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What is an Online Course?

What is the definition of an online course? Simply put, an online course is any web-based class that can be viewed on a computer, tablet or mobile device. Alison is one of the world’s largest platforms for free online courses , allowing you to access instruction and materials wherever and whenever it works best for you.

What is the Purpose of Online Courses?

Alison was founded in 2007 with the mission of improving equality and access to education and skills training. We believe that, through education, everyone has the power to change their lives - and ultimately the world - for the better.

Over the past 13 years, 17 million learners have taken our free online courses for a variety of reasons. Some want to jump start a new career or up-skill in their current job. Others are seeking supplemental academic training. And still others simply wish to learn valuable skills to enhance their daily life.

Whatever your goal, Alison’s online courses offer the freedom to learn and the tools to succeed.

What Makes a Good Online Course?

In this interconnected world, online course offerings can vary greatly in terms of quality. Alison is proud to offer access to education that is both time- and cost-effective for learners.

Furthermore, we believe that good online courses provide the following:

  • Clearly defined learning objectives
  • Content that is well-sequenced and paced for self-directed learners
  • High-quality, engaging instruction, delivered by subject matter experts
  • Well-deployed technology, including appropriate materials and apps
  • Easy-to-access online support

Every day, we strive to provide high-quality educational and skill-training options that meet the needs of our learners across the globe.

Advantages of Taking an Online Course

Alison believes that education has the power to break through boundaries and transform lives. As a result, we built our platform upon the idea that education should be accessible, flexible and free.

There are a number of advantages to taking an online course. Our web-based delivery system means that you can explore course offerings from a place and at a pace that is convenient for you. All courses are absolutely free, and upon completion, you can download an official certificate or diploma as proof of your achievement, depending upon the course or learning path you choose. Showcase your certificate or diploma to schools or employers and stand out above the competition.

What to Expect from an Online Course

Once you enroll with Alison, you have access to thousands of online courses, as well as tools to help you refine your search by subject matter and degree of difficulty.

While the time commitment for each individual course varies, we offer the following general guidelines:

  • Certificate courses - focus on one distinct topic, average duration of two to three hours
  • Diploma courses - more comprehensive subject area study, average duration of eight to 10 hours
  • Learning paths - more intensive and progressive subject studies, average duration of 18 to 20 hours

All of our online courses are self paced and self directed. You need only access to a device (computer, tablet or mobile phone), an internet connection and a desire to learn.

Types of Online Courses at Alison

Alison offers over 5000 free online courses to meet the diverse needs of our learners.

These classes fall into three study areas: workplace, academic and personal development. Within each area, courses are further broken down into sectors and levels, allowing you to narrow your focus and choose the right one based on your goals.

Courses are offered in nine subjects:

All of our courses are provided free to learners worldwide. You also have the option of obtaining an official certificate or diploma. Register here for a free Alison account to start learning today.

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Online Course

What is an online course.

An online course is a program of learning that’s organized according to a syllabus (usually in units) and that takes place in a virtual space. Online courses can be informal and focused on one skill or as formal as leading to a certification or degree.

MN - Graphics - 2024 OE-Course-preview

Different online courses have different features: Some courses might stick tightly to a syllabus, others might let you pick up and take a break from the class when your schedule allows.

Some might have “live” discussion groups scheduled over video conferencing at a certain time, others might simply record lectures and let you access the videos of them whenever you’d like (for more on self-paced online courses, see below). And one of the best ways to do an online course is as a cohort course , and do it live!

MN - Graphics - 2024 - Livewell-Join

We usually think about online courses as being either synchronous or asynchrous . Your audience will either learn together, at the same time. Or, they will learn separately on a pre-recorded, self-paced course. (Although adding community to your course lets you blend these!)

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What is a self-paced online course?

Self-paced online courses are online courses where you can study units, take tests, access lectures, and complete any coursework on your own time—there is no fixed timescale for completing the syllabus or parts of it.

2024 - Graphics - Video Course

It allows for more autonomy over where and when one does the coursework, but some find it hard to stay on track with the lack of structure.

What are the benefits of online courses?

There are many benefits of online courses. One of the main advantages is the flexibility: Online courses are accessible anytime, anywhere. Self-paced online courses, where learning is self-directed and there are no time commitments beyond what the student is motivated to put in, are often ideal for those with demanding schedules or who are trying to balance a family or multiple jobs.

MN - Graphics - 2024 - BS-Full

Since anyone can teach an online course, they can also be useful for those who want to learn a specific skill from an expert in the field—many in the creative professions, for example, might not be a certified teacher but have skills they are qualified to share and instruct others in (for example, a professional photographer teaching an online class about digital photography).

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Online course examples

Online courses don’t necessarily have to be professionally or academically oriented: It’s possible to find online courses for everything from cooking a specific type of dish to building a following on Instagram.

Mighty Networks' Community Design Accelerator : Mighty Networks’ Community Design Accelerator is an online course that teaches students to start and grow an online community, including how to structure it for engagement, how to attract paying members, and what content you need before launching. The course is taught live and cohort-based, but also offers the option for self-paced learning.

Wealth Without Wall Street : Russ Morgan and Joey Murewas created this online course site for members who want to set themselves up for long-term financial freedom and develop sources of passive income—without sinking their money into the stock market.

Verbal to Visual : Verbal to Visual is a membership for sketchnoters, complete with courses that help introduce members to the basics and beyond of visual note taking. Within the Verbal to Visual community, Host Doug Neill offers courses that cover topics like Digital Sketchnoting and Build an Online Course with Sketchnotes .

Read More: 10 Best Online Course Creation Software Options

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  • distance education,
  • Gamification,
  • higher education,
  • online course,
  • Virtual school

Other topics

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Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History […]

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“Uh-oh,” Refe Tuma heard his girls whisper. “Mom and Dad are not going to like this.” It’s Dinovember, and his family’s plastic dinosaurs have been getting into mischief all month. Every year, Tuma and his wife devote the month of November to “convincing our children that, while they sleep, their plastic dinosaur figures come to life.  Related […]

What is an online course?

“The debate about which is better, face-to-face learning or online learning is fast becoming obsolete,” says  Jennifer Berghage , an instructional designer at Pennsylvania State University. The common goal is that “an online course should be, above all,  engaging , so that the learner enjoys the learning and is able to not only assimilate it but retain it and apply it.”

Online courses are revolutionizing formal education, and have opened a new genre of outreach on cultural and scientific topics. These courses deliver a series of lessons to a web browser or mobile device, to be conveniently accessed anytime, anyplace.

An “online course is designed as a built environment for learning. It’s constructed as an experience that can be followed sequentially or can be accessed throughout the designated time period,” says Wendy Woon, director of education at the  Museum of Modern Art .

It’s a directed learning process, comprised of educational information (articles, videos, images, web links), communication (messaging, discussion forums) and some way to measure students’ achievement.

“There is no single formula for what constitutes an excellent online course,” says Berghage, though in good courses the “student feels a great sense of community and investment in the endeavor.” But an online course is more than the presentation of information or lectures. “Online courses require interaction, direction, and feedback,” says  Jean Mandernach , a psychology professor and director of the Center for Innovation in Research and Teaching  at Grand Canyon University.

The following are some overall dimensions to consider for teaching your target audience or professionals in your field, and possibly creating a new revenue stream.

In academic (K-12 and higher ed) and  professional (e.g., continuing education) settings, the student’s primary motivation is to advance their professional or academic career. Courses are designed around the objectives of the school administration.

Soldiers stationed overseas can complete their coursework via online courses.

Enrollment is higher for higher-ed, where  31% of U.S. students  (over 6.1 million students) took at least one course online in fall 2010, and annual growth continues at ~10%. Some higher-ed degree programs are entirely bought online, and are ranked by U.S. News . For-profit institutions such as  University of Phoenix ,  DeVry University , and  American Public University  draw the highest enrollments, and have helped scare and propel the industry online, but have not yet earned academic respect.

Social studies teacher in a recorded video.

For academic online courses to work, parents and students have to be extremely self motivated. “Unfocused, passive learners do much better in an environment where the adult owns the responsibility for the learning,” says David Haglund, Principal of the Riverside Virtual School .

Some K-12 school systems create their own courses, but most contract them from private companies like  K12 , and  Connections Academy , a unit of Pearson. Some courses are fantastic, but many are poor, or worse. The NYT drew attention to the shortcomings of online learning and of K12 last month in “ Profits and Questions at Online Charter Schools ,” and the WSJ recently  profiled two families  using virtual schools, with and without success. In higher-ed there are also commercial providers, e.g.,  Straighterline  charges $99 to register for a month, plus $39 a course, and thousands of less-selective schools  now accept  23 of their accredited courses for transfer credit.

Professional learning and continuing education are great for online courses because students are motivated and focused. Startups like  Treehouse ,  CodeAcademy ,  Lynda.com   target the professional skills market. Training marketplace  OpenSesame  aggregates training content from 100+ providers with 10,000+ courses. “We’re creating Amazon.com for courses,” said Tom Turnbull VP at OpenSesame.

Personal learning & happy students

For outreach, the best models of online courses are coming from the realm of personal learning. These courses are free of the constraints of K-12 and higher education, and are designed to delight and satisfy students.

Credit or not

Credit introduces many constraints, with standardized curricula, accreditation, and requirements to work with the ‘learning management systems” large institutions use to manage students and teachers. When credit is offered, the course builds toward student’s graduation, qualification or long-term career goals, thus, students (or whomever funds their education) are willing to pay substantial enrollment fees, and endure crummy experiences.

Stanford Engineering professors recently  offered three  of the school’s most popular computer science courses for free online in Fall 2011. These included assignments and online discussion, and thousands of students who completed the course received a statement of accomplishment.

In formal learning, assessment is the currency of progress. Good scores on assignments and tests are central. Creative teachers have invented other ways to assess learning, often by having students create projects and presentations.

The more interesting question is how to incorporate assessment into personal learning, when there’s no credit. Assessment, if done in an appealing way, can encourage students, help them track their progress, and gain a sense of accomplishment. See my recent article on gamification for a variety of ideas on how to follow student’s achievements and progress.

Assessment is also vital feedback loop so you can improve your course.

Human touch

The more human, or human-like interaction the better.

A personal style — Lectures should give a personal feel, as if directly talking to the student via video chat. One approach is to use second-person phrases that directly address “you” the student, as in, “Now I’m going to show you…” and “so you’ve made a new discovery, that…” Use of second person has a long history in guidebooks, self-help books, do-it-yourself manuals, and other forms of writing that intend to address the reader without the instructor actually being present. Likewise, online assessment can lend a human touch, “Nice job! You got 3/4 correct!”

There are some practical limits. For example, an instructor can only provide personalized feedback to a relatively small number of students. Five minutes per question, for 25 student questions, is over two hours of work. If the feedback requires more critical analysis, online teaching quickly becomes a full time job. There are also practical limits as to the size of online discussion communities. Too small, and there’s no discussion, but over a few hundred students, and conversation gets swamped. For some courses, it’s appropriate to answer the most popular questions. Google’s moderator service allows students to vote on the most popular questions, allowing thousands of students to participate in choosing questions. Questions about assignments or technical issues can be public questions.

Despite these scalability hiccups, growth of all kinds of online courses will be explosive. The big money will be in for-credit courses, but there’s still huge potential for personal knowledge courses in areas of arts, culture and science.

I think that not only are we ready but adoption is occurring at a faster rate than we had thought… We believe that by the year 2019 half of all classes for grades K-12 will be taught online… The rise of online learning carries with it an unprecedented opportunity to transform the schooling system into a student-centric one that can affordably customize for different student needs by allowing all students to learn at their appropriate pace and path, thereby allowing each student to realize his or her fullest potential….”

Sources: Lede robot illustration adapted from Stanford School of Engineering Initiative.

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8 comments on What is an online course?

24 Jan 2012, 11:17 am

[…] They can be small and highly personal, or scale to thousands of students. As followup to my post about “What is an online course?”, let’s look behind the scenes at a few kinds of successful online classes, rich with video, […]

24 Jan 2012, 3:46 pm

[…] They can be small and highly personal, or scale to thousands of students. As followup to my post about “What is an online course?”, let’s look behind the scenes at a few kinds of successful online classes, rich with video, […]

23 Jul 2012, 9:49 am

I must say I have been considering taking online courses for some time now. I want to study in Scandinavia, but I'm temporarily not able to leave my country. There is no doubt face-to-face learning is possibly more effective, though it also depends on many things. Online courses, if not already, will soon be able to completely replace stationary learning. For some people it will probably be the only available form of education that's why it is important to make it as popular as possible and to improve it constantly.

09 Nov 2012, 5:45 pm

[…] learning uses online courses and materials to teach students. A pure online course creates a digital environment to teach […]

19 Nov 2012, 8:28 am

[…] What is an online course? – http://www.idea.org/blog/2012/01/11/what-is-an-online-course/ […]

22 Apr 2013, 2:55 pm

[…] some more background, see also our articles on “What is an online course?” (Jan 2012), “Online courses for learning skills: MoMA, NYT & knitting” (Jan […]

22 Aug 2013, 12:18 pm

[…] what could be considered "online learning" is getting harder to strictly define. Idea.org challenges us to describe a typical online course. With a variety of existing courses that are […]

21 Apr 2015, 11:20 am

http://www.edutopia.org/blog/blended-online-learning-heather-wolpert-gawron

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What is an online course?

Online courses are taking the world by storm. There are many advantages to taking your learning online, such as the flexibility it offers, increased engagement, and the fact that your participants will feel empowered! Find out which topics to include, how to create an online course, and why they are effective.

Helena

https://www.easy-lms.com/index.php?r=content%2Fcontent%2Fabout-us%2Fwho-we-are

Table of contents

What is the definition of an online course.

  • Topics to include in online courses

How to create an online course

The effectiveness of online courses.

An online course can be defined as a virtual learning experience organized into a course format . Courses can vary in their type, from informal to formal, and cover many different topics. Plus, they can be used as preparation for an online exam  or simply for fun! 

People are drawn to online courses because of the flexibility they give their participants to pace their own learning. They also allow creators to customize a virtual space to make education as engaging as possible. Online courses give you the chance to incorporate the latest learning trends , such as microlearning, nano-learning, and gamification [ 1 ].

People are drawn to online courses because of the flexibility they give their participants to pace their own learning

Topics for online courses

Once you’ve decided to create an online course, the next logical question would be: ‘What should the topic of my online course be?’ Unlike traditional courses, online courses bring the material together under a virtual roof, meaning that you can cover a variety of topics in one, organized space. That will definitely put your participants on a path to success!

The great thing about online courses is that you can make them about pretty much anything! Whatever industry you work in, there will be topics to cover with e-learning. However, while many topics are suitable for online courses, some benefit from a hybrid learning approach. Others, such as practical skills, are better off being taught in person [ 2 ].

Here are some ideas for online course topics within Easy LMS’s target industries:

HR consultancy online courses:

  • Managing people
  • Diversity, equity, and inclusion (DEI)
  • How to spot the best talent ( or 'Talent acquisition strategies')
  • Interview techniques

GDPR/ cyber security consultancy online courses:

  • Introduction to data security
  • GDPR principles and best practices
  • Managing data breaches
  • Lawful processing of personal data

So, you’ve decided to make an online course and picked a topic. Now what? It’s time to get stuck in! Let’s list all the steps you need to complete before you can distribute your course:

Start with your preparation

  • Define your learning goals.
  • Define the purpose of your course.
  • Define your audience to tailor your training program.

Make a choice

  • Determine some practicalities, such as the length of your course and the deadline for completion.
  • Gather your resources and structure the information.

If you want your courses to be organized in a central space, you need an LMS. Easy LMS helps you to centralize all your online courses. You just need our Academy . Within the Academy, you can effortlessly design online courses . No advanced computer skills are required! You can make your courses interactive by adding images, videos, and more! Customize the colors and fonts and match your learning environment to your brand. Then view, export, and analyze your users' results. You can even generate certificates !

Read  this article  for all the do’s and don’ts.

Easy LMS helps you to centralize all your online courses

Still doubting if online courses are for you? This learning method has the potential to be more effective than the traditional one! Check out some of the reasons why [ 3 ]:

Reason 1: Self-paced approach

One massive benefit of online courses is that they put participants in charge of their own learning. This approach empowers them to take courses at their own pace and ultimately achieve better results .

Reason 2: Improved engagement

We live in a digital age where long-form text is not enough to keep a participant engaged in the learning material. Online courses give you the ability to incorporate multimedia, such as images and videos, into your content. This, in turn, creates an engaging learning environment and, ultimately, better knowledge retention rates!  For instance, the Research Institute of America found that e-learning can increase retention rates by 25% to 60%. 

Reason 3: Improved efficiency

Are your employees struggling to work efficiently? Research shows that companies that include online courses gain 26% higher revenue per employee [ 4 ]. Greater efficiency often correlates with more job satisfaction. This will likely contribute to a lower turnover rate because employees will feel satisfied and confident in their continuous education!

In conclusion, online courses have revolutionized the way we learn, providing learners with a flexible, engaging, and efficient approach to education. With the ability to customize the learning experience and the flexibility to learn at one's own pace, online courses have proven to be more effective than traditional in-person teaching for a range of topics. As the world continues to shift towards digital and remote learning, it's clear that online courses are here to stay and will continue to shape the future of education.

useful resources

  • eLearning Industry

Frequently Asked Questions

  • What is an online course? An online course is learning organized into a virtual space for participants to take online.
  • Which topics should I include in my course? The great thing about online courses is that they offer so much flexibility! You can create courses about pretty much any topic. Just be careful to avoid designing online courses about practical skills. These may be best taught in person.
  • Are online courses more effective than in-person teaching methods? They absolutely can be! There are many advantages to online courses, such as the ability for participants to set their own pace, increased engagement from the addition of multimedia, and improved employee efficiency and satisfaction!

Related articles

  • How to set up online training courses
  • How to make online courses more interactive
  • Advantages and disadvantages of online courses
  • Are online courses easier than regular classes?

Get started with Easy LMS

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How online examination system works

Our online test generator will help you creating your online exam. You’ve decided to give an online examination. Now you’re wondering which steps to follow to...

Flexibility in Online Learning: What It Means for Students

Flexibility allows students to get to know themselves better and schedule their learning accordingly. This means that they can take advantage of the time when their focus is great and they have the capability to retain information easily instead of trying to learn when their brains don't cooperate. But what other benefits are there to Flexibility in Online learning? Read along to discover them all!

This article is part of the Flexible Learning Guide . Learn all about Flexible Thinking Activities , Flexible Learning Environments , and Flexibility in the Classroom .

Online Learning – What is it and why is it important?

Nowadays, there is rise in the necessity for online learning , and institutions are trying to answer this need by offering the chance to study online or hybrid.

Online schooling is the type of schooling that happens virtually, without students being tied to a physical place or having to attend classes physically.

Hybrid Schooling on the other hand, has got the best of both worlds. It is a form of education where students also get to experience virtual schooling, but without losing access to the in-person experience of schooling. Hybrid educational models try to offer both virtual and in-person educational experiences to students.

No matter which one of these educational models may look more attractive to you, one thing is for sure. The flexibility of online studies helps students worldwide have access to education without worrying about location, time or quality.

The Basics of Flexible Learning 

Flexible Learning is a new concept or method of learning where students are given freedom to study what, how, when, where they like. These aspects can be combined, or they can come as separate benefits for different educational programs.

For example, Spark Generation meets all of these aspects as we allow our students to choose what subjects they want to learn, when they want to learn them, and they can do so from anywhere in the world.

In general, Cambridge schools are known for having a flexible curriculum that allows students to focus on the subjects they want to study. However, not all Cambridge schools are online – thus, just look for the level of flexibility you need in your life and go from there.

The Importance of flexibility in online learning  

The main reason for which people choose online learning is because of the flexibility it offers. 

As technology evolves, online learning reached a stage where it can offer experiences that are similar or even better than the traditional offline classes.

This happens through tactics like gamification, the use of virtual and augmented reality, AI support, and much more. All of these can create a richer and more personalised learning experience for students, that will provide them not only with knowledge but also guidance in their educational journeys. 

Flexible learning also comes as help to increase access to higher education, particularly as worldwide enrolments are expected to double by 2025 ( Maslen, 2012 ).

Having the flexibility of online education gives students peace of mind, allows them to take things at their own pace and learn at their own will while also being able to continue pursuing their passions.  

However, it does not mean a lack of structure, guidance and support. Flexible online learning also offers flexible help from tutors and mentors that guide you through the course .

The key elements of flexible online learning are – pace, place and mode. ( Gordon, 2014 )

Effects of flexible online learning on students  

Have you noticed how online learning has changed the way we think about education? It’s all about fitting your studies into your life, not the other way around. Let’s dive into how this flexibility is making a real difference for students today.

Here’s what’s up with flexible online learning:

  • Your Space, Your Rules : Ever thought about how great it is to choose where and when you study? That’s one of the big perks. Whether it’s your quiet bedroom at night or a café in the morning, you set up your ideal learning spot.
  • You’re in Charge: It’s about taking control. Plan your learning around your day, not your day around learning. This means you can juggle your job, hobbies, and studies without missing a beat.
  • More Joy in Learning : There’s something satisfying about blending studies with your passions. It makes learning something you want to do, not something you have to do.

From a Fellow Learner:

“When I first joined Spark School, I was amazed by the welcoming and supportive environment. I didn’t feel judged, and I found myself truly enjoying learning. The teachers are incredibly patient, allowing each of us to learn at our own pace.

This flexibility was crucial for me, especially when I was traveling abroad. No matte r where I was, my education continued seamlessly, thanks to the dedicated teachers who were always ready to help.

online coursework definition

Spark School has taught me responsibility and the importance of setting and achieving my goals. Here, you have the freedom to choose your subjects and how you approach your studies. This independence has helped me grow and understand the importance of owning my choices.”

Larisa Cernescu , Spark Generation 2024 Graduate

The benefits of a flexible online learning program  

There are various benefits that a flexible online learning program offers. Due to technological advancement, you can follow an online education system and do not feel the lack of socialising and interaction with your colleagues.  

Some of the main benefits of a flexible learning program are:

  •   Flexibility to earn your degree at your own pace. While in conventional classes, teachers have their speed and usually have to tick a task on the learning board and rush students into understanding a subject, having the possibility to tackle the subject at your own pace is excellent. 
  • Comfort to study from anywhere. There is a  direct connection between feeling comfortable in your learning environment and the learning results. Thus, if you are in a familiar atmosphere, it may make you feel like you do not have to worry about anything else but focus on studying. 
  •  No need for long commutes as you virtually enter to have any class . Sometimes getting to school may prove to be a challenge as you need to wake up an hour earlier to get ready and then commute to school. Losing at least two hours per day on commuting is sometimes frustrating when you have a lot of homework. 
  •  You are in complete control of your studying program, just like you are in a workplace. This will get you readier to balance the work-life when needed.  

Advantages and disadvantages of flexible online learning  

  • Students develop their responsibility.
  • They become aware of the importance of organising.
  • Online learning helps students be more independent.
  • It increases the student’s confidence in making decisions for their future.
  • You can connect with people worldwide as it has no boundaries.
  • Easier to attend classes.
  • Access for a bigger number of students to education. 

Disadvantages 

A significant disadvantage of online learning is the separation it may cause between those with internet access, access to various and improved computer systems, those that have a computer and those in developing countries where technology and accessibility of it are two things they do not focus on nor have. 

If you have trouble committing to something if it is not mandatory, choosing online learning can be a trick. Not committing to a studying schedule will leave you behind in classes, and you will have trouble making up for so many courses. 

Some students may have an increased sense of isolation if they opt for online learning. The minimal physical interaction is necessary for some who feel this interaction gives them moral support. 

Related Terms  

Distance learning vs online learning .

The distance learning concept existed long before online learning. It is a kind of learning where students are given the learning materials and can go through them as they wish. In addition to the courses, students may be asked to attend some live sessions.

In comparison, online learning is where students have online access to the courses and can access them when they want. It also provides self-assessment materials for students. It can come with support from the tutor or mentor. 

flexible learning vs online learning  

Flexible learning allows students to choose when, how and where to learn. It does not necessarily have to be online. It addresses how to use the physical learning space, group students while learning, discuss topics, and learn pace. 

E-learning is a need because of its flexibility regarding the pace, place, and mode of learning. However, online learning can be flexible as well. These days this is what online learning is all about – flexibility. 

modular learning vs online learning  

Modular learning is a type of class where students receive tech course materials in handouts to study until a specific deadline. The handout type provides the same access to materials for everyone and an easier way to study – as the information is summarised. With the modular classes, students can show what they learned only at the deadline.

Online classes offer students the ability to communicate constantly online and give and receive feedback on their course understanding and tasks. Online learning, in comparison, is done online and has no deadline for the lessons. The course is not summarised, and each student can take their understanding of the course.

To sum everything up…

There certainly are two teams – those who are pro and those who are against online learning. However, it is essential to bear in mind that online learning came not as a replacement for the traditional learning system but as a help to those students that cannot follow a conventional learning system from various considerations. There is no need to judge any of the teams as each learning type has its advantages and disadvantages. 

When choosing what best suits your needs as a student, focus on the one solution with the most advantages to you. 

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Flexible Online Learning FAQ 

1. how is online school more flexible   .

Just being online, having the chance to study the courses at your own will, having the opportunity to review them every time you want for a better understanding and having the chance to study anytime fits your schedule gives the online school the flexibility most students look for. Besides all this, it allows students to choose the courses they want to have. 

2. What are the advantages of flexible learning?

Flexible learning helps students 

 – Continue their extracurricular activities

 – Choose their courses

 – Make their schedule 

 – Learn at their own will

 – Become more responsible

 – Develop organising skills

3. What is a flexible online class? 

A flexible online class is a class that allows students to learn when they want, how they want and from where they want. 

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What’s the Difference Between Asynchronous and Synchronous Learning?

How do online classes work? We tapped online learning experts to explain the pros and cons of synchronous vs. asynchronous learning.

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As you research the right online program for you, you may come across the terms “asynchronous” and “synchronous.” You might not know what these words mean yet, but you’re probably already considering your work schedule and other responsibilities and how well each program would fit into your life. Are you able to log on and attend classes at specific times? Or is it more realistic for you to complete work each week at times that suit you best – no matter if it’s 3 p.m. or 3 a.m.? ​And, how do online classes even work?

Here’s what you should know: Asynchronous online learning allows students to view instructional materials each week at any time they choose and does not include a live video lecture component. On the other hand, synchronous online learning means that students are required to log in and participate in class at a specific time each week. The main difference between asynchronous learning and synchronous learning is this live instruction component occurring at a set time. We’ll describe more differences in the sections below, as well as some of the pros, cons and best practices of each style.

We tapped Ohio State experts to explain the difference between asynchronous and synchronous learning and what each style actually means when it comes to online classes.

Venn diagram showing the differences and similarities of learning asynchronously and synchronously.

What is asynchronous learning?

Asynchronous learning allows you to learn on your own schedule, within a certain timeframe. You can access and complete lectures, readings, homework and other learning materials at any time during a one- or two-week period.

“A big benefit to asynchronous classes is, of course, the flexibility.  Asynchronous online classes mean that you don’t always need to be online at the same time as your instructor or classmates,” said Instructional Designer John Muir, who works with faculty to develop classes for  Ohio State’s online programs . “We know that students who are looking to take an entire program online are partially looking for that flexibility.”

Online asynchronous classes might include short videos teaching key concepts that you can watch over and over again, if necessary. In some classes, students can also complete homework assignments and receive immediate feedback, as opposed to waiting for instructors to grade them.

But don’t get the idea that asynchronous classes are any less rigorous than their synchronous or on-campus counterparts.

“Just like a student on campus, you should expect to be doing work one week at a time,” Muir said. “You should also expect to have contact with your instructor and classmates every week in a substantial way.”

For example, in HTHRHSC 4300: Contemporary Topics in Health and Society, a capstone course in the  B.S. in Health Sciences program , students do most of their work according to their own schedules. However, they also sort themselves into groups based on schedule and availability, meeting weekly via video conferencing to collaborate on a research project that spans the semester.

What is synchronous learning?

Synchronous learning means that although you will be learning from a distance, you will virtually attend a class session each week, at the same time as your instructor and classmates. The class is a firm, weekly time commitment that cannot be rescheduled. Much like an on-campus class, you will have readings and assignments to complete outside of class time to help prepare you to participate in the discussion. This kind of preparation from students, along with a dedicated agenda set by the instructor, ensures each class session is productive.

“A lot of careful planning and set up ahead of time makes those sessions into meaningful connections,” Muir said. “If the students can do it, and it’s thought through well by instructors, it can be a really powerful thing to add.”

Online synchronous learning doesn’t always just take the form of a live video lecture or an instructor-led discussion. Often, students will lead discussions themselves or give presentations to the rest of the class. In an online class, group work doesn’t go away, it just looks a little different. Muir explains that some instructors will pose case studies to students, who then have to negotiate an answer first as a small group and then together, as a class. Specific types of activities included in a synchronous course depend on the course and the program.

“There’s a lot of discipline-specific, really active things that go on in those sessions that aren’t just the equivalent of a recorded lecture,” Muir said. “It really is the same as doing some sort of activity in the classroom, just in a virtual setting.”

Ohio State’s  Doctor of Nursing Practice program  is one example of a program with synchronous online class requirements. One of the classes, NURSPRCT 8600: Organizational Culture, requires that students attend weekly evening class sessions using  CarmenZoom . Class discussion and interaction with the instructor occurs mainly during these meetings, with homework and readings available at any time in  CarmenCanvas, Ohio State’s online learning management system .

How can I be successful in an online class?

No matter if your program is mostly asynchronous or synchronous, Muir reminds students to be deliberate with their time in order to be successful.

“In an online program, you really have to be respectful of yourself and plan your time and efforts,” he said. “It doesn’t matter if you’re in a synchronous or an asynchronous class, you need to know to block off your time to accomplish those things.”

Vivian Jones, M.Ed., academic advisor, says she often works with students who aren’t sure how synchronous or asynchronous classes will fit into their lives. To start with, knowing yourself and your own limitations is key to making decisions regarding your education.

“Remember that an online degree program itself is time-consuming,” Jones said. “Consider how you will manage a work-school-life balance. There is a lot of self-discipline involved.”

Jones said she also hears from students who fear they’ll feel disconnected or disengaged in an asynchronous, online course.

To combat feelings of isolation, Jones recommends students always reach out to their instructors and classmates and attempt to make meaningful connections.

“Respond to discussion posts and find people with similar interests to you or people doing things you don’t even know about, so you can maybe learn more about them,” she said. “Make relationships just as you would in a physical classroom.”

In an online class, student engagement needs to be more purposeful than an in-person class, where engagement may take place more naturally, but it’s crucial to ensure all students feel invested in their coursework.

“With online learning, student engagement is just different,” Jones said. “I see instructors in online classes really making an effort to make things personable and make people feel included. We’re trying to bring everyone together as one community, because online students are part of the Ohio State community.”

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MOOCS, cMOOCS and xMOOCS: Definition and explanation

What is a mooc.

A MOOC is a type of online learning course. MOOC stands for Massive Open Online Course. MOOCs are publicly available online learning courses made freely available or open to anyone with internet access. MOOCs can have thousands or even millions of learners from all around the world all following the same online learning course.

Types of MOOC

MOOCS can either be:

  • Synchronous, which means everyone on the course is following the same elements or modules of the course at the same time, or
  • Asynchronous, which means that people can enter and follow the course at any time so that at any one time some people will be just starting the course whilst others may be part way through or even finishing the course.

cMOOCS and xMOOCS

There are considered to be two different types of MOOCs:

  • cMOOCs , which are connective Massive Open Online Courses that share digital online learning elements and environments and are connected together in a variety of ways.
  • xMOOCs , or e x tended Massive Open Online Courses . xMOOCs tend to be based on content provided by universities and other educational institutions that provide significant research-based content and background in the online learning content 

The big problem with MOOCS

One of the big problems all online and e-learning courses face is keeping people engaged and learning. The estimated drop-out rate of online and e-learning range from 30% for non-compulsory organisational and institutional e-learning, such as courses provided by universities and companies, for example, up to over 90% for MOOCs or Massive Open Online Courses.

As a result, a lot of research effort has been focused on finding out why the drop-out and engagement rates (not the same thing) are often so low in online and e-learning courses. People dropping out or leaving a course tends often (but not always) to stem from a lack of learner engagement.

A new study has looked at what increases engagement in online learning and in particular in MOOCs. See Online Learning: How to increase learner engagement

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Massive open online courses (MOOCs) & Definitions

What are massive open online courses (moocs).

MOOCs

Millions of people are learning in thousands (more than 8,000) of MOOCs offered by prestigious universities (more than 700) worldwide. A MOOC (Massive Open Online Course) is a free, massive, open, online course , that allows unlimited participation. Some MOOCs can be relatively small in scale, while some can be quite large.

MOOCS are asynchronous , open-access, Web-based courses geared toward enrolling hundreds or thousands of students at a time. MOOCs deliver content via recorded video lectures, online readings, and online assessments, as well as various degrees of student-student and student-instructor interaction.  

By their nature, MOOCs can accommodate students of similar interests from a wide range of backgrounds, experience, and location around the world. Similarly, most MOOCS are free of cost, further increasing their accessibility to anyone interested. Some MOOCs offer certifications, which range from statements of accomplishment for meeting minimum course standards to verified certificates for passing proctored exams; most MOOCs, though, do not count for college credit.  

There are two main types of MOOCs: xMOOCs and cMOOCs:

xMOOCs are based on traditional course structures and make use of established teaching approaches and materials. Students will watch pre-recorded lectures, complete required readings, and participate in discussions as produced and curated by the course instructor or an instructional team from a higher education institution. xMOOCs are typically self-contained and rarely if ever utilize content external to the main content delivery and learning platform.  

cMOOCs are based on connectivist learning models that privilege collaboration as a form of active learning. Students in a cMOOC will work together to locate, evaluate, and contribute course content, uploading materials (tweets, blog posts, blogs, wikis, etc.) to the course using the learning platform. A cMOOC instructor or instructional team facilitates learning by finalizing, aggregating, and assessing the students’ contributions to the course.  

Even as other asynchronous online courses, have been available for decades, MOOCs are one of the most recent evolutions in online learning, due to their asynchronous nature, global reach, relationship to college credit, and fully-online design and delivery. Due to their immediate and ongoing popularity for both current students and lifelong learners, MOOCs seem to be signaling several important trends that will continue for the foreseeable future.  

As educational technologies , instructional design and online learning/content delivery platforms keep evolving, more learners with more needs and motives will be drawn to taking online courses – a growing demand that in turn will spur further improvements in technology and delivery. From this, it seems that future online learning options will need to focus on leveraging technologies to create personalizable learning experiences that meet diverse student needs (accreditation, affordability, and access, among others) instead of simply looking toward content delivery.  

MOOCs offer a strong starting point for a number of reasons, including:  

  • Lack of entry requirements – a MOOC can be taken by anyone who is interested in the subject matter and able to access the course, regardless of age, background, or location  
  • Repetition – a MOOC will often run two or three times a year, ensuring that students won’t miss their chance  
  • High quality – MOOCs are led by subject matter experts (SMEs) and supported by teaching assistants so that students have access to first-rate educational resources
  • Feasibility – a MOOC usually necessitates around 1-2 hours of study a week for about 5 weeks, making learning doable for students with busy lives
  • Self-paced but supported learning – a MOOC enables students to work through the course materials and assessments at their own rates while also interacting with a global learning community  

Also, as discussed above, most MOOCs are free and all are accessible to any learner with an internet connection and basic computer equipment. Dropping out of a MOOC also carries less penalties than it would for a traditional college-level class, and students’ is marked by peer review and/or automatically-marked tests, decreasing stress and burdens even further.  

Definitions

MOOCs are open, large-scale web-based courses designed and delivered by accredited higher education institutions and organisations in which anyone with a smart device and internet connection can participate, regardless of age, gender, geographic location, or education background. (1) The first-generation cMOOCs embraced a decentralized, learner-centred approach; the second-generation xMOOCs were characterized by teacher-centred teaching and learning; the third-generation hybrid MOOCs took a more pragmatic approach by combining the two previous approaches; to diversify learning opportunities and to reach a broader audience. (2) MOOCs are online learning environments that allow students to take courses on a wide variety of subjects with no restrictions and the least economic burden. (3) MOOC stands for Massive Open Online Course and represents an instructional approach that permits hundreds of thousands of students to access online courses anywhere around the world and typically free of charge. (4) MOOCs are online courses without entrance requirements other than Internet access. Consequently, MOOCs are free for the learners and do not set a maximum number of participants. (5) Massive open online courses (MOOCs) offer people the opportunity to study a variety of courses for a variety of reasons, including personal interest, professional development, and social networking. Likewise, the MOOCs themselves vary in intended purpose, in terms of how designers intend their MOOC to serve the needs of prospective students, especially in addressing intrinsic goals (e.g., general interest), or extrinsic goals (e.g., professional development). (6)

Major players

References:

  • Deng, R., Benckendorff, P., & Gannaway, D. (2019). Progress and new directions for teaching and learning in MOOCs. Computers & Education, 129, 48-60.
  • Zawacki-Richter, O., Bozkurt, A., Alturki, U., & Aldraiweesh, A. (2018). What research says about MOOCs–An explorative content analysis. The International Review of Research in Open and Distributed Learning, 19(1).
  • Jung, Y., & Lee, J. (2018). Learning engagement and persistence in massive open online courses (MOOCS). Computers & Education, 122, 9-22.
  • Weinhardt, J. M., & Sitzmann, T. (2019). Revolutionizing training and education? Three questions regarding massive open online courses (MOOCs). Human resource management review, 29(2), 218-225.
  • Castaño-Muñoz, J., Kalz, M., Kreijns, K., & Punie, Y. (2018). Who is taking MOOCs for teachers’ professional development on the use of ICT? A cross-sectional study from Spain. Technology, Pedagogy and Education, 27(5), 607-624.
  • Brooker, A., Corrin, L., De Barba, P., Lodge, J., & Kennedy, G. (2018). A tale of two MOOCs: How student motivation and participation predict learning outcomes in different MOOCs. Australasian Journal of Educational Technology, 34(1).

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Definition of course

 (Entry 1 of 2)

Definition of course  (Entry 2 of 2)

transitive verb

intransitive verb

  • methodology

Examples of course in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'course.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

Middle English cours, borrowed from Anglo-French cours, curs, going back to Latin cursus "action of running, charge, movement along a path, progress," from currere "to run, flow" + -tus, suffix of verbal action — more at current entry 1

Note: As pointed out by Michiel de Vaan ( Etymological Dictionary of Latin and the Other Italic Languages, Leiden, 2008), the expected outcome of the verbal adjective in *-to- and the verbal noun in *-tū- would be *kostus < *korstus < *kr̥s-to-, kr̥s-tū-, from the verbal base *kr̥s- (> currere ). The attested form cursus for both the past participle and verbal noun reflects remodeling on the pattern of stems ending in a dental (as morsus from mordere "to bite," versus from vertere "to turn"). As generally in Latin, the verbal noun, where full grade of the root would be expected, has been supplanted by zero grade of the verbal adjective.

Middle English coursen "to pursue," derivative of cours course entry 1

14th century, in the meaning defined at sense 1

15th century, in the meaning defined at transitive sense 1

Phrases Containing course

  • as a matter of course
  • assault course
  • collision course
  • correspondence course
  • course load
  • course of action
  • course of events
  • course of study
  • crash course
  • golf course
  • holder in due course
  • in due course
  • in the course of time
  • in the usual / normal / ordinary course of business
  • let nature take its course
  • matter of course
  • normal / ordinary course of events
  • obstacle course
  • of course not
  • on a collision course
  • par for the course
  • pervert the course of justice
  • refresher course
  • run its course
  • run one's course
  • sandwich course
  • stay the course
  • survey course
  • the course of history
  • veer off course

Dictionary Entries Near course

coursed ashlar

Cite this Entry

“Course.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/course. Accessed 30 Aug. 2024.

Kids Definition

Kids definition of course.

Kids Definition of course  (Entry 2 of 2)

Middle English cours, course "action of moving in a certain path, path of movement, progress," from early French curs, course (same meaning), derived from Latin currere "to run" — related to corridor , current

Medical Definition

Medical definition of course, more from merriam-webster on course.

Nglish: Translation of course for Spanish Speakers

Britannica English: Translation of course for Arabic Speakers

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online coursework definition

What is Coursework?

Table of Contents

online coursework definition

Definition and Meaning

So what is coursework? Coursework is an integral part of the educational process, which refers to written or practical tasks that students perform during educational courses. These assignments are typically evaluated and contribute to the final grade or mark. The coursework definition, especially the term “curriculum-mandated” signifies that instructors are required to assign coursework within certain guidelines. This aspect of academic work is crucial as it extends learning beyond the traditional classroom setting.

what is coursework definition

While some coursework may involve practical tasks conducted within the classroom, a significant portion is often completed independently by students, such as in their homes or dormitories. Notably, certain colleges in Texas are adopting policies that mandate a minimum of 20% of writing coursework to be completed in class, under the supervision of educators. This approach ensures the authenticity of students’ work and provides an opportunity for direct observation of their writing skills.

Additionally, it’s common for students to access previously submitted coursework online, serving as a resource for their own assignments. However, when utilizing such materials, it is imperative to thoroughly rewrite and adapt the content to maintain originality and avoid plagiarism.

Types and Examples of Coursework

The many faces of coursework.

So, what is coursework? Coursework isn’t a one-size-fits-all kind of deal. It morphs to fit the subject, the course, and the learning objectives. Here’s a snapshot:

  • Essays and Written Assignments. From reflective pieces to extensive research papers, these are staples in humanities and social sciences.
  • Lab Reports and Scientific Research. Science and engineering students often get hands-on with experiments, followed by detailed reporting.
  • Art and Design Portfolios. For the creatives, it’s about showcasing their artistic journey through portfolios.
  • Group Projects and Presentations. These emphasize collaboration and communication skills, common in business and management courses.
  • Fieldwork and Case Studies. Especially in disciplines like anthropology or marketing, where real-world application is key.

Examples in Different Fields

  • Biology Coursework. Might involve a lab-based investigation into a specific biological phenomenon.
  • Literature Coursework. Could be an analysis of a particular literary work or a comparative study of multiple pieces.
  • Computer Science Coursework. Often involves coding projects or developing software solutions.

Importance and Objectives

More than just grades.

What is coursework? Coursework is about more than chasing an ‘A’. It’s an integral part of the learning process. Through coursework, you:

  • Develop Critical Skills. Like research, analysis, and problem-solving.
  • Apply Theoretical Knowledge. It’s your chance to use what you’ve learned in a practical context.
  • Prepare for the Future. Whether it’s further academic pursuits or the professional world, coursework lays the groundwork.

Educational Objectives

Graduate coursework, in particular, is designed to deepen expertise in a field. It’s less about memorizing facts and more about developing a sophisticated understanding of complex concepts.

Challenges and Strategies

Common roadblocks.

  • Time Management: Juggling multiple assignments can be overwhelming.
  • Understanding Requirements: Sometimes, assignment briefs are as clear as mud.
  • Maintaining Academic Integrity: The line between inspiration and plagiarism can get blurry.

Navigating the Coursework Maze

  • Start Early: Procrastination is your enemy. Begin as soon as you get the assignment.
  • Seek Clarification: If you’re not sure, ask. Better safe than sorry.
  • Use Resources Wisely: Libraries, online databases, and even study groups can be goldmines.

Helpful Sources

  • Cambridge Dictionary
  • Merriam-Webster
  • Can you attend two colleges at once ?

Final Thoughts

In a nutshell, what is coursework? Coursework is an indispensable part of the academic journey. It’s where theory meets practice, where skills are honed, and knowledge is deepened. As education continues to evolve with technology and changing societal needs, so does coursework. It adapts, transforms, and continues to play a crucial role in shaping competent, well-rounded individuals ready to take on the world. So, embrace your coursework – it’s not just a stepping stone to a grade, but a pathway to learning, growth, and success.

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Frequently asked questions about networking, what are the best free networking courses ‎.

For those looking to learn more about networking, Coursera has some great free courses, such as TCP/IP Protocol Suite , Network Transformation 101 , Cybersecurity for Everyone , and Introduction to Cybersecurity Foundations . These courses provide a great foundation for those wanting to explore the world of networking further. ‎

What are the best networking courses for beginners? ‎

For those looking to get started in networking, a great place to begin is with the Computer Networking course offered . Additionally, the Introduction to Networking and Storage course is a great primer for understanding the basics of networking technologies. For those interested in a deeper exploration of IT fundamentals and cyber security, the IT Fundamentals and Cybersecurity Specialization is a great option. For those looking to to understand the basics of computer hardware and software, the Computer Hardware and Software course is an excellent choice. Finally, the Google Cloud Networking 101 project is a great way to learn the fundamentals of Google cloud architecture. ‎

What are the best advanced networking courses? ‎

The Computer Communications Specialization from Coursera is an excellent course for those interested in advanced networking. It covers topics such as network architectures and protocols, network security, and network management. The Fundamentals of Network Communications course provides a great foundation in understanding the basics of networks and their components. The Introduction to Networks with Cisco Devices course is a great way to get hands-on experience with configuring, managing, and troubleshooting Cisco devices. For those looking to sharpen their skills on modern cloud-based networks, the Networking with Google Cloud Platform Specialization provides a comprehensive introduction to the cloud environment. Finally, the Internet of Things Networking course provides an excellent introduction to the rapidly changing field of connecting and managing devices on the Internet of Things. ‎

What are computer networks? ‎

A computer network is an interconnection of multiple devices that send and receive data to each other using network protocols. Devices in a network typically include computers, mobile devices, hard drives and other storage media, peripheral devices like printers and scanners, and the routers, switches, bridges, and hubs that tie them all together.

These devices may be connected according to different network topologies that describe the pattern of their organization, such as daisy chain, mesh, or tree. Another important characteristic of a network is whether it is a private, closed network or whether it connects to the internet. ‎

What skills do I need to learn networking? ‎

Successful IT and computer networking professionals need a combination of technical skills and analytical skills. On the technical side, these roles require expertise in working with computers, smartphones, and other mobile devices and peripherals, as well as all relevant operating systems like Microsoft Windows, Linux, and UNIX. It’s also essential to have a deep technical knowledge of the local area networks, wide area networks, network segments, and intranets that can connect all of these disparate devices and components.

In order to put this technical knowledge to work, IT and computer networking professionals need terrific analytical skills, too. When building these computer networks, they need to be able to evaluate an organization’s needs as well as budget and come up with a plan for delivering a reliable, secure network infrastructure to match. And once the network is up and running, networking professionals rely on their analytic as well as problem-solving skills to troubleshoot any hardware and software issues that emerge. ‎

What careers are available in networking? ‎

As more and more business operations become dependent on IT systems (and, increasingly, the cloud), networking professionals are indispensable and in demand. According to the Bureau of Labor Statistics , network and computer systems administrators earned a median annual salary of $82,050 in 2018, and these jobs are projected to continue growing steadily on pace with the rest of the broader economy.

These computer and IT networking professionals are responsible for a variety of roles ranging from the initial design and development of the network infrastructure to its ongoing administration and support. For example, companies that need to build their computer network systems typically hire network architects, wireless network engineers, and network security engineers. For the ongoing operation and troubleshooting of the network, companies may also hire network managers and network security administrators. ‎

Are there online courses that teach networking skills? ‎

Yes! Like other areas of computer science, online courses are a great way to build your expertise in computer networking. Coursera offers Professional Certificates, MasterTrack Certificates, Specializations, Guided Projects and courses in networking from leading companies like Google Cloud, Intel, Amazon, and Cisco.

Popular courses include network protocols and architecture, networking basics , fundamentals of computer network security , as well as courses specific to networking on cloud computing platforms . And if you want to learn about networking in the context of a computer science degree program , Coursera offers affordable and flexible bachelors and masters programs from top-ranked schools like Arizona State University, the University of Illinois, and Imperial College London. ‎

What types of places hire people with a background in networking? ‎

There are hundreds of places that hire someone with a background in networking, such as technology businesses, universities, government institutions, security firms, banks, and many more. All of these have a need for top-quality workers skilled in computer networking. ‎

What skills or experience do I need to already have, before starting to learn networking? ‎

Networking is all about computers, systems, data, networks, and programming. Before you start to learn networking, you might want to have a basic comprehension of computer and information networks. This is a wide-ranging area that includes knowledge of LAN/WAN networks, intranets, and other data communications networks. You might also have in your background an understanding of additional types of networks, like storage area networks, wireless networks, or virtual private networks (VPNs). ‎

How do I know if learning about networking is right for me? ‎

You could know if learning networking is right for you if you like working with ideas and solving problems, and are hardwired for technology and computing knowledge. Many of today’s networking pros have grown up on the web, and having this deep knowledge of how computers are networked via systems is integral to learning networking. You might also know if learning networking is for you if you like working with data, procedures, and processes. In these areas, you are likely apt to think about complex matters, research problems, and create solutions to computer issues. ‎

What topics can I study that are related to networking? ‎

Among the topics that you might want to study that are related to networking are data protection and privacy topics. Keeping data secure in computer networks is one of the key aspects crucial to information and networking. Having good knowledge of data breaches, how they happen, and how good networking can protect the data would be important topics to study. You can learn more about networking, by having a good grasp of how data storage works in connection with networks, and how this data can be accessed by network administrators. ‎

What are the benefits of taking an online Networking course? ‎

Online Networking courses offer a convenient and flexible way to enhance your knowledge or learn new Networking skills. Choose from a wide range of Networking courses offered by top universities and industry leaders tailored to various skill levels. ‎

What Networking courses are best for training and upskilling employees or the workforce? ‎

When looking to enhance your workforce's skills in Networking, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here . ‎

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Purdue’s online data science master’s addresses burgeoning demand for trained data scientists

The interdisciplinary degree is accessible for working professionals from both technical and nontechnical backgrounds

A digital display superimposed on fingers typing on a keyboard. On the right, the words online master’s in data science.

WEST LAFAYETTE, Ind. — Data scientists who can make sense of today’s epic floods of data to generate actionable insights and communicate them to a variety of audiences are in demand in almost any field, from retail business and industry to health care, government, education, and more.

The U.S. Bureau of Labor Statistics estimates that jobs for data scientists will grow 36% by 2031. Nationally, there were nearly 125,000 data scientist jobs added from 2013-2023. Yet many of those jobs — with many more openings coming — went unfilled for a lack of trained data scientists. The bottom line: Nearly every industry today requires data scientists, and the number of these positions is expected to grow.

Purdue University’s new 100% online Master of Science in data science degree addresses the need and the high demand for a trained data science workforce that can harness the power of data to drive innovation, efficiency and competitiveness. The interdisciplinary master’s program is designed for working professionals with a technical background but includes a pathway to entry for professionals from nontechnical fields.

“This data science master’s program is specifically designed for online delivery and optimal online learning, making it accessible to professionals around the world,” said Dimitrios Peroulis, Purdue senior vice president for partnerships and online. “The interdisciplinary curriculum is diverse, customizable to a student’s needs and tailored for practical application immediately.”

Purdue’s online master’s in data science features core courses covering foundations of data science, machine learning and data mining, big data technologies and tools, data analysis, and data visualization and communication.

Students do a capstone project pairing them with an industry mentor and a collaborative team to manage a data science project from inception to completion. That includes developing project timelines, allocating resources and adapting strategies based on the project’s evolution. The capstone, modeled after curriculum from The Data Mine , Purdue’s award-winning data science learning community, is an opportunity to apply knowledge acquired throughout the master’s program to solve complex, real-world problems.

The online master’s program also features the opportunity to earn industry-aligned certificates along the way to earning a master’s degree. Options include education, leadership, and policy; smart mobility and smart transportation; data science in finance; spatial data science; geospatial information science; managing information technology projects; IT business analysis; and applied statistics.

The program was developed by an interdisciplinary cohort of expert faculty from Purdue’s flagship campus, including the colleges of Agriculture, Education, Engineering, Health and Human Sciences, Liberal Arts, Pharmacy, Science, and Veterinary Medicine, along with the Mitch Daniels School of Business, the Purdue Polytechnic Institute, the Purdue Libraries, and the Office of the Vice Provost for Graduate Students and Postdoctoral Scholars.

“Purdue’s new online MS in data science program leverages the real-world experience of faculty working across several distinct disciplines,” said Timothy Keaton, assistant professor of practice in Purdue’s Department of Statistics, who was involved in developing the new degree. “This cooperation between experts in the application of data science in diverse fields provides a great opportunity to create engaging and meaningful coursework that incorporates many different potential areas of interest for our students.”

Students will develop expertise in programming languages, gaining the ability to design and implement data-driven solutions; learn to apply advanced technologies, including cloud computing and big data frameworks, to effectively handle and process large-scale datasets; gain a deep understanding of machine learning algorithms and models, applying them to real-world scenarios; and become proficient in collecting, cleaning, and analyzing diverse datasets.

The curriculum also is designed to teach learners data visualization and communication methods for creating compelling visual representations of complex data to effectively convey insights, along with the application of storytelling techniques to communicate findings clearly to both technical and nontechnical audiences. The program covers adherence to ethical standards in data science, privacy, transparency and fairness as well.

The program draws on Purdue’s expertise in myriad aspects of data science. Known for its emphasis on practical programs with proven value, Purdue has been rated among the Top 10 Most Innovative Schools for six years running by U.S. News & World Report and is the No. 8 public university in the U.S. according to the latest QS World University Rankings.

“The breadth and depth of topics that data science encompasses necessitate graduate programs that incorporate expertise from a variety of disciplines and then integrate this into a curriculum to meet the needs of its students,” said John Springer, a Purdue computer and information technology professor who was involved in developing the new degree. “Purdue’s unique approach to the development and delivery of its new online master’s program wholly fulfills these requirements by utilizing a highly interdisciplinary team of Purdue faculty backed by Purdue’s outstanding team of instructional designers.”

For more information about Purdue’s 100% online Master of Science in data science degree, visit the program website .

About Purdue University

Purdue University is a public research institution demonstrating excellence at scale. Ranked among top 10 public universities and with two colleges in the top four in the United States, Purdue discovers and disseminates knowledge with a quality and at a scale second to none. More than 105,000 students study at Purdue across modalities and locations, including nearly 50,000 in person on the West Lafayette campus. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 13 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap — including its first comprehensive urban campus in Indianapolis, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative — at https://www.purdue.edu/president/strategic-initiatives .

Media contact: Brian Huchel, [email protected]

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Project Management Qualifications: Here’s What You Need to Know

  • Written by John Terra
  • Updated on August 27, 2024

Project Management Qualifications

The right project can help a company meet its goals faster and cost-effectively, ensuring longevity and competitiveness. However, successful projects need qualified project managers to make them happen.

This article tackles the subject of project management qualification, including a definition, what qualifications entail, the eligibility requirements, a sample project manager career path, and why PMP certification training is so necessary.

But first, let’s review the definition of project management as it applies to today’s business world.

Project Management: A Brief Definition

According to the Project Management Institute , the first and last word on project management, “Project management is the use of specific knowledge, skills, tools, and techniques to deliver something of value to people.” Similarly, projects are temporary efforts designed to create value via a specific process, service, or product. Since projects have characteristics like tasks and activities and stages such as initiation, planning, and execution, they require oversight and management.

That’s where the project management professional comes in. As the name implies, they manage projects, providing control and structure so that all the activities create the proper results that meet the client’s expectations. With a certified project manager at the helm, leading and directing projects, things get done, and the organization and the customers benefit.

Now, let’s dissect the concept of PMP qualifications.

Also Read: Program Manager vs. Project Manager: Here Are the Differences You Should Know

What Exactly Does “Qualification” Mean?

Simply put, being qualified means possessing the necessary experience, skills, and temperament for the position. This definition applies to any vocation, including a project management career. So, an overarching set of qualifications is standard in project management regardless of the industry or company. Here’s a collection of typical qualifications typically expected of a project management professional, or PMP, irrespective of the organization’s size or type:

  • At least three years of experience in the role of project manager
  • Formal training, typically an undergraduate program that emphasizes management and human resources
  • The ability to communicate effectively
  • Project management professional certification of some kind

However, organizations typically have unique, different project management requirements. This demand could be anything from the candidate’s years of project management experience, different sets of project management skills, or how many project management certifications the candidate has earned.

So, let’s look closer at specific project management requirements and qualifications and see if we can create a complete picture.

Project Management Qualifications and Requirements

In this section, we sort the project management requirements into four groups loosely based on the above-mentioned general qualifications.

Project management training is divided into formal and informal methods. Formal training covers organized courses of study provided by an undergraduate or graduate program, continuing education classes, or online courses and bootcamps. Informal training includes in-house mentoring and shadowing programs where candidates acquire training as they observe and help the established project managers in their everyday tasks.

Four core competencies are associated with every project (Cost, Quality, Scope, and Time), and project managers must have the skills to manage all four. Project management also requires business skills. This skill set includes understanding the project’s financials, comprehending profit and loss, and the ability to create and stick to a project budget. Finally, a project manager needs sound leadership and communication skills. These skills include conflict resolution, clear communication, speaking and writing, negotiation and persuasion, and the ability (and confidence) to lead a team. Granted, some skills can only be gained through practice and experience; others can be learned through classes and organized education. And while we’re on the subject of expertise.

Experience is a great teacher and a vital part of project management education. There are several fulfilling paths available to the aspiring project manager.

  • Entry Level Positions. Entry level positions offer the project management candidate an open door on the ground floor. Although not typically the best-paying work, it’s an excellent way to improve a skill set and earn project management qualifications through on-the-job training.
  • Internships. Internships tend to pay even less than entry level positions, if at all. On the plus side, they typically don’t require a full-time commitment, so the candidate can work a part-time job and earn a living while benefiting from the hands-on training of an internship. In addition, many internships eventually lead to a full-time job and help the candidate make valuable connections and contacts in the industry.
  • Volunteering. This option applies only to aspiring project management candidates currently employed in the organization, perhaps in a different department. In this instance, volunteering means offering your time and energy to help with a project management-related task to gain valuable experience, get noticed as a project management hopeful, and make solid connections like an internship.

Note that, of the three methods mentioned above, only the entry level position offers any measure of security and appreciable compensation. Internships and volunteering involve taking a chance and investing time and energy into something which may or may not work out. But at least, ideally, the candidate will have gained skills to turn into a stable, secure project management career.

Certifications

Lastly, there are internationally recognized certification programs that help professionals meet project management requirements. Project management certification programs give the candidate valuable skills and training while showing a prospective employer verifiable proof of the candidate’s abilities. Here are some of the more popular project management certification programs:

  • Agile or Scrum. These project management philosophies are prevalent in today’s business world. Organizations such as the Scrum Alliance provide the needed training and certification.
  • PMP. The Project Management Institute offers the Project Management Professional certification. Once you pass the PMP exam, you’ll be a certified professional with PMP qualifications with have an advantage over other candidates.
  • Project Management Certification via Degree. You can participate in an undergraduate program that majors in project management.
  • Other Programs. Many different project management certification programs are available online through classes and bootcamps.

Also Read: Project Leader: Responsibilities, Job Description, Salary & Everything You Should Know

Why Should You Pursue a PMP Certification?

So, why are certifications worthwhile? Here’s a list of reasons why.

  • Certifications provide recruiters and potential employers with verifiable proof that you have the skills necessary for the positions they’re posting for. In addition, they provide a paper trail of your training.
  • Certification courses typically teach skills, knowledge, and best practices that conform to an industry standard. Thus, you become eligible to apply for project management positions in any industry, anywhere in the world.
  • Certified professionals typically earn more than their non-certified counterparts. For example, Ziprecruiter.com shows that, as of March 2023, a PMP-certified project manager in the United States can make an average of $112,973 annually.
  • Since certified professionals are assumed to have a standardized set of appropriate skills, they have an advantage over the non-certified competition.

The Project Manager’s Career Path

A career in project management offers an impressive variety of potential positions. Consider this career path for professionals with project management qualifications, and the different jobs featured in its trajectory.

  • Training/Education. The best place to begin is by getting your education and skills squared away. This education creates a solid foundation for building your fulfilling project management career.
  • Project Coordinator. This is an entry level position that covers generating and distributing project reports. Consider this position as a support role for the project management team.
  • Project Scheduler. As the name implies, project schedulers are responsible for scheduling the project’s work and deadlines, work, and managing project requirements. In addition, project schedulers help project managers plan, coordinate, and monitor the project’s timelines.
  • Assistant Project Manager. Assistant project managers typically cooperate with the project manager, assuming tasks the latter cannot finish. APMs are usually needed for large-scale projects. The assistant project manager usually attends meetings and works on selected minor parts of the project as time allows. Finally, the assistant project manager regularly meets with the project manager to report on the project’s progress and discuss any potential challenges that may arise.
  • Project Manager. Here’s the position that we’re shooting for! The project manager oversees the whole project from beginning to end, handling the project’s budgets, timelines, plans, and product demos. Whether working alone or with an assistant project manager, the project manager delegates chosen tasks and collaborates with the remainder of the project management team. In summary, the project manager is responsible for seeing the project through to its successful completion.
  • Senior Project Manager. This position is the next logical step for the standard project manager. The senior project manager usually manages several projects simultaneously and determines their priority. A senior project manager is often part of a larger management team comprising other project managers, assistants, and related professionals.
  • Director of Project Management. The chief purpose of the director of project management is to develop, guide, and instruct project management operations and structure the workflows. In addition, project management directors provide overall project governance by establishing protocols, standards, and tools that ensure effective project delivery. The director’s position typically requires at least five years of experience in project management, plus specific additional skill sets.
  • VP Of Operations, COO. Welcome to the top of the mountain! The VP of Operations is responsible for coordinating, planning, operating, and managing the overall project handling operations. The VP of Operations implements rules and procedures that ensure smooth operations. In addition, the VP of Operations deals with individuals outside of the project and collaborates with other companies to guarantee the best project delivery operational services.

Also Read: Why Is Project Management a Good Career Choice?

Which Industries Use Project Management Most Often?

Although many industries benefit from project management, these industries require professionals with he right project management qualifications the most.

  • Architectural
  • Construction
  • Engineering
  • Information Technology/Software Development
  • Health Insurance
  • Manufacturing

How to Learn More About Project Management

Consider this highly informative project management course if you’re contemplating a career change or are already on the project management career path and want to upskill. This post graduate program in project management, delivered by Simplilearn in collaboration with the University of Massachusetts, is aligned with PMI-PMP® and IASSC-Lean Six Sigma and trains you in invaluable skills such as agile management, customer experience design, design thinking, project management, leadership skills, and much more.

Once you meet the PMP certification requirements, you receive your certificate, membership in the UMass Alumni Association, and 146 Professional Development Units (PDUs) to help you maintain your CCR for future PMI-related certifications.

Sign up today to boost your project management qualifications and chances for a better project management career.

You might also like to read:

Mastering Project Manager Skills: A Comprehensive Guide

How to Ace the PMP Exam? A Comprehensive Guide

Is PMP Certification Worth It? Here’s What You Need to Know in 2023

PMP Certification Requirements in 2023

What Does a Project Manager Do? Role & Responsibilities

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Health-related statistical applications. Descriptive statistics, probability, confidence intervals, hypothesis testing, regression, correlation, ANOVA. May not be used as part of a degree program in epidemiology or biostatistics. Three lecture hours and one laboratory hour per week.CL: 2020.

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You’ll complement your Online Hybrid MBA with in-person Access Weekends  — immersive opportunities to forge close ties with your colleagues, take classes, and participate in professional development activities. Both in Pittsburgh and online, you'll tackle team-based projects, soak up diverse perspectives, and strengthen bonds with faculty and fellow students that will continue throughout your career.

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Working with your own leadership coach , you’ll create a customized leadership development plan to guide you to greater empathy, self-awareness, and effectiveness — preparing you to lead tomorrow’s workforce with insight.

It’s where you’ll realize your leadership potential. You’ll graduate ready to manage people, build networks of influence, inspire others to join in your pursuit of a common goal, and execute that goal with excellence.

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  • Round 2: Jan. 6, 2025
  • Round 3: March 3, 2025
  • Round 4: May 5, 2025
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Not much room in your life for the challenges of a master’s degree? Our Online Hybrid flexible format is for you.

Live, interactive classes meet just two evenings a week and include offline content that you’ll complete at your own pace. You'll also come to campus multiple times per year, where you'll strengthen the online connections you’ve made. 

Part-Time Schedule, Full-Time Benefits

Personalized leadership training. Professional career services . Access to many professional clubs. An international alumni community that’s there for you. Enjoy all the Tepper MBA advantages as you pursue a flexible online MBA. No matter how you pace your studies, you get the full Tepper School experience.

Find answers to the most common questions about the online MBA in our  Online Hybrid MBA FAQs .

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BCA Semester IV - Data Science using Python

Data Science using Python_

Lectures - 258

Resources - 14

Quizzes - 6

Duration - 37 hours

Training 5 or more people ?

Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.

Course Description

Introduction to data science – Introduction to data science, Data Science Components, Data Science Process, Data Science Jobs Roles, Tools for Data Science, Difference between Data Science with BI (Business Intelligence), Applications of Data Science, Challenges of Data Science Technology.

Data analysis – Introduction to data analysis, Data Analysis Tools, Types of Data Analysis: Techniques and Methods, Data Analysis Process

Introduction to Python, Python features, Python Interpreter, modes of Python Interpreter, Values and Data types, Variables, Keywords, Identifiers, and Statements.

Expressions, Input & Output, Comments, Lines & Indentation, Quotations, Tuple assignment, Operators, Precedence of operators.

Functions: Definition and use, Types of functions, Flow of execution, Parameters and Arguments, Modules.

Conditionals: Conditional(if), Alternative(if-else), Chained Conditionals(if-elif-else), Nested conditionals; Iteration/Control statements: while, for, break, continue, pass; fruitful function vs void function, Parameters/Arguments, Return values, Variables scope(local, global), Function composition.

Strings: Strings, String slices, Immutability, String functions & Methods, String module; List as an array: Array, Methods of the array.

Lists: List operations, List slices, List methods, List loops, Mutability, aliasing, Cloning list, List parameters; Tuple: Benefit of Tuple, Operations on Tuple, Tuple methods, Tuple assignment, Tuple as return value, Tuple as argument; Dictionaries: Operations on Dictionary, methods in

Dictionary, Difference between List, Tuple and Dictionary; Advanced List processing: List comprehension, Nested List.

Introduction to Numpy – The basics of NumPy array, computation on numpy arrays, aggregations, computations on arrays, comparisons, masks and Boolean logic, fancy indexing, sorting arrays, structured data.

Data Manipulation with Pandas – Introducing pandas objects, data indexing and selection, operating on data in pandas, handling missing data, hierarchical indexing, combining datasets, aggregation and grouping

BCA Semester IV - Data Science using Python

Check out the detailed breakdown of what’s inside the course

Instructor Details

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The Federalist Papers

7 h total length

Discover the Genius of the Constitution

Thomas Jefferson described The Federalist Papers as “the best commentary on the principles of government, which ever was written.”

In this free ten-lecture course you will gain a deeper understanding of the purpose and structure of the American Founding by studying the arguments of America’s most influential Founders. Written between October 1787 and August 1788, The Federalist Papers  is a collection of newspaper essays written by James Madison, Alexander Hamilton, and John Jay in defense of the Constitution.

Taught by Hillsdale College’s politics faculty, this course explores the major themes of this classic work of American politics, such as the problem of majority faction, the importance of separation of powers, the nature of the three branches of government, and the argument concerning the Bill of Rights.

By enrolling in this course you will receive free access to the course lectures, readings, and quizzes to aid you in this examination of the greatest Constitution ever written.

We invite you to join us today in this urgent study of the Constitution and what has been lost by the modern assault on it.  

Expand Course Details

Lessons in this course.

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Introduction: Articles of Confederation and the Constitutional Convention

Written following the Constitutional Convention of 1787,  The Federalist Papers  is the foremost American contribution to political thought. Originally published as newspaper essays in New York, they were written by Alexander Hamilton, James Madison, and John Jay under the pen name Publius. The essays defended the merits of the Constitution as a necessary and good replacement for the Articles of Confederation, which had proven defective as a means of governance.

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The Improved Science of Politics

Publius argued that the “science of politics . . . has received great improvement” in his own day. These improvements include separation of powers, legislative checks and balances, judges who serve a life term during good behavior, and what he called “the ENLARGEMENT of the ORBIT” of government. Contrary to the practice of previous republics, Publius argued that a republic had a much greater chance of achieving success if it is spread out over a large or extended territory, rather than a small or contracted one.

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The Problem of Majority Faction

In  Federalist  10, Publius confronts one of the most important Anti-Federalist arguments against ratification: Republican government is impossible on a territory as large as the United States. In fact, such an undertaking had never been successful. In response, Publius proposes that the principal remedy for the political disease of faction—a disease “most incident to republican government”—is the large or extended sphere or territory.

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Federalism and Republicanism

In the summer of 1787, the Framers labored to set up a political regime that would not only secure liberty and republicanism, but also bring energy and stability to the national government. Because of the failures of government under the Articles of Confederation, American political institutions were at risk. In order to secure these institutions, the Framers constructed a republican form of government that—among many other important features—instituted a new form of federalism.

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Separation of Powers

In constituting a new government, the Framers knew that written rules—what Publius calls “parchment barriers”—would not be enough by themselves to protect liberty and prevent tyranny. Instead, Publius looks to the “interior structure” as the best means for keeping the branches properly and effectively separated. Separation of powers, the most important of the Constitution’s “auxiliary precautions,” works to prevent governmental tyranny, and by keeping each branch within its proper sphere of authority allows each branch to do its job well.

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The Legislative: House and Senate

The Founders understood that the legislative branch is by nature the most powerful in a republican government. Experience of government under the Articles of Confederation, when state legislatures routinely encroached on executive and judicial powers, confirmed this. Thus, the Framers divided the legislative branch into two parts—the House and the Senate. In addition, they differentiated them as much as possible, consistent with the principles of republican government, with the goal of preventing tyranny and encouraging good government.

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The Executive

Following their experience under the Articles of Confederation, and armed with the improved science of politics, the Framers instituted a unitary executive in the office of the president. Unlike the executive office in any previous republic, it was designed so as to ensure energy and responsibility in the executive, which are absolutely essential for good execution of the laws, and therefore for good government.

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The Judiciary

In the Declaration of Independence, one charge leveled against King George III was that he had “made Judges dependent on his Will alone.” In framing a republican government, the Founders believed that an independent judiciary was indispensable. Publius argues that the term of life tenure during good behavior and a protected salary ensure this independence.

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“The Constitution Is Itself . . . a Bill of Rights”

In  Federalist  84, Publius writes, “The truth is, after all the declamation we have heard, that the constitution is itself, in every rational sense, and to every useful purpose, A BILL OF RIGHTS.” In other words, the structure of the Constitution protects the rights of the people. In addition, the American people retain all powers not granted to the federal and state governments.

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Conclusion: Constitutionalism Today

American government today is much different from the constitutional republic outlined in  The Federalist Papers —which relies on structure, representation, and limitations on the functions of the federal government. Administrative regulations and entitlements are two distinguishing features of modern government. These new features require a kind of government that is unlimited, disregards separation of powers, and violates the supreme law under which it claims to operate.

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Enroll in this free online course on the federalist papers today.

What Current Students Are Saying

The instructors are very good. The tests make you think. There are other helpful discussion screens and the whole process makes it feel much like a classroom setting. I feel the Federalist Papers are somewhat difficult to read on your own, so this course makes it much easier to understand.

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What Is A Drip Campaign? Definition And Examples

Leeron Hoory

Published: Aug 30, 2024, 8:09am

What Is A Drip Campaign? Definition And Examples

Table of Contents

What is a drip campaign, why are drip campaigns important, how does a drip campaign work, 5 use cases for a drip campaign, bottom line, frequently asked questions (faqs).

If you’ve spent any time online shopping, you’ve likely received drip campaigns in your inbox. Drip campaigns are a series of automated emails companies send to customers, subscribers or prospective customers when a user makes a specific action (such as subscribing to your newsletter).

Drip campaigns are a great way to engage with your prospective and current customers, build brand awareness, remind former customers about your products and services and ultimately increase your sales.

Drip marketing is the process of sending a series of emails to customers or interested users when they take a specific action or on a specific timeline. An email welcome series is a great example of a drip campaign. This can be a helpful way to orient a prospective customer to your brand and help them become more familiar with what you offer over the course of a few days. Another example is sending out a drip campaign on a customer’s birthday (a birthday coupon, for example) or sending a targeted email with products they may be interested in based on previous purchases.

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Drip campaigns are an effective way to connect with your customers and prospective customers, establish brand familiarity and build long-term relationships. They allow your customers to keep your brand top of mind even after they leave your website and continue learning about what you offer.

Drip campaigns can also be highly tailored to specific customers based on their location, shopping habits, preferences and other information they’ve shared. The ability to segment customers is one reason drip campaigns can be very effective as an email marketing tool for nurturing new leads and increasing sales from current customers.

Setting up a drip campaign is straightforward when you use email marketing software . Here’s the step-by-step process:

Choose a Trigger: The first step is to choose a trigger, or the action a customer or prospective customer will take to initiate the drip campaign. For example, it could be an email sign-up, an abandoned cart, or a specific date (such as a year after they purchased their first product). Triggers are crucial because they ensure your emails are timely and relevant, which increases the likelihood of engagement.

Segment Your Audience: Once you’ve identified the trigger, segment your audience based on their behaviors, preferences and demographics. This allows you to tailor your messages to specific groups, making your campaign more effective. For instance, you might have different drips for new subscribers, returning customers and inactive users.

Craft Your Email Series: Create a series of emails that will be sent out automatically once the trigger is activated. Each email should serve a specific purpose and guide the recipient through a journey. For example, the first email could welcome new subscribers, the second could introduce your best products and the third could offer a discount to encourage a purchase.

Set the Timing and Frequency: Decide on the timing and frequency of your emails . This involves determining how much time should pass between each email and the best time of day to send them. The key is to find a balance that keeps your audience engaged without overwhelming them.

Personalize Your Content: Use the data you have about your subscribers to personalize the content of your emails. This could include addressing them by name, referencing their previous interactions with your brand or suggesting products based on their past purchases.

Monitor and Adjust: After your drip campaign is live, continuously monitor its performance. Track key metrics such as open rates, click-through rates, and conversions. Use this data to make necessary adjustments to improve the effectiveness of your campaign. A/B testing different subject lines, content and timing can also provide valuable insights.

Drip campaigns offer a creative opportunity to engage with your customers and subscribers, share information that could be helpful and help establish brand familiarity. Since every company is different, the best use cases for a drip campaign will vary.

As you brainstorm ideas for drip campaigns, think about your customers, who they are and what they might need to know or want to learn. For instance, a skincare company could choose to email their customers a few months after their purchase, when they may need to replenish their product, to remind them and provide a discount as an additional incentive. When you center the user’s experience, you’re much more likely to execute a successful drip campaign.

Welcome Campaign

A welcome campaign is a very common drip campaign. When a customer signs up for your newsletter, that’s also a great time to share information with them while your business is still fresh in their mind. You can send out an email every day, or every other day, after someone signs up for your newsletter.

A welcome series can include a specific promotion for new customers (25% off your first purchase, for example), educational material about your products or additional information about your brand. Since these emails will be shared as a series, you can also include a combination of several ideas based on the content you think your new subscribers will find most engaging and useful.

According to Dana Carr, Director of Email Marketing at Optimove, segmenting your welcome series into the following categories can help make them more specialized:

  • Type of user: such as a new subscriber, new customer or non-customer
  • For non-customers: Create a nurturing campaign with the intention of converting a new subscriber into a first-time buyer
  • For customers: Create a re-engagement campaign to get subscribers and purchasers back to engaging with your brand

After a Customer Makes a Purchase

A great time to engage with your customers is after they make a purchase, as they have just made an active investment in your brand. You could either share related products, information about the product they just purchased, related educational material or a combination of all of these over the course of multiple emails. When the material you’re sending is relevant and engaging to the customer (not strictly promotional), you increase the chances that they’ll engage and appreciate the emails (and, therefore, your brand as a whole).

Abandoned Shopping Carts

You can create campaigns for cart or browse abandonment and send them out in real time to capture your users when their attention is still on your product or service. Part of what makes abandoned cart emails so effective is that the potential customer was just recently browsing your website and actively curious about a product, so an email from your company will likely get their attention.

A Request for Feedback When a Customer Makes a Return or Cancels a Subscription

Consider reaching out for feedback when a customer returns to learn more about their reasons for returning. Many companies also offer incentives to customers who unsubscribe, either in the form of promotions or extended subscription times. This could be a good way to retain customers who are on the fence or for whom the cost of your subscription was prohibitive.

As a Way To Share a Course or Educational Content

Depending on your business, you can offer a free educational course as a drip campaign over a week or two. This approach can work particularly well for service-based businesses. For example, if you’re a personal fitness trainer advertising your services on your website online, you might consider offering a one-week course where subscribers receive an email a day with an exercise to try or a fitness tip to implement. A free email course such as this can help potential customers familiarize themselves with your brand and how you work as they consider whether your paid services will be helpful to them.

Setting up a drip campaign is a great way to engage with your subscribers, potential customers and current customers. There are so many different options when it comes to creating a campaign. The best ones for your business will be the right combination of messaging and timing. For example, when a shopper abandons a shopping cart, you can catch them when their minds are still on the product they were considering buying.

Once you set up a drip campaign, it runs automatically. You can use the analytics you receive from current campaigns to make them more effective based on what subscribers respond to the most.

How many emails should be in a drip campaign?

There is no one-size-fits-all answer to the correct number of emails that should be part of a drip campaign. It will depend on the specific drip campaign you are sending, your particular company and the information you are sharing. However, around six emails is a good ballpark range to start with, sent out within the course of a week. Depending on the drip campaign you end up creating, you may have more or fewer emails and send them out over a longer or shorter period of time.

What makes a successful drip campaign?

One of the most important factors in determining a successful drip campaign is sending emails that resonate with the customers or prospective customers you want to reach. You can do this through email segmentation, a feature that email marketing software offers. The more specific your drip campaigns are to your customers’ needs, the more successful your campaign will be. For example, new subscribers who’ve never bought from your store will need different content than regular buyers.

What are examples of drip campaigns?

Drip campaigns are often sent when someone subscribes to a newsletter, makes a purchase, abandons a shopping cart or after a certain time period (such as one year since they’ve made a purchase). When brainstorming ideas for drip campaigns, think about how to engage your customers or potential customers with helpful information, a promotion or exciting and insightful content.

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Leeron is a New York-based writer with experience covering technology and politics. Her work has appeared in publications such as Quartz, the Village Voice, Gothamist, and Slate.

IMAGES

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