dietary needs, we are committed to offering vegan and sugar-free options. We are determined to keep our offerings fresh and exciting by introducing unique and seasonal flavors regularly.

Frozen Whispers competes with formidable rivals in the market, such as Cold Rush Ice Cream, Chilled Chatters, Arctic Delights, Frozen Fables and Ice Dreams Parlor. Our strength, however, lies in our comprehensive range of products and commitment to inclusivity by offering vegan and sugar-free varieties. Nevertheless, we acknowledge the need to continuously innovate and strive for excellence, hence the regular introduction of new flavors and an unwavering commitment to high-quality, irresistible offerings.

Our skilled management team includes industry veterans such as Sarah Johnson, Alicia Clarkson, Emily Turner, Laura Sanders, and Robin Gordon, each bringing valuable professional expertise from notable companies like Baskin Robbins and Ben & Jerry’s. Their collective years of experience and proven track record in the food industry will drive Frozen Whispers’ success in the competitive ice-cream market.

Our marketing and sales strategy hinges on traditional advertising, digital marketing on popular social media platforms, in-store promotions, and strategic alliances with local events. We also plan to expand our reach by offering a delivery service through popular apps like UberEats and Grubhub.

Operationally, Frozen Whispers will source premium ingredients, attract skilled staff and maintain cutting-edge ice-cream-making facilities. With quality as our prime focus, we aim to sell 400 cones per day. Our operating hours will span from 10 AM to 10 PM, accommodating the varying schedules of our customers.

Financial projections indicate a favorable outlook over the next 3-5 years, with expected revenue reaching $500,000 in the second year and crossing the $1 million mark by the fifth year. However, we have identified potential business risks, including seasonal fluctuations, spoilage, health violations, fierce competition, and the adverse effect of COVID-19 on business operations. Each risk has an associated mitigation plan to counter potential devastation, and a contingency plan to ensure the business remains robust and profitable, even in the face of adversity. With thorough planning and a clear vision, Frozen Whispers is set to conquer the ice-cream industry, making every bite an unforgettable journey of flavor and delight.

Frozen Whispers is an ice cream parlor, located in the heart of New York City. The business was first conceived in 2018 by Sarah Johnson, a passionate ice cream enthusiast with a dream. Her vision was to create an oasis where everyone, regardless of age, could indulge in creative, mouth-watering ice cream varieties that far exceeded the traditional vanilla, chocolate, and strawberry offerings. The purpose of Frozen Whispers is not only to provide delicious ice cream but also to create a unique and memorable dessert experience.

We operate in the Food Services Industry, specifically in the Ice Cream Parlors segment. This industry is filled with intense competition but has remained resilient over the past decade due to its persistent popularity across all demographics.

Our mission is to provide a delicious escape from the everyday through our variety of gourmet ice creams. We intend to be the top management team of dessert lovers from every walk of life, promising an innovative variety of flavors, top-notch customer service, and a commitment to high-quality ingredients.

Frozen Whispers operates as a sole proprietorship, owned entirely by Sarah Johnson. We feel this structure benefits our business as it allows us maximum management flexibility, with the ability to adjust quickly and effectively to shifting market demands.

In terms of the projected long-term potential of the business, we see great promise. The appeal of ice cream is enduring and crosses all age demographics. With our focus on innovation and a commitment to quality, we envision Frozen Whispers evolving into a top destination for the dessert lovers, not only in NYC but across the state and, one day, the nation.

Looking towards the future, we plan for steady yet formidable growth. We aim to continuously expand our menu, whilst ensuring we consistently deliver the tastes and experiences our customers have come to expect. This growth will certainly introduce new challenges, but with Sarah Johnson and her committed team at the helm, we are confident in our ability to navigate these challenges and achieve our dream of making the world a sweeter place, one ice cream at a time.

Frozen Whispers aims to inspire a sense of anticipation and tantalize taste buds as customers look forward to savoring their picks. Ice cream for us is not just a business; it's a sweet journey that we love to share with everyone.

Frozen Whispers operates within the thriving ice-cream industry. The U.S. ice-cream market was valued at $57.7 billion in 2019 and is projected to grow at a compound annual growth rate of 5.3% from 2020 to 2027. This industry is driven by trends including the consumption of organic ingredients, demand for premium products, and continual flavor innovation.

Our target market comprises children, teenagers, and adults who revel in ice cream and desserts, specifically within the New York metropolitan area that has a population of approximately 19.3 million. With an intended focus on millennials who are leading drivers of the organic and sustainable food movements, we acknowledge the significant growth potential within this demographic.

The market's growing appetite for diversity and innovation fuels the demand for exotic and unexplored flavors alongside a strong preference for healthier options. Vegan, gluten-free, and low-sugar alternatives are sought after, along with artisanal hand-crafted ice creams that offer an upscale dessert experience.

Trends indicate consumer preference for personalized experiences, such as build-your-own-sundaes and mix-and-match flavor options. Subscription services and home deliveries are also gaining traction, mainly due to the recent pandemic's societal shifts.

A competitor analysis indicates several prominent competitors. Cold Rush Ice Cream, armed with its expansive flavor library and national brand recognition, holds a significant market share. Chilled Chatters is known for its unique flavor combinations and holds a loyal customer base. Arctic Delights, Frozen Fables, and Ice Dreams Parlor also offer stiff competition with their appealing marketing strategies and customer loyalty programs.

Potential barriers to entry include the established presence of competition and the substantial initial capital investment required for leasing premier locations, procuring machinery, and inventory build-up. Furthermore, ensuring compliance with food safety and health department standards requires continual investment and vigilance.

Frozen Whispers intends to navigate these barriers through strategic planning and execution. The investment in a highly experienced and committed management team will provide an advantage in business operations, strategizing, and problem-solving. Additionally, offering a variety of ice cream-based desserts that cater to vegan and sugar-free options can address market demands and set us apart from competitors.

Our unique and seasonal flavors, alongside superior customer service, should result in strong customer loyalty. By leveraging marketing platforms, both online and offline and engaging potential customers through local event partnerships, we intend to quickly establish ourselves as a premier destination for ice cream lovers. Offering delivery services through popular apps will also cater to consumer preferences and enhance our reach.

In conclusion, Frozen Whispers, equipped with a comprehensive understanding of the market, is well-positioned to step into the industry, develop a loyal customer base, and secure a good market share in the excitingly versatile world of ice cream.

Organizational Structure and Management

Frozen Whispers is set on a mission to provide a delightful, out-of-the-box ice cream experience. This ice cream shop, located in the heart of New York City, revolves around a flat organizational structure that promises efficient decision-making and improves communication.

The leadership team comprises Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors and ten Ice Cream Servers, each bringing their unique skills to the table. Sarah, a former regional manager of Baskin Robbins, brings valuable industry experience and an unyielding passion to the role. Emily, with over ten years of experience in food retail management, ensures seamless operations across the ice cream shop's facets.

Our staffing needs are met currently, but as we plan towards expanding our "Frozen Whispers" brand, we foresee increased manpower requirements for both back-end preparation and front-end customer servicing roles. Consistent recruitment and rigorous training of staff will be prioritized to maintain high service standards and food quality.

Human resources policies and practices at Frozen Whispers are designed to ensure an inclusive and engaging work environment. We believe in equal opportunities for all and adhere to strict anti-bias and anti-discrimination practices. Regular feedback sessions, performance evaluations, and emphasis on skill-enhancement underscore our commitment towards supporting our employees' well-being and professional growth.

External advisors and consultants play a crucial role in our company's progress, particularly in areas such as legal compliance, tax planning, and food safety standards. We count on the expertise of external HR consultants for the most updated and relevant HR practices.

On the finance front, robust financial planning steered by our Financial Controller, Robin Gordon, a seasoned CPA. Robin's extensive experience in retail finance provides us with solid footing in the sector while ensuring the effective and responsible management of resources.

Our primary competitors in the current market are "Cold Rush Ice Cream" , "Chilled Chatters" , "Arctic Delights" , "Frozen Fables" , and "Ice Dreams Parlor" . Our strengths lie in our unique flavor profiles, a firm commitment to quality, and unparalleled customer service. We aim to differentiate ourselves from our competitors by consistently introducing unique and seasonal flavors. However, we acknowledge challenges, such as maintaining consistency in flavor and quality, managing customer expectations, and the need for continuous innovation. We are confident that with strategic focus and implementation, we can turn these challenges into opportunities for growth and brand differentiation.

Frozen Whispers is centered around the creation and retail of quality ice-cream, including a variety of innovative flavors and novel dessert combinations. Consisting of our flagship range of classic flavors, we regularly innovate with unique seasonal and gourmet flavors derived from local and exotic sources. Our offerings also include custom-created sundaes, milkshakes, ice cream cakes, and other ice cream-based desserts. A blizzard of sweetness, if you will.

Our unique selling proposition is a fusion of quality, creativity, and customer responsiveness—reflecting a mix of classic and unusual flavors you won't find anywhere else. We cater to a broad range of tastes with vegan and sugar-free options. Under Sarah Johnson's creative stewardship, our shop offers an array of European and Asian inspired flavors that bring the global culinary scene home to New York.

Frozen Whispers is a startup currently in the beta phase. We are testing with a select group of local consumers while sourcing high-quality inputs from the creameries of Pennsylvania and organic fruit farms of Up-state New York. Although we are in the early stages, future plans involve expansion. In 3-5 years, we plan to establish a chain of stores in the Tri-state region and develop a national-brand presence.

We are currently awaiting the approval of patents for three of our unique flavors: Caramelized Fig & Cheese, Earl Grey Fudge, and Bourbon Pecan Pie. In addition, we have registered Frozen Whispers and our by-line "Whispering Sweetness" as trademarks, setting a strong foundation for future branding.

The production process at Frozen Whispers starts with quality ingredients sourced from reliable suppliers. The ice cream base is made fresh every day and pasteurized in-house. Flavors are then incorporated, followed by churning in high-end ice cream machines imported from Italy. This slow process allows the ice cream to have a denser, creamier texture.

Our major suppliers are local dairy farms affiliated with the Certified Organic Association of Northeastern New York, and the Pennsylvania Association for Sustainable Agriculture for fresh, organic fruits and cream. We have secured contracts with these suppliers for a continuous and stable supply of high-quality ingredients, ensuring minimal delays or disruptions.

Delivering a refreshing experience with every scoop, Frozen Whispers is here to make your ice-cream dreams come true with a truly unique, exquisite twist on beloved classics.

Frozen Whispers, born out of a love for ice cream and a passion for crafting unique flavors, has its headquarters nestled in New York City. What started as a playful exploration of dessert varieties by Sarah Johnson has grown into a business venture with a comprehensive range of products that cater to diverse tastes and age groups. The ice cream parlor offers a wide variety of flavors, sundaes, milkshakes, ice cream cakes, and numerous other desserts, with vegan and sugar-free options to cater to the health-conscious market.

Marketing Strategy:

Our marketing strategy revolves around online and offline channels. We intend to connect with our audience through social media platforms like Instagram, Facebook, and Twitter. These platforms allow us to showcase our products effectively, share behind-the-scenes content, announce new flavors, create brand stories and engage directly with our customers. We also recognize the critical role of search engine optimization (SEO) and plan to create a user-friendly website with regularly updated blogs about ice-cream trends and in-house developments. For offline promotions, we aim to collaborate with local events like food festivals, sports events, and community gatherings to create a presence within our target market.

Sales Strategy:

A robust sales strategy is crucial to our business objective. For sales activities, our prime channel would be our store; however, we will also adopt a delivery model operating via food apps like UberEats and GrubHub to increase our service reach. Our sales team, led by an experienced supervisor, will provide warm, friendly, and efficient service to our customers.

Pricing Strategy:

Our pricing strategy is based on a cost-plus pricing model. We have priced our products reasonably while ensuring excellent quality, which we believe differentiates us in the competitive market.

Distribution Channel:

Apart from our flagship store in New York City, our ice cream delivery model through UberEats and GrubHub aims to cater to customers who prefer enjoying our products within the comfort of their homes.

Promotion and Advertising Plans:

Our promotional plans include frequency-based customer reward programs to increase customer retention. We would also run regular discount offers during off-peak seasons. Advertising would primarily be digital, through social media and Search Engine Marketing.

Customer Service Policies:

Customer satisfaction is our top priority. We believe in a proactive approach to customer service - addressing concerns promptly and ensuring that all our customers leave with a smile.

Our business plan leverages strategic marketing and sales efforts, well-calculated pricing, efficient distribution channels, impactful promotion, and advertising efforts, and focused customer service policies. By doing so, we plan to establish Frozen Whispers as the go-to spot for all ice cream lovers, delivering not just a product, but a delightful experience.

Our operations workflow at Frozen Whispers involves opening the store each day at 10 a.m. We start by preparing the ice cream, which can take a few hours depending on the number of flavors being made that day. Once the ice cream is prepared, it's time to open the store. The servers are tasked with operating the cash register, taking orders, serving ice cream, and ensuring the shop remains clean and inviting. Manager Emily Turner and the shift supervisors divide responsibilities, manage staffing, and ensure the store runs smoothly.

The production process begins by choosing top-quality ingredients for our ice creams. Afterward, the ingredients are carefully mixed and frozen using our state-of-the-art ice cream making machines to ensure a perfect consistency and texture. Depending on the flavor, the ice cream might then be enhanced with mix-ins like nuts, fruit, or candy pieces.

Quality control is crucial in our operations. We regularly inspect our ingredients to ensure their freshness and taste. Our machines are also subjected to regular maintenance and sanitation procedures to ascertain their optimal functionality. Additionally, we pride ourselves on maintaining a clean and safe environment for our customers and employees.

Inventory management is another essential part of the operations. Inventory levels are reviewed daily, and the necessary orders are placed with suppliers to ensure we never run out of essential items. All inventory is stored in the appropriate cool storage facilities to prolong freshness and prevent waste.

We also pay attention to our supply chain management. We've partnered with reliable suppliers who provide us with high-quality dairy products, fruits, and nuts. Our partnership with these suppliers ensures we can provide our customers with consistent and excellent quality products.

Facilities and equipment needs are crucial to our operations. We operate from a well-situated store with excellent visibility and footfall. Our store was designed to show off the breadth of our offerings, with bright displays and comfortable seating. We have invested considerably in powerful freezers, high-quality ice cream making machines, and other small wares such as serving utensils and storage containers, necessary for day to day operations.

Overall, our operational plan integrates all aspects of our business, ensuring that customers are served exceptional ice cream in a pleasant environment by friendly staff.

Frozen Whispers projects substantial growth, positioning itself to capitalize on the increasing consumption of ice cream by children, teenagers, and adults. We have prepared a financial forecast, projecting substantial growth for the next three to five years.

Sales Forecast:

Within our first year, we project a conservative revenue target of $250,000. As the brand name becomes more familiar, we anticipate an increase in sales, reaching $500,000 in revenue by the second year, and crossing the $1 million threshold by the end of the fifth year.

Profit and Loss Projection:

In the initial stages of the business, startup costs and operational expenses may lead to limited profits or even minor losses. However, we expect to see positive growth from the second year onward with a net profit of $75,000.

Cash Flow Projection:

Due to the cyclical nature of the business, we project stable cash flow during the warmer months and predict a decrease during the colder months. However, our marketing initiatives and the introduction of winter-specific flavors will serve to bolster winter sales and maintain a favorable cash flow throughout the year.

Balance Sheet Projection:

We project an increase in assets over the next five years as the business grows and expects to see accumulated profits invested back into the business. Our short-term and long-term debts are projected to decrease as the profits roll in, leading to a strengthening of our equity position.

Break-Even Analysis:

Our break-even analysis shows that with an average sales price of $5 per ice cream serving and an estimated cost of goods sold at $2 per serving, we will need to sell an estimated 125,000 servings annually, or around 342 servings per day, to cover our fixed costs completely.

Financial Assumptions and Considerations:

These projections and analyses are based on several assumptions, including market stability and consistent consumer demand for ice cream. Changes in the economy, shifts in consumer taste, or the entrance of a new competitor could alter these projections. Considering this, we plan to review and adjust our financial forecasts as necessary every quarter to reflect the most up-to-date business and market situations.

Even with these considerations, we are confident that our offerings' uniqueness, sustainable business model, and the team's experience will make Frozen Whispers a success. The business aims not only for fiscal growth but also to be an integral part of our customers' delightful memories.

Frozen Whispers, like any businesses, faces potential risks that could disrupt operations. These risks include market risks, operational risks, and financial risks.

Market Risks:

• Demand Fluctuations: Since the business is in the ice cream industry, seasonal variations might affect consumers' interest. Mitigation Strategies: Develop diversified menu options like hot beverages and desserts for the cold season. Contingency Plans: Enhance advertising during low seasons. Creation and promotion of unique winter flavors.
• Market Saturation: Many competitors already exist in the market, and new ones might emerge. Mitigation strategies: Offer unique and innovative flavors and provide unparalleled customer service. Contingency plans: Launch marketing campaigns to increase visibility.

Operational Risks:

• Equipment Failure: Our business relies heavily on ice-cream making machines and cold storage units; these equipment's failure can disrupt operations. Mitigation strategies: Implement a regular maintenance schedule for all equipment. Contingency plans: Maintain relationships with equipment vendors for quick repairs or replacements.
• Staff Turnover: Being in the food industry, frequent staff turnover can affect our business operations. Mitigation Strategies: Offer competitive salaries, create a positive working atmosphere, and provide job training. Contingency Plans: Maintain a pool of trained part-time staff who can step in when necessary.

Financial Risks:

• Increased Costs: A rise in the cost of ingredients or equipment could affect our profitability. Mitigation strategies: Develop relationships with multiple suppliers to prevent dependency on one source. Maintain an efficient inventory system to manage stock and reduce waste. Contingency Plans: Review and adjust menu prices as necessary.
• Sales Volume Fluctuation: Sales might not meet projections, impacting our financial health. Mitigation strategies: Develop aggressive marketing strategies to attract customers and increase sales. Contingency Plans: Assess and adjust operational and marketing strategies.

Insurance and Legal Considerations:

To protect our business from potential legal issues, Frozen Whispers will comply with all necessary permits, licenses, and health regulations. We will secure liability insurance to protect the business against potential lawsuits. Additionally, we will insure our property and equipment against damage, theft, or loss.

In conclusion, a broad understanding of potential risks and strategic planning will help Frozen Whispers navigate difficulties and maintain resilience in the dynamic and competitive ice-cream industry.

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CoolScoops Ice Cream

Executive summary.

CoolScoops Ice Cream is an artisanal ice cream shop dedicated to enriching the community with unique, high-quality ice cream flavors made from locally sourced ingredients. Our shop serves as a vibrant gathering place for friends and families, promoting a sense of community through delicious treats, local art, and collaborative events.

Company Purpose / Mission Statement

To provide a memorable ice cream experience by offering an array of artisanal flavors, fostering community connections, and supporting local suppliers, all within a welcoming and dynamic atmosphere.

Problem We Solve

The saturation of the ice cream market with mass-produced flavors leaves consumers yearning for novel, quality options and a more engaging, personalized ice cream experience.

Our Solution

CoolScoops differentiates itself with a diverse menu of handmade, artisanal ice cream, including options for vegan and gluten-free diets. We prioritize local ingredients, enhancing both taste and community economic health. Our store is a hub for local events, art showcases, and collaborations, creating a strong community bond.

Target Market

We cater to a wide audience, including families, young adults, and health-conscious individuals seeking premium, artisanal ice cream. Our inclusive menu ensures there’s something for everyone, making CoolScoops a destination for diverse tastes.

The team is led by an Owner/Operator with a passion for ice cream and community engagement, supported by a Store Manager who ensures operational excellence, and a Marketing Coordinator who drives brand awareness and customer loyalty.

Financial Summary

CoolScoops aims for steady growth, with year-on-year revenue increases from $200,000 in Year 1 to $320,000 by Year 3, and profits growing from $20,000 to $100,000 in the same period.

Funding Needed

An initial investment of $150,000 is needed to secure and renovate our shop location, purchase initial inventory and equipment, and fund early marketing efforts to build brand presence.

Products & Services

Problem worth solving.

The community’s craving for unique, artisanal ice cream experiences, supported by local economies and integrated into communal activities.

A rotating selection of artisanal ice creams, including diet-specific options, leveraging local, high-quality ingredients, and serving as a catalyst for community events and collaborations.

Market Size & Segments

Our primary audience spans across age groups with a special focus on artisanal product enthusiasts and those engaged in community activities.

Competition

Current alternatives.

• National ice cream franchises
• Local dessert parlors
• Supermarket offerings

Our Advantages

CoolScoops stands out through its commitment to local sourcing, artisanal quality, and active community participation, creating a unique space that transcends traditional ice cream shops.

Marketing & Sales

Market positioning.

As a premium artisanal ice cream shop, CoolScoops is positioned as the go-to destination for unique flavors and community engagement, distinguishing us from conventional options.

Unique Value Proposition

Our unique approach combines exceptional, locally sourced ice cream with a strong commitment to community building, setting us apart in the marketplace.

Location & Facilities

Our flagship location is designed to be an inviting space that encourages community interaction, equipped with state-of-the-art ice cream making facilities.

We embrace modern technology for efficient operations, including an online ordering system for pickup and local delivery, and a dynamic social media presence for engagement and promotion.

Milestones and Metrics

• Launch in Summer 2024
• Introduce seasonal flavors in Fall 2024
• Start online ordering in Winter 2024
• Sponsor our first community event in Spring 2025
• Open a second location by Summer 2026

Company Overview and Team

Organizational structure.

CoolScoops is led by a dedicated team focused on delivering high-quality products and fostering community connections, with clear roles aligned with our mission.

Financial Plan and Forecast

Projected profit and loss.

Year 1: $200,000

Year 2: $260,000

Year 3: $320,000

Expenses/Costs

Year 1: $180,000

Year 2: $200,000

Year 3: $220,000

Year 1: $20,000

Year 2: $60,000

Year 3: $100,000

Additional details, including flavor menus, supplier partnerships, and community event plans.

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Ice Cream Shop Business Plan Template

Written by Dave Lavinsky

Ice Cream Shop Business Plan

You’ve come to the right place to create your Ice Cream Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Ice Cream Shop businesses.

Below is a template to help you create each section of your Ice Cream Shop business plan.

Executive Summary

Business overview.

Frostee Delights Shop is a startup ice cream company located in Nashville, Tennessee. The shop is founded by Janice Maynor, who has experience in operating an ice cream shop. Now, with the expertise of knowledge and business acumen, she has determined she can confidently start and effectively grow a successful ice cream shop. She believes her experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of ice cream making and selling will provide everything needed for long-term growth and profitability.

Frostee Delights Shop will provide a comprehensive array of ice creams, sherbets, frozen yogurt and other assorted frozen treats for a wide variety of clients. Frostee Delights Shop will be the premier ice cream shop, providing frozen and delicious products to each client while supporting the strategic goals of the shop. Frostee Delights Shop will be the ultimate choice in ice cream and frozen treats for clients to ensure that every need of the customer is fully and completely met.

Product Offering

The following are the products and services that Frostee Delights Shop will provide:

• A wide range of frozen dessert treats, including ice cream, frozen yogurt, sherbets, nonfat frozen ice treats and Italian gelatos
• Ice cream cones in various configurations, including giant waffle cones, sweet tortilla cones, and specialty chocolate-dipped cones
• Nonfat and low fat frozen desserts
• Free “Today’s My Birthday!” ice cream cone
• Gluten-free waffle cones and gluten-free frozen treats
• Prepared Ice cream cakes in multiple sizes for pick-up
• Online “Speedy 15 Minute” express pick-up service
• Discount for orders over $40; Discount for parties and special events
• Free delivery on orders over $100

Customer Focus

Frosty Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Management Team

Frostee Delights will be owned and operated by Janice Maynor. She recruited her former assistant manager, Donna LaCree, to be her shop operations manager and she recruited Tomas Lawinson to be her human resources manager.

Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant for over six years and will take on the role of operations manager in the startup company.

Tomas Lawinson has been a human resources manager for five years, working within a retail chain of stores to oversee employee hiring, human resource practices and procedures, and assist in management. He will become the human resources manager for the startup company.

Success Factors

Frostee Delights Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at the Frostee Delights Shop
• Comprehensive menu of ice cream and frozen treats with many specialty desserts to suit every consumer.
• Special discounts for large group orders.
• “Speedy 15-minute Express” for pick-up.
• Free delivery for orders over $100.
• Frostee Delights Shop offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Frostee Delights Shop is seeking $200,000 in debt financing to launch its ice cream shop. The funding will be dedicated toward securing the shop space and purchasing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Shop space build-out: $20,000
• Equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for the Frostee Delights Shop.

Shop Overview

Who is frostee delights shop.

Frostee Delights Shop is a newly established, full-service ice cream shop in Nashville, Tennessee. Frostee Delights Shop will be the most reliable, cost-effective, and delicious choice for everyone in Nashville and the surrounding communities. Frostee Delights Shop will provide a comprehensive menu of ice cream and frozen dessert products for all individuals, families and parties to utilize. Their full-service approach includes a comprehensive menu of ice cream flavors, specialty frozen desserts and ice cream cakes.

  Frostee Ice Cream Shop will offer a wide, delicious array of excellent ice cream treats, prepared with quality ingredients and expert precision. The team of “ice cream professionals” at the ice cream shop are highly-qualified and experienced in ice cream making and frozen dessert preparation. Frostee Delights Shop removes all headaches and issues of the hunt for excellent ice cream and frozen desserts and ensures all customer needs and desires for ice cream are deliciously met while delivering the best customer service.

Frostee Delights Shop History

The Frostee Delights Shop is owned and operated by Janice Maynor. She is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large, nationally-owned ice cream shop upon graduation. She has been a manager in the shop for over ten years. Customers have appreciated the care and attention Janice consistently offers and have determined to follow her to the new ice cream shop.

Since incorporation, Frostee Delights Shop has achieved the following milestones:

• Registered Frostee Delights Shop, LLC to transact business in the state of Tennessee.
• Has a contract in place for a 10,000 square foot shop at one of the midtown buildings
• Reached out to numerous contacts to include Frostee Delights Shop in their online conversations.
• Began recruiting a staff of two and two office personnel to work at Frostee Delights Shop.

Frostee Delights Shop Services

The following will be the services Frostee Delights Shop will provide:

• Nonfat and lowfat frozen desserts

Industry Analysis

The ice cream shop industry is expected to grow over the next five years to over $90,160 million. The growth will be driven by the increased interest of consumers and the wide variety of flavors and frozen desserts available. Global experimentation with flavors, cones and toppings has increased consumer interest and created repeat consumer business across the spectrum of cities and towns globally.

Costs will likely be reduced as technology and software are introduced to both speed the process of ice cream and frozen dessert preparation, as well as methods to enrich and improve the flavors and consumer offers that ice cream desserts can provide for consumers. In addition, software will be further utilized to process day-to-day operations more quickly and with greater efficiency, thereby reducing costs overall.

Customer Analysis

Demographic profile of target market.

Frostee Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Customer Segmentation

Frostee Delights Shop will primarily target the following customer profiles:

• Individuals seeking upmarket ice cream flavors and frozen desserts
• Individuals seeking specialty ice creams, such as gluten-free and sugar-free options
• Families and those celebrating special events
• Businesses, government entities and corporations
• Area colleges and universities

Competitive Analysis

Direct and indirect competitors.

Frostee Delights Shop will face competition from other companies with similar business profiles. A description of each competitor Shop is below.

Jack’s Ice Cream Shack

In 2000, Jack Howell began his ice cream business by renting a portable trailer that hitched to the back of his personal truck. Inside the trailer, he outfitted ice cream machines with various flavors and he arranged ice cream toppings to suit all tastes. Jack opened his mobile ice cream shack on the University of Tennessee campus and began a successful shack business. He now has seven mobile ice cream “shacks,” which are transported to sporting events, city gatherings, nearby tourist attractions and large parties.

Offering only three basic ice cream flavors; vanilla, chocolate and strawberry, Jack Howell depends on a wide variety of toppings to bring unique experiences to his customers. Cut fresh fruit, chocolate chips, gummy worms, and other fun toppings round out the ice cream flavors and bring repeat customers back to Jack’s shacks. The company recently franchised the model and concept nationally to a wide and receptive number of potential franchisees.

Sweet Libations!

Sweet Libations! is owned and operated by Noel Harding, who began the company in 2020 to serve customers who prefer ice cream and frozen yogurt in beverages of all kinds. The company has seen modest success to date by serving such favorites as Cold Press Ice Cream Coffee and Pineapple Frozen Fruit Punch. Sweet Libations! Is located in a mid-city retail area, where shoppers congregate and walk on a regular basis. Noel Harding managed a retail ice cream shop within the downtown Nashville area for over fifteen years before he opened this specialty beverage company. Customers primarily come from the surrounding retail and commercial companies in the city area.

The Hot & Spicy Delicacy Shop

The Hot & Spicy Delicacy Shop caters to consumers who love to experiment with distinctive flavors within gourmet foods. Although not a direct competitor, the shop pulls consumers from the mid-city area by offering quirky desserts and beverages that are not found in any other locations. For example, consumers can order a tasting menu of “Everything Chilies,” which contains glasses of chili pepper ice cream, chili pepper pie and chili pepper pressed juice. This quirky concept is appealing to tourists and others who enjoy distinctive flavors, but not all consumers will choose the experience. Many ice cream choices can be found nowhere else, which appeals to the discriminating consumer looking for an unusual experience. Tami Ray and Tommy Sanger have owned and operated this shop for almost twenty years.

Competitive Advantage

Frostee Delights Shop will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Frostee Delights Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees provides a customized ice cream or frozen treat cone for each individual
• Unbeatable pricing for clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Frostee Delights Shop is as follows:

Word of Mouth/Referrals

Frostee Delights Shop has built up an extensive list of contacts over the years by providing exceptional service and expertise to former customers. The contacts and clients will follow the new startup by visiting, posting the visits online and talking about the shop to help spread the word of Frostee Delights Shop.

Professional Associations and Networking

Trade associations and networking in local and regional groups will be an immediate plan within the Frostee Delights team. Offers to get involved with charitable efforts or citywide events will be made, as each event and group may be potential customers and future business. Special discounts will be offered during the first 90 days of business.

Print Advertising

Two weeks before launch, all residents of Nashville will receive a special invitation to the launch of the Frostee Delights Shop, along with a gift card good for a free cone. In addition, the shop employees will visit companies and area businesses with free ice cream cones for employees to encourage new customers and business in the months ahead.

Website/SEO Marketing

Frostee Delights Shop will fully utilize their website. The website will be well organized, informative, and list all the products that Frostee Delights Shop provides. Daily specials will be included. The website will also list their contact information and list their availability for large-order deliveries. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Ice Cream Shop ” or “Ice Cream near me,” the Frostee Delights Shop will be listed at the top of the search results.

The pricing of the Frostee Delights Shop will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Frostee Delights Shop. Operation Functions:

• Janice Maynor will be the owner and President of the Shop. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
• Debbie Perkins, as the Shop Assistant will manage the ordering, stocking and inventory of products and supplies for the shop.
• Beth Saylar, the new marketing manager, will provide all marketing for the Frostee Delights Shop, including digital and hard copy promotions.

Milestones:

Frostee Delights Shop will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease shop space
• 5/15/202X – Finalize personnel and staff employment contracts for the Frostee Delights Shop
• 6/1/202X – Finalize plans for Frostee Delights Shop customers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Frostee Delights Shop
• 7/1/202X – Frostee Delights Shop opens its doors for business

Frostee Delights will be owned and operated by Janice Maynor. Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant in the ice cream shop for over six years and will take on the role of operations manager in the startup company.

Financial Plan

Key revenue & costs.

The revenue drivers for Frostee Delights Shop are the fees they will charge to XXX for their services.

The cost drivers will be the overhead costs required in order to staff Frostee Delights Shop. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Frostee Delights Shop is seeking $200,000 in debt financing to launch its XX. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 575
• Average Revenue per Month: $29,250
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Ice Cream Shop Business Plan FAQs

What is an ice cream shop business plan.

An ice cream shop business plan is a plan to start and/or grow your ice cream shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Ice Cream Shop business plan using our Ice Cream Shop Business Plan Template here .

What are the Main Types of Ice Cream Shop Businesses?

There are a number of different kinds of ice cream shop businesses, some examples include: Self serve ice cream shop, ice cream truck, and gourmet ice cream shop.

How Do You Get Funding for Your Ice Cream Shop Business Plan?

Ice Cream Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Ice Cream Shop Business?

Starting an ice cream shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Ice Cream Shop Business Plan - The first step in starting a business is to create a detailed ice cream shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your ice cream shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your ice cream shop business is in compliance with local laws. 3. Register Your Ice Cream Shop Business - Once you have chosen a legal structure, the next step is to register your ice cream shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your ice cream shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Ice Cream Shop Equipment & Supplies - In order to start your ice cream shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your ice cream shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful ice cream shop business:

• How to Start an Ice Cream Shop

• Sample Business Plans
• Food, Beverage & Restaurant

Ice Cream Shop Business Plan

Ever dreamed of owning an ice cream shop?

If yes, you’ve stumbled upon the coolest business idea. It’s time to elevate your entrepreneurial journey from sugary dreams to scoopable reality!

But before you start, there’s an important step to sweet success: drafting your business plan. Also, it requires careful planning, a keen idea about your market size, and sprinkles of creativity.

Not to worry; we’re here to help you with our ice cream shop business plan ! It is a strategic roadmap guiding you toward the vibrant, bustling ice cream parlor that you’ve always imagined.

In this guide, you can explore the essential elements you need to know for a well-crafted business plan that’s bringing your very own ice cream shop to life.

So, lace up your apron, and let’s delve into the art of crafting your ice cream shop business plan.

Key Takeaways

• Create an interesting executive summary that highlights your goals, marketing plan, and team expertise to draw potential investors.
• Conduct thorough market research and competitive analysis to better understand industry trends and customer needs.
• Mention your ice cream shop business descriptions to advertise your business and reach a wider audience.
• Build a strong online presence and an effective marketing plan to attract more customers.
• Keep a realistic and strategic financial plan to assess startup costs and secure funding resources for an ice cream business.
• Develop a delightful sample menu that represents unique ice cream offerings and encourages customers to explore different flavors.
• Use SWOT analysis tools to evaluate your strengths, weaknesses, opportunities, and threats for informed decision-making.

Ice Cream Industry Outlook

Before diving right into the guide to ice cream business plan, let’s go through some ice cream industry statistics and trends:

• The ice cream market revenue amounts to $19.13 billion in 2023, and the market is projected to rise annually by 3.64% (CAGR 2023-2028).
• The U.S. ice cream makers churned out 1.38 billion gallons of ice cream in 2022. The average American consumes roughly 20 pounds of ice cream or about 4 gallons, each year.
• For the ice cream market, volume is estimated to be 4.16 billion kg by 2028. It is expected to show a volume growth of 1.1% in 2024.
• The North American ice cream market size is projected at $22.63 billion in 2023; and is estimated to reach $26.52 billion by 2029, growing at a CAGR of 2.68% during the forecast period (2023-2029).
• The global ice cream market will reach $104.96 billion in 2029, up from $71.52 billion in 2021 due to the increasing cravings for ice cream.
• Chocolate, Cookies & cream, Vanilla, Strawberry, Buttered Pecan, and Chocolate Chip are the top ice cream flavors in the U.S.
• Non-dairy ice creams, plant-based ingredients, and low-calorie or no-sugar ice creams have gained popularity among health-conscious consumers compared to regular ice creams.

Key Components of an Ice Cream Business Plan

• Executive Summary
• Business Overview
• Market and Competitor Analysis
• Ice cream Menu
• Marketing Strategy
• Management Team
• Operational Plan
• Financial Plan

1. Executive Summary

An executive summary is a quick overview of your entire business plan. It should be clear, concise, and compelling as it attracts investors to delve further into your plan.

Start your summary with a brief description of your ice cream shop concept including the name, location, and type of ice cream shop you are running.

After that, try to outline a few important topics, from objectives and core values to a coherent vision for your brand, that will be explored in greater detail within the plan.

Clearly state your business’s unique selling proposition(USP), market opportunity, and target customers. Don’t forget to mention all the key members and financial projections of your ice cream parlor.

You can also add a 3-year profit forecast to emphasize the potential for profitability.

Lastly, conclude this section with an effective call to action for inviting potential investors or readers if they are curious about your ice cream shop.

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2. Business Overview

The business overview section compliments the executive summary and provides a quick look at your ice cream shop. Draft specific details about your business here.

First, introduce the ice cream shop’s business model, including ownership, legal structure(S-Corp, LLC or a sole proprietorship), and shop location.

Also, mention what type of business you are operating; for instance, it will be one of the below types of ice cream shop businesses:

• Self-service ice cream shop: Allows customers to fill their own containers with desired ice cream flavors and toppings.
• Ice cream truck: An easy way to reach more customers in different areas.
• Gourmet ice cream shop: Caters to customers seeking premium frozen desserts and high-quality experience.
• Franchise ice cream shop: Operates under the esteemed brand and follows the meticulous operational standards set by the franchisor.

Don’t forget to add a mission statement in this section, as it is a brief of your ice cream shop’s guiding principles. Here is an example of the mission statement for an ice cream store using Upmetrics:

Next, discuss a little bit more about your business background and how your ice cream shop works. Try to give answers for when you start your business and what are the long-term goals of your brand.

In addition, highlight any milestones you have accomplished, such as the number of customers served, positive reviews, new ice cream parlor openings, etc.

3. Market and Competitor Analysis

Launching an ice cream shop business demands a strategic roadmap and an ice cream shop industry analysis. So, take some time to go further and perform careful market research in your area.

Start this section by presenting a quick summary of the ice cream shop industry and define the local market size (in dollars), historical background, and growth potential.

With proper market research and industry analysis, you can assess that the market for ice cream shops is bustling with competition, going from self-serve frozen yogurt zones to dreamy ice cream parlors.

So, identify your target market demographics, including age, gender, income level, and preferences. Want help creating a buyer persona for your ice cream shop business?

Employ Upmetrics’ AI-powered Assistance now and write brief sections of your business plans. Follow the given prompt or revise it to make a bunch of buyer persona profiles for your target customers:

Explore the current landscape and assess key players to understand their strengths and weaknesses. Perform a thorough ice cream industry analysis to recognize direct and indirect competitors.

Direct competitors can be other ice cream shops, while frozen yogurt shops or dessert cafes can be indirect competitors.

Monitor their product offerings, pricing plan, and customer engagement approach. So, you need a strong, memorable, and coherent ice cream brand that addresses gaps in the market.

Conduct a SWOT analysis to find internal strengths & weaknesses of your ice cream shop and external opportunities & threats in the ice cream market. Based on that, outline unique selling points and competitive edge.

Not only that, you can also explain local government regulatory rules and emerging market trends that might impact the ice cream shop industry.

4. Ice cream Menu

Designing a sample ice cream menu is the most important asset for writing an ice cream shop business plan. It is a productive step in presenting your business plan to potential clients and investors.

Summarize the uniqueness of your offerings that set your brand apart from other ice cream shops. Start by listing all the flavors of ice creams, toppings, and specialty items your shop will offer. That might be:

• Classic flavors(Vanilla, Chocolate, Strawberry, Cookies and Cream, Butter Pecan, etc.)
• Signature flavors (Hazelnut Delight, Caramel Sensation, Cheesecake Bliss, Espresso Crunch, etc.)
• Seasonal Specials(Pumpkin Spice Delight, Apple Cinnamon Harvest, Lemonade Fizz Fling, etc.)
• Creative Cones(Bubblegum Burst Cone, Cinnamon Sugar Twist Cone)
• Ice cream floats
• frozen yogurt selections
• Customizable ice cream flights
• Ice cream cakes
• Sorbet and Sherbet options

Showcase that your ice cream products cater to a diverse customer base and ensure that there’s something for everyone. Clearly emphasize innovative flavors and unique combinations to grab customer attention.

Add creative names and descriptions to enhance the overall appeal of your menu. Use vibrant language to portray delightful flavors, the aroma of freshly made waffle cones, and any special features.

Implement a transparent and strategic pricing structure for delightful explorations that reflect the quality and craftsmanship behind each product.

Check the below example from Upmetrics to draft your ice cream shop product offerings:

You might enclose details about whether you will sell ice cream cakes from a local vendor or make your own, and what kind of ingredients, dairy products, flavorings, and serving methods you will feature.

If applicable, consider including any interactive elements into the menu, such as QR codes for online videos revealing the making process of irresistible offerings or customer testimonials.

5. Marketing Strategy

Demonstrate a comprehensive marketing plan to attract a diverse customer base. Develop a multifaceted approach for brand promotion and customer engagement.

Think about the key elements mentioned below to add in your sales and marketing plan:

Establish a unique personality of an ice cream store via a professional website and brand logo. Highlight your shop atmosphere, ice cream offerings, artisanal flavors,  customer reviews, and locally sourced ingredients.

Social Media platforms

Use the power of social media(Instagram, Facebook, Twitter) to present your ice cream creations. Regularly publish visually appealing content, such as high-quality images, catchy captions, and promotional activities to maximize reach.

Offline Advertising

Effectively reach your target audience using offline channels. Use traditional advertising methods like brochures, newspapers, and social gatherings. Also, get in touch with the local community through outreach initiatives.

Events and influencer collaborations

Participate in local events or carnivals to raise brand visibility. Collaborate with influencers who align with your brand value and attract their followers to your ice cream shop.

Promotions and loyalty programs

Involve special discounts, buy one get one free offer or seasonal promotions to draw new customers and retain existing ones. Also, introduce loyalty programs to offer rewards for frequent patrons.

Take a reference from the below example written using our AI assistant, describing marketing strategy for ice cream shops:

Pence’s Frozen Custard will use multiple methods to approach its target markets. Since our most difficult task will be attracting customers for that first tasting, we have a two-tiered approach. First, a mass mailing campaign will create customer awareness and generate trials. This will include coupons and our “Grand Opening” offer: with a coupon, your first dessert at Pence’s in April or May is free. The initial cost of this offer will be more than offset by repeat sales later. After this initial campaign, our marketing strategy will focus on our two target markets separately.

For 18-24-year-olds, Pence’s will distribute flyers on campus and at the bus station. We will also seek permission to place fliers on the doors of apartment rentals and apartment complexes. To further reach the “Town and Gown” niche of this market, we will purchase radio ads on specific radio stations that feature R&B music.

To reach the “first families” more effectively, we plan to sponsor events and help out with local elementary schools and after-school activities. Such plans include: sponsoring a little league team; offering a tour of the shop to elementary school students; and giving coupons and promotional information to the children to bring their families in.

All of these marketing campaigns will be supplemented by ongoing “brand awareness” campaigns, with advertisements in the local paper, interviews with the college newspaper (as the owner is a graduate), and fliers posted at popular local events. We will highlight our community service involvement as part of our “good neighbor” approach to doing business in this area.

6. Management Team

Allowing your readers or investors to know about your management team will help them have a clear idea of who is operating your ice cream shop.

So, mention the ice cream shop’s general manager, marketing team, or some combination of ice cream confectioner and financier in this section. Here is an illustration of a strong management team with the help of Upmetrics:

Highlight each individual’s specific roles and responsibilities, including their skills and prior experience relevant to ice cream businesses. If so, mention those experiences in your business plan to show their ability.

Doing so is very important to prevent any misunderstandings once the business is up and running.

Next, describe the compensation plan or salary structure in this section. This can help key stakeholders to ascertain how much percentage of the revenues is allocated to salaries. Refer to below as an example:

Not only that, you can also state advisory board members by including 2 -3 individuals who act like mentors to your business. They would direct you with strategic guidance and add credibility to your business idea.

7. Operational Plan

As specific information on day-to-day operations is a map for achieving business objectives and customer satisfaction, it’s time to emphasize a precise operational plan for an ice cream shop business.

Begin with a quick intro that summarizes the pivotal role of everyday operations and the supply chain for the frozen treats on your menu. Then, give a detailed overview of daily activities that navigate your business.

Specify the staffing requirements for your shop, defining the number of front-of-house and back-of-house associates. From scoopers to kitchen staff and cashiers, mention their roles and responsibilities.

Consider some factors like peak hours and seasonal variations to determine staffing levels. Here is an example from Upmetrics depicting the personnel plan for ice cream shops:

Facility Management

To ensure a smooth operation, discuss the daily facility management tasks such as opening and closing routines, maintaining schedules for equipment & fixtures, and making ice cream and serving customers.

Technology/software

Leverage technology/software for daily operations, including point-of-sale systems for order processing, inventory management for ingredient level tracking, and CRM tools for personalized communication or feedback.

Customer experience

Take specific steps to ensure a fun and safe customer experience. Involve staff training for a welcoming environment and cleaning protocols for food safety measures and contribute to a favorable customer experience.

8. Financial Plan

For a successful ice cream shop business, you will need a well-structured and in-depth financial plan with a realistic financial projection.

It is the most important section for investors as it offers a clear picture of the ice cream shop’s projected profitability, fiscal growth, and cash generation capacity.

While developing a financial plan, you can highlight the income statement, cash flow statement, balance sheet, break-even analysis, and funding needs for 3-5 years.

In this section, you need to make a few assumptions. it will greatly affect the financial forecasts of your business. Refer to Upmetrics’ template to make important assumptions for your ice cream shop business:

Define all the necessary components explained below in your business plan:

Income statement

An income statement is generally known as a profit and loss statement, or P&L, showing the net profit of your ice cream shop business by deducting expenses from total earnings.

Here is an example of a projected profit & loss statement for an ice cream shop business using Upmetrics:

Cash flow statement

This statement enables you to notice how much money you need to start or grow your ice cream shop business and ensure that you never run out of money.

Sometimes, you get profits but still face financial issues that could lead to bankruptcy. Thus, you will require suitable cash flow planning to avoid such cases.

Also, don’t forget to maintain this statement even for certain months before earning profits.

Balance sheet

The balance sheet indicates your ice cream shop business’s net worth at a specific point in time. It classifies all your ice cream shop’s financial data into three parts: assets, liabilities, and equity.

Typically, a balance sheet is prepared once a year. For your ice cream shop business plan, create a projected balance sheet that emphasizes the income statement and cash flow projections.

All the above financial factors can help you specify the break-even point and funding needs. Evaluate the funding resources, including bank loans, SBA-guaranteed loans, angel investors, and personal savings.

However, calculating all the financial statements from scratch can be challenging. But not to worry; here is a simple solution.

Use our robust financial forecasting tool to develop all financial aspects for launching your own ice cream shop business.

Get Your Free Ice Cream Parlor Business Plan Template

Are you ready to start writing an ice cream shop business plan? And want to get help with your business plan? Well, here you go. Download our free ice cream parlor business plan pdf now.

This expertly crafted template is designed with ice cream businesses in mind. With a step-by-step guide and example, this template assists you in simplifying your planning process and directs you with each crucial step.

Import data into your editor and start writing an ice cream shop business plan.

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Now, it’s time to craft a blueprint to turn your vision of owning an ice cream shop into reality. Launch your ice cream shop business confidently with the power of Upmetrics AI assistant .

Whether you are an experienced entrepreneur or a newbie to the business world, our innovative tools and customized business plan templates empower you to write your business plan in minutes.

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Frequently Asked Questions

What are the key components of an ice cream shop business plan.

Writing a professional business plan for an ice cream shop involves the following key components:

• Executive summary
• Company overview
• Market and industry analysis
• Competitor and customer analysis
• Sample menu for ice creams
• Sales and marketing plan
• Management team
• Operational plan
• Financial projections

Where can I find an ice cream shop business plan template?

There are various online platforms where you can find an ice cream shop business plan template. Consider reputable sources like Upmetrics, which offers 400+ customizable business plan templates for your specific needs.

How long should an ice cream shop business plan be?

Typically, the length of an ideal ice cream shop business plan is around 15-35 pages. It should be clear and concise yet comprehensive, covering all the essential elements of your business. The business plan length can vary based on the audience.

What should I do with my finished ice cream shop business plan?

Once your ice cream shop business plan is finished, use it as a live document. Send it to the potential investors and show your marketing & operational decisions. Regularly revisit and update it as your business grows.

What are some common mistakes made when writing an ice cream shop business plan?

Avoid below 7 common mistakes while writing an ice cream shop business plan:

• Lack of thorough ice cream shop industry and market research
• Overlooking financial projections
• Poor competition analysis
• Neglecting the importance of location
• Lack of differentiation in product offerings and menu
• Ignoring effective marketing strategies
• Avoid prioritizing customer satisfaction

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Ice Cream Shop Business Plan Template

Written by Dave Lavinsky

Ice Cream Shop Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their ice cream shop businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an ice cream shop business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Ice Cream Shop Business Plan?

A business plan provides a snapshot of your ice cream shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Ice Cream Shop

If you’re looking to start an ice cream shop business, or grow your existing ice cream shop business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your ice cream shop business in order to improve your chances of success. Your ice cream shop business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Ice Cream Shop Businesses

With regards to funding, the main sources of funding for an ice cream shop business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for an ice cream shop business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

If you want to start an ice cream shop business or expand your current one, you need a business plan. Below are links to each section of your ice cream shop business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of ice cream shop business you are operating and the status. For example, are you a startup, do you have an ice cream shop business that you would like to grow, or are you operating a chain of ice cream shop businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the ice cream shop industry. Discuss the type of ice cream shop business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of ice cream shop business you are operating.

For example, you might operate one of the following types of ice cream shop businesses:

• Self serve ice cream shop : this type of ice cream shop business allows customers to fill their own containers with desired ice cream flavors and toppings.
• Ice cream truck: ice cream trucks are a convenient way to reach more customers in different areas.
• Gourmet ice cream shop: this type of ice cream shop caters to customers seeking gourmet flavors and a high-quality experience.

In addition to explaining the type of ice cream shop business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the ice cream shop.

While this may seem unnecessary, it serves multiple purposes.

First, researching the ice cream shop industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your ice cream shop business plan:

• How big is the ice cream shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your ice cream shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your ice cream shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: children, parents, teenagers, and restaurateurs.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of ice cream shop you operate. Clearly, parents would want different service options and would respond to different marketing promotions than teenagers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most ice cream shops primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other ice cream shops. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes grocery shops, convenience stores, and ice cream vending machines or kiosks. You need to mention such competition to show you understand that not everyone who wants ice cream will go to an ice cream shop.

With regards to direct competition, you want to describe the other ice cream shop businesses with which you compete. Most likely, your direct competitors will be ice cream shops located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of flavors do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide more ice cream flavors?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a ice cream shop business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of ice cream shop that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to ice cream, will you provide comfortable seating, table service, or on-site entertainment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your ice cream shop. Document your location and mention how the location will impact your success. For example, is your ice cream shop located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might provide a steady stream of customers. 

Promotions : The final part of your ice cream shop marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites 
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your ice cream shop, including making ice cream, serving customers, and maintaining equipment.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1000th customer, or when you hope to reach $X in revenue. It could also be when you expect to open a new ice cream shop location or launch an ice cream shop franchise.  

Management Team

To demonstrate your ice cream shop business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing ice cream shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing ice cream shops or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 500 customers per month or 1,000? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your ice cream shop, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a local restaurant owner approached you with a $25,000 contract to provide ice cream for their restaurant. Let’s further assume the contract would cost you $25,000 to fulfill in terms of increased staffing costs and supplies. Well, in most cases, you would have to pay that $25,000 now for employee salaries, equipment, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a ice cream shop business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like dipping cabinets, walk-in refrigerators, and blenders
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or a blueprint of your shop.   Summary Putting together a business plan for your ice cream shop is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the ice cream shop industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful ice cream shop.

Ice Cream Shop Business Plan FAQs

What is the easiest way to complete my ice cream shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Ice Cream Shop Business Plan.

Where Can I Download an Ice Cream Business Plan PDF?

You can download our ice cream business plan PDF here.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of ice cream shop you are operating and the status; for example, are you a startup, do you have an ice cream shop that you would like to grow, or are you operating a chain of ice cream shops?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

Ice Cream Shop Business Plan [Sample Template]

By: Author Joy Nwokoro

Home » Business ideas » Food Industry » Ice Cream Shop

An ice cream shop is a retail establishment that specializes in selling ice cream and other frozen desserts. These shops offer a wide variety of ice cream flavors, toppings, and combinations to cater to different tastes and preferences. Ice cream shops are popular places for people of all ages to indulge in sweet treats and cool off on hot days.

In addition to ice cream, some shops may also offer other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings such as sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits. Some ice cream shops may even sell ice cream cakes and sandwiches.

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Ice cream shops are often designed to create a pleasant and inviting atmosphere for customers. They may have colorful decor, seating areas for customers to enjoy their treats, and friendly staff to help with orders . Some ice cream shops may even have outdoor seating for customers to enjoy their ice cream outside.

Steps on How to Write an Ice Cream Shop Business Plan

Executive summary.

Pure Bliss™ Ice Cream Shop, Inc. is a premium ice cream retail establishment located in Dallas, Texas. Dallas, Texas, is a vibrant and diverse city with a strong appreciation for culinary delights.

The ice cream industry in the area has seen steady growth over the past few years, indicating a promising market for Pure Bliss™ Ice Cream Shop, Inc. Our focus on providing unique and high-quality flavors sets us apart from mainstream competitors.

Pure Bliss™ Ice Cream Shop, Inc. is a family-owned and operated business, founded with a passion for creating artisanal ice cream that brings pure joy to our customers’ lives. Our shop is strategically situated in a high-traffic area of Dallas, ensuring excellent visibility and accessibility to a diverse customer base.

Company Profile

A. our products and services.

At Pure Bliss™ Ice Cream Shop, Inc., we pride ourselves on serving only the finest and freshest ice cream. Our expert chefs craft each batch of ice cream with locally sourced, natural ingredients, avoiding artificial additives and preservatives.

We offer a wide range of classic, seasonal, and innovative flavors to cater to all taste preferences. In addition to our premium ice cream, we offer a selection of frozen desserts such as gelato, sorbet, and frozen yogurt, ensuring that every customer finds a delectable treat to savor.

Our primary target audience includes families, young professionals, students, and ice cream enthusiasts who seek premium, handcrafted ice cream with natural ingredients. We will also attract tourists and visitors to explore the local culinary scene.

b. Nature of the Business

Our ice cream shop will operate with a business-to-consumer business model.

c. The Industry

Pure Bliss™ Ice Cream Shop, Inc. will operate in the ice cream industry.

d. Mission Statement

At Pure Bliss™ Ice Cream Shop, Inc., our mission is to craft and serve the finest handcrafted ice cream and frozen desserts, creating moments of pure joy and happiness for our valued customers.

We are dedicated to using locally sourced, natural ingredients to create a diverse array of unique and flavorful treats that exceed expectations while providing an exceptional customer experience that fosters lasting connections with our community.

e. Vision Statement

Our vision at Pure Bliss™ Ice Cream Shop, Inc. is to be the preeminent ice cream destination in Dallas, Texas, renowned for our uncompromising commitment to quality, innovation, and customer delight. We aim to create an inviting and warm atmosphere that sparks joy and happiness in every customer who walks through our doors.

f. Our Tagline (Slogan)

Pure Bliss™ Ice Cream Shop, Inc. – the go-to destination for ice cream enthusiasts, offering unparalleled flavors, service, and ambiance!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Pure Bliss™ Ice Cream Shop, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

• Chief Executive Officer (Owner)
• Shop Manager
• Accountant (Cashier)
• Salesgirls and Salesboys

i. Ownership/Shareholder Structure and Board Members

• Susan White (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
• David Greene (Board Member) 18 Percent Shares
• Dora Brown (Board Member) 10 Percent Shares
• Raph McMillian (Board Member) 10 Percent Shares
• Juliet George (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Pure Bliss™ Ice Cream Shop, Inc. offers high-quality, handcrafted ice cream made from locally sourced, natural ingredients. This commitment to quality sets us apart from mass-produced ice cream vendors.
• The shop provides a diverse and innovative range of ice cream flavors, including seasonal and specialty options. This variety appeals to a wide customer base and keeps them coming back for new experiences.
• Pure Bliss™ Ice Cream Shop, Inc. prides itself on delivering outstanding customer service. Our friendly and knowledgeable staff ensures that each visitor enjoys a personalized and delightful experience.
• Strategically located in a high-traffic area of Dallas, our shop enjoys excellent visibility and accessibility, attracting both local residents and tourists exploring the city.
• We actively engage with the local community through partnerships, events, and charitable initiatives, fostering a positive brand image and customer loyalty.

b. Weakness

• Demand for ice cream can be affected by seasonal changes, resulting in fluctuations in sales during colder months.
• As a physical brick-and-mortar store, our reach is confined to customers within the immediate vicinity, potentially limiting our market penetration.
• The ice cream market is competitive, with established brands and other ice cream shops vying for consumer attention.

c. Opportunities

• Expanding our online presence and offering delivery services can broaden our customer base and attract customers who prefer the convenience of ordering from home.
• Participating in local events and collaborating with other businesses can increase brand exposure and attract new customers.
• Implementing seasonal promotions and limited-time offers can drive sales during slower periods and create a sense of urgency among customers.
• Offering ice cream catering for parties, weddings, and corporate events can open up new revenue streams and attract larger group orders.

i. How Big is the Industry?

The ice cream shop industry is vast and has been growing steadily over the years. At that time, the global ice cream market was valued at over $70 billion, with projections of continued growth. Major regions such as North America, Europe, Asia-Pacific, and South America all contributed significantly to the industry’s overall size.

ii. Is the Industry Growing or Declining?

Yes, the ice cream shop business is a growing business because increasing urbanization and globalization have led to greater exposure to different cultures and cuisines, promoting the consumption of ice cream worldwide.

iii. What are the Future Trends in the Industry?

Several future trends are emerging in the ice cream shop industry. Here are some potential future trends to consider: Consumers’ growing emphasis on health and wellness may drive the demand for healthier and functional ice cream choices.

This trend could lead to an increase in plant-based, low-sugar, low-calorie, or dairy-free ice cream alternatives that cater to specific dietary preferences and requirements.

As environmental awareness grows, customers are placing greater importance on sustainability. Ice cream shops can embrace eco-friendly practices by using biodegradable or reusable straws, sourcing local and organic ingredients, implementing recycling and waste reduction measures, and promoting sustainable packaging options.

The digital landscape continues to shape consumer behavior. Ice cream shops can leverage technology by developing user-friendly websites, and mobile apps for ordering and engaging with customers through social media platforms. Online delivery services can also expand reach and convenience.

iv. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the ice cream shop business, and here are some of them:

• Vegan Ice Cream Parlor
• Gourmet Gelato Boutique
• Nitrogen Ice Cream Lab
• Ice Cream Sandwich Emporium
• Low-Calorie Ice Cream Shop
• Exotic Fruit Sorbet Haven
• Ice Cream Flight Lounge
• Retro Ice Cream Parlor
• Dessert Fusion Café.

v. Can You Sell a Franchise of Your Business in the Future?

Pure Bliss™ Ice Cream Shop, Inc. has plans to sell franchises in the near future and we will target major cities with thriving ice cream and frozen dessert markets.

• Economic downturns or fluctuations in consumer spending can impact discretionary spending on luxury items like premium ice cream.
• Growing health and dietary trends may lead some consumers to opt for healthier or non-dairy alternatives, impacting traditional ice cream sales.
• Shifts in consumer preferences towards other dessert options or frozen treats could affect the demand for traditional ice cream.
• The presence of new ice cream shops or the expansion of established competitors in the area could pose a challenge to market share.

i. Who are the Major Competitors?

• Toscanini’s
• Ample Hills Creamery
• Bi-Rite Creamery
• Salt & Straw
• Morgenstern’s Finest Ice Cream
• Azucar Ice Cream Company
• Penn State Berkey Creamery
• Original Rainbow Cone
• Mashti Malone’s
• Ice Cream Jubilee
• Creole Creamery
• Sweet Action
• Scooter’s Frozen Custard
• Sweet Republic
• Izzy’s Ice Cream
• Mount Desert Island Ice Cream
• The Pied Piper Creamery
• Amy’s Ice Creams
• Ivanhoe’s
• LICK Pure Cream.

ii. Is There a Franchise for Ice Cream Shop Business?

• Fat Tuesday
• Ice cream Shoppe
• Ice cream Express
• The Ice Cream Factory
• Ice cream Island
• The Ice cream Deck
• Ice cream Hut
• Big Easy Ice creams
• Frosty Factory
• Ice cream Time Out.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Ice Cream Shop Business?

Yes, there are policies, regulations, and zoning laws that affect ice cream businesses in the United States of America. These laws vary depending on the state, county, and city in which the business is located.

Some zoning laws may prohibit the operation of ice cream shop businesses in certain areas, such as residential or industrial zones. Other zoning laws may require special permits or variances to operate an ice cream shop business in a particular location.

Ice cream shop businesses must comply with health and safety codes that regulate food preparation, storage, and service. These codes may also include regulations on outdoor dining areas, such as requirements for fencing, lighting, and seating capacity.

Many cities and counties have noise ordinances that limit the amount of noise that businesses can generate, particularly during late-night hours. Ice cream shop businesses may need to comply with these noise ordinances to avoid complaints from nearby residents.

Ice cream shop businesses must comply with fire codes that regulate the use of outdoor heating and cooking equipment. These codes may require the installation of fire extinguishers, smoke detectors, and other safety equipment.

Ice cream shop businesses must comply with the Americans with Disabilities Act (ADA), which requires that businesses provide accessible seating and facilities for individuals with disabilities.

Marketing Plan

A. who is your target audience, i. age range.

Our target market comprises people of all ages who have the finances to purchase ice creams and other frozen desserts from us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those who will purchase ice cream and other beverage drinks from us.

iii. Income Level

There is no cap on the income level of those who will purchase ice cream and other beverage drinks from us.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people who will purchase ice cream and other beverage drinks from us.

v. Language

There is no restriction when it comes to the language spoken by the people who will purchase ice cream and other drinks from us.

vi. Geographical Location

Anybody from any geographical location can buy ice cream and other beverage drinks from us.

vii. Lifestyle

Pure Bliss™ Ice Cream Shop, Inc. will not restrict any customer from purchasing ice cream and other beverage drinks from us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Deliberately Brand All Our Vans and Trucks.
• Tap Into Text Marketing.
• Make Use of Billboards.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource.
• Develop Your Business Directory Profiles.
• Build Relationships with players in the event planning and catering services industry.

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Pure Bliss™ Ice Cream Shop, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;

• Penetration Pricing
• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the event planning industry, and freelancers to help refer customers to us.

Pure Bliss™ Ice Cream Shop, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we will need supplies for making ice creams (milk, cream, eggs, flavoring, stabilizers and emulsifiers, sugar or other sweetener, sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits), as well as a range of cups and packaging materials mean that Pure Bliss™ Ice Cream Shop, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Pure Bliss™ Ice Cream Shop, Inc. will make available to her clients:

• Bank Transfers
• Credit or Debit Card
• Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

At Pure Bliss™ Ice Cream Shop, Inc., will be offering a return policy, incentives, and guarantees to build trust and loyalty with our customers. We will make sure the policy is clearly communicated on our website and in-store signage, and provide instructions for customers to initiate a return.

Return Policy:

• If a customer is not satisfied with their order, we will offer a refund or replacement.
• We will also offer a store credit for future purchases.

Incentives:

• We will implement loyalty programs where customers earn points or rewards for repeat purchases.
• We will offer special discounts or promotions for customers who refer friends or family members to us.
• We will organize social media contests and giveaways to increase engagement and attract new customers.

Guarantees:

• We will guarantee the quality of our ice creams and other products, and if a customer is not satisfied, they could receive a refund or a replacement.
• We will offer delivery guarantees such as a guaranteed delivery time or a discount on the next order if the delivery is late.
• We will implement satisfaction guarantees where customers are guaranteed to be satisfied with their experience, or we will take steps to make it right.

e. Customer Support Strategy

To ensure customer satisfaction, we will encourage customers to provide feedback and suggestions. This will help us provide excellent customer service to all our clients and investors, it will help us understand their needs, experiences, and pain points. We will work with effective CRM software to be able to achieve this.

Operational Plan

Our operational plan will outline how the business will run on a day-to-day basis. It will cover areas such as staffing, inventory management, customer service, and marketing.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. By developing a strong plan and implementing it effectively, we will be able to run our ice cream shop business smoothly and attract and retain loyal customers.

a. What Happens During a Typical Day at an Ice Cream Shop Business?

• The business is open for the day’s work
• The serving area is cleaned and ready for the day’s business
• Preparation of ice cream and other frozen desserts
• Customer’s orders are taken and they are served or their orders are delivered to them
• The cashier collects cash and reconciles accounts for the day
• Administrative duties are carried out
• The store or warehouse is restocked when required.
• The business is closed for the day.

b. Production Process

There is no production process for an ice cream shop business.

c. Service Procedure

The service procedure for an ice cream shop business starts with a customer requesting ice creams or other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings such as sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits.

Once the request is gotten, it will be processed and the customer will be served or the order delivered to a location as requested.

d. The Supply Chain

Pure Bliss™ Ice Cream Shop, Inc. will rely on a supply chain model that involves sourcing, transporting, storing, and managing inventory of the various products and supplies needed to run our ice cream shop business.

e. Sources of Income

Pure Bliss™ Ice Cream Shop, Inc. will generate revenue primarily through the sale of ice creams, and other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings.

Financial Plan

A. amount needed to start your ice cream shop business.

Pure Bliss™ Ice Cream Shop, Inc. would need an estimate of $150,000 to successfully set up our ice cream shop business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the costs involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $3,300.
• Marketing, Branding, and Promotions – $3,000.
• Business Consultant Fee – $2,500.
• Insurance – $3,400.
• Rent/Lease – $50,000.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $70,000
• Start-up Inventory – $35,000
• Bar Equipment (cash register, security, ventilation, signage) – $1,750
• Furnishing and Equipping the Ice cream shop – $80,000
• Website: $600
• Opening party: $5,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Pure Bliss™ Ice Cream Shop, Inc. will not build a new facility for our ice cream shop business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running an Ice Cream Shop Business?

• Rent or Mortgage Payments
• Employee Wages and Benefits
• Inventory and Supplies (milk, cream, eggs, flavoring, stabilizers and emulsifiers, sugar or other sweetener, sprinkles, nuts, whipped cream, chocolate sauce, fresh fruits, cups, packaging materials, cleaning supplies, and equipment).
• Marketing and Advertising
• Maintenance and repairs
• Licenses and permits such as health permits, or permits for outdoor seating or events.

e. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $65,000 Per Year
• Shop Manager – $45,000 Per Year
• Accountant (Cashier) – $32,630,000 Per Year
• Chef – $30,800 Per Year
• Salesgirls and Salesboys – $28,100 Per Year
• Cleaners – $25,000 Per Year

f. How Do You Get Funding to Start an Ice Cream Shop Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Generally, the price range for a cup of ice cream can be anywhere from $3 to $5 depending on the toppings.

b. Sales Forecast?

• First Fiscal Year (FY1): $360,000
• Second Fiscal Year (FY2): $480,000
• Third Fiscal Year (FY3): $750,000

c. Estimated Profit You Will Make a Year ?

• First Fiscal Year (FY1) (Profit After Tax): $26%
• Second Fiscal Year (FY2) (Profit After Tax): $30%
• Third Fiscal Year (FY3) (Profit After Tax): $35%

d. Profit Margin of an Ice Cream Shop Business 

Pure Bliss™ Ice Cream Shop, Inc. will aim for a profit margin of 26 to 30 percent on sales. This means that for every dollar spent on ice cream or other frozen dessert by a customer, the business should aim to earn 26 to 30 cents in profit.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Pure Bliss™ Ice Cream Shop, Inc. will grow our ice cream shop business by first opening other outlets in key cities in the United States of America within the first five years of establishing the company and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Pure Bliss™ Ice Cream Shop, Inc. plans to expand to

• Phoenix, Arizona
• Las Vegas, Nevada
• Tucson, Arizona
• Yuma, Arizona
• Palm Springs, California
• El Paso, Texas
• Dallas, Texas
• San Antonio, Texas
• Houston, Texas
• Miami, Florida.

The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest and thriving market for ice creams and other frozen desserts in the United States.

The founder of Pure Bliss™ Ice Cream Shop, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

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The Comprehensive Guide to Ice Cream Business Plan

The Comprehensive Guide to Ice Cream Business Plan provides a concise roadmap for starting and running a successful ice cream business. In this guide, you will find all the essential steps and strategies required for launching your own sweet venture, from market research and budget planning to choosing the right location and creating a compelling menu.

With actionable tips and expert advice, this guide ensures that you are well-equipped to navigate the competitive world of frozen treats and maximize your chances of long-term success. So, grab your scoop and start planning your way to a scoops of business success!

Key Components Of An Ice Cream Business Plan

Developing a comprehensive business plan is crucial for anyone looking to start their own ice cream business. By carefully outlining key components such as the executive summary, market analysis, product and service description, marketing and sales strategy, organization and management, financial projections, and implementation plan, you can set a solid foundation for success.

Executive Summary

The executive summary is a brief overview of your ice cream business plan. It highlights the key elements and provides an enticing snapshot of your venture. This section should focus on the purpose of your business, your target market, competitive advantages, and financial projections.

Market Analysis

The market analysis delves into understanding your target market and industry dynamics. This includes researching consumer trends, analyzing competitors, and identifying your unique selling proposition. By identifying key demographics, market growth potential, and customer preferences, you can tailor your ice cream offerings to meet market demand.

Product And Service Description

In this section, you outline the specifics of your ice cream products and services. Showcase the variety of flavors, toppings, and ice cream-related products you will provide. Additionally, highlight any special features or unique aspects that differentiate your offerings from competitors. By focusing on quality, innovation, and customization, you can attract and retain loyal customers.

Marketing And Sales Strategy

Your marketing and sales strategy outlines how you plan to promote and sell your ice cream products. Consider strategies such as online marketing, social media campaigns, partnerships with local businesses, and special events. Identify pricing strategies, distribution channels, and customer acquisition tactics to ensure a well-rounded approach.

Organization And Management

This section provides details about the organizational structure of your ice cream business and the key members of your team. Highlight the skills and experience of your management staff and outline their roles and responsibilities. Additionally, discuss any strategic partnerships or advisors that contribute to the success of your business.

Financial Projections

Financial projections forecast the expected revenue, expenses, and profitability of your ice cream business over a specific period. Include details such as startup costs, ongoing operating expenses, and projected sales. This section also covers important financial metrics, such as break-even analysis, return on investment (ROI) , and cash flow projections.

Implementation Plan

The implementation plan outlines the step-by-step actions required to launch and manage your ice cream business successfully. It covers aspects such as obtaining necessary permits and licenses, securing suppliers, hiring and training employees, and setting up operational processes. By following a well-defined implementation plan, you can ensure a smooth and efficient startup.

Steps To Create An Effective Ice Cream Business Plan

Learn the essential steps for creating an effective ice cream business plan in this comprehensive guide. Explore strategies for market analysis, financial planning , and marketing , and craft a well-structured plan to start your ice cream business successfully. Let’s dive in!

Creating a solid business plan is essential for any aspiring ice cream entrepreneur. A comprehensive and well-thought-out plan can help guide your business towards success. In this section, we will outline the key steps you need to take to create an effective ice cream business plan. From conducting research and defining your business goals to analyzing the market and devising a marketing strategy, we will cover it all. Let’s dive in!

Research And Gather Data

Before getting started with your ice cream business plan, it’s crucial to conduct thorough research and gather relevant data. This will provide you with a solid foundation of knowledge and insights about the industry, customer preferences, and the latest trends. Here are a few steps you can take:

• Study the ice cream market: Identify the current market size, growth rate, and emerging trends.
• Analyze target customers: Understand your potential customers’ preferences, demographics, and buying behaviors. This will help you cater to their needs effectively.
• Research ingredients and suppliers: Explore various ice cream ingredients, flavors, and suppliers to ensure the quality and diversity of your offerings.

Define Your Business Goals And Objectives

Once you have gathered the necessary data, it’s time to define your business goals and objectives. These will act as a roadmap for your ice cream business and help you stay focused. Here’s how you can do it:

• Set SMART goals: Make sure your goals are specific, measurable, achievable, relevant, and time-bound.
• Outline your mission and vision: Clearly define what your ice cream business stands for and what you aim to achieve.
• Identify key success metrics: Determine the key performance indicators (KPIs) you will track to measure your progress and success.

Analyze The Market And Competition

Understanding the market landscape and competition is vital to positioning your ice cream business effectively. Here are the steps to analyze the market and competition:

• Identify your target market segment: Determine the specific customer group you want to target based on their preferences, location, and demographics.
• Conduct a competitive analysis: Identify your direct and indirect competitors, analyze their strengths and weaknesses, and explore opportunities for differentiation.
• Identify market trends and opportunities: Keep an eye on emerging trends in the ice cream industry and find unique opportunities to stand out.

Develop Your Marketing And Sales Strategy

Now that you understand your market and competition, it’s time to develop a strong marketing and sales strategy for your ice cream business. Here’s what you need to do:

• Define your unique selling proposition ( USP ): Identify what sets your ice cream business apart from competitors and highlight it in your marketing messages.
• Create a marketing plan: Outline your marketing goals, target audience, channels, and budget for advertising, promotions, and online presence.
• Design your sales strategy: Determine how you will distribute your ice cream products, whether through a storefront, online platforms, or partnerships with local businesses.

Create A Financial Forecast

Developing a comprehensive financial forecast is essential to understanding the viability and profitability of your ice cream business. Here are the key steps:

• Estimate startup costs: Determine the initial investment you need for equipment, supplies, location, licenses, permits, and other expenses.
• Project your sales revenue: Based on your market research and sales strategy, estimate your monthly and yearly sales revenue.
• Forecast expenses: Detail your ongoing expenses, including ingredients, utilities, labor, marketing, and general overhead costs.
• Calculate your profit margins: Analyze the difference between your revenue and expenses to determine your potential profit margins.

Write The Plan

Now that you have gathered all the necessary information, it’s time to put it all together and write your ice cream business plan. Consider the following sections:

• Executive summary: Provide a concise overview of your business, including your mission, vision, and key highlights.
• Business description: Describe your ice cream concept, location, target market, and unique selling points.
• Market analysis: Present your market research findings and competitive analysis.
• Marketing and sales strategy: Detail your marketing and sales approach to attract and retain customers.
• Financial projections: Include your financial forecast, startup costs, sales revenue, and projected profitability.

Revise And Refine The Plan

Once you have written your initial ice cream business plan, it’s crucial to review, revise, and refine it. Here are a few steps to ensure your plan is comprehensive and effective:

• Solicit feedback: Seek input from trusted advisors, industry experts, or potential investors to gain valuable insights and perspectives.
• Update data and analysis: Continuously gather updated market data and adjust your plan accordingly to stay relevant.
• Refine financial projections: Fine-tune your financial forecast based on actual results and new market insights.

Frequently Asked Questions

How do i write a business plan for an ice cream business.

To write a business plan for an ice cream business, follow these guidelines: 1. Start with an executive summary outlining your vision and goals. 2. Describe your target market, competition, and unique selling proposition. 3. Outline your marketing strategy, including pricing, promotions, and distribution.

4. Detail your operational plan, including sourcing ingredients, equipment, and staffing. 5. Include financial projections, such as startup costs, sales forecasts, and profit margins. Craft a solid ice cream business plan by covering these key areas.

How Profitable Is An Ice Cream Shop?

An ice cream shop can be highly profitable due to the consistent demand and high profit margins.

Is Making Ice Cream A Profitable Business?

Yes, making ice cream can be a profitable business due to high consumer demand and profit margins.

How Much Does It Cost To Start A Small Ice Cream Business?

Starting a small ice cream business typically costs around $10,000 to $50,000, depending on several factors such as location, equipment, licenses, and renovations.

Starting an ice cream business can be a sweet endeavor, but it requires careful planning and execution. From conducting market research to developing a solid financial plan, this comprehensive guide has provided you with the essential steps to create a successful ice cream business plan.

By following these strategies and incorporating your unique ideas, you can carve out a scoopful of success in the competitive ice cream industry. Embrace your passion for frozen treats, and with dedication and perseverance, watch your ice cream dream turn into a lucrative reality.

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How to Write an Ice Cream Shop Business Plan

Want to open an ice cream shop?

It’s never been a better time to open an ice cream business. Now more than ever, customers seek small indulgences and find them in ice cream or yogurt shops.

You’ll find ice cream and frozen yogurt shops everywhere, satisfying local communities from small towns to big cities. In addition, the benefits of starting an ice cream shop are numerous.

Whether you want to start an ice cream shop, ice cream truck, or frozen yogurt shop, you’re going to need a plan.

In today’s post, we will talk about the importance of writing your ice cream shop business plan and how to get started.

Recommended Reading: Low-Cost Ice Cream Business Ideas

Why Do You Need an Ice Cream Business Plan?

An ice cream shop business plan will help you organize your thoughts into one cohesive plan. Your ice cream shop business plan will help to ensure that you cover all your bases. From your ice cream business concept to your budget to your financial forecasts, you will want to make sure everything is legit before moving forward.

Your ice cream shop business plan is created for a specific audience:

• You (the business owner)
• Potential bankers and investors
• Property managers

Potential investors want to see a thorough business plan before they invest any money into it. They want to know whether lending you money is a prudent or intelligent choice. A well-researched business plan shows your potential investors that you are a serious business person. A well-thought-out business plan shows what it will take to generate profits and have ultimate success.

Property managers that you will lease your property from will want to see a well-written business plan.

After all, they want to know what type of business will be working on their property. Additionally, they want to feel confident that your business will be successful.

I believe that the more you plan and research any business, the more money you will save at the end of the day. Writing an ice cream shop business plan is no different. I believe it will save you time, money, and lots of hassle.

So, let’s get to it!

There’s no determined length of a business plan. What is more important is that all of the essential factors are covered in your project. Depending on your specific circumstances, you may want to add or subtract from the following items typically found in a business plan.

A typical business plan will cover the following topics in detail:

Executive Summary

The business description, products & services, ownership and management, the target market, your objectives, business to date, startups budget, operational budget, sales forecast.

• Break-Even Analysis

Market & Competition

• Ongoing Analysis

An ice cream shop business plan is often followed by an action plan that details the milestones of opening your business. An action plan tells you what steps have to be taken and by when so that you can smoothly move forward. Your ice cream shop action plan will give you a push when you need it.

Recommended Reading: How Much Does A Small Ice Cream Shop Cost?

Contents for an Ice Cream Shop Business Plan

This will summarize your overall ice cream plan. While this section usually comes first, I recommend writing it last as you will have a better idea of your comprehensive plan after you finish writing it.

Make this section fun, exciting, and full of the ice cream flavors you wish to share with the world!

This summary can be used as your “elevator pitch” and help you describe your business within 30 seconds or less. Let your summary be a powerful introduction to your ice cream business.

First impressions count. In this section, you will introduce your ice cream shop business to your readers.

In detail, describe your ice cream business concept and what pain point you are trying to soothe in your customers. Additionally, give a little background of how your business idea came to be and why your business should exist.

Investors and property managers will see whether the business concept or business model is the right fit for them.

Mmmmmm…the incredible, sweet taste of cold ice cream.

Make the reader feel just as good as tasting your coconut vanilla ice cream.

Yes, you are selling ice cream, but use this section for diving into all of your products and services in detail.

For example, will you sell a particular line of ice cream that you make yourself? Will you offer vegan or organic ice cream or frozen yogurt or adding unique toppings? Will you sell other foods, desserts or provide espresso-based drinks to your customers?

You want to fully describe what type of experience your customers will have when buying your product and spending time at your shop.

In this section, you will want to talk a little bit about yourself and your team. What experience, education, or assets do you bring to the business? How will you leverage your expertise to create the best ice cream shop in your city?

In addition, you could talk about the team you are bringing on board. For example, you may discuss bringing in a manager that has worked at several other ice cream shops.

Investors will be looking at this section to make sure that you are developing a team around you that will increase the probability of your success. You want to display confidence – in yourself and in the team you are bringing on board.

Who will be enjoying your ice cream?

Utilize this section of your business plan to tell the reader who you are trying to reach. Your target market is key to your success, and you must understand everything about them.

Specifically:

Who are your customers?

Why would they be interested in visiting your ice cream shop?

What are some key demographics about them?

This section will require some research on your part. For example, you might need to visit other neighboring businesses, walk the neighborhood, get existing data that can help you understand who they are and what will motivate them to visit your ice cream shop.

Serving strawberry and vanilla ice cream is a part of your business – but what is the ultimate objective?

What are your business goals? What is the added value that your ice cream shop creates in the neighborhood? Can you list everything from providing a safe place for neighborhood kids to enjoy ice cream to expanding to three other locations within three years?

Both your investors and your property managers will be interested in knowing your objectives – your motivations – for starting your ice cream business.

You are starting an ice shop, but where are you ultimately taking your business? Describe your vision and your mission in a way that generates excitement for your readers.

If you have already started making progress towards setting up your business, you will mention it here. Remember, this section is often read by investors or property owners to see how far along you are in your planning.

For example, if you are in the process of buying an ice cream truck or have already developed your logo, you could mention it here. This part will change often every time you update your business plan and move forward with opening your business.

Your investors will be paying particular attention to this section – and you should too. After all, we’re talking about money.

You will want to have a well-thought-out startup budget that details the money you need to start and how much money you will need to borrow.

This section should back up your reasoning for seeking a business loan, investment from a private investor, or borrowing from family and friends. In essence, you want to describe your funding mix, the sources and the amount of money coming in, as well as the obligations coming from it.

Your operation budget is different from your startup budget. Your operational budget is the money required for you to operate. This will include everything from your monthly rent, utilities, insurance, labor costs, and inventory.

How much money do will you make as an ice cream shop owner? This section will detail your estimated sales forecasts.

Since you predict your sales numbers, you can only imagine your investors and property owners’ interest in this section. This section will also be good for you to understand just how much money you can make opening an ice cream business. This section may include estimated sales, anticipated costs, and your break-even point analysis.

You want to understand your target market as a whole. This would include understanding your competition. If you live in a thriving community, the chances are you will have some competition – either directly or indirectly. Competition isn’t necessarily bad. If your city has the numbers to sustain two or more ice cream businesses, you will want to focus on your strengths. You want to list your strengths and how you will position yourself to best deal with your anticipated competition. You might want to also present a SWOT analysis of your ice cream business here.

You have to develop a plan to tell people about your ice cream! This section will detail your marketing strategy and how you plan to reach and connect with your customers.

It could detail actional steps you’ll be taking – from building your brand, developing your logo, creating a website to other necessary steps:

• Local Advertising
• Creating Signs
• Social Media
• POS Marketing
• Sending Mailers
• Email marketing

Every business plan has a section in the back where they can place pictures, drawings, sketches. If you have mock-ups of your logo or the layout of your ice cream business, you will also want to add them here too.

How to Write an Ice Cream Business Plan

Is an ice cream shop profitable.

Yes! Nearly every person on the planet loves ice cream. People love ice cream, and they are interested in buying it. It can be profitable if you go after the right target market with the right concept and product. Ultimately your ice cream profits will depend on the number of sales you encounter each day.

How to Sell Ice Cream on the Street

How Do You Start Your Own Ice Cream Business?

Ice Cream Shop Profits: Uncovering the Path to Success

Opening an Ice Cream Shop: Essential Staffing Requirements to Consider

Initial Startup Costs for Opening an Ice Cream Shop

Start an Ice Cream Shop LLC Business

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Ice Cream Shop Business Plan Template​

Fill the form to download business plan templates.

To ensure your ice cream shop business success in this highly competitive market, you need a properly structured ice cream business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their ice cream shop businesses. If this is your first time writing a business plan, we’ll walk you through these sections and give you some key things to consider.

Things to Know Before Writing an Ice Cream Shop Business Plan

Ice Cream Store operators offer customers a range of frozen desserts, such as ice cream, gelato, and sorbet, as well as a range of toppings, such as crushed candy or syrups.

The revenue of ice cream store operators is expected to grow over the next 3 years.

Consumers are predicted to continue choosing healthier dessert options over ice cream and gelato over the 3 years to 2025, as per capita disposable income is expected to increase by 2.5%.

Additionally, industry operators will offer healthier options, leading consumers to spend more at industry establishments. Industry revenue is expected to grow an annualized 1.4% during the period to reach $5.4 billion.

This industry’s major products and services include

• frozen desserts
• Ice cream sold over the counter
• Iced beverages served at a counter
• Ice cream and beverages are served at a drive-through
• Ice cream and beverages served at walk-up windows, through delivery and others

Key Success Factors for Ice Cream Shop Business

Despite the challenges of the ice cream industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.

Premium goods and services: Operators who sell premium and specialty ice cream often earn higher profits.

Supplies of key inputs: Ice cream does not have a long shelf life, and ice cream kept in a freezer for too long burns, so a steady supply is essential to maintain quality.

Access to the appropriate land/property: Some models of service, such as walk-up windows and drive-through windows, require specific types of properties.

Effective cost controls: It is critical for industry operators to keep input costs low if they wish to achieve higher profit margins. 

Need a Professional Business Plan Writer for Your Ice Cream Shop Business?

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What is an Ice Cream Shop Business Plan?

The primary goal of this ice cream shop business plan is to outline the parameters under which the principals will continue to build, develop, and operate an ice cream shop in a prominent location.

A solid, comprehensive plan will serve as a road map for the next three to five years of the ice cream shop business. Any bank or investor you approach will require an ice cream shop business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting an ice cream shop business or pitching to investors or venture capitalists.

Why You Need an Ice Cream Shop Business Plan

You can stay current with market trends by developing an ice cream shop business plan. In addition, it lets you track results over time, test lead generation strategies, and develop new marketing approaches.

Ice cream shop owners who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have a business plan.

The following is what a good ice cream shop business plan will show you:

• Where you are right now
• What you want to achieve
• How will you get there
• How will you measure your success
• Where and when to make corrections

An ice cream shop business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Ice Cream Shop Business

The main sources of funding for an ice cream shop business are personal savings, credit cards, microloan program, merchant cash advances and bank loans. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay the loan and interest.

To gain this confidence, the loan officer will not only look at your financials but they will also demand a professional business plan. A well-developed business plan will ensure that they are confident that you can successfully run a business.

Looking to Build Business Credit for Your Ice Cream Shop?

Build your business credit quickly with an easy approval net 30 account from Wise Business Plans. Or check out the top 10 net 30 vendors to find the best one for you to help build your business credit .

How to Write an Ice Cream Shop Business Plan

To write an ice cream shop business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an ice cream shop business plan, or you can just download our proven  sample business plans  to get a better idea.

Ice Cream Shop Business Plan PDF and Word

Download our Ice Cream Shop business plan in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of ice cream shop business you have and what stage you’re in; for example, are you a startup, do you have an ice cream shop company that you want to expand, or do you have a lot of ice cream shop businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the ice cream shop industry
• The name, location, and mission of your ice cream shop company
• A description of your ice cream shop business, including management, advisors, and a brief history
• Discuss the type of ice cream shop business you are operating, Give an overview of your target customers, and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your ice cream shop business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of an ice cream shop business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of ice cream shop business you are running and its future goals. The type of ice cream shop business you might be focused on ( Self serve ice cream shop, Ice cream truck and Gourmet ice cream shop etc)
• Company history: When and why did you start your ice cream shop business?
• What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your ice cream shop’s guiding principles. Learn how to write a perfect mission statement

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Industry Analysis

You need to include an overview of the ice cream shop business in the industry analysis you performed before sitting down to write your ice cream shop business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends. As an example, If there’s a trend toward ice cream flavor combo, it’s a good idea to make sure your plan includes plenty of ice cream flavor combos.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the ice cream shop industry. Define the ice cream shop business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the ice cream shop industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the ice cream shop industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your ice cream shop business intends to position itself in the industry. Concentrate on how your ice cream shop can benefit from opportunities highlighted in the industry.

Customer Analysis

The first condition for an ice cream shop business is to identify its target customers clearly. Customers can be categorized into the following segments: Students, Children, Parents, Restaurateurs, Teenagers, Families, 

The customer analysis section is an important part of any ice cream shop business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the products will meet those requirements.

Customer analysis may be divided into two parts: Psychosocial profiles and Demographic profiles .

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Competitor Analysis

Who are the main competitors in your target market, and what makes them your main competition? How will you beat them? Use competitor analysis to:

• Identify the strength and weakness of your ice cream shop business competitors.
• Search for opportunities to distinguish your ice cream shop company from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other ice cream shop businesses. These are alternatives to direct competitors that customers have.

Customers have other options for purchasing from indirect competitors than direct competitors. Grocery stores, convenience stores, and ice cream vending machines or kiosks are examples of this. You must mention such competition to demonstrate that you recognize that not everyone who wants ice cream will go to an ice cream shop.

When it comes to direct competition, you should describe the other ice cream shop businesses you compete with. It is most likely that your direct competitors will be ice cream shops located nearby.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your ice cream shop business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offer cheaper ice cream products or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offer better quality ice creams, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium ice creams? Will you offer unique ice cream products that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your ice cream shop business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for an ice cream shop business involves identifying the target demographic and finding ice cream products that suit their preferences.

As part of your marketing plan for an ice cream company, you should include:

Pricing and Product Strategy

Your ice cream shop business must offer ice cream’s flavor that are different from those of your competitors, better in quality and taste and affordable in price. Research what your competitors offer and how they price their ice creams products. Unique and quality products identifies your ice cream shop business as the place to go for unique ice cream products and differentiates it from others.

Placing and Promotions

Place refers to where you have your ice cream shop. Highlight how the location will affect your success. Where is your ice cream shop located, for instance, in a busy retail district, shopping plaza, mall, etc? Consider how your location might generate a steady stream of customers

Promoting your ice cream shop business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your ice cream shop business business. A few marketing methods you could consider are:

• Adding extra appeal to your ice cream shop’s storefront to attract passing customers
• Marketing on social media
• Advertise in local papers, magazines, and on the web
• Placing banner ads at local venues

You should also think about your ice cream’s Unique Selling Proposition (USP), which should explain why clients should choose you over other ice cream businesses. Ensure that your USP is reflected in your marketing.

Recommended Resources: Are you writing an ice cream shop business plan yourself? this guide on how to write a marketing plan in a business plan can help you in creating a successful business plan.

Operations Plan

While the previous sections of your ice cream shop business plan described your goals, your operations plan discusses how you will achieve them.

An operational plan in business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Everyday short-term processes include all aspects of running your ice cream shop, such as making ice cream, serving customers, and maintaining equipment.

Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 1000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or start a new location or service.

Management Team

A strong management team is necessary to demonstrate your ice cream shop’s ability to succeed as a business. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a business.

You and/or your team members should ideally have prior experience working in an ice cream shop. If so, emphasize your knowledge and experience. However, you should emphasize any experience that you believe will help your ice cream shop business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would act as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running ice cream shop and/or retail and small businesses. 

Suggested Resources: This guide on how to write a management team section in a business plan can help you to create a winning ice cream shop business plan.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. For instance, Will sales grow by 2% or 11% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your ice cream shop business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your ice cream shop business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $100,000 to build out your ice cream shop business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank write you a check for $60,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your ice cream shop business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an ice cream shop business:

• Cost of equipment like blenders, refrigerators, etc.
• Location build-out including design fees, construction, etc.
• Cost of fixtures like tables, chairs, a menu board, etc.
• Cost of ingredients and maintaining an adequate amount of supplies
• Taxes and permits
• Payroll or salaries paid to staff
• Legal expenses
• Business insurance

Pro Tips: If your are a DIY business plan write, this guide on how to write a financial plan in a business plan might be helpful for you.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Here is a step by step guide on what to include in a business plan appendix

Summary of the Ice Cream Shop Business Plan

An ice cream shop business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the ice cream shop business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your ice cream shop business.

Do you want to Finish Your Ice Cream Shop Business Plan in less the one day?

Wouldn’t it be nice if your business plan could be completed faster and easier?

With wise business plans Business Plan Template , you can finish your ice cream shop business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

OR, we can create your ice cream shop business plan for you

Since 2010, Wise business plans’ ice cream shop business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

Download Our Ice Cream Shop Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Everything You Need to Know About Writing an Ice Cream Business Plan

Everything you need to know about writing an ice cream business plan. So, you want to start your own ice cream business – but how do you do that and make it a success? Enter the business plan. Every business starts with a business plan. A business plan is a roadmap that guides you through every aspect of your business. From what you will be selling? What your business model is? What will your marketing strategy be? How about management and operations strategy, financing, and growth? A business plan is every aspect of your proposed business set out and explained. It is what makes your business viable.

Ice Cream Shop Business Plan

In this post, I want to share everything you need to know about writing a business plan for opening a brick-and-mortar ice cream shop. I have written several business plans from scratch for my ice cream businesses. Some were needed for landlords. Some were needed for potential investors, and some were needed for visas. But most importantly, they helped me focus on how I would make my ice cream business a success.

So, let’s crack on – what do you need to know to write an ice cream business plan.

What Do You Need To Know To Write an Ice Cream Business Plan?

As a general rule, an ice cream business plan should be structured based on the below. The sections of a business plan should include:

Why Write an Ice Cream Business Plan?

First, let’s look at the reasons you may want to write an ice cream business plan. There are three main reasons for writing a business plan for an ice cream shop:

Simply for yourself.

Lay out the plan and financial projections in writing so the path is as clear as possible in your head. After all, as the saying goes “ if you fail to prepare then prepare to fail “. This business plan can then act as a benchmark for you to follow for your business. From it, you can then assess what is working and what is not.

To secure financing to start or expand the ice cream business.

For a potential landlord..

If you are currently looking for a lease, it may be an idea to put together a business plan to show any potential landlords. Landlords need to be confident that a potential tenant is going to make the rent every month before they will lease space to them. A comprehensive business plan could help secure a good commercial lease for an ice cream shop.

How to Write a Business Plan for an Ice Cream Business

I have owned ice cream businesses for the past decade, as well as having done an MBA. Drawing on my ice cream and business experience, here is the best way to lay out an ice cream shop business plan

Executive Summary

You want the executive summary to deliver a real punch as to why the ice cream business you are going to open will be wildly successful.

Your Executive Summary needs to include details about you, the ice cream concept, the business location, and the products and services that will be offered.

Mission Statement

As a general rule, the Mission Statement is the purpose and value of your ice cream business. You want to try to make this as clear and concise as possible. The Mission Statement is your “ elevator pitch ” –  you know you end up in an elevator with a very important investor and you have 30 seconds to sell your ice cream concept before they have to get out of the elevator.

For example, is your proposed ice cream shop

SPOILER ALERT, one of the above is one of my ice cream concepts.

Projected Organizational Growth

In this section, you should include the following:

Under each section, include a summary of any expansion plans, reinvestment plans, and if more team members are going to be taken on. Also, focus on how you plan on growing the business each year. Also, talk about what role you as the owner will take each year (it may be that in the first year or two you plan in being very hands-on with the intention of hiring a manager at year three for example).

Company Structure

In the company structure section, you should provide an overview of yourself the owner (plus any business partners you have).

This is the section where you really get to talk about yourself. In this section, you will want to detail all your achievements, qualifications, and experience. Also, make sure to really highlight any business experience you have had to date.

Staff structure

This section also includes a table detailing how many staff you plan on having in years 1-5. It should be broken down into managerial roles, part-time and full-time. It would also be a good idea to include estimated pay here (research if there are any minimum wage increases planned where you live) and what you expect payroll to be year-to-year.

Industry Outlook

As a general rule, the industry outlook section looks at the specific business sector you are entering. In the case of an ice cream shop, you will want to look at what the ice cream shop industry is like generally as well as in your local geographic market.

For example, if your “ice cream” is dairy-free then include figures of the size and growth of the dairy-free frozen dessert market.

Geographic Data

This is also a good section to include any data on the market you want to launch your ice cream in. Include here any demographic data relevant to your ice cream niche. Specific data on other ice cream shops in the area including any idea of sales, staffing, locations, rent, etc. are all essential pieces of information here.

Market Trends

Finally include a section on the current market trend within the ice cream industry and how your proposed ice cream shop is capitalizing on it. You can easily get market reports on industry trends from reports such as Mintel or IBISWorld . If you cannot access these your local library should be able to help.

Key External Drivers

In key external drivers, examine any external factors that will help ensure your ice cream business’s success. If your ice cream concept is there any changing or increasing trends on which you want to focus your ice cream business.

Also, what is the current consumer sentiment index? Are consumers’ discretionary spend forecasted to grow? Even if it isn’t, is worth referencing those smaller spend luxuries, like ice cream, tend to fare quite well even during harder economic times.

The aim of this section is to show that your business can take advantage of market trends and isn’t going to be an outdated or out-of-trend concept.

Success Factors

Marketing analysis summary, target segment strategy.

If you have already secured a lease for your ice cream business then see if you can get some data on the population, average age, and average income of the demographics in the areas.

Marketing Strategies

In this section, you will need to break down all the different ways you intend on gaining customers. Some examples are the following:

Competition

If you have already secured your lease, it is worth evaluating the competition in this section. What other ice creams and frozen yogurt stores are near your location?

Competitive advantage

This section look at how your ice cream offering offers a competitive advantage over the competitors in the area. What makes you different? What is your “Unique Selling Point”? Why will people come to you to buy ice cream?

Sales Forecast for 5 Years

A sales forecast can be one of the best ways of giving you a benchmark on how your business is doing financially. It also sets out specifically what you think your growing costs, expenses, and sales should be over a given period.

Sale Forecast Essential Figures

As a general rule, $1k a day in sales for a small ice cream shop is a good initial first-year sales to aim for. In terms of expenses, the following are the approximate percentages for each ice cream shop expense (before financing – if you plan on taking out a bank loan then include the repayments too).

2-5 Year Predicted Sales

Once you have put together your first year predicted sales, you will have to then put together your 2-5 year predicted sales. For these years you will have to account for the following:

Before you write this section, I suggest reading my dedicated post on Ice Cream Shop Profits where I go into detail on understanding an ice cream shop P&L. You can read it here: Ice Cream Shop Profits – How To Run A Profitable Ice Cream Shop .

Or is your business plan for an ice cream truck? No problem – I wrote a dedicated post for Ice Cream Truck finances here: How Profitable Is An Ice Cream Truck ?

Works Cited

The more credible the resource the better.

Everything You Need to Know About Writing an Ice Cream Business Plan – The Final Lick

In my experience, you really need to write two sets of business plans. The first will be designed for people outside of the business – potential investors, lenders, landlords, etc. The second is just for you. Why have two separate plans? Well, whilst yes, there will be a lot of overlapping information in both – a business plan aimed just at you is meant to be a strategic document you look at weekly. It is meant to guide your business decisions. It is meant to show you what is working in your business and what isn’t.

For example, by comparing your forecasted accounts against your current accounts you immediately have a benchmark to see how your business is doing. Likewise, stuck on marketing, or are your planned marketing strategies even working? Having a business plan which details what you plan to do and what you are doing lets you immediately know what to double down on and what to stop marketing-wise.

Write a business plan you will use

Whatever you write – even if it doesn’t have all of the above in it, make sure it is something that YOU can use in YOUR business.

Time To Learn Some More

Want to learn more on your path to ice cream entrepreneur success. Then check out some of my other articles.

Learn more with these similar posts

Ice Cream Shop Profits - How To Run a Profitable Ice Cream Shop

• Business Plans Handbook
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• Ice Cream Shop Business Plan

Ice Cream Shop

BUSINESS PLAN

FRAN'S ICE

Davis Plaza Regional Mall 19 Orchard Avenue Davis, CA 95616

January 1996

This business plan details a franchise ice cream shop located in a California shopping center. Fran's Ice anticipates continued success due to its superb location, diverse menu, and well-known quality product

• TABLE OF CONTENTS

INTRODUCTION

Executive summary.

• DESCRIPTION OF BUSINESS OBJECTIVES

COMPETITIVE ANALYSIS

Development timetable, principals' profiles, financial information.

The purpose of this business plan is to outline the parameters under which the principals will pursue the construction, development and operation of a franchised Fran's Ice Cream Shoppe in a key location at the mall entrance to the food court of Davis Plaza, a successful, dominant, super regional shopping center in metropolitan Woodland - Sacramento.

Davis Plaza's management company, Martin Richardson and the franchisor, the Fran's Ice Shoppe Company, Inc., are optimistic and enthusiastic about locating a high-volume shop within Davis Plaza.

Martin Richardson, The Fran's Ice Shoppe Company, Inc., and the franchisees, Augustus and Cheryl Dwyer, are all confident that this Fran's shop will be successful among the other national stores already committed to doing business in Davis Plaza.

The Fran's Ice Shoppe of Davis (franchisee), will construct, develop and operate a licensed franchised ice cream dipping shop of The Fran's Ice Shoppe Company, Inc. (franchisor). This single retail dipping shop will sell Fran's ice cream and related products, all manufactured by the franchisor under its name.

Revenue will be primarily from the sale of hand-dipped ice cream and related products consumed within Davis Plaza. Franchisees will also sell ice cream cakes, traditional gourmet cakes, birthday cakes and Cola products. Sales are anticipated to be $360,000 in the first year and to increase at an average annual rate of 4% per year in the first five years of operation.

The franchise will be located in Davis Plaza in Davis, California. Because of its location in the center of the Woodland - Sacramento areas, Davis Plaza serves many communities and is commonly considered the Tri-Cities' premier retail facility. Davis Plaza, which opened in 1968, is a two-level, enclosed regional shopping center containing a total of 1.2 million square feet and 200 stores, shops and food service establishments. The Plaza is anchored by Hank's, B.P.'s, and Westbury's. Fran's Ice Shoppe of Davis will be located in "The Outdoorum" which is Davis Plaza's 40,000 square foot food court containing 17 food service establishments including Cheese Pleese, Beefeaters, and Sweet Dreams.

Franchisee's primary customers will be drawn from Davis Plaza's 1994 trade area population of over 853,000 people, which is projected to reach 940,000 people by 1999. Customers shopping The Plaza will purchase Fran's handdipped ice cream and other products on an impulse basis during their shopping trip, or as a dessert treat upon completing a meal at The Outdoorum. Franchisee also anticipates that many patrons will make the shop their primary destination due to name recognition and product quality. Except for a small Earl's Ice Cream Shop and a Frozen Treat selling soft serve vanilla only, there is no other competition within Davis Plaza, and no outside competition within 2 miles of The Plaza.

The principals will be managing their own shop. Augustus Dwyer will be the hands-on manager for daily operations. Cheryl Dwyer will retain her present position as a nurse clinician for J. Landers, but will assist with her employee management and accounting skills. In addition, approximately six to ten school and/or college students will be hired to work shifts during peak sales periods. Other part-time employees may be hired on an "as needed" basis for special projects such as cake decorating, preparing large orders for caterers and servicing of other special functions.

Project costs are projected to be $250,000 which includes leasehold improvements (build out of the shop), equipment purchases, opening inventory, and working capital needs. This amount does not include the $35,000 franchise fee, $3500 Fran's grand opening contribution, or $7870 cost of architect's plans for the store which Gus and Cheryl Dwyer have already invested in this business from their own funds. The principals are seeking to finance the remainder of this project through a local lending institution using the assistance of a Small Business Administration (SBA) guarantee, with an agreement that allows for loan repayment over 10 years.

Based on a preliminary timetable it is anticipated that the shop will be operational for business no later than April, 1, 1996.

Other Noteworthy Facts:

• A 2.5 gallon tub of ice cream from Fran's costs $29.00 ($11.60 gal.)
• From a 2.5 gallon tub come 724 oz. scoops which sell for from $1.50 to $l.95 a scoop. Therefore a tub will sell for $108 to $140.
• Average ticket for a Fran's shop runs around $2.30.

DESCRIPTION OF THE BUSINESS/OBJECTIVES

The Fran's Ice Shoppe of Montclair (Shoppe), will be a franchised operation of The Fran's Ice Shoppe Company, Inc. licensed to sell Fran's ice cream and related products. The Fran's name has been associated with the ice cream business since 1961. The Company manufactures a large and growing volume of Fran's products which it distributes through a variety of channels. The ice cream ordinarily is not sold for retail dipping except to franchised dipping shops.

The Franchisor is Connecticut Corporation, with principal offices in New Haven, C.T. The ultimate parent of the company is Drake PLC, a public corporation listed on the London Stock Exchange, via ownership of The Harley Company.

Franchisees have been granted a license to sell certain ice cream products under the Fran's name since 1977, although the franchisor has been conducting a business of the type operated by the franchisee since 1983. Affiliates of the franchisor are actively engaged in various other sectors of the food service industry, including fast service restaurants, theme restaurants, food service supply business, institutional and retail food production, distribution and sales and food commodity transactions.

The main items for sale will be hand dipped ice cream and yogurt cups/cones, sundaes finished with a variety of toppings such as hot fudge, caramel, butterscotch or fruit, banana splits shakes malts, and ice cream sodas and floats. Most of these items will be consumed immediately on the premises. Davis Plaza provides extensive indoor seating for the food court customers.

In addition to hand-dipped ice cream sales, the Shoppe anticipates doing a material business in the sale of both ice cream cakes and gourmet traditional cakes and birthday cakes. These cakes will be displayed for immediate sale at all times during business hours and can also be produced in quantity on a special order basis for caterers and parties. Phenomenal foot traffic in the plaza and employees from the 200 shops in the mall can support a lucrative cake business for the Shoppe.

The goals and objectives of The Fran's Ice Shoppe of Davis are as follows:

"To deliver a quality product in a consistent, courteous and timely manner in order to have the customer return again for another satisfying, flavorsome treat, while at the same time earning a reasonable return on the initial investment"

The principals believe that for an organization to be successful, the organization must ensure that the customer continues to return to purchase the product, again and again. One way to ensure repeat business is to provide consistency in both the product and service. Fran's product speaks for itself; the service our Shoppe provides will be a function of training, evaluation, and retraining in order to deliver it courteously and in a timely manner.

In order to earn a reasonable return on the investment, along with the ability to repay debt, strict cost-control measures will be implemented. These measures will include, among others, proper and prudent purchasing practices, maximization of product distribution through strict adherence to weights, amounts and recipes (portion control), effective utilization of personnel, and the constant search for ways to reduce the cost of sales of our products without sacrificing quality and service.

In summary, the principals are committed to ensuring that this operation is successful.

The purchase of hand-dipped ice cream and related products is basically an impulse-type purchase by a consumer relating to one of the following stimuli:

• Passing by the Shoppe on the way to another destination,
• Visual contact with the Shoppe's signs,
• Observing someone else consuming one of the Shoppe's products,
• The final course (dessert) after a meal has been consumed elsewhere.

Locating the Shoppe in Davis Plaza gives the business the opportunity to take advantage of all of the above mentioned ways which motivate the consumer to purchase the products offered.

Passing by on the Way to Another Destination

Davis Plaza is comprised of the best known, nationally recognized retail stores and outlets. The unique blend of these operations draws a large cross section of the population to the Plaza to shop for a variety of goods and services. The Fran's Ice Shoppe of Davis will be a 556 square foot store located at the entrance to the food court of the mall. It is on the second level, right across from the main escalators carrying shoppers from the lower to the second level. It is between the main parking structure and B.P.'s, requiring all B.P.'s patrons entering from the main parking structure to pass directly in from of the Shoppe on their way to B.P.'s. The Shoppe is well within walking distance from anywhere in Davis Plaza in five minutes or less. Because of its location, many patrons of the Plaza will pass by the Shoppe on the way to and from another store, making it convenient for an impulse purchase.

Visual Contact from the Shoppe's Sign

Signage is planned for the Shoppe in two locations. Large, colorful neon signs will be located over the dipping cabinets, making them visible from both the food court and from down the mall. Since the Shoppe will be in a corner location, the Shoppe will be visible from several directions in the "I" shaped mall. There is also an opening to below directly in front of the Shoppe, allowing visibility to patrons on the lower level. The location for the Shoppe has the greatest amount of foot traffic in front of it than any other food service in Davis Plaza.

Observing Someone Else Consuming One of the Products

As previously mentioned, the Shop's products more than likely will be consumed on or nearby the premises. The fact that Davis Plaza is enclosed and self-contained will make Fran's products very visible to many shoppers, particularly since all products will be served in containers that display the Fran's logo.

The Final Course (Dessert) After a Meal has been Consumed Elsewhere

In addition to the tremendous foot traffic generated by the major department stores and numerous nationally renowned shops surrounding The Fran's Ice Shoppe of Davis, the Shoppe is to be located at die entrance to The Outdoorum, the Plaza's food court. The food court houses 17 places to eat. The Shoppe can be seen from anywhere in the food court, making it a likely destination for a dessert treat following a meal for the entire family. The Shoppe will have two 3-foot wide, 4-shelf display cases for cakes. One 3-foot display will be for frozen ice cream cakes, and the other will be refrigerated for display of traditional gourmet cakes and gourmet birthday cakes. The principals believe that tremendous potential exists for the sale of birthday cakes in the Plaza since many gifts are purchased there and no competition exists for these items in the Plaza.

An additional marketing strategy of the Shoppe will be sales generated from freezer carts bearing the Fran's logo and colors off site from Davis Plaza. There are many fairs, festivals and parties within the Shoppe's geographic service area (including the Sacramento County Fair, and Renaissance Days) where significant additional sales may be generated on ice cream bars and other novelties. Most importantly, these outside sales will give the Shoppe name recognition which will help make it a primary destination for an expanded segment of the market.

Additional methods of enhancing the Shoppe's name recognition will be local newspaper advertising with coupons, special promotions and discounts to employees of Davis Plaza, companion promotions and discounts with other merchants in the Plaza, and offers to local schools for discounts to students with good grades.

Lastly, additional sales revenue and name recognition for the Shoppe will be generated by sponsoring sports, social, educational and fund-raising activities within the communities served by Davis Plaza. The principals have numerous fund-raising idea and plans for community involvement that will help make the Shoppe a money-maker.

The primary competitors of The Fran's Ice Shoppe of Davis are within the Davis Plaza itself. The principals have done a detailed analysis of the existing ice cream and yogurt shops outside Davis Plaza, and this study is available upon request. The principals believe that the two ice cream and yogurt related businesses inside Davis Plaza are the Shoppe's main competition. They are:

Frozen Treat

Located across The Outdoorum from the Shoppe. Frozen Treat does not serve real ice cream at all. They serve only one flavor of soft serve, vanilla. They make cones, cups, sundaes and shakes and, according to Davis Plaza management, enjoyed $550,000 in sales volume in 1994 and approximately the same sales volume in 1995.

Earl's Ice Cream and Yogurt

Located in the Westbury wing of Davis Plaza. This is a small shop with extremely limited visibility. It is not located in The Outdoorum but is on the outskirts of the heavy traffic area of the Plaza. Earl's serves 24 flavors of real ice cream and 2 flavors of frozen yogurt. No cakes are offered for sale. According to Davis Plaza management Earl's enjoyed $303,000 in sales volume in 1994 and approximately the same sales volume in 1995.

The principals believe that there is outstanding potential for the sale of Fran's super premium quality ice cream, yogurt and related products in Davis Plaza. As just noted, in 1994 and 1995 the sales volume generated for ice cream, frozen yogurt and soft serve in Montclair Plaza was $852,000. The Fran's Ice Shoppe of Davis will be located in the most visible food service location in Davis Plaza. The principals feel that Frozen Treat will not hinder the Shoppe's sales because Frozen Treat serves only average quality soft serve vanilla products. The Shoppe will have 32 flavors of the finest quality ice cream and 6 flavors of frozen yogurt and sorbet ready for sale at all times…as well as ice cream cakes, birthday cakes, gourmet traditional cakes by the slice or whole, and shakes, malts, sundaes, ice cream bars, frozen yogurt and sorbet bars, and sodas.

Other ice cream and frozen yogurt stores exist within a three-mile radius of Davis Plaza. There are four small independent stores and three Scoops stores in this three-mile circle. The closest independent to the Plaza is approximately 2 miles away. As stated previously the principals strongly believe that the Shop's main and most important competitors are inside Davis Plaza. The principals also firmly believe that the quality and selection of Fran's products they will offer, coupled with a superior location within the Davis Plaza, will help them achieve the success they anticipate and will work toward. The principals are also actively engaged in negotiations with the landlord to exclude any new competition from The Plaza during the term of their lease.

The principals, themselves, will manage this business. Augustus Dwyer will be the hands-on manager for the daily operation of the Shoppe, assisted by Cheryl Dwyer. Gus Dwyer shall have the following responsibilities and perform the following duties:

• Oversee the design, development and construction of the Shoppe
• Collect competitive bids for the build out of the Shoppe and for the equipment needed for the Shoppe. Select contractors and equipment suppliers to complete the Shoppe.
• Seek and obtain the necessary financing for this project.
• Attend and successfully complete Fran's Ice Basic Management Training Course # 318 at The Fran's Ice Shoppe Company, Inc. corporate offices in New Haven Connecticut. This is an eleven day training course which will prepare Gus to successfully operate a Fran's ice cream shop. Gus is registered to attend this course from 1 -16-96 to 1 -26-96.
• Plan, coordinate and execute merchandising and promotion of the Shoppe, including Grand Opening activities, and a year round calendar of holidays, special events and numerous other promotional activities.
• Prepare all products to be sold, sourcing the most cost effective suppliers on goods not purchased from Fran's directly. Maintain adequate levels of inventory, while maximizing inventory turns and losing no sales due to out-of-stocks.
• Ensure that standards of product quality control and shop cleanliness required by the franchisor are maintained on a daily basis.
• Recruit, select, interview and hire all Shoppe personnel.
• Perform orientation, training and re-training of all Shoppe personnel.
• Perform all required accounting functions for the Shoppe.
• Personally make a commitment to give 100% best effort and a personal full-time commitment to operating the Shoppe to its greatest potential. Gus will demonstrate the leadership necessary to operate the Shoppe successfully on a daily basis, and to ensure an acceptable return on the initial investment and repayment of debt.

The principals will designate certain properly trained personnel who will coordinate the activities of the other employees during periods when Augustus Dwyer is not on the premises. Those employees will be trained to make prudent decisions in the absence of Gus Dwyer and to carry out the duties of the Manager on an as-needed basis. In the event of an emergency, the principals can be contacted by phone or paged by remote pager and be on-site within 15 minutes.

Six to eight high school and/or college students will be hired to work at the Shoppe on a part-time basis. There will be no full-time employees of the Shoppe other than management.

The principals are developing a program of orientation and training which all Shoppe employees must complete prior to starting work. A written policies and procedures manual will be the foundation for that that training. All Shoppe employees will be trained to perform all customer service, quality control, and cleanliness and sanitation procedures utilized by the Shoppe, and will know exactly what is expected of them as a Fran's Ice Shoppe employee.

The principals have worked for many different supervisors in their 37 years of combined work experience, and have seen many different management techniques and styles. Augustus Dwyer has extensive management experience in both retail and wholesale sales and customer service. Cheryl Dwyer brings to Fran's a wealth of experience as house supervisor in a 205 bed J. Landers Hospital, supervising 60 or more nurses at a time. The combined management experience which the principals have will be an asset to them in training and managing a productive team of Shoppe employees.

The proposed timetable for the project is as follows:

Augustus Herman Dwyer

A strong, responsible businessman and manager, Augustus Dwyer has over 21 years experience in retailing, wholesaling and customer service Gus' roots are in the grocery industry, where he was employed for 14 years. The first 5 years Gus spent working at store level as a box boy, grocery clerk, produce clerk, and produce department manager. He was elevated by Division Corporate Personnel who felt that his talents would be best utilized at the division level and promoted to Division Produce and Floral Buyer.

During this 9 year period, Gus' hands-on approach to his work greatly benefitted his company. Gus planned, researched and implemented a program of fresh fruit, soup and salad bars for the company and personally assisted in the set-up of 41 new salad bars divisionwide.

Gus was also responsible for planning the division's floral program and purchased cut flowers and plants for 110 stores for 4 years.

Utilizing his knowledge and experience in the floral trade, Gus now works as National Sales Manager for a flower wholesaling company in San Francisco. He has an outstanding record in high volume sales and increasing sales revenues. He has expanded the customer base, sourced new suppliers, and increased the variety of product his company sells, resulting in a 30% increase in sales since coming on board with the company.

Gus' strengths include the ability to plan, organize, achieve results quickly, and evaluate and implement winning marketing strategies. He has significant influence with other employees and positively motivates his subordinated and peers. He is an experienced buyer, merchandiser, salesman, and customer satisfaction specialist.

Cheryl Lynn Dwyer

An experienced nurse manager, Cheryl's nursing background involves a total of 10 years as a Registered Nurse, all employed with J. Landers. Seven of the years have been dedicated towards the Management Of Medical-Surgical And Maternal Child Health Nursing Services. Accountabilities include yearly performance evaluations of approximately 45 employees and the general supervision of J. Landers Florin on the evening shift of the entire hospital, which averages 120 employees. All problems unresolved are directed to her for her successful resolution and followup.

Cheryl is responsible for the successful planning and implementation of the Medical-Surgical Department Quality Management Program, which encompasses directing nurses in data collection, action plans and evaluation on a monthly basis. She has completed a 12 week, total quality management course and participated in two task forces utilizing Total Quality Management (TQM).

Cheryl's strengths include effective organization and leadership abilities and extensive interpersonal skills. Cheryl has seven years experience hiring successful employees, coaching, counseling and motivating them to deliver the best nursing care to J. Landers members.

Note: Please see attached career/work histories of Augustus and Cheryl for details.

Sales Break-Even Point

A common question business owners have when considering new business opportunities is this: "How much do I have to sell just to break even?" In other words, "How much revenue do I need to pay all my expenses?"

The question is not as difficult to answer as it might seem. Only three pieces of information is needed to make the calculation.

• The average price of whatever you sell.
• The average cost of whatever you sell.
• The total fixed costs your have to pay no matter what you sell.

or to state it another way…

In the case of The Fran's Ice Shoppe of Davis the Sales break-even is computed as follows:

Summary of Build-Out and Start-Up Costs

• Principal reduction on the SBA loan (in the amount of approx. $24,000 is not shown as an expense on the Inc. & Exp. Statement.
• Payroll expenses are listed under "Labor" under cost of goods sold.

Proforma Balance Sheet

Proforma Statements

Financial Summary

Equipment Schedule

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