sample food truck business plan

Food Truck Business Plan Template

Written by Dave Lavinsky

Food Truck Business Plan

You’ve come to the right place to create your food truck business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their food trucks.

Food Truck Business Plan Example & Template

Below is a template to help you create each section of your food truck business plan.

Executive Summary

Business overview.

Zesty Zane’s Food Truck is a new food truck located in Portland owned by local critically acclaimed chef, Zane Benedict. The menu will consist of popular food options that consist of burgers, sandwiches, gyros, and tacos uniquely made with the creativity and uniqueness that Chef Zane can offer. Chef Zane’s eclectic style and consistency make him a favorite among Portland foodies and his food truck will garner a loyal following amongst young professionals and college students.

Zesty Zane’s Food Truck will be located in the immensely popular food truck pod known as Cartopia. Chef Zane will receive lots of exposure by being a part of this community as there are plenty of neighboring food trucks, bars, nightlife, and entertainment options nearby. With the popular location of Cartopia and an impressive Instagram social media following, Zesty Zane’s Food Truck is destined to become a local go-to dining destination for anyone craving delicious, interesting fare at an affordable price.

Products Served

The following are the products to be offered by Zesty Zane’s Food Truck:

• Sandwiches & paninis
• Assorted non-alcoholic beverages

Customer Focus

Zesty Zane’s Food Truck will target customers in Portland who live, work, or socialize near Cartopia. This area is frequented by numerous young professionals, college students, and the late-night crowd who regularly eat at food trucks. Anyone seeking trendy dining options are the target customers of Zesty Zane’s Food Truck.

Management Team

Chef Zane has worked in the culinary industry for over ten years and is accustomed to the long, demanding hours of operating a kitchen. He attended culinary school in San Francisco and returned home to Portland to be a part of the world-renowned food scene that Portland has built for itself. After working under three award-winning chefs, Chef Zane is ready to venture out on his own and start his own business as a food truck.

Chef Zane Benedict will be the food truck owner and operator of his food truck. He will operate the food truck Tuesday through Sunday from 11:00 am until 1:00 am. Chef Zane will also employ two part-time cooks to assist him during peak hours of operation.

Success Factors

The following success factors will set Zesty Zane’s Food Truck apart from the competition:

• Exceptional cuisine made fresh with locally sourced ingredients.
• An eclectic menu that is unlike any other in the Portland food scene.
• Convenient location: Zesty Zane’s Food Truck will be located in a highly-trafficked food truck pod that is frequented by college students, young professionals, and night-life regulars.
• Delicious food at a good price. Zesty Zane’s food items will be cheaper than other food truck dishes without sacrificing quality.

Financial Highlights

Zesty Zane’s Food Truck is seeking $40,000 in debt financing to open its food truck. The funding will be dedicated for the purchase of the food truck, cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Purchase of food truck – $20,000
• Food truck kitchen supplies and equipment – $10,000
• Opening inventory – $2,000
• Working capital (to include 3 months of overhead expenses) – $3,000
• Marketing (website design and management) – $5,000

The following graph outlines the pro forma financial projections for Zesty Zane’s Food Truck:

Company Overview

Who is zesty zane’s food truck.

Zesty Zane’s Food Truck is a startup food truck business located in Portland, Oregon. The menu offerings are eclectic, made-to-order, bistro-type dishes served fresh and fast in the entertainment district of Portland. The ingredients are locally-sourced from independent food growers and artisans in and around the Portland region. The dishes are incorporated with an ingenious twist to commonly known popular food menu items. The menu options are simple dishes commonly seen at food trucks, but Chef Zane adds his own spin to the typical fare – sandwiches, gyros, burgers, and tacos all made his way unlike any other food establishment.

Zesty Zane’s Food Truck is owned and operated by Zane Benedict, a local Chef classically trained in culinary school and under the most prestigious chefs in Portland. Chef Zane is known for his creativity, consistency, and quickness in the kitchen and his dishes receive multiple positive reviews in the restaurants Zane has been employed. Chef Zane specializes in fine French, Italian, and Mediterranean cuisine with a creative twist not typically found in other restaurant establishments.

Zesty Zane’s Food Truck History

After graduating from culinary school in 2008, Chef Zane Benedict worked as a sous chef in three different restaurants in Portland. All of the chefs Zane worked under were award-winning, locally-acclaimed chefs that frequently trained their apprentices to prepare dishes up to their expectation and standards.

Chef Zane learned a great deal from these chefs and garnered a reputation himself for his creativity and consistency. Now that Zane feels he has learned as much as he can from the senior chefs, he would like to venture out on his own and start his own business. Due to the large amount of capital required to open a full-scale restaurant, Chef Zane decided a food truck business was the most cost-effective option for his operation.

Since incorporation, Zesty Zane’s Food Truck has achieved the following milestones:

• Developed the food truck’s branding image, social media, and website.
• Has a soft hold on a used food truck that recently went out of business.
• Developed and finalized the menu of the dishes Chef Zane will serve.
• Obtained a food permit license to be able to prepare and sell food and drinks in Portland County.
• Obtained a sales and use tax permit for use in Portland County.

Zesty Zane’s Food Truck Products

The following are the types of menu items Zesty Zane’s Food Truck will produce:

Food Truck Industry Analysis

Food truck vendors will continue to perform well over the next five years, benefiting from consumers with deeper pockets who are able to spend on pricier gourmet food options. Revenues are expected to increase to $1.4 billion during this time period.

Food Truck industry operators are expected to continue to experience growth, as generally positive economic conditions and momentum from the gourmet food movement propel growth.

Consumers nowadays demand higher-quality food, a wider variety of styles and tastes, better presentation and, most importantly, more healthy menu options. Therefore, operators that include healthy options on their menus will be best situated for success over the next five years. Vendors that continue to offer unique food options will also be in a strong position by carving out a niche and developing a loyal customer base.

The food truck industry will also benefit from an increase in the urban population, which is expected to comprise the majority of the US population in five years. The food truck industry benefits from agglomeration because it relies on high foot traffic. Additionally, urban dwellers are also more likely to purchase meals rather than cooking at home due to their above-average incomes and limited spare time.

Customer Analysis

Demographic profile of target market.

Zesty Zane’s Food Truck will target the population of Portland that frequently dines in the entertainment district. There is a large food truck area of Portland known as Cartopia, where Chef Zane will set up his business. This area is home to numerous dining establishments, nightlife, bars, clubs, and food trucks. The target market of this area are usually young professionals and college students who have disposable income.

The precise demographics for Portland, Oregon are:

Customer Segmentation

Zesty Zane’s Food Truck will primarily target the following customer profile:

• Local residents of Portland who partake in late-night activities such as socializing with friends or bar-hopping
• Business professionals that work and reside in the Portland Cartopia area – law offices, hospitals, clinics, insurance agencies, retail, and schools
• College students who are in search of fast, cheap, and trendy eats

Competitive Analysis

Direct and indirect competitors.

Zesty Zane’s Food Truck will be competing with other food trucks in the Portland community. A profile of each competitor is below.

Potato Champion

Potato Champion is a local favorite of Portland foodies that is also located in Cartopia. Started in 2008, Potato Champion quickly established itself as a fan favorite for late night food. Potato Champion serves a limited menu of hand cut, twice fried Belgian style fries, a variety of dipping sauces, and their own version of the Canadian classic Poutine, as well as other fry related dishes. They pride themselves in using the highest quality ingredients and focus on an inventive menu that combines tastes from all over the world with one of the most popular foods found on the globe, the french fry.

Potato Champion is open for lunch, dinner, and late-night. They are available for catering and delivery through Postmates. Followers of Potato Champion are also able to purchase swag from their store that includes music, bags, pins, and hoodies.

Started by John Eads in 2009, Pyro Pizza was built out of a 8’x16’ food cart that he custom-built with a cast iron wood fire oven. Aside from wood fired pizza, John also makes his own sodas using all real ingredients and natural cane sugar. John’s belief is that good ingredients make good food. His crew makes many components in-house and sources regional flour, pepperoni, sausage, blue cheese, soda ingredients, and seasonal produce all from Portland businesses and farms. In 2015, Pyro’s expanded to a new sandwich cart, Pyro’s Wicked Wiches – a scratch-made sandwich, soup, chips and cookie food cart.

Pyro’s serves an assortment of wood fire pizzas made from scratch. Their choices are margherita, marinara, arugula and mushroom, pepperoni, quattro formaggi, fennel sausage, veggie bianca, breadsticks, salads, and sodas.

Chicken and Guns

Chicken and Guns is another local favorite among Portland foodies. Also found in Cartopia, Chicken and Guns serves up Latin American chicken, wings, tacos, salad, soup, and their “guns” are crispy seasoned potatoes. The chicken is served by the quarter, half, or whole bird. Another item they are acclaimed for is their peruvian aji sauce, habanero carrot sauce and chimichurri sauce. They have been named the best fried chicken in Portland by the PDX Eater.

Chicken and Guns is open everyday from 11:00 am to 10:00 pm for takeout and delivery options. With a large Instagram and social media following, there is always destined to be a line at the Chicken and Guns food truck.

Competitive Advantage

Zesty Zane’s Food Truck offers several advantages over its competition. Those advantages are:

Food Truck Marketing Plan

Zesty Zane’s Food Truck will offer a unique value proposition to its clientele:

• Delicious food made fresh with locally sourced ingredients using exquisite techniques.
• Located in the ultra-hip food truck area known as Cartopia.
• Great food at a great price. The menu offerings of Zesty Zane’s Food Truck will be accessible to customers of all walks of life.

Promotions Strategy

The promotions strategy for Zesty Zane’s Food Truck are as follows:

Social Media

Zesty Zane’s Food Truck’s main source of marketing will be through social media, primarily their Instagram page. Chef Zane has become adept at taking appealing photographs of his dishes. He will post pictures of his menu and add details on the location and hours of operation. His food truck account already has over 3,000 followers and he posts daily “Coming Soon” teaser photos.

Zesty Zane’s Food Truck will be parked in the immensely popular food truck hub known as Cartopia of Portland. There are dozens of food trucks located in this pod and there is always a crowd of people. Cartopia hosts bands, art shows, shopping events, and other social gatherings to enhance the entertainment vibe of the pod. By being part of Cartopia, Zesty Zane’s Food Truck will receive lots of exposure and traffic.

SEO Website Marketing

Zesty Zane’s Food Truck plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local food truck” or “top food trucks in Portland”, Zesty Zane’s Food Truck will appear in the top three choices. Zesty Zane’s will also invest in their website also to ensure that it is user friendly, always up to date, and displays professional photographs of its menu items and location.

Third Party Delivery Sites

Zesty Zane’s Food Truck will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food with the option of delivery will see Zesty Zane’s listed.

The pricing of Zesty Zane’s Food Truck will be moderate and on par with other food trucks so customers feel they receive value when purchasing their menu items.

Operations Plan

The operations plan for Zesty Zane’s Food Truck is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Chef Zane will run the food truck operation. He will be in charge of inventory, menu creation, food truck marketing, customer service, and bookkeeping. Chef Zane will work every day that he chooses to open the food truck. Chef Zane plans on operating the food truck Tuesday through Sunday 11:00 am to 1:00 am.
• Two part-time cooks that will alternate helping Chef Zane during the hours of operation. As business picks up, there will be two cooks at the same time assisting Chef Zane during peak hours.

Milestones:

Zesty Zane’s Food Truck aims to open in the next 3 months. The following are the milestones needed in order to obtain this goal.

4/15/202X – Purchase food truck

5/1/202X – Finalize menu

5/15/202X – Social media and advertising campaign begins

6/1/202X – Finish cleaning up the food truck and prepare it for operation

6/10/202X – Purchase food and drink inventory, stock truck, and park it at Cartopia

6/11/202X – Grand Opening of Zesty Zane’s Food Truck

Zesty Zane’s Food Truck will be owned and operated by Chef Zane Benedict.

Chef Zane Benedict, Food Truck Owner

Chef Zane Benedict is a Portland native who attended culinary school in San Francisco and returned to Portland to become a part of the world-renowned food scene Portland is uniquely known for. Zane was trained under three different chefs at fine dining establishments in downtown Portland and was awarded Best Sous Chef of Portland in 2017. Chef Zane has won two local culinary competitions, placed runner-up in a statewide competition, and participated in a cooking competition show on the Food Network.

Chef Zane has received numerous awards for his creativity and consistency of his food while being able to prepare dishes in a short amount of time. His ability to prepare food under pressure allows him the unique skill of serving numerous customers without having them undergo long wait times. This will keep customers happy and coming back for more.

Financial Plan

Key revenue & costs.

The revenue drivers for Zesty Zane’s Food Truck will come from the menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items (oil, bread, meat, chicken, produce, drinks) as well as the cooking materials (pots, pans, bowls, plates, utensils, etc.). Other cost drivers will be the overhead expenses of payroll for the part-time employees and propane for the food truck.

Funding Requirements and Use of Funds

• Food Truck Marketing (website design and management) – $5,000

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the business loan.

Initial Number of Customers Per Day: 50

Average Menu Item Cost: $9.00

Average Order per Customer: $15.00

Annual Cost for Maintenance of Truck: $10,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Food Truck Business Plan FAQs

What is a food truck business plan.

A food truck business plan is a plan to start and/or grow your food truck business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your food truck business plan using our Food Truck Business Plan Template here .

What Are the Main Types of Food Truck Companies?

There are a variety of types of food trucks, each specializing in a specific type of cuisine or food item. There are food trucks that sell burgers, cookies, ice cream, tacos, pizza, sandwiches, salads and more.  

What Are the Main Sources of Revenues and Expenses for a Food Truck Business?

The primary source of revenue for food truck businesses is its food and beverage sales. 

The key expenses for a food truck business are food costs, salaries, and transportation expenses. 

How Do You Get Funding for Your Food Truck Business?

Food truck businesses are typically funded through small business loans, personal savings, crowdfunding and credit card financing.  A well-crafted food truck business plan is essential to securing funding.

What are the Steps To Start a Food Truck Business?

Starting a food truck business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Food Truck Business Plan - The first step in starting a business is to create a detailed business plan for your food truck that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your food truck business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your food truck business is in compliance with local laws.

3. Register Your Food Truck Business - Once you have chosen a legal structure, the next step is to register your food truck business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your food truck business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Food Truck Equipment & Supplies - In order to start your food truck business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your food truck business. Food truck marketing includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful food truck business:

• How to Start a Food Truck Business

Where Can I Get a Food Truck Business Plan PDF?

You can download our free food truck business plan template PDF here . This is a sample food truck business plan template you can use in PDF format.

Other Business Plan Templates

Catering Business Plan Template Bakery Business Plan Template Coffee Shop Business Plan Template Event Venue Business Plan Template

29 Proven Food Truck Business Plans (PDF, Word)

The food truck business has recently gained progress in catering for ordinary working folks. It’s really not that expensive to set up and it’s a cheaper alternative to starting your own restaurant . Of course, this doesn’t mean that food trucks are either free or cheap. To ask for financial help, you need to sell the idea to investors and for this, you can make a comprehensive food truck business plan.

• 1 Food Truck Business Plans
• 2 Why do you need a food truck business plan?
• 3 Food Truck Business Models
• 4 How to write a food truck business plan?
• 5 Food Truck Business Plan Templates
• 6 Starting your food truck business

Food Truck Business Plans

Why do you need a food truck business plan.

Just thinking about food trucks roaming around today makes you think that it must really be very simple to put up such business. But even this simple undertaking requires a lot of planning. Opening such a business without planning and investigating might lead to many problems. But if you do some market research for your food truck business plan, this can help you thresh out significant details and redefine your concept.

One of the most important factors of success for a restaurant is the location. People wouldn’t want to travel too far to get to a restaurant and if you have the wrong location, your long-term plans might not even last. This goes the same for food trucks as the location is a crucial component for success.

The most successful food trucks have a relatively consistent schedule on where they park and they spread the word through various social media platforms. There is also the fact that not every location allows food trucks to set up shop. For instance, school zones and public parks generally disallow commercial businesses . So, you need to consider this too when making your food truck business plan sample.

Food Truck Business Models

How to write a food truck business plan.

You need to have the answers to many questions when you are trying to learn how to start a food truck business. The best way to get all these into perspective is to make a comprehensive food truck business plan template. This helps you list all of the essential information about the business while assisting you in getting funding from investors.

The food truck business model is always the first step because you will use this to gain the funding needed to get your food truck off the ground. Here are some things to consider when creating your food truck outline for your business plan:

• Executive Summary This is the first section of your food truck business plan. Think of it as an introduction to whoever you will address on your final product. Don’t make it too wordy or lengthy. First impressions are the beginnings of something great. Make your executive summary interesting and concise without having to delve on details. This section gives you the opportunity to highlight what your company is, how you expect to grow your business, and more. Another good idea is to explain how your background and knowledge can benefit you in the pursuit of your goals of opening this kind of business. Although this will be the first item that potential investors read, this must be the last section you write.
• Company Description Describe in this section your planned food truck business. This is where you give an explanation of the details of your business and how its entry into the food truck business could be a crucial addition to the existing market. In essence, it’s here where you explain more in detail everything you have touched on in the executive summary.
• Market Analysis This section of your food truck business plan sample gives you the chance to detail and explain how your plans fit into the market. Remember that you will present this to potential investors. It is, therefore, important to do a lot of research on how to start a food truck business before composing this section. This demonstrates that you have enough knowledge about the food truck market and industry.
• Organization and Management Next, make a food truck outline of your organization and management plan where you explain the structure of your food truck business. This may not appear to be that essential if you intend to put up a food truck business manned only by two or three people. But if your plans go beyond a small enterprise, then you need an organization and management plan that includes: A complete profile of your team. Information regarding the business’ ownership. The salaries and benefits your employees will receive. Growth opportunities you plan to offer to your employees . One great way to show your business’ organizational structure is through a chart that illustrates how you have all the bases covered. It is in this section where you can let your passion shine through. This could leave a memorable impression on your prospective investor as they will feel encouraged to support your plans.
• Product or service line The next section in the food truck business plan template details the product or service line that your food truck business plan will offer. You need to display your creative ideas by making a description of your services or products and a plan to keep your customers coming back.
• Marketing and Sales You also need a marketing and sales plan for your food truck business that focuses on strengthening customer loyalty. Define your overall strategies. How you do this is up to you. Just remember that people appreciate originality, whether when adapting a cool truck design or coming up with an interesting selling point for your business.
• Request for Funding Although a funding request section isn’t included in every food truck business plan template, it is still something worth considering. It could be a challenge to make an estimate on how much a food truck would cost but you need to do this so you can determine where your funds will come from. If you have plans to request funding, you have to explain clearly how much you need, what you need the funds for, and how you will repay the money that you owe. You can explore other options for funding by checking out sites that can allow you to crowdfund by raising money from different sources. Just remember that some of these sites take a percentage of the amount you raise. Therefore, you have to do more research before accepting any offer.
• Financial Projections If you’re starting from scratch on the food truck business, it can be difficult for you to determine any realistic financial projections. It’s essential for you to analyze your target market then set specific financial goals so that you can allocate your funds more efficiently. As a newcomer, you need to estimate how much your business will potentially make over the next 5 years using realistic assumptions. You have to make sure that your projections are in alignment with the funds you requested in your funding requests.
• Appendix This section is optional for any food truck business plan but it can be the best place to add information that cannot fit elsewhere. These may include product photos, letter of reference , building permits, and more.

Food Truck Business Plan Templates

Starting your food truck business.

Surprisingly, what were once often referred to as “roach coaches” have already become some of the most sought-after and popular eateries in the biggest cities across the nation. If you want to start your own small business without referring to traditional offices or storefront routines, you may consider starting a food cart or truck business. You need to create first a food truck business model or plan then consider the next steps:

• Get your licenses Entering this business is not as simple as it may seem. To begin with, you cannot just set up stall anywhere to conduct your business. There are various requirements by the city including certificates from the health department, parking restrictions, and truck permits. Every city has its own policies so you should get in touch with your local government to get the requirements.
• Get the best vehicle for your business A food cart would suffice for the meantime if you’re working on a tight budget. The health department has the same rules for food trucks and restaurants. This means your cart will require special equipment that’s usually expensive. Before choosing either a cart or a truck, you should know exactly what you need to operate the business. For instance, if you intend to sell pizzas or other hot foods that you prepare on-site, then you will need a big truck. On the other hand, if you can prepare your food in advance, either at home or in a commercial kitchen, then a cart or a smaller truck will do just fine to keep your products warm.
• Find a niche Surprisingly, many food trucks today are already serving gourmet cuisine and delicacies from other countries, sweets like designer cupcakes and exclusive sweet treats, health foods, and more. They have gone a long way since the times when what they had were just cold sandwiches and hot tacos. One of the keys to success in this relatively new and improved business is to find your own niche and become an expert on it. To keep up with the demands of the business, you have to constantly do research to find out what’s already covered in your area then come up with your own creation.

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How to Write a Food Truck Business Plan – Download Template

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Want to look inside the business plan of a real food truck business? We’ve organized detailed business plan templates from successful food trucks and made them available to you in PDF and Word doc in this post. In addition to offer templates, we give you detailed instruction how to complete each section of the plan using this guide.

Before we dive in, keep in mind that it could take weeks if not months of planning to develop a business plan that’s helpful. Whatever time takes for you to write the business plan will be well spent. When researched correctly this document serves as the “game plan” for operating your entire mobile food business and sets the direction of your company.

Approach this document seriously because it can become the roadmap to operate your business and ensure you’re set up for success. When you’ve finished writing your plan, you should know where you plan to vend, estimated food costs, the marketing plan, and how you’ll raise money for the food truck. Pretty important stuff right? Let’s dig in.

Introduction

I want you to get the most value possible out of your business planning process. Why? I believe having an accurate business plan gives you the best odds of success for operating a profitable food truck.

And if you’re going to be investing tens of thousands of dollars into a food truck or trailer, cooking equipment, and permits, why not invest a few days creating a detailed plan for how to run the business.

Here’s one example why going through this process can be helpful from our Annual Food Truck Academy class, where train future food truck owners how to start a food truck. One student completed her research estimating food cost, overhead, and anticipated sales as part of her business plan. Then she came back and revealed that based on her current plan, the food truck wouldn’t be profitable. After factoring in tax, labor, and food costs there were no profits left over.

Our student was initially discouraged by the numbers, but I was happy. It’s much better to identify a revenue short-fall before you start the business than months after when you see sales coming in, but can’t figure out why there’s nothing left in the bank account. As a result of the work invested on the front end through planning, she was able to evaluate her ingredient cost and pricing to create a business plan that set herself up for success.

Still, many first time food vendors don’t take the time to put in this work. It’s a shame because it’s so easily avoidable.

One more tip before we get into researching and writing the business plan, don’t get overly hung-up on the structure of the document. Unless you plan to apply for a small business loan (then you will need to be more concerned about formatting, but let’s worry about that later), you’re not going to be graded on how pretty the document looks or how nice the nice fonts and illustrations. This isn’t an assignment for school where you’re going through the motions to get a B.

Instead focus your energy on making this plan useful for your business. Find specific locations that you plan to sell food. Get the contact information for these venues to learn how you can get into them. Figure out your exact food cost and how much it’s going to cost to get permits in your area. Putting ink to paper or word document is going to make the operations of your business real.

Now let’s get on with making your game plan!

Note to Reader: This is part of a series of posts following the process of starting a food truck with Anthony Salvagno (featured in the image below) as he writes a business plan, seeks funding, develops a concept, builds a menu, and ultimately launches his first food truck. Listen to the audio lesson inside this post to learn more about writing a winning food truck business plan.

The person that doesn’t have one [a business plan] sets themselves up for failure. – Anthony Salvagno on the importance of thinking before leaping into a business.

Serious about Starting a Food Truck?  Click Here To Get Our Free Food Truck Business Kit.

Download Business Plan Templates

In my opinion, this case study is most effective when listening to the audio and downloading the example that Salvagno was kind enough to provide for this post. I’ve also linked to other resources that can help you write your own business plan.

Download Business Plan – Yes, this is the PDF business plan used to acquire $5,000 for a food truck during a business pitch competition. This document is referenced in the companion podcast.

Download Business Plan Template – Here’s a sample template you can use and edit for your own truck.

SBA – Create Your Business Plan – The Small Business Administration (SBA) does an excellent job outlining the steps needed to create a business plan. It’s not food truck specific, but it gives you what you need and there’s plenty of valuable information here.

You can learn a lot by reading business plans for other food businesses like restaurants as well. Operating a profitable restaurant is similar to operating a successful mobile food business. The main different is that a trailer is that it’s mobile.

Components of a Business Plan

Below is an outline of the key sections you’ll need to complete for a standard business plan with a description of how each section applies to a food truck or trailer business. Complete each section and you’ve got yourself a real plan for your business my friend.

Keep in mind that if you’re creating this document for yourself and not a banker you don’t need to get fancy with the formatting. The important thing is to have a detailed plan for the business before you open. If you feel the burning desire to make this look nice, you can make formatting updates after the

Executive Summary:

This is an overview of the information contained in the business plan and should introduce the name of your food truck and the food you plan to serve. This section should only be one page in length. Give readers the high-level overview of what the plan. You’ll have plenty of opportunity to dive into the nitty gritty in the next sections of the document.

The purpose of this section in most business plans is to give prospective investors information about your startup. Lenders reviewing a small business loan might be another audience, although they will be much more focused on financial side of things. But for most of our readers this section is for you, a business partner, and potentially a spouse.

For our Executive Summary we included 2 – 3 sentences describing these important aspects of the business. The provides anyone reading this document with a general understanding of what the business is and how it expects to make money:

• The food item we plan to sell and specialize in.
• The key people that will manage the business. In this case, the food truck will be owned and operated by two partners.
• The business entity we plan to form. We formed an LLC.
• Where you plan to operate the business and hours of operation. Our initial plan had us operating 5 days per week for lunch and dinner.
• The basic marketing plan. Again you’ll dive into the details in the marketing and sales portion of the document.
• Projected cost to fund the business and anticipated revenue.
• Future goals. How will you know you’ve won? For some this will be a specific revenue number and for others this could be opening up a franchise with 100s of locations.

Again, unless you plan to bring on outside investors don’t worry too much about perfect formatting in the executive summary. This is to ensure you and your partners are clear on the high-level plan for the business.

Food Truck Mission Statement:

The mission statement for a food truck can be as short as a sentence or as long as a paragraph. This statement should define what you plan to serve, who you will serve, and the ultimate vision for the business. When done right the mission statement should guide every major decision you make for the business.

Here’s the mission statement from our business plan as an example: 

To provide the residents of our city, young and old, an out of this world gourmet peanut butter and jelly inspired sandwich experience. We use local ingredients and provide gluten-free, contaminant-free products for those with special dietary needs.

When a mission statement is done right it should actually influence how you operate and run your business day to day. For example, since the utilization of local ingredients is part of our mission statement, we’ve got to actively be looking for local suppliers to buy inventory. If we don’t, we’ve failed.

We also need to consider the dietary needs of different groups of people. This impacts the sandwiches we put on our menu every day. Again, if we don’t do this, won’t reach the goal we’ve set out to achieve.

A mission statement can be the most influential part of the business plan when it’s used the right way. On the other hand, this guide can be forgotten when it’s not used to guide decisions. To learn more about making impactful mission statements, watch this interview to go deeper on the subject.

Company Concept and Description:

This is the fun part. Here you will describe what you hope the food truck will become, the food you plan to serve, and why you believe it will be a successful business. For most food trucks this section only needs to be a few paragraphs in length.

Make sure to include information on why your food is both desirable and unique to customers in the area. Also, if you have some type of theme, like an island theme for example, include little details like this in the description.

If you plan to operate something more mainstream like taco truck, take the time to express what it is that makes you different in your market. A common way food trucks differentiate themselves is through their ingredients or style. For example, you could be the only taco truck in town that uses organic, locally raised meats. Or you might be the only one in town that specializes in making fish tacos. Find a way to standout and offer something that isn’t available elsewhere.

You want folks that read this section to be able to clearly envision the kind of overall experience they’ll enjoy when visiting your food truck. Here are a few guidelines for writing this section:

• What food will you serve?
• How is your food different than other vendors in the area?
• Is there a specific type of consumer you want to attract?

As you can see from our own business plan, we differentiated ourselves through seasonal menu changes all the time and have menu options that cater to people that require a gluten-free diet. It’s also worth noting that our core product of peanut butter and jelly sandwiches is unique to the market.

Market Analysis:

Understand the players in your market before starting a business.

For smaller markets with a couple hundred thousand people living nearby this section might be short and include just 4 – 5 other trucks. However, if you’re entering a market like Los Angeles this section will be larger and more in-depth.

If you’re planning to enter a market that has 10 traditional taco trucks and you plan to start a traditional taco truck too, it will be to differentiate yourself from other vendors in the area.

Consider adding a spin to your own food concept like serving Asian tacos instead to provide local consumers will more variety and fill a potential need. If you’re not sure about the type of truck you want to create yet, looking at the market and seeing what type of food is missing can be a smart way to approach this.

In this area you’ll also want to identify the type of customer that will frequent your establishment. Any data about local trends that you can find will be useful to include as well like this report from IBIS World that forecasts growth in the United States food truck industry for the next 5 years. Google can be a good friend in locating the data to include in the document.

Management Structure:

Most food truck owners start with a management structure of one.

This section is straightforward for most food vendors. You can list yourself as the owner and operator if that applies. But don’t forget about key employees or partners too. Many food trucks need a team of 3 – 5 employees to operate successfully during a lunch rush. Make sure these long-term players are accounted for.

In our business plan, it’s a partnership between brothers. The work load is split up between one brother operating the front of the house and marketing: accepting orders, booking new business and events, emailing and calling catering leads. The other brother focuses more on the chef duties including sourcing ingredients, cooking food, working with suppliers, and ensuring food quality.

Industry Survey Results: What is the Average Income of a Food Truck Vendor?

If you have more than one owner of the business this is where you want to take the opportunity to clearly define roles. This is an extremely important section of the document when multiple parties and their money are involved. By outlining everyones responsibilities in this document, it serves as a record of who was in responsible for certain aspects of the business. The more people involved, the more diligent you need to be with assigning tasks.

If it’s not written down, it’s easy for partners to recall things differently. This will help avoid conflict in the future for all parties involved. You need this.

The more stakeholders involved, the more complicated this section will be. You should also include investors and advisors in this section even when people aren’t excepted to help with the daily business operations. Outline what value these people have delivered to the business and what return they can expect in the future.

Product Line:

Ready-made meals can be a great way to diversify your product line.

Finally… This is the section you finally get to describe your food. I recommend outlining the main menu items and any signature dishes that you have in this section. But don’t stop at just the food that you plan to serve.

Other products and services that you plan to offer could include corporate catering gigs or weddings. These can be the biggest money makers for a mobile food vendor.

It pays to think outside the box too in this section. Some vendors that started out by serving food out the window of a truck exclusively have now begun to sell their trademark dishes in stores, online, or at restaurant. Don’t forget to think about possible paths for growth in the business.

• Previous guest of the show Martie Richie of Motley Crews is an excellent example of someone that is doing just that. They’ve expanded to selling snacks online through their e-commerce website and at local gas stations.
• Malcolm decided to open a restaurant to attain more consistent sales, especially through the slow winter months.

Sales and Marketing:

A food truck can serve as a mobile promotional platform.

How do you plan to market your business and get sales? One of the biggest factors that determine the success / failure of a lunch truck is location. Will you be able to get into major events or areas with a lot of potential customers?

One of the biggest favors you can do for yourself to input into your sales and marketing plan is to create a tentative list of places you might be able to vend. Get extremely granular with this task. In fact, it might even help to print out a map to evaluate where the best potential vending locations are in your area.

Here’s the information you should gather as part of this process. You can add this information inside the sales and marketing section of the business plan as you gather it. 

• Name of the vending location and cost details.
• Contact information including telephone, email, and address. Ideally a dedicated point of contact in charge of booking vendors.

Here are some locations that work well for food trucks:

• Farmer’s markets: You can usually find vendor information listed on the website.
• Annual events: Browse your cities website for a list of upcoming events like car shows, fairs, or parades.
• Social Media: One of the easiest ways to find good vending locations is to monitor the social media accounts of popular food trucks in your city. If they are vending somewhere, it’s probably a lucrative location that you might be able to vend at as well.
• Corporate Workplaces:  Big corporate employers with a few thousand employees working at a single location can be a good option for generating consistent lunch sales.
• Breweries and Wineries: Places like this often don’t want to build in a restaurant into their operations and partner with mobile food vendors to supply food to guests.

Pro Tip: Make sure to have a a lot of  different parking location options before getting started. Not every location you try is going to be profitable. By developing a big list of opportunities upfront, you won’t feel stressed about vending options because your dream vending location didn’t work out.

There are an endless number of tactics you can use to attempt to drum up business in the early days, but for most successful food business getting into events with big hungry crowds is the first step to building a brand locally and gaining traction. Learn more about finding profitable vending locations here.

Funding Request:

Just another day on the food truck.

The key to a good funding request is knowing exactly how much money you need and having a detailed plan explaining how you plan to use it. For food truck owners, the biggest early expense will be in buying a food truck and the kitchen equipment installed onboard.

You should also account for the amount of money you’ve raised or have on hand in this section. In our business plan for example, we were looking at $55,000 all-in to start the business. This would include the purchase of a food truck, our initial inventory of food, and permits. Be extremely diligent in outlining how you intend to spend every dollar in this section. It will safe you time late in the process and lenders will appreciate your attention to detail.

We were able to bring $14,850 or 27% of that total investment to the table that was raised mostly through personal savings, a small crowd funding campaign, and winning a business plan contest. The remaining 73% was acquired through the help of a small business loan. Being able to start a real food business like this for below $15,000 out of pocket is pretty cool.

Reader’s Note: If you’re not planning to seek funding through a traditional bank (or are simply planning to take out a personal loan based on your credit history) you can technically disregard this section, although you should still analyze closely how you intend to spend your money.

If you plan on asking for friends and family for money this attention to detail can help too. Even if they’re not in the food industry, it’s easy to understand that a commercial oven or fridge could cost a few thousand dollars. If you have a specific use for funds that makes sense, it increases the likelihood of obtaining a loan with friendly terms amongst family.

Financial Projections:

This is an extremely important area to spend time on before starting a food truck. I’d argue this section is as important as the product, sales and marketing plan of the business plan. This section will offer your first insight into whether or not the business idea you have is going to work or not in its present form.

From a practical standpoint, the main thing you want to figure out is what your break-even point for the business is. In other words, how much food do you need to sell in order to pay all of your monthly expenses? This is a simple, but critical question you must find the answer to before getting started.

You can determine the break-even point for a food truck business with this formula: 

Fixed Costs / (Price – Variable Costs) = Bread Even Point

Here’s the due diligence you’ll need to complete to find the break-even point for your food truck:

• Add up the total monthly expenses you expect for the food truck to find your fixed cost number. This number will include loan payments, insurance, cell phone, and everything else you need to pay on a monthly. Use our guide to create a quick estimate of monthly costs.
• The price refers to how much you plan to charge customers and how many sales you anticipate in a given month. From your perspective the less sales you need to break even the better as it will.
• The variable costs is the expenses you put into cost of goods sold. In your case this if the food you’re selling. As you sell more, your variable cost will also increase because you need to buy more product. This is a good thing!

Based on your current fixed cost and variable cost estimates, find out how many total sales of your food total you would need to generate to pay all your bills. Does that number seem seem attainable based on the frequency you plan to vend each month?

Figuring out what your sales is going to be in the future will be the biggest leap of faith you make in the business plan. I always urge people to be being super conservative with sales estimates. You are going to have slow days and extremely busy days when you get out into the real world. Being financially ready for challenging times will make your business more resilient.

Forecasting Financial Projections:

In the financial projections, focus on estimating how much money you will make in the first year of the business. Investing too much time on longterm projections 5-years out doesn’t make any sense since you haven’t actually started the business yet. After the business has been operating for about a month, you’ll want to go back and review the previous estimates to ensure everything is making sense.

While estimating the projected revenue will require some guessing, figuring out startup and monthly operating expenses once the business gets going is much simpler. While there might be unexpected expenses that pop up before opening the business, you already know the monthly bills like insurance, phone, inventory, loan payments (if you have one), commissary.  Read our post that includes a spreadsheet on the Complete Breakdown of Food Truck Operation Costs for help researching this section.

Here are a few other quick tips for the financial projections section: 

• Always start a business with some extra capital on hand and establish an emergency business fund. We suggest $3,000 – $5,000 minimum. You don’t want to find yourself underfunded going into the second week so and not be able to purchase supplies. Unfortunately, break downs also happen in this business so you want to be ready for them.
• You’ll need to be comfortable making a few “educated guesses” in this section especially when it comes to revenue projections. Always be conservative with sales estimates. If you do end of exceeding expectations then that’s fantastic.
• The primary goal of completing this process is to understand how much money you’ll require to operate the business and break even on a monthly basis. After determining a break-even, find out how much it will require to pay yourself a comfortable wage after taxes.

This is the place to include your permit from the health department, photos of the vehicle, and other legal documents needed to operate a mobile food business. This is a good spot to add photos of food or people smiling and enjoying your meals at events (if you’ve vended at an event already). Add in anything else you feel could be helpful too.

Bonus Tips When Creating Your Building Plan

Here are a few key concepts pulled straight from the audio companion of this guide.

• Don’t be afraid to ask current food truck owners for help when writing a plan. They have the best understanding of what the market looks like and may even help you to create more accurate market projections. Not everyone will be willing to lend a hand, but some might.
• The financial projections section is the most important and practical element of the business plan. You need this to be able to evaluate how much money you’ll to start the business and what prices you’ll need to charge for longterm success.
• Don’t invest a ton of your time into longterm projections especially years 3, 4, and 5 of the food truck. Restaurants come and go. You won’t be able to make accurate projections out that far anyway.
• You should be extremely detailed when estimating expenses. Including often overlooked items like sandwich wrappers, napkins, mops, buckets, and cleaning supplies. Knowing how much cash you need for day one of starting the truck right is critical.

Is Creating a Business Plan a Total Waste of Time?

Good question. That really depends on who you ask.

There’s a whole group of like savvy entrepreneurs and business people who don’t believe in the business plan at all. They’re like okay, you have this written document that you never ever use again. But then there’s this whole other group of people that actually believe in the business plan.

If you’re planning to try to get a traditional bank loan you will need to create a business plan. Having a written plan does not guarantee you will be approved for a loan. In fact, you might get turned down even with an okay credit history.

While it’s not perfect, I firmly believe going through the process of writing a business plan, when taken seriously improves your chances of success. You want to understand your competition. You want to understand where you plan to park. You want to have a few ideas about how you might market your business and what your overhead is going to be before starting the business. This document helps you make more educated decisions based on the work you’ve put in.

The Bottom Line: Will drafting a detailed business plan like this one take a long time? You bet it will. If you do it right, it could easily take a month or two to complete. But the benefits of doing so can be worth it and pay dividends for the life of your business.

So what’s the next step? I suggest enrolling in our free food truck business kit to learn more about the startup process. 

Want to start your own food business?

Hey! I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here. 

About the Author: Brett Lindenberg

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How To Write a Food Truck Business Plan (+ Template)

With the increasing popularity of food trucks, it’s essential to prep your operation before you start prepping your mise en place. A solid food truck business plan puts you at the front of the grid when the race begins.

The US street vendor sector was valued at $2.49 billion in 2022, up from the previous year’s total of $2.29 billion. The market is expected to grow another 1.7% in 2023.

For those with aspirations of culinary greatness, a food truck is the perfect setting to develop new recipes while building a fan base, or even an online business, without the expense and risk of opening a brick-and-mortar restaurant. 

There is even a street food chef in Singapore with a Michelin star, proving that you don’t need a giant kitchen and 50 sous chefs to build a reputation for quality, innovation, and deliciousness.

How to write a successful food truck business plan, step by step

• Set aside a page for your executive summary
• Write an overview of your company
• Conduct a market analysis
• Lay out your products and/or services
• Create customer personas
• Put together a marketing plan
• Create a logistics and operations plan
• Write out your financial plan

Starting a mobile food business is subject to the same challenges and pitfalls as any other startup operation. But there are special considerations for food trucks to address before you open the window to start slinging sandwiches (or tacos, or barbeque, or …).

You may want to open up our handy business plan template so you can take notes, or jot down your brilliant ideas as they come to you. We also talked to seasoned food truck operators and entrepreneurs Natalie Basile and Mikey Wheeler-Johnson of Eats Amoré Mobile Italian Cuisine , who share their knowledge and experience throughout this guide.

From the executive summary to the financial details, we’ll show you how to build a food truck business plan for savory success.

1. Set aside a page for your executive summary

Even though this is the first section in your business plan, it’s the last section you should write. Your executive summary captures all the highlights from the rest of your business plan, so get those sorted out first.

This is Shopify’s business plan template. You can download it below.

When it’s time to write this section, think about your audience. If you’re writing a business plan for yourself as a way to stay organized, motivated, and focused on your goals, this summary can be quick and dirty.

Free: Food Truck Business Plan Template

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

If your business plan is meant to secure a bank loan or impress potential investors, your executive summary will need to focus on profit, reliability, and the fact that you know what you’re doing—so your food truck feels like a safe bet.

While it’s important to mention what makes your food service model unique, spend plenty of time showing that you also understand the realities of running a small business.

2. Write an overview of your company

This section is your opportunity to explain what is going to make your vehicular vittles different and more successful than every other food truck on the road. 

As part of this section you’ll need to tell your audience what makes you capable of running a profitable food business. 

• Do you have professional cooking experience? 
• Have you managed a commercial pantry before? 
• Do you have an existing reputation for creating delectable meals? 

Lenders might invest in you based on the strength of your new business idea, but experience will improve your chances.

At Eats Amoré, even though neither Mikey nor Natalie has professional cooking experience, they do have a proud family history of producing delicious food. “Natalie learned to cook from her grandmother, who’s from Naples, Italy. And then her mom is an organic farmer, so she learned traditional recipes with fresh ingredients, which is the backbone of Italian cooking,” says Mikey.

In addition to your own position in your food truck business, this section is the place where you’ll outline the types of employees you have or will need to hire. Food trucks are small, so chances are you won’t need a lot of staff or a management team, but you could consider hiring prep staff, cleaners, etc.

The company overview is also the best place to set some goals. As a short-term goal, most food truck owners (and restaurateurs for that matter) aim to pay off the bulk of their startup costs (licensing fees, insurance, supplies, food, website, branding, etc.) within the first year, though this will depend heavily on your anticipated margins.

Other short-term goals may include building a social media following, finding predictable parking spots to encourage repeat traffic, or securing a spot at a big event.

Your largest capital investment is, of course, the truck itself. Although food trucks cost a lot less to set up compared to brick-and-mortar locations, they can still set you back between $50,000 and $175,000 , depending on what kind of food you’ll make and the equipment required to do it.

Paying off your food truck is likely to be your major long-term goal, which you can fulfill with your own funding or Shopify Capital .

3. Conduct a market analysis

A huge factor in setting your business up for success is understanding the target market where you will operate.

Restrictions

Since food trucks are mobile, you’ll enjoy some flexibility compared to a restaurant, but many cities still restrict where, when, and how you can serve your customers as part of the license that allows you to operate (which costs an average of $1,800 ).

If your ideal customers live in an area or work at a time when you can’t sell to them, you could be in for some difficulty. For example, if you were to open a food truck in Vancouver, you would find that restrictions include:

• Not operating during nighttime hours
• Avoiding certain neighborhoods
• Staying 100 meters away from brick-and-mortar restaurants
• Staying outside park boundaries
• And plenty more

In some cases, you may find that food trucks have not yet been considered in city regulations, and you may have to blaze a trail for your business, like Mikey and Natalie did. “We had very limited locations that we could pick from,” Mikey said. 

“The zoning in Kamloops was absolutely terrible. We were not looked very favorably upon. So after many council meetings and lots of emails with counselors and going back and forth, we finally got the city to give us a pilot project location in the downtown core.”

Every city has different restrictions that affect food cart and truck owners, so be sure to consult the city hall website in your area. And start early—licensing can take time, especially in locations with high demand.

Local conditions

Beyond the restrictions imposed by municipalities, each city is subject to conditions that could help or hinder your business. 

If you’re planning an ice cream truck for Edmonton, you might only have the warm, sunny weather you need for four months of the year, severely limiting profits. Conversely, the same ice cream truck in San Diego, with 266 days of sunshine on average, might be a sensation with lines around the block.

You should also take into account population in your city, demographics, foot traffic in your preferred neighborhoods, and the number of events that host food trucks, in order to establish an estimate of how many days per year you are likely able to operate.

Competition

Lastly, run a competitive analysis. 

• What’s the food truck market like in your city? 
• What do other food trucks offer? 
• What’s your competitive advantage? 
• Is there a robust restaurant scene driven by owners who don’t want food trucks diverting their customers ? 

Too much competition and you might have trouble finding customers or a place to park. Too little and you may find that there is a reason no one is running a new food truck.

4. Lay out your products and/or services

This section is your opportunity to outline your creative food vision, so keep in mind that there are some limitations and considerations when it comes to the meals coming out of your truck.

• Food should be easy to eat in a variety of settings, such as on a bench, standing on the sidewalk, or at a crowded concert, without spilling down the front of a CEO’s Brooks Brothers shirt.
• Keep it simple: While you may be able to make complex individual dishes, trying to offer a broad, complicated menu with limited space, staff, equipment, and storage could prove to be difficult or impossible.
• A long menu can be intimidating or time consuming for those trying to order quickly during their lunch break.
• Try to fill a niche in your city. If there are already a lot of pizza trucks but no Thai food, make som tam instead of a margherita pie. Or, for example, if you live somewhere with plenty of trucks making mediocre burgers, your ultra-high-quality version might corner the market. You can also differentiate your offerings based on overhead and food cost.

Go out and study the existing food truck scene in your area to get an idea of what might work. 

Alternate revenue

This section is a good place to consider additional revenue streams such as online sales of things like bottled sauces, spice packs, baked goods, etc. Selling online can be a lifesaver during quiet winter months, when festivals aren’t happening, or even during a global pandemic.

Eats Amoré has found that online sales and catering bookings via its Shopify website are becoming increasingly important to its bottom line. “It’s to the point where we have to turn it on and turn it off because it’s so busy,” says Mikey.

"We came up with this idea called the Ravioli Club, which is essentially a membership that you buy from our online store, and you get three mystery deliveries of ravioli delivered to your house every two weeks."

Mikey wasn’t always an ecommerce expert. “I was very green in learning how to do all the online sales, and I’m still learning a lot,” he says.

“And even with the small increments of learning that I’ve done, sales are going up exponentially. Not only has it boosted our sales, but it decreased the amount of time that I have to spend doing back and forth work with people. Because once you have all your information laid out on the website, you get a lot less tire kickers and you get a lot more people that call you and want to hire you [for catering].”

5. Create customer personas

This area of your food truck business plan is where you’ll outline your ideal customer. 

• Where do they live? 
• How old are they? 
• What kind of foods do they like? 
• How much disposable income do they have? 

You’ll need to do some serious demographic research to fill in this section, since every city and neighborhood is different. Then use it to inform your menu and pricing. 

If you plan to set up outside rock concerts and baseball parks, caviar and foie gras could be hard to sell, while home-cooked barbeque might not do well on the street in front of your local opera house. Ask questions to determine what your potential customers want.

6. Put together a marketing plan

You can make as much delicious food as you want, but if no one knows about it, you’re going to have a hard time making a profit. Your marketing strategy is essential to the success of your business and this section is where you’ll outline it for yourself or your business loan officer.

Branding and communications

Start by detailing where you’ll park and what your truck will look like , since these are the two biggest factors in attracting walk-by customers. Next, show how you’ll raise the profile of your business beyond passersby using traditional marketing techniques and, especially, social media.

If you intend to park in different locations on different days, having dedicated followers on Instagram, Twitter, and/or Facebook is a great way to let people know where they can find you. Social media is also the perfect place to update your followers on new menu items. Remember to take great photos of your food for maximum impact.

The food truck marketing and sales portion should also account for what makes your offerings different from everyone else on the road. In the Products and Services section, we discussed how your menu should fill a niche, whether it is the type of cuisine, quality, or cost.

In this section, you’ll need to provide details on how you plan to communicate those differentiators to your target customers.

Online ordering

Speaking of technology, this is a good time to explore the possibility of having your customers interact with you via smartphones and computers.

You may want to offer online ordering with delivery or pickup, which can be accomplished using third-party services like DoorDash , Skip the Dishes , Uber Eats , or any number of apps preferred in different markets around the world—be sure to find out which app most restaurants and delivery services use in your area.

A less obvious facet of your marketing plan is your start date. If you plan on opening right when the good weather hits, you’re likely to be too busy to spend a lot of time building a brand identity and online presence, though your cash flow will probably be in good shape.

“A huge mistake that we had in our first year’s business plan was that we were going to work through the winter,” says Mikey. “But what I forgot was that the people in Kamloops are very fair weathered. They’re used to nice weather. So a little bit of cold and they’re like, No, we’re out of here. It wasn’t until last winter that we actually did become a year-round business when we opened our Shopify account."

7. Create a logistics and operations plan

This section is where you’ll need to dig into the nitty-gritty day-to-day operations of your local food truck.

Supply chain

You need ingredients in order to sell food. But where will you get them? Let’s look at your options.

RESTAURANT WHOLESALERS

• Example: Sysco
• Pros: Reliable and cost effective.
• Cons: Large volume-packaged products could be hard to store on your truck.

WHOLESALE CLUBS

• Example: Costco
• Pros: Convenience—shop whenever you want.
• Cons: Prices may be higher than restaurant wholesalers.

GROCERY STORES

• Example : Trader Joe’s, local greengrocers, specialty markets
• Pros: The greatest variety of ingredients, including local, organic, and specialty items. Smaller package sizes.
• Cons : High prices.

Many food truck operators use a combination of suppliers to achieve their goals, so look at what is available in your area that fits into your menu and budget. 

Also consider your menu: If you have a fixed set of meal offerings, will you be able to reliably get the same ingredients throughout the year? If your menu rotates frequently, will you have time to source new ingredients on a regular basis?

Your truck is your facility. So think carefully about what kind of vehicle you decide to buy.

Mikey says, “We got this HandyDART bus for a steal, and we spent the beginning of 2013 turning it into a food truck. We learned so much. It’s a fiberglass vehicle, which wasn’t ideal compared to a big stainless truck. But we made it work.” 

Retrofitting a vehicle that isn’t perfect may be an option considering your budget and skill set, or you may want to purchase a vehicle that was purpose-built to be a food truck.

This is the place to outline the physical equipment and maintenance requirements for your business, such as:

• Specialized cooking equipment
• Fuel (cooking and engine)

Many cities also dictate that some aspects of food preparation, such as chopping vegetables, making soups, baking bread, or preparing other ingredients, be done in an off-site commissary kitchen outside of sales hours, rather than in the food truck or in your home. This is to ensure food safety, and you’ll need to factor the cost and logistics into your plan.

It’s also a good idea to determine if you can store additional ingredients at your commissary kitchen location.

Production capacity

How long does it take to make an item from your menu, on average? This is a major consideration that could limit how many customers you can serve in a day. 

How do you intend to cope with changes in pace and demand over the course of a day, week, month, or year? Mikey says, “I go home and do dishes for two hours. It’s far more labor intensive than people realize.” So don’t forget to factor in how much work you can realistically do yourself.

If you plan on offering products for sale online, you’ll need to sort out a plan to ship them to customers. Fortunately, shipping can be accomplished quite easily at reasonable prices .

8. Write out your financial plan

Like most businesses, yours will likely live or die on the strength of your financial plan. You have to know how much money is coming in, how much is going out, and how those numbers are likely to change in the future. 

So be sure to dig deep into your prospective balance sheet to truly understand how profits and costs will affect your operation. 

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Profit margin

Fortunately for you, startup costs on a food truck are a lot less than a brick-and-mortar restaurant, so your break-even point could come a lot sooner. That said, your profits could be limited by the food truck model.

Food trucks can expect to average about 8% profit , which means they are a volume business. You’ll need to work fast to serve a lot of customers in order to earn a profit.

You’ll also need to outline your cash flow scenario . Since food trucks can’t store a lot of inventory (ingredients and supplies), you’ll need to sell and restock more frequently than a brick-and-mortar restaurant.

Additional costs

This section is also the place to factor in other costs, such as licensing, maintenance, and staff wages, if you have employees. And if you don’t plan on hiring help, remember that you probably can’t work 16 hours a day, seven days a week, which will limit your profits too. Be sure to write accurate financial projections so you get a good idea of how much you’ll earn.

Turn your business idea into a savory reality

The food truck industry is growing. Now that you’ve had a chance to think about how your food truck dreams will shape your food truck business plan, it’s time to actually sit down and write it.

Need a little push in the right direction? Check out some business plan examples , then start filling in your template once you’re inspired.

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Food truck business plan FAQ

How profitable is a food truck, how do i start a food truck business plan.

• Create customer personas 
• Put together a marketing plan 
• Write out your financial plan 

How much does a food truck cost?

Is a food truck business a good investment.

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• Sample Business Plans
• Food, Beverage & Restaurant

Food Truck Business Plan

With the expanding popularity of street food and drinks, trying global cuisine, and busy schedules, the street vendor culture is increasing. The interesting thing is you are going to join this market in the period when the demand is growing.

With the selection of the food truck, buying equipment, and hiring the right people, have you forgotten to plan your business thoroughly? If yes, then here is our food truck business plan template with examples that will help you plan yours.

From industry trends to various examples; we have covered it all. So, let’s wait no more and proceed.

Key Takeaways

• A business plan offers strategic direction for your food truck business, helping you set and achieve your goals.
• The executive summary is an important part, so keep it briefly engaging.
• Conducting a thorough industry analysis is crucial to understanding the food truck market, including its size, trends, key players, and local demographics.
• With high competition in the food industry, you need a robust marketing plan.
• Keep your financial projections practical and do not have extravagant expectations.

Food Truck Industry Highlights

Before diving right into the business plan guide, let’s go through some food industry trends and statistics:

• The industry size of street vendors in the USA was around $2.29 billion in 2021.
• In the US, there were 67,271 food trucks in 2022, growing at an average annual rate of 18.1% per year over the five years 2017-2022.
• The popularity of plant-based diets as in vegan options is growing.
• From Thai food to spicy Mexican food, food trucks are serving everything and anything showcasing the popularity of street food.
• Food trucks are not limited to evenings, they are exploring new markets like corporate campuses, universities, and residential areas for breakfast and lunch time too.

How to Write a Food Truck Business Plan (Description + Examples)

1. executive summary.

An executive summary is the summary of the whole business plan. It is the first section of the business plan and probably the only section your readers will go through.

It is normally the part that business owners prefer to write at the end because, till then they will have a keen understanding of the whole business plan.

Start your summary with a brief introduction to your business (about who you are and what services you will provide). After that, mention the other things like:

• Products and services
• Business goals
• Food truck objectives
• Mission statement
• Market Opportunity
• Target market
• Food truck business concept
• Financial summary
• Financial projections

Here is an example of a mission statement:

Tip: the executive summary is a quick overview, so keep it simple and engaging.

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2. Company Overview

Provide detailed information about your food truck business in this section. It includes the food truck concept, name, location, legal structure of your business, and everything else about your business.

Here is an example of a business description made by the use of Upmetrics:

Also, do not forget to mention the type of food truck you are going to start, for instance, your business might be the one from below: 

• Gourmet food trucks 
• Taco trucks 
• Pizza trucks 
• Burger and sandwich trucks 
• Dessert trucks 

If you already have another local food truck and this is the other one, then write the business history about your food business.

After that, mention the vision and mission of your food truck business along with the future goals. Include the names, qualifications, and specializations of the owners.

3. Industry Analysis

The industry analysis will give you all the details about the food industry you are going to enter. It will support you in a better understanding of your business.

Here are some types of questions you might ask while conducting a food industry analysis:

• What is the current size of the food truck industry in the USA?
• What are the major trends in the food truck industry?
• Who are the huge players in the industry and what is their market share?
• How is technology affecting the food truck industry?
• What is the average price range and spending limit of the customers?

In short, industry analysis will help you have a better understanding of the market and support you in making informed decisions.

4. Competitive Analysis

Competitive analysis will help you to know the price point and positioning of your business in the food industry. This way you will also get to know about your direct and indirect competitors, as in other food trucks in your location.

Start your competitive analysis section by listing all your competitors with all their plus points and negative points. Some of the questions you might ask to know your competitors are:

• What food items does their menu include?
• What is their market share?
• What are their USPs and what do their customers like about them the most?
• How much does a food truck cost?
• What is their pricing strategy?
• What are the weaknesses through which you can have a competitive advantage?

After getting all the above answers, analyze your strengths, weaknesses, opportunities, and threats to get a better understanding of your USPs.

This way you can get to know the USP of a food truck business. Once you get the USP, flaunt it in your own business plan.

5. Market Analysis

Competition in the restaurant industry is high, and to get a small gap to enter the market is a huge opportunity. Once you enter the market, it is time to define and mention your target market first.

Your target audience will depend on the type of food truck services you provide and the location of your food truck.

Once you know who you are going to serve, then understand the market by knowing the current trends and customer preferences. For example, some of the market trends for a food truck are:

• Health conscious diet
• Local sourcing
• Food transparency
• Kiosks (contactless ordering and payment)
• Creative menu items

At the end of the market analysis, do mention the regulatory environment a food business needs to follow in the particular location.

6. Sample Menu

One of the most necessary steps to launch your food truck business is designing the sample menu. Generally, food truck businesses provide fast-preparing meals.

A sample menu forces you to think about what will you make and serve your customers. Consider where you will store uncooked food, what you will need to prepare that food, and what you will use to serve that food to your customers.

Your menu should be in coordination with your target customers; for example, if you have students around the corner then design your menu with fast-serving dishes.

The menu is also a part of your branding, so keep the color and design of the menu the same as your food truck. Here is an example of including your menu in the food truck business plan:

7. Sales and Marketing Plan

You can see a food truck in the corner of every alley, so you need to reach customers and not wait for them to come to you. For that, you will need a food truck marketing strategy in place. Some of the strategies are:

Create a professional and mobile-friendly website including your location, contact information, and images of the food items you offer. This will help local customers find you online.

Social media marketing

Maintain active profiles on TikTok, Twitter, FaceBook, Instagram, and all other major social media platforms to spread your reach. It will help your target market to recognize you and will interest them to visit your food truck.

Loyalty programs

Think of implementing a loyalty program to reward your existing customers. You can offer free food dishes, BOGO offers, discounts, or any other such thing. These programs can help you increase the customer retention rate and encourage them to visit your business more.

Community engagement

Participate in food truck gatherings, local events as a stall, and other fun food festivals. Engage with the local community by sponsoring or collaborating with local organizations. Building a strong local reputation can help you reach a wide customer base.

Email marketing

Send regular newsletters, special offers, discounts, and event invitations to everyone whose details you got from your website. Email marketing can be a powerful tool for customer retention and engagement.

8. Management team

Letting your readers or investors know who is behind your food truck will allow them to understand your business more.

The management team is all about who is behind the wheels of your food truck and what are their roles. If you are starting a new food truck, then showcasing your experienced managers or head chef will make your business look stronger.

Here is an example of a management team:

9. Business Operations

In the entire business plan we have talked about goals, but here is the point where you have to mention what will you do to fulfill those goals.

Everyday goals

They are the heart and soul of your food truck business. From buying the most qualitative food items to fulfilling customers’ needs and everything in between is included.

Long-term goals

It’s all about milestones: the moments that make you pop the champagne. Picture celebrating your 10,000th delivery, hitting that milestone sales figure you’ve dreamt of, or expanding your team.

10. Financial Plan

For a successful food truck business, you will need a proper financial plan with realistic financial projections. In this section add the financial statements like income statement, cash flow statement, and balance sheet for 3-5 years.

• Income statement

An income statement is also known as a profit and loss statement, which describes the profitability of the business by deducting expenses from revenue.

The income statement is one of the important things your investors will focus on. So, don’t be greedy and display huge impractical numbers.

• Balance sheet

Balance sheets display your assets and liabilities. Although they can contain a lot of details, like equity, goodwill, other intangible assets, etc.

• Cash flow statement

Your cash flow statement helps you see how much money you need to start or grow your business and avoid running out of money. This cash flow should be maintained even for certain months after launch that is before you start making profits.

Surprisingly, you can make a profit but still face financial problems that could lead to bankruptcy. Therefore, you will need proper cash flow planning to avoid such circumstances. Here is an example of a 5-year cash flow statement:

Why Do You Need a Business Plan for Your Food Truck?

If you are wondering why there is a lot more voice for a business plan, then consider this:

• A food-truck business plan offers a strategic direction to your business goals and helps you achieve them.
• A business plan will also help you understand the finances of your business and help you to secure funding.
• It will clarify the vision of your food truck, so you can focus on the daily operations.
• Also, it allows you to know specific risks you might face in the future, as a result, you will be prepared.

Now that you have plenty of reasons to have a food truck business plan, start writing one.

Related Food Truck Resources

• Food Truck Financial Plan
• How Much Does It Cost To Start A Food Truck
• How to Start a Food Truck Business

Download a Food Truck business plan template

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free food truck business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for food truck businesses. It includes step-by-step instructions & examples to help in creating your own food-truck business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write Your Business Plan with AI

Lastly! With the help of our food truck business plan template, you know how to write a business plan. So, you are a step closer to starting or expanding your food truck business exciting, right?

You know what else is exciting? Making your business planning process a lot smoother than this; yes, it is possible with the AI assistant of Upmetrics.

So, take a deep breath as we will take care of your business plan, and focus only on your business operations.

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Frequently Asked Questions

Can i start a food truck business without a formal business plan.

You can start a food truck business without a professional business plan, but it is not advisable, as a business plan will act as your roadmap. If you are going to start your business with bootstrapping, then you can take the risk of not writing a food truck business plan.

How often should I update my food truck business plan?

Your food truck business plan is a live document. So, you can edit it wherever and whenever you want. Ideally, you can read and edit your business plan once a month or as many times as required.

What should I include in the financial projections section of the business plan?

In a food truck business plan, you will need various estimated financial statements like

• Break-even analysis
• Sales forecast
• Uses of Funds
• Financial ratios

What are some tips for writing a food truck business plan template?

Some tips for writing a food truck business plan are:

• Be clear and concise about your goals
• Use data and statistics to support all your claims
• Be practical and realistic about your financial projections
• Ask friends and family to give feedback on your plan
• Read and re-read it before presenting it to your investors

What is the ideal length for a food truck business plan template?

Generally, the length of a business plan is around 15-35 pages. It also depends on the audience of your business plan, the type of your business, and the type of your business plan. As for a one-page business plan, the length is going to be 1 page.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Food Truck Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful food truck. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your food truck’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a food truck business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverages industry, this guide, complete with a business plan example, lays the groundwork for turning your food truck concept into reality. Let’s dive in!

Our food truck business plan is designed to address all crucial elements for a holistic strategy. It specifies the truck’s operations, marketing tactics, market context, competition, management organization, and financial projections.

• Executive Summary : Offers an overview of your Food Truck’s business concept, including the unique cuisine offered, market analysis , the management team’s expertise, and the financial strategy to ensure profitability and growth.
• Food Truck & Location: Describes the food truck’s design, mobility advantages, and strategic locations where it will operate to maximize customer reach and sales.
• Menu & Pricing: Lists the culinary offerings of your Food Truck, including signature dishes, pricing structure, and how these align with customer preferences and market demand.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the food truck market, underscoring the opportunity your business aims to capture.
• Key Trends: Highlights recent trends in the food truck industry, such as the popularity of ethnic cuisines, health-conscious menus, and the use of technology for ordering and payments.
• Key Competitors: Analyzes main competitors within your operating regions and how your Food Truck offers a unique dining experience that differentiates it from the rest.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis, providing insights into your business’s competitive position and strategic opportunities.
• Marketing Plan : Strategies for attracting and retaining customers, including social media engagement, participation in local events, and promotional campaigns.
• Timeline : Key milestones and objectives from start-up through the first year of operation, including the launch strategy, menu expansion, and customer engagement initiatives.
• Management: Information on who manages the Food Truck, their roles, culinary expertise, and experience in the food and beverage industry, emphasizing the team’s capability to execute the business plan effectively.
• Financial Plan: Projects the Food Truck’s financial performance over the next 5 years, including revenue projections, cost management strategies, and profit margin goals. This section will detail start-up costs, ongoing operational expenses, and revenue projections based on estimated foot traffic and average customer spend.

Food Truck Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary presents an overview of your Food Truck business, encapsulating the essence of your mobile dining experience. It should highlight your market positioning, the variety of culinary offerings you provide, its operational zones, size, and a snapshot of day-to-day operations. 

This section should further delve into how your Food Truck will seamlessly integrate into the local culinary scene, including an analysis of direct competitors within the region, identifying who they are, coupled with your Food Truck’s unique selling propositions that set it apart from these competitors. 

Additionally, details regarding the management and co-founding team should be included, outlining their roles and contributions to the Food Truck’s success. A summary of your financial projections, including anticipated revenue and profits over the next five years, should also be included to offer a comprehensive view of your Food Truck’s financial strategy.

Food Truck Business Plan Executive Summary Example

Business Overview

A concise overview introduces essential details like the truck’s name, mobility aspects, culinary specialties, and a snapshot of its community involvement.

These details set the stage for your food truck, framing its unique characteristics. A  unique selling proposition  ( USP ) distinguishes your truck. Whether it’s a focus on high-quality ingredients, a sustainable approach, or a fusion of culinary influences, highlight this USP in your executive summary to showcase your truck’s distinctive value proposition.

Example: “FlavorWheels Food Truck” is a mobile culinary adventure bringing mouthwatering fusion cuisine inspired by global flavors to the streets of Metroopolis. Strategically positioned across diverse neighborhoods and local events, our truck offers an array of signature dishes that blend culinary influences to provide a unique dining experience. Our unwavering commitment to sourcing fresh, local ingredients distinguishes us in the mobile food scene, while our active participation in community events fosters our connection with customers beyond food.

Market Overview

Understanding market dynamics and your position within it is crucial. This section should underscore the potential of the local food truck scene, supported by relevant data such as consumer demand trends and market growth rates. Discussing trends, such as the increasing popularity of diverse cuisines and the rise in community-focused dining experiences, illuminates your truck’s positioning within the evolving landscape.

Additionally, highlight the flexibility and convenience your food truck offers. Whether catering to regular stops or private events, emphasize your truck’s adaptability to meet varied customer preferences.

Example: In the local food truck scene of Metropolis, valued at $3 million annually with a 15% growth rate, FlavorWheels Food Truck leads with its unique fusion cuisine and active community engagement. Amidst competition, our commitment to quality ingredients and a mobile service model that caters to diverse customer preferences positions us as a sought-after choice for food enthusiasts seeking a flavorful culinary journey on wheels.

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving truck success.

This could include your culinary expert’s culinary training or extensive cooking experience, your operations manager’s background in business administration, or expertise in food truck management. Demonstrating the team’s competency builds credibility and assures potential investors and partners of your truck’s potential for success.

Example: At FlavorWheels Food Truck, Chef Michelle Davis, with extensive culinary training and a passion for creative cooking, manages all aspects of the truck, from menu development to daily operations. Supported by an operations manager, John Reynolds, with a degree in Business Administration and expertise in food truck business management, the truck maintains a focus on delivering exceptional culinary experiences and efficient operations.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: FlavorWheels Food Truck aims for a projected revenue of $1.8 million annually, targeting a 12%  EBITDA  profit margin by 2028. Investment in high-quality ingredients, operational efficiency, and strategic  marketing initiatives  geared towards food enthusiasts on the move drive anticipated growth and profitability within the local food truck market.

For a Food Truck, the Business Overview section can be effectively organized into 2 main categories:

Food Truck & Location

Provide a vivid description of your Food Truck’s design, emphasizing its unique, inviting appearance and the efficient layout that ensures a smooth service flow. Highlight the mobility of your Food Truck, allowing it to operate in various prime locations, enhancing accessibility to a broader clientele.

Mention specific spots where the truck will be stationed, such as near business districts, parks, or during special events, and explain why these locations are strategically chosen to attract your target market .

Menu & Pricing

Elaborate on the culinary offerings of your Food Truck, showcasing a diverse menu that caters to a wide range of tastes and dietary preferences. Whether it’s gourmet sandwiches, ethnic cuisines, vegan options, or specialty beverages, ensure your menu reflects the unique theme and concept of your Food Truck.

Discuss your pricing model , ensuring it’s competitive yet fair, reflecting the quality and uniqueness of your dishes. Highlight any special deals, combo offers, or loyalty incentives designed to enhance customer value and foster repeat business and loyalty among your patrons.

Industry Size & Growth

In the Market Overview of your Food Truck business plan, begin by exploring the size of the food truck industry and its potential for growth. This analysis is essential to grasp the market’s breadth and to pinpoint opportunities for expansion. The food truck sector has been on a steady rise, fueled by changing consumer dining habits and the demand for high-quality, convenient, and diverse food options available at various locations.

Key Market Trends

Continue by delving into prevailing market trends , such as the growing consumer preference for street food that offers a gourmet dining experience, the surge in demand for international and fusion cuisines, and the emphasis on locally sourced and sustainable ingredients.

Highlight how these trends align with your Food Truck’s offerings, whether it’s through a menu that caters to niche culinary preferences, the integration of healthy and organic options, or the adoption of eco-friendly practices.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your food truck in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your food truck’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Competitors in the Food Truck Scene

The initial phase involves identifying the spectrum of competitors operating within your food truck’s vicinity. Begin by scouting local food truck parks, popular street food areas, and events where food trucks frequently gather. Your direct competitors could range from other food trucks serving similar cuisines to nearby fast-casual restaurants and eateries offering similar menu items.

Leverage digital tools like Google Maps and social media platforms to map out competitor locations. Online reviews on platforms like Yelp or food-specific apps often contain insightful customer feedback highlighting competitors’  strengths and weaknesses . For instance, positive reviews commending the mouthwatering tacos at “Taco Haven” spotlight a competitor’s distinct offering.

Food Truck Competitor’s Strategies

Analyzing the strategies employed by these competitors involves multifaceted considerations:

• Menu Offerings:  Scrutinize the diversity and uniqueness of their menu offerings. If “Healthy Bites on Wheels” is gaining traction with its emphasis on organic, locally sourced ingredients, it signifies a trend toward health-conscious street food options.
• Culinary Approach:  Consider the cooking techniques and culinary styles embraced by competitors. A food truck like “Retro Eats,” specializing in nostalgic comfort food, may attract a different clientele compared to “Fusion Flavors,” renowned for blending international tastes into their dishes.
• Pricing Tactics:  Compare your  pricing strategy  with competitors. Are your menu prices aligned with more budget-friendly options like “Quick Bites Truck” or closer to premium offerings like those from “Gourmet Wheels”?
• Marketing Initiatives:  Evaluate how competitors promote their food. Do they leverage social media platforms extensively, or do they rely on location-based marketing and word-of-mouth referrals?
• Customer Engagement:  Assess the overall customer experience. For example, “Friendly Feasts Truck” might be recognized for its personalized service and engaging interactions, enhancing the overall dining experience.
• Operational Innovations:  Observe if competitors incorporate technological advancements or innovative processes in food preparation and service, such as “Efficient Eats on Wheels” utilizing a mobile app for pre-orders and quick pickups.

What’s Your Food Truck’s Value Proposition?

Delve into your food truck’s  unique value proposition . Perhaps your truck is celebrated for its specialty gourmet burgers, or it offers a fusion of lesser-known international street foods not easily found elsewhere.

Identify gaps in the market through customer feedback and emerging food trends. For instance, if there’s a growing interest in plant-based street food options and competitors are yet to tap into this segment, it could present an opportunity for your food truck.

Consider your locations carefully. A food truck stationed near office districts might focus on offering quick and convenient lunch options, while one positioned at local events or festivals might emphasize diversity and cater to varied tastes.

First, conduct a SWOT analysis for the Food Truck, highlighting Strengths such as an innovative menu and strong brand, Weaknesses including limited operational space and regulatory complexities, Opportunities like tapping into emerging food trends and leveraging strategic locations, and Threats from increased competition and economic factors.

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional discounts, engaging social media presence, and community involvement.

Marketing Channels

Utilize diverse marketing channels to augment brand awareness and engage potential customers.

Digital Marketing

• Social Media:  Utilize platforms like Instagram, Facebook, and Twitter to showcase your delectable dishes, share engaging content, and announce your truck’s schedule and locations.
• Website and SEO : Develop an intuitive website with menu details, a schedule, and location tracking. Optimize it for local SEO to enhance visibility in search results.
• Email Marketing:  Developing an email list is essential for nurturing customer relationships and driving repeat business. Encourage visitors to your food truck to subscribe to your mailing list by offering exclusive deals or a first-time purchase discount. Utilize sign-up forms on your website and at your truck’s location to gather email addresses.

Local Advertising

• Flyers and Community Outreach:  Distribute flyers at local events and collaborate with nearby businesses for promotional activities.
• Events and Collaborations:  Participate in food festivals and markets, or partner with local entities for joint events to broaden your audience.

Promotional Activities

Engage potential customers with appealing offers and loyalty programs.

Special Deals

• Seasonal Promotions:  Introduce themed promotions or limited-time discounts during festivals or holidays.
• First-Time Visitor Offers:  Attract new customers by offering exclusive discounts or freebies for their first purchase.

Loyalty Programs

• Loyalty Cards or Apps:  Implementing a loyalty program rewards frequent customers with discounts, free meals, or exclusive perks. Encouraging repeat business through loyalty programs fosters a sense of appreciation and incentivizes customers to choose your truck over competitors.
• Referral Rewards:  Motivate existing customers to refer friends and family by offering incentives like discounts on future orders, freebies, or bonus loyalty points. Word-of-mouth recommendations are powerful in attracting new clientele.

Sales Channels

Maximize revenue streams and provide added value to customers.

Service Enhancements

• Upselling:  Offer additional toppings, combos, or limited-time specials to increase the average order value.
• Limited-time Offers:  Create a sense of urgency by introducing exclusive chef specials or seasonal menu items.

Online Sales and Convenience

• Online Ordering:  Implement a convenient online ordering system through your website or app.
• Merchandise Sales : Sell branded merchandise or related products through your website or at the truck.

Membership and Loyalty Programs

• Membership Options : Creating membership programs offering monthly service packages, exclusive access to new menu items, or special events can encourage customers to commit to regular patronage.
• Loyalty Rewards : Developing digital loyalty programs where customers earn points for every purchase, redeemable for discounts or free items, ensures continued engagement and loyalty.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the Food Truck’s opening, marketing efforts, customer base growth, and expansion objectives, ensuring the business moves forward with clear direction and purpose.

The Management section focuses on the food truck’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the food truck towards its financial and operational goals.

For your food truck business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your food truck’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your food truck business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Write a Food Truck Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for food truck businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every food truck business owner should include in their business plan.

Download the Ultimate Food Truck Business Plan Template

What is a Food Truck Business Plan?

A food truck business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Food Truck Business Plan?

A food truck business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Food Truck Business Plan

The following are the key components of a successful food truck business plan:

Executive Summary

The executive summary of a food truck business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your food truck company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your food truck business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your food truck firm, mention this.

You will also include information about your chosen food truck business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a food truck business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the food truck industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a food truck business may include:

• People who work in the center of the city and are looking for a quick, healthy lunch option
• Students who are on a budget and are looking for a filling meal
• People who are attending events at the convention center and are looking for a variety of food options

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or food truck services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your food truck business via partnerships or by participating in food truck events.

Operations Plan

This part of your food truck business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a food truck business include reaching $X in sales. Other examples include adding new menu items, or expanding your territory to new neighborhoods or cities.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific food truck industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Food Truck

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Food Truck

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup food truck business.

Sample Cash Flow Statement for a Startup Food Truck

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your food truck company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Use the tips and templates in this article as a starting point, and you’ll be on your way to putting together a strong plan that will help you get the funding and support you need to succeed.  

Finish Your Food Truck Business Plan in 1 Day!

Other helpful articles.

Developing a Mission Statement For Your Food Truck

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Food Truck Business Plan Template

Download our template and start creating your food truck business plan today.

Updated June 25, 2023 Written by Josh Sainsbury | Reviewed by Brooke Davis

Are you ready to start a food truck business? You will have many questions at this beginning stage, and a sample food truck business plan can help you find answers.

With the right food truck business plan, you will be better prepared to find investors and get your company on the road.

A food truck costs less to start up than a brick-and-mortar business, but it still requires capital to get going.

Once you know how to write a business plan for a food truck, you can seek the money you need to get started and outline a plan for success.

Why You Need a Business Plan for Your Food Truck Business

How to write a business plan for a food truck, food truck business plan sample.

Many people think: “It’s a food truck; it’s simple. Why do I need a business plan?” A food truck requires planning, just like any other successful business. It would be best if you answered questions like:

• What food will you sell?
• Is there a demand for your product?
• Who will be your customers?
• Where will you travel?
• What are your startup and ongoing costs?
• What will your revenue look like?

A business plan sets the essential details you need for yourself and anyone looking to invest. Successful food truck businesses create a consistent schedule of where they will be and how they will communicate their location.

They know how they will buy their products and how much they will mark up to make a profit.

You must plan accordingly if you invest tens of thousands into a food truck. If you want others to support you, they need to know what they are getting into.

A food truck business plan lays out important details to attract the right kind of capital investors.

To develop your business plan, you must be prepared to cover critical topics and include the correct information.

If you use the template and complete each section correctly, you will have a well-formed business plan for you and potential investors.

1. Executive Summary

The first section of your food truck business plan should be the executive summary. This is an introduction and overview for whoever is reading the plan. It should make an excellent first impression and offer concise information without too much detail.

The executive summary highlights what your food truck business will look like and how it will be successful. It is considered by many to be the most crucial section of your business plan.

As for any startup business, you must build a solid case for the idea’s merit and why others should get financially involved. A typical executive summary includes sections such as:

• The target market for the food truck
• The business model
• Marketing and sales strategies
• Competition in the area
• A financial analysis
• Who the owners and staff will be
• An implementation plan
• What food will you offer, and why is it appealing

This section can contain a mission statement that describes your business values and philosophy. It should focus on concrete and achievable future goals for the company.

2. Management Team

Your business plan should include ownership information and details about the management team. A detailed outline of responsibilities sets the tone for how your food truck will run and makes expectations clear to everyone involved.

It also demonstrates to investors that you have considered how you will run your business effectively.

Ownership information should include the following:

• Full names of all owners
• The legal structure of the business (limited liability company, sole proprietorship, partnership, etc.)
• Percentage of ownership for each owner
• Types of ownership (partner interests, capital expenditure basis, stocks)

You also want to include information that fully outlines and profiles your management team. For each individual, this should have their

• Full legal name
• Position and summary of responsibilities
• Education and background
• Any relevant prior employment
• Past business success
• Food industry training or recognition
• Salary and benefits information

3. Products and Services

This is the section where you talk about the most essential part of your business — the food you will sell. Your business plan’s products and services section should include the full menu you plan to use at the opening.

If your full menu isn’t yet prepared, get it done to include it in the business plan. Including a fully designed menu shows you are ready to start your food truck immediately.

This section will also address:

• How will you order supplies
• Product costs and sale prices
• Why customers will eat your product over others
• How the product offerings will change over time
• How will you measure product sales success

Addressing each of these details is important to investors. It also provides guidelines to keep your good ideas practicable and achievable in a competitive food truck business market.

4. Customers and Marketing

Knowing who will buy your product is vital to a food truck business plan. This section will outline who will be interested in your food and why they will buy it. Are you focusing on a certain demographic, or is your food pleasing to many different types of customers?

You must outline this information and provide sufficient facts. One of the most common mistakes in business plans is to make statements without supporting evidence.

Your market research should be included here to show why you will have customers who will utilize your business.

Marketing is a key factor in the success of a food truck. How you advertise can make or break your brand recognition and ultimately affect your sales.

Your business plan should answer questions like:

• Will your truck contain brand advertising and logos?
• Will you have a social media presence? If so, what will it look like?
• Will you advertise on TV, radio, or other methods?
• Where will you go to sell your food? How will you let customers know where you will be?

This information is crucial and should be addressed in detail in this section. Be specific with your marketing strategies.

Vague information demonstrates that you have failed to clearly outline how you intend to advertise your food truck to the public.

5. SWOT Analysis

This section should address your business’s strengths, weaknesses, opportunities, and threats. The SWOT section is a framework used to evaluate how a company will compete in the market.

It analyses internal and external factors affecting your food truck’s success. It uses realistic and fact-based data, not your best hopes. This section should utilize actual data-driven market research.

The analysis should focus on why the product line will be successful against its competition. It should answer questions like:

• What is our competitive advantage?
• Where can we improve?
• What threats does our company face?
• What technology or other resources can we use to expand our market?

Answering these questions in detail provides key insights into how your food truck business will succeed despite any challenges.

With this information, investors can be assured their capital is wisely invested, and you are the right choice.

6. Financials

This section focuses on financial projections for the food truck company. It offers information about how your business will perform. Your financial information should address your break-even point and how you will exceed that amount.

The owners and investors must know how much money it will take to cover expenses, much less see a profit.

This section should also include:

• Financial projections based on mathematical models
• Monthly expenses for the business for supplies, employees, and more
• Price points for products
• Variable costs of goods, gasoline, truck maintenance, and more
• Projected revenue

This information should be backed up with complex data from your market research.

7. Operations

This section will outline the nitty-gritty operational details of your food truck business. It will include information related to products and services but will also outline crucial details like:

• Potential vending locations
• Business hours
• Business licensing and other legal requirements
• How many employees will you hire, what are their wages, and any benefits
• Food truck design
• Cooking and cleaning procedures

These crucial details show how you will get the job done each day. Every business owner understands it takes work — not just a great idea — to succeed.

Investors know this too, and will look for your business operations plans.

8. Appendix

The appendix is the place to include legal documents and other important information relevant to the rest of your business plan. Here you can provide the following:

• Copies of legal permits
• Photos of the product
• Customer reviews
• Market research on which your data was based
• Other relevant information
• Letters of reference
• Regulatory and Compliance Requirements

This section is meant to bolster the rest of your business plan and end on a positive note. Pictures of smiling people eating your food may leave a positive image for anyone who has read your business plan.

The appendix is flexible and meant to give you options.

Legal Templates can provide a free sample food truck business plan to help you get started. Whether you are just beginning the process or ready to look for investors, we can help.

Use a template builder to build your business plan step-by-step. See the food truck business plan sample below:

You can download a business plan in Word format here  or start creating your food truck business plan using our document builder.

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The document above is a sample. Please note that the language you see here may change depending on your answers to the document questionnaire.

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How to Write a Food Truck Business Plan (2024 + Template)

Noah Parsons

12 min. read

Updated May 10, 2024

Free Download:  Food Truck Business Plan Template

Starting a food truck business is an attractive alternative to opening a restaurant .

The initial costs are significantly lower than opening a traditional restaurant and the popularity of food trucks only continues to grow. This doesn’t mean that food trucks are cheap, though. It can cost anywhere from $5,000 to over $100,000 to open a new truck, so you’ll want to make sure you understand the risks.

Want some extra guidance as you read through this article? Download our free food truck business plan template .

• What makes a good food truck business plan?

A business plan is a critical part of opening a food truck. A good plan is like having a recipe for your business and gives you the best chance of success. It will guide you through the process of getting up and running and make sure that you plan for all of the expenses and risks that will be involved. It’s worth the time and will greatly increase your chances of success.

After all, if you’re going to invest tens of thousands of dollars in a food truck, kitchen equipment, labor, and permits, why not spend a little time creating a solid business plan that will be your guide to launching a successful food truck business.

A well thought out business plan can be the difference between success and failure. For example, you might create an initial financial plan and discover that your idea simply isn’t profitable. 

It’s so much better to make this discovery when all you’ve invested is a few hours of your time in front of the computer. Instead of scrambling to figure things out when you’re already up and running and you’ve got no money in the bank, you can take the time during the planning phase to go back to the drawing board and rework your concept until you have a business that is profitable. You can use the time before you invest your (or other people’s) money to figure out where you can cut costs so that your business can be a success out of the gate rather than a struggle.

As you write your food truck business plan, remember that you’re doing this for you, not for anyone else. You aren’t going to get graded on what the plan looks like so don’t worry about that. Make your plan work for you so you and your business can be successful.To start on yours, download our free food truck business plan template.

One caveat: If you are going to be raising money from investors or going to the bank for a loan, you may need to dress up your business plan a little. But, to get going, focus on the content, not how it looks.

• Food truck business plan template

A food truck business plan follows the same general format as a traditional business plan but has a few differences that you’ll want to pay close attention to. Here are the sections that you’ll want to include in your business plan for your food truck:

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1. Executive summary

Your executive summary is a very brief overview of your business. Try and keep it to just one or two pages. Anything more than that just isn’t useful.

Food Truck Business Executive Summary Tips

This is an overview of your business that you’ll share with your business partners and your family. It’s a summary that describes, very briefly, the concept for your food truck, your core hours of operation, your locations, a summary of your marketing plan, and the amount of money you’ll need to get up and running.

Write your executive summary last after you’ve written your complete plan. Because the executive summary is an overview of all the work that you’ve put into your plan, spend the time on the rest of the plan first and then come back and summarize everything on one page.

A good rule of thumb is that someone should be able to just read your executive summary and get a solid overview of your business.

This is the fun part of your business plan. Use this section to describe the general concept or company description for your food truck. What kind of food will you serve? What makes you stand out?

Food Truck Business Concept Tips

It’s important to think about your key differentiators and write those down here. If you’re opening a taco truck, what makes your tacos special? Why will people choose your taco truck instead of going to all the other taco trucks? Or, perhaps there are no taco trucks in your area. That’s a “gap in the market” that your food truck concept will fill.

It’s also worth discussing why you want to open a food truck instead of a traditional restaurant. Does your food lend itself to a food-truck experience?

3. Menu & Costs

Following up on your concept, you need to think through your menu. What items will you sell and how much will you sell them for? How much will it cost you to produce each item? How much time will it take you to prep and cook each item? You can look through some food truck menu examples to get an idea of how you might want to structure yours.

Food Truck Menu and Costs Tips

Thinking through these questions and writing down the answers is a critical step in the planning process. You’ll want to make sure that the food you plan on serving can be served quickly enough and that your prices are set so that you cover food costs. Of course, you’ll have to cover other costs as well, but you’ll explore that more when you do your financial plan.

Once you have explored what your menu and pricing looks like, it’s worth sharing your menu with friends and family to get input. Ideally, you should also try and share your menu with strangers as well to get their input. What do they think about your prices? Do your item descriptions make sense?

4. Target Market

Your target market section of your business plan describes who your key customers will be. What age group are they part of? What are their demographics? Where do they live and work

Food Truck Business Target Market Tips

You’ll use this information to determine the size of your target market. This is the total number of potential customers that you could have.

You’ll also use this information to inform your branding and marketing strategy. If your target market is millennials, then your branding and marketing may lean towards the values of healthy eating, for example.

5. Location(s)

Just because your business is mobile doesn’t mean that every day will be a new adventure to find “the best spot”. You’ll want to have a plan ahead of time so you don’t waste time every day finding the right location .

Food Truck Business Location Tips

First, you’ll want to consider locations where your target market is going to be. If you’re going after the “working lunch” crowd who’s looking for a quick lunch near their offices, you’ll want to have a location that’s convenient for them.

Customers also value consistency. They’ll want to know where you’re going to be and when you’re going to be there. If you’re in one location one day and gone the next, you might lose out on repeat customers who think that you’re inconsistent.

If you’re going to be part of a more established food cart “pod”, what does it take to get a spot? What is the cost and what permits are required? Figure this out now so you can factor parking and permitting costs into your overall expense plan.

If you’re planning and serving from multiple locations during any given day, think through and write down your schedule. How often will you move? How long does it take you to break down one location and set up at a new location?

6. Branding, Marketing, and PR

With the explosion of food trucks, figuring out how you’re going to attract an audience is critical. Thankfully, you’ll be driving a mobile billboard, so you can leverage that to your advantage and use that for marketing and advertising.

Food Truck Business Branding, Marketing, and PR Tips

It’s important to ensure that your social media handles are part of your branding and marketing strategy so that people can easily find you online and know where you are. Equally important is that you religiously update your social media profiles. There’s nothing worse than a profile that hasn’t been updated in days or weeks. Many customers will think that you’re closed if you don’t appear to be active online.

Beyond social media, you’ll want to make sure that you’re listed in Yelp and any other local food truck directories and apps. Getting a presence in these apps and getting positive reviews is critical, especially in the early days.

If you can get local press, that’s worth chasing down as well. Often, the weekly arts and culture papers will review food trucks, so it’s worth announcing your presence to them. When you do, think about your story – what makes you unique? What’s special about your food? What pushed you to start a food truck business in the first place? Everyone has a story to tell, so tell yours and try and get some coverage that will drive customers to your truck.

7. Company and Management

Food truck businesses are usually structured fairly simply. There’s usually just one or two owners and the business is usually an LLC. 

Food Truck Business Company and Management Tips

Even if things are fairly simple, it’s always worth writing things down, especially if you have business partners. You’ll want to have agreements about who owns what, what stake in the business each person has, and what happens if one of the partners wants to walk away.

While everything is always optimistic and positive in the beginning, the hard work of running a food truck business can put a strain on any relationship and you’ll want to have a plan in place in case things don’t go exactly the way you think they will. Even the best of friends sometimes have to deal with difficult business situations and it’s always much easier if everything is written down and agreed upon before the business is actually up and running.

8. Financial Plan

The financial plan is potentially the most important part of your business plan. Here’s where you’ll figure out exactly what it will take to make your business work so that you can make a living.

Forecasting Sales for Your Food Truck Business

First, you’ll want to forecast your sales . How many meals do you think you can serve on an average day? On average how much will each customer spend? What about seasonality? When the weather is bad, will you sell as much as when it’s warm and sunny?

Next, you’ll want to look at your “cost of goods”. This is how much it costs you in food and supplies to serve the food that you are serving. Subtract your Cost of Goods from your Sales and you’ll get what’s called your Gross Margin. Of course, you’ll want this to be a positive number, but that’s just the beginning.

Food Truck Business Expenses

Next, you’ll need to look at your expenses. In addition to food costs, you’ll have labor costs including your own salary as well as any additional help you need. You’ll also need to consider insurance, licensing from the city and county, as well as fuel and commissions to event hosts. It’s fairly common for food trucks to pay a flat fee plus a percentage of revenue to event hosts, so if you’re going to consider taking your truck to events you’ll need to factor those costs in as well.

Other expenses can include access to a shared kitchen space. As a food business, you won’t be legally allowed to prep food in your home, so food prep will have to be done either in your truck or in rented kitchen space.

With your sales forecast and expense budget, you’ll be able to calculate your profitability. If your business isn’t looking profitable to start, you can make adjustments to expenses, potentially increase the price of your food, or explore how you can serve more meals.

Food Truck Business Startup Costs

Of course, you’ll also have to consider your startup costs. It’s not at all unusual for a food truck and equipment to cost north of $50,000 and can easily extend beyond $100,000 depending on how custom of a setup you need. Of course, there’s a healthy market for used food trucks, so that’s worth exploring as well.

In terms of startup costs, $100,000 is relatively modest compared to many other businesses and certainly substantially less expensive than opening a restaurant. Many food truck entrepreneurs may find that they can fund their startup with savings and loans from friends and family. Bank business loans for food trucks are also a possibility since most of your startup costs are going towards a physical asset that the bank can reclaim if things go horribly south.

Food Truck Business Cash Flow and Profit and Loss Forecasts

With all of these numbers, you’ll be able to assemble a Profit and Loss forecast and Cash Flow forecast . These two financial forecasts will help you determine exactly what your funding needs will be to get your business off the ground.

If you’re struggling with the financials, it’s worth investing a small amount in a business planning tool to help you get your plan done without having to worry about learning the details of financial forecasting in Excel.

With your food truck business plan in hand and a financial forecast that shows that you can indeed run a profitable business, the next step is to actually get started building your business.

For further reading, check out these articles:

• How to start a food truck business
• 10 strategies to increase your food truck revenue
• Keeping your food truck business rolling

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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How to Write a Food Truck Business Plan

Who hasn’t dreamed of taking their favorite recipe on the road? Start to realize your food truck dreams with this business plan template.

Tyler Martinez Author

Tyler Martinez

Food Truck Business Plan Template

Use this free food truck business plan template to easily create a great business plan that organizes your vision and helps you start, grow, or raise funding for your food truck.

Business Plan for Food Trucks Guide

When you decide to start selling Parisian croissants from a vehicle, the logistics of rolling out pads of butter and soft dough in the summer is just one of the hurdles that are in store. Even for more traditional food truck concepts — like sandwiches, tacos, or barbecue — running a food truck takes a lot more than just a perfect recipe and a truck outfitted with a flattop.

A food truck business is a great place to start for those looking to venture out into the restaurant industry. The operational costs are lower, you’ll need fewer staff, and you can follow the crowds instead of hoping they come to you. But along with these benefits come other operational challenges, like figuring out fuel and power, working out parking permits, and cooking and serving in a tiny space.

But there’s no reason to be intimidated: all you need is a plan. More specifically, a food truck business plan. For every step of opening a food truck, your business plan will be there to guide you. The operations of your truck – from everyday tasks to year-end paperwork – will run more smoothly if you use a detailed business plan as a north star.

How to Write A Food Truck Business Plan (Description, Examples, Proposals)

As a genre, business plans are pretty straightforward, which is why this food truck business plan template is a helpful tool for imagining and planning your next food truck. Download a customizable version of our food truck business plan template and read on to learn more about how to make it work for your food truck.

Why You Need a Food Truck Business Plan

As an owner, investor, or manager of a food truck, the business plan provides an organized guide to how you and your team will translate your passion for artisanal croissants or your grandmother’s award-winning lobster roll into a lucrative, mobile business.

A food truck business plan is also a critical resource when it comes to finding food truck financing . Business plans let restaurateurs pitch their ideas to potential investors. Many business ventures require capital in the form of a personal loan or investment – your business plan is your ticket to meetings with those lenders, and will ensure you’re prepared for potential investors’ questions about everything from research and development to budget and your long-term goals.

Great food trucks roll out at the intersection of concept alley and action lane – meaning that you’ve got a unique idea that’s possible to execute, and a brand that your guests will remember. All this, outlined in a business plan, will help you move forward. 

Elements of a Food Truck Business Plan

• Food Truck Business Plan Executive Summary
• Food Truck Financial Plan
• Food Truck Operations Plan
• Food Truck Industry Market Analysis
• Food Truck Management Team

Executive Summary

The first section of your food truck business plan is an executive summary – a concise introduction to and summary of your food truck concept. The executive summary introduces key elements of your business plan, such as an overview of the budget, the business’s mission and core values, and a coherent vision for your product and brand.

As you write your executive summary, think of who will be reading it and how you might catch their attention, get them interested in your concept, and convince them to keep reading and potentially invest. In a world with food truck festivals and crowded office parking lots with half a dozen trucks to choose from, what makes your food truck stand out? 

Company Overview

The differences between a company overview and an executive summary may seem subtle, but the company overview is a glossary for the rest of your food truck business plan rather than a summary - more practical than attention-grabbing. 

The company overview introduces the type of restaurant, defines the product(s), and provides information about the ownership structure and your vision for the customer experience. You might also start to discuss your hiring and labor practices, when and where you plan to park the food truck for service, and the capacity for production.

The company overview is also your chance to communicate the more conceptual visions of your brand to investors. Consider including information about how your food truck’s name, logo, color scheme, and presence make your customers feel and contribute to the experience

Team and Management

Food truck teams can be small – there are lots of food trucks that operate on a staff of one owner-operator-accountant-chef-server. Other food trucks are a roving version of a successful brick-and-mortar or an established local brand that have a full staff.

However your food truck’s team will look, it’s important to include a detailed and clear description of that team in your business model. Your staff will factor into other crucial elements of your business plan, such as the budget and food/beverage production, so it’s important to have a concrete picture of your staffing needs.

Also consider including information about what kind of jobs you plan to create, whether they are full-time or part-time, how you will hire or train workers with the right skill set, and if you plan to provide them with any benefits or incentives. 

Sample Menu 

A sample menu is a unique feature of a restaurant business plan. Many food trucks are known for quick, consistent meals so your menu, and the food and beverage products you offer, are an integral part of your brand and business plan.

Consider the earlier example of a food truck that serves artisanal croissants and the unique challenges that business would present – having a specific menu for a food truck business plan is important because of the constraints of building a kitchen and storing all the necessary equipment to produce a menu while preserving space to cook in a truck.

A sample menu forces you to start thinking about how you will produce and deliver those items to customers – consider where you will store uncooked food, what cooking surfaces or tools you will need to prepare that food, and what you will use to serve that food to your guests in/from a truck.

Check out the simple but effective menu of the Chicken and Rice Guys truck, pictured below.

View this post on Instagram A post shared by Chicken & Rice Guys (@cnrguys)

If you need some inspiration while coming up with your food truck concept, check out this list of restaurant concepts , this article on creating new menu items , and this set of menu templates . 

Market Analysis

Competition in the restaurant industry is fierce and finding an opening in the market is crucial to any food service businesses’ success. Investors will typically ask about three core aspects of the market in which you aim to operate: the target market, location, and competition. 

First, identify if there is a demand for what you want to sell. If you are selling artisanal croissants, who is your target customer and how do you plan to deliver position yourself to deliver your flaky pastry to them? 

Which introduces the second factor, location. Is there a demand for the product you offer in your area? In other words, will the people around the location of your food truck want to buy artisanal croissants?

And finally, is there any other competition in the market i.e. another business selling artisanal croissants? And if there is, is what you’re doing different enough? Perhaps the simple fact that you can bring croissants to your customers with a food truck lets you access a niche that your competitors cannot.

It’s important to research the routes to meeting your sales goals for your restaurant and communicate those routes in your business plan to potential lenders or investors.

Marketing and Publicity

Advertising a food truck can be a unique challenge – brick-and-mortar restaurants have the advantage of a consistent location, indoor seating, and can offer complete dining experiences in ways that food trucks can’t.

Unique businesses require unique marketing solutions. Make plans to take advantage of social media to let your loyal customers know where you will be and craft a clear, cohesive branding strategy to announce what you do to potential customers. 

Sid and Krupa Panchal, also known as the Bombay Food Junkies, do a great job of posting regularly on their truck’s social media page, letting guests know where they’ll be and what they can look forward to eating. 

View this post on Instagram A post shared by Sid and Krupa Panchal (@bombayfoodjunkies)

With a restaurant on wheels, location is a marketing strategy. Plan to move to the best possible spot to sell your fare depending on the time of day, week, or season.

Write about how you’ll spread the word about your business and make plans for a loyalty program that incentivizes customers to market your business by word of mouth. Potential investors will be impressed that you have plans to increase their return on investment.

To learn more about food truck marketing, check out our full length post on building a food truck marketing plan .

Branded Graphics

One of the most exciting parts of building a business plan can be imagining a cohesive brand for your new business. Using sample logos, mockup vehicle wraps, branded menus, or mock social media posts to add a mystique to your plan and get potential investors excited for the food truck. Display that brand consistently throughout any marketing campaigns , presentations or documents portfolios that you design for your business plans.

Restaurant Marketing Plan

Create a marketing plan that'll drive repeat business with this customizable marketing playbook template and interactive calendar.

Business Operations

You wake up at 4:30 am to start baking by 5:15 and have fresh croissants and coffee ready to serve to your first customers at 6:30. You park the truck near a walking path entrance for the university campus in your town and the professors walking in from the nearby subdivision stop for croissants and drip coffee on their way in.

Business plans include information about customer service,  the point of sale , sales and inventory tracking, accounting, and the supply chain of the products on your menu. Business operations concerns unique to food trucks include where you will park the truck and how that spot will let you access your customers.

• Food Truck POS Comparison Tool

A free, customizable Food Truck POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF.

Financing and Loans

Part of what makes food trucks so appealing to first-time operators is that they typically come with a smaller price tag. Whether you choose to rent or buy a truck, it’s likely to be an order of magnitude cheaper than diving into a brick and mortar restaurant. However, you’re still likely to be looking at a startup cost of $50,000 to $60,000 , so if you don’t have that amount ready in the bank, you’ll need to look for food truck financing.

If you’re trying to figure out how you’ll finance your food truck business, check out this financing guide which goes into detail about some of your options, like brick-and-mortar bank loans, alternative loans, small business administration (SBA) loans, merchant cash advances, business lines of credit, crowdfunding, asking friends or family members, commercial real estate loans, equipment financing, and purchase order financing. 

Once you’ve come up with your food truck financing plan, it’s crucial to include all the details about it in your business plan. Provide potential investors with information about other investors and detailed financial plans about projections and expenses.

Sales Forecasts and Operating Expenses

One common analysis to include in a business plan is a break-even analysis , which compares how much sales are required to break even with the cost of expenses each month. Investors will be interested in the potential for profit and loss before they contribute to your business, but to produce a profit a loss statement for a restaurant isn’t open yet will require some educated projections.

Finally, a cash flow analysis will detail how you will spend money on labor, supplies, and operations which will show investors that the food truck can support itself without additional investment. Consider how the prices of your food, your own and your employees’ salaries, and the costs of maintaining the food truck and menu production balance at the end of each fiscal quarter.

How to Present a Food Truck Business Plan

There are a few ways to prepare to communicate with investors about your business plan and get them interested. As you write and edit your business, you’ll have become the world’s only expert on your food truck. Remember that the way you talk about your business should be tailored to the situation you find yourself in.

First, send your business plan to investors and banks far and wide – put your concept and plan in the hands and minds of as many people as possible. You can’t hear no (or yes!) unless you ask.

Perhaps you’re at a networking event for local small restaurant owners and financers. You might want to have a 30-second elevator pitch prepared so that you can communicate everything you need to about your plan for a food truck quickly. Be sure to include something exciting or make an opportunity for questions to keep people talking.

Once you secure a meeting with a potential investor or partner, you’ll want a more detailed presentation that presents all the key elements of your business plan – for a food truck, that will likely include the product, brand, and financial details. 

It’s good to anticipate potential questions and prepare answers for questions you encounter for the first time. When networking, it’s good to be honest and genuine, even if you don’t have a ready answer for each question that comes your way – investors will be interested in your charisma and savvy just as much as your ability to build a detailed plan.

Related Food Truck Resources

• How Much Does it Cost to Start a Food Truck
• How to Start a Food Truck Business
• Best Food Truck Ideas
• Food Truck POS System
• Food Truck Name Ideas
• Food Truck Equipment
• Food Truck Design Ideas
• Food Truck Websites
• Food Truck Marketing Ideas
• Food Truck Menu Ideas
• How Much Do Food Trucks Make
• How to Do Food Truck Branding
• Food Truck Licenses and Permits
• Best Food Truck POS Systems

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DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.

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Home » Sample Business Plans » Food

A Sample Food Truck Business Plan Template

The food truck concept has been around for centuries, right from when street vendors in ancient Rome made and sold delicacies to the public using wooden street carts. Today, that concept and the accompanying menus have evolved from just simple street food to different, complicated cuisines.

If you are looking to start a food truck business, you need a well-researched and detailed business plan. Aside from helping you cover all your bases, it makes available vital information about your new endeavor to potential investors. Since putting together a food truck business plan is such a vital step, it is advisable you write it before you even purchase a food truck.

Steps on How to Write a Food Truck Business Plan

Executive summary.

Beta Life Chops will be located in a large food cart pod near Portland’s Jade district known as Eastport Food Center. Our menu will include popular food options made with the creativity and uniqueness that our truck represents. Our eclectic style and consistency will make us a favorite among Portland foodies and ensure that our food maintains a loyal following amongst young professionals and college students.

With Eastport Food Centre nestled in one of the city’s most diverse neighborhoods and with an impressive social media following, Beta Life Chops is well-positioned to become a local go-to dining destination for anyone eager for a good, delicious, interesting fare at an affordable price.

Company Profile

A. our products and services.

• Hot Products: Burritos, tacos, flautas, Hunan Vegetables, Shanghai chicken, grilled chicken, Grilled cheese, pretzels, the chef specialty of the day
• Cold products: Seafood, sandwiches, rolls, wraps, and salads
• Drinks: Soda, freshly squeezed juices, hot chocolate, wine, beer, coffee
• Create your own: We will make available raw materials for our clients to combine anyway they want

b. Nature of the Business

• Specifically for food-conscious modern buyers
• Attending to all age groups
• Healthy choices
• Top menu customization
• Website and mobile app
• Festive truck event catering
• Customer feedback is an utmost priority
• Consulting chefs developing recipes
• Create your own recipe

c. The Industry

Our business will operate in the food truck industry. This industry is made up of businesses that are engaged in preparing and serving meals from a mobile truck.

d. Mission Statement

Our mission at Beta Life Chops is to create and serve a product line that fits nicely with health trends nationwide.

e. Vision Statement

Our vision at Beta Life Chops is to offer our customers out-of-this-world meals inspired by our eclectic style and consistency. We will always maintain a simple philosophy – serve only the highest quality product, prepare it in a clean and sparkling environment, and serve it in a warm and friendly manner.

f. Tagline or Slogan

Beta Life Chops – Trendy with Happiness

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Beta Life Chops will be a member-managed Limited Liability Company, formed in the state of Oregon and operating out of a custom-built food truck in Jade District Portland. We believe that the LLC provides us adequate cover and protection to grow and diversify our revenue streams.

h. Organizational Structure

• Food Truck Manager
• Assistant Food Truck Manager
• Window Attendant
• Truck Cooks

 i. Ownership/Shareholder Structure and Board Members

Beta Life Chops will be a member-managed Limited Liability Company, formed in the state of Oregon and operating out of a custom-built food truck in Jade District Portland. Our Head Chef and Truck Manager Lillian Birch and Michelle William the Assistant Food Truck Manager remain the owner-operators and will share the responsibilities of day-to-day operations.

SWOT Analysis

A. strength.

Aside from the hands-on experience of our founders and chef, our strength lies in our financial capacity and eagerness to succeed in the business.

We have purchased a brand new mobile food preparation vehicle (MFPV) that can meet the needs of over 500 customers per day. We have also developed relationships with brand experts who will help to build our brand to a level where we can start selling franchises.

b. Weakness

Our intention of running our mobile truck business alongside other similar business offerings like training, consultancy services, and sale of the franchise can distract us from focusing our energy in one direction. We totally understand this and are striving to block any area that will sap our energy and make us underperform in our core business area – the sale of foods and drinks.

c. Opportunities

Our business location presents a massive opportunity for us at Beta Life Chops. Eastport Food Center is a large food cart pod near Portland’s Jade District, well situated in one of the city’s most diverse neighborhoods, and the 25 carts that reside here reflect that.

i. How big is the Industry?

According to industry reports, the market size of the US food truck industry measured by revenue is $1.2bn in 2023.

ii. Is the Industry Growing or Declining?

The US food truck industry is growing rapidly and has outpaced the broader foodservice sector. Reports have it that it experienced a boom over the five years to 2022 owing to the surge in gastronomy in the United States. It is still expected to grow at an annualized rate of 6.6% in the coming years.

iii. What are the Future Trends in the Industry

Here are the top trends in the industry according to experts.

• Rising demand for environmentally friendly food
• Growing vegan options and meat-plant blends
• More event partnerships and promotions
• More commercial restaurants experimenting with food trucks
• Increased technology and social media
• More peanut butter alternatives
• Flour alternatives
• West African cuisine
• Refined sugar alternatives

iv. Are There Existing Niches in the Industry?

When looking to start a food truck business, here are some niche ideas to look into;

• Preparing and serving food from a mobile truck
• Preparing and serving beverages from a mobile truck
• Preparing and serving dessert from a mobile truck
• Serving prepackaged food and beverages from a mobile truck

v. Can You Sell a Franchise of your Business in the Future?

Yes, our plan at Beta Life Chop is to build our brand to a level where we can start selling franchises and offer training and consultancy services in the mobile food truck industry.

At Beta Life Chops, one of the threats that we may likely face is vehicular traffic in key cities. Traffic can delay not just our clients but our truck from getting to our business location before lunch break is over. In addition, government policies could also pose a great threat to the mobile food truck industry.

i. Who are the Major Competitors?

• LGM Delicacies
• Eastport Beer Garden
• Grubtopia Comfort Soul Food(BBQ)
• Los Parceros (Colombian Food)
• Indian Hunger Point
• Lei’d Back Hawaiian Cuisine
• Samurai Sushi
• Off the Leash (Chicago Hot Dog)
• Japanese Express
• Northwest Gyros(Gyro &Shawarma)
• Bobablastic (Drinks & meals)
• Esan Thai (Thai Food)
• Mas Sabor ( Mexican Food)
• Turkish Agha (Turkish Cuisine)

ii. Is There a Franchise for Food Truck Business?

• Repicci’s real italian ice & gelato: $152,150 – $176,400
• Wayback burgers: $209,000 – $524,500
• Little caesars mobile pizza kitchen: $221,000 – $654,000
• Kona ice: $150,400 – $174,150
• Dairy queen: $1,101,135 – $1,856,655
• Cousins maine lobster: $187,150 – $815,450
• Johnny rockets: $597,100 – $1,189,000
• Toppers pizza: $292,146 – $530,652
• Gigi’s cupcakes: $226,700 – $425,500
• Captain d’s seafood: $709,300 – $1,231,400
• Cafe2u: $109,146 – $154,621
• Cheezious: $499,000 – $1,158,000
• Ice cream emergency: $129,700 – $179,650
• Sweet pea homemade ice cream: $40,250 – $110,500
• Mister softee: $158,500 – $181,000
• Tikiz shaved ice & ice cream: $132,000 – $144,000

iii. Are There Policies, Regulations, or Zoning Laws Affecting Food Truck Business?

Yes, the requirements to start a food truck business in the United States varies from state to state and even city to city. Food truck regulations most often fall into three major categories: health, zoning, and vehicle requirements. Health regulations handle the sort of equipment your truck must have, what permits you and your employees need, and whether you need a commissary kitchen.

Zoning regulations note the places you are permitted to park your truck for service, what types of neighborhoods are not allowed, and where you can park your truck overnight. There will also be laws on what type of vehicle you can use, what emissions regulations your truck must meet, where you need to register your vehicle, and if your truck driver needs to have a commercial driver’s license (CDL).

Marketing Plan

A. who is your target audience.

i. Age range

At Beta Life Chops, we believe our target audience will fall within the age range of 14 to 45 years.

ii. Level of Educational

The level of education of our target audience will vary exponentially. There is a middle school and high school in our town. We expect students from these schools to frequent our business location.

iii. Income Level

The income level of our target market will be individuals that earn from $2,400 annually and above.

iv. Ethnicity

Our target market at Beta Life Chops will include anyone who is looking to taste local cuisine without having to pause what they’re doing and take time to go to a restaurant.

v. Language

There are no language restrictions at Beta Life Chops.

vi. Geographical Location

Our aim at Beta Life Chop is to serve the residents of Portland, Oregon, and surrounding areas as well as those who work in the Jade District.

vii. Lifestyle

• Families and Couples
• Local office workers
• Soccer/stay-at-home moms

b. Advertising and Promotion Strategies

• Interact with the local establishments like unions and service organizations and inform them about our business. In addition, offer them catering service for their events.
• Align with the right people that can be advantageous to our food business like event coordinators, tour guides, hotel personnel, etc.
• Speak to local companies’ management and offer to cater their events.
• Attend all the local events, like a farmers market, arts festivals, and carnivals.
• Always be easygoing and friendly with our prospective customers and never try to be too insistent.
• Always get involved in the local community’s activities
• Distribute our promotional business flyers and paper menus. We believe that the more we advertise the more advantage we will have over competitors.

i. Traditional Marketing Strategies

• Ensure that our food truck exterior is extra appealing to attract passing customers
• Distribute food samples outside our food truck
• Advertise in local papers and magazines
• Sponsored listings on Yelp or other websites
• Participation in delivery services such as Uber Eats, DoorDash, etc

ii. Digital Marketing Strategies

• Reaching out to local bloggers and websites
• Social media advertising
• Partnerships with local organizations (e.g., gym members get a free fruit cup with each wrap they purchase)
• Local radio advertising
• Develop a customer loyalty program

iii. Social Media Marketing Plan

• Pay Per Click
• Use Facebook Advertising.
• Show Your Truck and Coils At Work On Instagram
• Encourage Engagement
• Post Consistently
• Make Posts Visual and Add Relevant Hashtag
• Engage with Customers and Followers
• Post About Food and Food Trucks

c. Pricing Strategy

At Beta Life Chops, our pricing will be moderate so customers will feel that they are getting great value when patronizing our trucks. We will also ensure that our pricing stays moderate and at par with competitors.

Sales and Distribution Plan

A. sales channels.

At Best Life Chops, our website and mobile app will bring our products to the eyes of the public. In addition, our presence at Eastport Food Centre will not go unnoticed as we will have nicely decorated trucks, food tasting events, and mini-contests. We will participate in fairs and local events and we will cater to weddings and parties.

b. Inventory Strategy

After extensive research, we intend to achieve a level of order accuracy and make everything easier by leveraging mobile POS software.

We believe that the Tablet-based ordering screens will offer our customer-facing person an easy way to input orders. This will ensure that sending orders to the cook, or remembering the nuances of each order becomes easier.

c. Payment Options for Customers

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Best Life Chop, we will have an easy refund policy, with a 100 percent satisfaction guarantee. Since we are great at what we do, we will always take care of every customer complaint, including a full refund if that’s what it takes. Our other refund options include offering customers a replacement meal or coupons that give free meals for their use in the future. If they choose a refund for their meal, we will only refund in the same form of currency used for the purchase.

e. Customer Support Strategy

• Always make delicious food made fresh with locally sourced ingredients using exquisite techniques.
• Ensure that foods maintain their quality and taste.
• Having multiple foods for customers to choose from.
• Being flexible enough to cater to special requests by customers.
• Ensuring to get customers’ feedback and being open to suggestions.
• Leveraging social media and other tools to increase business reach.
• Using CRM to manage the database of clients.
• Considering customers’ opinions before making any major decision

Operational Plan

A. what happens during a typical day at a food truck business.

In this line of business, this is how a normal day goes;

• You have to begin early by picking up the truck and heading to the commercial kitchen space where you’ll prepare your menu items.
• After preparation, you have to move your truck to your parking location as soon as possible.
• See to the culinary needs of your customers as swiftly and efficiently as possible, especially if you have a weekday lunchtime location.
• Drive your truck back to the commissary or storage location where you can legally dispose of grease, wastewater, and other cooking waste, and thoroughly clean your vehicle.
• When not cooking or serving clients, you will have to reach out to your market via social media or the production of flyers, and other means of marketing your business.
• Gas up your vehicle and inspect it for repairs.
• Shop for your food ingredients daily or every few days. Your storage space will be limited, so you’ll shop often.

b. Production Process

At Beta Life Chop, one of our USPs (unique, selling, point) is that our foods will be cooked fresh in front of our customers. We understand that people want fresh food and not something that has been cooked a day or so before. Owing to that, our production process involves preparing and cooking their food in front of them.

c. Service Procedure

At Beta Life, we need to prepare the truck and pick up daily fresh food supply, after which we will proceed to our commissary kitchen to prepare some of the meals. We then have to load up the truck and head to our sales location where we will now finish the meal preparation as each customer demands.

We will consult with specialized chefs to develop our base of proprietary food recipes and sauces. Also note that we will offer desserts, drinks, and also cater special events. For such occasions, we will use our festive truck specially painted and decorated for the event.

d. The Supply Chain

Our aim is to only make use of fresh products sourced from locally grown organic crops. Have it in mind that our prices will be almost the same as those of any fast food, which will encourage the vast majority of customers to want to try our food.

e. Sources of Income

Our primary source of revenue includes;

• Food and beverage sales
• Food truck consultation

Financial Plan

A. amount needed to start your food truck business.

We need around $40,000 to $200,000 to start up Beta Life Chops.

b. What are the Cost Involved?

• Purchasing a Food Truck: $5,000
• Vehicle Inspection: $500
• Retrofitting and Bringing Our Truck to Code: $25,000
• Generator: $2,500
• POS Software System and Hardware: $1,500
• Paint: $1,000
• Truck Wrap: $2,500
• Initial Food Purchases $2,000
• Utensils, Papers, and Goods: $2,000
• Permits and licensing: $2,300
• Website Design: $500
• Initial Office Equipment and Supplies: $1,000
• Advertising and Public Relations: $2,000
• Professional, Legal, and Consulting Fees: $2,000

c. Do You Need to Build a Facility?

No, Beta Life Chops will be started in Eastport Food Centre and operated out of a custom-built food truck in Jade District Portland.

d. What are the Ongoing Expenses for Running a Food Truck Business?

• Commercial Kitchen and Commissary Rent
• Monthly Credit Card Processing Fees
• Truck maintenance

e. What is the Average Salary of your Staff?

• Food Truck Manager: $48, 072
• Assistant Food Truck Manager: $35,734
• Window Attendant: $31,330
• Truck Cooks: $28,442
• Prep Cooks: $21,780

f. How Do You Get Funding to Start a Food Truck Business

• Equipment loan/financing program
• Rollover for business startups (ROBS)
• Business credit cards
• Personal loan
• A microloan from Small Business Administration (SBA)

Financial Projection

A. how much should you charge for your product/service.

To find out a good price point for your products and offerings, you should observe other food trucks in your location. Find out how many meals they serve on a typical lunch hour and how much they charge. However, remember to be conservative in your estimation, and figure out how much you need to make to be profitable daily. Divide the number of meals you expect to serve by this number and this is what each meal should cost to hit that number.

b. Sales Forecast?

• First Fiscal Year (FY1): $120,000
• Second Fiscal Year (FY2): $270,000
• Third Fiscal Year (FY3): $490,000

c. Estimated Profit You Will Make a Year?

At Beta Life Chops, we expect to make;

• First Fiscal Year (FY1): $36,000 (30% of revenue generated)
• Second Fiscal Year (FY2): $121,500 (45% of revenue generated)
• Third Fiscal Year (FY3): $269,500 (55% of revenue generated)

d. Profit Margin of a Food Truck Business 

In this line of business, a 30 percent profit margin is encouraging, but it will depend on your location, competition, efficiency, among other factors.

Growth Plan

A. how do you intend to grow and expand .

Our plan at Beta Life Chop is to build our brand to a level where we can start selling franchises and offer training and consultancy services in the mobile food truck industry.

b. Where do you intend to expand to and why?

• Bethany, Portland, OR
• Cedar Mill, Portland, OR.
• Oak Hills, Portland, OR
• West Linn, Portland, OR.
• Lake Oswego, Portland, OR
• Camas, Washington
• Stafford, Portland

Our reason for choosing these locations is because trucks flourish in their culinary scene, though in Portland they are called food carts.

At Beta Life Chops, we envisage family succession as our business exit strategy. We strongly believe that this business exit strategy, unlike others, does not require that much involvement of external parties. In addition, it is also one of the easiest and most straightforward options when done right, and we hope to put together a well-detailed plan to ensure success.

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• Hotels Leads in Astrakhan Oblast
• Grocery stores Leads in Astrakhan Oblast
• Home goods stores Leads in Astrakhan Oblast
• Department stores Leads in Astrakhan Oblast
• Stationery stores Leads in Astrakhan Oblast
• Air conditioning contractors Leads in Astrakhan Oblast
• Lighting stores Leads in Astrakhan Oblast
• Tourist attractions Leads in Astrakhan Oblast
• Swimming pools Leads in Astrakhan Oblast
• Sports clubs Leads in Astrakhan Oblast
• Gyms Leads in Astrakhan Oblast
• Event planners Leads in Astrakhan Oblast
• Flooring stores Leads in Astrakhan Oblast
• Hardware stores Leads in Astrakhan Oblast
• Pharmacies Leads in Astrakhan Oblast
• Courier services Leads in Astrakhan Oblast
• Medical clinics Leads in Astrakhan Oblast
• ATMs Leads in Astrakhan Oblast
• Drug stores Leads in Astrakhan Oblast
• Fishing stores Leads in Astrakhan Oblast
• Plumbing supply stores Leads in Astrakhan Oblast
• Office supply stores Leads in Astrakhan Oblast
• Photographers Leads in Astrakhan Oblast
• Dentists Leads in Astrakhan Oblast
• Dental clinics Leads in Astrakhan Oblast
• Doctors Leads in Astrakhan Oblast
• Parking lots Leads in Astrakhan Oblast
• Government offices Leads in Astrakhan Oblast
• Banks Leads in Astrakhan Oblast
• Police stations Leads in Astrakhan Oblast
• Convenience stores Leads in Astrakhan Oblast
• Liquor Shops Leads in Astrakhan Oblast
• General stores Leads in Astrakhan Oblast
• Gift shops Leads in Astrakhan Oblast
• Furniture stores Leads in Astrakhan Oblast
• Florists Leads in Astrakhan Oblast
• Shoe stores Leads in Astrakhan Oblast
• Cable companies Leads in Astrakhan Oblast
• Jewelers Leads in Astrakhan Oblast
• Companies Leads in Astrakhan Oblast
• Schools Leads in Astrakhan Oblast
• Kindergarten Schools Leads in Astrakhan Oblast
• Educational institutions Leads in Astrakhan Oblast
• Sports schools Leads in Astrakhan Oblast
• Learning centers Leads in Astrakhan Oblast
• Computer repair services Leads in Astrakhan Oblast
• Security services Leads in Astrakhan Oblast
• Advertising agencies Leads in Astrakhan Oblast
• Lawyers Leads in Astrakhan Oblast
• Colleges Leads in Astrakhan Oblast
• Tile stores Leads in Astrakhan Oblast
• Insurance agencies Leads in Astrakhan Oblast
• Corporate campus Leads in Astrakhan Oblast
• Tour operators Leads in Astrakhan Oblast
• Shipping services Leads in Astrakhan Oblast
• Logistics services Leads in Astrakhan Oblast
• Internet marketing services Leads in Astrakhan Oblast
• Print shops Leads in Astrakhan Oblast
• Commercial printers Leads in Astrakhan Oblast
• Design agencies Leads in Astrakhan Oblast
• Financial institutions Leads in Astrakhan Oblast
• Industrial equipment suppliers Leads in Astrakhan Oblast
• Gas Agencies Leads in Astrakhan Oblast
• Training centres Leads in Astrakhan Oblast
• Computer services Leads in Astrakhan Oblast
• Building materials suppliers Leads in Astrakhan Oblast
• Heating contractors Leads in Astrakhan Oblast
• Bathroom supply stores Leads in Astrakhan Oblast
• General contractors Leads in Astrakhan Oblast
• Heating equipment suppliers Leads in Astrakhan Oblast
• Building materials stores Leads in Astrakhan Oblast
• Insurance companies Leads in Astrakhan Oblast
• Electronics repair shops Leads in Astrakhan Oblast
• Telecommunications service providers Leads in Astrakhan Oblast
• Window suppliers Leads in Astrakhan Oblast
• Refrigerator repair services Leads in Astrakhan Oblast
• Dance schools Leads in Astrakhan Oblast
• Furniture makers Leads in Astrakhan Oblast
• Medical Centers Leads in Astrakhan Oblast
• Fitness centers Leads in Astrakhan Oblast
• Construction Material Wholesalers Leads in Astrakhan Oblast
• Language schools Leads in Astrakhan Oblast
• Pawn shops Leads in Astrakhan Oblast
• Appliance repair services Leads in Astrakhan Oblast
• Education centers Leads in Astrakhan Oblast
• Lodgings Leads in Astrakhan Oblast
• Moving companies Leads in Astrakhan Oblast
• Trucking companies Leads in Astrakhan Oblast
• Tour agencies Leads in Astrakhan Oblast
• Roofing supply stores Leads in Astrakhan Oblast
• Costume jewelry shops Leads in Astrakhan Oblast
• Linens stores Leads in Astrakhan Oblast
• Cell phone stores Leads in Astrakhan Oblast
• Computer stores Leads in Astrakhan Oblast
• Pump suppliers Leads in Astrakhan Oblast
• Shipping and mailing services Leads in Astrakhan Oblast
• Shipping companies Leads in Astrakhan Oblast
• Sporting goods stores Leads in Astrakhan Oblast
• Clothing alteration services Leads in Astrakhan Oblast
• Work clothes stores Leads in Astrakhan Oblast
• Door suppliers Leads in Astrakhan Oblast
• Computer Hardware Companies Leads in Astrakhan Oblast
• Sweet shops Leads in Astrakhan Oblast
• Soup restaurants Leads in Astrakhan Oblast
• Meal deliveries Leads in Astrakhan Oblast
• Contractors Leads in Astrakhan Oblast
• Pastry shops Leads in Astrakhan Oblast
• Nursery schools Leads in Astrakhan Oblast
• Money transfer services Leads in Astrakhan Oblast
• Photography services Leads in Astrakhan Oblast
• Bedroom furniture stores Leads in Astrakhan Oblast
• Architecture firms Leads in Astrakhan Oblast
• Notary publics Leads in Astrakhan Oblast
• Phone repair services Leads in Astrakhan Oblast
• Nail salons Leads in Astrakhan Oblast
• Furniture Manufacturers Leads in Astrakhan Oblast
• Bedding stores Leads in Astrakhan Oblast
• Mattress stores Leads in Astrakhan Oblast
• Cabinet makers Leads in Astrakhan Oblast
• Store equipment suppliers Leads in Astrakhan Oblast
• Copy shops Leads in Astrakhan Oblast
• Beer stores Leads in Astrakhan Oblast
• Hairdressers Leads in Astrakhan Oblast
• Computer software stores Leads in Astrakhan Oblast
• Fastener suppliers Leads in Astrakhan Oblast
• Novelty stores Leads in Astrakhan Oblast
• Coffee stands Leads in Astrakhan Oblast
• Banquet halls Leads in Astrakhan Oblast
• Insurances Leads in Astrakhan Oblast
• Sofa stores Leads in Astrakhan Oblast
• Electric utility companies Leads in Astrakhan Oblast
• Motor vehicle dealers Leads in Astrakhan Oblast
• Wedding services Leads in Astrakhan Oblast
• Wheel stores Leads in Astrakhan Oblast
• Opticians Leads in Astrakhan Oblast
• Auto Accessories Stores Leads in Astrakhan Oblast
• Truck dealers Leads in Astrakhan Oblast
• Dessert shops Leads in Astrakhan Oblast
• Holiday homes Leads in Astrakhan Oblast
• Metal suppliers Leads in Astrakhan Oblast
• Hunting and fishing stores Leads in Astrakhan Oblast
• Housing utility companies Leads in Astrakhan Oblast
• Portrait studios Leads in Astrakhan Oblast
• Inns Leads in Astrakhan Oblast
• Cell phone accessory stores Leads in Astrakhan Oblast
• Door shops Leads in Astrakhan Oblast
• Housing authorities Leads in Astrakhan Oblast
• Air conditioning stores Leads in Astrakhan Oblast
• Mobile network operators Leads in Astrakhan Oblast
• Photography studios Leads in Astrakhan Oblast
• Childrens Stores Leads in Astrakhan Oblast
• Saunas Leads in Astrakhan Oblast
• Repairs Leads in Astrakhan Oblast
• Childrens clubs Leads in Astrakhan Oblast
• Auto tune up services Leads in Astrakhan Oblast
• Flower deliveries Leads in Astrakhan Oblast
• Boot stores Leads in Astrakhan Oblast
• Balloon stores Leads in Astrakhan Oblast
• Tailors Leads in Astrakhan Oblast
• Hypermarkets Leads in Astrakhan Oblast
• Office equipment repair services Leads in Astrakhan Oblast
• Money order services Leads in Astrakhan Oblast
• Textiles Leads in Astrakhan Oblast
• Beauticians Leads in Astrakhan Oblast
• Food stores Leads in Astrakhan Oblast
• Higher educations Leads in Astrakhan Oblast
• Outerwear stores Leads in Astrakhan Oblast
• Police Leads in Astrakhan Oblast
• Appliance stores Leads in Astrakhan Oblast
• Wholesalers Leads in Astrakhan Oblast
• Men's clothing stores Leads in Astrakhan Oblast
• Children's clothing stores Leads in Astrakhan Oblast
• Local government offices Leads in Astrakhan Oblast
• Transportation services Leads in Astrakhan Oblast
• Taxi services Leads in Astrakhan Oblast
• Children's furniture stores Leads in Astrakhan Oblast
• Cabinet stores Leads in Astrakhan Oblast
• Service establishments Leads in Astrakhan Oblast
• Foods Leads in Astrakhan Oblast
• Public baths Leads in Astrakhan Oblast
• Tele Service Companies Leads in Astrakhan Oblast
• Shipping industry services Leads in Astrakhan Oblast
• Photo prints Leads in Astrakhan Oblast
• Building design companies Leads in Astrakhan Oblast
• Legal services Leads in Astrakhan Oblast
• Home improvement stores Leads in Astrakhan Oblast
• Jewelry stores Leads in Astrakhan Oblast
• Shopping malls Leads in Astrakhan Oblast
• Book stores Leads in Astrakhan Oblast
• Beauty Parlours Leads in Astrakhan Oblast
• Women's clothing stores Leads in Astrakhan Oblast
• Cafes Leads in Astrakhan Oblast
• Barber shops Leads in Astrakhan Oblast
• Hair salons Leads in Astrakhan Oblast
• Real estate agencies Leads in Astrakhan Oblast
• Apartment complexes Leads in Astrakhan Oblast
• Law firms Leads in Astrakhan Oblast
• Manufacturers Leads in Astrakhan Oblast
• Marketing agencies Leads in Astrakhan Oblast
• Car detailing services Leads in Astrakhan Oblast
• Car washes Leads in Astrakhan Oblast
• Car Service Stations Leads in Astrakhan Oblast
• Chauffeur services Leads in Astrakhan Oblast
• Car repair and maintenances Leads in Astrakhan Oblast
• Auto parts stores Leads in Astrakhan Oblast
• Tire shops Leads in Astrakhan Oblast
• Petrol Pumps Leads in Astrakhan Oblast
• Car dealers Leads in Astrakhan Oblast
• High schools Leads in Astrakhan Oblast
• Driving schools Leads in Astrakhan Oblast
• Blinds shops Leads in Astrakhan Oblast
• Window treatment stores Leads in Astrakhan Oblast
• Historical landmarks Leads in Astrakhan Oblast
• Central Government Offices Leads in Astrakhan Oblast
• Lakes Leads in Astrakhan Oblast
• Veterinary cares Leads in Astrakhan Oblast
• Hookah bars Leads in Astrakhan Oblast
• Real Estate Builders & Construction Companies Leads in Astrakhan Oblast
• Universities Leads in Astrakhan Oblast
• Electronics stores Leads in Astrakhan Oblast
• Pet stores Leads in Astrakhan Oblast
• Electrical wholesalers Leads in Astrakhan Oblast
• Electrical supply stores Leads in Astrakhan Oblast
• Parks Leads in Astrakhan Oblast
• Toy stores Leads in Astrakhan Oblast
• Association or organizations Leads in Astrakhan Oblast
• Hospitals Leads in Astrakhan Oblast
• Chicken & Mutton Shops Leads in Astrakhan Oblast
• Travel agencies Leads in Astrakhan Oblast
• Garages Leads in Astrakhan Oblast
• Tool stores Leads in Astrakhan Oblast
• Medical laboratories Leads in Astrakhan Oblast
• Loan agencies Leads in Astrakhan Oblast
• Post offices Leads in Astrakhan Oblast
• Internet service providers Leads in Astrakhan Oblast
• Mobile phone repair shops Leads in Astrakhan Oblast
• Massage therapists Leads in Astrakhan Oblast
• Rivers Leads in Astrakhan Oblast
• Governments Leads in Astrakhan Oblast
• Household chemicals suppliers Leads in Astrakhan Oblast
• Fishing camps Leads in Astrakhan Oblast
• Boot repair shops Leads in Astrakhan Oblast
• Kindergartens Leads in Astrakhan Oblast
• Construction companies Leads in Astrakhan Oblast
• Auto repair shops Leads in Astrakhan Oblast
• Gas stations Leads in Astrakhan Oblast
• Attorneys Leads in Astrakhan Oblast
• Beauty salons Leads in Astrakhan Oblast
• Car repair and maintenance services Leads in Astrakhan Oblast
• Bakeries Leads in Astrakhan Oblast
• Delivery Restaurants Leads in Astrakhan Oblast
• Butcher shops Leads in Astrakhan Oblast
• Liquor stores Leads in Astrakhan Oblast

Business leads by state in Astrakhan Oblast

• Business Leads in Moscow (2507)
• Business Leads in Saint Petersburg (1793)
• Business Leads in Moscow Oblast (1698)
• Business Leads in Krasnodar Krai (1218)
• Business Leads in Sverdlovsk (1114)
• Business Leads in Rostov Oblast (1032)
• Business Leads in Republic of Tatarstan (1021)
• Business Leads in Samara Oblast (1018)
• Business Leads in Chelyabinsk Oblast (931)
• Business Leads in Nizhny Novgorod Oblast (886)
• Business Leads in Republic of Bashkortostan (854)
• Business Leads in Krasnoyarsk Krai (815)
• Business Leads in Novosibirsk (777)
• Business Leads in Kemerovo Oblast (746)
• Business Leads in Stavropol Krai (631)
• Business Leads in Perm Krai (613)
• Business Leads in Saratov Oblast (553)
• Business Leads in Omsk Oblast (514)
• Business Leads in Voronezh Oblast (513)
• Business Leads in Tyumen Oblast (509)
• Business Leads in Khabarovsk Krai (503)
• Business Leads in Primorsky Krai (498)
• Business Leads in Altai Krai (498)
• Business Leads in Khanty-Mansi Autonomous Okrug (486)
• Business Leads in Orenburg Oblast (466)
• Business Leads in Kaliningrad (454)
• Business Leads in Yaroslavl Oblast (450)
• Business Leads in Udmurt Republic (429)
• Business Leads in Belgorod Oblast (424)
• Business Leads in Tula Oblast (422)
• Business Leads in Tomsk Oblast (419)
• Business Leads in Vologda Oblast (406)
• Business Leads in Ulyanovsk Oblast (392)
• Business Leads in Vladimir Oblast (370)
• Business Leads in Chuvash Republic (367)
• Business Leads in Lipetsk Oblast (360)
• Business Leads in Kaluga Oblast (346)
• Business Leads in Penza Oblast (334)
• Business Leads in Bryansk Oblast (333)
• Business Leads in Arkhangelsk (332)
• Business Leads in Kirov Oblast (325)
• Business Leads in Ryazan Oblast (303)
• Business Leads in Tver Oblast (284)
• Business Leads in Republic of Dagestan (268)
• Business Leads in Kursk Oblast (261)
• Business Leads in Ivanovo Oblast (257)
• Business Leads in Smolensk Oblast (238)
• Business Leads in Murmansk Oblast (234)
• Business Leads in Irkutsk (227)
• Business Leads in Zabaykalsky Krai (226)
• Business Leads in Mari El Republic (209)
• Business Leads in Oryol Oblast (207)
• Business Leads in Pskov Oblast (198)
• Business Leads in Tambov Oblast (188)
• Business Leads in Komi Republic (187)
• Business Leads in Kurgan Oblast (180)
• Business Leads in Kostroma Oblast (180)
• Business Leads in Republic of Buryatia (178)
• Business Leads in Republic of Karelia (177)
• Business Leads in Amur Oblast (155)
• Business Leads in Sakha Republic (153)
• Business Leads in Novgorod Oblast (149)
• Business Leads in Republic of Khakassia (146)
• Business Leads in Republic of Mordovia (145)
• Business Leads in Sakhalin (138)
• Business Leads in Republic of North Ossetia-Alania (126)
• Business Leads in Kabardino-Balkar Republic (108)
• Business Leads in Kamchatka Krai (104)
• Business Leads in Chechen Republic (98)
• Business Leads in Leningrad Oblast (93)
• Business Leads in Republic of Adygea (74)
• Business Leads in Karachay-Cherkess Republic (37)
• Business Leads in Yamalo-Nenets Autonomous Okrug (31)
• Business Leads in Republic of Kalmykia (26)
• Business Leads in Republic of Ingushetia (23)
• Business Leads in Tuva Republic (19)

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Piratskaya Pristan

PIRATSKAYA PRISTAN, Astrakhan - M.Gor'kogo 3/4 - Menu, Prices & Restaurant Reviews - Tripadvisor

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