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Internet Marketing Manager Resume Examples

Writing a resume for an Internet Marketing Manager position can be challenging. The job entails a wide range of responsibilities, and it is important to include all of the relevant skills and experience that you have to showcase your value as a candidate. This guide will provide tips on how to write a compelling resume for an Internet Marketing Manager position, as well as provide example resumes to guide your own writing process. With the right information, you’ll be able to craft a resume that is sure to stand out from the competition.

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Internet Marketing Manager

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

Highly motivated and experienced Internet Marketing Manager with 10 years of experience in strategic planning, paid media, SEO, content management and analytics. Proven record of driving revenue growth, customer acquisition and optimizing customer lifetime value. Skilled at tracking key performance metrics and leveraging data to inform decisions. A creative problem- solver and innovative thinker who is passionate about driving ad campaigns to increase market share and brand awareness.

Core Skills :

• Search Engine Optimization (SEO)
• Paid Advertising Campaigns
• Analytics & Reporting
• Content Management
• Social Media Marketing
• Digital Project Management
• Strategy & Planning
• Brand Awareness
• Customer Acquisition

Professional Experience :

• Internet Marketing Manager, ABC Company, 2021 – Present
• Oversee all aspects of digital marketing and advertising, including SEO, content management, SEM, SMM, and email campaigns
• Develop and execute performance- driven digital marketing strategies to increase brand awareness and customer acquisition
• Design and manage A/B testing campaigns to evaluate and optimize customer behavior
• Analyze web traffic trends, optimize campaigns for ROI, and recommend new strategies for increasing conversions
• Collaborate with stakeholders, both internal and external, to ensure campaigns are successful

Education :

• Bachelor of Business Administration, ABC University, 2021

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Internet Marketing Manager Resume with No Experience

Recent college graduate with ambition and drive to be successful in the field of internet marketing. Possesses the natural ability to think strategically and implement plans to produce excellent results. Has an extensive knowledge of the internet, social media, and SEO practices.

• Knowledge of internet marketing strategies
• Web page design
• SEO and SEM
• Social media marketing
• Analytical thinking
• Problem- solving
• Excellent communication
• Time management
• Self- motivated
• Mobile app marketing

Responsibilities :

• Design, implement, and monitor internet marketing campaigns
• Generate leads and increase website traffic
• Develop and implement content marketing strategies
• Manage and maintain website content
• Analyze data and make informed decisions
• Monitor and measure online campaigns
• Track and report on website and social media performance
• Develop and manage email campaigns
• Collaborate with other departments to ensure brand consistency
• Stay up to date with the latest marketing trends and technologies
• Work within budget parameters to maximize ROI

Experience 0 Years

Level Junior

Education Bachelor’s

Internet Marketing Manager Resume with 2 Years of Experience

Highly motivated, results- driven Internet Marketing Manager with two years of experience in developing, implementing and managing digital marketing campaigns. A strategic thinker with a passion for data- driven decision making and a proven track record of developing and optimizing digital marketing campaigns that have driven website traffic, brand awareness and customer acquisition. A team- oriented leader who thrives in fast- paced environments and is always looking for new ways to drive innovation.

• Strategic Planning and Execution
• Digital Advertising
• Search Engine Optimization
• Social Media Management
• Email Marketing
• Creative Writing
• Website Design and Development
• Analytical Thinking
• Budget Management
• Project Management
• Developed and implemented comprehensive digital marketing strategies and campaigns.
• Managed, maintained and optimized paid and organic search campaigns.
• Analyzed and tracked website performance and returned on investment (ROI).
• Developed, implemented and managed email marketing campaigns.
• Created, managed, and monitored social media accounts.
• Monitored and evaluated search results and search performance.
• Collaborated with internal and external stakeholders to develop and implement digital marketing campaigns.
• Developed comprehensive content marketing strategies and campaigns.
• Developed and implemented website design and development strategies.
• Managed and monitored website analytics to track performance and ROI.
• Identified and monitored industry trends and technology advancements.

Experience 2+ Years

Internet Marketing Manager Resume with 5 Years of Experience

Dynamic and results- oriented Internet Marketing Manager with 5 years of experience in utilizing modern digital marketing tools and strategies to achieve business objectives. Proven track record of successfully driving online traffic, conversions, lead generation and revenue growth. Adept at developing and supporting online marketing campaigns and designing data- driven strategies for online channels such as social media, search engine optimization, content marketing, email and website development. Experienced in managing, executing and monitoring market research projects and campaigns to identify customer needs and market trends.

• Digital Marketing
• Social Media
• Lead Generation
• Web Development
• Data Analysis
• Campaign Management
• Market Research
• Customer Relationship Management (CRM)
• Budgeting and Financial Planning
• Develop and execute digital marketing campaigns and strategies to increase brand recognition and engagement, attract new customers and improve customer loyalty.
• Design and implement SEO initiatives to increase website traffic and revenue growth.
• Monitor and analyze competitor activities to identify opportunities for competitive advantage.
• Implement social media strategy and campaigns to promote brand awareness and engagement.
• Develop, manage and track online lead generation campaigns and measure effectiveness.
• Create, manage and optimize content for website and other online channels.
• Develop and execute email marketing campaigns to increase customer engagement and sales.
• Develop, maintain and monitor online marketing budget and track ROI.
• Manage and analyze customer data to identify trends and opportunities for improvement.
• Develop, manage and optimize CRM strategies and campaigns to increase customer retention.
• Monitor and analyze market research projects to identify customer needs and market trends.

Experience 5+ Years

Level Senior

Internet Marketing Manager Resume with 7 Years of Experience

I am an experienced Internet Marketing Manager with 7 years of experience developing and implementing successful online marketing strategies for a variety of companies. My expertise includes SEO/SEM, website optimization, copywriting, email campaigns, lead generation, and social media marketing. I have a strong understanding of analytics and ROI, and I am highly motivated to create campaigns that drive customer sales, engagement, and loyalty.

• Website optimization
• Copywriting
• Email campaigns
• Lead generation
• Analytics and ROI
• Campaign management
• Developed and implemented successful online marketing strategies to drive customer sales, engagement, and loyalty
• Optimized website content and improved readability to increase website conversions
• Created and managed email campaigns to promote new products and services
• Managed social media accounts to increase website traffic and brand awareness
• Conducted keyword research and utilized SEO to improve website visibility
• Monitored and analyzed website traffic and campaign performance
• Generated detailed reports to identify areas of improvement and potential opportunities
• Developed and managed budget to maximize ROI

Experience 7+ Years

Internet Marketing Manager Resume with 10 Years of Experience

An experienced and results- driven Internet marketing manager with 10 years of professional experience in the digital marketing sector. Proven track record of creating effective digital marketing campaigns that have achieved successful outcomes in a timely manner. Skilled in SEO, web analytics, email marketing, web design, and developing strategies to increase website traffic and brand visibility. Experienced in planning and managing budgets and monitoring performance to ensure maximum ROI.

• Content Creation
• Web Analytics
• Strategic Planning
• Developing, implementing and managing SEO, digital advertising and social media campaigns to increase website traffic and engagement
• Creating and managing content for website, blog and email campaigns
• Designing and developing website assets
• Monitoring and reporting on digital marketing performance and identifying areas for improvement
• Developing and executing strategies to increase brand visibility and website traffic
• Managing budgets and monitoring expenditures to ensure maximum ROI
• Analyzing web analytics to identify areas of improvement and to identify new opportunities
• Collaborating with internal and external stakeholders to develop and deliver effective digital marketing campaigns

Experience 10+ Years

Level Senior Manager

Education Master’s

Internet Marketing Manager Resume with 15 Years of Experience

An experienced Internet Marketing Manager with 15 years of experience in creating and executing strategic marketing plans for online products and services. Skilled in developing comprehensive digital marketing strategies for a range of clients and managing online campaigns. Possesses excellent knowledge of the latest trends in digital marketing and web technologies. Adept in driving website traffic, analyzing web analytics, and managing email campaigns. Proven ability to successfully build and retain high performing teams.

• Digital marketing strategy
• Online marketing
• Web analytics reporting
• Social media strategy
• Web design & development
• Email marketing
• Team building
• Developed and managed digital marketing campaigns for a range of products and services
• Utilized analytics to track the effectiveness of campaigns and identify areas of improvement
• Implemented SEO/SEM strategies to improve visibility and web traffic
• Created, edited and optimized web content for SEO
• Developed social media strategies and managed accounts including Facebook, Instagram, Twitter, and YouTube
• Designed, developed and maintained company websites
• Developed and managed email campaigns to drive sales and engagement
• Analyzed and evaluated website analytics to determine user behavior and identify opportunities for improvement
• Recruited and managed a team of digital marketing professionals
• Provided ongoing training and coaching to team members to help them reach their full potential

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Internet Marketing Manager resume?

When it comes to creating a successful Internet Marketing Manager resume, there are certain components and skills that should always be included. These essential elements should be included:

• A comprehensive summary of your professional experience, including your accomplishments and the types of projects you have managed.
• Comprehensive knowledge and experience in digital marketing and analytics, including SEO, SEM, social media, website optimization and other digital marketing strategies.
• Experience in developing and implementing campaigns, budgets, and strategies.
• Strong knowledge of web analytics systems and software, such as Google Analytics and Adobe Analytics.
• Demonstrable experience of leading and managing a successful marketing team.
• Excellent communication, organizational, and analytical skills.
• Willingness to stay up-to-date with the latest digital marketing strategies and technologies.

By incorporating these components into your resume, you can ensure that potential employers will recognize your capabilities and qualifications as an Internet Marketing Manager.

What is a good summary for a Internet Marketing Manager resume?

A good summary for an Internet Marketing Manager resume should include an overview of the candidate’s professional experience, accomplishments, and skills, with an emphasis on areas related to digital marketing. It should be specific to the job and showcase the candidate’s expertise in managing digital campaigns, optimizing websites for search engine optimization (SEO), executing email marketing campaigns, and analyzing website traffic. It should also highlight the candidate’s ability to develop and execute effective marketing strategies, identify and target target audiences, and create engaging content. A successful summary should demonstrate that the candidate has the relevant knowledge, skills, and experience to excel in the position.

What is a good objective for a Internet Marketing Manager resume?

As the internet grows in importance, an internet marketing manager is an increasingly lucrative role in the business world. An internet marketing manager is responsible for developing, managing, and executing online marketing campaigns in order to grow brand awareness and acquire new customers. To be successful in this role, it is essential that your resume clearly communicates your skills and experience with online marketing.

A good objective for an internet marketing manager resume should demonstrate your ability to create, execute, and measure successful online marketing campaigns. It should also articulate your understanding of the fundamentals of digital marketing and your willingness to stay current on the latest industry trends and technologies.

Some examples of a good internet marketing manager resume objective include:

• Proven ability to develop and successfully execute effective digital marketing strategies for a wide range of products and services.
• Experienced in using analytics to measure the success and ROI of marketing campaigns.
• Skilled in utilizing the latest digital marketing techniques and technologies to drive brand awareness and boost customer acquisition.
• Demonstrated ability to work collaboratively with stakeholders and partners to drive online marketing initiatives.
• Passionate about staying up-to-date on the latest industry trends and technologies.

How do you list Internet Marketing Manager skills on a resume?

When you include your Internet Marketing Manager skills on your resume, you want to list them in a way that shows potential employers that you have the knowledge and qualifications to succeed in the role. Here are some tips on how to list your Internet Marketing Manager skills on your resume:

• Identify key skills associated with the role, such as SEO/SEM, content management, analytics, email marketing, and social media marketing.
• List each skill under its own heading, with the name of the skill in bold.
• Describe how you’ve used each skill in the past, and provide concrete examples of successful campaigns.
• Highlight any certifications or special trainings you’ve completed related to the role.
• Demonstrate your understanding of trends in the field, such as new technologies or industry changes.
• Showcase any awards or recognition you’ve received for campaigns or projects you’ve led as an Internet Marketing Manager.

By following these tips, you can create a resume that will demonstrate to potential employers that you have the skills and qualifications to be an effective Internet Marketing Manager.

What skills should I put on my resume for Internet Marketing Manager?

When applying for a role as an Internet Marketing Manager, it’s important to highlight your relevant skills on your resume to demonstrate your qualifications. Your resume should showcase qualities like creativity, attention to detail, analytical skills, digital marketing expertise, and strong communication skills. Here are some of the key skills to consider adding to your resume:

• Digital Marketing Expertise: Demonstrate your proficiency in digital marketing channels such as SEO, SEM, PPC, content marketing, and social media.
• Analytical Skills: Showcase your ability to interpret data and use it to inform decisions.
• Creative Thinking: Show your capacity to develop original, innovative strategies and ideas to drive engagement.
• Technical Skills: Include any expertise you have with HTML, CSS, or other coding languages.
• Project Management: Demonstrate your ability to manage multiple projects and campaigns from concept to completion.
• Communication: Highlight your strong interpersonal and written communication skills.
• Leadership: Showcase your ability to lead, motivate, and inspire others.

By highlighting these skills on your resume, you can showcase your qualifications for the role and stand out from other candidates.

Key takeaways for an Internet Marketing Manager resume

When crafting a resume as an Internet Marketing Manager, several key pieces of information should be included to ensure that you stand out among other job seekers. These key takeaways will help you to demonstrate your experience and qualifications in the internet marketing field and will make you a more attractive job candidate.

The first key takeaway for an Internet Marketing Manager resume is a comprehensive understanding of digital marketing. This includes having an in-depth knowledge of SEO, SEM, web analytics, and other digital marketing strategies. It’s also important to showcase your ability to use various marketing tools such as Google AdWords, Microsoft Advertising, and Facebook Ads. Additionally, you should be knowledgeable about content marketing, as well as email and social media marketing.

Another key takeaway for an Internet Marketing Manager resume is the ability to work collaboratively with stakeholders. You should be able to demonstrate how you can effectively work with a team to develop and execute effective marketing campaigns. Additionally, you should be able to showcase your problem-solving skills and ability to meet deadlines.

Finally, an Internet Marketing Manager should be knowledgeable about the latest trends and technologies in the field. You should be able to demonstrate your knowledge of topics such as SEO, web analytics, and digital marketing best practices. Additionally, you should have a good understanding of the importance of measuring results and using data to track and analyze results.

By including these key takeaways on your resume, you will be able to demonstrate that you are an experienced, knowledgeable Internet Marketing Manager. This will help to make you a more attractive job candidate and will help you to stand out from the competition.

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11 Digital Marketing Resume Examples for 2024

Digital Marketing Resume

• Digital Marketing Resumes by Experience
• Digital Marketing Resumes by Role

Writing Your Digital Marketing Resume

• Entry-Level
• Senior-Level

You’ve heard the saying that the hardest part is getting started. When it’s time to  write your digital marketing resume or create a cover letter , staring at a blank page is undoubtedly the worst and most intimidating part of the process.

To help alleviate this stress, we’ve researched what hiring managers want to see on digital marketing resumes. Now we’re sharing our findings with you so you can  build a resume  with confidence.

These digital marketing resume samples have  helped digital marketers get interviews at companies like Slack and Stripe , so they’re a great place to get inspiration for your own resume. No matter what digital marketing role you’re striving for, use our writing tips and templates to help you land more interviews (and get the job) in 2024!

or download as PDF

Why this resume works

• To help you with the formatting process, you can choose a  resume template  so you can easily edit and rearrange sections to your liking. Just be sure to keep everything to one page!
• Think about what you’ve done and how that might translate to revenue or savings.
• For example, did you introduce a new tool that saved your company hours of manual labor? Did you implement new sales funnel techniques that created more conversions?

Digital Marketing Manager Resume

• Project ownership also means that you’re in charge of the outcome, so if you have definitive metrics related to your success, include them! 
• Beyond having proper  resume formatting , you should always  check your resume  multiple times before you hit “submit.”

Entry-Level Digital Marketing Resume

• If you have a college degree, an easy way to demonstrate your skills is by adding a “relevant courses” section. Include a handful of relevant marketing, sales, or communication courses to show what you’ve learned quickly.
• You can also add a projects section to show you have the drive to succeed as a digital marketer. Don’t have any projects? No problem! You can create a personal website or build your own social media following to showcase your skills.
• This three-to-four-sentence statement explains some of your skills, which job you’re applying for, and what you hope to bring to your future workplace. We’d recommend writing a full paragraph and then cutting it down in stages until you’ve got a concise statement that immediately sells your qualifications.

Senior Digital Marketing Manager Resume

• Since you’re applying for a senior role, your work must reflect increased responsibility. Always include any opportunities you’ve had leading a team or developing campaigns from scratch.
• Use strong action verbs like “built,” “supervised,” and “directed” to further highlight your leadership abilities!
• Although soft skills are important, most of your skills should be hard (aka technical) skills you’ve learned. Good examples include  Google Analytics ,  email marketing ,  SEO , and  paid acquisition

Digital Marketing Intern Resume

• Your metrics on SEO achievements, traffic conversions, and ability to leverage digital tools to grow ROI will add authority to your digital marketing intern resume.

Digital Marketing Executive Resume

• When listing down the skills in your digital marketing executive resume, remember to add research tools such as SEMrush and Google Analytics. Proficiency in these tools speaks volumes about your expertise in monitoring traffic data and staying on top of each digital trend!

Digital Marketing Strategist Resume

• Try taking inspiration from Noah’s first bullet point and see how his digital marketing strategist resume gets straight to the point and adds how his leadership in a backlink strategy improves domain authority by 62%!

Digital Marketing Coordinator Resume

• Recruiters want to see your metrics on sales, positive customer engagement, revenue generation, and unique solutions to business problems in your digital marketing resume.

Digital Marketing Analyst Resume

• So, that means you need to show the results of your work. What did you do that resulted in a positive impact on the company?
• For example, did you save time by automating reports? Did you uncover an insight through A/B testing that improved conversion or retention rate? You’ve done good things; now you just need to find and define them!
• The first option sounds much better, of course! Make the formatting process easier by using a  resume template  that’s easy to edit so you can move sections, add color, change fonts, and more. Make your resume as unique as you!

Digital Marketing Specialist Resume

• Use bulleted lists to make your skills and work experience points easy to skim or speed-read.
• Take every opportunity to demonstrate relevance toward the job at hand. Hopefully, your most recent jobs are also the most relevant, so all you should have to do is alter minor details to match the job description.
• Vouch for yourself by packing your work history with measurable examples of accomplishments, like retention rate boosts or large-scale projects.

Digital Marketing Director Resume

• Since you’re applying for a high-level position, you need to show how you’ve advanced in your career, which you can do by emphasizing your most recent accomplishments. Did you create new marketing campaigns that resulted in higher conversions? Did you acquire a host of new clients? Think back on what you’ve achieved and how you can use that to your advantage!
• For example, if you increased customer satisfaction rates, how much did they improve? How many departments did you work with? Adding numbers is an excellent way for employers to evaluate your work!

Related resume guides

• Marketing Manager
• Business Development

Your digital marketing resume serves as your first impression to employers, which means you want it to be formatted correctly for prospective employers. Correct  resume formatting  ensures your digital marketing resume is readable, logical, and professional. 

The most popular formats for resumes are the reverse-chronological, functional, and combination/hybrid formats.

Reverse-chronological, functional, and combination formats

• Reverse-chronological:  This format is the most popular and the most preferred by employers. (It’s the tried and true resume standard!) It’s the best format if you have a strong work history with no employment gaps. It’s also the best option to showcase experience because it provides a clear timeline of your career progression. In this format, your work history and experience are listed in reverse-chronological order, starting with your most recent position.
• Functional:  The functional format is usually used by individuals who have gaps in their work history, have changed careers a few times, or have little relevant experience. Your skills and abilities are listed first in this format instead of your work history. 
• Combination:  This format mixes the reverse-chronological and functional formats to place equal emphasis on skills and work history.

It’s difficult to know which format to choose when  writing your resume . If you’re unsure which to choose, it’s best to use the reverse-chronological format because it’s easy to read with a logical flow. Plus, it’s the unofficial standard for resumes, so employers (and the ATS) know how to scan it quickly.

Digital marketing resume header

You already know the importance of marketing, so when it comes to your resume header, this is where you should display relevant information prominently. It should be located at the top of your digital marketing resume.

The font you use for your name should be larger than that of the rest of the resume, and you should also include the job title (slightly smaller than your name) of the role you’re seeking.

Underneath your title and name, you need to put your contact information, starting with your email address. Avoid using the email you created in high school—if the only handle you have is [email protected] , it takes just a few minutes for a tech-savvy individual such as yourself to set up a new Gmail account with a professional handle.

After your email, add your phone number in case employers wish to contact you directly. Then it’s up to you whether you list your location (just your city and state) and social media links. Your location may be important to alert employers to your availability for an in-person interview, but you can leave it out if you’re out of state.

If you have a LinkedIn profile or other professional websites, list the URLs in your contact header. This is a good way to showcase your skills and experience to employers. (Plus, many employers require your LinkedIn profile on your application.)

What you need to know about the ATS

When you’re applying for a digital marketing position, it’s important to know about applicant tracking systems, also known as the ATS. Employers use the ATS to scan resumes and filter through potential candidates. If your resume isn’t formatted correctly or lacks keywords, it will be filtered out, and you won’t be considered for the position.

If you’re using a  Google Docs resume template  or a  Word resume template , consider certain formatting elements to beat the ATS: 

• Use standard one-inch margins on all sides of your resume; reduce it by a half-inch if needed. This makes it easier for employers to read, and your digital marketing resume won’t look cramped.
• Choose a simple, standard font, such as Arial, Calibri, or Times New Roman. Don’t use a script or ornamental font because it will be difficult to read.
• Use a font size of 10-12 points for the body of your resume. Section headers should be larger at 14-16 points.
• Organize your resume logically with the most important information at the top. The easiest way to do this is to list your experience and education in reverse-chronological order. This format will ensure the reader will see your most recent experience and education first.

Your digital marketing resume writing guide

Though you’re a pro when it comes to marketing, it’s daunting to try and market yourself with only a single page.  Building a resume  is never going to be easy, but it can be a lot easier when you take it section by section with a resume maker .

Important factors in building your digital marketing resume:

• Resume objectives and summaries 
• Work experience 
• Digital marketing skills 
• Education and certifications 
• Projects, interests, and hobbies

Do you need a resume objective or summary?

A  resume objective  is a short statement explaining what you’re looking for in a job and what you can offer. A  resume summary  is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.

You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to  each job for which you apply .

Think you might want to include an objective or summary anyway? Here’s when you should consider using an  objective : 

• You’re changing careers
• You do not have much experience

And here’s when a  summary  might be the key to winning the day: 

• You have at least 10+ years of experience
• You want to highlight an accomplished work history

Excellent objective

Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros. 

Why it works

This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the  marketing job description . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills. 

Excellent summary

Seasoned and goal-oriented digital marketer with 12 years of experience managing and executing successful marketing campaigns across multiple channels, including online, offline, and mobile. I have a proven track record of increasing website traffic and conversions by more than 25% through SEO/SEM, social media, email marketing, and content strategy. Looking forward to joining a tech startup like Steadily, where I can accelerate the growth of the company through a decade-plus of experience and mentorship of junior digital marketers. 

This summary highlights 12 years of experience in digital marketing and explains why the candidate is suited for the job with quantifiable metrics aggregated across total work history. The summary also includes keywords like conversions and SEO from the job description.

Digital Marketing Work Experience

When writing the bullet points for your work history, think about relevant experience. Three to four job experiences are the sweet spot, but if you have fewer than two, we have some tricks that will improve your digital marketing resume. If you’ve had many jobs, keep them handy on a master resume, but don’t list every position; just include the most relevant ones that fit the job description. 

Writing your work experience bullet points

When writing work experience in a bulleted list, active verbs are the best way to describe your expertise and show your work in action. As a digital marketer, the following active verbs could serve you well:

• Strategized 
• Created 
• Automated 
• Optimized 
• Improved 
• Exceeded 
• Coordinated 
• Executed 

Avoid using passive language like “was responsible for.” Similarly, personal pronouns (I, me, my) are space wasters. 

The following three work experience bullet points are a solid start but still lacking:

• I managed a team of 10 employees
• Directed all online marketing campaigns
• Collaborated with management to enhance automation

To be fair, these bullet points have some solid information we can leverage, but they’re still too vague. They fail to demonstrate how your duties gave way to achievement. 

With active language, role specifics, and quantifiable metrics, these become much stronger bullet points:

• Managed a team of 8 junior digital marketers to increase online sales conversions by 10% within 3 months
• Directed an email campaign that increased website traffic by 22% in 2020
• Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours of manual reporting each week

Does every bullet point need some sort of metric or quantifier? No. However, it should be a goal to shoot for.

Demonstrate your impact with metrics

Let’s dive further into metrics. Metrics are important because they allow the reader to determine your effectiveness in your role and if you met expectations. These numbers must demonstrate how  you  impacted the company directly or indirectly.

So, when listing work history, include metrics that support your experience. Aim to have metrics in 60 percent or more of your bullet points, so you’ll be ahead of your competition. Metrics can be derived from several areas: 

• SEO and site traffic performance 
• Marketing campaign results 
• Conversion rate improvements 

For example, your job experience bullet points could look something like tho which you apply. If you’d rather not take the time to tailor it to each position, you’re better off leaving this section out. 

• Led SEO efforts and conversion funnels to generate 170K unique monthly visitors and $1.8M in monthly revenue
• Tracked email and social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 7% more customers per month 
• Created reporting around paid marketing funnels and leveraged this to improve the conversion rate by 210% incrementally

Best digital marketing skills to include

There are two kinds of  skills to include on your resume : hard and soft skills.

Hard skills are technical abilities specific to the job, like A/B testing or Google Analytics. Soft skills are more general traits that employers appreciate across most jobs, like teamwork or communication. While soft skills are important, your digital marketing resume should contain  mostly hard skills . 

Hard skills might include:

• Social media advertising
• Brand awareness
• Google Analytics
• Email campaigns 
• Lead generation 
• Conversion funnels 

Soft skills (again, not the focus) might include:

• Interpersonal communication 
• Self-motivated 
• Detail-oriented 

These are ordinary hard and soft skills used in digital marketing, but there are many more for which an employer may be looking. Pay close attention to the keywords listed in the  marketing job description , then use that to tailor your skills section with six to ten relevant keywords. 

Education and certifications

At minimum, you’ll need a bachelor’s degree to begin your career in digital marketing. This means you can skip listing your high school diploma if you’ve got a degree. If you have a master’s degree, include your bachelor’s as well and list them in reverse-chronological order. 

Especially once you’ve gotten some years under your belt, you don’t need to include anything fancy. Just list the basics: 

• The name of your college or university
• Your degree
• How many years you attended (it’s fine just to list the graduation year)

If you want to show off further training, you can add a dedicated certifications section. Certifications don’t take the place of a degree, but some employers may request certain certs from you. There’s a world of certifications available for you to pursue through Google, Coursera, Facebook, YouTube, and many more.

Certs range in experience level, price, and requirements. If you do have a cert(s) or plan to pursue one, this sort of thing is simple to include. You can briefly list it in the sidebar or at the bottom of your resume. 

Do you need to add projects, interests, or hobbies?

Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on previous job experience. 

If you’re including projects on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullet points will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too. 

Projects could range from anything to developing a social media campaign for a small business or tinkering with a personal blog and optimizing SEO performance. 

Adding an  interests and hobbies section  isn’t the same as a projects section. Consider including this section if the job description references the importance of a good company cultural fit or if they seem pretty casual. Even if the company is casual, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers (but hey, we understand the importance of a good nap).

Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.

For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is creative and doesn’t mind trying new things. As another example, playing rugby throughout college shows that you’re well-rounded and can balance your time well.

Tailoring your digital marketing resume to each job

If you’ve made it this far, you’re nearly there, just hang in there for this critical piece of advice.  Tailor your digital marketing resume to each job you apply for.

Tailoring your resume is easier than you think. You only need to slightly adjust the following sections:

• Work experience bullet points
• Objective/summary (if you included one)

We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. Don’t do a copy/paste job, and be honest about your abilities. Include keywords strategically to show your employer that you have the skills and experience needed.

Ensure your resume is flawless

Lastly, don’t let your resume fall into anyone’s hands until it’s perfectly polished and error-free. Let your resume rest overnight before you return for a final look. For best results,  check your resume  multiple times and even better, have a friend or trusted colleague look it over, too!

Land your digital marketing job

At last, you made it! Maybe you still have to finishing  writing your resume , but we’re confident that your resume will be better with these tried and tested tips. 

Just remember:

• Your resume format matters greatly, and the reverse-chronological format is your best friend. 
• Use your contact header to market yourself quickly by placing it at the top of your document. 
• Plan to beat the ATS by including keywords in the job description.
• An objective or summary is optional, but if you want to include one, tailor it to the job.
• Use active language and metrics in your work experience bullet points to leverage your abilities.
• Job-specific technical skills, particularly those listed in the job description, hold more weight than soft skills.
• List your education in reverse-chronological order.
• Projects, interests, and hobbies might be appropriate to add if you’re short on experience. 
• Customize your resume for every job application.
• Never submit a resume unless it’s error-free, so check it multiple times!

There you have it! With these tips, you’re one step closer to landing your dream digital marketing job. Now, you can become a professional resume builder  and work on your digital marketing cover letter , so you can get more interviews.

We’re cheering you on! 

• Digital Marketing Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Digital Marketing Manager Resumes:

• Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the company's website
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve maximum ROI
• Create and manage social media campaigns across various platforms (Facebook, Twitter, LinkedIn, Instagram) to engage with target audience and increase followers
• Analyze website traffic and user behavior using tools such as Google Analytics to identify areas for improvement and optimize website performance
• Develop and execute email marketing campaigns to nurture leads and increase customer retention
• Collaborate with content team to create engaging and relevant content for website, social media, and email marketing campaigns
• Monitor and respond to online reviews and feedback to maintain positive brand reputation
• Stay up-to-date with industry trends and best practices to continuously improve digital marketing efforts
• Manage relationships with external vendors and agencies to ensure successful execution of digital marketing initiatives
• Provide regular reporting and analysis of digital marketing performance to key stakeholders within the organization.

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Digital Marketing Manager Resume Example:

• Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, influencer marketing, and email marketing.
• Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.
• Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
• Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating visually appealing graphics, and engaging with followers.
• Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in email marketing campaigns.
• Boosted ROI by 10% by setting and monitoring KPIs, conducting data analysis, and optimization of analytics to track and measure campaign success
• Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns
• Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategy
• Boosted brand awareness by 10% by building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media & Audience Engagement
• Influencer Marketing
• Email Marketing
• Targeting and Ad Copy Testing
• Keyword Research and Competitor Analysis
• Content Creation and Visual Design
• List Segmentation and A/B Testing
• Performance Tracking and Data Analysis
• Key Performance Indicators (KPIs)
• CRM Integration and Behavior Tracking
• Web Analytics, Buyer Personas, and Personalization
• Brand Building and Relationship Management
• Internal and External Communications
• Digital Marketing
• Brand Management

Top Skills & Keywords for Digital Marketing Manager Resumes:

Hard skills.

• Social Media Marketing
• Content Marketing
• Web Analytics
• Conversion Rate Optimization (CRO)
• Marketing Automation
• Digital Advertising
• Mobile Marketing
• E-commerce Marketing
• Video Marketing

Soft Skills

• Leadership and Team Management
• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Analytical and Data-Driven Thinking
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building

Resume Action Verbs for Digital Marketing Managers:

• Strategized
• Implemented
• Collaborated
• Personalized
• Conceptualized
• Facilitated
• Orchestrated
• Synthesized

A Better Way to Build Your Resume

Resume FAQs for Digital Marketing Managers:

How long should i make my digital marketing manager resume, what is the best way to format a digital marketing manager resume, which keywords are important to highlight in a digital marketing manager resume, how should i write my resume if i have no experience as a digital marketing manager, compare your digital marketing manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Digital Marketing Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Digital Marketing Managers:

Senior digital marketing specialist, seo manager, email marketing manager, content marketing manager, social media marketing manager, digital marketing specialist, ecommerce marketing manager, marketing communications manager.

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• Internet Marketing Manager

5 Amazing internet marketing manager Resume Examples (Updated 2023) + Skills & Job Descriptions

Build your resume in 15 minutes

Internet marketing manager: resume samples & writing guide, employment history.

• Manage the execution of online campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and display advertising
• Develop and maintain relationships with key stakeholders and vendors
• Develop and implement strategic Internet marketing plans to drive brand awareness and customer engagement
• Conduct A/B testing to optimize campaigns and website performance
• Develop and manage online advertising budgets
• Monitor and report on online marketing campaigns, providing insights into performance and optimization opportunities
• Utilize customer segmentation and analytics to maximize marketing effectiveness
• Collaborate with internal teams to develop and execute digital marketing initiatives
• Generate creative ideas for online campaigns

Do you already have a resume? Use our PDF converter and edit your resume.

Professional Summary

• Create and manage content for digital channels, including website, social media, email, and mobile
• Stay current on digital marketing trends and best practices
• Monitor and maintain website performance and security
• Manage customer service inquiries related to online marketing initiatives
• Analyze web analytics to track and measure website performance and user engagement
• Manage website design and development projects

Not in love with this template? Browse our full library of resume templates

Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

internet marketing manager Job Descriptions; Explained

If you're applying for an internet marketing manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

internet marketing manager

• Responsible for creating and implementing online marketing strategies to increase sales and revenue
• Managed a department of four Internet Marketing Specialist
• Responsible for SEO/SEM maintenance of 11 websites and over 250 landing pages
• Reviewed and validated End-of-Monthly Reports for 11 sites to include visitor traffic, Pay-Per-Clicks and referrals
• Ensured the implementation of marketing activities and Best Practices were fully utilized among all 11 websites
• Established and coordinated 2 flag football teams and 2 softball teams for intramural competition
• Supervised all marketing and planning activities to exceed segment sales and margin goals.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Developed insights on marketing campaigns to assess performance against goals.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Leveraged industry trends and competitive analysis to improve customer relationship building. 

internet marketing manager Job Skills

For an internet marketing manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Search Engine Optimization
• Content Creation
• Content Writing
• Email Marketing
• Digital Advertising
• Social Media Marketing
• PPC Advertising
• Copywriting
• Adobe Creative Suite
• Google Analytics
• Performance Optimization
• A/B Testing
• Graphic Design
• Marketing Automation
• SEO Auditing
• Marketing Strategy

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Documentation
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management.

How to Improve Your internet marketing manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Include your Contact Information and Job Descriptions

Missing job descriptions lessens your chances of getting hired..

• Employers want to know what you've accomplished, so make sure to include descriptions for all of your previous jobs.
• Keep job descriptions short but don't just list your jobs.
• Never copy-paste a job description to post on your resume. Get inspired and use tools to help you write customized descriptions.

How to Optimize Your internet marketing manager Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

• Moniter and report on on-line marketing campaigns, providing insites into performance and optimisation oportunities.
• Developd annd maintian relationshipss with key stakeholdeers annd vendorss.
• Analize web analytic's to track an' measure website performance an' user engagement.
• Creat and manag content for digital channels, includin website, social media, email, and mobil.
• Manege the execusion of online campains, includin search engine optimisation (SEO), pay-per-click (PPC) adverstising, and display adverstising.
• Analize web analytic's to track n' measure website performance an' user engagement.
• Analize web analytics too track an measure website performance an user engagement.
• Colaborate wit internall teams too developd an execute digital marketing initiativs.
• Mointor and maintian website performace and securty.

Correct Grammar and Address Gap Years in Your Resume

Don't leave unexplained gaps in your work history..

• When explaining gaps in your employment section, start by being honest.
• Elaborate on the gap and show that you never stopped learning.
• Explain and elaborate any gap in your work history by highlighting new skills.

internet marketing manager Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an internet marketing manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Greetings Ogilvy Hiring Team

I am a results-driven Internet Marketing Manager with 7 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Jr. Internet Marketing Manager role at Ogilvy, where I believe I can make a valuable contribution to your team.

My diverse life experiences have taught me the importance of adaptability, creativity, and resilience. Whether it was on the job, or simply on my day to day, I have learned to navigate challenges and find innovative solutions. I am confident that I possess the skills and expertise necessary to excel in the position at Ogilvy and I am excited about the opportunity to grow with a team that values these qualities and contribute to your organization's growth and success.

I cannot stress enough how thrilled I am about the chance to join a team of like-minded individuals who share my values and passion for this amazing field. Thank you for considering my application and I hope for the chance to work together.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

Related Resumes & Cover Letters

Contemporary

Professional

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Build your Resume in 15 minutes

Marketing Manager Resume Example for 2024 [With Tips & 8-Step Guide]

With how important presentation is in marketing, your marketing manager resume needs to be close to perfect to impress recruiters. After all, if you can’t “sell” yourself, how can they trust you to sell anything else?

While that may be pressuring to consider, writing a job-landing marketing manager resume doesn’t have to be as hard as you think! 

Just follow our step by step guide to writing a flawless marketing manager resume , including:

• Marketing Manager Resume Example (Better Than 9 Out of 10 Examples)
• Step-by-Step Guide to Write Your Marketing Manager Resume
• 25 Most In-Demand Skills to Put on Your Marketing Manager Resume

To start us off, let’s take a look at a well-written marketing manager resume example:

Marketing Manager Resume Example 

There are several components that make this a great example to follow, including:

• Effective resume summary . It is short, highlights the applicant’s experience, and shows recruiters they’re a relevant applicant.
• Reverse chronological format. This format draws the recruiter’s attention to your most recent and relevant work, making their job much easier. Not to mention, it’s the most popular one worldwide.
• The right contact details. All of the necessary contact details are listed, including the candidate’s LinkedIn URL link, which makes the resume even more professional.
• Relevant Marketing skills. The applicant has included hard and soft skills that are relevant and desirable for the position they are applying to.
• Additional sections that add value. This marketing manager applicant has added certificates, interests, and languages sections that complement his resume.
• Short education section. There is only one item listed in this section, the applicant’s University along with relevant details.
• Focus on achievements over responsibilities. The work experience section focuses on the candidate’s achievements, which show to recruiters exactly how they can excel in the role.
• Optimal resume length. The resume fits perfectly on one page, the optimal length of a resume.

How To Build Your Marketing Manager Resume in 8 Easy Steps 

We’ve shown you what the finished product should look like. 

Now let’s go through the steps you need to follow to get you on your way to writing the perfect marketing manager resume!

#1. Choose the Format & Fix the Layout 

The design and layout of your resume are extremely important. While this is true for everyone, it’s especially true for a marketing manager. This is your chance to show off your marketing skills even before the recruiter reads your resume. 

To start off, you should choose a format . Here are the three most popular ones:

• Reverse-chronological . True to its name, this one lists your skills and work experience in reverse-chronological order, with your most recent job at the top. 
• Functional . This skills-based format puts most of the focus on the skills section of your resume. It is the least popular format and is best for applicants who don’t have much experience to put on their resume. 
• Combination . This is a hybrid format of the reverse chronological and functional formats. It showcases both your skills and work experience. 

While all of these are great in their own way, we recommend you stick with the reverse-chronological format. This is the most popular format among both applicants and hiring managers, and with good reason: 

• It is quick and easy to skim.
• It draws attention to your most recent and relevant position.
• Recruiters worldwide know it and prefer it over other formats.

Here’s what it looks like: 

After you’ve decided on the format, you can start work on the structure and layout of your marketing manager resume. 

Here are some of the basic layout rules you should keep in mind:

• Choose the right font. It’s best to go for something both catchy and professional. We recommend Ubuntu, Roboto, and Overpass. And never use Comic Sans.
• Use the right line spacing.
• Keep the style consistent. Make sure the style choices you make, such as font and spacing, stay consistent throughout your resume.
• Use bullet points. The use of bullet points makes your resume much more reader-friendly than big blocks of text.
• Keep your resume the right length. Keep in mind that recruiters have to go through hundreds of resumes daily, so you don’t want to make yours too long. The ideal length for a resume is 1 page with 475 to 600 words .

Want To Avoid The Hassle? Pick One of Our Tried-and-Tested Templates 

Writing a resume using tools like Word or Google Docs can be a painstaking process. Formatting can be a nightmare and there are limited design options. 

You might spend hours carefully adjusting the layout, for example, only to have to start the process all over again when it ends up spilling over to the next page. 

What if we told you that you can avoid the hassle altogether by using one of our resume templates to write a perfectly tailored marketing manager resume. These templates are designed by a team of professionals, which means they are:

• Easy for recruiters to read
• Easy to scan using Applicant Tracking Systems
• Aesthetically pleasing and eye-catching

Take a look at how our templates compare to the traditional black-and-white resumes:

#2. Add Your Contact Details 

One section that is sometimes overlooked is the contact information section. Although there isn’t as much to it as some of the other sections, it is no less important. 

After all, why put in so much effort to write a spot-on marketing manager resume if you have a typo in your email and the recruiter can’t even call you in for an interview?

This is why the most important thing to watch out for in this section is typos . Not only will recruiters be unable to call you in for an interview, but they will probably be put off by the mistakes . In fact, 77% of recruiters reject applications just because of bad spelling or grammar . 

Aside from that, the section is pretty straightforward. Just make sure you include the following details:

• Phone number
• Social profiles such as LinkedIn

Here is an example of a marketing manager resume contact section done right:

Thomas Murphy

Digital Marketing Manager

570-604-9305

[email protected]

Scranton, Pennsylvania

#3. Impress Recruiters With Your Resume Summary

Just like format and layout, your marketing manager resume summary is a good way to capture recruiters’ attention and show them you’re a relevant applicant. 

This can make a world of difference, considering that 40% of recruiters spend less than a minute reviewing resumes . This means you want to give as much meaningful information as you can in those 2-3 sentences that make up your resume summary. 

A great marketing manager resume summary will include:

• Your years of experience and professional title.
• Your top skills and 1-2 accomplishments. 

In all, your resume summary should give the hiring manager a good idea of who you are, where you are in your career, and what they can expect from you if they decide to hire you. 

Here is a good example of what your summary should look like:

• Digital Marketing Manager with 7+ years of experience leading digital marketing research and analysis. Taken charge of redesigning and upkeeping various company websites and social media accounts. 

#4. Showcase Your Professional Achievements 

Your work experience is one of, if not the most important part of your marketing manager resume . Thus, you want to make sure it’s well structured and focuses on your achievements. 

To format your work experience, make sure you:

• Start by your current/most recent position and go backward in time from there. 
• Add your title, the company name, the location of your workplace, and the years you worked there.
• Add 3-5 achievements and responsibilities under each work entry (with fewer bullet points for older positions).

Formatting your work experience section the right way is barely enough to help you stand out. 

Actually, did you know that 34% of hiring managers will pass right over your application if they don’t see any measurable achievements ? 

That’s why we highly recommend that you prioritize your achievements over your responsibilities in your work experience section. 

As a marketing manager, recruiters want to see your achievements to get a sense of what you can bring to the team if they hire you. 

For example, you can mention how many new business partners you brought in to the previous company you worked for, or by how much you managed to increase sales of a product.

That doesn’t mean, of course, removing your responsibilities altogether and coming up with made-up achievements. 

But if you do have 2 important achievements to list for your previous job position, make sure they come before your responsibilities. 

And, to really drive the point home, make your achievements as quantifiable as possible . Think about it, “decreased customer turnover by 25% in three months by redesigning the webpage UX” sounds way more convincing than “increased customer satisfaction.”  

Here is an example of a well-written achievement in a work entry:

• Redesigned the webpage UX, decreasing customer turnover by 25% within a period of two months. 

And here’s a not-so convincing example: 

• Responsible for improving customer experience.

#5. Include a Short Education Section 

Including information about your educational background is a must on a marketing manager's resume. Hiring managers want to know that you have the right training and knowledge to do the job right. 

That being said, education doesn’t require as much attention as the skills and work experience sections. All you really need to include in this section are details about your university such as your degree, the name and location, and years of attendance. 

Here’s a good example:

MBA in Marketing

Melbourne Business School, Melbourne 

08/2013 -  05/2017

#6. List Industry-Related Skills 

Including key skills can boost your resume by as much as 59% , making it one of the most crucial sections of your marketing manager resume. They can basically show recruiters what they’re getting as part of the package if they hire you. 

That being said, key skills don’t mean listing every single one of your skills. The optimal number of skills you should include in your resume is around 15 to 20 , including both hard and soft skills. 

To filter them out, what you can do is make sure they are directly related to the position you’re applying for ! Sure, knowing the names of all 206 bones in the human body is impressive, but it has nothing to do with marketing. 

25 Skills to Put On Your Marketing Manager Resume 

Hard skills.

• Social Media Advertising
• Google Analytics
• Email Marketing
• Hubspot Marketing
• Facebook for Business
• Microsoft Office
• Pricing Optimization
• Content Marketing
• Quantitative and Qualitative Research
• Writing advertising copy
• Writing Press Releases

Soft Skills

• Written and Verbal Communication
• Detail Oriented
• Influencing others
• Presentation skills
• Public speaking
• Stress Management

#7. Make Use of These Additional Sections 

While the job experience and skills sections are arguably the most important and should take up the most space on your marketing management resume, there are some additional sections that can be quite valuable if you have space left. 

• Languages: This can be super relevant to marketing, as networking and international collaboration are a big part of your job. Feel free to add any language you’re proficient in, especially if you know the company you’re applying to has branches or partners in those countries. 
• Awards & Certificates: You can take this opportunity to show off any accolades you have received for your work, or certificates you’ve acquired.  
• Hobbies & Interests: Though this section doesn’t seem so important, it can be a great way to show your personality and demonstrate how well-rounded and worldly you are – great traits to have in marketing. 

Take a look at how these sections should look like on your marketing manager resume:

Languages: 

• English - Native
• Spanish - Native
• French - Full professional proficiency 
• Chinese - Full professional proficiency

Awards & Certificates

• Creative Media Awards, 2019
• Online Influence Awards, 2016: for PR & Comms

Hobbies & Interests:

• Running a Youtube channel
• Writing film reviews
• Pop-culture trivia 

#8. Attach a Cover Letter to Your Resume 

The final touch that can really set your marketing manager resume apart is a cover letter that’s just as well-written as your resume. 

Not only do recruiters expect you to attach a cover letter to your resume, but they also might not even consider your application without one. 

So take the opportunity to write a great cover letter that will really let hiring managers know who you are and why they should hire you. 

Here is the basic cover letter structure you should follow:

• Header - Make sure this section includes your full and correct contact details, as well as the name and contact information of the hiring professional it is addressed.  
• Greeting - It’s always best to greet the recruiter by their name, as it will show you went the extra mile to research the company and the people doing the hiring. The recruiter will usually be the head of the department you are applying to and you can almost always find their name listed on the company website.
• Opening paragraph - This section of your cover letter should be very attention-grabbing. Impress the hiring professional with some of your biggest achievements. 
• The second paragraph - This is where you convince the recruiter that you’re the perfect candidate for the job. Let them know what skills or experience you bring to the table and why you’re more qualified than the other applicants. 
• Third paragraph - Here you can mention why you’ll fit in well with the company. This will show recruiters that you did your research and also tell them you’ll be a pleasure to work with.  
• Closing - The closing of your cover letter is extremely important. This is the last thing the recruiter will read and will probably be what stays with them the longest. You want to make sure you leave a strong impression so they won’t easily forget you and your best chance to do that is by adding a memorable call to action. 

Key Takeaways

With that, you’re ready to write a flawless marketing manager resume! Set yourself apart from other candidates and make a lasting impression on hiring managers by following our 8 simple tips:

• Format your resume. Presentation is super important in marketing so make sure to design and format it with care. 
• Add the correct contact. Make sure you don’t make any mistakes when entering your contact details. 
• Write an effective summary. Give recruiters a quick overview of who you are and what skills and experience you bring to the table. 
• Focus on measurable achievements. Let recruiters know how effective you are at your job by giving them the facts and figures. 
• Include your educational background. Add information about the university you attended and what degree you received. 
• Add relevant skills. Show recruiters why they should hire you by listing skills relevant to marketing. 
• Use additional sections to add value. Use additional sections such as language, social media, or interests to complement your skills and experiences. 
• Include a cover letter. Let the hiring manager know exactly who you are, why you’re perfect for the job, and how you’ll benefit their company. 

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Digital Marketing Manager Resume Examples and Templates for 2024

• Resume Examples
• Resume Text Examples

How To Write a Digital Marketing Manager Resume

• Entry-Level
• Senior-Level

Digital Marketing Manager Text-Only Resume Templates and Examples

Arthur Brown (123) 456-7890 [email protected] 123 Your Street, Pittsburgh, PA 12345

A Digital Marketing Manager with six years of professional experience, specializing in campaign development, go-to-market strategy, and product marketing. A proven track record of developing innovative marketing strategies to drive penetration across untapped verticals. Adept at collaborating with cross-functional teams to refine campaign execution.

Professional Experience

Digital Marketing Manager, Enhanced B2B Solutions, Pittsburgh, PA May 2016 – Present

• Develop and execute 35+ digital marketing campaigns across paid search, display, and programmatic marketing channels for a B2B technology company, resulting in a 35% increase in lead conversions and $1.5M in pipeline revenue
• Coordinate with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration
• Achieve open rates of 16% and click rates of 3.2% for email blasts and improve engagement across Facebook, Twitter, and LinkedIn social media channels by 50%
• Manage a team of 10+ marketing and sales specialists to drive lead conversion campaigns and enhance marketing operations

Digital Marketing Manager, Accelerated Marketing Inc, Pittsburgh, PA May 2011 – May 2016

• Managed digital marketing campaigns for 25 client accounts within the automotive industry generating $500K-$3M in annual revenue, which included defining brand messaging and strategy for new product launches
• Conducted competitor research to enhance digital campaigns, which included refining marketing initiatives to align with target audiences

Bachelor of Science (B.S.) Digital Marketing University of Pittsburgh, Pittsburgh, PA September 2007 – May 2011

• Digital Marketing
• Go-to-Market Strategy
• Campaign Management
• Social Media Marketing
• Product Marketing

Allison Diamond (123) 456-7890 [email protected] 123 Your Street, Newark, NJ

A Digital Marketing Manager with eight years of professional experience, specializing in SEO, Google Analytics, email marketing, and social media campaigns. A strong history of delivering world-class marketing solutions to grow digital presence and brand awareness for clients. A strong cross-functional leader with expertise in marketing automation.

Digital Marketing Manager, SEO Marketing Pros, Newark, NJ May 2016 – Present

• Manage the development of digital marketing strategies for enterprise client accounts valued at $1.5M-$5M in annual incremental revenue, including the execution of Google Ad campaigns and rebranding initiatives
• Coordinate cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50%-250% increases in page views
• Oversee social media marketing campaigns to grow brand awareness and lead generation for emerging product lines on Instagram, Facebook, and YouTube
• Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

Digital Marketing Manager, Alita Inc., Newark, NJ May 2011 – May 2016

• Developed, managed, and executed SEO, affiliate advertising, and social media programs to drive customer engagement and acquisition in a crowded marketplace for a high-end shoe brand with over $20M in annual revenue
• Drove end-to-end digital marketing campaigns for three footwear product lines, analyzed KPIs, and coordinated with marketing teams to define customer retention strategy
• Led social media campaigns and email blasts to generate new leads and retain existing customers, which contributed to a $1.5M increase in sales

Bachelor of Science (B.S.) Digital Marketing University of Newark, Newark, NJ September 2007 – May 2011

• Marketing Strategy
• Google Analytics
• Search Engine Optimization (SEO)
• Account-Based Marketing (ABM)

Jason Lang (123) 456-7890 [email protected] 123 Your Street, Seattle, WA

A Digital Marketing Manager with 10+ years of experience, specializing in marketing strategy, paid search, brand marketing, and A/B testing. A proven track record of building and leading high-performance marketing teams to execute end-to-end digital campaigns. A strong history of identifying opportunities to transform brand messaging aligned with target audiences.

Digital Marketing Manager, Westline Insurance Inc., Seattle, WA May 2016 – Present

• Enhance website performance and social media presence to drive customer acquisition for an insurance company, and leverage Google Analytics to drive SEO, resulting in a 600% increase in page views and a 100% increase in page clicks month over month
• Partner with product marketing teams and the Director of Marketing to establish a brand identity centered on integrity and transparency
• Collaborate with the data analytics team to build dashboards incorporating data from the CRM, Google, and social media accounts to enhance reporting and provide insights on lead generation and campaign performance

Digital Marketing Manager, Seattle Marketing Solutions, Seattle, WA May 2011 – May 2016

• Led digital marketing initiatives for five customer brands within the health and wellness industry and developed social media presence on Twitter, Facebook, Instagram, and LinkedIn, resulting in a 50%-150% increase in lead generation
• Interfaced with client stakeholders to align marketing copy and brand voice across all social, paid search, and programmatic channels

Bachelor of Science (B.S.) Digital Marketing University of Seattle, Seattle, WA September 2007 – May 2011

• Brand Marketing
• Lead Generation
• Digital Marketing Campaigns

To write an eye-catching digital marketing manager resume, you’ll need to craft an accomplishment-driven document that encapsulates the most compelling aspects of your career.

Emphasize your ability to develop innovative marketing strategies and execute successful campaigns. Demonstrate your strength in leading cross-functional teams and refining brand messaging within your market. This guide provides expert tips to help you translate your work history into a powerful marketing document.

1. Write a dynamic profile summarizing your digital marketing manager qualifications

Start with an opening sentence listing your job title, years of experience, and three to four specializations that align with the job description. Focus on your ability to build, develop, and manage dynamic marketing teams. Showcase key metrics to illustrate your industry expertise and success as a digital marketing manager. An engaging profile will help set the tone for your resume and differentiate you from the competition during the job search process.

Professional Profile - Example #1

A digital marketing manager with six years of professional experience specializing in campaign development, go-to-market strategy, and product marketing. A proven track record of developing innovative marketing strategies to drive penetration across untapped verticals. Adept at collaborating with cross-functional teams to refine campaign execution.

Professional Profile - Example #2

A digital marketing manager with over 10 years of experience specializing in marketing strategy, paid search, brand marketing, and A/B testing. A proven track record of building and leading high-performance marketing teams to execute end-to-end digital campaigns. A strong history of identifying opportunities to transform brand messaging aligned with target audiences.

2. Add your digital marketing manager experience with compelling examples

Bring your story to life for the hiring manager with an accomplishment-driven professional experience section. Generic job responsibilities won’t differentiate you from the competition. Showcasing your career achievements will. Provide key performance indicators (KPIs) to demonstrate the results if you led a digital marketing campaign. Incorporate these metrics into your bullet points if you improved conversions, web traffic, or product revenue.

Quantifying your accomplishments will establish a sense of scope for the hiring manager and demonstrate your proven track record of success within the digital marketing industry.

Professional Experience - Example #1

Digital Marketing Manager, Westline Insurance Inc., Seattle, WA | May 2016 – present

• Enhance website performance and social media presence to drive customer acquisition for an insurance company and leverage Google Analytics to drive search engine optimization (SEO), resulting in a 600% increase in page views and a 100% increase in page clicks month over month
• Partner with product marketing teams and the director of marketing to establish a brand identity centered on integrity and transparency
• Collaborate with the data analytics team to build dashboards incorporating data from the customer relationship management (CRM), Google, and social media accounts to enhance reporting and provide insights on lead generation and campaign performance

Professional Experience - Example #2

Digital Marketing Manager, Enhanced B2B Solutions, Pittsburgh, PA | May 2016 – present

• Collaborate with the data analytics team to build dashboards incorporating data from the CRM, Google, and social media accounts to enhance reporting and provide insights

3. Include digital marketing manager-related education and certifications

Feature your education, certifications, and training courses to show prospective employers you have the background and qualifications to succeed in a digital marketing manager role.

List your degrees, colleges, and graduation dates. Certifications are also important for digital marketing managers, as hiring managers want to see you’re committed to expanding your knowledge in a continuously evolving industry. Career Foundry’s Digital Marketing Program is a great place to start at the entry level.

• [Degree Name]
• [School Name], [City, State Abbreviation] | [Graduation Year]
• Bachelor of Science (B.S.) Digital Marketing
• University of Pittsburgh, Pittsburgh, PA | 2016

Certifications

• [Certification Name], [Awarding Organization], [Completion Year]
• Professional Certification in Digital Marketing, AMA, 2017
• Digital Marketing Program, CareerFoundry, 2016

4. Include a list of skills and proficiencies related to digital marketing managers

Integrate appropriate keywords into your resume to align with applicant tracking system (ATS) software. Employers seek qualified candidates that meet their criteria, and you won’t generate traction on the open market if you fail to meet these initial benchmarks. Highlight a mix of marketing and leadership skills to showcase your versatility as a candidate. Below, you’ll find a list of keywords and action verbs you may encounter during your job search:

5. Feature your leadership capabilities

Leadership skills are essential for digital marketing managers. Not only will you be responsible for managing marketing teams, but you’ll be collaborating cross-functionally with sales and product teams. Demonstrating your ability to interface with diverse teams and client stakeholders will go a long way in helping you secure interviews during the job search.

Focus on providing examples of you creating a high-performance work culture or empowering your team members rather than simply detailing the responsibilities you delegated. This will show hiring managers you’re the ideal fit for their organization.

How To Pick the Best Digital Marketing Manager Resume Template

As a digital marketing professional, selecting a template encapsulating your personal brand is best. That being said, be tactful in your usage of color and graphics. If your visual elements are too overwhelming, they may distract the hiring manager from your content. When in doubt, always prioritize structure, organization, and readability over aesthetics. Opt for a top-down, single-column format that allows you to prioritize key information and provide a straightforward reading experience.

Frequently Asked Questions: Digital Marketing Manager Resume Examples and Advice

What are common action verbs for digital marketing manager resumes -.

Start each bullet point with a strong action verb to infuse a dynamic and engaging element into your writing. Avoid passive language such as “responsible for” or “worked,” as this approach can frame your achievements as mundane job responsibilities. Be sure to differentiate your usage of action verbs. Repeating the same opening word multiple times may cause your bullet points to appear stale and redundant. Below, we’ve compiled a list of action verbs you can use to build your professional experience section:

How do you align your resume with a digital marketing manager job description? -

According to the Bureau of Labor Statistics , the average salary for digital marketing managers was $133,380 in 2023. These positions are expected to grow by 10% over the next decade.

Despite these positive projections, you’ll still need to align your resume with the job description to maximize your odds of landing the interview.

For example, if a company is seeking a digital marketing manager who excels in SEO strategy, provide examples of you implementing innovative digital strategies to drive web traffic. If an organization is seeking a candidate with an extensive background in brand marketing, you feature accomplishments demonstrating your ability to improve messaging for products and services. By customizing your resume for each individual job description, you’ll show hiring managers you’re the ideal candidate for the position.

What is the best digital marketing manager resume format? -

The reverse chronological resume format is the ideal choice for digital marketing managers.

This approach places your most recent and relevant work experience at the forefront of your document. As a management professional with years of experience, always avoid functional resume formats. Listing skills is important, but you won’t generate interviews by only listing buzzwords. You need detailed bullet points that encapsulate the strongest aspects of your career to generate interviews on the open market.

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Craft a matching cover letter to bolster your job application. Tailor your document towards each individual company you apply to. Mention something specific about the organization’s reputation, products, or work culture and why this draws you to apply. For more information, visit our marketing manager cover letter guide .

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Internet Marketing Manager Job Description

Internet marketing manager duties & responsibilities.

To write an effective internet marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included internet marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Internet Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Internet Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the internet marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Technology, Communications, Engineering, Education, Communication, Computer Science, English

Skills for Internet Marketing Manager

Desired skills for internet marketing manager include:

Desired experience for internet marketing manager includes:

Internet Marketing Manager Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Develop and drive the marketing strategies and campaigns
• Represents HK business as a key marketing leader on long-term business directions
• Identify trends and insights, optimize performance of email, data, social media, display advertising with digital media agency
• Support and collaborate with internal partners (sales organization and BIU product teams), external customers (Distributors, DMEs, clinicians, end-users), and industry influencers/KOLs to deliver on annual AOP sales and profitability targets
• Collaborate with BG Marketing Shared Service functions including Marketing Communications, Channel Marketing, Market Intelligence, Reimbursement/Payer Relations and Pricing to ensure efficient ways of working to maximize BG Marketing’s contribution to Americas’ SHR business
• Collaborate across markets and BGs to leverage market solutions
• Support Product Managers in the launch/introduction of new solutions and enhancements developed by the BIU to the local market
• In concert with Pricing Director and Strategic Marketing Program Manager, conduct price realization analytics and pro-actively report and escalate issues in value capture
• Provides direct business/industry domain support to lead the development of messaging and positioning
• Develops specific messaging for IoT in each industry, and managing the creation of relevant assets/collateral for each industry
• Develops and maintains relationships with influential thought leaders, consultants and partners to support awareness activities
• Develops specific marketing and positioning for IoT alliances
• Expected to drive thought leadership activities including articles, whitepapers, blogs, speaking engagements and involvement with key 3rd party organizations
• Understands key macro and micro business drivers and processes within target markets and drives the creation of key messages and stories to support decision makers and users
• Serves as spokesperson for external audiences in area of responsibility
• Track and analyze program data/indicators to improve program impact
• Manage the properties online advertising efforts including
• Management of the consumer response site/effort for websites such as TripAdvisor, Expedia, Open Table, Yelp
• Work with public relations to execute social media strategies, developing specific methods to generate awareness, engagement, and e-commerce conversion through social media
• Work with public relations to nurture and manage interactive buzz focusing on earned media opportunities on blogs and promotional opportunities with social media influencers, social media sites such as Facebook, Twitter, YouTube, Instagram and branded communities (such as Everyonesanoriginal.com) to generate positive exposure
• Devise and deliver specific, actionable plans for improving website performance
• Work closely with agencies and internal resources to implement SEO and conversion strategies
• Provide leadership to agencies or associates responsible for search engine marketing performance
• Assist in data collection and reporting against monthly KPIs
• Work closely with the IoT segment, partner and product stakeholders to identify priorities and partner marketing initiatives
• Define marketing strategies in accordance with the needs of the IoT segment and for driving growth of AWS partners
• You will assist aligning with Corporate marketing around portfolio messaging and positioning, website, industry marketing
• Helping build marketing content and materials and define positioning and messaging of new products will be essential to this role
• It is important to define and execute our demand generation and events strategy while collaborating with corporate and field marketing teams
• There will be an excellent opportunity to work with our creative agencies to deliver highly effective, creative and interactive content to be used for thought leadership, sales training, events
• Collaborate with enablement team to develop enablement materials and training field and partners
• Understand the “pulse” of the sales organization in relation to the sale and help develop sales tools to support them
• Set appropriate and aggressive goals, manage and prioritize resources and drive the growth of AWS through IoT partners
• Development of distinctive competence, value proposition and competitive advantage within the IoT product line
• Cross-functional lead to develop and execute marketing programs to drive revenue growth
• Identification of market problems and opportunity sizing to support new product business case development
• Development of marketing collateral including customer facing presentations, Quick Reference Briefs, web content, and product solution briefs
• Lead development and implementation of internal communication for IoT products
• Develop content in support of press releases related to launch of new products
• Responsible for new product sales training
• Support sales, marketing, and product stakeholders as a marketing subject matter expert through developing and executing go-to-market programs
• Supports sales enablement functions including
• Meet with customers and partners to position our solution, learn customer requirements and educate them about our strategy and product offerings
• Help define the overall marketing strategy for all IoT solutions
• Work closely with Dell Technologies IoT org to deliver joint solutions to market
• Bachelor’s degree in IT or digital media preferred
• Experience with IoT technologies and/or companies
• Familiarity with Salesforce CRM and other marketing software will be helpful
• Identify areas of unaddressed market opportunity and propose innovative solutions to capture the opportunity
• Produce segmentation, targeting, and positioning reports, assess and recommend segment to channel mapping and prioritization for target accounts
• Responsible for producing content for Zayo’s website, blog, magazine, Tranzact platform, social media and other channels
• Engage with sales closely to ensure campaign adoption to generate leads and drive sales
• Manage marketing budgets, track and report on campaign success and progression
• Seek to raise the bar of digital marketing competency, and instill best practices across the team and on the websites / brand stores
• Accountable for all public websites and micro-sites mobile apps, in-room tablet content, and prospect forms
• Responsible for the development of specific channel and customer opportunities through collaboration with internal stakeholders to execute shopper related marketing activation plans
• Creates the channel and account specific shopper marketing execution plans and tactics within defined national brand campaigns/programs, innovation launches, and other product initiatives in alignment with Brand Marketing and Sales
• Ability to work with external agencies and develop a comprehensive plan to drive conversion on-site (Search campaign, Purchase-Based Targeting, Video/Pre-Roll, Improve Product Page Content/Education, etc)
• Build marketing plans with partners and define and execute thought leadership and awareness strategy are critical
• Three years experience working in more than one area related to product marketing
• Four plus years developing Go To Market Product Plans driving revenue growth
• Strong technical understanding of IoT products
• Product or Marketing expertise with IoT products and solutions
• Excellent communicator and experience in delivering customer presentations
• Partners with internal/external stakeholders to lead and execute account specific marketing activities, such as Special Packs, online merchandising and digital/social banners to support overall activation campaign
• Extrapolates brand insights in the creation and development of defined shopper related marketing plans for all brands
• Accountable for the analysis and reporting of market activation data and provides corrective action recommendations in collaboration with brand teams
• Act as key point of contact for marketing and sales on new product development (NPD) timing, planning, development
• Responsible for creating and leading demand-generation and nurture marketing plans, campaigns, and offers -- including acquisition, upsell and cross-sell programs
• Own the address-based and geographic targeting strategy from a CRM standpoint in collaboration with the Data Analytics, Predictive Modelling and Geospatial teams
• Measure marketing tactics across all address-based programs, while communicating key learnings to external stakeholders
• Work closely with Sales Operations, Commercial Strategy and Product to deliver strong marketing plans that deliver on address-based objectives
• Ensure programs are strategically aligned with the overall quarterly objectives and reinforce value proposition
• Help to overcome cross-functional hurdles or dependencies preventing success of marketing programs
• Experience developing and executing GTM and STP strategies
• Telecommunications, software or cloud industry experience preferred
• Manage the Cluster marketing budget (A&P)
• Embed Channel marketing strategy into the local country / cluster VC community, including defining and operationalizing all collaboration points within country / cluster
• Develop online campaigns to maximize traffic to inContact with local online customers
• Participate in customers meetings with online KAMs and create working relationship directly with the marketing department of the customers

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Digital Marketing Manager job description

A Digital Marketing Manger is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.

Thanos was COO at Workable. He writes about data protection and compliance. Formerly with IBM and Accenture.

Refreshed on

April 3, 2022

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

This Digital Marketing Manager job description template is optimized for posting in online job boards or careers pages and easy to customize for your company.

Digital Marketing Manager responsibilities include:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

Hiring a digital marketing manager? Sign up for Workable’s 15-day free trial to post this job and hire better, faster.

Want to generate a unique job description?

Looking for a job.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Post this Digital Marketing Manager job to over 200 job boards at once.

Frequently asked questions, related job descriptions.

• Digital Marketing Strategist job description
• Digital Media Specialist job description
• SEO Manager job description
• Marketing Manager job description

Related Interview Questions

• Digital Marketing Manager interview questions and answers
• Strategic-thinking interview questions and answers
• Search engine marketing specialist (SEO/SEM) interview questions and answers

Related Topics

• Best recruitment strategies to attract top talent
• How to hire a marketing person: 5 quick hiring tips
• 5 of the best ways to advertise job openings on social media

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Internet Marketing Manager Resume Sample

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Work Experience

• Ensure websites are accurate at all times – troubleshoot any issues
• Create and maintain social media platforms
• Monitor social media metrics to ensure optimal reach to target audiences
• Perform all digital photography to support full spectrum of internet marketing activities and initiatives
• Understand all technical facets of internet business
• Understand Manufacturer & State regulation for compliancy
• Maintain Compliance with OEM’s in regards to Lead Management & Websites
• Work in combination with Lithia and 3rd party providers to set up lead contracts
• Work with 3rd party providers to secure technical setup
• Integrate lithia.com with 3rd party photo providers
• Work in conjunction with LAD to coordinate web-marketing initiatives
• Facilitate web growth & support for dealership website while maintaining creative control
• Gain a working knowledge of dealership business
• Gain a working knowledge of software used by Lithia Automotive Group
• Present suggestions to enhance Lithia systems
• Communicate with callers in a professional, friendly, efficient manner
• Handle tasks in a quick, efficient manner
• Keep work area neat & clean
• Possess an acceptable driving record and valid driver’s license in state of residence
• Create and communicate compelling messaging to advance Autodesk’s position as a leader in cloud software, specifically in the field of Industrial IoT
• Experience marketing software-related / high-tech products
• Successful track record leading solution or industry marketing initiatives
• Implement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels’ search agency

Professional Skills

• Active Listening skills – Gives full attention to what other people say, takes time to understand the points being made, asks questions as appropriate, and does not interrupt at inappropriate times
• Presentation skills – Presents information in a clear and professional manner
• Intermediate Computer Skills – Word, Excel, Outlook
• Typing – Ability to efficiently enter accurate information into our systems
• Overall accuracy of the website
• Handle multiple tasks with a positive attitude
• Five years of online marketing, and digital messaging (texts, email, app notifications) experience including knowledge of SEO in a corporate marketing or agency environment

How to write Internet Marketing Manager Resume

Internet Marketing Manager role is responsible for design, software, events, digital, manufacturing, planning, database, messaging, automation, gaming. To write great resume for internet marketing manager job, your resume must include:

• Your contact information
• Work experience
• Skill listing

Contact Information For Internet Marketing Manager Resume

The section contact information is important in your internet marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

• First and last name
• Telephone number

Work Experience in Your Internet Marketing Manager Resume

The section work experience is an essential part of your internet marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to. This section, however, is not just a list of your previous internet marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular internet marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Internet Marketing Manager resume experience can include:

• Responsible for working with the Marketing team to develop the organization’s Web and mobile and digital communication strategies
• Guides and directs internet marketing activities, including website development, search engine optimization and email campaigns
• Knowledge of leading edge, online sales and marketing techniques and technologies
• Works with the Vice President of Interactive Gaming to develop strategy for all online initiatives
• Analyzes team members in the development of online creative ideas, campaigns and advertising on a national level
• Develops programs for supporting internal clients to help publicize and generate participation in on-property events

Education on an Internet Marketing Manager Resume

Make sure to make education a priority on your internet marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your internet marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

• School you graduated from
• Major/ minor
• Year of graduation
• Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Internet Marketing Manager Resume

When listing skills on your internet marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical internet marketing manager skills:

• Programming experience desired
• At least three years’ experience in digital marketing and direct content management using content management systems
• Manages priority and workflow of departmental projects relating to web and mobile app development
• Reports on measures, analysis and the effectiveness of internet marketing activities
• Understanding and optimizing user conversion marketing funnel, and web analytics goals
• Assists with developing and implementing the marketing strategy for online programs

List of Typical Skills For an Internet Marketing Manager Resume

Skills for marketing manager, internet.org resume.

• Familiarity with Google Analytics or other web analytics tools and metrics
• Knowledge of search engine optimization practices also an asset
• Self-starter with the ability to manage one’s own time and provide leadership to others
• Manages relationships with internal divisions and third party agencies to ensure that all online systems are developed, deployed and maintained on-schedule, on-budget and to the highest standards of excellence
• Ensures that online issues are effectively anticipated and addressed and appropriate actions are taken to solve problems
• Manages prospect database for digital communication and oversees omni-channel communications
• Accountable for all public websites and micro-sites as well as mobile apps, in-room tablet content, and prospect forms

Related to Internet Marketing Manager Resume Samples

Account marketing manager resume sample, development marketing manager resume sample, program marketing manager resume sample, marketing manager operations resume sample, manager marketing manager resume sample, launch marketing manager resume sample, resume builder.

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25 Marketing Manager Resume Examples - Here's What Works In 2024

Skilled marketing managers are highly sought-after by businesses in virtually every industry. our resume templates will help you shine as a job candidate in 2023 (google docs and pdfs attached)..

Marketing managers can be invaluable assets for businesses of any size. While their jobs can encompass a variety of responsibilities, these individuals drive their company’s brand and public image while developing strategies to promote its products and services. They also typically oversee marketing departments, supervise other employees, and manage budgets. The future looks bright for people seeking to enter this bustling, fast-paced profession. According to the US Bureau of Labor Statistics , job opportunities for marketing managers are expected to grow by 6% between 2019 and 2029. Marketing departments aren’t going to disappear anytime soon because they provide such a vital service to businesses. Companies rely on marketing to promote public awareness of their brand and connect with customers. To be successful as a marketing manager, you’ll need to have a balance of analytical and creative skills. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Strong leadership skills are also essential for this senior-level position. How can you become a marketing manager in 2023? You’ll need a knockout resume to set yourself apart from other applicants. Let’s look at some marketing manager resume templates that will help you get hired.

Marketing Manager Resume Templates

Jump to a template:

• Marketing Manager
• Product Marketing Manager
• Social Media Marketing Manager
• Digital Marketing Manager
• Digital Marketing Specialist
• Marketing Director
• Email Marketing Manager
• Content Marketing Manager
• Marketing Communications Manager
• Marketing Account Manager
• Senior Marketing Manager

Jump to a resource:

• Keywords for Marketing Manager Resumes

Marketing Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Marketing Manager Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 25: Marketing Manager Resume Example

A marketing manager helps businesses generate more sales or get a particular community’s attention. They are responsible for leading the entire marketing operations, including conducting research, developing and implementing strategies, estimating budgets and resources, and delegating tasks. This is a role that requires project management skills and analytical thinking. You should use your resume to illustrate your value, so it’s a good idea to include quantifiable achievements in your work experience section.

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Tips to help you write your Marketing Manager resume in 2024

   understand your target audience..

Yes, we’re talking about your potential employer. You can leverage the same principles you use in your marketing research for your job hunt. Before writing your resume it’s a good idea to do some research on your potential employer to understand what they’re looking for. Is it an agency or a niche-specific company? In that case, are you familiar with that niche? If so, it’s definitely worth mentioning that on your resume, either in the skills section or as part of your work experience. What skills would be useful for helping your potential employer generate more leads? Use this information in your favor to craft the ideal resume.

   Craft your resume based on your specialty.

What differentiates you from the competition? Most marketing managers are generalists, but it’s all about proportions and value. Are you more proficient at SEO? Do you stand out when it comes to data analytics? Your job hunt should be treated like a marketing campaign, and your resume is what will get your potential employer’s attention. Therefore, it is important to accentuate your strengths and value. It is also a good opportunity to incorporate relevant keywords.

Skills you can include on your Marketing Manager resume

Template 2 of 25: marketing manager resume example.

When you’re seeking a marketing manager position, your resume should highlight the skills and abilities that will help you succeed in the role. A great marketing manager is a skilled communicator, a creative problem solver, and an astute analyst -- so your work experience should show how you’ve successfully used all of these skills (and more) at past jobs.

   Uses specific metrics to measure achievements in the marketing industry

Marketing is a competitive, results-driven field. You need to be able to achieve concrete, measurable outcomes in order to succeed in this profession. Being able to quantify your accomplishments at past jobs (e.g. “increased site traffic by 15%” or “generated over $1.5 million in revenue”) shows that you can make a meaningful impact at a company.

   Effective use of skills section to describe marketing skills

Although you don’t need a technical background for a marketing manager role, you may need to be familiar with certain types of software (e.g. for data analytics or marketing automation). It’s wise to use your skills section to showcase your knowledge of programs like Facebook Ads, CRM tools, or Influencer Marketing.

Template 3 of 25: Product Marketing Manager Resume Example

If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.

Tips to help you write your Product Marketing Manager resume in 2024

   showcase your experience collecting and interpreting data.

Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.

   Highlight proficiency with online marketing tools

It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.

Skills you can include on your Product Marketing Manager resume

Template 4 of 25: product marketing manager resume example.

The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.

   Focus on your impact rather than your responsibilities.

The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.

   Demonstrate your ability to make data-driven decisions on your resume.

Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.

Template 5 of 25: Product Marketing Manager Resume Example

Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.

   Shows growth through promotions

Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.

   Emphasizes past work experiences and achievements

You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.

Template 6 of 25: Product Marketing Manager Resume Example

The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.

   A long history of successes

The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.

   Positive results from a variety of responsibilities

Product marketing managers need to wear multiple hats for their position, and this resume demonstrates that the applicant is skilled at a large variety of relevant marketing tasks. Not only is their experience with social media detailed, but their e-commerce proficiency and even international successes are included as well.

Template 7 of 25: Social Media Marketing Manager Resume Example

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 8 of 25: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 9 of 25: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 10 of 25: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 25: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 25: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 25: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 25: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 15 of 25: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 16 of 25: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 17 of 25: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 18 of 25: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 19 of 25: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 20 of 25: Email Marketing Manager Resume Example

Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential. Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.

Tips to help you write your Email Marketing Manager resume in 2024

   include all industry-standard email marketing tools..

There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.

   Include metrics relevant to email marketing.

Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.

Skills you can include on your Email Marketing Manager resume

Template 21 of 25: content marketing manager resume example.

A content marketing manager manages the creation of content meant to engage and attract customers to a company’s brand and products. In this position, you will create the content strategy, handle budgets, manage content creators, and evaluate content engagement. Recruiters will be looking to see a background in marketing - especially digital marketing - and strong managerial experience. Take a look at this recruiter-approves resume.

Tips to help you write your Content Marketing Manager resume in 2024

   include digital-marketing-specific skills..

Digital marketing is unique from other forms, of marketing, so specify your marketing skills to digital marketing skills. These would include things like expertise in SEO or Google Analytics.

   Use content marketing keywords.

Get passed and ATS resume filters by using relevant content marketing keywords. These may include words like SEO, social media, email, Google Analytics, etc.

Skills you can include on your Content Marketing Manager resume

Template 22 of 25: marketing communications manager resume example.

A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company’s products. This content may include product fact sheets, brochures, graphics, etc. As a manager, you will take more of an overseer role so your management and leadership skills need to be strong and effective. You will be expected to have a strong background in marketing and communications and to have an excellent understanding of the company’s products. Because this is a manager's position, at least 5 years of experience will be expected.

Tips to help you write your Marketing Communications Manager resume in 2024

   show career progression in marketing..

To arrive at a management position, you need to show leadership and initiative. Showing a steady ascent in the marketing department with promotions shows that you have been an excellent employee and that previous employers have identified you as someone with leadership potential.

   Get marketing-related certification.

Show recruiters your dedication to the profession by going the extra mile and gaining certification in marketing-related topics. This applicant has certifications in marketing communication and social media marketing.

Skills you can include on your Marketing Communications Manager resume

Template 23 of 25: marketing account manager resume example.

Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.

Tips to help you write your Marketing Account Manager resume in 2024

   show marketing experience using multiple mediums..

This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.

   Mention the industries you have worked in.

Your marketing approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what marketing is effective in that sector.

Skills you can include on your Marketing Account Manager resume

Template 24 of 25: marketing account manager resume example.

A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills. Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.

   Use strong action verbs which stress marketing skills.

Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.

   Focus on marketing skills in the skills section.

As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.

Template 25 of 25: Senior Marketing Manager Resume Example

A senior marketing manager will oversee the operations of their marketing department. They are charged with taking the lead in developing marketing strategies and supervising the execution of those strategies. As such, managerial and leadership skills are essential for success. You will be expected to have a degree in marketing or a related field and will need to have years of experience in the same. Take a look at this recruiter-approved resume sample.

Tips to help you write your Senior Marketing Manager resume in 2024

   show growth in your marketing promotions..

To get to a senior role, you need to show previous success and recognition of your success by previous employers. Showing promotions in the marketing field is an easy way to indicate that you are an exemplary employee and that your previous employers thought you deserving of promotions.

   Add technical skills relevant to being a senior marketing manager.

This resume doesn’t use a long list of skills and instead prioritizes the most relevant skills for the job. Do the same and mention the most relevant skills for this position.

Skills you can include on your Senior Marketing Manager resume

To bring you the most effective tips for writing a strong Marketing Manager resume, we collaborated with hiring managers from top companies like Procter & Gamble, Spotify, and Google. They shared insider knowledge on what they look for when hiring marketing professionals, and we've distilled their advice into actionable tips you can use to improve your resume and land your next marketing role.

   Highlight your marketing campaign experience

Hiring managers want to see the specifics of marketing campaigns you've worked on. Instead of simply listing your responsibilities, provide concrete examples:

• Led social media marketing campaign on Facebook and Instagram, resulting in a 30% increase in website traffic and 250+ new leads
• Managed $500K Google Ads campaign over 6 months, optimizing ad spend to decrease cost-per-click by 20% while maintaining lead quality

Quantify your results whenever possible, as this gives employers a clear picture of your potential impact on their business.

   Showcase your knowledge of marketing tools and technologies

Modern marketing relies heavily on tools and technologies to automate, analyze, and optimize campaigns. Show employers you're well-versed in the tools of the trade:

• Proficient in marketing automation tools including Marketo, Pardot, and HubSpot
• Skilled in Google Analytics, Google Ads, and SEO tools such as Ahrefs and SEMrush
• Experience with CRM systems like Salesforce and Microsoft Dynamics

Be specific about the tools you've used and your level of expertise. If you have certifications, such as Google Analytics or HubSpot Inbound Marketing, be sure to include those as well.

   Demonstrate cross-functional collaboration skills

Marketing managers rarely work in isolation. They often collaborate with sales, product, design, and other teams to bring campaigns and initiatives to life. Highlight your ability to work cross-functionally:

• Partnered with sales team to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads
• Collaborated with product team to launch new feature, creating go-to-market strategy and messaging

Avoid simply stating you have "strong collaboration skills." Instead, provide concrete examples of how you've worked with other teams to achieve business objectives.

   Tailor your resume to the specific role

Not all marketing manager roles are the same. A company seeking a Digital Marketing Manager will have different expectations than one hiring a Brand Marketing Manager. Tailor your resume to the specific role:

• Experienced marketing professional with 5+ years in the field

Instead of a generic summary like the one above, speak directly to the role:

• Digital Marketing Manager with 5+ years experience driving growth through paid social, SEM, and email marketing campaigns

Review the job description carefully and mirror the language and requirements in your resume. This shows employers you've taken the time to understand their needs and how you can meet them.

   Include non-traditional marketing experience

Marketing extends beyond just paid advertising or content creation. If you have experience in related areas, include that on your resume:

• Planned and executed company's first user conference for 500+ attendees
• Managed company's social media presence, growing LinkedIn followers by 200% over 6 months
• Served as liaison between marketing and sales teams to ensure alignment on lead quality and campaign objectives

These types of experiences demonstrate your versatility and ability to think beyond traditional marketing channels. They can help you stand out, especially if you're earlier in your career or transitioning from a different field.

   Highlight your leadership and project management skills

As a marketing manager, you'll likely be responsible for leading campaigns and initiatives from ideation through execution. Showcase your leadership and project management abilities:

• Led cross-functional team of 6 to plan and execute multi-channel product launch campaign
• Managed $1M+ annual marketing budget, allocating funds across channels to maximize ROI
• Mentored and coached junior marketing associates, providing guidance on campaign strategy and execution

If you don't have formal management experience, highlight instances where you took the lead on a project or initiative. Employers want to see that you have the potential to lead and drive results.

So, do you think you have what it takes to be a marketing manager? If you’re ready to apply for jobs, here are some tips for crafting a strong resume that will set you apart from your competition.

  List your marketing hard skills in a skills section

You don’t always need to include a skills section in your resume, but it’s always a good idea to add one when you’re applying for marketing jobs. As a marketing manager -- and especially if digital marketing is your focus -- you’ll probably need to have at least some technical knowledge. If you’re proficient with things like Google Analytics or Facebook Ads, these abilities can help make you a stronger job candidate. Utilize your skills section to list all marketing-related software you have experience with.

  Tailor your resume to the specific job you’re after

When you’re job hunting, it’s always a smart idea to tailor your resume to the specific position you’re applying for. On a marketing manager resume, you may want to highlight your past experiences with marketing, advertising, social media, web analytics, CRM systems, SEO, and other related areas. Also be sure to mention any management or leadership positions you’ve held. Adding marketing-related keywords to your skills and work history sections can help you tailor your resume even further. These keywords can also get your resume through automated tracking systems (ATS) and other filters that many employers use to sift through incoming applications. For keyword ideas, browse marketing manager job listings, look for commonly-used words or phrases, and incorporate them into your resume.

   Sell yourself with strong bullet points

As a marketing professional, you need to be able to market yourself to potential employers. Make it an easy choice for a recruiter to hire you by showing that you are the most qualified person for the job. Strong resume bullet points are one of the most effective ways to sell yourself as a candidate. Bullet points should be bite-sized summaries of what you’ve accomplished at past jobs. If at all possible, include numbers and metrics to illustrate the impact of your actions. Did you generate tons of revenue for a past company? Did you significantly increase the audience or engagement on your former employer’s social media channels? Mention specific results you achieved so hiring managers can see proof of your marketing skills. What should your bullet points look like? Here are some weaker and stronger examples to help guide you in the right direction.

• Assisted with implementing digital marketing strategies

“Assisted” is not a strong verb to lead with. It implies that you played a secondary or passive role in the project you were working on, and that’s not the message you want to convey. This bullet point is also incredibly vague and says nothing about what digital marketing strategies you employed or how they impacted the business. STRONGER

• Designed and executed email marketing and advertising campaigns that drove a $2 million increase in revenue

A bullet point like this one is much more vivid and impactful. It starts on a strong note with a clear action verb (“designed’), describes what you did in greater detail, and includes an impressive result that you accomplished through your work.

Writing Your Marketing Manager Resume: Section By Section

  header, 1. include your name and contact information.

Your header should prominently feature your full name, phone number, and email address. This makes it easy for recruiters to identify and contact you.

• John Smith 123-456-7890 | [email protected]

Avoid using nicknames or unprofessional email addresses that could raise red flags:

• Johnny 'The Marketer' Smith 123-456-7890 | [email protected]

2. Showcase your marketing specialty

If you specialize in a particular area of marketing, consider including it in your header. This helps recruiters quickly understand your expertise and determine if you're a good fit for the role.

• John Smith Digital Marketing Specialist 123-456-7890 | [email protected]
• Jane Doe Content Marketing Manager 123-456-7890 | [email protected]

However, avoid using overly broad or vague titles that don't clearly communicate your focus:

• Marketing Guru
• Marketing Rockstar

3. Keep it simple and professional

While it may be tempting to get creative with your header design, it's best to keep it clean and easy to read. Stick to a standard font, use clear section headings, and avoid using graphics or logos.

John Smith Digital Marketing Manager New York, NY | 123-456-7890 | [email protected] LinkedIn: linkedin.com/in/johnsmith

Busy, cluttered headers with too many design elements can be distracting and take away from your qualifications:

John Smith Marketing Manager Extraordinaire! 123-456-7890 | [email protected] | New York, NY 10001 [photo] [company logo] [links to social media profiles]

  Summary

A resume summary is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and accomplishments, tailored to the specific job you're applying for. While a summary is not required, it can be a valuable addition to your resume if you have extensive experience in marketing or are making a career change.

When writing your summary, focus on your most relevant qualifications and achievements, using specific examples and metrics to demonstrate your value. Avoid using an objective statement, as it is outdated and does not provide any additional information that is not already covered in your resume.

To learn how to write an effective resume summary for your Marketing Manager resume, or figure out if you need one, please read Marketing Manager Resume Summary Examples , or Marketing Manager Resume Objective Examples .

1. Highlight your marketing expertise

Your summary should showcase your expertise in marketing and your ability to drive results. Use specific examples and metrics to illustrate your impact, such as:

• Experienced marketing manager with a proven track record of increasing brand awareness and generating leads through targeted campaigns
• Skilled in developing and executing marketing strategies that have resulted in a 25% increase in website traffic and a 15% boost in conversions

Avoid using vague or generic statements that do not provide any real insight into your abilities, like:

• Marketing professional with experience in various industries
• Results-driven marketing manager with a passion for success

2. Tailor your summary to the job description

Your summary should be tailored to the specific marketing manager position you're applying for. Review the job description carefully and identify the key skills and experience the employer is looking for. Then, incorporate those elements into your summary to demonstrate your fit for the role.

For example, if the job description emphasizes digital marketing experience, your summary might look like this:

Digital marketing manager with 5+ years of experience developing and executing successful online campaigns. Proficient in SEO, SEM, social media marketing, and email marketing. Achieved a 30% increase in organic traffic and a 20% improvement in email open rates for previous clients.

3. Showcase your leadership and collaboration skills

As a marketing manager, you'll likely be responsible for leading a team and collaborating with other departments. Use your summary to highlight your leadership and collaboration skills, such as:

• Experienced in managing cross-functional teams to deliver marketing campaigns on time and under budget
• Strong leadership skills, with a proven ability to mentor and develop junior marketing team members

Avoid mentioning soft skills directly, like "strong communication skills" or "team player." Instead, provide examples that demonstrate these qualities in action.

  Experience

The work experience section is the heart of your marketing manager resume. It's where you highlight your most relevant and impactful professional experiences. This is your chance to show potential employers how you've excelled in previous roles and made a positive impact on the companies you've worked for.

In this section, we'll break down the key steps you should follow when writing your work experience section to make it stand out to hiring managers.

1. Highlight your marketing campaigns and initiatives

As a marketing manager, your resume should showcase the successful marketing campaigns and initiatives you've led. Provide specific examples of campaigns you've managed from start to finish, and the results you achieved.

• Spearheaded a social media marketing campaign that increased brand awareness by 25% and generated 10,000 new leads
• Developed and executed a content marketing strategy that increased organic traffic by 50% and improved lead generation by 30%

Avoid simply listing your responsibilities without providing context or results:

• Managed social media accounts
• Created content for blog and website

2. Showcase your leadership and team management skills

As a marketing manager, you likely manage a team of marketers and work cross-functionally with other departments. Highlight your leadership and team management skills in your work experience section.

• Led a team of 5 marketing specialists to develop and execute a multi-channel marketing campaign that generated $500K in revenue
• Collaborated with sales and product teams to align marketing efforts with business objectives, resulting in a 20% increase in qualified leads

Avoid simply stating that you managed a team without providing context or results:

Managed a team of marketing specialists

3. Use metrics to quantify your impact

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the scope and significance of your achievements.

• Increased email open rates by 30% and click-through rates by 15% through targeted email marketing campaigns
• Reduced customer acquisition costs by 25% through optimization of digital advertising campaigns

If you don't have access to specific metrics, you can still provide context for your achievements:

• Launched a new product line that became one of the company's top-selling products within the first 6 months
• Developed and implemented a brand messaging strategy that significantly improved brand recognition and customer loyalty

4. Highlight your technical skills and tools

Marketing managers often use a variety of tools and technologies to analyze data, automate campaigns, and measure results. Showcase your technical skills and the tools you've used in your work experience section.

• Utilized Google Analytics and Salesforce to track and analyze marketing campaign performance, resulting in a 20% increase in ROI
• Implemented Marketo to automate email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates

Avoid simply listing the tools you've used without providing context or results:

• Proficient in Google Analytics
• Experience with Salesforce and Marketo

  Education

Your education section is a vital part of your resume as a marketing manager. It's where you showcase your academic background and relevant coursework that qualifies you for the role. Here are some tips to help you write an effective education section:

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work backwards. For each degree, include:

• Name of the institution
• Location of the institution
• Degree earned
• Graduation date (month and year)
• Major/minor
• GPA (if above 3.5)

Here's an example:

New York University, New York, NY Bachelor of Science in Marketing, May 2020 Minor in Psychology GPA: 3.8

2. Include relevant coursework

If you're a recent graduate or have limited work experience, highlighting relevant coursework can help demonstrate your knowledge and skills. Choose courses that relate directly to marketing, such as:

• Marketing Research
• Digital Marketing
• Consumer Behavior
• Brand Management

However, avoid listing basic or introductory courses that don't add value. For example:

• Introduction to Business
• Principles of Marketing
• College Algebra

3. Showcase your academic achievements

If you have any notable academic achievements, such as graduating with honors, include them in your education section. For example:

Bachelor of Science in Marketing, May 2020 Summa Cum Laude

Other achievements worth mentioning might include:

• Scholarships or grants
• Dean's List
• Relevant academic awards

4. Keep it concise for senior-level positions

If you're a senior-level marketing manager with extensive work experience, your education section should be brief. Include only the essential information, such as:

MBA, Marketing Concentration University of Pennsylvania

Avoid listing graduation dates, as they can lead to age discrimination. For example:

MBA, Marketing Concentration, 1995 University of Pennsylvania

Instead, focus on your impressive career accomplishments in your work experience section.

Action Verbs For Marketing Manager Resumes

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with vivid words that convey confidence and strength -- especially when you’re discussing your accomplishments. Don’t be overly humble about what you’ve achieved at past jobs -- if there’s ever a time to brag a little, it’s when you’re writing a resume. So lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised teams, developed successful marketing strategies, or generated huge numbers of sales, using the right verbs to talk about your experiences makes your accomplishments look even better.

• Conceptualized
• Streamlined
• Illustrated
• Established

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Marketing Manager Resumes

Skills for marketing manager resumes.

To get a position as a marketing manager, you need a resume that showcases a diverse set of skills such as leadership, communication, teamwork, creativity, and data analysis. Your job may also require you to be comfortable using certain types of marketing and analytical software. Use examples from your past job experiences to illustrate how you’ve successfully managed others, driven increased revenue, and used analytics to fine-tune your marketing strategies. If you have relevant hard technical skills, create a prominent skill section and list your capabilities there.

• Marketing Strategy
• Social Media Marketing
• Online Marketing
• Marketing Management
• Social Media
• Product Marketing
• Event Management
• Advertising
• Project Management
• Business Strategy
• Product Management
• Business Development
• Market Research
• B2B Marketing
• Content Marketing
• Strategic Planning
• Customer Relationship Management (CRM)

How To Write Your Skills Section On a Marketing Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from marketing manager resumes.

You should use bullet points to describe your achievements in your Marketing Manager resume. Here are sample bullet points to help you get started:

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months

Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Marketing Manager Resumes

What are examples of strong marketing accomplishments i can include on my resume, what should a marketing manager put on their resume.

• A header with your name, contact details, links to an online profile such as LinkedIn and a job title such as “Marketing Director” or “Digital Marketing Specialist.”
• An optional resume summary.
• A professional experience section where you list your accomplishments in bullet points.
• A short (no more than 3 lines) education section.
• A skills section where you list hard skills.

What key hard tools and software should you include in your marketing manager skills section?

Other marketing resumes.

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• Career Blog

10 Marketing Manager Resume Examples for 2024 Job Success

A Marketing Manager is a professional who oversees a company’s marketing strategies, initiatives, and campaigns. This individual is responsible for designing and implementing plans to promote products or services and increase revenue for the company.

In addition to creating and executing marketing plans, a Marketing Manager is responsible for monitoring the impact of these campaigns and adjusting the strategies as needed to improve future results.

Why is a Marketing Manager Resume Important?

A Marketing Manager’s resume is crucial to their career advancement. It serves as their personal marketing tool, allowing them to showcase their skills, achievements, and career progression to potential employers.

A well-written Marketing Manager resume not only highlights the individual’s experience and accomplishments but also demonstrates how they would add value to a company.

We will analyze ten Marketing Manager resume examples and identify the key components that make them effective. From highlighting measurable achievements to aligning with specific job requirements, we will explore the strategies that make a Marketing Manager’s resume stand out.

By the end of this article, readers will have a better understanding of how to create a compelling Marketing Manager resume that will increase their chances of job success.

Understanding the Role of a Marketing Manager

Marketing managers play a crucial role in the success of any business. They are responsible for developing and executing marketing strategies that promote a company’s products and services. In this section, we will dive deep into the key responsibilities, required skills and competencies, and common challenges and opportunities that marketing managers face in their day-to-day work.

A. Key Responsibilities

A marketing manager’s primary responsibility is to oversee the development and implementation of the company’s marketing strategies. This includes conducting market research, developing marketing plans and campaigns, managing budgets, and collaborating with other departments to drive business growth. Some of the specific responsibilities of a marketing manager include:

• Conducting market research to identify customer needs and preferences
• Developing marketing plans and campaigns to promote products and services
• Creating content for various marketing channels such as social media, email, and print
• Analyzing and reporting on the effectiveness of marketing campaigns
• Managing budgets and allocating resources to different initiatives
• Collaborating with other departments such as sales, product development, and customer service to align marketing efforts with overall business goals

B. Required Skills and Competencies

To be successful as a marketing manager, certain skills and competencies are essential. These include:

• Strong communication skills to effectively communicate marketing strategies and plans to various stakeholders
• Analytical skills to interpret data and make effective decisions
• Creativity and innovation to come up with unique marketing ideas and campaigns
• Project management skills to effectively manage marketing initiatives within budget and on schedule
• Leadership and team management skills to lead and motivate a marketing team
• Knowledge of various marketing channels and tools such as digital marketing, social media, email, and SEO

C. Common Challenges and Opportunities

Marketing managers face a range of challenges and opportunities in their roles. Some common challenges include:

• Keeping up with the constantly evolving marketing landscape and adapting strategies accordingly
• Managing and prioritizing various marketing initiatives within a limited budget
• Measuring and reporting on the effectiveness of marketing campaigns
• Balancing short-term and long-term marketing goals

On the other hand, there are also many opportunities for marketing managers to make significant contributions to a company’s success. These include:

• Developing innovative marketing campaigns that differentiate the company from competitors
• Building strong customer relationships and improving customer satisfaction
• Increasing brand awareness and recognition
• Driving business growth through effective marketing strategies

A marketing manager’s role is crucial to the success of any business. They are responsible for developing and executing marketing strategies that drive business growth while facing a range of challenges and opportunities. By possessing the right skills and competencies, marketing managers can make significant contributions to their company’s success. When it comes to crafting a strong and effective marketing manager resume, there are several key elements that must be included. These sections not only showcase your experience and qualifications, but they also help to highlight your unique skills and accomplishments. Here are the essential elements that should be included in any marketing manager resume:

A. Contact Information

The contact information section should be located at the top of your resume and include your full name, professional title, phone number, and email address. It is important to make sure this information is up-to-date and easy to read.

B. Professional Summary

The professional summary is a brief paragraph that summarizes your experience and qualifications in the marketing industry. Use this section to highlight your most relevant skills and achievements and to set yourself apart from other candidates.

C. Work Experience

The work experience section should highlight your relevant professional experience, listing your previous job titles, the companies you worked for, the dates of employment, and your primary responsibilities and achievements in each role. Use specific examples and quantifiable results to showcase your skills and accomplishments.

D. Education and Certifications

The education and certifications section should include a list of all relevant degrees and certifications that you have earned, along with the institutions and dates of completion. This shows that you have the necessary academic and professional qualifications for the position.

E. Skills and Competencies

The skills and competencies section should highlight your unique abilities and strengths in the marketing industry. This may include skills such as brand management, market research, digital marketing, and project management, among others.

F. Achievements and Accomplishments

The achievements and accomplishments section should showcase your notable career accomplishments, such as successful marketing campaigns, market share growth, increased sales, or awards and recognition.

G. Professional Development

The professional development section should demonstrate your commitment to ongoing learning and professional growth. This may include attending industry conferences and workshops, participating in professional organizations, or completing additional training and certifications.

H. Awards and Honors

The awards and honors section should list any relevant awards, honors, or recognition that you have received throughout your career. This not only showcases your achievements but also demonstrates your dedication to excellence in your field.

By including all of these essential elements in your marketing manager resume, you can effectively demonstrate your experience, qualifications, and unique strengths to potential employers. Remember to customize your resume for each job application and to highlight the specific skills and experiences that are most relevant to each position you are applying for.

Best Marketing Manager Resume Examples

If you are looking for a marketing manager job, you need a resume that highlights your skills and experience. To help you create a winning resume, we have compiled the best marketing manager resume examples that demonstrate job success across a range of marketing fields.

Example 1: Marketing Manager with Experience in Digital Marketing

This resume example showcases a marketing manager with a strong background in digital marketing. The candidate’s skills in SEO and SEM are prominently featured, as well as their experience with various digital marketing technologies.

Marketing Manager

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johnsmith

Results-driven marketing manager with a strong background in digital marketing. Proven success in developing and implementing effective strategies for SEO, SEM, and various digital marketing technologies. Skilled in driving online visibility, increasing website traffic, and optimizing digital campaigns for maximum ROI.

Professional Experience

Marketing Manager   ABC Corporation, Anytown   June 20XX – Present

• Develop and execute digital marketing strategies, including SEO and SEM, to drive organic growth and increase online visibility.
• Manage and optimize paid search campaigns, ensuring maximum ROI and conversion rates.
• Analyze website traffic and user behavior to identify opportunities for website optimization and lead generation.
• Collaborate with cross-functional teams to develop and implement effective digital marketing campaigns.
• Stay updated with industry trends and technologies to drive innovation and stay ahead of the competition.

Master of Business Administration (MBA)   University of XYZ, Anytown   May 20XX

Bachelor of Science in Marketing   University of XYZ, Anytown   May 20XX

• Digital marketing (SEO, SEM)
• Google Analytics
• PPC campaign management
• Conversion rate optimization
• A/B testing
• Web analytics
• Marketing automation
• Data analysis
• Excellent communication and presentation skills

Certifications

• Google Ads Certification
• Google Analytics Certification

Example 2: Marketing Manager with Extensive Brand Management Skills

This resume example highlights a marketing manager’s exceptional skills in brand management. The candidate’s experience in developing and executing branding strategies for various brands and products in different industries is emphasized.

Emily Johnson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/emilyjohnson

Dynamic marketing manager with exceptional skills in brand management. Proven track record in developing and executing successful branding strategies across diverse industries. Experienced in building and strengthening brand identity, positioning, and messaging to drive customer engagement and loyalty.

• Develop and execute comprehensive brand strategies to enhance brand identity and drive brand awareness.
• Manage brand positioning and messaging across all marketing channels.
• Collaborate with design and creative teams to develop visually appealing and impactful brand assets.
• Conduct market research and competitor analysis to identify market trends and customer preferences.
• Ensure brand consistency across all marketing materials and customer touchpoints.
• Brand strategy
• Brand identity development
• Market research and analysis
• Brand messaging
• Creative direction
• Competitive analysis
• Marketing collateral
• Strong leadership and teamwork

Example 3: Marketing Manager with Proven Track Record in Market Research

This resume example showcases a marketing manager with a track record of success in market research. The candidate’s skills in developing and executing market research plans to support business goals are highlighted.

Sarah Thompson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/sarahthompson

Results-oriented marketing manager with a strong track record of success in market research. Skilled in developing and executing market research plans to support business goals and drive data-driven decision-making. Experienced in identifying customer insights and market trends to inform marketing strategies and drive business growth.

• Lead market research initiatives, including customer surveys, focus groups, and competitor analysis.
• Analyze market trends and customer behavior to identify new opportunities and develop targeted marketing campaigns.
• Translate market research findings into actionable insights and recommendations for the marketing team.
• Collaborate with cross-functional teams to ensure market research is integrated into overall marketing strategies.
• Monitor and evaluate marketing campaigns to measure their effectiveness and make data-driven optimizations.
• Customer insights
• Survey design and analysis
• Data interpretation
• Strategic planning
• Team leadership

Example 4: Marketing Manager with Demonstrated Expertise in SEO and SEM

This resume example emphasizes a marketing manager’s expertise in SEO and SEM. The candidate’s skills in managing and optimizing search engine campaigns to drive organic growth and paid search performance are emphasized.

Michael Davis

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/michaeldavis

Results-driven marketing manager with demonstrated expertise in SEO and SEM. Proven track record in managing and optimizing search engine campaigns to drive organic growth and maximize paid search performance. Skilled in leveraging digital marketing strategies to increase brand visibility, website traffic, and lead generation.

• Develop and execute SEO strategies to improve organic search rankings and increase website traffic.
• Manage paid search campaigns, including keyword research, ad creation, and bid management.
• Analyze campaign performance metrics and make data-driven optimizations to improve ROI.
• Collaborate with content and design teams to develop SEO-friendly content and landing pages.
• Stay up-to-date with industry trends and best practices in SEO and SEM.
• SEO strategy
• On-page and off-page optimization
• Keyword research and analysis
• Google Ads management
• Project management
• Strong communication and analytical skills

Example 5: Marketing Manager with Strong Experience in Sales Enablement

This resume example highlights a marketing manager’s expertise in sales enablement. The candidate’s skills in developing and executing sales enablement programs to deliver measurable increases in sales productivity and revenue are emphasized.

Amanda Roberts

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/amandaroberts

Strategic marketing manager with a strong background in sales enablement. Proven expertise in developing and executing sales enablement programs to drive measurable increases in sales productivity and revenue. Skilled in aligning marketing strategies with sales objectives to support the overall business growth.

• Develop and implement sales enablement strategies to support the sales team in achieving revenue goals.
• Create sales collateral and tools, including presentations, sales scripts, and case studies.
• Conduct market research to identify customer needs and pain points and develop sales messaging accordingly.
• Collaborate with sales and product teams to develop effective sales training programs.
• Monitor and analyze sales performance metrics to identify areas for improvement and make data-driven recommendations.
• Sales enablement strategy
• Sales collateral development
• Market research
• Sales training
• CRM systems (e.g., Salesforce)
• Team collaboration
• Strong communication and presentation skills

Example 6: Marketing Manager with Experience in Event Planning and Management

This resume example showcases a marketing manager’s experience in event planning and management. The candidate’s skills in planning, executing, and measuring the success of events of various types and sizes are highlighted.

Robert Johnson

  Marketing Manager

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/robertjohnson

Experienced marketing manager with a proven track record in event planning and management. Skilled in planning, executing, and measuring the success of events of various types and sizes. Adept at leveraging events as a strategic marketing tool to drive brand awareness, engagement, and lead generation.

• Develop and execute event marketing strategies aligned with overall marketing objectives.
• Plan and coordinate corporate events, including trade shows, conferences, and product launches.
• Manage event logistics, including venue selection, budgeting, vendor management, and on-site coordination.
• Collaborate with cross-functional teams to develop event messaging and promotional materials.
• Analyze event performance metrics and feedback to measure success and make improvements.
• Event planning and management
• Budget management
• Vendor coordination
• Event promotion
• Strong communication and negotiation skills

Example 7: Marketing Manager with Proven Track Record in Product Launches

This resume example emphasizes a marketing manager’s proven track record in product launches. The candidate’s skills in developing and executing product launch plans that drive awareness, engagement, and sales are highlighted.

Jennifer Adams

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/jenniferadams

Results-oriented marketing manager with a proven track record in successful product launches. Skilled in developing and executing product launch plans that drive awareness, engagement, and sales. Experienced in coordinating cross-functional teams and leveraging marketing strategies to ensure successful product introductions.

• Lead product launch initiatives, including market research, competitive analysis, and target audience identification.
• Develop comprehensive launch plans, including positioning, messaging, pricing, and promotional strategies.
• Collaborate with product development, sales, and marketing teams to ensure successful product introductions.
• Execute marketing campaigns across various channels, including digital, print, and social media.
• Monitor and analyze launch performance metrics to measure success and make data-driven optimizations.
• Product launch strategy
• Marketing campaign management
• Cross-functional collaboration
• Strong communication and leadership skills

Example 8: Marketing Manager with Expertise in Content Marketing

This resume example highlights a marketing manager’s expertise in content marketing. The candidate’s skills in developing and executing content marketing strategies that drive traffic, leads, and revenue are emphasized.

David Miller

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/davidmiller

Creative and strategic marketing manager with expertise in content marketing. Skilled in developing and executing content marketing strategies that drive traffic, leads, and revenue. Experienced in creating compelling content across various channels to engage and nurture target audiences throughout the customer journey.

• Develop and implement content marketing strategies aligned with overall marketing objectives.
• Create high-quality and engaging content, including blog posts, whitepapers, e-books, and videos.
• Manage content distribution across various channels, including website, social media, and email marketing.
• Collaborate with design and digital marketing teams to optimize content for search engines and user experience.
• Monitor content performance metrics and make data-driven optimizations to improve engagement and conversion.
• Content marketing strategy
• Content creation and distribution
• SEO optimization
• Social media management
• Email marketing
• Analytics and data interpretation
• Strong communication and storytelling skills

Example 9: Marketing Manager with Experience in Lead Generation and Nurturing

This resume example showcases a marketing manager’s experience in lead generation and nurturing. The candidate’s skills in developing and launching lead generation campaigns that deliver high-quality leads and optimize lead nurturing processes are highlighted.

Jessica Wilson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/jessicawilson

Results-driven marketing manager with experience in lead generation and nurturing. Proven track record in developing and launching successful lead generation campaigns that deliver high-quality leads. Skilled in optimizing lead nurturing processes to drive conversions and maximize revenue.

• Develop and execute lead generation strategies, including inbound and outbound marketing tactics.
• Manage lead generation campaigns across multiple channels, including digital advertising and email marketing.
• Implement lead scoring and tracking systems to identify and prioritize high-quality leads.
• Optimize lead nurturing processes to drive engagement, conversions, and sales.
• Collaborate with sales teams to ensure effective lead handoff and alignment.
• Lead generation strategy
• Inbound and outbound marketing
• Digital advertising
• Email marketing automation
• Lead scoring and tracking
• Conversion optimization
• Collaboration and teamwork
• Strong analytical and problem-solving skills

Example 10: Marketing Manager with Extensive Experience in E-commerce Marketing

This resume example emphasizes a marketing manager’s extensive experience in e-commerce marketing. The candidate’s skills in developing and executing e-commerce marketing strategies that deliver revenue growth and customer engagement are highlighted.

John Anderson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johnanderson

Experienced marketing manager with extensive expertise in e-commerce marketing. Skilled in developing and executing e-commerce marketing strategies that drive revenue growth and customer engagement. Proven track record in optimizing online shopping experiences and leveraging digital marketing tactics to maximize e-commerce success.

• Develop and implement e-commerce marketing strategies to drive online sales and customer acquisition.
• Optimize product listings and website content to enhance the online shopping experience.
• Utilize digital marketing channels, including paid search, social media advertising, and email marketing, to drive traffic and conversions.
• Analyze e-commerce metrics and customer behavior to identify areas for improvement and make data-driven optimizations.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with e-commerce platforms.
• E-commerce marketing strategy
• Website optimization
• Paid search advertising
• Social media advertising
• Strong communication and problem-solving skills

When it comes to writing a successful marketing manager resume, there are five essential tips to consider. Understanding the job description and requirements, highlighting relevant experience and skills, quantifying achievements and results, tailoring the resume for the job, and following best practices for resume formatting and style can make a big difference in securing an interview.

A. Understanding the Job Description and Requirements

The first step in writing a successful marketing manager resume is to understand the job description and requirements. It is essential to read the description thoroughly, identify the key responsibilities, and skill sets required for the role. Use this information to craft an objective that highlights how your qualifications align with the company’s needs.

B. Highlighting Relevant Experience and Skills

While most marketing managers share similar core competencies, it’s essential to highlight your specific experience and skills that align with the job requirements. Be sure to emphasize your expertise in areas such as brand development, marketing strategy, digital marketing, market research, and analytics. Your achievements and successes demonstrate the impact you have had in these areas.

C. Quantifying Achievements and Results

Marketing is a results-driven industry, and quantifying your achievements and results can give your resume a competitive edge. Use specific metrics, such as increased revenue, leads generated, or social media engagement, to demonstrate your impact on the company’s bottom line.

D. Tailoring the Resume for the Job

A generic resume will not capture the attention of recruiters or the hiring manager. Tailor your resume by incorporating keywords from the job description and aligning your experience with the company’s culture and goals. This demonstrates that you have a genuine interest in the position and are genuinely invested in the company’s success.

E. Following Best Practices for Resume Formatting and Style

Finally, follow best practices for resume formatting and style. Use a professional font, appropriate font size, and bullet points to organize your achievements and skills. Include white space in your design to make your resume visually appealing and easy to read. Be sure to proofread your resume carefully before submitting it to ensure that there are no errors.

By following these five tips, you can create a winning marketing manager resume that will stand out from the competition. Remember to be specific, quantify your achievements and results, and always tailor your resume for the job you are applying for. Good luck!

Common Mistakes to Avoid in Marketing Manager Resumes

As you work on your marketing manager resume, it’s useful to be aware of the most common mistakes that can hurt your chances of getting hired. Here are five critical mistakes to avoid if you want to be successful.

A. Overselling or Underselling Yourself

One of the challenges in crafting an effective marketing manager resume is finding the right balance between promoting your skills and experience and coming across as arrogant or boastful. On the one hand, you want to showcase your accomplishments and demonstrate your unique value to potential employers. On the other hand, you don’t want to exaggerate your accomplishments or make yourself sound better than you actually are.

To avoid overselling or underselling yourself, it’s important to be honest and straightforward in your resume. Use specific examples and metrics to illustrate your achievements, and focus on the outcomes and results you’ve delivered, rather than simply listing your responsibilities.

B. Making Spelling and Grammar Errors

Nothing undermines a marketing manager’s credibility faster than typos, misspellings, and grammar errors in their resume. These mistakes can make you look unprofessional, careless, or simply lazy, all of which reflect poorly on your ability to lead marketing campaigns and initiatives.

To avoid these kinds of errors, take the time to proofread and edit your resume carefully. Use spell-check and grammar-check tools, and consider asking a friend, colleague or professional editor to review your resume as well.

C. Using Generic Language and Phrases

Another common mistake in marketing manager resumes is using generic or clichéd language and phrases that fail to distinguish you from other candidates. Phrases like “results-oriented” and “team player” are overused and don’t provide any concrete information about your skills or achievements.

Instead, focus on using specific language that highlights your unique expertise and contributions. Use action verbs to describe the accomplishments you’ve achieved, and tailor your language to the specific job or company you’re applying to.

D. Failing to Highlight Key Achievements and Skills

Your marketing manager resume should function as a showcase of your most impressive achievements and skills. Don’t make the mistake of burying these key details in a laundry list of job responsibilities and past experience.

Instead, make sure to highlight specific achievements that demonstrate your abilities as a marketing leader, and use bullet points to break down your skills and experience in a clear and concise manner. Keep in mind that effective marketing managers are results-driven, so be sure to focus on the outcomes you’ve achieved rather than just listing your tasks.

E. Making Formatting or Design Mistakes

Finally, it’s important not to overlook the importance of formatting and design in your marketing manager resume. A poorly designed or formatted resume can be difficult to read and understand, and may even turn off potential employers.

To avoid these kinds of mistakes, keep your resume design clean and simple, with clear headings and bullet points.

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Marketing Manager Resume Examples & Writing Guide for 2024

How to write a great marketing manager resume

Learning how to write a marketing manager resume is all about knowing what your target audience wants. Only this time, you’re selling your experience and skills to hiring managers.

To begin, carefully review the job description to identify the key priorities and requirements of the company and the specific role you are applying for.

Second, think about what sets you apart from other marketing managers. And try to reflect that in your resume .

Our expert tips for crafting a marketing manager resume will assist you in achieving precisely that.

1. Craft an eye-catching resume summary for your marketing manager resume

Your resume summary serves as a snapshot of your professional brand, showcasing your unique skills, experience, and value proposition.

To create an impactful resume summary, focus on highlighting your most relevant achievements, expertise, and industry-specific knowledge.

Capture the reader's interest by showcasing your ability to drive successful marketing campaigns, develop strategic initiatives, and deliver measurable results.

Incorporate keywords and phrases from the job description to align your summary with the specific needs of the role. Remember, your resume summary is your chance to shine and demonstrate why you are the ideal candidate for the marketing manager position. So, make it compelling, concise, and tailored to leave a lasting impression on potential employers.

Here's an example of a strong marketing manager resume summary

Results-driven marketing manager with 8+ years of experience leading successful marketing campaigns and driving revenue growth. Proven expertise in developing strategic marketing plans, executing integrated marketing initiatives, and managing cross-functional teams. Skilled in market research and analysis, brand management, and digital marketing strategies. Demonstrated ability to exceed sales targets, increase brand awareness, and enhance customer engagement. Passionate about leveraging data-driven insights to optimize marketing efforts and deliver measurable results. A collaborative leader with excellent communication and interpersonal skills. Committed to driving business growth and achieving marketing excellence.

Try our AI Resume Writer and have your resume ready in minutes!

2. quantify your marketing manager work experience.

The best way to show hiring managers that you’re the top marketing manager they can hire, is to show them what value you can bring to the company.

How to do that? When talking about your work experience and achievements, incorporate the numbers and data as they show the true value of your work.

For instance, don’t say you “significantly increased email open rate” . Say how much exactly!

Here are a few examples of what you can quantify:

• Improved ROI
• Improved ad performance
• Exceeded targets
• Email open rate
• Increase in organic search
• Increased brand awareness
• Conversions
• Budgets and reduced costs

To make it even more impactful, you can highlight the most important parts or numbers in bold. In the end, you’ll get something like this:

How to quantify your marketing manager experience

• Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics ( 34% average email open rate ).
• Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings (260% increase in organic search ), and maintained local search relevance.
• Implemented launch of PR campaigns with  25 national and statewide magazines & media companies by calling editors and pitching products.

3. Include top marketing manager resume skills

Just like you’d SEO optimize your article with all important keywords, you should optimize your resume for the ATS and the job ad you’re targeting.

It will get your resume in the top rankings because it will automatically show hiring managers that you have what they’re looking for.

First, make a list of your skills. Second, go through the job posting and see what skills are required for the role. Then simply match them with yours and list them on your resume — in the skills section and throughout your work experience descriptions.

Here are some common skills to include on your marketing manager resume.

Best skills to include in your marketing manager resume

• Analytics: Google Analytics, Hotjar
• Advertising and ad platforms: Google ads, Facebook ads, LinkedIn ads
• Social media: Instagram, Facebook, Twitter, Buffer, eClincher
• CRM: Wordpress, Hubspot, Salesforce
• Content marketing and copywriting: newsletters, ebooks, blog posts, guest posts
• SEO: Semrush, Ahrefs, Hootsuite
• Email marketing: Mailchimp, SendPulse, Omnisend
• Design: Adobe Photoshop, Adobe InDesign
• PR: media relations, press releases, press kits, press conferences, pitches
• Coding: HTML, CSS, JS

However, instead of including all of these on your resume, only pick a few that you’re excellent at. In the end, hiring managers would be probably skeptical if you claimed that you excel at advertising, PR, social media, email marketing and SEO.

Rather position yourself as an expert in max three marketing spheres.

Better yet, prove those skills in your work experience descriptions too. For instance, if you claim you’re good at social media, devote one bullet point in your work experience to it:

• Greatly increased the number of high quality videos and graphics for tweets, resulting in notable impacts on reach and engagement; the account grew from 50K to 107K followers during my tenure.

As for soft skills, you should mainly highlight your communication and leadership skills, as these are essential for this senior-level position. Other relevant soft skills are: budgeting, creativity, generating new ideas, or problem-solving skills.

These can be incorporated into your work experience descriptions too. For example, if you want to show off your leadership skills, you can include something along these lines:

How to describe leadership skills on your resume

• Responsible for a team of 6 working on: social media, graphic design, photography and video production services for the Prime Minister, the Clerk of the Privy Council and occasionally other ministers.
• Hired 3 full-time people in under a year; trained and integrated them to the team.

4. Make your marketing manager resume shine with a proper education section

When listing your education on a marketing manager resume, it is essential to present this information in a clear and organized manner.

Start by including your highest level of education, such as a Bachelor's or Master's degree, along with the name of the institution and its location. Include your graduation date or anticipated graduation date.

If you have any relevant certifications or specialized training in marketing, such as Google Ads or HubSpot certifications, mention them as well. Focus on highlighting educational experiences that are directly applicable to the marketing field, such as coursework in marketing strategy, consumer behavior, or digital marketing.

If you have received any academic honors or awards, such as Dean's List or scholarships, be sure to include them too. Remember to keep this section concise and relevant to showcase your educational background and qualifications as a marketing professional.

Here's an example of how to properly list education on your marketing manager resume

• Bachelor of Business Administration in Marketing ABC University, City, State Graduation Date: May 20XX

Relevant Coursework:

• Marketing Strategy
• Consumer Behavior
• Digital Marketing
• Market Research
• Brand Management

Certifications:

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Find out your resume score!

5. Add custom marketing manager resume sections

Your marketing manager resume should include all standard resume sections such as professional summary, relevant work experience, skills and education.

However, if you want to differentiate yourself from the competition, add at least one custom marketing section to your resume. Just get creative!

Here are some ideas for custom marketing manager resume sections:

Publications

• Industry blog
• Industry awards
• Marketing courses and certifications
• Design portfolio
• Presentations
• Social media accounts (if you’re an influencer or provide relevant high-quality content)

Here's an example of how to properly list an extra section on your resume

• Smith, J. (2021). "The Power of Content Marketing: Strategies for Engaging Audiences and Driving Conversions." Marketing Journal, 15(2), 45-62.
• Brown, A., Johnson, R., & Thompson, E. (2020). "Social Media Trends: Navigating the Ever-Changing Landscape." Digital Marketing Magazine, 12(4), 78-91.

Nikoleta Kuhejda

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All marketing / PR resume examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Events Coordinator / Planner
• Marketing Assistant
• Public Relations (PR)

All marketing manager resume examples

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Internet Marketing Manager

Job summary:.

The Internet Marketing Manager will develop and implement online marketing programs and strategies to increase sales and revenue for the company.

Supervisory Responsibilities:

• Hires and trains departmental staff including web designers, copywriters, and other staff involved in online marketing campaigns.
• Organizes and oversees the schedules and workload of departmental staff.
• Conducts performance evaluations that are timely and constructive.
• Handles discipline and termination of employees as needed and in accordance with company policy.

Duties/Responsibilities:

• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Analyzes existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the companys brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Assists with development of the organizations website to ensure its efficiency and efficacy.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Thorough understanding of internet marketing and general marketing strategies.
• Knowledge of social media and HTML.
• Excellent verbal and written communication skills.
• Excellent interpersonal and managerial skills.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Business Marketing, Communication, or related field required.
• At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Marketing Resume Examples

Top ATS-friendly marketing resume examples showcasing strategic skills and creative flair. See what the best marketing resumes look like and build your own today. We’ve grouped the sample resumes by the most popular areas for marketing. Find one that matches your job title and use it as a benchmark (or borrow some ideas, we won’t tell).

Branding involves creating and maintaining a distinct identity for a product, service, or company to differentiate it from competitors and build a loyal customer base.

Construction Manager

Construction Superintendent

Construction Supervisor

Safety Manager

Content Marketing

Content marketing focuses on creating, publishing, and distributing valuable and relevant content to attract and engage a target audience and drive profitable customer actions.

Electrician

HVAC Technician

Digital Marketing

Digital marketing uses online channels, platforms, and technologies to promote products and services, reaching a broader audience and driving online engagement.

Email Marketing

Email marketing is all about sending targeted and personalized emails to a group of prospects or customers to promote products, build relationships, and drive engagement.

Event Marketing

Event marketing is where you plan and execute events to promote a brand, product, or service, and create memorable experiences for attendees.

Growth Marketing

Growth marketing focuses on identifying and implementing strategies to rapidly grow a company's customer base and revenue, often through innovative and data-driven methods.

Marketing Research and Analytics

Marketing research and analytics involve gathering, analyzing, and interpreting data to inform marketing strategies. You must understand customer behavior and measure campaign effectiveness.

Paid Advertising

Paid advertising is where you pay for ad placements on various channels to reach a target audience and drive traffic, leads, and conversions.

Product Marketing

Product marketing focuses on bringing a product to market, driving demand, and ensuring the success of a company’s products. This works by understanding customer needs and putting together compelling messaging.

PR and Communications

PR and communications involve managing the public image of a company or organization, communicating with the media, and writing certain messages to shape public perception.

Use an ATS-Optimized Marketing Resume Template

Jump ahead of the curve with our ATS marketing resume templates. These are built to get past resume scanners so that you can reach the hands of hiring managers. 

Ultimate readability and well-organized layout. Highlights what matters the most. A safe pick for all jobs across all industries.

Negative space gives readers breathing room and guides their eyes to where you want them to go. Simplicity = sophistication.

A design familiar for recruiters and hiring managers. Good for corporate positions where you’ll need to paint within the lines.

Maximizes page space for dense information. Ideal for seasoned professionals with a lot to say in a limited area.

Get Started With an ATS Resume Template

No more worrying about whether the design and format of your resume meets the company’s applicant tracking system requirements. Use one of our professional ATS resume templates now to build your resume and secure your next job interview.

The Leading AI Resume Builder Loved By 2.3m+

Add a job description to tune the AI prompts to generated role-specific content and recommendations.

Content-Focused Features Developed To Get You Hired

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Common Marketing Job Responsibilities 

• Develop and execute marketing campaigns across various channels (e.g., social media, email, content marketing, SEO/SEM).
• Create engaging content (e.g., blog posts, social media content, website copy, email marketing materials) to attract and engage target audiences.
• Manage social media presence, including content creation, community engagement, and paid advertising.
• Analyze marketing campaign data and performance metrics to measure success and identify areas for improvement.
• Conduct market research to understand target audiences, competitor strategies, and industry trends.
• Develop and manage marketing budgets.
• Collaborate with other departments (e.g., sales, product development) to ensure marketing efforts are aligned with business goals.
• Stay up-to-date on the latest marketing technologies and trends.
• Manage and track marketing analytics and ROI (Return on Investment). 
• Develop and implement content marketing strategies.
• Support lead generation efforts.
• Maintain and optimize company website.

Marketing Resume Skills

Focus on showcasing your creativity, strategic thinking, and data-driven decision-making. Highlight your expertise in digital marketing, content creation, and campaign management to demonstrate your ability to drive results and engage audiences effectively.

Hard skills

• Artificial intelligence (AI)
• Content management system (CMS)
• Content marketing
• Copywriting
• Customer relationship management (CRM)
• Data analysis
• Email marketing
• Graphic design
• Marketing budget management
• Project management software (e.g., ClickUp)
• Public relations (PR)
• Social media marketing
• Video editing
• Web analytics

Soft skills

• Communication 
• Creativity 
• Critical thinking
• Decision-making
• Organization 
• Resilience 
• Storytelling

Examples of Marketing Resume Achievements

• Generating leads or sales: highlight your contribution to lead generation or sales growth. 
• Increasing website traffic or engagement: showcase how you increased website traffic or user engagement. 
• Boosting brand awareness: mention how you helped increase brand recognition. 
• Launching a successful marketing campaign: describe a campaign that achieved strong results. 
• Increasing marketing ROI: demonstrate the financial impact of your marketing efforts. 
• Improving churn rates: share what you did to help the organization to reduce customer churn. 
• Executing a new marketing strategy: mention how you applied your strategic thinking and problem-solving skills. 
• Exceeding marketing goals and targets: emphasize your ability to achieve or surpass marketing objectives. 
• Growing social media following or engagement: mention how you helped an organization get more followers as well as likes, comments, and shares on their posts.
• Improving customer retention and satisfaction: describe how your marketing efforts led to stronger customer loyalty, retention, and satisfaction.
• Successfully managing a marketing budget: emphasize how you handled a certain marketing budget to achieve company goals. 

Best Action Verbs for Marketing Resumes

• Brainstormed 
• Collaborated 
• Conceptualized 
• Facilitated
• Implemented

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Frequently Asked Questions

Everything you need to know about using Rezi's Templates and Resume Builder.

Focus on writing about the outcomes of your contributions. Highlight your experience in implementing and developing marketing strategies aligned with the company’s goals. Quantify the results using numbers. You should also emphasize your ability to analyze data, track metrics, and drive tangible business results. Include any notable achievements , such as successful campaigns and increased engagement or revenue metrics. Plus, you can mention your experiences in managing a team and quantifying your responsibilities to make your impact clear. 

A good resume summary for a marketer who has worked in multiple industries should highlight your diverse experience, versatility, and adaptability. Having a broad marketing expertise is beneficial as you’ll have an understanding of what works and what doesn’t in different scenarios. Mention your most successful campaigns, strategies, and the ability to apply marketing principles across various sectors. Include key skills and areas of expertise. For example, "Dynamic marketing professional with over 10 years of experience across technology, healthcare, and finance industries. Proven track record in developing and executing data-driven marketing campaigns to drive customer engagement. Adaptable and innovative, with strong analytical and creative skills to deliver impactful marketing solutions."

Use the reverse-chronological resume format . This is ideal for marketing resumes because it highlights your most recent experience and achievements. It also highlights your career growth and progression. Start with contact details and a strong summary section, followed by your professional experience, education, and skills section. Include a certifications section when you have certificates to list or a projects section when you have relevant experience that reinforces your credentials. Use bullet points to clearly outline your accomplishments and responsibilities, focusing on quantifiable results and key marketing skills such as campaign management, digital marketing, and analytics. 

List key accomplishments and quantify the results. Mention dollar figures for revenue amounts and statistics for showcasing any significant improvements. Prioritize achievements and metrics that are most relevant to the company’s job description. If there’s greater emphasis on conversion rates, for instance, include accomplishments related to this first before listing others. Detail marketing campaigns you’ve managed and any unique strategies you implemented that led to success. Include software, tools, and frameworks you applied. Additionally, mention any notable projects or qualifications and companies or clients that you’ve worked with.

Write about specific projects where you developed innovative campaigns or strategies. Include metrics to demonstrate the success of these initiatives, such as higher conversion and retention rates. Describe your role in brainstorming sessions, content creation, and any out-of-the-box solutions you've implemented.

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Boost your career prospects with an ATS-optimized Marketing resume. Get started now for free!