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3 Business Strategy Examples to Inspire Your Own

• 03 Nov 2022

Successful businesses often change the way the world lives. Consider Apple, Google, and Netflix and the immense value each offers customers. Despite ambitious profit margins, the companies' business strategies didn't stem solely from financial goals. Each prioritized consumer value through innovations such as smartphones, faster search engines, and video streaming.

If you want to develop a successful business strategy, here's an overview of value creation, how to create value, and examples of companies successfully implementing it into their business models.

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What Is a Value-Based Business Strategy?

Creating value for the customer and company determines whether a business strategy is successful. According to Harvard Business School Professor Felix Oberholzer-Gee in the HBS Online course Business Strategy , "These companies don't win by having the best product or most impressive service. They win by creating the most value."

While this can be difficult to visualize, the value stick framework illustrates how a company can maximize profit while creating more value for its customers, suppliers, and stakeholders.

The value stick is a graph comprised of four components: willingness to pay (WTP), price, cost, and willingness to sell (WTS). Each segment represents how a sale's value is split between a firm, its customers, and suppliers. While each component leads to value, two levers create it: WTP and WTS.

To better understand how these components aid value-based business strategies , here are examples of how you can implement them in your organization.

Raising WTP

Willingness to pay (WTP) refers to the highest price a customer is willing to pay for a product or service. This calculation determines the threshold at which customers are more likely to make a purchase. Any slight imbalance in this number can deter, or even dissuade, consumers from purchasing. Only when a customer is delighted by a product or service are they willing to pay more.

Companies need to know their customer's WTP to remain profitable. According to HBS Online's Business Strategy course, it's influenced by the functional attributes of the product or service and other considerations, including:

• Business sustainability: Is the product or service environmentally sound?
• Social status: Does the media give your product or service additional value?
• Market influence: Does your product or service inspire your competition?

Raising WTP can be an effective strategy for companies interested in increasing profit margins. This difficult balancing act requires an understanding of the product and target consumer. Business Strategy identifies three main mechanisms for raising WTP:

• Conferring status: Earning "status" granted by media and the consumers to gain more value through public attention and brand legitimacy
• Reducing uncertainty: Ensuring quality and purpose within an organization, so customers know what to expect with your product and service every time
• Forming tastes: Taking the time to get your brand to the consumer as soon as possible because of nostalgic drivers

Lowering WTS

Willingness to sell (WTS) is the lowest price suppliers are willing to accept in exchange for materials needed to create products or services. Just as customers must weigh personal versus monetary value in determining whether they want to participate in a transaction, so do suppliers.

Another way to measure WTS is by considering employee engagement and retention. One of the most valuable assets a company has is its talent. Effective leaders nurture and develop employees to ensure salary isn't their only motivator.

Lowering WTS for one or both of these groups can be an effective business strategy for companies that can't raise their WTP. For example, companies that can motivate employees to work for a lower cost by providing value in other ways—such as benefits packages, flexible work hours, and generous paid time off—can lower WTS. Another method of lowering WTS is creating value for suppliers. This can take the form of additional warehouse space or long-term contracts.

3 Companies With Successful Business Strategies

One of the best ways to learn about business strategy is from real-world examples. Here are three companies that faced numerous challenges but overcame them through value-based business strategies.

1. Best Buy

Best Buy, the multinational electronics retailer, is an excellent example of how a shift in business strategy can lead to rapid growth. In 2012, Best Buy faced fierce market competition with online platforms like Amazon and big-box stores like Walmart and Home Depot. As a result, the company lost over a billion dollars in revenue in a single quarter.

Rather than closing stores or developing new products, Best Buy's leadership decided to leverage an existing asset not being utilized to its full potential: its storefronts. Best Buy started using its stores as "mini warehouses," providing faster shipping times, easier customer pick-up, and improved product availability. As a result of enhancing convenience for the customer, Best Buy increased its WTP.

Best Buy is an exceptional example of a value-based business strategy because it subsequently lowered WTS with this initiative. By keeping the vast network of stores intact and allowing vendors to build showrooms within its stores, Best Buy provided a cost-effective option for its vendors. This additional value lowered vendors' WTS, leading to product discounts.

As the largest sportswear manufacturer of shoes, clothing, and accessories, Nike has become one of the world's leading global sports brands. While much of Nike's success has come from its iconic products, it's also resulted from effective business strategies that out-compete in today's crowded sportswear market.

Value-based pricing greatly contributed to the company's reported global revenue of more than $44 billion in 2021 . For example, Nike has consistently leveraged consumers' perceptions of its products to drive prices up within their WTP. Nike can do this by creating the highest quality products to justify charging a premium price.

Many of Nike's competitors struggle to follow this same business model because of Nike's most valuable asset: its image. Company leadership at Nike has long understood that its pricing model isn't just reflected in the quality of its products but in the influence of its logo. By understanding its social and market influence, Nike's exclusive products, such as Air Jordans, have contributed to driving its perceived value to an even higher level. As a result, brand value and customer loyalty are two major pillars of Nike's long-term success at consistently raising its customer's WTP.

3. Starbucks

The world's largest coffeehouse chain, Starbucks, also needed to adopt a value-based strategy to gain market domination. In 2008, Starbucks faced immense financial pressure from increasing fast-food chain competition, rising prices in food and supplies, and global strains on coffee trading. In fact, by March 30, 2008, its profits had fallen nearly 28 percent compared to the previous year, leading to 300 closed stores and 6,700 employee layoffs.

To combat these challenges, Starbucks focused on better understanding the company's WTP. According to a letter by Starbucks CEO Howard Shultz, "The company must shift its focus away from bureaucracy and back to customers. We need to reignite the emotional attachment with our customers."

One method of doing this was the "My Starbucks Idea." Its goal was to create a space for customers to exchange ideas with each other and the company about Starbucks' products, services, stores, and corporate social responsibility . With nearly 93,000 ideas recorded and 1.3 million newly generated on social media, Starbucks tapped into what their customers cared about most.

Understanding what drives customer value led to many business model changes synonymous with Starbucks today. For example, free Wi-Fi, lounge chairs, and Starbucks' rewards program all sparked from customer feedback and forums. As a result, Starbucks is widely known as one of the fast-food chains with the highest WTP because of its loyal customer base.

Making Profits the Outcome, Not the Goal

Companies considering a shift in business strategy are often facing financial hardships. Whether an impending bankruptcy, decreasing profit margins, or increasing employee turnover, business strategies are meant to solve these problems. Yet, this isn't where your strategy should start.

"Profit is not the goal," says Oberholzer-Gee in HBS Online's Business Strategy course. "You treat it as an outcome. It's people first, then business."

Business leaders need an in-depth understanding of customer value to succeed in today's competitive marketplace. While real-world examples illustrate the implementation of these value-based strategies, taking an online course like Business Strategy can help you create an effective business strategy that wins over customers while generating a profit.

Are you interested in learning how customer value relates to financially successful business strategies? Explore our online course Business Strategy , or other strategy courses , to develop your strategic planning skills. To determine which strategy course is right for you, download our free flowchart .

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What is Business Strategy? Definition, Importance, Levels, and Examples

Business strategy is the battle plan for a better future. - Patrick Dixon

Scaling up a business without a clear strategy is like captaining a ship without a rudder. The success of any business depends on the strategy that one follows. The business strategy establishes the needs of the business. Business strategy plays an important role for businesses of all sizes and entrepreneurs. It sets the direction of the organization and helps to create goals to aim towards.

What is Business Strategy?

Business strategy is defined as the course of action or set of decisions that support entrepreneurs in achieving certain business goals. It is a master plan that outlines the direction the organization intends to make, the actions it will undertake, and the resources it will give to attain certain competitive benefits and drive sustainable growth. It involves a combination of decisions, actions, and resource allocation that positions an organization in its industry or market.

Why is a Business Strategy important?

Business Strategy plays a crucial role in guiding a firm’s growth, competitiveness, and success. It offers a roadmap for decision-making, resource providing, and adaptation to transforming circumstances, ensuring that the firm stays agile, focused, and well-prepared to achieve its goals successfully. It is carefully planned and flexibly designed with the purpose of:

• Achieving effectiveness
• Perceiving and utilizing opportunities
• Mobilizing resources
• Securing an advantageous position
• Meeting the challenges and threats
• Directing efforts, behavior and
• Gaining command over the situation

What is the Difference between Business Strategy & Business Plan & Business Model

Business Strategy, Business Plan, and Business Model are three distinct elements that offer various purposes in the world of business. They are vital for the success and sustainability of a business, and they are interconnected, with slight changes which are often confused by several aspiring business strategists , especially during their interviews. Here's a breakdown of the important differences between these:

Levels of Business Strategy

Effective strategic management consists of coordination and alignment across various levels of strategy to achieve the organization's long-term goals and competitive advantage. Business strategy can be categorized into different levels depending on its scope, focus, and the organizational hierarchy at which it functions.

The three primary levels of business strategy are:

• Corporate level strategy Corporate level strategy is a long-range, action-oriented, integrated, and comprehensive plan, which is formulated by the top management of a company. It is very helpful to ascertain business lines, expansion, growth, takeovers and mergers, diversification , integration, and the latest fields for investment.
• Business level strategy The strategies that relate to a specific business are known as business-level strategies. It is developed by the general managers, who convert mission and vision into concrete, clear, and result-driven strategies. It acts like a blueprint for the total business.
• Functional level strategy Developed by the first-line managers or supervisors, the functional level strategy involves decision-making at the operational level concerning functional areas such as marketing, production, human resources, research and development, finance, and so on.

How to Implement a Successful Business Strategy?

A business strategist feels that it is tough to ideate any plan in a few hours. It requires a step-by-step procedure to be associated with completing a SWOT analysis . Here are the top steps that can be considered to build the best business strategies and execute them with precision:

• Understand the targets One of the clearest challenges for growth is poor targeting. Clear target markets offer an organization the ability to create an integrated sales and marketing approach, where marketing enables sales productivity. Sales and marketing business plan gets executed more efficiently if the targets are fixed in a proper way.
• Outline the tactics A successful business strategy is made up of several various tactics, including both online and offline options. The goals, target audience, and industry factor into this decision. For instance, if the target audience is young, focusing on social media is more beneficial as this is primarily where this group consumes content. If the industry is product-based (for instance, jewelry designing), then using a more visual platform would better showcase the products. To be most effective, one must choose which methods are right for the business. Once the selection of tactics is done, list them in the plan and determine how they’ll help to reach the goals.
• Think long term In the scope of constant change, planning the horizons is usually shorter than it can be. However, only thinking quarter to quarter is a trap that may rob organizations of their ability to see around the bend. Best-in-class organizations create processes designed for a series of financial and non-financial metrics to treat strategy as an annual cycle rather than a one-time, static event.
• Create a timeline Time is precious mainly when it is about the business. Based on the goals and objectives one can set for the business. Creating a timeline that will define what tasks can be completed and when they can be completed. It is highly advisable to allocate extra time for unexpected events that may delay some of the goals.
• Focus on growth A thriving organization is a growing organization. It is only through growth that the firms can afford to invest in aspects such as technology, the best staff, and the latest tools. The business strategy should identify the segments where an organization will grow and in what proportion.
• Have a budget plan Creating a budget for the business strategy can inform the efforts by determining what can be done and cannot be. Choosing the most cost-effective options for the business ensures the success of the overall business strategy. This doesn’t have to limit the options. Paid advertising on social media and search engines gives access to manage budgets well.
• Make fact-based decisions Several executives often complain about a lack of fruitful data, but they consistently find information that is useful in the formation of business strategy. The business has a set of values that guides it. Making fact-based decisions will outline the values and ensure that the people who interact with the business are aware of them. It will also ease the message that reflects on the brand honestly so it can actively demonstrate the values outlined in the mission statement through the interactions with clients.
• Invest in pre-work Always allocate time to do proper pre-work so that one can be up to date. It is better to conduct proper end-to-end research and prepare relevant information in advance of the business strategy meetings. The goals and needs will change over time. Ideally, it is important to revisit the business plan every annum to make adjustments as needed. Follow industry news and trends that can add to the existing strategy.
• Execute well and measure results Measuring the effectiveness of the business strategy will inform the current plan and future efforts. Always be sure to track and measure the business so these measurements are effective. Set up a corporate calendar to enhance the productive meetings, and also to form a performance management cycle. One should write the marketing plan with this growth in mind so they can measure it. The execution of strategic planning needs discipline, and it must be taken care of by the senior executives to promote processes that keep the team focused.

Examples of Business Strategy

Hubspot developed and executed a perfect business strategy where it created a market that didn’t even exist – inbound marketing. It created an online resource guide explaining the limitations of interruption marketing and informing about the advantages of inbound marketing. The organizations even offered free courses to help the target audience understand its offering better.

Apple Inc. differentiated its Smartphone operating system iOS by making it simple as compared to Android. This differentiated it and built its followership. The organization has been following a similar business strategy for its other products as well.

Wrapping up

Establishing the business strategy keeps the business goals organized and focused, saving valuable time and money. With the increase in the competition, the demand for business strategy is becoming apparent and there is a tremendous increase in the types of business strategies used by the businesses.

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How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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How Many Paragraphs Does a Business Essay Have?

What is the most important part of a business essay, how do you start off a business essay.

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is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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The Science of Strong Business Writing

• Bill Birchard

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

• Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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156 Business Strategy Essay Topics

🏆 best business strategy essay topics, ✍️ business strategy essay topics for college, 👍 good business strategy research topics & essay examples.

• 🌶️ Hot Business Strategy Ideas to Write about

🎓 Most Interesting Business Research Topics

💼 great business strategy thesis topics.

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• Business Model and Strategy for Success Owners of companies have to think and adopt various strategies to become successful and apply effective models to their enterprises to become one step ahead of competitors.
• Dell Business Model: Globalization & Corporate Strategy The Dell Computer company research and development department is mandated with the task of advising the company on the nature of products it should manufacture.
• McDonald’s Business Strategy Analysis: SWOT Analysis & More McDonald’s is characterised by the reputation of a leader in the industry, and this fact attracts and retains customers.
• Eastman Kodak Company’s Business-Level Strategy For Kodak to survive in the digitally competitive era, it will require to choose strategies and concentrate on improving its products’ presence and performance in the market.
• The UnitedHealth Group’s Business Strategy The UnitedHealth Group has maintained an impressive track record due to its corporate strategy and culture guided by high ethical attributes and integrity.
• The Zappos Business Analysis and Strategy Zappos will seek to create value for its target market with medium income levels in the U.S. and abroad, by offering a wide selection of clothing and home product categories.
• Starbucks Company’s International Business Strategy In realizing its future internationalization agenda, Starbucks can consider venturing into more partnerships in the foreign markets and directly compete with existing retailers.
• Wells Fargo Business Strategy The paper outlines the best strategies that can be implemented to revolutionize the performance of Wells Fargo.
• International Business Strategy: An Institution-Based View The institution-based approach constitutes the third major component of a successful performance together with industry-based and researched-based theories.
• Coca – Cola: Business Strategy and Globalization The presence of the globalization phenomenon in the Company’s strategy can be proven by its effective presence in more then two hundred countries around the world.
• Porsche Company and Its Business Strategies Porsche emerged when its founder produced his first sports car. This paper analyzes the aspects of Porsche’s industry to determine the most appropriate business strategies.
• The Importance of Corporate Strategy A corporate strategy enables the organization’s management to form well thought-out alliances and partnerships in order to reach bigger goals through productive collaboration.
• Heineken International Success: Business Strategy Heineken is one of the world’s largest brewers of beer and cider, in large part due to its successful business strategy.
• Business Strategy and Plan for Beckman Coulter Beckman Coulter can expand the market it serves in Oman by increasing testing in hospitals and using customer product reviews to determine changing needs.
• The Lululemon Athletica Firm’s Business Strategy Lululemon Athletica has to ensure that its revenues continue to grow at rates more significant than the growth rate of its expenses so that it can continue to increase profits.
• Apple Inc.’s Business- and Corporate-Level Strategies The work is concerned with Apple’s business-level and corporate-level strategies. The paper examines its competitive conditions, considering slow-cycle and fast-cycle markets.
• Business-Level Strategy for Boeing All the companies are taking various types of strategies to overcome the competition. Among these three the most important strategy is the business-level strategy.
• Business Strategy in Supermarket Industry: Low Pricing The supermarket industry is one of the most competitive areas of the new product retailing business. To gain success, industry players need to employ successful business strategies.
• The Hewlett-Packard Firm’s Business and Corporate-Level Strategies This paper examines the strategies Hewlett-Packard (HP) implemented to remain competitive in the market and achieve long-term success.
• Tesla Inc.’s Corporate and Competitive Strategy Tesla Inc.’s generic strategy has been its effective approach to achieving a sustainable competitive advantage over other players in the global automobile industry.
• The Corporate-Level and Business-Level Strategy for the Apple Company This work is intended to define and analyze the corporate-level and business-level strategy concepts using the model of the company Apple.
• Heineken Company’s Business Strategy In the framework of this paper, Heineken’s business strategy on multiple levels will be discussed, including the models, diversification programs.
• MDCM Company’s Corporate Strategy It is necessary to analyze MDCM’s corporate strategy in order to evaluate the strategy’s strengths and weaknesses and develop appropriate solutions for those constituents that need strengthening.
• Coral Divers Resort’s Business Issues and Strategy This paper analyzes the case devoted to the experience of the Coral Divers Resort that suddenly became less popular among tourists.
• Apple Inc.’s Corporate Strategy and Global Ethics Apple Inc. is one of the leaders in the sphere of personal computers and other electronic devices globally. The company was established in California in 1977.
• Apple Inc. Business Strategy This paper analyzes the strategies put in place by Apple Inc. to survive tough economic times. It also proposes some latent strategies to improve its future economic outlook.
• Unbundling Business Model: Strategy for Planet Fitness The paper states that the main business strategy for Planet Fitness is to offer high-quality services at a low price to ensure that it attracts more customers.
• Fiat and General Motors’ Corporate-Level Strategy The formation of a strategic alliance as a tool in developing the corporate-level strategy of Fiat and General Motors can be assessed as a rather dangerous step.
• Business and Human Resource Strategies Relationship This paper discusses the reasons why it is necessary to have a close relationship between business strategy and an organization’s human resource strategy.
• Kodak Company Corporate, Business and Functional Strategies Kodak is struggling with severe competition and the company has to come up with effective solutions to regain its status of the leader in the industry.
• Diamond Model in International Business Strategy The Porter’s Diamond Model was initially worked out as an integral part of the company’s performance analysis and an efficient tool for successful strategy planning.
• Strategic Assessment: Publix’s Business Strategy Publix is a large grocery chain store. The brand does not operate outside of the US but has a considerable network of stores across the country.
• Toyota: The Corporate Strategy of Sustainable Development Consequently, Toyota introduced an innovative product to the market, contributing to the company’s economic benefits and supporting its sustainable development strategy.
• Global Business Strategies Under Cultural Impact Global business strategies are dependent on intercultural environments. When setting out to implement a strategy, a manufacturer must consider the partnering country’s traditions.
• Transient Advantage in a Business Strategy Transient advantage refers to a business strategy that believes that competitive advantages are short-lived and encourages companies to find new initiatives.
• The Bombardier Aerospace Firm’s Business-Level Strategy The paper states that Bombardier Aerospace is experiencing financial difficulties due to the inability of management to make critical decisions.
• Business Strategies: Cost Leadership and Differentiation Cost leadership entails organizing the firm’s resources in a way that the production of goods and services is achieved at the lowest price possible.
• The Business-Level Strategy of Starbucks Starbucks is currently experiencing a period of exceptional growth. One of Starbucks’ phenomenal success components is a well-thought-out and executed strategy.
• Crocs Marketing Campaigns and Business Strategies The current paper states that the firm’s marketing campaigns and business strategies provide a robust base for Crocs in monetary terms.
• Google’s Business and Marketing Strategy The paper analyzes Google’s marketing concept, the external environment’s impact on the organization, and the enterprise’s strategies for the integration of AI into its services.
• Corporate Management: Tactical Planning vs. Strategic Planning Understanding differences between tactical and strategic planning in an organizational context is critical for the effective management of resources.
• Corporate-Level Strategy Management and Responsibilities A good corporation should be able to maximize on its resources to beat up competition on the market, come up with better goods or services than their competitors.
• Costco’s Business Strategy and Model The report analyses the business development and its growth into one of the most successful corporations in the United States.
• Carnival Cruise Lines: Business Level Strategy The carnival cruises marketing plan is considered the most successful company. It controls up to 44% of the cruise industry worldwide.
• Acer Group: Corporate Strategy and Challenges In the early ’90s, Acer embarked on an ambitious diversification strategy and focused on being a vertically integrated company, amassing as many patents as possible.
• Coca-Cola: Business & Corporate-Level Strategies Companies that manufacture comparable items constantly compete for consumers, market share, and brand preservation.
• The Gucci Firm’s Sustainable Business Strategy The cost of original Gucci bags is high since they can sell for hundreds or even thousands of dollars and have serial numbers that prove their authenticity.
• Business Planning and Strategic Planning Many people confuse the terms and do not see the difference between business and strategic plans. This paper aims to provide a comparative analysis of two phenomena.
• Business-Level and Corporate-Level Strategies Assignment Dexcom Corporation is a healthcare company that distributes generic, branded, and specialty pharmaceuticals in the United States.
• MGM Resorts International’s Business Strategy MGM Resorts International has a mass-market business model, that is, designed for the largest audience. This is a segment of the market of mass demand and supply of services.

🌶️ Hot Business Strategy Topics to Write about

• LEGO: Innovation of Business Strategy LEGO can re-establish its leading position by implementing a reliable and innovative business strategy and critical changes based on the analyzed weaknesses and issues.
• Tesco Business Strategy Tesco business strategy entails establishing diverse customer-oriented businesses in the domestic and foreign market such as non-food, financial services, and telecom.
• Implementation of the Corporate Social Responsibility Strategy Corporate social responsibility is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations.
• Aligning Human Resources and Business Strategy Human resource management is vital for any organization that seeks to add value to its employees to ensure the growth of the business.
• Coca-Cola Company’s Business Strategy The fundamental objective of the paper is to identify the primary business strategy employed by the Coca-Cola Company.
• System Thinking and Corporate Strategy By applying system thinking, managers can develop projects that would contribute to the development of the overall corporate structure and goals.
• Business Strategies: Management Issues Every entrepreneur strives for sustainable business development and improvement of processes within the organization.
• Corporate Strategies and Financial Performance Analysis for Dollar Tree Dollar Tree is an American retail corporation that runs over 16,000 discount variety stores in 48 US states and five provinces in Canada.
• Business Strategies: Pathways to Success Depending on the capabilities of a business, its size, its niche and its competition, the preferred market entry and business strategies change.
• The Starbucks Firm’s Business Level Strategy Starbucks Coffee is a brand that is known for its broad competitive advantage and uses a generic strategy of broad differentiation to trade successfully.
• Internal Influence on Walmart’s Corporate Strategy This paper discusses Walmart’s corporate strategy and explains that corporate strategy involves establishing value, setting profit, and growth goals.
• Business Strategy and Five Competitive Forces Business strategy should focus on the detailed assessment of the five competitive forces to enlarge the overall profit pool and maintain sustained profitability.
• The Value of Systems Thinking in Developing Corporate Strategy Systems thinking in company management can significantly affect the organization’s success that’s why this approach is of great value in developing a company’s strategy.
• Human Resource and Business Strategies Alignment The following paper analyzes the alignment of human resource and business strategies and their impact on productivity.
• Impact of Interior Design on Corporate Strategy This research focuses on two contemporary spaces, Kitty Burns and Aesop Pitt Street Store, with a retail theme.
• Netflix Inc.’s Business Strategies Improved sales and reliability will result from Netflix expanding its operations into new markets in developing countries, where opportunities for video streaming abound.
• Microsoft Firm’s Organization of Business Strategy Microsoft has managed to establish a strategy that allows it to stay on top of the completion, continue its development, and exhibit its care for the environment.
• Ades Cash & Carry Ltd: Corporate Strategy Ades Cash & Carry maintains low prices to ensure that its products are affordable to consumers. Its most successful raising limitless cash is through an initial public offering.
• Systems Thinking in Developing Corporate Strategy Systems thinking is a management approach that focuses on the interrelation of systems and how they operate within the context of larger systems.
• Corporate Social Responsibility Strategies Participation in corporate social responsibility practices significantly affects the company’s image, performance, and profit as it impacts customer and employee loyalty.
• Features of Corporate Social Responsibility Strategy Mintzberg and Waters note that here “leaders at the center of authority formulate their intentions as precisely as possible and then strive for their implementation”.
• Analysis of Disney Business Strategies Disney’s ongoing success, which has a significant history, can be attributed to the company’s expertise in diversification, which accumulates value.
• Mixed Business Strategy: “Outside-In” and “Inside-Out” Approaches It is important to note that outside-in and inside-out approaches can be used in mixed strategies by providing customer value within a company’s limitations.
• Business Management Strategies Running any business requires the investor to have the proper business strategies and tactics tailored to meet all the needs.
• Demographics, Psychographics, and Geographics in Corporate Communication Strategy In fact, the success of contemporary business operations has become highly dependent on the organization’s ability to form strong, trusting relations with its stakeholders.
• OCP Nigeria: Business Strategy Due to the challenges that the Nigerian economy is currently facing, OCP Nigeria will need to build a strategy based on cost leadership.
• Apple Inc.’s Business Strategy and Competition The article gives details about Apple Inc.’s business strategy and policies that make the firm more competitive than Microsoft, Google, and Samsung among other top competitors.
• The John Rhodes Community Centre Pool’s Business Strategy The first measure which needs to be implemented at the John Rhodes Community Centre Pool is the new simplified Red Cross Swim program.
• Business Strategies for Candy Ma The paper states that there are two main business strategies for Candy Ma to adopt to be prosperous during the post-COVID-19 era.
• Business Process Management and Implementation Strategies The strategic plan is a formal document that details the steps and initiatives to achieve the project’s goals that provide reports and feedback on implementing this plan.
• SoftwareService Business Strategy and Balanced Scorecard This report will outline key considerations, mission, vision, objectives, as well as the strategy of implementing a remote workplace using the Balanced Scorecard.
• Analysis of Starbucks Business Strategy The paper explores aspects of Starbucks ‘ business strategy: focusing on flexibility, productivity calculation specification, and actively employing information technology.
• COVID-19 Pandemic: Businesses Negotiation Strategies The use of negotiation strategies can help businesses to reduce losses and service interruptions during the COVID-19 pandemic, thus offering a significant competitive advantage.
• Wobbly Wheels Distribution Company’s Business Strategies Wobbly Wheels Distribution Company is a transport and distribution company. This paper discusses the business strategic objectives and inventory of the current IT projects.
• Wood Kitchen Industry: Business Policy and Strategy The wood kitchen industry had a strong revenue growth because of increasing growth in housing markets all over the world.
• Mindful Toys: Updating the Corporate Strategy Mindful Toys’ current development vector encompasses new products and enhancements to the existing range to provide friendly and educational playthings.
• CYC Sales and Business Strategy Charge-Your-Car (CYC) innovative charging devices disrupt the market and promise a competitive advantage for the start-up.
• Ethical Corporate Strategy in Contemporary Business Customers should be assured that the risk is not exacerbating and that the breach is being sealed in a timely manner.
• An Organization’s Corporate Strategy The focus of an organization’s corporate strategy should be a sustainable comparative advantage because this allows the organization to maintain and improve its relative position.
• Human Resource Management Aligned With Business Strategies When formulating a strategic plan, aligning HR with the business strategic plans helps make certain that the company achieve their goals.
• Business Strategy: Leading Change at SJHC and LHSC Hospitals The case under analysis describes the challenges that SJHC and LHSC faced while trying to transfer all the equipment and processes that were formerly carried out in SJHC to LHSC.
• International Business Strategy for Foxton, UK This analysis has been done in relation to the social, political and economic environment of UAE to identify perspectives for development for real estate investments market.
• Collaboration Between Business Strategy and IT Strategy This paper looks at the collaboration between business strategies and the information strategies, the problems with strategy formulation, implementation, and the strategic processes.
• Picosam Technologies: Business’s Vision, Mission, and Values in Assessing the Strategic Direction Every business must be approached with a strategic plan, vision, mission, values, and dedication to be successful.
• Apple Incorporation: Business Strategy Analysis For recent few years, the revenues of the company increased, notwithstanding the fact of the economical crisis.
• Flybe Airline Company: Online Business Strategy The online environment business has been changing as a result of various factors. The environment is turning out to be competitive because companies have realized the need to compete online.
• Resolving Business Conflicts: Negotiation Strategies Currently two different articles under consideration are “Chrysler Debtholder Talks Pick Up Pace” by Krisher and “Globe Union Seeks Public Negotiations” by McConville.
• Wal-Mart Business Strategy and Marketing Mix The focus of this paper is to describe the elements of the marketing mix and how they impact the development of the marketing strategy and tactics of Wal-Mart.
• Business Strategy: Applying Critical Analysis This paper develops at least one strategic objective from each of the following Balance Scorecard areas: Financial, Customer, etc., identified with the SWOTT Analysis paper.
• “Proactive Corporate Environmental Strategies” by Aragon-Correa This report reviews the journal article “Proactive corporate environmental strategies: Myths and misunderstandings” by Juan Alberto Aragon-Correa and Enrique A. Rubio Lopez.
• Sony Company’s International Business Strategy Sony is a giant electronic producer from Japan. It has been in the front-line in producing reliable technological devices, it should have produced machines to read the blue ray.
• Nokia Company’s Changes in Corporate Strategy This paper aims to evaluate what potential changes in corporate strategy could have saved Nokia from losing its mobile devices business.
• SAS Institute’s Generic & Business Strategies SAS has four principles driving its day-to-day decisions and behaviors. The first principle is treating everyone fairly and equally.
• Business Core Competencies and Competitive Strategies This paper will examine business capabilities or core competencies and Bowman’s competitive strategies such as low price and hybrid differentiation.
• Pestle Company’s Corporate-Level Strategy and Management Corporate-level strategy refers to the actions taken by an organization to ensure that it realizes a competitive advantage by the identification and management of several businesses.
• Pearson PLC: Business Strategy and Organisational Dynamics Pearson PLC is the leading education and book-publishing company in the world, and it is headquartered in London.
• Pearson Plc’s Business Strategy Options Two appropriate business strategies for Pearson Plc include embracing digital technology or the delivery of enhanced learning outcomes in fast-growing economies.
• Mountain Bank’s Business Strategy Organizational profits rely on a good business strategic plan. For the case of Mountain Bank, the profits have been declining as a result of the poor business strategic plan.
• Developing Business Performance: Principles and Strategies Operation Strategy refers to the actions chosen, mandated option and is stimulated by an organization within its operations functions to be able to meet the mission and objectives.
• International Business Strategy: Problems and Operations Business organizations often develop business strategies that define their mission, vision, objectives, and goals of the organizations.
• Managerial Economics and Business Strategy This paper answers the questions associated with managerial economics and business strategy, analyzing Samuelson and Marks’s book.
• Amazon.com Inc.’s E-Business Strategy This paper outlines the e-business strategy of Amazon.com, Inc., the largest online retailer in the world, in use in its functional areas.
• Business and Information Technology Strategies Alignment To maintain a competitive advantage, it is necessary to reorganize the IT department, so that it could face new challenges and work on new projects.
• Business Networking Strategies for Collaboration This paper explores business-networking strategies that enhance collaboration. It compares different networking approaches and benefits of collaboration.
• Corporate Strategic Business Sourcing Strategic sourcing is a procurement process that continuously improves and re-examines the buying activities of an organization.
• Dong Feng Corporation: International Business Strategy The paper analyzes the possibilities of Dong Feng, the Chinese government-owned automobile corporation, to internationalize its business.
• International Business Strategies for Multinationals In the modern world of business, companies have to engage in stiff competition. In this paper, approaches to formulating international business strategies are discussed.
• Empire’s Strategy for UK Telecom R&D Investment This paper proposes an internalisation strategy for an Indian telecommunications firm (Empire) that aims to benefit from technology transfer through R&D investments in Europe.
• Banner Health: A Leading Company in the American Health Care System This paper discusses the Banner Health organization’s readiness to face possible healthcare problems in the next decade, its business strategies, and policies.
• Wal-Mart’s Performance and Business Strategy This paper determines the business strategy that will improve the performance of Wal-Mart and increase its compatibility in the context of the modern retail environment.
• Business Strategy and Resource-Based View Theory The study analyzes how a firm’s strategic business strategies impact its environmental sustainability objective and how a firm can apply the resource-based view theory.
• Goodmark Company’s Business Strategy This paper focuses on the various aspects of business strategy such as its formulation, planning, evaluation, and implementation.These concepts will be discussed by analyzing Goodmark Ltd.
• Refuel Cafe Visual Design and Business Strategy The paper identifies potential factors and strategies that could be adopted to enable Refuel Café to attain success through this visual research design proposal.
• Small Business Planning and Strategy: Stable Diet Stable Diet is a small business enterprise based in Ireland. Essentially a baking business with products like cakes, breakfast cereals and flapjacks.
• Comparative Study of Finance Strategies in Family-Owned Businesses and Multinational Corporations
• Innovation Management on Sustainable Competitive Advantage in the Pharmaceutical Industry
• Strategic Implications of the Sharing Economy on Traditional Business Models in The Hospitality Sector
• The Impact of Business Intelligence on Strategic Pricing Decisions in the Hospitality Industry
• Disruptive Technologies and Business Strategies in the Financial Services Industry
• Alliances and Partnerships in Fostering Innovation and Competitiveness in the Automotive Industry
• Data Analytics and Business Administration in Sustainable Supply Chain Management: A Case Study Approach
• Effectiveness of Cost Leadership and Differentiation Strategies in Achieving Sustainable Growth in e-Commerce Companies
• The Role of Artificial Intelligence in Enhancing Supply Chain Efficiency and Resilience
• International Business Management Strategies on Market Penetration in Emerging Economies
• Comparative Study of Marketing Strategies Adopted by Global Companies to Cater to Diverse Cultural Markets

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StudyCorgi. (2022, June 5). 156 Business Strategy Essay Topics. https://studycorgi.com/ideas/business-strategy-essay-topics/

"156 Business Strategy Essay Topics." StudyCorgi , 5 June 2022, studycorgi.com/ideas/business-strategy-essay-topics/.

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StudyCorgi . "156 Business Strategy Essay Topics." June 5, 2022. https://studycorgi.com/ideas/business-strategy-essay-topics/.

StudyCorgi . 2022. "156 Business Strategy Essay Topics." June 5, 2022. https://studycorgi.com/ideas/business-strategy-essay-topics/.

These essay examples and topics on Business Strategy were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on June 20, 2024 .

Business Insights

Strategies for success: 8 tips to craft a winning business essay, april 20, 2023.

In this article, we will explore eight key tips that will guide you toward success in creating a winning business essay . From understanding the nuances of the subject matter to presenting your ideas with clarity and conviction, these tips will empower you to craft a remarkable piece of written work. 

8 great tricks for writing a winning business essay

When it comes to writing a winning business essay, using effective strategies can make all the difference. By implementing the following eight tips, you can enhance your essay’s quality and increase the chances your business writing has a maximum impact on your target group of people.

Choose a topic

The first step in writing a great college assignment is choosing the right topic. Often students are given topics to work with, simplifying things as they only need to ensure that their content aligns with the subject and the project’s scope. When handed the freedom to choose, however, you have to make sure that your business topic is relevant, interesting, and narrow enough to be covered in the length indicated. For the best topic, review available evidence through preliminary research, ensuring that there are enough sources to support your writing. 

Brainstorm and outline

Once you have understood what is expected, brainstorm ideas and create an outline. Outlining saves you time and ensures you stick to the topic. It includes your main points and allows you to gather evidence and examples for your essay. Write down what you can think of relating to the topic for a good outline.

You can develop these ideas further in readiness for the writing process through research. Sure, you will need to create a thesis statement to guide you with the outline. A thesis is a statement or two at the end of your opening paragraph, presenting your primary argument and telling readers what to expect from the writing. 

Follow the right format

Use the conventional format to create your essay, opening with a good introduction before going into the body paragraphs. Only have one idea in each paragraph, explaining it in detail using evidence before moving to the next idea. Use transition phrases and sentences to tie your writing together. 

Stick to the right note

Your tone of voice, when you write a business document, matters as it helps you establish and balance your brand. Experts indicate that business writing demands consistency across all written communications. It means creating a unique voice to maintain in all your documents, allowing audiences to identify with your material.

When prospects and potential clients view the material, they should instantly associate it with your product. It is ok if you need to learn how to create an outstanding paper; you can always hire a reliable service like EssayUSA to work on your task. 

Get to the point quickly

There is no place for small talk in business writing. Readers will have limited time to consume your content; you cannot spend it going through unnecessary information. So, to create exceptional writing for business. Ensure that you get to the point as soon as possible. You don’t want to distract your readers before they get to listen to your main message.

Your safest bet is ensuring your content is scannable, allowing readers to find the most crucial information in your essay easily. If possible, include headings and subheadings in your writing, making sure the structure of your document is easily accessible to your readers. 

Be clear and concise

One of the vital things you can do when writing a business document is to ensure clarity and conciseness. Experts recommend using plain language to write business papers. There is no need for lengthy and distracting paragraphs. You need to keep your writing short and clear, articulating your points in as few words as possible.

Expert writers also use specifics to highlight their points, avoiding being vague in their business writing. Always keep the goal of your writing in mind throughout the process.

Avoid clichés and jargon

Read and understand the instructions.

When writing a business essay for an academic project, there will be a set of instructions you are expected to follow. These indicate what the student will achieve within the project’s scope and outline elements like formatting, citations, length, and the number of sources. Before writing your assignment, ensure these guidelines are clear by reading them multiple times. Ask your professor to clarify elements that seem vague or complicated. 

Crafting a winning business essay requires a combination of skill, knowledge, and creativity. By implementing the eight tips discussed in this article, you can create an impactful essay that will impress your professors, colleagues, or clients.

With practice, persistence, and dedication, you can achieve success in the world of business essay writing. So, start writing, and let your words inspire and captivate your readers.

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Understanding Business Strategy Essay

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Every organization needs an accurate analysis and assessment of the environment it operates in. The company can use environmental mapping as one of the techniques intended to capture the key characteristics of the environment in which the business operates. These factors, which may be supportive or constraining to the future development of the organization, provide the backcloth’ against which the future strategies and plans must be formulated. The model analyses the environment into four areas of focus. It should be used flexibly to reflect the nature of the relevant country/market environment.

This means that for a large corporate, with a significant spread of operations, it is appropriate to separately map the different environments in which the various parts of the organization operate (Ireland et al 123). A generic’ analysis may be too broad to be accurate and useful. The facts are normally identified by the senior management of the business from their personal knowledge and experience. Naturally, this assumes that they have sufficient background in the environment to generate accurate data. To ensure effective analysis and results, the company can use PEST and SWOT analysis.

Customers’ loyalty can be measured by Porter’s Five forces analysis and generic strategies. Even where knowledge is strong’ it is prudent to validate key facts/assumptions and to compare alternative views of the future. The analysis should be used to identify: This module introduces certain concepts for creating a map’ of the marketplace in which the firm operates. The purpose is to examine the relative position and strength of the business versus the competition. The analysis allows to compare current and past results and evaluates customers’ loyalty and preferences. This map’ identifies the degree to which market share is a driver of company growth.

Relative market share is the size of each firm’s share expressed as a proportion of the share held by the market leader. This map’ examines the correlation between the relative size of the business (defined as annual turnover) and company growth (Ireland et al 143). This reveals that in this market both large and small businesses are failing to grow whilst one medium-size player is bucking the trend and achieving high growth.

These two analyses help to build up a general picture of the market in which the business operates and the relative fortunes of the competitors. Different markets and products will have a different relationship between the key factors of market share, size, and growth. It is important to understand these relationships, and how they are changing over time, as part of the input to business development planning. Strategic planning must focus individually on each factor to define clearly targeted goals and actions. The approach to the development of each factor is likely to be different, reflecting the specific nature of the customer relationship, the competitive environment, and the key factors for successful development (Ireland et al 149).

Also, it is possible to use competitor profiling which provides for a direct ranking of the relative performance of the organization versus that of its competitors. It should be used to take a broad view of the relative competence of the firm and the analysis must deliberately be driven from a customer perspective. It is therefore important to take into account both facts and perceptions. Customers’ buying decisions are based on their perception of the relative advantages (price/cost, performance, quality, etc) of the firms offerings’ versus that of either direct competitors or substitute products/services. Successful businesses are those that effectively manage customer perceptions to ensure that their products/services are the preferred choices.

Works Cited

Ireland, R. D., Hoskisson, R. E., Hitt, M. A. Understanding Business Strategy . South-Western College Pub, 2005.

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Company’s General Business Strategy

Introduction

A company business strategy involves coming up with the overall direction of the company, its goals and performance metrics, and arranging for the resources with which to achieve that strategy. Business strategy includes marketing elements involving the products and services specification and the positioning of those in the market place. Business strategy also has resource specific aspects such as the degree to which in sourcing versus outsourcing will be undertaken within the value creating processes of the organization (Samson D, 2005).

There is also, as a part of Business strategy, the structural and ownership elements of the firm, as well as the financial strategies, such as whether to hedge currencies or not, setting debt to equity ratios and a variety of other financial variables. It is clear that a Business strategy must successfully integrate these various aspects such that they are aligned and synergistically take the organization towards its desired goals (Samson D, 2005).

A sound Business strategy also positions the organization well in terms of its external environment, namely the set of external pressures and opportunities facing the firm including market forces, government regulation, and all other significant stakeholder relationships. Indeed Business strategy can be seen as fitting the functional policy settings together as well as fitting them collectively to the environment and its pressures such as to develop and maximize the leverage that is possible from the organization’s capabilities (Samson D, 2005).

Business strategy and Innovation

Innovation need not be a major or dominant part of all firms’ business strategy. For some firms, for example in pure commodity industries, innovation in some form of differentiated offering or activity may not be important. The only important strategy may be the achievement of the lowest cost of production of such commodities (Samson D, 2005).

However, for most organizations, innovation is indeed important, especially if it is defined as broadly as containing the aspects of products, processes, paradigms (Business models) and positioning. Innovation strategy, which can be considered as the plan of how the organization will create value through new activities in any of the four domains above, can be considered as a subset of Business strategy. However, a firms’ innovation strategy is far from all of its Business strategy. Innovation strategy, as a subset of Business strategy, therefore must be guided by the firms overall Business strategy. In return, an innovation strategy can give real power to the Business strategy.

Intellectual Property and Innovation

An organization’s intellectual property can be considered as its specifically owned knowledge assets that are not owned by any other firm or organization. For firms that make investments in developing new products and services, processes, paradigms, or specific market positions that are unique, a return on these investments is a reasonable expectation. There is risk in making these investments and shareholders and other stakeholders will expect a return that is at least commensurate with this risk.

There are many tactics that an organization can employ to attempt to increase the return that it gets from investments in innovation, such as keeping the innovative process technologies that it has developed a secret. An example is the chemical process associated with making a pharmaceutical, or perhaps the core code of a software package that is sold in a marketplace. Keeping these secret provides exclusivity, reduces total supply and hence provides higher market share and higher prices than if the information was openly published.

Another intellectual property protection strategy is to disclose in part the nature of the knowledge asset through patenting. This is quite the opposite of keeping it secret in the sense that one publishes enough of the information such as to describe it comprehensively and publicly claim the ownership of that knowledge. The return can then come from restricting the supply of goods and services that require that knowledge to be produced and/or licensing out that knowledge or technologies or products to others that make use of it.

Sony Corporate Strategy

Sony Corporation is one of the world largest Multinational operating in a number of countries operating in media production. Masaru an engineer and Morita a physicist incorporated in 1946 for purposes of repairs of equipments. Since then they have carried a number of innovations, acquired many companies introduced ground breaking electronic equipments including television, video cassette, radios, plasma TV, DVD recording and many other products.

Economic Trends

The US sub prime crisis has already had a global impact on global financial markets and could affect consumer spending worldwide. At first sight, this would seem a disproportionate reaction but banks all over the world are exposed to US debt. Sub-prime lending was lending at higher interest rates as a means of helping American consumers of lower incomes and poorer credit records obtain mortgages. These loans were then sold on, in complex ways, to other institutions including hedge (higher risk higher return) funds. The treatment of sub prime loans by the banks is likely to have far-reaching effects including, possibly, a slowdown in the US economy and a confidence linked decline in US consumer spending.

The effect is being felt in the large market segments of Sony corporate. There is fall in profits of Blu-ra probably because of this crisis. The economic downturn has made many people not buy video products. The profit losses experienced by this company are also experience by competitors like Electronic Arts of USA operating in the substitute products.

Technological Trends

Nearly quarter of the words population, have broadband Internet connections in their homes. Most consumers are now relying on adverts made thorough internet. Research carried out indicate 69% urban residents said they used the Internet or they go online to locate items before going to the store to make a purchase. Only 13% said the Internet had not improved their in-store shopping experience. The conclusion is that, instead of replacing brick and mortar stores, the Internet is an extension of consumers’ in-store shopping experience, providing a resource to research product and price. When asked what the most powerful influencer was concerning purchasing decisions, 60% said word of mouth, followed by advertising (47%) and online information (43%). In view of the technological trend of consumers being reliant on the Internet for information, it is recommended that Sony Corporate should consider setting up an online shop, which will give them an hedge against their competitors.

Five Forces Analysis

Porter, the Father of Competitive strategies identified five forces that drive competition within an industry (Porter M, 1986),. He listed them and explained how they are applied in the industry. These strategies include

• the threat of entry by new competitors into the industry: this is main problem of the competition. A new competitors comes in there chances that he will go with some of the buyers. Another related problem is entering new market either through geographical or vertical expansion.
• The intensity of rivalry among existing competitors that the change of strategies: the current competitors and the task of staying competitive in current market was identified by Porter as another problem that needed strategies.
• Pressure from substitute products.
• The bargaining power of buyers.
• The bargaining power of suppliers.

No matter which competitive force is to use the most important thing to keep in mind is the relationship between profit margins or returns and the intensity of competition. The higher the intensity of competition, the low is profits (Varadarajan p and Cunningham H, 1995),

Porter Model Analysis for the Media industry

Using Porter’s model of analysis (Rugman A and Verbeke A, 2004),, when analyzing the model you start with (1) Intra-Industry Rivalry: this are companies that operate in the industry and they compete for the same market. The companies operating in this industry include LG, Panasonic, Mitsubishi, Philips, Pioneer, Samsung ,Sharp, Sony and other small companies in various countries where Sony is operating. From the case study, we are told that industry was very competitive with Sony engaging in Format wars in various products. They have were more capital constrained, had less predictable revenues and cash flows, innovative product diversity, and were forced to spread fixed costs over a smaller revenue base—factors that were prompting the industry to consolidate. This can be seen from acquisitions made by Sony that is Aiwa and Wega.

Another force in Porter’s model is buyers. Most of the customers for these products include homes, offices and other producers. The companies in this industry spend a lot of money to advertise targeting the at large world market and innovation. Most adverts have target world at periods of festivities like the world cup and end year festivities. Sony incorporated company should target to sponsor the world cup and capture wide market. This will increase the market share of the company and open up an exploited market. They should enter strategic relationship with other companies operating in other products like internet broadband to diversify. The purchasing power of the population has been affect by the economic performance of countries in the world.

For any production to be successive there must be suppliers. Porter recognized that fact in his model. Suppliers of this company include cooper-mining companies, labor force, case manufacturers, and electric products producers.

Substitutes have been identified as another force that affects the market of goods and services. Porter recognized that fact and he enlisted it as one of forces. The media are facing substitute products like personal computers, laptops, mobile phones and internet video games, which are currently being manufactured by many companies.

The other force in the market entry of into the industry new competitors this is evident from the way Far East countries are industrializing and how they are taking innovations Africa and Latin America should not be undermined. Sony should aggressively enter geographically into Africa, Latin America and North America markets and acquire through mergers and acquisitions or takeovers companies that are seen to cause a threat in the future.

SWOT Analysis

The company main objective is to be a market leader and produce the best products.

• Strengths : Unique Products that has been in the market for years with the same brand name. Continual innovations and being in a zone where cheap labor. They have also located their plants in various parts of the worlds. From Russia, South Korea, India, China Indonesia, various parts of Europe and parts of Africa.
• Weaknesses: there are emerging companies like LG, Panasonic, Mitsubishi, Philips, Pioneer, Samsung ,Sharp, Sony and other small companies in various countries where Sony is operating and other small companies that in Latin America, Africa, North America, Asia and Europe.
• Opportunities: there is enlarging target Market especially un exploited desert areas of the world. There is an increase of awareness of people about Healthy Living thus are drinking nonalcoholic drinks. The opportunity is potentials of informing more customers about product Offers through internet.
• Threats: economic downturn brought by sub prime crisis and other problems of the economic. Price wars with other competitors and format wars.

In our case, since Sony Inc. largest media company and the larger they become the more challenges they face. With regards to threats, we cannot control some threats that might hinder business operations. However, these threats will serve as challenges and will focus on the strengths in order to attain success in achieving goals and missions.

• Positioning – Sony Enterprises would like to create a niche in offering a wider array of electronic in the world market. As most competitors are offering a variety. Sony inc. will go a mile higher by offering all electronic, electric, home appliances and related products to the world specifically desert countries. In achieving this, they will need to enter strategic with companies like electronic arts, Amazon, Apple incorporated and social groups in various markets. Sony needs to be known as a company with a difference in producing their products.
• Promotion – use of internet, television adverts, promoting social activities, fliers, sponsoring sports and many other promotional activity. Since we are involved in providing wider electronic choices, Sony is inclined for product differentiation, which is essential in positioning. The products should be positioned so it can stand apart from competitive products. Sony electronics unique combinations that differentiate their products from other competitive offerings will enable customers to define the important attributes of the business.
• Place – Sony is situated in various parts of the world with head office in Japan.
• Pricing – Sony incorporated will make all the prices of their goods to match the prices of their competitors but will have a hedge because they are unique.

Potential Customers

Sony will focus on customers who living in various parts of the world.It is expected that people in Africa t will be the largest consumers and the current market should be kept intact as the expand to other markets. China has ¼ of the population thus offering a huge market.

Sony products

Sony products are a health and of a wide array of electronic products to the growing market of the world. It should also plan to venture in producing other products. Since there is large market, the success will definitely rely on quality and standards.

The goals and objectives of Sony are as follows:

• To be a market leader in the industry.
• To provide affordable and high quality electronics to the residents of the world;
• To constantly guide and inform consumers about their products they offer;
• To continuously strive to make service fast, accommodating and excellent towards all wellness consumers in all parts of the world.

The mission statement of SONY would be:

• The modern society with modern electronic equipments. This means they produce worldwide respected products.

Competitive Analysis

There are many established competitors seen like LG, Panasonic, Mitsubishi, Philips, Pioneer, Samsung, Sharp, Sony and other small companies in various countries where Sony is operating. Most of them are offering similar products also with international presence like Sony. Almost all of them know Sony’s strengths and weakness, Sony company should make themselves an inspiration to strive harder in satisfying the customers needs.

In order to achieve better future results, better or higher to industrial average, the sonyneeds to cut down its operating expenses, enter to new markets through vertical integration, geographical expansion and product differentiation. This would considerably improve the profitability, which is declining recently. They also have to review their policy on capital management and keep optimal levels of various items of current assets. This would improve the firm’s liquidity position. In order to improve the return on owner’s equity ratio, the management should invest in viable projects that would yield positive NPV’s.This has the effect of maximizing their wealth.

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