what is presentation designer

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What is a Presentation Designer? Everything You Need to Know

Do you need to give a presentation but don't know where to start? Do you want your presentations to look more professional? Maybe you're looking for a new job and want to learn about the role of presentation designer. If any of these describe you, then read on! 

By understanding what a presentation designer does and how they can help your business succeed, you'll be able to better communicate your needs and make the most out of any presentation.

What is a Presentation Designer?

A presentation designer creates the visual layout and graphic design of a presentation. They have an understanding of many different types of media, such as PowerPoint, Google Slides, and Keynote.  The presentation designer selects fonts, colors, and other elements to create a visually appealing look for a company's presentations and reports. In short, they know how to effectively communicate complicated information in an easy-to-digest manner.

What Do Their Services Include?

Presentation designers come in many forms and have varying degrees of experience and capabilities – nonetheless, they all share a common trait: their goal is to make sure your audience is engaged and informed during your next corporate event. You may find that most presentation designers offer instructions and guidance on how to more effectively communicate through visually engaging mediums, like the aforementioned PowerPoint.

Other services offered might include:

• Sales Presentations
• Pitch Decks
• Capabilities Decks
• Findings & Recommendations
• Marketing & Strategy
• Animated Presentations
• RFP Responses
• Training Presentations
• Internal Meetings

Why Are They Beneficial to Your Business?

While it is not often talked about, one of the more vital aspects of a business is its presentations! How do you come across to your clients? How do your customers see you? Your employees? Answering these questions takes time and a lot of effort. It can be extremely stressful too! 

Presentation designers are beneficial because they improve the visual appeal of your presentations and provide it with design continuity. Another benefit is that presentation designers will save you time and energy by allowing you to concentrate on what is important: the content of your message. 

Why is it Important For Your Presentations to Look Professional?

Presentations are a common form of communicating information. It is important that they look professional to capture the audience's attention and effectively transfer knowledge. A study published by "InfoDesign" revealed that employers gauge job applicants' professionalism before hiring them, and one-third said that they judged applicants on how their resumes looked.

Similarly, if your presentation looks unprofessional or difficult to read then it might not be well received by your audience. This may lead to a judgment on the organization of the content, rather than the ideas themselves. It's important that the material and design look professional and polished. 

A presentation is a great way to show your audience what you have learned, who you are and what your business can offer them. However, if the presentation looks unprofessional then it will be difficult for people to take you or your business seriously.

Contact us to learn more about our presentation design services.

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Powerpoint presentation designer.

What is a Presentation Designer?

As reported by 24 Slides , the average executive spends over 4 hours per week creating and modifying PowerPoint presentations. This figure may even be as high as 8 hours per week if you consider all the presentation tools used outside of PowerPoint. Assume an average executive salary of $150,000 and this equates to $15,000 to $30,000 spent per year by a single executive working on slide decks. 

Is this the best use of their time and company resources? Should your company consider hiring a presentation design agency or a full-time employee to take over these responsibilities? 

Individuals may also be asking themselves if this is a viable career they can pursue and what the core responsibilities would entail. 

We’ll discuss all of these questions by breaking down the role of presentation designers, sample titles and salary, core responsibilities and qualities, if companies should consider hiring, and how individuals can enter this profession. 

The Need for Presentation Design

As companies scale, they have an increased need to create slide decks for a wide range of purposes. Slides get created for sales demos with prospects, board reviews, conference speaking engagements, fundraising pitch decks, internal company presentations, etc. The use cases are abundant. 

Not only is there an increasing number of slides being created, but the stakes also get far more critical as the company scales. The fact is that slide decks are reflective of the company brand and need to display the proper company branding, excellent design principles, accurate metrics, up-to-date product and design assets, and more. It’s extremely difficult to maintain this high bar of design quality and consistency when team members across the entire company are creating slide decks using their own designs and data sources. 

A lack of consistency, quality, and accuracy across all of the decks being shared can damage a company’s brand. Audiences may lose trust and engagement. You may miss out on opportunities. 

This is why presentation design must be taken seriously. If you’re a small company, it’s critical that you put processes and systems in place to ensure you’re only sharing slides that are using approved designs and data sources. And if you’re quickly scaling into a larger company and losing the ability to control these processes, it may be time for you to consider hiring specialized services or employees.

Responsibilities of a Presentation Designer

Presentation Designers should expect to spend the majority of their time working in presentation software, designing and formatting slides and supporting materials. Their core responsibilities typically include: 

• Manage the presentation design process from start to finish. This includes working with stakeholders to craft the narrative, creating the slides, incorporating feedback, and hitting deadlines
• Responsible for establishing and maintaining the core design system including fonts, colors, styles, backgrounds, logos, etc. that are approved for use
• Creating processes that empower users to quickly create or modify slides according to acceptable brand guidelines and with the use of approved and up-to-date assets
• Create and maintain a library of core assets including templates, graphic resources, imagery, themes, etc. that are approved for use
• Collaborate closely with stakeholders to develop compelling storylines and accompanying presentations that clearly and effectively communicate the data story
• Serve as the final point of contact, responsible for reviewing all slides before they are approved for sharing

Qualities & Skills of a Presentation Designer 

Presentation designers are creative storytellers with an eye for clean designs. Here are the qualities that set great presentation designers apart from the rest. 

• Eye for clean, artful, and professional designs
• Captivating data storytelling skills 
• Ability to translate complex concepts into digestible content 
• Strong graphic design fundamentals (i.e. typography, color theory, hierarchy, contrast, and grid / alignments)
• Highly organized and detail oriented with an emphasis on accuracy, quality, and aesthetics
• Expert knowledge of presentation software tools in addition to supporting design tools such as Figma , Photoshop , or Sketch
• Excellent communication and project management skills 

Sample Titles & Salary

In our experience, the average salary for presentation designers is typically between $60K - $80K. Whether an individual falls at the bottom or top of that range typically depends on the industry, their experience, and the stage of the company. Ziprecruiter has the average salary pegged at $73K. 

Despite the responsibilities being nearly the same, there are many different titles that presentation designers can go by. Here are some of the most popular: 

• Presentation Designer (213K jobs listed on Ziprecruiter ) 
• Storyteller 
• Presentation Specialist
• Graphic Designer (often includes a broader range of duties, cover entire organization) 
• Illustrator 
• PowerPoint Designer (or other specific tools) 

Should You Consider Hiring a Presentation Designer for Your Company?

As mentioned earlier, if key employees and valuable resources at your company are being consumed by the burdensome process of creating, updating, and formatting slide decks, then it’s probably a good idea to look into hiring either part-time design agency help or a full-time employee. 

Aside from the opportunity cost of wasting precious company resources, there are other reasons to consider hiring for this role. One reason is if there are high stakes associated with your decks. If slide decks are being used for board decks, sales demos, investor presentations, etc. then it’s absolutely critical that the decks are professionally designed, on-brand, error-free, and accurate. Another reason may be the volume of decks produced. If your organization is creating slides at a pace that can’t be sustained by the current employees, then it’s a good idea to bring on someone full-time to take this load off everyone else’s plate. The last reason may be that the current employees aren’t well equipped with the proper skill sets to create beautiful and engaging decks. 

The bottom line is your company’s employees have been hired to utilize their expertise in their respective functions such as sales, marketing, or development. If instead, they're spending their time messing around with clunky PowerPoint formatting, this diminishes the value they’re able to produce for the company. 

If You’re Looking To Hire for This Role or You’re an Individual Looking To Get Hired, Where Do You Look?

Fortunately, there’s plenty of excellent online resources available to find presentation designers for hire, design agencies to contract out work, and platforms to apply for jobs. Here are some of our favorites: 

• ZipRecruiter

The Perfect Wrap-Up - A Job Summary from If You Could

We stumbled across this job posting from If You Could and it felt like the perfect blurb to wrap up this piece on presentation designers. Let it serve as some inspiration as to the value that you can add by pursuing this career or by hiring this role for your company. 

“Theatre is everywhere. And that includes boardrooms.

We’re looking for an experienced mid-level/senior Presentation Designer who sees clients as their audience and PowerPoint as their stage. Who hears the future purrs of delight with every click of their mouse – and won’t stop until a pitch presentation is so good they’ll want velvet curtains to unveil it.”

If you want to include Airtable visualizations or charts on Google Sheets data in your next presentation, be sure to try Superchart for free.

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How to Become a Presentation Designer

What is a presentation designer.

Presentation design is a specialized graphic design niche focusing on visualizing presentation content to enable the audience to comprehend it more quickly and remember it longer. Business and education presentations are the most common use for presentation decks and what most presentation designers work in. Designers specializing in presentations may use the title Presentation Designer or Presentation Specialist.

WHAT DOES A PRESENTATION SPECIALIST DO?

Presentation Designers or Specialists may take on different responsibilities within different teams or organizations, which may include:

• Collaborating with internal or external clients (presenters) to identify the goal of their presentation and outline their content effectively
• Taking content outlines and visualizing slides based on the content, presentation goals and brand standards
• Curates imagery and videos that support key messaging
• Develops data visualizations, charts, infographics, illustrations and/or iconography to support key messaging for each deliverable
• Collaborates with stakeholders through multiple rounds of revisions to ensure the slides effectively visualize key messages and, ultimately, meet the objectives of the presentation
• May take on project management responsibilities within certain teams to ensure that the final presentation design meets key objectives
• Optimizes video and image content to ensure crisp imagery at the smallest file size possible
• Uses, modifies and creates master slide layouts to support the development of slides

PRESENTATION DESIGNER SALARY

According to a survey of full-time presentation designers by Zip Recruiter, the average presentation designer makes just over $72,000 per year. Presentation designers who can master sales and marketing can far exceed that average by providing their services on a freelance basis. Presentation Designers are among the highest paid graphic design niches.

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PRESENTATION DESIGNER EARNING POTENTIAL CALCULATOR

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How to become a presentation designer

Aspriring presentation designers should follow these basics steps to become a successful six-figure presentation designer.

STEP 1: Understand branding and graphic design basics

Because presentation designers are visualizing content to both tell a story and represent a brand, it is essential to understand the basic principles of design and branding. Traditionally trained graphic designers may have already learned these skills in college. If you do not know the basics of design, you should learn them to ensure that you can effectively deliver effective presentations for your clients.

STEP 2: Learn how to incorporate those design best practices using PowerPoint

After learning the basics of branding and design to visualize content, it is essential to have a firm understanding of how to use PowerPoint, Keynote, Prezi, or Google Slides as an effective design tool. These tools are very powerful for creating presentations, but can feel limiting especially to graphic designers who are used to more robust design tools like the Adobe Suite. As a presentation designer, it’s essential to learn how to work around some of PowerPoint’s limitations and embrace the tool so that clients can easily edit natively built PowerPoint designs.

STEP 3: Create a stellar portfolio of work

As a presentation designer, your portfolio is your calling card. It is imperative to create a robust and representative portfolio that will resonate with your prospective clients and instill confidence in your ability to elevate their presentation.

STEP 4: Market Yourself Competitively

Determine how to market yourself competitively so that your clients can find and hire you easily. They may find you via a freelance platform, social media, ads or SEO. Once they find you, you can leverage your killer portfolio and customer reviews to convey your capabilities and make your services irresistible to your clients. For more information on how to get clients as a graphic designer , check out this comprehensive guide.

STEP 5: Create a compelling client experience and referral engine

After you’ve landed clients, you must learn how to create a great, efficient client experience. One that minimizes edits and improves your speed to delivery - ensuring clients are excited to work with you on all future projects. In addition, it makes those clients raving fans who recommend you - and leave fantastic reviews, which help you win even more clients.

STEP 6: Refine your offering and your rates

Over time, presentation designers should continue to refine their offerings - which clients do you enjoy working on the most? Which are you the best at? Which can you delivery the most quickly? By niching down, your ideal clients can find you even more easily - and knowing their particular needs will enable you to deliver their projects more efficiently, which ultimately improves your revenue.

Is presentation design a good graphic design niche?

Presentation design is a unique graphic design niche for several reasons. First, most classically trained graphic designers prefer the Adobe Suite over presentation software like PowerPoint. On the other hand, many clients love PowerPoint because it’s an easy tool for everyone to use and it’s already installed on their devices, ultimately creating a huge opportunity for service providers to provide the desired service - design in PowerPoint. In addition, many presentations are tied to revenue on the client side - either for sales or account support or for fundraising, making them valuable decks that clients are happy to invest in.

What is a presentation designer portfolio?

Like any other form of designer, it’s essential for presentation designers to have a portfolio that showcases their best work - and the diversity of their skillsets. It is imperative to create a robust and representative portfolio that will resonate with your prospective clients and instill confidence in your ability to elevate their presentation.

What are the biggest challenges of being a presentation designer?

Like all jobs, presentation design has it’s challenges. As discussed previously, many classically trained graphic designers find PowerPoint frustrating due to the simplicity of its user interface.

For self-trained designers who know PowerPoint well, developing an understanding of design basics may be a challenge to creating an impressive portfolio.

For freelance professionals who have previously provided execution and client management, but not sales or marketing, learning to market themselves and secure their own clients may pose a challenge.

Hi! In case we haven’t met, I’m Adrienne – a wife, mom and over the last 2 years, I’ve created a multi-6 figure presentation design business working less than 40 hours a week, for clients who do NOT drain me, and more importantly, I was able to build a life I truly LOVE.

Because of that, I’ve created a free workshop to show you my exact framework for scaling your design business, so you don’t have to make the same mistakes I did along the way.

FREQUENTLY ASKED QUESTIONS:

Will ai affect the future of presentation design.

Certainly, as AI continues to evolve, particularly in presentation design tools, it will enable presentation designs to operate more efficiently. Thereby, enabling them to bring more creativity to projects or even to deliver more quickly - which clients always seem to need. Read more about why AI won't replace presentation designers here.

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What does a presentation designer do, anyway?

April 19, 2020

Anyone might have this thought: ‘A presentation designer is just a glorified graphic designer, right? ‘

It’s a common misconception.

Ten years ago, the job description of ‘Presentation Designer’ was almost unheard of. Cut to today, and this title is thrown around by every junior designer that has come to realise, “Damn! I can make money redesigning PowerPoints!” This is despite the fact they have zero knowledge of typography, composition and structure, color psychology…you get the idea.

Presentation design is a small niche within graphic design, but it is getting larger as an industry each day as more companies come to realise the value of a good presentation deck to back up the speaker. A good presentation designer brings your ideas to life by weaving together a striking mix of storytelling techniques and visual aids that will grab and keep your audiences’ attention throughout your speech. It reflects you as a speaker and your organization.

The Difference Between a “Meh” Designer and a “Wow!” Designer

Anyone can make a PowerPoint or Keynote presentation look nice with resources that are readily available online. But that’s not what you want. Oh no. What you want is an experienced designer who really gets your message and understands the audience that message is for. And they keep that message always in the back of their minds as they work with you on story, flow, visuals and brand alignment.

Every good presentation designer has a key goal in mind – to engage audiences. Whether you are persuading a prospect to become a customer, guiding someone through a project demo, or announcing the latest and greatest product in your line, it is their responsibility to help you step up your presentation game.

A ‘Meh’ designer will:

Settle for stock themes, use inconsistent fonts and make the slides “too pretty,” which can be a distraction to your audience

Include too much “useless” information that may be considered “essential” by the presenter

Include too much text and not enough compelling visuals

Cut corners to bring you the finished product quickly and cheaply

A ‘Wow!’ designer will:

Use top quality design in a purposeful way to highlight your message and give sense to your data

Expertly harness the narrative that is accompanying the presentation

Challenge you to rethink your way of presenting and how you use slides

Most people, when preparing for a board meeting or a sales pitch, don’t consider the slide design until the very last minute. This is a mistake! That is why good presentation designers are in high demand. They usually need to be hired weeks in advance of your presentation. A good story and presentation is developed together with the designer, where you break down the key concepts you want your audience to come away with. It would be hard to do that with a 24-hour delivery which “meh” designers often promote.

A Good Presentation Designer Takes your Pitch to the Next Level

Good designers will know the design platform they are using, inside and out. They will know the tricks and tools that the average PowerPoint user never even knew existed. They incorporate their skills with their mastery of the wide range of tools available to them. They, in effect, specialize in the art of design presentation.

Good designers are obsessed with the subtle details and will work with you to produce an effective and engaging – even entertaining – presentation. And when the situation calls for it, they are not afraid to think outside the box. Truly great presentation designers will push the envelope and offer a fresh perspective to an otherwise stale sales pitch. Slides that have too much information, a stale format and boring visuals is an arch enemy they will fight at all costs. A skilled designer will always break the mold – each and every time.

A presentation designer can make all the difference in how you are received in a professional environment. They establish a direct link to how prepared and organized you are, how much attention you put into the details, and also, how well you communicate.

People are visual. They will more likely remember what they see just as much (or more) than what they hear. A good presentation designer is your best ally and often the deciding factor on whether you win or lose a customer, or an investor. After all, the pitch is the most important event in your marketing funnel – when you’re right in front of your prospect.

So, how will YOU present yourself?

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How to Hire and Retain a Presentation Designer (Ultimate Guide)

If you are considering hiring an in-house presentation designer, you have come to the right place to learn about it.

Many businesses have considered hiring PowerPoint designers to save time and boost team efficiency . Just think about it: most of your employees have been hired thanks to their expertise in finances, marketing, sales, or IT, but they’re tinkering around with PowerPoint shapes and colors instead of performing their primary functions.

Hiring presentation designers is about letting professionals do what they do best: elevate the visual impact of your designs and propel your brand to the next level.

At 24Slides , we have more than 10 years of experience recruiting and retaining creative talent in ​​presentation design, and today, we want to share our knowledge with you.

Let’s take a quick look at what we’ll cover: 

What does a Professional Presentation Designer do?

How to pick a professional presentation designer.

• How to Retain a Professional Presentation Designer?  

Beyond In-house Design Modality: Presentation Design Company vs. Freelance PowerPoint Designer vs. Dedicated Design Team

Why is outsourcing presentation design a better alternative to hiring in-house designers.

Presentation designers, also known as PowerPoint designers or Presentation experts, craft visually appealing slides tailored to the client’s goals and specifications . 

They possess graphic design and visual communication expertise, employing these skills to present information clearly and engagingly in your presentation decks.

Nowadays, the most common software tools for professional presentation designers include PowerPoint, Google Slides, Keynote, Prezi, and Adobe Illustrator.

And since a picture is worth a thousand words, here are real examples of what a PowerPoint designer can create:

Hiring presentation designers indicates a desire for profiles with specific technical skills . If you plan to specialize your services, choosing a more senior profile will ensure a better final product. 

Based on our experience, evaluating soft skills, interpersonal abilities, and cultural fit is crucial during the selection process of your dream design team.

Let’s take a closer look at each point:

Hard Skills

The world of presentation design covers a niche market that is continually adapting to new technologies and trends.

In this regard, it’s vital for a presentation designer to master various design software , especially Adobe Suite programs like Photoshop and Illustrator, as well as different PowerPoint tools .

According to Valery Salome , Design Lead at 24Slides Peru, other relevant hard skills to consider during a selection process are:

• Good Sense of Design: A good sense of design is more than just making things look attractive; it’s about making them functional. This skill allows the designer to create visually appealing and user-friendly interfaces, whether they’re working on a website, a mobile app, or a marketing campaign.
• Excellence at Diagramming: Excellence at diagramming involves the ability to represent complex information in a clear and concise manner. This can include mapping business processes, creating flowcharts, or designing infographics.
• Intermediate or Advanced Level of English: Being proficient in English is crucial in today’s globalized world. This skill is even more relevant when working with intercultural teams that speak multiple languages.

Soft Skills

While hard skills are a fundamental pillar when seeking creative talent, soft skills or interpersonal abilities have become their perfect complement for making the final decision.

In general terms, soft skills refer to a worker’s qualities that help them solve problems in their day-to-day work and, often, influence their interaction and achievements with their team.

Valery shares some skills she prioritizes when hiring a presentation designer at 24Slides:

• Teamwork: In the creative industry, knowing how to work in a team is essential to achieve better results, so a presentation designer must develop this skill.
• Commitment: At 24Slides, we stand out for our high-quality service and fast turnarounds. Therefore, we consider it crucial that our designers show commitment to their tasks and the quality they deliver in the final product.
• Proactivity: Any design process involves a lot of creativity, so an ideal PowerPoint designer profile must be proactive in order to provide out-of-the-box ideas.
• Leadership: Although not all designers on your team will be heads or managers, leadership is an important quality that will allow them to solve problems autonomously.
• Willingness to Learn: The ideal presentation designer will always be passionate about continuous learning. This soft skill is especially important given the new technologies that emerge every year in the design world.

Culture Fit

Do you have a high turnover rate in your company and are unsure why? If so, cultural fit might be a factor you take for granted when recruiting talent.

Building an in-house design team implies thinking long-term. Based on our experience, ensuring that your design team shares the same core values and also aligns with your company’s goals enhances your chances of maintaining low turnover rates.

Once you have hired the ideal presentation designer, the next step is to focus on developing retention strategies. According to our findings, these strategies are essential for building high-performing teams.

These strategies will not only enhance your team's efficiency but also boost their happiness at work!

How to Retain a Professional Presentation Designer? 

Talent turnover is a common problem in today’s business world, so if you are committed to scaling your design team long-term , you must invest resources in talent retention strategies.

At 24Slides, we have achieved a remarkable employee retention rate of 97% in the last 12 months , a testament to our commitment to fostering a positive and engaging work environment. 

Now, we want to go deeper into the retention strategies that have worked for us: 

Cultivate an Outstanding Corporate Culture

While financial compensation is an important factor for staying in a company, there is also the now-known "emotional salary," which includes the company’s work culture.

In general, organizational culture encompasses the beliefs, values, and practices shared by its members . The existence of this culture in your company allows your employees to move in the same direction.

Moreover, a well-defined organizational culture fosters employee motivation and can serve as a valuable differentiator from competitors. This way, you are more likely to attract and retain the best creative talent.

Plan a Career Path

Establishing a career path within your company is an essential factor when discussing talent retention strategies.

This career path can be vertical (increasing hierarchy) or horizonta l (greater specialization). Choosing which option is best for you will depend on your team structure and your business objectives.

Our recommendation is that this process be as personalized as possible so that your employee has some decision-making power over their future.

Facilitate Work Flexibility

Following the previous idea of emotional salary, offering flexible work hours is another retention strategy that you cannot overlook.

In today’s globalized world, considering flexible work arrangements is almost indispensable in a job offer. This strategy not only provides a greater work-life balance for the presentation designer but also can influence their final productivity level.

This flexibility policy can also be reflected in the workspace ; you can opt for a hybrid work model or 100% home office. The important thing is that your employees feel they have certain control over how they organize their time.

Provide Extra Benefits

Lastly, consider providing additional benefits to your design team. Your employees will appreciate this thoughtful gesture, potentially boosting your retention rate and enhancing your company’s reputation .

Some ideas of corporate benefits are:

• Casual work attire
• Private health insurance
• Monthly food allowance
• Free snacks in the office
• Game or entertainment area in the office
• Social activities
• Constant training sessions
• Flexible vacations
• Partnerships with gyms or wellness centers

These are some of the benefits we offer at 24 Slides. You are free to choose and innovate in the way you show your appreciation to your team !

At 24Slides, we hire top talent from emerging countries, which is why we’ve built a strong internal team of 200+ designers based in Indonesia and Peru. Our mission extends beyond outsourcing: we foster substantial growth within these regions.  

However, considering your business’s characteristics, there are other ways beyond hiring in-house presentation designers that might work better for you.

Below, we’re going to talk about the most important work modalities available on the market right now:

Presentation Design Company

There are various types of design companies, but the ones that stand out the most are design agencies and design studios. These companies are usually very useful for large or medium-sized projects that require various specialties .

On the one hand, agencies tend to be very large and offer many transversal services, while studios have fewer members, are more specialized, and offer more personalized communication.

Are you planning a major change for your brand? If so, hiring a presentation design company will be your best decision.

Freelance Presentation Designer

Freelance designers are an excellent choice for small and temporary projects . There are various PowerPoint freelancers who offer their services online, so the price ranges will vary depending on the level of specialization you require.

If you already work with a reliable freelancer, we recommend continuing the partnership to save time and maintain consistency in your visual identity (or the service you’re hiring).

Dedicated Design Team

Our dedicated design team service is the hallmark of 24Slides . Our team of PowerPoint experts is trained in your brand guidelines, resulting in high-impact slides tailored to each project's unique needs.

Ideally, this work modality fits really well with large companies with a constant design workload . It’s like having an in-house design team without investing in training sessions or searching for the best talent on your own– we handle it all for you!

“Thanks to the expertise and support provided by the external 24Slides team, we’ve been able to meet our clients’ expectations consistently and focus on core business activities. They quickly became a trusted partner and now feel like an extension of our own in-house team .”

-Nicolas Sägesser, Partner & Creative Director at MYI Entertainment

Are you aiming to break the mold and create an innovative product? Do you want to start presenting more professional corporate slides? If you answered yes, outsourcing your design project would be your best option! 

There are several scenarios where opting for an external service is advisable. Let’s see:

• Your visual identity doesn’t align with current design trends, and you want to refresh your brand .
• You want to explore a content format your in-house design team typically doesn’t handle.
• You are changing your target audience or making a significant structural change to your brand.
• You plan to raise your prices and need specialized advice to enhance your visual identity.

If you find yourself in any of these situations but are not fully convinced about choosing an external design service, here are some key advantages to consider:

1. You have access to a wider range of design services

Outsourcing your design service allows you to choose from a wider range of services. Design is a constantly changing discipline, so there are specialists of all kinds on the market.

By not depending on an in-house design team, you have more freedom to test and evaluate what type of service suits your creative needs.

Remember that your potential design partner can lead your project partially or entirely. It will depend on you!

2. You achieve faster hiring processes

Recruiting in-house designers involves a long-term commitment, so it is natural that the hiring process has more stages and takes more time from you.

Opting for agencies, studios, or freelancers is an excellent option if you require a specialized PowerPoint service that ensures high-quality products in fast turnarounds.

3. You have greater flexibility in your expenses

The number of design services available on the market is countless, as is their price range.

According to our research , the cost of ordering a 10-slide presentation ranges from $10 to $6,000 (or more), depending on the designers' expertise, the project's complexity, and any additional services you need.

This aspect is relevant if you don’t have a fixed budget, and your spending capacity may vary by month or quarter.

4. You don't have to worry about training costs

Maybe this is obvious, but If you hire a third party to handle your design needs, you won’t have to spend money on training sessions.

These costs will be in the hands of the company you are hiring. In most cases, design services are comprised of senior professionals with long experience , so training is not a concern for them.

Want to know more about the pros and cons of the different types of design services on the market ? Check out our blog now!

That's all for today. We hope our detailed guide helps you hire and retain the best creative talent for your company. Additionally, we recommend exploring other design services and testing their effectiveness within your team.

Remember that you can always explore the 24Slides try-out option . This is a great opportunity to get a sample of how our designers work with your brand guidelines. You won’t regret it!

If you’re convinced 24Slides is what you need, get started now . Just send us your presentation draft and relax; our team is fully prepared to make your slides take off in only 24 hours .

Want to keep learning? Dive into this content and let it inspire you:

• 8 Questions to Ask Before Hiring a Presentation Design Agency  
• The 15 Best Presentation Design Agencies (Including Prices!)
• The Cost of PowerPoint Presentations: Discover the hidden expenses you might overlook! 
• How 24Slides Supports Marketing Teams Make Presentations and Boost Efficiency - With Less Budget!

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Defining the Role

Presentation designer, what is a presentation designer.

Similar Job Titles:

Graphic Designer , Illustrator

A presentation designer is an ever-evolving role, and therefore a presentation designer needs to be an individual who is consistently on the lookout for new presentation trends and always taking on new skills. They should have a strong eye for design, particularly when it comes to Powerpoint slides and presentation layouts.

This is a niche design role, and a presentation designer’s main responsibility is to uphold brand standards while creating effective, dynamic and well-thought-out internal and external presentations that are readable in multiple formats (e.g. tablet, computer, mobile).

What does a Presentation Designer do, typically?

A presentation designer will have experience designing templates and layouts and will be able to follow strict brand guidelines. They are quickly able to solve issues like blurry images, confusing layouts, and ineffective design. Their daily responsibilities can include:

• Intimate knowledge of presentation programs such as PowerPoint, Google Slides, Prezi and Keynote
• Knowledge of Adobe Creative Suite programs such as Photoshop, InDesign and Illustrator
• Ability to work under pressure and handle a wide range of tasks and projects at the same time
• Upholding brand guidelines and possessing a strong knowledge of design standards
• Working with internal and external stakeholders to ensure all brand presentation is of a high standard
• Having a good eye for design and aesthetics to create well-thought-out presentations

Misconceptions about Presentation Designers

While a presentation designer does need to have a good eye for aesthetics, they are not graphic designers. The focus of a presentation designer is purely on creating effective presentations for an organization and they will have extensive knowledge and experience in this particular area of design.

Important metrics for a Presentation Designer

1. time from initial idea to final product.

How long it takes for a presentation designer to create presentations and the cost for the amount of time it takes.

2. Engagement rate

This could be online or offline, as many presentations are used for public speaking engagements. It’s important to make sure the audience understands clearly the ideas that are being expressed and that online people are clicking through to the end of a presentation.

3. Presentation length

A good presentation should implement good design and reach a length that gets all of the important points across while keeping an audience engaged. A good slideshow should be three to four minutes long, with plenty of photos and videos to ensure a good flow.

Presentation Designer Salary

US Based, employer-reported data for a Presentation Designer:

• 25th Percentile $56.5 K
• Average $64 K
• 75th Percentile $71.5 K

Presentation Designer Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a presentation designer at <company XXX>, you will get to do more than just design slides. You will collaborate with internal and external stakeholders to create flawless presentations that make an impact. More specifically, you will:

• Possess intimate knowledge of presentation programs such as PowerPoint, Google Slides, Prezi and Keynote
• Be able to work with Adobe Creative Suite programs such as Photoshop, InDesign and Illustrator
• Have experience working under pressure and be able to handle a wide range of tasks and projects at the same time
• Uphold brand guidelines and have strong knowledge of design standards
• Work with internal and external stakeholders to ensure all brand presentation is of a high standard
• Have a good eye for design and aesthetics to create well thought out presentations

Hire a Presentation Designer

We can help you find a qualified Presentation Designer who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

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Presentation Design: Everything You Need to Know! [+Tips]

PowerPoint Design PowerPoint Presentation Presentation Design Professional Presentation Design

Whether you're new or experienced in making slides, it's important to learn how to make a great presentation. You must keep your audience interested and listening.

In this guide, we're going to dive into everything about making great presentations. You'll get to know what presentation design is all about, and we'll show you how it's both an art and a bit like science too.

This article is like your go-to guide for all things about designing presentations. We'll explain different presentation styles, offer simple slide tips, and share the newest design ideas.

Presentation design is always changing and growing. This means that there's a lot of important information you need to know. By the time you're done reading, you'll have all the tricks up your sleeve to create presentations that look amazing and get your point across.

What is Presentation Design?

Presentation design is about making slides with pictures, words, and colors that help share your ideas.

You pick just the right mix of these things to make slides that teach people and look great. A good presentation provides a clear message while keeping people interested from start to finish.

A skilled presentation designer is integral to this process. They work to understand the core message and the target audience to create a cohesive set of slides. There are special design principles put in place to organize information so it's easy to understand and make an impact. A presentation designer's job is two-fold. He or she must simplify information and make it interesting in a presentation.

In a world where attention spans are short, effective presentation design is crucial. It's not only about aesthetics; it's a critical tool for communication. Presentation designers turn your spoken ideas into compelling graphical stories. This way, they make sure your presentation connects with people and sticks in their minds.

Is Presentation Design Important?

Yes, presentation design is essential for several reasons:

Presentation design organises your thoughts and data visually, preventing confusion. It helps you simplify information into digestible pieces, ensures that your main points are easy to grasp, helping your audience understand your message quickly and accurately. This is especially helpful when you sit through business presentations or even financial presentations.

Engaging presentation design goes beyond words; it uses visuals, diagrams, and animations to keep your audience interested. A visually stimulating PowerPoint slide design can transform a mundane talk into a dynamic experience, encouraging viewers to pay attention from start to finish.

Brand Consistency

Consistent branding in your PowerPoint design reinforces your identity. It allows every slide to resonate with your corporate colors, logos, and themes, fostering brand recognition and professionalism in the minds of your audience.

Professionalism

A polished presentation design speaks volumes about your attention to detail and dedication. It suggests you value your audience's time by providing a well-thought-out, aesthetically pleasing, and organised presentation.

Humans are visual creatures or rather, lean towards visual thinking . A PowerPoint design that uses compelling imagery and key points is memorable, helping your audience remember the presented information long after they've left the room.

In a pitch deck design, every slide is an opportunity to persuade. When you show data and ideas in a way that's clear and attractive, you have a better chance of convincing your audience.

Differentiation

Unique presentation design sets you apart. It shows you're not another voice in the crowd but an innovator who takes the time to present creative and effective ideas.

Using various colors , pictures, and fonts in your slides can make people feel things, helping you connect with them better. This can help get your message across faster.

Presentation design conveys information fast. A well-designed chart or graph in your PowerPoint can simplify tricky data, giving you more time to talk and answer questions.

Storytelling

A great presentation tells a story. With a well-planned PowerPoint, you can take your audience on an adventure, telling your story in a way that sticks with them.

In summary, presentation design is an essential part of any presentation. Great presentation makes it easier to share what you want to say. It also makes your presentation more fun to watch. Plus, it makes your brand or business look professional. Taking time to make your PowerPoint or any presentation great is a smart move. Spending time on making your PowerPoint, pitch deck, or any presentation really good is worth it.

Types of Presentations

Various presentations exist, each designed with a distinct goal and approach. Here are a few of the most common types of presentations :

Demonstrative Presentations

These are hands-on, showing how things work. Crafting a presentation design that's detailed and clear, helps people better understand what you're showing them. This is especially useful during a product demo or a new launch.

Decision-driven Presentations

Here, presentation design helps lay out choices for a clear decision. For example, using an organized slide layout can guide a team during strategic business meetings.

Emotive Presentations

Emotive talks stir feelings with stories that resonate. When you design your slides to make people feel something, it can be really strong. Like when a charity uses slides with touching stories to help people want to give money.

Every kind of presentation has its special role in making your message click. When you get what each type does best, you can pick the perfect one to connect with your crowd and get your point across. Remember, the way you lay out your slides counts too. Nail that, and you'll whip up a presentation that’s both engaging and memorable. Want to see all the different kinds of presentations ? Just hit the link.

12 Simple Steps for Designing an Effective Presentation

Creating an engaging and effective presentation is both an art and a science. It involves careful planning, thoughtful design, and strategic execution. You can split presentation design into steps. These steps help you from the start of your idea to when you finish your presentation. Whether you're crafting a PowerPoint presentation design for a business meeting or an educational seminar, following these steps can help you communicate your message with clarity and impact. Here's how you can design a presentation that captures attention and achieves your goals.

Establish Your Goal

Understand your audience, draft your content, choose a design template, refine your slide layouts, incorporate visuals and graphics, review and edit your slides, practice your delivery, gather feedback, make final adjustments, prepare for questions, set up ahead of time, presentation design vs. presentation templates: what are the differences.

Two things are synonymous with presentations: presentation design and presentation templates. They may seem the same, but they do different things to make a great presentation. Understanding how they're different helps you make a presentation that people will remember. We'll show you what sets them apart and why that's important for a great presentation. We'll explain how these small differences can make your presentation stand out or not.

Presentation Design

Presentation design is about making a set of slides that help tell your message. You pick colors, fonts, and pictures that look good and explain the speaker's words.

Presentation Templates

On the other hand, presentation templates are pre-designed frameworks for slides. They help make your slides look the same with consistent colors and layouts. They have spots where you can easily add your words, pictures, and charts. Templates are like a ready-made start for your presentation.

Note: Keep in mind that Deck Sherpa makes custom templates you can use again later.

Here are the key differences laid out:

Creation vs. Usage

• Presentation design is about creating a unique visual narrative for a specific message.
• People use presentation templates to apply a standardized design across different presentations.

Customization

• You can customize your presentation design according to your message and audience.
• You can't change presentation templates since they are pre-designed.

Time and Effort

• Designing an effective presentation from scratch requires more time and design skills.
• Using templates saves time and effort, as the basic design elements are already in place.

Originality

• Presentation design is original and can be as creative and unique as you want it to be.
• A lot of people use presentation templates to save time. While it helps, it's important to understand these pre-designed slides are not original.

Functionality

• A well-designed presentation considers the following - the flow of information, - the importance of visuals - the way slides transition
• Templates provide a basic setup, but they might not be optimal for the flow of information

In short, presentation design helps you make slides that tell a story your way. Presentation templates help you make consistent-looking slides fast. Below you’ll find some amazing tips that could be of tremendous help in your slide design.

10 Tips You Need to Know for Stunning Slide Design

Creating a great presentation is part art, part smart thinking. Think of each slide as a piece of your story's puzzle. You might want to teach, inspire, or persuade your audience. No matter what, how your slides look is crucial for success.

Here are 10 top tips to polish your presentation and make your slides pop. They'll help make sure your next pitch or talk is both eye-catching and memorable.

Embrace White Space

Use high-quality images, consistent theme, contrast for clarity, limit text quantity, readable fonts, use charts and graphs, use color wisely, animate with purpose, end with a strong close.

These tips can make your slides go from okay to amazing, helping people remember your message. Keeping the above points in mind, let’s learn what 2024’s presentation design trends look like.

Exciting Presentation Design Trends That You'll Need in 2024

Back in 2023, we shared a list of amazing trends in presentation design that we hoped you used as much as you could. As 2024 is getting closer, the way we make presentations is changing. It's mixing new technology with cool design ideas. Some exciting new trends are coming up, and we've listed them for you. Let's see how you can use these to make your presentations stand out.

Minimalist Presentation Design

It’s no secret that most people today prefer to follow the less-is-more philosophy. You'll see slides that are simple and not too busy, with lots of space. This helps keep the focus on the main point. It makes your stories come alive and keeps your audience hooked all the way through.

Immersive Storytelling

PowerPoint’s animations and transitions capabilities are set to become more advanced. They'll liven up stories, keeping the audience interested and involved in the presentation. You can make your PowerPoint presentations easier and way more interesting.

AI-Enhanced Presentations

We're leaning into Artificial Intelligence (AI) more than ever these days. This technology is set to give our presentations a personal touch like never before. Imagine getting smart design tips from AI or having your slides tweak themselves automatically after sensing the audience's reactions. You’ll be able to streamline your PowerPoint designs, making them not only easier to create but also more engaging and impactful.

Bold Typography

Big, bold fonts are the most popular way to catch your audience's attention and make your point. As a bonus, bold fonts also make your slides instantly readable and more effective.

Data Visualisation

People are going to use cool, interactive data visualisation in the form of infographics, tables, charts, etc. a lot more. They make hard information easy and clear to remember. This helps your audience understand and remember the important information.

Inclusive Presentation Design

Making slides easy for everyone to see and understand will be important. This means creating accessible presentations so all kinds of people can follow, no matter their abilities.

Using the newest trends to design presentations can make your slides way better. They'll look great, be clear, grab attention, and include everyone. A well-made presentation is awesome for connecting with your audience. Staying up-to-date with these new ideas can make your connection even stronger in 2024.

8 Important Presentation Rules To Know and Follow

When it comes to presentation design, various rules can guide you to create effective and engaging slides. Here are some key ones:

The 10/20/30 Rule

The 5/5/5 rule, the rule of thirds, the 6x6 rule, the contrast rule, the picture superiority effect, the font consistency rule, the 7x7 rule.

Each of these rules serves as a guideline to make your presentation design more effective. While it’s important to know these rules, remember that the best PPT layout design is one that effectively communicates your message and engages your audience.

Presentation Design Prices: Choosing What's Better For You

When you look at prices for presentation design, they're different all over the world. In India, the prices are usually between $100 and $500 for packages. It's cheaper because living in India costs less. This lets the agencies offer good work at lower prices. But for really tough projects, they might charge more.

But in Western countries like the USA or UK, the prices for presentation design packages are higher. They often start at $500 and can go up to a few thousand dollars for really detailed or special designs. That's because living and working there costs more. People who choose these agencies often pay extra for their special knowledge about local styles or new design ideas.

So, when picking an agency, it depends on how much money you want to spend and what you need. Indian agencies are good for great work at lower prices. Agencies from the USA or UK might have more knowledge about local styles or new design methods. It's all about what you value more: saving money, local know-how, or a mix of both. That's why we've made a list of the best presentation design agencies from around the world for you to see.

The Most-Acclaimed Presentation Design Agencies Across the World

Lately, the presentation design industry has been booming and getting more creative. Using high-quality images and strong communication is crucial in the corporate and educational world. That's why more people are looking for expert help with their presentations. Today presentation design agencies create presentations from scratch, enhance corporate pitches, and even transform educational materials, turning simple slides into powerful narratives. We understand how necessary awesome presentations are, so we've gathered a list of top-notch presentation design agencies from everywhere. Each brings something unique to the table with their skills, covering all types of presentation needs. Let’s take a look at these standout presentation design experts.

Deck Sherpa

Deck Sherpa creates custom slides that fit right in with what your business wants to say. They're all about making presentations that not only look good but also get your message across clearly, whatever your business needs.

SlideGenius

SlideGenius is a presentation design agency based in the United States. Their goal is to inspire audience action through engaging, meaningful, and memorable presentations.

Buffalo 7 in the UK turns plain slides into something exciting. They're good at turning your ideas into nice-looking presentations that tell a story.

BrightCarbon

BrightCarbon works on both slide design and instructional design for eLearning content and training. They focus on using visual aids and animations to simplify complex topics, making them engaging for the audience.

Stinson Design

Stinson Design specializes in custom, professional presentations for all industries, focusing on effective storytelling and visuals. They focus on effective communication using storytelling and visual techniques.

24Slides offers quick presentation design services from custom templates to slide redesigns. Their focus is on providing accessible, high-quality designs to a diverse range of clients.

Is Your Presentation Design Holding You Back?

As we said before, making a great presentation is a mix of art and science. Deck Sherpa is excellent at turning your ideas into beautiful slides, making us the top choice for presentation design. We're in India and work with all kinds of companies, here and across the globe. Our team knows how to make presentations that different audiences will like and engage with.

Why pick Deck Sherpa? We know every presentation is special. Our designers and storytellers work with you to make sure your presentation is not only seen, but also felt and remembered. It could be for business, a big idea, or a class. We focus on the small things, are creative, and keep up with new styles to make sure your presentation is right.

Plus, our rates are reasonable and you get awesome designs without spending a lot. In short, we're great for anyone who wants to impress their audience without breaking the bank.

If you want to make your next presentation better, come to Deck Sherpa. We'll be your team to make presentations that catch people's eyes and stick in their minds. Check out our website to see our work and find out more. You can call, email, or message us to get started. Please find the details below.

Call: 1800 121 5955 (India) Email: [email protected] WhatsApp Contact Form

How Can I be a Good Presentation Designer?

What are the 3 rules of presentation design, related posts, how to create engaging presentations: tips from expert designers, 10 important skills that every powerpoint designer must have, how to create a terrific marketing presentation.

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• Presentations

Learn How to Build a Career as a Freelance Presentation Designer

Got a knack for PowerPoint design services? Love working with clients to make their presentation dreams come true? It's only natural that you might be thinking of a career as a freelance PowerPoint designer. 

In this tutorial, you'll learn tips to be a successful PowerPoint designer. PPT designers offer their services to clients. This helps their clients deliver impactful, confident presentations.

I've also interviewed leading experts from presentation design agencies. They've lent their PPT designer expertise to give you pointers and advice. These are successful pros who offer PowerPoint presentation services. Read on to get their expert PPT designer tips.

Jump to content in this section:

What Is a Freelance Presentation Designer?

How to become a professional presentation designer (with pro advice), learn more about microsoft powerpoint, the best source for powerpoint templates (with unlimited downloads).

What is a PPT designer, and what does it mean to be a freelance PowerPoint designer?

Freelance presentation designers may offer their services for hire. They might also build presentation products for sale. 

Many freelance PPT designers have left behind full-time presentation designer jobs. It's common to " hang up your own shingle " and offer PowerPoint presentation services on a freelance basis. 

Here are some career paths to explore your options as a PowerPoint designer:

• Offer freelance presentation design services. Typically, freelance presentation designers will price per project. There are defined deliverables, and payment occurs at set project milestones.
• Build products for sale. You can also create a product portfolio that you sell. For example, you could build a library of flexible pitch deck templates that you sell at a fixed price. This leaves customization to the buyer.
• Start a presentation design agency. In this route, you partner with others to create an agency. An agency is simply a group of creative professionals. This works well if you have diverse client needs that require multiple professionals to accommodate. 

Before you launch your freelance PPT designer career, it's important to acknowledge the challenges. You'll spend more time on tasks like marketing, sales, and bookkeeping, for example. If your passion is only for the design work, it might be best to stick to full-time PowerPoint designer jobs.

If you still feel the itch to offer your own PowerPoint design services, you're in the right place. We're going to share tips that you can use to become a freelance PowerPoint designer.

Learn more about the art of closing freelance deals with this helpful post:

Let's walk through the steps you need to become a freelance PowerPoint designer. You'll see expert tips from those who have done the same. We'll break this process down into steps that anyone can follow to transition from presentation designer jobs to freelance roles.

1. Start With Your Why

I strongly believe in starting with a why  for your business. This idea was popularized by Simon Sinek's famous TED Talk , which has accumulated over 11 million views.

Launching your own business can be challenging. It takes perseverance to find clients who need presentation designers. Before you start your journey, you need to have a compelling why.

Here are some great examples of “ why ” statements for presentation designers:

• I want to create a business that balances work with my life.
• I want to save others time and let them do more of what they’re best at.
• I want to earn more income than I currently can in my job.
• I want to create presentation designs that inspire confident presentations.

Your why won't be the same as every other freelance PowerPoint designer. It's okay to build a " why " that is truly specific to you.

For freelance presentation designers like Kristian Olson , the " why " was driven by a market opportunity:

When I realized how much graphic designers despise PowerPoint and that the people who mostly use PowerPoint are not graphic designers, the lightbulb went off in my mind. It’s supply and demand.

Think of this as the center point around which every other decision is made. When you’re unsure how to handle a situation or what your next step is, come back to your why.

2. Build Up Your Portfolio

Many PPT designers feel a “ chicken and egg ” type scenario plays out as they launch their business. They need clients to get work, but they have to show potential clients past work to land them.

So, what do you do when you launch your presentation design agency? You need to build up a portfolio that puts your best foot forward.

A presentation portfolio is key. But so is how you share it. I highly recommend creating a simple website to showcase your work. So does Adrienne Johnston , a professional presentation designer:

I built a portfolio website to establish an online presence. That portfolio included anonymized past client work and some practice work that I made feel more authentic by creating branding for.

When your dream client comes calling, you need a place to send them to show your work. Build a portfolio with your featured work that you're proud to share. It's one of the keys to winning more business.

3. Define Your Offering

Eventually, a client is going to ask you: " What types of PowerPoint presentation services do you offer? " It's important to have an answer!

It takes time to refine your offering. Don't worry too much about creating a detailed list of every service you could offer. Instead, start by letting your first few clients dictate what you want, and then revise your " menu " over time.

An important part of defining your offering is choosing what not to do. You can’t be all things to all people. There will be times that you might feel like what you're asked to do is beyond your sweet spot.

It's okay to be flexible with your PowerPoint presentation services. Just make sure you don't commit to work that you can't fulfill. While it's tempting to take on more work, some projects will simply be a distraction.

4. Find Your First Client

There’s no magic formula to finding your first client. It’s truly one of the most challenging parts of being a new PPT designer. Here are a few ideas to land freelance presentation designer jobs:

• Take on pro bono projects . Volunteer work can pay dividends. Not only will you contribute to a great cause, but you’ll also meet more people in the process. Pro bono projects, those performed for free, give you a chance to build up your portfolio while also networking.
• Create portfolio pieces for fictitious clients.  Who says that you've got to find your first client to do great work? Take one of your favorite brands and build out a fictitious presentation template for them. Then, share it with others.
• Leverage existing contacts.  You might already have your first lead for a potential client. If you left a full-time job, work your network for any open design needs.

Finding your first paid client is a challenge. When you feel discouraged, don’t be afraid to go back to your why.

Consider these inspiring words from design expert Tom Caklos :

Don't be discouraged when you hear "NO" a lot. That's the part of the process. Think of it like this: by each "no," you are getting closer and closer to "yes!"

You launched your career as a freelance PowerPoint designer for a reason. With perseverance, you'll find clients that help you reach your goals.

Check out this excellent guide for even more ideas to find your first freelance client:

5. Retain and Grow With Clients

There's a classic saying in business: it's easier to keep a client than it is to find a new client . 

In my own freelance practice, I've certainly found this to be the case. But to retain and continue to earn work, you have to stay connected.

It's ideal to set up check-ins with your top freelance clients. Set reminders or use a simple CRM system to help you monitor your client connections. It's okay to send check-in emails periodically to assess needs. Doing so will keep your offering top-of-mind for your key clients.

Learn more about landing and servicing major clients with this expert advice from Andrew Blackman:

6. Define a Growth Plan

When you start your business, it can be hard to imagine staying busy. Getting your first client is the hardest step, but word of mouth can spread your success stories quickly. As word spreads, it's important to build a conscious growth plan that charts your course.

Making a growth plan is another occasion when it’s important to go back to your “ why .” If, for example, your “ why ” was to balance work and life more, your growth plan should fit the vision.

It's important to make time for periodic planning sessions. It's easy to become so busy with the design work that you lose sight of your overall goals. By carving out time and intentionality for business planning, you keep your " why " in focus.

There’s one problem I hope you face as a professional PPT designer: having so much success that you have too much work!

Over time, it’s ideal to continually optimize your client portfolio. If you have more work than time, then it’s time to raise your rates. Remember that your time is finite, and every project has an opportunity cost. That means that every project you say “ yes ” to means saying “ no ” to someone else.

Presentation expert Tania Izquierdo offers these tips to lean on others as you grow your business:

I work hard to control the possible growth and volume of work available to me at all times, collaborating with other potential professionals or delegating resources whenever I see it is necessary, or hiring professional services such as advertising and legal advice which I believe will help my business continue to grow properly.

7. Keep Your Skills Up-To-Date

As your business grows and scales, one thing is crucial: you need to keep your skills up to date. Many freelancers become so focused on the work at hand that they neglect to learn new skills.

With a skill acquisition mindset, you can even branch out beyond being a PPT designer! After all, there are other popular apps like Apple Keynote and Google Slides. If your clients shift to these apps, you can keep working with them.

It’s tempting to use all your available time to do client projects as a PPT designer. But to win more PowerPoint designer jobs, you can add more skills to your tool belt. Maybe you can become an animation expert, for example.

No matter what you want to learn, the key is to make it a priority. Put scheduled time on your calendar that’s dedicated to browsing, collecting design ideas, and learning new skills. Then, test your new knowledge with clients. You might be amazed by how much your work improves over time!

Keep your skills up-to-date with the latest presentation design trends:

New skills can help you land more freelance PowerPoint designer jobs. We've built up a deep library of the best PowerPoint resources in our collection, How to Use PowerPoint (Ultimate Tutorial Guide.)

We've got you covered with the tutorials you need to become a PowerPoint professional. See more of the top tutorials to level up your PPT designer skills in the tutorials below:

Got a big presentation coming up and want to make a lasting impression? Envato Elements is your one-stop shop. One subscription gives you unlimited access to everything you need.

Find PowerPoint Templates

With our collection of ready-to-go templates, you'll find creating presentations easier than ever. Choose a template, customize it with your content, and you're ready to present. It's a time-saving solution that gives you pro results with less work.

But PowerPoint templates are just the start. With Elements, you also get unlimited downloads of stock photos, graphics, fonts, and more. It's everything you need for a standout presentation.

Plus, finding the perfect assets is now faster with our AI-powered search assistant . Just type in what you're looking for, and let the technology do the hard work. It quickly sorts through millions of items to find the assets that fit your project best.

Unlock the full potential of your presentations with Envato Elements. Join today and start using premium PowerPoint templates and more!

You Just Learned How to Become a Freelance PowerPoint Designer 

Ready to launch your own PowerPoint design services? You're sure to land presentation designer jobs based on the tips in this article. Start with your why, and you may be amazed by where you land.

Now, it's your turn to launch your career as a PPT designer. It's time to put some of these skills into practice. Use the expert advice to start building a business plan for offering your own PowerPoint presentation services today!

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

• The main idea.
• The presenter.
• The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

• Include less text and more visuals in your presentation design
• Identify one core message to center your presentation design around
• Eliminate any information that doesn’t immediately support the core message
• Create a strong presentation outline to keep you focused
• Use text to reinforce, not repeat, what you’re saying
• Design your presentation with one major takeaway per slide
• Use visuals to highlight the key message on each slide
• Use scaffolding slides to orient your audience and keep them engaged
• Use text size, weight, and color for emphasis
• Apply design choices consistently to avoid distraction
• Split a group presentation by topic
• Use a variety of page layouts to maintain your audience’s interest
• Use presentation templates to help you get started
• Include examples of inspiring people
• Dedicate slides to poignant questions
• Find quotes that will inspire your audience
• Emphasize key points with text and images
• Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

• Speakers reading their slides
• Slides that include full sentences of text
• Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

• Class presentations
• Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. The outline will shape the  presentation structure  and guide you through your content. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

• Introduction and hellos
• Vision and value proposition
• Financial profit
• Your investment
• Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Into memorable slides with minimal text:

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

• Detailed descriptions
• Background information
• Redundant statements
• Explanations of common knowledge
• Persuasive facts and figures
• Illustrative examples
• Impactful quotes

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

Pull out quotes and important numbers, and make them a focus of each slide.

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

This helps ensure that the visuals remain the focus of the slide.

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

Or create a flowchart  and funnels:

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

• Split your group presentation by topic
• Introduce the next speaker at the end of your slide
• Become an ‘expert’ in the slide that you are presenting
• Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

• When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
• Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

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What are best Presentation Design Skills a designer need to have?

• January 11, 2023

Presentation design has emerged as a critical skill for professionals across various industries in the digital generation. Whether you are a student, entrepreneur, or company executive, the capability to create fascinating and persuasive presentations can extensively beautify your communication and influence. This article will dive into presentation design skills, discuss who is the best presentation designer, how to become one of the best PowerPoint designers and explore the essence of the best Presentation design services.

Table of Contents

What is a Presentation Designer?

Clients can use the best presentation designer to create visually appealing business presentations. You will be responsible for assessing the presentation’s length and style, selecting fonts and graphics for the slides, and working with clients to ensure the message is conveyed effectively. High proficiency in graphic design and presentation software are essential qualifications for this career. While an advanced degree is not required, it may benefit the job and help you stand out from other candidates. Additional skills and experience include written and verbal communication, an understanding of design principles, and knowledge of printing technologies and processes.

What are Presentation Designer Skills?

Presentation designer skills encompass creative, technical, and communication abilities that enable individuals to craft visually appealing and compelling presentations. The Presentation design skills go beyond simply arranging slides and images; they involve a deep understanding of audience psychology, design principles, storytelling techniques, and effective multimedia elements. Here are some essential presentation designer skills:

• a) Visual Design Proficiency: A great presentation designer possesses a keen eye for aesthetics, employing colors, fonts, and layouts that harmonize with the content and brand identity.
• b) Storytelling and Structure: Crafting a compelling narrative and structuring the presentation logically is crucial for maintaining audience engagement and understanding.
• c) Slide Composition: Balancing text, images, and multimedia elements on slides ensures the message is conveyed clearly and memorably.
• d) Mastery of Presentation Software: Proficiency in presentation software like Microsoft PowerPoint, Apple Keynote, or Google Slides is a fundamental requirement for any presentation designer.
• e) Communication and Collaboration: Effective presentation designers should be adept at communicating with stakeholders and collaborating with clients to understand their needs and deliver on expectations.

How to become a presentation designer?

A degree in communication or marketing, creativity, and proficiency using presentation software are the preferred qualifications for a career as the best presentation designer. You will need to be able to use art and other visuals to create presentation slide’s. These programs can also be used to generate infographic materials. Your responsibilities in this role include creating pitch decks using PowerPoint. You will also need to design printed materials. Your skills must possess the ability to understand the content and style requirements of the business or organization with which you are working.

Here are steps to embark on the journey of becoming expert designers:

• a) Learn Design Principles: Learn design fundamentals such as color theory, typography, and layout composition. Online courses, tutorials, and design books can be valuable resources.
• b) Master Presentation Software: Familiarize yourself with popular presentation software like PowerPoint, Keynote, or Google Slides. Explore their features and functionalities to unlock their full potential.
• c) Build a Portfolio: Create a portfolio showcasing your design skills. You can begin by redesigning existing presentations or offering services pro bono to gain experience and build a strong portfolio.
• d) Stay Updated: A professional presentation designer needs to keep abreast of the latest design trends, software updates, and technological advancements that can enhance your presentation design capabilities.
• e) Seek for Feedback: Share your work with peers, mentors, or online communities to receive optimistic feedback. This will assist you in becoming aware of areas for enhancement and refining your skills.

Skills you need to become a presentation designer  

Here are some of crucial Presentation design skills that a professional presentation designer need to be learn and present them:

1-All the tools in Microsoft PowerPoint

A PowerPoint designer must be well-versed in all the tools available to him/her to succeed. A designer who doesn’t know how these tools work will be unable to make the most of them. To improve his PowerPoint design skills, a budding PowerPoint designer needs to go through every tool and practice using them.

2-Match graphics with the purpose of the presentation

Without the right graphics, a PowerPoint presentation will not be appealing. A presentation design doesn’t need to be cluttered with images. Images must be related to the text and context of the presentation. Professional PowerPoint designers should be able to identify the best images for each situation and keep them relevant.

Designers should also be familiar with animations and other special effects. Sometimes, a designer may need to use third-party tools to create impressive slideshows. These tools are not available in Microsoft PowerPoint.

3-Get the right content

A powerful presentation requires many components. The professional presentation designer should consider the content and text that is also essential in communicating the message to your audience. Designers should make sure that slides have clear and compelling content. It is a skill to develop catchy phrases that will stick in the minds. To be able to come up with great words, it takes practice and exposure to ads. All PowerPoint designers should be proficient in copywriting or have professional copywriters.

Professional PowerPoint designers should be able to understand and create the message embedded in slides and the relevant keywords. They can also use subtle animations to highlight these keywords and make an impression on the audience.

When designing your deck, consider the following:

• A good layout and structure is your best nonverbal, effective communication form. Keep your slides easily digestible and comprehensible.
• You should test your presentation on the medium you will view it from. This can be printed documents or larger screens.
• Don’t forget: Good design is only one part of the equation! Presentation and content are equally important.
• Ask yourself this question: Is your content easy for people to read? Is it easy for your audience to comprehend the content without reading over it over and over? A graph or diagram can help.

4-Take a look at the psychology of

Sometimes PowerPoint designers need to be psychologists to understand their audience’s minds. A designer must be aware of color psychology to create a compelling presentation. Professional PowerPoint designers should be able to understand the effects of different colors on the emotions and moods of their audience. This is particularly important when choosing a background color to use for slides. There are two types of colors: warm and cool. Using cool colors such as light blue and white when designing slides for a travel agency is best. This will allow potential tourists to feel more relaxed before they visit the destination.

It is crucial to know what message you are trying to communicate to your audience and to use the correct colors and hues to help make it clear.

5-Keep consistency

A PowerPoint designer must maintain consistency in any presentation. You must be precise and even a perfectionist in order to maintain consistency. A designer should not use more than four colors in a presentation. Remember that your presentation design should not be considered a coloring book. Choose colors that have the best impact and stick to them.

6-Make sure there is a smooth transition

Designers often need help to make smooth transitions between slides. Designers often fail to see the bigger picture and don’t understand the essence of the presentation. Designers need to tell a story so that slides flow smoothly between them. Designers should link the first slide to the second slide and vice versa. It is a skill that must be learned over time. Avoid abrupt transitions to ensure your audience stays focused on your presentation.

Define the Best Presentation Design

The best presentation design goes beyond aesthetics; it seamlessly integrates creativity, strategy, and audience-centric approaches. Here are some hallmarks of exceptional presentation design:

• a) Audience-Centric Approach: An excellent presentation design focuses on the needs and preferences of the target audience. Understanding their interests and tailoring the content accordingly creates a more personalized experience.
• b) Clarity and Simplicity: The best presentation designs are clear, concise, and avoid clutter. They convey the message simply and avoid overwhelming the audience with unnecessary information.
• c) Visual Storytelling: Incorporating storytelling elements through visuals, case studies, or anecdotes captivates the audience, making the content more relatable and memorable.
• d) Consistency and Branding: A well-designed presentation maintains consistency in branding elements such as color schemes, fonts, and logos. This reinforces brand identity and credibility.
• e) Effective Use of Multimedia: The best presentation designs use multimedia elements strategically to complement the message rather than distract from it.

In today’s information-rich world, mastering presentation design skills is a game-changer for individuals and businesses seeking to communicate their ideas with impact. Presentation designers create effective visual narratives that depart a lasting effect by mixing creativity, design principles, and an audience-centric approach. Whether you aspire to turn out to be a presentation designer or, without a doubt, want to enhance your presentation abilities, investing in these skills will increase your communication prowess and set you on a route to success.

How to have a great presentation design?

An engaging presentation carries the advantage of visual elements, which includes: stock photos, icons, illustrations, videos, charts, and graphs. All of those can become useful in your Visme or PowerPoint presentation design. You also want to make sure that your visuals perfectly represent the words on your slides.

Is presentation design a skill?

Learning how to design effective and visually stunning presentations is practical for designers and everyone in the modern workplace.

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Presentation Guru

Who needs a presentation designer you and here’s why.

We recently featured an article with great ideas for designing your own presentations – all made so easy nowadays with the vast range of software available. But sometimes, even with all the user-friendly tips and tricks out there, you need more. Your presentation is still lacking something… but what? Most likely a professional eye could tell you exactly what. In this article Damon Nofar, who runs presentation design agency Slides , explains what you get from a professional designer. Read both articles and then you can decide – what does your situation call for?

 ‘A presentation designer is just a glorified graphic designer, right?’

I’m sure lots of people have had this thought. It’s a common misconception.

Ten years ago, the job description of ‘Presentation Designer’ was almost unheard of. Cut to today, and this title is thrown around by every junior designer that has come to realise, “Damn! I can make money redesigning PowerPoints!”

Presentation design is a small niche within graphic design, but it is getting larger as an industry each day as more companies come to realise the value of a good presentation deck to back up the speaker. A good presentation designer brings your ideas to life by weaving together a striking mix of storytelling techniques and visual aids that will grab and keep your audiences’ attention throughout your speech.

The Difference Between a ‘Meh’ Designer and a ‘Wow!’ Designer

Anyone can make a PowerPoint or Keynote presentation look nice with resources that are readily available online. But that’s not what you want. Oh no. What you want is an experienced designer who really gets your message and understands the audience that message is for. And they keep that message always in the back of their minds as they work with you on story, flow, visuals and brand alignment.

Every good presentation designer has a key goal in mind – to engage audiences. Whether you are persuading a prospect to become a customer, guiding someone through a project demo, or announcing the latest and greatest product in your line, it is their responsibility to help you step up your presentation game.

A ‘Meh’ designer will:

• Settle for stock themes, use inconsistent fonts and make the slides ‘too pretty’, which can be a distraction to your audience.
• Include too much ‘useless’ information that may be considered ‘essential’ by the presenter.
• Include too much text and not enough compelling visuals.

In short, sub-par designers will cut corners to bring you the finished product quickly and cheaply.

A ‘Wow!’ designer will:

• Use top quality design in a purposeful way to highlight your message and give sense to your data.
• Expertly harness the narrative that is accompanying the presentation.
• Challenge you to rethink your way of presenting and how you use slides.

Most people, when preparing for a board meeting or a sales pitch, don’t consider the slide design until the very last minute. This is a mistake! That is why good presentation designers are in high demand. They usually need to be hired weeks in advance of your presentation. A good story and presentation is developed together with the designer, where you break down the key concepts you want your audience to come away with.

It would be hard to do that with a 24-hour delivery which ‘meh’ designers often promote.

A Good Presentation Designer Takes your Pitch to the Next Level

Good designers are obsessed with the subtle details and will work with you to produce an effective and engaging – even entertaining – presentation. And when the situation calls for it, they are not afraid to think outside the box. Truly great presentation designers will push the envelope and offer a fresh perspective to an otherwise stale sales pitch.

Slides that have too much information, a stale format and boring visuals is an arch enemy they will fight at all costs. A skilled designer will always break the mould – each and every time.

A presentation designer can make all the difference in how you are received in a professional environment. They establish a direct link to how prepared and organised you are, how much attention you put into the details, and also, how well you communicate.

People are visual. They will more likely remember what they see just as much (or probably more) than what they hear. A good presentation designer is your best ally and often the deciding factor on whether you win or lose a customer, or an investor. After all, the pitch is the most important event in your sales funnel – when you’re right in front of your prospect.

So, how will you present yourself?

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Damon Nofar

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• Who Needs a Presentation Designer? You and Here’s Why - 12th February 2020
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15th February 2020 at 2:55 am

Is presentation design a niche within graphic design?

I guess that depends on your definition of the word “presentation”. I define a presentation as a live experience that is created (and delivered) for a specific audience. The design phase of a presentation doesn’t happen in PowerPoint, Keynote or Prezi. The design phase happens on sticky notes, in a notebook, on the back of a napkin or maybe in a Word doc.

Many presentation podcasts, blogposts and websites are focused almost exclusively on “the deck”. (Presentation Guru is not one of them). Creating a great “deck” isn’t creating a great presentation. A presentation designer helps the presenter create an interesting and memorable experience for their audience. This is done by using a variety of communication tools/techniques. This may, and often does, include slides but not necessarily.

I argue that presentation design is not a niche within graphic design. Slide/visuals design for a presentation certainly could be a niche of graphic design. And graphic designers certainly can be presentation designers. However, you don’t have to be a graphic designer to be a presentation designer. Unless you assume that the slides are the presentation. To me slides/visuals are only one element of presentation design.

Rosie Hoyland

18th February 2020 at 8:52 am

We couldn’t agree more Joe – and I’m glad it’s clear that at Presentation Guru we do not just focus on the deck. As you rightly point out, that is just one part of what makes a great presentation. Ever fancy writing more on this subject for us? Get in touch if you do.

Philippa Leguen de Lacroix

18th February 2020 at 2:44 pm

Totally agree that presentation designers were a rare breed 10 years ago. And now too many freelancers are simply trying to make a simple buck without any understanding of the brain science that goes behind the communication within presentation design.

custom vector logo

25th September 2020 at 9:32 am

I was looking for this information relating to who needs a presentation designer you and here’s why. You have really eased my work, loved your writing skill as well. I like how you have researched and presented these exact points so clearly. Please keep sharing more!

Kristian Olson

24th March 2021 at 11:54 pm

Brilliant. I just had a discussion today about this with a client. They (and many clients) think they can get high quality design just by using a template. And I use to think they could too. It just never happens. You have to have a real designer at least give your slides the final polish.

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A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

Table of Contents

• What Is Presentation Design? 

What Is the Significance of Presentation Design?

Understanding various forms of presentations.

• 10 Tips to Create a Compelling Presentation Design 

5 Inspirational Presentation Design Trends

• 15 Best Presentation Design Templates to Consider 
• Key Takeaways 
• Conclusion 

Once you’ve mapped out your presentation, it’s time to tackle the intimidating task of creating a visually stunning presentation design . Creating an excellent presentation design becomes simpler by learning and adhering to fundamental presentation design standards. Here is a presentation design guide to creating an engaging and well-designed presentation,  regardless of the kind of project you are putting together. 

What Is Presentation Design?

Presentation design focuses on the visual facet of your presentation to captivate your audience. An outstanding presentation design may significantly impact your target audience, whether it is investors, employees, collaborators, or potential customers. The design must ideally complement the material of your presentation to help get your views across and convince your audience.

Creating a presentation for the first time to present in a professional setting or to a large audience might feel challenging. This guide to presentation design will walk you through the elements required for building a visually appealing presentation. 

A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. It is mainly because visuals are much more engaging than written words in your presentation slides. Presentation design is crucial because it allows you to combine your ideas, narrative, graphics, facts, and statistics into one cohesive tale that drives your audience to the decision you desire.

A robust presentation design may unlock doors you never imagined could be opened. An effective design is much simpler to understand and earns a lot of credibility for your brand. You can communicate your message effectively, encourage your audience to take subsequent actions, and get them to engage with what you’re saying with excellent presentation design.

You have the potential to communicate your point of view, create a brand identity, and get your audience to see and hear you loud and clear when you build a presentation with impeccable design. The material of your presentation is crucial to your project’s success, but a poor design may divert the listener’s attention (and not for a good reason). Don’t let a lousy presentation design force you to lose out on a huge business opportunity.

Creating a winning presentation design involves combining design components to produce slides that will neither bore nor exhaust your audience. Instead, it will engage and inspire them effectively. So, instead of creating a lousy presentation using shoddy designs, it is significant to master the fundamentals of creating the best presentation design.

Presentations may be used for several purposes and can come in different forms. A quarterly sales presentation with your team will not be the same as a presentation focused on employee training. 

In the first scenario, you’ll strive to advance your team to achieve targeted sales growth. In the second, you’ll focus on imparting essential knowledge and skills to your employees. Looking at some of the most prevalent presentation types can give you a better idea about presentation design and when to begin constructing your own.

1. Investor pitch presentation

Using facts to convince rather than enlighten is the primary goal of this presentation style, as indicated by the name. If you’re a startup or a small firm looking for investment, you’ll need to use this form of presentation to your advantage. An investor pitch presentation will be required when you’re explaining your company’s user acquisition growth rate to prospective investors. Such presentations are created using the classic pitch deck concept to make the perfect, thoroughly professional pitch.

2. Educational presentations

Educational presentations are sometimes misunderstood as informative presentations since they are designed to teach viewers new skills and educate them on a new subject. You may need to produce a presentation for a school for various reasons, such as presenting an idea or providing an academic report.

Academic and corporate training programs often employ this presentation format. A video tutorial with comments and suitable themes may be added to the slides to improve them. Educators are always looking for new and unique methods to provide engaging and enthralling presentations for their students. Using an educational presentation template may guarantee that your presentation is visually appealing as well as easily comprehensible.

3. Webinar presentations

Webinar presentations are the newest craze, and they’re a win-win for presenters and the audience alike. A webinar refers to an online presentation, but unlike a video posted elsewhere, the webinar takes place in real-time and with the active participation of the audience. There are several themes and settings for which webinar presentations might be utilized. 

Short surveys, quizzes, and Q&A sessions let participants feel more involved in the webinar. Most commonly, a webinar is meant to disseminate information, but it may also act as a marketing tool, a source of leads, or a way to generate new sales and sign-ups.

4. Report presentations

A report presentation is intended to offer the necessary information to those engaged in a process or project. Report presentations are critical in ensuring these stakeholders that the procedures that must be followed for the project’s completion are effectively planned and executed. Sample reports are also accessible to these stakeholders. 

A report presentation may take numerous forms, such as a business report or an infographic. Reports on sales and marketing performance, website statistics, income, or any other data that your team or supervisors wish to know about can be presented during the report presentation.

5. Sales presentations

Sales presentations are often the initial phase in the sales cycle, and are, therefore,  critical. A sales presentation, often known as a sales pitch deck, is a form of presentation you would need to provide a prospective customer or client with when pitching a product or service.

Not every sales presentation is designed to close a deal right away. The goal might be to pique the curiosity of the people concerned. Sales presentations often include your company’s unique selling proposition (USP), product price points, and testimonials. Your sales presentation must be engaging and successful in influencing potential customers, using a well-thought-out approach.

6. Inspirational presentations

An inspiring presentation is a standard tool used by managers, team leaders, motivational speakers, and business owners to stimulate and encourage their audience. Inspirational presentations are essential to influencing others and achieving your individual and business goals. 

To get a desirable result from this kind of presentation, elicit an emotional response from the audience and motivate them to act. Using a presentation template that has been professionally developed provides you with an advantage over others. 

7. Keynote presentations

Keynote presentations are given in front of a larger audience. A good example can be those shown at TED Talks and other conferences. While the presenter gives the entire speech, there are advantages to using slides, such as keeping an audience engaged and on track.

10 Tips to Create a Compelling Presentation Design

If your presentation is lousy, you might come across as unprepared, uninterested, and lacking any credibility. A well-designed presentation makes you appear reliable and competent. Here are some fantastic points to help you develop the best presentation design.

1. Outline your content and fine-tune the message

It’s crucial to prepare your content and fine-tune your main message before you begin developing your presentation. Try to figure out what your target audience wants to know, what they may already know, and what will keep them engaged. Then, when you create your presentation’s content, keep those things in mind and furnish designs accordingly. It is vital to remember the key takeaway of each deck you create.

Too much information shown on a single slide is difficult for most viewers to comprehend. Make sure you don’t overwhelm your viewers; each presentation slide should include no more than one key point. Make your information as brief as possible, yet make it detailed enough and valuable.

2. Use more visuals and less text in your decks

Your audience recalls information considerably better when images complement it because they can better understand visual features than simple text. Presenters that employ images instead of words get more favorable feedback from their audience than those who rely only on text.

Using visual examples in slide decks increases audience engagement, encourages more questions, and registers your message in the minds of your audience. Remove any unnecessary text from your slides and replace it with visuals that will engage your audience.

You may use various methods for adding images, but the most common is using your data’s visual representation. It’s important to note that adding visuals does not mean sprinkling fancy images and symbols across your slides. Relevant images and iconography are a must.

3. Limit the use of fonts and colors

It is vital to pay attention to color schemes and other design components, such as fonts, to ensure your presentation succeeds. Although it may be thrilling to employ as many fonts and colors as possible, the best presentation design practices imply that you should only use two or three colors overall. Also, make sure the content in your slides is of a different font than the headers.

When it comes to color schemes, certain combinations work better than others. When choosing colors, keep in mind that they should not detract from the message you want to convey. Add an accent color to one or two of your primary hues for a cohesive look. It’s critical that the colors you choose complement one another and communicate your purpose effectively. Headers should be in one typeface, while body content should be in another. Add a third font for the accents, if you’d like. 

4. Create a visual hierarchy

Visual hierarchy is an important consideration when including text in a presentation. Visual hierarchy is one of the most significant but underappreciated presentation design principles. Color, size, contrast, alignment, and other aspects of your slide’s elements should all depend on their value.

When creating a visual hierarchy, you must clearly understand the story and its structure. Your audience’s attention should be drawn to the most critical components first, then to the second-most essential aspects, and so on. When creating your presentation, think about the story you want to tell and the visual hierarchy you need to support it. If you do this, the essential ideas you wish to convey will not be lost on your audience. 

5. Incorporate powerful visuals

It is important to use visual aids to make a compelling presentation: think images, icons, graphics, films, graphs, and charts. You should also ensure your slides’ aesthetics accurately portray the text they contain. Alternatively, if you don’t have words on the slide, make sure the visuals mirror the words you’re saying in your speech.

Visual aids should enhance your presentation. In addition, you’ll want to ensure that your slide has some form of visual representation so that you’re not just dumping a bunch of text onto a slide.

6. Avoid using bullet points

These days, any excellent presentation design instruction would encourage you to avoid bullet points as much as possible. They’re dull and old-fashioned, and there are more effective methods to display your material. 

A slide consisting of icons, images, and infographics is more exciting and conversational than one written in list form. Using bullet points for each slide’s primary theme is a standard PowerPoint design recommendation that you should refrain from while designing your presentation.  

7. In group presentations, segregate slides by theme

While making a group presentation, finding an appropriate balance of who should be demonstrating which presentation segment is often challenging. Arranging a group presentation by topic is the most natural technique to ensure that everyone has an opportunity to speak, without the presentation becoming incoherent. Your group presentation should be divided into sections based on the subject.

Prepare your presentation ahead of time so that everyone understands when it’s their turn to talk. It’s up to each person in the group to pick one thing to talk about when they give this presentation to investors or potential customers. For instance, the business model slide may be addressed by one person, while another can discuss the marketing approach.

8. Maintain consistency

Consistency is essential when you work on the design of your presentation. Your presentation is still one presentation, no matter how many slides it has. Design elements, color schemes, and similar illustrations can all be used to achieve design consistency.

Although some of the slides in your presentation may appear to be styled differently than the others, the overall presentation must be held together by a single color scheme. To ensure that your viewers don’t lose track of what you’re saying, make sure each of your slides is visually connected.

9. Emphasize important points

It is pertinent to use shapes, colorful fonts, and figures pointing to your material. They help emphasize vital information to make it stand out. This not only keeps the reader’s attention on the page but also makes your design more streamlined. Emphasizing the point you’re trying to put across with visual elements makes it easier for your audience to grasp what you’re saying.

10. Integrate data visualization

Consider utilizing a chart or data visualization to drive your argument home, especially if you have vital figures or trends you want your audience to remember. This might be a bar graph or a pie chart that displays various data points, a percentage indication, or an essential value pictogram. 

Confident public speaking mixed with good visuals may greatly influence your audience, inspiring them to take action. The use of design features makes it simpler for your audience to grasp and recall both complex and fundamental data and statistics, and the presentation becomes much more enjoyable too. 

Even though trends come and go, effective presentation design paired with some inspiration to get you started will always be in style. Think about what’s current in the world of graphic design before you create a staggering presentation deck for a creative proposal or a business report. To help you better, we’ve come up with a list of the most popular presentation design concepts. 

1. Dark backdrops with neon colors

While white backgrounds have long dominated web design, the advent of “dark mode” is gradually altering that. Designers may use dark mode to play with contrast and make creative things stand out.

This is a great way to get your audience’s attention and keep them interested in what you have to say. The key is to pick one or two bright colors and utilize them as highlights against a dark backdrop, rather than using an abundance of them.                                                                                            

2. Monochromatic color schemes

In recent years, color schemes originating from one base hue, such as monochromatic color schemes, have been given a subdued pastel makeover. The usage of monochromatic color schemes in presentation design is always seen as clean and professional. It’s ideal for pitch decks and presentations since monochrome is generally utilized to assist people in concentrating on the text and message, rather than the colors inside a design.

3. Easy-to-understand data analysis

The fundamentals of data visualization should be restored. In other words, even the most complicated measurements may be made easy to grasp via effective design. Designers, marketers, and presenters are generating snackable stats in the same way infographics have found a place on visual-first social networks.

Create a dynamic proposal or presentation with the help of an infographic template that is easy to use. You can create distinctive slides with animations and transitions to explain your point more effectively. With the help of templates, you can convert your data into bar graphs, bar charts, and bubbles that represent your idea simply, guaranteeing that every data point is simple to comprehend.

4. Straightforward minimalism

Minimalism is a design trend that will probably never go out of style. It has always been a show-stopper. Each slide should offer just enough information to let the reader comprehend what’s going on. You should use a color palette that isn’t distracting. Your simple presentation will enthrall your audience if you boldly highlight your most significant points and use trendy fonts.

5. Geometric structures

There’s a good reason why designers are so fond of geometric patterns, 3D objects, and asymmetrical layouts. They’re basic yet stunning, making them perfect for times you want to make a lasting impression with the information you’re sharing. 

More cutting-edge components, such as 3D shapes and floating objects, are used in presentation graphics these days. Go for a presentation template that contains editable slides that enable you to easily add your visuals and material to brighten your presentation. 

15 Best Presentation Design Templates to Consider

In the case of presentation designs, you should never sacrifice quality. Ideally, you should have a design that improves your brand’s image, amplifies your message, and enables you to deliver various content forms efficiently. 

The problem is, it’s pretty challenging to locate premade themes and templates of this merit. We’ve made it easy for you by putting together a list of the best 15 presentation design templates out there. These presentation design suggestions are a great place to start.  

1. Business plan presentation template

This is a crucial business presentation template with a significant emphasis on visualizations and graphics. To create a business strategy, you need this presentation template. It consists of several crucial elements, such as a mind map, infographics, and bar graphics. Replace the placeholder text with your own to complete the presentation.

2. Pitch deck template

Startups seeking financing require a clean and eye-catching pitch deck design to impress investors. You may use it to present significant aspects and achievements of your company to investors. You can include slides for mockups, testimonials, business data like statistics, and case studies.

The pitch deck presentation template is excellent for your next client pitch, as it allows you to pick from a range of different startup tales to showcase the most crucial features of your firm.

3. Brand guidelines presentation template

Creating a bespoke presentation talking about the company dos and don’ts may be a terrific approach to discuss your brand rules with your team and stakeholders. You can easily show off your brand’s typeface and color schemes using this presentation template.

4. Marketing plan presentation template

Marketing is a vast concept, and the slides included in this design stock set reflect that broadness. A well-executed marketing strategy is essential to the success of any team. A marketing plan presentation template should ideally include slides for charts, timelines, and competition research. You can create executive summaries or mission statements with the below-mentioned presentation’s elegant and minimalistic slides.

5. Keynote presentation template

This keynote template has a lovely color scheme that is equal parts captivating and professional. You can employ a keynote presentation template if you’re going to be a keynote speaker at an upcoming event and want to ensure that your design stands out.

In addition to several slides, the template comes with various predefined color schemes. This template is perfect for any business presentation requiring a well-designed layout.

6. Training manual presentation template

A training manual presentation template may be used to convey new hire training to your workforce. It is essential for the design to be as clean and straightforward as possible.

These training material decks created with a predesigned template make it easy for new employees to learn the ins and outs of their jobs. 

7. Case study presentation template

A case study is an excellent way to illustrate a point in your presentation. The best way to attract new consumers using a case study presentation is to show them how your existing customers are using your product or service. Make sure to highlight how your product solved their pain points.

8. Interactive brief presentation template

It’s common to provide a creative brief when working with a contractor, freelancer, or designer to ensure everyone involved understands what the final product should look like.

An interactive presentation template like a creative brief is a terrific concept for absorbing and memorizing that information.

9. Workforce handbook presentation template

When hiring a new employee, your company needs to create an employee handbook to ensure they know the company’s objective and general working norms. You may connect this presentation to your intranet or website, or just distribute the digital version through a password-protected or private link.

10. Ignite presentation template

Using this template as a starting point for an Ignite presentation would be ideal. An Ignite presentation is a five-minute presentation consisting of 20 slides, compelling the speaker to speak fast and concisely. As a result, an Ignite presentation template prevents you from using too much text on any slide. 

11. Informative presentation template

The need to create an educational presentation may arise due to several reasons, such as onboarding new hires, explaining a concept to students, and more. An informative presentation template is a suitable solution in all cases.

Regardless of who they are meant for, presentations are the optimal format for sharing information with any audience. Create an educational presentation that you can embed in a blog post or publish on several platforms online. Make presentations to provide knowledge at conferences and other meetings.

12. SWOT analysis presentation template

A strength, weakness, opportunities, and threats (SWOT) analysis is a valuable tool for gauging where your business stands, and how your strategic planning measures are paying off. This presentation template is an excellent tool for SWOT analysis or refining your marketing strategy.

It comes in several formats; circular design and hexagonal shapes being two of them. You may modify the colors as desired.

13. Competitor analysis presentation template

Knowing your competition and what they offer is essential for a successful business. Competitor analysis means researching your competitors’ key strengths and weaknesses, which can, eventually, help you define your goals and USPs more clearly. 

There are built-in interactive elements in this competitor analysis presentation template, which can help hook your audience. 

14. Bold presentation template

Ideal for non-corporate sales presentations, a bold and daring presentation template includes slides with a vibrant, attention-grabbing theme that is neither overbearing nor distracting. The color combination is striking without being oppressive.

15. Company overview template

Creative presentation templates are all the rage today. Using a lot of negative space will allow your audience to take a breath and direct their attention to the most crucial parts of your presentation. It is suitable for corporate presentations, since it doesn’t stick out more than is necessary.

Key Takeaways

• Audiences tend to forget a large percentage of what was addressed before the presentation is through. This is why it is important to create a presentation design that is memorable.
• A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. 
• Use a wide range of best presentation design tools, components, and styles until you discover the one that resonates with your target audience. 
• Consider the most recent trends and best practices, and dedicate time to thoroughly crafting every presentation.
• Fine-tuning your message, avoiding the use of bullet points, incorporating visual hierarchy, and incorporating data visualization are a few design tips to create a winning presentation. 

Both your presentation style and design are crucial. You can deliver more dynamic, memorable presentations by creating visually pleasing decks. It’s advisable to create a resourceful presentation design if you want to elevate your personal as well as professional credibility.

Take cues from some popular presentation templates, and enhance one little aspect at a time. Now is the time to practice everything you’ve learned in this presentation design guide. As with any other visual communication, creating the best presentation design requires time, effort, and patience. Never be afraid to try something new; you’ll quickly see the benefits a strong presentation can have on your project.

A presentation design puts ideas, tales, words, and pictures into a series of slides that convey a narrative and engage your audience.

A presentation design template is used to achieve a uniform look for your slides. Templates are pre-made presentations into which you may insert your data.

People remember images and words better than just words. The design of your slides should be simple and consistent. This way, your audience will focus on the most important points.

Use high-quality images to back your message, but don’t use too many special effects. Make sure you don’t read from your slides.

A well-presented, memorable introduction and conclusion are two essential parts of a presentation. Don’t forget them when you write your outline.

Presentation design is essential, because it helps you weave your ideas, narrative, images, facts, and statistics into a unified story that leads your audience to the choice you want them to make.

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Presentation Design: Beginner’s Guide (Tips, Tools & Templates)

Written by: Chloe West

A good presentation doesn’t just rely on presentation design. There’s your public speaking , the ability to connect with your audience and how well you understand your topic.

However that doesn’t mean that presentation design isn’t important. Everything goes hand-in-hand when creating a presentation that will keep your audience engaged and talking about your topic for days to come.

Here's a short selection of 8 presentation design guidelines you can use when you edit, share and download your content with Visme. View them below:

Ready to design a presentation that knocks the audience’s socks off? We’ve put together a beginner’s guide to help you understand the types of presentations, beginner design tips and more.

Let’s dive in.

Table of Contents

Why presentation design is important, what are the different types of presentations.

20 Presentation Design Tips for Beginners

5 Presentation Design Trends to Inspire You

15 presentation templates for various use cases.

A presentation is so much more than a simple stack of slides with text and images on it; or at least, it should be. Especially since creative, colorful visuals are so much more memorable than simple text on a screen.

Presentation design is important because with it, you can envelop your ideas, narrative, visuals, data and statistics all into one place and tell a compelling story that leads your audience to the conclusion you want them to reach. 

When you create a presentation with proper design, you then have the opportunity to share your point of view, grow your business and get your audience to see your vision and hear you loud and clear. 

The sad truth is that many people dread going to presentation meetings because of the long, visually lacking and non-stimulating slideshow designs. 

Although what someone has to say during their presentation might be crucial to the business or even life-changing, a listener might lose all interest simply due to the poor design of the presentation.

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With proper presentation design, you can tell your story clearly, inspire your audience to take your next steps and have them engaged with what you’re saying all the way through.

Don’t miss a massive business opportunity just because of poor presentation design.

If you have an upcoming presentation but you don’t have the skillset of a professional designer, don’t worry. Just because you aren’t a designer doesn’t mean you can’t have a professional presentation like one.

With a tool like Visme, you can access professionally designed templates that will act as a guide for you to create your next inspiring presentation . Get started today for free.

There are a variety of different types of presentations and reasons that you would need one. Let’s cover the most common types so you know what to expect and when you might want to consider putting together your own presentation.

Type #1: Educational Presentations

There are a lot of reasons you might need to create a presentation for school – giving a book report, presenting an idea, sharing a hypothesis and study results, etc.

Additionally, teachers have to give presentations all the time, and are always looking for ways to create more engaging slides that keep students interested.

To help ensure your presentation is stunning, try using an educational presentation template like the one below.

Type #2: Investor Pitch Decks

This is an incredibly important type of presentation for startups and small businesses. Trying to get funding for your business idea? You’re going to need to create an investor pitch deck .

At Visme, we’ve actually put together the quintessential pitch deck theme with a variety of different slide ideas to help you craft the ideal, completely professional pitch.

Type #3: Webinar Presentations

Webinars are popular online presentations used for lead magnets and generating new sales and sign-ups. These tend to be informational presentations that lead to a sales pitch towards the end.

Here’s a great webinar presentation template you can use to get started with your own.

Type #4: Sales Presentations

A sales presentation or sales pitch deck is a type of presentation you might need to give if you’re pitching a product or service to a potential customer or client.

These often share your company’s unique selling propositions, pricing information, testimonials and the like.

Here’s an interactive sales presentation template you can use to get started.

Type #5: Report Presentations

Oftentimes, you’ll be asked to present a report based on sales and marketing performance, website data, revenue or some other data that your team or supervisors want to learn more about.

This can come in many different forms, like a business report document or even an infographic, but many people also love to give simple report presentations.

Utilize a template like the one below to set the stage for your report data.

Type #6: Keynote Presentations

A keynote presentation is more like a speech that is given in front of a larger audience. Think TED Talks and keynote speakers at conferences and events. While most of the speech is done by the presenter, slides are still helpful for keeping the audience engaged and on track.

A keynote presentation can use a template like the one below, that’s bright and includes only the main points from the presentation.

12 Presentation Design Tips for Beginners

Are you ready to master presentation design? We’ve got 12 easy-to-follow tips to help you create a slide deck that keeps your audience’s attention and has every audience member handing on to every word.

For other tips to help you create and deliver the best presentation possible, become a certified presenter with our free online course.

Let’s dig in.

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Tip #1: Use No More Than 6 Lines of Text

An effective presentation isn’t filled with copy. You won’t be reading straight off your slides, so you want to include only your main points and must-know information on your slides. Your speech fills in the rest.

Not only does this help make your presentation as a whole much more engaging, but it also improves your presentation design.

Take a look at the example below. The minimal text option looks way better than the slide with paragraphs of copy.

Tip #2: Stick to 2-3 Fonts and Colors

Our next tip focuses on your presentation’s typography and color scheme. While it may be exciting to use as many different fonts and colors as possible, design best practices dictate that you should only utilize two or three total.

Your fonts and colors should have jobs, as well.

Choose one font for your headers and another for your body copy. You might work in a third accent font as well.

Your color choices should be similar. Use one or two main colors throughout, then throw in an accent color for good measure. Make sure your colors work well together and help convey the right message.

Not sure why this is so important? Let’s show you an example of what we mean.

The slide on the left has too much going on. With all of those fonts and colors, it looks cluttered, and it’s hard to pay attention to the actual concept the slide is trying to convey.

But on the right, we see a nice mixture of three fonts and three colors, pulling the entire slide design together.

Tip #3: Pay Attention to Visual Hierarchy

One big thing to remember when adding text to your next presentation is visual hierarchy . Essentially, this means that the order someone reads something on your slide should be obvious, based on font size, color or weight.

Take a look at this example below. On the right, it’s easy to read and makes sense. On the left, the visual hierarchy is all out of whack, leaving the reader confused.

Tip #4: Take Advantage of Powerful Visuals

An engaging presentation takes advantage of visual elements. Think stock photos, icons, illustrations, videos, even charts and graphs. All of those can level up your Visme or PowerPoint presentation design.

You want to make sure that your visuals perfectly represent the words on your slides as well. Or, if you have no words on the slide, make sure they perfectly represent the words that you’re saying in your speech.

Visuals should always add to your presentation, rather than take away. But you also want to make sure that each of your slides has some kind of visual representation so you’re not sharing boring words on a slide, like in the example below.

The left slide is dull and boring. Sure, we can read what it says, but do we want to? On the other hand, the slide on the right is engaging, incorporating a high-quality image that visualizes the words on the slide.

Tip #5: Stay Away From Bullet Points

When learning how to create your first presentation using Microsoft PowerPoint way back in elementary school, one of the typical PowerPoint design tips was to use bullet points for each slide’s main points.

Don’t do that.

Any good presentation design tutorial these days will tell you that you should stay away from bullet points as best you can. They’re boring and outdated and there are better ways to showcase your content.

Take a look at the examples below. The left slide is already putting you to sleep. As we can see on the right, the bullet points aren’t necessary. 

It’s more engaging and conversational when the list is laid out in paragraph form, and it doesn’t look like the traditional PowerPoint template that we’ve all come to dread.

Tip #6: Insert a Single Animation Style

Our next tip for creating a memorable presentation is to only use one single animation style throughout the entire slideshow. 

With a presentation tool like Visme, you can easily access custom animation capabilities that make your design elements seem like they’re floating on the slide. However, you don’t want to throw too many different animation styles into a single slide or presentation.

This can overwhelm your viewer and take attention away from your value proposition and the story you’re trying to tell.

Instead, find one animation style that works and stick with it throughout your presentation.

Tip #7: Highlight Key Points

Using shapes, bright fonts, characters pointing to your copy and similar elements is a great way to highlight your key information on each side. 

Not only does this help keep attention on the page, but it makes your design even easier. Take a look at the example below.

Adding the pink rectangle around the page content helps to highlight the point you’re trying to make and allow your audience to more easily understand your message.

Tip #8: Incorporate Data Visualization

Another important presentation design tip is to incorporate data visualization when showcasing numbers and statistics in your slides.

This can be anything from a bar graph or pie chart visualizing different data in a chart or graph all the way to a percentage radial or a pictogram visualizing basic numbers.

Take a look at this example below. Look at how much more engaging the slide with the data widget is. Using design elements like these make both complex and simple numbers and statistics easier to understand and remember.

Tip #9: Keep Your Slide Design Consistent

Our next tip involves your slide design. This goes back to your fonts and colors as well as other design elements like icon styles, lines, shapes and more.

Each slide throughout your presentation should have a similar look and feel. You want to keep the design cohesive so that it’s obvious to your audience that your slides go together and you’re still talking about the same topic.

Take a look at the example below. On the right, we see a stunning, cohesive presentation design; on the left, we see a smorgasbord of colors, fonts and design elements that make no sense whatsoever.

You want your presentation to look like the example on the right.

Tip #10: Break Up Sections

Another pro tip is to break up the different sections of your presentation with section header slides. These can be anything from a blank slide with only a background photo, include a quote, share your new section’s title and more.

Take a look at the variety of section break slides we offer alongside our Modern presentation theme below.

Tip #11: Stick to a Single Transition Style

Your transition is how one slide exits off the screen and the next slide appears. While tools like Visme and PowerPoint offer a variety of transition options, it’s important to remember that simple is best.

With that being said, you only want to utilize one transition style throughout. Find a favorite or at least one you like for this presentation. If you have a few favorites, switch between them for each presentation you give.

Tip #12: Limit A Single Takeaway Per Slide

When creating a clean, crisp and clear slide design, you’ll want to center all your text and visuals around one single takeaway or idea.

If you crowd your slide with multiple main ideas, things look messy and unorganized, thus giving your presentation a poor design.

As you can see in our example below, when there are multiple main ideas and lots of crowded text, your slide will be immediately overwhelming and you’ll lose your crowd almost immediately.

But on the other hand, when you have a single takeaway with a few points to go along with your main idea, your slide is easily digestible and looks sleek.

If your presentation is on the longer spectrum, then it’s good to keep your slides moving and changing constantly as to not bore your crowd. 

Tip #13: Adjust The Size, Weight and Color of Your Font to Emphasize An Idea 

To enhance your presentation design, you need to ensure that each slide has a focal point; a place where the eye is immediately drawn to.

Typically, you want this focal point to be on your main idea. This way, your audience will immediately be guided to what you have to say next and what they can expect.

One way you can manipulate and direct the eye to go where you want it to is by adjusting the size, color and weight of your font, as you can see in our example.

To highlight your main point or the driving force of your statement, you can change the color of a single word or adjust the font weight to bold. 

This will bring your idea to the forefront of your slide design, thus making it your focal point and emphasizing your main idea. 

The opposite of this idea stands true as well. If you have less important ideas that you need to have on your slide to jog your memory, you can use a lighter font-weight or complementary color to the background to make it stand out less.

Tip #14: Keep Your Presentation Notes Separate

The main rule for having a visually appealing presentation design is to keep things simple. This means that the less text you have on the slide, the better.

Your slide should highlight only your main idea, as we mentioned in a previous point, a few supportive statements and visual elements. 

Thus, you should not have your presentation notes written plainly on the slide for all to see. This will make your slide look and feel chaotic for your audience. 

If you are worried that you’ll forget your main idea or supporting arguments, then you can use a presentation presenter like Visme that keeps your presentation notes separate.

This way, you can still rest assured that all the information you need to convey for each slide is stored carefully away and you can quickly access it, without overcrowding your slide and forfeiting beautiful slide design.

Tip #15: Dedicate an Entire Slide to a Crucial Question or Remark

No one likes presentations that are limited to just a few slides, therefore obliging them to stare at the same slide for 10 minutes.

To keep up a pleasant presentation design and pace, and to keep things visually interesting, you can create slides that are dedicated solely to an impactful quote or a crucial question that supports your entire presentation scope.

So while you may be tempted to add all the answers to your question and supportive data to your slide, it may be best to keep things simple and let your statement do just that; make a statement.

Tip #16: Embed Videos to Your Slides

If you have a video to share with your audience, don’t just boringly add the link to it to your slide; embed the video right within your presentation. 

This will bring your slide to life and will make things easier for you as a presenter, so you don’t have to leave your presentation and do the awkward dance of loading your video. 

You can use a presentation tool like Visme to help you create beautiful slides and embed your videos right into them.

Tip #17: Use Negative Space to Your Advantage

Negative space, or white space, is your best friend when it comes to making a visually appealing presentation slide. 

While many times overlooked or seen as a design inconvenience, you can use extra space to actually make your design look ten times better. 

Let me show you an example.

As you can see, by simply decreasing the size of the design elements and without changing anything else, we were able to achieve a more minimal and professional-looking slide.

Make sure that you maintain the same amount of space between elements to create design cohesiveness. 

Tip #18: Use a Contrasted Background to Make Text Jump Out

One common mistake we see in presentation design is the failure to use color contrast to make your text pop.

Many times, the text gets lost or mixed in with the background because of complementary color usage. 

While staying within the grounds of a color palette is a great idea, you want to make sure that you use contrasting backgrounds and font colors in order to get your text to stand out to the reader.

As you can see in our example, when the text has a complementary color to the background, it’s hard to read. But when the text has a contrasting color, it’s appealing to the eye and is easy for the reader to see. 

You can use a design tool like Visme to find professionally chosen, complementary-yet-contrasting color palettes to use for your presentation design.

Tip #19: Use Backgrounds to Bring Depth to A Visual

Why use a plain background when you can use shapes, photos, textures and more? 

If you want to bring some depth to your slide and really get your text and visuals to stand out, you can use high-resolution images or shapes as a background.

As you can see in our example, when you use a simple one-color background, it looks much plainer than if you were to add more to your background.

Do choose a background that matches your slide design, though. If you pick a busy design, you risk overwhelming your viewer and losing their attention.

So make sure you choose a “calm” design if you have a lot of texts and visuals and a more bold design if you have less text and visuals to display.

Tip #20: Use a Presentation Template

Want a presentation design tip that will never go out of style? Start with a template rather than trying to create your own slide deck from scratch!

With a presentation software like Visme, you can start with a stunning presentation template that has been professionally designed by our team of graphic designers.

Browse our presentation template library below.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

Sometimes you just need a little inspiration to kick off your presentation design. 

If you want to create a show-stopping and attention-grabbing presentation, then it’s good to know what presentation design trends are in right now.

Here are 5 of the hottest presentation design trends that are popular amongst presenters.

B+W with a Splash of Color

One popular presentation design trend right now is to create your entire presentation in black and white and then to add a single pop of color to each slide. 

Take the presentation below.

Image Source

By using a black and white color palette and using a bold choice of color, you can bring attention where it is needed and create a strong focal point for your viewer.

It’s up to you to decide where, how often and how much color you will use per slide. 

Sometimes you only need to add in a tiny colored shape to bring attention to your slide, and other times you may want to add in two to three large colored visuals to your slide. The choice is completely up to you.

Unexpected Neon Colors

You heard it here first, bold and contrasting neon colors are the way of the future for presentation design.

This design trend is great for product presentation and pitch decks, but not only. You can use this technique to spice up any presentation that you’re worried could be potentially lacking in the speech department. 

Because using neon colors is so unexpected, you can use this technique to grab your viewer’s attention and keep them wanting to see more.

The trick is to not use an overwhelming amount of different neon colors, but instead to choose one or two and use them as accents against a contrasting background.

Monochrome Color Palette

Monochrome color palettes that are used in presentation design are always seen as sleek and professional. 

A monochrome color palette is a single color displayed in different strengths, for example, lighter or darker variants of the color blue. 

One way to use the monochrome color palette technique is to use the darkest color for the background and the lighter variants of the color for the text, visuals and graphic design elements. 

You can also try it the other way around and use the lightest colors for the background and the darkest ones in the foreground. 

Play around with the monochromatic design until you find the perfect fit for your slide.

Isometric Illustrations

If you haven’t noticed already, many companies have been transitioning from a minimal design approach to using isometric illustrations for their branding.

If you want to have a professional-looking presentation design and make a statement to your team, you can use isometric illustrations to achieve that.  

Because isometric illustration design is so versatile, what you choose to present while using this design technique is equally as versatile. 

Isometric illustrations will work perfectly for any type of presentation, from product presentations and corporate presentations to technical presentations and monthly reports.

Simple Minimalism

And finally, a design trend that will likely never go out of style is simple minimalism. 

Just because it’s simple doesn’t mean it isn’t complex. Minimalism has always been show-stopping and that is because of the rule “Less is more.”

For each slide, a good rule of thumb is to convey just enough information for the reader to understand what’s going on and use a neutral color palette. 

Showcase your most important ideas in bold, use modern fonts and your minimal slideshow will have your audience captivated immediately. 

If you’re still hungry to find more presentation design trends, then no worries. We have an entire list of 100+ creative presentation ideas and design trends that we created just for you to draw inspiration from.

Ready to put some of these presentation design tips into action? At Visme, we have hundreds of presentation templates to help you get started. Take a look at these 15 presentation templates for various use cases below.

Template #1: Brand Guidelines Presentation Template

If you have brand guidelines created for your business, one great way to share them with your team and stakeholders is to put together a custom presentation showing off your style guide.

This presentation template makes it easy to display your font combinations and color palette for your brand. And if you’re just starting out or looking to rebrand, you can even design a logo in Visme.

Our Dynamic Field feature makes your presentation design quick and painless. You can create dynamic fields and change their values across your projects and presentations with a single click. 

Template #2: Pitch Deck Presentation Template

New businesses who are looking to secure funding for their startup need a clean and eye-catching pitch deck design for pitching investors.

Using a theme like the one above gives you access to a variety of different startup stories for you to choose from when creating your presentation and highlighting the most important aspects of your business.

Made in partnership with FounderSuite, this pitch deck presentation template is perfect for your next investor pitch.

Template #3: Competitor Analysis Interactive Presentation Template

If you’re going to have a successful business, you need to have a firm understanding of who your competition is and what they bring to the table. This will be essential in marketing, for your sales team and just as a general understanding for your company.

This competitor analysis presentation template comes with built-in interactive features to help you get a good understanding of who your competitors are and what potential threats they pose.

Template #4: Business Plan Presentation Template

Another essential business presentation is your business plan. This template offers the exact presentation structure you need to build out your business plan. All you need to do is replace the placeholder text with your own!

Template #5: Marketing Plan Presentation Template

And any good marketing team needs a thorough marketing plan. This presentation template is similar to our business plan presentation template in that we’ve laid out the entire presentation outline for you. All you need to do is input your own strategy.

Template #6: Webinar Presentation Template

One great form of lead generation is hosting a webinar . This webinar template allows you to insert all of the information and sales pitch you want to share with your webinar attendees, all in a stunning, cohesive design.

Simply insert your own info, then brand the design so it matches your company’s fonts, colors and other style guide elements.

Template #7: SWOT Analysis Presentation Template

Have you ever conducted a SWOT analysis for your business? It covers the strengths, weaknesses, opportunities and threats that your company faces.

Putting together a SWOT analysis is a great idea when starting a business or adjusting your marketing plan, and this template dedicated to laying out each section is the perfect place to start.

Template #8: Keynote Presentation Template

Are you going to be a keynote speaker at an upcoming event? You should only be focusing on creating stellar content that will wow your audience, rather than how to create your design. Use a template like this to make sure your design is eye-catching no matter what.

Template #9: Employee Handbook Interactive Presentation Template

If your business is bringing on new employees, you’ll likely need to put together an employee handbook to make sure everyone understands your company’s mission and the overall guidelines for working with your business.

An interactive presentation template like this one is a great starting point for creating and distributing your own employee handbook.

Not only can you insert helpful information within this presentation, but you can also link back to resources on your intranet or website and simply share the digital version of this presentation via a private or password protected link.

Template #10: Training Manual Presentation Template

In a similar vein, it can also be helpful to create a training manual for the different roles and departments that your company hires for.

Training manuals like this help new employees start off on the right foot, understanding exactly what’s expected of them in their role and day-to-day tasks. Customize this template with your own training information to share with new team members.

Template #11: Case Study Presentation Template

Another great use case for your next presentation is to share a case study . Showcase how your customers are using your tool and highlight success stories that could drive potential customers to sign up for your product or service.

Template #12: Informational Presentation Template

Regardless of who your audience is, presentations are the perfect format for sharing information. Create an informational presentation to embed in a blog post or share on SlideShare. Present important information to your team. Create presentations to share useful information at conferences and events.

There are so many different reasons you might need to create an informational presentation, and this template is the perfect fit.

Template #13: Creative Brief Interactive Presentation Template

When working with a freelancer, contractor or designer, sometimes you’ll need to present a creative brief so everyone working on the project knows exactly what the outcome is supposed to be.

Using an interactive presentation template like the one above is a great idea for conveying the information in an engaging way that will be easy to remember.

Template #14: Guy Kawasaki Presentation Template

Guy Kawasaki coined the 10-20-30 rule when it comes to presentations. 10 slides, 20 minute presentation, with fonts no smaller than 30pt.

If that’s what you’re looking for, this presentation template is exactly what you need.

Template #15: Ignite Presentation Template

Ignite is a special type of presentation. Speakers give a 5-minute presentation on their topic alongside 20 slides that auto-advance every 15 seconds.

This means you can’t have too much text on any given slide, as you need to keep the tempo of the presentation.

If you’re planning to give an Ignite presentation, this template offers up the perfect starting point for ensuring you’re not using too much text.

Create Your Own Stunning Presentation Design

Ready to get started designing your own presentation? Give Visme’s presentation software a try and create the best presentation design you’ve ever made. We can’t wait to see what you come up with!

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

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Bridgette Bryant

Bridgette Bryant is a presentation and product design expert. Her skills in Microsoft PowerPoint are unrivaled, and she can bring any presentation to life with exceptional creativity and professionalism. She also specializes in bringing excellence and user-centered features to corporate and enterprise-level mobile product designs. Her work captivates audiences and leaves a lasting impact on viewers. Harness her expertise to unlock your full potential and set your brand apart from the rest.

Mayra Magalhaes Gomes

Mayra is an illustrator and graphic designer with expertise in infographics and presentation design. Over the past fourteen years, she has provided solutions for companies worldwide, from startups to big players such as Canon, Salesforce, and Johnson & Johnson. Her experience enables her to complete tasks effectively and promptly. Mayra creates solutions that precisely fit a company's needs, whether they require a simple or complex design.

Haribabu Arumugam

Hari is a senior visual and UX designer with over 13 years of experience building compelling user interfaces, brand identity designs, rapid prototyping, UX design, and presentation designs. His ability to empathize with users and understand their needs enables him to translate their requirements into effective UI and UX designs. Hari's expertise lies in UI design and prototyping, but he also created commendable presentation designs used by PayPal leaders on multiple occasions.

Jessica Souza

Jessica is a digital designer with more than eight years of experience working on marketing campaigns, pitches, websites, apps, and branding. She's worked with a range of well-known clients, including Google, Netflix, Spotify, Lyft, Red Bull, AMEX, Amazon, EA, Ferrero, and O Boticário. Always ready to learn, Jessica is an expert with Photoshop, Illustrator, InDesign, XD, Sketch, Figma, InVision, Keynote, and PowerPoint.

Danny Rubyono

Danny is a seasoned visual and motion designer with over 22 years of experience collaborating with various creative agencies, Fortune 500 companies, innovative startups, and technology firms. He is also the owner of Duro Compagnie, a collective design boutique specializing in creating impactful motion design and visual communication. Leveraging his multi-disciplinary skillsets in 3D, print, animation, and user interface, Danny excels at delivering purposeful and memorable design experiences.

Timur Stroil

Since Timur's career started 18 years ago, he's been involved in hundreds of design projects in the areas of packaging, branding, advertising, and digital creation. He is always looking forward to new challenges. Although he loves all things related to design, he's been fascinated with working in the digital realm of late. What Timur does is more than a job; it's a lifestyle.

Gemma Busquets

Gemma has a deep knowledge of UX, data visualization, and branding, having worked with companies across different sectors for more than 15 years. She firmly believes design can transform companies from the inside out by bringing a new perspective, increasing its perceived value, or simply making things easier for its users. Gemma has collaborated with Coca-Cola, Indeed, Intel, Nike, Puig, Seat, The HuffPost, Visa, and others with a blend of creative design and strategic thinking.

Todd Tibbetts

Todd has been a full-time creative professional his entire career. He is a UX designer, Figma expert, video editor, and AI art enthusiast with a one-person studio in Seattle. Todd does app design, motion graphics, web design, UX design, app prototyping, presentations, and illustration. He's trustworthy, fun, friendly, on time, and on budget. His enthusiasm and love of design are infectious.

Maria Andreina Nunes De Oliveira

Andreina is a graphic designer with over 10 years of experience in branding, digital and motion design, and marketing. She has worked in various industries, such as healthcare and hospitality, articulating with clients across the US, UK, and Spain. Andreina has extensive relationships with leading companies such as Abbvie, Novo Nordisk, and Nestlé, providing relevant insight into brand development processes, from identity to marketing channels.

Paul is a seasoned designer whose expertise bridges the gap between brand design and brand strategy. Solving business and communication problems through design, he builds identities and brands that transform organizations. Paul has worked across multiple sectors and geographic locations for some of the world's biggest agencies and on huge global brands, but he also enjoys being hands-on and involved with independent, ambitious younger businesses and startups that want to perform even better.

Ludvik Herrera

Ludvik is a creative catalyst, hands-on strategist, and experience designer. Through research and user-centric design principles, he applies the design thinking methodology. Ludvik crafts intuitive user experiences, creates and enhances branding, makes engaging digital products and visual presentations, and architects atomic design systems. He is insatiably curious, loves to learn, and often finds improvement and innovation on any challenge. Ludvik enjoys sharing knowledge and helping others.

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Our clients frequently pair these additional services with our freelance Presentation Designers.

A Hiring Guide

Guide to hiring a great presentation designer.

Hiring a presentation designer is crucial for companies aiming to deliver compelling, visually stunning presentations that captivate audiences and convey complex ideas clearly and effectively. By hiring skilled presentation designers, companies can significantly enhance their communication efforts, ensuring their messages are delivered with clarity, impact, and visual appeal, ultimately driving business success and achieving their strategic objectives.

... allows corporations to quickly assemble teams that have the right skills for specific projects.

Despite accelerating demand for coders, Toptal prides itself on almost Ivy League-level vetting.

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How to Hire Presentation Designers Through Toptal

Talk to one of our industry experts, work with hand-selected talent, the right fit, guaranteed, find experts with related skills.

Access a vast pool of skilled designers in our talent network and hire the top 3% within just 48 hours.

How much does it cost to hire a Presentation Designer?

The cost associated with hiring a Presentation Designer depends on various factors, including preferred talent location, complexity and size of the project you’re hiring for, seniority, engagement commitment (hourly, part-time, or full-time), and more. In the US, for example, Glassdoor’s reported average total annual pay for Presentation Designers is $86,000 as of August 2024. With Toptal, you can speak with an expert talent matcher who will help you understand the cost of talent with the right skills and seniority level for your needs. To get started, schedule a call with us — it’s free, and there’s no obligation to hire with Toptal.

How quickly can you hire with Toptal?

Typically, you can hire a Presentation Designer with Toptal in about 48 hours. For larger teams of talent or Managed Delivery , timelines may vary. Our talent matchers are highly skilled in the same fields they’re matching in—they’re not recruiters or HR reps. They’ll work with you to understand your goals, technical needs, and team dynamics, and match you with ideal candidates from our vetted global talent network.

Once you select your Presentation Designer, you’ll have a no-risk trial period to ensure they’re the perfect fit. Our matching process has a 98% trial-to-hire rate, so you can rest assured that you’re getting the best fit every time.

How do I hire a Presentation Designer?

To hire the right Presentation Designer, it’s important to evaluate a candidate’s experience, technical skills, and communication skills. You’ll also want to consider the fit with your particular industry, company, and project. Toptal’s rigorous screening process ensures that every member of our network has excellent experience and skills, and our team will match you with the perfect Presentation Designers for your project.

How are Toptal Presentation Designers different?

At Toptal, we thoroughly screen our Presentation Designers to ensure we only match you with the highest caliber of talent. Of the more than 200,000 people who apply to join the Toptal network each year, fewer than 3% make the cut.

In addition to screening for industry-leading expertise, we also assess candidates’ language and interpersonal skills to ensure that you have a smooth working relationship.

When you hire with Toptal, you’ll always work with world-class, custom-matched Presentation Designers ready to help you achieve your goals.

Can you hire Presentation Designers on an hourly basis or for project-based tasks?

You can hire Presentation Designers on an hourly, part-time, or full-time basis. Toptal can also manage the entire project from end-to-end with our Managed Delivery offering. Whether you hire an expert for a full- or part-time position, you’ll have the control and flexibility to scale your team up or down as your needs evolve. Our Presentation Designers can fully integrate into your existing team for a seamless working experience.

What is the no-risk trial period for Toptal Presentation Designers?

We make sure that each engagement between you and your Presentation Designer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another expert who may be a better fit and with whom we will begin a second, no-risk trial.

How to Hire Presentation Designers

The demand for presentation designers continues to expand.

To succeed in a highly competitive digital landscape, companies across industries are turning to presentation designers to produce high-quality slide decks, infographics, multimedia presentations, and immersive 3D displays. Whether the goal is to win prospective clients, appeal to investors, or align internal stakeholders around company initiatives, captivating visual storytelling has become vital for business communication—creating growing demand for talented presentation designers.

While the US Bureau of Labor Statistics does not track employment figures for presentation designers, the employment of graphic designers—a closely related role—is expected to grow by 3% over the next decade, with an average annual increase of about 22,800 openings. The ability to convey complex ideas concisely, with a blend of compelling visual storytelling, design expertise, and technical knowledge, is exceedingly rare; and the rise of remote work and concurrent increase in online meetings is making the challenge of finding skilled presentation designers even greater.

In this guide, we clarify what a presentation designer does and describe the skills and attributes to look for during the hiring process.

What Attributes Distinguish Highly Qualified Presentation Designers from Less Experienced Talent?

When hiring a presentation designer, recognizing the attributes that set top-tier professionals apart from the rest is crucial. Here’s what distinguishes these experts and how they can elevate the quality and effectiveness of your presentations.

A Gift for Storytelling

Experienced presentation designers don’t just arrange slides—they tell stories. Look for candidates who are skilled at transforming raw data and ideas into cohesive narratives that progress naturally from one idea to the next and capture the audience’s attention. The best designers understand how to structure a presentation into a story arc that makes the content persuasive and memorable.

Deep Understanding of Design Principles

Highly qualified presentation designers excel in creating slides that are not only visually appealing but also functionally effective. They demonstrate expertise in layout design and deftly apply design principles, such as color theory, typography, layout consistency, and contrast, to produce slides that enhance understanding and retention. In your selection process, give preference to designers who keep pace with the latest design trends but remain grounded in fundamental design principles. Experience in web design and logo design are added bonuses.

Audience Awareness

An understanding of audience expectations and sensibilities is a hallmark of quality designers. Experienced professionals have the design fluency to tailor a presentation’s style and content to the needs of the audience, whether it’s attendees of a high-stakes board meeting, industrywide conference, or professional development workshop.

Technical Proficiency

Expertise with advanced design tools is important to consider when hiring presentation designers. Look for candidates who are proficient with software such as Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, Adobe InDesign), Microsoft PowerPoint, and Keynote, and can leverage these tools judiciously to create custom graphics, animations, and other enhancements that keep audiences engaged.

Client-Centered Orientation

High-caliber presentation designers take time to understand the goals, intended audience, and key messages of a presentation. At the start of a project, they ask insightful questions to grasp the essence of a creative brief, ensuring the final product aligns well with a client’s objectives and brand standards. Throughout the design process, they are receptive to feedback, showing a willingness to revise drafts to meet a client’s needs.

Ability to Simplify Complex Data

Quality designers are adept at distilling abstract ideas into simple, accessible visuals. Through the use of infographics, charts, and diagrams, they make raw data and sophisticated concepts easy to comprehend.

How Can You Identify the Ideal Presentation Designer for You?

As you begin the hiring process, it’s important to have a clear understanding of your objectives. A good first step is to define your presentation needs, the target audiences you intend to reach, and the key messages you wish to convey. You’ll also want to assess your organizational needs. Are you looking to hire a house presentation designer; a full-time designer for a niche function, or a talented freelance presentation designer who can step in for a high-profile creative project? This clarity will go a long way in helping you identify the specific skills and qualities you need in a designer.

Several common experience indicators can provide good benchmarks to guide your search. To begin with, a strong candidate should have a rich, comprehensive portfolio—itself a kind of visual presentation—that provides insight into their style, versatility, and work quality. Look for portfolios that demonstrate the ability to handle various types of projects, from corporate decks to presentation slides for creative pitches. Does the designer’s work show evidence of effective communications skills? What does it reveal about their creative process? Will they bring a fresh perspective to your team? A strong portfolio, by itself, is an insufficient basis for a hiring decision, but it’s a good way to narrow your search.

Next, consider the candidate’s experience and employment history. Professional presentation experience in your industry can be a significant advantage, as it means the designer understands the specific challenges and requirements of your field. Seek testimonials or case studies that highlight their successes and client satisfaction. A designer with a track record of delivering high-quality, impactful presentations is likely to be a strong candidate, particularly if they have experience creating assets for your target audience and intended purpose.

Finally, evaluate the candidate’s level of seniority. Junior designers are typically recent graduates or individuals with limited professional experience. They are a cost-effective option for simpler tasks, such as creating a short onboarding tutorial or a slide deck for an informal business presentation. They are also a good choice for projects with a clear vision and detailed guidelines for deliverables. If you’re looking strictly for a designer to deliver high-quality PowerPoint presentations, for instance, an early-stage designer may be an ideal fit.

However, for moderately complex presentations where creativity and technical skills are essential, mid-level designers with several years of experience and a solid portfolio of work are generally preferable. Most mid-level designers have a deep understanding of design principles, technical versatility, and the ability to handle a wide range of projects independently. In an era in which online meetings and team workshops have become routine business affairs, a mid-career presentation designer may also be able to develop slide presentation templates that remove some of the task burden from marketing teams and nontechnical employees and managers charged with creating internal presentations for their teams.

Sitting at the top of the skill pyramid are senior designers , who bring a high level of strategic insight to projects. With deep experience in digital design and an uncompromising focus on user experience, they can operate across a range of visual mediums. They may have produced museum installations, event designs, videos, animated slide decks, and VR presentations—and these multifaceted experiences inform their thinking. They are ideal for high-stakes visual showcases that require a sophisticated approach, such as investor pitches, major corporate events, or critical client presentations. While a senior-level presentation designer comes at a higher cost than an early career professional, their expertise can significantly enhance the impact and effectiveness of your organization’s visual communications.

In addition to deciding on the experience level that meets your needs, it is wise to clarify the types of presentations a designer will be called on to deliver. This can help you further refine your search and find an ideal fit for the specific goals of your project.

• For data-heavy presentations, look for designers skilled in data visualization. They should be proficient in creating charts, graphs, and infographics that simplify complex information and make it easy to understand.
• For creative pitches, seek designers with strong storytelling abilities and expertise with design software. They should be able to craft a compelling narrative that engages the audience and highlights your key messages.
• For corporate presentations, prioritize designers with a keen eye for branding and consistency. They should ensure that every slide aligns with your brand guidelines and delivers a professional, polished look.
• For interactive presentations, find designers experienced in using advanced features of presentation software. They should be able to create animations, transitions, and interactive elements that make your presentations more engaging and memorable.
• For educational or training presentations, choose designers who can create clear, instructional content. They should be adept at breaking down complex topics into manageable segments and designing slides that facilitate learning and retention.

How to Write a Presentation Designer Job Description

In crafting your job post, aim to attract candidates with a blend of creative and technical skills. Start by crafting a compelling job title, such as “Presentation Designer,” “PowerPoint Specialist,” or “Visual Presentation Expert.” Your introduction should outline the company’s mission and the role’s importance within the organization. Be sure to clearly state the responsibilities of the role, such as designing and creating engaging presentations, collaborating with various departments to conduct discovery research, and ensuring brand consistency across all materials.

Emphasize key skills and attributes:

• Exceptional communication and visual storytelling skills
• ​​Proficiency in presentation software such as PowerPoint, Keynote, or Google Slides
• Strong graphic design skills with experience using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or comparable platforms like Sketch, Canva, and Figma
• The ability to understand and translate complex ideas into clear, visually appealing slides and effective presentations
• Attention to detail and a strong sense of aesthetics
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Experience creating data visualization and infographics

In the body of the job description, be sure to include information about the application process and encourage candidates to submit a portfolio showcasing their best work. You’ll also want to mention desired qualifications such as a degree in graphic design, communications, or a related field, and any preferred experience levels. Above all, you want to emphasize the importance of creativity, technical proficiency, and the ability to work collaboratively with colleagues and clients—all essential qualities for highly qualified presentation designers.

What Are the Most Important Presentation Designer Interview Questions?

To choose the best presentation designers for your team, it’s crucial to ask insightful questions that assess both technical skills and relational attributes. Here are some key interview questions you may wish to ask, along with desirable responses, to identify a top-tier presentation designer.

Can you describe your process for creating a presentation from scratch?

A highly qualified designer should demonstrate familiarity with the design process, from discovery to refinement. They might start by working with clients to understand the presentation’s objectives and key messaging strategy. Next, they would likely gather necessary content, outline the structure, and create wireframes to plan the layout. Finally, they would design the slides, ensuring a consistent visual theme and brand alignment, and refine the presentation based on feedback to ensure clarity and meaningful engagement.

How do you handle tight deadlines and multiple projects simultaneously?

Presentation designers will have wide-ranging approaches to time management and project prioritization. The important thing to look for in designers’ responses is their ability to apply a systematic approach to a project’s workflow and coordinate efforts with colleagues. A high-quality response might highlight the use of project management tools, such as Asana, to prioritize tasks and set realistic milestones. Additionally, the response might emphasize the candidate’s ability to communicate proactively with stakeholders about progress and potential roadblocks.

Can you provide an example of a challenging presentation project you worked on and how you overcame the difficulties?

This question assesses a candidate’s ability to adapt to difficult circumstances while remaining poised and focused on achieving the best results. Look for candidates who can candidly describe a challenging project, including complexities involved, and articulate the steps they took to address roadblocks, such as collaborating with team members, simplifying data presentation, or refining a design through iteration. High-quality responses will point to a successful outcome and its impact, such as securing investment or receiving positive feedback from a webinar audience.

How do you ensure your presentations are visually appealing and on-brand?

An experienced candidate will emphasize their adherence to brand guidelines in a relatable example. Look for candidates who are able to explain how color, font selection, and tone of voice can work together to convey brand identity. You also want to ensure candidates understand the importance of alignment and spacing in a polished, professional design.

What tools and software are you proficient in, and how do they enhance your design process ?

Top presentation designers will exhibit proficiency using presentation tools, such as Adobe Creative Suite and PowerPoint. Beyond that, they will explain how these tools help enhance their productivity and elevate their work, whether by creating seamless layouts or allowing them to produce cohesive presentations.

Why Do Companies Hire Presentation Designers?

For companies aiming to deliver compelling, visually stunning presentations, hiring a talented presentation designer can be a seismic lift. Not only can the right designer help ensure the rigor and consistency of internal design practices surrounding slide decks, data visualizations, and other visual assets, but they can also apply their communication and visual storytelling skills to captivate audiences and distill complex ideas clearly and effectively.

There are many convincing reasons to hire a presentation designer. Some companies might look to presentation designers to convert abstract data trends into digestible graphics and animations. Others may turn to presentation designers to strengthen their brand messaging or promote internal alignment around strategic initiatives. In some cases, a talented presentation designer can even influence the outcome of a high-stakes pitch to investors, board members, or sales prospects, producing the powerful visual story that helps rally support for decisive action.

Whatever your aims, hiring a top-tier presentation designer is likely to significantly enhance your visual communication efforts. Ensuring your messages are delivered with clarity and impact can help bring your visions to life, drive business success, and set your company apart.

Featured Toptal Presentation Design Publications

10 Videos All Designers Should Watch

Design Talks: Better Designer and Developer Collaboration with Aarron Walter of InVision

All About Process: Dissecting Case Study Portfolios

Top Presentation Designers Are in High Demand.

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Welcome PlayStation 5 Pro, the most visually impressive way to play games on PlayStation

Features including GPU upgrade, advanced ray tracing, and PlayStation Spectral Super Resolution take players to new heights.

UPDATE:  On September 26, 2024, pre-orders will be available directly from PlayStation at  direct.playstation.com  and at participating retailers in territories where direct.playstation.com isn’t available. On October 10, 2024, pre-orders will be available at all other participating retailers.

Over the last four years since the launch of PS5, we’ve worked hard to continuously evolve the console experience and deliver the great games our players expect from us. Today, I’m incredibly proud to announce the next step in that evolution and welcome PlayStation 5 Pro to the PlayStation family – our most advanced and innovative console hardware to date.

We developed PS5 Pro with deeply engaged players and game creators in mind – as many have asked for a console that runs even higher fidelity graphics with smoother frame rates at 60FPS. We achieved this on PS5 Pro with several key performance features.*

• Upgraded GPU : With PS5 Pro, we are upgrading to a GPU that has 67% more Compute Units than the current PS5 console and 28% faster memory. Overall, this enables up to 45% faster rendering for gameplay, making the experience much smoother.
• Advanced Ray Tracing : We’ve added even more powerful ray tracing that provides more dynamic reflection and refraction of light. This allows the rays to be cast at double, and at times triple, the speeds of the current PS5 console.
• AI-Driven Upscaling : We’re also introducing PlayStation Spectral Super Resolution, an AI-driven upscaling that uses a machine learning-based technology to provide super sharp image clarity by adding an extraordinary amount of detail.

PS5 Pro provides gamers with amazing graphics at high frame rates. You can hear Mark Cerny, lead architect for PS5 Pro, discuss the key innovations from PS5 Pro in the following video presentation. This presentation provides a deep dive into the key performance features that make PS5 Pro truly special.

Other enhancements include PS5 Pro Game Boost, which can apply to more than 8,500 backward compatible PS4 games playable on PS5 Pro. This feature may stabilize or improve the performance of supported PS4 and PS5 games. Enhanced Image Quality for PS4 games is also available to improve the resolution on select PS4 games. PS5 Pro will also launch with the latest wireless technology, Wi-Fi 7, in territories supporting this standard. VRR and 8K gaming are also supported.

It’s humbling to see how game creators have embraced the latest technology from PS5 Pro, and several games will be patched with free software updates for gamers to take advantage of PS5 Pro’s features. These games can be identified with a PS5 Pro Enhanced label within their title. Some games you can look forward to include blockbuster hits from PlayStation Studios and our third-party partners, such as Alan Wake 2, Assassin’s Creed: Shadows, Demon’s Souls, Dragon’s Dogma 2, Final Fantasy 7 Rebirth, Gran Turismo 7, Hogwarts Legacy, Horizon Forbidden West, Marvel’s Spider-Man 2, Ratchet & Clank: Rift Apart, The Crew Motorfest, The First Descendant, The Last of Us Part II Remastered, and more. 

We kept the look of the PS5 Pro consistent with the overall PS5 family of products. You’ll notice the height is the same size as the original PS5, and the width is the same size as the current PS5 model to accommodate higher performance specs. Players can add an Ultra HD Blu-ray Disc Drive, or swap out console covers when they become available.

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PS5 Pro fits perfectly within the PS5 family of products and is compatible with the PS5 accessories currently available, including PlayStation VR2, PlayStation Portal, DualSense Edge, Access controller, Pulse Elite and Pulse Explore. The user interface and network services will also remain the same as PS5.

The PS5 Pro console will be available this holiday at a manufacturer’s suggested retail price (MSRP) of $699.99 USD, £699.99 GBP, €799.99 EUR, and ¥119,980 JPY (includes tax). It will include a 2TB SSD, a DualSense wireless controller and a copy of Astro’s Playroom pre-installed in every PS5 Pro purchase. PS5 Pro is available as a disc-less console, with the option to purchase the currently available Disc Drive for PS5 separately.

PS5 Pro will launch on November 7, 2024 and will be available at participating retailers and directly from PlayStation at direct.playstation.com. Preorders will begin on September 26, 2024.

Our PS5 journey would not be possible without the millions of players that have supported us through the years and have shared with us their love of gaming. Whichever console option players choose, whether it’s PS5 or PS5 Pro, we wish to bring everyone the very best gaming experience that fits their needs. 

*Features only available on select PS5 games that have been enhanced for PS5 Pro when compared with the PS5. PS5 Pro enhanced features will vary by game.

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